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class="form-group required"><input class="form-control search w-2/3 p-1 sm:w-full m-1.5 text-gray-400 border border-solid border-aurorapink-300 rounded-md outline-none" data-remember="false" placeholder="Search" required id="q" type="text" name="q" value=""></div> </form></div> </div> </div> </div> </div> <div class="menu bg-aurorapink-300"> <nav class="native-hidden js-nav"> <div class="flex justify-between">  <div class="js-nav-items flex overflow-hidden px-0 w-full"> <div class="flex flex-row overflow-hidden w-full sm:justify-center text-white items-center"> <a title="The Dawn Of Advertising (1947-2017)" href="/web/20250213195749/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017" target="_self" class="font-roboto py-1.25 px-2.5 inline-block whitespace-nowrap text-aurorapink-100 hover:text-white uppercase leading-4 text-4 "> The Dawn Of Advertising (1947-2017) </a> <a title="Home" href="/web/20250213195749/https://aurora.dawn.com/" target="_self" class="font-roboto py-1.25 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target="_self" class="font-roboto py-1.25 px-2.5 inline-block text-black hover:text-white uppercase leading-5 text-4 whitespace-normal w-full "> Home </a> <a title="Home" href="/web/20250213195749/https://aurora.dawn.com/most-read" target="_self" class="font-roboto py-1.25 px-2.5 inline-block text-black hover:text-white uppercase leading-5 text-4 whitespace-normal w-full text-white"> Most Read </a> <a title="Home" href="/web/20250213195749/https://aurora.dawn.com/people" target="_self" class="font-roboto py-1.25 px-2.5 inline-block text-black hover:text-white uppercase leading-5 text-4 whitespace-normal w-full "> People </a> <a title="Home" href="/web/20250213195749/https://aurora.dawn.com/blogs" target="_self" class="font-roboto py-1.25 px-2.5 inline-block text-black hover:text-white uppercase leading-5 text-4 whitespace-normal w-full "> Blogs </a> </div> </div> </div> </nav> </div> </header> <div class="mx-auto px-2 sm:px-6.5"> <div class="container px-0 sm:px-6 lg:px-13 mt-7 mb-3 font-roboto"> <div class="lg:px-14"> <div class="md:px-3"> <h2 id="most-read" dir="auto" class="badge inline-flex text-7.5 font-light uppercase font-arial p-0 mb-6.75 align-middle">Most Read</h2> <div class="flex flex-col md:flex-row"> <div class="w-full md:w-7/12 md:pr-4"> <div class="slideshow bg-cream-400 mb-6.75 md:slideshow-nav--visible slideshow--main " data-slick="{"dots":true,"arrows":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":6000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 767,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 575,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal lg:w-full md:w-full w-full" style=""> <span class="slideshow__slide__label">1</span>  <article class="story relative overflow-hidden box " data-id="1145134" id="1145134" data-layout="story" data-tags="">  <figure class="media media--fill sm:w-full w-full mb-0 "> <div class="media__item "><a title="Cola Next Rides the Boycott" href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145134/cola-next-rides-the-boycott" target="_self"><picture><img src="https://web.archive.org/web/20250213195749im_/https://i.dawn.com/large/2024/07/08155736b966469.jpg?r=160221" alt="Cola Next Rides the Boycott" title="Cola Next Rides the Boycott"/></picture></a></div> </figure>  <div dir="auto" class=" justify-center text-center justify-center text-center mb-3.25 mt-3.25 mx-3.25"><span id="making-waves" class="badge inline-flex text-3 text-center border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 align-middle"><a title="Making Waves" href="/web/20250213195749/https://aurora.dawn.com/trends/making-waves" class=" text-3 text-center "><span>Making </span><span>Waves </span></a></span></div>  <h2 dir="auto" data-layout="story" data-id="1145134" class="story__title text-5 text-center font-normal px-3.25 "><a href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145134/cola-next-rides-the-boycott" class="story__link "><strong>Cola Next Rides the Boycott</strong> </a></h2>  <div dir="auto" class="story__excerpt text-4 text-center font-light px-3.25 pb-3.25">What's next for Cola Next? </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-2 mb-1.55 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145134&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-2 mb-1.55 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://twitter.com/share?text=Cola%20Next%20Rides%20the%20Boycott&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145134&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145134" target="_blank"><img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-2 mb-1.55 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20250213195749/whatsapp://send/?text=Cola%20Next%20Rides%20the%20Boycott%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145134%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>  </div> <div class="slideshow__slide slideshow__slide--horizontal lg:w-full md:w-full w-full" style=""> <span