CINXE.COM

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class="container breadcrumb--dark pl-md-0"> <ul class="breadcrumb"><li><a href="https://www.eventbrite.com/">Eventbrite</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/organizer/">Organizer</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/blog/">Home</a></li><span class="separator">   </span><li><span class="last">How to Increase Event Attendance: Pro Tips + FAQs Answered</span></li></ul></div> <div class="article-hero container hero--tips-green"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/event-ideas/" class="badge badge--tips-green">Event Ideas</a> <div class="read-time color-primary"> 7 min read </div> <h1 class="header header-4 color-primary"> How to Increase Event Attendance: Pro Tips + FAQs Answered </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/karli-jaenike/" class="color-primary"> by Karli Jaenike </a> <span class="dot"></span> <span>Oct 23 2024</span> </div> <a href="https://www.eventbrite.com/blog/content-format/article/" class="tag tag--popular mb-2">Article</a><a href="https://www.eventbrite.com/blog/segment/food-beverage/" class="tag tag--popular mb-2">Food & beverage</a><a href="https://www.eventbrite.com/blog/event-format/in-person-event/" class="tag tag--popular mb-2">In person event</a> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <picture > <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-11-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-11-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-11-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-11-600x337.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-11-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-11-768x432.webp 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> <img class="img-fluid jfei-enhanced" src="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-11-768x432.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-11-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-11-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-11-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-11-600x337.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-11-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image6-min-11-768x432.png 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> </picture> </div> </div> </div> <main id="post-single" class="block-post read-progress-article" role="main" aria-label="Content"> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><body><div class="wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained"> <p>It’s every event organizer’s worst nightmare: Arriving at a half-empty venue on event day after spending months of hard work planning the perfect event. That’s enough to keep anyone up at night, right?</p> <p>Well, don’t worry, because we’re here to make sure that never happens to you.</p> <p>Here at Eventbrite, we help event organizers create, plan, and run 5 million amazing events per year, so we know a thing or two about getting people through the door. That’s why we’ve created this guide on how to increase event attendance.</p> <p>Read on to get expert tips, find out how to predict event attendance, and how you can supercharge your event promotion and sell out your events using pro tools.</p> <h5 class="wp-block-heading"><strong>16 ways to increase event attendance</strong></h5> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#announce-events">1. Announce new events ASAP</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#create-ticket">2. Create multiple ticket options</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#offer-early-bird">3. Offer early-bird discounts</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#build-event-promotion">4. Build your event promotion strategy on hard numbers</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#optimize-event-marketing">5. Optimize your event marketing strategies as your campaigns progress</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#include-add-calendar">6. Include an “Add to Calendar” link in your confirmation emails</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#tease-followers">7. Tease your followers on social</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#create-surveys">8. Create actionable pre-event surveys</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#generate-social">9. Generate social proof with influencer takeovers</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#give-followers">10. Give followers all the facts</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#audience-warm">11. Keep your audience warm</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#set-reminders">12. Set up automated reminders</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#create-geofilters">13. Create geofilters for your event</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#prevent-bottlenecks">14. Prevent bottlenecks at your venue</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#sell-tickets-door">15. Sell tickets at the door</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <p><a href="#livestream-event">`16. Livestream from your event to create a sense of urgency</a></p> <div style="height:5px" aria-hidden="true" class="wp-block-spacer"></div> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-600x337.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-1140x641.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-600x337.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-1140x641.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image1-min-14.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="Group of event attendees dance" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-432164"> </picture><figcaption class="wp-element-caption"><strong>Voxburner</strong> / Youth Marketing Strategy / San Francisco, CA</figcaption> </figure> <h2 class="wp-block-heading">What percentage of invitees attend an event?