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href="/in/plus/solutions/ecommerce-campaigns-flash-sale-automation">Campaigns and flash sales</a></li><li style="transition-delay:180ms" class="text-md transition-all duration-300 motion-reduce:transition-none opacity-0 motion-reduce:opacity-100 -translate-y-[8px] opacity-0"><a id="subNavItem-Retail and point of sale" class="inline-block py-2 px-3 w-full text-black hover:text-black font-bold text-[0.9375rem] hover:bg-gray-300 focus:bg-gray-300 transition-colors duration-150 motion-reduce:transition-none" href="/in/plus/solutions/retail-and-point-of-sale">Retail and point of sale</a></li><li style="transition-delay:210ms" class="text-md transition-all duration-300 motion-reduce:transition-none opacity-0 motion-reduce:opacity-100 -translate-y-[8px] opacity-0"><a id="subNavItem-B2B ecommerce" class="inline-block py-2 px-3 w-full text-black hover:text-black font-bold text-[0.9375rem] hover:bg-gray-300 focus:bg-gray-300 transition-colors duration-150 motion-reduce:transition-none" href="/in/plus/solutions/b2b-ecommerce">B2B ecommerce</a></li></ul></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-white text-white"><button type="button" class="bg-transparent font-bold" data-component-name="Manage-toggle-open" aria-controls="ManageDesktopMenu" aria-expanded="false"><span class="mr-3">Manage</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></button></div><ul id="ManageDesktopMenu" class="absolute top-[80px] z-[21] py-2 min-w-[240px] transition-transform duration-500 ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none bg-white text-black rounded-lg shadow-md whitespace-nowrap transition-all box-content opacity-0 invisible -translate-y-[10px]"><li style="transition-delay:0ms" class="text-md transition-all duration-300 motion-reduce:transition-none opacity-0 motion-reduce:opacity-100 after:content-[""] after:w-[calc(100%-2rem)] after:absolute after:left-4 after:-bottom-2 after:h-[1px] after:bg-gray-300 -translate-y-[8px] opacity-0"><a id="subNavItem-Manage complexity" class="inline-block py-2 px-3 w-full text-black hover:text-black font-bold text-[0.9375rem] hover:bg-gray-300 focus:bg-gray-300 transition-colors duration-150 motion-reduce:transition-none" href="/in/plus/manage">Manage complexity</a></li><li style="transition-delay:30ms" class="text-md transition-all duration-300 motion-reduce:transition-none opacity-0 motion-reduce:opacity-100 -translate-y-[8px] opacity-0"><a id="subNavItem-Automation" class="inline-block py-2 px-3 w-full text-black hover:text-black font-bold text-[0.9375rem] hover:bg-gray-300 focus:bg-gray-300 transition-colors duration-150 motion-reduce:transition-none mt-4" href="/in/plus/solutions/ecommerce-automation">Automation</a></li><li style="transition-delay:60ms" class="text-md transition-all duration-300 motion-reduce:transition-none opacity-0 motion-reduce:opacity-100 -translate-y-[8px] opacity-0"><a id="subNavItem-Shipping" class="inline-block py-2 px-3 w-full text-black hover:text-black font-bold text-[0.9375rem] hover:bg-gray-300 focus:bg-gray-300 transition-colors duration-150 motion-reduce:transition-none" href="/in/plus/solutions/shipping">Shipping</a></li><li style="transition-delay:90ms" class="text-md transition-all duration-300 motion-reduce:transition-none opacity-0 motion-reduce:opacity-100 -translate-y-[8px] opacity-0"><a id="subNavItem-ShopifyQL Notebooks" class="inline-block py-2 px-3 w-full text-black hover:text-black font-bold text-[0.9375rem] hover:bg-gray-300 focus:bg-gray-300 transition-colors duration-150 motion-reduce:transition-none" href="/in/plus/solutions/shopifyql-notebooks">ShopifyQL Notebooks</a></li></ul></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-white text-white"><button type="button" class="bg-transparent font-bold" data-component-name="Integrate-toggle-open" aria-controls="IntegrateDesktopMenu" aria-expanded="false"><span class="mr-3">Integrate</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></button></div><ul id="IntegrateDesktopMenu" class="absolute top-[80px] z-[21] py-2 min-w-[240px] transition-transform duration-500 ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none bg-white text-black rounded-lg shadow-md whitespace-nowrap transition-all box-content opacity-0 invisible -translate-y-[10px]"><li style="transition-delay:0ms" class="text-md transition-all duration-300 motion-reduce:transition-none opacity-0 motion-reduce:opacity-100 after:content-[""] after:w-[calc(100%-2rem)] after:absolute after:left-4 after:-bottom-2 after:h-[1px] after:bg-gray-300 -translate-y-[8px] opacity-0"><a id="subNavItem-Integrate systems" class="inline-block py-2 px-3 w-full text-black hover:text-black font-bold text-[0.9375rem] hover:bg-gray-300 focus:bg-gray-300 transition-colors duration-150 motion-reduce:transition-none" href="/in/plus/integrate">Integrate systems</a></li><li style="transition-delay:30ms" class="text-md transition-all duration-300 motion-reduce:transition-none opacity-0 motion-reduce:opacity-100 -translate-y-[8px] opacity-0"><a id="subNavItem-Automation" class="inline-block py-2 px-3 w-full text-black hover:text-black font-bold text-[0.9375rem] hover:bg-gray-300 focus:bg-gray-300 transition-colors duration-150 motion-reduce:transition-none mt-4" href="/in/plus/solutions/ecommerce-automation">Automation</a></li><li style="transition-delay:60ms" class="text-md transition-all duration-300 motion-reduce:transition-none opacity-0 motion-reduce:opacity-100 -translate-y-[8px] opacity-0"><a id="subNavItem-Headless commerce" class="inline-block py-2 px-3 w-full text-black hover:text-black font-bold text-[0.9375rem] hover:bg-gray-300 focus:bg-gray-300 transition-colors duration-150 motion-reduce:transition-none" href="/in/plus/solutions/headless-commerce">Headless commerce</a></li><li style="transition-delay:90ms" class="text-md transition-all duration-300 motion-reduce:transition-none opacity-0 motion-reduce:opacity-100 -translate-y-[8px] opacity-0"><a id="subNavItem-Partners" class="inline-block py-2 px-3 w-full text-black hover:text-black font-bold text-[0.9375rem] hover:bg-gray-300 focus:bg-gray-300 transition-colors duration-150 motion-reduce:transition-none" href="/in/plus/partners">Partners</a></li></ul></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline font-bold text-[0.9375rem] text-white hover:text-white" href="/in/plus/migration">Migrate</a></div></li><li class="mr-8 text-base ml-auto"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-white text-white"><button type="button" class="bg-transparent font-bold" data-component-name="Platform-toggle-open" aria-controls="PlatformDesktopMenu" aria-expanded="false"><span class="mr-3">Platform</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></button></div><ul id="PlatformDesktopMenu" class="absolute top-[80px] z-[21] py-2 min-w-[240px] transition-transform duration-500 ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none bg-white text-black rounded-lg shadow-md whitespace-nowrap transition-all box-content opacity-0 invisible -translate-y-[10px]"><li style="transition-delay:0ms" class="text-md transition-all duration-300 motion-reduce:transition-none opacity-0 motion-reduce:opacity-100 after:content-[""] after:w-[calc(100%-2rem)] after:absolute after:left-4 after:-bottom-2 after:h-[1px] after:bg-gray-300 -translate-y-[8px] opacity-0"><a id="subNavItem-Shopify Plus platform" class="inline-block py-2 px-3 w-full text-black hover:text-black font-bold text-[0.9375rem] hover:bg-gray-300 focus:bg-gray-300 transition-colors duration-150 motion-reduce:transition-none" href="/in/plus/platform">Shopify Plus platform</a></li><li style="transition-delay:30ms" class="text-md transition-all duration-300 motion-reduce:transition-none opacity-0 motion-reduce:opacity-100 -translate-y-[8px] opacity-0"><a id="subNavItem-Case studies" class="inline-block py-2 px-3 w-full text-black hover:text-black font-bold text-[0.9375rem] hover:bg-gray-300 focus:bg-gray-300 transition-colors duration-150 motion-reduce:transition-none mt-4" href="/in/case-studies">Case studies</a></li><li style="transition-delay:60ms" class="text-md transition-all duration-300 motion-reduce:transition-none opacity-0 motion-reduce:opacity-100 -translate-y-[8px] opacity-0"><a id="subNavItem-Pricing" class="inline-block py-2 px-3 w-full text-black hover:text-black font-bold text-[0.9375rem] hover:bg-gray-300 focus:bg-gray-300 transition-colors duration-150 motion-reduce:transition-none" href="/in/plus/pricing">Pricing</a></li><li style="transition-delay:90ms" class="text-md transition-all duration-300 motion-reduce:transition-none opacity-0 motion-reduce:opacity-100 -translate-y-[8px] opacity-0"><a id="subNavItem-Upgrade to Shopify Plus" class="inline-block py-2 px-3 w-full text-black hover:text-black font-bold text-[0.9375rem] hover:bg-gray-300 focus:bg-gray-300 transition-colors duration-150 motion-reduce:transition-none" href="/in/plus/upgrade">Upgrade to Shopify Plus</a></li></ul></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline font-bold text-[0.9375rem] text-white hover:text-white" href="/in/enterprise/blog">Blog</a></div></li></ul></nav><div class="ml-auto"><ul class="lg:flex hidden items-center"><li class="text-base"><a href="#contact-sales" class="self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 bg-button-dark-secondary-bg ring-current hover:text-button-dark-secondary-text-hover hover:bg-button-dark-secondary-bg-hover hover:border-button-dark-secondary-border-hover hover:ring-button-dark-secondary-border-hover focus:text-button-dark-secondary-text-focus focus:bg-button-dark-secondary-bg-focus focus:border-button-dark-secondary-border-focus focus:ring-button-dark-secondary-border-focus active:text-button-dark-secondary-text-active active:bg-button-dark-secondary-bg-active active:border-button-dark-secondary-border-active active:ring-button-dark-secondary-border-active disabled:text-button-dark-secondary-text-disabled disabled:bg-button-dark-secondary-bg-disabled disabled:border-button-dark-secondary-border-disabled disabled:ring-button-dark-secondary-border-disabled whitespace-nowrap flex flex-col border-white text-white" data-component-name="contact-sales" data-mode="dark" target="">Get in touch</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a class="whitespace-nowrap font-bold text-text-dark" href="#contact-sales">Get in touch</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="Menu" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-white"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-white"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-white"></div></button></li></ul></div></div></div><div id="MobileDrawer" class="fixed top-0 bottom-0 lg:hidden flex w-full flex-col z-50 transition-opacity ease-[cubic-bezier(0.87,0,0.13,1)] duration-300 motion-reduce:transition-none bg-black text-white invisible opacity-0" data-component-name="mobile-navigation-drawer"><div class="transition-colors duration-700 border-b border-white/20"><div class="h-global-header container flex items-center translate-y-[-1px]"><div class="lg:w-[127px] mr-12 w-[98px] shrink-0 text-white"><a href="/in/plus"><svg fill="none" role="img" viewBox="0 0 225 64" height="32" data-component-name="shopify-logo"><title>Shopify logo</title><g clip-path="url(#clip0_198_267)"><path d="M77.8396 35.5887C75.9238 34.5346 74.9155 33.6813 74.9155 32.4766C74.9155 30.9205 76.2767 29.9668 78.4446 29.9668C80.9653 29.9668 83.1835 31.0209 83.1835 31.0209L84.948 25.6499C84.948 25.6499 83.3348 24.395 78.5454 24.395C71.8907 24.395 67.2525 28.2099 67.2525 33.5307C67.2525 36.5425 69.4204 38.8515 72.294 40.508C74.6131 41.8131 75.4197 42.7668 75.4197 44.1221C75.4197 45.5778 74.2602 46.7323 72.0923 46.7323C68.8658 46.7323 65.8409 45.0758 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27.4286C27.3148 27.4286 25.1548 26.4426 22.5898 26.6218C18.8098 26.8459 18.8098 29.2213 18.8098 29.8039C19.0348 33.0308 27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></a></div><ul class="lg:hidden mr-[-15px] ml-auto flex items-center"><li><a class="whitespace-nowrap font-bold text-text-dark" href="#contact-sales">Get in