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class="et_search_outer"> <div class="container et_search_form_container"> <form role="search" method="get" class="et-search-form" action="https://blog.speakerengage.com/"> <input type="search" class="et-search-field" placeholder="Search …" value="" name="s" title="Search for:" /> </form> <span class="et_close_search_field"></span> </div> </div> </header>  <div id="et-main-area"> <div id="main-content"> <div class="container"> <div id="content-area" class="clearfix"> <div id="left-area"> <article id="post-5198" class="et_pb_post post-5198 post type-post status-publish format-standard has-post-thumbnail hentry category-business category-co-sell-webinar category-event-industry category-marketing category-microsoft category-virtual-events tag-co-sell tag-co-sell-with-microsoft tag-speaker-engage tag-tools"> <a class="entry-featured-image-url" href="https://blog.speakerengage.com/top-5-essential-tools-for-running-online-events/"> <img src="https://blog.speakerengage.com/wp-content/uploads/2022/02/top-view-of-manager-woman-analyzing-financial-paperwork-strategy-typing-expertise-on-laptop-1080x675.jpg" alt="Top 5 essential tools for running an event your company needs" class="" width='1080' height='675' /> </a> <h2 class="entry-title"><a href="https://blog.speakerengage.com/top-5-essential-tools-for-running-online-events/">Top 5 essential tools for running an event your company needs</a></h2> <p class="post-meta"><span class="published">Feb 8, 2022</span> | <a href="https://blog.speakerengage.com/category/business/" rel="category tag">Business</a>, <a href="https://blog.speakerengage.com/category/co-sell-webinar/" rel="category tag">Co-Sell Webinar</a>, <a href="https://blog.speakerengage.com/category/event-industry/" rel="category tag">Event Industry</a>, <a href="https://blog.speakerengage.com/category/marketing/" rel="category tag">Marketing</a>, <a href="https://blog.speakerengage.com/category/microsoft/" rel="category tag">Microsoft</a>, <a href="https://blog.speakerengage.com/category/virtual-events/" rel="category tag">Virtual Events</a></p><div class="et_pb_section et_pb_section_2 et_section_regular"> <div class="et_pb_row et_pb_row_2"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_1 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">The world has gone online. How are you planning your events now?</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Since the global pandemic started, SaaS and cloud solution companies have experienced unprecedented growth. And it seems that they will continue doing so.</span></p> <p><span style="font-weight: 400;">Unfortunately for us, the pandemic came to stay, and the future looks online.</span></p> <p><span style="font-weight: 400;">This brings to the table whole new opportunities for businesses to grow, and it’s the perfect time to think about embarking on an adventure with your own online business.</span></p> <p><span style="font-weight: 400;">This applies to online events. Online events are now one of the best options to promote your business, generate new leads, and create new connections.</span></p> <p><span style="font-weight: 400;">Now ask yourself the following questions: When is the date for your next online event? Well, just considering that you’re into the online event game.</span></p> <p><span style="font-weight: 400;">If you’re not, don’t panic. It’s not too late. We’re here to help you catch the wave on time. </span></p> <p><span style="font-weight: 400;">We created this blog post to vanish your worries and fears about planning and running online events. And we’ve come up with five </span><b>essential tools for event management</b><span style="font-weight: 400;"> you and your company need.</span></p> <p> </p> <h2><b>Let’s start from the beginning: Follow-up and planning.</b></h2></div> </div> <div class="et_pb_module et_pb_image et_pb_image_0"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/02/man-having-an-online-meeting-for-work-scaled.jpg" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_2 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p> </p> <p><span style="font-weight: 400;">Before you dive deep into the whole planning and running of an event, one may think that the first thing you need is a plan. Do you agree with me?</span></p> <p><span style="font-weight: 400;">Our mission is to make things easier for you.</span></p> <p><span style="font-weight: 400;">Forget about complex Excel spreadsheets and having the information scattered all over your hard drive (or cloud service).</span></p> <p><span style="font-weight: 400;">One thing we love about Airtable is its flexibility. You can create databases, tasks lists, schedules, all in one place.</span></p> <p><span style="font-weight: 400;">Also, it gives you the option to create new interfaces and grid views for those who are more visually functional.</span></p> <p><span style="font-weight: 400;">Collaboration is the name of the game for Airtable. You can connect with other collaborators and share your content. Everyone gets updated with the information.</span></p> <p><span style="font-weight: 400;">Another great feature is the ability to integrate other services into Airtable. Now you can connect with Asana, Dropbox, Eventbrite, LinkedIn, Google Calendar & Gmail, Slack, and so many others.</span></p> <p><span style="font-weight: 400;">You can sign-up for free for individuals or small teams by visiting their </span><a href="https://www.airtable.com/"><span style="font-weight: 400;">website</span></a><span style="font-weight: 400;">.</span></p> <p> </p> <h2><b>You need to manage the ticket sales for registrations for your event.</b></h2></div> </div> <div class="et_pb_module et_pb_image et_pb_image_1"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/02/Captura-de-Pantalla-2022-02-08-a-las-11.58.23-a.