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For Kindergarten to 3rd Grade.</p></div></div><div class="hero_d__actions"><a href="https://www.ello.com/start?flow=digitalello-1" class="btn-2 bg--blue w-inline-block"><div class="p--18 caps weigth--800">TRY ELLO</div></a><div class="p--14px is--bold col--turq-2">7 Day Free Trial</div></div><a href="https://www.reviews.io/product-reviews/store/ello/Ello-Monthly-Subscription" target="_blank" class="home_hero_d_reviwes__wrap-2 w-inline-block"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0e6d713291bc3d536e50_Reviews%20Logo.svg" loading="lazy" alt="" class="reviwes-io__logo"/><div class="html-embed-6 w-embed w-script"><div class="reviews-io-rating-bar-widget" widget-id="ItJG0ns1mrxeO8dD" data-store-name="ello" lang="en" ></div> <script src='//widget.reviews.io/modern-widgets/rating-bar.js'></script></div></a></div></div></section><section id="how-it-works" data-w-id="251e7f56-064f-08e8-9d02-6fc04a2f34fb" class="section overflow--visible"><div class="w-layout-blockcontainer container w-container"><div data-w-id="251e7f56-064f-08e8-9d02-6fc04a2f34fd" class="animation__content no_top__padding"><div class="scrolling__text_wrap first_text_scroll_mobile"><div class="hero_d_intro__text"><h2 class="h--36-3 col--black">Meet Ello, your child’s reading buddy</h2><h3 class="h--20 mobile__16">Powered by<span class="col--turq-2-2"> Adaptive Learn™</span> technology</h3></div></div><div class="animation__block_v2"><div class="outer__text_wrap"><div class="scrolling__text_wrap is__first_text_scroll"><div class="hero_d_intro__text hide-on--mobile-tablet"><h2 class="h--36-3 col--black">Meet Ello, your child’s reading buddy</h2><h3 class="h--20 mobile__16">Powered by<span class="col--turq-2-2"> Adaptive Learn™</span> technology</h3></div></div><div class="scrolling__text_wrap"><div class="animation__text_wrap"><div class="animation__text" data-w-id="b0f33a23-b3c6-666a-3151-9250e6a75e8e" data-animation-type="lottie" 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bg--blue w-inline-block"><div class="p--18 caps weigth--800">Try ello</div></a></div></div><div class="signup__banner_fixed_v3"><a href="https://www.ello.com/start?flow=digitalello-2" class="btn bg--blue w-inline-block"><div class="p--18 caps weigth--800">Try ello</div></a></div></div></div></div></section><div class="static__sections"><section class="section bg--whitesmoke"><div class="w-layout-blockcontainer container w-container"><div class="inner_padding__80-64"><div class="ello_types__content"><h2 class="h--36 align--center col--slate-grey">Use Ello today, or give the gift of reading</h2><div class="ello_types__wrapper"><div class="w-layout-grid ello_types__grid"><div id="w-node-_251e7f56-064f-08e8-9d02-6fc04a2f351f-34d04874" class="elo_type__col"><div class="type_img__wrapper"><div class="w-embed"><img src="https://assets.ello.com/6541fb2287acbcf99e8ed543_Digital+Image.png" loading="lazy" sizes="(max-width: 479px) 320px, (max-width: 767px) 85vw, 100vw" srcset="https://assets.ello.com/6541fb2287acbcf99e8ed543_Digital+Image-p-500.png 500w, https://assets.ello.com/6541fb2287acbcf99e8ed543_Digital+Image.png 800w" alt="" class="ello_type__img"></div><div class="ello_typ__title"><h3 class="h--26 col--turq-2">Ello with E-books</h3></div></div><div class="ello_type__text"><ul role="list" class="ello__list"><li class="p--20">The Ello reading coach app</li><li class="p--20">Exclusive, decodable e-books</li><li class="p--20">Adaptive Learn™ system</li></ul><div class="ello_type__action"><div class="p--14px is--bold col--turq-2">Free trial, then $14.99/mo</div><a href="https://www.ello.com/start?flow=digitalello-3" class="btn bg--blue w-inline-block"><div class="p--18 caps weigth--800">Start trial</div></a></div></div></div><div id="w-node-_251e7f56-064f-08e8-9d02-6fc04a2f3533-34d04874" class="elo_type__col"><div class="type_img__wrapper"><div class="w-embed"><img src="https://assets.ello.com/6541fb22bb5624c09d9f0d2f_Physical+Image.png" loading="lazy" sizes="(max-width: 479px) 320px, (max-width: 767px) 85vw, 100vw" srcset="https://assets.ello.com/6541fb22bb5624c09d9f0d2f_Physical+Image-p-500.png 500w, https://assets.ello.com/6541fb22bb5624c09d9f0d2f_Physical+Image.png 800w" alt="" class="ello_type__img"></div><div class="ello_typ__title"><h3 class="h--26 col--yellow">Ello Gift Box</h3></div></div><div class="ello_type__text"><ul role="list" class="ello__list"><li class="p--20">3-month access to the Ello app</li><li class="p--20">Five grade-level books</li><li class="p--20">Stickers, activities, and more</li></ul><div class="ello_type__action"><div class="p--14px is--bold col--turq-2">$75, plus free shipping</div><a href="https://www.ello.com/gift" class="btn secondary w-inline-block"><div class="p--18 caps weigth--800">GIFT ELLO</div></a></div></div></div></div><div data-delay="4000" data-animation="slide" class="ello_types__slider w-slider" data-autoplay="false" data-easing="ease" data-hide-arrows="false" 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col--turq-2">Free trial, then $14.99/mo</div><a href="https://www.ello.com/start?flow=digitalello" class="btn bg--blue w-inline-block"><div class="p--18 caps weigth--800">start trial</div></a></div></div></div></div><div class="ello_type__slide w-slide"><div class="elo_type__col"><div class="type_img__wrapper"><div class="w-embed"><img src="https://assets.ello.com/6541fb22bb5624c09d9f0d2f_Physical+Image.png" loading="lazy" sizes="(max-width: 479px) 320px, (max-width: 767px) 85vw, 100vw" srcset="https://assets.ello.com/6541fb22bb5624c09d9f0d2f_Physical+Image-p-500.png 500w, https://assets.ello.com/6541fb22bb5624c09d9f0d2f_Physical+Image.png 800w" alt="" class="ello_type__img"></div><div class="ello_typ__title"><h3 class="h--26 col--yellow">Ello Gift Box</h3></div></div><div class="ello_type__text"><ul role="list" class="ello__list"><li class="p--20">3-month access to the Ello app</li><li class="p--20">Five grade-level books</li><li class="p--20">Stickers, activities, and more<br/></li></ul><div class="ello_type__action"><div class="p--14px is--bold col--turq-2">$75, plus free shipping</div><a href="https://www.ello.com/gift" class="btn secondary w-inline-block"><div class="p--18 caps weigth--800">GIFT ELLO</div></a></div></div></div></div></div><div class="left-arrow w-slider-arrow-left"><div class="w-icon-slider-left"></div></div><div class="right-arrow w-slider-arrow-right"><div class="w-icon-slider-right"></div></div><div class="slide-nav w-slider-nav w-round"></div><div class="w-embed"><style> .slide-nav .w-slider-dot { background: #fff; border:1px solid #28B8B8; margin-left: 8px!important; margin-right: 8px!important;} .slide-nav .w-slider-dot.w-active { background: #28B8B8; } img { pointer-events: none } </style></div></div></div></div></div></div></section><section class="section bg--whitesmoke"><div class="inner_padding__80-80"><div class="w-layout-blockcontainer container w-container"><div class="adaptive_learning__content"><h2 class="h--36">Ello is powered by <span data-w-id="251e7f56-064f-08e8-9d02-6fc04a2f357f" class="col--turq-2 cursor__pointer">Adaptive Learn™</span>, our proprietary AI engine that understands, adapts and responds to your child like a 1:1 instructor.</h2><div class="al__learn_more"><div data-w-id="251e7f56-064f-08e8-9d02-6fc04a2f3583" class="readmore-link"><div>Learn more</div><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/65422329f6480d2cb57b8200_Learn%20More%20Icon.svg" loading="lazy" alt="" class="link--icon"/></div></div><div style="display:none" class="al__more_wrapper"><div class="al__block"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/654224b5d0dca45622766672_Perception%20Icon.svg" loading="lazy" alt="" class="al__icon"/><div><h3 class="h--20">world leading child <span class="col--turq-2">speech recognition</span></h3></div></div><div class="al__block"><img 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Explore our library of decodable books</h2></div></div><div class="cta__actions"><div class="cta__button"><a href="http://ello.com/books/" class="btn bg--blue w-inline-block"><div class="p--18 caps weigth--800">SEE THE BOOKS</div></a></div></div></div></div></section><section class="section with__book_images"><div class="w-embed"><img src="https://assets.ello.com/654ba9d2578f531df32d2fb5_Books%20Image.png" loading="lazy" alt="" class="books__cover_img__mobile"></div><div class="w-embed"><img src="https://assets.ello.com/661e7b44c1130ee43851a569_Books%20Image%20Desktop_2x%20(1).webp" loading="lazy" alt="" class="books__cover_img"></div><div class="w-layout-blockcontainer container w-container"><div class="books_heading__wrapper"><h2 class="h--36 align--center col--slate-grey">Books proven to build skills and a love of reading</h2></div><div class="wrapper_840px"><div class="w-layout-grid books_grid_1"><div id="w-node-_251e7f56-064f-08e8-9d02-6fc04a2f35c2-34d04874" class="books_grid_1__text_wrap"><h3 class="h--26">Perfectly tailored to your child</h3><div class="p--20 col--grey">Ello books are adapted to your child’s reading level and interests so that they learn more and love more.