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Assistant</h1> <footer class="blog-post-meta" data-lb-comp="aws-blog:share-dialog"> <span>by Yuri Chamarelli and Pat Reilly</span> <span>on <time property="datePublished" datetime="2024-11-26T11:07:46-08:00">26 NOV 2024</time></span> <span>in <span class="blog-post-categories"><a href="https://aws.amazon.com/blogs/industries/category/artificial-intelligence/amazon-machine-learning/amazon-bedrock/" title="View all posts in Amazon Bedrock"><span property="articleSection">Amazon Bedrock</span></a>, <a href="https://aws.amazon.com/blogs/industries/category/networking-content-delivery/amazon-cloudfront/" title="View all posts in Amazon CloudFront"><span property="articleSection">Amazon CloudFront</span></a>, <a href="https://aws.amazon.com/blogs/industries/category/database/amazon-dynamodb/" title="View all posts in Amazon DynamoDB"><span property="articleSection">Amazon DynamoDB</span></a>, <a href="https://aws.amazon.com/blogs/industries/category/analytics/amazon-elasticsearch-service/" 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href="https://twitter.com/intent/tweet/?text=AWS%20Brings%20the%20Power%20of%20Generative%20AI%20to%20Ecommerce%20with%20the%20AI%20Shopping%20Assistant&via=awscloud&url=https://aws.amazon.com/blogs/industries/aws-brings-the-power-of-generative-ai-to-ecommerce-with-the-ai-shopping-assistant/" target="_blank" rel="noopener noreferrer" aria-label="Share on Twitter"><span class="icon-twitter-square"></span></a> </li> <li> <a class="lb-txt" href="https://www.linkedin.com/shareArticle?mini=true&title=AWS%20Brings%20the%20Power%20of%20Generative%20AI%20to%20Ecommerce%20with%20the%20AI%20Shopping%20Assistant&source=Amazon%20Web%20Services&url=https://aws.amazon.com/blogs/industries/aws-brings-the-power-of-generative-ai-to-ecommerce-with-the-ai-shopping-assistant/" target="_blank" rel="noopener noreferrer" aria-label="Share on LinkedIn"><span class="icon-linkedin-square"></span></a> </li> <li> <a class="lb-txt" href="mailto:?subject=AWS%20Brings%20the%20Power%20of%20Generative%20AI%20to%20Ecommerce%20with%20the%20AI%20Shopping%20Assistant&body=AWS%20Brings%20the%20Power%20of%20Generative%20AI%20to%20Ecommerce%20with%20the%20AI%20Shopping%20Assistant%0A%0Ahttps://aws.amazon.com/blogs/industries/aws-brings-the-power-of-generative-ai-to-ecommerce-with-the-ai-shopping-assistant/" target="_blank" rel="noopener noreferrer" aria-label="Share on Email"><span class="icon-envelope-square"></span></a> </li> <li class="blog-share-dialog-url"><input type="text" value="https://aws.amazon.com/blogs/industries/aws-brings-the-power-of-generative-ai-to-ecommerce-with-the-ai-shopping-assistant/" title="Link to AWS Brings the Power of Generative AI to Ecommerce with the AI Shopping Assistant" readonly data-share-dialog-url></li> </ul> </div> </footer> <section class="blog-post-content lb-rtxt" property="articleBody"> <p>You’re planning a home project—maybe building a new deck or finally transforming that basement into a cozy retreat. You visit an online retailer, ready to order supplies, only to be met with pages of options: hundreds of screws, dozens of wood types, countless tools. What started as an exciting project now feels like a chore as you scroll through endless choices, unsure which items are best for your project.</p> <p>Just when you’re about to close your laptop, you notice an icon for a shopping assistant powered by generative artificial intelligence (AI). “It looks like you’re trying to build a deck. Would you like help?” Minutes later, everything you need is in your shopping cart—precisely tailored, start to finish.</p> <p><a href="https://d2908q01vomqb2.cloudfront.net/c5b76da3e608d34edb07244cd9b875ee86906328/2024/11/26/RIV24_AI_shopping_assistant-1.gif" target="_blank" rel="noopener"><img class="size-full wp-image-26483 aligncenter" src="https://d2908q01vomqb2.cloudfront.net/c5b76da3e608d34edb07244cd9b875ee86906328/2024/11/26/RIV24_AI_shopping_assistant-1.gif" alt="RIV24 AI Shopping Assistant" width="960" height="540"></a></p> <p>Available as a demo from AWS, the AI Shopping Assistant showcases how generative AI can serve as your digital project guide, providing tailored recommendations that meet your specific needs. Built to help retailers deliver personalized and seamless experiences, this assistant allows customers to make faster, more confident decisions. By narrowing options to only what’s most relevant, the AI Shopping Assistant reduces decision fatigue and transforms shopping into a more satisfying experience. And it can help retailers create new ways to engage and support customers, bridging the gap between intention and action with ease.