Envato Reveals: The Secret to Year-Round Success

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Pastel yellow background with teal icons." class="wp-image-9689" srcset="https://author.envato.com/hub/wp-content/uploads/AuthorReveals-Series-DiverseContent.png 1200w, https://author.envato.com/hub/wp-content/uploads/AuthorReveals-Series-DiverseContent-300x169.png 300w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure> <p>Ever wondered how you can ensure you’re getting sales on your items year-round? The trick is making sure you have a solid content strategy! </p> <p>Today we’re covering just one approach to a content strategy: creating a mix of generic content, content based on trends, and some based on seasonal events. By strategically blending evergreen content with seasonal and trending pieces, you can ensure a sustainable revenue stream and maintain a strong presence in the creative stock market.</p> <p>To help you understand the theory behind this content strategy, we’re going to break the 4th wall and show you how the Envato Author Hub content maps onto each of these pillars. </p> <div style="height:26px" aria-hidden="true" class="wp-block-spacer"></div> <div class="blockquote-article article__blockquote"> <div class="blockquote__icon"> <svg width="32" height="25" viewBox="0 0 32 25" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.705 18.292C14.705 15.9343 13.1175 11.8695 7.60313 11.8695H4.67885C5.09661 7.64198 10.6945 3.5771 15.1227 2.03244L14.2872 0C8.02089 2.19504 0 7.07289 0 14.7149C0 19.5927 1.83812 24.4706 8.18799 24.4706C12.6997 24.4706 14.705 20.487 14.705 18.292ZM31.5822 18.292C31.5822 15.9343 29.9948 11.8695 24.4804 11.8695H21.5561C21.9739 7.64198 27.5718 3.5771 32 2.03244L31.1645 0C24.8982 2.19504 16.8773 7.07289 16.8773 14.7149C16.8773 19.5927 18.7154 24.4706 25.0653 24.4706C29.577 24.4706 31.5822 20.487 31.5822 18.292Z" fill="#007475"></path> </svg> </div> <blockquote>Having a balanced content strategy that considers the short-term (trends), medium-term (seasonal) and long-term (evergreen) is a recipe for success!</blockquote> <p><strong>Jo Birleson</strong> Senior Author Engagement Manager, Envato</p> </div> <h3 class="wp-block-heading" id="h-quick-links">Quick links</h3> <ul class="wp-block-list"> <li><a href="#toc-heading-0">Harnessing the power of evergreen content</a></li> <li><a href="#toc-heading-1">Anticipating and embracing seasonal demand</a></li> <li><a href="#toc-heading-2">Riding the waves of trends</a></li> <li><a href="#toc-heading-3">Finding a balance</a></li> </ul> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h2 class="wp-block-heading">#1: <strong>Harnessing the Power of Evergreen Content</strong></h2> <p>‘Evergreen’ is a term that is used to describe content that is always relevant. This pillar is named after evergreen plants, which retain their foliage and remain green all year round.</p> <p>Like their leafy friends, evergreen content stays fresh and topical all year. It has a steady flow of customer interest and traffic, and can be produced and published at any time.</p> <figure class="wp-block-image size-full"><a href="https://elements.envato.com/evergreen-forest-9GUQBSK" target="_blank" rel="noreferrer noopener"><img decoding="async" width="1392" height="926" src="https://hub.author.envato.com/wp-content/uploads/Screenshot-2023-08-30-at-2.59.35-pm-1-3.png" alt="Evergreen Forest by leungchopan" class="wp-image-9777" srcset="https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.59.35-pm-1-3.png 1392w, https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.59.35-pm-1-3-300x200.png 300w, https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.59.35-pm-1-3-600x400.png 600w, https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.59.35-pm-1-3-1360x905.png 1360w" sizes="(max-width: 1392px) 100vw, 1392px" /></a><figcaption class="wp-element-caption"><a href="https://elements.envato.com/evergreen-forest-9GUQBSK" target="_blank" rel="noreferrer noopener">Evergreen Forest</a> by <a href="https://elements.envato.com/user/leungchopan" target="_blank" rel="noreferrer noopener">leungchopan</a></figcaption></figure> <p>Evergreen content offers a lasting ROI (Return On Investment) as it continues to attract customers long after its initial creation.