Alexa Brand Guidelines

<!DOCTYPE html> <html lang="en-US"> <head> <title>Alexa Brand Guidelines</title>  <meta charset="utf-8"> <meta name="google-site-verification" content="wfEDah_6uJe9Y7uIfLrVycd_efr8wQ9YO-fM_5MI5w0"/> <meta name="google-site-verification" content="Eu8BqTWMhRRdfCAdqUh2RYb3SjAiuFp4wmgTtGcteM0"/> <meta name="google-site-verification" content="KHmp6TUPKc1gHlM9TuB842pcV7TxZVV6TgenZtsYoNY"/> <meta name="msvalidate.01" content="9761B379C1B64F587D71BA40337FDD07"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/>  <meta name="twitter:card" content="summary_large_image" /><meta name="twitter:site" content="Amazon Alexa" /><meta name="twitter:image" content="https://ds6yc8t7pnx74.cloudfront.net/en-US/alexa/branding/alexa-guidelines.thumb.800.480.png?ck=1697739085" /><meta name="twitter:creator" content="replication-receiver" /><meta name="twitter:title" content="Alexa Brand Guidelines" /><meta name="twitter:description" /><meta property="og:site_name" content="Amazon Alexa" /><meta property="og:image" content="https://ds6yc8t7pnx74.cloudfront.net/en-US/alexa/branding/alexa-guidelines.thumb.800.480.png?ck=1697739085" /><meta property="og:title" content="Alexa Brand Guidelines" /><meta property="og:description" /><meta property="og:type" content="website" /><meta property="og:url" content="https://developer.amazon.com/en-US/alexa/branding/alexa-guidelines.html" /><meta name="referrer" content="no-referrer-when-downgrade" /><meta name="template" content="content-page-with-header-and-footer-template" /><meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=2.0" /> <meta name="" content="" />  <link rel="icon" type="image/png" sizes="32x32" href="https://m.media-amazon.com/images/G/01/AlexaDevPortal/favicon-32x32._CB1544644721_.png"> <link rel="icon" type="image/png" sizes="96x96" href="https://m.media-amazon.com/images/G/01/AlexaDevPortal/favicon-96x96._CB1544644752_.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://m.media-amazon.com/images/G/01/AlexaDevPortal/favicon-16x16._CB1544644669_.png">  <link rel="stylesheet" itemprop="url" href="https://m.media-amazon.com/images/G/01/ASK/rosie-v2/css/bootstrap.min._CB472035751_.css"/>  <link rel="stylesheet" href="/alexa/console/ask/dante/static/css/all.css">  <link rel="stylesheet" href="/alexa/console/ask/dante/static/css/app.css"/>   <link rel="alternate" href="https://developer.amazon.com/en-US/alexa/branding/alexa-guidelines" hreflang="en-US" /> <link rel="canonical" href="https://developer.amazon.com/en-US/alexa/branding/alexa-guidelines" hreflang="en-US" />  <script type="text/javascript"> (function() { var didInit = false; function initMunchkin() { if(didInit === false) { didInit = true; Munchkin.init('365-EFI-026'); } } var s = document.createElement('script'); s.type = 'text/javascript'; s.async = true; s.src = '//munchkin.marketo.net/munchkin.js'; s.onreadystatechange = function() { if (this.readyState == 'complete' || this.readyState == 'loaded') { initMunchkin(); } }; s.onload = initMunchkin; document.getElementsByTagName('head')[0].appendChild(s); })(); </script> <script language="JavaScript" type="text/javascript"> var digitalData = { page: { pageInfo: { pageInstanceID: "en-US/alexa/branding/alexa-guidelines", pageID: "alexa-guidelines", pageTitle: "ALEXA-GUIDELINES", pageType: "DeX", primaryCategory: "alexa", pageName: "alexa:ALEXA-GUIDELINES", language: "en_US", sendBeacons: "auto", get path() { return window.location.pathname; }, get cleanUrl() { return window.location.href.split('#')[0]; } } }, user: { userID: "", ipAddress: "8.222.208.146", userAgent: "" } }; </script> <script src="//assets.adobedtm.com/4737bccac162/c47bd3844ecf/launch-EN968f8a7401fc4ccea43ced61e7b0c2bb.min.js" async></script> </head> <body> <div class="dante-content-wrapper"> <header class="dante-header"> <div class="container-fluid p-0"> <nav class="navbar d-flex flex-row align-items-start custom-nav-bar"> <div class="flex-column p-0 m-0"> <a href="/alexa" id="dpc-header-logo" class="dpc-logo"> <div class="row"> <div class="col align-self-end"> <img src="https://d7qzviu3xw2xc.cloudfront.net/alexa/assets/images/Alexa_Logo_RGB_BLUE.png" alt="Alexa Developer Console" class="p-0"> </div> <div class="col align-self-start"> <span class="dpc-console-title row justify-content-start"></span> </div> </div> </a> </div> <link rel="stylesheet" type="text/css" href="https://d20632htc2msyc.cloudfront.net/static/css/main.css" /> <script defer src="https://d20632htc2msyc.cloudfront.net/static/js/main.js"></script> <script type="text/javascript"> window.newSearch = true; </script> <div hidden style="display: none;" class="new-search-flag" data-val="enabled"></div> <div hidden style="display: none;" class="new-search-metadata"> {"settingsUrl":"https://ds6yc8t7pnx74.cloudfront.net/devportal-digital-assets/cf/developer-portal/getDeXSearchData"} </div> <div class="flex-column"> <div id="dante-search-header-bar"> </div> </div> <div class="flex-column-reverse"> <ul class="navbar-nav dpcHeaderButtonRow"> <li class="nav-item dpcHeaderLink"> <a href="https://developer.amazon.com/alexa/console/signin">Sign In</a> </li> <li class="nav-item nav-item-dpcSearch dpcHeaderButtonWrapper"> <div class ="dpcHeaderButton dpcHeaderSearchButton d-none"> <svg class="dpcSearchIcon" viewBox="0 0 21 21" version="1.1" xmlns="http://www.w3.org/2000/svg" shape-rendering="geometricPrecision"> <circle stroke="#FFFFFF" stroke-width="2" cx="8" cy="8" r="7" fill="transparent"></circle> <path d="M13.5,13.5 L19.5,19.5" id="Path-1" stroke="#FFFFFF" stroke-width="2.6" stroke-linecap="round"></path> </svg> </div> </li> <li class="nav-item pr-2"> <a class="nav-link dpcHeaderButtonWrapper pr-0" href="#" id="navbarSupportDropdownMenuLink"> <div class ="dpcHeaderButton" id="support-popover" data-toggle="popover"> <span> <i class="fas fa-ellipsis-v"></i> </span> </div> </a> </li> </ul> </div>   <div id="support-popover-content" style="display: none"> <div class="header-popover-content"> <div class="header-popover-inner-content"> <div class="hp-menu"> <ul> <a class="container" href="/alexa/alexa-developer-documentation-welcome" target="_blank"> <li> <span