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OpenX: Programmatic Advertising | Supply-Side Platform

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0H0L155.283 337.977H440.905Z" fill="url(#paint0_linear_372_31)"/> <path d="M441 341.023L282.385 679H0.0952148L155.283 341.023H441Z" fill="url(#paint1_linear_372_31)"/> <defs> <linearGradient id="paint0_linear_372_31" x1="24.9301" y1="-24.8796" x2="414.293" y2="364.602" gradientUnits="userSpaceOnUse"> <stop stop-color="#044F92"/> <stop offset="0.3" stop-color="#044F92"/> <stop offset="0.5" stop-color="#2B5794"/> <stop offset="0.7" stop-color="#415F9B"/> <stop offset="0.8501" stop-color="#57669E"/> <stop offset="1" stop-color="#696CA1"/> </linearGradient> <linearGradient id="paint1_linear_372_31" x1="24.9487" y1="703.867" x2="414.311" y2="314.385" gradientUnits="userSpaceOnUse"> <stop stop-color="#044F92"/> <stop offset="0.3" stop-color="#044F92"/> <stop offset="0.5" stop-color="#2B5794"/> <stop offset="0.7" stop-color="#415F9B"/> <stop offset="0.8501" stop-color="#57669E"/> <stop offset="1" stop-color="#696CA1"/> </linearGradient> </defs> </svg> </div> <div class="pixi-bg__gradient "></div> <div class="pixi-bg__content container"> <div class="row justify-content-center"> <h2 class="typeffect typeffect--wrap"> <span>Demand</span> <span class="typeffect__contain"> <span class="typeffect__text"></span> </span> <span class="typeffect__cursor"></span> <span>From Your Media</span> </h2> <div class="d-flex flex-column flex-md-row align-items-center justify-content-center justify-content-lg-start mt-5"> <a href="https://www.openx.com/publishers/" class="btn btn--outline btn--arrow me-md-3"> Publishers <span><svg width="27" height="20" viewBox="0 0 27 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M25.8839 10.8839C26.372 10.3957 26.372 9.60427 25.8839 9.11612L17.9289 1.16117C17.4408 0.67301 16.6493 0.67301 16.1612 1.16117C15.673 1.64932 15.673 2.44078 16.1612 2.92893L23.2322 10L16.1612 17.0711C15.673 17.5592 15.673 18.3507 16.1612 18.8388C16.6493 19.327 17.4408 19.327 17.9289 18.8388L25.8839 10.8839ZM0 11.25H25V8.75H0V11.25Z" fill="white"/> </svg> </span> </a> <a href="https://www.openx.com/buyers/" class="btn btn--outline btn--arrow mt-4 mt-md-0"> Buyers <span><svg width="27" height="20" viewBox="0 0 27 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M25.8839 10.8839C26.372 10.3957 26.372 9.60427 25.8839 9.11612L17.9289 1.16117C17.4408 0.67301 16.6493 0.67301 16.1612 1.16117C15.673 1.64932 15.673 2.44078 16.1612 2.92893L23.2322 10L16.1612 17.0711C15.673 17.5592 15.673 18.3507 16.1612 18.8388C16.6493 19.327 17.4408 19.327 17.9289 18.8388L25.8839 10.8839ZM0 11.25H25V8.75H0V11.25Z" fill="white"/> </svg> </span> </a> </div> </div> </div> </section> <section class="platform py-5"> <div class="container pt-5"> <div class="row justify-content-center"> <div class="col-12"> <h1 class="h3 text-center">The Most Innovative Independent Supply-Side Platform</h1> <h2 class="text-center fs-5 fw-light letter-spacing-base">You deserve a better ad selling and buying experience. Demand addressability, transparency, and sustainability. Demand more.</h2> </div> </div> <div class="row justify-content-center"> <div class="col-12 col-md-4 d-flex flex-column align-items-center justify-content-start mb-5 mb-lg-0 px-xl-1 px-xxl-4"> <a href="https://www.openx.com/why-openx/openaudience/" class="card card--borderless h-100"> <div class="ratio ratio-16x9"> <div><img class="ps-3 pt-5" src="https://www.openx.com/wp-content/themes/openx/images/icons/icon-demand-addressability.svg?v=2" alt="" style="height:100%"></div> </div> <div class="card-body"> <h2 class="card-title fw-normal text-victoria">Demand <img src="https://www.openx.com/wp-content/themes/openx/images/demand-more-arrow-text-based.svg" alt="" style="width:10px" class="mx-1"> Addressability</h2> <p class="card-subtitle">Our omnichannel targeting capabilities extend across all channels, including CTV, and are fully interoperable with any data set and identity type &mdash; ensuring that our clients reach their audiences at scale today and in the future.