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Place Branding and the Sense of Place in the Italian UNESCO World Heritage Site of Vicenza
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<div class="card"> <div class="card-body"><strong>Paper Count:</strong> 87352</div> </div> </div> </div> <div class="card publication-listing mt-3 mb-3"> <h5 class="card-header" style="font-size:.9rem">Place Branding and the Sense of Place in the Italian UNESCO World Heritage Site of Vicenza</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=A.%20Chtourou">A. Chtourou</a>, <a href="https://publications.waset.org/abstracts/search?q=K.%20Ben%20Youssef"> K. Ben Youssef</a>, <a href="https://publications.waset.org/abstracts/search?q=M.%20Friel"> M. Friel</a>, <a href="https://publications.waset.org/abstracts/search?q=T.%20Leicht"> T. Leicht</a> </p> <p class="card-text"><strong>Abstract:</strong></p> These Place attributes and destination images associated with tourism destinations are often crucial important for tourist travel decisions and choice behavior. Understanding the interactions between them is fundamental for developing sustainable place brands. Despite their extensive use on an empirical ground, little research has been done in terms of analyzing the constructs that determine the sense of place in the marketing of cultural heritage sites and on how tourist experiences at such places influence tourist motivations to revisit destinations. By referring to the Italian city of Vicenza, internationally renowned for its gold jewelry production and for the Palladian architectures and buildings which have been recognized World Heritage by the UNESCO, the paper aims to identify how destination image, place familiarity and travel satisfaction influence tourists’ motivations to revisit Vicenza. After an introduction and literature review, the paper investigates the importance of the core constructs that determine the sense of place in the tourist practice. In accordance with previous research, the results provide evidence that favorable travel experiences influence revisit intentions positively. The managerial implications and recommendations for the city of Vicenza are discussed. <iframe src="https://publications.waset.org/abstracts/25745.pdf" style="width:100%; height:400px;" frameborder="0"></iframe> <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=consumer%20behavior" title="consumer behavior">consumer behavior</a>, <a href="https://publications.waset.org/abstracts/search?q=heritage%20tourism" title=" heritage tourism"> heritage tourism</a>, <a href="https://publications.waset.org/abstracts/search?q=sense%20of%20place" title=" sense of place"> sense of place</a>, <a href="https://publications.waset.org/abstracts/search?q=place%20branding" title=" place branding"> place branding</a>, <a href="https://publications.waset.org/abstracts/search?q=territorial%20marketing" title=" territorial marketing"> territorial marketing</a> </p> <a href="https://publications.waset.org/abstracts/25745/place-branding-and-the-sense-of-place-in-the-italian-unesco-world-heritage-site-of-vicenza" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/25745.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">408</span> </span> </div> </div> </div> </main> <footer> <div id="infolinks" class="pt-3 pb-2"> <div class="container"> <div style="background-color:#f5f5f5;" class="p-3"> <div class="row"> <div class="col-md-2"> <ul class="list-unstyled"> About <li><a href="https://waset.org/page/support">About Us</a></li> <li><a href="https://waset.org/page/support#legal-information">Legal</a></li> <li><a target="_blank" rel="nofollow" href="https://publications.waset.org/static/files/WASET-16th-foundational-anniversary.pdf">WASET celebrates its 16th foundational anniversary</a></li> </ul> </div> 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