"Glocalizing" Your Commercial Forecast

<!DOCTYPE html>   <html lang="es">  <head> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta http-equiv="Content-type" content="text/html; charset=utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no"> <meta name="msapplication-TileImage" content="/Content/Shotgun/img/favicon/ms-icon-144x144.png?v=4" /> <link rel="apple-touch-icon-precomposed" href="/Content/Shotgun/img/favicon/apple-icon-precomposed.png?v=4" /> <link rel="icon" href="/Content/Shotgun/img/favicon/favicon.ico?v=4" /><style> .coveo-card-layout a::after { display: none !important; } </style> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-P97VBCW');</script> <meta name="google-site-verification" content="EyIQB7GdOQ83t4xrzV8zE-Gs_mjfgD-VO1TZkSkbKSc" />  <title>"Glocalizing" Your Commercial Forecast - IQVIA</title>  <link rel="canonical" href="https://www.iqvia.com/blogs/2021/03/glocalizing-your-commercial-forecast" /> <meta name="keywords" content="Glocal, local, global, Commercial forecasting, forecasting, forecast, Forecast Horizon" /> <meta name="description" content="As pharma companies have become increasingly global organizations, the need to integrate forecasts across regional and global levels has grown. Learn how pivoting to "glocal" forecasting can more effectively engage regional affiliates in the forecast process." /> <meta name="iq:related_solutions" content="Forecast Horizon, Brand Strategy and Management, Commercialization" /> <meta name="iq:business_area" content="Consulting,Contract Sales and Medical Solutions" /> <meta name="iq:insight_topics" content="Launch Excellence,Commercialization" /> <meta name="iq:market_product" content="IQVIA" /> <meta name="iq:phase" content="Phase IV,Phase III" /> <meta name="iq:buyer_journey" content="General Interest,Active Exploration,Evaluation,Selection" /> <meta name="iq:persona" content="Andrew- Analytics Director,Richard- Brand Leader,Chris- VP Sales,Kelly- Brand Director" /> <meta name="iq:region" content="Global" /> <meta name="iq:regional_business_unit" content="Global" /> <meta name="iq:market_segment" content="Emerging Biopharma,Traditional or branded Pharma,Medical Devices and Diagnostics,Generics" /> <meta name="iq:thought_leadership" content="" /> <meta property="og:title" content="“Glocalizing” Your Commercial Forecast" /> <meta property="twitter:title" content="“Glocalizing” Your Commercial Forecast" /> <meta property="og:image" content="https://www.iqvia.com/-/media/iqvia/images/modules/brandworld/921_aerial-view-of-causeway-after-a-heavy-snowfall-in-hangzhou.jpg" /> <meta property="twitter:image" content="https://www.iqvia.com/-/media/iqvia/images/modules/brandworld/921_aerial-view-of-causeway-after-a-heavy-snowfall-in-hangzhou.jpg" /> <meta property="og:description" content="<p>Thirty years ago, the pharma industry derived most of its revenues from North America and Europe. But over the past 15 years, rising demand for innovative therapies in emerging markets has shifted the landscape. From 2005-2015 most big pharma companies saw Asia Pacific and emerging markets expand to comprise at least 25% of their total revenues<sup>i</sup>.</p> <p>This has complicated forecasting efforts, since data access and data quality are often lower in emerging markets. And assumptions that are true for America and Europe just don&rsquo;t resonate in many areas of the world. For example, an IQVIA report from March 2017 looked at the impact of digital communication on uptake in every market. The study found 94% of Japan&rsquo;s specialist physicians felt their preferred amount of digital communication was being achieved, however, this figure was just 50% in the US and 17% in the UK.<sup>ii</sup>.</p> <p>The average global-level forecast is not able to manage this type and scale of variance by market. Doing it requires global-local collaboration as well as technology platforms that explicitly adapt big picture trends for local needs.</p> <h4>When global-only forecasts fall short</h4> <p>A centrally-generated forecast offers stakeholders a broad view of the market landscape. Oftentimes, these are produced by global experts with access to big datasets and who generate sophisticated forecast funnels based on a detailed understanding of the product. It&rsquo;s an excellent foundation, but in today&rsquo;s heterogeneous product landscape, it&rsquo;s only the beginning.</p> <p>Country-level forecasts bring more nuanced perspective from local experts. These regional affiliates are &lsquo;on the ground&rsquo; and often have a better sense of what&rsquo;s really happening in their market. But getting this regional affiliate perspective has been difficult. Global team members may find themselves making calls and sending emails, or shepherding country affiliates through a cumbersome &lsquo;forecast submission&rsquo; process. Alternatively, local affiliates may find that their view of the market does not align well with the global standard &ndash; perhaps it is too simplistic or too complex. As a result, some build &lsquo;shadow copies&rsquo; of commercial forecasts that have inputs and assumptions that reflect their own needs. These &lsquo;shadow&rsquo; forecasts may never be seen by global groups, meaning valuable insights may be lost and teams are not aligned on actual goals.</p> <p>But there are better ways for local and global teams to collaborate.</p> <h4>The future: Glocal Forecasting platforms</h4> <p>&ldquo;Glocal&rdquo; forecasting platforms are an emerging trend in pharma forecasting. This new type of forecasting technology offers collaborative platforms that allow flexible frameworks and real-time access to the same information and insights.</p> <p>In these models, the global and local teams work together to build an accurate forecast. In many cases, the global team will provide a forecast framework and identify the metrics that should be tracked consistently across all markets. But within that framework, affiliates can use their own local research to adjust the forecast projections and to customize certain parts of the funnel for their individual markets. Under this model, teams benefit from maintaining a single source of truth at the global and local level.</p>" /> <meta property="twitter:description" content="<p>Thirty years ago, the pharma industry derived most of its revenues from North America and Europe. But over the past 15 years, rising demand for innovative therapies in emerging markets has shifted the landscape. From 2005-2015 most big pharma companies saw Asia Pacific and emerging markets expand to comprise at least 25% of their total revenues<sup>i</sup>.</p> <p>This has complicated forecasting efforts, since data access and data quality are often lower in emerging markets. And assumptions that are true for America and Europe just don&rsquo;t resonate in many areas of the world. For example, an IQVIA report from March 2017 looked at the impact of digital communication on uptake in every market. The study found 94% of Japan&rsquo;s specialist physicians felt their preferred amount of digital communication was being achieved, however, this figure was just 50% in the US and 17% in the UK.