touch</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="Menu" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-white"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-white"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-white"></div></button></li></ul></div></div><nav id="MobileNavigation" aria-label="Main" itemscope="" itemType="https://schema.org/SiteNavigationElement" class="no-scrollbar overflow-y-auto sm:mt-10 mt-8"><ul class="mx-4 mb-8 sm:mb-10"><li class="mb-6 sm:mb-8 text-base"><div class="sticky top-[-1px] after:absolute after:block after:h-8 after:w-full after:bg-gradient-to-b after:to-transparent after:content-[''] bg-black after:from-black"><button type="button" class="flex min-h-[45px] w-max items-center" data-component-name="Sell-toggle-open" aria-expanded="false" aria-controls="SellMobileMenu"><span class="mr-3 text-xl font-bold sm:text-2xl lg:font-normal">Sell</span><div class="inline-block"><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></div></button></div><div class="overflow-hidden"><div id="SellMobileMenu" class="transition-all duration-500 ease-out motion-reduce:transition-none -mb-[2000px] max-h-0 invisible"><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/in/plus/sell">Sell everywhere</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/in/plus/solutions/enterprise-online-store">Online store</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/in/plus/solutions/international-ecommerce">International ecommerce</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/in/plus/solutions/omnichannel-commerce">Omnichannel commerce</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/in/plus/solutions/headless-commerce">Headless commerce</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/in/plus/solutions/ecommerce-campaigns-flash-sale-automation">Campaigns and flash sales</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/in/plus/solutions/retail-and-point-of-sale">Retail and point of sale</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/in/plus/solutions/b2b-ecommerce">B2B ecommerce</a></div></div></div></li><li class="mb-6 sm:mb-8 text-base"><div class="sticky top-[-1px] after:absolute after:block after:h-8 after:w-full after:bg-gradient-to-b after:to-transparent after:content-[''] bg-black after:from-black"><button type="button" class="flex min-h-[45px] w-max items-center" data-component-name="Manage-toggle-open" aria-expanded="false" aria-controls="ManageMobileMenu"><span class="mr-3 text-xl font-bold sm:text-2xl lg:font-normal">Manage</span><div class="inline-block"><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></div></button></div><div class="overflow-hidden"><div id="ManageMobileMenu" class="transition-all duration-500 ease-out motion-reduce:transition-none -mb-[2000px] max-h-0 invisible"><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/in/plus/manage">Manage complexity</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/in/plus/solutions/ecommerce-automation">Automation</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/in/plus/solutions/shipping">Shipping</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/in/plus/solutions/shopifyql-notebooks">ShopifyQL Notebooks</a></div></div></div></li><li class="mb-6 sm:mb-8 text-base"><div class="sticky top-[-1px] after:absolute after:block after:h-8 after:w-full after:bg-gradient-to-b after:to-transparent after:content-[''] bg-black after:from-black"><button type="button" class="flex min-h-[45px] w-max items-center" data-component-name="Integrate-toggle-open" aria-expanded="false" aria-controls="IntegrateMobileMenu"><span class="mr-3 text-xl font-bold sm:text-2xl lg:font-normal">Integrate</span><div class="inline-block"><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></div></button></div><div class="overflow-hidden"><div id="IntegrateMobileMenu" class="transition-all duration-500 ease-out motion-reduce:transition-none -mb-[2000px] max-h-0 invisible"><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/in/plus/integrate">Integrate systems</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/in/plus/solutions/ecommerce-automation">Automation</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/in/plus/solutions/headless-commerce">Headless commerce</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/in/plus/partners">Partners</a></div></div></div></li><li class="mb-6 sm:mb-8 text-base"><a href="/in/plus/migration" class="text-xl font-bold sm:text-2xl lg:font-normal text-white">Migrate</a></li><li class="mb-6 sm:mb-8 text-base"><div class="sticky top-[-1px] after:absolute after:block after:h-8 after:w-full after:bg-gradient-to-b after:to-transparent after:content-[''] bg-black after:from-black"><button type="button" class="flex min-h-[45px] w-max items-center" data-component-name="Platform-toggle-open" aria-expanded="false" aria-controls="PlatformMobileMenu"><span class="mr-3 text-xl font-bold sm:text-2xl lg:font-normal">Platform</span><div class="inline-block"><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></div></button></div><div class="overflow-hidden"><div id="PlatformMobileMenu" class="transition-all duration-500 ease-out motion-reduce:transition-none -mb-[2000px] max-h-0 invisible"><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/in/plus/platform">Shopify Plus platform</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/in/case-studies">Case studies</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/in/plus/pricing">Pricing</a></div><div class="pl-3 mt-3 first:mt-4"><a class="font-bold inline-block text-lg sm:text-xl" href="/in/plus/upgrade">Upgrade to Shopify Plus</a></div></div></div></li><li class="mb-6 sm:mb-8 text-base"><a href="/in/enterprise/blog" class="text-xl font-bold sm:text-2xl lg:font-normal text-white">Blog</a></li></ul></nav><ul class="border-shade-30 relative mt-auto flex flex-col sm:flex-row sm:gap-5 border-t-[1px] py-3.5 sm:py-4 px-4 text-center before:absolute before:top-[-1px] before:left-0 before:block before:h-12 before:w-full before:-translate-y-12 before:bg-gradient-to-b before:from-transparent before:content-[''] before:to-black" data-component-name="mobile-navigation-drawer-lower"><li class="pt-1 sm:grow sm:pt-2"><a class="whitespace-nowrap hover:underline text-link-dark" href="#contact-sales">Get in touch</a></li></ul></div></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none pt-[73px]"><div class="relative bg-black bg-[radial-gradient(260.24%_100.24%_at_45%_125%,_rgba(37,93,238,0.50)_0%,_rgba(0,0,0,0)_100%)] pt-[var(--header-height)] mt-[calc((var(--header-height)+1px)*-1)] pb-16"><section class="grid gap-y-2xl grid-cols-full text-section-dark-text relative pt-hero-top pb-3xl md:pb-0 bg-transparent [&_div.md:col-span-5]:md:col-span-6 [&_div.md:col-start-8]:md:col-start-7" data-section-name="" data-component-name="hero" data-viewable-component="true" data-mode="dark"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl"><div class="col-span-4 xs:col-span-4 md:col-span-6 col-start-1 flex flex-col pt-3xl sm:col-span-6 my-auto md:py-3xl gap-y-md"><div class="text-left text-section-dark-text [&_h2]:text-balance" data-mode="dark" data-component-name="heading-group"><h1 class="text-t7 uppercase font-bold leading-none pb-xs text-eyebrow-dark-text" data-component-name="kicker">B2B Commerce Platform</h1><h2 class="richtext text-t1">B2B and DTC, all in one place</h2><p class="richtext text-body-lg pt-md">Run your wholesale and direct-to-consumer businesses on a single platform without compromises.</p></div><div data-component-name="heading-button-group" class="flex flex-col gap-md" data-mode="dark"><div><div data-component-name="button-group" data-mode="dark"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-start"><a href="#contact-sales" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-dark-primary-text bg-button-dark-primary-bg border-button-dark-primary-border ring-button-dark-primary-border hover:text-button-dark-primary-text-hover hover:bg-button-dark-primary-bg-hover hover:border-button-dark-primary-border-hover hover:ring-button-dark-primary-border-hover focus:text-button-dark-primary-text-focus focus:bg-button-dark-primary-bg-focus focus:border-button-dark-primary-border-focus focus:ring-button-dark-primary-border-focus active:text-button-dark-primary-text-active active:bg-button-dark-primary-bg-active active:border-button-dark-primary-border-active active:ring-button-dark-primary-border-active disabled:text-button-dark-primary-text-disabled disabled:bg-button-dark-primary-bg-disabled disabled:border-button-dark-primary-border-disabled disabled:ring-button-dark-primary-border-disabled" data-component-name="contact-sales" data-mode="dark" target="">Get in touch</a></div></div><p class="richtext text-body-sm pt-sm text-left text-white">Already on Shopify? <a href="/in/plus/upgrade">Upgrade to Plus</a> to unlock B2B selling.</p></div></div></div><div class="col-span-4 xs:col-span-4 md:col-span-5 xs:col-start-1 md:col-start-8 flex flex-col gap-y-xl my-auto sm:col-start-1 sm:col-span-8 md:py-3xl"><picture data-component-name="image"><img alt="Collage showing a pallet of stacked cardboard boxes, a duvet cover for sale on a wholesale website, and a graphic showing volume pricing for the duvet cover on Shopify Plus" class="mx-auto" src="https://cdn.shopify.com/b/shopify-brochure2-assets/8bc2097e619d3f61fa38708bc6e5e6f6.png" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/8bc2097e619d3f61fa38708bc6e5e6f6.png 1x, https://cdn.shopify.com/b/shopify-brochure2-assets/01a40beecc68c20bb62b1a50bd16cafc.png 2x"/></picture></div></div></section><section class="grid gap-y-2xl grid-cols-full text-section-dark-text pt-0 pb-0 mb-10 bg-transparent" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="dark"><div class="container flex gap-x-2 md:gap-x-md border rounded-[10px] p-6 md:p-6 border-white/20"><div class="p-[5px] shrink-0"><svg width="22" height="22" viewBox="0 0 22 22" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_6111_9667)"><rect width="22" height="22" rx="11" fill="white"></rect><path fill-rule="evenodd" clip-rule="evenodd" d="M15.2972 8.03594C15.6094 8.34818 15.6094 8.85443 15.2972 9.16667L10.4999 13.964C10.1876 14.2762 9.6814 14.2762 9.36916 13.964L6.97051 11.5653C6.65827 11.2531 6.65827 10.7468 6.97051 10.4346C7.28275 10.1223 7.789 10.1223 8.10124 10.4346L9.93452 12.2679L14.1664 8.03594C14.4787 7.7237 14.9849 7.7237 15.2972 8.03594Z" fill="#171E16"></path></g><defs><clipPath id="clip0_6111_9667"><rect width="22" height="22" rx="11" fill="white"></rect></clipPath></defs></svg></div><p class="richtext text-t6 tracking-[-.4px] font-normal text-white">Shopify named a Leader in 2024 <a href="/resource/forrester-wave-b2b">Forrester Wave™: Commerce Solutions for B2B</a></p></div></section><ul class="container grid justify-center items-center gap-x-md gap-y-xl border-y border-white/30 grid-cols-[repeat(2,auto)] sm:grid-cols-[repeat(3,auto)] lg:grid-cols-[repeat(6,auto)] p-0 border-none" data-mode="dark" data-component-name="logo-group" aria-label="Logos"><li class="items-center w-full"><div class="max-w-[210px]"><picture data-component-name="image"><img alt="Momofuku" class="w-full h-full object-cover" src="https://cdn.shopify.com/b/shopify-brochure2-assets/6ea7fa709886efed911a2233ac6a5a0f.svg"/></picture></div></li><li class="items-center w-full"><div class="max-w-[210px]"><picture data-component-name="image"><img alt="Laura Mercier" class="w-full h-full object-cover" src="https://cdn.shopify.com/b/shopify-brochure2-assets/769a74ae1d8bfdccaa088377c8dd2995.svg"/></picture></div></li><li class="items-center w-full"><div class="max-w-[210px]"><picture data-component-name="image"><img alt="Life Fitness" class="w-full h-full object-cover" src="https://cdn.shopify.com/b/shopify-brochure2-assets/5331155e12aa49b77552dc83eca600d8.svg"/></picture></div></li><li class="items-center w-full"><div class="max-w-[210px]"><picture data-component-name="image"><img alt="YETI" class="w-full h-full object-cover" src="https://cdn.shopify.com/b/shopify-brochure2-assets/52dbb510c04aaa8bfdee8b81fde73304.svg"/></picture></div></li><li class="items-center w-full"><div class="max-w-[210px]"><picture data-component-name="image"><img alt="" class="w-full h-full object-cover" src="https://cdn.shopify.com/b/shopify-brochure2-assets/659090cba100c00c44f5fa9b558fdb21.svg"/></picture></div></li><li class="items-center w-full"><div class="max-w-[210px]"><picture data-component-name="image"><img alt="Brooklinen" class="w-full h-full object-cover" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2afdce3e8ce33e71ae84093645b6987a.svg"/></picture></div></li></ul></div><section class="grid gap-y-2xl grid-cols-full pb-2xl bg-section-light-bg text-section-light-text pt-4xl" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><p class="text-t7 uppercase font-bold leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">custom wholesale experiences</p><h2 class="richtext text-t2">B2B that means business</h2><p class="richtext text-body-lg pt-sm">Shopify gives you everything you need, right out of the box, to shape the right experience for every customer using curated catalogs, custom pricing, personalised storefronts, flexible payment terms, and a self-serve portal.