class="ml-3">Documentation</span> </li> </a> <a class="container" href="https://stackoverflow.com/tags/alexa-skills-kit" target="_blank"> <li> <span class="ml-3">Stack Overflow</span> </li> </a> <a class="container" href="https://developer.amazon.com/support/contact-us?subjectCategory=ALEXA" target="_blank"> <li> <span class="ml-3">Contact Us</span> </li> </a> <li role="separator"><div class="dropdown-divider"></div></li> <a class="container" href="https://developer.amazon.com/alexa" target="_blank"> <li> <span class="ml-3">Alexa Developer Home</span> </li> </a> <a class="container" href="https://developer.amazon.com/alexa/console/ask"> <li> <span class="ml-3">Alexa Developer Console</span> </li> </a> <a class="container" href="https://developer.amazon.com/alexa/console/avs"> <li> <span class="ml-3">Alexa Voice Service</span> </li> </a> <a class="container" href="https://developer.amazon.com/alexa/console/wwa"> <li> <span class="ml-3">Alexa Certification Console</span> </li> </a> <a class="container" href="https://developer.amazon.com/alexa/console/ack"> <li> <span class="ml-3">Alexa Connect Kit</span> </li> </a> </ul> </div> </div> </div> </div> </nav> </div> </header> <div class="dante-content"> <div class="dante-container-fluid flex-grow-1"> <div class="dante-row flex-grow-1"> <div class="dpc-tenant-content flex-grow-1" style="width:100%"> <body class="alexa-content-page alexa-base-page page basicpage" id="alexa-content-page-28a22d54d9"><cq:include script="/libs/cq/cloudserviceconfigs/components/servicelibs/servicelibs.jsp" /> <link rel="stylesheet" href="//ds6yc8t7pnx74.cloudfront.net/etc.clientlibs/developer-portal/clientlibs/dependencies.min.3a032d1b295bb8258c313e1db2fb95a5.css" type="text/css" /> <link rel="stylesheet" href="//ds6yc8t7pnx74.cloudfront.net/etc.clientlibs/developer-portal/clientlibs/main.min.e9bd5f6ce197b63e0b922e0d7663f6d2.css" type="text/css" /> <div class="base-wrapper"> <input type="hidden" name="componentID" id="basePageComponentID" /> <input type="hidden" name="newForumsURL" id="newForumsURL" /> <input type="hidden" name="pageCategory" id="pageCategory" /> <div class="header iparsys parsys"> <div class="newpar new section"> </div> <div class="par iparys_inherited"> <div class="navigation-header"> <header class="dpHeader"> <div class="dphTopBar"> <div class="dphMenuToggle"> <i class="dphMenuIcon"></i> <i class="dphMenuBackIcon"></i> </div> </div> <div class="accordionTN dphNavigation"> <nav class="dpPrimaryNav"> <ul class="dppnItems"> <li class="dppnItem accrItem"> <a href="https://developer.amazon.com/en-US/alexa" class="dppnLink"> Alexa Home </a> </li> <li class="dppnItem accrItem"> <a href="/en-US/alexa/branding/echo-guidelines" class="dppnLink"> Echo Branding </a> <div class="dpIconArrow accrHandle"></div> <div class="dppnFlyoutWrap"> <div class="dppnSecondaryNavWrap"> <ul class="dppnFlyout dppnSecondaryNav"> <li class="dppnfItem accrItem"> <span class="dppnfLink"> <span class="dppnfTitle">Echo Identity Guidelines</span> <span class="dppnfSubtitle"></span> </span> <div class="dpIconArrow accrHandle"></div> <div class="dppnLevel3NavWrap"> <ul class="dppnFlyout dppnLevel3Nav"> <li class="dppnfItem "> <a href="/en-US/alexa/branding/echo-guidelines/identity-guidelines/logo-guidelines" class="dppnfLink"> <span class="dppnfTitle">Logo Guidelines</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem "> <a href="/en-US/alexa/branding/echo-guidelines/identity-guidelines/film-photography-guidelines" class="dppnfLink"> <span class="dppnfTitle">Film & Photography Guidelines</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem "> <a href="/en-US/alexa/branding/echo-guidelines/identity-guidelines/typography" class="dppnfLink"> <span class="dppnfTitle">Typography</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem "> <a href="/en-US/alexa/branding/echo-guidelines/identity-guidelines/color" class="dppnfLink"> <span class="dppnfTitle">Color</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem "> <a href="/en-US/alexa/branding/echo-guidelines/identity-guidelines/light-ring" class="dppnfLink"> <span class="dppnfTitle">Light Ring Indicator Guidance</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem "> <a href="/en-US/alexa/branding/echo-guidelines/identity-guidelines/product-wrap-guidelines" class="dppnfLink"> <span class="dppnfTitle">Product Wrap Guidelines</span> <span class="dppnfSubtitle"> </span> </a> </li> </ul> </div> </li> <li class="dppnfItem accrItem"> <a href="/en-US/alexa/branding/echo-guidelines/review-process" class="dppnfLink"> <span class="dppnfTitle">Review Process</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem accrItem"> <a href="/en-US/alexa/branding/echo-guidelines/trademark-guidelines" class="dppnfLink"> <span class="dppnfTitle">Trademark Guidelines</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem accrItem"> <a href="/en-US/alexa/branding/echo-guidelines/sag-guidelines" class="dppnfLink"> <span class="dppnfTitle">SAG Guidelines</span> <span class="dppnfSubtitle"> </span> </a> </li> </ul> </div> </div> </li> <li class="dppnItem dppnItemCurrent dppnItemCurrentWithChildren accrItem"> <a href="/en-US/alexa/branding/alexa-guidelines" class="dppnLink"> Alexa Branding </a> <div class="dpIconArrow accrHandle"></div> <div class="dppnFlyoutWrap"> <div class="dppnSecondaryNavWrap"> <ul class="dppnFlyout dppnSecondaryNav"> <li class="dppnfItem accrItem"> <span class="dppnfLink"> <span class="dppnfTitle">Brand Guidelines</span> <span class="dppnfSubtitle"></span> </span> <div class="dpIconArrow accrHandle"></div> <div class="dppnLevel3NavWrap"> <ul class="dppnFlyout dppnLevel3Nav"> <li class="dppnfItem "> <a href="/en-US/alexa/branding/alexa-guidelines/brand-guidelines/alexa-badges" class="dppnfLink"> <span class="dppnfTitle">Alexa Badges</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem "> <a href="/en-US/alexa/branding/alexa-guidelines/brand-guidelines/the-alexa-logo" class="dppnfLink"> <span class="dppnfTitle">Logo Guidelines</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem "> <a href="/en-US/alexa/branding/alexa-guidelines/brand-guidelines/color" class="dppnfLink"> <span