</div></div><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549d2a2efacde6c6a8701e9_Child%20Image%201%20Desktop.png" loading="lazy" id="w-node-_251e7f56-064f-08e8-9d02-6fc04a2f35c7-34d04874" sizes="(max-width: 479px) 0px, (max-width: 767px) 100vw, 360px" alt="" srcset="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549d2a2efacde6c6a8701e9_Child%20Image%201%20Desktop-p-500.png 500w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549d2a2efacde6c6a8701e9_Child%20Image%201%20Desktop.png 720w" class="ello_img__360px v__desktop"/></div></div></div><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549d92f5ce5bce22b5418ef_Child%20Image%201.png" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549d92f5ce5bce22b5418ef_Child%20Image%201-p-500.png 500w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549d92f5ce5bce22b5418ef_Child%20Image%201-p-800.png 800w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549d92f5ce5bce22b5418ef_Child%20Image%201-p-1080.png 1080w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549d92f5ce5bce22b5418ef_Child%20Image%201.png 1536w" alt="" class="ello_img__360px_mobile"/></section><section class="section bg--cream"><div class="w-layout-blockcontainer container w-container"><div class="wrapper_840px"><div class="w-layout-grid books_grid_1"><div id="w-node-_251e7f56-064f-08e8-9d02-6fc04a2f35cd-34d04874" class="digital_books__img_wrap"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549d768f8709ce4889a4594_Digital%20Books%20Image%20(1).png" loading="lazy" id="w-node-_251e7f56-064f-08e8-9d02-6fc04a2f35ce-34d04874" sizes="(max-width: 479px) 100vw, 360px" alt="" srcset="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549d768f8709ce4889a4594_Digital%20Books%20Image%20(1)-p-500.png 500w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549d768f8709ce4889a4594_Digital%20Books%20Image%20(1).png 540w" class="digital_books__img"/></div><div id="w-node-_251e7f56-064f-08e8-9d02-6fc04a2f35cf-34d04874" class="books_grid_2__text_wrap"><h3 class="h--26">Ello books are written using the Science of Reading</h3><div class="p--20 col--grey">Unlike most children’s books out there, Ello books are <a href="/research#decodable" class="ello__blue_link">‘decodable’</a> - a type of writing that is proven to be best for children learning to read.</div></div></div></div></div></section><section class="section bg--whitesmoke"><div class="w-layout-blockcontainer container w-container"><div class="wrapper_840px"><div class="w-layout-grid books_grid_3"><div id="w-node-_251e7f56-064f-08e8-9d02-6fc04a2f35db-34d04874" class="books_grid_1__text_wrap"><h3 class="h--26">Ello also supports <strong>beloved paperbacks and children’s classics</strong></h3><div class="p--20 col--grey">Want to share beloved childhood stories and support your child’s literacy development with real, physical books? We’ll ship them to you, fully synced with Ello.</div></div><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549d5963c0f09f5a4f9d70c_Classics%20Image%20Desktop.png" loading="lazy" id="w-node-_251e7f56-064f-08e8-9d02-6fc04a2f35e3-34d04874" sizes="(max-width: 479px) 0px, (max-width: 767px) 100vw, 360px" alt="" srcset="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549d5963c0f09f5a4f9d70c_Classics%20Image%20Desktop-p-500.png 500w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549d5963c0f09f5a4f9d70c_Classics%20Image%20Desktop.png 720w" class="ello_books_img__360px_desktop"/><div class="ello_books_img__360px_mobile_wrap"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549db6d6e46215a12cc72a4_Classics%20Image.png" loading="lazy" sizes="(max-width: 767px) 476px, 100vw" srcset="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549db6d6e46215a12cc72a4_Classics%20Image-p-500.png 500w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549db6d6e46215a12cc72a4_Classics%20Image-p-800.png 800w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549db6d6e46215a12cc72a4_Classics%20Image.png 956w" alt="" class="ello_books_img__360px_mobile"/></div></div><div class="books__cta_wrapper"><a href="https://www.ello.com/start?flow=digitalellohomepage" class="btn bg--blue w-inline-block"><div class="p--18 caps weigth--800">try ello</div></a></div></div></div></section><section class="section"><div class="w-layout-blockcontainer container w-container"><div class="rwi__heading_wrapper"><h2 class="h--36 align--center col--slate-grey">Every child deserves to maximize their unique potential</h2></div><div class="wrapper_840px"></div></div><div class="w-layout-blockcontainer container no__padding_mobile w-container"><div class="wrapper_840px"><div class="child__img2_block"><div class="child__img2_text"><div class="p--20 col--grey">Millions of children aren’t getting the individualized literacy support they need during the critical early elementary years to succeed as learners. Ello is here to help.</div></div><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549e1f0f6f2d8dee1049162_Child%20Image%202%20Desktop.png" loading="lazy" sizes="(max-width: 479px) 0px, (max-width: 991px) 100vw, 840px" srcset="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549e1f0f6f2d8dee1049162_Child%20Image%202%20Desktop-p-500.png 500w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549e1f0f6f2d8dee1049162_Child%20Image%202%20Desktop-p-800.png 800w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549e1f0f6f2d8dee1049162_Child%20Image%202%20Desktop-p-1080.png 1080w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549e1f0f6f2d8dee1049162_Child%20Image%202%20Desktop.png 1260w" alt="" class="child__img2_desktop"/><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549ee0a9c970df862085a68_Child%20Image%202.png" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549ee0a9c970df862085a68_Child%20Image%202-p-500.png 500w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549ee0a9c970df862085a68_Child%20Image%202-p-800.png 800w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549ee0a9c970df862085a68_Child%20Image%202-p-1080.png 1080w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549ee0a9c970df862085a68_Child%20Image%202.png 1536w" alt="" class="child__img2_mobile"/></div></div></div></section><section class="section bg--light-blue"><div class="rwi__content__wrapper"><div class="w-layout-blockcontainer container w-container"><div class="rwi__slider_title"><h2 class="h--26 align--center">#ReadWithEllo</h2><h3 class="h--20 align--center col--turq-2">The love is real</h3></div></div><div data-delay="4000" data-animation="slide" class="rwi__slider w-slider" data-autoplay="false" data-easing="ease" data-hide-arrows="false" 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2600w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e59cd7f6b881aba940_1.webp 3024w" alt="" class="rwi__slide_img"/></div></div><div class="slide w-slide"><div class="div_put"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e57bcf718b808696d2_Ashleigh%20Elozory.webp" loading="lazy" sizes="(max-width: 479px) 100vw, 280px" srcset="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e57bcf718b808696d2_Ashleigh%20Elozory-p-500.webp 500w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e57bcf718b808696d2_Ashleigh%20Elozory-p-800.webp 800w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e57bcf718b808696d2_Ashleigh%20Elozory-p-1080.webp 1080w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e57bcf718b808696d2_Ashleigh%20Elozory-p-1600.webp 1600w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e57bcf718b808696d2_Ashleigh%20Elozory-p-2000.webp 2000w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e57bcf718b808696d2_Ashleigh%20Elozory-p-2600.webp 2600w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e57bcf718b808696d2_Ashleigh%20Elozory-p-3200.webp 3200w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e57bcf718b808696d2_Ashleigh%20Elozory.webp 4032w" alt="" class="rwi__slide_img"/></div></div><div class="slide w-slide"><div class="div_put"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e5134c5c08c0c14bad_April%20Simmons.webp" loading="lazy" sizes="(max-width: 479px) 100vw, 280px" srcset="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e5134c5c08c0c14bad_April%20Simmons-p-500.webp 500w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e5134c5c08c0c14bad_April%20Simmons-p-800.webp 800w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e5134c5c08c0c14bad_April%20Simmons-p-1080.webp 1080w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e5134c5c08c0c14bad_April%20Simmons-p-1600.webp 