class="slideshow__slide__label">2</span>  <article class="story relative overflow-hidden box " data-id="1145176" id="1145176" data-layout="story" data-tags="">  <figure class="media media--fill sm:w-full w-full mb-0 "> <div class="media__item "><a title="The Making of Arshad Nadeem" href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145176/the-making-of-arshad-nadeem" target="_self"><picture><img src="https://web.archive.org/web/20250213195749im_/https://i.dawn.com/large/2024/08/16144821ed52f94.jpg?r=184028" alt="The Making of Arshad Nadeem" title="The Making of Arshad Nadeem"/></picture></a></div> </figure>  <div dir="auto" class=" justify-center text-center justify-center text-center mb-3.25 mt-3.25 mx-3.25"><span id="people" class="badge inline-flex text-3 text-center border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 align-middle"><span>People </span></span></div>  <h2 dir="auto" data-layout="story" data-id="1145176" class="story__title text-5 text-center font-normal px-3.25 "><a href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145176/the-making-of-arshad-nadeem" class="story__link "><strong>The Making of Arshad Nadeem</strong></a></h2>  <div dir="auto" class="story__excerpt text-4 text-center font-light px-3.25 pb-3.25">Anushe Engineer on Arshad Nadeem's success at the Paris Olympics, shaped by his coach and mentor, Salman Butt. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-2 mb-1.55 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145176&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-2 mb-1.55 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" 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class="sm:grid sm:grid-cols-2 sm:gap-2 mt-2 slideshow--list ">  <article class="story relative overflow-hidden box bg-cream-400 mb-6.75 active" data-id="1145124" id="1145124" data-layout="story" data-tags="">  <figure class="media media--fill sm:w-full w-full mb-0 " data-focus-x="33.54%" data-focus-y="43.25%"> <div class="media__item "><a title="To Boycott or Not to Boycott?" href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145124/to-boycott-or-not-to-boycott" target="_self"><picture><img src="https://web.archive.org/web/20250213195749im_/https://i.dawn.com/thumbnail/2024/08/231632220e941a8.jpg?r=163330" alt="To Boycott or Not to Boycott?" title="To Boycott or Not to Boycott?"/></picture></a></div> </figure>  <div dir="auto" class=" justify-center text-center justify-center text-center mt-6.75"><span id="published-in-may-jun-2024" class="badge inline-flex text-3 text-center border border-solid border-aurorapink-400 text-aurorapink-500 p-1 align-middle"><span>Published </span><span>in </span><span>May-Jun </span><span>2024 </span></span></div>  <h2 dir="auto" data-layout="story" data-id="1145124" class="story__title text-4 text-center font-light m-2 "><a href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145124/to-boycott-or-not-to-boycott" class="story__link "><strong>To Boycott or Not to Boycott?</strong> </a></h2>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145124&display=popup&ref=plugin" target="_blank"><img width="24" height="24" 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title="Venturing Into Uncharted Waters"/></picture></a></div> </figure>  <div dir="auto" class=" justify-center text-center justify-center text-center mt-6.75"><span id="launches" class="badge inline-flex text-3 text-center border border-solid border-aurorapink-400 text-aurorapink-500 p-1 align-middle"><a title="Launches" href="/web/20250213195749/https://aurora.dawn.com/recent/launches" class=" text-3 text-center "><span>Launches </span></a></span></div>  <h2 dir="auto" data-layout="story" data-id="1145133" class="story__title text-4 text-center font-light m-2 "><a href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145133/venturing-into-uncharted-waters" class="story__link "><strong>Venturing Into Uncharted Waters</strong> </a></h2>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145133&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://twitter.com/share?text=Venturing%20Into%20Uncharted%20Waters&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145133&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145133" target="_blank"><img width="24" height="24" 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href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145104/in-pakistan-we-have-to-be-patient-and-take-a-20-to-30-year-view-in-terms-of-getting-things-right" target="_self"><picture><img src="https://web.archive.org/web/20250213195749im_/https://i.dawn.com/thumbnail/2024/05/061044055a4a506.jpg?r=104411" alt="“In Pakistan, we have to be patient and take a 20 to 30-year view in terms of getting things right”" title="“In Pakistan, we have to be patient and take a 20 to 30-year view in terms of getting things right”"/></picture></a></div> </figure>  <div dir="auto" class=" justify-center text-center justify-center text-center mt-6.75"><span id="published-in-mar-apr-2024" class="badge inline-flex text-3 