</p> <p>Because of this, evergreen content is a valuable investment of your time and energy. It can generate earnings for years to come, provided it doesn’t look out of date or old-fashioned. </p> <p>Some examples of search terms that we see throughout the year and would be considered evergreen include:</p> <ul class="wp-block-list"> <li><a href="https://elements.envato.com/curated-collections/coffee-shop/ZbLnkkPERFuVQHqkUWh2Ng" target="_blank" rel="noreferrer noopener">Families</a></li> <li><a href="https://elements.envato.com/curated-collections/coffee-shop/ZbLnkkPERFuVQHqkUWh2Ng" target="_blank" rel="noreferrer noopener">Coffee</a></li> <li><a href="https://elements.envato.com/curated-collections/computers-and-tablets/YorgJ_HJQBCZxz0B3Wixgw" target="_blank" rel="noreferrer noopener">Computers and technology</a></li> <li><a href="https://elements.envato.com/curated-collections/authentic/ywinDe_HR6yGRT6tW6SJCA" target="_blank" rel="noreferrer noopener">Authentic/ Authenticity</a></li> </ul> <div class="blockquote-article article__blockquote"> <div class="blockquote__icon"> <svg width="32" height="25" viewBox="0 0 32 25" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.705 18.292C14.705 15.9343 13.1175 11.8695 7.60313 11.8695H4.67885C5.09661 7.64198 10.6945 3.5771 15.1227 2.03244L14.2872 0C8.02089 2.19504 0 7.07289 0 14.7149C0 19.5927 1.83812 24.4706 8.18799 24.4706C12.6997 24.4706 14.705 20.487 14.705 18.292ZM31.5822 18.292C31.5822 15.9343 29.9948 11.8695 24.4804 11.8695H21.5561C21.9739 7.64198 27.5718 3.5771 32 2.03244L31.1645 0C24.8982 2.19504 16.8773 7.07289 16.8773 14.7149C16.8773 19.5927 18.7154 24.4706 25.0653 24.4706C29.577 24.4706 31.5822 20.487 31.5822 18.292Z" fill="#007475"></path> </svg> </div> <blockquote>Evergreen content forms the foundation of your portfolio and helps you to build authority in organic search. Having a strong evergreen offering can also help you rank better for seasonal or trending keywords—especially when related to similar topics.</blockquote> <p><strong>Helmut Berié</strong> Senior SEO Manager, Envato</p> </div> <h3 class="wp-block-heading">Breaking the 4th Wall</h3> <p>Our <a href="https://hub.author.envato.com/envato-reveals/">Envato Reveals</a> series is an example of evergreen content on the Author Hub. It doesn’t matter whether you’re reading this article the day it’s published, or 6 months after—the messages are still relevant!</p> <h3 class="wp-block-heading">Evergreen content on Envato Elements</h3> <figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-large"><a href="https://elements.envato.com/indian-couple-taking-pictures-concept-PH9RA4M" target="_blank" rel="noreferrer noopener"><img decoding="async" width="1422" height="946" data-id="9753" src="https://hub.author.envato.com/wp-content/uploads/Screenshot-2023-08-30-at-2.29.21-pm.png" alt="Indian man taking a photo" class="wp-image-9753" srcset="https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.29.21-pm.png 1422w, https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.29.21-pm-300x200.png 300w, https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.29.21-pm-600x400.png 600w, https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.29.21-pm-1360x905.png 1360w" sizes="(max-width: 1422px) 100vw, 1422px" /></a></figure> <figure class="wp-block-image size-large"><a href="https://elements.envato.com/two-female-friends-riding-their-bicycles-along-sea-PR9W5Q8" target="_blank" rel="noreferrer noopener"><img decoding="async" width="836" height="592" data-id="9752" src="https://hub.author.envato.com/wp-content/uploads/Screenshot-2023-08-30-at-2.29.35-pm.png" alt="Photo