</h2> <p>This is a good time to be an event organizer. Ticket sales for both <a href="https://www.statista.com/statistics/1301721/live-event-users-worldwide-by-category/" target="_blank" rel="noreferrer noopener">in-person events</a> and <a href="https://www.statista.com/forecasts/891056/event-ticket-online-users-by-segment-worldwide" target="_blank" rel="noreferrer noopener">online events</a> have climbed steadily in 2024 across several different verticals — including music, comedy, sports, and theater events. </p> <p>That being said, we all know that ticket sales don’t always translate into attendance. So, how many of your ticket holders will actually show up on the big day?</p> <p>There are many variables that will affect your attendance numbers, including:</p> <ul class="wp-block-list"> <li>Event type</li> <li>Event venue accessibility</li> <li>Industry</li> <li>Weather</li> <li>Scheduling conflicts</li> <li>Event line-up</li> <li>Cost of attendance</li> <li>Marketing and social media engagement</li> <li>Existing customer base</li> </ul> <p>But as a ballpark, expect an average attendance rate of <a href="https://meetings.skift.com/2022/07/07/event-attendance-post-pandemic/" target="_blank" rel="noreferrer noopener">65%</a> for in-person events. If you’re charging for event tickets, this will be more like <a href="https://www.eventbrite.co.uk/blog/improve-turnout-free-events-ds00/" target="_blank" rel="noreferrer noopener">70–90%</a>. But if your event is free, expect a turnout of closer to 50%.</p> <p>Running a corporate event? You’ll be glad to hear turnout rates are way higher at around <a href="https://www.meetings-conventions-asia.com/News/Industry-Reports/Whats-driving-attendance-for-large-business-events" target="_blank" rel="noreferrer noopener">84%</a>. Meanwhile, attendance rates at virtual events typically hover at around <a href="https://www.gevme.com/en/blog/virtual-events-benchmarks-you-need-to-know-2023/" target="_blank" rel="noopener">55%</a>.</p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-preview-30x16.webp 1280w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-1140x641.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2.webp 1280w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-preview-30x16.png 1280w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2-1140x641.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image4-min-2-2.png 1280w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="Group of event attendees dance" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-432176"> </picture><figcaption class="wp-element-caption"><strong>Power Plus Wellness</strong> / Free Your Mind: An Immersive Plus Size Wellness Experience / New York, NY</figcaption> </figure> <h2 class="wp-block-heading">How to improve attendance at your next event: 16 proven strategies</h2> <p>Now that we’ve covered average event attendance rates, let’s talk about how you can beat them. Here are 16 of our favorite strategies proven to convert leads and pack the house at your next event:</p> <h3 class="wp-block-heading" id="announce-events">1. Announce new events ASAP</h3> <p>First thing’s first: you need to lock down your event dates and announce them to the world ASAP.</p> <p>Booking dates several months in advance ensures you can to secure your ideal venue and line-up so that your event is too good to pass up.</p> <p>But it’s also important because people are busy, and calendars fill up fast. Giving your ideal attendees as much notice as possible means they can pencil your event in, preventing any double bookings and increasing the odds they’ll show up.</p> <h3 class="wp-block-heading" id="create-ticket">2. Create multiple ticket options</h3> <p>People love flexibility. By introducing a range of ticket types for your upcoming event, potential event attendees can pick which elements of your event they want to attend.</p> <p>VIP event experiences are particularly hot right now. <a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener">Attendance at VIP events has grown 18%</a> in the last year — and if you’re creating your event listing with Eventbrite, setting up multiple ticketing tiers is fast and simple.</p> <p>Here’s how it works:</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Sell More with Multiple Ticket Types on Eventbrite" width="500" height="281" src="https://www.youtube.com/embed/5HIdvFtDIsY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen loading="lazy"></iframe> </div></figure> <h3 class="wp-block-heading" id="offer-early-bird">3. Offer early-bird discounts</h3> <p><a href="https://www.eventbrite.com/blog/early-bird-registration-ds00/" target="_blank" rel="noreferrer noopener">Early-bird discounts</a> can get sales moving early on by building a financial incentive to buy tickets fast. Just remember to build on that sense of urgency by setting a discount deadline.</p> <p>This is also a great way to build your list of leads for future events. By offering early-bird discount codes to email subscribers, you can increase the size of your captive audience for successful event marketing.</p> <p>Again, working with Eventbrite pays off. Not only can you create multiple ticket types in minutes, but you can also set up multiple discount codes in just a few clicks:</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="How to Sell Tickets to an Event Using a Discount Code or Access Code and for Promotional Marketing" width="500" height="281" src="https://www.youtube.com/embed/KPomt-_UxEg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen loading="lazy"></iframe> </div></figure> <p>To see how it’s done in practice, take a look at <a href="https://www.eventbrite.com/o/good-mood-comedy-63532585643" target="_blank" rel="noreferrer noopener">Good Mood Comedy</a>. To kick-start sales for their <a href="https://www.eventbrite.com/e/the-good-mood-comedy-show-in-an-east-village-speakeasy-tickets-1024497358177" target="_blank" rel="noreferrer noopener">East Village show in October</a>, the team offered an early-bird two-for-one discount that was simply too good to ignore.