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#383a42;line-height:80px;position:relative;z-index:2;font-weight:600}.c-siteAccordionMenu.c-sitePrimaryMenu_subNav{position:fixed;top:0;bottom:0}.c-siteAccordionMenu_content{width:100%;max-height:100%;overflow:auto}.c-siteAccordionMenu_content::after{content:"";padding-bottom:2rem;display:block}.c-siteAccordionMenu_section .c-siteAccordionMenu_item{opacity:0;visibility:hidden;max-height:0;line-height:20px;margin:0;transition:opacity .3s ease,max-height .3s .3s ease,margin .3s .3s ease,visibility 0s .3s}.c-siteAccordionMenu_section.is-expanded{border-bottom:1px solid #383a42}.c-siteAccordionMenu_section.is-expanded .c-siteAccordionMenu_sectionToggle>svg{transform:rotateX(180deg)}.c-siteAccordionMenu_section.is-expanded .c-siteAccordionMenu_item{visibility:visible;max-height:80px;margin:2rem 0;opacity:1;transition:opacity .3s .3s ease,max-height .3s ease,margin .3s ease}.c-siteAccordionMenu_item{color:#fff;font-size:13px;padding:0 calc(2rem/2)}.c-siteAccordionMenu_item small{font-size:inherit;font-weight:400}.c-siteAccordionMenu_item small::before{content:" | "}.c-siteAccordionMenu_itemArrowIcon{width:15px;height:13px;vertical-align:middle;margin-left:5px;fill:#fff}.c-siteAccordionMenu_item:hover{color:#3f8eff}.c-siteAccordionMenu_item:hover svg{fill:#3f8eff}.c-siteAccordionMenu_link{-webkit-tap-highlight-color:rgba(0,0,0,0);display:block;color:inherit}.c-siteAccordionMenu_link:hover{color:#3f8eff}.c-siteAccordionMenu_closeButton{border-bottom:1px solid #383a42;line-height:46px;padding:0 calc(2rem/2);cursor:pointer;display:block;text-align:right;box-sizing:border-box;-webkit-tap-highlight-color:rgba(0,0,0,0)}.c-siteAccordionMenu_closeButton>svg{width:17px;height:17px;fill:#fff;vertical-align:middle}.c-siteAccordionMenu_closeButton:hover>svg{fill:#3f8eff}.c-siteAccordionMenu_sectionToggle{position:relative;border-bottom:1px solid #383a42;padding:0 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.c-dynamicHeader_title{font-size:3rem;line-height:3.25rem;margin:0;padding:0;text-transform:initial;border:none}@media(max-width: 767px){.c-dynamicHeader_title{font-size:2.25rem;line-height:2.75rem}}.c-dynamicHeader_desc{width:65%}@media(max-width: 767px){.c-dynamicHeader_desc{width:100%}} .c-listingCarouselHorizontal{border-top:1px solid #080a12}@media(min-width: 1024px){.c-listingCarouselHorizontal{width:100%}}@media(min-width: 768px){.c-listingCarouselHorizontal_loadingIndicator{width:100%;height:4.8px;display:block;position:relative;background:#fff;overflow:hidden}}.c-listingCarouselHorizontal_loadingIndicator::after{content:""}@media(min-width: 768px){.c-listingCarouselHorizontal_loadingIndicator::after{box-sizing:border-box;width:0;height:4.8px;background:#d0ff4b;position:absolute;top:0;left:0;animation:animFw 10s linear infinite}}@keyframes animFw{0%{width:0}100%{width:100%}}.c-listingCarouselHorizontal 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.VueCarousel-inner--center { justify-content: center; } .VueCarousel-slide { flex-basis: inherit; flex-grow: 0; flex-shrink: 0; user-select: none; backface-visibility: hidden; -webkit-touch-callout: none; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); outline: none; } .VueCarousel-slide-adjustableHeight { display: table; flex-basis: auto; width: 100%; } .c-cmsImage{display:block;width:100%;background:rgba(0,0,0,.05)}.c-cmsImage img{display:block;width:100%;height:auto}.c-cmsImage img[src=""]{visibility:hidden} .c-dynamicListing_listing h3{margin:0}@media(min-width: 1024px){.c-dynamicListing_listing h3{margin:0 0 1.5rem}} .c-listingLatest{position:relative}.c-listingLatest_heading{margin:.5rem 0 0 0}.c-listingLatest_item{padding:1rem 0;border-bottom:1px solid #e1e0e3}.c-listingLatest_item:nth-child(9){border-bottom:none}.c-listingLatest_itemLink{display:block;font-size:1rem;line-height:1.375rem;color:#080a12;font-weight:600}.c-listingLatest_itemLink:hover{color:#0058d5}.c-listingLatest_pubDate{font-size:.813rem;color:#505259}.c-listingLatest .c-listingLatest_showAll{margin-bottom:1.5rem;margin-right:0}.c-listingLatest .c-listingLatest_showAll svg{display:inline-block;width:15px;height:13px;vertical-align:middle;margin-left:10px}@media(min-width: 1024px){.c-listingLatest_heading{margin:1.5rem 0}.c-listingLatest_item{padding:1.5rem 0}.c-listingLatest_item:nth-child(1){padding-top:0}} .c-listingFiveStory_heading{grid-gap:1.25rem}.c-listingFiveStory_heading .c-sectionHeading{border:none;margin-bottom:.5rem}@media(min-width: 1024px){.c-listingFiveStory_heading .c-sectionHeading{margin-bottom:1.5rem}}.c-listingFiveStory_titleWrapper{grid-gap:0;margin-bottom:1.5rem}@media(min-width: 1024px){.c-listingFiveStory_titleWrapper{flex-direction:row;align-items:center;grid-gap:1.25rem;margin-bottom:0}}.c-listingFiveStory_seeAll{margin-left:auto;font-size:.813rem;font-weight:400;color:#080a12;grid-gap:.25rem}.c-listingFiveStory_seeAll-topic{display:none}@media(min-width: 1024px){.c-listingFiveStory_seeAll-topic{display:inline}}.c-listingFiveStory_seeAll svg{width:1rem;aspect-ratio:1}.c-listingFiveStory_seeAll:hover{color:#0058d5}.c-listingFiveStory_seeAll:hover svg{fill:#0058d5}.c-listingFiveStory_container{margin-bottom:1.5rem}@media(min-width: 768px){.c-listingFiveStory_container{flex-direction:row;gap:0 1.5rem;margin-bottom:2rem}}.c-listingFiveStory_first-item-container,.c-listingFiveStory_additional-items-container{width:100%}@media(min-width: 768px){.c-listingFiveStory_first-item-container,.c-listingFiveStory_additional-items-container{width:50%}}.c-listingFiveStory_additional-items-container{display:grid;gap:1rem;grid-template-columns:1fr 1fr}@media(min-width: 768px){.c-listingFiveStory_additional-items-container{gap:1.5rem}}.c-listingFiveStory_image{display:block;width:100%}.c-listingFiveStory_item{position:relative;color:#080a12;flex-direction:column}.c-listingFiveStory_item span{color:inherit;font-size:1rem;line-height:1.375rem;margin-bottom:0}.c-listingFiveStory_item--first span{margin-bottom:.5rem}@media(min-width: 768px){.c-listingFiveStory_item--first span{font-size:2.25rem;line-height:2.275rem}}.c-listingFiveStory_item:hover{color:#0058d5}.c-listingFiveStory_item:hover img{opacity:.8} .c-listingDefault_itemLink{color:#080a12}.c-listingDefault_author,.c-listingDefault_topic{color:#080a12}.c-listingDefault_author:hover,.c-listingDefault_topic:hover{color:#0058d5}.c-listingDefault .u-grid-columns{grid-template-columns:1fr 4fr}@media(min-width: 768px){.c-listingDefault .u-grid-columns{grid-template-columns:2fr 4fr}}@media(min-width: 768px){.c-listingDefault_title{font-size:1.375rem;line-height:1.75rem;padding-top:5px}}.c-listingDefault_description{display:none;-webkit-line-clamp:3;-webkit-box-orient:vertical;overflow:hidden;color:#080a12}@media(min-width: 768px){.c-listingDefault_description{display:-webkit-box}}.c-listingDefault_itemImage{margin-top:5px}.c-listingDefault_item:hover .c-listingDefault_itemImage{opacity:.9}.c-listingDefault_item:hover .c-listingDefault_title{color:#0058d5}.c-listingDefault_pubDate:hover{color:#080a12} .c-loadMoreButton_svg{display:inline-block}.c-loadMoreButton_svg svg{display:inline-block;width:15px;height:13px;vertical-align:middle;margin-left:10px;transform:rotate(90deg)}.c-loadMoreButton_link{height:64px;display:flex;justify-content:center;align-items:center;margin:auto;max-width:416px;width:100%}.c-loadMoreButton_text{display:inline-block} .c-globalSticky{display:initial;overflow:initial;flex:1;margin-bottom:calc(var(--mpu-margin-bottom, 0)*1px)}.c-globalSticky:last-child{margin-bottom:0}.c-globalSticky:nth-child(1 of .c-globalSticky){padding-top:calc(var(--first-elem-padding-top, 0)*1px)}.c-globalSticky_element{position:sticky;top:calc(var(--toc-height, 200px) + var(--toc-top-margin-sticky, 0px) + 32px)} .c-siteFooter{z-index:1;position:relative;background:#20222a;overflow:hidden}.c-siteFooter .c-siteFooter_background{width:0}.c-siteFooter .c-siteFooter_background img[src=""]{opacity:0}.c-siteFooter .c-siteFooter_background img{transition:opacity 1s ease;opacity:1;object-fit:cover;position:absolute;width:100%;height:100%;left:0;top:0}@media(min-width: 1024px){.c-siteFooter{padding:0 3rem 3rem 3rem}}.c-siteFooter_container{position:relative}.c-siteFooter_logoLink{display:block}.c-siteFooter_logo{left:50%;margin-left:-50vw;right:50%;margin-right:-50vw;max-width:100vw;position:relative;width:100vw;fill:#fff;aspect-ratio:814/150}@media(min-width: 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</a></span></li></div></ul></div></div></div></div></div></div></nav></div></header> <main data-v-60affc28><div class="c-seamlessListing" data-v-60affc28><div class="c-scrollPercent"><div class="c-scrollPercent" data-v-60affc28><div class="c-pageTopic g-grid-container" data-v-60affc28><header class="c-pageTopic_header"><h1 class="c-sectionHeading c-pageTopic_title">Executive</h1> <div class="c-pageTopic_description">Technology is such a vital competitive differentiator that all business execs, whether they are CIOs, CEOs, CFOs or CMOs, need to understand the essentials.</div></header> <div class="g-grid-container u-grid-columns"><div class="lg:u-col-12 md:u-col-6 sm:u-col-2"></div><div class="lg:u-col-12 md:u-col-6 sm:u-col-2"><div class="lg:u-col-12 md:u-col-6 sm:u-col-2"><div class="g-grid-container u-grid-columns"><div class="lg:u-col-9 md:u-col-6 sm:u-col-2"><div section="dynamic-topic-3-story-carousel-product-research" class="c-dynamicCarousel" style="grid-column:span 9;"><div 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These Dos and Don'ts could stop it becoming a problem </a></div></li></ul></div></div></div></div><div class="lg:u-col-3 md:u-col-6 sm:u-col-2"><div section="dynamic-topic-listing-right-rail-basic-latest" class="c-dynamicListing" style="grid-column:span 3;"><div class="c-listingLatest c-dynamicListing_listing"><h3 class="c-listingLatest_heading c-sectionHeading"> Latest </h3> <div><div class="c-listingLatest_item"><a href="/article/5-ways-to-inspire-people-and-create-a-more-engaged-productive-team/" class="c-listingLatest_itemLink"> 5 ways to inspire people and create a more engaged, productive team </a> <span class="c-listingLatest_pubDate">3 months ago</span></div><div class="c-listingLatest_item"><a href="/article/what-is-digital-transformation-everything-you-need-to-know-about-how-technology-is-changing-business/" class="c-listingLatest_itemLink"> What is digital transformation? 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Everything you need to know about how technology is changing business </span></a><a href="/article/5-reasons-to-work-with-the-competition-according-to-business-leaders/" class="c-listingFiveStory_item u-flexbox c-listingFiveStory_item--additional"><div class="c-listingFiveStory_image g-outer-spacing-bottom-xsmall"><picture class="c-cmsImage" style="aspect-ratio:1200/675;"> <img src alt="Figures pass against a colorful LED light background" width="1200" height="675" fetchpriority="low"></picture></div> <span class="g-text-small-bold"> 5 reasons to work with the competition, according to business leaders </span></a><a href="/article/want-to-be-an-it-pro-here-are-4-ways-to-look-like-a-great-job-candidate/" class="c-listingFiveStory_item u-flexbox c-listingFiveStory_item--additional"><div class="c-listingFiveStory_image g-outer-spacing-bottom-xsmall"><picture class="c-cmsImage" style="aspect-ratio:1200/675;"> <img src alt="youngpro5gettyimages-1332104710" width="1200" height="675" fetchpriority="low"></picture></div> <span class="g-text-small-bold"> Want to be an IT pro? Here are 4 ways to look like a great job candidate </span></a><a href="/article/how-your-business-can-best-exploit-ai-tell-your-board-these-4-things/" class="c-listingFiveStory_item u-flexbox c-listingFiveStory_item--additional"><div class="c-listingFiveStory_image g-outer-spacing-bottom-xsmall"><picture class="c-cmsImage" style="aspect-ratio:1200/675;"> <img src alt="genai77gettyimages-1628553826" width="1200" height="675" fetchpriority="low"></picture></div> <span class="g-text-small-bold"> How your business can best exploit AI: Tell your board these 4 things </span></a></div></div></div></div></div><div class="g-grid-container u-grid-columns"><div class="lg:u-col-8 md:u-col-6 sm:u-col-2"><div section="dynamic-topic-river-alt-latest-offset-10" class="c-featureDefaultListing" style="grid-column:span 8;"> <div element-type="default-listing" class="c-listingDefault"> <div class="c-listingDefault_item g-outer-spacing-bottom-large"><div class="u-grid-columns"><a href="/article/5-ways-to-inspire-people-and-create-a-more-engaged-productive-team/" class="c-listingDefault_itemLink"><div class="c-listingDefault_itemImage"><picture class="c-cmsImage c-cmsImage_loaded" style="aspect-ratio:306/172;"><source media="(max-width: 767px)" srcset="https://www.zdnet.com/a/img/resize/4e558abd118edaefb911839a05181d54e07dbb58/2024/10/25/c53b232c-263c-4699-a6e7-54e2a433c403/deicircle-gettyimages-482067838.jpg?auto=webp&fit=crop&frame=1&height=102&width=196" alt="deicircle-gettyimages-482067838"><source media="(max-width: 1023px)" srcset="https://www.zdnet.com/a/img/resize/d2019356fb89b845d571b0bdee542eb0a4f04adb/2024/10/25/c53b232c-263c-4699-a6e7-54e2a433c403/deicircle-gettyimages-482067838.jpg?auto=webp&fit=crop&frame=1&height=234&width=416" alt="deicircle-gettyimages-482067838"><source media="(max-width: 1440px)" srcset="https://www.zdnet.com/a/img/resize/d012f2783f14e44f7330e3bc20cbb066fc1ff878/2024/10/25/c53b232c-263c-4699-a6e7-54e2a433c403/deicircle-gettyimages-482067838.jpg?auto=webp&fit=crop&frame=1&height=172&width=306" alt="deicircle-gettyimages-482067838"> <img src="https://www.zdnet.com/a/img/resize/d012f2783f14e44f7330e3bc20cbb066fc1ff878/2024/10/25/c53b232c-263c-4699-a6e7-54e2a433c403/deicircle-gettyimages-482067838.jpg?auto=webp&fit=crop&frame=1&height=172&width=306" alt="deicircle-gettyimages-482067838" width="306" height="172" fetchpriority="low"></picture></div></a> <div class="c-listingDefault_itemContent"><a href="/article/5-ways-to-inspire-people-and-create-a-more-engaged-productive-team/" class="c-listingDefault_itemLink"><h3 class="c-listingDefault_title g-text-small-bold g-outer-spacing-bottom-xsmall"> 5 ways to inspire people and create a more engaged, productive team </h3> <span class="c-listingDefault_description g-text-xsmall g-outer-spacing-bottom-small"> Many employees don't feel engaged at work. Managers can use these techniques to boost team member motivation. </span></a> <div class="g-text-xxsmall c-listingDefault_meta"><span class="c-listingDefault_pubDate">3 months ago</span> by <a href="/meet-the-team/mark-samuels/" class="g-text-bold c-listingDefault_author"> Mark Samuels </a> in <a href="/topic/executive/" aria-current="page" class="g-text-bold c-listingDefault_topic nuxt-link-exact-active nuxt-link-active"> Executive </a></div></div></div> </div><div class="c-listingDefault_item g-outer-spacing-bottom-large"><div class="u-grid-columns"><a href="/article/what-is-digital-transformation-everything-you-need-to-know-about-how-technology-is-changing-business/" class="c-listingDefault_itemLink"><div class="c-listingDefault_itemImage"><picture class="c-cmsImage c-cmsImage_loaded" style="aspect-ratio:306/172;"><source media="(max-width: 767px)" srcset="https://www.zdnet.com/a/img/resize/3b9ab5e69678e26f4bab1b609d0aee313634ecf0/2024/09/19/2780e9fe-c3f3-4130-8a74-585d1fa45be0/cloudboard2gettyimages-573106799.jpg?auto=webp&fit=crop&frame=1&height=102&width=196" alt="cloudboard2gettyimages-573106799"><source media="(max-width: 1023px)" srcset="https://www.zdnet.com/a/img/resize/f3b5cab6e53919099f182b3aba3f0e7c1b8b0dcf/2024/09/19/2780e9fe-c3f3-4130-8a74-585d1fa45be0/cloudboard2gettyimages-573106799.jpg?auto=webp&fit=crop&frame=1&height=234&width=416" alt="cloudboard2gettyimages-573106799"><source media="(max-width: 1440px)" srcset="https://www.zdnet.com/a/img/resize/5db85cec2ca3a4cf656e0e84c0ac57702b07f5eb/2024/09/19/2780e9fe-c3f3-4130-8a74-585d1fa45be0/cloudboard2gettyimages-573106799.jpg?auto=webp&fit=crop&frame=1&height=172&width=306" alt="cloudboard2gettyimages-573106799"> <img src="https://www.zdnet.com/a/img/resize/5db85cec2ca3a4cf656e0e84c0ac57702b07f5eb/2024/09/19/2780e9fe-c3f3-4130-8a74-585d1fa45be0/cloudboard2gettyimages-573106799.jpg?auto=webp&fit=crop&frame=1&height=172&width=306" alt="cloudboard2gettyimages-573106799" width="306" height="172" fetchpriority="low"></picture></div></a> <div class="c-listingDefault_itemContent"><a href="/article/what-is-digital-transformation-everything-you-need-to-know-about-how-technology-is-changing-business/" class="c-listingDefault_itemLink"><h3 class="c-listingDefault_title g-text-small-bold g-outer-spacing-bottom-xsmall"> What is digital transformation? 