-m..png" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_3 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><a href="https://www.eventbrite.com/"><span style="font-weight: 400;">Eventbrite</span></a><span style="font-weight: 400;"> is our favorite service for selling tickets for your events. </span></p> <p><span style="font-weight: 400;">It’s super user-friendly and has many features that you’ll find extremely useful when going through this step of your event management.</span></p> <p><span style="font-weight: 400;">With Eventbrite, you can create the landing page for your event with a direct link to the streaming service you’re using. It has Zoom integrated by default, but you can specify the link to other services like Remo or Microsoft Teams.</span></p> <p><span style="font-weight: 400;">You also don’t have to worry about considering making it a free or paid event. Eventbrite will give you both options to choose from.</span></p> <p><span style="font-weight: 400;">Another great feature that will help you with your marketing strategy is creating discount codes for people to use when purchasing tickets.</span></p> <p> </p> <h2><b>Don’t forget about your presentation.</b></h2> <p> </p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_2"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/02/young-team-leader-in-big-corporation-briefing-coworkers-pointing-at-graph-meeting-corporate-staff-scaled.jpg" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_4 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">If you’re having an event, that means you have content to share, right? </span><a href="https://www.beautiful.ai/"><span style="font-weight: 400;">Beautiful.ia</span></a><span style="font-weight: 400;"> is a great option.</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Although it is paid, the amount of time you will save using Beautiful.ia will make it worth it.</span></p> <p><span style="font-weight: 400;">Mainly because you can work with your entire team. Perfect for collaboration.</span></p> <p><span style="font-weight: 400;">Beautiful.ia offers you tons of gorgeous and curated slides templates, so you don’t waste any time designing your slides from scratch.</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">But you can go even further. It also offers you presentation templates! Just make a few tweaks and adjustments and get your presentation ready in no time.</span></p> <p> </p> <h2><b>Create beautiful visuals for your promotional content</b></h2> <p> </p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_3"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/02/hands-of-graphic-designers-using-laptop-and-digital-tablet-scaled.jpg" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_5 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">This one is an easy one to recommend. Forget about spending crazy amounts of money on designing companies for your promotional content and visual creatives.</span></p> <p><span style="font-weight: 400;">And yes, we’re talking about </span><a href="https://www.canva.com/"><span style="font-weight: 400;">Canva</span></a><span style="font-weight: 400;">. You can do fantastic work with your creatives using this incredible service.</span></p> <p><span style="font-weight: 400;">And the best part? You can create a free account and start working. That’s it! However, it has some limitations.</span></p> <p><span style="font-weight: 400;">If you want to have complete control of the creative process and access tons of resources, you can also get a paid subscription.</span></p> <p><span style="font-weight: 400;">If you have a team or a group of friends who want to use Canva, you can pay their monthly subscription divided into members. Saving money is music to our ears.</span></p> <p> </p> <h2><b>Manage your email communications—and more!</b></h2> <p> </p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_4"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/02/inbox-communication-notification-e-mail-mail-concept-scaled.jpg" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_6 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">We left the best for the end.</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">The speakers are one of the most critical aspects of an event in general (it doesn’t matter if it’s in person or online).</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">And if you have managed an event previously, online or not, you know it can turn into absolute madness.</span></p> <p><span style="font-weight: 400;">If you have run an event in the past, you know how chaotic and time-consuming can be to manage the communications for your event.</span></p> <p><span style="font-weight: 400;">You have to create a contact list database, organize them by sessions, create your emails one by one, follow up on their response, connect with your attendees, and the list goes on and on.</span></p> <p><span style="font-weight: 400;">That indeed requires several platforms and services to carry one. And that translates into investing time learning how to use each one of these platforms.</span></p> <p> </p> <h2><b>Speaker Engage: The one solution to rule them all</b></h2> <p> </p> <p><span style="font-weight: 400;">Luckily for us, we have </span><a href="https://www.speakerengage.com/"><span style="font-weight: 400;">Speaker Engage</span></a><span style="font-weight: 400;">. Speaker Engage is the all-in-one event automation platform. And it for sure must have its place in our top 5 essential tools for event management list.</span></p> <p><span style="font-weight: 400;">But what exactly is a communications engine? Let’s take a look at some of the Speaker Engage’s features:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You can manage multiple events at the same time.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You can link the registration website to the events you’re creating.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You can create application forms for event speakers. And you can set up a database for your speakers with all their information!</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You can create email templates for your communications.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You can add resources for your emails.