</p></div></div></div><div data-component-name="horizontal-slideshow" class="grid gap-y-xl [&_img]:w-full [&_.container]:items-start" data-mode="light"><div class="container flex"><div class="grid gap-y-xl w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0" style="transform:translateX(calc(-100% * 0))"><picture data-component-name="image"><img alt="Collage showing a cotton duvet cover for sale, and graphics showing payment terms and volume pricing" class="rounded-lg md:rounded-2xl" src="https://cdn.shopify.com/b/shopify-brochure2-assets/d5638f8526a031629ea14fd9e2a5d8d2.jpg" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/d5638f8526a031629ea14fd9e2a5d8d2.jpg 1x, https://cdn.shopify.com/b/shopify-brochure2-assets/8bea3f6f48d222dcb2d056c53fc6443f.jpg 2x" aria-hidden="true"/></picture><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div></div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Cater to every customer</h2><p class="richtext text-body-base pt-sm">Curate end-to-end buying with custom pricing, product publishing, quantity rules, and payment terms. Represent companies with multiple buyers and locations, and manage purchasing permissions with ease.</p></div></div></div></div><div class="grid gap-y-xl w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0" style="transform:translateX(calc(-100% * 1))"><picture data-component-name="image"><img alt="A screenshot of the Shopify admin, showing a B2B store getting made" class="rounded-lg md:rounded-2xl" src="https://cdn.shopify.com/b/shopify-brochure2-assets/de98ee1ec3809a7ecca34c0693fb916f.jpg" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/de98ee1ec3809a7ecca34c0693fb916f.jpg 1x, https://cdn.shopify.com/b/shopify-brochure2-assets/41eb2b631380e0fab786e6edade0ce92.jpg 2x" aria-hidden="true"/></picture><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div></div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Personalise your storefront</h2><p class="richtext text-body-base pt-sm">Build a powerful storefront with personalised content for every buyer. Choose from out-of-the-box <a href="https://themes.shopify.com/themes/trade/styles/default?_gl=1*h8gu1y*_ga*MTg4MDA0Mjc1Mi4xNzE0NTA4MTE5*_gid*MTc4NzMxOTE4MS4xNzE3NDQyMjk3" target="_blank" rel="noreferrer noopener">B2B themes</a>, build custom with <a href="https://shopify.dev/docs/api/liquid" target="_blank" rel="noreferrer noopener">Liquid</a>, or go headless with our storefront and customer account APIs.</p></div></div></div></div><div class="grid gap-y-xl w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0" style="transform:translateX(calc(-100% * 2))"><picture data-component-name="image"><img alt="Collage showing two men in a warehouse, a screenshot of the Shopify Plus B2B self-checkout, and an image of a duvet cover" class="rounded-lg md:rounded-2xl" src="https://cdn.shopify.com/b/shopify-brochure2-assets/569a293ec822d14763b96c8dd1a641ef.jpg" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/569a293ec822d14763b96c8dd1a641ef.jpg 1x, https://cdn.shopify.com/b/shopify-brochure2-assets/2d8d546173e7394ce0b5cca0ba46c849.jpg 2x" aria-hidden="true"/></picture><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div></div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Delight with self-checkout</h2><p class="richtext text-body-base pt-sm">Scale your operations by letting customers make purchases with quick bulk-ordering tools, and manage their accounts with an intuitive and customisable portal.</p></div></div></div></div><div class="grid gap-y-xl w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0" style="transform:translateX(calc(-100% * 3))"><picture data-component-name="image"><img alt="Collage showing graphics representing the Shopify admin, including store permissions for sales reps, assigned staff, and an order number for duvets" class="rounded-lg md:rounded-2xl" src="https://cdn.shopify.com/b/shopify-brochure2-assets/aee2539fc37f04dbfc2714820506727d.jpg" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/aee2539fc37f04dbfc2714820506727d.jpg 1x, https://cdn.shopify.com/b/shopify-brochure2-assets/3f59f7c2baaac6278eca5e5171ae2690.jpg 2x" aria-hidden="true"/></picture><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div></div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Elevate your sales reps</h2><p class="richtext text-body-base pt-sm">Enable your team to place orders and access information for their assigned accounts with permission levels specific to your business.</p></div></div></div></div></div><div class="hidden md:grid container grid-cols-4 gap-x-gutter"><div class="grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Cater to every customer</h2><p class="richtext text-body-base pt-sm">Curate end-to-end buying with custom pricing, product publishing, quantity rules, and payment terms. Represent companies with multiple buyers and locations, and manage purchasing permissions with ease.</p></div></div></div></div><div class="grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Personalise your storefront</h2><p class="richtext text-body-base pt-sm">Build a powerful storefront with personalised content for every buyer. Choose from out-of-the-box <a href="https://themes.shopify.com/themes/trade/styles/default?_gl=1*h8gu1y*_ga*MTg4MDA0Mjc1Mi4xNzE0NTA4MTE5*_gid*MTc4NzMxOTE4MS4xNzE3NDQyMjk3" target="_blank" rel="noreferrer noopener">B2B themes</a>, build custom with <a href="https://shopify.dev/docs/api/liquid" target="_blank" rel="noreferrer noopener">Liquid</a>, or go headless with our storefront and customer account APIs.</p></div></div></div></div><div class="grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Delight with self-checkout</h2><p class="richtext text-body-base pt-sm">Scale your operations by letting customers make purchases with quick bulk-ordering tools, and manage their accounts with an intuitive and customisable portal.</p></div></div></div></div><div class="grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:bg-shopify-green-50 before:transition-all before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 group-hover/card:bg-black"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Elevate your sales reps</h2><p class="richtext text-body-base pt-sm">Enable your team to place orders and access information for their assigned accounts with permission levels specific to your business.</p></div></div></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-0 text-section-light-text pt-0 bg-shade-10 overflow-hidden" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container relative m-0"><div class="absolute w-[767px] h-[473px] z-0 top-0 right-[-333px] bg-[url("https://cdn.shopify.com/b/shopify-brochure2-assets/3435b98422d5b8bc2dd2e30e9269fd6b.svg")] bg-no-repeat bg-right-top"></div><section class="grid gap-y-2xl grid-cols-full pb-2xl text-section-light-text pt-4xl relative z-10 bg-transparent [&_.container]:m-0" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><p class="text-t7 uppercase font-bold leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">all-in-one solution</p><h2 class="richtext text-t2">A unified platform for omnichannel growth</h2><p class="richtext text-body-lg pt-sm">With over 2 decades of commerce excellence, Shopify is helping B2B businesses evolve and innovate quickly on the leading platform for omnichannel growth.</p></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl"><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-5 col-start-1 flex flex-col gap-y-xl"><picture data-component-name="image"><img alt="Collage showing the DTC and B2B websites for the same brand" class="mx-0 rounded-lg md:rounded-2xl" src="https://cdn.shopify.com/b/shopify-brochure2-assets/86b97499db2b09f29c2a4fbbfa6258d9.jpg" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/86b97499db2b09f29c2a4fbbfa6258d9.jpg 1x, https://cdn.shopify.com/b/shopify-brochure2-assets/74388562ff9e59437d01fbc5f7aee4a1.jpg 2x"/></picture></div><div class="col-span-4 xs:col-span-4 md:col-span-6 xs:col-start-1 sm:col-start-1 md:col-start-7 flex flex-col gap-y-xl sm:col-span-6 place-content-center"><div class="grid gap-y-xl mt-4 md:mt-0" mode="light"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Reduce tech debt</h2><p class="richtext text-body-base pt-sm">Streamline business operations, create brand consistency, and cut development costs by running B2B and DTC on the same platform.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Launch faster</h2><p class="richtext text-body-base pt-sm">Set up your store in weeks, not months, with a scaled composable framework and <a href="/in/editions/all">hundreds of innovative platform updates every year</a>.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Access all of Shopify, for B2B</h2><p class="richtext text-body-base pt-sm">Use innovative features with wholesale, including product bundles, discounts, and workflow automation with <a href="https://help.shopify.com/en/manual/shopify-flow" target="_blank">Shopify Flow</a>.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Tap into the largest app ecosystem</h2><p class="richtext text-body-base pt-sm">Customise your store and extend the platform to fit your business needs with Shopify’s epic ecosystem of more than 8,000 apps.</p></div></div></div></div></div></div></section></div></section><section class="grid grid-cols-full pb-4xl text-section-light-text pt-4xl gap-y-0 bg-white" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text mb-2xl" data-mode="light" data-component-name="heading-group"><p class="text-t7 uppercase font-bold leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">B2B features</p><h2 class="richtext text-t2">Next-level wholesale features, right out of the box</h2></div></div></div><div class="container h-0.5 bg-light-top-border mb-10"></div><div class="container"><h3 class="richtext text-t3 mb-sm">Customised buying experiences</h3><p class="richtext text-body-base mb-xl">Personalise your storefront and checkout for each customer.</p></div><div class="grid grid-cols-1 gap-x-gutter gap-y-xl sm:grid-cols-2 lg:grid-cols-3 container mb-3xl last:mb-0" data-component-name="card-grid"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Icon of a person in front of a computer" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/910093febc600c1a0b8c54f0cdc23e1c.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Company profiles</h2><p class="richtext text-body-base pt-sm">Represent multiple buyers and locations with unique permission levels, payment terms, tax exemptions, and payment methods.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Icon of a catalog" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/e64b77abdde2a9447388b37f83ba5e60.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5"><div class="flex items-center">Customer-specific catalogs<p class="inline-block text-xs uppercase font-bold px-2 py-1 rounded align-top bg-[#CDF986] text-black ml-3 !mb-0" data-component-name="badge">new</p></div></h2><p class="richtext text-body-base pt-sm">Offer a curated buying experience with product catalogs assigned to a specific buyer or location.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Icon of a dollar sign and checkmark" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/aaa84b144991d25911102dd65ca6ab40.