</p> <h3>The AI Shopping Assistant brings “walk-by” moments to online shopping</h3> <p>For many customers, finding the right products quickly can make or break their shopping experience. The AI Shopping Assistant uses natural language processing and generative AI to curate personalized suggestions tailored to each shopper’s specific needs for their unique project—whether it’s pinpointing the perfect screws for a deck or locating specialty electronic components. With access to extensive product details, the assistant reshapes a daunting maze of options into a focused, relevant list, mirroring the expert guidance of an in-store associate and creating a more engaging online shopping journey.</p> <p>Like any good assistant, it goes beyond simply meeting requests by offering recommendations for relevant items. From project-specific tools to complementary products, it recreates that “walk-by” discovery moment, where customers find items they may not have initially considered. These personalized suggestions increase basket size, creating upsell and cross-sell opportunities that can help retailers boost average order value while also creating a more enjoyable shopping experience for customers.</p> <h3>How the AI Shopping Assistant works</h3> <p>Powered by a robust, flexible architecture built on AWS, the AI Shopping Assistant delivers personalized and efficient service across multiple customer touchpoints. Here’s a look at how it functions behind the scenes:</p> <ul> <li><strong>User interaction and front-end access:</strong> Customers access the assistant through a seamless, web-based interface hosted on <a href="https://aws.amazon.com/cloudfront/" target="_blank" rel="noopener">Amazon CloudFront</a>. After authentication, they can explore products, ask questions, and receive tailored guidance to meet their unique needs.</li> <li><strong>Data integration and management with AppSync:</strong> <a href="https://aws.amazon.com/pm/appsync/" target="_blank" rel="noopener">AppSync</a>, a GraphQL API integration layer, orchestrates the flow of data between the assistant’s services. This layer coordinates <a href="https://aws.amazon.com/lambda/" target="_blank" rel="noopener">AWS Lambda</a> functions that process customer queries, manage interactions with <a href="https://aws.amazon.com/bedrock/" target="_blank" rel="noopener">Amazon Bedrock</a>, and update <a href="https://aws.amazon.com/dynamodb/" target="_blank" rel="noopener">Amazon DynamoDB</a> to keep recommendations relevant.</li> <li><strong>Generative AI and semantic search capabilities:</strong> Amazon Bedrock powers the assistant’s ability to interpret customer queries, leveraging generative AI to deliver precise responses. Product catalog data stored in <a href="https://aws.amazon.com/opensearch-service/" target="_blank" rel="noopener">Amazon OpenSearch Service</a> as vectorized entries supports both direct semantic search and AI-driven recommendations, enhancing the shopping experience.</li> <li><strong>Personalization with conversation history:</strong> Amazon DynamoDB stores conversation history, allowing the assistant to recall past interactions and deliver responses tailored to each customer’s journey and preferences.</li> </ul> <p>This architecture permits retailers to deploy the AI Shopping Assistant across platforms, from e-commerce websites to in-store kiosks, adapting to evolving customer needs. The diagram below provides a visual overview of how these services interact, showcasing the assistant’s scalability and flexibility in meeting today’s retail demands.