Value based healthcare and clinical development.

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SInce 2018, ICON has surveyed US payers for their perspectives, and to understand how the Institute for Clinical and Economic Review (ICER) is influencing payer practices.</p> <p> </p> </div> </div> </div> </div> </div> </a> </div> <div class="col-sm"> <a href="/insights/value-based-healthcare/health-technology-assessm" class="block-link" target="_self"> <div class="container-full"> <div class="card card--title-description card--title-description-cream text-left"> <div class="card-body" data-mh="card-body"> <i class="icon-ui-arrow-right"></i> <h4 class="card-title">Health Technology Assessment</h4> <div class="card-text small"> <div> <p>Get insights on the key issues to consider when interacting and engaging with HTA bodies for more successful market access.</p> </div> </div> </div> </div> </div> </a> </div> <div class="col-sm"> <a href="/solutions/consulting/commercial-positioning-consulting" class="block-link" target="_self"> <div class="container-full"> <div class="card 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outcomes, drug and medical device developers are taking a more integrated approach in developing their product’s regulatory and reimbursement strategies.</p><p>ICON is leading the way to support pharma, biotech and medical device clients through its dedicated <a href="/solutions/consulting/commercial-positioning-consulting" target="_self">commercial positioning</a> experts, who apply state-of-the-art technology, advanced methodologies and deep expertise to identify, generate, synthesise and communicate meaningful evidence of their treatments’ value.</p></div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="8cac673f-c959-44a1-9d1e-f45cb7205227"> <div class="container-fluid container-fluid--xl text-and-picture-wrapper "> <div class="row"> <div class="col-sm"> <div class="text-picture text-left text-picture--text-left-picture-right text-left "> <div class="container-fluid container-fluid--xl"> <div class="row"> <div class="col-sm-6 order-sm-2"> <div class="text-picture__picture"> <div class="text-picture-link-wrapper"> <div> <div> <picture> <source srcset="https://icon.widen.net/content/3fnbmzhg8l/web/Oncology-youngadults_thumbnail_whitepaper.jpg?crop=yes&w=1230&h=751&a=106,0&itok=gMaGdP8S 1x, https://icon.widen.net/content/3fnbmzhg8l/web/Oncology-youngadults_thumbnail_whitepaper.jpg?crop=yes&w=1230&h=751&a=106,0&itok=gMaGdP8S 2x" media="(min-width: 1400px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/3fnbmzhg8l/web/Oncology-youngadults_thumbnail_whitepaper.jpg?crop=yes&w=1230&h=751&a=106,0&itok=gMaGdP8S 1x, https://icon.widen.net/content/3fnbmzhg8l/web/Oncology-youngadults_thumbnail_whitepaper.jpg?crop=yes&w=1230&h=751&a=106,0&itok=gMaGdP8S 2x" media="(min-width: 1200px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/3fnbmzhg8l/web/Oncology-youngadults_thumbnail_whitepaper.jpg?crop=yes&w=1230&h=751&a=106,0&itok=gMaGdP8S 1x, https://icon.widen.net/content/3fnbmzhg8l/web/Oncology-youngadults_thumbnail_whitepaper.jpg?crop=yes&w=1230&h=751&a=106,0&itok=gMaGdP8S 2x" media="(min-width: 992px) and (max-width: 1199px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/3fnbmzhg8l/web/Oncology-youngadults_thumbnail_whitepaper.jpg?crop=yes&w=1230&h=751&a=106,0&itok=gMaGdP8S 1x, https://icon.widen.net/content/3fnbmzhg8l/web/Oncology-youngadults_thumbnail_whitepaper.jpg?crop=yes&w=1230&h=751&a=106,0&itok=gMaGdP8S 2x" media="(min-width: 768px) and (max-width: 991px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/3fnbmzhg8l/web/Oncology-youngadults_thumbnail_whitepaper.jpg?crop=yes&w=1230&h=751&a=106,0&itok=gMaGdP8S 1x, https://icon.widen.net/content/3fnbmzhg8l/web/Oncology-youngadults_thumbnail_whitepaper.jpg?crop=yes&w=1230&h=751&a=106,0&itok=gMaGdP8S 2x" media="(min-width: 576px) and (max-width: 767px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/3fnbmzhg8l/web/Oncology-youngadults_thumbnail_whitepaper.jpg?crop=yes&w=1230&h=751&a=106,0&itok=gMaGdP8S 1x, https://icon.widen.net/content/3fnbmzhg8l/web/Oncology-youngadults_thumbnail_whitepaper.jpg?crop=yes&w=1230&h=751&a=106,0&itok=gMaGdP8S 2x" media="(max-width: 575px)" width="555" height="339"/> <img src="https://icon.widen.net/content/3fnbmzhg8l/web/Oncology-youngadults_thumbnail_whitepaper.jpg" width="1441" height="751" alt="Oncology-youngadults_thumbnail_whitepaper" title="Oncology-youngadults_thumbnail_whitepaper" loading="lazy" /> </picture> </div> </div> </div> </div> <div class="text-picture__picture-comment"> </div> </div> <div class="text-picture__text-wrapper col-sm-6 col-sm-pull-6"> <div class="text-picture__text"> <h2>Strategies for commercialising oncology treatments for young adults</h2> <h3></h3> <div><p>In this whitepaper we delve into the dynamic landscape of oncology treatments tailored specifically for young adults. As cancer incidence among young individuals surges globally, it's imperative to explore innovative strategies that address their unique needs and challenges.</p></div> <a class="btn btn-primary btn-md" href="/insights/value-based-healthcare/strategies-commercialising-oncology-treatments-young-adults" target="_self" title="Read the whitepaper"> Read the whitepaper </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="fe8343bf-cdb1-4618-b845-029ea5060ba2"> <div class="container-fluid container-fluid--xl text-and-picture-wrapper "> <div class="row"> <div class="col-sm"> <div class="text-picture text-left text-picture--picture-left-text-right text-left "> <div class="container-fluid container-fluid--xl"> <div class="row"> <div class="col-sm-6"> <div class="text-picture__picture"> <div class="text-picture-link-wrapper"> <div> <div> <picture> <source srcset="https://icon.widen.net/content/tq4pgiiotu/web/Medicare-brief-promo.jpg?crop=yes&w=635&h=388&a=53,0&itok=nviDwXZi 1x, https://icon.widen.net/content/tq4pgiiotu/web/Medicare-brief-promo.jpg?crop=yes&w=635&h=388&a=53,0&itok=nviDwXZi 2x" media="(min-width: 1400px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/tq4pgiiotu/web/Medicare-brief-promo.jpg?crop=yes&w=635&h=388&a=53,0&itok=nviDwXZi 1x, https://icon.widen.net/content/tq4pgiiotu/web/Medicare-brief-promo.jpg?crop=yes&w=635&h=388&a=53,0&itok=nviDwXZi 2x" media="(min-width: 1200px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/tq4pgiiotu/web/Medicare-brief-promo.jpg?crop=yes&w=635&h=388&a=53,0&itok=nviDwXZi 1x, https://icon.widen.net/content/tq4pgiiotu/web/Medicare-brief-promo.jpg?crop=yes&w=635&h=388&a=53,0&itok=nviDwXZi 2x" media="(min-width: 992px) and (max-width: 1199px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/tq4pgiiotu/web/Medicare-brief-promo.jpg?crop=yes&w=635&h=388&a=53,0&itok=nviDwXZi 1x, https://icon.widen.net/content/tq4pgiiotu/web/Medicare-brief-promo.jpg?crop=yes&w=635&h=388&a=53,0&itok=nviDwXZi 2x" media="(min-width: 768px) and (max-width: 991px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/tq4pgiiotu/web/Medicare-brief-promo.jpg?crop=yes&w=635&h=388&a=53,0&itok=nviDwXZi 1x, https://icon.widen.net/content/tq4pgiiotu/web/Medicare-brief-promo.jpg?crop=yes&w=635&h=388&a=53,0&itok=nviDwXZi 2x" media="(min-width: 576px) and (max-width: 767px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/tq4pgiiotu/web/Medicare-brief-promo.jpg?crop=yes&w=635&h=388&a=53,0&itok=nviDwXZi 1x, https://icon.widen.net/content/tq4pgiiotu/web/Medicare-brief-promo.jpg?crop=yes&w=635&h=388&a=53,0&itok=nviDwXZi 2x" media="(max-width: 575px)" width="555" height="339"/> <img src="https://icon.widen.net/content/tq4pgiiotu/web/Medicare-brief-promo.jpg" width="740" height="388" alt="Medicare-brief-promo" title="Medicare-brief-promo" loading="lazy" /> </picture> </div> </div> </div> </div> <div class="text-picture__picture-comment"> </div> </div> <div class="text-picture__text-wrapper col-sm-6"> <div class="text-picture__text"> <h2>CMS Price Negotiation for Part D drugs</h2> <h3></h3> <div> <p>The announced Centers for Medicare & Medicaid Services price negotiations for Medicare Part D drugs introduces a fundamental change for the process of drug pricing related to Medicare. The implications for the new initiative go far beyond the 10 drugs that CMS will select as their first program participants. The action is expected to significantly impact same-class drugs’ pricing and profitability as well.