Outils marketing pour réseaux sociaux

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4.873C9.31512 4.77419 8.61657 4.69928 7.88916 4.87777C7.24116 5.03715 6.74659 5.28311 6.38559 5.54818C6.36754 5.56146 6.3459 5.53703 6.36034 5.52004V5.52056Z" fill="#241C15"></path> </svg> </a> </li> </ul> </li> <noscript> <li class="fixed-item"> <a href="https://login.mailchimp.com/?locale=fr" class="iaNav__cta iaNav__login" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:login" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:login" }, this)">Se connecter</a> </li> <li> <a href="https://login.mailchimp.com/?locale=fr" class="ctaSecondary">Se connecter</a> </li> <li> <a href="/fr/pricing/marketing/" class="ctaPrimary" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:signup" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:signup" }, this)"> Essai gratuit </a> </li> </noscript> </ul> </div> </section> <div class="iaNav__overlay side" data-behavior="iaNav:closeMenu"></div> </nav> <div class="iaNav__overlay top" data-behavior="iaNav:closeMenu"></div> </header> <main id="content" data-swiftype-index="true" tabindex="-1"> <section id="4qsNfcW6mq7wh5ee8dpZow" class="p23hero module module--noPadding backgroundCornflower fs-unmask" data-module-id="p23Hero" data-entry-id="4qsNfcW6mq7wh5ee8dpZow" data-behavior="p23Hero "> <div class="p23hero__content flex flex--columns-2 mainContent__media_fullbleed "> <div class="p23hero__copyContainer"> <div class="p23hero__copyHolder mainContainer__media_fullbleed"> <p class="p23hero__eyebrow copy-eyebrow margin--bottom-2"> MARKETING SUR LES RÉSEAUX SOCIAUX </p> <h1 class="h1">Stimuler l'engagement organique grâce aux outils pour réseaux sociaux</h1> <div class="p23hero__copy copy-large margin--top-3"> <p>Programmez des publications sur les réseaux sociaux, créez des conceptions et gérez vos campagnes sur les réseaux sociaux à partir d'une seule plate-forme. Mailchimp vous offre tout ce dont vous avez besoin pour vous connecter à votre audience, et même un peu plus.</p> </div> <div class="flex flex--middle margin--top-5"> <div class="margin--right-3"> <a class="ctaPrimary" href="/fr/pricing/marketing/" aria-label="Démarrer"> Démarrer </a> </div> </div> </div> </div> <div class="p23hero__mediaContainer__media_fullbleed"> <figure class="image__media_fullbleed"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/4BOMY7Hzoa3xFaoVgolLCa/29ccb3e78519c1f2da9fd43e0553bc54/fr_header__1.png?w=1520&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/4BOMY7Hzoa3xFaoVgolLCa/29ccb3e78519c1f2da9fd43e0553bc54/fr_header__1.png?w=1520&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4BOMY7Hzoa3xFaoVgolLCa/29ccb3e78519c1f2da9fd43e0553bc54/fr_header__1.png?w=1520&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" alt="Annonce Instagram ciblant les clients réguliers d'une entreprise via Mailchimp." width="1442" height="1144"></picture> </figure> </div> </div> </section> <div class="p23Headliner module backgroundCoconut fs-unmask" id="3As4ZI8DbXHXO8fMU6kkoW" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="3As4ZI8DbXHXO8fMU6kkoW" data-context-text="Vendez à vos clients là où ils font leurs achats"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Vendez à vos clients là où ils font leurs achats</h2> </div> </div> <section class="p23FlexibleHighlight module backgroundCoconut fs-unmask" id="5sl4diHlDni31qma86TZTa" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="5sl4diHlDni31qma86TZTa"> <div class="module--content align--center"> <div class="column column1"> <h2 class="h2">Créez des conceptions pour plusieurs canaux, instantanément</h2> <p>Assurez la cohérence des ressources créatives de votre marque sur tous les canaux de réseaux sociaux, quel que soit le message. La plate-forme de Mailchimp optimisée par l'IA vous aide à créer des conceptions de réseaux sociaux à fort impact en seulement quelques clics.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/fr/features/creative-assistant/" aria-label="Découvrir Creative Assistant"> Découvrir Creative Assistant </a> </div> </div> <div class="column column2"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/6IFGJQEuWDUnoHvIZdAgTn/55a53d67c3e8b5992b7fe908547ab476/fr_creative-assistant__1_.png?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/6IFGJQEuWDUnoHvIZdAgTn/55a53d67c3e8b5992b7fe908547ab476/fr_creative-assistant__1_.png?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/6IFGJQEuWDUnoHvIZdAgTn/55a53d67c3e8b5992b7fe908547ab476/fr_creative-assistant__1_.png?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/6IFGJQEuWDUnoHvIZdAgTn/55a53d67c3e8b5992b7fe908547ab476/fr_creative-assistant__1_.png?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/6IFGJQEuWDUnoHvIZdAgTn/55a53d67c3e8b5992b7fe908547ab476/fr_creative-assistant__1_.png?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/6IFGJQEuWDUnoHvIZdAgTn/55a53d67c3e8b5992b7fe908547ab476/fr_creative-assistant__1_.png?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/6IFGJQEuWDUnoHvIZdAgTn/55a53d67c3e8b5992b7fe908547ab476/fr_creative-assistant__1_.png?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/6IFGJQEuWDUnoHvIZdAgTn/55a53d67c3e8b5992b7fe908547ab476/fr_creative-assistant__1_.png?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/6IFGJQEuWDUnoHvIZdAgTn/55a53d67c3e8b5992b7fe908547ab476/fr_creative-assistant__1_.png?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/6IFGJQEuWDUnoHvIZdAgTn/55a53d67c3e8b5992b7fe908547ab476/fr_creative-assistant__1_.png?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/6IFGJQEuWDUnoHvIZdAgTn/55a53d67c3e8b5992b7fe908547ab476/fr_creative-assistant__1_.png?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/6IFGJQEuWDUnoHvIZdAgTn/55a53d67c3e8b5992b7fe908547ab476/fr_creative-assistant__1_.png?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/6IFGJQEuWDUnoHvIZdAgTn/55a53d67c3e8b5992b7fe908547ab476/fr_creative-assistant__1_.png?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="L'assistant de création Mailchimp génère une palette de couleurs personnalisée à partir d'images utilisées dans les campagnes Web et sur les réseaux sociaux." width="1270" height="880"></picture></figure> </div> </div> </section> <section class="p23FlexibleHighlight module backgroundCoconut fs-unmask" id="5GPXOg52wlNjuktmhfPmdf" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="5GPXOg52wlNjuktmhfPmdf"> <div class="module--content align--center"> <div class="column column1"> <h2 class="h2">Unifier les actifs numériques de votre équipe</h2> <p>Pour que votre équipe puisse élaborer et développer des campagnes efficaces, il est essentiel que tous vos actifs soient regroupés en un seul et même endroit. Avec Mailchimp, vous pouvez facilement stocker tout votre contenu sans avoir à effectuer de recherches dans différents programmes de conception.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/fr/features/content-studio/" aria-label="Découvrir le producteur de contenu"> Découvrir le producteur de contenu </a> </div> </div> <div class="column column2"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/1tYtbO2dBpQvwztHJi4Mpp/d957a18bc50c30d08a402264b5d8b78c/fr_content-studio.png?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/1tYtbO2dBpQvwztHJi4Mpp/d957a18bc50c30d08a402264b5d8b78c/fr_content-studio.png?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/1tYtbO2dBpQvwztHJi4Mpp/d957a18bc50c30d08a402264b5d8b78c/fr_content-studio.png?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/1tYtbO2dBpQvwztHJi4Mpp/d957a18bc50c30d08a402264b5d8b78c/fr_content-studio.png?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/1tYtbO2dBpQvwztHJi4Mpp/d957a18bc50c30d08a402264b5d8b78c/fr_content-studio.png?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/1tYtbO2dBpQvwztHJi4Mpp/d957a18bc50c30d08a402264b5d8b78c/fr_content-studio.png?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/1tYtbO2dBpQvwztHJi4Mpp/d957a18bc50c30d08a402264b5d8b78c/fr_content-studio.png?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/1tYtbO2dBpQvwztHJi4Mpp/d957a18bc50c30d08a402264b5d8b78c/fr_content-studio.png?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/1tYtbO2dBpQvwztHJi4Mpp/d957a18bc50c30d08a402264b5d8b78c/fr_content-studio.png?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/1tYtbO2dBpQvwztHJi4Mpp/d957a18bc50c30d08a402264b5d8b78c/fr_content-studio.png?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/1tYtbO2dBpQvwztHJi4Mpp/d957a18bc50c30d08a402264b5d8b78c/fr_content-studio.png?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/1tYtbO2dBpQvwztHJi4Mpp/d957a18bc50c30d08a402264b5d8b78c/fr_content-studio.png?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/1tYtbO2dBpQvwztHJi4Mpp/d957a18bc50c30d08a402264b5d8b78c/fr_content-studio.png?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Un e-mail et une publication sur les réseaux sociaux avec la même image de produit dans différentes dimensions, facilités avec le Content Studio de Mailchimp." width="1270" height="880"></picture></figure> </div> </div> </section> <section class="p23FlexibleHighlight module backgroundJasmine fs-unmask" id="5qeOrhVuDYFYjjEGo8XmOc" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="5qeOrhVuDYFYjjEGo8XmOc"> <div class="module--content align--center"> <div class="column column1"> <h2 class="h2">Commencez facilement avec une présentation personnalisée du produit</h2> <p>En souscrivant un plan Standard ou Premium*, sollicitez l'assistance d'un <u>spécialiste de l'intégration</u> à tout moment pendant les 90 premiers jours pour apprendre à utiliser notre plateforme.*</p> <p></p> <div class="cta__holder cta__secondary"><a class="ctaSecondary" href="/fr/services/onboarding/" aria-label="En savoir plus"> En savoir plus </a> </div> </div> <div class="column column2"> <div class="mediaVideo" style="--embed-width:736;--embed-height:414"> <div class="kaltura_embed-wrapper" style="--embed-width: 736; --embed-height: 414; position: relative;" data-behavior="kalturaVideo"> <div id="kaltura_video_1_utusvxj4" class="kaltura_embed kaltura_async_1_utusvxj4 backgroundParsnip loader" style="width:100%; height:100%; background-size: 20px;"></div> <div class="kaltura_embed-placeholder copy-prose " data-behavior="kalturaVideo:placeholder"> <div class="kaltura_cookies"> <p>Afin de visionner cette vidéo, <a href="/fr/legal/cookies/#optanon-toggle-display/">vous devez accepter les cookies de performance et de fonctionnalité</a>.</p> <p>Pour obtenir plus d'informations, consultez notre <a href="/fr/legal/cookies/">politique relative aux cookies</a>.</p> </div> <div class="kaltura_error"> <p>We're sorry. Due to a technical issue, the video is currently unable to load. Please try again later.</p> </div> </div> </div> <script> document.addEventListener("DOMContentLoaded", () => { // Create function to load the KalturaPlayers so we can reuse it const loadPlayer = () => { try { let kalturaPlayer = KalturaPlayer.setup({ targetId: "kaltura_video_1_utusvxj4", provider: { partnerId: 5472032, uiConfId: 53047392 }, playback: { muted: false, } }); kalturaPlayer.loadMedia({ entryId: "1_utusvxj4" }); document.removeEventListener("kalturaPlayerLoaded", loadPlayer); } catch (e) { console.error(e.message) } } // Check if the KalturaPlayer is already loaded if (window.KalturaPlayer !== undefined) { loadPlayer(); } else { // If not, wait for the event to be fired // then load the player document.addEventListener("kalturaPlayerLoaded", loadPlayer); } }); </script> </div> </div> </div> </section> <div class="p23Headliner module backgroundCoconut fs-unmask" id="3Mj6gTiv6vhHsD4iiW8qid" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="3Mj6gTiv6vhHsD4iiW8qid" data-context-text="Coordonnez et publiez vos articles à partir d'une seule plate-forme"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Coordonnez et publiez vos articles à partir d'une seule plate-forme</h2> </div> </div> <section class="p23FlexibleHighlight module backgroundCoconut fs-unmask" id="6prFT0Ak7auPENAaerL9jc" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="6prFT0Ak7auPENAaerL9jc"> <div class="module--content align--center"> <div class="column column1"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/bRN4olOc2xw7rKqmhuway/e8dfd0f2920890156989801a7edbde8b/fr_EN_campaign-manager.png?