<sup>ii</sup>.</p> <p>The average global-level forecast is not able to manage this type and scale of variance by market. Doing it requires global-local collaboration as well as technology platforms that explicitly adapt big picture trends for local needs.</p> <h4>When global-only forecasts fall short</h4> <p>A centrally-generated forecast offers stakeholders a broad view of the market landscape. Oftentimes, these are produced by global experts with access to big datasets and who generate sophisticated forecast funnels based on a detailed understanding of the product. It&rsquo;s an excellent foundation, but in today&rsquo;s heterogeneous product landscape, it&rsquo;s only the beginning.</p> <p>Country-level forecasts bring more nuanced perspective from local experts. These regional affiliates are &lsquo;on the ground&rsquo; and often have a better sense of what&rsquo;s really happening in their market. But getting this regional affiliate perspective has been difficult. Global team members may find themselves making calls and sending emails, or shepherding country affiliates through a cumbersome &lsquo;forecast submission&rsquo; process. Alternatively, local affiliates may find that their view of the market does not align well with the global standard &ndash; perhaps it is too simplistic or too complex. As a result, some build &lsquo;shadow copies&rsquo; of commercial forecasts that have inputs and assumptions that reflect their own needs. These &lsquo;shadow&rsquo; forecasts may never be seen by global groups, meaning valuable insights may be lost and teams are not aligned on actual goals.</p> <p>But there are better ways for local and global teams to collaborate.</p> <h4>The future: Glocal Forecasting platforms</h4> <p>&ldquo;Glocal&rdquo; forecasting platforms are an emerging trend in pharma forecasting. This new type of forecasting technology offers collaborative platforms that allow flexible frameworks and real-time access to the same information and insights.</p> <p>In these models, the global and local teams work together to build an accurate forecast. In many cases, the global team will provide a forecast framework and identify the metrics that should be tracked consistently across all markets. But within that framework, affiliates can use their own local research to adjust the forecast projections and to customize certain parts of the funnel for their individual markets. Under this model, teams benefit from maintaining a single source of truth at the global and local level.</p>" /> <meta property="og:url" content="https://www.iqvia.com/es-ec/blogs/2021/03/glocalizing-your-commercial-forecast" /> <meta property="twitter:site" content="https://www.iqvia.com/es-ec/blogs/2021/03/glocalizing-your-commercial-forecast" /> <link href="/Content/Shotgun/css/coveo?v=5f2TXK9t8FlC_0aw4cAoVYcmCiwv63sB9xo1gz4KnGg1" rel="stylesheet"/> <link href="/Content/Shotgun/css/main?v=r5gwcK0A-KqW0cB7yK8283ryjwxf0kPNuQ1P1njadsU1" rel="stylesheet"/> <link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Noto+Sans:wght@100;200;300;400;500;700;800;900&display=swap" /> <script src="/Content/Shotgun/scripts/static-plugin?v=f3VnY7U-htz3FTaboMFxbQGPAfw5M25cLJ4xxMeKTPk1"></script> </head> <body>  <script>window.isContactKnown = false</script> <div class="all-page-wrapper charcoal__accent"> <header class="header"> <div class="header__inner" style="visibility:hidden"> <div 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<div class="item h-100 default-content mt-0"> <div class="w-22 "> <h5 class="">LIFE SCIENCE SEGMENTS</h5> <ol> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-ec/solutions/industry-segments/consumer-health">Consumer Health</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-ec/solutions/industry-segments/emerging-biopharma">Emerging Biopharma</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-ec/solutions/industry-segments/generics">Generics</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-ec/solutions/industry-segments/medtech">MedTech</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-ec/solutions/industry-segments/pharmaceutical-manufacturers">Pharmaceutical Manufacturers</a></li> </ol> </div> <div class="w-22 "> <h5 class="">HEALTHCARE SEGMENTS</h5> <ol> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-ec/solutions/industry-segments/information-partner-services">Information Partner Services</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-ec/solutions/industry-segments/financial-institutions">Financial Institutions</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-ec/about-us/commitment-to-global-health">Global Health</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-ec/solutions/industry-segments/public-health-and-government">Government</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-ec/solutions/industry-segments/patient-associations">Patient Associations</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-ec/solutions/industry-segments/payers">Payers</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-ec/solutions/industry-segments/providers">Providers</a></li> </ol> </div> <div class="w-22 "> <h5 class="">THERAPEUTIC AREAS</h5> <ol> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-ec/solutions/therapeutics/cardiovascular">Cardiovascular</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-ec/solutions/therapeutics/cell-and-gene-therapy">Cell and Gene Therapy</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-ec/solutions/therapeutics/central-nervous-system">Central Nervous System</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-ec/solutions/therapeutics/gi-and-hepatology">GI & Hepatology</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-ec/solutions/therapeutics/infectious-diseases-and-vaccines">Infectious Diseases and Vaccines</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-ec/solutions/therapeutics/oncology">Oncology</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-ec/solutions/therapeutics/pediatrics">Pediatrics</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/es-ec/solutions/therapeutics/rare-diseases">Rare Diseases</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/therapeutics#viewall">View All</a></li> </ol> </div> <div class="w-34 full-bg"> <div class="card-wrapper "> <div class="card"> <img src="/-/media/iqvia/images/our-impact/our-impact.jpeg?h=720&w=1280&hash=83684E8436D9E61011F7A8186B9E33E3"> <h5 class="title">Impacting People's Lives</h5> <p class="description">We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/es-ec/about-us/our-impact"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/rdssolutionartwhite_outlines.png?h=600&w=600&hash=2951AF0F5AF13EB584FD90B004210E65"> </div> <div class="w-33"> <h3>Harness the power to transform clinical development</h3> <p>Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.