text-center border border-solid border-aurorapink-400 text-aurorapink-500 p-1 align-middle"><span>Published </span><span>in </span><span>Mar-Apr </span><span>2024 </span></span></div>  <h2 dir="auto" data-layout="story" data-id="1145104" class="story__title text-4 text-center font-light m-2 "><a href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145104/in-pakistan-we-have-to-be-patient-and-take-a-20-to-30-year-view-in-terms-of-getting-things-right" class="story__link "><strong>“In Pakistan, we have to be patient and take a 20 to 30-year view in terms of getting things right”</strong></a></h2>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145104&display=popup&ref=plugin" target="_blank"><img width="24" height="24" 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src="https://web.archive.org/web/20250213195749im_/https://i.dawn.com/thumbnail/2024/09/021130398011955.jpg?r=113116" alt="From Karachi to Paris with Lals" title="From Karachi to Paris with Lals"/></picture></a></div> </figure>  <div dir="auto" class=" justify-center text-center justify-center text-center mt-6.75"><span id="trends" class="badge inline-flex text-3 text-center border border-solid border-aurorapink-400 text-aurorapink-500 p-1 align-middle"><a title="Trends" href="/web/20250213195749/https://aurora.dawn.com/blogs/trends" class=" text-3 text-center "><span>Trends </span></a></span></div>  <h2 dir="auto" data-layout="story" data-id="1145196" class="story__title text-4 text-center font-light m-2 "><a href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145196/from-karachi-to-paris-with-lals" class="story__link "><strong>From Karachi to Paris with Lals</strong></a></h2>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145196&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" 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pt-6.75 pb-3.25">  <div id="div-gpt-ad-1693559881661-0" class="ad__wrapper__slot " data-rendered-classes="" data-name="Dawn-Responsive-Middle-Leaderboard" data-height="250px" data-width="970px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1693559881661-0'); });</script> </div>  </div> </div> <div class="flex flex-col md:flex-row"> <div class="w-full md:w-2/3"> <div class="sm:grid sm:grid-cols-2 sm:gap-2 mt-2 slideshow--list ">  <article class="story relative overflow-hidden box mb-6.75 p-3.25 bg-cream-400 active" data-id="1145057" id="1145057" data-layout="story" data-tags="">  <span id="interview" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 mb-3.25 align-middle"><a title="Interview" href="/web/20250213195749/https://aurora.dawn.com/people/interview" class=" text-3 "><span>Interview </span></a></span>  <h2 dir="auto" data-layout="story" data-id="1145057" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145057/we-produce-students-with-strong-basics-and-who-are-not-irrationally-invested-in-a-particular-method-but-are-willing-to-adapt-to-the-workplace" class="story__link "><strong>“We produce students with strong basics and who are not irrationally invested in a particular method, but are willing to adapt to the workplace”</strong></a></h2>  <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 mb-0 "> <div class="media__item "><a title="“We produce students with strong basics and who are not irrationally invested in a particular method, but are willing to adapt to the workplace”" href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145057/we-produce-students-with-strong-basics-and-who-are-not-irrationally-invested-in-a-particular-method-but-are-willing-to-adapt-to-the-workplace" target="_self"><picture><img src="https://web.archive.org/web/20250213195749im_/https://i.dawn.com/medium/2024/03/1115474486616e1.jpg?r=154757" alt="“We produce students with strong basics and who are not irrationally invested in a particular method, but are willing to adapt to the workplace”" title="“We produce students with strong basics and who are not irrationally invested in a particular method, but are willing to adapt to the workplace”"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">President, Habib University, speaks to Aurora about what it means to offer a liberal arts education in Pakistan. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145057&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://twitter.com/share?text=%E2%80%9CWe%20produce%20students%20with%20strong%20basics%20and%20who%20are%20not%20irrationally%20invested%20in%20a%20particular%20method%2C%20but%20are%20willing%20to%20adapt%20to%20the%20workplace%E2%80%9D&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145057&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145057" target="_blank"><img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden md:block ml-2 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20250213195749/whatsapp://send/?text=%E2%80%9CWe%20produce%20students%20with%20strong%20basics%20and%20who%20are%20not%20irrationally%20invested%20in%20a%20particular%20method%2C%20but%20are%20willing%20to%20adapt%20to%20the%20workplace%E2%80%9D%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145057%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 