</p> <ul> <li>Brief: <a href="/insights/value-based-healthcare/cms-price-negotiation-for-part-d-drugs/" target="_blank">CMS Part D Price Negotiations: Is your drug on the list?</a></li> <li>Blog: <a href="/insights/blog/2023/08/21/cms-medicare-part-d-price-negotiations/" target="_blank">Identifying the drugs likely to be on the CMS list in advance</a></li> <li>Blog: <a href="/insights/blog/2023/08/16/revised-medicare-drug-price-negotiation-guidance/" target="_blank">Highlights from the revised Medicare Drug Price Negotiation Program guidance</a></li> <li>Webinar: <a href="/news-events/events/webinars/medicare-part-d-price-negotiation-panel-discussion/" target="_blank">Medicare Part D Price Negotiation panel discussion</a></li> <li><a href="https://www.cms.gov/newsroom/press-releases/hhs-releases-initial-guidance-historic-medicare-drug-price-negotiation-program-price-applicability" target="_blank">CMS.gov Medicare Drug Price Negotiation initial guidance release</a></li> <li><a href="https://www.cms.gov/newsroom/press-releases/cms-releases-revised-guidance-historic-medicare-drug-price-negotiation-program" target="_blank">CMS.gov Medicare Drug Price Negotiation revised guidance</a></li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="4eda3103-ae93-417f-9e54-592c97e368d9"> <div class="container-fluid container-fluid--xl text-and-picture-wrapper "> <div class="row"> <div class="col-sm"> <div class="text-picture text-left text-picture--text-left-picture-right text-left "> <div class="container-fluid container-fluid--xl"> <div class="row"> <div class="col-sm-6 order-sm-2"> <div class="text-picture__picture"> <div class="text-picture-link-wrapper"> <div> <div> <picture> <source srcset="https://icon.widen.net/content/i39hczgx9u/web/survey-results-jpg?crop=yes&w=555&h=339&a=0,0&itok=XjEGUJ41 1x, https://icon.widen.net/content/i39hczgx9u/web/survey-results-jpg?crop=yes&w=555&h=339&a=0,0&itok=XjEGUJ41 2x" media="(min-width: 1400px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/i39hczgx9u/web/survey-results-jpg?crop=yes&w=555&h=339&a=0,0&itok=XjEGUJ41 1x, https://icon.widen.net/content/i39hczgx9u/web/survey-results-jpg?crop=yes&w=555&h=339&a=0,0&itok=XjEGUJ41 2x" media="(min-width: 1200px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/i39hczgx9u/web/survey-results-jpg?crop=yes&w=555&h=339&a=0,0&itok=XjEGUJ41 1x, https://icon.widen.net/content/i39hczgx9u/web/survey-results-jpg?crop=yes&w=555&h=339&a=0,0&itok=XjEGUJ41 2x" media="(min-width: 992px) and (max-width: 1199px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/i39hczgx9u/web/survey-results-jpg?crop=yes&w=555&h=339&a=0,0&itok=XjEGUJ41 1x, https://icon.widen.net/content/i39hczgx9u/web/survey-results-jpg?crop=yes&w=555&h=339&a=0,0&itok=XjEGUJ41 2x" media="(min-width: 768px) and (max-width: 991px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/i39hczgx9u/web/survey-results-jpg?crop=yes&w=555&h=339&a=0,0&itok=XjEGUJ41 1x, https://icon.widen.net/content/i39hczgx9u/web/survey-results-jpg?crop=yes&w=555&h=339&a=0,0&itok=XjEGUJ41 2x" media="(min-width: 576px) and (max-width: 767px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/i39hczgx9u/web/survey-results-jpg?crop=yes&w=555&h=339&a=0,0&itok=XjEGUJ41 1x, https://icon.widen.net/content/i39hczgx9u/web/survey-results-jpg?crop=yes&w=555&h=339&a=0,0&itok=XjEGUJ41 2x" media="(max-width: 575px)" width="555" height="339"/> <img src="https://icon.widen.net/content/i39hczgx9u/web/survey-results-jpg" width="555" height="339" alt="survey-results-jpg" title="survey-results-jpg" loading="lazy" /> </picture> </div> </div> </div> </div> <div class="text-picture__picture-comment"> </div> </div> <div class="text-picture__text-wrapper col-sm-6 col-sm-pull-6"> <div class="text-picture__text"> <h2>Survey results</h2> <h3>How to engage healthcare decision-makers</h3> <div> <p>A drug’s ability to reach the market is essential; however, pharmaceutical manufacturers have struggled to meet the increased pressure to demonstrate the value of their drugs. Data surrounding the success and efficiency of a drug are rarely sufficient to convince stakeholders that the drug is worth the investment. An effective engagement strategy for healthcare decision-makers is necessary to improve payer satisfaction and retention.</p> </div> <a class="btn btn-primary btn-md" href="/insights/value-based-healthcare/survey-results-how-to-engage-healthcare-decision-makers" target="_self" title="Read the whitepaper"> Read the whitepaper </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="d035cd4e-eb2f-4fa5-921f-a12dea396513"> <div class="container-fluid container-fluid--xl text-and-picture-wrapper "> <div class="row"> <div class="col-sm"> <div class="text-picture text-left text-picture--picture-left-text-right text-left "> <div class="container-fluid container-fluid--xl"> <div class="row"> <div class="col-sm-6"> <div class="text-picture__picture"> <div class="text-picture-link-wrapper"> <div> <div> <picture> <source srcset="https://icon.widen.net/content/t2h6io0odx/web/evidence-synthesis-whitepaper?crop=yes&w=555&h=339&a=0,0&itok=OxaG5H5C 1x, https://icon.widen.net/content/t2h6io0odx/web/evidence-synthesis-whitepaper?crop=yes&w=555&h=339&a=0,0&itok=OxaG5H5C 2x" media="(min-width: 1400px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/t2h6io0odx/web/evidence-synthesis-whitepaper?crop=yes&w=555&h=339&a=0,0&itok=OxaG5H5C 1x, https://icon.widen.net/content/t2h6io0odx/web/evidence-synthesis-whitepaper?crop=yes&w=555&h=339&a=0,0&itok=OxaG5H5C 2x" media="(min-width: 1200px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/t2h6io0odx/web/evidence-synthesis-whitepaper?crop=yes&w=555&h=339&a=0,0&itok=OxaG5H5C 1x, https://icon.widen.net/content/t2h6io0odx/web/evidence-synthesis-whitepaper?crop=yes&w=555&h=339&a=0,0&itok=OxaG5H5C 2x" media="(min-width: 992px) and (max-width: 1199px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/t2h6io0odx/web/evidence-synthesis-whitepaper?crop=yes&w=555&h=339&a=0,0&itok=OxaG5H5C 1x, https://icon.widen.net/content/t2h6io0odx/web/evidence-synthesis-whitepaper?crop=yes&w=555&h=339&a=0,0&itok=OxaG5H5C 2x" media="(min-width: 768px) and (max-width: 991px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/t2h6io0odx/web/evidence-synthesis-whitepaper?crop=yes&w=555&h=339&a=0,0&itok=OxaG5H5C 1x, https://icon.widen.net/content/t2h6io0odx/web/evidence-synthesis-whitepaper?crop=yes&w=555&h=339&a=0,0&itok=OxaG5H5C 2x" media="(min-width: 576px) and (max-width: 767px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/t2h6io0odx/web/evidence-synthesis-whitepaper?crop=yes&w=555&h=339&a=0,0&itok=OxaG5H5C 1x, https://icon.widen.net/content/t2h6io0odx/web/evidence-synthesis-whitepaper?crop=yes&w=555&h=339&a=0,0&itok=OxaG5H5C 2x" media="(max-width: 575px)" width="555" height="339"/> <img src="https://icon.widen.net/content/t2h6io0odx/web/evidence-synthesis-whitepaper" width="555" height="339" alt="evidence-synthesis-whitepaper" title="evidence-synthesis-whitepaper" loading="lazy" /> </picture> </div> </div> </div> </div> <div class="text-picture__picture-comment"> </div> </div> <div class="text-picture__text-wrapper col-sm-6"> <div class="text-picture__text"> <h2>Evidence Synthesis</h2> <h3>A solution to sparse evidence, heterogeneous studies, and disconnected networks</h3> <div> <p>In this whitepaper we explain the concepts behind the various advanced statistical methods of evidence synthesis used to address non-standard data such as informative priors, subgroup analyses, meta-regression, and matching-adjusted indirect comparisons.