</p> <a class="btn" href="https://www.iqvia.com/es-ec/solutions/research-and-development" style="max-width: 303px;">Research & Development Overview</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Research & Development Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/research-and-development/clinical-trials">Clinical Trials</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/research-and-development/functional-services">Functional Services</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/research-and-development/decentralized-trials">Decentralized Trials</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/research-and-development/consulting">Consulting</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/therapeutics">Therapeutic Expertise</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/research-and-development/site-and-investigators">Site and Investigators</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/research-and-development/global-laboratories">Global Laboratories</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/rwesolutionartwhite_outlines.png?h=600&w=600&hash=F6C2B1387FB0C98A6EA794984CB85B6B"> </div> <div class="w-33"> <h3>Real World Evidence. Real Confidence. Real Results.</h3> <p>Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.</p> <a class="btn" href="https://www.iqvia.com/es-ec/solutions/real-world-evidence" style="max-width: 303px;">REAL WORLD EVIDENCE OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Real World Evidence Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/real-world-data-and-insights">Real World & Health Data Sets</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/medical-affairs">Medical Affairs</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/health-data-apps-and-ai">Health Data Apps & AI</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/health-data-transformation">Health Data Transformation</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/study-design">Study Design</a></li> </ol> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/evidence-networks">Evidence Networks</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/health-economics-and-value">Health Economics & Value</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/regulatory-and-safety">Regulatory and Safety</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/insights">Real World Evidence Library</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/commercializationsolutionartwhite_outlines.png?h=600&w=601&hash=87F88AAD474D46B8E87146822C57D5E3"> </div> <div class="w-33"> <h3>See markets more clearly. Opportunities more often.</h3> <p>Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.</p> <a class="btn" href="https://www.iqvia.com/es-ec/solutions/commercialization" style="max-width: 303px;">COMMERCIALIZATION OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Commercialization Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/commercialization/covid-19-and-commercialization">COVID-19 & Commercialization</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/commercialization/launch-strategy-and-management">Launch Strategy & Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/commercialization/brand-strategy-and-management">Brand Strategy & Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/commercialization/pricing-and-market-access">Pricing & Market Access</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/commercialization/healthcare-professional-engagement">Healthcare Professional Engagement</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/commercialization/patient-engagement-and-support">Patient Engagement and Support</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/commercialization/promotional-strategy">Promotional Strategy</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/commercialization/established-brands-optimization">Established Brands Optimization</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/compliancesolutionartwhite_outlines.png?h=600&w=600&hash=B1920C3D73F8BBBB31B381CAE5BBE75F"> </div> <div class="w-33"> <h3>Service driven. Tech-enabled. Integrated compliance.</h3> <p>Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.</p> <a class="btn" href="https://www.iqvia.com/es-ec/solutions/safety-regulatory-compliance" style="max-width: 303px;">COMPLIANCE OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Safety & Regulatory Compliance Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance">Safety Pharmacovigilance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/safety-regulatory-compliance/regulatory-compliance">Regulatory Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/safety-regulatory-compliance/quality-compliance">Quality Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/safety-regulatory-compliance/medical-information">Medical Information</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/techsolutionartwhite_outlines.png?h=600&w=600&hash=3F741080B4AA6100EAE1111FB0649C08"> </div> <div class="w-33"> <h3>Intelligence that transforms life sciences end-to-end.</h3> <p>When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.</p> <a class="btn" href="https://www.iqvia.com/es-ec/solutions/technologies" style="max-width: 303px;">TECHNOLOGIES OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Technology Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/technologies/orchestrated-clinical-trials">Orchestrated Clinical Trials</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/technologies/information-management">Enterprise Information Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/technologies/performance-management-and-insights">Performance Management & Insights</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/commercialization/healthcare-professional-engagement/onekey/onekey-hcp-reference-data">Provider Reference Data Network</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/technologies/customer-engagement">Customer Engagement</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/technologies/safety-regulatory-and-quality">Safety, Regulatory, Quality Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/technologies/developer">Developer</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/technologies/partner-programs">Partner Programs</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/technologies/insights">Technology Insights</a></li> </ol> </div> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">Products</a> <div class="primary-nav-wrapper"> <div class="content product-selector"> <div class="shadow"></div> <div class="d-flex remove-last"> <div class="w-22 pt-35 pb-35"> <h5 class="">CLINICAL PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/technologies/orchestrated-clinical-trials/planning-suite">Planning Suite</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/technologies/orchestrated-clinical-trials/planning-suite/grantplan">Grant Plan</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/technologies/orchestrated-clinical-trials/digital-site-suite">Site Suite</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/clinical-trial-payments">Clinical Trial Payments</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/investigator-site-portal">Investigator Site Portal</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/one-home-for-sites">One Home for