</p> <p><a href="https://d2908q01vomqb2.cloudfront.net/c5b76da3e608d34edb07244cd9b875ee86906328/2024/11/19/AI-Shopping-Assistant-architecture.jpg" target="_blank" rel="noopener"><img loading="lazy" class="size-large wp-image-26281 aligncenter" src="https://d2908q01vomqb2.cloudfront.net/c5b76da3e608d34edb07244cd9b875ee86906328/2024/11/19/AI-Shopping-Assistant-architecture-1024x451.jpg" alt="AI Shopping Assistant architecture" width="1024" height="451"></a></p> <h3>Empower your retail strategy with the AI Shopping Assistant</h3> <p>The AI Shopping Assistant is poised to redefine how retailers engage and support their customers, setting a new standard for personalized and efficient shopping experiences both online and in-store. Imagine guiding shoppers seamlessly to the perfect products, suggesting relevant add-ons, and alleviating decision fatigue—all with a digital assistant attuned to each customer’s unique needs and preferences.</p> <p><strong>Ready to explore what’s next?</strong> Connect with our team to see how a <a href="https://aws.amazon.com/solutions/retail/chatbots-and-virtual-assistants/" target="_blank" rel="noopener">demo</a> of how this AI-driven solution can be tailored to your business. Join us at <a href="https://reinvent.awsevents.com/" target="_blank" rel="noopener">re:Invent</a> for the RCG 204—Building an AI-powered shopping assistant—and <a href="https://aws.amazon.com/retail/nrf-2024/" target="_blank" rel="noopener">NRF 2025</a> (Booth #5438) to experience firsthand how generative AI is reshaping retail strategy. Discover how the AI Shopping Assistant can elevate your customer experience and prepare your business for the future of intelligent, personalized retail.</p>  </section> <footer> <div class="blog-tag-list"> TAGS: <span property="keywords"><a href="https://aws.amazon.com/blogs/industries/tag/reinvent/" rel="tag">re:invent</a></span> </div> <div class="blog-author-box" property="author" typeof="Person"> <div class="blog-author-image"> <img alt="Yuri Chamarelli" src="https://d2908q01vomqb2.cloudfront.net/c5b76da3e608d34edb07244cd9b875ee86906328/2024/11/19/patreil.jpg" width="125" property="image"> </div> <h3 class="lb-h4" property="name">Yuri Chamarelli</h3> <p property="description">Yuri Chamarelli is an Amazon Web Services Senior Specialist Solution Architect (AWS) based out of Denver. As a generative AI specialist, he focuses on helping customers build with AWS and deliver state-of-the-art solutions. Yuri is a controls engineer with over 14 years of experience in IoT and machine learning systems. He’s also helped several customers with industrial transformation and industrial automation projects throughout many industries.</p> </div> <div class="blog-author-box" property="author" typeof="Person"> <div class="blog-author-image"> <img alt="Pat Reilly" src="https://d2908q01vomqb2.cloudfront.net/c5b76da3e608d34edb07244cd9b875ee86906328/2024/11/19/pat-reilly.png" width="125" property="image"> </div> <h3 class="lb-h4" property="name">Pat Reilly</h3> <p property="description">Pat Reilly is an Amazon Web Services Senior Specialist Solution Architect (AWS) based out of Seattle. As a generative AI specialist, he leverages over 15 years of ML and analytics experience to help customers build agentic workloads using Amazon Bedrock. When Pat's not building on AWS, you can find him on the soccer pitch.</p> </div> </footer> <aside id="Comments" class="blog-comments"> <div data-lb-comp="aws-blog:cosmic-comments" data-env="prod" data-content-id="a1db78c2-6675-4664-8e95-35724d336fe7" data-title="AWS Brings the Power of Generative AI to Ecommerce with the AI Shopping Assistant" data-url="https://aws.amazon.com/blogs/industries/aws-brings-the-power-of-generative-ai-to-ecommerce-with-the-ai-shopping-assistant/"> <p data-failed-message="Comments cannot be loaded… Please refresh and try again.">Loading comments…</p> </div> </aside> <div class="js-mbox" data-mbox="en_blog_post_comments"></div> </article> </main> <div class="blog-sidebar lb-col lb-tiny-24 lb-mid-8"> <div class="awsm"> <div class="lb-box" style="padding-left:30px;"> <h3 id="Resources" class="lb-txt-none lb-h3 lb-title" style="margin-top:30px;"> Resources</h3> <div class="data-attr-wrapper lb-none-pad lb-none-v-margin lb-box" data-da-type="ha" 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