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and trends, who challenge and define what it means to engage and entertain. Profiles of key executives like Mark Zuckerberg and Bob Iger, analysis of media company strategies, and coverage of significant events such as mergers, acquisitions and technological advancements. In-depth insights into how media companies navigate the evolving landscape of digital content and audience engagement. </p> </div> </div> </header> <div class="headliner-with-border taxonomy-outer-headline"> <div class="section-header channel-content__top"> <h2 class="channel-content__title"> The Most Important People in Media </h2> <span class="channel-content__separator"></span> </div> </div> <section class="featured-content__container featured-content--reduced" id="featured-content"> <div class="featured-content__main"> <article class="post-card post-card__post post-1467119 channel--business"> <a class="post-card__image" href="https://observer.com/2024/11/report-popular-substack-authors-use-ai/" aria-hidden="true" tabindex="-1" > <img src="https://observer.com/wp-content/uploads/sites/2/2024/11/fachrizal-maulana-cjiPdV3Haws-unsplash.jpg?quality=80&w=635" alt="An illustration of a stack of envelopes." loading="eager" > </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2024/11/report-popular-substack-authors-use-ai/" > 1 in 10 Top Substack Authors Use A.I. to Create Content: Report </a> </h2> <div class="post-card__excerpt"> A new report from the A.I. detector GPTZero found that one in ten most popular Substacks contain A.I.-generated content. </div> <div class="post-card__byline"> By <a href="https://observer.com/author/alexandra-tremayne-pengelly/">Alexandra Tremayne-Pengelly</a> </div> </div> </article> </div> <div class="featured-content__secondary"> <article class="post-card post-card__post post-1466468 channel--business"> <a class="post-card__image" href="https://observer.com/2024/11/wordpress-founder-matt-mullenweg-energized-amid-wp-engine-battle/" aria-hidden="true" tabindex="-1" > <img src="https://observer.com/wp-content/uploads/sites/2/2024/11/GettyImages-2181956675.jpg?quality=80&w=300" alt="Man in black sweater sits on chair onstage and speaks into microphone" loading="eager" > </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2024/11/wordpress-founder-matt-mullenweg-energized-amid-wp-engine-battle/" > WordPress Founder Matt Mullenweg Is ‘More Energized’ Than Ever Amid WP Engine Battle </a> </h2> <div class="post-card__excerpt"> "I make plans in decades. This is not a huge deal to me," said the WordPress founder. </div> <div class="post-card__byline"> By <a href="https://observer.com/author/alexandra-tremayne-pengelly/">Alexandra Tremayne-Pengelly</a> </div> </div> </article> <article class="post-card post-card__post post-1466525 channel--business"> <a class="post-card__image" href="https://observer.com/2024/11/disney-streaming-business-finds-its-rhythm/" aria-hidden="true" tabindex="-1" > <img src="https://observer.com/wp-content/uploads/sites/2/2024/11/GettyImages-1998838619.jpg?quality=80&w=300" alt="Man in black blazer and white button-up stands in front of yellow background" loading="eager" > </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2024/11/disney-streaming-business-finds-its-rhythm/" > Disney’s Streaming Business Finally Finds Its Rhythm </a> </h2> <div class="post-card__excerpt"> As it searches for CEO Bob Iger's successor, Disney's streaming wins have done a lot to lift its profits—and its spirits. </div> <div class="post-card__byline"> By <a href="https://observer.com/author/alexandra-tremayne-pengelly/">Alexandra Tremayne-Pengelly</a> </div> </div> </article> </div> </section> <div class="child-channel-wrapper"> <div id="primary" class="content-area"> <main id="main" class="site-main" role="main"> <section id="loopwrapper" class="channel-content__main channel-content__main--full-width"> <article id="post-1462937" class="post-card post-card__post" data-post="1462937" data-title="Disney’s Last Magic Trick: Who Will Take Bob Iger’s Throne in 2026?" data-url="https://observer.com/2024/11/the-media-executives-who-could-replace-disney-ceo-bob-iger-in-2026/"> <a class="post-card__image" href="https://observer.com/2024/11/the-media-executives-who-could-replace-disney-ceo-bob-iger-in-2026/" aria-hidden="true" tabindex="-1"> <div class="entry-thumbnail-wrapper"> <img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://observer.com/wp-content/uploads/sites/2/2024/11/2_c456dc.png?w=300&h=225&crop=1&quality=80" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Illustration of a smiling man in a pink suit, standing