Sites</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite">Patient Engagement Suite</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite/ecoa">Electronic Clinical Outcome Assessment (eCOA)</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite/interactive-response-technology">Interactive Response Technology (IRT)</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/technologies/orchestrated-clinical-trials/clinical-data-analytics-solutions">Clinical Data Analytics Solutions</a></li> </ol> </div> <div class="w-22 pt-35 pb-35"> <h5 class="">COMMERCIAL PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/technologies/information-management">Information Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/commercialization/launch-strategy-and-management">Launch Strategy & Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/commercialization/pricing-and-market-access">Pricing & Market Access</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/commercialization/brand-strategy-and-management">Brand Strategy & Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/commercialization/promotional-strategy">Promotional Engagement</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/technologies/performance-management-and-insights">Performance Management & Insights</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/technologies/performance-management-and-insights/orchestrated-analytics">Orchestrated Analytics</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/technologies/performance-management-and-insights/orchestrated-analytics/next-best">Next Best Action</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/technologies/customer-engagement">Customer Engagement (OCE)</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/commercialization/patient-engagement-and-support">Patient Engagement and Support</a></li> </ol> </div> <div class="w-22 pt-35 pb-35"> <h5 class="">COMPLIANCE, SAFETY, REG PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance/iqvia-vigilance-platform">IQVIA Vigilance Platform</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/safety-regulatory-compliance/regulatory-compliance">Regulatory Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/safety-regulatory-compliance/regulatory-compliance/iqvia-rim-smart">RIM Smart</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/safety-regulatory-compliance/quality-compliance">Quality Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/safety-regulatory-compliance/quality-compliance/smartsolve-eqms">SmartSolve eQMS</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance">Safety & Pharmacovigilance</a></li> </ol> </div> <div class="w-22 pt-35 pb-35"> <h5 class="">REAL WORLD PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/health-data-apps-and-ai">Health Data Apps & AI</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/health-data-apps-and-ai/analytics-research-accelerator">Analytics Research Accelerator</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/health-data-apps-and-ai/expert-ecosystem">Expert Ecosystem</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-hcp-and-patient-profiling-commercial">AI Patient & HCP Profiling- Commercial</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-patient-and-provider-profiling">AI Patient & Provider Profiling- Med Affairs</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-hcp-and-patient-profiling">AI Patient & HCP Profiling- Healthcare</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/health-economics-and-value/market-access-insights">Market Access Insights</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/study-design/health-research-space">Direct-to-Patient Research</a></li> </ol> </div> <div class="w-28 "> <div class="card-wrapper h-100"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/2121_business-woman-using-dashboard-on-screen.png?h=683&w=1024&hash=598F2F336961970EA76EED465B050DDE"> <h5 class="title">CASE STUDY</h5> <p class="description">Data in a Day</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/es-ec/library/case-studies/data-in-a-day"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">Insights</a> <div class="primary-nav-wrapper"> <div class="content insights"> <div class="shadow"></div> <div class="d-flex remove-last"> <div class="w-50"> <div class="d-flex pt-75"> <div class="w-50"> <h5>BLOGS, WHITE PAPERS & CASE STUDIES</h5> <p>Explore our library of insights, 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LATEST REPORTS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-65"> <div class="d-flex"> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/pdfs/institute-reports/digital-health-trends-2024/iqi-report-digital-health-2024-part-1-12-24-feature-594x345.png?h=345&w=594&hash=CB26A75D15140F5E109A75955E171EBF"> <h5 class="title">INSTITUTE REPORT</h5> <p class="description">Digital Health Trends 2024 - Implications for Research and Patient Care</p> <a 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leadership with a focus on EMEA.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/es-ec/locations/emea/emea-thought-leadership"> Learn more <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/1127_group-of-financial-professionals-analyzing-markets.jpg?h=683&w=1024&hash=D7AA7657AB60304BB7B82999AEDA1D96"> <h5 class="title">WHITE PAPER</h5> <p class="description">DCTs Deliver Big 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billion RWE imperative</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/es-ec/library/white-papers/capturing-value-at-scale-the-$4-billion-rwe-imperative"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">About</a> <div class="primary-nav-wrapper"> <div class="content about-selector"> <div class="shadow"></div> <div class="d-flex flex-column "> <div class="d-flex flex-column"> <div class="d-flex tab"> 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<g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/homepagehero_ci.png?h=1058&w=1200&hash=E6F7621F8CB48BC6EA4D48B02F63F8E1"> </div> <div class="w-33"> <h3>Unlock your potential to drive healthcare forward</h3> <p>By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.</p> <a class="btn" href="https://www.iqvia.com/es-ec/about-us/iqvia-connected-intelligence" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/modules/brandworld/2767_portrait-of-two-engineers-using-laptop-casually-chatting-in-high-tech-research.png?h=540&w=1024&hash=6EE14B9365C7977C3B07A43B65C71B45"> </div> <div class="w-33"> <h3>IQVIA AI is Healthcare-grade AI</h3> <p>Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.</p> <a class="btn" href="https://www.iqvia.com/es-ec/solutions/innovative-models/artificial-intelligence-and-machine-learning" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <h3></h3> <p></p> <a class="btn" href="" style="max-width: 303px;"></a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/blogs/2116_abstract-background-with-luminous-particles.jpg?h=675&w=1200&hash=6102399574165D0ABCB89791A890BF2D"> </div> <div class="w-33"> <h3>Your healthcare data deserves more than just a cloud.</h3> <p>The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.