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But in some instances, talking about challenges and opportunities with potential competitors can be beneficial. </span></a> <div class="g-text-xxsmall c-listingDefault_meta"><span class="c-listingDefault_pubDate">6 months ago</span> by <a href="/meet-the-team/mark-samuels/" class="g-text-bold c-listingDefault_author"> Mark Samuels </a> in <a href="/topic/business/" class="g-text-bold c-listingDefault_topic"> Business </a></div></div></div> </div><div class="c-listingDefault_item g-outer-spacing-bottom-large"><div class="u-grid-columns"><a href="/article/want-to-be-an-it-pro-here-are-4-ways-to-look-like-a-great-job-candidate/" class="c-listingDefault_itemLink"><div class="c-listingDefault_itemImage"><picture class="c-cmsImage" style="aspect-ratio:306/172;"> <img src alt="youngpro5gettyimages-1332104710" width="306" height="172" fetchpriority="low"></picture></div></a> <div class="c-listingDefault_itemContent"><a href="/article/want-to-be-an-it-pro-here-are-4-ways-to-look-like-a-great-job-candidate/" class="c-listingDefault_itemLink"><h3 class="c-listingDefault_title g-text-small-bold g-outer-spacing-bottom-xsmall"> Want to be an IT pro? Here are 4 ways to look like a great job candidate </h3> <span class="c-listingDefault_description g-text-xsmall g-outer-spacing-bottom-small"> Companies aren't just looking for people with strong tech aptitude. Attitude matters, too, say business leaders. </span></a> <div class="g-text-xxsmall c-listingDefault_meta"><span class="c-listingDefault_pubDate">6 months ago</span> by <a href="/meet-the-team/mark-samuels/" class="g-text-bold c-listingDefault_author"> Mark Samuels </a> in <a href="/topic/executive/" aria-current="page" class="g-text-bold c-listingDefault_topic nuxt-link-exact-active nuxt-link-active"> Executive </a></div></div></div> </div><div class="c-listingDefault_item g-outer-spacing-bottom-large"><div class="u-grid-columns"><a href="/article/how-your-business-can-best-exploit-ai-tell-your-board-these-4-things/" class="c-listingDefault_itemLink"><div class="c-listingDefault_itemImage"><picture class="c-cmsImage" style="aspect-ratio:306/172;"> <img src alt="genai77gettyimages-1628553826" width="306" height="172" fetchpriority="low"></picture></div></a> <div class="c-listingDefault_itemContent"><a href="/article/how-your-business-can-best-exploit-ai-tell-your-board-these-4-things/" class="c-listingDefault_itemLink"><h3 class="c-listingDefault_title g-text-small-bold g-outer-spacing-bottom-xsmall"> How your business can best exploit AI: Tell your board these 4 things </h3> <span class="c-listingDefault_description g-text-xsmall g-outer-spacing-bottom-small"> How can organizations gain a competitive advantage from emerging technologies like GenAI and machine learning? Four business leaders share what they've learned. </span></a> <div class="g-text-xxsmall c-listingDefault_meta"><span class="c-listingDefault_pubDate">7 months ago</span> by <a href="/meet-the-team/mark-samuels/" class="g-text-bold c-listingDefault_author"> Mark Samuels </a> in <a href="/topic/artificial-intelligence/" class="g-text-bold c-listingDefault_topic"> Artificial Intelligence </a></div></div></div> </div><div class="c-listingDefault_item g-outer-spacing-bottom-large"><div class="u-grid-columns"><a href="/article/to-lead-a-technology-team-immerse-yourself-in-the-business-first/" class="c-listingDefault_itemLink"><div class="c-listingDefault_itemImage"><picture class="c-cmsImage" style="aspect-ratio:306/172;"> <img src alt="immersion-gettyimages-157643082" width="306" height="172" fetchpriority="low"></picture></div></a> <div class="c-listingDefault_itemContent"><a href="/article/to-lead-a-technology-team-immerse-yourself-in-the-business-first/" class="c-listingDefault_itemLink"><h3 class="c-listingDefault_title g-text-small-bold g-outer-spacing-bottom-xsmall"> To lead a technology team, immerse yourself in the business first </h3> <span class="c-listingDefault_description g-text-xsmall g-outer-spacing-bottom-small"> Are IT teams still too entangled in managing infrastructure, applications, and security to lead their businesses down new paths? A survey takes the pulse of more than 200 CIOs. </span></a> <div class="g-text-xxsmall c-listingDefault_meta"><span class="c-listingDefault_pubDate">8 months ago</span> by <a href="/meet-the-team/joe-mckendrick/" class="g-text-bold c-listingDefault_author"> Joe McKendrick </a> in <a href="/topic/executive/" aria-current="page" class="g-text-bold c-listingDefault_topic nuxt-link-exact-active nuxt-link-active"> Executive </a></div></div></div> </div><div class="c-listingDefault_item g-outer-spacing-bottom-large"><div class="u-grid-columns"><a href="/article/what-is-a-chief-ai-officer-and-how-do-you-become-one/" class="c-listingDefault_itemLink"><div class="c-listingDefault_itemImage"><picture class="c-cmsImage" style="aspect-ratio:306/172;"> <img src alt="Person pointing at pink circles going up" width="306" height="172" fetchpriority="low"></picture></div></a> <div class="c-listingDefault_itemContent"><a href="/article/what-is-a-chief-ai-officer-and-how-do-you-become-one/" class="c-listingDefault_itemLink"><h3 class="c-listingDefault_title g-text-small-bold g-outer-spacing-bottom-xsmall"> What is a Chief AI Officer, and how do you become one? </h3> <span class="c-listingDefault_description g-text-xsmall g-outer-spacing-bottom-small"> Research suggests more businesses are appointing AI leaders. 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Executive leaders need training as well. </span></a> <div class="g-text-xxsmall c-listingDefault_meta"><span class="c-listingDefault_pubDate">1 year ago</span> by <a href="/meet-the-team/joe-mckendrick/" class="g-text-bold c-listingDefault_author"> Joe McKendrick </a> in <a href="/topic/executive/" aria-current="page" class="g-text-bold c-listingDefault_topic nuxt-link-exact-active nuxt-link-active"> Executive </a></div></div></div> </div><div class="c-listingDefault_item g-outer-spacing-bottom-large"><div class="u-grid-columns"><a href="/article/hybrid-working-tips-5-ways-to-beat-the-mid-afternoon-slump/" class="c-listingDefault_itemLink"><div class="c-listingDefault_itemImage"><picture class="c-cmsImage" style="aspect-ratio:306/172;"> <img src alt="Tired Young Woman Leaning Head on Hands" width="306" height="172" fetchpriority="low"></picture></div></a> <div class="c-listingDefault_itemContent"><a href="/article/hybrid-working-tips-5-ways-to-beat-the-mid-afternoon-slump/" class="c-listingDefault_itemLink"><h3 class="c-listingDefault_title g-text-small-bold g-outer-spacing-bottom-xsmall"> Hybrid working tips: 5 ways to beat the mid-afternoon slump </h3> <span class="c-listingDefault_description g-text-xsmall g-outer-spacing-bottom-small"> It's tough to keep your energy up mid-afternoon, especially if you've been stuck on a series of video calls. </span></a> <div class="g-text-xxsmall c-listingDefault_meta"><span class="c-listingDefault_pubDate">2 years ago</span> by <a href="/meet-the-team/mark-samuels/" class="g-text-bold c-listingDefault_author"> Mark Samuels </a> in <a href="/topic/productivity/" class="g-text-bold c-listingDefault_topic"> Productivity </a></div></div></div> </div><div class="c-listingDefault_item g-outer-spacing-bottom-large"><div class="u-grid-columns"><a href="/article/davids-guide-to-surviving-thanksgiving/" class="c-listingDefault_itemLink"><div class="c-listingDefault_itemImage"><picture class="c-cmsImage" style="aspect-ratio:306/172;"> <img src alt="turkey-head.gif" width="306" height="172" fetchpriority="low"></picture></div></a> <div class="c-listingDefault_itemContent"><a href="/article/davids-guide-to-surviving-thanksgiving/" class="c-listingDefault_itemLink"><h3 class="c-listingDefault_title g-text-small-bold g-outer-spacing-bottom-xsmall"> David's guide to surviving Thanksgiving (2022 edition) </h3> <span class="c-listingDefault_description g-text-xsmall g-outer-spacing-bottom-small"> Learn about dark meat turkey, Jedi family management skills, and a little tech. 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And this old favourite is still a top priority </h3> <span class="c-listingDefault_description g-text-xsmall g-outer-spacing-bottom-small"> IT spending is surging ahead despite fears for the wider economy. And one area of tech is likely to be a key focus for investment. </span></a> <div class="g-text-xxsmall c-listingDefault_meta"><span class="c-listingDefault_pubDate">2 years ago</span> by <a href="/meet-the-team/mark-samuels/" class="g-text-bold c-listingDefault_author"> Mark Samuels </a> in <a href="/topic/executive/" aria-current="page" class="g-text-bold c-listingDefault_topic nuxt-link-exact-active nuxt-link-active"> Executive </a></div></div></div> </div><div class="c-listingDefault_item g-outer-spacing-bottom-large"><div class="u-grid-columns"><a href="/article/cybersecurity-jobs-five-ways-to-help-you-build-your-career/" class="c-listingDefault_itemLink"><div class="c-listingDefault_itemImage"><picture class="c-cmsImage" style="aspect-ratio:306/172;"> <img src alt="shutterstock-132769316.jpg" width="306" height="172" fetchpriority="low"></picture></div></a> <div class="c-listingDefault_itemContent"><a href="/article/cybersecurity-jobs-five-ways-to-help-you-build-your-career/" class="c-listingDefault_itemLink"><h3 class="c-listingDefault_title g-text-small-bold g-outer-spacing-bottom-xsmall"> Cybersecurity jobs: Five ways to help you build your career </h3> <span class="c-listingDefault_description g-text-xsmall g-outer-spacing-bottom-small"> If you're keen to snare the top job in cybersecurity, you'll need to develop some core strengths and be prepared for challenging times. </span></a> <div class="g-text-xxsmall c-listingDefault_meta"><span class="c-listingDefault_pubDate">2 years ago</span> by <a href="/meet-the-team/mark-samuels/" class="g-text-bold c-listingDefault_author"> Mark Samuels </a> in <a href="/topic/executive/" class="g-text-bold c-listingDefault_topic"> CXO </a></div></div></div> </div><div class="c-listingDefault_item g-outer-spacing-bottom-large"><div class="u-grid-columns"><a href="/article/tech-jobs-are-changing-here-are-the-real-skills-youll-need-to-get-promoted/" class="c-listingDefault_itemLink"><div class="c-listingDefault_itemImage"><picture class="c-cmsImage" style="aspect-ratio:306/172;"> <img src alt="tech-it-workers-collaborate-happy-coding-teamwork-productivity.jpg" width="306" height="172" fetchpriority="low"></picture></div></a> <div class="c-listingDefault_itemContent"><a href="/article/tech-jobs-are-changing-here-are-the-real-skills-youll-need-to-get-promoted/" class="c-listingDefault_itemLink"><h3 class="c-listingDefault_title g-text-small-bold g-outer-spacing-bottom-xsmall"> Tech jobs are changing. 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Don't get left behind. </span></a> <div class="g-text-xxsmall c-listingDefault_meta"><span class="c-listingDefault_pubDate">2 years ago</span> by <a href="/meet-the-team/mark-samuels/" class="g-text-bold c-listingDefault_author"> Mark Samuels </a> in <a href="/topic/executive/" class="g-text-bold c-listingDefault_topic"> CXO </a></div></div></div> </div></div> <div class="c-loadMoreButton u-grid-columns"><a href="/topic/executive/2/" class="c-loadMoreButton_link o-button o-button-large o-button-smallRound lg:u-col-8 lg:u-col-start-3 md:u-col-6 sm:u-col-2 o-button-secondary"><span class="c-loadMoreButton_text">Load More</span> <span class="c-loadMoreButton_svg"><svg><use xlink:href="#rightArrow"/></svg></span></a></div></div></div><div class="lg:u-col-4 md:u-col-6 sm:u-col-2"><div class="c-globalSticky g-outer-spacing-bottom-large" style="grid-column:span 4;"><div class="c-globalSticky_element"><div class="c-adDisplay_container c-adDisplay_container_mpu-bottom 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is such a vital competitive differentiator that all business execs, whether they are CIOs, CEOs, CFOs or CMOs, need to understand the essentials."}},{id:"53f83281-8c1e-49aa-9f2c-2d1d07e6cd91",meta:{componentName:"53f83281-8c1e-49aa-9f2c-2d1d07e6cd91",componentDisplayName:"Product Research",componentType:"ContentList"},metadata:{},links:{self:{href:"https:\u002F\u002Fbender.cnetstatic.com\u002Fapi\u002Fneutron\u002Fcomponents\u002Fzdnet\u002Flisting\u002Fdynamic_listing\u002F53f83281-8c1e-49aa-9f2c-2d1d07e6cd91\u002Fweb?searchBy=id&topicSlug=executive&componentType=ContentList&componentName=53f83281-8c1e-49aa-9f2c-2d1d07e6cd91"}},items:[{author:{id:"8b301415-28bf-47bb-9825-326648dfc2d5",username:"Brian Solis",profileUrl:c,email:c,firstName:"Brian",lastName:"Solis",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"60e39ccd-90c4-4696-bf24-33457e4e1a00",filename:"brian-solis-thumbzd.png",dateCreated:{created:c,date:"2020-04-16 11:43:32",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F04\u002F16\u002F60e39ccd-90c4-4696-bf24-33457e4e1a00\u002Fbrian-solis-thumbzd.png",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Brian Solis is Global Innovation Evangelist at Salesforce and also a keynote speaker and an 8x best-selling author. In his work, Brian explores global digital trends to understand their impact on market dynamics and also identify opportunities for growth and innovation. His research covers digital transformation, innovation and disruption, CX, digital commerce, and the cognitive enterprise. \r\n\r\n \r\nAs a digital anthropologist, he also observes the evolution of human behaviors. Brian humanizes change in what he calls \"digital Darwinism,\" the evolution of technology and society to help organizations adapt with purpose. Brian aims to identify disruptive signals to more effectively guide leaders and stakeholders in their digital transformation and innovation investments.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cp\u003EAs the world starts to open up, the incredible velocity of digital growth experienced since 2020 will appear to wane. There will be reports of customers who were driven to become digital-first in 2020 shifting to physical activity. Don't get caught up in the minutiae of a binary vision of the future. Plan for continuous shifts and disruption. \u003C\u002Fp\u003E\u003Cp\u003EThere will be customers who prefer to spend their time online, those who enjoy interacting in the real world, and those who seek hybrid experiences where something new emerges in the middle. The most certain way to grow in a post-pandemic economy is to organize around customers and the insights that reveal behaviors, preferences, and expectations as tastes, times, and trends change. