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Heineken: Turning Beer Bottles into Road Building Materials | Sustainability Magazine
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class="ArticleHeader_Author__1vmPE" href="/author/chloe-williment">Chloe Williment</a></div><div class="Breadcrumbs_Breadcrumbs__3yIKi"><div class="Breadcrumbs_Crumb__aBP5K"><div class="Type_m-body2__3AsD- Type_d-body3__24mDH Type_medium__2avgC">November 27, 2024</div></div><div class="Breadcrumbs_Crumb__aBP5K"><div class="Type_m-body2__3AsD- Type_d-body3__24mDH Type_medium__2avgC">undefined mins</div></div></div></div><div class="ArticleShare_ArticleShare__2O9DY"><div class="Type_m-body2__3AsD- Type_d-body4__2SgZs Type_medium__2avgC ArticleShare_Title__3qNLb">Share</div><div class="ArticleShare_Share__3XOzy"><button aria-label="linkedin" class="react-share__ShareButton ArticleShare_ShareItem__2mQa4" style="background-color:transparent;border:none;padding:0;font:inherit;color:inherit;cursor:pointer"><span class="Icon_Icon__9RCS8" aria-hidden="true" style="width:15px;line-height:15px;height:15px"><svg data-name="Layer 1" viewBox="0 0 12 12"><path class="linkedin_svg__cls-1" d="M12 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class="Container_Container__kGtrv Container_center__1aPRj Container_flex__7YZQd Container_gutter__1BsoG Container_mediumLarge__1YVTf"><div class="GridWrapper_flex__1NgfS GridWrapper_grow__23Wl1 GridWrapper_gutter-default__1hMKq"><div class="GridItem_GridItem__Wegeu"><div class="WidgetArea_WidgetArea__3v9Kg WidgetArea_capped-width__2gK7E"><div class="Stack_medium__7HR3V"><div class="WidgetWrapper_WidgetWrapper__R4uge"><div><div><div class="ResponsiveMedia_ResponsiveMedia__fiHDT" style="padding-bottom:75.4491%"><img alt="" loading="eager" src="https://assets.bizclikmedia.net/138/2754306356f8865579c3eee010415642:ddb404e8bad184ad57f4cf54023a7edc/heineken-bus.jfif" sizes="(min-width: 1060px) 668px,(min-width: 960px) calc(100vw - 364px),calc((100vw - 80px) * 0.5)" srcSet="https://assets.bizclikmedia.net/138/2754306356f8865579c3eee010415642:ddb404e8bad184ad57f4cf54023a7edc/heineken-bus.jfif 138w, https://assets.bizclikmedia.net/206/2754306356f8865579c3eee010415642:1043005b769725d276d5ade45bad5d55/heineken-bus.jfif 206w, https://assets.bizclikmedia.net/290/2754306356f8865579c3eee010415642:b179760e12d14d23c779afbba6551b27/heineken-bus.jfif 290w, https://assets.bizclikmedia.net/412/2754306356f8865579c3eee010415642:8c0abf5fe2366c9bfa9feb17ae9e6a0b/heineken-bus.jfif 412w, https://assets.bizclikmedia.net/580/2754306356f8865579c3eee010415642:7229f9a5f2636028041fb4464e29abd6/heineken-bus.jfif 580w, https://assets.bizclikmedia.net/900/2754306356f8865579c3eee010415642:b8bfa85f795454dd08e6fded8a14b3d2/heineken-bus.jfif 900w, https://assets.bizclikmedia.net/1336/2754306356f8865579c3eee010415642:be22d4d38a716ef0c1e2b39b2744ac24/heineken-bus.jfif 1336w, https://assets.bizclikmedia.net/1800/2754306356f8865579c3eee010415642:8743e5dee043ef5655e0c8de8e0cf996/heineken-bus.jfif 1800w" style="background:grey"/></div></div><div class="Type_m-body2__3AsD- Type_d-body3__24mDH Type_regular__14KuX CaptionedMedia_Caption__3fYkG">Glass made from recycled glass reduces air pollution by 20% and water pollution by 50%</div></div><div id="b811ac41413c7b6e6738b93d85a47cda" class="WidgetWrapper_Anchor__1bgMA"></div></div><div class="WidgetWrapper_WidgetWrapper__R4uge"><div class="Type_m-heading8__NOAVC Type_d-heading5__3G4F0 Type_bold__AXu72">Heineken repurposes beer bottle waste into construction materials, cutting landfill, reducing costs and setting a sustainable model for the glass industry</div><div id="1c20a1781316e8ca8efca5c0c59ca3ef" class="WidgetWrapper_Anchor__1bgMA"></div></div><div class="WidgetArea_WidgetArea__3v9Kg"><div class="Stack_medium__7HR3V"><div class="WidgetWrapper_WidgetWrapper__R4uge"><div class="Prose_Prose__2zaJW"><p>The <a data-cke-saved-href="https://sustainabilitymag.com/articles/engie-heineken-partnership-the-road-to-net-zero" target="_blank" href="https://sustainabilitymag.com/articles/engie-heineken-partnership-the-road-to-net-zero">Heineken</a> Green Island project involves transforming waste glass from beer bottles into a construction material for roads and buildings in the Caribbean.</p><p>Heineken's innovative initiative involves the repurposing of glass waste into building materials, highlighting the potential importance of glass recycling for environmental and economic change.</p></div><div id="4ae5f46182832b1d8ddb26f23656747f" class="WidgetWrapper_Anchor__1bgMA"></div></div><div class="WidgetWrapper_WidgetWrapper__R4uge"><div><div><div class="ResponsiveMedia_ResponsiveMedia__fiHDT" style="padding-bottom:100%"><div style="background:black"></div></div></div><div class="Type_m-body2__3AsD- Type_d-body3__24mDH Type_regular__14KuX CaptionedMedia_Caption__3fYkG">Recycling glass saves 20–30% of the energy and 50% of carbon dioxide emissions compared to making glass from raw materials</div></div><div id="da0a682a3394bc15a8af360353f456c5" class="WidgetWrapper_Anchor__1bgMA"></div></div><div class="WidgetWrapper_WidgetWrapper__R4uge"><div class="Prose_Prose__2zaJW"><p>This initiative reduced landfill waste and cut costs associated with glass disposal and raw material sourcing, serving as a model for other industries to follow.