of two female friends riding their bicycles along seaside promenade" class="wp-image-9752" srcset="https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.29.35-pm.png 836w, https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.29.35-pm-300x212.png 300w" sizes="(max-width: 836px) 100vw, 836px" /></a></figure> <figure class="wp-block-image size-large"><a href="https://elements.envato.com/young-woman-taking-a-photo-in-the-cityscape-PDKQWEH" target="_blank" rel="noreferrer noopener"><img decoding="async" width="1094" height="726" data-id="9754" src="https://hub.author.envato.com/wp-content/uploads/Screenshot-2023-08-30-at-2.29.48-pm.png" alt="Young woman taking photo in city" class="wp-image-9754" srcset="https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.29.48-pm.png 1094w, https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.29.48-pm-300x199.png 300w" sizes="(max-width: 1094px) 100vw, 1094px" /></a></figure> </figure> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h2 class="wp-block-heading">#2: <strong>Embracing Seasonal Content</strong></h2> <p>Seasonal content relates to these predictable fluctuations in demand for certain topics based on the date or time of year. Many seasonal spikes in demand happen at a predictable and recurring rate—often annually. </p> <p>Publishing seasonal content taps into the pulse of the moment and captivates audiences by aligning with specific times of the year.</p> <p>Examples of seasonal events that drive content trends include:</p> <ul class="wp-block-list"> <li><strong>The seasons:</strong> <a href="https://elements.envato.com/curated-collections/summer-vibes/8V94Igp4SLSS86X9-NnGGA" target="_blank" rel="noreferrer noopener">Summer</a>, <a href="https://elements.envato.com/curated-collections/fall/lphOwHvHSfexboxiOPrO7Q" target="_blank" rel="noreferrer noopener">Autumn</a>, <a href="https://elements.envato.com/curated-collections/winter/pDHSsnt3T6OdEW3kpOZ9JA" target="_blank" rel="noreferrer noopener">Winter</a>, <a href="https://elements.envato.com/curated-collections/spring/lKYpJVUcTA2B_2bUJM3O9Q" target="_blank" rel="noreferrer noopener">Spring</a></li> <li><strong>Religious festivals:</strong> <a href="https://elements.envato.com/curated-collections/easter/o2SERVzMSh6pCjeU4CMNeg" target="_blank" rel="noreferrer noopener">Easter</a>, Diwali, Ramadan, <a href="https://elements.envato.com/curated-collections/christmas-presents/5XnODttcTWKqGxxYu1GL6Q" target="_blank" rel="noreferrer noopener">Christmas</a>, Passover etc</li> <li><strong>Calendar events</strong> like <a href="https://elements.envato.com/curated-collections/new-year/hTP5xYJ3TuuAUaN79q4FFQ" target="_blank" rel="noreferrer noopener">New Year’s Eve</a>, <a href="https://elements.envato.com/curated-collections/back-to-school/cWD4ifQrT5WVE-vuWAWOsQ" target="_blank" rel="noreferrer noopener">Back to School</a></li> <li><strong>Cultural events</strong> like Mother’s Day, <a href="https://elements.envato.com/curated-collections/valentines-day/DOcsMTPjQieEUQlV4WvSGw" target="_blank" rel="noreferrer noopener">Valentine’s Day</a>, and <a href="https://elements.envato.com/curated-collections/halloween/coCEaekCSEWnHkupt-t0VA" target="_blank" rel="noreferrer noopener">Halloween</a></li> <li><strong>Country-specific events</strong> like Independence Day</li> </ul> <figure class="wp-block-image size-full"><a href="https://elements.envato.com/senior-woman-with-her-dog-at-the-christmas-tree-PGCFLYS" target="_blank" rel="noreferrer noopener"><img decoding="async" width="1402" height="956" src="https://hub.author.envato.com/wp-content/uploads/Screenshot-2023-08-30-at-3.03.44-pm-1.png" alt="Senior woman with her dog at the Christmas tree by halfpoint" class="wp-image-9779" srcset="https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-3.03.44-pm-1.png 1402w, https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-3.03.44-pm-1-300x205.png 