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You can manage all of your speakers and send invitation emails within the platform.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You can automate and schedule emails and save time with your speaker curation.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">And much more!</span></li> </ul> <p><span style="font-weight: 400;">Speaker Engage is a real game-changer for speaker curation and email communications. The old Excel spreadsheet days are gone for good.</span></p> <p> </p> <h2><b>BONUS: The Ultimate Co-Sell Event Planning Toolkit</b></h2> <p> </p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_5"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/02/top-view-notebook-with-checklist-on-desk-scaled.jpg" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_7 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">We couldn’t let you leave without a final surprise.</span></p> <p><span style="font-weight: 400;">Although this is not a platform or a service, our </span><b>Ultimate Co-Sell Event Planning Toolkit</b><span style="font-weight: 400;"> is, without a doubt, an essential tool for event management.</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">It is good to have all of the tools you need for managing an event, right? But, what do you do next? What are the next steps, and how do you plan and run an event?</span></p> <p><span style="font-weight: 400;">Well, we thought about it, and guess what? We’ve solved that problem for you.</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">With all of our years of experience planning, running, and managing live events, we’ve come up with a solution that will get you on track for your events in no time, especially if you’re looking to plan your next Co-Sell event.</span></p> <p><span style="font-weight: 400;">Not convinced yet? Let us list five reasons why you need this essential tool for event management and why it gives you a complete insight on every step of making a Co-Sell Webinar.</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">With this toolkit, you’ll be able to:</span><b> </b></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Set up your co-sell webinar plan.</b></li> <li style="font-weight: 400;" aria-level="1"><b>Set up your co-sell webinar communications engine.</b></li> <li style="font-weight: 400;" aria-level="1"><b>Set up your co-sell webinar registration platform.</b></li> <li style="font-weight: 400;" aria-level="1"><b>Develop your co-sell webinar creatives and presentation</b></li> <li style="font-weight: 400;" aria-level="1"><b>Publicize your Co-Sell Webinar.</b></li> </ul> <p><span style="font-weight: 400;">Sounds good! Keep reading to find out how to get it at a very special price. </span></p> <p> </p> <h2><b>Conclusion</b></h2> <p> </p> <p><span style="font-weight: 400;">Now that you have the Swiss army for essential tools for event management, no one can stop you.</span></p> <p><span style="font-weight: 400;">First, you have a great tool to serve you as a communications engine. Time is money, and we know it. Speaker Engage is the best tool for two of the most time-consuming event management processes: email communications and speaker curation.</span></p> <p><span style="font-weight: 400;">You can visit the Speaker Engage </span><a href="https://www.speakerengage.com/"><span style="font-weight: 400;">website</span></a><span style="font-weight: 400;"> and get more information about it. You can also request a </span><b>demo </b><span style="font-weight: 400;">and get a </span><b>30-day free trial</b><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Second, after all of our years of experience, we’ve learned one thing: </span><b>frameworks work</b><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Frameworks make your life so much easier! They’re a step-by-step to success and perfect execution.</span></p> <p><span style="font-weight: 400;">And we want you to go through all of this process flawlessly. That’s why we developed </span><b>The Ultimate Co-Sell Event Planning Toolkit</b><span style="font-weight: 400;">. So, you don’t have to go through the same mistakes people make when planning online events.</span></p> <p><span style="font-weight: 400;">You can get the Toolkit now in Appsumo at a special price!</span></p> <p> </p> <h2><b>There’s a new opportunity to learn how to Co-Sell with Microsoft for you</b></h2> <p> </p> <p><span style="font-weight: 400;">We’re full of surprises this time!</span></p> <p><span style="font-weight: 400;">We’re thrilled to announce that we have launched a new </span><a href="https://www.udemy.com/course/cosell-webinar-challenge/%7D"><span style="font-weight: 400;">Udemy Course</span></a><span style="font-weight: 400;">: The </span><b>5-Day Co-Sell Webinar with Microsoft Challenge</b><span style="font-weight: 400;">!</span></p> <p><span style="font-weight: 400;">Subscribe and learn how to plan & host your Co-Sell Webinar with Microsoft directly from the experts! No prior webinar experience is required. You’ll learn the step-by-step process for setting your webinar from scratch.</span></p> <p><span style="font-weight: 400;">The only requirement is that you must be looking for a great opportunity to promote and sell your cloud/SaaS solution through webinars, and preferably be a Microsoft partner. </span><span style="font-weight: 400;">Click </span><a href="https://www.udemy.com/course/cosell-webinar-challenge/"><span style="font-weight: 400;">here</span></a><span style="font-weight: 400;"> for more information!</span></p></div> </div>  </div>  </div>  </div>  </article>  <article id="post-5164" class="et_pb_post post-5164 post type-post status-publish format-standard has-post-thumbnail hentry category-co-sell-webinar category-event-industry category-microsoft category-uncategorized category-virtual-events"> <a class="entry-featured-image-url" href="https://blog.speakerengage.com/secure-mdf-with-fortune-brands/"> <img src="https://blog.speakerengage.com/wp-content/uploads/2022/02/portrait-of-happy-cheerful-girl-pointing-finger-1080x675.jpg" alt="Your company can secure MDF funding from Fortune Brands—and here’s how!" class="" width='1080' height='675' /> </a> <h2 class="entry-title"><a href="https://blog.speakerengage.com/secure-mdf-with-fortune-brands/">Your company can secure MDF funding from Fortune Brands—and here’s how!