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/bRN4olOc2xw7rKqmhuway/e8dfd0f2920890156989801a7edbde8b/fr_EN_campaign-manager.png?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/bRN4olOc2xw7rKqmhuway/e8dfd0f2920890156989801a7edbde8b/fr_EN_campaign-manager.png?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/bRN4olOc2xw7rKqmhuway/e8dfd0f2920890156989801a7edbde8b/fr_EN_campaign-manager.png?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/bRN4olOc2xw7rKqmhuway/e8dfd0f2920890156989801a7edbde8b/fr_EN_campaign-manager.png?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/bRN4olOc2xw7rKqmhuway/e8dfd0f2920890156989801a7edbde8b/fr_EN_campaign-manager.png?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/bRN4olOc2xw7rKqmhuway/e8dfd0f2920890156989801a7edbde8b/fr_EN_campaign-manager.png?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/bRN4olOc2xw7rKqmhuway/e8dfd0f2920890156989801a7edbde8b/fr_EN_campaign-manager.png?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/bRN4olOc2xw7rKqmhuway/e8dfd0f2920890156989801a7edbde8b/fr_EN_campaign-manager.png?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/bRN4olOc2xw7rKqmhuway/e8dfd0f2920890156989801a7edbde8b/fr_EN_campaign-manager.png?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/bRN4olOc2xw7rKqmhuway/e8dfd0f2920890156989801a7edbde8b/fr_EN_campaign-manager.png?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/bRN4olOc2xw7rKqmhuway/e8dfd0f2920890156989801a7edbde8b/fr_EN_campaign-manager.png?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/bRN4olOc2xw7rKqmhuway/e8dfd0f2920890156989801a7edbde8b/fr_EN_campaign-manager.png?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="L'outil Campaign Manager de Mailchimp s'affiche à côté d'un menu d'options permettant d'ajouter des points de contact, tels qu'un e-mail, un événement, une tâche ou un webhook." width="1270" height="880"></picture></figure> </div> <div class="column column2"> <h2 class="h2">Suivez et planifiez vos campagnes sur les réseaux sociaux à partir d'un seul calendrier</h2> <p>Effectuez le suivi de chaque tâche et objectif lorsque vous planifiez des campagnes de réseaux sociaux sur plusieurs plates-formes. Campaign Manager vous permet d'unifier vos efforts de marketing omnicanal et de les afficher sur une seule chronologie.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/fr/campaigns/" aria-label="Découvrir Campaign Manager"> Découvrir Campaign Manager </a> </div> </div> </div> </section> <div class="p23Headliner module backgroundCoconut fs-unmask" id="3JsAPH6n0Lz1UuwI8scvtN" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="3JsAPH6n0Lz1UuwI8scvtN" data-context-text="Utilisez vos réseaux sociaux pour stimuler l'engagement et votre chiffre d'affaires"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Utilisez vos réseaux sociaux pour stimuler l'engagement et votre chiffre d'affaires</h2> </div> </div> <section class="p23FlexibleHighlight module backgroundCoconut fs-unmask" id="21hiPNPxuZDgIc2DJHDVE3" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="21hiPNPxuZDgIc2DJHDVE3"> <div class="module--content align--center"> <div class="column column1"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/1IwWariJNAFgFoK6xVoEoB/8ed59e604dffcd109ca941c8db3a2494/fr_integrations__1_.png?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/1IwWariJNAFgFoK6xVoEoB/8ed59e604dffcd109ca941c8db3a2494/fr_integrations__1_.png?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/1IwWariJNAFgFoK6xVoEoB/8ed59e604dffcd109ca941c8db3a2494/fr_integrations__1_.png?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/1IwWariJNAFgFoK6xVoEoB/8ed59e604dffcd109ca941c8db3a2494/fr_integrations__1_.png?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/1IwWariJNAFgFoK6xVoEoB/8ed59e604dffcd109ca941c8db3a2494/fr_integrations__1_.png?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/1IwWariJNAFgFoK6xVoEoB/8ed59e604dffcd109ca941c8db3a2494/fr_integrations__1_.png?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/1IwWariJNAFgFoK6xVoEoB/8ed59e604dffcd109ca941c8db3a2494/fr_integrations__1_.png?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/1IwWariJNAFgFoK6xVoEoB/8ed59e604dffcd109ca941c8db3a2494/fr_integrations__1_.png?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/1IwWariJNAFgFoK6xVoEoB/8ed59e604dffcd109ca941c8db3a2494/fr_integrations__1_.png?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/1IwWariJNAFgFoK6xVoEoB/8ed59e604dffcd109ca941c8db3a2494/fr_integrations__1_.png?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/1IwWariJNAFgFoK6xVoEoB/8ed59e604dffcd109ca941c8db3a2494/fr_integrations__1_.png?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/1IwWariJNAFgFoK6xVoEoB/8ed59e604dffcd109ca941c8db3a2494/fr_integrations__1_.png?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/1IwWariJNAFgFoK6xVoEoB/8ed59e604dffcd109ca941c8db3a2494/fr_integrations__1_.png?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Un graphique à barres Mailchimp montrant les nouveaux contacts répartis par source, comme Facebook ou le formulaire de votre site Web." width="1270" height="880"></picture></figure> </div> <div class="column column2"> <h2 class="h2">Générez des leads avec des intégrations de plate-forme puissantes</h2> <p>Tirez parti des réseaux sociaux en tant que canaux de génération de leads, connectés directement à Mailchimp, pour stimuler l'engagement et transformer les leads en clients. Connectez-vous à d'autres entreprises par le biais de formulaires sur LinkedIn et Facebook pour collecter des informations clés sur les clients et les utiliser pour de futures campagnes.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/fr/integrations/" aria-label="Découvrir plus de 300 intégrations"> Découvrir plus de 300 intégrations </a> </div> </div> </div> </section> <section class="p23FlexibleHighlight module backgroundCoconut fs-unmask" id="3pYElbi2tRldqCxcewEYop" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="3pYElbi2tRldqCxcewEYop"> <div class="module--content align--center"> <div class="column column1"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/GD4Oa4o6yD3LCI2yeFO0L/517a2aea9fff33b5e1811eadc7bb9e32/fr_customer-journey-builder.png?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/GD4Oa4o6yD3LCI2yeFO0L/517a2aea9fff33b5e1811eadc7bb9e32/fr_customer-journey-builder.png?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/GD4Oa4o6yD3LCI2yeFO0L/517a2aea9fff33b5e1811eadc7bb9e32/fr_customer-journey-builder.png?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/GD4Oa4o6yD3LCI2yeFO0L/517a2aea9fff33b5e1811eadc7bb9e32/fr_customer-journey-builder.png?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/GD4Oa4o6yD3LCI2yeFO0L/517a2aea9fff33b5e1811eadc7bb9e32/fr_customer-journey-builder.png?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/GD4Oa4o6yD3LCI2yeFO0L/517a2aea9fff33b5e1811eadc7bb9e32/fr_customer-journey-builder.png?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/GD4Oa4o6yD3LCI2yeFO0L/517a2aea9fff33b5e1811eadc7bb9e32/fr_customer-journey-builder.png?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/GD4Oa4o6yD3LCI2yeFO0L/517a2aea9fff33b5e1811eadc7bb9e32/fr_customer-journey-builder.png?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/GD4Oa4o6yD3LCI2yeFO0L/517a2aea9fff33b5e1811eadc7bb9e32/fr_customer-journey-builder.png?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/GD4Oa4o6yD3LCI2yeFO0L/517a2aea9fff33b5e1811eadc7bb9e32/fr_customer-journey-builder.png?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/GD4Oa4o6yD3LCI2yeFO0L/517a2aea9fff33b5e1811eadc7bb9e32/fr_customer-journey-builder.png?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/GD4Oa4o6yD3LCI2yeFO0L/517a2aea9fff33b5e1811eadc7bb9e32/fr_customer-journey-builder.png?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/GD4Oa4o6yD3LCI2yeFO0L/517a2aea9fff33b5e1811eadc7bb9e32/fr_customer-journey-builder.png?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Une annonce vidéo sur les réseaux sociaux ciblant les clients réguliers d'une entreprise via Mailchimp." width="1270" height="880"></picture></figure> </div> <div class="column column2"> <h2 class="h2">Savoir quels followers suivre et quand</h2> <p>Optimisez vos retours sur investissements dans les réseaux sociaux en suivant le comportement des utilisateurs par le biais d'automatisations. Ciblez ensuite les bons contacts sur Facebook grâce aux audiences personnalisées de Meta.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/fr/features/automations/customer-journey-builder/" aria-label="Découvrir le Créateur de parcours client"> Découvrir le Créateur de parcours client </a> </div> </div> </div> </section> <section class="actionablePlanRecommendations-wrapper fs-unmask"> <div class="actionablePlanRecommendations" id="40segz0Fahqp2Nx4CYOjON" data-module-id="actionablePlanRecommendations" data-behavior="APM/PlanCards" data-entry-id="40segz0Fahqp2Nx4CYOjON"> <div class="actionablePlanRecommendations__heading"> Commencez dès aujourd'hui votre évaluation gratuite </div> <div class="actionablePlanRecommendations__contactsCurrencyWrapper actionablePlanRecommendations__contactsCurrencyWrapper--desktop"> <div class="actionablePlanRecommendations__contactDropdown"> <form class="flex flex--middle contactsSelect" autocomplete="off" data-component-id="pricingContactsDropdown" data-entry-id="01dZA2GZxINOiBKqJWYB8a" data-context-text="Combien de contacts avez-vous ?" data-plan-id="all_plans" method="POST" novalidate="novalidate"> <label for="all_plans_contacts_select_242652542"> <span class="contactsSelect__mobileCopy copy-info margin--bottom-c3">Combien de contacts ?</span> <span class="contactsSelect__desktopCopy">Combien de contacts avez‑vous ?</span> </label> <div class="formSelect"> <select data-behavior="contactsSelect" data-plan-id="all_plans" id="all_plans_contacts_select_242652542" name="Number of Contacts" autocomplete="off" data-onclickmeta="{"category":"all_plans_pricing_detail_page","action":"contacts_change_click"}"> <option value="0" data-contacts-amount="500"> 500 </option><option value="1" data-contacts-amount="1500"> 1 500 </option><option value="2" data-contacts-amount="2500"> 2 500 </option><option value="3" data-contacts-amount="5000"> 5 000 </option><option value="4" data-contacts-amount="10000"> 10 000 </option><option value="5" data-contacts-amount="15000"> 15 000 </option><option value="6" data-contacts-amount="20000"> 20 000 </option><option value="7" data-contacts-amount="25000"> 25 000 </option><option value="8" data-contacts-amount="30000"> 30 000 </option><option value="9" data-contacts-amount="40000"> 40 000 </option><option value="10" data-contacts-amount="50000"> 50 000 </option><option value="11" data-contacts-amount="75000"> 75 000 </option><option value="12" data-contacts-amount="100000"> 100 000 </option><option value="13" data-contacts-amount="130000"> 130 000 </option><option value="14" data-contacts-amount="150000"> 150 000 </option><option value="15" data-contacts-amount="200000"> 200 000 </option><option value="16" data-contacts-amount="250000"> 250 000+ </option> </select> </div> <script type="application/json" id="contactsSelect:contactsMinMax"> {"contacts":500} </script> </form> </div> <div class="salesBanner hidden" data-behavior="Pricing/SalesBanner"> <p>Version d'essai gratuite du plan Premium pendant 1 mois et plans pour les listes de contacts importantes disponibles. Contactez notre équipe commerciale au <a href="tel:18003304838">+1 (800) 330-4838</a> ou <a href="https://mailchimp.com/sales/">contactez-nous</a>.