300w, https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-3.03.44-pm-1-235x160.png 235w, https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-3.03.44-pm-1-1360x927.png 1360w" sizes="(max-width: 1402px) 100vw, 1402px" /></a><figcaption class="wp-element-caption"><a href="https://elements.envato.com/senior-woman-with-her-dog-at-the-christmas-tree-PGCFLYS" target="_blank" rel="noreferrer noopener">Senior woman with her dog at the Christmas tree</a> by <a href="https://elements.envato.com/user/halfpoint" target="_blank" rel="noreferrer noopener">halfpoint</a></figcaption></figure> <p>In order to meet seasonal demand, you need to know how long it takes you to create and submit content, and work backwards from there. Customers begin to look for seasonal content several weeks before the event itself. </p> <p>That’s why we recommend submitting your seasonal content well in advance of the event. For example, we suggest you start submitting your Christmas-related content in October!</p> <p>To discover holidays and seasonal events that are likely to create spikes in demand, do some research about upcoming festivals and events. You can start with simple searches like “what global events happen in <month>”, and go from there. </p> <p>Many Envato Elements and Market customers are based in North America. Due to this, we suggest you tailor some of your content to the major events celebrated there, like Thanksgiving. </p> <p>A <a href="https://www.worktango.com/resources/articles/dei-planning-calendar-for-2023">diversity calendar</a> is a great resource for planning your seasonal content.</p> <div style="height:26px" aria-hidden="true" class="wp-block-spacer"></div> <div class="blockquote-article article__blockquote"> <div class="blockquote__icon"> <svg width="32" height="25" viewBox="0 0 32 25" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.705 18.292C14.705 15.9343 13.1175 11.8695 7.60313 11.8695H4.67885C5.09661 7.64198 10.6945 3.5771 15.1227 2.03244L14.2872 0C8.02089 2.19504 0 7.07289 0 14.7149C0 19.5927 1.83812 24.4706 8.18799 24.4706C12.6997 24.4706 14.705 20.487 14.705 18.292ZM31.5822 18.292C31.5822 15.9343 29.9948 11.8695 24.4804 11.8695H21.5561C21.9739 7.64198 27.5718 3.5771 32 2.03244L31.1645 0C24.8982 2.19504 16.8773 7.07289 16.8773 14.7149C16.8773 19.5927 18.7154 24.4706 25.0653 24.4706C29.577 24.4706 31.5822 20.487 31.5822 18.292Z" fill="#007475"></path> </svg> </div> <blockquote>Seasonal content is an important part of every marketer’s strategy. It helps creators connect with their audiences by meeting them where they’re at.</blockquote> <p><strong>Adam Noonan</strong> Marketing Director, Envato</p> </div> <h3 class="wp-block-heading">Breaking the 4th Wall</h3> <p>We publish articles at the end of every calendar year like our <a href="https://hub.author.envato.com/2022-wrapped/" target="_blank" rel="noreferrer noopener">2022 Wrapped</a> and <a href="https://hub.author.envato.com/most-popular-items-of-the-year-2022/" target="_blank" rel="noreferrer noopener">Most Popular Items of the Year</a>. These would be considered seasonal content, as they happen at the same time each year. We also start to think about them in the months before publishing.</p> <p>Additionally, we publish <a href="https://hub.author.envato.com/seasonal-trend-alert-september-november-2023/" target="_blank" rel="noreferrer noopener">Seasonal Trend Alerts</a> to give our Authors a heads up on the global events and movements that are likely to impact customer demand.