</p><h2>How can recycled glass help to save the environment? </h2><p>The initial manufacturing of glass creates vast amounts of waste across multiple stages, including:</p><ul><li>Cullet: broken or defective glass from production processes</li><li>Furnace dust: fine particulates produced during the melting of raw materials like silica sand, soda ash and limestone</li><li>Off-spec products: glass items rejected due to quality issues or manufacturing errors.</li></ul><p>By recycling glass huge environmental and financial burdens can be avoided, British Glass estimates that recycling one tonne of glass saves 246 kg of CO2 emissions.</p></div><div id="0720ad39efb564c8dc4e2eef73b5f7e2" class="WidgetWrapper_Anchor__1bgMA"></div></div><div class="WidgetWrapper_WidgetWrapper__R4uge"><div><div><div class="ResponsiveMedia_ResponsiveMedia__fiHDT" style="padding-bottom:129.034%"><div style="background:black"></div></div></div><div class="Type_m-body2__3AsD- Type_d-body3__24mDH Type_regular__14KuX CaptionedMedia_Caption__3fYkG">Heineken is the leading beer, cider and pub company in the UK, with around 2,400 pubs</div></div><div id="aca019ba90f25294ebba8ac6454b426c" class="WidgetWrapper_Anchor__1bgMA"></div></div><div class="WidgetWrapper_WidgetWrapper__R4uge"><div class="Prose_Prose__2zaJW"><p>Heineken understands the importance of recycling its beer bottles. Its key focuses and commitments include: </p><ul><li><strong>Energy reduction:</strong> by using recycled cullet, the temperature needed for glass melting lowers, reducing energy consumption by up to 30%. For manufacturers producing large quantities, it could mean annual energy savings of US$100,000–$300,000</li><li><strong>Reduced raw material costs:</strong> Each tonne of cullet replaces 1.2 tonnes of raw materials, saving US$10–$20 per tonne in mining, transportation and processing</li><li><strong>Landfill diversion:</strong> in the UK, landfill tax rates are US$120 per tonne, making disposal costly. By diverting glass waste to recycling initiatives, manufacturers can save tens of thousands of dollars annually in landfill taxes </li><li><strong>Equipment maintenance savings:</strong> glass cullet melts at a lower temperature than virgin materials, extending furnace lifespan and reducing maintenance costs by 15–20% – equating to US$50,000–$200,000 in annual savings for large-scale producers.</li></ul><h2>Heineken’s strategies</h2><p><a data-cke-saved-href="https://sustainabilitymag.com/diversity-and-inclusion-dandi/heineken-keeping-commitments-environment" target="_blank" href="https://sustainabilitymag.com/diversity-and-inclusion-dandi/heineken-keeping-commitments-environment">Heineken</a> demonstrates its knowledge on the importance of recycling by having many global partners - a key one being Glass Futures.</p><p>Glass Futures, Encirc and Heineken partnered in 2021 to produce glass bottles using up to 100% recycled glass and ultra-low-carbon biofuel, replacing traditional high-carbon natural gas. </p><p>The trial involved 1.4 million bottles and a £7.1m fund (nearly US$9m) from the UK government, aiming to reduce the carbon footprint of glass manufacturing by up to 90%.</p><p>Dolf van der Brink, Chairman and CEO of Heineken, explains: "For over 150 years, we’ve been passionate about making a positive impact on the world around us. We know that we can only thrive if our people, the planet and the communities around us thrive. We are moving into a decade with even more complex challenges. Our Brew a Better World vision for 2030 raises the bar and enables faster progress towards a net zero, fairer and healthier world. </p></div><div id="9ec06b2a549b27148c0bf583e01ed90b" class="WidgetWrapper_Anchor__1bgMA"></div></div><div class="WidgetWrapper_WidgetWrapper__R4uge"><div><div><div class="ResponsiveMedia_ResponsiveMedia__fiHDT" style="padding-bottom:100%"><div style="background:black"></div></div></div><div class="Type_m-body2__3AsD- Type_d-body3__24mDH Type_regular__14KuX CaptionedMedia_Caption__3fYkG">Dolf has been with Heineken for over 15 years, shaping the future of sustainable beer consumption</div></div><div id="3ce0d3e2ac2cd802279081f5ed3c74b2" class="WidgetWrapper_Anchor__1bgMA"></div></div><div class="WidgetWrapper_WidgetWrapper__R4uge"><div class="Prose_Prose__2zaJW"><p>"Our new commitments are woven into the fabric of our balanced growth strategy, EverGreen, putting sustainability and responsibility front and centre as we write our next chapter. I want to thank our enthusiastic and committed employees for their continued passion for this topic. Together, we will do our part to brew a better world.”</p><p>Biofuels, derived from organic waste, significantly lower emissions compared to conventional fuels, while the use of 100% recycled glass further reduces environmental impact. </p><p>The collaboration between drink producers, glass suppliers and policymakers is a critical step toward achieving long-term <a data-cke-saved-href="https://sustainabilitymag.com/sustainability/heinekens-smartdispense-has-saved-equivalent-43mn-pints-co2" target="_blank" href="https://sustainabilitymag.com/sustainability/heinekens-smartdispense-has-saved-equivalent-43mn-pints-co2">carbon reduction</a> in the glass industry.