</a></h2> <p class="post-meta"><span class="published">Feb 3, 2022</span> | <a href="https://blog.speakerengage.com/category/co-sell-webinar/" rel="category tag">Co-Sell Webinar</a>, <a href="https://blog.speakerengage.com/category/event-industry/" rel="category tag">Event Industry</a>, <a href="https://blog.speakerengage.com/category/microsoft/" rel="category tag">Microsoft</a>, <a href="https://blog.speakerengage.com/category/uncategorized/" rel="category tag">Uncategorized</a>, <a href="https://blog.speakerengage.com/category/virtual-events/" rel="category tag">Virtual Events</a></p><div class="et_pb_section et_pb_section_3 et_section_regular"> <div class="et_pb_row et_pb_row_3"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_4 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_8 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">If you are a cloud solution provider or you own a SaaS company, you should be looking for new ways of growing your business, reaching new audiences and potential customers, and of course, generating more revenue. One of the best ways of doing that is by </span><b>partnering with Fortune Brands and hosting Co-Sell events</b><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Perhaps you know what Co-Selling is, or maybe you know someone that has </span><b>secured MDF funding</b><span style="font-weight: 400;"> in the past and managed to host a Co-Sell event with Fortune Brands. Co-Selling is the perfect opportunity</span><b> to expand your audience, increase your network, generate leads, and increase profitability</b><span style="font-weight: 400;"> in your business. The bottom line here is: You SHOULD be Co-Selling by now. </span></p> <p><span style="font-weight: 400;">However, the truth is that not many companies know how to do it. In fact, most companies don’t know that there are funds available for them to carry on with all of their marketing activities. Many companies feel that it is overwhelming or don’t know they can </span><b>secure MDF funding</b><span style="font-weight: 400;"> for these activities.</span></p> <h2><span style="font-weight: 400;">A tremendous amount of money is destined for marketing development.</span></h2> <p><span style="font-weight: 400;">And that’s not even it. Millions and millions of dollars destined to Co-Op go unused yearly after year. In fact, it’s estimated that the current annual budget for Market Development and Co-Op is around </span><b>70 billion dollars</b><span style="font-weight: 400;">. That’s a tremendous amount of money, isn’t it? However, almost half of it is effectively used for its purpose. It means that nearly </span><b>35 billion dollars</b><span style="font-weight: 400;"> don’t meet their purpose and go wasted.</span></p> <p><span style="font-weight: 400;">Although big companies are not bragging about their marketing boosts for co-selling, the truth is that most tech companies are not familiarized with marketing since it’s not a natural fit for them. </span></p> <p><span style="font-weight: 400;">In the end, MDF’s ultimate objective is lead generation. HyperScalers love co-selling. And they really are willing to engage in business cooperation with you. Therefore, funding most likely will be available. Hyperscalers such as Microsoft Azure offer options for collaboration and funding.</span></p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_6"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2022/02/top-viewtop-view-of-manager-and-employee-doing-teamwork-in-business-office-looking-at-charts-on-laptop-display-scaled.jpg" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_9 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><h2><span style="font-weight: 400;">What do you need to secure MDF funding for your Co-Sell event with Fortune Brands?</span></h2> <p><span style="font-weight: 400;">Although learning how to secure MDF funding isn’t rocket science, it isn’t the most straightforward process in the world. In order to do it, you have to comply with certain requirements first. Especially when you’re talking to Microsoft.</span></p> <p><span style="font-weight: 400;">Microsoft offers </span><b>CSP Partner Incentives Cooperative Marketing Funds</b><span style="font-weight: 400;">. CSP partners earn Co-op as part of their incentive reward, and they can leverage co-op to fund demand generation, market development, and readiness activities. These funds are destined to increase the brands’ awareness and drive sales pipeline growth through marketing activities such as (guess what?) Co-Sell Webinars.</span></p> <p><span style="font-weight: 400;">However, if things were that easy, everyone would be spending those Co-op Marketing Funds, and no money would go unused. Sometimes, guidelines and guides can be very tricky to understand or find. On some occasions, companies don’t even know where to start. For example, ask yourself the following question: </span><b>Do I really know how much money my company needs to host a Co-Sell Webinar? Do you know the process for budgeting a Co-Sell Webinar? What are the best practices? Who do I contact for it?</b></p> <p><span style="font-weight: 400;">We’ll stop the questioning there. We don’t want you to feel overwhelmed! On the contrary, we want to help you get through this process and come up victorious with a budget for your next Webinar and clarity on the process.</span></p> <p><span style="font-weight: 400;">To start co-selling with Fortune Brands, </span><b>you have to get your fundamentals right</b><span style="font-weight: 400;">. And for every company, the process will be entirely different. Some of the companies that you can partner with to embark on your co-selling adventure are </span><b>Hello Alice, Women In Cloud, Microsoft, Google, IBM, Amazon,</b> <b>Mercer Mackay,</b><span style="font-weight: 400;"> and many others.