</p> </div> </div> <div class="actionablePlanRecommendations__currency actionablePlanRecommendations__currency--desktop"> <div class="currencySelect flex flex--right flex--middle padding-right--lv2" data-behavior="pricing:currencySelect"> <div class="formSelect formSelect--small margin--right-2" data-behavior="currencySelect__formSelect"> <select aria-label="Currency" data-behavior="pricing-selectCurrency" data-onclickmeta="{"category":"pricing_page","action":"currency_change_click"}"> <option value="AUD"> $ AUD </option><option value="BRL"> R$ BRL </option><option value="CAD"> $ CAD </option><option value="CHF"> CHF CHF </option><option value="DKK"> DKK kr </option><option value="EUR"> € EUR </option><option value="GBP"> £ GBP </option><option value="HKD"> $ HKD </option><option value="INR"> ₹ INR </option><option value="JPY"> ¥ JPY </option><option value="MXN"> $ MXN </option><option value="NZD"> $ NZD </option><option value="SEK"> SEK kr </option><option value="SGD" selected="selected"> $ SGD </option><option value="USD"> $ USD </option><option value="ZAR"> R ZAR </option> </select> </div> </div> </div> <div class="actionablePlanRecommendations__contactsCurrencyWrapper actionablePlanRecommendations__contactsCurrencyWrapper--mobile"> <div class="actionablePlanRecommendations__currency"> <div class="currencySelect flex flex--right flex--middle padding-right--lv2" data-behavior="pricing:currencySelect"> <div class="formSelect formSelect--small margin--right-2" data-behavior="currencySelect__formSelect"> <select aria-label="Currency" data-behavior="pricing-selectCurrency" data-onclickmeta="{"category":"pricing_page","action":"currency_change_click"}"> <option value="AUD"> $ AUD </option><option value="BRL"> R$ BRL </option><option value="CAD"> $ CAD </option><option value="CHF"> CHF CHF </option><option value="DKK"> DKK kr </option><option value="EUR"> € EUR </option><option value="GBP"> £ GBP </option><option value="HKD"> $ HKD </option><option value="INR"> ₹ INR </option><option value="JPY"> ¥ JPY </option><option value="MXN"> $ MXN </option><option value="NZD"> $ NZD </option><option value="SEK"> SEK kr </option><option value="SGD" selected="selected"> $ SGD </option><option value="USD"> $ USD </option><option value="ZAR"> R ZAR </option> </select> </div> </div> </div> <div class="actionablePlanRecommendations__contactDropdown"> <form class="flex flex--middle contactsSelect" autocomplete="off" data-component-id="pricingContactsDropdown" data-entry-id="01dZA2GZxINOiBKqJWYB8a" data-context-text="Combien de contacts avez-vous ?" data-plan-id="all_plans" method="POST" novalidate="novalidate"> <label for="all_plans_contacts_select_1787566691"> <span class="contactsSelect__mobileCopy copy-info margin--bottom-c3">Combien de contacts ?</span> <span class="contactsSelect__desktopCopy">Combien de contacts avez‑vous ?</span> </label> <div class="formSelect"> <select data-behavior="contactsSelect" data-plan-id="all_plans" id="all_plans_contacts_select_1787566691" name="Number of Contacts" autocomplete="off" data-onclickmeta="{"category":"all_plans_pricing_detail_page","action":"contacts_change_click"}"> <option value="0" data-contacts-amount="500"> 500 </option><option value="1" data-contacts-amount="1500"> 1 500 </option><option value="2" data-contacts-amount="2500"> 2 500 </option><option value="3" data-contacts-amount="5000"> 5 000 </option><option value="4" data-contacts-amount="10000"> 10 000 </option><option value="5" data-contacts-amount="15000"> 15 000 </option><option value="6" data-contacts-amount="20000"> 20 000 </option><option value="7" data-contacts-amount="25000"> 25 000 </option><option value="8" data-contacts-amount="30000"> 30 000 </option><option value="9" data-contacts-amount="40000"> 40 000 </option><option value="10" data-contacts-amount="50000"> 50 000 </option><option value="11" data-contacts-amount="75000"> 75 000 </option><option value="12" data-contacts-amount="100000"> 100 000 </option><option value="13" data-contacts-amount="130000"> 130 000 </option><option value="14" data-contacts-amount="150000"> 150 000 </option><option value="15" data-contacts-amount="200000"> 200 000 </option><option value="16" data-contacts-amount="250000"> 250 000+ </option> </select> </div> <script type="application/json" id="contactsSelect:contactsMinMax"> {"contacts":500} </script> </form> </div> <div class="salesBanner hidden" data-behavior="Pricing/SalesBanner"> <p>Version d'essai gratuite du plan Premium pendant 1 mois et plans pour les listes de contacts importantes disponibles. Contactez notre équipe commerciale au <a href="tel:18003304838">+1 (800) 330-4838</a> ou <a href="https://mailchimp.com/sales/">contactez-nous</a>.</p> </div> </div> <div class="actionablePlanRecommendations__plansWrapper" data-behavior="APM/CardWrapper" data-equalizer>  <div data-plan="premium" data-entry-id="O6jB3d1nkZSUtFovyeQx0" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Premium" class="actionablePlanRecommendations__plan " data-component="Pricing/HighValueOverlay"> <div class="recommendedBanner" data-behavior="Pricing/RecommendedBanner" data-plan="premium" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Meilleure offre <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Meilleure offre","copy":"<p>Bas\u00e9 sur la comparaison du nombre de fonctionnalit\u00e9s des plans payants au 25\/09\/2023 pour un client disposant de 2\u00a0500\u00a0contacts. Modules compl\u00e9mentaires non inclus.<\/p>\n","dynamicBehavior":null,"originalText":"Meilleure offre"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Meilleure offre <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Meilleure offre","copy":"<p>Bas\u00e9 sur la comparaison du nombre de fonctionnalit\u00e9s des plans payants au 25\/09\/2023 pour un client disposant de 2\u00a0500\u00a0contacts. Modules compl\u00e9mentaires non inclus.<\/p>\n","dynamicBehavior":null,"originalText":"Meilleure offre"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Recommandé</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp recommande</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended "> Mailchimp recommande </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Premium </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Évoluez rapidement grâce à une intégration dédiée, un nombre illimité de contacts et une assistance prioritaire ; conçu pour les équipes.</p> <div class="actionablePlanRecommendations__plan__pricing" data-equalize-height="planCard__priceWrapper"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="premium"> <p class="copy margin--bottom-c1"> <span class="mobile"> Parler au service commercial </span> <span class="desktop"> Vous avez sélectionné trop de contacts pour ce plan </span> </p> </div> <p class="copy-info" data-behavior="planCard__startsAt"> À partir de</p>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="O6jB3d1nkZSUtFovyeQx0:formattedPrice" data-plan="premium"> <div class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </div> <div class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </div> <div class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value="00"></div> <div class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </div> </div> <div class="copy"> /mois* </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="À partir de" data-after-text="par mois pour {contacts} contacts"> À partir de $420 par mois pour {contacts} contacts</p> </div> <div class="premiumMaxTier" data-behavior="maxTierContactSales"> <div class="premiumMaxTier__innerWrapper"> <span aria-hidden="true" class="premiumMaxTier__innerWrapper__copy">Discutez avec le service commercial au</span> <div class="premiumMaxTier__innerWrapper__phoneNumber"> <a href="tel:18003304838" aria-label="Discutez avec le service commercial au +1 (800) 330-4838" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"click", "label":"button:sales number" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"context click", "label":"button:sales number" }, this)"> +1 (800) 330-4838 </a> </div> <a href="https://mailchimp.com/sales/" class="ctaPrimary ctaPrimary--small ctaPrimary--fullWidth premiumMaxTier__innerWrapper__cta" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"click", "label":"button:sales page" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"context click", "label":"button:sales page" }, this)"> Contacter le service commercial </a> </div> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Phone_Support"> Assistance téléphonique prioritaire <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"3tEgrwNkxhDDKJKUGNpcUJ","placement":"right","header":"Assistance t\u00e9l\u00e9phonique et prioritaire","copy":"<p>Assistance prioritaire par e-mail et par chat 24\/7. Assistance t\u00e9l\u00e9phonique joignable pendant les heures de bureau.<\/p>\n","dynamicBehavior":null,"originalText":"Assistance t\u00e9l\u00e9phonique prioritaire"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.CustomCodedandPrebuiltEmail_Templates"> Modèles d'e-mail personnalisés et prédéfinis <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"6kh1II1XsaegqZzElfcvrM","placement":"right","header":"Mod\u00e8les d'e-mail personnalis\u00e9s et pr\u00e9d\u00e9finis","copy":"<p><strong>Custom-Coded Templates<\/strong><br>\nPrenez le contr\u00f4le de la conception de vos e-mails en utilisant vos propres mod\u00e8les HTML \u00e0 code personnalis\u00e9.<br><\/p>\n<p><br><strong>Pre-Built Email Templates<\/strong><br>\nAugmentez vos ventes avec plus de 100\u00a0mod\u00e8les d'e-mails personnalisables en fonction de votre secteur d'activit\u00e9 et de votre marque. Acc\u00e8s gratuit au plan limit\u00e9 \u00e0 certains mod\u00e8les pr\u00e9d\u00e9finis. Les plans payants ont acc\u00e8s \u00e0 tous les mod\u00e8les pr\u00e9d\u00e9finis.<\/p>\n","dynamicBehavior":null,"originalText":"Mod\u00e8les d'e-mail personnalis\u00e9s et pr\u00e9d\u00e9finis"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem2"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Multivariate_ABTesting"> Tests multivariés et A/B <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"uHsbeVvTFwmKNtFy1cnAP","placement":"right","header":"Tests A\/B et multivari\u00e9s","copy":"<p><strong>Tests multivari\u00e9s<\/strong><br>\nTestez jusqu'\u00e0 huit variantes d'une campagne pour voir quels changements ont le plus d'impact sur l'engagement et la conversion.<\/p>\n<p><br><strong>Tests A\/B<\/strong><br>\nTestez des lignes objet, designs, contenus et heures d'envoi diff\u00e9rents pour voir lesquels fonctionnent le mieux aupr\u00e8s de votre audience.<\/p>\n","dynamicBehavior":null,"originalText":"Tests multivari\u00e9s et A\/B"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem3"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.EnhancedAutomated_CustomerJourneys"> Parcours clients automatisés améliorés <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"7ACKTmRAm7nIffdtjrG33N","placement":"right","header":"Parcours clients automatis\u00e9s am\u00e9lior\u00e9s","copy":"<p>\u00c9laborez et automatisez des parcours personnalis\u00e9s pour n'importe quel sc\u00e9nario client et \u00e9quip\u00e9s de toutes les fonctionnalit\u00e9s de notre cr\u00e9ateur de parcours client.<\/p>\n","dynamicBehavior":null,"originalText":"Parcours clients automatis\u00e9s am\u00e9lior\u00e9s"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem4"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Dedicated_Onboarding"> Intégration personnalisée dédiée <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"7rYDMYytxpmsmgGVzFkigY","placement":"right","header":"Int\u00e9gration personnalis\u00e9e d\u00e9di\u00e9e","copy":"<p>Collaborez avec un sp\u00e9cialiste de l\u2019int\u00e9gration d\u00e9di\u00e9 lors de consultations hebdomadaires (jusqu\u2019\u00e0\u00a04), qui vous aidera \u00e0 d\u00e9velopper un plan d\u2019action personnalis\u00e9, vous fournira des explications d\u00e9taill\u00e9es sur les produits et sera votre point de contact pour tout ce dont vous avez besoin. <\/p>\n<p>Remarque\u00a0: ce service est actuellement disponible en anglais, espagnol et portugais uniquement.<\/p>\n","dynamicBehavior":null,"originalText":"Int\u00e9gration personnalis\u00e9e d\u00e9di\u00e9e"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem5"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Predictive_Segmentation"> Segmentation prédictive <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"7sKxlgTVbddQ3XucXy9ZXR","placement":"right","header":"Segmentation pr\u00e9dictive","copy":"<p>Ciblez les bons clients afin d'accro\u00eetre la fid\u00e9lisation gr\u00e2ce \u00e0 nos outils d'analyse pr\u00e9dictive, qui peuvent estimer le futur comportement d'achat de vos clients.