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"12922153-5c9c-495e-a36a-5dbbc9302a9f\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F12922153-5c9c-495e-a36a-5dbbc9302a9f\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ERegardless of buying paradigms and platforms, digital-first behaviors have permanently shifted from 2019-2022. As a result, customers have unlocked next-level skills of discovery and experimentation and escalated their standards for how they want to engage and be served. And, \u003Ca href=\"https:\u002F\u002Fwww.salesforce.com\u002Fresources\u002Fresearch-reports\u002Fstate-of-the-connected-customer\u002F\"\u003Eresearch already shows\u003C\u002Fa\u003E that almost two-thirds (61%) of customers anticipate spending more time online than they did pre-pandemic. This means that any semblance of a new or next normal for customers isn't likely to happen. The answer is to not respond to every twist and turn as it occurs. By organizing around customer data and insights, businesses will become resilient. These \"Customer 360\" companies will always be in step with market evolution, and over time, in a position to even anticipate change. \u003C\u002Fp\u003E\u003Cp\u003EUnderstanding the customer becomes the most direct path to delivering value-added, innovative customer experiences (CX) in real-time. The timing couldn't be better to have this conversation. CX was ranked as the number one priority for business transformation, \u003Ca href=\"https:\u002F\u002Fwww.salesforce.com\u002Fresources\u002Fresearch-reports\u002Fcustomer-experience-report\u002F?d=7013y0000025szsAAA&nc=7013y000002EFRgAAO&utm_source=hbr&utm_medium=display&utm_campaign=us_c360aw&utm_content=HBRarticle1C360RR_7013y0000025szsAAA&ban=us_hbr\"\u003Eaccording to a new report\u003C\u002Fa\u003E by Harvard Business Review Analytics Services (HBRAS) in partnership with Salesforce. The study, \"\u003Ca href=\"https:\u002F\u002Fwww.salesforce.com\u002Fresources\u002Fresearch-reports\u002Fcustomer-experience-report\u002F\"\u003EMaking Customer Experiences the Heart of the Enterprise\u003C\u002Fa\u003E,\" also found that 88% of executives say that the future success of their business is defined by having a complete and consistent view of their customers across channels and platforms.\u003C\u002Fp\u003E\u003Cp\u003EThe research shows that great CX is built on two key pillars: insight and engagement.  Yet, only 17% of executives say their organizations are either excellent in both insight and engagement or excellent in one and good in the other. Furthermore, only 15% of companies say they have a unified (360°) view of customer data and the organizational structure to make use of those insights. \u003C\u002Fp\u003E\u003Cp\u003EThe key to true customer-centricity is not only to assemble a 360° view of the customer. It's also to organize around data-driven insights, sourced across the entire consumer journey, to deliver meaningful engagement when they matter most to customers.\u003C\u002Fp\u003E\u003Cp\u003EIn fact, HBRAS learned that 88% of respondents say it is very important to the future success of their business to have a complete and consistent view of their customers across sales, service, and support channels and platforms. Nevertheless, the reality is that only a tiny fraction of businesses around the world feel equipped. \u003C\u002Fp\u003E\u003Cp\u003EThe path to CX innovation and market adaptability starts with data-centricity and operational transformation around insights and engagement. It's not an overnight process, but it is possible with the right leadership, steps, and support. \u003C\u002Fp\u003E\u003Cp\u003EIn my role at Salesforce, I have the opportunity to work with some of the world's most incredible companies. In each engagement, whether it's with functional leaders in service, marketing, commerce\u002Fsales, innovation, technology, or if it's directly with the C-suite or boards, the conversation inevitably focuses on the \"how\" of change. I'm often asked, \"What's our next step?\" or \"Where do we start?\" \u003Cbr\u003E\u003Cbr\u003EI was inspired by the HBRAS research to put together a series of next steps that move critical functions away from a remote operational state toward true customer-centricity. Organizations need an overlapping, cross-functional approach to connect Customer 360 to insights, and then to connect insights to actionable processes that facilitate remarkable customer engagement. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E8 Steps to Create a Customer-Unified Company\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EHere are eight steps that can help you create a customer-unified company where data, insights, and engagement deliver customer experiences with a competitive advantage:\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E1. Listen to your customers\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EEmbed customer listening into your business to collect feedback from customers at every stage of their journey with your brand. Establish a baseline for quality based on your business goals and your customers' expectations. Act on those insights cross-functionally. This is what's known as a voice-of-the-customer function.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E2. Establish the standard for end-to-end customer experience\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EWhat would your customers say about their experiences in a Net Promoter Score, Customer Satisfaction score, or Customer Lifetime Value score survey? Does this feedback meet your standards or your customers' standards? \u003C\u002Fp\u003E\u003Cp\u003EIn the report, Rob Goodman, Vice President and Customer Relationship Management (CRM) Program Owner at Pacific Life Insurance Co., reminds executives that the experiences customers expect can be influenced by the best engagement in any industry. \u003C\u002Fp\u003E\u003Cp\u003E\"Customers are basing their expectations off of other companies in other industries, not just yours,\" Goodman says. \"You can't settle for just good enough.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E3. Define a framework to translate data into actionable insights that fuel customer success\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EDelivering unified customer experiences takes comprehensive data. This requires businesses to establish a social contract with customers to encourage the exchange of data for value-added experiences. To continually earn customer data and build trust means applying insights that keep connecting, improving, and personalizing their experiences. Harnessing and organizing around data, extracting meaningful insights, and putting insights into action to deliver useful, usable, and enjoyable experiences creates a data flywheel that keeps spinning and enhancing customer experiences.\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cp\u003EUnify customer data sources into a holistic view of customer interactions and outcomes.\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cp\u003EEstablish an upgraded data program that connects new or missing data points to a unified data platform for a single and complete view of the customer.\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cp\u003ESurface relevant and timely insights that inform action across teams and functions.\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cp\u003EDeliver personalized customer experiences at scale.\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"e41d4282-ac92-4b94-b3c1-3d8064b6536d\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003Cem\u003ESource: The Data Flywheel, Salesforce\u003C\u002Fem\u003E\u003C\u002Fp\u003E\" data-image-alt-text=\"salesforce-sc3-image-2.jpg\" data-image-filename=\"salesforce-sc3-image-2.jpg\" data-image-date-created=\"2022\u002F01\u002F12\" data-image-width=\"368\" data-image-height=\"388\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\u003Cstrong\u003E4. Connect all the dots with technology\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EInvest in intelligent, automated, and integrated technology systems that connect data into a single unified view to help employees be more productive. \"Our goal was to operate as one company with shared visibility into every relationship and touchpoint,\" Goodman says. \"We needed to organize customer data across the company into a single unique ID for every customer, so our marketing, sales, and service teams have one view of the customer and all their information.\"\u003C\u002Fp\u003E\u003Cp\u003EPacific Life's data hub pulls in data from key business units, then works in concert with its CRM platform to create a unified customer 360° view.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E5. Create a CX and data integration leadership committee to align 360° customer insights and engagement\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EInclude stakeholders across business and analytics functions. A chief customer or experience officer, or anyone willing to bring disparate groups together, can lead this group, focusing on implementing CX and data integration across your organization. In fact, companies leading in CX are more than twice as likely to have a chief experience officer driving their CX efforts than companies that have made less progress, according to the recent \u003Ca href=\"https:\u002F\u002Fwww.salesforce.com\u002Fresources\u002Fresearch-reports\u002Fcustomer-experience-report\u002F?d=7013y0000025t4DAAQ&nc=7013y000002EFRgAAO&utm_source=hbr&utm_medium=display&utm_campaign=us_c360aw&utm_content=HBRarticle3C360RR_7013y0000025t4DAAQ&ban=us_hbr\"\u003EHBAS survey\u003C\u002Fa\u003E. \u003C\u002Fp\u003E\u003Cp\u003EPacific Life recently introduced this position, Goodman says in the report: \"The identification of this role recognized the need to assess the voice of the customer holistically across every touchpoint, versus siloed in one area.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E6. Decide what's essential\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAssess and prioritize the highest value and most critical customer touchpoints to prioritize for digital transformation (insights and engagement). Which customer touchpoints cause the most pain and have the greatest impact on the business? Organize relevant data sources into a single source of customer truth so every team can address critical decision points.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E7. Empower every employee with CX skills\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EGive employees access to insights and skills to apply them toward enhanced engagement. Establish employee training programs on CX success and data proficiency. Ensure unified access to relevant data sources and dashboards, and continually emphasize the value of data-driven insights by supporting it with a Center of Excellence.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003E8. Give every employee autonomy\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EPrioritize collaboration in department-level goals and initiatives. Empower individuals at every level of the organization to own decisions in their purview and take actions based on data.\u003C\u002Fp\u003E\u003Cp\u003EAs the world opens up, but still continues to realize the advancement of digital-first behaviors, gaining a 360\u003Cstrong\u003E°\u003C\u002Fstrong\u003E view of customers is just the beginning. Data-driven insights elevate the human side of data and reveal the opportunities to engage customers in ways that are more personal, useful, innovative, and even enjoyable.\u003C\u002Fp\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-01-12 21:12:47",timezone:"UTC",updated:c,published:c},description:"Companies can only be truly customer-centered with digital and operational transformation.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"a506eeb8-1130-4ac1-9d28-dcc4b756b149",image:{id:"e41d4282-ac92-4b94-b3c1-3d8064b6536d",filename:"salesforce-sc3-image-2.jpg",dateCreated:{created:c,date:"2022-01-12 17:53:18",timezone:"UTC",updated:c,published:c},alt:"salesforce-sc3-image-2.jpg",credits:c,caption:"\u003Cp\u003E\u003Cem\u003ESource: The Data Flywheel, Salesforce\u003C\u002Fem\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F01\u002F12\u002Fe41d4282-ac92-4b94-b3c1-3d8064b6536d\u002Fsalesforce-sc3-image-2.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:368,height:388,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"product-promo",hubTopicPathString:"Business^Digital Transformation",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"as-markets-shifts-to-a-hybrid-digital-and-physical-world-here-are-8-steps-to-create-a-customer-unified-and-resilient-company",startYear:c,summary:b,title:"Here are 8 steps to create a customer-unified, resilient company in a hybrid work market",topic:{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"0eafa412-77ed-4fa1-9fc7-5386ec7308a7",slug:"thought-leadership",name:"Thought Leadership",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"1029c8e8-ec91-11e3-95d2-02911863765e",slug:"data-management",name:"Data Management",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"10eb894a-ec91-11e3-95d2-02911863765e",slug:"nextgen-cio",name:"NextGen CIO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"73cc194f-d555-4dde-9954-530bc9c225f8",slug:"executive-guides",name:"Executive Guides",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"a0223f05-10d6-11e4-9732-00505685119a",username:"pgreenbe",profileUrl:c,email:c,firstName:"Paul",lastName:"Greenberg",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"5d27c9c9-1175-11e4-9732-00505685119a",filename:"paul-greenberg.jpg",dateCreated:{created:c,date:"2014-07-22 07:54:10",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F07\u002F22\u002F5d27c9c9-1175-11e4-9732-00505685119a\u002Fpaul-greenberg.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Paul Greenberg is founder & Managing Principal of The 56 Group, LLC, an advisory firm, focused on customer-facing strategic services, including CRM, customer experience and customer engagement strategies.\r\n\r\nHis book, CRM at the Speed of Light now in its 4th edition, is in 9 languages and been called \"the bible of the CRM industry\". It has been used by more than 70 universities as a primary text. \r\n\r\nCurrently, Paul sits on the Global Advisory Board of the SEAT Consortium as the only non-sports professional of a sports business professionals organization. Prior to this, Paul has been the EVP of the CRM Association, the Chairman of the University of Toronto's Rotman School of Management CRM Centre of Excellence Board of Advisors, a Board of Advisors member of the Baylor University MBA Program for CRM majors, & co-chairman of Rutgers University's CRM Research Center. \r\n\r\nPaul works both with customer-facing technology vendors and practitioners to craft go-to-market strategies, engagement programs, product development road maps, marketing\u002Fmessaging & outreach among other things.\r\n\r\nPaul is considered a thought leader in CRM and often called \"The Godfather of CRM.\" He has been published in numerous industry and business publications over the years. He was elected to CRM magazine's CRM Hall of Fame in 2010 - the first non-vendor related thought leader in its history. He also writes on customer-facing matters for CBS's ZDNet high profile tech media property (www.zdnet.com\u002Fblogs\u002Fcrm). He has won dozens of industry awards over the years in CRM, marketing, sales, and customer service as an influencer and thought leader. \r\n\r\nHe has just released a book on customer engagement entitled \"The Commonwealth of Self-Interest: Business Success through Customer Engagement\" \r\n\r\nPaul is also known through his work with Brent Leary on their show CRM Playaz, a show with a global audience. He and Brent will be announcing a major expansion of the franchise in January 2022. \r\n\r\nPaul currently lives in Manassas, Virginia with his wife of more than 35 years and 6 cats - and to be entirely clear - is a HUGE New York Yankees fan.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cp\u003EI've known \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Faatzberger\u002F\" target=\"_blank\"\u003EAlex Atzberger\u003C\u002Fa\u003E, current CEO of \u003Ca href=\"https:\u002F\u002Fwww.optimizely.com\u002F\" target=\"_blank\"\u003EOptimizely\u003C\u002Fa\u003E, pretty much from the moment he took over as President of SAP CX in 2018. His reputation had preceded him. He was a wunderkind -- a true rock star in the SAP firmament and the status has continued into his current role as CEO at Optimizely, formerly Episerver. He is not only an excellent CEO and has been exactly what Optimizely\u002FEpiserver needed but he is a thinker as well as a doer. In this post, he looks at personalized digital experience in a world where cookies are back to only the things that you eat. Meaning they are no longer part of the customer's experience or used to remember the customer's data or settings. A world that a year or two ago was maybe not unimaginable but not thinkable in the immediate future. Now here it is. And here is Alex to tell you what you might want to do.