</span></p> <p><span style="font-weight: 400;">Companies such as IBM, Amazon, Google, and Microsoft have similar processes to engage with them in co-marketing strategies. The first thing you must do is to complete your business profile. It’s definitely a to-do because companies can’t go anywhere with you if they don’t know where you are in their Marketplaces.</span></p> <p><span style="font-weight: 400;">Generally speaking, hyperscalers have a menu of services to help you go to market, and many of these tools are automated. It doesn’t matter if your company doesn’t have marketing staff or even a Junior marketing staff. They have resources available for you that we’ve invested at no cost, so you can create turnkey marketing activities and campaigns.</span></p> <p><span style="font-weight: 400;">It all sounds fantastic, right? However, they will not tweak what you need for your business. That means that you, as a company, should have a systematic way of delivering value to the market, built on the technology that the companies have. Co-selling is just another component of partnering with Fortune Brands, and you can see it as the engine you’re creating for your demand.</span></p> <p><b>You must complete all the steps and have all the deliverables that the company asks you for implementing your cloud-based solution</b><span style="font-weight: 400;">. You need to know your offer, what your solution is all about, and where it is in the Marketplace. Don’t go into a conversation with them to simply have a conversation. You must have your business model ready, with all the basics. That way, when the company opens the door to you, you should be prepared to discuss business, not to go back to the drawing board. Start the conversation!</span></p> <p><span style="font-weight: 400;">There’s one thing you have to take in mind before even considering co-selling with Fortune Brands. First, you need to have a solution (or solutions) published in their Marketplaces. That’s the very first step every company must take. You must have good content levels to describe your solution to create engagement with your company and solution. With that level of engagement, then you’ll start measuring consumption and performance. Once you’re a part of the engine, your solution is embedded in the Fortune Brand’s sales tools.</span></p> <p><span style="font-weight: 400;">You have to promote your solution and business, create enterprise interest, showcase your experience, and that’s a responsibility on your part. That would give the hyperscalers an excellent insight to make your solution more attractive for customer choices when they’re faced with an opportunity to bring something new or a new customer to reach a market with new customers and value.</span></p> <p><span style="font-weight: 400;">We know that it is a lot of information, and it may seem very overwhelming at first. But at Meylah, we’re here to help you sky-rocket your company with new ways of generating revenues and leads for your company. </span></p> <p><span style="font-weight: 400;">And the best way of helping you is by extending the invitation to our upcoming </span><b>How to</b> <b>Plan and Secure Funding for Your Co-Sell Webinar with Fortune Brands</b><span style="font-weight: 400;">, which will take place as a </span><b>FREE event</b><span style="font-weight: 400;"> on </span><b>February 8, 2022</b><span style="font-weight: 400;">!</span></p> <p><span style="font-weight: 400;">In this webinar, you’ll learn how to:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Understand a plan for a Co-Sell Webinar.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Estimate what you need for hosting your Co-Sell Webinar.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Create a budget plan for your webinar.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Prepare an investment request for the Co-Sell webinar.</span></li> </ul> <p><span style="font-weight: 400;">You can take a look at all the information by referring to this <a href="https://fundingwebinar.speakerengage.com">link</a>. We’re so excited to have you here with us!</span></p> <p><b>There’s a new opportunity to learn how to Co-Sell with Microsoft for you</b></p> <p><span style="font-weight: 400;">We’re thrilled to announce that we have launched a new </span><a href="https://www.udemy.com/course/cosell-webinar-challenge/%7D"><span style="font-weight: 400;">Udemy Course</span></a><span style="font-weight: 400;">: The </span><b>5-Day Co-Sell Webinar with Microsoft Challenge</b><span style="font-weight: 400;">!</span></p> <p><span style="font-weight: 400;">Subscribe and learn how to plan & host your Co-Sell Webinar with Microsoft directly from the experts! No prior webinar experience is required. You’ll learn the step-by-step process for setting your webinar from scratch.</span></p> <p><span style="font-weight: 400;">The only requirement is that you must be looking for a great opportunity to promote and sell your cloud/SaaS solution through webinars, and preferably be a Microsoft partner.</span></p> <p><span style="font-weight: 400;">Click </span><a href="https://www.udemy.com/course/cosell-webinar-challenge/"><span style="font-weight: 400;">here</span></a><span style="font-weight: 400;"> for more information!