<\/p>\n","dynamicBehavior":null,"originalText":"Segmentation pr\u00e9dictive"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem6"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="cm_launch.campaign_manager"> Campaign Manager <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"xzpoluUCAOmLEcGx5AyUo","placement":"right","header":"Campaign Manager","copy":"<p>Simplifiez votre programmation marketing et consolidez vos points de contact multicanaux en une seule vue pour votre campagne.<\/p>\n","dynamicBehavior":null,"originalText":"Campaign Manager"} </script> </span> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan">  <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://login.mailchimp.com/signup/?plan=premium_monthly_plan_v0&locale=fr" data-plan="premium" data-component="PlanCard/CTA" data-disabled-copy="Limite de contacts dépassée" data-disabled-copy-mobile="Limite" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Acheter</span> <span class="ctaBuyNow__mobile">Acheter</span> </a> </div> </div> </div>  <div data-plan="standard" data-entry-id="7aviketMza1Xnjhy4CE2yS" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Standard" class="actionablePlanRecommendations__plan standOut"> <div class="recommendedBanner is-visible " data-behavior="Pricing/RecommendedBanner" data-plan="standard" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Meilleure offre <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Meilleure offre","copy":"<p>Bas\u00e9 sur la comparaison du nombre de fonctionnalit\u00e9s des plans payants au 25\/09\/2023 pour un client disposant de 2\u00a0500\u00a0contacts. Modules compl\u00e9mentaires non inclus.<\/p>\n","dynamicBehavior":null,"originalText":"Meilleure offre"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Meilleure offre <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Meilleure offre","copy":"<p>Bas\u00e9 sur la comparaison du nombre de fonctionnalit\u00e9s des plans payants au 25\/09\/2023 pour un client disposant de 2\u00a0500\u00a0contacts. Modules compl\u00e9mentaires non inclus.<\/p>\n","dynamicBehavior":null,"originalText":"Meilleure offre"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Recommandé</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp recommande</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended is-visible "> Mailchimp recommande </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Standard </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Générez encore plus de ventes grâce à la personnalisation, à des outils d'optimisation et à des automatisations améliorées.</p> <div class="actionablePlanRecommendations__plan__pricing"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="standard"> <p class="copy margin--bottom-c1"> <span class="mobile"> Limite de contacts dépassée </span> <span class="desktop"> Vous avez sélectionné trop de contacts pour ce plan </span> </p> </div> <p class="copy-info pricingPlans__none" data-behavior="planCard__startsAt"> À partir de</p> <div class="freeTrial--freeLabel is-visible" data-behavior="freeTrial:priceTreatment"> <div class="freeTrial--freeLabel-header"> <span class="h4">Gratuit</span> <span class="copy-info">pendant 14 jours</span> </div> <div class="copy-info freeTrial--freeLabel__startsAt"> <span>Ensuite, à partir de :</span> </div> </div>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="7aviketMza1Xnjhy4CE2yS:formattedPrice" data-plan="standard"> <div class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </div> <div class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </div> <div class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value="00"></div> <div class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </div> <div class="copy-regular formattedPrice__price--perMonth is-visible"> /mois* </div> </div> <div class="copy"> /mois* </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="À partir de" data-after-text="par mois pour {contacts} contacts"> À partir de $25 par mois pour {contacts} contacts</p> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23standard.247Email_ChatSupport"> Assistance par e-mail et chat 24 h/24, 7 j/7 <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"1Dhb5XYXnRJW0WcUMtc9uA","placement":"right","header":"Assistance par e-mail et chat 24\/7","copy":"<p>Assistance par e-mail et par chat joignable 24\/7.<\/p>\n","dynamicBehavior":null,"originalText":"Assistance par e-mail et chat 24\u00a0h\/24, 7\u00a0j\/7"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23standard.CustomCoded_PrebuiltEmailTemplates"> Modèles d'e-mail personnalisés et prédéfinis <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"6TUjpoXNFynddSQOcd9UTd","placement":"right","header":"Mod\u00e8les d'e-mail personnalis\u00e9s et pr\u00e9d\u00e9finis","copy":"<p><strong>Custom-Coded Templates<\/strong><br>\nPrenez le contr\u00f4le de la conception de vos e-mails en utilisant vos propres mod\u00e8les HTML \u00e0 code personnalis\u00e9.<\/p>\n<p><br><strong>Pre-Built Email Templates<\/strong><br>\nAugmentez vos ventes avec plus de 100\u00a0mod\u00e8les d'e-mails personnalisables en fonction de votre secteur d'activit\u00e9 et de votre marque. Acc\u00e8s gratuit au plan limit\u00e9 \u00e0 certains mod\u00e8les pr\u00e9d\u00e9finis. Les plans payants ont acc\u00e8s \u00e0 tous les mod\u00e8les pr\u00e9d\u00e9finis.<\/p>\n","dynamicBehavior":null,"originalText":"Mod\u00e8les d'e-mail personnalis\u00e9s et pr\u00e9d\u00e9finis"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem2"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.AB_Testing"> Tests A/B et multivariés <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"3UrTEzjXQCXkXtNLrbgEfM","placement":"right","header":"Tests A\/B et multivari\u00e9s","copy":"<p><br><strong>Tests multivari\u00e9s<\/strong><br>\nTestez jusqu'\u00e0 huit variantes d'une campagne pour voir quels changements ont le plus d'impact sur l'engagement et la conversion.<\/p>\n<p><br><strong>Tests A\/B<\/strong><br>\nTestez des lignes objet, designs, contenus et heures d'envoi diff\u00e9rents pour voir lesquels fonctionnent le mieux aupr\u00e8s de votre audience.<\/p>\n","dynamicBehavior":null,"originalText":"Tests A\/B et multivari\u00e9s"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem3"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.EnhancedAutomated_CustomerJourneys"> Parcours clients automatisés améliorés <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"7ACKTmRAm7nIffdtjrG33N","placement":"right","header":"Parcours clients automatis\u00e9s am\u00e9lior\u00e9s","copy":"<p>\u00c9laborez et automatisez des parcours personnalis\u00e9s pour n'importe quel sc\u00e9nario client et \u00e9quip\u00e9s de toutes les fonctionnalit\u00e9s de notre cr\u00e9ateur de parcours client.<\/p>\n","dynamicBehavior":null,"originalText":"Parcours clients automatis\u00e9s am\u00e9lior\u00e9s"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem4"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="PACT-165-193.assisted_onboarding"> Intégration personnalisée <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"gr1iggXL1ptb593Uf7WBE","placement":"right","header":"Int\u00e9gration assist\u00e9e","copy":"<p>Obtenez une consultation pratique pour vous aider \u00e0 envoyer votre premier e-mail, segmenter les audiences, configurer des automatisations, synchroniser les int\u00e9grations et bien plus encore.<\/p>\n<p>Remarque\u00a0: ce service est actuellement uniquement disponible en anglais.<\/p>\n","dynamicBehavior":null,"originalText":"Int\u00e9gration personnalis\u00e9e"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem5"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.Predictive_Segmentation"> Segmentation prédictive <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"60Tw5b0H0jxXNclpuFLkSE","placement":"right","header":"Segmentation pr\u00e9dictive","copy":"<p>Ciblez les bons clients afin d'accro\u00eetre la fid\u00e9lisation gr\u00e2ce \u00e0 nos outils d'analyse pr\u00e9dictive, qui peuvent estimer le futur comportement d'achat de vos clients.<\/p>\n","dynamicBehavior":null,"originalText":"Segmentation pr\u00e9dictive"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem6"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="cm_launch.campaign_manager"> Campaign Manager <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"xzpoluUCAOmLEcGx5AyUo","placement":"right","header":"Campaign Manager","copy":"<p>Simplifiez votre programmation marketing et consolidez vos points de contact multicanaux en une seule vue pour votre campagne.<\/p>\n","dynamicBehavior":null,"originalText":"Campaign Manager"} </script> </span> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan">  <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://mailchimp.com/signup/?plan=standard_monthly_plan_v0&discount_id=66cfd014b28e3&locale=fr" data-plan="standard" data-component="PlanCard/CTA" data-disabled-copy="Limite de contacts dépassée" data-disabled-copy-mobile="Limite" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">S'inscrire gratuitement</span> <span class="ctaBuyNow__mobile">S'inscrire gratuitement</span> </a> </div> </div> </div>  <div data-plan="essential" data-entry-id="5eob2xgjwRHQpDLd8kGs7j" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Essentials" class="actionablePlanRecommendations__plan "> <div class="recommendedBanner" data-behavior="Pricing/RecommendedBanner" data-plan="essential" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Meilleure offre <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Meilleure offre","copy":"<p>Bas\u00e9 sur la comparaison du nombre de fonctionnalit\u00e9s des plans payants au 25\/09\/2023 pour un client disposant de 2\u00a0500\u00a0contacts. Modules compl\u00e9mentaires non inclus.<\/p>\n","dynamicBehavior":null,"originalText":"Meilleure offre"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Meilleure offre <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Meilleure offre","copy":"<p>Bas\u00e9 sur la comparaison du nombre de fonctionnalit\u00e9s des plans payants au 25\/09\/2023 pour un client disposant de 2\u00a0500\u00a0contacts. Modules compl\u00e9mentaires non inclus.<\/p>\n","dynamicBehavior":null,"originalText":"Meilleure offre"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Recommandé</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp recommande</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended "> Mailchimp recommande </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Essentials </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Envoyez le bon contenu au bon moment grâce à des fonctionnalités de test et de programmation.</p> <div class="actionablePlanRecommendations__plan__pricing" data-equalize-height="planCard__priceWrapper"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="essential"> <p class="copy margin--bottom-c1"> <span class="mobile"> Limite de contacts dépassée </span> <span class="desktop"> Vous avez sélectionné trop de contacts pour ce plan </span> </p> </div> <p class="copy-info pricingPlans__none" data-behavior="planCard__startsAt"> À partir de</p> <div class="freeTrial--freeLabel is-visible" data-behavior="freeTrial:priceTreatment"> <div class="freeTrial--freeLabel-header"> <span class="h4">Gratuit</span> <span class="copy-info">pendant 14 jours</span> </div> <div class="copy-info freeTrial--freeLabel__startsAt"> <span>Ensuite, à partir de :</span> </div> </div>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="5eob2xgjwRHQpDLd8kGs7j:formattedPrice" data-plan="essential"> <div class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </div> <div class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </div> <div class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value="00"></div> <div class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </div> <div class="copy-regular formattedPrice__price--perMonth is-visible"> /mois* </div> </div> <div class="copy"> /mois* </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="À partir de" data-after-text="par mois pour {contacts} contacts"> À partir de $15 par mois pour {contacts} contacts</p> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.247Email_ChatSupport"> Assistance par e-mail et chat 24 h/24, 7 j/7 <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"5vB1pHYRjAqvKZjeLRD7rF","placement":"right","header":"Assistance par e-mail et chat 24\/7","copy":"<p>Assistance par e-mail et par chat joignable 24\/7.