</p> <a class="btn" href="https://www.iqvia.com/es-ec/solutions/human-data-science-cloud" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/innovationhubheroimage.png?h=3175&w=3375&hash=03A3A2DB1F3EFF368CD63BA86426159D"> </div> <div class="w-33"> <h3>Innovations make an impact when bold ideas meet powerful partnerships</h3> <p>The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.</p> <a class="btn" href="https://www.iqvia.com/es-ec/about-us/innovation-hub" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/208_woman-using-tablet-on-sofa-cropped_600.jpg?h=683&w=1024&hash=113B49B766D4F49F5E147F481F8316EA"> </div> <div class="w-33"> <h3>Proven, faster DCT solutions</h3> <p>IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.</p> <a class="btn" href="https://www.iqvia.com/es-ec/solutions/research-and-development/decentralized-trials" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/apple/applewatchpatient.png?h=683&w=1024&hash=E32CDCB8BE1C8513D26ACAADA5B282A9"> </div> <div class="w-33"> <h3>IQVIA Patient Experience Solutions with Apple devices</h3> <p>Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.</p> <a class="btn" href="https://www.iqvia.com/es-ec/about-us/iqvia-patient-experience-solutions-with-apple-devices" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">Careers</a> <div class="primary-nav-wrapper"> <div class="content product-selector new"> <div class="shadow"></div> <div class="d-flex "> <div class="w-22 pt-35 pb-35"> <h5 class="">IQVIA Careers</h5> <ol> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/?utm_source=iqvia.com&utm_medium=referral&utm_campaign=careersnav ">Overview</a></li> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/en/our-company?utm_source=iqvia.com&utm_medium=referral&utm_campaign=careersnav">Our Company</a></li> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/culture?utm_source=iqvia.com&utm_medium=referral&utm_campaign=careersnav ">Culture</a></li> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/benefits?utm_source=iqvia.com&utm_medium=referral&utm_campaign=careersnav ">Benefits</a></li> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/en/blog?utm_source=iqvia.com&utm_medium=referral&utm_campaign=careersnav ">Life at IQVIA Blog</a></li> </ol> </div> <div class="w-22 pt-35 pb-35"> <h5 class="">Featured Careers</h5> <ol> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/clinical-research-careers?utm_source=iqvia.com&utm_medium=referral&utm_campaign=careersnav ">Clinical Research</a></li> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/technology-analytics-careers?utm_source=iqvia.com&utm_medium=referral&utm_campaign=careersnav ">Technology & Analytics</a></li> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/consulting-careers?utm_source=iqvia.com&utm_medium=referral&utm_campaign=careersnav ">Consulting</a></li> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/interns?utm_source=iqvia.com&utm_medium=referral&utm_campaign=careersnav ">Interns</a></li> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/cra?utm_source=iqvia.com&utm_medium=referral&utm_campaign=careersnav ">Clinical Research Associates</a></li> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/ai-machine-learning-careers?utm_source=iqvia.com&utm_medium=referral&utm_campaign=careersnav ">AI & Machine Learning</a></li> </ol> </div> <div class="w-22 pt-35 pb-35"> <h5 class="">Stay Connected</h5> <ol> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/join?utm_source=iqvia.com&utm_medium=referral&utm_campaign=careersnav">Global Talent Network</a></li> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/alumni?utm_source=iqvia.com&utm_medium=referral&utm_campaign=careersnav ">IQVIA Alumni Network</a></li> <li class="hover-color-blue"><a href="https://jobs.iqvia.com/search-jobs?utm_source=iqvia.com&utm_medium=referral&utm_campaign=careersnav ">View Open Roles</a></li> </ol> </div> <div class="w-28 "> <div class="card-wrapper "> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/2213_cheerful-young-colleagues-using-laptop.jpg?h=683&w=1024&hash=FAA2EF08939F6AA54CDD5577503A6521"> <h5 class="title">WE'RE HIRING</h5> <p class="description">At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.</p> <a class="hover-color-blue-with-anim" href="https://jobs.iqvia.com/search-jobs?utm_source=iqvia.com&utm_medium=referral&utm_campaign=careersnav "> VIEW ROLES <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> </div> </div> </li> </ol> <div class="overlay"></div> <div class="btn-style btn-primary-nav"> <a class="cta-btn-redesign" href="#rfp"> <span class="tile">Contact Us</span> <div class="arrow-wrapper"> <span class="line"></span> <span class="line"></span> </div> </a> </div> </nav> </div> </div> <div class="mobile-overlay mobile-navigation-overlay"> <div class="overlay-content"> <div class="top-nav"> <nav role="Secondary"> <button role="button" data-type="regions">REGIONS<img src="https://www.iqvia.com/Content/Shotgun/img/globe.svg"></button> <button role="button" data-type="search">Search<img src="https://www.iqvia.com/Content/Shotgun/img/search.svg"></button> </nav> </div> <div class="main-nav"> <ol role="Primary"> <li data-item="solutions"><a>Solutions</a></li> <li data-item="products"><a>Products</a></li> <li data-item="insights"><a>Insights</a></li> <li data-item="about"><a>About</a></li> <li data-item="careersnew"><a>Careers</a></li> <li class="external-style"><a class="nav-mobile-contact-us" href="#rfp">Contact Us</a></li> </ol> </div> <div class="mobile-content"> <div class="item-wrapper-mobile search-mobile" data-attribute="search"> <div class="breadcrumbs go-to-main"><span class="go-main">MAIN</span>/<span>search</span></div> 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width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> </ul> <h6 class="mt-0">LIFE SCIENCE SEGMENTS</h6> <ul> <li><a href="https://www.iqvia.com/es-ec/solutions/industry-segments/consumer-health">Consumer Health</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/industry-segments/emerging-biopharma">Emerging Biopharma</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/industry-segments/generics">Generics</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/industry-segments/medtech">MedTech</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/industry-segments/pharmaceutical-manufacturers">Pharmaceutical Manufacturers</a></li> </ul> <h6 class="mt-0">HEALTHCARE SEGMENTS</h6> <ul> <li><a href="https://www.iqvia.com/es-ec/solutions/industry-segments/information-partner-services">Information Partner Services</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/industry-segments/financial-institutions">Financial Institutions</a></li> <li><a href="https://www.iqvia.com/es-ec/about-us/commitment-to-global-health">Global Health</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/industry-segments/public-health-and-government">Government</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/industry-segments/patient-associations">Patient Associations</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/industry-segments/payers">Payers</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/industry-segments/providers">Providers</a></li> </ul> <h6 