1600w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e5134c5c08c0c14bad_April%20Simmons-p-2000.webp 2000w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e5134c5c08c0c14bad_April%20Simmons-p-2600.webp 2600w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e5134c5c08c0c14bad_April%20Simmons.webp 3000w" alt="" class="rwi__slide_img"/></div></div><div class="slide w-slide"><div class="div_put"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e77688a3e476ebb576_Lupita%20Vega.webp" loading="lazy" sizes="(max-width: 479px) 100vw, 280px" srcset="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e77688a3e476ebb576_Lupita%20Vega-p-500.webp 500w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e77688a3e476ebb576_Lupita%20Vega-p-800.webp 800w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e77688a3e476ebb576_Lupita%20Vega-p-1080.webp 1080w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e77688a3e476ebb576_Lupita%20Vega-p-1600.webp 1600w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e77688a3e476ebb576_Lupita%20Vega-p-2000.webp 2000w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e77688a3e476ebb576_Lupita%20Vega-p-2600.webp 2600w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/656426e77688a3e476ebb576_Lupita%20Vega.webp 3024w" alt="" class="rwi__slide_img"/></div></div><div class="slide w-slide"><div class="div_put"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6564273285583d4c15a98f9e_2.webp" loading="lazy" sizes="(max-width: 479px) 100vw, 280px" srcset="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6564273285583d4c15a98f9e_2-p-500.webp 500w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6564273285583d4c15a98f9e_2-p-800.webp 800w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6564273285583d4c15a98f9e_2-p-1080.webp 1080w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6564273285583d4c15a98f9e_2-p-1600.webp 1600w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6564273285583d4c15a98f9e_2-p-2000.webp 2000w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6564273285583d4c15a98f9e_2.webp 2400w" alt="" class="rwi__slide_img"/></div></div><div class="slide w-slide"><div class="div_put"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6564278fbd5ebaf6763c5703_Brittani%20Cohee.webp" loading="lazy" sizes="(max-width: 479px) 100vw, 280px" srcset="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6564278fbd5ebaf6763c5703_Brittani%20Cohee-p-500.webp 500w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6564278fbd5ebaf6763c5703_Brittani%20Cohee-p-800.webp 800w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6564278fbd5ebaf6763c5703_Brittani%20Cohee-p-1080.webp 1080w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6564278fbd5ebaf6763c5703_Brittani%20Cohee-p-1600.webp 1600w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6564278fbd5ebaf6763c5703_Brittani%20Cohee-p-2000.webp 2000w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6564278fbd5ebaf6763c5703_Brittani%20Cohee.webp 2024w" alt="" class="rwi__slide_img"/></div></div></div><div class="left-arrow-2 w-slider-arrow-left"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549e601a5cee654d78ded45_Arrow%20Right.svg" loading="lazy" alt="" class="slider__arrow is__left_arrow"/><div class="icon-3 w-icon-slider-left"></div></div><div class="right-arrow-2 w-slider-arrow-right"><div class="icon-2 w-icon-slider-right"></div><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549e601a5cee654d78ded45_Arrow%20Right.svg" loading="lazy" alt="" class="slider__arrow"/></div><div class="slide-nav-2 w-slider-nav w-round w-num"></div></div></div></section><section class="section bg--light-blue"><div class="w-layout-blockcontainer container tablet_padding__46px w-container"><div class="with_ello__content"><div class="w-layout-grid with_ellow__grid"><div id="w-node-_251e7f56-064f-08e8-9d02-6fc04a2f3637-34d04874" class="placeholder__div"></div><div id="w-node-_251e7f56-064f-08e8-9d02-6fc04a2f3638-34d04874" class="with__ello_heading__wrapper"><h3 class="h--26 col--green">With Ello...</h3></div><div id="w-node-_251e7f56-064f-08e8-9d02-6fc04a2f363b-34d04874" class="ello__box"><div class="ello_box__content"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549ea90a634e7362b379b57_65%20Icon.svg" loading="lazy" alt="" class="icon__80"/><div>of 4th graders in the US are behind grade level in reading</div></div></div><div id="w-node-_251e7f56-064f-08e8-9d02-6fc04a2f3640-34d04874" class="ello__box bg__green"><div class="ello_box__content"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549ebd6e09c9723e023639f_88%20Heart%20Icon.svg" loading="lazy" alt="" class="icon__80"/><div>of children read more than before</div></div><div class="ello_box__content"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549ebd605c0f26a7aa1714b_81%20Heart%20Icon.svg" loading="lazy" alt="" class="icon__80"/><div>of children became more confident readers</div></div><div class="ello_box__content"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549ebd65469722115f114ea_83%20Heart%20Icon.svg" loading="lazy" alt="" class="icon__80"/><div>of children improved their reading skills</div></div></div></div></div></div><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549ec5579a08c30467e8c98_Wave%20Image%20Desktop.png" loading="lazy" sizes="(max-width: 479px) 0px, (max-width: 767px) 100vw, (max-width: 1439px) 50vw, 660px" srcset="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549ec5579a08c30467e8c98_Wave%20Image%20Desktop-p-500.png 500w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549ec5579a08c30467e8c98_Wave%20Image%20Desktop-p-800.png 800w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549ec5579a08c30467e8c98_Wave%20Image%20Desktop-p-1080.png 1080w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549ec5579a08c30467e8c98_Wave%20Image%20Desktop.png 1320w" alt="" class="wave__img1_desktop"/><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6549ef6d8be62eb1c1d30387_Wave%20Image.svg" loading="lazy" alt="" class="wave__img1_mobile"/></section><section class="section bg--dark-blue"><div class="w-layout-blockcontainer container w-container"><div class="press_content"><div class="press__title"><h3 class="h--26 col--turq-light">As seen in</h3></div><div class="journals_logo_wrap"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6569eaff65c34de2dc78c9d6_abc%20Badge.svg" loading="lazy" alt="" class="journal_logo"/><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6569eb1bc12702f37dde2847_wp%20Badge.svg" loading="lazy" alt="" class="journal_logo"/><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6569ead62290e74fdafe2098_TechCrunch%20Badge.svg" loading="lazy" alt="" class="journal_logo"/><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6569ead6c994b50ab56c8ca5_Forbes%20Badge.svg" loading="lazy" alt="" class="journal_logo"/><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6569ead6004df1f1e31f978d_PT%20Badge.svg" loading="lazy" alt="" class="journal_logo"/></div><div data-delay="4000" data-animation="slide" class="press__slider w-slider" data-autoplay="false" data-easing="ease" data-hide-arrows="false" data-disable-swipe="false" data-autoplay-limit="0" data-nav-spacing="3" data-duration="500" data-infinite="true"><div class="w-slider-mask"><div class="slide-2 w-slide"><div class="press_wrap"><div class="p--26 col--turq-light m--22"><em>"Ello stands out for the design of its AI reading tutor, the selection of diverse and engaging books, and the positive ways the AI tutor motivates young, struggling readers."</em></div><div class="p--20 col--turq-light">- Common Sense Media</div></div></div><div class="slide-2 w-slide"><div class="press_wrap"><div class="p--26 col--turq-light"><em>"Ello aims to eradicate childhood illiteracy"</em></div><div class="p--20 col--white">- Techcrunch</div></div></div><div class="slide-2 w-slide"><div class="press_wrap"><div class="p--26 col--turq-light"><em>"Ello can understand a child in a way technology has been unable to before."