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href="/platform/capabilities/activation/"><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_normalIcon__bnXnd"><span class="BasicIcon_component__k0DF_ BasicIcon_good-example__Xt_Xz"></span></span><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_reversedIcon__4z03E"><span class="BasicIcon_component__k0DF_ BasicIcon_good-example__Xt_Xz BasicIcon_hasReversedLook__kUCRb"></span></span><span><span class="DropdownNavigation_linkLabel__otM00">Activation</span></span></a></li><li class="DropdownNavigation_item__Iflh6"><a class="DropdownNavigation_link__wKdD_" href="/platform/capabilities/monitoring/"><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_normalIcon__bnXnd"><span class="BasicIcon_component__k0DF_ BasicIcon_performance__vk6hf"></span></span><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_reversedIcon__4z03E"><span class="BasicIcon_component__k0DF_ BasicIcon_performance__vk6hf BasicIcon_hasReversedLook__kUCRb"></span></span><span><span class="DropdownNavigation_linkLabel__otM00">Monitoring</span></span></a></li><li class="DropdownNavigation_item__Iflh6"><a class="DropdownNavigation_link__wKdD_" href="/platform/capabilities/api-integrations/"><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_normalIcon__bnXnd"><span class="BasicIcon_component__k0DF_ BasicIcon_apis__zhMZZ"></span></span><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_reversedIcon__4z03E"><span class="BasicIcon_component__k0DF_ BasicIcon_apis__zhMZZ BasicIcon_hasReversedLook__kUCRb"></span></span><span><span class="DropdownNavigation_linkLabel__otM00">API</span></span></a></li><li class="DropdownNavigation_item__Iflh6"><a class="DropdownNavigation_link__wKdD_" href="/platform/features/chrome-extension/"><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b 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class="StandaloneLink_icon__40Dj_"><span class="ArrowIcon_component__cJFOX ArrowIcon_rightInBlackCircle__iSqZl"></span></span><span class="StandaloneLink_link__PTAsD">Go to Conductor Academy</span></span></span><span class="StructuredDropdown_mobileLink__h5s3c"><span aria-hidden="true" class="StructuredDropdown_linkIcon__CQ3RC"><span class="BasicIcon_component__k0DF_ BasicIcon_overview__MWu1F BasicIcon_hasReversedLook__kUCRb"></span></span>Go to Conductor Academy</span><span aria-hidden="true" class="StructuredDropdown_overviewDescription__RPA0c">Level up your organic marketing skills on the Conductor Academy.</span><span aria-hidden="true" class="StructuredDropdown_overviewImage__zqkJZ"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><img alt="" decoding="async" height="146" loading="lazy" src="https://cdn.sanity.io/images/tkl0o0xu/production/5c291e9cc3375818e4f882c67bbfeb6863c7ded8-840x534.png?fit=min&w=280&h=146&dpr=1&q=95" srcSet=" 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class="DropdownNavigation_linkLabel__otM00">Academy</span><span aria-hidden="true" class="DropdownNavigation_linkDescription__mwXoE">Learn basic SEO or empower your team with advanced organic marketing skills.</span></span></a></li><li class="DropdownNavigation_item__Iflh6"><a class="DropdownNavigation_link__wKdD_ DropdownNavigation_hasDescription__5s_Bw" href="/blog/"><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_normalIcon__bnXnd"><span class="BasicIcon_component__k0DF_ BasicIcon_blog__bKjHi"></span></span><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_reversedIcon__4z03E"><span class="BasicIcon_component__k0DF_ BasicIcon_blog__bKjHi BasicIcon_hasReversedLook__kUCRb"></span></span><span><span class="DropdownNavigation_linkLabel__otM00">Blog</span><span aria-hidden="true" class="DropdownNavigation_linkDescription__mwXoE">Read about latest trends, research and best practices across digital marketing 