class="dppnfTitle">Color</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem "> <a href="/en-US/alexa/branding/alexa-guidelines/brand-guidelines/speech-bubble" class="dppnfLink"> <span class="dppnfTitle">Speech Bubble</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem "> <a href="/en-US/alexa/branding/alexa-guidelines/brand-guidelines/light-ring" class="dppnfLink"> <span class="dppnfTitle">Light Ring Indicator Guidance</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem "> <a href="/en-US/alexa/branding/alexa-guidelines/brand-guidelines/integration-guidelines" class="dppnfLink"> <span class="dppnfTitle">Integration Guidelines</span> <span class="dppnfSubtitle"> </span> </a> </li> </ul> </div> </li> <li class="dppnfItem accrItem"> <span class="dppnfLink"> <span class="dppnfTitle">Communication Guidelines</span> <span class="dppnfSubtitle"></span> </span> <div class="dpIconArrow accrHandle"></div> <div class="dppnLevel3NavWrap"> <ul class="dppnFlyout dppnLevel3Nav"> <li class="dppnfItem "> <a href="/en-US/alexa/branding/alexa-guidelines/communication-guidelines/brand-voice" class="dppnfLink"> <span class="dppnfTitle">The Alexa Personality</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem "> <a href="/en-US/alexa/branding/alexa-guidelines/communication-guidelines/how-describe-amazon-echo-and-alexa" class="dppnfLink"> <span class="dppnfTitle">How to Describe Alexa</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem "> <a href="/en-US/alexa/branding/alexa-guidelines/communication-guidelines/how-interact-alexa" class="dppnfLink"> <span class="dppnfTitle">How to Interact with Alexa</span> <span class="dppnfSubtitle"> </span> </a> </li> </ul> </div> </li> <li class="dppnfItem accrItem"> <a href="/en-US/alexa/branding/alexa-guidelines/review-process" class="dppnfLink"> <span class="dppnfTitle">Review Process</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem accrItem"> <a href="/en-US/alexa/branding/alexa-guidelines/fingerprinting" class="dppnfLink"> <span class="dppnfTitle">Audio Fingerprinting</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem accrItem"> <a href="/en-US/alexa/branding/alexa-guidelines/trademark-guidelines" class="dppnfLink"> <span class="dppnfTitle">Trademark Guidelines</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem accrItem"> <a href="/en-US/alexa/branding/alexa-guidelines/screen-actors-guild-guidelines" class="dppnfLink"> <span class="dppnfTitle">SAG Guidelines</span> <span class="dppnfSubtitle"> </span> </a> </li> </ul> </div> </div> </li> </ul> </nav> </div> </header> </div> </div> </div> <div class="root responsivegrid"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="text aem-GridColumn aem-GridColumn--default--12"> <div class="text-comp mt-large mb-small font-black"> <div class="text-comp_wrapper"> <div class="description "> <p></p><div style="text-align: center;"><a href="https://www.amazon.com/ap/register?openid.pape.max_auth_age=3600&openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&language=en_US&pageId=amzn_developer_portal&mobileBrowserWeblabTreatment=C&openid.return_to=https%3A%2F%2Fdeveloper.amazon.com%2Fsettings%2Fconsole%2Fregistration%2Fnextstep&prevRID=M4H8JYD4YX6E9W2SJMHE&openid.assoc_handle=mas_dev_portal&openid.mode=checkid_setup&desktopBrowserWeblabTreatment=C&prepopulatedLoginId=&failedSignInCount=0&openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0">Create an Amazon developer account</a>. Registration is easy and free. Take the first step to growing your business with Amazon Alexa.</div> <p></p> </div> </div> </div> </div> <div class="rowComponent aem-GridColumn aem-GridColumn--default--12"> <div class="row-container " style="min-height: px;"> <div class="mt-none mb-none" style="background-color:none; "> <div class="inner-wrap-indent px-3 px-md-5"> <div class="row-component_wrapper p-medium"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-component aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte mt-none mb-none"> <div class="image-rte_wrapper "> <div class="image-pos"> <div class="image-wrap d-flex align-items-center justify-content-start "> <picture> <source media="(min-width: 768px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/alexa-brand-guidelines-2021-refresh-/Alexa_Headers_0209-03.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <source media="(max-width: 767px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/alexa-brand-guidelines-2021-refresh-/Alexa_Headers_0209-03.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <img alt="Alexa Brand Header Image" src="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/alexa-brand-guidelines-2021-refresh-/Alexa_Headers_0209-03.png" /> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> <div class="rowComponent aem-GridColumn aem-GridColumn--default--12"> <div class="row-container " style="min-height: px;"> <div class="mt-none mb-none" style="background-color:none; "> <div class="inner-wrap-indent px-3 px-md-5"> <div class="row-component_wrapper p-medium"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="title aem-GridColumn aem-GridColumn--default--12"> <div class="title-comp mt-none mb-medium font-black"> <div class="title-comp_wrapper"> <a class="title-link" id="alexa-brand-guidelines-for-amazon-developers"></a> <div class="title-center mx-auto text-center "> <h1> Alexa Brand Guidelines for Amazon Developers</h1> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> <div class="rowComponent aem-GridColumn aem-GridColumn--default--12"> <div class="row-container " style="min-height: px;"> <div style="background-color:#FFFFFF; "> <div class="inner-wrap-indent px-3 px-md-5"> <div class="row-component_wrapper "> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-component aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte "> <div class="image-rte_wrapper "> <div class="image-pos"> <div class="image-wrap d-flex align-items-center justify-content-start "> <picture> <source media="(min-width: 768px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/layout-graphics/line_darkgrey_1280x1.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <source media="(max-width: 767px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/layout-graphics/line_darkgrey_300x1.