</em></div><div class="p--20 col--white">- eSchool News</div></div></div></div><div class="left-arrow-3 w-slider-arrow-left"><div class="w-icon-slider-left"></div></div><div class="right-arrow-3 w-slider-arrow-right"><div class="w-icon-slider-right"></div></div><div class="slide-nav-awards w-slider-nav w-round"></div></div><div class="w-embed"><style> .slide-nav-awards .w-slider-dot { background: #CFFAFA00; border:1px solid #CFFAFA; margin-left: 8px!important; margin-right: 8px!important;} .slide-nav-awards .w-slider-dot.w-active { background: #CFFAFA; } img { pointer-events: none } </style></div><div class="awards__block"><div class="press__title"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/654a00515f0353d48dab1de0_Decor%20Left.svg" loading="lazy" alt=""/><h2 class="h--26 col--white">Awards</h2><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/654a00872c541eaf45011cfe_Group%201171274024.svg" loading="lazy" alt=""/></div><div class="awards__wrapper"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6569ec790b84f3bd1932b898_GSV%20Cup%20Badge.svg" loading="lazy" alt="" class="awards__logo"/><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6569ec258fcbe113aabae731_ED-TECH-Awards-Horizontal-RGB%20copy%201.png" loading="lazy" alt="" class="awards__logo"/><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/6569ec24569ab52fa0562b8b_MCA%20Badge.svg" loading="lazy" alt="" class="awards__logo"/><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/65dc098937b6d056d839bcd6_CBInsights%20Badge%20UPD%20(1).png" loading="lazy" alt="" class="awards__logo"/><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/65dc0908bdbb9aca787b86f4_HolonIQ%20Badge%20UPD.png" loading="lazy" alt="" class="awards__logo"/></div></div></div></div></section><section class="section"><div class="w-layout-blockcontainer container position_static w-container"><div class="reading_fights__content"><h2 class="h--36 align--center col--slate-grey">Goodbye Reading Fights</h2><div class="reading_fights__grid"><div id="w-node-_251e7f56-064f-08e8-9d02-6fc04a2f368a-34d04874"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/654a08538be62eb1c1e4cda2_Child%20Image%203%20Desktop.png" loading="lazy" sizes="(max-width: 767px) 100vw, (max-width: 1919px) 50vw, 840px" srcset="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/654a08538be62eb1c1e4cda2_Child%20Image%203%20Desktop-p-500.png 500w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/654a08538be62eb1c1e4cda2_Child%20Image%203%20Desktop-p-800.png 800w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/654a08538be62eb1c1e4cda2_Child%20Image%203%20Desktop-p-1080.png 1080w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/654a08538be62eb1c1e4cda2_Child%20Image%203%20Desktop-p-1600.png 1600w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/654a08538be62eb1c1e4cda2_Child%20Image%203%20Desktop.png 1680w" alt="" class="image-43"/></div><div id="w-node-_251e7f56-064f-08e8-9d02-6fc04a2f368c-34d04874" class="reading__fights_text"><div class="reading_fights__item"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/654a08131f65ea9445ea04bd_Checkmark%20Icon%20(1).svg" loading="lazy" alt="" class="reading__fights__list_icon"/><div class="p--20 weigth--500">Remove the pressure of an adult watching over</div></div><div class="reading_fights__item"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/654a08131f65ea9445ea04bd_Checkmark%20Icon%20(1).svg" loading="lazy" alt="" class="reading__fights__list_icon"/><div class="p--20 weigth--500">Ello is patiently there by their side, helping at their pace</div></div><div class="reading_fights__item"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/654a08131f65ea9445ea04bd_Checkmark%20Icon%20(1).svg" loading="lazy" alt="" class="reading__fights__list_icon"/><div class="p--20 weigth--500">Step back and give your child the confidence to read</div></div></div></div></div></div></section><section class="section bg--whitesmoke"><div class="container is-faq"><div class="faq__content"><div class="faq__heading align--center"><h1 class="h--36 align-left-mobile">Frequently Asked Questions</h1></div><div class="faq__tabs"><div data-duration-in="300" data-duration-out="100" data-current="Tab 3" data-easing="ease" class="faq__tab w-tabs"><div data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb0c" class="faq__tab-menu w-tab-menu"><a data-w-tab="Tab 3" class="faq__tab-links w-inline-block w-tab-link w--current"><div>Membership</div></a><a data-w-tab="Tab 6" class="faq__tab-links w-inline-block w-tab-link"><div>Gift Boxes</div></a><a data-w-tab="Tab 1" class="faq__tab-links w-inline-block w-tab-link"><div>Ello App</div></a><a data-w-tab="Tab 2" class="faq__tab-links w-inline-block w-tab-link"><div>Ello Books</div></a><a data-w-tab="Tab 4" class="faq__tab-links w-inline-block w-tab-link"><div>Privacy and Security</div></a><a data-w-tab="Tab 5" class="faq__tab-links last w-inline-block w-tab-link"><div>Shipping and Returns</div></a></div><article id="faqs" class="faq__tab-content w-tab-content"><div data-w-tab="Tab 3" class="w-tab-pane w--tab-active"><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><div id="how-much-is-ello" data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb21" class="faq__block"><div class="faq_question__focusable"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>How much is Ello?</div></div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>There are two currently available versions of Ello.</p><ol role="list"><li>Ello with e-books: the fully digital experience is $14.99 per month.</li><li>Ello with paperbacks: this is $39.99 per month.</li></ol><p>*promotions and coupons vary so you may see a different amount.</p><p><br/>If you're looking to start reading today without the AI coaching experience, check out our <a href="https://ello.com/books" target="_blank">free public library with 700+ decodable e-books!</a>”</p></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div id="discount-access-for-ebt-snap-participants" data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb21" class="faq__block"><div class="faq_question__focusable"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>Discount access for EBT/SNAP participants?</div></div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>Ello Access is our special discount program designed to support families who are part of government programs. We believe every child deserves the opportunity to become a confident reader, and Ello Access makes our digital reading experience more affordable.<br/><br/>Eligible customers will receive $12 off per month on the Ello Digital subscription, reducing the monthly cost from $14.99 to just $2.99.<br/>‍</p><p><strong>HOW TO APPLY:</strong></p><p>To apply for Ello Access, please follow these steps:</p><ol start="1" role="list"><li>Fill out the Ello Access form: <a href="https://airtable.com/app3xRv9ffTDDoJZ3/pagQKLQ2bCLBkh3IF/form" target="_blank">Ello Access Form</a></li><li>Upload proof of eligibility: You'll need to provide proof of your SNAP or EBT program participation (such as a photo of your EBT card).</li><li>Review period: We will review your submission within 1 business day.</li><li>Receive your discount: If approved, we'll email you a unique coupon code to get Ello at $2.99 per month (instead of the regular $14.99 per month)</li></ol><p><br/>You qualify if you have an EBT card, or are enrolled in programs such as Supplemental Security Income (SSI), SNAP, Medicaid, Direct Express Debit Card (DE), Temporary Assistance for Needy Families (TANF), National School Lunch Program (NSLP), Low Income Home Energy Assistance Program (LIHEAP), Women, Infants, and Children program (WIC), Tribal assistance eligibility letter (TTANF), or Puerto Rico's Nutrition Assistance Program (NAP).</p></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div id="whats-included-in-my-membership-2" data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb21" class="faq__block"><div class="faq_question__focusable"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>What’s included in my membership?</div></div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>Ello with E-books:</p><ul role="list"><li>Full App access with digital coaching powered by Adaptive Learn Technology</li><li>Ello’s library of decodable books</li><li>Digital prizes for your child’s progress</li></ul><p><br/></p><p>Ello with paperbacks:</p><ul role="list"><li>All of the above benefits of the fully digital version</li><li>5 perfectly leveled books per month shipped to your home to read with the app</li><li>Physical prize for meeting the previous month’s in-app star goal</li></ul><p></p></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div id="how-many-children-can-i-add-to-a-subscription" data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb21" class="faq__block"><div class="faq_question__focusable"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>How many children can I add to a subscription?</div></div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>You can add up to 3 reader profiles.</p><p></p></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div id="what-age-range-is-ello-designed-for-2" data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb21" class="faq__block"><div class="faq_question__focusable"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>What age range is Ello designed for?</div></div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>Right now, Ello offers books on reading levels Kindergarten to 3rd grade. We are adding more books all the time so if your child is beyond this or a pre-reader, check back for more updates! Ello is not suited for pre-readers who are not yet decoding basic words.