</p><p>By repurposing glass production waste, Heineken can save on costs whilst creating environmental benefits. Key strategies include:</p><ul><li><strong>Cullet recycling:</strong> reintroducing cullet into the glass production cycle reduces the need for virgin raw materials. Each tonne of recycled cullet saves roughly 30% in energy costs, equating to US$20–$30 per tonne in production savings</li><li><strong>Construction materials:</strong> crushed glass can replace sand and gravel in road construction, concrete and other building applications. Heineken’s Caribbean initiative cut raw material costs for construction by up to US$15 per tonne by integrating recycled glass</li><li><strong>Innovative applications:</strong> furnace dust and off-spec glass can be converted into products such as abrasives, filtration media or decorative materials – reducing disposal costs while creating secondary revenue streams.</li></ul><h2>Land-saving lager</h2><p>Heineken has the goal of reaching net-zero by 2030 in production and by 2040 across their entire supply chain. From 2018-2022, the company managed to reduce emissions by 20%.</p><p>To ensure this, new heat pump technology was invested in, taking excess heat that was once wasted and turning it into new power which will be reused to brew and pack beers. </p><p>All its UK barley is Red Tractor certified, ensuring sustainable sourcing. The company has also eliminated consumer-facing secondary plastics in UK-packaged beers and ciders. </p><p>Heineken’s SmartDispense technology has saved over 134 million pints of water since 2012, while 30% of its energy now comes from renewable sources. </p></div><div id="437056430cc5dd87943ab8bc493cdab8" class="WidgetWrapper_Anchor__1bgMA"></div></div><div class="WidgetWrapper_WidgetWrapper__R4uge"><div><div><div class="ResponsiveMedia_ResponsiveMedia__fiHDT" style="padding-bottom:100%"><div style="background:black"></div></div></div><div class="Type_m-body2__3AsD- Type_d-body3__24mDH Type_regular__14KuX CaptionedMedia_Caption__3fYkG">From 2020, Heineken eliminated plastic from millions of cans with their cardboard toppers</div></div><div id="3ea2469c2fdb146f7a0ece2a31ae9299" class="WidgetWrapper_Anchor__1bgMA"></div></div><div class="WidgetWrapper_WidgetWrapper__R4uge"><div class="Prose_Prose__2zaJW"><p>The company reuses 100% of spent grain as animal feed and generates green energy from apple waste at its cider mill, while only using locally sourced apples that are within 40 miles for Inch’s Cider.</p><p>Investments in heat pump technology and collaborations with farmers further drive their carbon reduction efforts.</p><p>Sustainable initiatives enhance sustainability credentials, attracting eco-conscious consumers and investors.<br></p><hr><p><em>Explore the latest edition of </em><a data-cke-saved-href="https://sustainabilitymag.com/magazines" href="https://sustainabilitymag.com/magazines" rel="noopener noreferrer" target="_blank"><em>Sustainability Magazine</em></a><em> and be part of the conversation at our global conference series, </em><a data-cke-saved-href="https://sustainability-live.com/" href="https://sustainability-live.com/" rel="noopener noreferrer" target="_blank"><em>Sustainability LIVE</em></a><em>. </em></p><p><em>Discover all our </em><a data-cke-saved-href="https://sustainability-live.com/get-your-tickets/" 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transforming waste glass from beer bottles into a construction material for roads and buildings in the Caribbean.\u003c/p\u003e\u003cp\u003eHeineken's innovative initiative involves the repurposing of glass waste into building materials, highlighting the potential importance of glass recycling for environmental and economic change.\u003c/p\u003e"},{"id":"da0a682a3394bc15a8af360353f456c5","type":"inlineImage","displayOptions":["desktop","tablet","mobile"],"essential":true,"inlineImageImages":[{"crop":"Free","destination":null,"opensInNewTab":null,"images":{"inline_landscape_668":[{"url":"https://assets.bizclikmedia.net/668/ff94bbc1c24f6409c7b003d1965861ba:120692054479793808d41c32d8effb2b/heineken.webp","caption":"Recycling glass saves 20–30% of the energy and 50% of carbon dioxide emissions compared to making glass from raw 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20–30% of the energy and 50% of carbon dioxide emissions compared to making glass from raw materials","link":null,"alt":null,"width":1800,"height":1358,"ratio":0.7544910179640719}],"inline_free_668":[{"url":"https://assets.bizclikmedia.net/668/f838fa7c757dd83fa905b6834b9f3811:512e20207d3ae9ef40e252d1164ed7ec/heineken.webp","caption":"Recycling glass saves 20–30% of the energy and 50% of carbon dioxide emissions compared to making glass from raw materials","link":null,"alt":null,"width":668,"height":668,"ratio":1}],"inline_free_900":[{"url":"https://assets.bizclikmedia.net/900/f838fa7c757dd83fa905b6834b9f3811:8a12673ed83fcef3b7eee7522d062153/heineken.webp","caption":"Recycling glass saves 20–30% of the energy and 50% of carbon dioxide emissions compared to making glass from raw 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material sourcing, serving as a model for other industries to follow.\u003c/p\u003e\u003ch2\u003eHow can recycled glass help to save the environment?\u0026nbsp;\u003c/h2\u003e\u003cp\u003eThe initial manufacturing of glass creates vast amounts of waste across multiple stages, including:\u003c/p\u003e\u003cul\u003e\u003cli\u003eCullet: broken or defective glass from production processes\u003c/li\u003e\u003cli\u003eFurnace dust: fine particulates produced during the melting of raw materials like silica sand, soda ash\u0026nbsp;and limestone\u003c/li\u003e\u003cli\u003eOff-spec products: glass items rejected due to quality issues or manufacturing errors.