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Quantity rules</h2><p class="richtext text-body-base pt-sm">Create customer-specific conditional rules for products and variants, including minimums and maximums, case packs, and increments.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Icon of a dollar sign next to arrows pointing up and down" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/30aa16deaba32a129df17234ae1cc56b.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Volume pricing</h2><p class="richtext text-body-base pt-sm">Easily implement quantity price breaks to get your B2B customers buying in larger quantities.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Icon of person next to a gear, representing settings" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/283781cdfa6ebb0ab802c414fbb901fb.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5"><div class="flex items-center">Store personalisation<p class="inline-block text-xs uppercase font-bold px-2 py-1 rounded align-top bg-[#CDF986] text-black ml-3 !mb-0" data-component-name="badge">new</p></div></h2><p class="richtext text-body-base pt-sm">Optimise the experience for B2B customers by surfacing relevant content to the right audience in one store.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Icon of a web browser" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/06104cacab5e458b3943596df683be34.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5"><div class="flex items-center">Headless storefronts<p class="inline-block text-xs uppercase font-bold px-2 py-1 rounded align-top bg-[#CDF986] text-black ml-3 !mb-0" data-component-name="badge">new</p></div></h2><p class="richtext text-body-base pt-sm">Gain total control over your buyer experience with Shopify APIs and developer tools along with your tech stack.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Icon of sliders representing customization" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/97bc47bba77b099dc3886e6890d8dc68.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Custom B2B solutions</h2><p class="richtext text-body-base pt-sm">Build the solution your business needs with our suite of <a href="/in/partners/blog/b2b-apis" rel="noreferrer noopener">B2B APIs and compatible apps</a>.</p></div></div></div></div><div class="container h-0.5 bg-light-top-border mb-10"></div><div class="container"><h3 class="richtext text-t3 mb-sm">Optimised workflows</h3><p class="richtext text-body-base mb-xl">Modernise your operations with powerful automation tools to streamline processes across all your brands and sites.</p></div><div class="grid grid-cols-1 gap-x-gutter gap-y-xl sm:grid-cols-2 lg:grid-cols-3 container mb-3xl last:mb-0" data-component-name="card-grid"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Icon of a flowchart" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/9cbab4f736de9cf161f94ff8031ed8a6.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5"><div class="flex items-center">Workflow automations<p class="inline-block text-xs uppercase font-bold px-2 py-1 rounded align-top bg-[#CDF986] text-black ml-3 !mb-0" data-component-name="badge">new</p></div></h2><p class="richtext text-body-base pt-sm">Shopify Flow, our proprietary automation tool, now does more for B2B with support for companies and company locations, so you can assign terms, send invoices, and more.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Icon of multiple people next to a plus sign" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/df9112159222ad0265506d4ce23cb1a9.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5"><div class="flex items-center">Company account requests<p class="inline-block text-xs uppercase font-bold px-2 py-1 rounded align-top bg-[#CDF986] text-black ml-3 !mb-0" data-component-name="badge">new</p></div></h2><p class="richtext text-body-base pt-sm">Using Shopify Forms, add an account request form to your store. Buyer information is automatically saved as a company so they can buy wholesale as soon as you approve.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Icon of a gear inside of a shopping cart" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/58726e85fab571e92bf6e75c1996f0d2.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5"><div class="flex items-center">Sales rep permissions<p class="inline-block text-xs uppercase font-bold px-2 py-1 rounded align-top bg-[#CDF986] text-black ml-3 !mb-0" data-component-name="badge">new</p></div></h2><p class="richtext text-body-base pt-sm">Add sales reps as staff in the admin with the permissions they need to only access assigned customers and place orders on their behalf.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Icon of a piece of paper with a checkmark" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/69ab3266bffb7cb231c7869408911936.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Checkout to draft</h2><p class="richtext text-body-base pt-sm">Simplify workflows and quotes with the ability to submit for review on your online store and approve before fulfilling.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Icon of the Shopify admin" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/e6c291ae9dd15afdbf07cebd13a6b44a.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5"><div class="flex items-center">B2B-optimised theme<p class="inline-block text-xs uppercase font-bold px-2 py-1 rounded align-top bg-[#CDF986] text-black ml-3 !mb-0" data-component-name="badge">new</p></div></h2><p class="richtext text-body-base pt-sm">Accelerate your store setup with <a href="https://themes.shopify.com/themes/trade/styles/default" target="_blank" rel="noreferrer noopener">Trade</a>, our out-of-the-box theme designed for wholesale, and pre-built with our advanced B2B features.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Icon of three line items next to a checkmark" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/7a19edc2308cd7fc4b56f4370031219b.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">PO numbers</h2><p class="richtext text-body-base pt-sm">Capture PO numbers on orders and at checkout, which are then visible in the admin, within customer accounts, and on the Orders API.</p></div></div></div></div><div class="container h-0.5 bg-light-top-border mb-10"></div><div class="container"><h3 class="richtext text-t3 mb-sm">Self-serve purchasing</h3><p class="richtext text-body-base mb-xl">Scale your operations with online buyer purchasing and order tracking for hands-off account management.</p></div><div class="grid grid-cols-1 gap-x-gutter gap-y-xl sm:grid-cols-2 lg:grid-cols-3 container mb-3xl last:mb-0" data-component-name="card-grid"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Icon of three line items next to a checkmark" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/7a19edc2308cd7fc4b56f4370031219b.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5"><div class="flex items-center">Quick bulk ordering<p class="inline-block text-xs uppercase font-bold px-2 py-1 rounded align-top bg-[#CDF986] text-black ml-3 !mb-0" data-component-name="badge">new</p></div></h2><p class="richtext text-body-base pt-sm">Show buyers a list of all products and variants so they can easily order sizes, colors, and more from product pages or a separate order form.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Icon of a wallet" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/0fbc34e25874a6625ba6e6f7e1e59547.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Flexible payment options</h2><p class="richtext text-body-base pt-sm">Streamline the order process with payment terms and the ability to send invoices for payment.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Icon of an arrow inside of a shopping cart" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/defb910e7c5666e804a0730dc6f3cb64.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Easy reordering</h2><p class="richtext text-body-base pt-sm">Encourage repeat orders by making it easy for buyers to reorder past purchases right from their customer account.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Icon of a credit card next to a shield" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/60cf5e9be7ab18ff989ac5532abb5a05.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Vaulted credit cards</h2><p class="richtext text-body-base pt-sm">Speed up payment by securely storing customer credit cards on file for use at checkout, on draft orders, and when paying invoices.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="PayPal logo" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/d8577c0cd8703c16dc9b682a20d15936.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5"><div class="flex items-center">PayPal payments<p class="inline-block text-xs uppercase font-bold px-2 py-1 rounded align-top bg-[#CDF986] text-black ml-3 !mb-0" data-component-name="badge">new</p></div></h2><p class="richtext text-body-base pt-sm">B2B customers can now pay for orders and invoices with PayPal, with their payments automatically reconciled in the admin.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0" data-mode="light"><div><picture data-component-name="image"><img alt="Icon of a percentage sign in a circular shape" class="mb-md" height="64" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/d04195a6b18e22297915dbc91db9f709.svg?width=64&height=64" width="64"/></picture></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5"><div class="flex items-center">Custom discounts<p class="inline-block text-xs uppercase font-bold px-2 py-1 rounded align-top bg-[#CDF986] text-black ml-3 !mb-0" data-component-name="badge">new</p></div></h2><p class="richtext text-body-base pt-sm">Offer promotional discounts on top of wholesale prices, tailored to your B2B buyers.</p></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl text-section-light-text pt-4xl bg-shade-10" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><p class="text-t7 uppercase font-bold leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">endless integrations</p><h2 class="richtext text-t2">All your critical systems, all connected</h2><p class="richtext text-body-lg pt-sm">Shopify works as a standalone system or fits right into your tech stack to streamline your operations.</p></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl"><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-5 col-start-1 flex flex-col gap-y-xl"><picture data-component-name="image"><img alt="Diagram showing Shopify’s DTC and B2B stores connected to integrations, apps, and services" class="mx-0 rounded-lg md:rounded-2xl" src="https://cdn.shopify.com/b/shopify-brochure2-assets/5dd4cdfd7bd94b7ccbbc69a9f9a9714a.jpg" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/5dd4cdfd7bd94b7ccbbc69a9f9a9714a.jpg 1x, https://cdn.shopify.com/b/shopify-brochure2-assets/7b55bb517d263fe43ba7b84f36f53daa.jpg 2x"/></picture></div><div class="col-span-4 xs:col-span-4 md:col-span-6 xs:col-start-1 sm:col-start-1 md:col-start-7 flex flex-col gap-y-xl sm:col-span-6 place-content-center"><div class="grid gap-y-xl mt-4 md:mt-0" mode="light"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Robust integration solutions</h2><div class="richtext text-body-base pt-sm"><p>Integrate with your preferred ERP, OMS, and CMS tools for seamless data syncing, or use Shopify’s APIs with connectors like Boomi, Jitterbit, and Celigo to build custom integrations.</p><p>Shopify has partnered with leading ERP providers including Acumatica, Microsoft Dynamics 365, and Brightpearl to build out-of-the-box integrations that simplify your tech stack.</p></div></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Unlimited flexibility</h2><p class="richtext text-body-base pt-sm">Tailor your business solutions with headless storefront APIs, inject custom data with metafields, write custom logic with Shopify Functions, and customise your checkout with Checkout Extensibility.