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EOh, yeah, one last thing. Alex loves chocolate but manages to make that an action item. He in conjunction with a world class chocolatier, founded \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"4f640ce7-5d01-4e90-999c-558360adab45\" data-raw-url=\"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0961ZNZST\" data-link-shortcode-text=\"Wonderbon\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E, a milk chocolate drink that goes hot or cold and is made of real, world class chocolate. I \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"02707f76-2c38-4c33-9428-1385a2ef98ba\" data-raw-url=\"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0961ZNZST\" data-link-shortcode-text=\"bought it on Amazon\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E and trust me, you want to try it. For me, an analog personalized experience. 😄 \u003C\u002Fp\u003E\u003Cp\u003ENow back to personalized digital experiences. \u003C\u002Fp\u003E\u003Cp\u003ETake it away Alex.\u003C\u002Fp\u003E\u003Cp\u003E________________________________________________\u003C\u002Fp\u003E\u003Cp\u003EYou've seen the headlines about Google removing support for third-party cookies. While the timeline continues to shift, the writing has been in the sand for a while now. And for good reason. According to \u003Ca href=\"https:\u002F\u002Fwww.pewresearch.org\u002Finternet\u002F2019\u002F11\u002F15\u002Famericans-and-privacy-concerned-confused-and-feeling-lack-of-control-over-their-personal-information\u002F\"\u003Ea study by Pew Research Center\u003C\u002Fa\u003E, 72% of people feel that almost all of what they do online is being tracked by advertisers, technology firms or other companies, and 81% say that the potential risks they face because of data collection outweigh the benefits. As people become more informed, they're looking to engage with brands who they believe will use their data responsibly and respect their privacy. \u003C\u002Fp\u003E\u003Cp\u003EIn June, \u003Ca href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fchrome\u002Fupdated-timeline-privacy-sandbox-milestones\u002F\"\u003EGoogle announced a delay\u003C\u002Fa\u003E in phasing out support for third-party cookies until 2023, resulting in many businesses breathing a sigh of relief that they no longer have to scramble to adjust their consumer data collection practices. However, this delay doesn't change the fact that we're headed toward a cookie-less world.\u003C\u002Fp\u003E\u003Cp\u003EWe will lose a data source that we've relied on – perhaps \u003Cem\u003Etoo\u003C\u002Fem\u003E heavily – since 1994 when 24-year-old engineer Lou Montulli \u003Ca href=\"https:\u002F\u002Fwww.nytimes.com\u002F2001\u002F09\u002F04\u002Fbusiness\u002Fgiving-web-a-memory-cost-its-users-privacy.html\"\u003Einvented the cookie\u003C\u002Fa\u003E. This data certainly can be helpful, supporting what you already know about a customer based on first-party data. You can draw additional connections. But, if you're relying exclusively on cookies to understand your customers, you don't really know them after all. Even worse, you could be making incorrect assumptions that lead to poor, disjointed experiences. A critical gap and opportunity remains in understanding customers through the content they engage with.\u003C\u002Fp\u003E\u003Cp\u003EThink about the last time you walked into your favorite clothing store. You were likely greeted by an employee. Maybe they asked if they could help you find something. If you're anything like me, you probably said, \"No, just browsing.\" So, you browse, pick up a shirt, glance at a pair of pants. The employee starts a dressing room for you with the items you've grabbed so far. When you head back to start trying those items on, the employee mentions that they included a sweater in your size they thought would match nicely with the pants you selected. You try it on, they were right, and you walk out of the store with an additional item. Why? The employee personalized their recommendations based on your behavior. They didn't need to know your name, income, email address or what store you were coming from to execute this personalization. They simply needed to observe first-hand what you were doing while in the store. \u003C\u002Fp\u003E\u003Cp\u003ENow imagine that instead of heading to the brick-and-mortar store, you visit their website. You're greeted with a welcome message. While looking for a new sweater, you click 'fall outfits' at the top of the page and see one that's trending as a 'featured item' and is on sale for $38. You click, view and add to your cart. Then the website shows you a pair of pants that have a 'similar vibe' to the sweater you picked, so you add them to your cart as well. You came for a sweater. You checked out with a complete outfit. Why? The website personalized its recommendations based on your behavior. Just like the in-store employee, it didn't need to know your name, income, email address or what website you were coming from to execute this personalization. The brand simply needed to observe what you – an anonymous visitor – were doing \u003Cem\u003Ewhile on the website\u003C\u002Fem\u003E. \u003C\u002Fp\u003E\u003Cp\u003EBoth examples resulted in a win for the customer and the brand, and neither required cookies. Why? The shopper was helped in a personalized way so they could more quickly achieve their goal. \u003C\u002Fp\u003E\u003Cp\u003EThe phrase 'You are what you read' applies here. The content customers engage with tells a story. What resonates with them (via views, clicks, likes, shares, email opens, etc.) points toward their interests, preferences, likes and dislikes – and more. I recently discussed this with a retail partner who shared with me that 97% of visitors to their website don't register by creating an account or profile. This isn't uncommon. For most companies, only about 3% of visitors choose to login or identify themselves. Brands who don't strategically market to this anonymous audience are overlooking a great amount of potential business.  \u003C\u002Fp\u003E\u003Cp\u003ESo how can we operationalize this personalization online, especially when we don't know the real identity of that person? A customer or potential customer is telling us what they're looking for by their first few clicks on a website. Listen to them and experiment. Customers are always evolving and only in an adaptive state can we be prepared to react accordingly.\u003C\u002Fp\u003E\u003Cp\u003ETake for example someone visiting your website and their first two clicks are on wedding dresses. Experiment by showing them a third wedding dress. Or show them a wedding cake instead. This testing will help you to make confident decisions grounded in data. \u003C\u002Fp\u003E\u003Cp\u003EThis sounds daunting, but earlier this year, the Optimizely team created a \u003Ca href=\"https:\u002F\u002Fwww.optimizely.com\u002Finsights\u002Fthe-digital-experimentation-playbook\u002F\"\u003EDigital Experimentation Playbook\u003C\u002Fa\u003E to break down this process into five steps: Research, Ideate, Refine, Plan & Run, and Review. \u003C\u002Fp\u003E\u003Ch3\u003EResearch \u003C\u002Fh3\u003E\u003Cp\u003EDuring the research phase, you're collecting relevant qualitative and quantitative data – from customer surveys and reviews to web analytics and conversations. I see a lot of marketers conduct exhaustive research, but they stop short of putting all of the research together for a full picture. The research is only a reliable guide if you consider how the qualitative and quantitative pieces work together. \u003C\u002Fp\u003E\u003Ch3\u003EIdeate  \u003C\u002Fh3\u003E\u003Cp\u003EThe next step is to analyze the customer data collected to identify the problem and where improvements need to be made. What problem are you trying to solve for the customer? Determine your key goal and top metric for this experiment. Now is the time to get specific – you can't solve every problem at once. \u003C\u002Fp\u003E\u003Ch3\u003ERefine  \u003C\u002Fh3\u003E\u003Cp\u003EThen it's time to refine. Create a problem-centric hypothesis where you state what you believe needs to change, what the outcome will be and why. Here's an example of what this might look like.\u003C\u002Fp\u003E\u003Cp\u003ECustomer surveys showed nine out of 11 website users find the featured products on the homepage to be irrelevant. If we set the algorithm for featured products on our homepage to display products from recent categories the user has visited, then the percentage of users that click on the featured products and add a product to their cart will increase. \u003C\u002Fp\u003E\u003Ch3\u003EPlan & Run\u003C\u002Fh3\u003E\u003Cp\u003EOnce you have your hypothesis, you can develop an experimentation roadmap that includes key metrics, duration and target audience, and roll the experiment out to a small subset of users. \u003C\u002Fp\u003E\u003Ch3\u003EReview\u003C\u002Fh3\u003E\u003Cp\u003EFinally, you have the results to analyze to see if the outcome has proven or disproven your hypothesis. Either way, you're learning how to optimize top-line growth, reduce customer churn and deliver world class digital experiences. \u003C\u002Fp\u003E\u003Cp\u003EWhen you listen to your consumer and recommend relevant content, you're showing value. When you add value to their lives, they're in turn more willing to provide information such as an email address, address, name and age that can be stitched together to create a fuller customer profile. And at the end of the day, personalization builds a relationship, and a relationship builds trust. Perhaps the death of third party-cookies will be the push marketers needed all along to really get to know their customers. \u003C\u002Fp\u003E\u003Cp\u003E-------------------------------------------------------\u003C\u002Fp\u003E\u003Cp\u003EThank you, Alex. Use the links above to check out Alex and Optimizely. \u003C\u002Fp\u003E\u003Cp\u003EOn another note entirely, watch for an announcement about the morphing of the CRM Playaz - coming to you (the announcement that is) in January 2022.  \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"12922153-5c9c-495e-a36a-5dbbc9302a9f\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F12922153-5c9c-495e-a36a-5dbbc9302a9f\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2021-12-07 15:37:00",timezone:"UTC",updated:c,published:c},description:"This is the era of customers who expect a personalized experience both IRL and digitally. Yet they also require security and privacy. With cookies of the internet data holder kind going away at some point soon. Alex Atzberger, CEO of Optimizely has an answer to the conundrum.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"48991433-6650-407c-9adf-4edb6b086304",image:{id:"fa02896b-3efa-4862-950c-386130670063",filename:"the-creative-exchange-zs3ofu40cqu-unsplash.jpg",dateCreated:{created:c,date:"2020-04-27 14:33:08",timezone:"UTC",updated:c,published:c},alt:"cookies.jpg",credits:"Image: Joshua Bedford",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F04\u002F27\u002Ffa02896b-3efa-4862-950c-386130670063\u002Fthe-creative-exchange-zs3ofu40cqu-unsplash.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:1000,height:500,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"product-promo",hubTopicPathString:"Business^CXO",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"creating-a-personalized-digital-experience-no-cookies-required-alex-atzberger-speaks",startYear:c,summary:b,title:"Creating a personalized digital experience (no cookies required), according to Alex Atzberger",topic:{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:a,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"2f73224c-10d6-11e4-9732-00505685119a",username:"Larry Dignan",profileUrl:c,email:c,firstName:"Larry",lastName:"Dignan",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"eb462fe7-e39e-43ba-abbd-c4ca2442306e",filename:"larry-dignan-eic.jpg",dateCreated:{created:c,date:"2017-04-26 18:17:55",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2017\u002F04\u002F26\u002Feb462fe7-e39e-43ba-abbd-c4ca2442306e\u002Flarry-dignan-eic.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Larry Dignan is the former Editor in Chief of ZDNET. He was most recently Executive Editor of News and Blogs at ZDNET. Prior to that, he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"2c305223-6527-4e59-805c-c1e13a449eba\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F2c305223-6527-4e59-805c-c1e13a449eba\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ECloud computing in 2021 has become  the go-to model for information technology as companies prioritize as-a-service providers over traditional vendors, accelerate digital transformation projects, and enable the new normal of work following the COVID-19 pandemic.  \u003C\u002Fp\u003E\u003Cp\u003EAnd while enterprises are deploying more multicloud arrangements the IT budgets are increasingly going to cloud giants. According to a recent survey from Flexera on IT budgets for 2021, money is flowing toward Microsoft Azure and its software-as-service offerings as well as Amazon Web Services. Google Cloud Platform is also garnering interest for big data and analytics workloads. But hybrid cloud and traditional data center vendors such as IBM, Dell Technologies, Hewlett-Packard Enterprise, and VMware have a role too.  \u003C\u002Fp\u003E\u003Cp\u003EMeanwhile, Salesforce, ServiceNow, Adobe, and Workday are battling SAP and Oracle for more wallet and corporate data share. Salesforce and ServiceNow launched successful back-to-work enablement suites and cemented positions as major platforms.  \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-best-web-hosting-providers-find-the-right-service-for-your-site\u002F\" target=\"_blank\"\u003E\u003Cstrong\u003EThe best web hosting providers: Find the right service for your site\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cstrong\u003E \u003C\u002Fstrong\u003E   \u003C\u002Fp\u003E\u003Cp\u003EKey themes for 2021 include: \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003EThe \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Ftopic\u002Fcoronavirus-business-and-technology-in-a-pandemic\u002F\" target=\"_blank\"\u003ECOVID-19 pandemic\u003C\u002Fa\u003E and the \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Ftopic\u002Fworking-from-home-the-future-of-business-is-remote\u002F\" target=\"_blank\"\u003Emove to remote work\u003C\u002Fa\u003E and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-video-conferencing-software-and-services-for-business\u002F\" target=\"_blank\"\u003Evideo conferencing\u003C\u002Fa\u003E are accelerating moves to the cloud. Enterprises increasingly are seeing the cloud as a digital transformation engine as well as a technology that improves business continuity. As work was forced to go remote due to stay-at-home orders, tasks were largely done on cloud infrastructure. Collaboration tools such as \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosoft-teams-master-remote-work-with-these-expert-tips\u002F\" target=\"_blank\"\u003EMicrosoft Teams\u003C\u002Fa\u003E and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-meet-goes-free-as-it-guns-for-zoom-aims-to-fend-off-microsoft-teams\u002F\" target=\"_blank\"\u003EGoogle Meet\u003C\u002Fa\u003E became cogs in the companies' broader cloud ecosystem. Zoom not only lands subscription revenue, but also runs on cloud providers such as AWS and Oracle.