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<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width"/><link rel="icon" type="image/x-icon" href="https://images.prismic.io/atomichealth/640e9740-e528-46d4-853e-42f70a540d75_favicon.png?auto=compress,format"/><title>Endear Health - Atomic Health</title><meta name="robots" content="index,follow"/><meta name="description" content="We’re an accomplished group of designers, builders and storytellers working with leading companies towards a better future for healthcare. We’re a trusted design partner to leading healthcare companies at the forefront of innovation and impact. We design beautiful products, brands and experiences at the intersection of healthcare and technology."/><meta property="og:title" content="Endear Health - Atomic Health"/><meta property="og:description" content="We’re an accomplished group of designers, builders and storytellers working with leading companies towards a better future for healthcare. 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style="display:none;visibility:hidden"></iframe></noscript><div id="__next"><div id="layout" class="relative selection:bg-blue selection:text-white" data-device="desktop"><div class="fixed hidden lg:flex py-[3.6vmax] top-0 left-0 mix-blend-difference h-[100dvh] w-[5vmax] z-20 items-end" id="sidebar"><div class="flex flex-col items-center w-full gap-[1.5vmax]" data-exit-animation="true"><a href="https://x.com/atomicdothealth" class="flex justify-center items-center w-[3vmax] h-[3vmax] p-[0.75vmax]" data-cursor-link="true" target="_blank" rel="noreferrer"><div class="relative h-full w-full"><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="https://atomichealth.cdn.prismic.io/atomichealth/1270d2c1-71da-4238-94ce-910e43177875_x-twitter.svg"/></div></a><a href="https://www.linkedin.com/company/atomichealth/" class="flex justify-center items-center w-[3vmax] h-[3vmax] 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border text-body px-[2vmax] md:px-[1.5vmax] py-[1.5vmax] md:py-[.7vmax] gap-[.5vmax] text-white lg:px-[2.5vmax]"><span class="block overflow-hidden relative hover-link"><span class="block transition-transform duration-500 origin-top-left hover-link-text">Work with us</span><span class="block absolute translate-y-[100%] tracking-wide transition-transform origin-top-left duration-500 rotate-12 top-0 italic hover-link-text">Work with us</span></span></button></a><div class="lg:hidden flex items-center justify-center shrink-0 pointer-events-auto" id="mobile-menu-button" data-cursor-link="true"></div></header><div id="scroll-wrapper" class="overflow-y-scroll h-[100dvh] noscrollbar" style="scrollbar-width:none"><div id="smooth-content" style="scrollbar-width:none" class="noscrollbar"><div class="pt-[12vmax] section-default bg-white relative z-10 w-screen" data-exit-animation="true"><div class="flex flex-col md:flex-row gap-[3vmax] md:gap-[2vmax]"><h1 class="text-display-1 flex-1" data-title="true"><span class="block break-all" data-title-line="true"><span class="italic">Endear Health</span></span></h1><div class="flex flex-col gap-[2vmax] items-start"><div class="flex flex-col gap-[.5vmax]"><span class="block text-body">Visual identity system</span><span class="block text-body">Website design and development</span><span class="block text-body">Design system</span><span class="block text-body">UX/UI Design</span></div><span class="inline-block text-body relative group/link font-light"><a href="https://www.endearhealth.com/" target="_blank" rel="noreferrer" data-cursor-link="true">Visit website</a><span class="group-hover/link:scale-x-0 transition-transform duration-300 origin-right absolute left-0 right-0 bottom-0 h-[1px] bg-dark delay-200 group-hover/link:delay-0"></span><span class="group-hover/link:scale-x-100 scale-x-0 group-hover/link:delay-200 transition-transform duration-300 origin-left absolute left-0 right-0 bottom-0 h-[1px] bg-dark"></span></span></div></div><div class="w-full h-[80vw] md:h-[40vw] mt-[3vmax] overflow-hidden bg-grey/10"><div class="relative h-[120%]"><img alt="" fetchpriority="high" decoding="async" data-nimg="fill" class="object-cover opacity-0" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65ae662c38f662e9dd2122cb_endear-FlatIphoneIpad.jpg%3Fauto%3Dformat%2Ccompress&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65ae662c38f662e9dd2122cb_endear-FlatIphoneIpad.jpg%3Fauto%3Dformat%2Ccompress&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65ae662c38f662e9dd2122cb_endear-FlatIphoneIpad.jpg%3Fauto%3Dformat%2Ccompress&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65ae662c38f662e9dd2122cb_endear-FlatIphoneIpad.jpg%3Fauto%3Dformat%2Ccompress&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65ae662c38f662e9dd2122cb_endear-FlatIphoneIpad.jpg%3Fauto%3Dformat%2Ccompress&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65ae662c38f662e9dd2122cb_endear-FlatIphoneIpad.jpg%3Fauto%3Dformat%2Ccompress&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65ae662c38f662e9dd2122cb_endear-FlatIphoneIpad.jpg%3Fauto%3Dformat%2Ccompress&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65ae662c38f662e9dd2122cb_endear-FlatIphoneIpad.jpg%3Fauto%3Dformat%2Ccompress&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65ae662c38f662e9dd2122cb_endear-FlatIphoneIpad.jpg%3Fauto%3Dformat%2Ccompress&w=3840&q=75"/></div></div></div><div class="section-default bg-white relative z-10 w-screen py-[8vmax] md:py-[12vmax] flex flex-col gap-[6vmax]" data-exit-animation="true"><div class="flex flex-col md:flex-row justify-between gap-[3vmax] md:gap-[15vmax]"><h3 class="text-grey whitespace-nowrap italic text-[3.6vmax] md:text-med">Problem</h3><p class="flex-1 text-h4 md:text-small font-light text-dark flex flex-col gap-[2vmax]"><span class="block">Endear Health helps older adults more easily engage with their Medicare plan and benefits. They came to us with two goals, the first of which was to define their brand and visual identity. Second, they aimed to launch a purpose-built, intuitive app experience designed for value-based care. Our design approach focused on accessibility for older adults while accommodating white-label requirements for their payor and provider clients.