</p></div></div></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-4xl text-section-light-text pt-4xl relative bg-black" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="z-0 absolute w-full h-full bg-[radial-gradient(149.99%_350.83%_at_73.3%_136.9%,_rgba(37,93,238,0.50)_0%,_rgba(7,13,32,0.00)_100%)]"></div><div class="flex relative w-full overflow-x-clip sm:px-margin xl:px-auto-xl text-white" data-mode="dark" data-component-name="testimonials" role="region" aria-roledescription="carousel" aria-label="Testimonials" id="testimonials-container"><div class="absolute bottom-0 flex items-center space-x-3 md:space-x-4 mt-md z-20 left-[calc(var(--margin)+.75rem)] md:left-margin xl:left-[calc((100%-1420px)/2)]" role="group" aria-label="Navigate testimonials"><button disabled="" aria-label="Previous Testimonial" aria-disabled="true" data-component-name="interface-button" data-mode="dark" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-11 h-11 disabled:bg-shade-70 bg-white text-black hover:bg-shade-30 active:bg-shade-50" tabindex="0"></button><button aria-label="Play Testimonial" aria-disabled="false" data-component-name="interface-button" data-mode="dark" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-11 h-11 disabled:bg-shade-70 bg-white text-black hover:bg-shade-30 active:bg-shade-50" tabindex="0"><div class="relative mx-auto w-6 h-6" style="width:24px;height:24px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button><button aria-label="Next Testimonial" aria-disabled="false" data-component-name="interface-button" data-mode="dark" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-11 h-11 disabled:bg-shade-70 bg-white text-black hover:bg-shade-30 active:bg-shade-50" tabindex="0"></button></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl text-white max-md:grid-rows-[min-content_auto] shrink-0 !mx-0 !w-full max-sm:px-[var(--margin)] z-10" data-component-name="testimonial" aria-hidden="false" aria-label="1 of 3" style="transform:translateX(0%)" role="group" aria-roledescription="slide"><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-4 xs:col-start-1 md:col-start-8 order-1 md:order-2"><picture class="flex justify-center aspect-square snap-center md:m-auto w-[calc(100%-16px)] sm:w-full transition-[transform,opacity] duration-[450ms] ease-in-out opacity-100"><img alt="Minimalist bedroom with premium Brooklinen bedding" class="object-contain rounded-2xl" loading="eager" src="https://cdn.shopify.com/b/shopify-brochure2-assets/9c8a7be9c55bd11d1d75af682a4fbbda.webp"/></picture></div><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 relative flex flex-col ml-3 md:ml-0 order-2 md:order-1 z-10"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0 opacity-1 delay-[350ms] after:relative after:w-full after:h-11 after:mt-md after:pointer-events-none transition-opacity duration-[350ms] ease-linear"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[24px] leading-[32px] md:text-[28px] md:leading-[36px] lg:text-[32px] lg:leading-[40px]">Our B2B process was manual and time consuming. In order to scale, we needed an easier way to cater to these B2B customers. That’s where B2B on Shopify comes in.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base delay-500 opacity-100 transition-opacity duration-500 ease-linear"><p class="text-t6">Brooklinen</p><cite class="text-body-sm not-italic"><strong>Kelly Hallinan</strong> — SVP, Emerging Channels</cite><a data-mode="dark" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-dark focus:text-link-dark-focus hover:text-link-dark-hover active:text-link-dark-active disabled:text-link-dark-disabled text-base md:text-lg -tracking-ff-tighter link no-underline" style="widows:2" tabindex="0" text="Read case study" href="/in/case-studies/brooklinen"><span class="inline underline hover:no-underline">Read case study</span><span class="inline whitespace-nowrap"> </span></a></footer></blockquote></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl text-white max-md:grid-rows-[min-content_auto] shrink-0 !mx-0 !w-full max-sm:px-[var(--margin)]" data-component-name="testimonial" aria-hidden="true" aria-label="2 of 3" style="transform:translateX(-100%)" role="group" aria-roledescription="slide"><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-4 xs:col-start-1 md:col-start-8 order-1 md:order-2"><picture class="flex justify-center aspect-square snap-center md:m-auto w-[calc(100%-16px)] sm:w-full transition-[transform,opacity] duration-[450ms] ease-in-out opacity-30 translate-x-[calc(100%+var(--gutter))]"><img alt="Image of a woman in a bikini, standing in front of a pool" class="object-contain rounded-2xl" loading="eager" src="https://cdn.shopify.com/b/shopify-brochure2-assets/d77e4e47e9cab478d1e3009dbaa657d2.jpg"/></picture></div><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 relative flex flex-col ml-3 md:ml-0 order-2 md:order-1 z-10"><blockquote tabindex="-1" class="flex flex-col h-full top-0 z-0 opacity-0 pointer-events-none after:relative after:w-full after:h-11 after:mt-md after:pointer-events-none transition-opacity duration-[350ms] ease-linear"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[24px] leading-[32px] md:text-[28px] md:leading-[36px] lg:text-[32px] lg:leading-[40px]">We can set up a new retailer in the wholesale website to make the user experience highly personalised to that customer.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base delay-[250ms] opacity-0 transition-opacity duration-500 ease-linear"><p class="text-t6">Kulani Kinis</p><cite class="text-body-sm not-italic"><strong>Alex Babich</strong> — Managing Director and Co-Founder</cite><a data-mode="dark" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-dark focus:text-link-dark-focus hover:text-link-dark-hover active:text-link-dark-active disabled:text-link-dark-disabled text-base md:text-lg -tracking-ff-tighter link no-underline" style="widows:2" tabindex="-1" text="Read case study" href="/in/case-studies/kulani-kinis"><span class="inline underline hover:no-underline">Read case study</span><span class="inline whitespace-nowrap"> </span></a></footer></blockquote></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl text-white max-md:grid-rows-[min-content_auto] shrink-0 !mx-0 !w-full max-sm:px-[var(--margin)]" data-component-name="testimonial" aria-hidden="true" aria-label="3 of 3" style="transform:translateX(-200%)" role="group" aria-roledescription="slide"><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-4 xs:col-start-1 md:col-start-8 order-1 md:order-2"><picture class="flex justify-center aspect-square snap-center md:m-auto w-[calc(100%-16px)] sm:w-full transition-[transform,opacity] duration-[450ms] ease-in-out opacity-0 translate-x-[calc(200%+(var(--gutter)*2))]"><img alt="Image of a scientist in a lab, handling samples" class="object-contain rounded-2xl" loading="eager" src="https://cdn.shopify.com/b/shopify-brochure2-assets/8e9f56f9a7ecdaae6420bfc5d722c25f.jpg"/></picture></div><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 relative flex flex-col ml-3 md:ml-0 order-2 md:order-1 z-10"><blockquote tabindex="-1" class="flex flex-col h-full top-0 z-0 opacity-0 pointer-events-none after:relative after:w-full after:h-11 after:mt-md after:pointer-events-none transition-opacity duration-[350ms] ease-linear"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[24px] leading-[32px] md:text-[28px] md:leading-[36px] lg:text-[32px] lg:leading-[40px]">The constant updates to B2B on Shopify have left us pleasantly surprised. It seems like these releases are highly tailored to the needs of B2B merchants, and makes us feel like we’re being heard.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base delay-[250ms] opacity-0 transition-opacity duration-500 ease-linear"><p class="text-t6">Filtrous</p><cite class="text-body-sm not-italic"><strong>Yin Fu</strong> — Director of Ecommerce</cite><a data-mode="dark" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-dark focus:text-link-dark-focus hover:text-link-dark-hover active:text-link-dark-active disabled:text-link-dark-disabled text-base md:text-lg -tracking-ff-tighter link no-underline" style="widows:2" tabindex="-1" text="Read case study" href="/in/case-studies/filtrous"><span class="inline underline hover:no-underline">Read case study</span><span class="inline whitespace-nowrap"> </span></a></footer></blockquote></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-4xl text-section-light-text pt-4xl bg-shade-10" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><p class="text-t7 uppercase font-bold leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Popular questions</p><h2 class="richtext text-t2">All you need to know about B2B on Shopify</h2></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="faq"><div class="col-span-4 xs:col-span-4 sm:col-span-7 md:col-span-10 lg:col-span-9 xl:col-span-8 xs:col-start-1 sm:col-start-2 md:col-start-3 lg:col-start-3 xl:col-start-4 grid gap-y-xl"><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-0-:R1jln5:" id="header-0-:R1jln5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">What is B2B on Shopify?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-0-:R1jln5:" role="region" aria-labelledby="header-0-:R1jln5:" aria-hidden="true"><div class="richtext text-body-base pt-sm"><p>The best of Shopify, now available for wholesale. B2B on Shopify is a suite of first-party features integrated right in the Shopify admin. That means access to advanced customisation for themes, pricing, and checkout as part of your Plus plan.</p><p><a href="https://help.shopify.com/en//manual/b2b">Learn more about B2B on Shopify</a></p></div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-1-:R2jln5:" id="header-1-:R2jln5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">How does it work?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-1-:R2jln5:" role="region" aria-labelledby="header-1-:R2jln5:" aria-hidden="true"><div class="richtext text-body-base pt-sm"><p>Instead of a third-party app or sales channel, B2B on Shopify gives you the freedom to choose between either one online store for both DTC and wholesale (with a B2B checkout and authentication)—or a dedicated B2B store to keep your operations separate. Whichever option you choose, your buyers will have customer-specific pricing, payment terms, tax exemptions, and more. All managed within the new company profile in your Shopify admin, without complex workarounds or coding needs.</p><p><a href="https://help.shopify.com/en/manual/b2b">Learn more about B2B on Shopify</a>.</p></div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-2-:R3jln5:" id="header-2-:R3jln5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">What features does this B2B ecommerce solution have?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-2-:R3jln5:" role="region" aria-labelledby="header-2-:R3jln5:" aria-hidden="true"><div class="richtext text-body-base pt-sm"><p>Everything you need to run your wholesale business on Shopify. The first five features are the most essential for your B2B business from day one:</p><ul><li>Companies: Create wholesale company profiles with multiple locations and associated buyers.</li><li>Product publishing and pricing: Offer a personalised buying experience with curated product selections and price lists. This includes flexible purchasing rules, percentage-based pricing, and discounts, all assigned to a specific buyer or location.</li><li>Flexible payment options: Create automated net payment terms, draft orders, vaulted credit cards and invoicing to streamline the order process.</li><li>B2B checkout: Show wholesale pricing during accelerated checkout based on company profiles.</li><li>Customer accounts: Authenticate buyers before they can access wholesale products and pricing, and view and manage account information and order history.</li></ul><p>You can also take advantage of custom themes, discounts, Shopify Functions, and Shopify APIs. <a href="https://help.shopify.com/en//manual/b2b">Learn more about B2B on Shopify</a>.</p></div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-3-:R4jln5:" id="header-3-:R4jln5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">What other features are coming?