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <img alt="line-break" src="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/layout-graphics/line_darkgrey_1280x1.png" /> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> <div class="rowComponent aem-GridColumn aem-GridColumn--default--12"> <div class="row-container " style="min-height: px;"> <div class="mt-none mb-none" style="background-color:none; "> <div class="inner-wrap-indent px-3 px-md-5"> <div class="row-component_wrapper p-large"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="title aem-GridColumn aem-GridColumn--default--12"> <div class="title-comp mt-none mb-none font-black"> <div class="title-comp_wrapper"> <a class="title-link" id="content-guide"></a> <div class="title-left text-left "> <h2>Content Guide</h2> </div> </div> </div> </div> <div class="text aem-GridColumn aem-GridColumn--default--12"> <div class="text-comp "> <div class="text-comp_wrapper"> <div class="description "> <p></p> </div> </div> </div> </div> <div class="columncontrol aem-GridColumn aem-GridColumn--default--12"> <div class="column-control col-12 px-0 mt-none mb-none "> <div class="column-control_wrapper" style="background:none"> <div class="column-control_wrapper_container33-33-33 clearfix gutter-large"> <div class="content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="title aem-GridColumn aem-GridColumn--default--12"> <div class="title-comp mt-none mb-none font-black"> <div class="title-comp_wrapper"> <a class="title-link" id="brand-guidelines"></a> <div class="left "> <h5>Brand Guidelines</h5> </div> </div> </div> </div> <div class="text aem-GridColumn aem-GridColumn--default--12"> <div class="text-comp mt-none mb-none font-black"> <div class="text-comp_wrapper"> <div class="description "> <p></p><ul> <li><a href="/en-US/alexa/branding/alexa-guidelines/brand-guidelines/alexa-badges">Alexa Badges</a></li> <li><a href="/en-US/alexa/branding/alexa-guidelines/brand-guidelines/the-alexa-logo">Alexa Logo</a></li> <li><a href="/en-US/alexa/branding/alexa-guidelines/brand-guidelines/color">Alexa Brand Colors</a> </li> <li><a href="/en-US/alexa/branding/alexa-guidelines/brand-guidelines/speech-bubble">Alexa Utterances & Speech Bubbles</a></li> <li><a href="/en-US/alexa/branding/alexa-guidelines/brand-guidelines/light-ring">Light Ring</a></li> <li><a href="/en-US/alexa/branding/alexa-guidelines/brand-guidelines/integration-guidelines">Product Placements & Integrations</a></li> </ul> <p></p> </div> </div> </div> </div> </div> </div> <div class="content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="title aem-GridColumn aem-GridColumn--default--12"> <div class="title-comp mt-none mb-none font-black"> <div class="title-comp_wrapper"> <a class="title-link" id="communication-guidelines"></a> <div class="left "> <h5>Communication Guidelines</h5> </div> </div> </div> </div> <div class="text aem-GridColumn aem-GridColumn--default--12"> <div class="text-comp mt-none mb-none font-black"> <div class="text-comp_wrapper"> <div class="description "> <p></p><ul> <li><a href="/en-US/alexa/branding/alexa-guidelines/communication-guidelines/brand-voice">The Alexa Personality</a></li> <li><a href="/en-US/alexa/branding/alexa-guidelines/communication-guidelines/how-describe-amazon-echo-and-alexa">Products, Features, and Services with Alexa</a></li> <li><a href="/en-US/alexa/branding/alexa-guidelines/communication-guidelines/how-interact-alexa">How to Interact with Alexa</a></li> </ul> <p></p> </div> </div> </div> </div> </div> </div> <div class="content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="title aem-GridColumn aem-GridColumn--default--12"> <div class="title-comp mt-none mb-medium font-black"> <div class="title-comp_wrapper"> <a class="title-link" id="review-process"></a> <div class="left "> <a class="title-link" href="/en-US/alexa/branding/alexa-guidelines/review-process" target="false"> <h5>Review Process</h5> </a> </div> </div> </div> </div> <div class="title aem-GridColumn aem-GridColumn--default--12"> <div class="title-comp mt-none mb-medium font-black"> <div class="title-comp_wrapper"> <a class="title-link" id="audio-fingerprinting"></a> <div class="left "> <a class="title-link" href="/en-US/alexa/branding/alexa-guidelines/fingerprinting" target="false"> <h5>Audio Fingerprinting</h5> </a> </div> </div> </div> </div> <div class="title aem-GridColumn aem-GridColumn--default--12"> <div class="title-comp mt-none mb-medium font-black"> <div class="title-comp_wrapper"> <a class="title-link" id="trademark-guidelines"></a> <div class="left "> <a class="title-link" href="/en-US/alexa/branding/alexa-guidelines/trademark-guidelines" target="false"> <h5>Trademark Guidelines</h5> </a> </div> </div> </div> </div> <div class="title aem-GridColumn aem-GridColumn--default--12"> <div class="title-comp mt-none mb-none font-black"> <div class="title-comp_wrapper"> <a class="title-link" id="sag-guidelines"></a> <div class="left "> <a class="title-link" href="/en-US/alexa/branding/alexa-guidelines/screen-actors-guild-guidelines" target="false"> <h5>SAG Guidelines</h5> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> <div class="rowComponent aem-GridColumn aem-GridColumn--default--12"> <div class="row-container " style="min-height: px;"> <div style="background-color:#FFFFFF; "> <div class="inner-wrap-indent px-3 px-md-5"> <div class="row-component_wrapper "> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-component aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte "> <div class="image-rte_wrapper "> <div class="image-pos"> <div class="image-wrap d-flex align-items-center justify-content-start "> <picture> <source media="(min-width: 768px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/layout-graphics/line_darkgrey_1280x1.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <source media="(max-width: 767px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/layout-graphics/line_darkgrey_300x1.