</p> <div class="card-link">Read More</div> </div> </a> </div> <div class="col-12 col-md-4 d-flex flex-column align-items-center justify-content-start mb-5 mb-lg-0 px-xl-1 px-xxl-4"> <a href="https://www.openx.com/why-openx/premium-inventory/" class="card card--borderless h-100"> <div class="ratio ratio-16x9"> <div><img class="ps-3 pt-5" src="https://www.openx.com/wp-content/themes/openx/images/icons/icon-demand-transparency.svg?v=2" alt="" style="height:100%"></div> </div> <div class="card-body"> <h2 class="card-title fw-normal text-victoria">Demand <img src="https://www.openx.com/wp-content/themes/openx/images/demand-more-arrow-text-based.svg" alt="" style="width:10px" class="mx-1"> Transparency</h2> <p class="card-subtitle">As an independent technology company, we have been cultivating a fair and transparent value exchange between sellers and buyers since 2008, to ensure the success of our clients and the open web.</p> <div class="card-link">Read More</div> </div> </a> </div> <div class="col-12 col-md-4 d-flex flex-column align-items-center justify-content-start mb-5 mb-lg-0 px-xl-1 px-xxl-4"> <a href="https://blog.openx.com/what-responsible-media-means-to-openx/" class="card card--borderless h-100"> <div class="ratio ratio-16x9"> <div><img class="ps-3 pt-5" src="https://www.openx.com/wp-content/themes/openx/images/icons/icon-demand-responsibility.svg?v=2" alt="" style="height:100%"></div> </div> <div class="card-body"> <h6 class="card-title fw-normal text-victoria">Demand <img src="https://www.openx.com/wp-content/themes/openx/images/demand-more-arrow-text-based.svg" alt="" style="width:10px" class="mx-1"> Responsibility</h6> <p class="card-subtitle">As the first Net-Zero verified adtech company and the first SSP to launch Impact PMPs powered by Givsly, our approach to responsible media helps clients and partners reduce their environmental impact and support social initiatives while driving tangible business results.</p> <div class="card-link">Read More</div> </div> </a> </div> </div> </div> </section> <section class="pixi-bg text-white overflow-hidden pixi-bg--static pixi-bg--reverse pixi-bg--no-arrow p-0 pb-4"> <canvas class="orb-canvas"></canvas> <div class="pixi-bg__arrow"> <svg width="441" height="679" viewBox="0 0 441 679" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M440.905 337.977L282.385 0H0L155.283 337.977H440.905Z" fill="url(#paint0_linear_372_31)"/> <path d="M441 341.023L282.385 679H0.0952148L155.283 341.023H441Z" fill="url(#paint1_linear_372_31)"/> <defs> <linearGradient id="paint0_linear_372_31" x1="24.9301" y1="-24.8796" x2="414.293" y2="364.602" gradientUnits="userSpaceOnUse"> <stop stop-color="#044F92"/> <stop offset="0.3" stop-color="#044F92"/> <stop offset="0.5" stop-color="#2B5794"/> <stop offset="0.7" stop-color="#415F9B"/> <stop offset="0.8501" stop-color="#57669E"/> <stop offset="1" stop-color="#696CA1"/> </linearGradient> <linearGradient id="paint1_linear_372_31" x1="24.9487" y1="703.867" x2="414.311" y2="314.385" gradientUnits="userSpaceOnUse"> <stop stop-color="#044F92"/> <stop offset="0.3" stop-color="#044F92"/> <stop offset="0.5" stop-color="#2B5794"/> <stop offset="0.7" stop-color="#415F9B"/> <stop