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eBy recycling glass huge environmental and financial burdens can be avoided, British Glass estimates that recycling one tonne of glass saves 246 kg of CO2 emissions.\u003c/p\u003e"},{"id":"aca019ba90f25294ebba8ac6454b426c","type":"inlineImage","displayOptions":["desktop","tablet","mobile"],"essential":true,"inlineImageImages":[{"crop":"Free","destination":null,"opensInNewTab":null,"images":{"inline_landscape_668":[{"url":"https://assets.bizclikmedia.net/668/07e1d8bc2588eebde413bf0532973a3c:562176e7dbb466a1a5d1185e925e3127/beer.jfif","caption":"Heineken is the leading beer, cider and pub company in the UK, with around 2,400 pubs","link":null,"alt":null,"width":668,"height":504,"ratio":0.7549637949198628}],"inline_landscape_900":[{"url":"https://assets.bizclikmedia.net/900/07e1d8bc2588eebde413bf0532973a3c:9c08477c5f1d71df3ff63b93864fdd67/beer.jfif","caption":"Heineken is the leading beer, cider and pub company in the UK, with around 2,400 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pubs","link":null,"alt":null,"width":null,"height":null,"ratio":1.290340336942523}]}}]},{"id":"9ec06b2a549b27148c0bf583e01ed90b","type":"text","displayOptions":["desktop","tablet","mobile"],"essential":true,"html":"\u003cp\u003eHeineken understands the importance of recycling its beer bottles. Its key focuses and commitments include:\u0026nbsp;\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eEnergy reduction:\u003c/strong\u003e by using recycled cullet, the temperature needed for glass melting lowers, reducing energy consumption by up to 30%.\u0026nbsp;For manufacturers producing large quantities, it could mean annual energy savings of US$100,000–$300,000\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eReduced raw material costs:\u003c/strong\u003e Each tonne of cullet replaces 1.2 tonnes of raw materials, saving US$10–$20 per tonne in mining, transportation and processing\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eLandfill diversion:\u003c/strong\u003e\u0026nbsp;in the UK, landfill tax rates are US$120 per tonne, making disposal costly.\u0026nbsp;By diverting glass waste to recycling initiatives, manufacturers can save tens of thousands of dollars annually in landfill taxes\u0026nbsp;\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eEquipment maintenance savings:\u003c/strong\u003e\u0026nbsp;glass cullet melts at a lower temperature than virgin materials, extending furnace lifespan and reducing maintenance costs by 15–20% – equating to US$50,000–$200,000 in annual savings for large-scale producers.\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003eHeineken’s strategies\u003c/h2\u003e\u003cp\u003e\u003ca data-cke-saved-href=\"https://sustainabilitymag.com/diversity-and-inclusion-dandi/heineken-keeping-commitments-environment\" target=\"_blank\" href=\"https://sustainabilitymag.com/diversity-and-inclusion-dandi/heineken-keeping-commitments-environment\"\u003eHeineken\u003c/a\u003e demonstrates its knowledge on the importance of recycling by having many global partners - a key one being Glass Futures.\u003c/p\u003e\u003cp\u003eGlass Futures, Encirc and Heineken partnered in 2021 to produce glass bottles using up to 100% recycled glass and ultra-low-carbon biofuel, replacing traditional high-carbon natural gas.\u0026nbsp;\u003c/p\u003e\u003cp\u003eThe trial involved 1.4 million bottles and a £7.1m fund (nearly US$9m) from the UK government, aiming to reduce the carbon footprint of glass manufacturing by up to 90%.\u003c/p\u003e\u003cp\u003eDolf van der Brink, Chairman and CEO of Heineken, explains:\u0026nbsp;\"For over 150 years, we’ve been passionate about making a positive impact on the world around us. We know that we can only thrive if our people, the planet and the communities around us thrive. We are moving into a decade with even more complex challenges. Our Brew a Better World vision for 2030 raises the bar and enables faster progress towards a net zero, fairer and healthier world.\u0026nbsp;\u003c/p\u003e"},{"id":"3ce0d3e2ac2cd802279081f5ed3c74b2","type":"inlineImage","displayOptions":["desktop","tablet","mobile"],"essential":true,"inlineImageImages":[{"crop":"Free","destination":null,"opensInNewTab":null,"images":{"inline_landscape_668":[{"url":"https://assets.bizclikmedia.net/668/475a4f721ddd1d83cccda7c572e5213f:ef81b8ca049a4bebb3d8efba41bdaf28/dolf.jfif","caption":"Dolf has been with Heineken for over 15 years, shaping the future of sustainable beer consumption","link":null,"alt":null,"width":668,"height":504,"ratio":0.7544910179640719}],"inline_landscape_900":[{"url":"https://assets.bizclikmedia.net/900/475a4f721ddd1d83cccda7c572e5213f:b815694968feb28326b7d714a513ccd7/dolf.jfif","caption":"Dolf has been with Heineken for over 15 years, shaping the future of sustainable beer consumption","link":null,"alt":null,"width":900,"height":679,"ratio":0.7544910179640719}],"inline_landscape_1336":[{"url":"https://assets.bizclikmedia.net/1336/475a4f721ddd1d83cccda7c572e5213f:7c5ed49612b67160bc4e9a94e478c28b/dolf.jfif","caption":"Dolf has been with Heineken for over 15 years, shaping