</p> </div> <a class="btn btn-primary btn-md" href="/insights/value-based-healthcare/evidence-synthesis" target="_self" title="Read the whitepaper"> Read the whitepaper </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="5714d248-602a-4b33-a82f-891be694e09d"> <div class="container-fluid container-fluid--xl text-and-picture-wrapper "> <div class="row"> <div class="col-sm"> <div class="text-picture text-left text-picture--text-left-picture-right text-left "> <div class="container-fluid container-fluid--xl"> <div class="row"> <div class="col-sm-6 order-sm-2"> <div class="text-picture__picture"> <div class="text-picture-link-wrapper"> <div> <div> <picture> <source srcset="https://icon.widen.net/content/ccpg0nxv16/web/accelerated-early-clinical-555X370.jpg?crop=yes&w=555&h=339&a=0,2&itok=Y6mF-SQv 1x, https://icon.widen.net/content/ccpg0nxv16/web/accelerated-early-clinical-555X370.jpg?crop=yes&w=555&h=339&a=0,2&itok=Y6mF-SQv 2x" media="(min-width: 1400px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/ccpg0nxv16/web/accelerated-early-clinical-555X370.jpg?crop=yes&w=555&h=339&a=0,2&itok=Y6mF-SQv 1x, https://icon.widen.net/content/ccpg0nxv16/web/accelerated-early-clinical-555X370.jpg?crop=yes&w=555&h=339&a=0,2&itok=Y6mF-SQv 2x" media="(min-width: 1200px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/ccpg0nxv16/web/accelerated-early-clinical-555X370.jpg?crop=yes&w=555&h=339&a=0,2&itok=Y6mF-SQv 1x, https://icon.widen.net/content/ccpg0nxv16/web/accelerated-early-clinical-555X370.jpg?crop=yes&w=555&h=339&a=0,2&itok=Y6mF-SQv 2x" media="(min-width: 992px) and (max-width: 1199px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/ccpg0nxv16/web/accelerated-early-clinical-555X370.jpg?crop=yes&w=555&h=339&a=0,2&itok=Y6mF-SQv 1x, https://icon.widen.net/content/ccpg0nxv16/web/accelerated-early-clinical-555X370.jpg?crop=yes&w=555&h=339&a=0,2&itok=Y6mF-SQv 2x" media="(min-width: 768px) and (max-width: 991px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/ccpg0nxv16/web/accelerated-early-clinical-555X370.jpg?crop=yes&w=555&h=339&a=0,2&itok=Y6mF-SQv 1x, https://icon.widen.net/content/ccpg0nxv16/web/accelerated-early-clinical-555X370.jpg?crop=yes&w=555&h=339&a=0,2&itok=Y6mF-SQv 2x" media="(min-width: 576px) and (max-width: 767px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/ccpg0nxv16/web/accelerated-early-clinical-555X370.jpg?crop=yes&w=555&h=339&a=0,2&itok=Y6mF-SQv 1x, https://icon.widen.net/content/ccpg0nxv16/web/accelerated-early-clinical-555X370.jpg?crop=yes&w=555&h=339&a=0,2&itok=Y6mF-SQv 2x" media="(max-width: 575px)" width="555" height="339"/> <img src="https://icon.widen.net/content/ccpg0nxv16/web/accelerated-early-clinical-555X370.jpg" width="555" height="370" alt="accelerated-early-clinical-555X370" title="accelerated-early-clinical-555X370" loading="lazy" /> </picture> </div> </div> </div> </div> <div class="text-picture__picture-comment"> </div> </div> <div class="text-picture__text-wrapper col-sm-6 col-sm-pull-6"> <div class="text-picture__text"> <h2>Accelerated early clinical manufacturing</h2> <h3>Speed up timelines and reduce costs</h3> <div> <p>The acceleration of early drug development requires Good Manufacturing Practice (GMP) of Investigational Medicinal Product (IMP).</p> </div> <a class="btn btn-primary btn-md" href="/insights/value-based-healthcare/accelerated-early-clinical-manufacturing" target="_self" title="Read the whitepaper"> Read the whitepaper </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="fa859879-783a-4e15-99e5-997c6ad82aba"> <div class="container-fluid container-fluid--xl text-and-picture-wrapper "> <div class="row"> <div class="col-sm"> <div class="text-picture text-left text-picture--picture-left-text-right text-left "> <div class="container-fluid container-fluid--xl"> <div class="row"> <div class="col-sm-6"> <div class="text-picture__picture"> <div class="text-picture-link-wrapper"> <div> <div> <picture> <source srcset="https://icon.widen.net/content/kgjrpfjdgn/web/11876-Synthetic-Controls-Homepage-Banner-2.jpg?crop=yes&w=1228&h=750&a=144,0&itok=jhUKca9r 1x, https://icon.widen.net/content/kgjrpfjdgn/web/11876-Synthetic-Controls-Homepage-Banner-2.jpg?crop=yes&w=1228&h=750&a=144,0&itok=jhUKca9r 2x" media="(min-width: 1400px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/kgjrpfjdgn/web/11876-Synthetic-Controls-Homepage-Banner-2.jpg?crop=yes&w=1228&h=750&a=144,0&itok=jhUKca9r 1x, https://icon.widen.net/content/kgjrpfjdgn/web/11876-Synthetic-Controls-Homepage-Banner-2.jpg?crop=yes&w=1228&h=750&a=144,0&itok=jhUKca9r 2x" media="(min-width: 1200px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/kgjrpfjdgn/web/11876-Synthetic-Controls-Homepage-Banner-2.jpg?crop=yes&w=1228&h=750&a=144,0&itok=jhUKca9r 1x, https://icon.widen.net/content/kgjrpfjdgn/web/11876-Synthetic-Controls-Homepage-Banner-2.jpg?crop=yes&w=1228&h=750&a=144,0&itok=jhUKca9r 2x" media="(min-width: 992px) and (max-width: 1199px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/kgjrpfjdgn/web/11876-Synthetic-Controls-Homepage-Banner-2.jpg?crop=yes&w=1228&h=750&a=144,0&itok=jhUKca9r 1x, https://icon.widen.net/content/kgjrpfjdgn/web/11876-Synthetic-Controls-Homepage-Banner-2.jpg?crop=yes&w=1228&h=750&a=144,0&itok=jhUKca9r 2x" media="(min-width: 768px) and (max-width: 991px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/kgjrpfjdgn/web/11876-Synthetic-Controls-Homepage-Banner-2.jpg?crop=yes&w=1228&h=750&a=144,0&itok=jhUKca9r 1x, https://icon.widen.net/content/kgjrpfjdgn/web/11876-Synthetic-Controls-Homepage-Banner-2.jpg?crop=yes&w=1228&h=750&a=144,0&itok=jhUKca9r 2x" media="(min-width: 576px) and (max-width: 767px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/kgjrpfjdgn/web/11876-Synthetic-Controls-Homepage-Banner-2.jpg?crop=yes&w=1228&h=750&a=144,0&itok=jhUKca9r 1x, https://icon.widen.net/content/kgjrpfjdgn/web/11876-Synthetic-Controls-Homepage-Banner-2.jpg?crop=yes&w=1228&h=750&a=144,0&itok=jhUKca9r 2x" media="(max-width: 575px)" width="555" height="339"/> <img src="https://icon.widen.net/content/kgjrpfjdgn/web/11876-Synthetic-Controls-Homepage-Banner-2.jpg" width="1440" height="750" alt="11876-Synthetic-Controls-Homepage-Banner-2" title="11876-Synthetic-Controls-Homepage-Banner-2" loading="lazy" /> </picture> </div> </div> </div> </div> <div class="text-picture__picture-comment"> </div> </div> <div class="text-picture__text-wrapper col-sm-6"> <div class="text-picture__text"> <h2>Ensuring scientific rigor in external control arms</h2> <h3>Methodologies to support HTA decision making</h3> <div> <p>Randomized controlled trials are the gold standard for determining the efficacy of a new therapy or evaluating its comparative effectiveness against the standard of care. Yet there are situations, such as in rare or orphan diseases, with breakthrough therapies, or in areas of high unmet medical need, when RCTs are either unfeasible or unethical.