in front of a large crowd. The entire scene has a pink-toned color scheme, with stylized faces in the background, giving the image a warm, cheerful atmosphere. The man is the focal point, exuding a sense of confidence and friendliness." decoding="async" fetchpriority="high" /><noscript><img width="300" height="225" src="https://observer.com/wp-content/uploads/sites/2/2024/11/2_c456dc.png?w=300&h=225&crop=1&quality=80" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Illustration of a smiling man in a pink suit, standing in front of a large crowd. The entire scene has a pink-toned color scheme, with stylized faces in the background, giving the image a warm, cheerful atmosphere. The man is the focal point, exuding a sense of confidence and friendliness." decoding="async" fetchpriority="high" /></noscript> </div> </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2024/11/the-media-executives-who-could-replace-disney-ceo-bob-iger-in-2026/"> Disney’s Last Magic Trick: Who Will Take Bob Iger’s Throne in 2026? </a> </h2> <div class="entry-by-and-channel-wrapper">  <div class="post-card__byline"> By Shreyas Sinha </div> </div> </div> </article> <article id="post-1462666" class="post-card post-card__post" data-post="1462666" data-title="From Shonda Rhimes to Taylor Sheridan: 7 Hitmakers Shaping Hollywood’s Future" data-url="https://observer.com/2024/11/hollywood-top-studio-creators/"> <a class="post-card__image" href="https://observer.com/2024/11/hollywood-top-studio-creators/" aria-hidden="true" tabindex="-1"> <div class="entry-thumbnail-wrapper"> <img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://observer.com/wp-content/uploads/sites/2/2024/11/Collage-maker-project.png?w=300&h=225&crop=1&quality=80" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="A collage of seven people" decoding="async" /><noscript><img width="300" height="225" src="https://observer.com/wp-content/uploads/sites/2/2024/11/Collage-maker-project.png?w=300&h=225&crop=1&quality=80" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="A collage of seven people" decoding="async" /></noscript> </div> </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2024/11/hollywood-top-studio-creators/"> From Shonda Rhimes to Taylor Sheridan: 7 Hitmakers Shaping Hollywood’s Future </a> </h2> <div class="entry-by-and-channel-wrapper">  <div class="post-card__byline"> By Brandon Katz </div> </div> </div> </article> <article id="post-1462148" class="post-card post-card__post" data-post="1462148" data-title="Perplexity AI CEO Believes No Publisher Should Own the Right to Reported Facts" data-url="https://observer.com/2024/11/perplexity-ceo-respond-to-plagiarism-allegation/"> <a class="post-card__image" href="https://observer.com/2024/11/perplexity-ceo-respond-to-plagiarism-allegation/" aria-hidden="true" tabindex="-1"> <div class="entry-thumbnail-wrapper"> <img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://observer.com/wp-content/uploads/sites/2/2024/11/GettyImages-2181996346.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Aravind Srinivas" decoding="async" /><noscript><img width="300" height="225" src="https://observer.com/wp-content/uploads/sites/2/2024/11/GettyImages-2181996346.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Aravind Srinivas" decoding="async" /></noscript> </div> </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2024/11/perplexity-ceo-respond-to-plagiarism-allegation/"> Perplexity AI CEO Believes No Publisher Should Own the Right to Reported Facts </a> </h2> <div class="entry-by-and-channel-wrapper">  <div class="post-card__byline"> By Sissi Cao </div> </div> </div> </article> <article id="post-1462068" class="post-card post-card__post" data-post="1462068" data-title="WordPress’s Costly Trademark Battle With WP Engine Is ‘Worth It’, Says CEO Matt Mullenweg" data-url="https://observer.com/2024/11/wordpresss-battle-wp-engine-matt-mullenweg/"> <a class="post-card__image" href="https://observer.com/2024/11/wordpresss-battle-wp-engine-matt-mullenweg/" aria-hidden="true" tabindex="-1"> <div class="entry-thumbnail-wrapper"> <img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://observer.com/wp-content/uploads/sites/2/2024/11/GettyImages-2181956764.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Man in black shirt sits on stage and speaks into microphone" decoding="async" /><noscript><img width="300" height="225" src="https://observer.com/wp-content/uploads/sites/2/2024/11/GettyImages-2181956764.