the future of sustainable beer consumption","link":null,"alt":null,"width":1336,"height":1008,"ratio":0.7544910179640719}],"inline_landscape_1800":[{"url":"https://assets.bizclikmedia.net/1800/475a4f721ddd1d83cccda7c572e5213f:b447ef6c718fe4b78ba014573395ce6c/dolf.jfif","caption":"Dolf has been with Heineken for over 15 years, shaping the future of sustainable beer consumption","link":null,"alt":null,"width":1800,"height":1358,"ratio":0.7544910179640719}],"inline_free_668":[{"url":"https://assets.bizclikmedia.net/668/b57b73e71a1552548af474fd4aa88b03:e7ff69fb62950a501c07989696ea09e6/dolf.jfif","caption":"Dolf has been with Heineken for over 15 years, shaping the future of sustainable beer consumption","link":null,"alt":null,"width":668,"height":668,"ratio":1}],"inline_free_900":[{"url":"https://assets.bizclikmedia.net/900/b57b73e71a1552548af474fd4aa88b03:8bba43639d58683cb008b6a743c7b257/dolf.jfif","caption":"Dolf has been with Heineken for over 15 years, shaping the future of sustainable beer consumption","link":null,"alt":null,"width":900,"height":900,"ratio":1}],"inline_free_1336":[{"url":"https://assets.bizclikmedia.net/1336/b57b73e71a1552548af474fd4aa88b03:67cf4f3e11978cb803603e4dff4ca569/dolf.jfif","caption":"Dolf has been with Heineken for over 15 years, shaping the future of sustainable beer consumption","link":null,"alt":null,"width":1336,"height":1336,"ratio":1}],"inline_free_1800":[{"url":"https://assets.bizclikmedia.net/1800/b57b73e71a1552548af474fd4aa88b03:0e9dc7e64e997681b63b72d348cad850/dolf.jfif","caption":"Dolf has been with Heineken for over 15 years, shaping the future of sustainable beer consumption","link":null,"alt":null,"width":1800,"height":1800,"ratio":1}]}}]},{"id":"437056430cc5dd87943ab8bc493cdab8","type":"text","displayOptions":["desktop","tablet","mobile"],"essential":true,"html":"\u003cp\u003e\"Our new commitments are woven into the fabric of our balanced growth strategy, EverGreen, putting sustainability and responsibility front and centre as we write our next chapter. I want to thank our enthusiastic and committed employees for their continued passion for this topic. Together, we will do our part to brew a better world.”\u003c/p\u003e\u003cp\u003eBiofuels, derived from organic waste, significantly lower emissions compared to conventional fuels, while the use of 100% recycled glass further reduces environmental impact.\u0026nbsp;\u003c/p\u003e\u003cp\u003eThe collaboration between drink producers, glass suppliers and policymakers is a critical step toward achieving long-term \u003ca data-cke-saved-href=\"https://sustainabilitymag.com/sustainability/heinekens-smartdispense-has-saved-equivalent-43mn-pints-co2\" target=\"_blank\" href=\"https://sustainabilitymag.com/sustainability/heinekens-smartdispense-has-saved-equivalent-43mn-pints-co2\"\u003ecarbon reduction\u003c/a\u003e in the glass industry.\u003c/p\u003e\u003cp\u003eBy repurposing glass production waste, Heineken can save on costs whilst creating environmental benefits. Key strategies include:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eCullet recycling:\u003c/strong\u003e\u0026nbsp;reintroducing cullet into the glass production cycle reduces the need for virgin raw materials. Each tonne of recycled cullet saves roughly 30% in energy costs, equating to US$20–$30 per tonne in production savings\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eConstruction materials:\u003c/strong\u003e\u0026nbsp;crushed glass can replace sand and gravel in road construction, concrete and other building applications.\u0026nbsp;Heineken’s Caribbean initiative cut raw material costs for construction by up to US$15 per tonne by integrating recycled glass\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eInnovative applications:\u003c/strong\u003e\u0026nbsp;furnace dust and off-spec glass can be converted into products such as abrasives, filtration media or decorative materials – reducing disposal costs while creating secondary revenue streams.\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003eLand-saving lager\u003c/h2\u003e\u003cp\u003eHeineken has the goal of reaching net-zero by 2030 in production and by 2040 across their entire supply chain. From 2018-2022, the company managed to reduce emissions by 20%.\u003c/p\u003e\u003cp\u003eTo ensure this, new heat pump technology was invested in, taking excess heat that was once wasted and turning it into new power which will be reused to brew and pack beers.\u0026nbsp;\u003c/p\u003e\u003cp\u003eAll its UK barley is Red Tractor certified, ensuring sustainable sourcing. The company has also eliminated consumer-facing secondary plastics in UK-packaged beers and ciders.\u0026nbsp;\u003c/p\u003e\u003cp\u003eHeineken’s SmartDispense technology has saved over 134 million pints of water since 2012, while 30% of its energy now comes from renewable sources.