</p> </div> <a class="btn btn-primary btn-md" href="/insights/value-based-healthcare/ensuring-scientific-rigor-in-external-control-arms" target="_self" title="Read the whitepaper"> Read the whitepaper </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="2d431503-80aa-4dff-831d-b6e256c23746"> <div class="container-fluid container-fluid--xl text-and-picture-wrapper "> <div class="row"> <div class="col-sm"> <div class="text-picture text-left text-picture--text-left-picture-right text-left "> <div class="container-fluid container-fluid--xl"> <div class="row"> <div class="col-sm-6 order-sm-2"> <div class="text-picture__picture"> <div class="text-picture-link-wrapper"> <div> <div> <picture> <source srcset="https://icon.widen.net/content/c2stkr5qnv/web/Medical-Communications-Webinar-Subpage-Banner.jpg?crop=yes&w=982&h=600&a=520,0&itok=KorduMOt 1x, https://icon.widen.net/content/c2stkr5qnv/web/Medical-Communications-Webinar-Subpage-Banner.jpg?crop=yes&w=982&h=600&a=520,0&itok=KorduMOt 2x" media="(min-width: 1400px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/c2stkr5qnv/web/Medical-Communications-Webinar-Subpage-Banner.jpg?crop=yes&w=982&h=600&a=520,0&itok=KorduMOt 1x, https://icon.widen.net/content/c2stkr5qnv/web/Medical-Communications-Webinar-Subpage-Banner.jpg?crop=yes&w=982&h=600&a=520,0&itok=KorduMOt 2x" media="(min-width: 1200px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/c2stkr5qnv/web/Medical-Communications-Webinar-Subpage-Banner.jpg?crop=yes&w=982&h=600&a=520,0&itok=KorduMOt 1x, https://icon.widen.net/content/c2stkr5qnv/web/Medical-Communications-Webinar-Subpage-Banner.jpg?crop=yes&w=982&h=600&a=520,0&itok=KorduMOt 2x" media="(min-width: 992px) and (max-width: 1199px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/c2stkr5qnv/web/Medical-Communications-Webinar-Subpage-Banner.jpg?crop=yes&w=982&h=600&a=520,0&itok=KorduMOt 1x, https://icon.widen.net/content/c2stkr5qnv/web/Medical-Communications-Webinar-Subpage-Banner.jpg?crop=yes&w=982&h=600&a=520,0&itok=KorduMOt 2x" media="(min-width: 768px) and (max-width: 991px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/c2stkr5qnv/web/Medical-Communications-Webinar-Subpage-Banner.jpg?crop=yes&w=982&h=600&a=520,0&itok=KorduMOt 1x, https://icon.widen.net/content/c2stkr5qnv/web/Medical-Communications-Webinar-Subpage-Banner.jpg?crop=yes&w=982&h=600&a=520,0&itok=KorduMOt 2x" media="(min-width: 576px) and (max-width: 767px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/c2stkr5qnv/web/Medical-Communications-Webinar-Subpage-Banner.jpg?crop=yes&w=982&h=600&a=520,0&itok=KorduMOt 1x, https://icon.widen.net/content/c2stkr5qnv/web/Medical-Communications-Webinar-Subpage-Banner.jpg?crop=yes&w=982&h=600&a=520,0&itok=KorduMOt 2x" media="(max-width: 575px)" width="555" height="339"/> <img src="https://icon.widen.net/content/c2stkr5qnv/web/Medical-Communications-Webinar-Subpage-Banner.jpg" width="1920" height="600" alt="Medical-Communications-Webinar-Subpage-Banner" title="Medical-Communications-Webinar-Subpage-Banner" loading="lazy" /> </picture> </div> </div> </div> </div> <div class="text-picture__picture-comment"> </div> </div> <div class="text-picture__text-wrapper col-sm-6 col-sm-pull-6"> <div class="text-picture__text"> <h2>Medical communications in early phase product development</h2> <h3>A step-by-step guide to creating market success</h3> <div> <p>Scientific communication during the initial phases of product development establishes interest within the scientific and medical community, and encourages involvement from patients, investors, and the media in later stages of product development.</p> </div> <a class="btn btn-primary btn-md" href="/insights/value-based-healthcare/medical-communications-in-early-phase-product-development" target="_self" title="Read the whitepaper"> Read the whitepaper </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="64bc0214-0a1f-4b3e-afca-19d4360d71bf"> <div class="container-fluid container-fluid--xl text-and-picture-wrapper "> <div class="row"> <div class="col-sm"> <div class="text-picture text-left text-picture--picture-left-text-right text-left "> <div class="container-fluid container-fluid--xl"> <div class="row"> <div class="col-sm-6"> <div class="text-picture__picture"> <div class="text-picture-link-wrapper"> <div> <div> <picture> <source srcset="https://icon.widen.net/content/mstq5szg4y/web/Affordability.jpg?crop=yes&w=445&h=272&a=51,0&itok=eExQjU4m 1x, https://icon.widen.net/content/mstq5szg4y/web/Affordability.jpg?crop=yes&w=445&h=272&a=51,0&itok=eExQjU4m 2x" media="(min-width: 1400px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/mstq5szg4y/web/Affordability.jpg?crop=yes&w=445&h=272&a=51,0&itok=eExQjU4m 1x, https://icon.widen.net/content/mstq5szg4y/web/Affordability.jpg?crop=yes&w=445&h=272&a=51,0&itok=eExQjU4m 2x" media="(min-width: 1200px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/mstq5szg4y/web/Affordability.jpg?crop=yes&w=445&h=272&a=51,0&itok=eExQjU4m 1x, https://icon.widen.net/content/mstq5szg4y/web/Affordability.jpg?crop=yes&w=445&h=272&a=51,0&itok=eExQjU4m 2x" media="(min-width: 992px) and (max-width: 1199px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/mstq5szg4y/web/Affordability.jpg?crop=yes&w=445&h=272&a=51,0&itok=eExQjU4m 1x, https://icon.widen.net/content/mstq5szg4y/web/Affordability.jpg?crop=yes&w=445&h=272&a=51,0&itok=eExQjU4m 2x" media="(min-width: 768px) and (max-width: 991px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/mstq5szg4y/web/Affordability.jpg?crop=yes&w=445&h=272&a=51,0&itok=eExQjU4m 1x, https://icon.widen.net/content/mstq5szg4y/web/Affordability.jpg?crop=yes&w=445&h=272&a=51,0&itok=eExQjU4m 2x" media="(min-width: 576px) and (max-width: 767px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/mstq5szg4y/web/Affordability.jpg?crop=yes&w=445&h=272&a=51,0&itok=eExQjU4m 1x, https://icon.widen.net/content/mstq5szg4y/web/Affordability.jpg?crop=yes&w=445&h=272&a=51,0&itok=eExQjU4m 2x" media="(max-width: 575px)" width="555" height="339"/> <img src="https://icon.widen.net/content/mstq5szg4y/web/Affordability.jpg" width="519" height="272" alt="Affordability" title="Affordability" loading="lazy" /> </picture> </div> </div> </div> </div> <div class="text-picture__picture-comment"> </div> </div> <div class="text-picture__text-wrapper col-sm-6"> <div class="text-picture__text"> <h2></h2> <h3>The affordability hurdle for gene therapies</h3> <div> <p>Until now US payers have absorbed and managed the cost of ultra-expensive therapies, but how long can they continue to do so? Read our whitepaper to understand the payer perspective on advanced therapy medicinal products.</p> </div> <a class="btn btn-primary btn-md" href="/insights/value-based-healthcare/the-affordability-hurdle-for-gene-therapies" target="_self" title="Read the whitepaper"> Read the whitepaper </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="89c5f78c-dea7-4dea-b5d8-497a6e81f16b"> <div class="bg-gray"> <div class="container-fluid container-fluid--xl text-and-picture-wrapper "> <div class="row"> <div class="col-sm"> <div class="text-picture text-left text-picture--text-left-picture-right text-left "> <div class="container-fluid container-fluid--xl"> <div class="row"> <div class="col-sm-6 order-sm-2"> <div class="text-picture__picture"> <div class="text-picture-link-wrapper"> <div> <div> <picture> <source srcset="https://icon.widen.net/content/xh2srmhi2h/web/Insights-page-(1).jpg?crop=yes&w=555&h=339&a=0,0&itok=BwCBIi8Z 1x, 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</div> </div> </div> <div class="text-picture__picture-comment"> </div> </div> <div class="text-picture__text-wrapper col-sm-6 col-sm-pull-6"> <div class="text-picture__text"> <h2></h2> <h3>Closing the evidence gap: Digital health technologies and drug reimbursement</h3> <div> <p>As digital health technologies (DHTs) or "wearables" continue to advance, there are key considerations for drug sponsors to consider to ensure that the data generated by DHTs are acceptable to payers.