</span></p></div> </div>  </div>  </div>  </div>  </article>  <article id="post-5123" class="et_pb_post post-5123 post type-post status-publish format-standard has-post-thumbnail hentry category-business category-co-sell-webinar category-marketing category-microsoft category-virtual-events tag-co-sell tag-co-sell-with-microsoft tag-marketing tag-microsoft"> <a class="entry-featured-image-url" href="https://blog.speakerengage.com/how-to-market-saas-cloud-solutions/"> <img src="https://blog.speakerengage.com/wp-content/uploads/2021/11/spreadsheet-document-information-financial-startup-concept-1080x675.jpg" alt="Cloud/SaaS Solutions Marketing and How To Make It Right" class="" width='1080' height='675' /> </a> <h2 class="entry-title"><a href="https://blog.speakerengage.com/how-to-market-saas-cloud-solutions/">Cloud/SaaS Solutions Marketing and How To Make It Right</a></h2> <p class="post-meta"><span class="published">Dec 1, 2021</span> | <a href="https://blog.speakerengage.com/category/business/" rel="category tag">Business</a>, <a href="https://blog.speakerengage.com/category/co-sell-webinar/" rel="category tag">Co-Sell Webinar</a>, <a href="https://blog.speakerengage.com/category/marketing/" rel="category tag">Marketing</a>, <a href="https://blog.speakerengage.com/category/microsoft/" rel="category tag">Microsoft</a>, <a href="https://blog.speakerengage.com/category/virtual-events/" rel="category tag">Virtual Events</a></p><div class="et_pb_section et_pb_section_4 et_section_regular"> <div class="et_pb_row et_pb_row_4"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_10 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><p><span style="font-weight: 400;">Since the beginning of the pandemic, online businesses seem to be the new normal. Day after day, we’ve seen even more and more companies going online, which only means: </span><b>more competition</b><span style="font-weight: 400;">. However, the pandemic is not the only trigger for companies going online—especially SaaS businesses.</span></p> <p><span style="font-weight: 400;">SaaS businesses can be anywhere in the world. They can provide services to anyone worldwide. Let’s take </span><b>Speaker Engage</b><span style="font-weight: 400;"> or </span><b>Airtable</b><span style="font-weight: 400;">, for example. A company in Rome needs to plan and manage their next co-selling event, or a marketing team based in Lisbon needs to use a system to follow up.</span></p> <p><span style="font-weight: 400;">Nevertheless, despite having the whole world at your disposal, sometimes it gets hard to get new clients and make your business grow, right? Perhaps, you’re facing one (or some) of the challenges that SaaS companies face:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Cloud/SaaS products are dynamic. They’re constantly changing and updating.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Since it is a niche market, you need to be accurate about who you’re selling to.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sometimes, your clients may need your solution, but they don’t understand your terminology.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">In a world full of competition, it’s hard to stand out.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">B2B has short-term sales cycles, so it’s crucial to build a loyal database of customers.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">And many others.</span></li> </ul> <p><span style="font-weight: 400;">If that’s your case, then you’re not alone. Many B2B companies have the same challenges when it comes to getting new customers. </span></p></div> </div> <div class="et_pb_module et_pb_image et_pb_image_7"> <span class="et_pb_image_wrap "><img decoding="async" src="https://blog.speakerengage.com/wp-content/uploads/2021/11/marketing-strategy-connting-digital-devices-concept.jpg" alt="" title="" srcset="" sizes="" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_11 et_pb_bg_layout_light et_pb_text_align_left"> <div class="et_pb_text_inner"><h2><span style="font-weight: 400;">The best strategy is through Event & Education-Based Marketing.</span></h2> <h2></h2> <p><span style="font-weight: 400;">But not just any kind of marketing. SaaS customers tend to be more logical than emotional when it comes to decision-making. That’s why marketing should be focused on another point of view: value.</span></p> <h2></h2> <p><span style="font-weight: 400;">Educational-based marketing is a tiny but valuable part of content marketing. People are always looking for content on the internet. Especially content that can help them grow or add some value to their lives or businesses.</span></p> <h2></h2> <p><span style="font-weight: 400;">Let’s put it this way. When people start to realize that your brand is giving them some kind of value, you begin to generate awareness towards your brand. Therefore, you’re already marketing your brand and services with little effort.</span></p> <h2></h2> <p><span style="font-weight: 400;">However, to generate awareness, you don’t necessarily have to focus on selling. In fact, you shouldn’t. Instead, you should focus on creating a story and a narrative for your brand. This will generate interest, and your brand will be on everyone’s radar.</span></p> <h2></h2> <p><span style="font-weight: 400;">Always remember, people, buy from other people, not from brands. That’s why it’s so important to generate trust. And people will actually trust your brand if you educate them, always keeping in mind that you’re doing it because you don’t want them to struggle. You’re actually helping them to avoid or overcome the obstacles you faced along the way.</span></p> <h2></h2> <p><span style="font-weight: 400;">Once you create your narrative and generate trust, it’s time to develop authority. Because let’s face it, if you have to go to the doctor, you’ll definitely feel calmer if they are well prepared and inspire confidence. The same happens with marketing. The more you share your knowledge with others, they’ll start looking at you as a reference on the matter. That way, your brand will be known as a reliable source, and you’ll get new potential clients for that.</span></p> <h2></h2> <p><span style="font-weight: 400;">By doing all of the above, you’ll also be qualifying your sales funnel. If more potential customers trust you and know how valuable your brand is, it will make becoming a customer much more manageable.</span></p> <h2></h2> <p><span style="font-weight: 400;">And of course, the best strategy to optimize your lead generation with content creation is through virtual events.