Breakfast ETF

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style="background-image:url(https://insights.ultumus.com/hubfs/melissa-walker-horn-URSho6okPfs-unsplash.jpg);"> <div class="inner"> <div class="page-center"> <p id="hubspot-topic_data"> <a class="topic-link" href="https://insights.ultumus.com/topic/news">News</a> <span class="separator">,</span> <a class="topic-link" href="https://insights.ultumus.com/topic/etf">etf</a> <span class="separator">,</span> <a class="topic-link" href="https://insights.ultumus.com/topic/bernie-thurston">bernie thurston</a> <span class="separator">,</span> <a class="topic-link" href="https://insights.ultumus.com/topic/direxion">direxion</a> <span class="separator">,</span> <a class="topic-link" href="https://insights.ultumus.com/topic/breakfast">breakfast</a> <span class="separator">,</span> <a class="topic-link" href="https://insights.ultumus.com/topic/future">future</a> </p>  <div class="custom-post-title"><h1><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Breakfast ETF</span></h1></div> <div class="blog-listing-wrapper style-one cell-wrapper"> <a class="blog-listing-author" href="https://insights.ultumus.com/author/bernie-thurston">By <span>Bernie Thurston</span></a> <div class="date"> June 03, 2022 </div> </div> </div> </div> </div> <div class="blog-detail-wraper"> <div class="share fixedsocailmedia-block"> <ul> <li> <a href="https://twitter.com/intent/tweet?url={url}&text={title}" class="social-twi" title="Twitter" target="_blank"> <i class="fa fa-twitter"></i> </a> </li> <li> <a href="https://www.linkedin.com/shareArticle?mini=true&url={url}&title={title}" class="social-lin" title="Linkedin" target="_blank"> <i class="fa fa-linkedin-square"></i> </a> </li> </ul> </div> <div class="container"> <div class="row-fluid"> <div class="span10 blog-post-section"> <div class="widget-type-blog_content"> <div class="blog-listing-wrapper cell-wrapper"> <div class="blog-section"> <div class="blog-post-wrapper cell-wrapper"> <div class="section post-body"> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p><strong><span>Direxion launches breakfast commodities ETF</span></strong></p> <p><span>Direxion, the leveraged and inverse ETF specialist, has launched a commodity futures ETF that targets breakfast-related commodities.</span></p> <p> </p> <p><span>The Direxion Breakfast Commodities Strategy ETF (BRKY) tracks the S&P GSCI Dynamic Roll Breakfast (OJ 5% Capped) Index.</span></p> <br><br><br> <div> </div> <div> <p><span>The index is made of futures contracts for six commodities: corn, coffee, lean hogs, orange juice concentrate, sugar, and wheat. The commodities are weighted by production, which gives the following weights: Corn 40.58%. Wheat 29.41%. Lean Hogs 10.37%. Sugar 9.28%. Coffee 5.58%. OJ 4.78%.</span></p> <p> </p> <p><span>The logic for targeting these commodities is that they are all seeing their prices rise thanks to global inflation. Inflation is mostly being driven by Russia’s commodity export ban, which has hobbled global supply.</span></p> <p> </p> <p><span>The index allows for a flexible rolling strategy, with annual rebalances.</span></p> <p> </p> <p><span>The fund charges 0.70%.</span></p> <p> </p> <p><strong><span>Bernie’s commentary – brilliant </span></strong></p> <p><span>I don’t remember the last time I saw an ETF nail the marketing component so thoroughly. The ticker: BRKY. It’s brilliant. The fund name: Breakfast ETF. Fantastic. And even the whole concept of organising a commodity ETF around breakfast is a great idea. It makes these obscure futures-based ETFs at once more relatable and more newsworthy.</span></p> <p> </p> <p><span>The timing of the launch is also practically perfect. Inflation is here to stay, thanks to Russia’s war with Ukraine and Russia’s export ban on its commodities. As Russia has gone to war, most of the English language media has been a bit propagandistic in its coverage. The media has systematically underplayed just how serious and long-term commodity inflation will be because of Russian supply exiting word trade. It will hit poorer countries the hardest, as they rely on Russian exports. Russia’s export ban on grain in 2010 – 2011 is often cited as one of the causes of the Arab Spring.