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border-left:0px; border-right:0px; border-top:0px;"><tbody><tr><td valign="top" align="left" style="border-bottom:0px; border-left:0px; border-right:0px; border-top:0px;display: inline-flex;"> <div id="conference" style="width:71px;"> <a href="https://twitter.com/share?text=Unleashing the Red Queen Effect: Mastering...-In Lewis Caroll’s novel...#themanufacturingoutlook via @themanufacturingoutlook&url=https://contract-manufacturing-apac.themanufacturingoutlook.com/cxoinsight/unleashing-the-red-queen-effect-mastering-constraints-for-business-growth-nwid-1437.html" class="twitter-share-button">Tweet</a><script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');</script> </div> <div id="conference" style=""> <div id="attend"> <script src="//platform.linkedin.com/in.js" type="text/javascript"> lang: en_US </script> <script type="IN/Share"></script> </div> </div> <div id="conference"> <div id="fb-root"></div> <script>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; 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The Red Queen tells Alice that in order to stay in the same place in the Looking-Glass world, she must run as fast as she can. However, even with her efforts, Alice remains in the same spot. The Red Queen explains that if Alice wants to go somewhere else, she must run at least twice as fast. This concept, known as the Red Queen Effect, has been applied to the ever-changing business landscape. To keep up with the competition, businesses must constantly run just to maintain their position, and if they want to stay ahead, they need to run even faster.</p> <p>Similar to Alice, the manufacturing industry continues to remain highly competitive, companies are constantly looking for ways to keep ahead of their competitors. Most of it was not through product innovation but through ways to cut costs. No better way to cut cost s and eliminate “waste” than by adopting Lean Manufacturing and Six Sigma principles. While Lean Manufacturing and Six Sigma have become the OG methods of the manufacturing world in various sectors, another important philosophy to understand is The Theory of Constraints (TOC). This was introduced by Dr. Eliyahu M. Goldratt in his influential book “The Goal” published in 1984.</p> <p>The majority of us are familiar with Lean concepts, but what about TOC? How do we first identify where the constraints are and manage them? First, we will need to ask ourselves these thought-provoking questions: “What is the limiting factor that is preventing the business from generating more throughput? Where does the organization want the constraint to be?”</p> <p>TOC focuses on identifying and managing bottlenecks or constraints that hinder overall system performance. It emphasizes optimizing the flow of materials and resources to maximize throughput. Although TOC has proven effective in certain industries and applications, however it may be seen as more specialized or niche compared to Lean and Six Sigma.</p> <p><strong>"TOC focuses on identifying and managing bottlenecks or constraints that hinder overall system performance. It emphasizes optimizing the flow of materials and resources to maximize throughput"</strong></p> <p>In any business operation, constraints can present significant challenges. These constraints can be categorized into three types: market constraints, raw material constraints, and internal constraints. To effectively address these limitations, various tactics and strategies can be implemented.</p> <p>One of the common constraints faced by businesses is the need for more sales. This is known as market constraints. To overcome this challenge, it is essential to focus on excelling in critical competitive factors. This involves understanding customer preferences and expectations more deeply. Creating a feedback loop and actively seeking customer input helps in aligning the product or service offerings with customer demands. Factors such as faster lead time, on-time shipment performance, higher product quality, and incorporating additional features desired by customers can give a competitive edge.</p> <p>Another constraint often encountered is the insufficient availability of raw materials. To manage this constraint, it is important to minimize wastage by effectively utilizing the limited amount of material. Building strong relationships with suppliers becomes crucial, particularly when there are limited vendors for a specific product. Maintaining good rapport with suppliers ensures a steady supply and can mitigate the impact of any potential disruptions or quality issues. Creating a buffer inventory helps to prevent resource idle time and ensures continuous operations even during supply chain challenges.</p> <p>Internal constraints often revolve around insufficient capacity, which can stem from limitations in resources, machinery, or skilled labor. To manage these constraints, prioritizing the maintenance and care of the constrained resource is crucial. Minimizing setup time and eliminating poor-quality material at the constraint resource helps in reducing downtime and maximizing efficiency. If labor is the constraint, cross-training the existing staff or hiring additional skilled employees can alleviate the limitations.</p> <p>By implementing these strategies, businesses can effectively manage and improve their constraints. Addressing market constraints through a better understanding of customer needs, optimizing raw material usage, and enhancing internal operations can lead to increased sales, improved resource utilization, and overall business growth.</p> <p>A few years ago, I had the opportunity to work at a company specializing in the manufacturing of winter sports equipment. The company’s main product line was known for its high labor intensity and the added challenge of being seasonal with critical deadlines for product launches. Failure to meet these deadlines would have had disastrous consequences for the company, as it would have resulted in missed sales opportunities.</p> <p>When I joined the company, we were already facing delays due to supply chain issues from Asia, where most of the parts were outsourced. The final assembly took place in Canada. In order to catch up and meet the delivery dates, our production team had to push their limits and achieve higher throughput. We needed to increase our daily production from an average of 180 units to 220 units, all while keeping costs under control.</p> <p>To tackle this challenge, we combined the principles of lean operations and the theory of Constraints (TOC). We started by mapping out the manufacturing process and measuring the flow rate at each station. It quickly became clear that the overall capacity of the process was limited by the station with the smallest capacity, which became our bottleneck.</p> <p>Once we identified the bottleneck, our focus shifted to exploiting it fully. We assigned our most skilled employees to work at that station, increasing its capacity by implementing rotating break times. Which meant there was a worker at the station all the time and there was downtime. Additionally, we ensured there was a buffer stock in front of the station, so it never ran out of materials. Our decision-making was centered around optimizing the performance of the bottleneck.</p> <p>Through our dedicated efforts, we were able to increase our throughput by 30% over the next few months while simultaneously reducing direct labor costs by 12%. The results were beyond our expectations, and we even managed to beat our initial delivery date by a few days.</p> <p>This experience taught us the power of combining lean operations and TOC methodologies to overcome production challenges. We should not view one philosophy better than the other. Both methods are valuable and share areas of agreement. They emphasize creating value for customers through feedback loops and ensuring that each step in the process chain adds value. Employees play a crucial role in turning inventory into throughput, and continuous improvement is a key focus. Lean focuses on eliminating waste, while TOC identifies constraints and maximizes output from constrained resources. 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