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The NCAA Basketball Championships | 16 | March Madness goes global | B
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_nghost-sc148=""><!----><core-lib-header _ngcontent-sc148="" _nghost-sc71=""><header _ngcontent-sc71=""><!----><div _ngcontent-sc71="" class="navbar navbar-site alternate-nav"><div _ngcontent-sc71="" class="container main-header"><div _ngcontent-sc71="" class="navbar-header"><!----></div><!----><ul _ngcontent-sc71="" role="none" class="nav navbar-nav pull-right"><li _ngcontent-sc71=""></li><li _ngcontent-sc71=""><!----></li><li _ngcontent-sc71=""><!----></li></ul><!----><!----><!----><!----></div></div></header><!----><div _ngcontent-sc71=""><!----><!----></div><!----><!----><!----></core-lib-header></shared-lib-header-wrapper><main _ngcontent-sc150="" id="main-content" class="body-container content"><router-outlet _ngcontent-sc150=""></router-outlet><product-product-detail _nghost-sc179=""><!----><div _ngcontent-sc179="" class="prod-detail-container"><div _ngcontent-sc179="" class="container"><!----><shared-lib-breadcrumbs _ngcontent-sc179="" _nghost-sc100=""><div _ngcontent-sc100="" 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Click here to navigate to respective pages.</p><!----></div></shared-lib-breadcrumbs><!----><div _ngcontent-sc179="" class="row row-no-gutters" id="version_maincontainer"><div _ngcontent-sc179="" role="region" aria-label="Parent Product Description" class="product-details col-md-9 col-xs-12 rm-left-margin"><div _ngcontent-sc179="" class="product-banner-details"><product-metadata-wrapper _ngcontent-sc179=""><div class="banner-container"><div class="upper-section"><div class="product-content-type hidden-lg hidden-md hidden-sm"><p>Chapter</p><!----><!----></div><!----><div class="col-md-3 col-sm-3 col-xs-12 leftBookImage"><shared-lib-cover-image class="coverimage productPage" _nghost-sc104=""><div _ngcontent-sc104="" class="product-cover-image product-cover-image-portrait"><img _ngcontent-sc104="" class="product-image" alt="The NCAA Basketball Championships" title="The NCAA Basketball Championships" src="https://images.tandf.co.uk/common/jackets/crclarge/978131568/9781315680521.jpg"><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----><div _ngcontent-sc104="" class="circle-spinner"><img _ngcontent-sc104="" src="assets/img/loading.svg" alt="loading" class="loader"></div><!----></div></shared-lib-cover-image><shared-lib-access-indicator _nghost-sc153="" class="remove-margin"><div _ngcontent-sc153="" class="access-indicator-wrapper"><!----></div></shared-lib-access-indicator><!----><!----></div><!----><div class="col-xs-12 rightBookDesc left-space col-md-9 col-sm-9"><div class="blue-banner productPageClass"><div class="product-content-type hidden-xs"><p>Chapter</p><!----><!----></div><!----><!----><shared-lib-product-titles class="product-title-container" _nghost-sc110=""><div _ngcontent-sc110="" class="wrapper"><h1 _ngcontent-sc110="" class="product-banner-title"> The NCAA Basketball Championships </h1><!----><!----><p _ngcontent-sc110="" id="bookTitle" hidden="">DOI link for The NCAA Basketball Championships</p><p _ngcontent-sc110="" id="bookName" hidden="">The NCAA Basketball Championships</p><!----><!----><!----><!----><!----></div><div _ngcontent-sc110="" class="product-banner-subtitle">March Madness goes global </div><!----></shared-lib-product-titles><!----></div><product-metadata class="product-detail-container" _nghost-sc157=""><div _ngcontent-sc157="" class="product-citation-conatiner"><div _ngcontent-sc157="" class="product-details"><shared-lib-product-authors _ngcontent-sc157="" _nghost-sc151=""><div _ngcontent-sc151="" class="product-banner-publish mt-5"><span _ngcontent-sc151="" class="product-banner-author">By</span><!----><span _ngcontent-sc151="" class="product-banner-author-name"><!----><a _ngcontent-sc151="" href="/search?contributorName=Bryan E. Denham&contributorRole=author&redirectFromPDP=true&context=">Bryan E. Denham</a><!----><!----><!----><!----><!----><!----><!----><!----><!----><!----></span><!----><!----><!----><!----><!----><!----><!----><!----></div><!----></shared-lib-product-authors><!----><!----><div _ngcontent-sc157="" class="parent-navigation"><span _ngcontent-sc157="" class="product-book-text">Book</span><a _ngcontent-sc157="" id="gtm-parent-product" aria-label="Parent Product link" aria-describedby="parent_product_link" class="product-book-link" href="" target="">Sport, Media and Mega-Events</a><p _ngcontent-sc157="" id="parent_product_link" hidden=""> Click here to navigate to parent product. </p></div><!----><!----><!----><div _ngcontent-sc157=""><shared-lib-product-more-details _ngcontent-sc157="" _nghost-sc152=""><div _ngcontent-sc152="" class="product-banner-publication"><div _ngcontent-sc152=""><div _ngcontent-sc152="" class="display-row"><span _ngcontent-sc152="" class="display-label">Edition </span><span _ngcontent-sc152="" class="product-ryt-detail">1st Edition</span><!----><!----></div><!