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style="background-image:url(data:image/png;base64,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);background-size:cover" width="280"/></picture></span></span></a></div><div><div class="StructuredDropdown_mainNavigation__1mVuH"><div class="DropdownNavigation_component__iUogf"><ul class="DropdownNavigation_list__0wfsV"><li class="DropdownNavigation_item__Iflh6"><a class="DropdownNavigation_link__wKdD_ DropdownNavigation_hasDescription__5s_Bw" href="/about/leadership/"><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_normalIcon__bnXnd"><span class="BasicIcon_component__k0DF_ BasicIcon_leadership__mE2ib"></span></span><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_reversedIcon__4z03E"><span class="BasicIcon_component__k0DF_ BasicIcon_leadership__mE2ib BasicIcon_hasReversedLook__kUCRb"></span></span><span><span class="DropdownNavigation_linkLabel__otM00">Leadership</span><span aria-hidden="true" class="DropdownNavigation_linkDescription__mwXoE">We’re a people-first company, led by experts who serve our customers.</span></span></a></li><li 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class="StructuredDropdown_overviewDescription__RPA0c">Level up your skills with the Conductor Academy</span><span aria-hidden="true" class="StructuredDropdown_overviewImage__zqkJZ"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><img alt="" decoding="async" height="146" loading="lazy" src="https://cdn.sanity.io/images/tkl0o0xu/production/29820e6941344d30945b18904243c12547b605db-840x438.png?fit=min&w=280&h=146&dpr=1&q=95" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/29820e6941344d30945b18904243c12547b605db-840x438.png?fit=min&w=280&h=146&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/29820e6941344d30945b18904243c12547b605db-840x438.png?fit=min&w=280&h=146&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/29820e6941344d30945b18904243c12547b605db-840x438.png?fit=min&w=280&h=146&dpr=2&q=95&auto=format 2x " 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href="/">Home</a></li><li class="Breadcrumbs_item__TW6yb"><a class="Breadcrumbs_link__Z8MRO" href="/blog/">Blog</a></li><li class="Breadcrumbs_item__TW6yb"><a class="Breadcrumbs_link__Z8MRO" href="/blog/industry-news/">Industry News</a></li><li class="Breadcrumbs_item__TW6yb undefined"><span aria-current="page" class="Breadcrumbs_currentPage__cYBKC">Industry News</span></li></ol><ul aria-hidden="true" class="Breadcrumbs_list__M5YYg Breadcrumbs_isMobileNavigation__ECh80"><li class="Breadcrumbs_item__TW6yb"><a class="StandaloneLink_component__zcHIq" tabindex="-1" href="/blog/industry-news/"><span class="StandaloneLink_icon__40Dj_"><span class="ArrowIcon_component__cJFOX ArrowIcon_leftInBlackCircle__zjW1G"></span></span><span class="StandaloneLink_link__PTAsD">Back to Industry News</span></a></li></ul></nav></div><div><div class="Heading_isLarge__rYJTo"><h1 class="Heading_title__tq_gQ">January 2024 SEO Industry Updates</h1></div></div><div class="MastheadBlogPostSection_params__vkrCn"><ul class="ListOfParams_component__mRnqv"><li class="ListOfParams_item__6v5aq"><div class="CategoryLabel_component__r_zP3"><span class="CategoryLabel_icon__JbLsZ"><span class="BasicIcon_component__k0DF_ BasicIcon_industry-news___izCZ"></span></span><span>Industry News</span></div></li><li class="ListOfParams_item__6v5aq"><time dateTime="2024-02-14T20:46:22.000Z" title="Wed, 14 Feb 2024 20:46:22 GMT">Feb 14, 2024</time></li><li class="ListOfParams_item__6v5aq"><span title="Ryan Maloney, Zack Kadish">By multiple authors</span></li><li class="ListOfParams_item__6v5aq"><span>5 minutes read</span></li></ul></div></div></div></div><div class="ArticleLayout_component__PQSfq"><div class="ArticleLayout_container__DzQL2"><div class="ArticleLayout_body__WpQ6G"><div class="RichText_component__QP_2P"><p class="LeadParagraph_component__sPzJ0">After an eventful end to 2023, the new year started with some