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1%;padding:20px 0}.menuo-right #Top_bar .menu > li > ul.mfn-megamenu-bg{box-sizing:border-box}#Top_bar .menu > li > ul.mfn-megamenu-bg{padding:20px 166px 20px 20px;background-repeat:no-repeat;background-position:right bottom}.rtl #Top_bar .menu > li > ul.mfn-megamenu-bg{padding-left:166px;padding-right:20px;background-position:left bottom}#Top_bar .menu > li > ul.mfn-megamenu-bg > li{background:none}#Top_bar .menu > li > ul.mfn-megamenu-bg > li a{border:none}#Top_bar .menu > li > ul.mfn-megamenu-bg > li > ul{background:none!important;-webkit-box-shadow:0 0 0 0;-moz-box-shadow:0 0 0 0;box-shadow:0 0 0 0}.mm-vertical #Top_bar .container{position:relative}.mm-vertical #Top_bar .top_bar_left{position:static}.mm-vertical #Top_bar .menu > li ul{box-shadow:0 0 0 0 transparent!important;background-image:none}.mm-vertical #Top_bar .menu > li > ul.mfn-megamenu{padding:20px 0}.mm-vertical.header-plain #Top_bar .menu > li > ul.mfn-megamenu{width:100%!important;margin:0}.mm-vertical #Top_bar .menu > li > ul.mfn-megamenu > li{display:table-cell;float:none!important;width:10%;padding:0 15px;border-right:1px solid rgba(0,0,0,0.05)}.mm-vertical #Top_bar .menu > li > ul.mfn-megamenu > li:last-child{border-right-width:0}.mm-vertical #Top_bar .menu > li > ul.mfn-megamenu > li.hide-border{border-right-width:0}.mm-vertical #Top_bar .menu > li > ul.mfn-megamenu > li a{border-bottom-width:0;padding:9px 15px;line-height:120%}.mm-vertical #Top_bar .menu > li > ul.mfn-megamenu a.mfn-megamenu-title{font-weight:700}.rtl .mm-vertical #Top_bar .menu > li > ul.mfn-megamenu > li:first-child{border-right-width:0}.rtl .mm-vertical #Top_bar .menu > li > ul.mfn-megamenu > li:last-child{border-right-width:1px}body.header-shop #Top_bar #menu{display:flex!important;background-color:transparent}.header-shop #Top_bar.is-sticky .top_bar_row_second{display:none}.header-plain:not(.menuo-right) #Header .top_bar_left{width:auto!important}.header-stack.header-center #Top_bar #menu{display:inline-block!important}.header-simple #Top_bar #menu{display:none;height:auto;width:300px;bottom:auto;top:100%;right:1px;position:absolute;margin:0}.header-simple #Header a.responsive-menu-toggle{display:block;right:10px}.header-simple #Top_bar #menu > ul{width:100%;float:left}.header-simple #Top_bar #menu ul li{width:100%;padding-bottom:0;border-right:0;position:relative}.header-simple #Top_bar #menu ul li a{padding:0 20px;margin:0;display:block;height:auto;line-height:normal;border:none}.header-simple #Top_bar #menu ul li a:not(.menu-toggle):after{display:none}.header-simple #Top_bar #menu ul li a span{border:none;line-height:44px;display:inline;padding:0}.header-simple #Top_bar #menu ul li.submenu .menu-toggle{display:block;position:absolute;right:0;top:0;width:44px;height:44px;line-height:44px;font-size:30px;font-weight:300;text-align:center;cursor:pointer;color:#444;opacity:0.33;transform:unset}.header-simple #Top_bar #menu ul li.submenu .menu-toggle:after{content:"+";position:static}.header-simple #Top_bar #menu ul li.hover > .menu-toggle:after{content:"-"}.header-simple #Top_bar #menu ul li.hover a{border-bottom:0}.header-simple #Top_bar #menu ul.mfn-megamenu li .menu-toggle{display:none}.header-simple #Top_bar #menu ul li ul{position:relative!important;left:0!important;top:0;padding:0;margin:0!important;width:auto!important;background-image:none}.header-simple #Top_bar #menu ul li ul li{width:100%!important;display:block;padding:0}.header-simple #Top_bar #menu ul li ul li a{padding:0 20px 0 30px}.header-simple #Top_bar #menu ul li ul li a .menu-arrow{display:none}.header-simple #Top_bar #menu ul li ul li a span{padding:0}.header-simple #Top_bar #menu ul li ul li a span:after{display:none!important}.header-simple #Top_bar .menu > li > ul.mfn-megamenu a.mfn-megamenu-title{text-transform:uppercase;font-weight:400}.header-simple #Top_bar .menu > li > ul.mfn-megamenu > li > ul{display:block!important;position:inherit;left:auto;top:auto}.header-simple #Top_bar #menu ul li ul li ul{border-left:0!important;padding:0;top:0}.header-simple #Top_bar #menu ul li ul li ul li a{padding:0 20px 0 40px}.rtl.header-simple #Top_bar #menu{left:1px;right:auto}.rtl.header-simple #Top_bar a.responsive-menu-toggle{left:10px;right:auto}.rtl.header-simple #Top_bar #menu ul li.submenu .menu-toggle{left:0;right:auto}.rtl.header-simple #Top_bar #menu ul li ul{left:auto!important;right:0!important}.rtl.header-simple #Top_bar #menu ul li ul li a{padding:0 30px 0 20px}.rtl.header-simple #Top_bar #menu ul li ul li ul li a{padding:0 40px 0 20px}.menu-highlight #Top_bar .menu > li{margin:0 2px}.menu-highlight:not(.header-creative) #Top_bar .menu > li > a{padding:0;-webkit-border-radius:5px;border-radius:5px}.menu-highlight #Top_bar .menu > li > a:after{display:none}.menu-highlight #Top_bar .menu > li > a span:not(.description){line-height:50px}.menu-highlight #Top_bar .menu > li > a span.description{display:none}.menu-highlight.header-stack #Top_bar .menu > li > a{margin:10px 0!important}.menu-highlight.header-stack #Top_bar .menu > li > a span:not(.description){line-height:40px}.menu-highlight.header-simple #Top_bar #menu ul li,.menu-highlight.header-creative #Top_bar #menu ul li{margin:0}.menu-highlight.header-simple #Top_bar #menu ul li > a,.menu-highlight.header-creative #Top_bar #menu ul li > a{-webkit-border-radius:0;border-radius:0}.menu-highlight:not(.header-fixed):not(.header-simple) #Top_bar.is-sticky .menu > li > a{margin:10px 0!important;padding:5px 0!important}.menu-highlight:not(.header-fixed):not(.header-simple) #Top_bar.is-sticky .menu > li > a span{line-height:30px!important}.header-modern.menu-highlight.menuo-right .menu_wrapper{margin-right:20px}.menu-line-below #Top_bar .menu > li > a:not(.menu-toggle):after{top:auto;bottom:-4px}.menu-line-below #Top_bar.is-sticky .menu > li > a:not(.menu-toggle):after{top:auto;bottom:-4px}.menu-line-below-80 #Top_bar:not(.is-sticky) .menu > li > a:not(.menu-toggle):after{height:4px;left:10%;top:50%;margin-top:20px;width:80%}.menu-line-below-80-1 #Top_bar:not(.is-sticky) .menu > li > a:not(.menu-toggle):after{height:1px;left:10%;top:50%;margin-top:20px;width:80%}.menu-link-color #Top_bar .menu > li > a:not(.menu-toggle):after{display:none!important}.menu-arrow-top #Top_bar .menu > li > a:after{background:none repeat scroll 0 0 rgba(0,0,0,0)!important;border-color:#ccc transparent transparent;border-style:solid;border-width:7px 7px 0;display:block;height:0;left:50%;margin-left:-7px;top:0!important;width:0}.menu-arrow-top #Top_bar.is-sticky .menu > li > a:after{top:0!important}.menu-arrow-bottom #Top_bar .menu > li > a:after{background:none!important;border-color:transparent transparent #ccc;border-style:solid;border-width:0 7px 7px;display:block;height:0;left:50%;margin-left:-7px;top:auto;bottom:0;width:0}.menu-arrow-bottom #Top_bar.is-sticky .menu > li > a:after{top:auto;bottom:0}.menuo-no-borders #Top_bar .menu > li > a span{border-width:0!important}.menuo-no-borders #Header_creative #Top_bar .menu > li > a span{border-bottom-width:0}.menuo-no-borders.header-plain #Top_bar a#header_cart,.menuo-no-borders.header-plain #Top_bar a#search_button,.menuo-no-borders.header-plain #Top_bar .wpml-languages,.menuo-no-borders.header-plain #Top_bar a.action_button{border-width:0}.menuo-right #Top_bar .menu_wrapper{float:right}.menuo-right.header-stack:not(.header-center) #Top_bar .menu_wrapper{margin-right:150px}body.header-creative{padding-left:50px}body.header-creative.header-open{padding-left:250px}body.error404,body.under-construction,body.template-blank,body.under-construction.header-rtl.header-creative.header-open{padding-left:0!important;padding-right:0!important}.header-creative.footer-fixed #Footer,.header-creative.footer-sliding #Footer,.header-creative.footer-stick #Footer.is-sticky{box-sizing:border-box;padding-left:50px}.header-open.footer-fixed #Footer,.header-open.footer-sliding #Footer,.header-creative.footer-stick #Footer.is-sticky{padding-left:250px}.header-rtl.header-creative.footer-fixed #Footer,.header-rtl.header-creative.footer-sliding #Footer,.header-rtl.header-creative.footer-stick #Footer.is-sticky{padding-left:0;padding-right:50px}.header-rtl.header-open.footer-fixed #Footer,.header-rtl.header-open.footer-sliding #Footer,.header-rtl.header-creative.footer-stick #Footer.is-sticky{padding-right:250px}#Header_creative{background-color:#fff;position:fixed;width:250px;height:100%;left:-200px;top:0;z-index:9002;-webkit-box-shadow:2px 0 4px 2px rgba(0,0,0,.15);box-shadow:2px 0 4px 2px rgba(0,0,0,.15)}#Header_creative .container{width:100%}#Header_creative .creative-wrapper{opacity:0;margin-right:50px}#Header_creative