\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Ftopic\u002Fmanaging-the-multicloud\u002F\"\u003EMulticloud\u003C\u002Fa\u003E is both a selling point and an aspirational goal for enterprises. Companies are well aware of vendor lock-in and want to abstract their applications so they can be moved across clouds. The multicloud theme is being promoted among legacy vendors that have created platforms that can plug into multiple clouds -- often with a heavy dose of VMware or Red Hat. (See: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmulticloud-everything-you-need-to-know-about-the-biggest-trend-in-cloud-computing\u002F\"\u003EMulti-Cloud: Everything you need to know about the biggest trend in cloud computing\u003C\u002Fa\u003E and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmulticloud-deployments-become-go-to-strategy-as-aws-microsoft-azure-google-cloud-grab-wallet-share\u002F\" target=\"_blank\"\u003EMulticloud deployments become go-to strategy as AWS, Microsoft Azure, Google Cloud grab wallet share\u003C\u002Fa\u003E). However, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmulticloud-deployments-surge-as-microsoft-azure-duels-with-aws\u002F\" target=\"_blank\"\u003Emulticloud deployments still boil down to an AWS vs. Azure battle\u003C\u002Fa\u003E. \u003C\u002Fli\u003E\u003Cli\u003EThe game is about data acquisition. The more corporate data that resides in a cloud the more sticky the customer is to the vendor. It's no secret that cloud computing vendors are pitching enterprises on using their platforms to house data for everything from analytics to personalized experiences. \u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Ftopic\u002Fmanaging-ai-and-ml-in-the-enterprise\u002F\"\u003EArtificial intelligence\u003C\u002Fa\u003E, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Ftopic\u002Fhow-to-win-with-prescriptive-analytics\u002F\"\u003Eanalytics\u003C\u002Fa\u003E, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-the-internet-of-things-everything-you-need-to-know-about-the-iot-right-now\u002F\"\u003EIoT\u003C\u002Fa\u003E, and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhere-the-edge-is-in-edge-computing-why-it-matters-and-how-we-use-it\u002F\"\u003Eedge computing\u003C\u002Fa\u003E will be differentiators among the top cloud service providers -- as will serverless and managed services. \u003C\u002Fli\u003E\u003Cli\u003EEvery flavor of cloud vendor wants to be a management layer to manage your other clouds. Public cloud vendors such as Google Cloud Platform and AWS have offerings to manage various cloud services. Traditional enterprise vendors such as Dell and HPE do too. Which platform becomes that \"single pane of glass\" for cloud management will be positioned well. \u003C\u002Fli\u003E\u003Cli\u003ESales tactics that play to fear, uncertainty, and doubt will be the norm. Right around AWS re:Invent, there appeared to be a mindshare battle in the press as the big three sniped at each other \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Ftopic\u002Fthe-industry-cloud-why-its-next\u002F\"\u003Eacross multiple industries\u003C\u002Fa\u003E. \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-cloud-adds-slew-of-execs-as-it-builds-out-its-industry-vertical-focus\u002F\" target=\"_blank\"\u003EGoogle Cloud has been hiring executives to sell into industries\u003C\u002Fa\u003E and has ramped its Anthos hybrid cloud effort to close its AWS and Azure sales gap. (See: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-cloud-computing-everything-you-need-to-know-from-public-and-private-cloud-to-software-as-a\u002F\"\u003EWhat is cloud computing? Everything you need to know\u003C\u002Fa\u003E)\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cul\u003E\u003Cli\u003EThere's a sales war happening by industry. Cloud providers are going vertical to corner industries. Gartner's Magic Quadrant report on public cloud providers noted that the \"capability gap between hyperscale cloud providers has begun to narrow; however, fierce competition for enterprise workloads extends to secondary markets worldwide.\" Indeed, the financials from AWS, Microsoft Azure, and Google Cloud have all been strong.\u003Cbr\u003E \u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"4b775693-7364-48e5-8818-080a4e9362b9\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Gartner\" data-image-alt-text=\"gartner-iaas-mq-sept-2020.png\" data-image-filename=\"gartner-iaas-mq-sept-2020.png\" data-image-date-created=\"2020\u002F09\u002F30\" data-image-width=\"529\" data-image-height=\"541\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EWith that backdrop, let's get to the 2020 top cloud computing vendors.  \u003C\u002Fp\u003E\u003Ch2\u003E \t \t \t \t \t\u003Cstrong\u003EInfrastructure as a service\u003C\u002Fstrong\u003E \u003C\u002Fh2\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"7a2410f9-314e-4244-8789-d84e900818cf\" data-edition=\"us\" data-description=\"\u003Cp\u003EAWS was the early leader in public cloud computing and has become a major player in AI, database, machine learning and serverless deployments. \u003C\u002Fp\u003E\" data-hed=\"Amazon Web Services\" data-superlative=\"The leader in IaaS and branching out\" data-imagegroup=\"{"alt":"Amazon Web Services AWS advertisement ad sign closeup in underground transit platform in NYC Subway Station, wall tiled, arrow, side","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"(Image: Krblokhin \u002F Getty Images)","imageData":{"id":"9d349185-abe0-4f78-aed7-f1aa4a2010ee","title":"Amazon Web Services AWS advertisement ad sign closeup in underground transit platform in NYC Subway Station, wall tiled, arrow, side","filename":"istock-925557862.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fhub\u002Fi\u002F2020\u002F01\u002F21\u002F9d349185-abe0-4f78-aed7-f1aa4a2010ee\u002Fistock-925557862.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":1044553,"width":1600,"height":1068,"dateCreated":{"date":"2020-01-21 15:58:43","timezone":"UTC"},"dateUpdated":{"date":"2020-01-21 15:58:54","timezone":"UTC"},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"(Image: Krblokhin \u002F Getty Images)","alt":"Amazon Web Services AWS advertisement ad sign closeup in underground transit platform in NYC Subway Station, wall tiled, arrow, side","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"typeName":"content_image"},"uuid":"9d349185-abe0-4f78-aed7-f1aa4a2010ee","imageAltText":"Amazon Web Services AWS advertisement ad sign closeup in underground transit platform in NYC Subway Station, wall tiled, arrow, side","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"(Image: Krblokhin \u002F Getty Images)","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"istock-925557862.jpg","imageDateCreated":"2020\u002F01\u002F21","imageWidth":1600,"imageHeight":1068,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"(Image: Krblokhin \u002F Getty Images)\" data-merchantoffers=\"[{"useMonetization":false,"monetizedUrl":"","offerMerchant":"AWS","offerPrice":"","monetizationStatus":"off","rawUrl":"https:\u002F\u002Faws.amazon.com\u002Fwhat-is-aws\u002F","url":"https:\u002F\u002Faws.amazon.com\u002Fwhat-is-aws\u002F"}]\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Faws.amazon.com\u002F\"\u003EAWS\u003C\u002Fa\u003E was the first to offer cloud computing infrastructure as a service in 2008 and has never looked back. It's launching new services at a breakneck pace and is creating its own compute stack that aims to be more efficient and pass those savings along. That plan isn't likely to change as \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Famazon-names-aws-vet-adam-selipsky-to-run-aws\u002F\" target=\"_blank\"\u003EAdam Selipsky returns to become CEO of AWS\u003C\u002Fa\u003E as \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Famazon-q4-revenue-profit\u002F\" target=\"_blank\"\u003EAndy Jassy takes over Amazon for Jeff Bezos\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Famazon-aws-everything-you-should-know-about-the-largest-cloud-provider\u002F\" target=\"_blank\"\u003EAWS has expanded\u003C\u002Fa\u003E well beyond cloud compute and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-cloud-storage\u002F\" target=\"_blank\"\u003Estorage\u003C\u002Fa\u003E. If processors based on Arm become the norm in the data center, the industry can thank the gravitational pull of AWS, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Faws-graviton2-what-it-means-for-arm-in-the-data-center-cloud-enterprise-aws\u002F\"\u003Ewhich launched a second-generation Graviton processor and instances based on it\u003C\u002Fa\u003E. If successful, the Graviton and the Nitro abstraction layer can be the differentiator for AWS in the cloud wars.  \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdata-2021-outlook-part-ii-hedging-the-cloud\u002F\"\u003EData 2021 Outlook Part II: Hedging the cloud\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"2e185cf1-0eca-4e35-91d9-a09407a199bb\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F2e185cf1-0eca-4e35-91d9-a09407a199bb\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EAt re:Invent 2020, a virtual conference, AWS outlined \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Faws-custom-chip-family-expands-launches-trainium-for-machine-learning-models\u002F\" target=\"_blank\"\u003Ecustom processor roadmap\u003C\u002Fa\u003E,\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdata-in-aws-cross-hairs-how-the-cloud-giant-is-gunning-for-more-enterprise-workloads\u002F\" target=\"_blank\"\u003E database advances\u003C\u002Fa\u003E and a bey of tools that solidify its lead in the cloud market. Jassy also took aim at Microsoft Azure in his keynote as well as Oracle and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Faws-ceo-jassy-fires-back-over-growth-rates-vs-rivals\u002F\" target=\"_blank\"\u003Etouted an AWS annual revenue run rate approaching $48 billion\u003C\u002Fa\u003E.  \u003C\u002Fp\u003E\u003Cp\u003EWhile 2020 will be the year known for Amazon's ability to deliver goods during COVID-19 lockdowns, it's still worth noting that AWS delivers the most operating income in the company.  \u003C\u002Fp\u003E\u003Cp\u003EThe biggest question is whether enterprises are going to worry about AWS' dominance as \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-aws-outcome-driven-engineering-team-approaches-digital-transformation\u002F\" target=\"_blank\"\u003Ea digital transformation enabler\u003C\u002Fa\u003E. For now, AWS is becoming everything from a key AI and machine learning platform to \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Faws-launches-amazon-connect-real-time-analytics-customer-profiles-machine-learning-tools\u002F\" target=\"_blank\"\u003Ecall center engine\u003C\u002Fa\u003E to edge compute enabler.  \u003C\u002Fp\u003E\u003Cp\u003ESome key developments include: \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Faws-rolls-out-s3-object-lambda-to-process-data-for-multiple-applications\u002F\"\u003EAWS rolls out S3 Object Lambda to process data for multiple applications\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Famazon-makes-alexa-conversations-generally-available\u002F\"\u003EAmazon makes Alexa Conversations generally available\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Faws-mac-ec2-instances-now-support-macos-big-sur\u002F\"\u003EAWS' Mac EC2 instances now support macOS Big Sur\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Faws-says-very-very-sophisticated-practitioners-of-machine-learning-are-moving-to-sagemaker\u002F\"\u003EAmazon AWS says 'Very, very sophisticated practitioners of machine learning' are moving to SageMaker\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Faws-builds-out-iot-edge-computing-technical-building-blocks\u002F\"\u003EAWS builds out IoT, edge computing technical building blocks\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Faws-starts-gluing-the-gaps-between-its-databases\u002F\"\u003EAWS starts gluing the gaps between its databases\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Famazon-aws-analytics-director-sees-analysis-spreading-much-more-widely-throughout-organizations\u002F\"\u003EAmazon AWS analytics director sees analysis spreading much more widely throughout organizations\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Famazon-unveils-amazon-healthlake-big-data-store-for-life-sciences\u002F\"\u003EAmazon unveils Amazon HealthLake, big data store for life sciences\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgot-amazon-aws-unveils-sagemaker-clarify-edge-manager-redshift-ml\u002F\"\u003EAmazon AWS unveils RedShift ML to 'bring machine learning to more builders'\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Faws-unveils-new-compute-instances-including-compute-heavy-c6gn-powered-by-graviton2\u002F\"\u003EAWS unveils new compute instances, including compute heavy C6gn powered by Graviton2\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Faws-containers-serverless-and-cloud-native-computing-oh-my\u002F\"\u003EAWS: Containers, serverless, and cloud-native computing oh my!\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Faws-bolsters-industrial-iot-lineup-with-new-monitron-panorama-services\u002F\"\u003EAWS bolsters industrial IoT lineup with new Monitron, Panorama services\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Famazons-andy-jassy-talks-up-aws-outposts-wavelength-as-the-right-edge-for-hybrid-cloud\u002F\"\u003EAmazon's Andy Jassy talks up AWS Outposts, Wavelength as the right edge for hybrid cloud\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Faws-offers-mac-ec2-instances-here-what-it-means-for-apple\u002F\"\u003EAWS offers Mac EC2 instances: Here what it means for Apple, Apple Silicon, developers\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003E\u003Cstrong\u003EMust read:\u003C\u002Fstrong\u003E \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Famazon-aws-everything-you-should-know-about-the-largest-cloud-provider\u002F\"\u003EAWS: The complete business guide to Amazon's cloud services\u003C\u002Fa\u003E \u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcloud-alters-pecking-order-among-enterprise-technology-vendors\u002F\"\u003ECloud alters pecking order among enterprise technology vendors\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-cloud-storage-services\u002F\"\u003EBest cloud storage services in 2020: Google Drive, OneDrive, Dropbox, and more\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EWhile AWS growth rates have been slowing relative to rivals, the base of revenue is much higher. There is little evidence that AWS isn't gaining \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Faws-reinvent-2018-recap-everything-the-tech-sector-does-aws-wants-to-do-better\u002F\"\u003Ea larger portion of the enterprise IT cloud-spend\u003C\u002Fa\u003E. AWS has \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fvmware-cloud-on-aws-gains-workloads-but-challenges-remain\u002F\"\u003Ehybrid cloud partnerships with the likes of VMware\u003C\u002Fa\u003E, developers, ecosystem, and large enterprise customer base to remain in the lead.  \u003C\u002Fp\u003E\u003Cp\u003EHere's what you need to watch with AWS in 2021: \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003EAWS' ability to take database share with its approach of offering specific databases tailored to workloads. \u003C\u002Fli\u003E\u003Cli\u003EThe buildout of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Faws-reinvent-2019-postmortem-introducing-cassandra-and-bringing-ml-to-aurora\u002F\"\u003EAI and machine learning services\u003C\u002Fa\u003E and whether AWS becomes the model training platform of choice.\u003C\u002Fli\u003E\u003Cli\u003EDevelopment of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Faws-verizon-aim-to-collaborate-on-5g-cloud-edge-computing-use-cases\u002F\"\u003E5G, cloud, and edge computing use cases\u003C\u002Fa\u003E.