interesting announcements from Google and the world of search. </p><section aria-labelledby="toc-label-A1oldRDF3U3W3oGwzTiKm" class="TableOfContents_component__qJWdK typo-block"><div aria-hidden="true" class="TableOfContents_title__xzcbl" id="toc-label-A1oldRDF3U3W3oGwzTiKm">Table of Contents</div><div class="TableOfContents_summary__nIul6"><ul class="InPageNavigation_list__1HPTd"><li class="InPageNavigation_item__ehpgk"><a href="#google-announced-details-about-new-ways-to-search-in-2024" class="InPageNavigation_link__cCBUl"><span class="InPageNavigation_label__IZz8_"><span class="InPageNavigation_labelText__KH0Q9">Google announced details about new ways to search in 2024</span></span></a></li><li class="InPageNavigation_item__ehpgk"><a href="#google-clarifies-that-the-content-of-a-page-is-the-primary-source-of-snippets" class="InPageNavigation_link__cCBUl"><span class="InPageNavigation_label__IZz8_"><span class="InPageNavigation_labelText__KH0Q9">Google clarifies that the content of a page is the primary source of snippets</span></span></a></li><li class="InPageNavigation_item__ehpgk"><a href="#all-quiet-on-the-google-update-front" class="InPageNavigation_link__cCBUl"><span class="InPageNavigation_label__IZz8_"><span class="InPageNavigation_labelText__KH0Q9">All quiet on the Google Update front?</span></span></a></li></ul></div></section><h2 class="RichTextHeading_heading__EC4rt" id="google-announced-details-about-new-ways-to-search-in-2024"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#google-announced-details-about-new-ways-to-search-in-2024" tabindex="-1"></a><strong>Google announced details about new ways to search in 2024</strong></h2><h3 class="RichTextHeading_heading__EC4rt" id="the-what"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#the-what" tabindex="-1"></a><strong>The what</strong></h3><p>Google announced details about <a href="https://blog.google/products/search/google-search-ai-january-2024-update/" class="Link_component__z2xEn Link_isExternal__VsYm0" rel="noopener" target="_blank"><span class="Link_link__oR4X_">two new ways to search in 2024</span><span class="visually-hidden"> </span></a>. The first is a new search feature available on Android phones called, Circle to Search.</p><p>People with Android phones can now select images, text, or videos on their screens and easily learn more about these elements by bringing them into organic search. This feature was released on January 31st and is available for people using the Pixel 8, the Pixel 8 Pro, and the new Samsung Galaxy S24 series.</p><p>Google also announced the rollout of “point your camera” for search. With this new feature, users of the Google app for Android or iOS, can use the lens camera icon and ask a question using the image they have selected.</p><h3 class="RichTextHeading_heading__EC4rt" id="the-why"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#the-why" tabindex="-1"></a><strong>The why</strong></h3><p>For more than two decades, Google has continued to redefine the way we search online.</p><p>While there is a lot of speculation about the release of a new AI-powered search experience from Google, it’s clear Google will continue to diversify the way users can search.</p><h4 class="RichTextHeading_heading__EC4rt" id="for-everyone"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#for-everyone" tabindex="-1"></a><strong>For everyone:</strong></h4><ul><li>Users of the Pixel 8, the Pixel 8 Pro, and the new Samsung Galaxy S24 series can start to experiment with the new Circle to Search Feature</li><li>Android & iOS users can test out Google’s new point your camera for search functionality</li></ul><h4 class="RichTextHeading_heading__EC4rt" id="for-conductor-customers"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#for-conductor-customers" tabindex="-1"></a><strong>For Conductor customers:</strong></h4><ul><li>Use the <a class="Link_component__z2xEn" href="/platform/features/chrome-extension/#Conductor Chrome Extension"><span class="Link_link__oR4X_">Conductor Chrome Extension</span></a> or <a class="Link_component__z2xEn" href="/contentking-get-started/#ContentKing"><span class="Link_link__oR4X_">ContentKing</span></a> to ensure images on your site are properly optimized and contain image alt attributes.