a.creative-menu-toggle{display:block;width:34px;height:34px;line-height:34px;font-size:22px;text-align:center;position:absolute;top:10px;right:8px;border-radius:3px}.admin-bar #Header_creative a.creative-menu-toggle{top:42px}#Header_creative #Top_bar{position:static;width:100%}#Header_creative #Top_bar .top_bar_left{width:100%!important;float:none}#Header_creative #Top_bar .logo{float:none;text-align:center;margin:15px 0}#Header_creative #Top_bar #menu{background-color:transparent}#Header_creative #Top_bar .menu_wrapper{float:none;margin:0 0 30px}#Header_creative #Top_bar .menu > li{width:100%;float:none;position:relative}#Header_creative #Top_bar .menu > li > a{padding:0;text-align:center}#Header_creative #Top_bar .menu > li > a:after{display:none}#Header_creative #Top_bar .menu > li > a span{border-right:0;border-bottom-width:1px;line-height:38px}#Header_creative #Top_bar .menu li ul{left:100%;right:auto;top:0;box-shadow:2px 2px 2px 0 rgba(0,0,0,0.03);-webkit-box-shadow:2px 2px 2px 0 rgba(0,0,0,0.03)}#Header_creative #Top_bar .menu > li > ul.mfn-megamenu{margin:0;width:700px!important}#Header_creative #Top_bar .menu > li > ul.mfn-megamenu > li > ul{left:0}#Header_creative #Top_bar .menu li ul li a{padding-top:9px;padding-bottom:8px}#Header_creative #Top_bar .menu li ul li ul{top:0}#Header_creative #Top_bar .menu > li > a span.description{display:block;font-size:13px;line-height:28px!important;clear:both}.menuo-arrows #Top_bar .menu > li.submenu > a > span:after{content:unset!important}#Header_creative #Top_bar .top_bar_right{width:100%!important;float:left;height:auto;margin-bottom:35px;text-align:center;padding:0 20px;top:0;-webkit-box-sizing:border-box;-moz-box-sizing:border-box;box-sizing:border-box}#Header_creative #Top_bar .top_bar_right:before{content:none}#Header_creative #Top_bar .top_bar_right .top_bar_right_wrapper{flex-wrap:wrap;justify-content:center}#Header_creative #Top_bar .top_bar_right .top-bar-right-icon,#Header_creative #Top_bar .top_bar_right .wpml-languages,#Header_creative #Top_bar .top_bar_right .top-bar-right-button,#Header_creative #Top_bar .top_bar_right .top-bar-right-input{min-height:30px;margin:5px}#Header_creative #Top_bar .search_wrapper{left:100%;top:auto}#Header_creative #Top_bar .banner_wrapper{display:block;text-align:center}#Header_creative #Top_bar .banner_wrapper img{max-width:100%;height:auto;display:inline-block}#Header_creative #Action_bar{display:none;position:absolute;bottom:0;top:auto;clear:both;padding:0 20px;box-sizing:border-box}#Header_creative #Action_bar .contact_details{width:100%;text-align:center;margin-bottom:20px}#Header_creative #Action_bar .contact_details li{padding:0}#Header_creative #Action_bar .social{float:none;text-align:center;padding:5px 0 15px}#Header_creative #Action_bar .social li{margin-bottom:2px}#Header_creative #Action_bar .social-menu{float:none;text-align:center}#Header_creative #Action_bar .social-menu li{border-color:rgba(0,0,0,.1)}#Header_creative .social li a{color:rgba(0,0,0,.5)}#Header_creative .social li a:hover{color:#000}#Header_creative .creative-social{position:absolute;bottom:10px;right:0;width:50px}#Header_creative .creative-social li{display:block;float:none;width:100%;text-align:center;margin-bottom:5px}.header-creative .fixed-nav.fixed-nav-prev{margin-left:50px}.header-creative.header-open .fixed-nav.fixed-nav-prev{margin-left:250px}.menuo-last #Header_creative #Top_bar .menu li.last ul{top:auto;bottom:0}.header-open #Header_creative{left:0}.header-open #Header_creative .creative-wrapper{opacity:1;margin:0!important}.header-open #Header_creative .creative-menu-toggle,.header-open #Header_creative .creative-social{display:none}.header-open #Header_creative #Action_bar{display:block}body.header-rtl.header-creative{padding-left:0;padding-right:50px}.header-rtl #Header_creative{left:auto;right:-200px}.header-rtl #Header_creative .creative-wrapper{margin-left:50px;margin-right:0}.header-rtl #Header_creative a.creative-menu-toggle{left:8px;right:auto}.header-rtl #Header_creative .creative-social{left:0;right:auto}.header-rtl #Footer #back_to_top.sticky{right:125px}.header-rtl #popup_contact{right:70px}.header-rtl #Header_creative #Top_bar .menu li ul{left:auto;right:100%}.header-rtl #Header_creative #Top_bar .search_wrapper{left:auto;right:100%}.header-rtl .fixed-nav.fixed-nav-prev{margin-left:0!important}.header-rtl .fixed-nav.fixed-nav-next{margin-right:50px}body.header-rtl.header-creative.header-open{padding-left:0;padding-right:250px!important}.header-rtl.header-open #Header_creative{left:auto;right:0}.header-rtl.header-open #Footer #back_to_top.sticky{right:325px}.header-rtl.header-open #popup_contact{right:270px}.header-rtl.header-open .fixed-nav.fixed-nav-next{margin-right:250px}#Header_creative.active{left:-1px}.header-rtl #Header_creative.active{left:auto;right:-1px}#Header_creative.active .creative-wrapper{opacity:1;margin:0}.header-creative .vc_row[data-vc-full-width]{padding-left:50px}.header-creative.header-open .vc_row[data-vc-full-width]{padding-left:250px}.header-open .vc_parallax .vc_parallax-inner{left:auto;width:calc(100% - 250px)}.header-open.header-rtl .vc_parallax .vc_parallax-inner{left:0;right:auto}#Header_creative.scroll{height:100%;overflow-y:auto}#Header_creative.scroll:not(.dropdown) .menu li ul{display:none!important}#Header_creative.scroll #Action_bar{position:static}#Header_creative.dropdown{outline:none}#Header_creative.dropdown #Top_bar .menu_wrapper{float:left;width:100%}#Header_creative.dropdown #Top_bar #menu ul li{position:relative;float:left}#Header_creative.dropdown #Top_bar #menu ul li a:not(.menu-toggle):after{display:none}#Header_creative.dropdown #Top_bar #menu ul li a span{line-height:38px;padding:0}#Header_creative.dropdown #Top_bar #menu ul li.submenu .menu-toggle{display:block;position:absolute;right:0;top:0;width:38px;height:38px;line-height:38px;font-size:26px;font-weight:300;text-align:center;cursor:pointer;color:#444;opacity:0.33;z-index:203}#Header_creative.dropdown #Top_bar #menu ul li.submenu .menu-toggle:after{content:"+";position:static}#Header_creative.dropdown #Top_bar #menu ul li.hover > .menu-toggle:after{content:"-"}#Header_creative.dropdown #Top_bar #menu ul.sub-menu li:not(:last-of-type) a{border-bottom:0}#Header_creative.dropdown #Top_bar #menu ul.mfn-megamenu li .menu-toggle{display:none}#Header_creative.dropdown #Top_bar #menu ul li ul{position:relative!important;left:0!important;top:0;padding:0;margin-left:0!important;width:auto!important;background-image:none}#Header_creative.dropdown #Top_bar #menu ul li ul li{width:100%!important}#Header_creative.dropdown #Top_bar #menu ul li ul li a{padding:0 10px;text-align:center}#Header_creative.dropdown #Top_bar #menu ul li ul li a .menu-arrow{display:none}#Header_creative.dropdown #Top_bar #menu ul li ul li a span{padding:0}#Header_creative.dropdown #Top_bar #menu ul li ul li a span:after{display:none!important}#Header_creative.dropdown #Top_bar .menu > li > ul.mfn-megamenu a.mfn-megamenu-title{text-transform:uppercase;font-weight:400}#Header_creative.dropdown #Top_bar .menu > li > ul.mfn-megamenu > li > ul{display:block!important;position:inherit;left:auto;top:auto}#Header_creative.dropdown #Top_bar #menu ul li ul li ul{border-left:0!important;padding:0;top:0}#Header_creative{transition:left .5s ease-in-out,right .5s ease-in-out}#Header_creative .creative-wrapper{transition:opacity .5s ease-in-out,margin 0s ease-in-out .5s}#Header_creative.active .creative-wrapper{transition:opacity .5s ease-in-out,margin 0s ease-in-out}}@media only screen and (min-width:768px){#Top_bar.is-sticky{position:fixed!important;width:100%;left:0;top:-60px;height:60px;z-index:701;background:#fff;opacity:.97;-webkit-box-shadow:0 2px 5px 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href="https://collabfunction.com/building-an-online-reputation-is-a-journey-and-the-best-time-to-start-is-today/"><span class="arrow"><i class="icon-left-open-big" aria-hidden="true"></i></span><div class="photo"><img width="150" height="150" src="https://collabfunction.com/wp-content/uploads/2021/05/Blog-Banner-Online-Reputation-150x150.png" class="attachment-be_thumbnail size-be_thumbnail wp-post-image" alt="Online Reputation" decoding="async" /></div><div class="desc"><h6>Building an online reputation is a journey and the best time to start is today!</h6><span class="date"><i class="icon-clock" aria-hidden="true"></i>February 1, 2021</span></div></a><a class="fixed-nav fixed-nav-next format- style-default" href="https://collabfunction.com/5-costs-you-need-to-know-about-before-building-your-website/"><span class="arrow"><i class="icon-right-open-big" aria-hidden="true"></i></span><div class="photo"><img src="https://collabfunction.com/wp-content/uploads/2021/07/business4-support-pic2.jpg" class="attachment-be_thumbnail size-be_thumbnail wp-post-image" alt="" decoding="async" /></div><div class="desc"><h6>5 costs you need to know about before building your website.