A Review of Literature for Online Social Network Business Continuance Intention and the Hypotheses Thereof

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</div> <div class="card publication-listing mt-3 mb-3"> <h5 class="card-header" style="font-size:.9rem">A Review of Literature for Online Social Network Business Continuance Intention and the Hypotheses Thereof</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Akwesi%20Assensoh-Kodua">Akwesi Assensoh-Kodua</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Online Social Networks (OSN) has come and gone, yet the explosion of business activities on such platforms continuous to surge high, giving advantage to the bold entrepreneurs. It is therefore a practical requirement that practitioners and researchers understand the key determinants of costumers’ online social network business activities and continuance intention. An exploratory literature research to examine OSN continuous intention of business participants on OSN revealed that the practice of doing business on social network has come to stay and the following factors are the likely drivers for this new business model: perceived trust, perceived ease of use, confirmation, habit, social norm, perceived behavioural control, expected benefit, and satisfaction are the most probable factors that can lead to online social network (OSN) continuance intention. <iframe src="https://publications.waset.org/abstracts/2126.pdf" style="width:100%; height:400px;" frameborder="0"></iframe> <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=online%20social%20network" title="online social network">online social network</a>, <a href="https://publications.waset.org/abstracts/search?q=continuance%20intention" title=" continuance intention"> continuance intention</a>, <a href="https://publications.waset.org/abstracts/search?q=business%20continuance" title=" business continuance"> business continuance</a> </p> <a href="https://publications.waset.org/abstracts/2126/a-review-of-literature-for-online-social-network-business-continuance-intention-and-the-hypotheses-thereof" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/2126.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">493</span> </span> </div> </div> </div> </main> <footer> <div id="infolinks" class="pt-3 pb-2"> <div class="container"> <div style="background-color:#f5f5f5;" class="p-3"> <div class="row"> <div class="col-md-2"> <ul class="list-unstyled"> About <li><a href="https://waset.org/page/support">About Us</a></li> <li><a href="https://waset.org/page/support#legal-information">Legal</a></li> <li><a target="_blank" rel="nofollow" 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A Review of Literature for Online Social Network Business Continuance Intention and the Hypotheses Thereof