</li><li>Keep up with the latest updates on the world of search with the Conductor blog.</li></ul><section aria-labelledby="highlight-box-label-NgOzZu7JjaDDxDmXgy3L5" class="HighlightBox_component__pm9wq typo-block"><div aria-hidden="true" class="HighlightBox_icon__EKvEa"><span class="ColorfulIcon_component__smwLg ColorfulIcon_resource__JCT8y" style="height:64px;width:64px"></span></div><div aria-hidden="true" class="HighlightBox_title__6LAtS" id="highlight-box-label-NgOzZu7JjaDDxDmXgy3L5">Read More About It Here</div><div class="HighlightBox_text__MRXKB"><div class="RichText_component__QP_2P"><p><a href="https://blog.google/products/search/google-search-ai-january-2024-update/" class="Link_component__z2xEn Link_isExternal__VsYm0" rel="noopener" target="_blank"><span class="Link_link__oR4X_">https://blog.google/products/search/google-search-ai-january-2024-update/</span><span class="visually-hidden"> </span></a></p><p></p><p></p></div></div></section><h2 class="RichTextHeading_heading__EC4rt" id="google-clarifies-that-the-content-of-a-page-is-the-primary-source-of-snippets"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#google-clarifies-that-the-content-of-a-page-is-the-primary-source-of-snippets" tabindex="-1"></a><strong>Google clarifies that the content of a page is the primary source of snippets</strong></h2><h3 class="RichTextHeading_heading__EC4rt" id="the-what"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#the-what" tabindex="-1"></a><strong>The what</strong></h3><p>Google recently updated its documentation on how you can <a href="https://developers.google.com/search/docs/appearance/snippet" class="Link_component__z2xEn Link_isExternal__VsYm0" rel="noopener" target="_blank"><span class="Link_link__oR4X_">control your snippets in search results</span><span class="visually-hidden"> </span></a>. There was previously some ambiguity around how Google sourced information for snippets due to their previous documentation that implied snippets were pulled primarily from meta descriptions.</p><p>Google’s documentation now states, “Google primarily uses the content on the page to automatically determine the appropriate snippet. We may also use descriptive information in the meta description element when it describes the page better than other parts of the content.”</p><h3 class="RichTextHeading_heading__EC4rt" id="the-why"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#the-why" tabindex="-1"></a><strong>The why</strong></h3><p>We now have validation from Google that the content of a page is what folks should look to optimize when attempting to rank for a featured snippet in the SERPs.</p><p>We now have clear guidance from Google that the content on a page is a more critical factor than the meta description when it comes to earning a snippet. However, creating high-quality and unique meta descriptions is still valuable for your pages. Meta descriptions are sometimes pulled in and displayed for social snippets.</p><h4 class="RichTextHeading_heading__EC4rt" id="for-everyone"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#for-everyone" tabindex="-1"></a><strong>For everyone:</strong></h4><ul><li>Review your content that is currently ranking for a snippet to understand where Google is currently rewarding your content to serve as a blueprint for ranking for additional snippets in the future.