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <img alt="line-break" src="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/layout-graphics/line_darkgrey_1280x1.png" /> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> <div class="rowComponent aem-GridColumn aem-GridColumn--default--12"> <div class="row-container " style="min-height: px;"> <div class="mt-none mb-none" style="background-color:none; "> <div class="inner-wrap-indent px-3 px-md-5"> <div class="row-component_wrapper p-large"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="title aem-GridColumn aem-GridColumn--default--12"> <div class="title-comp mt-none mb-none font-black"> <div class="title-comp_wrapper"> <a class="title-link" id="overview"></a> <div class="title-left text-left "> <h2>Overview</h2> </div> </div> </div> </div> <div class="text aem-GridColumn aem-GridColumn--default--12"> <div class="text-comp mt-none mb-large font-black"> <div class="text-comp_wrapper"> <div class="description "> <p></p><p>These guidelines are intended only for members of the Amazon Developer Program. Any uses of the Alexa badges, logos, or symbols outside of the Program are prohibited.  Any use of Amazon brand assets must comply with all of the applicable requirements detailed in this guide.</p> <p></p> </div> </div> </div> </div> <div class="title aem-GridColumn aem-GridColumn--default--12"> <div class="title-comp mt-none mb-none font-black"> <div class="title-comp_wrapper"> <a class="title-link" id="what-is-this-guide-and-how-should-i-use-it"></a> <div class="left "> <h5>What is this guide and how should I use it?</h5> </div> </div> </div> </div> <div class="text aem-GridColumn aem-GridColumn--default--12"> <div class="text-comp mt-none mb-medium font-black"> <div class="text-comp_wrapper"> <div class="description "> <p></p><p>These guidelines were created to help you navigate the Amazon requirements for usage of Alexa brand assets including messaging, logos, typography, and photography. Use this guide whenever you are marketing devices with Alexa, or an Alexa experience that includes devices with Alexa Built-in, Works with Alexa, and Just Ask (Alexa skills).</p> <p>Follow all guidelines and requirements for using brand assets on product packaging, retail displays, marketing materials, and TV commercials, as well as product placement in entertainment programming. </p> <p></p> </div> </div> </div> </div> <div class="title aem-GridColumn aem-GridColumn--default--12"> <div class="title-comp mt-none mb-none font-black"> <div class="title-comp_wrapper"> <a class="title-link" id="why-is-it-important"></a> <div class="left "> <h5>Why is it important?</h5> </div> </div> </div> </div> <div class="text aem-GridColumn aem-GridColumn--default--12"> <div class="text-comp mt-none mb-medium font-black"> <div class="text-comp_wrapper"> <div class="description "> <p>Consistency of the Alexa brand, as well as clarity of use and integration of Alexa, is a large part of what makes the Alexa experience valuable for customers.</p> </div> </div> </div> </div> <div class="title aem-GridColumn aem-GridColumn--default--12"> <div class="title-comp mt-none mb-none font-black"> <div class="title-comp_wrapper"> <a class="title-link" id="when-and-how-should-i-submit-for-review"></a> <div class="left "> <h5>When and how should I submit for review?</h5> </div> </div> </div> </div> <div class="text aem-GridColumn aem-GridColumn--default--12"> <div class="text-comp mt-none mb-medium font-black"> <div class="text-comp_wrapper"> <div class="description "> <p></p><p>See the <a href="/en-US/alexa/branding/alexa-guidelines/review-process">Review Process</a> for instructions on submitting marketing collateral for review. The following types of marketing collateral must be submitted for review:</p> <ul> <li>TV commercials, radio broadcasting, and other video creative</li> <li>Press releases containing a quote from Amazon</li> <li>Sweepstakes or promotions related to Alexa or Alexa-enabled devices</li> <li>Specific use-cases related to the following: kids’ skills or kids interacting with Alexa-enabled devices, healthcare, enterprise, hospitality, or Alexa Smart Properties</li> <li>Any marketing assets that need an approved exception to deviate from these brand guidelines</li> </ul> <p>Please allow 12+ business days for review and feedback (minimum 2 days). This could be longer during peak periods or if the request requires significant back-and-forth. <strong>Blocked dates: </strong>note that review of content <em>will not be conducted 12/13 – 12/31.</em> Please ensure any assets needed in this timeframe are submitted by final cutoff of 12/10. Review will pick up again on the second Monday of January.</p> <p></p> </div> </div> </div> </div> <div class="text aem-GridColumn aem-GridColumn--default--12"> <div class="text-comp "> <div class="text-comp_wrapper"> <div class="description "> <p></p> </div> </div> </div> </div> <div class="image-component aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte "> <div class="image-rte_wrapper "> <div class="image-pos"> <div class="image-wrap d-flex align-items-center justify-content-start "> <picture> <source media="(min-width: 768px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/layout-graphics/line_darkgrey_1280x1.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <source media="(max-width: 767px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/layout-graphics/line_darkgrey_300x1.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <img alt="line-break" src="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/layout-graphics/line_darkgrey_1280x1.png" /> </picture> </div> </div> </div> </div> </div> <div class="text aem-GridColumn aem-GridColumn--default--12"> <div class="text-comp "> <div class="text-comp_wrapper"> <div class="description "> <p></p> </div> </div> </div> </div> <div class="title aem-GridColumn aem-GridColumn--default--12"> <div class="title-comp mt-none mb-none font-black"> <div class="title-comp_wrapper"> <a class="title-link" id="meet-alexa"></a> <div class="title-left text-left "> <h2>Meet Alexa</h2> </div> </div> </div> </div> <div class="text aem-GridColumn aem-GridColumn--default--12"> <div class="text-comp mt-none mb-none font-black"> <div class="text-comp_wrapper"> <div class="description "> <p></p><p>Alexa is a voice AI that can help you with tasks, entertainment, general information, and more. Whether you’re at home or on the go, Alexa is designed to make your life easier by letting you voice control your world. Using Alexa is as simple as asking a question. Just ask to play music, read the news, control your smart home, tell a joke, and more — Alexa is happy to help. It is Alexa’s hardworking utility and witty personality that has led Alexa to be regarded as a member of the family.