</span></p></div><div class="flex flex-col md:flex-row justify-between gap-[3vmax] md:gap-[15vmax]"><h3 class="text-grey whitespace-nowrap italic text-[3.6vmax] md:text-med">Solution</h3><p class="flex-1 text-h4 md:text-small font-light text-dark flex flex-col gap-[2vmax]"><span class="block">Our approach to Endear Health's brand development began with crafting a distinctive logo and brand identity that set them apart, aiding in their successful market launch with a simple and effective website.</span><span class="block">As they developed their platform UI/UX, we embarked on a comprehensive research phase, delving into a deep understanding of user goals, preferences and pathways. This collaborative journey with Endear Health led us to design a scalable platform, tailored to function seamlessly across diverse payor brands and configurations, ensuring a user-centric experience that resonates with their target demographic.</span></p></div><div class="flex flex-col gap-[2vmax] py-[6vmax]"><div class="grid gap-[2vmax]" style="grid-template-columns:repeat(2,1fr)"><div class="relative" style="aspect-ratio:1 / 1;background:rgb(58,137,255)"><img alt="" loading="lazy" decoding="async" data-nimg="fill" class="object-cover w-full h-full opacity-0" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65b1277c615e73009ec3e39c_CaseStudy_Brand.png%3Fauto%3Dformat%2Ccompress&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65b1277c615e73009ec3e39c_CaseStudy_Brand.png%3Fauto%3Dformat%2Ccompress&w=750&q=75 750w, 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/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65ae6f5d38f662e9dd21232b_endear-library.png%3Fauto%3Dformat%2Ccompress&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65ae6f5d38f662e9dd21232b_endear-library.png%3Fauto%3Dformat%2Ccompress&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65ae6f5d38f662e9dd21232b_endear-library.png%3Fauto%3Dformat%2Ccompress&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65ae6f5d38f662e9dd21232b_endear-library.png%3Fauto%3Dformat%2Ccompress&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65ae6f5d38f662e9dd21232b_endear-library.png%3Fauto%3Dformat%2Ccompress&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65ae6f5d38f662e9dd21232b_endear-library.png%3Fauto%3Dformat%2Ccompress&w=3840&q=75"/></div></div><div class="grid gap-[2vmax]" style="grid-template-columns:repeat(1,1fr)"><div class="relative" style="aspect-ratio:2864 / 1273;background:rgb(58,137,255)"><img alt="" loading="lazy" decoding="async" data-nimg="fill" class="object-cover w-full h-full opacity-0" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65708cb4531ac2845a25bf47_EndearHealthWeb.png%3Fauto%3Dformat%2Ccompress&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65708cb4531ac2845a25bf47_EndearHealthWeb.png%3Fauto%3Dformat%2Ccompress&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65708cb4531ac2845a25bf47_EndearHealthWeb.png%3Fauto%3Dformat%2Ccompress&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65708cb4531ac2845a25bf47_EndearHealthWeb.png%3Fauto%3Dformat%2Ccompress&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65708cb4531ac2845a25bf47_EndearHealthWeb.png%3Fauto%3Dformat%2Ccompress&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65708cb4531ac2845a25bf47_EndearHealthWeb.png%3Fauto%3Dformat%2Ccompress&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65708cb4531ac2845a25bf47_EndearHealthWeb.png%3Fauto%3Dformat%2Ccompress&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65708cb4531ac2845a25bf47_EndearHealthWeb.png%3Fauto%3Dformat%2Ccompress&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fatomichealth%2F65708cb4531ac2845a25bf47_EndearHealthWeb.png%3Fauto%3Dformat%2Ccompress&w=3840&q=75"/></div></div></div><div class="flex flex-col md:flex-row justify-between gap-[3vmax] md:gap-[15vmax]"><h3 class="text-grey whitespace-nowrap italic text-[3.6vmax] md:text-med">Results</h3><p class="flex-1 text-h4 md:text-small font-light text-dark flex flex-col gap-[2vmax]"><span class="block [&>a]:underline">During our collaboration with Endear Health, we focused on creating a scalable, user-centered platform experience, resulting in both mobile and desktop applications for various Medicare Advantage plans. With a recently secured funding round and a sophisticated platform approach, Endear Health is uniquely positioned to improve the Medicare experience with innovative engagement solutions, purposefully built for an aging population.</span></p></div><div class="flex flex-col items-center gap-[2vmax] w-full"><div class="text-semibig w-full sm:w-[80%] md:w-[70%] text-center font-light" data-lines="true" data-lines-start="bottom bottom"><span data-line="true" class="block">“Atomic has been a key design partner since our founding — helping us not only create an incredible product experience, but also a scalable design system perfectly aligned with our go-to-market strategy.”</span></div><div class="text-grey text-h4 md:text-body text-center">Chris Boudreaux, CEO and Co-Founder</div></div><div class="flex flex-col relative items-end py-[3vmax]"><div class="relative group/nextlink"><div class="mt-[2vmax] flex items-center text-big gap-[1.2vmax] italic"><p class="">DNAnexus </p><span 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