</p> <h3 class="wp-block-heading" id="build-event-promotion">4. Build your event promotion strategy on hard numbers</h3> <p>Advertising can be expensive. The average cost-per-click (CPC) rate in the entertainment sector starts at <a href="https://www.statista.com/statistics/1383376/google-ads-cpc-industry/" target="_blank" rel="noreferrer noopener">$1.72</a> — and if you’re planning big events, your marketing channel spend can add up fast.</p> <p>Maximize the impact of your event marketing spend by looking at past campaign analytics and sales figures. They’ll tell you where most of your sales leads came from in the past so you can focus your attention on these platforms and markets.</p> <p>That means you’re talking to the right people — which will improve your chances of getting them to your event.</p> <p>Need help controlling multiple ad campaigns? Eventbrite might be the answer you’re looking for. Its <a href="https://www.eventbrite.com/l/event-marketing-platform/" target="_blank" rel="noreferrer noopener">built-in marketing tools</a> let you build a target audience based on your budget, area, and their interests to ensure you reach the right people in the right places.</p> <p>Here’s how Eventbrite Ads can help you with that:</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="How to use Eventbrite Boost to tailor social media marketing to your target audience" width="500" height="281" src="https://www.youtube.com/embed/yvqOYM4sWps?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen loading="lazy"></iframe> </div></figure> <h3 class="wp-block-heading" id="optimize-event-marketing">5. Optimize your event marketing strategies as your campaigns progress</h3> <p>Try using real-time analytics to monitor the performance of your organic social media posts’ performance, advertisements, and promotional emails.</p> <p>You can then turn those results into actionable improvements. For example, low open rates mean you might want to change email send times — while lower click rates on Instagram posts might indicate you should reduce copy on posts, increase video lengths, or change target audience parameters.</p> <p>That’s another department Eventbrite can help you with. With our A/B testing capabilities and AI-powered ad recommendations you can automatically adjust event content based on your marketing goals.</p> <div class="wp-block-group article-cta is-layout-flow wp-block-group-is-layout-flow" style="padding-top:32px;padding-bottom:32px"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:525px"> <h4 class="wp-block-heading has-text-color has-medium-font-size" id="apply-these-insights-to-your-next-event" style="color:#1e0a3c;font-style:normal;font-weight:600;line-height:1.4">Start boosting your event marketing campaigns.</h4> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex"> <div class="wp-block-button has-custom-font-size is-style-fill" style="font-size:14px"><a class="wp-block-button__link has-text-color has-background wp-element-button" href="https://www.eventbrite.com/l/event-marketing-platform/" style="border-radius:4px;color:#13002d;background-color:#fc86bc;padding-top:7px;padding-right:19px;padding-bottom:7px;padding-left:19px" target="_blank" rel="noreferrer noopener">Join Eventbrite</a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:302px"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-preview-30x16.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-preview-30x16.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-preview-30x16.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-preview-30x16.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-preview-30x16.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-preview-30x16.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-preview-30x16.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-preview-30x16.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-preview-30x16.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-preview-30x16.avif 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-preview-30x16.avif 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-300x169.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-500x281.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-540x304.avif 540w, 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type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-preview-30x16.webp 1536w, 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https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-1140x641.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1-2048x1152.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2019/01/Frame-1-3-min-1.png 3200w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="People dancing at a nightclub" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-406849"> </picture> </figure></div> </div> </div> <h3 class="wp-block-heading" id="include-add-calendar">6. Include an “Add to Calendar” link in your confirmation emails</h3> <p>Another easy win is to customize your checkout confirmation emails to include different “add to calendar” links.</p> <p>By clicking on the links, your ticket holders can instantly add the event to their personal calendar app — which will then send them reminders to attend your event before and on the day.</p> <p>Make sure to include multiple options like Google Calendar and Apple iCloud. On <a href="https://support.google.com/calendar/answer/13839531?hl=en&co=GENIE.Platform%3DDesktop" target="_blank" rel="noreferrer noopener">Google Calendar</a>, the process is as simple as creating an event, hitting “Invite via link”, and then copying the link to share in your emails.