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-3-:R4jln5:" role="region" aria-labelledby="header-3-:R4jln5:" aria-hidden="true"><div class="richtext text-body-base pt-sm"><p>B2B on Shopify is the next step in Shopify’s investment in B2B ecommerce. More ongoing foundational and complex wholesale features will be released in 2024 and beyond.</p></div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-4-:R5jln5:" id="header-4-:R5jln5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">How is B2B on Shopify different from the Plus wholesale channel?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-4-:R5jln5:" role="region" aria-labelledby="header-4-:R5jln5:" aria-hidden="true"><div class="richtext text-body-base pt-sm"><p>Here are the main differences:</p><ul><li>B2B on Shopify is built right into the core Shopify admin. That means everything you love about your DTC online store is now available for B2B selling.</li><li>You can now operate a blended online store for both B2B and DTC customers. They place orders through the same store, but B2B customers authenticate themselves by email address before seeing buyer-specific information, pricing, and payment terms.</li><li>With access to APIs, you can connect your wholesale store to your ERP, CRM, or other systems you rely on.</li></ul><p>New purpose-built B2B features like company profiles allow you to properly represent the companies you sell to and offer a buying experience customised for B2B.</p></div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-5-:R6jln5:" id="header-5-:R6jln5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">Can I integrate my ERP with Shopify?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-5-:R6jln5:" role="region" aria-labelledby="header-5-:R6jln5:" aria-hidden="true"><div class="richtext text-body-base pt-sm"><p>Absolutely, integrations all the way. We’re working with <a href="https://apps.shopify.com/collections/global-erp-partners">global ERP partners</a> so that businesses like yours can integrate their essential business data and start selling wholesale fast. You can also connect your ERP through Shopify APIs.</p><p>Need more help? <a href="#contact-sales">Talk to a B2B on Shopify expert</a>.</p></div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-6-:R7jln5:" id="header-6-:R7jln5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">How can DTC businesses use a B2B platform?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-6-:R7jln5:" role="region" aria-labelledby="header-6-:R7jln5:" aria-hidden="true"><div class="richtext text-body-base pt-sm"><p>Shopify’s all-new B2B ecommerce solution is flexible enough to support merchants just expanding into wholesale, as well as B2B-only businesses with years of experience and more complex needs.</p><p>If you’re a retail business selling wholesale, here’s how to start:</p><ul><li>Set up your current retail or online store to support wholesale customers</li><li>Use price lists to reduce your retail prices by percentage or fixed amounts</li><li>Add payment terms on B2B orders and tax exemptions to company profiles</li></ul></div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-7-:R8jln5:" id="header-7-:R8jln5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">Is B2B on Shopify included in my plan?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-7-:R8jln5:" role="region" aria-labelledby="header-7-:R8jln5:" aria-hidden="true"><div class="richtext text-body-base pt-sm"><p>If you’re on a Plus plan, B2B on Shopify is included at no extra cost.</p><p>Ready to upgrade? <a href="#contact-sales">Talk to a Plus expert</a>.</p></div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-8-:R9jln5:" id="header-8-:R9jln5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">Which industries use Shopify's B2B ecommerce platform?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-8-:R9jln5:" role="region" aria-labelledby="header-8-:R9jln5:" aria-hidden="true"><div class="richtext text-body-base pt-sm"><p>All the industries. Plus brands using B2B on Shopify today represent <a href="/in/plus/industries/fashion-apparel">fashion and apparel</a>, <a href="/in/plus/industries/beauty-cosmetics">beauty and cosmetics</a>, <a href="/in/plus/industries/food-beverage">food and beverage</a>, <a href="/in/plus/industries/consumer-electronics">consumer electronics</a>, <a href="/in/plus/industries/home-furnishing">home furnishing</a>, sporting goods, and toys and games.</p></div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-9-:Rajln5:" id="header-9-:Rajln5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">How do you choose the best B2B ecommerce solution for your business?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-9-:Rajln5:" role="region" aria-labelledby="header-9-:Rajln5:" aria-hidden="true"><div class="richtext text-body-base pt-sm"><p>The first question you should ask is if a B2B ecommerce platform can accommodate the way you sell to your wholesale buyers. Creating an extensive list of your current wholesale ecommerce needs will help you decide which solution is right for you.</p><p>Typically, your list will include things like customer-specific pricing, automated payment terms, promotions and discounts, and reordering capabilities.</p><p>Need more help? <a href="#contact-sales">Talk to a B2B on Shopify expert</a>.</p></div></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-4xl text-section-light-text pt-4xl relative bg-black" data-section-name="conversion" data-component-name="conversion" data-viewable-component="true" data-mode="light"><div class="z-0 absolute w-full h-full bg-[radial-gradient(489.56%_188.42%_at_106.46%_129.97%,_rgba(37,93,238,0.5)_0%,_rgba(0,0,0,0)_100%)]"></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl z-10" data-component-name="conversion"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 xs:col-start-1 sm:col-start-1 md:col-start-2 lg:col-start-3 xl:col-start-3"><div class="text-center text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t2">Wholesale commerce designed for scale and customisation</h2></div><div data-component-name="button-group" class="mt-md" data-mode="dark"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="#contact-sales" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-dark-primary-text bg-button-dark-primary-bg border-button-dark-primary-border ring-button-dark-primary-border hover:text-button-dark-primary-text-hover hover:bg-button-dark-primary-bg-hover hover:border-button-dark-primary-border-hover hover:ring-button-dark-primary-border-hover focus:text-button-dark-primary-text-focus focus:bg-button-dark-primary-bg-focus focus:border-button-dark-primary-border-focus focus:ring-button-dark-primary-border-focus active:text-button-dark-primary-text-active active:bg-button-dark-primary-bg-active active:border-button-dark-primary-border-active active:ring-button-dark-primary-border-active disabled:text-button-dark-primary-text-disabled disabled:bg-button-dark-primary-bg-disabled disabled:border-button-dark-primary-border-disabled disabled:ring-button-dark-primary-border-disabled" data-component-name="contact-sales" data-mode="dark" target="">Get in touch</a></div><p class="richtext text-body-sm pt-sm text-center text-white">Already on Shopify? <a href="/in/plus/upgrade">Upgrade to Plus</a> to unlock B2B selling.</p></div></div></div></section></main><footer class="relative flex flex-col font-shopifysans 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Status</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="support"><h2 class="text-base font-bold text-white">Support</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/en/questions" aria-label="External source: Merchant Support" data-component-name="merchant-support">Merchant Support</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/en/" aria-label="External source: Help Center" data-component-name="help-center">Help Center</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/partners/directory" aria-label="External source: Hire a Partner" data-component-name="hire-a-partner">Hire a Partner</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://academy.shopify.com?itcat=brochure&itterm=global-footer" aria-label="External source: Shopify Academy" data-component-name="shopify-academy">Shopify Academy</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/Shopify-Community/ct-p/en?utm_campaign=footer&utm_content=en-in&utm_medium=web&utm_source=shopify" aria-label="External source: Shopify Community" data-component-name="shopify-community">Shopify Community</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="developers"><h2 class="text-base font-bold text-white">Developers</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="External source: Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="External source: API Documentation" data-component-name="a-p-i-documentation">API Documentation</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="External source: Dev Degree" data-component-name="dev-degree">Dev Degree</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="products"><h2 class="text-base font-bold text-white">Products</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/in/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/" aria-label="External source: Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/in/enterprise" aria-label="Shopify for Enterprise" data-component-name="shopify-for-enterprise">Shopify for Enterprise</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="global-impact"><h2 class="text-base font-bold text-white">Global Impact</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/in/climate" aria-label="Sustainability" data-component-name="sustainability">Sustainability</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/in/about/social-impact" aria-label="Social Impact" data-component-name="social-impact">Social Impact</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/1mbb" aria-label="External source: Build Black" data-component-name="build-black">Build Black</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="solutions"><h2 class="text-base font-bold text-white">Solutions</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/in/online" aria-label="Online Store Builder" data-component-name="online-store-builder">Online Store Builder</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/in/website/builder" aria-label="Website Builder" data-component-name="website-builder">Website Builder</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/in/tour/ecommerce-website" aria-label="Ecommerce Website" data-component-name="ecommerce-website">Ecommerce Website</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white border-opacity-20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Region Navigation. Current: India"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">India</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/in/plus/solutions/b2b-ecommerce" data-component-name="en-0" aria-current="true">India<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/be/plus/solutions/b2b-ecommerce" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/plus/solutions/b2b-ecommerce" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca-fr/plus/solutions/b2b-ecommerce" lang="fr" data-component-name="fr-5" aria-current="false">Canada (Français)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/cz/plus/solutions/b2b-ecommerce" lang="cs" data-component-name="cs-6" aria-current="false">Česká