<br/></p><p>Generally, Ello works best for children 4–8 years of age but it depends on their reading ability. If they can read the sentence “I am a cat,” they are ready for our earliest level of books! </p><p></p></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div id="how-many-books-does-my-child-get" data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb21" class="faq__block"><div class="faq_question__focusable"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>How many books does my child get?</div></div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>At the start, your child will have access to an initial digital library with at least 16 books. As they progress through each quest, they’ll unlock an additional 3 to 5 books tailored to their reading level.</p><p>Each quest is like a classroom lesson: they give clear instructions, independent reading materials, and practice activities. With each quest, your child unlocks more engaging content to support their reading journey.</p></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div id="does-ello-have-a-referral-program" data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb21" class="faq__block"><div class="faq_question__focusable"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>Does Ello have a referral program?</div></div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>Yes! Ello subscribers have the opportunity to refer new customers to the app in exchange for rewards.<br/>‍</p><p>Here’s how it works:<br/>‍</p><ul role="list"><li>Every customer receives a unique referral link when they sign up for Ello (it can be found in “My Account” on the Ello website or in the app)</li><li>Share that link with friends, family, teachers, or anyone else</li><li>When someone signs up using your unique link, you’ll be notified by email that someone has started a free trial with Ello</li><li>If that person finishes their free trial and becomes an Ello subscriber, they will get their first month free, and you will get a free month off your Ello subscription</li><li>The credit for your free month will be applied to your next monthly payment. If you are on an annual plan, your next bill will be reduced by $14.99</li><li>For every new customer you refer, you receive an additional free month. There is no limit to how many free months you can earn</li></ul></div></div></div></div></div></div></div><div class="faq__bottom"><div>Other questions?<br/>Email <a href="mailto:support@ello.com" class="elo-link">support@ello.com</a> or text <span class="elo-nowrap">(415) 214 8119</span></div></div></div><div data-w-tab="Tab 6" class="w-tab-pane"><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><article id="what-is-the-return-policy-for-gift-boxes" data-w-id="4892380c-bf62-0d43-8efd-1d2814760775" class="faq__block"><div class="faq_question__focusable"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>What is the return policy for gift boxes? </div></div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>Returns can be made within 60 days of purchase for a full refund; return shipping costs are the responsibility of the customer. Please email <a href="mailto:support@ello.com">support@ello.com</a> for our shipping address. </p><p>‍</p><p><em>Return packages must include:</em></p><p>Return details: full name; email and shipping address on original order; reason for return</p><p>Items in original packaging and in original condition. Tracking must be provided for lost package claims.</p></div></div></div></article></div><div role="listitem" class="w-dyn-item"><article id="when-will-my-gift-box-ship" data-w-id="4892380c-bf62-0d43-8efd-1d2814760775" class="faq__block"><div class="faq_question__focusable"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>When will my gift box ship? </div></div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>At checkout, you’ll see an estimated shipping window. We offer free shipping for our gift boxes, with an option to upgrade to priority shipping if you prefer.</p></div></div></div></article></div><div role="listitem" class="w-dyn-item"><article id="will-i-get-a-tracking-number-for-my-gift-box" data-w-id="4892380c-bf62-0d43-8efd-1d2814760775" class="faq__block"><div class="faq_question__focusable"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>Will I get a tracking number for my gift box? </div></div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>We will email you with your tracking number as soon as your gift box ships from our warehouse.</p></div></div></div></article></div><div role="listitem" class="w-dyn-item"><article id="how-are-the-gift-box-books-selected" data-w-id="4892380c-bf62-0d43-8efd-1d2814760775" class="faq__block"><div class="faq_question__focusable"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>How are the gift box books selected?</div></div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>Our team of literacy experts hand-selected a set of five classic, beloved books that include a range of reading levels in each grade bundle. <strong> </strong></p></div></div></div></article></div><div role="listitem" class="w-dyn-item"><article id="how-will-the-gift-card-in-the-ello-gift-box-work-with-membership" data-w-id="4892380c-bf62-0d43-8efd-1d2814760775" class="faq__block"><div class="faq_question__focusable"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>How will the Gift Card in the Ello gift box work with membership?</div></div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>Each Gift Box will come with a physical gift card inside. Gift receivers will redeem their gift card via a special website (link to come) for three months off of an Ello with E-books monthly subscription. They will not only receive access to Ello’s coaching for the full library of over 800 decodable books, but also for the five physical books in their box!</p></div></div></div></article></div></div></div><div class="faq__bottom"><div>Other questions?<br/>Email <a href="mailto:support@ello.com" class="elo-link">support@ello.com</a> or text <span class="elo-nowrap">(415) 214 8119</span></div></div></div><div data-w-tab="Tab 1" class="w-tab-pane"><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><div data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb31" class="faq__block"><div class="faq_question__focusable"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>How does the Ello app work?</div></div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>Ello helps early readers break down learning barriers by combining artificial intelligence and speech recognition technology to make Ello come to life. Ello is a revolutionary state-of-the-art interactive reading buddy who listens to your child read out loud. Ello provides support when your child needs help reading, gentle corrections when they make errors, and motivation to keep your child engaged. Appropriately leveled books will be automatically loaded into the app for you!</p><p></p></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb31" class="faq__block"><div class="faq_question__focusable"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>How does my child use Ello?</div></div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>At the simplest level, Ello is just like a game they play on an iPad or other device. It’s designed to be easy for kids to use, and all they need to do is tap a book and start reading. When they get stuck on a word, they just tap it for help from Ello. As they complete quests, Ello will challenge them a little more each time, and they’ll unlock new, engaging content to keep them moving along their journey.</p></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb31" class="faq__block"><div class="faq_question__focusable"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>How does Ello keep my child engaged?</div></div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>As your child reads, Ello brings the story to life, provides words of encouragement, and helps them if they get stuck so they don't get frustrated. </p><p>We use behavioral psychology and a growth mindset paradigm to keep your child encouraged, help their confidence soar, and build a love of reading. <br/></p><p>Ello offers a reward system as well. In this system, children collect stars and badges, leading up to a completion prize that is either delivered digitally, included in the next box, or both!</p></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb31" class="faq__block"><div class="faq_question__focusable"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>My child is reading the words wrong but Ello isn’t correcting them. What’s going on?