\u0026nbsp;\u003c/p\u003e"},{"id":"3ea2469c2fdb146f7a0ece2a31ae9299","type":"inlineImage","displayOptions":["desktop","tablet","mobile"],"essential":true,"inlineImageImages":[{"crop":"Free","destination":null,"opensInNewTab":null,"images":{"inline_landscape_668":[{"url":"https://assets.bizclikmedia.net/668/6c8033414ed73687775a4c144cfa5808:dc41830de96707acb3c61c6352614b6f/heineken-green-grip-cans.jpg","caption":"From 2020, Heineken eliminated plastic from millions of cans with their cardboard 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with their cardboard toppers","link":null,"alt":null,"width":1336,"height":1336,"ratio":1}],"inline_free_1800":[{"url":"https://assets.bizclikmedia.net/1800/a8330cc3d4df32f3238e2ceddb97dc62:5954ede5d8c3b3f9da4e80cbf4b70192/heineken-green-grip-cans.jpg","caption":"From 2020, Heineken eliminated plastic from millions of cans with their cardboard toppers","link":null,"alt":null,"width":1800,"height":1800,"ratio":1}]}}]},{"id":"286397d53b6a47cdd0a846c99a097708","type":"text","displayOptions":["desktop","tablet","mobile"],"essential":true,"html":"\u003cp\u003eThe company reuses 100% of spent grain as animal feed and generates green energy from apple waste at its cider mill, while only using locally sourced apples that are within 40 miles for Inch’s Cider.\u003c/p\u003e\u003cp\u003eInvestments in heat pump technology and collaborations with farmers further drive their carbon reduction efforts.\u003c/p\u003e\u003cp\u003eSustainable initiatives enhance sustainability credentials, attracting eco-conscious consumers and investors.\u003cbr\u003e\u003c/p\u003e\u003chr\u003e\u003cp\u003e\u003cem\u003eExplore the latest edition of \u003c/em\u003e\u003ca data-cke-saved-href=\"https://sustainabilitymag.com/magazines\" href=\"https://sustainabilitymag.com/magazines\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eSustainability Magazine\u003c/em\u003e\u003c/a\u003e\u003cem\u003e and be part of the conversation at our global conference series, \u003c/em\u003e\u003ca data-cke-saved-href=\"https://sustainability-live.com/\" href=\"https://sustainability-live.com/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eSustainability LIVE\u003c/em\u003e\u003c/a\u003e\u003cem\u003e.\u0026nbsp;\u003c/em\u003e\u003c/p\u003e\u003cp\u003e\u003cem\u003eDiscover all our \u003c/em\u003e\u003ca data-cke-saved-href=\"https://sustainability-live.com/get-your-tickets/\" href=\"https://sustainability-live.com/get-your-tickets/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eupcoming events\u003c/em\u003e\u003c/a\u003e\u003cem\u003e and secure your tickets today.\u003c/em\u003e\u003c/p\u003e\u003chr\u003e\u003cp\u003e\u003cem\u003eSustainability Magazine is a\u003c/em\u003e\u003cem\u003e \u003c/em\u003e\u003ca data-cke-saved-href=\"https://www.bizclikmedia.com/\" href=\"https://www.bizclikmedia.com/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eBizClik\u003c/em\u003e\u003c/a\u003e\u003cem\u003e \u003c/em\u003e\u003cem\u003ebrand\u003c/em\u003e\u003c/p\u003e"}]}},"vars":{"url":"https://sustainabilitymag.com/articles/heineken-green-island-reusing-glass-waste-for"},"article":{"__typename":"Article","_id":"6746fbd300f9e0f9544b6e4b","headline":"Heineken: Turning Beer Bottles into Road Building Materials","sell":"Heineken repurposes beer bottle waste into construction materials, cutting landfill, reducing costs and setting a sustainable model for the glass industry","metaTitle":null,"metaDescription":null,"shareTitle":null,"shareDescription":null,"displayDate":"2024-11-27T12:46:46.240Z","advertSlotName":"csoarticlepage","eventRegistrationLink":null,"issue":null,"issueSlug":null,"pageNumber":null,"contentType":"Article","address":null,"startDate":null,"endDate":null,"author":{"name":"Chloe Williment","slug":"chloe-williment"},"category":"Net Zero","eventId":null,"eventBaseSlug":null,"eventArticleCategoryKey":null,"subAttribution":null,"companies":[{"_id":"66f57e8881595a9ccac92fc6","name":"Heineken","slug":"heineken","description":"\u003cp\u003eFounded in 1864, Heineken has grown to become one of the largest and most recognised brewing companies in the world. With its headquarters in Amsterdam, Netherlands, Heineken operates in over 70 countries and employs approximately 85,000 people. Guided by CEO Dolf van den Brink, the company continues to excel in brewing, offering a diverse range of beers and ciders including its flagship Heineken lager, as well as brands like Amstel, Desperados, and Strongbow.\u003c/p\u003e\n\n \u003cp\u003eHeineken's commitment to quality and innovation has made it a leader in the brewing industry. The company's extensive portfolio includes non-alcoholic beverages and is supported by a robust global distribution network. Heineken also places a strong emphasis on sustainable practices, aiming to reduce its environmental footprint through various initiatives and partnerships.\u003c/p\u003e\n\n \u003cp\u003eAs a forward-thinking enterprise, Heineken balances tradition with modernity, ensuring its products not only meet but exceed consumer expectations. The company's dedication to responsible consumption and community engagement underscores its position as a socially responsible leader in the beverage industry.\u003c/p\u003e","shortDescription":null,"images":{"logo_free_127":[{"url":"https://assets.bizclikmedia.net/127/5125d958485dab66171ab5b6549fd609:e3b58b90ec52c6e44ab667a082f3e18c/picture"}]}}],"partners":[],"executives":[],"price":null,"downloadUrl":null,"tags":[{"tag":"Heineken"},{"tag":"Beer Industry"},{"tag":"Recycle"},{"tag":"Reuse"},{"tag":"Reduce"},{"tag":"Glass"},{"tag":"sustainability"}],"signUpRequired":null,"images":{"thumbnail_landscape_322":[{"url":"https://assets.bizclikmedia.net/322/2754306356f8865579c3eee010415642:f407a60ad601e45df3c4e0b6a54573bf/heineken-bus.jfif","caption":"Glass made from recycled glass reduces air pollution by 20% and water pollution by 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Its key focuses and commitments include:\u0026nbsp;\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eEnergy reduction:\u003c/strong\u003e by using recycled cullet, the temperature needed for glass melting lowers, reducing energy consumption by up to 30%.