class="mt-0">THERAPEUTIC AREAS</h6> <ul> <li><a href="https://www.iqvia.com/es-ec/solutions/therapeutics/cardiovascular">Cardiovascular</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/therapeutics/cell-and-gene-therapy">Cell and Gene Therapy</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/therapeutics/central-nervous-system">Central Nervous System</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/therapeutics/gi-and-hepatology">GI & Hepatology</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/therapeutics/infectious-diseases-and-vaccines">Infectious Diseases and Vaccines</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/therapeutics/oncology">Oncology</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/therapeutics/pediatrics">Pediatrics</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/therapeutics/rare-diseases">Rare Diseases</a></li> <li><a href="https://www.iqvia.com/solutions/therapeutics#viewall">View All</a></li> </ul> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/our-impact/our-impact.jpeg?h=720&w=1280&hash=83684E8436D9E61011F7A8186B9E33E3"> <h4 class="mt-30">Impacting People's Lives</h4> <p>"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.</p> <a class="btn-redirect" href="https://www.iqvia.com/es-ec/about-us/our-impact" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="tabs"> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/rdssolutionartwhite_outlines.png?h=600&w=600&hash=2951AF0F5AF13EB584FD90B004210E65"> <h5>Harness the power to transform clinical development</h5> <p>Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.</p> <a class="btn" href="https://www.iqvia.com/es-ec/solutions/research-and-development">Research & Development Overview</a> <div class="hr"></div> <h6>Research & Development Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/es-ec/solutions/research-and-development/clinical-trials">Clinical Trials</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/research-and-development/functional-services">Functional Services</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/research-and-development/decentralized-trials">Decentralized Trials</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/research-and-development/consulting">Consulting</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/therapeutics">Therapeutic Expertise</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/research-and-development/site-and-investigators">Site and Investigators</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/research-and-development/global-laboratories">Global Laboratories</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/rwesolutionartwhite_outlines.png?h=600&w=600&hash=F6C2B1387FB0C98A6EA794984CB85B6B"> <h5>Real World Evidence. Real Confidence. Real Results.</h5> <p>Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.</p> <a class="btn" href="https://www.iqvia.com/es-ec/solutions/real-world-evidence">REAL WORLD EVIDENCE OVERVIEW</a> <div class="hr"></div> <h6>Real World Evidence Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/real-world-data-and-insights">Real World & Health Data Sets</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/medical-affairs">Medical Affairs</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/health-data-apps-and-ai">Health Data Apps & AI</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/health-data-transformation">Health Data Transformation</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/study-design">Study Design</a></li> </ul> <ul> <li><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/evidence-networks">Evidence Networks</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/health-economics-and-value">Health Economics & Value</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/regulatory-and-safety">Regulatory and Safety</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/real-world-evidence/insights">Real World Evidence Library</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/commercializationsolutionartwhite_outlines.png?h=600&w=601&hash=87F88AAD474D46B8E87146822C57D5E3"> <h5>See markets more clearly. Opportunities more often.</h5> <p>Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.</p> <a class="btn" href="https://www.iqvia.com/es-ec/solutions/commercialization">COMMERCIALIZATION OVERVIEW</a> <div class="hr"></div> <h6>Commercialization Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/es-ec/solutions/commercialization/covid-19-and-commercialization">COVID-19 & Commercialization</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/commercialization/launch-strategy-and-management">Launch Strategy & Management</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/commercialization/brand-strategy-and-management">Brand Strategy & Management</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/commercialization/pricing-and-market-access">Pricing & Market Access</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/commercialization/healthcare-professional-engagement">Healthcare Professional Engagement</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/commercialization/patient-engagement-and-support">Patient Engagement and Support</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/commercialization/promotional-strategy">Promotional Strategy</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/commercialization/established-brands-optimization">Established Brands Optimization</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/compliancesolutionartwhite_outlines.png?h=600&w=600&hash=B1920C3D73F8BBBB31B381CAE5BBE75F"> <h5>Service driven. Tech-enabled. Integrated compliance.</h5> <p>Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.</p> <a class="btn" href="https://www.iqvia.com/es-ec/solutions/safety-regulatory-compliance">COMPLIANCE OVERVIEW</a> <div class="hr"></div> <h6>Safety & Regulatory Compliance Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/es-ec/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance">Safety Pharmacovigilance</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/safety-regulatory-compliance/regulatory-compliance">Regulatory Compliance</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/safety-regulatory-compliance/quality-compliance">Quality Compliance</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/safety-regulatory-compliance/medical-information">Medical Information</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/techsolutionartwhite_outlines.png?h=600&w=600&hash=3F741080B4AA6100EAE1111FB0649C08"> <h5>Intelligence that transforms life sciences end-to-end.</h5> <p>When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.