</h6><span class="date"><i class="icon-clock" aria-hidden="true"></i>March 15, 2021</span></div></a> <article id="post-1094" class="share-simple post-1094 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-digital-marketing category-marketing category-online-presence category-website-design-and-development tag-brand-identity tag-digital-marketing tag-marketing tag-online-visibility"> <a class="fixed-nav fixed-nav-prev format- style-default" href="https://collabfunction.com/building-an-online-reputation-is-a-journey-and-the-best-time-to-start-is-today/"><span class="arrow"><i class="icon-left-open-big" aria-hidden="true"></i></span><div class="photo"><img width="150" height="150" src="https://collabfunction.com/wp-content/uploads/2021/05/Blog-Banner-Online-Reputation-150x150.png" class="attachment-be_thumbnail size-be_thumbnail wp-post-image" alt="Online Reputation" decoding="async" /></div><div class="desc"><h6>Building an online reputation is a journey and the best time to start is today!</h6><span class="date"><i class="icon-clock" aria-hidden="true"></i>February 1, 2021</span></div></a><a class="fixed-nav fixed-nav-next format- style-default" href="https://collabfunction.com/5-costs-you-need-to-know-about-before-building-your-website/"><span class="arrow"><i class="icon-right-open-big" aria-hidden="true"></i></span><div class="photo"><img src="https://collabfunction.com/wp-content/uploads/2021/07/business4-support-pic2.jpg" class="attachment-be_thumbnail size-be_thumbnail wp-post-image" alt="" decoding="async" /></div><div class="desc"><h6>5 costs you need to know about before building your website.</h6><span class="date"><i class="icon-clock" aria-hidden="true"></i>March 15, 2021</span></div></a> <header class="section mcb-section section-post-header"> <div class="section_wrapper clearfix"> <div class="column one post-nav minimal"><a class="prev" href="https://collabfunction.com/building-an-online-reputation-is-a-journey-and-the-best-time-to-start-is-today/"><i class="icon icon-left-open-big" aria-label="previous post"></i></a><a class="next" href="https://collabfunction.com/5-costs-you-need-to-know-about-before-building-your-website/"><i class="icon icon-right-open-big" aria-label="next post"></i></a><a class="home" href="https://collabfunction.com/events-sample/"><svg class="icon" aria-label="all posts" width="22" height="22" xmlns="https://www.w3.org/2000/svg"><path d="M7,2v5H2V2H7 M9,0H0v9h9V0L9,0z"/><path d="M20,2v5h-5V2H20 M22,0h-9v9h9V0L22,0z"/><path d="M7,15v5H2v-5H7 M9,13H0v9h9V13L9,13z"/><path d="M20,15v5h-5v-5H20 M22,13h-9v9h9V13L22,13z"/></svg></a></div> <div class="column one post-header"> <div class="mcb-column-inner"> <div class="title_wrapper"> <h1 class="entry-title" itemprop="headline">How to Build a Strong Online Presence for Your Start-Up / Business.</h1> <div class="post-meta clearfix"> <div class="author-date"> <span class="vcard author post-author" itemprop="author" itemscope itemtype="https://schema.org/Person"> <span class="label">Published by</span> <i class="icon-user" aria-label="author"></i> <span class="fn" itemprop="name"><a href="https://collabfunction.com/author/jaya-rebello/">Jaya Rebello</a></span> </span> <span class="date"> <span class="label">on</span> <i class="icon-clock"></i> <time class="entry-date updated" datetime="2021-02-01T19:30:00+05:30" itemprop="datePublished" >February 1, 2021</time> <meta itemprop="dateModified" content="2021-02-01T19:30:00+05:30"/> </span> <meta itemscope itemprop="mainEntityOfPage" itemType="https://schema.org/WebPage"/> <div itemprop="publisher" itemscope itemtype="https://schema.org/Organization" style="display:none;"> <meta itemprop="name" content="Collabfunction"/> <div itemprop="logo" itemscope itemtype="https://schema.org/ImageObject"> <img src="https://collabfunction.com/wp-content/uploads/2024/04/cf_white.png#2762" itemprop="url" content="https://collabfunction.com/wp-content/uploads/2024/04/cf_white.png#2762"/> </div> </div> </div> <div class="category meta-categories"> <span class="cat-btn">Categories <i class="icon-down-dir" aria-hidden="true"></i></span> <div class="cat-wrapper"><ul class="post-categories"> <li><a href="https://collabfunction.com/category/branding/" rel="category tag">Branding</a></li> <li><a