</p> </div> <a class="btn btn-primary btn-md" href="/insights/digital-disruption/closing-the-evidence-gap-the-value-of-digital-health-technologies-in-supporting-drug-reimburement-decisions" target="_self" title="Read the whitepaper"> Read the whitepaper </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="a7845ddb-8dd0-4261-8282-ebfdd9e60633"> <div class="container-fluid container-fluid--xl text-and-picture-wrapper "> <div class="row"> <div class="col-sm"> <div class="text-picture text-left text-picture--picture-left-text-right text-left "> <div class="container-fluid container-fluid--xl"> <div class="row"> <div class="col-sm-6"> <div class="text-picture__picture"> <div class="text-picture-link-wrapper"> <div> <div> <picture> <source srcset="https://icon.widen.net/content/7z2noxijyu/web/uuid_8c34b254-f2e1-4197-bcbd-1351ecca18d3_biosimilars.jpg?crop=yes&w=982&h=600&a=938,0&itok=vX6RTAHg 1x, https://icon.widen.net/content/7z2noxijyu/web/uuid_8c34b254-f2e1-4197-bcbd-1351ecca18d3_biosimilars.jpg?crop=yes&w=982&h=600&a=938,0&itok=vX6RTAHg 2x" media="(min-width: 1400px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/7z2noxijyu/web/uuid_8c34b254-f2e1-4197-bcbd-1351ecca18d3_biosimilars.jpg?crop=yes&w=982&h=600&a=938,0&itok=vX6RTAHg 1x, https://icon.widen.net/content/7z2noxijyu/web/uuid_8c34b254-f2e1-4197-bcbd-1351ecca18d3_biosimilars.jpg?crop=yes&w=982&h=600&a=938,0&itok=vX6RTAHg 2x" media="(min-width: 1200px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/7z2noxijyu/web/uuid_8c34b254-f2e1-4197-bcbd-1351ecca18d3_biosimilars.jpg?crop=yes&w=982&h=600&a=938,0&itok=vX6RTAHg 1x, https://icon.widen.net/content/7z2noxijyu/web/uuid_8c34b254-f2e1-4197-bcbd-1351ecca18d3_biosimilars.jpg?crop=yes&w=982&h=600&a=938,0&itok=vX6RTAHg 2x" media="(min-width: 992px) and (max-width: 1199px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/7z2noxijyu/web/uuid_8c34b254-f2e1-4197-bcbd-1351ecca18d3_biosimilars.jpg?crop=yes&w=982&h=600&a=938,0&itok=vX6RTAHg 1x, https://icon.widen.net/content/7z2noxijyu/web/uuid_8c34b254-f2e1-4197-bcbd-1351ecca18d3_biosimilars.jpg?crop=yes&w=982&h=600&a=938,0&itok=vX6RTAHg 2x" media="(min-width: 768px) and (max-width: 991px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/7z2noxijyu/web/uuid_8c34b254-f2e1-4197-bcbd-1351ecca18d3_biosimilars.jpg?crop=yes&w=982&h=600&a=938,0&itok=vX6RTAHg 1x, 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class="text-picture__text-wrapper col-sm-6"> <div class="text-picture__text"> <h2></h2> <h3>Making sense of the biosimilars market</h3> <div> <p>Discover the key regulatory and development concerns for sponsors, including the factors that affect biosimilar uptake in the United States and Europe and recommendations to address these issues.</p> </div> <a class="btn btn-primary btn-md" href="/insights/value-based-healthcare/making-sense-of-the-biosimilar-market" target="_self" title="Read the whitepaper"> Read the whitepaper </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="065ea4f5-7a95-47fc-b60e-ab6724d75731"> <div class="bg-gray"> <div class="container-fluid container-fluid--xl text-and-picture-wrapper "> <div class="row"> <div class="col-sm"> <div class="text-picture text-left text-picture--text-left-picture-right text-left "> <div class="container-fluid container-fluid--xl"> <div class="row"> <div class="col-sm-6 order-sm-2"> <div 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https://icon.widen.net/content/i2ddpao9ac/web/whitepaper-epidemiology-thumbnail.jpg?crop=yes&w=257&h=157&a=22,0&itok=ZvX2qFsq 2x" media="(min-width: 992px) and (max-width: 1199px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/i2ddpao9ac/web/whitepaper-epidemiology-thumbnail.jpg?crop=yes&w=257&h=157&a=22,0&itok=ZvX2qFsq 1x, https://icon.widen.net/content/i2ddpao9ac/web/whitepaper-epidemiology-thumbnail.jpg?crop=yes&w=257&h=157&a=22,0&itok=ZvX2qFsq 2x" media="(min-width: 768px) and (max-width: 991px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/i2ddpao9ac/web/whitepaper-epidemiology-thumbnail.jpg?crop=yes&w=257&h=157&a=22,0&itok=ZvX2qFsq 1x, https://icon.widen.net/content/i2ddpao9ac/web/whitepaper-epidemiology-thumbnail.jpg?crop=yes&w=257&h=157&a=22,0&itok=ZvX2qFsq 2x" media="(min-width: 576px) and (max-width: 767px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/i2ddpao9ac/web/whitepaper-epidemiology-thumbnail.jpg?crop=yes&w=257&h=157&a=22,0&itok=ZvX2qFsq 1x, https://icon.widen.net/content/i2ddpao9ac/web/whitepaper-epidemiology-thumbnail.jpg?crop=yes&w=257&h=157&a=22,0&itok=ZvX2qFsq 2x" media="(max-width: 575px)" width="555" height="339"/> <img src="https://icon.widen.net/content/i2ddpao9ac/web/whitepaper-epidemiology-thumbnail.jpg" width="300" height="157" alt="whitepaper-epidemiology-thumbnail" title="whitepaper-epidemiology-thumbnail" loading="lazy" /> </picture> </div> </div> </div> </div> <div class="text-picture__picture-comment"> </div> </div> <div class="text-picture__text-wrapper col-sm-6 col-sm-pull-6"> <div class="text-picture__text"> <h2></h2> <h3>Generate RWE using cross sectional studies and medical chart reviews</h3> <div> <p>Learn how this hybrid approach to study design can be advantageous for generating real world evidence. Get insights on the issues you need to consider to ensure that your study is planned to produce robust scientific data that can be extrapolated beyond the study population. </p> </div> <a class="btn btn-primary btn-md" href="/insights/value-based-healthcare/rwe-generation-cross-sect" target="_self" title="Read the whitepaper"> Read the whitepaper </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="60dc0acd-8fd5-4bd0-9482-9f41e6af88dc"> <div class="container-fluid container-fluid--xl text-and-picture-wrapper "> <div class="row"> <div class="col-sm"> <div class="text-picture-wrapper"> <div class="text-picture text-picture--text-only text-left with-separator--top"> <div> <div class="text-picture__text"> <h2>Value Based Healthcare email updates</h2> <h3> </h3> <div> <p>If you would like to receive our Value Based Healthcare development email updates, including the latest on commercialisation & outcomes, pricing & market access, real world evidence, as well as regulatory updates, <a href="/preferences/" target="_self">click here to go to our preference centre</a>. </p> </div> <a class="btn btn-primary btn-md" href="/preferences" target="_self">Receive Value Based Healthcare email updates</a> </div> </div> </div> </div> </div> </div> </div> </div> <div id="a784738e-4dcd-4d47-971f-d327e1266243"> <div class="bg-blue-lighter"> <div class="container-fluid container-fluid--xl text-and-picture-wrapper "> <div class="row"> <div class="col-sm"> <div class="text-picture text-left text-picture--picture-left-text-right text-left "> <div class="container-fluid container-fluid--xl"> <div class="row"> <div class="col-sm-6"> <div class="text-picture__picture"> <div class="text-picture-link-wrapper"> <div> <div> <picture> <source srcset="https://icon.widen.net/content/g6ymjwuuvq/web/doctor-patient.jpg?crop=yes&w=555&h=339&a=0,0&itok=huiFOV1P 1x, https://icon.widen.net/content/g6ymjwuuvq/web/doctor-patient.jpg?crop=yes&w=555&h=339&a=0,0&itok=huiFOV1P 2x" media="(min-width: 1400px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/g6ymjwuuvq/web/doctor-patient.jpg?crop=yes&w=555&h=339&a=0,0&itok=huiFOV1P 1x, https://icon.widen.net/content/g6ymjwuuvq/web/doctor-patient.jpg?crop=yes&w=555&h=339&a=0,0&itok=huiFOV1P 2x" media="(min-width: 1200px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/g6ymjwuuvq/web/doctor-patient.jpg?crop=yes&w=555&h=339&a=0,0&itok=huiFOV1P 1x, https://icon.widen.net/content/g6ymjwuuvq/web/doctor-patient.jpg?crop=yes&w=555&h=339&a=0,0&itok=huiFOV1P 2x" media="(min-width: 992px) and (max-width: 1199px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/g6ymjwuuvq/web/doctor-patient.jpg?crop=yes&w=555&h=339&a=0,0&itok=huiFOV1P 1x, https://icon.widen.net/content/g6ymjwuuvq/web/doctor-patient.jpg?crop=yes&w=555&h=339&a=0,0&itok=huiFOV1P 2x" media="(min-width: 768px) and (max-width: 991px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/g6ymjwuuvq/web/doctor-patient.jpg?crop=yes&w=555&h=339&a=0,0&itok=huiFOV1P 1x, https://icon.widen.net/content/g6ymjwuuvq/web/doctor-patient.jpg?crop=yes&w=555&h=339&a=0,0&itok=huiFOV1P 2x" media="(min-width: 576px) and (max-width: 767px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/g6ymjwuuvq/web/doctor-patient.jpg?crop=yes&w=555&h=339&a=0,0&itok=huiFOV1P 1x, https://icon.widen.net/content/g6ymjwuuvq/web/doctor-patient.jpg?crop=yes&w=555&h=339&a=0,0&itok=huiFOV1P 2x" media="(max-width: 575px)" width="555" height="339"/> <img src="https://icon.widen.net/content/g6ymjwuuvq/web/doctor-patient.jpg" width="555" height="339" alt="doctor-patient" title="doctor-patient" loading="lazy" /> </picture> </div> </div> </div> </div> <div class="text-picture__picture-comment"> </div> </div> <div class="text-picture__text-wrapper col-sm-6"> <div class="text-picture__text"> <h2></h2> <h3>ICON selected by the International Consortium for Health Outcomes Measurement to help advance value-based healthcare</h3> <div> <p>ICON and ICHOM unveiled <a href="/insights/value-based-healthcare/global-outcomes-benchmark/" target="_self">the world’s first global patient outcomes benchmarking platform</a>, enabling the collection, storage, aggregation, analysis and visualisation of health outcomes data, at the 2017 ICHOM annual conference.