</li><li>Keep up with the latest documentation updated from Google by keeping up with their <a href="https://developers.google.com/search/updates#clarifying-primary-source-of-snippets" class="Link_component__z2xEn Link_isExternal__VsYm0" rel="noopener" target="_blank"><span class="Link_link__oR4X_">documentation updates</span><span class="visually-hidden"> </span></a>.</li></ul><h4 class="RichTextHeading_heading__EC4rt" id="for-conductor-customers"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#for-conductor-customers" tabindex="-1"></a><strong>For Conductor customers:</strong></h4><ul><li>Use <a href="https://app.conductor.com/u/result-types" class="Link_component__z2xEn Link_isExternal__VsYm0" rel="noopener" target="_blank"><span class="Link_link__oR4X_">Result Types</span><span class="visually-hidden"> </span></a> and <a href="https://app.conductor.com/u/explorer" class="Link_component__z2xEn Link_isExternal__VsYm0" rel="noopener" target="_blank"><span class="Link_link__oR4X_">Explorer</span><span class="visually-hidden"> </span></a> to identify keywords that are currency earning a snippet in the SERPs.</li><li>Consider creating a <a href="https://app.conductor.com/u/keyword-groups" class="Link_component__z2xEn Link_isExternal__VsYm0" rel="noopener" target="_blank"><span class="Link_link__oR4X_">keyword group</span><span class="visually-hidden"> </span></a> for your tracked keywords that have earned a snippet to monitor these terms.</li></ul><section aria-labelledby="highlight-box-label-betFCzXcBfbi3wPKGNHNk" class="HighlightBox_component__pm9wq typo-block"><div aria-hidden="true" class="HighlightBox_icon__EKvEa"><span class="ColorfulIcon_component__smwLg ColorfulIcon_resource__JCT8y" style="height:64px;width:64px"></span></div><div aria-hidden="true" class="HighlightBox_title__6LAtS" id="highlight-box-label-betFCzXcBfbi3wPKGNHNk">Read More About It Here</div><div class="HighlightBox_text__MRXKB"><div class="RichText_component__QP_2P"><p><a href="https://developers.google.com/search/docs/appearance/snippet" class="Link_component__z2xEn Link_isExternal__VsYm0" rel="noopener" target="_blank"><span class="Link_link__oR4X_">https://developers.google.com/search/docs/appearance/snippet</span><span class="visually-hidden"> </span></a></p><p></p><p></p></div></div></section><h2 class="RichTextHeading_heading__EC4rt" id="all-quiet-on-the-google-update-front"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#all-quiet-on-the-google-update-front" tabindex="-1"></a><strong>All quiet on the Google Update front?</strong></h2><h3 class="RichTextHeading_heading__EC4rt" id="the-what"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#the-what" tabindex="-1"></a><strong>The what</strong></h3><p>2023 was a busy year for Google. Between nine confirmed updates and four core updates, folks in the SEO industry had a lot to keep up with. 2024 got off to a quiet start with no confirmed updates in January, but plenty of people are speculating the quiet won't last long.</p><p>Many industry experts, including Lily Ray, have expressed <a href="https://www.linkedin.com/posts/lily-ray-44755615_pure-spam-sites-are-ranking-with-garbage-activity-7160714776107458561-17qA?utm_source=share&utm_medium=member_desktop" class="Link_component__z2xEn Link_isExternal__VsYm0" rel="noopener" target="_blank"><span class="Link_link__oR4X_">concerns and frustrations about the increase of spammy results in the SERP</span><span class="visually-hidden"> </span></a>. This issue is among a few that have caused folks to question Google’s search quality.</p><h3 class="RichTextHeading_heading__EC4rt" id="the-why"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#the-why" tabindex="-1"></a><strong>The why</strong></h3><p>Near the end of 2023, Google confirmed we should expect <a href="https://twitter.com/searchliaison/status/1725275280409809331" class="Link_component__z2xEn Link_isExternal__VsYm0" rel="noopener" target="_blank"><span class="Link_link__oR4X_">“lots of ranking updates coming”</span><span class="visually-hidden"> </span></a>. Ranking updates often come with periods of high SERP volatility that can leave websites scrambling to understand what changed with Google’s algorithm and why they’re experiencing significant declines in organic performance.