</p> <h3 class="wp-block-heading">Examples of seasonal content on Envato Elements</h3> <div class="slider-gallery js-slider-gallery article__slider"> <div class="slider__slides"> <div class="slider__slide"> <figure class="image-gallery"> <img decoding="async" width="600" height="400" src="https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.54.28-pm-600x400.png" class="attachment-600x400-crop size-600x400-crop" alt="" srcset="https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.54.28-pm-600x400.png 600w, https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.54.28-pm-300x199.png 300w" sizes="(max-width: 600px) 100vw, 600px" /> </figure> </div> <div class="slider__slide"> <figure class="image-gallery"> <img decoding="async" width="600" height="400" src="https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.54.15-pm-600x400.png" class="attachment-600x400-crop size-600x400-crop" alt="" srcset="https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.54.15-pm-600x400.png 600w, https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.54.15-pm-300x200.png 300w, https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.54.15-pm.png 666w" sizes="(max-width: 600px) 100vw, 600px" /> </figure> </div> <div class="slider__slide"> <figure class="image-gallery"> <img decoding="async" width="600" height="400" src="https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.54.43-pm-600x400.png" class="attachment-600x400-crop size-600x400-crop" alt="" srcset="https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.54.43-pm-600x400.png 600w, https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.54.43-pm-300x200.png 300w, https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.54.43-pm.png 1172w" sizes="(max-width: 600px) 100vw, 600px" /> </figure> </div> <div class="slider__slide"> <figure class="image-gallery"> <img decoding="async" width="600" height="400" src="https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.53.48-pm-600x400.png" class="attachment-600x400-crop size-600x400-crop" alt="" srcset="https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.53.48-pm-600x400.png 600w, https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.53.48-pm-300x201.png 300w, https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.53.48-pm.png 730w" sizes="(max-width: 600px) 100vw, 600px" /> </figure> </div> <div class="slider__slide"> <figure class="image-gallery"> <img decoding="async" width="600" height="400" src="https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.54.03-pm-600x400.png" class="attachment-600x400-crop size-600x400-crop" alt="" srcset="https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.54.03-pm-600x400.png 600w, https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.54.03-pm-300x199.png 300w" sizes="(max-width: 600px) 100vw, 600px" /> </figure> </div> <div class="slider__slide"> <figure class="image-gallery"> <img decoding="async" width="600" height="400" src="https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.53.34-pm-600x400.png" class="attachment-600x400-crop size-600x400-crop" alt="" srcset="https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.53.34-pm-600x400.png 600w, https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.53.34-pm-300x200.png 300w, https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.53.34-pm.png 1194w" sizes="(max-width: 600px) 100vw, 600px" /> </figure> </div> <div class="slider__slide"> <figure class="image-gallery"> <img decoding="async" width="600" height="400" src="https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.54.59-pm-600x400.png" class="attachment-600x400-crop size-600x400-crop" alt="" srcset="https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.54.59-pm-600x400.png 600w, https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.54.59-pm-300x200.png 300w, https://author.envato.com/hub/wp-content/uploads/Screenshot-2023-08-30-at-2.54.59-pm.png 664w" sizes="(max-width: 600px) 100vw, 600px" /> </figure> </div> </div> <div class="slider__actions nav-slider"> <button class="js-prev nav__prev" aria-label="Previous Image"> <svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M6.99967 0.333496L5.82467 1.5085L10.4747 6.16683H0.333008V7.8335H10.4747L5.82467 12.4918L6.99967 13.6668L13.6663 7.00016L6.99967 0.333496Z" fill="#FAFAFA" /> </svg> </button> <button class="js-next nav__next" aria-label="Next Image"> <svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M6.99967 0.333496L5.82467 1.5085L10.4747 6.16683H0.333008V7.8335H10.4747L5.82467 12.4918L6.99967 13.6668L13.6663 7.00016L6.99967 0.333496Z" fill="#FAFAFA" /> </svg> </button> </div> </div> <h2 class="wp-block-heading">#3: <strong>Riding the Waves of Trends</strong></h2> <p>The last content pillar we’re covering in this article is trend-based or topical content.