</div></div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>Since children can get easily discouraged, Ello leans on the lenient side. We recommend sitting with your child when they read and helping with some of these corrections yourself. </p><p></p></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb31" class="faq__block"><div class="faq_question__focusable"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>Is Ello good for kids with dyslexia?</div></div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>Ello’s instructional method was developed by reading specialists with backgrounds in dyslexia intervention and uses direct, explicit, and sequential phonics instruction. This is exactly what research shows works for helping children with dyslexia learn how to read. Ello is not a comprehensive curriculum or intervention model for dyslexia, it’s a great supplement and we have numerous children with dyslexia using Ello with great success.</p></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb31" class="faq__block"><div class="faq_question__focusable"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>What literacy strategies do you use to support my child?</div></div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>Ello uses proven, phonics-based reading strategies to help your child decode words and develop fluency. </p><p></p></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb31" class="faq__block"><div class="faq_question__focusable"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>What device is required for Ello?</div></div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>The Ello app works on iPhones and iPads running iOS 14 and newer. For a complete list, <a href="https://www.helloello.com/supported-devices">click here</a>. Please note that Ello does not currently work on laptops or desktop computers.</p></div></div></div></div></div></div></div><div class="faq__bottom"><div>Other questions?<br/>Email <a href="mailto:support@ello.com" class="elo-link">support@ello.com</a> or text <span class="elo-nowrap">(415) 214 8119</span></div></div></div><div data-w-tab="Tab 2" class="w-tab-pane"><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><div data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb41" class="faq__block"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>What kind of books are in the app?</div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>Our digital library has different types of books that are based on the Science of Reading to support your child’s literacy development.</p><ol role="list"><li><strong>Decodable books. </strong>These are books designed to help phonetic skills, encouraging independent reading, reinforcing phonics rules, and building confidence.</li><li><strong>Turn-taking books. </strong>These books turn reading into a partner activity, with Ello reading a piece then your child taking a turn. It creates a fun and interactive experience that boosts listening skills, comprehension, and vocabulary.</li><li><strong>Storytime books. </strong>All about fun! Unleash your child’s creativity by crafting their own stories. Ello will read their creations aloud, giving your kid a chance to tackle challenging words and see their progress in action.</li><li><strong>Physical books. </strong>We have a collection of physical books, including beloved classics, that are synced to the Ello app, and available for an additional fee.</li></ol></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb41" class="faq__block"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>Where do your books come from?</div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>Our physical books are mostly favorite classics. We get them from publishers and you might even already own some of them.</p><p>Our e-books in the Ello app come from a special team of authors who specialize in reading education. They are created with the science of reading in mind.</p></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb41" class="faq__block"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>What types of physical books do you send?</div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>Every box of books has to meet three criteria: <br/>‍</p><ol role="list"><li>Highly engaging</li><li>Just the right level for your child’s reading ability</li><li>Match common age-based interests <br/>‍</li></ol><p>We believe that fantastic books create enthusiastic readers and we work with reading specialists to source classic beloved books and new undiscovered gems. The best part is that we take the guesswork out of finding books that are "just right" for your child – ones that are not too easy and not too hard.</p><p></p></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb41" class="faq__block"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>How do you determine my child's reading level?</div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>It’s easy! We’ll ask you a short series of questions after you sign up, and use the answers to estimate your child’s reading level. As they make their way through the program, Ello will automatically adjust to match their level.</p><p>If you ever feel the books are too easy or too hard, you can update your child's reading level <a href="https://portal.helloello.com/account/profiles">here</a>.</p></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb41" class="faq__block"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>What does it mean that a book is ‘just right’ for my child? ‍</div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>If a child is reading on the appropriate level, they should make 1-10 mistakes per book. Any more than this and we find they get frustrated and overwhelmed. Less mistakes and we find they get bored and aren’t engaged.</p><p>By answering a few short questions, we can help determine your child’s appropriate developmental reading level. We are also happy to set the reading level to whatever they are reading at school, as determined by their teacher. </p><p></p></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb41" class="faq__block"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>The books are too hard or too easy. How do I change the reading level for my child?</div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>No problem! We want each child to have the best experience possible. This means making sure they are reading at the right level for their abilities. You can change your child's reading level <a href="https://portal.helloello.com/account/profiles">here</a>. If you have any trouble, feel free to text Customer Support for assistance.</p></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb41" class="faq__block"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>When I unlock new books, will we still be able to read the old ones?</div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>Yes! The books will stay available in the app so you can enjoy them over and over again.</p><p></p></div></div></div></div></div></div></div><div class="faq__bottom"><div>Other questions?<br/>Email <a href="mailto:support@ello.com" class="elo-link">support@ello.com</a> or text <span class="elo-nowrap">(415) 214 8119</span></div></div></div><div data-w-tab="Tab 4" class="w-tab-pane"><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><div data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb51" class="faq__block"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>What data do you collect?</div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>If you choose to allow it, we process the audio of your child reading so that Ello can provide real-time support and motivation, and so your child can access certain features of the app, such as listening to themselves read. Separately, you can opt-in to give us access to this data so that we can improve Ello. <br/>‍</p><p>We also collect data of your child's progress to provide the service (for example the rewards).<br/>‍</p><p>Finally, we collect anonymous and aggregated usage data. See our privacy policy for full details.</p></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb51" class="faq__block"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>What do you do with the data you collect?</div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>It is up to you on what data we collect - it is optional. You will be asked if you would like to opt-in to data collection after downloading the app. <br/>‍</p><p>All data is anonymous and aggregated and used to improve the product.</p><p></p></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb51" class="faq__block"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>Do you sell the data that you collect?</div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>No. Never.</p><p></p></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb51" class="faq__block"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>Do you have ads in the app?