href="https://collabfunction.com/category/digital-marketing/" rel="category tag">Digital</a></li> <li><a href="https://collabfunction.com/category/marketing/" rel="category tag">Marketing</a></li> <li><a href="https://collabfunction.com/category/online-presence/" rel="category tag">Online Visibility</a></li> <li><a href="https://collabfunction.com/category/website-design-and-development/" rel="category tag">Website</a></li></ul></div> </div> <div class="category mata-tags"> <span class="cat-btn">Tags <i class="icon-down-dir" aria-hidden="true"></i></span> <div class="cat-wrapper"> <ul> <li><a href="https://collabfunction.com/tag/brand-identity/">Brand Identity</a></li><li><a href="https://collabfunction.com/tag/digital-marketing/">Digital Marketing</a></li><li><a href="https://collabfunction.com/tag/marketing/">Marketing</a></li><li><a href="https://collabfunction.com/tag/online-visibility/">Online Visibility</a></li> </ul> </div> </div> </div> </div> </div> </div> <div class="column one single-photo-wrapper image"> <div class="mcb-column-inner"> <div class="image_frame scale-with-grid "> <div class="image_wrapper"> <a href="https://collabfunction.com/wp-content/uploads/2021/05/Blog-Header-image-Online-Presence.png" rel="prettyphoto"><div class="mask"></div><div itemprop="image" itemscope itemtype="https://schema.org/ImageObject"><img width="1080" height="608" src="https://collabfunction.com/wp-content/uploads/2021/05/Blog-Header-image-Online-Presence.png" class="scale-with-grid wp-post-image" alt="Build a strong online presence" srcset="https://collabfunction.com/wp-content/uploads/2021/05/Blog-Header-image-Online-Presence.png 1080w, https://collabfunction.com/wp-content/uploads/2021/05/Blog-Header-image-Online-Presence-500x281.png 500w, https://collabfunction.com/wp-content/uploads/2021/05/Blog-Header-image-Online-Presence-300x169.png 300w, https://collabfunction.com/wp-content/uploads/2021/05/Blog-Header-image-Online-Presence-768x432.png 768w, https://collabfunction.com/wp-content/uploads/2021/05/Blog-Header-image-Online-Presence-133x75.png 133w, https://collabfunction.com/wp-content/uploads/2021/05/Blog-Header-image-Online-Presence-480x270.png 480w" decoding="async" /><meta itemprop="url" content="https://collabfunction.com/wp-content/uploads/2021/05/Blog-Header-image-Online-Presence.png"/><meta itemprop="width" content="1080"/><meta itemprop="height" content="608"/></div></a><div class="image_links"><a class="zoom " rel="prettyphoto" href="https://collabfunction.com/wp-content/uploads/2021/05/Blog-Header-image-Online-Presence.png"><svg viewBox="0 0 26 26"><defs><style>.path{fill:none;stroke:#333;stroke-miterlimit:10;stroke-width:1.5px;}</style></defs><circle cx="11.35" cy="11.35" r="6" class="path"></circle><line x1="15.59" y1="15.59" x2="20.65" y2="20.65" class="path"></line></svg></a></div> </div> </div> </div> </div> </div> </header> <div class="post-wrapper-content"> <div class="mfn-builder-content mfn-default-content-buider"></div><section class="section mcb-section the_content has_content"><div class="section_wrapper"><div class="the_content_wrapper "> <figure class="wp-block-image size-large"><img decoding="async" class="wp-image-1095" src="https://collabfunction.com/wp-content/uploads/2021/05/Blog-Header-image-Online-Presence-1024x576.png" alt="" /></figure> <h1 class="has-text-color wp-block-heading" style="color: #fa240a; font-size: 24px;">5 easy ways that will help you create a successful online presence to help your business and brand grow.</h1> <p class="has-normal-font-size">It’s a thing of the past when you would not think too much if a business did not have an online presence. Today, almost on instinct we go online to check out a new contact or learn more about a brand or product we are considering. We want to know everything we can about the company, the brand, or, the person we are prospecting to do business with. Our online presence makes our “first good impression”.</p> <figure class="wp-block-pullquote"> <blockquote> <p><strong><em>Recent research has indicated that almost 47% of global internet users aged between 16 to 64 years use the internet primarily to research products and brands. And over 63% use the internet for finding out information.