</p> <p>This pillar refers to content that emerges from pop culture trends and cultural ‘moments’ that have huge spikes in popularity. These eventually fall away only to be replaced by the next big thing.</p> <figure class="wp-block-image aligncenter size-full is-resized"><a href="https://elements.envato.com/surfing-illustration-WDC624E" target="_blank" rel="noreferrer noopener"><img decoding="async" src="https://hub.author.envato.com/wp-content/uploads/Surfing-Illustration-1-1.png" alt="Surfing Illustration" class="wp-image-9781" width="407" height="272" srcset="https://author.envato.com/hub/wp-content/uploads/Surfing-Illustration-1-1.png 2340w, https://author.envato.com/hub/wp-content/uploads/Surfing-Illustration-1-1-300x200.png 300w, https://author.envato.com/hub/wp-content/uploads/Surfing-Illustration-1-1-1536x1024.png 1536w, https://author.envato.com/hub/wp-content/uploads/Surfing-Illustration-1-1-2048x1365.png 2048w, https://author.envato.com/hub/wp-content/uploads/Surfing-Illustration-1-1-600x400.png 600w, https://author.envato.com/hub/wp-content/uploads/Surfing-Illustration-1-1-1360x907.png 1360w" sizes="(max-width: 407px) 100vw, 407px" /></a></figure> <p>One way to think about trending content is to consider how social media trends rise and fall. </p> <p>“When a particular topic, joke, or look is trending, it means audiences are pre-primed to recognize content that aligns with that trend, and therefore they’re more likely to engage with it,” says Envato’s social media manager, Rachel Ramsay. </p> <p>That’s why embracing a trend—and putting a unique spin on it—is a great way for brands and creators to connect with their existing audience, and reach new ones. </p> <p>But here’s the thing, says Rachel: you have to be fast.</p> <p>To be successful with trend-based content, you need to be reactive. Unlike seasonal-based content where you know in advance that demand is going to rise for a particular theme, trends can feel like they come out of thin air. </p> <div style="height:26px" aria-hidden="true" class="wp-block-spacer"></div> <div class="blockquote-article article__blockquote"> <div class="blockquote__icon"> <svg width="32" height="25" viewBox="0 0 32 25" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.705 18.292C14.705 15.9343 13.1175 11.8695 7.60313 11.8695H4.67885C5.09661 7.64198 10.6945 3.5771 15.1227 2.03244L14.2872 0C8.02089 2.19504 0 7.07289 0 14.7149C0 19.5927 1.83812 24.4706 8.18799 24.4706C12.6997 24.4706 14.705 20.487 14.705 18.292ZM31.5822 18.292C31.5822 15.9343 29.9948 11.8695 24.4804 11.8695H21.5561C21.9739 7.64198 27.5718 3.5771 32 2.03244L31.1645 0C24.8982 2.19504 16.8773 7.07289 16.8773 14.7149C16.8773 19.5927 18.7154 24.4706 25.0653 24.4706C29.577 24.4706 31.5822 20.487 31.5822 18.292Z" fill="#007475"></path> </svg> </div> <blockquote>Trends can rise and fall in a matter of days, and if brands and creators post content once the trend is already feeling ‘old’, they could appear out of touch—even more so than if they hadn’t bothered embracing the trend at all! So as an Author, if you spot a trend, it’s best to drop everything, and create assets as fast as possible—potential customers will be hot on your heels!