</p> <a class="btn" href="https://www.iqvia.com/es-ec/solutions/technologies">TECHNOLOGIES OVERVIEW</a> <div class="hr"></div> <h6>Technology Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/es-ec/solutions/technologies/orchestrated-clinical-trials">Orchestrated Clinical Trials</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/technologies/information-management">Enterprise Information Management</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/technologies/performance-management-and-insights">Performance Management & Insights</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/commercialization/healthcare-professional-engagement/onekey/onekey-hcp-reference-data">Provider Reference Data Network</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/technologies/customer-engagement">Customer Engagement</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/technologies/safety-regulatory-and-quality">Safety, Regulatory, Quality Compliance</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/technologies/developer">Developer</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/technologies/partner-programs">Partner Programs</a></li> <li><a href="https://www.iqvia.com/es-ec/solutions/technologies/insights">Technology 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Join us in reimagining what’s possible.</p> <a class="btn-redirect" href="https://jobs.iqvia.com/search-jobs?utm_source=iqvia.com&utm_medium=referral&utm_campaign=careersnav " target="_blank"> VIEW ROLES <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="item-wrapper-mobile list " data-attribute="contactus"> <div class="breadcrumbs"><span class="go-home">MAIN</span>/<span>Contact Us</span></div> <div class="breadcrumbs d-none" style="padding-bottom:30px;"><span class="go-main">Contact Us</span>/<span></span></div> <div class="lists"> </div> </div> </div> </div> </div> </div> </header>  <section class="insights-detail-hero-redesign charcoal__bg"> <div class="insights-detail-hero-outer"> <div class="insights-detail-hero-outer-top"> <div class="insights-detail-hero-outer-content"> <div class="top-part">Blog</div> <div class="title">“Glocalizing” Your Commercial Forecast</div> <div class="date"> <div class="author"> <div>Rick Johnston, PhD, Senior Software Solutions Principal, Consulting Services, IQVIA</div> <div>Alex Tataru, Manager, Consulting</div> </div> <div class="time">Mar 18, 2021</div> </div> </div> </div> <div class="hero-breadcrumbs padding z_index breadcrumbs-hero_outer"> <div class="breadcrumbs breadcrumbs-hero_inner"> <ul class="breadcrumbs__list"> <li class="breadcrumbs__item"> <a href="https://www.iqvia.com/es-ec/"><span class="iqvia-icon-home"></span></a> </li> <li class="breadcrumbs__item"> <a href="https://www.iqvia.com/es-ec/blogs">Blogs</a> </li> <li class="breadcrumbs__item"> <span>"Glocalizing" Your Commercial Forecast</span> </li> </ul> </div> </div> </div> </section> <section class="share-bar-redesign"> <div class="share-bar-wrapper"> <button class="share-bar-container"> <p> Share PAGE <img alt="Share PAGE" src="/Content/Shotgun/img/icons/social_icons/new/Share.svg" /> </p> <ul class="dropdown"> <li title="Copy link to clipboard" data-event="copy"> <span>Copy Link</span> <img src="/Content/Shotgun/img/icons/social_icons/new/Copy.svg" /> </li> </ul> </button> </div> </section> <section class="insights-detail-body-redesign "> <div class="insights-detail-body-redesign__outer"> <div class="insights-detail-body-redesign__inner"> <p>Thirty years ago, the pharma industry derived most of its revenues from North America and Europe. But over the past 15 years, rising demand for innovative therapies in emerging markets has shifted the landscape. From 2005-2015 most big pharma companies saw Asia Pacific and emerging markets expand to comprise at least 25% of their total revenues<sup>i</sup>.</p> <p>This has complicated forecasting efforts, since data access and data quality are often lower in emerging markets. And assumptions that are true for America and Europe just don’t resonate in many areas of the world. For example, an IQVIA report from March 2017 looked at the impact of digital communication on uptake in every market. The study found 94% of Japan’s specialist physicians felt their preferred amount of digital communication was being achieved, however, this figure was just 50% in the US and 17% in the UK.<sup>ii</sup>.</p> <p>The average global-level forecast is not able to manage this type and scale of variance by market. Doing it requires global-local collaboration as well as technology platforms that explicitly adapt big picture trends for local needs.</p> <h4>When global-only forecasts fall short</h4> <p>A centrally-generated forecast offers stakeholders a broad view of the market landscape. Oftentimes, these are produced by global experts with access to big datasets and who generate sophisticated forecast funnels based on a detailed understanding of the product. It’s an excellent foundation, but in today’s heterogeneous product landscape, it’s only the beginning.</p> <p>Country-level forecasts bring more nuanced perspective from local experts. These regional affiliates are ‘on the ground’ and often have a better sense of what’s really happening in their market. But getting this regional affiliate perspective has been difficult. Global team members may find themselves making calls and sending emails, or shepherding country affiliates through a cumbersome ‘forecast submission’ process. Alternatively, local affiliates may find that their view of the market does not align well with the global standard – perhaps it is too simplistic or too complex. As a result, some build ‘shadow copies’ of commercial forecasts that have inputs and assumptions that reflect their own needs. These ‘shadow’ forecasts may never be seen by global groups, meaning valuable insights may be lost and teams are not aligned on actual goals.</p> <p>But there are better ways for local and global teams to collaborate.</p> <h4>The future: Glocal Forecasting platforms</h4> <p>“Glocal” forecasting platforms are an emerging trend in pharma forecasting. This new type of forecasting technology offers collaborative platforms that allow flexible frameworks and real-time access to the same information and insights.</p> <p>In these models, the global and local teams work together to build an accurate forecast. In many cases, the global team will provide a forecast framework and identify the metrics that should be tracked consistently across all markets. But within that framework, affiliates can use their own local research to adjust the forecast projections and to customize certain parts of the funnel for their individual markets. Under this model, teams benefit from maintaining a single source of truth at the global and local level.</p> </div> </div> </section> <section class="graphic-image-redesign"> <div class="graphic-image__outer"> <div class="graphic-image__wrapper no-padding-top no-padding-bottom"> <div class="graphic-image__large" style="max-width: 1180px;" data-aos="fade-up"> <img src="/-/media/iqvia/images/body/blogs/2021/03/glocal-forecasting-pharma-companies.png?mw=1180&hash=23FACEFCD5C35B8DDCB0CC5B155E2D53" alt="" /> </div> </div> </div> </section> <section class="rich-text-redesign no-padding-top"> <div class="rich-text-redesign__outer"> <div class="rich-text-redesign__inner"> <p>For example, if the global forecast projects revenues based on an assumed net price discount that isn’t applicable for a local market, local affiliates can quickly update those metrics. They can also add custom parameters that are applicable only to their market – like the reimbursement landscape – while being consistent with a common global structure. Both teams get the best of both worlds: global consistency of structure, with local accuracy of insights.