</div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>No. Never.</p><p></p></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb51" class="faq__block"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>How secure is the data you collect?</div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>It's very secure. We use industry-leading encryption and security.</p><p></p></div></div></div></div></div></div></div><div class="faq__bottom"><div>Other questions?<br/>Email <a href="mailto:support@ello.com" class="elo-link">support@ello.com</a> or text <span class="elo-nowrap">(415) 214 8119</span></div></div></div><div data-w-tab="Tab 5" class="w-tab-pane"><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><div data-w-id="e8e28460-e1ba-9ee2-f441-607c9f1beb61" class="faq__block"><div class="faq__question"><div class="faq__question-icon"><img alt="" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f374_Vector%2017.svg" class="tr-faq-question-icon-img"/></div><div>When does the box ship?</div></div><div class="faq__answer"><div class="faq__answer-inner"><div class="p--20 col--grey w-richtext"><p>In most cases, your first Ello box will ship the business day after your order or monthly renewal. Occasionally, we may have some questions about your child’s reading level or your shipping address. If that is the case, we will reach out by email. We will also send an email confirmation with a tracking link so you can watch the shipment of your box. Once sent, you should receive your box within 2-8 business days via USPS Media Mail.</p><p></p></div></div></div></div></div></div></div><div class="faq__bottom"><div>Other questions?<br/>Email <a href="mailto:support@ello.com" class="elo-link">support@ello.com</a> or text <span class="elo-nowrap">(415) 214 8119</span></div></div></div></article></div></div></div></div><div class="bottom-banner-wrapper"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f3b6_Image%20(3).png" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f3b6_Image%2520(3)-p-500.png 500w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f3b6_Image%2520(3)-p-800.png 800w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f3b6_Image%2520(3)-p-1080.png 1080w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f3b6_Image%20(3).png 1153w" alt="" class="faq--banner-mbl"/><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f3ab_Image%20(7).png" loading="lazy" sizes="(max-width: 479px) 0px, 100vw" srcset="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f3ab_Image%2520(7)-p-500.png 500w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f3ab_Image%2520(7)-p-800.png 800w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f3ab_Image%2520(7)-p-1080.png 1080w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f3ab_Image%2520(7)-p-1600.png 1600w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f3ab_Image%2520(7)-p-2000.png 2000w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f3ab_Image%2520(7)-p-2600.png 2600w, https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f3ab_Image%2520(7)-p-3200.png 3200w" alt="" class="faq--banner-dsk"/></div></section><section id="about" class="section bg--white-grey"><div class="team__content"><div class="container is--team"><div class="team__heading align--center"><div class="team__title"><h2 class="h--36 col--slate-grey">Designed by experts to maximize your child’s reading potential</h2></div><div class="p--20 col--grey">We did all the research so you don’t have to. Ello is designed by a team of experts, academics, researchers, and child psychologists to make sure it is exactly what your child needs and loves.</div></div></div><div class="container no__padding_mobile"><div class="w-dyn-list"><div role="list" class="elo-member-list--v2 w-dyn-items"><div role="listitem" class="collection-item w-dyn-item"><div data-w-id="251e7f56-064f-08e8-9d02-6fc04a2f36a7" class="team__member"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edab/652e0352ad50feae8734f4bd_elizabeth-about-helloello.jpg" loading="lazy" alt="" sizes="(max-width: 767px) 120px, (max-width: 991px) 25vw, (max-width: 1279px) 23vw, 275px" srcset="https://cdn.prod.website-files.com/652e0352ad50feae8734edab/652e0352ad50feae8734f4bd_elizabeth-about-helloello-p-500.jpeg 500w, https://cdn.prod.website-files.com/652e0352ad50feae8734edab/652e0352ad50feae8734f4bd_elizabeth-about-helloello.jpg 600w" class="member__img"/><div class="elo-member-item-bottom"><div class="elo-member-item-bottom-inner"><div class="elo-member-item-name">Dr. Elizabeth Adams</div><div class="p--14 m__13">Clinical Child Psychologist and expert in child behaviour</div><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/654a116d08f8ca887f54f168_Frame%206721.svg" loading="lazy" alt="" class="team__arrow"/></div></div></div><div style="display:none;opacity:0" class="modal-team"><div style="opacity:0;-webkit-transform:translate3d(0, 100px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 100px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 100px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 100px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="elo-modal-team-window"><div class="elo-modal-team-content"><div class="elo-modal-team-left"><div class="elo-modal-team-left-photo"><div style="background-image:url("https://cdn.prod.website-files.com/652e0352ad50feae8734edab/652e0352ad50feae8734f4bd_elizabeth-about-helloello.jpg")" class="team__item-photo-avatar v__2"></div><div class="elo-modal-team-name-info"><div class="elo-team-item-name">Dr. Elizabeth Adams</div><div class="p--16 col--dark-grey"> Co-Founder, CXO</div></div></div></div><div class="elo-modal-team-right"><div class="w-richtext"><p>Elizabeth is a clinical psychologist who specializes in child development, child behavior, and working with children and families in community settings, schools, clinics, and hospitals. She has worked with children and families for over 15 years. She provides training and education to students and professionals, has presented at national and international conferences, has published articles and book chapters on child development, and has been interviewed by magazines and radio programs on a variety of parent topics. She lives in Northern Virginia with her husband, two children, and labrador.</p><p>‍</p><p>Favorite Children’s Book: Where the Wild Things Are</p></div></div></div><div data-w-id="251e7f56-064f-08e8-9d02-6fc04a2f36b9" class="modal-close"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734efc6_close-x.svg" class="modal-close-x"/></div></div></div></div><div role="listitem" class="collection-item w-dyn-item"><div data-w-id="251e7f56-064f-08e8-9d02-6fc04a2f36a7" class="team__member"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edab/652e0352ad50feae8734f4ad_Lauren-helloello.jpg" loading="lazy" alt="" sizes="(max-width: 767px) 120px, (max-width: 991px) 25vw, (max-width: 1279px) 23vw, 275px" srcset="https://cdn.prod.website-files.com/652e0352ad50feae8734edab/652e0352ad50feae8734f4ad_Lauren-helloello-p-500.jpeg 500w, https://cdn.prod.website-files.com/652e0352ad50feae8734edab/652e0352ad50feae8734f4ad_Lauren-helloello.jpg 600w" class="member__img"/><div class="elo-member-item-bottom"><div class="elo-member-item-bottom-inner"><div class="elo-member-item-name">Lauren Sittel</div><div class="p--14 m__13">MS in Reading Education, 15-year educator, Orton-Gillingham trained</div><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/654a116d08f8ca887f54f168_Frame%206721.svg" loading="lazy" alt="" class="team__arrow"/></div></div></div><div style="display:none;opacity:0" class="modal-team"><div style="opacity:0;-webkit-transform:translate3d(0, 100px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 100px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 100px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 100px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="elo-modal-team-window"><div class="elo-modal-team-content"><div class="elo-modal-team-left"><div class="elo-modal-team-left-photo"><div style="background-image:url("https://cdn.prod.website-files.com/652e0352ad50feae8734edab/652e0352ad50feae8734f4ad_Lauren-helloello.jpg")" class="team__item-photo-avatar v__2"></div><div class="elo-modal-team-name-info"><div class="elo-team-item-name">Lauren Sittel</div><div class="p--16 col--dark-grey">Senior Curriculum Specialist</div></div></div></div><div class="elo-modal-team-right"><div class="w-richtext"><p>Lauren has been teaching and tutoring in the reading field since 2004, and has worked with students from preschool through college. She has a B.A. in English from California Polytechnic University, San Luis Obispo, and her M.S. in Education with an emphasis in Reading Instruction from California State University, Fullerton. Lauren has training in the Orton-Gillingham method of instruction and is actively involved in the Science of Reading movement so that all children, including those of diverse backgrounds and neurologies, can become strong, motivated readers.