offset="0.8501" stop-color="#57669E"/> <stop offset="1" stop-color="#696CA1"/> </linearGradient> </defs> </svg> </div> <div class="pixi-bg__gradient "></div> <div class="pixi-bg__content container"> <div class="row justify-content-center"> <div class="container"> <section class="testimonials overflow-hidden"> <div class="carousel carousel--full container"> <div class="carousel-cell"> <article class="row align-items-center justify-content-center h-100"> <div class="text-center px-3 px-lg-5"> <p class="h5 lh-lg fw-lighter">"Working with a partner like OpenX, who can offer access to a unique data asset of anonymous user information across the open web, has expanded our ability to apply a sophisticated and audience-focused approach to campaigns regardless of channel, which, in turn, allows us to deliver better results for our clients."</p> <p class="small mt-3">Sean Muzzy, President North America at Matterkind</p> </div> </article> </div> <div class="carousel-cell"> <article class="row align-items-center justify-content-center h-100"> <div class="text-center px-3 px-lg-5"> <p class="h5 lh-lg fw-lighter">"OpenX is democratizing identity across all publishers on the open web, helping marketers to plan and buy audiences the way they do inside walled gardens."</p> <p class="small mt-3">Travis Clinger, SVP, Addressability and Ecosystem at LiveRamp</p> </div> </article> </div> <div class="carousel-cell"> <article class="row align-items-center justify-content-center h-100"> <div class="text-center px-3 px-lg-5"> <p class="h5 lh-lg fw-lighter">"Cond&eacute; Nast has benefited from OpenX&rsquo;s expertise and experience to better understand how to implement programmatic within its existing technology stack. We found the implementation of the OpenX Bidder to be efficient and effortless and the results very rewarding."</p> <p class="small mt-3">Malcolm Attwells, VP Revenue Strategy Europe at Cond&eacute; Nast</p> </div> </article> </div> </div> </section> </div> </div> </div> </section> <section class="news py-5"> <div class="container"> <div class="row"> <div class="col-12 d-flex align-items-end mb-5 mb-lg-4 pb-3"> <h3 class="fw-bold mb-0 letter-spacing-sm">In The News</h3> <a href="https://www.openx.com/news/" class="fw-normal ms-3 mb-1">See All</a> </div> <div class="col-12 col-md-4 mb-5 mb-md-0"> <a href="https://www.openx.com/news/winner-best-progress-long-term-change/" class="card h-100"> <div class="card-image ratio ratio-16x9" style="background-image:url(https://www.openx.com/wp-content/uploads/2024/07/campaign-ad-net-zero-awards-514x289.jpg)"> </div> <div class="card-body"> <p class="card-meta">News</p> <h3 class="card-title">Winner: Best Progress / Long-Term Change</h3> </div> </a> </div> <div class="col-12 col-md-4 mb-5 mb-md-0"> <a href="https://www.openx.com/news/women-to-watch-2024-audrey-michelin-openx/" class="card h-100"> <div class="card-image ratio ratio-16x9" style="background-image:url(https://www.openx.com/wp-content/uploads/2022/03/logo-campaign-514x289.png)"> </div> <div class="card-body"> <p class="card-meta">News</p> <h3 class="card-title">Winner: Women to Watch 2024</h3> </div> </a> </div> <div class="col-12 col-md-4 mb-5 mb-md-0"> <a href="https://www.openx.com/news/openx-promotes-atty-to-chief-privacy-officer-deputy-gc/" class="card h-100"> <div class="card-image ratio ratio-16x9" style="background-image:url(https://www.openx.com/wp-content/uploads/2024/11/logo-law360-514x289.webp)"> </div> <div class="card-body"> <p class="card-meta">News</p> <h3 class="card-title">OpenX Promotes Atty To Chief Privacy Officer, Deputy GC</h3> </div> </a> </div> </div> </div> </section> <section class="pixi-bg text-white