----></div><div _ngcontent-sc152=""><div _ngcontent-sc152="" class="display-row"><span _ngcontent-sc152="" class="display-label">First Published </span><span _ngcontent-sc152="" class="product-ryt-detail">2017</span><!----><!----></div><!----></div><div _ngcontent-sc152=""><div _ngcontent-sc152="" class="display-row"><span _ngcontent-sc152="" class="display-label">Imprint </span><span _ngcontent-sc152="" class="product-ryt-detail">Routledge</span><!----><!----></div><!----></div><div _ngcontent-sc152=""><!----></div><div _ngcontent-sc152=""><div _ngcontent-sc152="" class="display-row"><span _ngcontent-sc152="" class="display-label">Pages </span><span _ngcontent-sc152="" class="product-ryt-detail">15</span><!----><!----></div><!----></div><div _ngcontent-sc152=""><div _ngcontent-sc152="" class="display-row"><span _ngcontent-sc152="" class="display-label">eBook ISBN </span><span _ngcontent-sc152="" class="product-ryt-detail">9781315680521</span><!----><!----></div><!----></div><div _ngcontent-sc152=""><!----></div><!----></div><!----><!----></shared-lib-product-more-details><!----></div></div><!----><div _ngcontent-sc157="" class="citation"><span _ngcontent-sc157=""><button _ngcontent-sc157="" aria-label="Share" id="openShare" data-gtm="gtm-social-sharing" class="citation-container" aria-expanded="false"><span _ngcontent-sc157="" aria-haspopup="true" data-toggle="modal" data-target="#export-share" data-gtm="gtm-social-sharing" class="open-export-citation"><span _ngcontent-sc157="" class="icon-container"><img _ngcontent-sc157="" src="assets/icon/share.svg" width="100%" height="100%" alt="Share" aria-hidden="true" data-gtm="gtm-social-sharing"></span></span><div _ngcontent-sc157="" class="ctText">Share</div></button><!----></span><span _ngcontent-sc157=""><!----></span><!----></div></div><!----></product-metadata><!----><!----></div></div><!----><!----></div></product-metadata-wrapper></div><product-data-wrapper _ngcontent-sc179="" class="container" _nghost-sc172=""><div _ngcontent-sc172="" class="product-data-wrapper-container"><product-content-wrapper _ngcontent-sc172="" class="product-tab-content" _nghost-sc169=""><div _ngcontent-sc169=""><!----><!----><product-about-book _ngcontent-sc169="" id="contents" class="about-book"><div data-gtm="gtm-expand-about-product"><h2 class="abstract-text"> ABSTRACT </h2><!----><div id="collapseContent" class="book-content"><div><p><p>This chapter examines March Madness as a mega media event that includes both male and female athletes performing in the elite ranks of sport. It explains how the men's and women's NCAA tournaments have contributed to the global expansion of basketball, which in turn has impacted the rosters of teams that compete each year, and by extension, the content of televised sport. In the United States, individuals frequently attend sporting events in person, but those living in other parts of the world may experience such events solely through media channels. To qualify for an NCAA basketball tournament, a team must win its conference tournament or receive an at-large bid. Before starring with the Houston Rockets in the National Basketball Association (NBA), Hakeem Olajuwon played in three Final Fours with the University of Houston Cougars, becoming a consensus All-American in 1984. 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Wenner and Andrew C. Billings&q;,&q;year&q;:2017,&q;statement&q;:&q;漏 2017 selection and editorial matter, Lawrence A. Wenner and Andrew C. Billings; individual chapters, the contributors&q;},&q;edition&q;:1,&q;doiRegistrationStatus&q;:false,&q;firstPublishedYear&q;:&q;2017&q;,&q;plannedPublicationDate&q;:&q;2017-03-27T00:00:00.000Z&q;,&q;abstracts&q;:[{&q;type&q;:&q;xml&q;,&q;position&q;:0,&q;caption&q;:null,&q;transcript&q;:null,&q;textType&q;:&q;enriched&q;,&q;value&q;:&q;&l;p&g;This chapter examines March Madness as a mega media event that includes both male and female athletes performing in the elite ranks of sport. It explains how the men&s;s and women&s;s NCAA tournaments have contributed to the global expansion of basketball, which in turn has impacted the rosters of teams that compete each year, and by extension, the content of televised sport. In the United States, individuals frequently attend sporting events in person, but those living in other parts of the world may experience such events solely through media channels. To qualify for an NCAA basketball tournament, a team must win its conference tournament or receive an at-large bid. Before starring with the Houston Rockets in the National Basketball Association (NBA), Hakeem Olajuwon played in three Final Fours with the University of Houston Cougars, becoming a consensus All-American in 1984. Indeed, during the 1980s, just two additional athletes from African nations played college basketball in the United States.&l;/p&g;&q;}],&q;citation&q;:&q;Denham, B.E. (2017). The NCAA Basketball Championships: March Madness goes global. Sport, Media and Mega-Events (pp. 232-246). 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