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In-depth insights into how media companies navigate the evolving landscape of digital content and audience engagement. </p> </div> </div> </header> <div class="headliner-with-border taxonomy-outer-headline"> <div class="section-header channel-content__top"> <h2 class="channel-content__title"> The Most Important People in Media </h2> <span class="channel-content__separator"></span> </div> </div> <section class="featured-content__container featured-content--reduced" id="featured-content"> <div class="featured-content__main"> <article class="post-card post-card__post post-1531896 channel--business"> <a class="post-card__image" href="https://observer.com/2025/02/jurassic-world-rebirth-franchise/" aria-hidden="true" tabindex="-1" > <img src="https://observer.com/wp-content/uploads/sites/2/2025/02/GettyImages-476483308.jpg?quality=80&w=635" alt="Actress Bryce Dallas Howard attends the Universal Pictures' "Jurassic World" premiere at Dolby Theatre on June 9, 2015 in Hollywood, California." loading="eager" > </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2025/02/jurassic-world-rebirth-franchise/" > ‘Jurassic World: Rebirth’ Puts a Rare Hollywood Franchise to Test </a> </h2> <div class="post-card__excerpt"> Can dinosaurs live forever? </div> <div class="post-card__byline"> By <a href="https://observer.com/author/brandon-katz/">Brandon Katz</a> </div> </div> </article> </div> <div class="featured-content__secondary"> <article class="post-card post-card__post post-1530532 channel--business"> <a class="post-card__image" href="https://observer.com/2025/02/linkedin-reid-hoffman-big-tech-fact-checking-rollback/" aria-hidden="true" tabindex="-1" > <img src="https://observer.com/wp-content/uploads/sites/2/2025/02/GettyImages-2196491969.jpg?quality=80&w=300" alt="Man in black blazer and button up shirt speaks into microphone" loading="eager" > </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2025/02/linkedin-reid-hoffman-big-tech-fact-checking-rollback/" > LinkedIn Founder Reid Hoffman Warns Against Big Tech’s Fact-Checking Rollback </a> </h2> <div class="post-card__excerpt"> Reid Hoffman cautions against the tech industry's shifting stance on free speech. </div> <div class="post-card__byline"> By <a href="https://observer.com/author/alexandra-tremayne-pengelly/">Alexandra Tremayne-Pengelly</a> </div> </div> </article> <article class="post-card post-card__post post-1527632 channel--business"> <a class="post-card__image" href="https://observer.com/2025/01/potential-tiktok-buyer/" aria-hidden="true" tabindex="-1" > <img src="https://observer.com/wp-content/uploads/sites/2/2025/01/GettyImages-2195356955.jpg?quality=80&w=300" alt="A TikTok logo" loading="eager" > </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2025/01/potential-tiktok-buyer/" > Top Potential Buyers of TikTok: MrBeast, Larry Ellison, Elon Musk and More </a> </h2> <div class="post-card__excerpt"> TikTok has until April 5 to find an American buyer. </div> <div class="post-card__byline"> By <a href="https://observer.com/author/shreyas-sinha/">Shreyas Sinha</a> </div> </div> </article> </div> </section> <div class="child-channel-wrapper"> <div id="primary" class="content-area"> <main id="main" class="site-main" role="main"> <section id="loopwrapper" class="channel-content__main channel-content__main--full-width"> <article id="post-1527186" class="post-card post-card__post" data-post="1527186" data-title="By the Numbers: Exactly How Popular Is Netflix’s ‘Squid Game’ 2?" data-url="https://observer.com/2025/01/netflix-squid-game-2-popularity/"> <a class="post-card__image" href="https://observer.com/2025/01/netflix-squid-game-2-popularity/" aria-hidden="true" tabindex="-1"> <div 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attachment-grid-thumbnail size-grid-thumbnail" alt="Hand holds mobile phone displaying TikTok app with message "welcome back"" decoding="async" /><noscript><img width="300" height="225" src="https://observer.com/wp-content/uploads/sites/2/2025/01/GettyImages-2194750964.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Hand holds mobile phone displaying TikTok app with message "welcome back"" decoding="async" /></noscript> </div> </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2025/01/trump-tiktok-deal-china-tariffs/"> TikTok’s Future Is Now Tied to Trump’s Tariff Threats on China </a> </h2> <div class="entry-by-and-channel-wrapper">  <div class="post-card__byline"> By Alexandra Tremayne-Pengelly </div> </div> </div> </article> <article id="post-1526500" class="post-card post-card__post" data-post="1526500" data-title="Streaming Is Making Live Sports 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<article id="post-1462148" class="post-card post-card__post" data-post="1462148" data-title="Perplexity AI CEO Believes No Publisher Should Own the Right to Reported Facts" data-url="https://observer.com/2024/11/perplexity-ceo-respond-to-plagiarism-allegation/"> <a class="post-card__image" href="https://observer.com/2024/11/perplexity-ceo-respond-to-plagiarism-allegation/" aria-hidden="true" tabindex="-1"> <div class="entry-thumbnail-wrapper"> <img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://observer.com/wp-content/uploads/sites/2/2024/11/GettyImages-2181996346.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Aravind Srinivas" decoding="async" /><noscript><img width="300" height="225" src="https://observer.com/wp-content/uploads/sites/2/2024/11/GettyImages-2181996346.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Aravind Srinivas" decoding="async" /></noscript> </div> </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2024/11/perplexity-ceo-respond-to-plagiarism-allegation/"> Perplexity AI CEO Believes No Publisher Should Own the Right to Reported Facts </a> </h2> <div class="entry-by-and-channel-wrapper">  <div class="post-card__byline"> By Sissi Cao </div> </div> </div> </article> <div id="more-button" class="wp-block-button"> <a href="https://observer.com/media/page/2/">More</a> </div> </section> </main> </div> <div id="secondary" class="widget-area" role="complementary"> <div id="nyo-before-sidebar"> </div>    <aside class="ad-widget">  <div class="ad-wrapper ad-bottom-margin ad-desktop ad-right-rail ad-has-disclaimer htlad-observer_right_rail" id="observer_right_rail"></div>  <div class="ad-wrapper ad-bottom-margin ad-desktop ad-right-rail ad-has-disclaimer 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