republika</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/co/plus/solutions/b2b-ecommerce" lang="es" data-component-name="es-7" aria-current="false">Colombia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/dk/plus/solutions/b2b-ecommerce" lang="da" data-component-name="da-8" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/plus/solutions/b2b-ecommerce" lang="de" data-component-name="de-9" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es-es/plus/solutions/b2b-ecommerce" lang="es" data-component-name="es-10" aria-current="false">España</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/plus/solutions/b2b-ecommerce" lang="es" data-component-name="es-11" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fr/plus/solutions/b2b-ecommerce" lang="fr" data-component-name="fr-12" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk-en/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-13" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-14" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-15" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/it/plus/solutions/b2b-ecommerce" lang="it" data-component-name="it-16" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-17" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/mx/plus/solutions/b2b-ecommerce" lang="es" data-component-name="es-18" aria-current="false">México</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/plus/solutions/b2b-ecommerce" lang="nl" data-component-name="nl-19" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-20" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-21" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no/plus/solutions/b2b-ecommerce" lang="nb" data-component-name="nb-22" aria-current="false">Norge</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no-en/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-23" aria-current="false">Norway (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-24" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pl/plus/solutions/b2b-ecommerce" lang="pl" data-component-name="pl-25" aria-current="false">Polska</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pt/plus/solutions/b2b-ecommerce" lang="pt-PT" data-component-name="pt-PT-26" aria-current="false">Portugal</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-27" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-28" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fi/plus/solutions/b2b-ecommerce" lang="fi" data-component-name="fi-29" aria-current="false">Suomi</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/se/plus/solutions/b2b-ecommerce" lang="sv" data-component-name="sv-30" aria-current="false">Sverige</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tr/plus/solutions/b2b-ecommerce" lang="tr" data-component-name="tr-31" aria-current="false">Türkiye</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-32" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-33" aria-current="false">USA</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/th/plus/solutions/b2b-ecommerce" lang="th" data-component-name="th-34" aria-current="false">ไทย</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/kr/plus/solutions/b2b-ecommerce" lang="ko" data-component-name="ko-35" aria-current="false">대한민국</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tw/plus/solutions/b2b-ecommerce" lang="zh-Hant" data-component-name="zh-Hant-36" aria-current="false">台灣</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/jp/plus/solutions/b2b-ecommerce" lang="ja" data-component-name="ja-37" aria-current="false">日本</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/plus/solutions/b2b-ecommerce" lang="zh-Hans" data-component-name="zh-Hans-38" aria-current="false">简体中文</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Region Navigation. Current: India"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">India</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Region Navigation" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Country/region</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewBox="0 0 20 20" aria-label="Close Region Navigation" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/in/plus/solutions/b2b-ecommerce" data-component-name="en-0" aria-current="true">India<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/be/plus/solutions/b2b-ecommerce" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/plus/solutions/b2b-ecommerce" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/plus/solutions/b2b-ecommerce" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca-fr/plus/solutions/b2b-ecommerce" lang="fr" data-component-name="fr-5" aria-current="false">Canada (Français)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/cz/plus/solutions/b2b-ecommerce" lang="cs" data-component-name="cs-6" aria-current="false">Česká republika</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/co/plus/solutions/b2b-ecommerce" lang="es" data-component-name="es-7" aria-current="false">Colombia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/dk/plus/solutions/b2b-ecommerce" lang="da" data-component-name="da-8" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/plus/solutions/b2b-ecommerce" lang="de" data-component-name="de-9" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white 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Co."}]}},"pages/plus/solutions/b2b-ecommerce/content":{"htmlHead":{"pageTitle":"B2B Commerce Platform","metaDescription":"Run your wholesale and direct-to-consumer businesses on a single platform without compromises."},"hero":{"kicker":"B2B Commerce Platform","heading":"B2B and DTC, all in one place","text":"Run your wholesale and direct-to-consumer businesses on a single platform without compromises.","disclaimerHtml":"Already on Shopify? \u003ca href=\"{{site, url(path: '/plus/upgrade'}}\"\u003eUpgrade to Plus\u003c/a\u003e to unlock B2B selling.","image":{"alt":"Collage showing a pallet of stacked cardboard boxes, a duvet cover for sale on a wholesale website, and a graphic showing volume pricing for the duvet cover on Shopify Plus"}},"announcement":"Shopify named a Leader in 2024 \u003ca href=\"/resource/forrester-wave-b2b\"\u003eForrester Wave™: Commerce Solutions for B2B\u003c/a\u003e","wholesaleExperiences":{"kicker":"custom wholesale experiences","headingHtml":"B2B that means business","subheadHtml":"Shopify gives you everything you need, right out of the box, to shape the right experience for every customer using curated catalogs, custom pricing, personalized storefronts, flexible payment terms, and a self-serve portal.","cards":[{"headingGroup":{"headingHtml":"Cater to every customer","subheadHtml":"Curate end-to-end buying with custom pricing, product publishing, quantity rules, and payment terms. Represent companies with multiple buyers and locations, and manage purchasing permissions with ease."},"image":{"alt":"Collage showing a cotton duvet cover for sale, and graphics showing payment terms and volume pricing","altMobile":"A graphic showing volume pricing for a duvet cover"}},{"headingGroup":{"headingHtml":"Personalize your storefront","subheadHtml":"Build a powerful storefront with personalized content for every buyer. Choose from out-of-the-box \u003ca href=\"https://themes.shopify.com/themes/trade/styles/default?_gl=1*h8gu1y*_ga*MTg4MDA0Mjc1Mi4xNzE0NTA4MTE5*_gid*MTc4NzMxOTE4MS4xNzE3NDQyMjk3\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eB2B themes\u003c/a\u003e, build custom with \u003ca href=\"https://shopify.dev/docs/api/liquid\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eLiquid\u003c/a\u003e, or go headless with our storefront and customer account APIs."},"image":{"alt":"A screenshot of the Shopify admin, showing a B2B store getting made","altMobile":"A screenshot of the Shopify admin, showing a B2B store getting made"}},{"headingGroup":{"headingHtml":"Delight with self-checkout","subheadHtml":"Scale your operations by letting customers make purchases with quick bulk-ordering tools, and manage their accounts with an intuitive and customizable portal."},"image":{"alt":"Collage showing two men in a warehouse, a screenshot of the Shopify Plus B2B self-checkout, and an image of a duvet cover","altMobile":"Collage showing B2B self-checkout, and payment terms"}},{"headingGroup":{"headingHtml":"Elevate your sales reps","subheadHtml":"Enable your team to place orders and access information for their assigned accounts with permission levels specific to your business."},"image":{"alt":"Collage showing graphics representing the Shopify admin, including store permissions for sales reps, assigned staff, and an order number for duvets","altMobile":"Graphic showing store permissions for a sales rep"}}]},"growth":{"sectionHeader":{"kicker":"all-in-one solution","headingHtml":"A unified platform for omnichannel growth","subheadHtml":"With over 2 decades of commerce excellence, Shopify is helping B2B businesses evolve and innovate quickly on the leading platform for omnichannel growth."},"image":{"alt":"Collage showing the DTC and B2B websites for the same brand"},"cards":[{"headingGroup":{"headingHtml":"Reduce tech debt","subheadHtml":"Streamline business operations, create brand consistency, and cut development costs by running B2B and DTC on the same platform."}},{"headingGroup":{"headingHtml":"Launch faster","subheadHtml":"Set up your store in weeks, not months, with a scaled composable framework and \u003ca href=\"{{site, url(path: '/editions/all'}}\"\u003ehundreds of innovative platform updates every year\u003c/a\u003e."}},{"headingGroup":{"headingHtml":"Access all of Shopify, for B2B","subheadHtml":"Use innovative features with wholesale, including product bundles, discounts, and workflow automation with \u003ca href=\"{{help, url(path: '/manual/shopify-flow')}}\" target=\"_blank\"\u003eShopify Flow\u003c/a\u003e."}},{"headingGroup":{"headingHtml":"Tap into the largest app ecosystem","subheadHtml":"Customize your store and extend the platform to fit your business needs with Shopify’s epic ecosystem of more than 8,000 apps."}}]},"features":{"sectionHeader":{"kicker":"B2B features","headingHtml":"Next-level wholesale features, right out of the box"},"sections":{"customization":{"title":"Customized buying experiences","text":"Personalize your storefront and checkout for each customer.","cards":[{"headingGroup":{"headingHtml":"Company profiles","subheadHtml":"Represent multiple buyers and locations with unique permission levels, payment terms, tax exemptions, and payment methods."},"icon":{"alt":"Icon of a person in front of a computer"}},{"badge":"new","headingGroup":{"headingHtml":"Customer-specific catalogs","subheadHtml":"Offer a curated buying experience with product catalogs assigned to a specific buyer or location."},"icon":{"alt":"Icon of a catalog"}},{"headingGroup":{"headingHtml":"Quantity rules","subheadHtml":"Create customer-specific conditional rules for products and variants, including minimums and maximums, case packs, and increments."},"icon":{"alt":"Icon of a dollar sign and checkmark"}},{"headingGroup":{"headingHtml":"Volume pricing","subheadHtml":"Easily implement quantity price breaks to get your B2B customers buying in larger quantities."},"icon":{"alt":"Icon of a dollar sign next to arrows pointing up and down"}},{"badge":"new","headingGroup":{"headingHtml":"Store personalization","subheadHtml":"Optimize the experience for B2B customers by surfacing relevant content to the right audience in one store."},"icon":{"alt":"Icon of person next to a gear, representing settings"}},{"badge":"new","headingGroup":{"headingHtml":"Headless storefronts","subheadHtml":"Gain total control over your buyer experience with Shopify APIs and developer tools along with your tech stack."},"icon":{"alt":"Icon of a web browser"}},{"headingGroup":{"headingHtml":"Custom B2B solutions","subheadHtml":"Build the solution your business needs with our suite of \u003ca href=\"{{site, url(path: '/partners/blog/b2b-apis'}}\" rel=\"noreferrer noopener\"\u003eB2B APIs and compatible apps\u003c/a\u003e."},"icon":{"alt":"Icon of sliders representing customization"}}]},"optimization":{"title":"Optimized workflows","text":"Modernize your operations with powerful automation tools to streamline processes across all your brands and sites.","cards":[{"badge":"new","headingGroup":{"headingHtml":"Workflow automations","subheadHtml":"Shopify Flow, our proprietary automation tool, now does more for B2B with support for companies and company locations, so you can assign terms, send invoices, and more."},"icon":{"alt":"Icon of a flowchart"}},{"badge":"new","headingGroup":{"headingHtml":"Company account requests","subheadHtml":"Using Shopify Forms, add an account request form to your store. Buyer information is automatically saved as a company so they can buy wholesale as soon as you approve."},"icon":{"alt":"Icon of multiple people next to a plus sign"}},{"badge":"new","headingGroup":{"headingHtml":"Sales rep permissions","subheadHtml":"Add sales reps as staff in the admin with the permissions they need to only access assigned customers and place orders on their behalf."