</p> <p>Alexa is always getting smarter, with new skills through updates delivered automatically. The more you talk to Alexa, the more Alexa adapts to your speech patterns, vocabulary, and personal preferences, with new features continually being added. Alexa’s goal is to make your life easier and more fun.</p> <p></p> </div> </div> </div> </div> <div class="title aem-GridColumn aem-GridColumn--default--12"> <div class="title-comp mt-large mb-none font-black"> <div class="title-comp_wrapper"> <a class="title-link" id="referring-to-alexa"></a> <div class="title-left text-left "> <h5>Referring to Alexa</h5> </div> </div> </div> </div> <div class="text aem-GridColumn aem-GridColumn--default--12"> <div class="text-comp mt-none mb-none font-black"> <div class="text-comp_wrapper"> <div class="description "> <p></p><ul> <li>Do refer to Alexa by name. Do not use "she" or "her" prounouns.</li> <li>Do refer to Alexa as a "voice AI." Do not use the term "assistant."</li> </ul> <p></p> </div> </div> </div> </div> <div class="text aem-GridColumn aem-GridColumn--default--12"> <div class="text-comp "> <div class="text-comp_wrapper"> <div class="description "> <p></p> </div> </div> </div> </div> <div class="image-component aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte "> <div class="image-rte_wrapper "> <div class="image-pos"> <div class="image-wrap d-flex align-items-center justify-content-start "> <picture> <source media="(min-width: 768px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/layout-graphics/line_darkgrey_1280x1.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <source media="(max-width: 767px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/layout-graphics/line_darkgrey_300x1.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <img alt="line-break" src="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/layout-graphics/line_darkgrey_1280x1.png" /> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> <div class="rowComponent aem-GridColumn aem-GridColumn--default--12"> <div class="row-container " style="min-height: px;"> <div class="mt-none mb-none" style="background-color:none; "> <div class="inner-wrap-indent px-3 px-md-5"> <div class="row-component_wrapper p-large"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="title aem-GridColumn aem-GridColumn--default--12"> <div class="title-comp mt-none mb-none font-black"> <div class="title-comp_wrapper"> <a class="title-link" id="additional-resources"></a> <div class="left "> <h5>Additional Resources</h5> </div> </div> </div> </div> <div class="columncontrol aem-GridColumn aem-GridColumn--default--12"> <div class="column-control col-12 px-0 mt-none mb-none "> <div class="column-control_wrapper" style="background:none"> <div class="column-control_wrapper_container25-25-25-25 clearfix gutter-large"> <div class="content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-rte aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte font-black "> <div class="image-rte_wrapper" style="background:none"> <div class="image-pos"> <a href="/en-US/alexa/branding/echo-guidelines" tabindex="0"> <div class="image-wrap d-flex align-items-center justify-content-start"> <picture> <source media="(min-width: 768px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/branding/alexa/echo-guidelines.height-200_jcBLBSJ.jpg/_jcr_content/renditions/cq5dam.web.1380.1380.webp"></source> <source media="(max-width: 767px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/branding/alexa/echo-guidelines.height-200_jcBLBSJ.jpg/_jcr_content/renditions/cq5dam.web.768.432.webp"></source> <img class="banner-image" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/branding/alexa/echo-guidelines.height-200_jcBLBSJ.jpg" /> </picture> </div> </a> </div> <div class="textHold yesTP"> <div class="text-wrap left "> <h6>ECHO</h6> </div> <div class="rte-text "><p>Echo Brand Guidelines</p> </div> </div> </div> </div></div> </div> </div> <div class="content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> </div> </div> <div class="content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> </div> </div> <div class="content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> </div> </div> <div class="footer iparsys parsys"> <div class="newpar new section"> </div> <div class="par iparys_inherited"> <div class="navigation-footer"> <footer> <a class="dpfBackToTopLink" href="#">Back To Top</a> <nav class="dpfNav accordionBN clearfix"> <div class="dpfWidth"> <div class="dpfnHideRightMargin"> <div> <div class="dpfnCol"> <div> <div class="dpfnGroup accrItem"> <div class="dpIconArrow accrHandle"></div> <h3><a>Alexa Skills Kit</a></h3> <ul> <div> <li><a href="https://developer.amazon.com/alexa-skills-kit">Alexa Skills Kit</a></li> <li><a href="https://developer.amazon.com/alexa-skills-kit/start">Get Started</a></li> <li><a href="https://developer.amazon.com/alexa-skills-kit/get-deeper">Get Deeper</a></li> <li><a href="https://developer.amazon.com/alexa-skills-kit/grow-your-business">Grow Your Business</a></li> <li><a href="https://developer.amazon.com/alexa-skills-kit/new">What's New</a></li> </div> </ul> </div> <div class="dpfnGroup accrItem"> <div class="dpIconArrow accrHandle"></div> <h3><a>ASK Resources</a></h3> <ul> <div> <li><a href="https://developer.amazon.com/en-US/alexa/trainings_and_workshops">Tutorials & Code Samples</a></li> <li><a href="https://developer.amazon.com/en-US/docs/alexa/documentation-home.html">Documentation</a></li> <li><a href="https://developer.amazon.com/alexa/skill-building-agencies">Skill-Building Agencies</a></li> </div> </ul> </div> </div> </div> <div class="dpfnCol"> <div> <div