</blockquote> <p><strong>Rachel Ramsay</strong> Social Media Manager, Envato</p> </div> <h3 class="wp-block-heading">Examples of content trends</h3> <ul class="wp-block-list"> <li>Barbiecore / Barbie pink / Barbie movie</li> <li>2000s nostalgia and the Y2K aesthetic </li> <li>Global events like the FIFA Women’s World Cup, Met Gala, the Super Bowl, royal weddings  </li> </ul> <h3 class="wp-block-heading">Breaking the 4th Wall</h3> <p>The articles we publish with the shortest lead time usually fit into the <a href="https://author.envato.com/hub/category/announcements/">news and announcements</a> category. They’re generally much more reactive than our evergreen or seasonal content. One example of this is our article highlighting when <a href="https://author.envato.com/hub/how-video-templates-are-revolutionizing-branding/">Elon Musk’s X logo reveal used a video template available on Elements</a>. </p> <p>Another example of the Author Hub’s trend-based content is our Trend Deep Dive articles. In these, we analyze a trend that we’ve noticed popping up in our customer search data. </p> <p>Other trend-related content we produce includes the ‘most popular items’ articles (like this one on the <a href="https://hub.author.envato.com/most-popular-fonts-on-elements-december-2022/">Most Popular Fonts in December 2022</a>), and our <a href="https://author.envato.com/hub/?s=item+opportunities" target="_blank" rel="noreferrer noopener">Item Opportunities</a> articles. </p> <h3 class="wp-block-heading">Trending content on Envato Elements</h3> <p>Anything related to the global craze that has been Barbie! Check out the <a href="https://elements.envato.com/learn/barbie-movie-design" target="_blank" rel="noreferrer noopener">Elements Blog</a> to see our roundup of items that help customers get the Barbie look!</p> <figure class="wp-block-image size-full"><a href="https://elements.envato.com/learn/barbie-movie-design" target="_blank" rel="noreferrer noopener"><img decoding="async" width="2400" height="1350" src="https://hub.author.envato.com/wp-content/uploads/GetTheLook-BarbieMovie-Blog-1.webp" alt="Get the barbie movie look " class="wp-image-9759" srcset="https://author.envato.com/hub/wp-content/uploads/GetTheLook-BarbieMovie-Blog-1.webp 2400w, https://author.envato.com/hub/wp-content/uploads/GetTheLook-BarbieMovie-Blog-1-300x169.webp 300w, https://author.envato.com/hub/wp-content/uploads/GetTheLook-BarbieMovie-Blog-1-1536x864.webp 1536w, https://author.envato.com/hub/wp-content/uploads/GetTheLook-BarbieMovie-Blog-1-2048x1152.webp 2048w, https://author.envato.com/hub/wp-content/uploads/GetTheLook-BarbieMovie-Blog-1-1360x765.webp 1360w" sizes="(max-width: 2400px) 100vw, 2400px" /></a></figure> <h2 class="wp-block-heading"><strong>Finding a balance</strong></h2> <p>Having a balance of evergreen, seasonal, and trend-based content is important to ensure you’re meeting the needs of your customers all year round.</p> <p>Investing in quality evergreen content allows you to stay relevant at all times and generate consistent revenue. Seasonal content allows you to capitalize on global events and preempt customer demand. Getting on board with trends allows you to take advantage of quick flashes of high demand in a short period of time.</p> <p>Overall, a holistic approach to content creation can help to protect you against slumps in sales and bring customers to your items every day of the year!</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <p>If you enjoyed this article and want to learn more from Envato’s in-house experts, check out the rest of our <a href="https://hub.author.envato.com/envato-reveals/">Envato Reveals series</a>. </p> <section class="section-tools"> <figure class="section__element"> <img decoding="async" src="https://author.envato.com/hub/wp-content/themes/envatoauthorhub/assets/build/assets/images/svg/section-element2.svg" alt="Section element"> </figure> <figure class="section__element section__element--alt"> <img decoding="async" src="https://author.envato.com/hub/wp-content/themes/envatoauthorhub/assets/build/assets/images/svg/section-element1.svg" alt="Section 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