</span></p> <h2></h2> <h2><span style="font-weight: 400;">Virtual events: a valuable way to enable event-based marketing for your business</span></h2> <h2></h2> <p><span style="font-weight: 400;">Virtual events are a resource that SaaS companies (and every company in general) have to showcase products and services to create more opportunities and connections.</span></p> <h2></h2> <p><span style="font-weight: 400;">Have you and your team ever considered making a webinar? If not, your should! Webinars are the ultimate marketing tool. Here are some reasons why you should start planning your next online event:</span></p> <h2></h2> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">They are an excellent way of creating quality content for your audience.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">It’s the perfect scenario to reach new boundaries and regions, which translates into new potential clients.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">60% of companies design their webinars to convert attendants into paying users.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Around 73% of business-to-business (B2B) marketers think they can get high-quality leads thanks to webinars.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">About 54% of professionals watch webinars every week.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You can generate income just by people attending your webinar.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Between 2% and 5% of the attendants will buy from you.</span></li> </ul> <h2></h2> <p><span style="font-weight: 400;">This last fact may not sound like a lot. But it is. Depending on the success of your event’s marketing campaign, that 5% may translate itself into an exciting number of new customers. </span></p> <h2></h2> <p><span style="font-weight: 400;">Just imagine that you sent 16.000 invitations for your event. If 5% of the people you invited to attend your event actually do it, you’ll have around 800 spectators. And if 5% of these spectators purchase your product or service, then you’ll have 40 new customers at a single event.</span></p> <h2></h2> <p><span style="font-weight: 400;">If you think that these numbers are great news, we have an exciting announcement for you. </span></p> <p><span style="font-weight: 400;">We’re excited to announce that the </span><b>5-Day Co-Sell Webinar with Microsoft Challenge</b><span style="font-weight: 400;"> will be available for all of you eager to learn how to finally partner with Microsoft and generate more leads and opportunities for your company.</span></p> <p><span style="font-weight: 400;">Signing up is very easy! You can follow </span><a href="https://www.udemy.com/course/cosell-webinar-challenge/"><span style="font-weight: 400;">this link</span></a> <span style="font-weight: 400;">and register. You’ll get access to the course (including our fantastic Office Hours) for just $49,99.</span></p> <p><span style="font-weight: 400;">We can’t wait to have you on board!</span></p></div> </div>  </div>  </div>  </div>  </article>  <div class="pagination clearfix"> <div class="alignleft"></div> <div class="alignright"></div> </div> </div>  <div id="sidebar"> <div id="recent-posts-3" class="et_pb_widget widget_recent_entries"> <h4 class="widgettitle">Recent Posts</h4> <ul> <li> <a href="https://blog.speakerengage.com/make-a-landing-page-that-converts/">3 Things To Include In Your Co-Selling Event Landing Page That Converts</a> </li> <li> <a href="https://blog.speakerengage.com/build-landing-page-co-sell-event/">Announcing our newest webinar: How to Build a Landing Page for your Co-Sell Webinar For Demand Generation</a> </li> <li> <a href="https://blog.speakerengage.com/promote-your-co-sell-webinar-for-free/">10 Ways To Promote Your Co-Sell Event with Cloud Hyperscalers For Free</a> </li> <li> <a href="https://blog.speakerengage.com/how-to-build-a-co-sell-plan/">Learn how to build your Co-Sell Webinar Plan in 24 hours</a> </li> <li> <a href="https://blog.speakerengage.com/top-5-essential-tools-for-running-online-events/">Top 5 essential tools for running an event your company needs</a> </li> </ul> </div> <div id="categories-3" class="et_pb_widget widget_categories"><h4 class="widgettitle">Categories</h4> <ul> <li class="cat-item cat-item-14"><a href="https://blog.speakerengage.com/category/business/">Business</a> </li> <li class="cat-item cat-item-28"><a href="https://blog.speakerengage.com/category/co-sell-webinar/">Co-Sell Webinar</a> </li> <li class="cat-item cat-item-12"><a href="https://blog.speakerengage.com/category/event-industry/">Event Industry</a> </li> <li class="cat-item cat-item-15"><a href="https://blog.speakerengage.com/category/featured/">Featured</a> </li> <li class="cat-item cat-item-17"><a 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class="sby_video_thumbnail_wrap"> <a class="sby_video_thumbnail sby_item_video_thumbnail" href="https://www.youtube.com/watch?v=G76a7sNNqWY" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/G76a7sNNqWY/maxresdefault.jpg" data-img-src-set="{"120":"https:\/\/i.ytimg.com\/vi\/G76a7sNNqWY\/default.jpg","320":"https:\/\/i.ytimg.com\/vi\/G76a7sNNqWY\/mqdefault.jpg","480":"https:\/\/i.ytimg.com\/vi\/G76a7sNNqWY\/hqdefault.jpg","640":"https:\/\/i.ytimg.com\/vi\/G76a7sNNqWY\/sddefault.jpg"}" data-video-id="G76a7sNNqWY" data-video-title="Speaker Engage - Introduction Video"> <img src="https://blog.speakerengage.com/wp-content/plugins/feeds-for-youtube/img/placeholder.png" alt="All-In-One Event Management Platform"> <div class="sby_thumbnail_hover"> <span class="sby_video_title">Speaker Engage - Introduction Video</span> </div> <span class="sby-screenreader">YouTube Video VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLkc3NmE3c05OcVdZ</span> <div class="sby_play_btn"> <span class="sby_play_btn_bg"></span> <svg aria-hidden="true" focusable="false" data-prefix="fab" data-icon="youtube" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512" class="svg-inline--fa fa-youtube fa-w-18"><path fill="currentColor" d="M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z" class=""></path></svg> </div> <span class="sby_loader sby_hidden" style="background-color: rgb(255, 255, 