\u003C\u002Fli\u003E\u003Cli\u003EThe ability to move more AWS customers to its own processors. \u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Ftopic\u002Fprepare-for-serverless-computing\u002F\"\u003EThe momentum\u003C\u002Fa\u003E of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fserverless-kubernetes-containers-amazon-eks-on-aws-fargate\u002F\"\u003EAWS serverless instances\u003C\u002Fa\u003E. (See: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-serverless-architecture-actually-means-and-where-servers-enter-the-picture\u002F\"\u003EWhat serverless architecture really means, and where servers enter the picture\u003C\u002Fa\u003E)\u003C\u002Fli\u003E\u003Cli\u003EHow AWS navigates multi-cloud deployments. \u003C\u002Fli\u003E\u003Cli\u003EThe vertical market battle against Azure and Google Cloud. All three are \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Faws-adds-ontology-linking-to-comprehend-medical-natural-language-processing-service\u002F\"\u003Eaiming for health care\u003C\u002Fa\u003E, but retailers are looking to Azure and Google Cloud. \u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"e9555b1a-8ab2-44b9-99ec-3967fc8f5747\" data-edition=\"us\" data-description=\"\u003Cp\u003EMicrosoft Azure, along with Microsoft's software-as-a-service effort and its footprint in enterprises, make the company a strong No. 2 to AWS. As enterprises pick preferred cloud vendors, Microsoft will be an option.&nbsp;\u003C\u002Fp\u003E\" data-hed=\"Microsoft Azure\" data-superlative=\"A strong No. 2, hybrid player and enterprise favorite\" data-imagegroup=\"{"alt":"microsoft-azure.png","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"(Image: Microsoft)","imageData":{"id":"c614a9ee-6de8-4c3b-ba9f-4133eecf8916","title":"microsoft-azure","filename":"microsoft-azure.png","path":"https:\u002F\u002Fgcp-prod-image-resizer.zdnet.com\u002Fi\u002F2020\u002F01\u002F21\u002Fc614a9ee-6de8-4c3b-ba9f-4133eecf8916\u002Fmicrosoft-azure.png","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":152715,"width":1600,"height":1068,"dateCreated":{"date":"2020-01-21 16:43:29","timezone":"UTC"},"dateUpdated":{"date":"2020-01-21 16:43:38","timezone":"UTC"},"needsModeration":false,"mimeType":"image\u002Fpng","deleted":false,"credits":"(Image: Microsoft)","alt":"microsoft-azure.png","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"typeName":"content_image"},"uuid":"c614a9ee-6de8-4c3b-ba9f-4133eecf8916","imageAltText":"microsoft-azure.png","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"(Image: Microsoft)","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"microsoft-azure.png","imageDateCreated":"2020\u002F01\u002F21","imageWidth":1600,"imageHeight":1068,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"(Image: Microsoft)\" data-merchantoffers=\"[{"useMonetization":false,"monetizedUrl":"","offerMerchant":"Microsoft Azure","offerPrice":"","monetizationStatus":"off","rawUrl":"https:\u002F\u002Fclick.linksynergy.com\u002Fdeeplink?id=IokOf8qagZo&mid=24542&murl=http:\u002F\u002Fazure.microsoft.com&u1=[subid_value]","url":"https:\u002F\u002Fclick.linksynergy.com\u002Fdeeplink?id=IokOf8qagZo&mid=24542&murl=http:\u002F\u002Fazure.microsoft.com&u1=[subid_value]"}]\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThe cheap and easy storyline is that Microsoft Azure and AWS are on a collision course to be the top cloud service provider. The reality is that the two foes barely rhyme.  \u003C\u002Fp\u003E\u003Cp\u003EHere's why: \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdear-microsoft-its-time-to-disclose-some-real-sales-figures-for-azure\u002F\" target=\"_blank\"\u003EThere is still no publicly available data on Azure sales\u003C\u002Fa\u003E. Azure is the part of Microsoft's cloud business that most rhymes with AWS, but is buried in the commercial cloud. \u003C\u002Fli\u003E\u003Cli\u003ECommercial cloud is a roll-up of multiple services from Microsoft. Enterprises are likely to buy a buffet that includes Azure but isn't totally focused on it. That said, Microsoft commercial cloud annual revenue run rate \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosofts-q2-azure-posts-revenue-growth-of-50-commercial-cloud-run-rate-at-66-8-billion\u002F\" target=\"_blank\"\u003Eis closing in on $70 billion.\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003EMicrosoft Azure benefits from its software-as-a-service footprint. The reality is that we could easily take Microsoft out of the IaaS category and put it in the SaaS section since most of the revenue is derived from Office 365, Dynamics, and a bevy of other cloud services that are software-based over infrastructure. \u003C\u002Fli\u003E\u003Cli\u003ENevertheless, Azure and its AI, machine learning, and history in the enterprise make it a formidable player. \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosofts-azure-data-box-edge-gets-rugged-portable-option\u002F\"\u003EAzure has edge computing efforts\u003C\u002Fa\u003E.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EThe COVID-19 pandemic provided rocket fuel to Microsoft's cloud business \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosoft-now-at-75-million-daily-active-teams-users-despite-supply-chain-constraints-affecting-its-cloud-business\u002F\" target=\"_blank\"\u003Eas a bevy of enterprises used Microsoft Teams\u003C\u002Fa\u003E for remote work. In addition, Microsoft wrestled \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosoft-heres-how-were-trying-to-manage-increased-cloud-demand\u002F\" target=\"_blank\"\u003Ewith capacity issues due to demand\u003C\u002Fa\u003E. Those capacity issues continued throughout 2020. Microsoft \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosoft-aims-to-grow-azures-footprint-resiliency-with-more-availability-zones-new-services\u002F\" target=\"_blank\"\u003Eaddressed capacity issues\u003C\u002Fa\u003E at its \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosoft-ignite-2020\u002F\" target=\"_blank\"\u003EIgnite conference\u003C\u002Fa\u003E after Gartner gave Azure high marks, but raised concerns \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Foffice-365-outage-ongoing-after-roll-back-fails\u002F\" target=\"_blank\"\u003Eabout outages\u003C\u002Fa\u003E.  \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:\u003C\u002Fstrong\u003E \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosoft-teams-master-remote-work-with-these-expert-tips\u002F\" target=\"_blank\"\u003EMicrosoft Teams: How to master remote work beyond the basics\u003C\u002Fa\u003E\u003Cstrong\u003E |\u003C\u002Fstrong\u003E \u003Ca href=\"https:\u002F\u002Fwww.techrepublic.com\u002Farticle\u002Fmicrosoft-teams-the-smart-persons-guide\u002F\" target=\"_blank\"\u003ETechRepublic cheat sheet on Microsoft Teams\u003C\u002Fa\u003E\u003Cstrong\u003E \u003C\u002Fstrong\u003E \u003C\u002Fp\u003E\u003Cp\u003EMicrosoft CEO Satya Nadella argued that the company's cloud unit sits \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-does-the-new-normal-look-like-post-covid-19-15-cxos-answer\u002F\" target=\"_blank\"\u003Ein the middle of digital transformation efforts\u003C\u002Fa\u003E. \"We have seen two years' worth of digital transformation in two months. From remote teamwork and to sales and customer service to critical cloud infrastructure and security, we are working alongside customers every day to help them stay open for business in a world of remote everything,\" said Nadella.  \u003C\u002Fp\u003E\u003Cp\u003ETo understand Azure's competitive advantage, it helps to know some history courtesy of \u003Cem\u003EZDNet's \u003C\u002Fem\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fmeet-the-team\u002Fus\u002Fmary%20jo%20foley\u002F\" target=\"_blank\"\u003EMary Jo Foley\u003C\u002Fa\u003E: \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-2010s-microsoft-the-cloud-company\u002F\"\u003EThe 2010s: Microsoft, the cloud company\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fazure-founders-reflect-on-microsofts-first-decade-as-a-public-cloud-vendor\u002F\"\u003EAzure founders reflect on Microsoft's first decade as a public cloud vendor\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-microsofts-azure-organization-makes-the-windows-sausage\u002F\"\u003EHow Microsoft's Azure organization makes the Windows sausage\u003C\u002Fa\u003E\u003Cbr\u003E \u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Faws-vs-microsoft-azure-will-be-about-sales-scale-ai-multi-cloud-realities\u002F\"\u003EAWS vs. Microsoft Azure will be about sales scale, AI, multi-cloud realities\u003C\u002Fa\u003E\u003Cbr\u003E \u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003ESimply put, Azure enjoys an incumbent role with enterprises as a cloud service provider, but pricing will blend \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fenterprise-software-cloud-vendors-likely-to-mix-monetization-models-what-happens-when-subscription-usage-and-licensing-converge\u002F\"\u003Emultiple monetization models and bundles\u003C\u002Fa\u003E. The real battle between AWS and Microsoft will revolve around enterprises that go multi-cloud but want one preferred cloud service vendor. Will AWS or Microsoft be the preferred vendor? In that environment, Microsoft is a known commodity that can plug into Salesforce, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsalesforce-pledges-to-use-microsoft-azure-to-power-its-marketing-cloud\u002F\"\u003Ewhich picked Azure for its Marketing Cloud\u003C\u002Fa\u003E, as well as other incumbents such as \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosoft-adobe-and-sap-are-out-to-prove-the-open-data-initiative-is-open\u002F\"\u003ESAP\u003C\u002Fa\u003E, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosoft-and-oracle-forge-cloud-interoperability-partnership\u002F\"\u003EOracle\u003C\u002Fa\u003E, and Adobe. In addition, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-microsoft-365-microsofts-most-important-subscription-bundle-explained\u002F\"\u003EMicrosoft can pair its cloud offerings into its Microsoft 365 effort\u003C\u002Fa\u003E, which is a cloud and enterprise software buffet packaged for various industries but \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbeware-of-potential-hidden-microsoft-365-licensing-costs\u002F\"\u003Emay have hidden costs if not negotiated properly\u003C\u002Fa\u003E.  \u003C\u002Fp\u003E\u003Cp\u003EMicrosoft has also honed its ground game for \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosoft-plans-to-rearchitect-azure-stack-by-making-it-container-based\u002F\"\u003Ehybrid deployments\u003C\u002Fa\u003E as it has deep partnerships with server vendors to create integrated stacks to target hybrid cloud and private cloud.\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosofts-hybrid-2-0-strategy-azure-arc-azure-stack-hub-azure-stack-edge-explained\u002F\"\u003E Azure Arc, Azure Stack, and Azure Stack Edge are all examples of these hybrid efforts\u003C\u002Fa\u003E. Some efforts of note include: \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosoft-adds-more-devices-services-to-its-azure-stack-hybrid-line-up\u002F\"\u003EMicrosoft adds more devices and services to its Azure Stack hybrid line-up\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-and-why-microsoft-is-building-a-telco-grade-cloud\u002F\"\u003EHow and why Microsoft is building a 'telco-grade cloud'\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmetaos-microsoft-365-wechat-whole-life-experience\u002F\"\u003EHow Microsoft is looking to MetaOS to make Microsoft 365 a 'whole life' experience\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosofts-azure-modular-datacenter-whats-special-clouds-got-to-do-with-it\u002F\"\u003EMicrosoft's Azure Modular Datacenter: What's 'special clouds' got to do with it?\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosoft-launches-azure-government-top-secret-cloud-to-handle-classified-data\u002F\"\u003EMicrosoft launches Azure Government Top Secret cloud to handle classified data\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosofts-first-vertical-cloud-the-microsoft-cloud-for-healthcare-is-now-generally-available\u002F\"\u003EMicrosoft's first 'vertical cloud,' the Microsoft Cloud for Healthcare, is now generally available\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EIn the end, the Microsoft Azure battle with AWS will boil down to a sales war and thousands of foot soldiers pitching enterprises. You may become a Microsoft cloud customer via Teams, \u003Ca href=\"http:\u002F\u002Fmicrosoft-us.evyy.net\u002Fc\u002F148636\u002F434427\u002F3327?subid1=zd-852ac2917c0642578a5f7acfee841bc0--\"\u003EOffice 365\u003C\u002Fa\u003E, Dynamics, \u003Ca href=\"https:\u002F\u002Fclick.linksynergy.com\u002Fdeeplink?id=IokOf8qagZo&mid=24542&u1=zd-852ac2917c0642578a5f7acfee841bc0--&murl=https%3A%2F%2Fazure.microsoft.com%2Fen-us%2F\"\u003EAzure\u003C\u002Fa\u003E, or some combination of them all. The reality is that you'll have both top cloud service providers in your company and neither one will own the whole stack. Multi-cloud efforts will begin with having Microsoft and AWS in your company. \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Faws-vs-microsoft-azure-will-be-about-sales-scale-ai-multi-cloud-realities\u002F\"\u003EThe wallet-share trench war begins there\u003C\u002Fa\u003E. (See: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcan-aws-be-caught-heres-how-its-cloud-computing-rivals-can-improve-their-chances\u002F\"\u003ECan AWS be caught? Here's how its cloud computing rivals can improve their chances\u003C\u002Fa\u003E)   \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EMust read:\u003C\u002Fstrong\u003E \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fa-new-microsoft-cloud-category-to-watch-the-microsoft-365-number\u002F\"\u003EA new Microsoft cloud category to watch: The Microsoft 365 number\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosoft-azure-everything-you-need-to-know\u002F\"\u003EMicrosoft Azure: Everything you need to know about Redmond's cloud service \u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosoft-office-365-for-business-everything-you-need-to-know\u002F\"\u003EMicrosoft Office 365 for business: Everything you need to know\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"3db11f85-87ac-45d5-9ad6-f707b67d0956\" data-edition=\"us\" data-description=\"\u003Cp\u003EGoogle Cloud Platform and its Anthos platform is working to break into digital transformation budgets. Meanwhile, the cloud provider is looking at expanding in its key verticals such as retail and financial services.&nbsp;\u003C\u002Fp\u003E\" data-hed=\"Google Cloud Platform\" data-superlative=\"A strong No. 3 with a $11 billion annual revenue run rate, but building out its sales scale and industry approach\" data-imagegroup=\"{"alt":"google-cloud-gives-opensource-data-vendo-5cb0ad73dd173300b8a12dc2-1-apr-17-2019-9-32-50-poster.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"(Image: Getty Images\u002FiStockphoto)","imageData":{"id":"b743c449-5a3e-41e7-bd94-bd74029e5976","title":"google-cloud-gives-opensource-data-vendo-5cb0ad73dd173300b8a12dc2-1-apr-17-2019-9-32-50-poster","filename":"google-cloud-gives-opensource-data-vendo-5cb0ad73dd173300b8a12dc2-1-apr-17-2019-9-32-50-poster.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F01\u002F21\u002Fb743c449-5a3e-41e7-bd94-bd74029e5976\u002Fgoogle-cloud-gives-opensource-data-vendo-5cb0ad73dd173300b8a12dc2-1-apr-17-2019-9-32-50-poster.