<\/p>\n","dynamicBehavior":null,"originalText":"Assistance par e-mail et chat 24\u00a0h\/24, 7\u00a0j\/7"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.Prebuilt_EmailTemplates"> Modèles d'e-mails prédéfinis <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"28XmvTeBKNw8d2Cg5dJEtJ","placement":"right","header":"Mod\u00e8les d'e-mails pr\u00e9d\u00e9finis","copy":"<p>Augmentez vos ventes avec plus de 100\u00a0mod\u00e8les d'e-mails personnalisables en fonction de votre secteur d'activit\u00e9 et de votre marque. Acc\u00e8s gratuit au plan limit\u00e9 \u00e0 certains mod\u00e8les pr\u00e9d\u00e9finis. Les plans payants ont acc\u00e8s \u00e0 tous les mod\u00e8les pr\u00e9d\u00e9finis.<\/p>\n","dynamicBehavior":null,"originalText":"Mod\u00e8les d'e-mails pr\u00e9d\u00e9finis"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem2"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.AB_Testing"> Test A/B <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"35UertKimTQbNu9NMGKmTF","placement":"right","header":"Tests A\/B","copy":"<p>Testez des lignes objet, designs, contenus et heures d'envoi diff\u00e9rents pour voir lesquels fonctionnent le mieux aupr\u00e8s de votre audience.<\/p>\n","dynamicBehavior":null,"originalText":"Test A\/B"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem3"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.BasicAutomated_CustomerJourneys"> Parcours clients automatisés de base <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"6WgMB7xzUCvMcS4Z6gOKHK","placement":"right","header":"Parcours clients automatis\u00e9s de base","copy":"<p>\u00c9laborez des flux de travail d'automatisation pour envoyer des messages pertinents en fonction des interactions de vos clients avec votre marque.<\/p>\n","dynamicBehavior":null,"originalText":"Parcours clients automatis\u00e9s de base"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem4"> <p>Intégration personnalisée</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem5"> <p>Segmentation prédictive</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem6"> <p>Campaign Manager</p> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan">  <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://mailchimp.com/signup/?plan=essential_monthly_plan_v0&discount_id=66cfd014b28e3&locale=fr" data-plan="essential" data-component="PlanCard/CTA" data-disabled-copy="Limite de contacts dépassée" data-disabled-copy-mobile="Limite" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">S'inscrire gratuitement</span> <span class="ctaBuyNow__mobile">S'inscrire gratuitement</span> </a> </div> </div> </div>  <div data-plan="free" data-entry-id="65yHjGarpIsJ4ComeekPn" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Free" class="actionablePlanRecommendations__plan "> <div class="recommendedBanner" data-behavior="Pricing/RecommendedBanner" data-plan="free" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Meilleure offre <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Meilleure offre","copy":"<p>Bas\u00e9 sur la comparaison du nombre de fonctionnalit\u00e9s des plans payants au 25\/09\/2023 pour un client disposant de 2\u00a0500\u00a0contacts. Modules compl\u00e9mentaires non inclus.<\/p>\n","dynamicBehavior":null,"originalText":"Meilleure offre"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Meilleure offre <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Meilleure offre","copy":"<p>Bas\u00e9 sur la comparaison du nombre de fonctionnalit\u00e9s des plans payants au 25\/09\/2023 pour un client disposant de 2\u00a0500\u00a0contacts. Modules compl\u00e9mentaires non inclus.<\/p>\n","dynamicBehavior":null,"originalText":"Meilleure offre"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Recommandé</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp recommande</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended "> Mailchimp recommande </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Free </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Créez facilement des campagnes par e-mail et apprenez-en davantage sur vos clients.</p> <div class="actionablePlanRecommendations__plan__pricing" data-equalize-height="planCard__priceWrapper"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="free"> <p class="copy margin--bottom-c1"> <span class="mobile"> Limite de contacts dépassée </span> <span class="desktop"> Vous avez sélectionné trop de contacts pour ce plan </span> </p> </div> <p class="copy-info pricingPlans__invisible" data-behavior="planCard__startsAt"> À partir de</p>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="65yHjGarpIsJ4ComeekPn:formattedPrice" data-plan="free"> <div class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </div> <div class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </div> <div class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value=""></div> <div class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </div> </div> <div class="copy"> /mois* </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="À partir de" data-after-text="par mois pour {contacts} contacts"> À partir de $0 par mois pour {contacts} contacts</p> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23free.Emailsupportfor_first30days"> Assistance par e-mail lors des 30 premiers jours <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"79QVddj89ktYxBeuzoSdwQ","placement":"right","header":"Assistance par e-mail les 30 premiers jours","copy":"<p>Assistance par e-mail les 30 premiers jours.<\/p>\n","dynamicBehavior":null,"originalText":"Assistance par e-mail lors des 30\u00a0premiers jours"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23free.Prebuilt_EmailTemplates"> Modèles d'e-mails prédéfinis <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"6QVUf6LBBy2qUWMQlAF1rN","placement":"right","header":"Mod\u00e8les d'e-mails pr\u00e9d\u00e9finis","copy":"<p>Augmentez vos ventes avec plus de 100\u00a0mod\u00e8les d'e-mails personnalisables en fonction de votre secteur d'activit\u00e9 et de votre marque. Acc\u00e8s gratuit au plan limit\u00e9 \u00e0 certains mod\u00e8les pr\u00e9d\u00e9finis. Les plans payants ont acc\u00e8s \u00e0 tous les mod\u00e8les pr\u00e9d\u00e9finis.<\/p>\n","dynamicBehavior":null,"originalText":"Mod\u00e8les d'e-mails pr\u00e9d\u00e9finis"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem2"> <p>Test A/B</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem3"> <p>Parcours clients automatisés de base</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem4"> <p>Intégration</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem5"> <p>Segmentation prédictive</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem6"> <p>Campaign Manager</p> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan">  <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://login.mailchimp.com/signup/?plan=free_monthly_plan_v0&locale=fr" data-plan="free" data-component="PlanCard/CTA" data-disabled-copy="Limite de contacts dépassée" data-disabled-copy-mobile="Limite" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">S'inscrire gratuitement</span> <span class="ctaBuyNow__mobile">S'inscrire gratuitement</span> </a> </div> </div> </div> </div> <div class="actionablePlanRecommendations__legalDisclaimer"> <span class="disclaimer-asterisk">*</span><div class="freeTrial__terms freeTrial__terms--free-trial-v1-deploy"><span>Voir les</span><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="pricing.free_trial.14_days_free_trial_terms"> conditions de l'évaluation gratuite <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"3vdxInopaAMvNCmaTUVst0","placement":"right","header":null,"copy":"<p>*<strong>Essai gratuit de 14 jours<\/strong> : les quatorze (14) premiers jours d'abonnement \u00e0 Mailchimp Standard ou Essentiels (selon le cas, chacun d\u00e9sign\u00e9 par le terme \u00ab plan mensuel \u00bb), \u00e0 compter de la date d'inscription, sont gratuits (\u00ab Essai gratuit \u00bb). Des informations de paiement valides doivent \u00eatre fournies au moment de l'inscription. Vous serez inform\u00e9 par e-mail de l'expiration prochaine de votre p\u00e9riode d'essai gratuit avant la date d'expiration. Pour b\u00e9n\u00e9ficier de l'offre d'essai gratuit, vous devez \u00eatre un nouveau client Mailchimp ou un client existant du plan de marketing gratuit avec un compte cr\u00e9\u00e9 au cours des 90 derniers jours dans certains pays et vous inscrire \u00e0 un plan Standard ou Essentiels en utilisant l'option \u00ab Commencer l'essai gratuit \u00bb (ou une formulation similaire). Cette offre est limit\u00e9e \u00e0 un seul compte Mailchimp, ne peut pas \u00eatre combin\u00e9e avec d'autres offres Mailchimp et les offres ne peuvent pas \u00eatre appliqu\u00e9es cons\u00e9cutivement. L'offre est disponible pour une dur\u00e9e limit\u00e9e uniquement et ne s'applique pas aux frais suppl\u00e9mentaires ou aux frais ponctuels, comprenant, sans s'y limiter, les e-mails transactionnels (alias Mandrill), le marketing par SMS, les plans de site Web, les cr\u00e9dits Pay As You Go ou les annonces Google. Une fois la p\u00e9riode d'essai termin\u00e9e, vous serez factur\u00e9 mensuellement au tarif en vigueur pour le plan de marketing payant que vous avez s\u00e9lectionn\u00e9 en fonction de vos contacts et de vos envois d'e-mails jusqu'\u00e0 ce que vous annuliez, passiez \u00e0 un autre plan de marketing mensuel payant ou passiez \u00e0 un plan de marketing gratuit. Consultez les <a href=\"\/fr\/legal\/promotional-offer-terms\/#Adh\u00e9sion_promotionnelle_avec_14_jours_d%27essai_gratuit\">conditions compl\u00e8tes de l'offre<\/a>. Les termes, conditions, prix, fonctionnalit\u00e9s sp\u00e9ciales et options de service et d'assistance peuvent \u00eatre modifi\u00e9s sans pr\u00e9avis.<\/p>\n","dynamicBehavior":null,"originalText":"conditions de l'\u00e9valuation gratuite"} </script> </span> </div> <p>***** <a href="/fr/help/about-additional-charges/">Des majorations</a> s'appliquent si la limite d'envoi de contacts ou d'e-mails est dépassée. L'envoi d'un plan gratuit sera interrompu si la limite d'envoi de contacts ou d'e-mails est dépassée.</p> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="pricing.p23.overages_disclaimer"> Learn more <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"infobulle","closeLabel":"Fermer l'infobulle","mobileCloseLabel":"Fermer","maxOfLabel":"un maximum de","type":"tooltip","id":"64nPSimOMxUl83gEZAv0KA","placement":"right","header":null,"copy":"<p>Pour conna\u00eetre la limite mensuelle d'envoi d'e-mails incluse avec chaque plan, cliquez afin de <a href=\"\/fr\/pricing\/marketing\/#plan:standard\">voir le d\u00e9tail de tous les plans<\/a>. Si la limite d'envoi d'e-mails ou de contacts de votre plan est d\u00e9pass\u00e9e, vous serez factur\u00e9 en fonction des <a href=\"\/fr\/help\/about-additional-charges\/\">exc\u00e9dents<\/a> (sauf pour le plan Gratuit, auquel cas les envois seront mis en pause jusqu'au cycle mensuel suivant).<br>\n<br>\nLes SMS sont disponibles en tant que compl\u00e9ment aux plans payants aux \u00c9tats-Unis et les cr\u00e9dits SMS sont ajout\u00e9s \u00e0 votre compte apr\u00e8s l'achat. L'application et l'accord sur les conditions sont requis avant d'acheter des cr\u00e9dits. Les cr\u00e9dits sont \u00e9mis mensuellement\u00a0; les cr\u00e9dits inutilis\u00e9s expirent et ne sont pas reconduits. Les prix varient. Les MMS sont uniquement disponibles sur les plans Premium et Standard. La disponibilit\u00e9 des caract\u00e9ristiques et des fonctionnalit\u00e9s varie selon le type de plan. Pour plus de d\u00e9tails, veuillez consulter les diff\u00e9rents forfaits et tarifs de Mailchimp. Consultez les conditions pour obtenir plus d'informations.<\/p>\n<p><br>Les tarifs indiqu\u00e9s sont calcul\u00e9s en fonction des \u00e9l\u00e9ments suivants :<br> <\/p>\n<p><br>Le <strong>plan Premium<\/strong> inclut 10 000 contacts. La limite mensuelle d'envois d'e-mails du plan Premium correspond \u00e0 15 fois votre nombre maximal de contacts. <br>\n<br>Le <strong>plan Standard<\/strong> inclut 500 contacts. La limite mensuelle d'envois d'e-mails du plan Standard correspond \u00e0 12 fois votre nombre maximal de contacts.