</p> <p>Through its relationship with ICON, ICHOM is creating a secure central platform where outcomes data is compiled from participating provider organisations around the world. This will enable provider organisations to compare the health outcomes of their patients to those of their peers.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="ea3da5a3-ce63-4f67-a36b-1d7d93ba80fb"> <div class="bg-gray"> <div class="container-fluid container-fluid--xl text-and-picture-wrapper "> <div class="row"> <div class="col-sm"> <div class="text-picture text-left text-picture--text-left-picture-right text-left "> <div class="container-fluid container-fluid--xl"> <div class="row"> <div class="col-sm-6 order-sm-2"> <div class="text-picture__picture"> <div class="text-picture-link-wrapper"> <div> <div> <picture> <source srcset="https://icon.widen.net/content/tskduj7bkx/web/value-based.jpg?crop=yes&w=555&h=339&a=0,0&itok=6uqeqDDV 1x, https://icon.widen.net/content/tskduj7bkx/web/value-based.jpg?crop=yes&w=555&h=339&a=0,0&itok=6uqeqDDV 2x" media="(min-width: 1400px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/tskduj7bkx/web/value-based.jpg?crop=yes&w=555&h=339&a=0,0&itok=6uqeqDDV 1x, https://icon.widen.net/content/tskduj7bkx/web/value-based.jpg?crop=yes&w=555&h=339&a=0,0&itok=6uqeqDDV 2x" media="(min-width: 1200px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/tskduj7bkx/web/value-based.jpg?crop=yes&w=555&h=339&a=0,0&itok=6uqeqDDV 1x, https://icon.widen.net/content/tskduj7bkx/web/value-based.jpg?crop=yes&w=555&h=339&a=0,0&itok=6uqeqDDV 2x" media="(min-width: 992px) and (max-width: 1199px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/tskduj7bkx/web/value-based.jpg?crop=yes&w=555&h=339&a=0,0&itok=6uqeqDDV 1x, https://icon.widen.net/content/tskduj7bkx/web/value-based.jpg?crop=yes&w=555&h=339&a=0,0&itok=6uqeqDDV 2x" media="(min-width: 768px) and (max-width: 991px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/tskduj7bkx/web/value-based.jpg?crop=yes&w=555&h=339&a=0,0&itok=6uqeqDDV 1x, https://icon.widen.net/content/tskduj7bkx/web/value-based.jpg?crop=yes&w=555&h=339&a=0,0&itok=6uqeqDDV 2x" media="(min-width: 576px) and (max-width: 767px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/tskduj7bkx/web/value-based.jpg?crop=yes&w=555&h=339&a=0,0&itok=6uqeqDDV 1x, https://icon.widen.net/content/tskduj7bkx/web/value-based.jpg?crop=yes&w=555&h=339&a=0,0&itok=6uqeqDDV 2x" media="(max-width: 575px)" width="555" height="339"/> <img src="https://icon.widen.net/content/tskduj7bkx/web/value-based.jpg" width="555" height="339" alt="value-based" title="value-based" loading="lazy" /> </picture> </div> </div> </div> </div> <div class="text-picture__picture-comment"> </div> </div> <div class="text-picture__text-wrapper col-sm-6 col-sm-pull-6"> <div class="text-picture__text"> <h2></h2> <h3>Enhancing medical device development returns under value based healthcare</h3> <div> <p>As healthcare systems shift towards value based health care payment models, device developers will need to adopt a strategic approach to maintain premium pricing on the market and to bring new high-value products to market. To be successful, device developers will need an understanding of how incentives are structured and how they influence varying stakeholder interests and behaviours. In addition, they have to identify stakeholder needs early and create strategies for developing evidence to make a compelling value based case for target stakeholder groups.</p> <p>Read our white paper to learn more about our <a href="/insights/value-based-healthcare/navigating-the-challenges/" target="_self">model for mapping stakeholder value</a> that can help drive profitable device development programmes in increasingly value driven markets.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="00cd88e0-46dd-4f53-9f02-df0acd5da75e"> <div class="container-fluid container-fluid--xl text-and-picture-wrapper "> <div class="row"> <div class="col-sm"> <div class="text-picture text-left text-picture--picture-left-text-right text-left "> <div class="container-fluid container-fluid--xl"> <div class="row"> <div class="col-sm-6"> <div class="text-picture__picture"> <a class="text-picture-link-wrapper" target="_top" href="/insights/value-based-healthcare/precision-medicine"> <div> <div> <picture> <source srcset="https://icon.widen.net/content/wsfpgccve6/web/Precision_medicine_2-copy.jpg?crop=yes&w=982&h=600&a=938,0&itok=yG1_sMeY 1x, https://icon.widen.net/content/wsfpgccve6/web/Precision_medicine_2-copy.jpg?crop=yes&w=982&h=600&a=938,0&itok=yG1_sMeY 2x" media="(min-width: 1400px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/wsfpgccve6/web/Precision_medicine_2-copy.jpg?crop=yes&w=982&h=600&a=938,0&itok=yG1_sMeY 1x, https://icon.widen.net/content/wsfpgccve6/web/Precision_medicine_2-copy.jpg?crop=yes&w=982&h=600&a=938,0&itok=yG1_sMeY 2x" media="(min-width: 1200px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/wsfpgccve6/web/Precision_medicine_2-copy.jpg?crop=yes&w=982&h=600&a=938,0&itok=yG1_sMeY 1x, https://icon.widen.net/content/wsfpgccve6/web/Precision_medicine_2-copy.jpg?crop=yes&w=982&h=600&a=938,0&itok=yG1_sMeY 2x" media="(min-width: 992px) and (max-width: 1199px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/wsfpgccve6/web/Precision_medicine_2-copy.jpg?crop=yes&w=982&h=600&a=938,0&itok=yG1_sMeY 1x, https://icon.widen.net/content/wsfpgccve6/web/Precision_medicine_2-copy.jpg?crop=yes&w=982&h=600&a=938,0&itok=yG1_sMeY 2x" media="(min-width: 768px) and (max-width: 991px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/wsfpgccve6/web/Precision_medicine_2-copy.jpg?crop=yes&w=982&h=600&a=938,0&itok=yG1_sMeY 1x, https://icon.widen.net/content/wsfpgccve6/web/Precision_medicine_2-copy.jpg?crop=yes&w=982&h=600&a=938,0&itok=yG1_sMeY 2x" media="(min-width: 576px) and (max-width: 767px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/wsfpgccve6/web/Precision_medicine_2-copy.jpg?crop=yes&w=982&h=600&a=938,0&itok=yG1_sMeY 1x, https://icon.widen.net/content/wsfpgccve6/web/Precision_medicine_2-copy.jpg?crop=yes&w=982&h=600&a=938,0&itok=yG1_sMeY 2x" media="(max-width: 575px)" width="555" height="339"/> <img src="https://icon.widen.net/content/wsfpgccve6/web/Precision_medicine_2-copy.jpg" width="1920" height="600" alt="Precision_medicine_2-copy" title="Precision_medicine_2-copy" loading="lazy" /> </picture> </div> </div> </a> </div> <div class="text-picture__picture-comment"> </div> </div> <div class="text-picture__text-wrapper col-sm-6"> <div class="text-picture__text"> <h2></h2> <h3>Precision medicine: The future for medical device manufacturers</h3> <div> <p>The precision medicine strategies discussed in this paper present a range of opportunities for new drugs and devices targeted to specific patient populations. These technologies work synergistically together, creating greater value during development and in the clinic. The future will continue to bring rapid convergence of the pharmaceutical and device industries, driven together by the patient, payer, and regulatory forces that are currently shaping the precision medicine market. As we look forward, the future patient may even create a new relationship with device manufacturers as a partner in personalising his or her own healthcare and clinical trial experiences.