\u0026nbsp;For manufacturers producing large quantities, it could mean annual energy savings of US$100,000–$300,000\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eReduced raw material costs:\u003c/strong\u003e Each tonne of cullet replaces 1.2 tonnes of raw materials, saving US$10–$20 per tonne in mining, transportation and processing\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eLandfill diversion:\u003c/strong\u003e\u0026nbsp;in the UK, landfill tax rates are US$120 per tonne, making disposal costly.\u0026nbsp;By diverting glass waste to recycling initiatives, manufacturers can save tens of thousands of dollars annually in landfill taxes\u0026nbsp;\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eEquipment maintenance savings:\u003c/strong\u003e\u0026nbsp;glass cullet melts at a lower temperature than virgin materials, extending furnace lifespan and reducing maintenance costs by 15–20% – equating to US$50,000–$200,000 in annual savings for large-scale producers.\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003eHeineken’s strategies\u003c/h2\u003e\u003cp\u003e\u003ca data-cke-saved-href=\"https://sustainabilitymag.com/diversity-and-inclusion-dandi/heineken-keeping-commitments-environment\" target=\"_blank\" href=\"https://sustainabilitymag.com/diversity-and-inclusion-dandi/heineken-keeping-commitments-environment\"\u003eHeineken\u003c/a\u003e demonstrates its knowledge on the importance of recycling by having many global partners - a key one being Glass Futures.\u003c/p\u003e\u003cp\u003eGlass Futures, Encirc and Heineken partnered in 2021 to produce glass bottles using up to 100% recycled glass and ultra-low-carbon biofuel, replacing traditional high-carbon natural gas.\u0026nbsp;\u003c/p\u003e\u003cp\u003eThe trial involved 1.4 million bottles and a £7.1m fund (nearly US$9m) from the UK government, aiming to reduce the carbon footprint of glass manufacturing by up to 90%.\u003c/p\u003e\u003cp\u003eDolf van der Brink, Chairman and CEO of Heineken, explains:\u0026nbsp;\"For over 150 years, we’ve been passionate about making a positive impact on the world around us. We know that we can only thrive if our people, the planet and the communities around us thrive. We are moving into a decade with even more complex challenges. Our Brew a Better World vision for 2030 raises the bar and enables faster progress towards a net zero, fairer and healthier world.\u0026nbsp;\u003c/p\u003e"},{"id":"3ce0d3e2ac2cd802279081f5ed3c74b2","type":"inlineImage","displayOptions":["desktop","tablet","mobile"],"essential":true,"inlineImageImages":[{"crop":"Free","destination":null,"opensInNewTab":null,"images":{"inline_landscape_668":[{"url":"https://assets.bizclikmedia.net/668/475a4f721ddd1d83cccda7c572e5213f:ef81b8ca049a4bebb3d8efba41bdaf28/dolf.jfif","caption":"Dolf has been with Heineken for over 15 years, shaping the future of sustainable beer consumption","link":null,"alt":null,"width":668,"height":504,"ratio":0.7544910179640719}],"inline_landscape_900":[{"url":"https://assets.bizclikmedia.net/900/475a4f721ddd1d83cccda7c572e5213f:b815694968feb28326b7d714a513ccd7/dolf.jfif","caption":"Dolf has been with Heineken for over 15 years, shaping the future of sustainable beer consumption","link":null,"alt":null,"width":900,"height":679,"ratio":0.7544910179640719}],"inline_landscape_1336":[{"url":"https://assets.bizclikmedia.net/1336/475a4f721ddd1d83cccda7c572e5213f:7c5ed49612b67160bc4e9a94e478c28b/dolf.jfif","caption":"Dolf has been with Heineken for over 15 years, shaping the future of sustainable beer consumption","link":null,"alt":null,"width":1336,"height":1008,"ratio":0.7544910179640719}],"inline_landscape_1800":[{"url":"https://assets.bizclikmedia.net/1800/475a4f721ddd1d83cccda7c572e5213f:b447ef6c718fe4b78ba014573395ce6c/dolf.jfif","caption":"Dolf has been with Heineken for over 15 years, shaping the future of sustainable beer consumption","link":null,"alt":null,"width":1800,"height":1358,"ratio":0.7544910179640719}],"inline_free_668":[{"url":"https://assets.bizclikmedia.net/668/b57b73e71a1552548af474fd4aa88b03:e7ff69fb62950a501c07989696ea09e6/dolf.jfif","caption":"Dolf has been with Heineken for over 15 years, shaping the future of sustainable beer consumption","link":null,"alt":null,"width":668,"height":668,"ratio":1}],"inline_free_900":[{"url":"https://assets.bizclikmedia.net/900/b57b73e71a1552548af474fd4aa88b03:8bba43639d58683cb008b6a743c7b257/dolf.jfif","caption":"Dolf has been with Heineken for over 15 years, shaping the future of sustainable beer consumption","link":null,"alt":null,"width":900,"height":900,"ratio":1}],"inline_free_1336":[{"url":"https://assets.bizclikmedia.net/1336/b57b73e71a1552548af474fd4aa88b03:67cf4f3e11978cb803603e4dff4ca569/dolf.jfif","caption":"Dolf has been with Heineken for over 15 years, shaping the future of sustainable beer consumption","link":null,"alt":null,"width":1336,"height":1336,"ratio":1}],"inline_free_1800":[{"url":"https://assets.bizclikmedia.net/1800/b57b73e71a1552548af474fd4aa88b03:0e9dc7e64e997681b63b72d348cad850/dolf.jfif","caption":"Dolf has been with Heineken for over 15 years, shaping the future of sustainable beer consumption","link":null,"alt":null,"width":1800,"height":1800,"ratio":1}]}}]},{"id":"437056430cc5dd87943ab8bc493cdab8","type":"text","displayOptions":["desktop","tablet","mobile"],"essential":true,"html":"\u003cp\u003e\"Our new commitments are woven into the fabric of our balanced growth strategy, EverGreen, putting sustainability and responsibility front and centre as we write our next chapter. I want to thank our enthusiastic and committed employees for their continued passion for this topic. Together, we will do our part to brew a better world.”