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Man in black shirt sits on stage and speaks into microphone" decoding="async" /></noscript> </div> </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2024/11/wordpresss-battle-wp-engine-matt-mullenweg/"> WordPress’s Costly Trademark Battle With WP Engine Is ‘Worth It’, Says CEO Matt Mullenweg </a> </h2> <div class="entry-by-and-channel-wrapper">  <div class="post-card__byline"> By Alexandra Tremayne-Pengelly </div> </div> </div> </article> <article id="post-1460224" class="post-card post-card__post" data-post="1460224" data-title="Netflix Co-CEO Ted Sarandos Defends Updating the Streamer’s Iconic Culture Memo" data-url="https://observer.com/2024/10/netflix-ceo-ted-sarandos-defends-company-culture-memo/"> <a class="post-card__image" href="https://observer.com/2024/10/netflix-ceo-ted-sarandos-defends-company-culture-memo/" aria-hidden="true" tabindex="-1"> <div class="entry-thumbnail-wrapper"> <img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://observer.com/wp-content/uploads/sites/2/2024/10/GettyImages-2150411212.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Man in suit stands on red carpet" decoding="async" /><noscript><img width="300" height="225" src="https://observer.com/wp-content/uploads/sites/2/2024/10/GettyImages-2150411212.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Man in suit stands on red carpet" decoding="async" /></noscript> </div> </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2024/10/netflix-ceo-ted-sarandos-defends-company-culture-memo/"> Netflix Co-CEO Ted Sarandos Defends Updating the Streamer’s Iconic Culture Memo </a> </h2> <div class="entry-by-and-channel-wrapper">  <div class="post-card__byline"> By Alexandra Tremayne-Pengelly </div> </div> </div> </article> <article class="post-card post-card__post">  <div class="ad-wrapper ad-river ad-has-disclaimer htlad-observer_river" id="observer_river"></div> </article> <article id="post-1460114" class="post-card post-card__post" data-post="1460114" data-title="Hans Zimmer Doesn’t Want to Hear About A.I. Music" data-url="https://observer.com/2024/10/hans-zimmer-ai-music/"> <a class="post-card__image" href="https://observer.com/2024/10/hans-zimmer-ai-music/" aria-hidden="true" tabindex="-1"> <div class="entry-thumbnail-wrapper"> <img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://observer.com/wp-content/uploads/sites/2/2024/10/GettyImages-519444126.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Hans Zimmer" decoding="async" /><noscript><img width="300" height="225" src="https://observer.com/wp-content/uploads/sites/2/2024/10/GettyImages-519444126.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Hans Zimmer" decoding="async" /></noscript> </div> </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2024/10/hans-zimmer-ai-music/"> Hans Zimmer Doesn’t Want to Hear About A.I. Music </a> </h2> <div class="entry-by-and-channel-wrapper">  <div class="post-card__byline"> By Alexandra Tremayne-Pengelly </div> </div> </div> </article> <article id="post-1459313" class="post-card post-card__post" data-post="1459313" data-title="Netflix Added 5M Subscribers in Q3 Despite Lingering Effects of Hollywood Strikes" data-url="https://observer.com/2024/10/ted-sarandos-netflix-programming-almost-normal-following-strikes/"> <a class="post-card__image" href="https://observer.com/2024/10/ted-sarandos-netflix-programming-almost-normal-following-strikes/" aria-hidden="true" tabindex="-1"> <div class="entry-thumbnail-wrapper"> <img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="https://observer.com/wp-content/uploads/sites/2/2024/10/GettyImages-1246580132.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Man in suit stands on red carpet" decoding="async" /><noscript><img width="300" height="225" src="https://observer.com/wp-content/uploads/sites/2/2024/10/GettyImages-1246580132.jpg?quality=80&w=300&h=225&crop=1" class="lazyload attachment-grid-thumbnail size-grid-thumbnail" alt="Man in suit stands on red carpet" decoding="async" /></noscript> </div> </a> <div class="post-card__text"> <div class="post-card__meta"> </div> <h2 class="post-card__title"> <a href="https://observer.com/2024/10/ted-sarandos-netflix-programming-almost-normal-following-strikes/"> Netflix Added 5M Subscribers in Q3 Despite Lingering Effects of Hollywood Strikes </a> </h2> <div class="entry-by-and-channel-wrapper">  <div class="post-card__byline"> By Alexandra Tremayne-Pengelly </div> </div> </div> </article> <article id="post-1459240" class="post-card post-card__post" data-post="1459240" data-title="Hedge Funds’ New Approach to Shareholder Activism: Podcasting" data-url="https://observer.com/2024/10/elliott-management-launch-southwest-airline-podcast/"> <a 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