<br>\n<br>Le <strong>plan Essentiels<\/strong> inclut 500 contacts. La limite mensuelle d'envois d'e-mails du plan Essentiels correspond \u00e0 10 fois votre nombre maximal de contacts.<br>\n<br>Le <strong>plan Gratuit<\/strong> inclut jusqu'\u00e0 500 contacts. S\u00e9lectionnez la taille de votre audience pour calculer votre tarif. La limite mensuelle du plan Gratuit est de 1 000 envois d'e-mails (la limite quotidienne est de 500).<br><\/p>\n<p><br><strong>Tarif hors \u00c9tats-Unis :<\/strong> le tarif r\u00e9el peut varier. Les tarifs indiqu\u00e9s sont des estimations calcul\u00e9es selon le taux de change actuel. Le montant exact factur\u00e9 d\u00e9pendra du taux de change au moment o\u00f9 le paiement sera trait\u00e9. Les prix indiqu\u00e9s ne comprennent pas les taxes et frais en vigueur, qui seront ajout\u00e9s au co\u00fbt de tous les services souscrits. Pour conna\u00eetre le tarif de base exact, veuillez consulter les prix r\u00e9pertori\u00e9s en USD.<\/p>\n","dynamicBehavior":null,"originalText":"Learn more"} </script> </span> </div> <div class="actionablePlanRecommendations__cta"> <a class="ctaArrow" href="/fr/pricing/marketing/" aria-label="Voir toutes les informations du plan"> Voir toutes les informations du plan </a> </div> </div> </section> <section id="2gXFQ0XjW725bvgJAkWEpT" class="p23HorizontalGrid module backgroundCoconut fs-unmask" data-module-id="p23HorizontalGrid" data-entry-id="2gXFQ0XjW725bvgJAkWEpT" data-behavior="p23HorizontalGrid"> <div class="module--content "> <h2 class="h2 margin--bottom-5"> En savoir plus sur le marketing sur les réseaux sociaux</h2> <div class="p23hg__section "> <ul data-equalizer class="p23HorizontalGrid__grid grid--columns-3 "> <li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridCompactItem" data-entry-id="77ICR9FqT7llotE4oUHRsd"> <div data-equalize-height="p23horizontalGrid_4JCPERGwRjAfT6azeWn9tA"> <a class="p23hg__itemCta" href="/fr/resources/how-to-market-on-social-media/"> <figure class=""> <picture><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/4v6D2M5iVedlNHrMUAMG1d/ba97d5f7d6013fc35d1fc5d2b3f3910f/resource1.png?w=820&fm=avif&q=60 820w, https://eep.io/images/yzco4xsimv0y/4v6D2M5iVedlNHrMUAMG1d/ba97d5f7d6013fc35d1fc5d2b3f3910f/resource1.png?w=1640&fm=avif&q=60 1640w" type="image/avif"><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/4v6D2M5iVedlNHrMUAMG1d/ba97d5f7d6013fc35d1fc5d2b3f3910f/resource1.png?w=820&fm=webp&q=70 820w, https://eep.io/images/yzco4xsimv0y/4v6D2M5iVedlNHrMUAMG1d/ba97d5f7d6013fc35d1fc5d2b3f3910f/resource1.png?w=1640&fm=webp&q=70 1640w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4v6D2M5iVedlNHrMUAMG1d/ba97d5f7d6013fc35d1fc5d2b3f3910f/resource1.png?w=820&q=70" srcset="https://eep.io/images/yzco4xsimv0y/4v6D2M5iVedlNHrMUAMG1d/ba97d5f7d6013fc35d1fc5d2b3f3910f/resource1.png?w=820&q=70 820w, https://eep.io/images/yzco4xsimv0y/4v6D2M5iVedlNHrMUAMG1d/ba97d5f7d6013fc35d1fc5d2b3f3910f/resource1.png?w=1640&q=70 1640w" sizes="820px" loading="lazy" alt="A woman typing at her computer as she runs her e-commerce company from her desk." width="826" height="464"></picture> </figure> <h3 class="h3 copy-medium copy--bold flex flex--nowrap p23hg__title margin--top-3"> Comment commercialiser efficacement sur les réseaux sociaux ? <svg width="19" height="18" viewbox="0 0 19 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.9 10.2H1V8.2H14.9L9.3 2.4L10.8 1L18.4 9.2L10.8 17.4L9.3 16L14.9 10.2Z" fill="currentColor"></path> </svg> </h3> <p class="margin--top-2 copy-small"> Avec la bonne stratégie de réseaux sociaux, votre marque peut gagner en notoriété et vous pouvez augmenter le trafic et générer des leads. </p> </a> </div> </li><li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridCompactItem" data-entry-id="54I78b2uwI4KKdAH5zn2ZD"> <div data-equalize-height="p23horizontalGrid_4JCPERGwRjAfT6azeWn9tA"> <a class="p23hg__itemCta" href="/fr/resources/marketing-plan-for-social-media/"> <figure class=""> <picture><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/2f7cSHPQtuudLXHME1ogOs/185c60d56e83e42fc98e692003cd1e7e/resource2.png?w=820&fm=avif&q=60 820w, https://eep.io/images/yzco4xsimv0y/2f7cSHPQtuudLXHME1ogOs/185c60d56e83e42fc98e692003cd1e7e/resource2.png?w=1640&fm=avif&q=60 1640w" type="image/avif"><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/2f7cSHPQtuudLXHME1ogOs/185c60d56e83e42fc98e692003cd1e7e/resource2.png?w=820&fm=webp&q=70 820w, https://eep.io/images/yzco4xsimv0y/2f7cSHPQtuudLXHME1ogOs/185c60d56e83e42fc98e692003cd1e7e/resource2.png?w=1640&fm=webp&q=70 1640w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2f7cSHPQtuudLXHME1ogOs/185c60d56e83e42fc98e692003cd1e7e/resource2.png?w=820&q=70" srcset="https://eep.io/images/yzco4xsimv0y/2f7cSHPQtuudLXHME1ogOs/185c60d56e83e42fc98e692003cd1e7e/resource2.png?w=820&q=70 820w, https://eep.io/images/yzco4xsimv0y/2f7cSHPQtuudLXHME1ogOs/185c60d56e83e42fc98e692003cd1e7e/resource2.png?w=1640&q=70 1640w" sizes="820px" loading="lazy" alt="A man taking a video call from outside, gesturing as he talks about a Mailchimp product he’s become a fan of." width="826" height="464"></picture> </figure> <h3 class="h3 copy-medium copy--bold flex flex--nowrap p23hg__title margin--top-3"> Créer un plan marketing pour les réseaux sociaux en 8 étapes <svg width="19" height="18" viewbox="0 0 19 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.9 10.2H1V8.2H14.9L9.3 2.4L10.8 1L18.4 9.2L10.8 17.4L9.3 16L14.9 10.2Z" fill="currentColor"></path> </svg> </h3> <p class="margin--top-2 copy-small"> Les plates-formes de réseaux sociaux permettent aux entreprises de toutes tailles de développer leur marque tout en atteignant une audience variée dans le monde entier. </p> </a> </div> </li><li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridCompactItem" data-entry-id="xZKSlbVuEhQfGEVn3CTiC"> <div data-equalize-height="p23horizontalGrid_4JCPERGwRjAfT6azeWn9tA"> <a class="p23hg__itemCta" href="/fr/resources/social-media-calendar-template/"> <figure class=""> <picture><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/5yNKQKdObukOInlR57I6RO/ff84f023f4141011f6b13f4307c62d80/resource3.png?w=820&fm=avif&q=60 820w, https://eep.io/images/yzco4xsimv0y/5yNKQKdObukOInlR57I6RO/ff84f023f4141011f6b13f4307c62d80/resource3.png?w=1640&fm=avif&q=60 1640w" type="image/avif"><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/5yNKQKdObukOInlR57I6RO/ff84f023f4141011f6b13f4307c62d80/resource3.png?w=820&fm=webp&q=70 820w, https://eep.io/images/yzco4xsimv0y/5yNKQKdObukOInlR57I6RO/ff84f023f4141011f6b13f4307c62d80/resource3.png?w=1640&fm=webp&q=70 1640w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/5yNKQKdObukOInlR57I6RO/ff84f023f4141011f6b13f4307c62d80/resource3.png?w=820&q=70" srcset="https://eep.io/images/yzco4xsimv0y/5yNKQKdObukOInlR57I6RO/ff84f023f4141011f6b13f4307c62d80/resource3.png?w=820&q=70 820w, https://eep.io/images/yzco4xsimv0y/5yNKQKdObukOInlR57I6RO/ff84f023f4141011f6b13f4307c62d80/resource3.png?w=1640&q=70 1640w" sizes="820px" loading="lazy" alt="Two women in front of a laptop, planning out their small business’s social media calendar." width="827" height="464"></picture> </figure> <h3 class="h3 copy-medium copy--bold flex flex--nowrap p23hg__title margin--top-3"> Comment optimiser votre calendrier de réseaux sociaux ? <svg width="19" height="18" viewbox="0 0 19 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.9 10.2H1V8.2H14.9L9.3 2.4L10.8 1L18.4 9.2L10.8 17.4L9.3 16L14.9 10.2Z" fill="currentColor"></path> </svg> </h3> <p class="margin--top-2 copy-small"> Si vous n'utilisez pas encore de calendrier de réseaux sociaux pour programmer vos publications, voici plusieurs raisons de vous y mettre. Découvrez les avantages des calendriers de réseaux sociaux et plus encore. </p> </a> </div> </li> </ul> </div> </div> </section> <section id="5SIkMMRaGcKsbyiEAzjiZ7" class="p23Accordion module backgroundCoconut fs-unmask" data-behavior="p23Accordion" data-module-id="p23Accordion" data-entry-id="5SIkMMRaGcKsbyiEAzjiZ7" data-context-text="FAQ"> <div class="module--content"> <h2 class="h2 p23Accordion__title"> FAQ </h2> <ul class="p23Accordion__list"> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Pouvez-vous utiliser Mailchimp pour les réseaux sociaux ?" data-component-id="p23AccordionItem" data-entry-id="4O1EIqzFcOotojB1uuRDJG"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-0-4O1EIqzFcOotojB1uuRDJG" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-0-4O1EIqzFcOotojB1uuRDJG" aria-controls="p23AccordionItem-sect-0-4O1EIqzFcOotojB1uuRDJG"> <span> Pouvez-vous utiliser Mailchimp pour les réseaux sociaux ? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-0-4O1EIqzFcOotojB1uuRDJG" id="p23AccordionItem-sect-0-4O1EIqzFcOotojB1uuRDJG" role="region" aria-labelledby="p23AccordionItem-0-4O1EIqzFcOotojB1uuRDJG"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Oui, Mailchimp propose une plate-forme de publication sur les réseaux sociaux ainsi qu'une suite d'autres fonctionnalités marketing qui vous permettent d'optimiser la présence de votre entreprise sur les réseaux sociaux. Avec Mailchimp, vous pouvez stocker vos conceptions, créer des calendriers de publication, automatiser la publication sur les réseaux sociaux et suivre les performances réalisées sur tous les canaux.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Comment automatiser les publications sur les réseaux sociaux avec Mailchimp ?" data-component-id="p23AccordionItem" data-entry-id="nXX7uHn7cxY11mzJyzTU0"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-1-nXX7uHn7cxY11mzJyzTU0" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-1-nXX7uHn7cxY11mzJyzTU0" aria-controls="p23AccordionItem-sect-1-nXX7uHn7cxY11mzJyzTU0"> <span> Comment automatiser les publications sur les réseaux sociaux avec Mailchimp ? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-1-nXX7uHn7cxY11mzJyzTU0" id="p23AccordionItem-sect-1-nXX7uHn7cxY11mzJyzTU0" role="region" aria-labelledby="p23AccordionItem-1-nXX7uHn7cxY11mzJyzTU0"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Vous pouvez utiliser les outils d'automatisation des réseaux sociaux de Mailchimp pour programmer et publier automatiquement sur les réseaux sociaux. Vous devrez pour cela créer vos publications de réseaux sociaux, choisir la date et l'heure de mise en ligne souhaitées et confirmer vos choix. Si vous changez d'avis plus tard, vous pouvez également mettre en pause, modifier et suspendre la publication planifiée avant sa publication.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Puis-je connecter Mailchimp à mes canaux de réseaux sociaux ?" data-component-id="p23AccordionItem" data-entry-id="4ij0gxJGD3aluhz2huoS3S"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-2-4ij0gxJGD3aluhz2huoS3S" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-2-4ij0gxJGD3aluhz2huoS3S" aria-controls="p23AccordionItem-sect-2-4ij0gxJGD3aluhz2huoS3S"> <span> Puis-je connecter Mailchimp à mes canaux de réseaux sociaux ? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-2-4ij0gxJGD3aluhz2huoS3S" id="p23AccordionItem-sect-2-4ij0gxJGD3aluhz2huoS3S" role="region" aria-labelledby="p23AccordionItem-2-4ij0gxJGD3aluhz2huoS3S"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Si vous avez à la fois un compte Mailchimp actif et un compte sur les réseaux sociaux pris en charge, tel que Facebook, Instagram ou Twitter, vous pouvez connecter les deux pour rationaliser vos efforts de marketing sur ces réseaux. Pour connecter votre compte sur les réseaux sociaux à la plate-forme de publication Mailchimp, accédez à l'icône Intégrations de votre compte, cliquez sur Connect (Connecter) et suivez les instructions de paramétrage.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Comment publier sur tous mes réseaux sociaux en même temps ?" data-component-id="p23AccordionItem" data-entry-id="1H5n4183YFX164CqAEzxId"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-3-1H5n4183YFX164CqAEzxId" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-3-1H5n4183YFX164CqAEzxId" aria-controls="p23AccordionItem-sect-3-1H5n4183YFX164CqAEzxId"> <span> Comment publier sur tous mes réseaux sociaux en même temps ? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-3-1H5n4183YFX164CqAEzxId" id="p23AccordionItem-sect-3-1H5n4183YFX164CqAEzxId" role="region" aria-labelledby="p23AccordionItem-3-1H5n4183YFX164CqAEzxId"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Il peut arriver que vous souhaitiez publier sur toutes les plates-formes de réseaux sociaux de votre entreprise afin d'atteindre des abonnés sur toutes vos plates-formes. Heureusement, Mailchimp facilite la publication sur tous les réseaux sociaux simultanément. </p> <p>Lorsque vous créez une publication via les outils marketing de réseaux sociaux de Mailchimp, vous êtes invité à choisir les réseaux sociaux sur lesquels il paraîtra. Vous pouvez publier sur votre page Facebook connectée, votre profil professionnel Instagram ou votre compte Twitter. Vous êtes libre de publier votre message sur un canal, tous les canaux ou toute autre combinaison parmi les trois. Pour choisir les réseaux sociaux sur lesquels vous publiez, basculez simplement les curseurs qui apparaissent à côté des noms des réseaux sociaux. </p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Comment rédiger un message sur les réseaux sociaux pour une entreprise ?" data-component-id="p23AccordionItem" data-entry-id="3iPWiOpMYFRoxZhiAh3mXR"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-4-3iPWiOpMYFRoxZhiAh3mXR" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-4-3iPWiOpMYFRoxZhiAh3mXR" aria-controls="p23AccordionItem-sect-4-3iPWiOpMYFRoxZhiAh3mXR"> <span> Comment rédiger un message sur les réseaux sociaux pour une entreprise ? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-4-3iPWiOpMYFRoxZhiAh3mXR" id="p23AccordionItem-sect-4-3iPWiOpMYFRoxZhiAh3mXR" role="region" aria-labelledby="p23AccordionItem-4-3iPWiOpMYFRoxZhiAh3mXR"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Avec les plates-formes de publication sur les réseaux sociaux telles que Mailchimp, il est facile de créer et de publier sur les réseaux sociaux pour votre entreprise. Mais vous vous demandez peut-être quelles sont les bonnes pratiques pour y parvenir. Dans ce cas, consultez ces conseils de publication sur les réseaux sociaux pour les entreprises :</p> <p>Choisissez vos plates-formes : Lorsque vous élaborez une stratégie de marketing sur les réseaux sociaux, il est essentiel de déterminer quelles plates-formes répondent le mieux aux besoins de votre entreprise. </p> <p>Soyez organisé : L'organisation est la clé d'une stratégie marketing réussie sur les réseaux sociaux. Pour commencer, fixez-vous des objectifs à court et à long terme, développez un guide de style de votre marque et créez un calendrier de publication. </p> <p>Comprenez votre audience : Sur les réseaux sociaux, il est important de séduire votre audience. Effectuez vos recherches pour mieux cerner votre audience et déterminer les contenus qu'elle attend de vous sur les réseaux sociaux. </p> <p>Communiquez avec votre audience : Échangez avec votre audience pour établir la confiance et de bonnes relations avec vos clients. Par exemple, vous pouvez répondre aux commentaires sur vos publications, identifier vos abonnés dans les publications, publier des enquêtes interactives et proposer d'autres activités qui vous aident à vous connecter à votre audience. </p> <p>Publiez un contenu de haute qualité : Cela peut sembler évident, mais il est utile de le rappeler. Privilégiez la qualité à la quantité dans les publications de votre entreprise sur les réseaux sociaux. Assurez-vous de créer des publications élégantes, fidèles à votre marque et qui apportent de la valeur à vos abonnés. </p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Que sont les outils marketing de réseaux sociaux ?" data-component-id="p23AccordionItem" data-entry-id="3PoxDeTtttVLNivJqklQ8P"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-5-3PoxDeTtttVLNivJqklQ8P" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-5-3PoxDeTtttVLNivJqklQ8P" aria-controls="p23AccordionItem-sect-5-3PoxDeTtttVLNivJqklQ8P"> <span> Que sont les outils marketing de réseaux sociaux ? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-5-3PoxDeTtttVLNivJqklQ8P" id="p23AccordionItem-sect-5-3PoxDeTtttVLNivJqklQ8P" role="region" aria-labelledby="p23AccordionItem-5-3PoxDeTtttVLNivJqklQ8P"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Les outils marketing de réseaux sociaux constituent une ressource précieuse pour enrichir votre stratégie sur les réseaux sociaux, accroître l'engagement et développer votre marque. Plusieurs types d'outils sont disponibles, notamment :</p> <ul> <li>La planification des réseaux sociaux</li> <li>Les publications organiques sur les réseaux sociaux</li> <li>Les publicités payantes</li> <li>Les analyses </li> </ul> <p>De Facebook à Instagram, presque tout le monde est présent sur les réseaux sociaux de nos jours. Cet afflux massif sur ces canaux vous donne l'occasion de présenter votre marque à des milliers de personnes. Cependant, le marketing de réseaux sociaux nécessite que vous développiez votre présence en ligne afin d'être vu et entendu. Utilisés ensemble, les outils marketing de réseaux sociaux vous permettent de partager du nouveau contenu au bon moment auprès de la bonne audience. En fin de compte, grâce à ces outils, vous pouvez plus facilement communiquer avec les personnes les plus susceptibles de s'engager vis-à-vis de votre marque.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="En quoi la gestion des réseaux sociaux est-elle importante ?" data-component-id="p23AccordionItem" data-entry-id="1DHHj2ovc2hC8c5OKiGbHl"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-6-1DHHj2ovc2hC8c5OKiGbHl" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-6-1DHHj2ovc2hC8c5OKiGbHl" aria-controls="p23AccordionItem-sect-6-1DHHj2ovc2hC8c5OKiGbHl"> <span> En quoi la gestion des réseaux sociaux est-elle importante ? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-6-1DHHj2ovc2hC8c5OKiGbHl" id="p23AccordionItem-sect-6-1DHHj2ovc2hC8c5OKiGbHl" role="region" aria-labelledby="p23AccordionItem-6-1DHHj2ovc2hC8c5OKiGbHl"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Les réseaux sociaux sont importants pour la réussite de votre marque pour de nombreuses raisons. Tout d'abord, une bonne gestion de vos réseaux sociaux réduira le temps que vous passerez à publier. Ainsi, au lieu de rédiger manuellement des publications quotidiennes, vous pouvez les planifier à l'avance et les programmer à l'aide d'un outil de marketing des réseaux sociaux. Avec nos outils marketing des réseaux sociaux, vous pouvez publier des messages sur Facebook, Instagram et Twitter. </p> <p>Les outils marketing des réseaux sociaux vous garantissent également de pouvoir publier régulièrement pour vous faire connaître et générer des ventes par le biais des automatisations. </p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Comment fonctionne une publication sur les réseaux sociaux avec Mailchimp ?" data-component-id="p23AccordionItem" data-entry-id="4EWI44dlmFCUmhjOgYMYsN"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-7-4EWI44dlmFCUmhjOgYMYsN" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-7-4EWI44dlmFCUmhjOgYMYsN" aria-controls="p23AccordionItem-sect-7-4EWI44dlmFCUmhjOgYMYsN"> <span> Comment fonctionne une publication sur les réseaux sociaux avec Mailchimp ? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-7-4EWI44dlmFCUmhjOgYMYsN" id="p23AccordionItem-sect-7-4EWI44dlmFCUmhjOgYMYsN" role="region" aria-labelledby="p23AccordionItem-7-4EWI44dlmFCUmhjOgYMYsN"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Lorsque vous programmez une publication sur les réseaux sociaux avec notre outil de planification des réseaux sociaux, nous veillons à ce qu'elle soit téléchargée au bon moment sur le canal de votre choix. Nos outils de gestion marketing dédiés aux réseaux sociaux vous permettent également de publier instantanément des messages. Une fois votre publication sur les réseaux sociaux en circulation, nous vous donnerons de précieuses informations pour améliorer davantage vos campagnes.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Quel est le meilleur moyen de gérer les réseaux sociaux ?" data-component-id="p23AccordionItem" data-entry-id="11D2CUqiPC95V3LPACzmrm"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-8-11D2CUqiPC95V3LPACzmrm" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-8-11D2CUqiPC95V3LPACzmrm" aria-controls="p23AccordionItem-sect-8-11D2CUqiPC95V3LPACzmrm"> <span> Quel est le meilleur moyen de gérer les réseaux sociaux ? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-8-11D2CUqiPC95V3LPACzmrm" id="p23AccordionItem-sect-8-11D2CUqiPC95V3LPACzmrm" role="region" aria-labelledby="p23AccordionItem-8-11D2CUqiPC95V3LPACzmrm"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Le meilleur moyen de gérer les réseaux sociaux consiste à utiliser de puissants outils spécialisés. Vous pouvez utiliser notre sélection d'outils marketing des réseaux sociaux pour renforcer la présence de votre marque sur les principales plates-formes de réseaux sociaux. En outre, le prix de notre suite d'outils de réseaux sociaux est si abordable que vous pourrez réduire les dépenses et investir ailleurs vos bénéfices durement gagnés.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Qu'est-ce qu'une plate-forme de gestion des réseaux sociaux ?" data-component-id="p23AccordionItem" data-entry-id="34VvLbmyYvywA5Sdu4JolJ"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-9-34VvLbmyYvywA5Sdu4JolJ" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-9-34VvLbmyYvywA5Sdu4JolJ" aria-controls="p23AccordionItem-sect-9-34VvLbmyYvywA5Sdu4JolJ"> <span> Qu'est-ce qu'une plate-forme de gestion des réseaux sociaux ? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-9-34VvLbmyYvywA5Sdu4JolJ" id="p23AccordionItem-sect-9-34VvLbmyYvywA5Sdu4JolJ" role="region" aria-labelledby="p23AccordionItem-9-34VvLbmyYvywA5Sdu4JolJ"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Une plate-forme de gestion des réseaux sociaux met à la disposition de votre entreprise des outils dédiés au marketing sur les réseaux sociaux, vous permettant de créer, programmer et télécharger des publications, puis d'utiliser le suivi des réseaux sociaux pour voir s'ils sont efficaces. Notre plate-forme marketing vous propose tous les outils nécessaires aux campagnes sur les réseaux sociaux pour susciter l'engagement des utilisateurs, générer des leads et augmenter les ventes.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Quelles sont les plates-formes de réseaux sociaux les plus adaptées à mon entreprise ?" data-component-id="p23AccordionItem" data-entry-id="5rRjPBVoWwUKCTMqKxwiK9"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-10-5rRjPBVoWwUKCTMqKxwiK9" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-10-5rRjPBVoWwUKCTMqKxwiK9" aria-controls="p23AccordionItem-sect-10-5rRjPBVoWwUKCTMqKxwiK9"> <span> Quelles sont les plates-formes de réseaux sociaux les plus adaptées à mon entreprise ? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-10-5rRjPBVoWwUKCTMqKxwiK9" id="p23AccordionItem-sect-10-5rRjPBVoWwUKCTMqKxwiK9" role="region" aria-labelledby="p23AccordionItem-10-5rRjPBVoWwUKCTMqKxwiK9"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Il existe de nombreux réseaux sociaux parmi lesquels choisir. Certaines entreprises créent des comptes sur un maximum de plates-formes dans l'optique d'anticiper tous les cas de figure.</p> <p>Cependant, cette méthode peut compromettre votre capacité à offrir des expériences de qualité sur chaque plate-forme marketing de réseaux sociaux, notamment pour les petites entreprises disposant d'un budget marketing limité.</p> <p>Demandez-vous, en toute objectivité, combien de comptes votre entreprise peut-elle gérer et maintenir efficacement, puis choisissez les réseaux adéquats sur lesquels vos audiences cibles et vos clients actuels sont les plus actifs. La bonne gestion des ressources est une chose, mais vous devez également vous assurer que ces ressources se trouvent là où vos clients potentiels passent le plus de temps. Il vous faudra tenir compte des objectifs de l'entreprise et des types de contenus, ainsi que du potentiel de portée organique et du budget pour les annonces payantes sur les réseaux sociaux.