</p> </div> <a class="btn btn-primary btn-md" href="/insights/value-based-healthcare/precision-medicine" target="_self" title="Download whitepaper"> Download whitepaper </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="90495cb1-89f9-45ed-87df-1d63e4de1e43"> <div class="container-fluid container-fluid--xl text-and-picture-wrapper "> <div class="row"> <div class="col-sm"> <div class="text-picture-wrapper"> <div class="text-picture text-picture--text-only text-left with-separator--top"> <div> <div class="text-picture__text"> <h3> Harnessing technology to maximise real world evidence value </h3> <div> </div> </div> </div> </div> </div> </div> </div> </div> </div><div id="649ccc93-0339-41f6-a2f3-26d1e15e5e9c"> <div class="container-fluid container-fluid--xl"> <div class="video-player video-player--standard embed-responsive embed-responsive-16by9"> <div class="embed-responsive-item"> <video-js data-account="108289197001" data-player="crX3brXch" data-embed="default" controls="" data-video-id="5973211743001" data-playlist-id="" data-application-id=""> </video-js> <script src="https://players.brightcove.net/108289197001/crX3brXch_default/index.min.js"></script> </div> <div class="video-label"></div> </div> </div> </div> <div class="container-fluid container-fluid--xl"> <div id="33f61a9d-afad-485e-ba18-7bf19fc2efba" class="cta text-left mb-5"> <div> </div> <a href="/insights/digital-disruption/real-world-data/maximise-rwe-value" class="btn btn-primary btn-md" target="_self">Download Whitepaper</a> </div> </div> <div id="e6e57d70-9c41-415c-a4b0-9fd5a416baf6"> <div class="bg-gray"> <div class="container-fluid container-fluid--xl text-and-picture-wrapper "> <div class="row"> <div class="col-sm"> <div class="text-picture text-left text-picture--text-left-picture-right text-left "> <div class="container-fluid container-fluid--xl"> <div class="row"> <div class="col-sm-6 order-sm-2"> <div class="text-picture__picture"> <div class="text-picture-link-wrapper"> <div> <div> <picture> <source srcset="https://icon.widen.net/content/sg8nyl8lik/web/Cardiovascular.jpg?crop=yes&w=768&h=469&a=0,278&itok=hzSwJpqI 1x, https://icon.widen.net/content/sg8nyl8lik/web/Cardiovascular.jpg?crop=yes&w=768&h=469&a=0,278&itok=hzSwJpqI 2x" media="(min-width: 1400px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/sg8nyl8lik/web/Cardiovascular.jpg?crop=yes&w=768&h=469&a=0,278&itok=hzSwJpqI 1x, https://icon.widen.net/content/sg8nyl8lik/web/Cardiovascular.jpg?crop=yes&w=768&h=469&a=0,278&itok=hzSwJpqI 2x" media="(min-width: 1200px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/sg8nyl8lik/web/Cardiovascular.jpg?crop=yes&w=768&h=469&a=0,278&itok=hzSwJpqI 1x, https://icon.widen.net/content/sg8nyl8lik/web/Cardiovascular.jpg?crop=yes&w=768&h=469&a=0,278&itok=hzSwJpqI 2x" media="(min-width: 992px) and (max-width: 1199px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/sg8nyl8lik/web/Cardiovascular.jpg?crop=yes&w=768&h=469&a=0,278&itok=hzSwJpqI 1x, https://icon.widen.net/content/sg8nyl8lik/web/Cardiovascular.jpg?crop=yes&w=768&h=469&a=0,278&itok=hzSwJpqI 2x" media="(min-width: 768px) and (max-width: 991px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/sg8nyl8lik/web/Cardiovascular.jpg?crop=yes&w=768&h=469&a=0,278&itok=hzSwJpqI 1x, https://icon.widen.net/content/sg8nyl8lik/web/Cardiovascular.jpg?crop=yes&w=768&h=469&a=0,278&itok=hzSwJpqI 2x" media="(min-width: 576px) and (max-width: 767px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/sg8nyl8lik/web/Cardiovascular.jpg?crop=yes&w=768&h=469&a=0,278&itok=hzSwJpqI 1x, https://icon.widen.net/content/sg8nyl8lik/web/Cardiovascular.jpg?crop=yes&w=768&h=469&a=0,278&itok=hzSwJpqI 2x" media="(max-width: 575px)" width="555" height="339"/> <img src="https://icon.widen.net/content/sg8nyl8lik/web/Cardiovascular.jpg" width="768" height="1024" alt="Cardiovascular" title="Cardiovascular" loading="lazy" /> </picture> </div> </div> </div> </div> <div class="text-picture__picture-comment"> </div> </div> <div class="text-picture__text-wrapper col-sm-6 col-sm-pull-6"> <div class="text-picture__text"> <h2></h2> <h3>Thriving in value-based healthcare: A guide for cardiovascular device manufacturers</h3> <div> <p>In December 2016, the Centers for Medicare & Medicaid Services (CMS) expanded the Bundled Payments for Care Improvement (BPCI) Initiative to include cardiovascular and hip fracture services, taking a major step in the march towards value-based care in the US.</p> <p>How can medical device manufacturers sustain growth and successfully navigate this new model? Download our white paper, <a href="/insights/value-based-healthcare/cardiovascular-medical-devices/" target="_self">Thriving in Value-Based Healthcare: A guide for cardiovascular device manufacturers</a></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="2b517649-65a8-4a74-a482-8ff1b667d7ff"> <div class="bg-gray"> <div class="container-fluid container-fluid--xl text-and-picture-wrapper "> <div class="row"> <div class="col-sm"> <div class="text-picture text-left text-picture--picture-left-text-right text-left "> <div class="container-fluid container-fluid--xl"> <div class="row"> <div class="col-sm-6"> <div class="text-picture__picture"> <div class="text-picture-link-wrapper"> <div> <div> <picture> <source srcset="https://icon.widen.net/content/qsysnquwrt/web/uuid_a233fbef-d55a-42c8-bf6d-c92ee37f7d5d_doctor-meeting.jpg?crop=yes&w=555&h=339&a=0,0&itok=qlSPzWg5 1x, https://icon.widen.net/content/qsysnquwrt/web/uuid_a233fbef-d55a-42c8-bf6d-c92ee37f7d5d_doctor-meeting.jpg?crop=yes&w=555&h=339&a=0,0&itok=qlSPzWg5 2x" media="(min-width: 1400px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/qsysnquwrt/web/uuid_a233fbef-d55a-42c8-bf6d-c92ee37f7d5d_doctor-meeting.jpg?crop=yes&w=555&h=339&a=0,0&itok=qlSPzWg5 1x, https://icon.widen.net/content/qsysnquwrt/web/uuid_a233fbef-d55a-42c8-bf6d-c92ee37f7d5d_doctor-meeting.jpg?crop=yes&w=555&h=339&a=0,0&itok=qlSPzWg5 2x" media="(min-width: 1200px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/qsysnquwrt/web/uuid_a233fbef-d55a-42c8-bf6d-c92ee37f7d5d_doctor-meeting.jpg?crop=yes&w=555&h=339&a=0,0&itok=qlSPzWg5 1x, https://icon.widen.net/content/qsysnquwrt/web/uuid_a233fbef-d55a-42c8-bf6d-c92ee37f7d5d_doctor-meeting.jpg?crop=yes&w=555&h=339&a=0,0&itok=qlSPzWg5 2x" media="(min-width: 992px) and (max-width: 1199px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/qsysnquwrt/web/uuid_a233fbef-d55a-42c8-bf6d-c92ee37f7d5d_doctor-meeting.jpg?crop=yes&w=555&h=339&a=0,0&itok=qlSPzWg5 1x, https://icon.widen.net/content/qsysnquwrt/web/uuid_a233fbef-d55a-42c8-bf6d-c92ee37f7d5d_doctor-meeting.jpg?crop=yes&w=555&h=339&a=0,0&itok=qlSPzWg5 2x" media="(min-width: 768px) and (max-width: 991px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/qsysnquwrt/web/uuid_a233fbef-d55a-42c8-bf6d-c92ee37f7d5d_doctor-meeting.jpg?crop=yes&w=555&h=339&a=0,0&itok=qlSPzWg5 1x, https://icon.widen.net/content/qsysnquwrt/web/uuid_a233fbef-d55a-42c8-bf6d-c92ee37f7d5d_doctor-meeting.jpg?crop=yes&w=555&h=339&a=0,0&itok=qlSPzWg5 2x" media="(min-width: 576px) and (max-width: 767px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/qsysnquwrt/web/uuid_a233fbef-d55a-42c8-bf6d-c92ee37f7d5d_doctor-meeting.jpg?crop=yes&w=555&h=339&a=0,0&itok=qlSPzWg5 1x, https://icon.widen.net/content/qsysnquwrt/web/uuid_a233fbef-d55a-42c8-bf6d-c92ee37f7d5d_doctor-meeting.jpg?crop=yes&w=555&h=339&a=0,0&itok=qlSPzWg5 2x" media="(max-width: 575px)" width="555" height="339"/> <img src="https://icon.widen.net/content/qsysnquwrt/web/uuid_a233fbef-d55a-42c8-bf6d-c92ee37f7d5d_doctor-meeting.jpg" width="555" height="339" alt="uuid_a233fbef-d55a-42c8-bf6d-c92ee37f7d5d_doctor-meeting" title="uuid_a233fbef-d55a-42c8-bf6d-c92ee37f7d5d_doctor-meeting" loading="lazy" /> </picture> </div> </div> </div> </div> <div class="text-picture__picture-comment"> </div> </div> <div class="text-picture__text-wrapper col-sm-6"> <div class="text-picture__text"> <h2></h2> <h3>Optimise your regulatory & HTA submissions with a comprehensive health economic & epidemiologic evidence strategy</h3> <div> <p>Gain insights to best practices for developing a comprehensive health economic and epidemiologic evidence strategy and evidence generation plan that is targeted to meet the needs of regulators and payers.