255);"></span> </a> <div id="sby_player_G76a7sNNqWY" class="sby_player_wrap"></div> </div> </div><div class="sby_item sby_new sby_transition" id="sby_VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjR3bmRrQlFVNXNZ" data-date="1636117206" data-video-id="4wndkBQU5sY" style="margin-bottom: 5px;"> <div class="sby_video_thumbnail_wrap"> <a class="sby_video_thumbnail sby_item_video_thumbnail" href="https://www.youtube.com/watch?v=4wndkBQU5sY" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/4wndkBQU5sY/maxresdefault.jpg" data-img-src-set="{"120":"https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/default.jpg","320":"https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/mqdefault.jpg","480":"https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/hqdefault.jpg","640":"https:\/\/i.ytimg.com\/vi\/4wndkBQU5sY\/sddefault.jpg"}" data-video-id="4wndkBQU5sY" data-video-title="How to Publicize and Promote Your Webinar - 5-Day Co-Sell Webinar with Microsoft Challenge"> <img src="https://blog.speakerengage.com/wp-content/plugins/feeds-for-youtube/img/placeholder.png" alt="Create your event promotion plan and get them up and running! Set up the promo kit for your Co-Sell event. Publicize your Co-Sell Event through digital marketing engines and communities. Every journey comes to an end. But yours has just begun! Let's make a quick recap of what you've learned during this Challenge! - You learned how to plan and curate your Co-Selling Webinar using our Co-Sell Planning Master Checklist. - You discovered the most efficient and practical way of creating your Webinar's Communications Engine with Speaker Engage. - You also learned the power of choosing the proper Registration and Event platform and how vital is that decision to your Webinar. - You discovered the importance of aesthetics and consistency for successful presentations and creatives. And there's one last lesson for you! By the end of this day, you'll be ready for your next Co-Sell event! Of course, you will! Let's get to the finish line together. We'll meet you today from 5 to 6 PM PDT, at your last Office Hours for this Challenge. Today is all about going public and reaching all of your potential clients! Here's what to expect from your last session: Demo video on how to set up your promo kit and publicize your event. - We'll discuss digital marketing engines. - Best practices for promoting your Co-Sell event and how to get more attendants. - A deeper insight on promoting your Co-Sell Webinar with Microsoft sellers."> <div class="sby_thumbnail_hover"> <span class="sby_video_title">How to Publicize and Promote Your Webinar - 5-Day Co-Sell Webinar with Microsoft Challenge</span> </div> <span class="sby-screenreader">YouTube Video VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjR3bmRrQlFVNXNZ</span> <div class="sby_play_btn"> <span class="sby_play_btn_bg"></span> <svg aria-hidden="true" focusable="false" data-prefix="fab" data-icon="youtube" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512" class="svg-inline--fa fa-youtube fa-w-18"><path fill="currentColor" d="M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z" class=""></path></svg> </div> <span class="sby_loader sby_hidden" style="background-color: rgb(255, 255, 255);"></span> </a> <div id="sby_player_4wndkBQU5sY" class="sby_player_wrap"></div> </div> </div><div class="sby_item sby_new sby_transition" id="sby_VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjFMNUFTWjFodVRF" data-date="1636032096" data-video-id="1L5ASZ1huTE" style="margin-bottom: 5px;"> <div class="sby_video_thumbnail_wrap"> <a class="sby_video_thumbnail sby_item_video_thumbnail" href="https://www.youtube.com/watch?v=1L5ASZ1huTE" target="_blank" rel="noopener" data-full-res="https://i.ytimg.com/vi/1L5ASZ1huTE/maxresdefault.jpg" data-img-src-set="{"120":"https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/default.jpg","320":"https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/mqdefault.jpg","480":"https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/hqdefault.jpg","640":"https:\/\/i.ytimg.com\/vi\/1L5ASZ1huTE\/sddefault.jpg"}" data-video-id="1L5ASZ1huTE" data-video-title="Design Your Webinar Presentation and Creatives! - 5-Day Co-Sell Webinar with Microsoft Challenge"> <img src="https://blog.speakerengage.com/wp-content/plugins/feeds-for-youtube/img/placeholder.png" alt="Developing Your Webinar Creatives & Presentation Today's session is all about design and creativity! In today's session, you'll learn all about designing with Canva and Beautiful.ia. It's about being consistent and creating aesthetic creatives for your promo content and your presentation. Your creatives might be seen by thousands of people. The more attractive they are, the more potential clients you'll get. We'll focus on the Front-End Presentation for your Webinar. Are you ready to make the best Creatives and Presentation for your Co-Sell event? If so, join us, as usual, later today at the Office Hours! We'll go deep into the world of designing and creating your Webinar's Presentation and Promo Creatives! Here's what to expect: - Demo video of Canva and Beautiful.ia in the hands of one of our experts. - How to use our Canva & Beautiful.ia Templates to create your promo Creatives and Presentation. - Best practices for designing your Webinar materials, keeping in mind aesthetics and consistency. - A deeper insight on running a Co-Sell Webinar with Microsoft."> <div class="sby_thumbnail_hover"> <span class="sby_video_title">Design Your Webinar Presentation and Creatives! - 5-Day Co-Sell Webinar with Microsoft Challenge</span> </div> <span class="sby-screenreader">YouTube Video VVVkd1NXTDhDTEY2bkx1ZUJNQUZIY3ZnLjFMNUFTWjFodVRF</span> <div class="sby_play_btn"> <span class="sby_play_btn_bg"></span> <svg aria-hidden="true" focusable="false" data-prefix="fab" data-icon="youtube" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 576 512" class="svg-inline--fa fa-youtube fa-w-18"><path fill="currentColor" d="M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 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