</p> <p>When selecting a platform to support ‘glocal’ forecasting, pharma companies should look for a solution that can:</p> <ul> <li><strong>Be able to integrate company and real-world data</strong> sources easily into the forecast</li> <li><strong>Use a simple user interface</strong> that both forecasting experts and generalists can utilize comfortably to reduce forecast cycle-time.</li> <li>Allow multiple users (global and local) to <strong>update forecasts in parallel and in real-time</strong></li> <li><strong>Support various commercial forecast models</strong> for different products, indications and markets</li> <li><strong>Maintain a common forecast framework</strong> while allowing customization where needed – preferably able to handle both pipeline and inline products</li> <li><strong>Include analytics and output capabilities</strong> such as what-if scenarios, market event modeling, uncertainty analysis and visual output dashboards</li> </ul> <p>The right solution will bring greater transparency and accuracy to the forecasting process, and ensure you are leveraging the knowledge of every expert in your organization.</p> <p><em>To learn more about glocal forecasting, check out our webcast: <a rel="noopener noreferrer" href="https://event.on24.com/eventRegistration/EventLobbyServlet?target=reg20.jsp&partnerref=MJHWEB&eventid=2715257&sessionid=1&key=BD11BE886FEB80DFFAD024CE160297D6&regTag=&V2=false&sourcepage=register" target="_blank">Make Your Commercial Forecasting “Glocal” – Best Practices for Integrating Local and Global Market Forecasts</a> or contact <a href="mailto:ForeastHorizon@iqvia.com">ForeastHorizon@iqvia.com</a></em> </p> <p> </p> <p style="font-size: 80%;"><sup>i</sup> <a rel="noopener noreferrer" href="https://www.sciencedirect.com/science/article/pii/S1359644615003797" target="_blank">Science Direct; “The changing model of big pharma: impact of key trends” (2016);</a></p> <p style="font-size: 80%;"><sup>ii</sup> IQVIA: Channel preference versus promotional reality: The core challenge of multichannel marketing</p> </div> </div> </section> <section id="RelatedSolutions"></section>  <section class="multi-card_feature-redesign"> <div class="multi-card__outer"> <div class="multi-card__wrapper"> <div class="multi-card__inner"> <div class="eyebrow"> <h2 class="title">Related solutions</h2> </div> <div class="card-wrapper"> <article class="card-item"> <div class="process-as-no-link card-item-wrapper card-link"> <div class="img-wrapper"> <div class="img" style="background-image:url('/-/media/iqvia/images/modules/brandworld/120_businessmen-looking-at-laptop.jpg?mw=600&hash=6328A20A3BCA4B24004F99D8D87B2E77')"></div> </div> <div class="card-item_wrapper"> <a href="https://www.iqvia.com/es-ec/solutions/commercialization/brand-strategy-and-management/forecast-horizon" class="card-title"> Forecast Horizon </a> <p class="description"> Designed specifically for the challenges and modeling approaches of the life sciences industry </p> </div> </div> </article> <article class="card-item"> <div class="process-as-no-link card-item-wrapper card-link"> <div class="img-wrapper"> <div class="img" style="background-image:url('/-/media/iqvia/images/body/commercialization/hero-gettyimages-1021628870.jpg?mw=600&hash=416BB6EE834587127459EFBA67EF46EE')"></div> </div> <div class="card-item_wrapper"> <a href="https://www.iqvia.com/es-ec/solutions/commercialization/brand-strategy-and-management" class="card-title"> Brand Strategy and Management </a> <p class="description"> Be proactive about growing your brand using the latest in data, analytics, and domain expertise. </p> </div> </div> </article> <article class="card-item"> <div class="process-as-no-link card-item-wrapper card-link"> <div class="img-wrapper"> <div class="img" style="background-image:url('/-/media/iqvia/images/navigation/commercializationsolutionartwhite_outlines.png?mw=600&hash=73AA2FAECC54CEA521CAB2E4CAAAA953')"></div> </div> <div class="card-item_wrapper"> <a href="https://www.iqvia.com/es-ec/solutions/commercialization" class="card-title"> Commercialization </a> <p class="description"> Take advantage of the latest tools, techniques, and deep healthcare expertise to create scalable resources, precision insights, and actionable ideas. </p> </div> </div> </article> </div> </div> </div> </div> </section>  <div class="btn-container-stiky stiky-language open-popup-contact-us-button" data-current-language="es-EC"> <a class="cta-btn-redesign contact-us-cta-button" href="#rfp" target=""> <span class="tile">Contact Us</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div>  <footer> <section class="footer"> <div class="global-search-container container"> </div> <div class="dark-bg"> <div class="footer__outer"> <div class="footer__wrapper"> <div class="footer__inner container-change"> <div class="footer_content footer__middle"> <div class="footer__copy">©2025 IQVIA Inc, All Rights Reserved. </div> <div class="flex-column"> <div class="flex-column"> <ul class="footer__menu flex-row"> <li class="footer__menu-item"> <a target="_blank" rel="noopener noreferrer" href="http://ir.iqvia.com">Investor Relations</a> </li> <li class="footer__menu-item"> <a target="_blank" rel="noopener noreferrer" href="https://www.customerportal.iqvia.com">Customer Portal</a> </li> <li class="footer__menu-item"> <a target="_blank" title="Careers" rel="noopener noreferrer" href="https://jobs.iqvia.com/">Careers</a> </li> <li class="footer__menu-item"> <a title="Corporate Responsibility" href="https://www.iqvia.com/es-ec/about-us/code-of-conduct">Code of Conduct</a> </li> <li class="footer__menu-item"> <a href="https://www.iqvia.com/es-ec/events">Events</a> </li> <li class="footer__menu-item"> <a href="https://www.iqvia.com/es-ec/contact">Contact Us</a> </li> </ul> <ul class="footer__menu flex-row"> <li class="footer__menu-item"> <a href="https://www.iqvia.com/es-ec/about-us/third-party-access-program">Third-Party Access</a> </li> <li class="footer__menu-item"> <a href="https://www.iqvia.com/es-ec/about-us/suppliers">Suppliers</a> </li> <li class="footer__menu-item"> <a target="_blank" href="https://www.iqvia.com/es-ec/about-us/privacy">Privacy</a> </li> <li class="footer__menu-item"> <a href="https://www.iqvia.com/es-ec/about-us/privacy/ccpa/do-not-sell">Your Privacy Choices</a> </li> <li class="footer__menu-item"> <a href="https://www.iqvia.com/es-ec/about-us/terms-of-use">Terms of Use</a> </li> <li class="footer__menu-item"> <a href="https://www.iqvia.com/sitemap">Sitemap</a> </li> </ul> </div> </div> </div> <div class="footer__copy"> <div class="footer__logo" style="width: 236px;"> <a href="/" alt="Home"><img alt="" src="/-/media/iqvia/iqvia_lg_hrz_rgb.svg" class="img-responsive" /></a> </div> <div class="footer__copy">© 2018-2025. 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