</p><p>Change is one thing we can always count on in SEO. Algorithm updates from Google can send SEOs scrambling to protect rankings or optimize content to align with new Google guidelines. Staying on top of the latest updates and changes can help you get back on track if your performance is negatively impacted following a major release.</p><h4 class="RichTextHeading_heading__EC4rt" id="for-everyone"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#for-everyone" tabindex="-1"></a><strong>For everyone:</strong></h4><ul><li>Stay abreast of industry updates and changes by following Conductor on our various social channels and keeping up with the latest from the Conductor Blog.</li></ul><h4 class="RichTextHeading_heading__EC4rt" id="for-conductor-customers"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#for-conductor-customers" tabindex="-1"></a><strong>For Conductor customers:</strong></h4><ul><li>Public Event Annotations are now live in your account! Stay informed about impactful updates, like Google algorithm updates or industry changes, with annotations automatically applied to your reports.</li></ul><section aria-labelledby="highlight-box-label-PLxSxjdLK3_a43bfzIv9o" class="HighlightBox_component__pm9wq typo-block"><div aria-hidden="true" class="HighlightBox_icon__EKvEa"><span class="ColorfulIcon_component__smwLg ColorfulIcon_resource__JCT8y" style="height:64px;width:64px"></span></div><div aria-hidden="true" class="HighlightBox_title__6LAtS" id="highlight-box-label-PLxSxjdLK3_a43bfzIv9o">Read More About It Here</div><div class="HighlightBox_text__MRXKB"><div class="RichText_component__QP_2P"><p><a href="https://www.linkedin.com/posts/lily-ray-44755615_pure-spam-sites-are-ranking-with-garbage-activity-7160714776107458561-17qA/?utm_source=share&utm_medium=member_desktop" class="Link_component__z2xEn Link_isExternal__VsYm0" rel="noopener" target="_blank"><span class="Link_link__oR4X_">Lily Ray's LinkedIn Post</span><span 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type="button"><span class="Button_icon__1ebjr"></span><span class="Button_label__LTrFT">Get started</span><span class="Button_icon__1ebjr"></span></button></div></div></div></div></aside></div><div class="ArticleLayout_container__DzQL2"><div class="ArticleLayout_footer__J_byL"><div class=""><div class="AttachedCaption_caption__spSEK"><h3 class="Caption_component__bwUUr">About the authors</h3></div><div aria-label="Overview of article authors" class="AuthorsBlock_component__3tUa4 AuthorsBlock_isStretchable__m_rmX" data-testid="authors-list" role="list"><div class="AuthorsBlock_author__7SEsL" role="listitem"><div aria-hidden="true" class="AuthorsBlock_avatar__jyApi"><div class="Avatar_component__Fouz1"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><img alt="Ryan Maloney" decoding="async" height="100" loading="lazy" src="https://cdn.sanity.io/images/tkl0o0xu/production/2083b5fc350e9e86333fccfbb89e91492ae1999d-1125x1493.jpg?fit=crop&w=100&h=100&dpr=1&q=95&crop=focalpoint&fp-x=0.5&fp-y=0.38179264214046804&rect=0%2C0%2C1125%2C1493" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/2083b5fc350e9e86333fccfbb89e91492ae1999d-1125x1493.jpg?fit=crop&w=100&h=100&dpr=1&q=95&auto=format&crop=focalpoint&fp-x=0.5&fp-y=0.38179264214046804&rect=0%2C0%2C1125%2C1493 1x, https://cdn.sanity.io/images/tkl0o0xu/production/2083b5fc350e9e86333fccfbb89e91492ae1999d-1125x1493.jpg?fit=crop&w=100&h=100&dpr=1.5&q=95&auto=format&crop=focalpoint&fp-x=0.5&fp-y=0.38179264214046804&rect=0%2C0%2C1125%2C1493 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/2083b5fc350e9e86333fccfbb89e91492ae1999d-1125x1493.jpg?fit=crop&w=100&h=100&dpr=2&q=95&auto=format&crop=focalpoint&fp-x=0.5&fp-y=0.38179264214046804&rect=0%2C0%2C1125%2C1493 