\u003c/p\u003e\u003cp\u003eBiofuels, derived from organic waste, significantly lower emissions compared to conventional fuels, while the use of 100% recycled glass further reduces environmental impact.\u0026nbsp;\u003c/p\u003e\u003cp\u003eThe collaboration between drink producers, glass suppliers and policymakers is a critical step toward achieving long-term \u003ca data-cke-saved-href=\"https://sustainabilitymag.com/sustainability/heinekens-smartdispense-has-saved-equivalent-43mn-pints-co2\" target=\"_blank\" href=\"https://sustainabilitymag.com/sustainability/heinekens-smartdispense-has-saved-equivalent-43mn-pints-co2\"\u003ecarbon reduction\u003c/a\u003e in the glass industry.\u003c/p\u003e\u003cp\u003eBy repurposing glass production waste, Heineken can save on costs whilst creating environmental benefits. Key strategies include:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eCullet recycling:\u003c/strong\u003e\u0026nbsp;reintroducing cullet into the glass production cycle reduces the need for virgin raw materials. Each tonne of recycled cullet saves roughly 30% in energy costs, equating to US$20–$30 per tonne in production savings\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eConstruction materials:\u003c/strong\u003e\u0026nbsp;crushed glass can replace sand and gravel in road construction, concrete and other building applications.\u0026nbsp;Heineken’s Caribbean initiative cut raw material costs for construction by up to US$15 per tonne by integrating recycled glass\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eInnovative applications:\u003c/strong\u003e\u0026nbsp;furnace dust and off-spec glass can be converted into products such as abrasives, filtration media or decorative materials – reducing disposal costs while creating secondary revenue streams.\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003eLand-saving lager\u003c/h2\u003e\u003cp\u003eHeineken has the goal of reaching net-zero by 2030 in production and by 2040 across their entire supply chain. From 2018-2022, the company managed to reduce emissions by 20%.\u003c/p\u003e\u003cp\u003eTo ensure this, new heat pump technology was invested in, taking excess heat that was once wasted and turning it into new power which will be reused to brew and pack beers.\u0026nbsp;\u003c/p\u003e\u003cp\u003eAll its UK barley is Red Tractor certified, ensuring sustainable sourcing. The company has also eliminated consumer-facing secondary plastics in UK-packaged beers and ciders.\u0026nbsp;\u003c/p\u003e\u003cp\u003eHeineken’s SmartDispense technology has saved over 134 million pints of water since 2012, while 30% of its energy now comes from renewable sources.\u0026nbsp;\u003c/p\u003e"},{"id":"3ea2469c2fdb146f7a0ece2a31ae9299","type":"inlineImage","displayOptions":["desktop","tablet","mobile"],"essential":true,"inlineImageImages":[{"crop":"Free","destination":null,"opensInNewTab":null,"images":{"inline_landscape_668":[{"url":"https://assets.bizclikmedia.net/668/6c8033414ed73687775a4c144cfa5808:dc41830de96707acb3c61c6352614b6f/heineken-green-grip-cans.jpg","caption":"From 2020, Heineken eliminated plastic from millions of cans with their cardboard 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eco-conscious consumers and investors.\u003cbr\u003e\u003c/p\u003e\u003chr\u003e\u003cp\u003e\u003cem\u003eExplore the latest edition of \u003c/em\u003e\u003ca data-cke-saved-href=\"https://sustainabilitymag.com/magazines\" href=\"https://sustainabilitymag.com/magazines\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eSustainability Magazine\u003c/em\u003e\u003c/a\u003e\u003cem\u003e and be part of the conversation at our global conference series, \u003c/em\u003e\u003ca data-cke-saved-href=\"https://sustainability-live.com/\" href=\"https://sustainability-live.com/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eSustainability LIVE\u003c/em\u003e\u003c/a\u003e\u003cem\u003e.\u0026nbsp;\u003c/em\u003e\u003c/p\u003e\u003cp\u003e\u003cem\u003eDiscover all our \u003c/em\u003e\u003ca data-cke-saved-href=\"https://sustainability-live.com/get-your-tickets/\" href=\"https://sustainability-live.com/get-your-tickets/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eupcoming events\u003c/em\u003e\u003c/a\u003e\u003cem\u003e and secure your tickets today.\u003c/em\u003e\u003c/p\u003e\u003chr\u003e\u003cp\u003e\u003cem\u003eSustainability Magazine is a\u003c/em\u003e\u003cem\u003e \u003c/em\u003e\u003ca data-cke-saved-href=\"https://www.bizclikmedia.com/\" href=\"https://www.bizclikmedia.com/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cem\u003eBizClik\u003c/em\u003e\u003c/a\u003e\u003cem\u003e 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