</p> <h3 class="wp-block-heading" id="tease-followers">7. Tease your followers on social</h3> <p>Another great strategy to maximize attendance is to tease followers on social media platforms with exciting event details. This builds a sense of FOMO (fear of missing out) around your event and convinces more people they need to attend.</p> <p>For example, you could tease your event line-up or keynote speakers over several days, reveal key details about your event as a live stream, or create quizzes or contests to engage users while building a sense of community around your future events.</p> <h3 class="wp-block-heading" id="create-surveys">8. Create actionable pre-event and post-event surveys</h3> <p>Use <a href="https://www.eventbrite.com/blog/event-planning-questionnaire/" target="_blank" rel="noreferrer noopener">pre-event surveys</a> and follow-up surveys to better understand what your ideal audience wants.</p> <p>You can ask past attendees what they liked and didn’t like about previous events and use the results to adapt your next event as needed. For example, you might use the attendee feedback to change your speaker lineup, timings, branding, location, or catering options.</p> <p>By giving &zwnj;people what they want (and showing them that you listen), you’re giving potential attendees more reasons to show up.</p> <h3 class="wp-block-heading" id="generate-social">9. Generate social proof with influencer takeovers</h3> <p>Influencers can lend credibility to your event and drastically expand your organic reach. So, why not try a social media takeover?</p> <p>Takeovers in the run-up to your event build a sense of excitement and remind followers and ticket holders of what’s coming up. They also add personality and a fresh voice to your event’s identity, which could sway followers who are on the fence.</p> <p>Consider mutually beneficial collaborations to save on marketing (like free posts in exchange for VIP tickets to the event). And when looking for influencers, focus your search on <a href="https://www.eventbrite.com/blog/micro-influencer-marketing-ds00" target="_blank" rel="noreferrer noopener">micro-influencers</a>. They’re generally more accessible and are ideal for community and regional events.</p> <h3 class="wp-block-heading" id="give-followers">10. Give followers all the facts</h3> <p>Planning and logistics are often deciding factors for event attendance. So make sure you give ticket holders all the key information they need prior to your event.</p> <p>Start by <a href="https://www.eventbrite.com/l/complete-guide-to-setting-up-your-event/" target="_blank" rel="noreferrer noopener">creating an event page</a> or FAQ page on your website including:</p> <ul class="wp-block-list"> <li>How to get to the event venue </li> <li>Maps of the area and venue</li> <li>Links to nearby accommodation </li> <li>Links to nearby restaurants for before or after the event</li> </ul> <p>Make sure you promote this page on your social channels and send to registrants via email so that everybody gets a chance to see it.</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="How to Send an Email Update and Event Reminder Message to Your Attendees" width="500" height="281" src="https://www.youtube.com/embed/XL0WO2InEdU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen loading="lazy"></iframe> </div></figure> <h3 class="wp-block-heading" id="audience-warm">11. Keep your audience warm with emails</h3> <p>Pre-event communication tools are essential to boost conversion. Warmer emails keep your event front of mind — which is important if people are registering for the event months in advance.</p> <p>They’re a great way to keep ticket holders engaged by revealing useful info like your FAQs page via email in the run-up to your event. But you can also make your emails fun and engaging by including imagery and video of event prep, quizzes, and pre-event surveys.</p> <p>If you’ve partnered with Eventbrite, keeping in touch with event attendees is super easy. You can even leverage our in-built <a href="https://www.eventbrite.com/l/email-marketing/" target="_blank" rel="noreferrer noopener">email marketing tool</a> or use our <a href="https://www.eventbrite.com/apps/mailchimp/" target="_blank" rel="noreferrer noopener">integration with Mailchimp</a> to create slick, automated email tracks to create different journeys for different ticket holders.</p> <h3 class="wp-block-heading" id="set-reminders">12. Set up automated reminders</h3> <p>Don’t just automate your warmer emails. Make sure you’re setting up reminders before the event to prompt your event guests.</p> <p>For example, Eventbrite’s email dashboard lets you <a href="https://www.eventbrite.com/help/en-gb/articles/748624/what-emails-will-attendees-automatically-receive/" target="_blank" rel="noreferrer noopener">set up automated reminders 48 hours before your event</a> — which means you don’t have to worry about remembering to remind followers.</p> <p>If you have SMS permission, send reminder texts to event participants a couple of hours beforehand. Make sure you include key info like how to get to the event space, traffic updates, teasers, and anything else that could make it easier for ticket holders to get over the finish line.</p> <h3 class="wp-block-heading" id="create-geofilters">13. Create geofilters for your event</h3> <p>Geofilters on platforms like Snapchat are a fun and relatively simple way to engage with guests on social and encourage them to share your event organically.</p> <p>Geofilters give your guests the chance to promote your event to their followers (improving your chance of future ticket sales). But they also show up on a person’s socials based on location — which can help you capture the attention of people who are already in the area.