</em></strong></p> </blockquote> </figure> <p class="has-normal-font-size"><strong><em>Businesses are undergoing digital transformations. </em></strong>Websites and social platforms function as our storefronts. Online presence is no longer an option to be considered, it is an investment every business should make to stay relevant, connect to audiences and build strong brands. A strong online presence can help you build awareness about your brand. Increased visibility, easy access to information, good reviews help to build credibility and trust. Which in turn helps convert prospects into customers.</p> <p class="has-medium-font-size">Let’s explore some basics to get started with building a strong online presence.</p> <p class="has-text-color has-medium-font-size" style="color: #0456a4;"><strong>1. Invest in creating a Brand Identity for your business.</strong></p> <p class="has-normal-font-size">Brand identity is how a business or a brand presents itself. This is one of the most important aspects of your corporate identity. Your brand identity should communicate your company’s message. It should promote your business goals. It includes visible elements, such as a colour palette, design, and a brand’s logo.</p> <p class="has-normal-font-size">Engage a professional to work on your brand identity. Maintain a consistent identity across all your online and offline platforms.</p> <p class="has-text-color has-medium-font-size" style="color: #0456a4;"><strong>2. Make a website</strong></p> <p class="has-normal-font-size">Take some time out to identify the objectives of having a website. This will help you to decide what kind of website will align with your goals.</p> <p class="has-normal-font-size">Businesses offering consultancy services would have an informational, responsive site. <a href="https://ecomcrack.com/why-ecommerce/" target="_blank" rel="noopener">Online sales of products and services would need an eCommerce /marketplace site.</a></p> <p class="has-normal-font-size">There are many options available for DIY websites (if you have the time to invest and are ready to learn as you go). Else reach out to <strong><a href="http://www.collabfunction.com" target="_blank" rel="noreferrer noopener">website development experts</a> </strong>who can save you time as well as deliver a technically sound and stunning website that is consistent with your brand identity.</p> <p class="has-normal-font-size">Recommend you read <strong><a href="https://collabfunction.com/5-costs-you-need-to-know-about-before-building-your-website/" target="_blank" rel="noreferrer noopener" data-type="URL">5 costs you need to know about before you build your website</a>,</strong> as it will give you an overview of what you need to know before developing a website.</p> <p class="has-text-color has-medium-font-size" style="color: #0456a4;"><strong>3. Build your profile by registering on relevant online forums/business directories.</strong></p> <p class="has-normal-font-size">Boost your online presence by registering on online business directories and forums. Research to find forums that offer listing services and are relevant to your business.</p> <p class="has-normal-font-size"><a href="https://www.google.com/intl/en_in/business/" target="_blank" rel="noopener"><strong>Google My Business</strong></a> is a good platform to list your business for free. It is easy to set up and works well if you can get your customers to review your product and services online. It offers options for posts, product and service information, pictures, videos, etc.</p> <p class="has-text-color has-medium-font-size" style="color: #0456a4;"><strong>4. Leverage the power of Social Media.</strong></p> <p class="has-normal-font-size">Social Media is a powerful tool to engage with your target audience. To begin with, identify 2 or 3 platforms that align with your business goals and target market.</p> <p class="has-normal-font-size">Facebook, Instagram, Twitter, LinkedIn, YouTube are effective platforms. Establish your presence on the platforms that your audience is on.</p> <p class="has-normal-font-size">You need to interact and engage with your audience on social media. Regular posts, reviews, and feedback will help build credibility and customer engagement.</p> <p class="has-normal-font-size">A solid Social Media strategy will help you optimize your results. Credibility, strong online presence, lead generation, customer engagement, social listening are some of the benefits of executing a successful social media strategy.