class="dpfnGroup accrItem"> <div class="dpIconArrow accrHandle"></div> <h3><a>Device Makers</a></h3> <ul> <div> <li><a href="https://developer.amazon.com/alexa/devices">Overview</a></li> </div> </ul> </div> <div class="dpfnGroup accrItem"> <div class="dpIconArrow accrHandle"></div> <h3><a>Alexa Built-in Devices</a></h3> <ul> <div> <li><a href="https://developer.amazon.com/alexa/devices/alexa-built-in">Overview</a></li> <li><a href="https://developer.amazon.com/alexa/devices/alexa-built-in/development-resources">Development Resources</a></li> <li><a href="https://developer.amazon.com/alexa/devices/alexa-built-in/business-resources">Business Resources</a></li> <li><a href="https://developer.amazon.com/alexa/devices/alexa-built-in/new">What's New</a></li> </div> </ul> </div> <div class="dpfnGroup accrItem"> <div class="dpIconArrow accrHandle"></div> <h3><a>Alexa Connected Devices</a></h3> <ul> <div> <li><a href="https://developer.amazon.com/alexa/devices/connected-devices">Overview</a></li> <li><a href="https://developer.amazon.com/alexa/devices/connected-devices/development-resources">Development Resources</a></li> <li><a href="https://developer.amazon.com/alexa/devices/connected-devices/business-resources">Business Resources</a></li> <li><a href="https://developer.amazon.com/alexa/devices/connected-devices/whats-new">What's New</a></li> </div> </ul> </div> <div class="dpfnGroup accrItem"> <div class="dpIconArrow accrHandle"></div> <h3><a>Solution Providers</a></h3> <ul> <div> <li><a href="https://developer.amazon.com/alexa/solution-providers">Overview</a></li> </div> </ul> </div> </div> </div> <div class="dpfnCol"> <div> <div class="dpfnGroup accrItem"> <div class="dpIconArrow accrHandle"></div> <h3><a>Agreements</a></h3> <ul> <div> <li><a href="https://developer.amazon.com/support/legal/da">Agreements and Terms</a></li> <li><a href="https://developer.amazon.com/support/legal/pml">Program Materials License Agreement</a></li> <li><a href="https://developer.amazon.com/support/legal/tou">Amazon Developers Services Portal Terms of Use</a></li> </div> </ul> </div> </div> </div> <div class="dpfnCol"> <div> <div class="dpfnGroup accrItem"> <div class="dpIconArrow accrHandle"></div> <h3><a>Community</a></h3> <ul> <div> <li><a href="http://alexa.design/slack">Alexa on Slack</a></li> </div> </ul> </div> <div class="dpfnGroup accrItem"> <div class="dpIconArrow accrHandle"></div> <h3><a>Blogs</a></h3> <ul> <div> <li><a href="https://developer.amazon.com/en-US/blogs/alexa/alexa-skills-kit">Alexa Skills Kit Blog</a></li> <li><a href="https://developer.amazon.com/en-US/blogs/alexa/device-makers">Device Makers Blog</a></li> <li><a href="https://developer.amazon.com/en-US/blogs/alexa/alexa-auto">Alexa Auto</a></li> <li><a href="https://www.amazon.science/tag/alexa">Alexa Science</a></li> <li><a href="https://aws.amazon.com/blogs/aws/">AWS Blog</a></li> </div> </ul> </div> <div class="dpfnGroup accrItem"> <div class="dpIconArrow accrHandle"></div> <h3><a>Support</a></h3> <ul> <div> <li><a href="https://developer.amazon.com/support/">Amazon Developer Support</a></li> <li><a href="https://developer.amazon.com/support/contact-us?subjectCategory=ALEXA">Contact Us</a></li> <li><a href="https://forums.developer.amazon.com/spaces/165/index.html">Stack Overflow</a></li> </div> </ul> </div> </div> </div> </div> </div> </div> </nav> <div class="dpfSocialLocal clearfix"> <div class="dpfWidth"> <div class="dpfSocial"> <span class="dpfSocialTitle"> Follow Us: </span> <a href="https://www.facebook.com/AlexaDevs/"> <img src="//ds6yc8t7pnx74.cloudfront.net/content/dam/shared/social/logo-facebook.png" /> </a> <a href="https://twitter.com/alexadevs"> <img src="//ds6yc8t7pnx74.cloudfront.net/content/dam/Twitter_X_Logo_31x31.png" /> </a> <a href="https://developer.amazon.com/blogs/alexa/"> <img src="//ds6yc8t7pnx74.cloudfront.net/content/dam/shared/social/logo-blog.png" /> </a> <a href="https://www.linkedin.com/showcase/amazon-alexa-developers/"> <img src="//ds6yc8t7pnx74.cloudfront.net/content/dam/shared/social/linkedin.png" /> </a> </div> </div> </div> </footer></div> <div class="rowComponent"> <div class="row-container " style="min-height: px;"> <div class="mt-none mb-none" style="background-color:#404951; "> <div class="inner-wrap-indent px-3 px-md-5"> <div class="row-component_wrapper p-large"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="columncontrol aem-GridColumn aem-GridColumn--default--12"> <div class="column-control col-12 px-0 mt-none mb-none "> <div class="column-control_wrapper" style="background:none"> <div class="column-control_wrapper_container25-25-25-25 clearfix gutter-large"> <div class="content-section gutter-large p-large"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-component aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte mt-none mb-extra-large"> <div class="image-rte_wrapper "> <div class="image-pos"> <a href="https://developer.amazon.com/alexa" target="_self" tabindex="0"></a> <div class="image-wrap d-flex align-items-center justify-content-center "> <picture> <source media="(min-width: 768px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/Amz_Alexa_Logo_RGB_WHITE.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <source media="(max-width: 767px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/Amz_Alexa_Logo_RGB_WHITE.png/_jcr_content/renditions/cq5dam.web.668.432.webp"></source> <img alt="Amazon Alexa" src="//ds6yc8t7pnx74.cloudfront.net/content/dam/Amz_Alexa_Logo_RGB_WHITE.png" /> </picture> </div> </div> </div> </div> </div> </div> </div> <div class="content-section gutter-large p-large"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-component aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte mt-large mb-none"> <div class="image-rte_wrapper "> <div class="image-pos"> <a href="https://business.amazon.com/en/work-with-us/enterprise" target="_self" tabindex="0"></a> <div class="image-wrap d-flex align-items-center justify-content-center "> <picture> <source media="(min-width: 768px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/miscellaneous-/ab.