</p> <p>Fortunately, you don’t need to be a tech whiz or graphic artist to <a href="https://www.eventbrite.com/blog/how-to-make-a-snapchat-geofilter-ds00/" target="_blank" rel="noreferrer noopener">create geofilters</a>. Here’s one example we absolutely love:</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Get in the Game for Women's World Cup ⚽️ | Snapchat Spotlight" width="500" height="281" src="https://www.youtube.com/embed/Xri46xfShjA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen loading="lazy"></iframe> </div></figure> <h3 class="wp-block-heading" id="prevent-bottlenecks">14. Prevent bottlenecks at your venue</h3> <p>Nobody likes to wait in a long line — and if your entry points get too backed up, some of your potential attendees might end up bailing.</p> <p>That’s why you should use powerful tools to promote quick entry and maintain a smooth guest experience.</p> <p>For example, the <a href="https://www.eventbrite.com/l/organizer-check-in-app/" target="_blank" rel="noreferrer noopener">Eventbrite Organizer App</a> enables you to scan your guests in at super speeds. It’s intuitive, and you don’t have to invest in overpriced tech. Every ticket you sell gets a QR code that you can scan straight from your guests’ phones using your own. It’s that easy.</p> <h3 class="wp-block-heading" id="sell-tickets-door">15. Sell tickets at the door</h3> <p>Some people are chancers, so you need to be ready to catch stragglers by selling tickets at your venue.</p> <p>If there are spaces available, encourage existing ticket holders to bring a friend. Just make sure you’re utilizing a simple POS tool that can help you sell tickets at the gate without creating bottlenecks. </p> <p>This is another reason event professionals the Eventbrite Organizer App. Its “<a href="https://www.eventbrite.com/help/en-us/articles/256477/set-up-tap-to-pay-for-sales-at-the-door/">Tap to pay</a>” function enables you to accept payments for tickets (or event merch) before and during your event.</p> <p>Here’s how it works:</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="How to sell tickets at your event with the Eventbrite Organizer App for iPhone or Android Devices" width="500" height="281" src="https://www.youtube.com/embed/xB82wgfQ8po?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen loading="lazy"></iframe> </div></figure> <h3 class="wp-block-heading" id="livestream-event">16. Livestream from your event to create a sense of urgency</h3> <p>Livestreams are an awesome way to quickly show off the sights and sounds at your event — potentially motivating followers to drop what they’re doing and join you at the venue right now.</p> <p>Catch video of guests queuing up, caterers cooking, or entertainers warming up. That should stop serial scrollers and create some FOMO they can act on.</p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-600x337.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-1140x641.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-600x337.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-1140x641.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/image3-min-15.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="Party guests pose for photo" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-432172"> </picture><figcaption class="wp-element-caption"><strong>Nonsense ATL</strong> / Heyday – 80s Dance Party – Pride Edition! / Atlanta, GA</figcaption> </figure> <h2 class="wp-block-heading">How to get people to come to your event: FAQs</h2> <p>If you try some of the strategies we’ve just covered, you’re definitely going to improve your odds of increasing event attendance. </p> <p>But if you’ve still got questions about packing the house, don’t stress. We’ve got the answers:</p> <h3 class="wp-block-heading">How to predict event attendance</h3> <p>The best way to predict event attendance is to <a href="https://www.eventbrite.com/help/en-gb/articles/761718/how-to-edit-and-export-an-attendee-summary-report/" target="_blank" rel="noreferrer noopener">utilize reporting data</a> from previous attendees to develop an average attendance rate. You can also conduct pre-event surveys to get feedback from attendees.</p> <h3 class="wp-block-heading">How can I increase attendance at events?</h3> <p>To increase event registrations and attendance, know your target audience and build your event around them. It’s also important to optimize your <a href="https://www.eventbrite.com/blog/event-promotion-ideas/" target="_blank" rel="noreferrer noopener">event promotion</a> strategy to maximize your chances of reaching potential attendees and enhance event communications before your event to keep leads warm.</p> <h3 class="wp-block-heading">How do you track attendance at a large event?</h3> <p>The most effective tool to track attendance is event management software that offers real-time updates. For example, the Eventbrite Organizer App enables you to <a href="https://www.eventbrite.com/help/en-gb/articles/876912/view-your-event-attendance-report/" target="_blank" rel="noreferrer noopener">see how many attendees have checked in</a>, where they’ve checked in, and what time.</p> <h3 class="wp-block-heading">What makes people want to attend an event?</h3> <p>In this year’s TRNDS survey, <a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener">61% of people</a> told us they want to try new things in 2024.Think about how you can satisfy that demand by creating a unique and memorable attendee experience at your event that will enable guests to try something new</p> <h2 class="wp-block-heading">Let’s boost your event numbers</h2> <p>Remember: you don’t have to use all these strategies simultaneously to increase attendance at your events. </p> <p>The methods you choose will depend a lot on your style, your audience, and the type of event you’re running — and there will be a little trial and error involved. But we’re here to support you every step of the way.</p> <p>With Eventbrite, you can create slick, AI-powered ads, optimize and target your event advertising, set up automated reminders, and check in your guests at light speed. 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