p-3.25 bg-cream-400 " data-id="1145171" id="1145171" data-layout="story" data-tags="">  <span id="trends" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 mb-3.25 align-middle"><a title="Trends" href="/web/20250213195749/https://aurora.dawn.com/blogs/trends" class=" text-3 "><span>Trends </span></a></span>  <h2 dir="auto" data-layout="story" data-id="1145171" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145171/of-myths-and-memes" class="story__link "><strong>Of Myths and Memes</strong></a></h2>  <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 mb-0 "> <div class="media__item "><a title="Of Myths and Memes" href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145171/of-myths-and-memes" target="_self"><picture><img src="https://web.archive.org/web/20250213195749im_/https://i.dawn.com/medium/2024/08/191154389fb3728.jpg?r=115958" alt="Of Myths and Memes" title="Of Myths and Memes"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">Tyrone Tellis on what Yusuf Dikeç's performance at the Olympics can teach us about memes and myths. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145171&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://twitter.com/share?text=Of%20Myths%20and%20Memes&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145171&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145171" target="_blank"><img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden md:block ml-2 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20250213195749/whatsapp://send/?text=Of%20Myths%20and%20Memes%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145171%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 p-3.25 bg-cream-400 " data-id="1145219" id="1145219" data-layout="story" data-tags="">  <span id="published-in-jul-aug-2024" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 mb-3.25 align-middle"><span>Published </span><span>in </span><span>Jul-Aug </span><span>2024 </span></span>  <h2 dir="auto" data-layout="story" data-id="1145219" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145219/can-pakistan-afford-its-consumers" class="story__link "><strong>Can Pakistan Afford Its Consumers?</strong></a></h2>  <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 mb-0 "> <div class="media__item "><a title="Can Pakistan Afford Its Consumers?" href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145219/can-pakistan-afford-its-consumers" target="_self"><picture><img src="https://web.archive.org/web/20250213195749im_/https://i.dawn.com/medium/2024/09/12003521aae1132.jpg?r=005953" alt="Can Pakistan Afford Its Consumers?" title="Can Pakistan Afford Its Consumers?"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">Be it on or off line, consumers are flocking to buy, but as the economy weakens, how long will it be before the laws of both demand and supply start to spiral? Muna Khan poses the question. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145219&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://twitter.com/share?text=Can%20Pakistan%20Afford%20Its%20Consumers%3F&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145219&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145219" target="_blank"><img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden md:block ml-2 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20250213195749/whatsapp://send/?text=Can%20Pakistan%20Afford%20Its%20Consumers%3F%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145219%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 p-3.25 bg-cream-400 " data-id="1145085" id="1145085" data-layout="story" data-tags="">  <span id="opinion" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 mb-3.25 align-middle"><a title="Opinion" href="/web/20250213195749/https://aurora.dawn.com/trends/opinion" class=" text-3 "><span>Opinion </span></a></span>  <h2 dir="auto" data-layout="story" data-id="1145085" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145085/branding-in-a-time-of-boycotts" class="story__link "><strong>Branding in a Time of Boycotts</strong> </a></h2>  <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 mb-0 "> <div class="media__item "><a title="Branding in a Time of Boycotts" href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145085/branding-in-a-time-of-boycotts" target="_self"><picture><img src="https://web.archive.org/web/20250213195749im_/https://i.dawn.com/medium/2024/05/03163038fda5ee0.png?r=120615" alt="Branding in a Time of Boycotts" title="Branding in a Time of Boycotts"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">Rather than pretend it is not happening, brands facing boycotts need to learn to connect with their audiences in a more meaningful manner, argues Nadeem F. Paracha. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145085&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://twitter.com/share?text=Branding%20in%20a%20Time%20of%20Boycotts&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145085&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145085" target="_blank"><img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden md:block ml-2 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20250213195749/whatsapp://send/?text=Branding%20in%20a%20Time%20of%20Boycotts%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145085%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 p-3.25 bg-cream-400 " data-id="1145156" id="1145156" data-layout="story" data-tags="">  <span id="opinion" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 mb-3.25 align-middle"><a title="Opinion" href="/web/20250213195749/https://aurora.dawn.com/blogs/opinion" class=" text-3 "><span>Opinion </span></a></span>  <h2 dir="auto" data-layout="story" data-id="1145156" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145156/time-to-rebrand-immigration" class="story__link "><strong>Time to Rebrand Immigration</strong></a></h2>  <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 mb-0 "> <div class="media__item "><a title="Time to Rebrand Immigration" href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145156/time-to-rebrand-immigration" target="_self"><picture><img src="https://web.archive.org/web/20250213195749im_/https://i.dawn.com/medium/2024/07/08114153228323a.jpg?r=114248" alt="Time to Rebrand Immigration" title="Time to Rebrand Immigration"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">Julian Saunders reflects on the UK’s recent general elections. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145156&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://twitter.com/share?text=Time%20to%20Rebrand%20Immigration&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145156&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145156" target="_blank"><img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden md:block ml-2 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20250213195749/whatsapp://send/?text=Time%20to%20Rebrand%20Immigration%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145156%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 p-3.25 bg-cream-400 " data-id="1145036" id="1145036" data-layout="story" data-tags="">  <span id="published-in-jan-feb-2024" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 mb-3.25 align-middle"><span>Published </span><span>in </span><span>Jan-Feb </span><span>2024 </span></span>  <h2 dir="auto" data-layout="story" data-id="1145036" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145036/a-new-education-order" class="story__link "><strong>A New Education Order</strong> </a></h2>  <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 mb-0 "> <div class="media__item "><a title="A New Education Order" href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145036/a-new-education-order" target="_self"><picture><img src="https://web.archive.org/web/20250213195749im_/https://i.dawn.com/medium/2024/02/65cf90bd3d84c.jpg" alt="A New Education Order" title="A New Education Order"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">The current educational transformation is not merely about embracing new technologies. It is about fostering a new mindset towards education, writes Hasan Saeed. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145036&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://twitter.com/share?text=A%20New%20Education%20Order&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145036&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145036" target="_blank"><img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden md:block ml-2 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20250213195749/whatsapp://send/?text=A%20New%20Education%20Order%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145036%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 p-3.25 bg-cream-400 " data-id="1144948" id="1144948" data-layout="story" data-tags="">  <span id="profile" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 mb-3.25 align-middle"><a title="Profile" href="/web/20250213195749/https://aurora.dawn.com/people/profile" class=" text-3 "><span>Profile </span></a></span>  <h2 dir="auto" data-layout="story" data-id="1144948" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1144948/defining-a-legacy" class="story__link "><strong>Defining a Legacy</strong> </a></h2>  <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 mb-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="Defining a Legacy" href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1144948/defining-a-legacy" target="_self"><picture><img src="https://web.archive.org/web/20250213195749im_/https://i.dawn.com/medium/2023/12/6579ede1f2052.jpg?r=133347" alt="Defining a Legacy" title="Defining a Legacy"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">Shahrezad Samiuddin profiles Samina Ahmed. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1144948&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div 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src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 p-3.25 bg-cream-400 " data-id="1145184" id="1145184" data-layout="story" data-tags="">  <span id="published-in-jul-aug-2024" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 mb-3.25 align-middle"><span>Published </span><span>in </span><span>Jul-Aug </span><span>2024 </span></span>  <h2 dir="auto" data-layout="story" data-id="1145184" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145184/how-pakistani-designers-dazzled-at-the-ambani-wedding" class="story__link "><strong>How Pakistani Designers Dazzled at the Ambani Wedding</strong></a></h2>  <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 mb-0 "> <div class="media__item "><a title="How Pakistani Designers Dazzled at the Ambani Wedding" href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145184/how-pakistani-designers-dazzled-at-the-ambani-wedding" target="_self"><picture><img src="https://web.archive.org/web/20250213195749im_/https://i.dawn.com/medium/2024/09/0614383834e7dbb.png?r=143847" alt="How Pakistani Designers Dazzled at the Ambani Wedding" title="How Pakistani Designers Dazzled at the Ambani Wedding"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">Bollywood celebrities sported the beautiful ensembles of a multitude of Pakistani designers, from Faraz Manan to Hussain Rehar. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145184&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://twitter.com/share?text=How%20Pakistani%20Designers%20Dazzled%20at%20the%20Ambani%20Wedding&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145184&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145184" target="_blank"><img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden md:block ml-2 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20250213195749/whatsapp://send/?text=How%20Pakistani%20Designers%20Dazzled%20at%20the%20Ambani%20Wedding%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145184%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 p-3.25 bg-cream-400 " data-id="1145109" id="1145109" data-layout="story" data-tags="">  <span id="published-in-mar-apr-2024" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 mb-3.25 align-middle"><span>Published </span><span>in </span><span>Mar-Apr </span><span>2024 </span></span>  <h2 dir="auto" data-layout="story" data-id="1145109" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145109/the-agrarian-thespian" class="story__link "><strong>The Agrarian Thespian</strong></a></h2>  <figure class="media media--left sm:w-1/2 w-full mr-6.75 mb-0 "> <div class="media__item "><a title="The Agrarian Thespian" href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145109/the-agrarian-thespian" target="_self"><picture><img src="https://web.archive.org/web/20250213195749im_/https://i.dawn.com/medium/2024/05/03131356216c45c.jpg?r=131650" alt="The Agrarian Thespian" title="The Agrarian Thespian"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">Shahrezad Samiuddin profiles farmer and actor Samiya Mumtaz. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145109&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://twitter.com/share?text=The%20Agrarian%20Thespian&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145109&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145109" target="_blank"><img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden md:block ml-2 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20250213195749/whatsapp://send/?text=The%20Agrarian%20Thespian%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145109%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20250213195749im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 p-3.25 bg-cream-400 " data-id="1145164" id="1145164" data-layout="story" data-tags="">  <span id="published-in-may-jun-2024" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 mb-3.25 align-middle"><span>Published </span><span>in </span><span>May-Jun </span><span>2024 </span></span>  <h2 dir="auto" data-layout="story" data-id="1145164" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145164/from-inflation-to-bds-survey-report" class="story__link "><strong>From Inflation to BDS: Survey Report</strong></a></h2>  <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 mb-0 "> <div class="media__item "><a title="From Inflation to BDS: Survey Report" href="https://web.archive.org/web/20250213195749/https://aurora.dawn.com/news/1145164/from-inflation-to-bds-survey-report" target="_self"><picture><img src="https://web.archive.org/web/20250213195749im_/https://i.dawn.com/medium/2024/08/2601301996cd3fb.png?r=013032" alt="From Inflation to BDS: Survey Report" title="From Inflation to BDS: Survey Report"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">Insights from <em>Aurora’s</em> Dipstick Consumer Survey conducted in May 2024. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20250213195749/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145164&display=popup&ref=plugin" target="_blank"><img width="24" height="24" 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