</span></p> <p> </p> <p><span>What is more, as the ETF uses futures it gives investors access to something they cannot so easily access themselves. Thus anyone complaining the fee is high can be invited to implement the strategy themselves.  </span></p> <p> </p> <p><span>As an aside—I’m noticing the quality of ETF launches the past month has improved. I’m guessing that with the downturn in the market, ETF providers are only putting out their best ideas.</span></p> <p> </p> </div> <p> </p> <p> </p> <p> </p> <p><span class="hs-cta-wrapper" id="hs-cta-wrapper-420a8ff4-acd5-4bb4-8a7b-54de728cb14a"><span class="hs-cta-node hs-cta-420a8ff4-acd5-4bb4-8a7b-54de728cb14a" id="hs-cta-420a8ff4-acd5-4bb4-8a7b-54de728cb14a"><a href="https://cta-redirect.hubspot.com/cta/redirect/8446674/420a8ff4-acd5-4bb4-8a7b-54de728cb14a" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-420a8ff4-acd5-4bb4-8a7b-54de728cb14a" style="border-width:0px;margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px" src="https://no-cache.hubspot.com/cta/default/8446674/420a8ff4-acd5-4bb4-8a7b-54de728cb14a.png" alt="Subscribe to Insights for updates" align="middle"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(8446674, '420a8ff4-acd5-4bb4-8a7b-54de728cb14a', {"useNewLoader":"true","region":"na1"}); </script></span></p></span> </div> </div> </div> <div class="blog-section"> <div class="blog-listing-wrapper cell-wrapper"> <div class="post-listing"> </div> <div class="blog-pagination"> <a class="all-posts-link" href="https://insights.ultumus.com">All posts</a> </div> </div> </div> </div> </div> <div class="author-detail-wrap"> <div class="author-detail"> <div class="author-header"> <h6>About Author</h6> </div> <div class="image"> <div class="hs-author-avatar" style="background-image: url(https://insights.ultumus.com/hubfs/BT.png);"></div> </div> <div class="author-description"> <a class="author-link" href="https://insights.ultumus.com/author/bernie-thurston">Bernie Thurston</a> <p>Bernie loves data. Fortunately for him, London’s finance industry has been indulgent, providing him lots of benchmark data to play with and enjoy. Bernie’s journey began at Sky, where he designed the first interactive television and helped build a technical-based charity (ctt.org). He then hopped over to finance, and soon found himself at a start-up working on dividends and derivatives. Then, by nature of the fact that finance and technology have rapidly conjoined, he found himself working with Credit Suisse to build an index aggregation and distribution platform. Markit then acquired the start-up and Bernie battled his way up the greasy pole becoming the Managing Director of Markit’s equities division, with responsibility for index, ETF and Dividends. But the siren song of startups called once more. And Bernie was headhunted to rescue a failing index business. Over five years, he helped reverse the fortunes of DeltaOne Solutions, turning into a fighting force. So successful was the turn around that Markit came along and acquired this company as well. But Bernie still loved start-ups. To that end, he founded Ultumus, an ETF and benchmark data company. Ultumus aims to provide the best data in the most timely and consumable manner possible. With clients on both buy and sell side, when something happens in the index or ETF industry, Ultumus is the first to know.</p> <div class="blog-post-social-wrap"> <a href="https://www.ultumus.com/" target="_blank" class="hs-author-social-link hs-social-website"> <i class="fa fa-globe" aria-hidden="true"></i> </a> <a href="https://www.linkedin.com/in/bernie-thurston-a9539a5/" target="_blank" class="hs-author-social-link hs-social-linkedin"> <i class="fa fa-linkedin" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="related-posts-wrap"> <div class="related-posts"> <h5>You might also like</h5> <div class="related-post-item"> <div class="related-image"><img src="https://insights.ultumus.com/hubfs/Screenshot%202024-03-22%20at%2008.57.34.png" alt="Magic 8 News"></div> <div class="related-title"><a href="https://insights.ultumus.com/magic8">Magic 8 News</a></div> <div class="post-date"> June 03, 2022 </div> </div> <div class="related-post-item"> <div 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