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <source media="(max-width: 767px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/miscellaneous-/ab.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <img alt="Amazon business" src="//ds6yc8t7pnx74.cloudfront.net/content/dam/miscellaneous-/ab.png" /> </picture> </div> </div> </div> </div> </div> </div> </div> <div class="content-section gutter-large p-large"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-component aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte mt-base mb-none"> <div class="image-rte_wrapper "> <div class="image-pos"> <a href="https://aws.amazon.com/" target="_self" tabindex="0"></a> <div class="image-wrap d-flex align-items-center justify-content-center "> <picture> <source media="(min-width: 768px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/temp-working-folder/subfooter-nav/AWS_logo_RGB_WHT._CB1506540482_.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <source media="(max-width: 767px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/temp-working-folder/subfooter-nav/AWS_logo_RGB_WHT._CB1506540482_.png/_jcr_content/renditions/cq5dam.web.668.432.webp"></source> <img alt="Amazon Web Services" src="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/temp-working-folder/subfooter-nav/AWS_logo_RGB_WHT._CB1506540482_.png" /> </picture> </div> </div> </div> </div> </div> </div> </div> <div class="content-section gutter-large p-large"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-component aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte mt-medium mb-none"> <div class="image-rte_wrapper "> <div class="image-pos"> <a href="https://developer.amazon.com/dash-services" target="_self" tabindex="0"></a> <div class="image-wrap d-flex align-items-center justify-content-center "> <picture> <source media="(min-width: 768px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/miscellaneous-/bp_logo.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <source media="(max-width: 767px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/miscellaneous-/bp_logo.png/_jcr_content/renditions/cq5dam.web.668.432.webp"></source> <img alt="Amazon Dash Replenishment" src="//ds6yc8t7pnx74.cloudfront.net/content/dam/miscellaneous-/bp_logo.png" /> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> <script src="//ds6yc8t7pnx74.cloudfront.net/etc.clientlibs/developer-portal/clientlibs/dependencies.min.js"></script> <script src="//ds6yc8t7pnx74.cloudfront.net/etc.clientlibs/developer-portal/clientlibs/main.min.js"></script> </body> </div> </div> </div> </div> <footer class="dante-footer"> <div class="container-fluid p-0"> <div class="d-flex flex-row align-items-start dante-footer-row"> <div class="flex-column"> <div id="localizationSelector" class="dropup"> <a id="localizationSelectorLink" class="dropdown-toggle" href="#" data-toggle="dropdown" role="button" aria-haspopup="true" aria-expanded="false"> <i class="localizationIcon align-middle"></i> <span class="align-middle"> English (US) </span> </a> <ul class="dropdown-menu localizerSelectorMenu" aria-labelledby="localizationSelectorLink"> <a href="#" onclick='updateLocale("en_AU")'> <li class="w-100"> <span class="ml-3">English (ANZ)</span> </li> </a> <a href="#" onclick='updateLocale("en_GB")'> <li class="w-100"> <span class="ml-3">English (UK)</span> </li> </a> <a href="#" onclick='updateLocale("en_IN")'> <li class="w-100"> <span class="ml-3">English (India)</span> </li> </a> <a href="#" onclick='updateLocale("ja_JP")'> <li class="w-100"> <span class="ml-3">Japanese (日本語)</span> </li> </a> <a href="#" onclick='updateLocale("fr_FR")'> <li class="w-100"> <span class="ml-3">French (Français)</span> </li> </a> <a href="#" onclick='updateLocale("it_IT")'> <li class="w-100"> <span class="ml-3">Italian (Italiano)</span> </li> </a> <a href="#" onclick='updateLocale("de_DE")'> <li class="w-100"> <span class="ml-3">German (Deutsch)</span> </li> </a> <a href="#" onclick='updateLocale("es_ES")'> <li class="w-100"> <span class="ml-3">Spanish (España)</span> </li> </a> <a href="#" onclick='updateLocale("es_MX")'> <li class="w-100"> <span class="ml-3">Spanish (México)</span> </li> </a> <a href="#" onclick='updateLocale("pt_BR")'> <li class="w-100"> <span class="ml-3">Portuguese (Brasil)</span> </li> </a> <a href="#" onclick='updateLocale("ar_SA")'> <li class="w-100"> <span class="ml-3">Arabic (العربية)</span> </li> </a> </ul> </div> </div> <div class="flex-column ml-auto"> <div class="d-flex flex-row ml-auto flex-wrap pb-1 align-middle justify-content-end"> <div class="flex-column"> <span class="dante-copyright-tag">© 2010 - 2024, Amazon.com, Inc. or its affiliates. All Rights Reserved.</span> </div> <div class="flex-column flex-wrap pl-3 pr-0 pb-1 d-none d-lg-inline"> <div class="footer-links"> <a href="https://developer.amazon.com/terms-and-agreements" target="_blank"> Terms </a> <a href="/alexa/alexa-developer-documentation-welcome" target="_blank"> Docs </a> <a href="https://stackoverflow.com/tags/alexa-skills-kit" target="_blank"> Stack Overflow </a> <a href="https://developer.amazon.com/blogs/alexa" target="_blank"> Blog </a> <a href="https://developer.amazon.com/alexa" target="_blank"> Alexa Developer Home </a> </div> </div> </div> </div> </div> <div class="d-flex flex-row dante-footer-row d-inline d-lg-none pb-2"> <div class="footer-links d-flex justify-content-end"> <a href="https://developer.amazon.com/terms-and-agreements" target="_blank"> Terms </a> <a href="/alexa/alexa-developer-documentation-welcome" target="_blank"> Docs </a> <a href="https://stackoverflow.com/tags/alexa-skills-kit" target="_blank"> Stack Overflow </a> <a href="https://developer.amazon.com/blogs/alexa" target="_blank"> Blog </a> <a href="https://developer.amazon.com/alexa" target="_blank"> Alexa Developer Home </a> </div> </div> </div> </footer> </div>    <script src="https://m.media-amazon.com/images/G/01/alexa-blueprints/jquery-3.3.1.min._CB1518646291_.js"></script> <script src="https://m.media-amazon.com/images/G/01/ASK/rosie-v2/js/bootstrap.bundle._CB476904092_.js"></script> <script src="/alexa/console/ask/dante/static/js/app.js"></script> </body> </html>

CINXE.COM

Alexa Brand Guidelines