</p><p>‍</p><p>She lives in Southern California surrounded by a large extended family, including 8 nieces and nephews under age 4. They are all budding bookworms, at least according to their doting aunt.</p><p>‍</p><p>Favorite Children’s Book: Charlotte’s Web</p></div></div></div><div data-w-id="251e7f56-064f-08e8-9d02-6fc04a2f36b9" class="modal-close"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734efc6_close-x.svg" class="modal-close-x"/></div></div></div></div><div role="listitem" class="collection-item w-dyn-item"><div data-w-id="251e7f56-064f-08e8-9d02-6fc04a2f36a7" class="team__member"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edab/652e0352ad50feae8734f4f5_Nick%20Haber%20headshot.jpeg" loading="lazy" alt="" sizes="(max-width: 767px) 120px, (max-width: 991px) 25vw, (max-width: 1279px) 23vw, 275px" srcset="https://cdn.prod.website-files.com/652e0352ad50feae8734edab/652e0352ad50feae8734f4f5_Nick%2520Haber%2520headshot-p-500.jpeg 500w, https://cdn.prod.website-files.com/652e0352ad50feae8734edab/652e0352ad50feae8734f4f5_Nick%20Haber%20headshot.jpeg 800w" class="member__img"/><div class="elo-member-item-bottom"><div class="elo-member-item-bottom-inner"><div class="elo-member-item-name">Nick Haber</div><div class="p--14 m__13">Professor of Education and Computer Science @ Stanford</div><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/654a116d08f8ca887f54f168_Frame%206721.svg" loading="lazy" alt="" class="team__arrow"/></div></div></div><div style="display:none;opacity:0" class="modal-team"><div style="opacity:0;-webkit-transform:translate3d(0, 100px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 100px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 100px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 100px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="elo-modal-team-window"><div class="elo-modal-team-content"><div class="elo-modal-team-left"><div class="elo-modal-team-left-photo"><div style="background-image:url("https://cdn.prod.website-files.com/652e0352ad50feae8734edab/652e0352ad50feae8734f4f5_Nick%20Haber%20headshot.jpeg")" class="team__item-photo-avatar v__2"></div><div class="elo-modal-team-name-info"><div class="elo-team-item-name">Nick Haber</div><div class="p--16 col--dark-grey">Advisor</div></div></div></div><div class="elo-modal-team-right"><div class="w-richtext"><p>Nick Haber is an Assistant Professor at the Stanford Graduate School of Education, and by courtesy, Computer Science. After receiving his PhD in mathematics on Partial Differential Equation theory, he worked on Sension (with Tom and Catalin), an EdTech company. He then worked with Catalin on the Autism Glass Project at Stanford, a research effort that employs wearable technology and computer vision in a tool for children with autism. Aside from such work on learning and therapeutic tools, he and his research group develop artificial intelligence systems meant to mimic and model the ways people learn early in life, exploring their environments through play, social interaction, and curiosity.</p><p>‍</p><p>Favorite Children’s Book: Roxaboxen by Alice McLerran</p></div></div></div><div data-w-id="251e7f56-064f-08e8-9d02-6fc04a2f36b9" class="modal-close"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734efc6_close-x.svg" class="modal-close-x"/></div></div></div></div><div role="listitem" class="collection-item w-dyn-item"><div data-w-id="251e7f56-064f-08e8-9d02-6fc04a2f36a7" class="team__member"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edab/652e0352ad50feae8734f468_headshot_2019.jpg" loading="lazy" alt="" class="member__img"/><div class="elo-member-item-bottom"><div class="elo-member-item-bottom-inner"><div class="elo-member-item-name">Michael Auli</div><div class="p--14 m__13">Lead speech scientist @ Meta</div><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/654a116d08f8ca887f54f168_Frame%206721.svg" loading="lazy" alt="" class="team__arrow"/></div></div></div><div style="display:none;opacity:0" class="modal-team"><div style="opacity:0;-webkit-transform:translate3d(0, 100px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 100px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 100px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 100px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="elo-modal-team-window"><div class="elo-modal-team-content"><div class="elo-modal-team-left"><div class="elo-modal-team-left-photo"><div style="background-image:url("https://cdn.prod.website-files.com/652e0352ad50feae8734edab/652e0352ad50feae8734f468_headshot_2019.jpg")" class="team__item-photo-avatar v__2"></div><div class="elo-modal-team-name-info"><div class="elo-team-item-name">Michael Auli</div><div class="p--16 col--dark-grey">Advisor</div></div></div></div><div class="elo-modal-team-right"><div class="w-richtext"><p>Michael Auli is an industry scientist based in Menlo Park, California. His work spans machine learning, speech, and NLP, and he helped create projects such as wav2vec/data2vec, the widely used fairseq toolkit, the first modern feed-forward seq2seq models outperforming RNNs for NLP, and several top-ranked submissions at the WMT news translation task in 2018 and 2019. Before that, Michael was at Microsoft Research, where he did early work on neural machine translation and using neural language models for conversational applications. During his PhD at the University of Edinburgh, he worked on natural language processing and parsing. </p><p>‍</p><p>Favorite Children’s Book: The Adventures of Tom Sawyer</p></div></div></div><div data-w-id="251e7f56-064f-08e8-9d02-6fc04a2f36b9" class="modal-close"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734efc6_close-x.svg" class="modal-close-x"/></div></div></div></div></div></div></div></div></section></div></div><div class="footer"><div class="container"><div class="footer__top"><div class="footer__download-apps"><div class="footer__download-apps-grid"><a href="https://apps.apple.com/us/app/read-with-ello/id1536720182" class="footer__download-apps-links w-inline-block"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f21e_apple-app-store-badge.svg" loading="lazy" alt=""/></a><a href="https://play.google.com/store/apps/details?id=com.trustle.ello&hl=en_US&gl=US" class="footer__download-apps-links w-inline-block"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f218_google-play-badge.svg" loading="lazy" alt=""/></a><a href="https://www.amazon.com/gp/product/B09NYR72SP" class="footer__download-apps-links w-inline-block"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f230_amazon-appstore-badge.svg" loading="lazy" alt=""/></a></div></div><div class="footer__brand-wrapper"><a href="/" aria-current="page" class="footer__left-brand w-inline-block w--current"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734f0fe_ello-icom.svg" loading="lazy" alt="" class="footer-logo"/></a><div>Ello is a Public Benefit Corporation</div></div><div class="footer__left-flex"><div class="footer__right-col1"><a href="https://www.reviews.io/product-reviews/store/ello/Ello-Monthly-Subscription" target="_blank" class="footer__top-links first">Ello Reviews</a><a href="/about" class="footer__top-links">About Us</a><a href="https://jobs.ashbyhq.com/ello" class="footer__top-links">Jobs</a><a href="/ello-for-schools" class="footer__top-links">For Teachers</a><a href="https://www.facebook.com/groups/readwithelloparents/" class="footer__top-links">Community</a><a href="/research" class="footer__top-links">Research</a><a href="mailto:support@ello.com" class="footer__top-links is--last-link">Contact Us</a></div></div><div class="footer__right-flex"><div class="footer__right-col1"><a href="/affiliate" class="footer__top-links is--btn hide">Referral Program</a></div><div class="footer__right-col2"><div id="w-node-dbc1b113-040e-855d-d663-992810c74427-54730589" class="footer__bottom-scial"><a href="https://www.instagram.com/readwithello" target="_blank" class="footer__social-links w-inline-block"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734efc5_instagram-WHITE.svg" loading="lazy" alt="" class="footer__social-links-icon"/></a><a href="https://www.facebook.com/readwithello/" target="_blank" class="footer__social-links is-last w-inline-block"><img src="https://cdn.prod.website-files.com/652e0352ad50feae8734edac/652e0352ad50feae8734efc9_facebook-logo-WHITE.svg" loading="lazy" alt="" class="footer__social-links-icon"/></a></div></div></div></div><div class="footer__bottom"><div id="w-node-_38f64a5d-e7b2-74af-a64e-2363547305a2-54730589" class="footer__bottom-cols middle"><div>© 2023 Ello Technology, Inc. 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