},"icon":{"alt":"Icon of a gear inside of a shopping cart"}},{"headingGroup":{"headingHtml":"Checkout to draft","subheadHtml":"Simplify workflows and quotes with the ability to submit for review on your online store and approve before fulfilling."},"icon":{"alt":"Icon of a piece of paper with a checkmark"}},{"badge":"new","headingGroup":{"headingHtml":"B2B-optimized theme","subheadHtml":"Accelerate your store setup with \u003ca href=\"https://themes.shopify.com/themes/trade/styles/default\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eTrade\u003c/a\u003e, our out-of-the-box theme designed for wholesale, and pre-built with our advanced B2B features."},"icon":{"alt":"Icon of the Shopify admin"}},{"headingGroup":{"headingHtml":"PO numbers","subheadHtml":"Capture PO numbers on orders and at checkout, which are then visible in the admin, within customer accounts, and on the Orders API."},"icon":{"alt":"Icon of three line items next to a checkmark"}}]},"selfServe":{"title":"Self-serve purchasing","text":"Scale your operations with online buyer purchasing and order tracking for hands-off account management.","cards":[{"badge":"new","headingGroup":{"headingHtml":"Quick bulk ordering","subheadHtml":"Show buyers a list of all products and variants so they can easily order sizes, colors, and more from product pages or a separate order form."},"icon":{"alt":"Icon of three line items next to a checkmark"}},{"headingGroup":{"headingHtml":"Flexible payment options","subheadHtml":"Streamline the order process with payment terms and the ability to send invoices for payment."},"icon":{"alt":"Icon of a wallet"}},{"headingGroup":{"headingHtml":"Easy reordering","subheadHtml":"Encourage repeat orders by making it easy for buyers to reorder past purchases right from their customer account."},"icon":{"alt":"Icon of an arrow inside of a shopping cart"}},{"headingGroup":{"headingHtml":"Vaulted credit cards","subheadHtml":"Speed up payment by securely storing customer credit cards on file for use at checkout, on draft orders, and when paying invoices."},"icon":{"alt":"Icon of a credit card next to a shield"}},{"badge":"new","headingGroup":{"headingHtml":"PayPal payments","subheadHtml":"B2B customers can now pay for orders and invoices with PayPal, with their payments automatically reconciled in the admin."},"icon":{"alt":"PayPal logo"}},{"badge":"new","headingGroup":{"headingHtml":"Custom discounts","subheadHtml":"Offer promotional discounts on top of wholesale prices, tailored to your B2B buyers."},"icon":{"alt":"Icon of a percentage sign in a circular shape"}}]}}},"integrations":{"sectionHeader":{"kicker":"endless integrations","headingHtml":"All your critical systems, all connected","subheadHtml":"Shopify works as a standalone system or fits right into your tech stack to streamline your operations."},"image":{"alt":"Diagram showing Shopify’s DTC and B2B stores connected to integrations, apps, and services"},"cards":[{"headingGroup":{"headingHtml":"Robust integration solutions","subheadHtml":"\u003cp\u003eIntegrate with your preferred ERP, OMS, and CMS tools for seamless data syncing, or use Shopify’s APIs with connectors like Boomi, Jitterbit, and Celigo to build custom integrations.\u003c/p\u003e\u003cp\u003eShopify has partnered with leading ERP providers including Acumatica, Microsoft Dynamics 365, and Brightpearl to build out-of-the-box integrations that simplify your tech stack.\u003c/p\u003e"}},{"headingGroup":{"headingHtml":"Unlimited flexibility","subheadHtml":"Tailor your business solutions with headless storefront APIs, inject custom data with metafields, write custom logic with Shopify Functions, and customize your checkout with Checkout Extensibility."}}]},"testimonial":{"links":[{"text":"Read case study","href":"{{site, url(path: '/case-studies/brooklinen'}}"},{"text":"Read case study","href":"{{site, url(path: '/case-studies/kulani-kinis'}}"},{"text":"Read case study","href":"{{site, url(path: '/case-studies/filtrous'}}"}]},"faq":{"sectionHeader":{"kicker":"Popular questions","headingHtml":"All you need to know about B2B on Shopify"},"questions":[{"question":"What is B2B on Shopify?","answerMarkdown":"\u003cp\u003eThe best of Shopify, now available for wholesale. B2B on Shopify is a suite of first-party features integrated right in the Shopify admin. That means access to advanced customization for themes, pricing, and checkout as part of your Plus plan.\u003c/p\u003e\u003cp\u003e\u003ca href=\"{{help, url(path: '/manual/b2b')}}\"\u003eLearn more about B2B on Shopify\u003c/a\u003e.\u003c/p\u003e"},{"question":"How does it work?","answerMarkdown":"\u003cp\u003eInstead of a third-party app or sales channel, B2B on Shopify gives you the freedom to choose between either one online store for both DTC and wholesale (with a B2B checkout and authentication)—or a dedicated B2B store to keep your operations separate. Whichever option you choose, your buyers will have customer-specific pricing, payment terms, tax exemptions, and more. All managed within the new company profile in your Shopify admin, without complex workarounds or coding needs.\u003c/p\u003e\u003cp\u003e\u003ca href=\"{{help, url(path: '/manual/b2b')}}\"\u003eLearn more about B2B on Shopify\u003c/a\u003e.\u003c/p\u003e"},{"question":"What features does this B2B ecommerce solution have?","answerMarkdown":"\u003cp\u003eEverything you need to run your wholesale business on Shopify. The first five features are the most essential for your B2B business from day one:\u003c/p\u003e\u003cul\u003e\u003cli\u003eCompanies: Create wholesale company profiles with multiple locations and associated buyers.\u003c/li\u003e\u003cli\u003eProduct publishing and pricing: Offer a personalized buying experience with curated product selections and price lists. This includes flexible purchasing rules, percentage-based pricing, and discounts, all assigned to a specific buyer or location.\u003c/li\u003e\u003cli\u003eFlexible payment options: Create automated net payment terms, draft orders, vaulted credit cards and invoicing to streamline the order process.\u003c/li\u003e\u003cli\u003eB2B checkout: Show wholesale pricing during accelerated checkout based on company profiles.\u003c/li\u003e\u003cli\u003eCustomer accounts: Authenticate buyers before they can access wholesale products and pricing, and view and manage account information and order history.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eYou can also take advantage of custom themes, discounts, Shopify Functions, and Shopify APIs. \u003ca href=\"{{help, url(path: '/manual/b2b')}}\"\u003eLearn more about B2B on Shopify\u003c/a\u003e.\u003c/p\u003e"},{"question":"What other features are coming?","answerMarkdown":"\u003cp\u003eB2B on Shopify is the next step in Shopify’s investment in B2B ecommerce. More ongoing foundational and complex wholesale features will be released in 2024 and beyond.\u003c/p\u003e"},{"question":"How is B2B on Shopify different from the Plus wholesale channel?","answerMarkdown":"\u003cp\u003eHere are the main differences:\u003c/p\u003e\u003cul\u003e\u003cli\u003eB2B on Shopify is built right into the core Shopify admin. That means everything you love about your DTC online store is now available for B2B selling.\u003c/li\u003e\u003cli\u003eYou can now operate a blended online store for both B2B and DTC customers. They place orders through the same store, but B2B customers authenticate themselves by email address before seeing buyer-specific information, pricing, and payment terms.\u003c/li\u003e\u003cli\u003eWith access to APIs, you can connect your wholesale store to your ERP, CRM, or other systems you rely on.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eNew purpose-built B2B features like company profiles allow you to properly represent the companies you sell to and offer a buying experience customized for B2B.\u003c/p\u003e"},{"question":"Can I integrate my ERP with Shopify?","answerMarkdown":"\u003cp\u003eAbsolutely, integrations all the way. We’re working with \u003ca href=\"https://apps.shopify.com/collections/global-erp-partners\"\u003eglobal ERP partners\u003c/a\u003e so that businesses like yours can integrate their essential business data and start selling wholesale fast. You can also connect your ERP through Shopify APIs.\u003c/p\u003e\u003cp\u003eNeed more help? \u003ca href=\"#contact-sales\"\u003eTalk to a B2B on Shopify expert\u003c/a\u003e.\u003c/p\u003e"},{"question":"How can DTC businesses use a B2B platform?","answerMarkdown":"\u003cp\u003eShopify’s all-new B2B ecommerce solution is flexible enough to support merchants just expanding into wholesale, as well as B2B-only businesses with years of experience and more complex needs.\u003c/p\u003e\u003cp\u003eIf you’re a retail business selling wholesale, here’s how to start:\u003c/p\u003e\u003cul\u003e\u003cli\u003eSet up your current retail or online store to support wholesale customers\u003c/li\u003e\u003cli\u003eUse price lists to reduce your retail prices by percentage or fixed amounts\u003c/li\u003e\u003cli\u003eAdd payment terms on B2B orders and tax exemptions to company profiles\u003c/li\u003e\u003c/ul\u003e"},{"question":"Is B2B on Shopify included in my plan?","answerMarkdown":"\u003cp\u003eIf you’re on a Plus plan, B2B on Shopify is included at no extra cost.\u003c/p\u003e\u003cp\u003eReady to upgrade? \u003ca href=\"#contact-sales\"\u003eTalk to a Plus expert\u003c/a\u003e.\u003c/p\u003e"},{"question":"Which industries use Shopify's B2B ecommerce platform?","answerMarkdown":"\u003cp\u003eAll the industries. Plus brands using B2B on Shopify today represent \u003ca href=\"{{site, url(path: '/plus/industries/fashion-apparel'}}\"\u003efashion and apparel\u003c/a\u003e, \u003ca href=\"{{site, url(path: '/plus/industries/beauty-cosmetics'}}\"\u003ebeauty and cosmetics\u003c/a\u003e, \u003ca href=\"{{site, url(path: '/plus/industries/food-beverage'}}\"\u003efood and beverage\u003c/a\u003e, \u003ca href=\"{{site, url(path: '/plus/industries/consumer-electronics'}}\"\u003econsumer electronics\u003c/a\u003e, \u003ca href=\"{{site, url(path: '/plus/industries/home-furnishing'}}\"\u003ehome furnishing\u003c/a\u003e, sporting goods, and toys and games.\u003c/p\u003e"},{"question":"How do you choose the best B2B ecommerce solution for your business?","answerMarkdown":"\u003cp\u003eThe first question you should ask is if a B2B ecommerce platform can accommodate the way you sell to your wholesale buyers. Creating an extensive list of your current wholesale ecommerce needs will help you decide which solution is right for you.\u003c/p\u003e\u003cp\u003eTypically, your list will include things like customer-specific pricing, automated payment terms, promotions and discounts, and reordering capabilities.\u003c/p\u003e\u003cp\u003eNeed more help? \u003ca href=\"#contact-sales\"\u003eTalk to a B2B on Shopify expert\u003c/a\u003e.\u003c/p\u003e"}]},"conversion":{"headingHtml":"Wholesale commerce designed for scale and customization","disclaimerHtml":"Already on Shopify? \u003ca href=\"{{site, url(path: '/plus/upgrade'}}\"\u003eUpgrade to Plus\u003c/a\u003e to unlock B2B selling."}},"unique_merchants":{"mZWallace":{"quotes":{"1":{"content":"Since migrating from Salesforce Commerce Cloud to Shopify Plus, we’ve reduced our total cost of ownership by 64%. We’re spending less and driving sales more efficiently. 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You can unsubscribe at any time by clicking on the link at the bottom of our emails."}},"global":{},"pages/plus/solutions/b2b-ecommerce/content":{"wholesaleExperiences":{"kicker":"custom wholesale experiences","headingHtml":"B2B that means business","subheadHtml":"Shopify gives you everything you need, right out of the box, to shape the right experience for every customer using curated catalogs, custom pricing, personalised storefronts, flexible payment terms, and a self-serve portal.","cards":[null,{"headingGroup":{"headingHtml":"Personalise your storefront","subheadHtml":"Build a powerful storefront with personalised content for every buyer. 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