</p> <p class="has-normal-font-size">Aligning your social media with your business goals is a continuous process. It needs monitoring, timely action, and constant interaction to grow your follower base.</p> <p class="has-text-color has-medium-font-size" style="color: #0456a4;"><strong>5. Email campaigns to reach your target audience.</strong></p> <p class="has-normal-font-size">One of the most efficient and cost-effective ways to be in touch with your existing customers and prospects.</p> <p class="has-normal-font-size">It has an incredible ROI, is widely used for multiple purposes, and it converts!</p> <figure class="wp-block-image size-large is-resized"><img fetchpriority="high" decoding="async" class="wp-image-1096" src="https://collabfunction.com/wp-content/uploads/2021/05/Blog-Graphic-Image-2.png" alt="" width="778" height="600" srcset="https://collabfunction.com/wp-content/uploads/2021/05/Blog-Graphic-Image-2.png 778w, https://collabfunction.com/wp-content/uploads/2021/05/Blog-Graphic-Image-2-500x386.png 500w, https://collabfunction.com/wp-content/uploads/2021/05/Blog-Graphic-Image-2-300x231.png 300w, https://collabfunction.com/wp-content/uploads/2021/05/Blog-Graphic-Image-2-768x592.png 768w, https://collabfunction.com/wp-content/uploads/2021/05/Blog-Graphic-Image-2-97x75.png 97w, https://collabfunction.com/wp-content/uploads/2021/05/Blog-Graphic-Image-2-480x370.png 480w" sizes="(max-width:767px) 480px, (max-width:778px) 100vw, 778px" /> <figcaption>Source: Content Marketing Institute</figcaption> </figure> <p class="has-normal-font-size">Email marketing could include newsletters, special promotions, new launches, exclusive deals for subscribers. It offers the flexibility to customize your messages based on your mailing list.</p> <p class="has-normal-font-size">Your website, social media platforms, contacts from other industry forums can get contacts for your database. It will help keep the communication on and build your customer base.</p> <p class="has-text-color" style="color: #fa240a; font-size: 24px;"><strong>Conclusion</strong></p> <p class="has-normal-font-size">Building your online presence needs time and effort, so does growing your business. The efforts will definitely bring you results. While some may give you immediate results, some may take time to yield visible returns.</p> <p class="has-text-color has-medium-font-size" style="color: #fa240a;">Having an online presence is no longer an option, it is a given. Building a strong online presence to boost your business is the key differentiator.</p> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis: 33.33%;"> <div class="wp-block-image is-style-rounded"> <figure class="aligncenter size-large is-resized"><img decoding="async" class="wp-image-1122" src="https://collabfunction.com/wp-content/uploads/2021/05/Jr-Pic-for-blog-final-1.jpg" alt="Jaya Rebello" width="120" height="144" /> <figcaption>Jaya Rebello <br />Director | Marketing Strategist <br />Collab Function</figcaption> </figure> </div> <p> </p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis: 66.66%;"> <p class="has-text-color" style="color: #fa240a; font-size: 28px;">About The Author</p> <p>Founder, Collab Function.<br />A marketing buff at heart, I find great joy in helping and empowering people to achieve their best. An ardent believer of lifelong learning, I love to learn and try out many new things.</p> <p>I naturally gravitate to the ones that I find interesting and love to share that knowledge. As often said, “Knowledge is most useful when liberated and shared.”</p> <p><a href="https://collabfunction.com/about/" target="_blank" rel="noreferrer noopener">https://collabfunction.com/about/</a> <a href="https://www.linkedin.com/in/sheryljrebello/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/sheryljrebello/</a></p> </div> </div> </div></div></section> <section class="section mcb-section section-post-footer"> <div class="section_wrapper clearfix"> <div class="column one post-pager"> <div class="mcb-column-inner"> </div> </div> </div> </section> <section class="section section-post-intro-share"> <div class="section_wrapper clearfix"> <div class="column one"> <div class="mcb-column-inner"> <div class="share-simple-wrapper "><span class="share-label">Share</span><div class="icons"><a target="_blank" class="facebook" 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