overflow-hidden pixi-bg--static"> <canvas class="orb-canvas"></canvas> <div class="pixi-bg__arrow"> <svg width="441" height="679" viewBox="0 0 441 679" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M440.905 337.977L282.385 0H0L155.283 337.977H440.905Z" fill="url(#paint0_linear_372_31)"/> <path d="M441 341.023L282.385 679H0.0952148L155.283 341.023H441Z" fill="url(#paint1_linear_372_31)"/> <defs> <linearGradient id="paint0_linear_372_31" x1="24.9301" y1="-24.8796" x2="414.293" y2="364.602" gradientUnits="userSpaceOnUse"> <stop stop-color="#044F92"/> <stop offset="0.3" stop-color="#044F92"/> <stop offset="0.5" stop-color="#2B5794"/> <stop offset="0.7" stop-color="#415F9B"/> <stop offset="0.8501" stop-color="#57669E"/> <stop offset="1" stop-color="#696CA1"/> </linearGradient> <linearGradient id="paint1_linear_372_31" x1="24.9487" y1="703.867" x2="414.311" y2="314.385" gradientUnits="userSpaceOnUse"> <stop stop-color="#044F92"/> <stop offset="0.3" stop-color="#044F92"/> <stop offset="0.5" stop-color="#2B5794"/> <stop offset="0.7" stop-color="#415F9B"/> <stop offset="0.8501" stop-color="#57669E"/> <stop offset="1" stop-color="#696CA1"/> </linearGradient> </defs> </svg> </div> <div class="pixi-bg__gradient "></div> <div class="pixi-bg__content container"> <div class="row justify-content-center"> <div class="container "> <div class="row align-items-center justify-content-center mb-3"> <h2 class="h2 fw-bold text-center mb-3 letter-spacing-sm">The Quality and Scale You Deserve</h2> <div class="col-12 col-lg-10 mb-4"> <p class="text-center lead">We&rsquo;re big, but we&rsquo;re not the biggest. That&rsquo;s intentional. We set elevated standards for our publisher, advertiser, and data partners so we can deliver the highest quality inventory, demand, and targeting solutions.</p> </div> </div> <div class="row row-cols-1 row-cols-md-2 row-cols-xl-3 align-items-center justify-content-center"> <div class="col d-flex flex-column align-items-center justify-content-center mb-4"> <h3 class="section-quality-content__stat fw-bold lh-1 letter-spacing-sm">130<span class="fw-light">,</span>000<span class="fw-light">+</span></h3> <p class="section-quality-content__stat-description text-center">Active Publisher Domains, Mobile Apps & CTV Apps</p> </div> <div class="col d-flex flex-column align-items-center justify-content-center mb-4"> <h3 class="section-quality-content__stat fw-bold lh-1 letter-spacing-sm">100<span class="fw-light">,</span>000<span class="fw-light">+</span></h3> <p class="section-quality-content__stat-description text-center">Advertisers</p> </div> <div class="col d-flex flex-column align-items-center justify-content-center mb-4"> <h3 class="section-quality-content__stat fw-bold lh-1 letter-spacing-sm">365B<span class="fw-light">+</span></h3> <p class="section-quality-content__stat-description text-center">Ad Requests per Day</p> </div> <div class="col d-flex flex-column align-items-center justify-content-center mb-4"> <h3 class="section-quality-content__stat fw-bold lh-1 letter-spacing-sm">1M<span class="fw-light">+</span></h3> <p class="section-quality-content__stat-description text-center">Ad Creatives Run Per Day</p> </div> <div class="col d-flex flex-column align-items-center justify-content-center mb-4"> <h3 class="section-quality-content__stat fw-bold lh-1 letter-spacing-sm">250<span class="fw-light">+</span></h3> <p class="section-quality-content__stat-description text-center">Data Providers</p> </div> <div class="col d-flex flex-column align-items-center justify-content-center mb-4"> <h3 class="section-quality-content__stat fw-bold lh-1 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