2x " style="background-image:url(data:image/jpeg;base64,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);background-size:cover" width="100"/></picture></span></div></div><div class="AuthorsBlock_content__0LSib"><div class="AuthorsBlock_name__CH8av">Ryan Maloney</div><div class="AuthorsBlock_about__brgMm">Ryan Maloney is a Team Lead in CS at Conductor and is passionate about working with enterprise organizations to improve their organic performance and marketing strategies. Ryan has been working in content & SEO for the last 6 years and is the proud parent of eight plants</div><div class="AuthorsBlock_link__A76q9"><a class="StandaloneLink_component__zcHIq" href="/about/ryan-maloney/"><span class="StandaloneLink_icon__40Dj_"><span class="ArrowIcon_component__cJFOX ArrowIcon_rightInBlackCircle__iSqZl"></span></span><span class="StandaloneLink_link__PTAsD">Read Ryan's bio</span></a></div><div aria-label="Author's profiles on social networks" class="AuthorsBlock_socialNetworks__tcad9"><div class="ButtonsGroup_component__bId9E"><div class="ButtonsGroup_button__p9a2o"><a href="https://www.linkedin.com/in/ryan-maloney-141636143/" class="SocialButton_component__2DTHi" target="ck_popup" title="LinkedIn"><span class="SocialIcon_component__l5yxj SocialIcon_LinkedIn__UW302 SocialIcon_isLight__Nd9oo" style="height:20px;width:20px">LinkedIn</span></a></div></div></div></div></div><div class="AuthorsBlock_author__7SEsL" role="listitem"><div aria-hidden="true" class="AuthorsBlock_avatar__jyApi"><div class="Avatar_component__Fouz1"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><img alt="Zack Kadish" decoding="async" height="100" loading="lazy" src="https://cdn.sanity.io/images/tkl0o0xu/production/72f6994cf52374799c3d01d5dd3dc070f05ee261-300x217.jpg?fit=min&w=100&h=100&dpr=1&q=95" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/72f6994cf52374799c3d01d5dd3dc070f05ee261-300x217.jpg?fit=min&w=100&h=100&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/72f6994cf52374799c3d01d5dd3dc070f05ee261-300x217.jpg?fit=min&w=100&h=100&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/72f6994cf52374799c3d01d5dd3dc070f05ee261-300x217.jpg?fit=min&w=100&h=100&dpr=2&q=95&auto=format 2x " style="background-image:url(data:image/jpeg;base64,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);background-size:cover" width="100"/></picture></span></div></div><div class="AuthorsBlock_content__0LSib"><div class="AuthorsBlock_name__CH8av">Zack Kadish</div><div class="AuthorsBlock_about__brgMm">Zack Kadish is a Manager on the Customer Success Team at Conductor and is passionate about all things SEO from content to technical. Zack has been in the SEO space for the last 7 years and works directly with both enterprises and small/medium enterprises. His writing has been published in various industry-leading publications, including Search Engine Journal.</div><div class="AuthorsBlock_link__A76q9"><a class="StandaloneLink_component__zcHIq" href="/about/zack-kadish/"><span class="StandaloneLink_icon__40Dj_"><span class="ArrowIcon_component__cJFOX ArrowIcon_rightInBlackCircle__iSqZl"></span></span><span class="StandaloneLink_link__PTAsD">Read Zack's bio</span></a></div><div aria-label="Author's profiles on social networks" class="AuthorsBlock_socialNetworks__tcad9"><div class="ButtonsGroup_component__bId9E"><div class="ButtonsGroup_button__p9a2o"><a href="https://www.linkedin.com/in/zack-kadish/" class="SocialButton_component__2DTHi" target="ck_popup" title="LinkedIn"><span class="SocialIcon_component__l5yxj SocialIcon_LinkedIn__UW302 SocialIcon_isLight__Nd9oo" style="height:20px;width:20px">LinkedIn</span></a></div></div></div></div></div></div></div><div class=""><div class="AttachedCaption_caption__spSEK"><h3 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