</p> <p><a href="/news-events/events/webinars/optimise-your-regulatory-submissions/" target="_self">Watch webinar recording</a></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="896fbd16-da97-4d52-9b4b-40180fe82d6a"> <div class="container-fluid container-fluid--xl text-and-picture-wrapper "> <div class="row"> <div class="col-sm"> <div class="text-picture text-left text-picture--text-left-picture-right text-left "> <div class="container-fluid container-fluid--xl"> <div class="row"> <div class="col-sm-6 order-sm-2"> <div class="text-picture__picture"> <div class="text-picture-link-wrapper"> <div> <div> <picture> <source srcset="https://icon.widen.net/content/xmnykkm7uo/web/doctor-data-review.jpg?crop=yes&w=555&h=339&a=0,0&itok=lK4o7Nol 1x, https://icon.widen.net/content/xmnykkm7uo/web/doctor-data-review.jpg?crop=yes&w=555&h=339&a=0,0&itok=lK4o7Nol 2x" media="(min-width: 1400px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/xmnykkm7uo/web/doctor-data-review.jpg?crop=yes&w=555&h=339&a=0,0&itok=lK4o7Nol 1x, https://icon.widen.net/content/xmnykkm7uo/web/doctor-data-review.jpg?crop=yes&w=555&h=339&a=0,0&itok=lK4o7Nol 2x" media="(min-width: 1200px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/xmnykkm7uo/web/doctor-data-review.jpg?crop=yes&w=555&h=339&a=0,0&itok=lK4o7Nol 1x, https://icon.widen.net/content/xmnykkm7uo/web/doctor-data-review.jpg?crop=yes&w=555&h=339&a=0,0&itok=lK4o7Nol 2x" media="(min-width: 992px) and (max-width: 1199px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/xmnykkm7uo/web/doctor-data-review.jpg?crop=yes&w=555&h=339&a=0,0&itok=lK4o7Nol 1x, https://icon.widen.net/content/xmnykkm7uo/web/doctor-data-review.jpg?crop=yes&w=555&h=339&a=0,0&itok=lK4o7Nol 2x" media="(min-width: 768px) and (max-width: 991px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/xmnykkm7uo/web/doctor-data-review.jpg?crop=yes&w=555&h=339&a=0,0&itok=lK4o7Nol 1x, https://icon.widen.net/content/xmnykkm7uo/web/doctor-data-review.jpg?crop=yes&w=555&h=339&a=0,0&itok=lK4o7Nol 2x" media="(min-width: 576px) and (max-width: 767px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/xmnykkm7uo/web/doctor-data-review.jpg?crop=yes&w=555&h=339&a=0,0&itok=lK4o7Nol 1x, https://icon.widen.net/content/xmnykkm7uo/web/doctor-data-review.jpg?crop=yes&w=555&h=339&a=0,0&itok=lK4o7Nol 2x" media="(max-width: 575px)" width="555" height="339"/> <img src="https://icon.widen.net/content/xmnykkm7uo/web/doctor-data-review.jpg" width="555" height="339" alt="doctor-data-review" title="doctor-data-review" loading="lazy" /> </picture> </div> </div> </div> </div> <div class="text-picture__picture-comment"> </div> </div> <div class="text-picture__text-wrapper col-sm-6 col-sm-pull-6"> <div class="text-picture__text"> <h2></h2> <h3>Using early economic models in developing your evidence strategy</h3> <div> <p>The demand from regulators and payers for health economic models is increasing, as these key decision makers struggle to manage budget constraints and provide access to new therapies.</p> <p><a href="/news-events/events/webinars/using-early-economic-models/" target="_self">Watch webinar recording</a></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="eeaee6c1-7d39-46ac-86fa-c10222f869cf"> <div class="bg-gray"> <div class="container-fluid container-fluid--xl text-and-picture-wrapper "> <div class="row"> <div class="col-sm"> <div class="text-picture-wrapper"> <div class="text-picture text-picture--text-only text-left with-separator--top"> <div> <div class="text-picture__text"> <h2>Value Based Healthcare Email Updates</h2> <h3> </h3> <div> <p>If you would like to receive our Value Based Healthcare development email updates, including the latest on commercialisation & outcomes, pricing 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https://icon.widen.net/content/dyztgasqvq/web/uuid_73e2ec35-4a80-494e-957d-8d5abebf38c6_doctor-patient-ipad.jpg?crop=yes&w=555&h=339&a=0,0&itok=J1tpsRWK 2x" media="(min-width: 1400px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/dyztgasqvq/web/uuid_73e2ec35-4a80-494e-957d-8d5abebf38c6_doctor-patient-ipad.jpg?crop=yes&w=555&h=339&a=0,0&itok=J1tpsRWK 1x, https://icon.widen.net/content/dyztgasqvq/web/uuid_73e2ec35-4a80-494e-957d-8d5abebf38c6_doctor-patient-ipad.jpg?crop=yes&w=555&h=339&a=0,0&itok=J1tpsRWK 2x" media="(min-width: 1200px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/dyztgasqvq/web/uuid_73e2ec35-4a80-494e-957d-8d5abebf38c6_doctor-patient-ipad.jpg?crop=yes&w=555&h=339&a=0,0&itok=J1tpsRWK 1x, https://icon.widen.net/content/dyztgasqvq/web/uuid_73e2ec35-4a80-494e-957d-8d5abebf38c6_doctor-patient-ipad.jpg?crop=yes&w=555&h=339&a=0,0&itok=J1tpsRWK 2x" media="(min-width: 992px) and (max-width: 1199px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/dyztgasqvq/web/uuid_73e2ec35-4a80-494e-957d-8d5abebf38c6_doctor-patient-ipad.jpg?crop=yes&w=555&h=339&a=0,0&itok=J1tpsRWK 1x, https://icon.widen.net/content/dyztgasqvq/web/uuid_73e2ec35-4a80-494e-957d-8d5abebf38c6_doctor-patient-ipad.jpg?crop=yes&w=555&h=339&a=0,0&itok=J1tpsRWK 2x" media="(min-width: 768px) and (max-width: 991px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/dyztgasqvq/web/uuid_73e2ec35-4a80-494e-957d-8d5abebf38c6_doctor-patient-ipad.jpg?crop=yes&w=555&h=339&a=0,0&itok=J1tpsRWK 1x, https://icon.widen.net/content/dyztgasqvq/web/uuid_73e2ec35-4a80-494e-957d-8d5abebf38c6_doctor-patient-ipad.jpg?crop=yes&w=555&h=339&a=0,0&itok=J1tpsRWK 2x" media="(min-width: 576px) and (max-width: 767px)" width="555" height="339"/> <source srcset="https://icon.widen.net/content/dyztgasqvq/web/uuid_73e2ec35-4a80-494e-957d-8d5abebf38c6_doctor-patient-ipad.jpg?crop=yes&w=555&h=339&a=0,0&itok=J1tpsRWK 1x, https://icon.widen.net/content/dyztgasqvq/web/uuid_73e2ec35-4a80-494e-957d-8d5abebf38c6_doctor-patient-ipad.jpg?crop=yes&w=555&h=339&a=0,0&itok=J1tpsRWK 2x" media="(max-width: 575px)" width="555" height="339"/> <img src="https://icon.widen.net/content/dyztgasqvq/web/uuid_73e2ec35-4a80-494e-957d-8d5abebf38c6_doctor-patient-ipad.jpg" width="555" height="339" alt="uuid_73e2ec35-4a80-494e-957d-8d5abebf38c6_doctor-patient-ipad" title="uuid_73e2ec35-4a80-494e-957d-8d5abebf38c6_doctor-patient-ipad" loading="lazy" /> </picture> </div> </div> </div> </div> <div class="text-picture__picture-comment"> </div> </div> <div class="text-picture__text-wrapper col-sm-6"> <div class="text-picture__text"> <h2></h2> <h3>Using economic models to guide early development decisions</h3> <div> <p>The following briefing is drawn from our webinar ‘Using Early Economic Models in Developing Your Evidence Strategy,’ and explains <a href="http://www2.iconplc.com/pmabriefingAug2017" target="_blank">the nature and 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