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="À quel moment dois-je publier sur les réseaux sociaux ?" data-component-id="p23AccordionItem" data-entry-id="2SSRgJYdFhEHRpRrdUqV2z"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-11-2SSRgJYdFhEHRpRrdUqV2z" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-11-2SSRgJYdFhEHRpRrdUqV2z" aria-controls="p23AccordionItem-sect-11-2SSRgJYdFhEHRpRrdUqV2z"> <span> À quel moment dois-je publier sur les réseaux sociaux ? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-11-2SSRgJYdFhEHRpRrdUqV2z" id="p23AccordionItem-sect-11-2SSRgJYdFhEHRpRrdUqV2z" role="region" aria-labelledby="p23AccordionItem-11-2SSRgJYdFhEHRpRrdUqV2z"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Certains spécialistes du marketing choisissent d'évaluer l'aspect "temporel" de leurs objectifs et de se concentrer sur des moments spécifiques de la journée et de la semaine pour publier leur contenu sur les réseaux sociaux. Cet aspect crucial, et si souvent omis, contribue à la réussite d'une entreprise sur les réseaux sociaux.</p> <p>Votre audience cible consulte ses réseaux sociaux par intermittence au cours d'une journée. En faisant coïncider le moment de vos publications à celui de leur activité, cela pourra générer des résultats positifs, sans oublier de vous aligner sur votre calendrier de marketing de contenu.</p> <p>Le moment opportun pour publier du contenu sur les réseaux sociaux diffère pour chaque canal. Par exemple, le mardi est l'une des pires journées pour publier du contenu sur Facebook, mais l'une des plus efficaces sur LinkedIn. Vos concurrents peuvent également publier leur contenu à ces moments de forte affluence, veillez donc à ce que le vôtre se distingue. Vous pouvez également rechercher d'autres tranches horaires en journée durant lesquelles votre audience est active et où la concurrence est moins féroce.</p> <p>Si vous ne savez pas vraiment par où commencer pour programmer vos publications sur les réseaux sociaux, essayez de publier du contenu à trois moments différents de la journée pendant un mois. À la fin du mois, relevez les jours et les heures ayant suscité le plus d'engagements afin de vous aider à former votre calendrier des réseaux sociaux. Utilisez un outil de gestion des réseaux sociaux pour vous aider à automatiser votre calendrier de publication.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text=" Qu'est-ce qu'un plan de marketing sur les réseaux sociaux ?" data-component-id="p23AccordionItem" data-entry-id="1En9ls21vhfutJo8hqJMiz"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-12-1En9ls21vhfutJo8hqJMiz" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-12-1En9ls21vhfutJo8hqJMiz" aria-controls="p23AccordionItem-sect-12-1En9ls21vhfutJo8hqJMiz"> <span> Qu'est-ce qu'un plan de marketing sur les réseaux sociaux ? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-12-1En9ls21vhfutJo8hqJMiz" id="p23AccordionItem-sect-12-1En9ls21vhfutJo8hqJMiz" role="region" aria-labelledby="p23AccordionItem-12-1En9ls21vhfutJo8hqJMiz"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Un plan de marketing sur les réseaux sociaux est un programme définissant ce que votre entreprise souhaite accomplir sur les réseaux sociaux et la manière dont vous prévoyez d'atteindre vos objectifs. Un plan de marketing sur les réseaux sociaux peut par exemple inclure les informations suivantes :</p> <ul> <li>Les réseaux sociaux que vous prévoyez d'utiliser</li> <li>Les objectifs de votre marketing sur les réseaux sociaux</li> <li>Les techniques de marketing sur les réseaux sociaux</li> <li>Les outils de marketing des réseaux sociaux pour vous aider à programmer des publications et autres outils d'automatisation des réseaux sociaux</li> <li>Les indicateurs clés de performance (KPI)</li> <li>Les profils de clients</li> <li>L'étude de marché</li> <li>Le calendrier de publication de contenu sur les réseaux sociaux</li> </ul> <p>Il ne s'agit là que de quelques-uns des éléments qui peuvent faire partie de votre plan de marketing sur les réseaux sociaux. En règle générale, plus votre plan de marketing sur les réseaux sociaux est détaillé, mieux c'est.</p> <p>Un plan marketing très détaillé vous aidera à prendre des décisions plus avisées et à mettre tous les membres de votre équipe sur la même longueur d'onde. Vous pourrez toujours y apporter des changements à mesure que vous commencerez à obtenir des résultats ainsi que des commentaires de la part de votre audience cible.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Pourquoi utiliser des outils d'analyse des réseaux sociaux ?" data-component-id="p23AccordionItem" data-entry-id="1wDCZQHxNKLtAddSrA0NBp"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-13-1wDCZQHxNKLtAddSrA0NBp" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-13-1wDCZQHxNKLtAddSrA0NBp" aria-controls="p23AccordionItem-sect-13-1wDCZQHxNKLtAddSrA0NBp"> <span> Pourquoi utiliser des outils d'analyse des réseaux sociaux ? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-13-1wDCZQHxNKLtAddSrA0NBp" id="p23AccordionItem-sect-13-1wDCZQHxNKLtAddSrA0NBp" role="region" aria-labelledby="p23AccordionItem-13-1wDCZQHxNKLtAddSrA0NBp"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>De nombreux facteurs influent sur le marketing des réseaux sociaux, voilà pourquoi il est important d'analyser et de mesurer les résultats. Les outils d'analyse des réseaux sociaux sont particulièrement utiles, car ils peuvent vous aider à :</p> <ul> <li>Optimiser les campagnes</li> <li>Créer de nouveaux objectifs</li> <li>Évaluer les mesures de suivi</li> </ul> <p>Cependant, avant de commencer le suivi, vous devez identifier les indicateurs les plus importants pour vos objectifs marketing. Les mesures les plus courantes sont les suivantes :</p> <ul> <li>Portée</li> <li>Engagement</li> <li>Impressions</li> <li>Mentions</li> <li>Clics sur les publications</li> <li>Vues des vidéos</li> </ul> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Qu'est-ce que le marketing des réseaux sociaux ?" data-component-id="p23AccordionItem" data-entry-id="1IzxDnujFnnJE6AFpFu8It"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-14-1IzxDnujFnnJE6AFpFu8It" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-14-1IzxDnujFnnJE6AFpFu8It" aria-controls="p23AccordionItem-sect-14-1IzxDnujFnnJE6AFpFu8It"> <span> Qu'est-ce que le marketing des réseaux sociaux ? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-14-1IzxDnujFnnJE6AFpFu8It" id="p23AccordionItem-sect-14-1IzxDnujFnnJE6AFpFu8It" role="region" aria-labelledby="p23AccordionItem-14-1IzxDnujFnnJE6AFpFu8It"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Le marketing des réseaux sociaux consiste à utiliser des plates-formes telles que Facebook, Instagram, Twitter, LinkedIn et TikTok pour attirer de manière efficace une audience plus large et communiquer avec les clients. Pour ce faire, il vous faut créer et partager un contenu attrayant, participer aux conversations et exploiter les fonctionnalités et les options publicitaires de chaque plate-forme de réseaux sociaux pour mener à bien votre stratégie de marketing.</p> <p>Le marketing sur les réseaux sociaux s'impose aux petites entreprises et implique la mise en place d'un plan rigoureux. Mailchimp simplifie le marketing sur les réseaux sociaux en offrant des outils de création de contenu pour vous aider à élaborer des campagnes publicitaires ciblées. Vous pouvez également utiliser nos outils de gestion des réseaux sociaux pour programmer des publications et les diffuser au bon moment.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Pourquoi le marketing des réseaux sociaux est-il important ?" data-component-id="p23AccordionItem" data-entry-id="1q8vJWMWmxrGEGg3GhMEBE"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-15-1q8vJWMWmxrGEGg3GhMEBE" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-15-1q8vJWMWmxrGEGg3GhMEBE" aria-controls="p23AccordionItem-sect-15-1q8vJWMWmxrGEGg3GhMEBE"> <span> Pourquoi le marketing des réseaux sociaux est-il important ? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-15-1q8vJWMWmxrGEGg3GhMEBE" id="p23AccordionItem-sect-15-1q8vJWMWmxrGEGg3GhMEBE" role="region" aria-labelledby="p23AccordionItem-15-1q8vJWMWmxrGEGg3GhMEBE"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Non seulement les clients s'attendent de plus en plus à ce que les entreprises soient présentes sur les réseaux sociaux, mais avec l'utilisation du marketing organique des réseaux sociaux, vous serez en mesure de mieux connaître vos abonnés et de trouver de meilleures façons de promouvoir vos produits et services.</p> <p>Un marketing efficace sur les réseaux sociaux vous donne la possibilité unique de personnaliser votre marque et de générer du trafic vers votre site Web. Grâce à la publicité sur les réseaux sociaux, vous pouvez également générer des leads et des ventes tout en augmentant la notoriété de votre marque. De nombreuses petites entreprises utilisent également les réseaux sociaux dans le cadre de leur service clientèle, ce qui permet aux clients de leur envoyer un message directement pour résoudre leurs problèmes et d'obtenir des réponses à leurs questions.</p> <p>La plate-forme marketing de Mailchimp comprend des outils de gestion des réseaux sociaux qui vous permettent de créer, de programmer et de télécharger des publications et de surveiller leur efficacité, ainsi que des outils de publicité sur les réseaux sociaux qui peuvent recibler des annonces sur les visiteurs de votre site Web via Facebook et Instagram.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Comment faire du marketing sur les réseaux sociaux ?" data-component-id="p23AccordionItem" data-entry-id="5hqCDlflpe3EP7A9eWxLeP"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-16-5hqCDlflpe3EP7A9eWxLeP" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-16-5hqCDlflpe3EP7A9eWxLeP" aria-controls="p23AccordionItem-sect-16-5hqCDlflpe3EP7A9eWxLeP"> <span> Comment faire du marketing sur les réseaux sociaux ? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-16-5hqCDlflpe3EP7A9eWxLeP" id="p23AccordionItem-sect-16-5hqCDlflpe3EP7A9eWxLeP" role="region" aria-labelledby="p23AccordionItem-16-5hqCDlflpe3EP7A9eWxLeP"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Définissez vos objectifs et votre audience cible : Déterminez vos objectifs marketing et identifiez votre audience cible. Cela vous permettra de personnaliser votre message et de bien déterminer les plates-formes de réseaux sociaux à privilégier.</p> <p>Choisissez les bonnes plates-formes de réseaux sociaux : Concentrez-vous sur les plates-formes où votre audience cible est la plus active. Tenez compte des facteurs démographiques, du comportement des utilisateurs et de la nature de votre activité. </p> </div> </div> </li> </ul> </div> </section> <div class="p23Headliner module backgroundPeppercorn fs-unmask" id="70a32gi2ts1d83H8GfDG4M" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="70a32gi2ts1d83H8GfDG4M" data-context-text="Des millions d'utilisateurs nous font confiance pour leur marketing par e-mail. Alors, n'attendez plus !"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Des millions d'utilisateurs nous font confiance pour leur marketing par e-mail. Alors, n'attendez plus !</h2> <div class="flex flex--middle margin--top-5 ctas__wrapper"> <div> <a class="ctaPrimary" href="/fr/pricing/marketing/" aria-label="Démarrer"> Démarrer </a> </div> </div> </div> </div> <div class="p23Headliner module backgroundApricot module--reducedPadding fs-unmask" id="AwEgzVLiBXng8FYOzFGvb" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="AwEgzVLiBXng8FYOzFGvb"> <div class="module--content module--content-float-left"> <div class=" copy-legal"> <p><strong>*Clause de non-responsabilité</strong></p> <p>Les services d'intégration diffèrent selon les plans et sont disponibles pour les utilisateurs nouveaux ou mis à niveau disposant d'un plan payant, pendant les 90 premiers jours suivant la création ou la mise à niveau du compte. 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