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":322941,"width":1600,"height":1068,"dateCreated":{"date":"2020-01-21 16:46:29","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2021-07-15 13:55:43","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"Google","alt":"google-cloud-gives-opensource-data-vendo-5cb0ad73dd173300b8a12dc2-1-apr-17-2019-9-32-50-poster.jpg","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"b743c449-5a3e-41e7-bd94-bd74029e5976","imageAltText":"google-cloud-gives-opensource-data-vendo-5cb0ad73dd173300b8a12dc2-1-apr-17-2019-9-32-50-poster.jpg","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"(Image: Getty Images\u002FiStockphoto)","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"google-cloud-gives-opensource-data-vendo-5cb0ad73dd173300b8a12dc2-1-apr-17-2019-9-32-50-poster.jpg","imageDateCreated":"2020\u002F01\u002F21","imageWidth":1600,"imageHeight":1068,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"(Image: Getty Images\u002FiStockphoto)\" data-merchantoffers=\"[{"useMonetization":true,"monetizedUrl":"","offerMerchant":"Google","offerPrice":"","monetizationStatus":"on","rawUrl":"https:\u002F\u002Fwww.tkqlhce.com\u002Fclick-9041660-15255254?sid=subid_value","url":""}]\" data-usepricing=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EGoogle Cloud Platform is coming off a year where it built out its strategy, sales team, and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-cloud-gains-in-gartners-2019-cloud-infrastructure-magic-quadrant\u002F\"\u003Edifferentiating services\u003C\u002Fa\u003E, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-cloud-goes-down-taking-youtube-gmail-snapchat-and-others-with-it\u002F\"\u003Ebut also had performance hiccups\u003C\u002Fa\u003E. However, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-google-cloud-is-and-why-would-you-choose-it\u002F\" target=\"_blank\"\u003EGoogle Cloud\u003C\u002Fa\u003E is getting a lift via COVID-19 and Google Meet and setting up a strategy to manage multi-cloud workloads. In 2021, you can expect Google Cloud \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcloud-computing-aws-is-still-the-biggest-player-but-microsoft-azure-and-google-cloud-are-growing-fast\u002F\" target=\"_blank\"\u003Eto continue\u003C\u002Fa\u003E to \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-cloud-expands-its-global-cloud-regions\u002F\" target=\"_blank\"\u003Eexpand its footprint\u003C\u002Fa\u003E with \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-to-spend-7-billion-in-2021-on-us-offices-data-centers\u002F\" target=\"_blank\"\u003Enew regions and data centers\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EMust read:\u003C\u002Fstrong\u003E \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-cloud-hires-sap-alum-kazmaier-unifies-database-data-analytics-looker-units\u002F\"\u003EGoogle Cloud hires SAP alum Kazmaier, unifies database, data analytics, Looker units\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-cloud-vs-aws-two-vastly-different-profit-pictures\u002F\"\u003EGoogle Cloud vs. AWS: Two vastly different profit pictures\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-clouds-anthos-for-aws-generally-available-microsoft-azure-in-preview\u002F\"\u003EGoogle Cloud's Anthos for AWS generally available, Microsoft Azure in preview\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-helps-users-reduce-google-cloud-costs\u002F\"\u003EGoogle helps users reduce Google Cloud costs\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-meet-expands-live-captions-to-4-more-languages-extends-unlimited-meetings\u002F\"\u003EGoogle Meet expands live captions to 4 more languages, extends unlimited meetings\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-adds-more-microsoft-office-related-features-to-workspace\u002F\"\u003EGoogle adds more Microsoft Office-related features to Workspace\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-acquires-actifio-to-bring-backup-and-disaster-recovery-services-to-google-cloud\u002F\"\u003EGoogle acquires Actifio to bring backup and disaster recovery services to Google Cloud\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EWith an annual revenue run rate \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Falphabet-beats-q4-estimates-google-cloud-revenue-climbs\u002F\" target=\"_blank\"\u003Eapproaching $16 billion\u003C\u002Fa\u003E, Google Cloud Platform has been winning larger deals, has \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fas-kurian-takes-over-at-google-cloud-platform-here-are-the-big-questions\u002F\"\u003Ea strong leader with Oracle veteran Thomas Kurian\u003C\u002Fa\u003E, and is seen as a solid counterweight to AWS and Microsoft Azure. Kurian appears \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-cloud-next-everything-you-need-to-know-about-the-new-strategy\u002F\"\u003Eto be building out an Oracle-ish model where it targets industries and use cases where it can win\u003C\u002Fa\u003E. \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwayfair-expands-google-cloud-deal-for-hybrid-cloud-strategy\u002F\"\u003EThink retail\u003C\u002Fa\u003E, where customers leverage Google ads, as well as cloud compute without worries about Amazon. Think education. Think finance.  \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EMust read:\u003C\u002Fstrong\u003E \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-makes-database-migration-service-generally-available\u002F\"\u003EGoogle makes Database Migration Service generally available\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-cloud-adds-slew-of-execs-as-it-builds-out-its-industry-vertical-focus\u002F\" target=\"_blank\"\u003EGoogle Cloud adds a slew of execs as it builds out its industry, vertical focus\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-clouds-business-application-platform-aims-to-court-citizen-business-developers-with-no-code-approach\u002F\"\u003EGoogle Cloud's Business Application Platform aims to court citizen, business developers with no-code approach\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-cloud-launches-anthos-updates-for-identity-kubernetes-clusters-app-modernization-tools\u002F\"\u003EGoogle Cloud launches Anthos updates for identity, Kubernetes clusters, app modernization tools\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fis-anthos-the-edge-google-needs-in-enterprise-cloud\u002F\"\u003EIs Anthos the edge Google needs in enterprise cloud?\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EGoogle CEO Sundar Pichai said COVID-19 was an inflection point for digital shifts. \"Ultimately, we'll see a long-term acceleration of movement from businesses to digital services, including increased online work, education, medicine, shopping, and entertainment. These changes will be significant and lasting,\" he said.  \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EMust read:\u003C\u002Fstrong\u003E \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-launches-cloud-premium-support-for-enterprise-clients\u002F\"\u003EGoogle launches Cloud Premium Support for enterprise customers\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-cloud-integrates-kaggle-with-bigquery\u002F\"\u003EGoogle Cloud integrates Kaggle with BigQuery\u003C\u002Fa\u003E\u003Cbr\u003E \u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-cloud-brings-security-health-analytics-into-beta\u002F\"\u003EGoogle Cloud brings Security Health Analytics into beta\u003C\u002Fa\u003E\u003Cbr\u003E \u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-cloud-to-begin-supporting-vmware-workloads\u002F\"\u003EGoogle Cloud to begin supporting VMware workloads\u003C\u002Fa\u003E\u003Cbr\u003E \u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-cloud-platform-launches-bigquery-reservations-courts-enterprises\u002F\"\u003EGoogle Cloud Platform launches BigQuery Reservations, courts enterprises\u003C\u002Fa\u003E\u003Cbr\u003E \u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EMeanwhile, Google Cloud Platform has been building out partnerships with key enterprise players such as Salesforce, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Finformatica-forges-deeper-partnership-with-google-cloud\u002F\"\u003EInformatica\u003C\u002Fa\u003E, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-buys-cloudsimple-to-bolster-vmware-implementation-services\u002F\"\u003EVMware\u003C\u002Fa\u003E, and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-clouds-embrace-of-sap-highlights-enterprise-ambitions\u002F\"\u003ESAP\u003C\u002Fa\u003E. The company is also combining its G Suite and Google Cloud sales efforts.  \u003C\u002Fp\u003E\u003Cp\u003EThe Google Cloud Platform strategy \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-cloud-adds-slew-of-execs-as-it-builds-out-its-industry-vertical-focus\u002F\" target=\"_blank\"\u003Erequires a team that can sell vertically\u003C\u002Fa\u003E and competes with the sales know-how from AWS and Microsoft. Kurian has surrounded himself with enterprise software veterans. (See: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fformer-microsoft-exec-javier-soltero-to-lead-the-google-g-suite-team\u002F\"\u003EFormer Microsoft exec Javier Soltero to lead the Google G Suite team\u003C\u002Fa\u003E) \u003C\u002Fp\u003E\u003Cp\u003EA recent hire is \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fhamidoudia\u002F\" target=\"_blank\"\u003EHamidou Dia\u003C\u002Fa\u003E as Google Cloud's vice president of solutions engineering. Hamidou was most recently Oracle's chief of sales consulting, consulting, enterprise architecture, and customer success. Google Cloud also named \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjojester\u002F\" target=\"_blank\"\u003EJohn Jester\u003C\u002Fa\u003E vice president of customer experience. Jester will lead a services team focused on architecture and best practices. Jester was most recently corporate vice president of worldwide customer success at Microsoft. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-makes-google-cloud-platform-unique-compared-to-azure-and-amazon\u002F\"\u003EWhat makes Google Cloud Platform unique compared to Azure and Amazon\u003C\u002Fa\u003E \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"63c40efc-eaff-49a4-8a5e-aab379178d24\" data-edition=\"us\" data-description=\"\u003Cp\u003EAlibaba has scaled rapidly with a bevy of enterprise partners. What remains to be seen is whether Alibaba can expand beyond China. In either case, Alibaba has a lot of runway ahead. \u003C\u002Fp\u003E\" data-hed=\"Alibaba Cloud\" data-superlative=\"The primary cloud option in China\" data-imagegroup=\"{"alt":"alibaba-com-trade-assurance-suppliers.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"(Image: Getty Images\u002FiStockphoto)","imageData":{"id":"b51d5e2e-f574-4152-9af6-898e312bef82","title":"alibaba-com-trade-assurance-suppliers","filename":"alibaba-com-trade-assurance-suppliers.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fhub\u002Fi\u002F2020\u002F01\u002F21\u002Fb51d5e2e-f574-4152-9af6-898e312bef82\u002Falibaba-com-trade-assurance-suppliers.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":557698,"width":1600,"height":1068,"dateCreated":{"date":"2020-01-21 16:48:01","timezone":"UTC"},"dateUpdated":{"date":"2020-01-21 16:48:08","timezone":"UTC"},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"(Image: Getty Images\u002FiStockphoto)","alt":"alibaba-com-trade-assurance-suppliers.jpg","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"typeName":"content_image"},"uuid":"b51d5e2e-f574-4152-9af6-898e312bef82","imageAltText":"alibaba-com-trade-assurance-suppliers.jpg","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"(Image: Getty Images\u002FiStockphoto)","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"alibaba-com-trade-assurance-suppliers.jpg","imageDateCreated":"2020\u002F01\u002F21","imageWidth":1600,"imageHeight":1068,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"(Image: Getty Images\u002FiStockphoto)\" data-merchantoffers=\"[{"useMonetization":false,"monetizedUrl":"","offerMerchant":"Alibaba","offerPrice":"","monetizationStatus":"off","rawUrl":"https:\u002F\u002Fclick.linksynergy.com\u002Ffs-bin\u002Fclick?id=IokOf8qagZo&offerid=584883.5&type=3&subid=zd-852ac2917c0642578a5f7acfee841bc0--us","url":"https:\u002F\u002Fclick.linksynergy.com\u002Ffs-bin\u002Fclick?id=IokOf8qagZo&offerid=584883.5&type=3&subid=zd-852ac2917c0642578a5f7acfee841bc0--us"}]\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIf your company has operations in China and is looking to go cloud, Alibaba is likely to be a key option.   \u003C\u002Fp\u003E\u003Cp\u003EAlibaba's cloud annual revenue run rate is nearly $10 billion \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Falibaba-q3-2020-revenue-tops-33-billion-as-retail-climbs-cloud-business-improves\u002F\" target=\"_blank\"\u003Eexiting its most recent quarter\u003C\u002Fa\u003E. Perhaps the most notable disclosure was that 59% of the companies listed in China are Alibaba Cloud customers. Meanwhile, Alibaba is building out \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Falibaba-unveils-cloud-2-0-wuying-cloud-computer-and-xiaomanlv-logistics-robot\u002F\" target=\"_blank\"\u003Eits next-gen cloud\u003C\u002Fa\u003E as well as \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Falibaba-cloud-turns-on-new-hyperscale-data-centres-in-china\u002F\" target=\"_blank\"\u003Ecapacity in China\u003C\u002Fa\u003E, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Falibaba-cloud-expands-reach-to-us-emea-asia-pacific-via-equinix\u002F\" target=\"_blank\"\u003EEMEA, and elsewhere\u003C\u002Fa\u003E.  \u003C\u002Fp\u003E\u003Cp\u003EWhile Alibaba Cloud flies under the radar for customers that are primarily focused on the EU and US, companies operating in China may use it as a preferred cloud vendor. To that end, Alibaba Cloud is forging alliances with key enterprise vendors and is seen as a leading cloud service provider in Asia.  \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EMust read:\u003C\u002Fstrong\u003E \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Falibaba-cloud-turns-on-new-hyperscale-data-centres-in-china\u002F\"\u003EAlibaba Cloud turns on new hyperscale data centres in China\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Falibaba-cloud-to-offer-mongodb-managed-service\u002F\"\u003EAlibaba Cloud to offer MongoDB managed service\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Falibaba-heralds-data-intelligence-era-but-likely-faces-security-concerns-over-china-ties\u002F\"\u003EAlibaba heralds 'data intelligence' era, but likely faces security concerns over Chinese ties\u003C\u002Fa\u003E\u003Cbr\u003E \u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Falibaba-named-salesforce-exclusive-provider-for-china\u002F\"\u003EAlibaba named as Salesforce's exclusive provider in China\u003C\u002Fa\u003E\u003Cbr\u003E \u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Falibaba-cloud-lands-in-brazil\u002F\"\u003EAlibaba Cloud lands in Brazil\u003C\u002Fa\u003E\u003Cbr\u003E \u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Falibaba-cloud-opens-second-data-centre-in-japan\u002F\"\u003EAlibaba Cloud has opened its second data center in Japan\u003C\u002Fa\u003E\u003Cbr\u003E \u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fces-2019-intel-and-alibaba-partner-on-artificial-intelligence\u002F\"\u003EAlibaba cloud sets AI partnership with Intel\u003C\u002Fa\u003E\u003Cbr\u003E \u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fis-poland-the-opening-alibaba-needs-to-break-grip-of-amazon-microsoft-google-on-cloud\u002F\"\u003EIs Poland the opening for Alibaba Cloud?\u003C\u002Fa\u003E\u003Cbr\u003E \u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Falibaba-blinks-building-an-open-source-data-driven-cloud-empire-in-real-time\u002F\"\u003EAlibaba Cloud acquires Data Artisans\u003C\u002Fa\u003E\u003Cbr\u003E \u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Falibaba-cloud-ioc-launch-olympic-broadcasting-services-cloud\u002F\"\u003EAlibaba Cloud partners with International Olympic Committee\u003C\u002Fa\u003E\u003Cbr\u003E \u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EThe catch with Alibaba Cloud is that US-based customers are likely to run into politics, data concerns, and trade wars, but it's quite possible that Alibaba Cloud can jump the rankings based on revenue just because the Chinese cloud market will be massive.  \u003C\u002Fp\u003E\u003Ch2\u003E \t \t \t \t \t\u003Cstrong\u003EHybrid\u002Fmulti-cloud \u003C\u002Fstrong\u003E \u003C\u002Fh2\u003E\u003Cp\u003EWith the battle between the hyperscale cloud vendors underway, you'd think that the legacy infrastructure players would recede to the background. Instead, the likes of IBM, Dell Technologies, and HPE aim to become the glue between multicloud deployments that feature a blend of private and public clouds as well as owned data centers. After all, most enterprises are looking at a multicloud strategy. \u003C\u002Fp\u003E\u003Cp\u003EThe two multicloud enablers in this mix are open source pioneer Red Hat, owned by IBM, and VMware, which is owned by Dell Technologies. Toss in Hewlett-Packard Enterprise, Lenovo, and Cisco Systems for solving select issues and you have a vibrant hybrid and multi-cloud space to consider. Here's a look at the key players that aim to be the point guards of the public cloud and how they'll connect to the hyperscale providers.  \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"8d4fd5ef-0067-464e-88f4-9ee2829017f2\" data-edition=\"us\" data-description=\"\u003Cp\u003EWith a $34 billion bet on the Red Hat acquisition, IBM is hoping to juice its revenue growth. \u003C\u002Fp\u003E\" data-hed=\"IBM\" data-superlative=\"Big Blue looks to Red Hat to juice hybrid cloud deployments and growth\" data-imagegroup=\"{"alt":"IBM headquarters located in SOMA district, San Francisco","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"(Image: Getty Images\u002FiStockphoto)","imageData":{"id":"df9ea0e0-8537-4781-904a-aa38188b0803","title":"IBM headquarters located in SOMA district, San Francisco","filename":"istock-1170762235.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fhub\u002Fi\u002F2020\u002F01\u002F21\u002Fdf9ea0e0-8537-4781-904a-aa38188b0803\u002Fistock-1170762235.jpg","caption":"\u003Cp\u003EAugust 21, 2019 San Francisco \u002F CA \u002F USA - IBM headquarters located in SOMA district, downtown San Francisco\u003C\u002Fp\u003E","size":1438600,"width":1600,"height":1068,"dateCreated":{"date":"2020-01-21 17:44:28","timezone":"UTC"},"dateUpdated":{"date":"2020-01-21 17:44:36","timezone":"UTC"},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"(Image: Getty Images\u002FiStockphoto)","alt":"IBM headquarters located in SOMA district, San Francisco","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"typeName":"content_image"},"uuid":"df9ea0e0-8537-4781-904a-aa38188b0803","imageAltText":"IBM headquarters located in SOMA district, San Francisco","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"(Image: Getty Images\u002FiStockphoto)","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"istock-1170762235.jpg","imageDateCreated":"2020\u002F01\u002F21","imageWidth":1600,"imageHeight":1068,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"(Image: Getty Images\u002FiStockphoto)\" data-merchantoffers=\"[{"useMonetization":false,"monetizedUrl":"","offerMerchant":"IBM","offerPrice":"","monetizationStatus":"off","rawUrl":"https:\u002F\u002Fwww.ibm.com\u002Fcloud\u002F","url":"https:\u002F\u002Fwww.ibm.com\u002Fcloud\u002F"}]\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIBM \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fibm-rometty-outline-red-hat-strategy-heres-how-the-parts-fit-together-for-ibm-growth\u002F\"\u003Eoutlined the rationale\u003C\u002Fa\u003E for \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fibm-closes-34-billion-red-hat-acquisition-now-its-time-to-deliver\u002F\"\u003Ethe $34 billion Red Hat purchase\u003C\u002Fa\u003E and its strategy for turbo-charging its growth in the future.  \u003C\u002Fp\u003E\u003Cp\u003EIn 2020, IBM doubled down on Red Hat and is spinning of its managed services unit in 2021. Here's the setup for IBM going into 2021: \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fibm-builds-out-executive-team-for-managed-services-spin-off-company\u002F\"\u003EIBM builds out executive team for managed services spin-off company\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdelta-to-build-on-ibms-red-hat-openshift-architecture\u002F\"\u003EDelta to build on IBM's Red Hat OpenShift architecture\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fibm-to-spin-off-its-managed-infrastructure-unit-to-focus-on-red-hat-hybrid-cloud-sees-q3-sales-ahead-of-estimates\u002F\"\u003EIBM to spin off its managed infrastructure unit to focus on Red Hat, hybrid cloud; sees Q3 sales ahead of estimates\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fibm-names-martin-schroeter-as-ceo-of-newco-spinout\u002F\"\u003EIBM names Martin Schroeter as CEO of NewCo spinout\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fibm-acquires-instana-builds-out-application-monitoring-tools\u002F\"\u003EIBM acquires Instana, builds out application monitoring tools\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fibm-updates-cloud-paks-for-data-automation-with-rpa-tools-industry-accelerators\u002F\"\u003EIBM updates Cloud Paks for data, automation with RPA tools, industry accelerators\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fibm-buys-cloud-managed-services-provider-nordcloud\u002F\"\u003EIBM buys cloud managed services provider Nordcloud\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003ECEO Arvind Krishna has said IBM's big bets revolve around hybrid cloud, automation and AI. He has also said that the spin-off of the managed infrastructure unit will give IBM more focus.  \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fibm-ceo-krishna-every-company-will-be-an-ai-company\u002F\"\u003EIBM CEO Krishna: Every company will be an AI company\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fibm-ceo-krishna-outlines-grand-plan-technical-prowess-growth-client-focus\u002F\"\u003EIBM CEO Krishna outlines grand plan: Technical prowess, growth, client focus\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EKrishna North Star for IBM goes like this: \u003C\u002Fp\u003E\u003Cblockquote\u003E\u003Cp\u003EI want IBM-ers to lead with a more technical approach. I want our teams to showcase the value of our solutions as early as possible. Likewise, there must be a relentless focus on quality. Our products must speak for themselves in terms of user experience, design and ease of use. My approach is straightforward: I am going to focus on growing the value of the company. This includes better aligning our portfolio around hybrid cloud and AI to meet the evolving needs of the market.   \t\u003C\u002Fp\u003E\u003C\u002Fblockquote\u003E\u003Cp\u003EOne key item to watch is how IBM blends its cloud and hybrid approach with emerging technologies. Consider:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fquantum-computing-takes-another-big-step-towards-the-mainstream-in-this-new-research-lab\u002F\"\u003EQuantum computing: IBM's first private sector on-premise quantum computer is going to this research lab\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fibm-adds-new-services-to-its-cloud-security-portfolio\u002F\"\u003EIBM adds new services to its cloud security portfolio\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fibm-updates-quantum-programming-tools\u002F\"\u003EIBM updates quantum programming tools\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fibm-palantir-forge-partnership-in-low-code-ai-data-processing-space\u002F\"\u003EIBM, Palantir forge partnership in low-code AI data processing space\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fibm-outlines-its-quantum-computing-software-roadmap-with-heavy-dose-of-qiskit-open-source\u002F\"\u003EIBM outlines its quantum computing software roadmap with heavy dose of Qiskit, open source\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"137d1506-fd63-40af-b250-1975720310fc\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-alt-text=\"red-hat-ecosystem.png\" data-image-filename=\"red-hat-ecosystem.png\" data-image-date-created=\"2019\u002F08\u002F02\" data-image-width=\"781\" data-image-height=\"429\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"93c4cd66-e734-473e-8bee-ef3cfa1a1ba4\" data-edition=\"us\" data-description=\"\u003Cp\u003EDell Technologies is using portfolio company VMware to tie its product lineup together and be the glue of multi-cloud deployments. \u003C\u002Fp\u003E\" data-hed=\"Dell Technologies\u002FVMware\" data-superlative=\"VMware is the linchpin of Dell Technologies cloud platform\" data-imagegroup=\"{"alt":"View of the VMWARE exhibition center","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"(Image: Getty Images\u002FiStockphoto)","imageData":{"id":"a85e5062-2e73-48e3-827d-91f39cda0b0f","title":"View of the VMWARE exhibition center","filename":"istock-474325206.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fhub\u002Fi\u002F2020\u002F01\u002F21\u002Fa85e5062-2e73-48e3-827d-91f39cda0b0f\u002Fistock-474325206.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":1267892,"width":1600,"height":1068,"dateCreated":{"date":"2020-01-21 17:45:14","timezone":"UTC"},"dateUpdated":{"date":"2020-01-21 17:45:22","timezone":"UTC"},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"(Image: Getty Images\u002FiStockphoto)","alt":"View of the VMWARE exhibition center","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"typeName":"content_image"},"uuid":"a85e5062-2e73-48e3-827d-91f39cda0b0f","imageAltText":"View of the VMWARE exhibition center","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"(Image: Getty Images\u002FiStockphoto)","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"istock-474325206.jpg","imageDateCreated":"2020\u002F01\u002F21","imageWidth":1600,"imageHeight":1068,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"(Image: Getty Images\u002FiStockphoto)\" data-merchantoffers=\"[{"useMonetization":false,"monetizedUrl":"","offerMerchant":"VMWare","offerPrice":"","monetizationStatus":"off","rawUrl":"https:\u002F\u002Fimp.i263671.net\u002FDDQgy","url":"https:\u002F\u002Fimp.i263671.net\u002FDDQgy"}]\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EVMware has an incumbent position, key partnership with AWS, and a parent in Dell Technologies that is using the cloud management platform to power its own platform. VMware has a knack for evolving as the cloud ecosystem shifts. For instance, VMware was focused primarily on virtualization and has fully adopted containers. VMware powers legacy enterprise data centers, but has extended to being the connector to public cloud providers after being a leader in private cloud deployments. \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fvmware-cloud-on-aws-gains-workloads-but-challenges-remain\u002F\"\u003EIn addition to its lucrative AWS partnership,\u003C\u002Fa\u003E VMware also has \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosoft-dell-unveil-new-azure-vmware-integrations\u002F\"\u003Epartnerships with Microsoft Azure\u003C\u002Fa\u003E and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-cloud-to-begin-supporting-vmware-workloads\u002F\"\u003EGoogle Cloud Platform\u003C\u002Fa\u003E. And for good measure, VMware has integrated system partnerships with multiple hardware vendors.  \u003C\u002Fp\u003E\u003Cp\u003EBut VMware also \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fintel-ceo-swan-to-be-replaced-by-vmware-ceo-gelsinger\u002F\" target=\"_blank\"\u003Eneeds to name a new CEO\u003C\u002Fa\u003E given \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fintel-ceo-gelsinger-outlines\u002F\" target=\"_blank\"\u003EPat Gelsinger is now running Intel\u003C\u002Fa\u003E. \u003C\u002Fp\u003E\u003Cp\u003EThe company's VMworld 2020 virtual conference also highlighted how the company \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fvmware-nvidia-integrate-on-architecture-technology-as-they-aim-to-accelerate-ai-adoption\u002F\" target=\"_blank\"\u003Eis eyeing AI workloads via partnerships with Nvidia\u003C\u002Fa\u003E as well as \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fproject-monterey-vmwares-solution-to-the-requirements-of-next-gen-applications\u002F\" target=\"_blank\"\u003Earchitectures such as Project Monterey\u003C\u002Fa\u003E to scale them.  \u003C\u002Fp\u003E\u003Cp\u003ERecent headlines give a flavor for VMware's evolution and where it fits into the enterprise mix: \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmulti-cloud-still-front-of-mind-for-vmware\u002F\"\u003EMulti-cloud still front of mind for VMware\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fvmware-offers-sd-wan-integration-with-microsoft-azure-virtual-wan-hub\u002F\"\u003EVMware offers SD-WAN integration with Microsoft Azure Virtual WAN Hub\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fvmware-introduces-tanzu-advanced-for-enterprise-devsecops\u002F\"\u003EVMware introduces Tanzu Advanced for enterprise DevSecOps\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fvmware-adds-to-kubernetes-portfolio-tanzu\u002F\"\u003EVMware adds to Kubernetes portfolio Tanzu\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fvmware-cloud-on-aws-gets-updates-focused-on-affordability\u002F\"\u003EVMware Cloud on AWS gets updates focused on affordability\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003ESo, where does Dell Technologies fit? Like IBM and Red Hat, Dell Technologies is looking to VMware as the software glue to give it a cloud platform that can span internal and public resources. VMware is \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fvmware-is-the-glue-of-dell-technologies-hybrid-cloud-end-user-and-data-center-as-a-service-strategies\u002F\"\u003Ethe linchpin to the Dell Technologies' cloud effort\u003C\u002Fa\u003E.  \u003C\u002Fp\u003E\u003Cp\u003EDell Technologies' long-game for the hybrid cloud revolves around a leadership position in integrated and converged systems, a vast footprint in servers, networking, and storage, and VMware's ability to bridge clouds. Dell Technologies is also aiming to deliver everything as a service.  \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdell-technologies-launches-cloud-console-eyes-everything-as-a-service-via-project-apex\u002F\"\u003EDell Technologies launches cloud console, eyes everything-as-a-service via Project Apex\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdell-builds-tighter-vmware-integrations-for-cloud-app-modernization\u002F\"\u003EDell builds tighter VMware integrations for cloud, app modernization\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EAt Dell Technologies World conference in Las Vegas, the company outlined a hybrid cloud strategy that aims to knit its \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Ftopic\u002Fa-guide-to-data-center-automation\u002F\"\u003Edata center\u003C\u002Fa\u003E and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Ftopic\u002Fthe-art-of-the-hybrid-cloud\u002F\"\u003Ehybrid cloud technologies\u003C\u002Fa\u003E with \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftop-cloud-providers-2019-aws-microsoft-azure-google-cloud-ibm-makes-hybrid-move-salesforce-dominates-saas\u002F\"\u003Epublic cloud providers\u003C\u002Fa\u003E such as Amazon Web Services and IBM Cloud with more to come. The effort is dubbed the Dell Technologies Cloud. VMware is also launching VMware Cloud on Dell EMC, which will include vSphere, vSAN, and NSX running on Dell EMC's infrastructure.  \u003C\u002Fp\u003E\u003Cp\u003EIn addition, Dell Technologies is launching a data-center-as-a-service effort where it manages infrastructure in a model that lines up with cloud computing one-year and three-year deals. VMware Cloud on Dell EMC is also designed for companies running their own data centers, but want a cloud operating model. Dell Technologies data center as a service effort is built on a VMWare concept highlighted last year \u003Ca href=\"https:\u002F\u002Fblogs.vmware.com\u002Fvsphere\u002F2018\u002F08\u002Fintroducing-project-dimension.html\"\u003Ecalled Project Dimension\u003C\u002Fa\u003E. \u003C\u002Fp\u003E\u003Cp\u003EEnterprises are likely to be either in the Red Hat or the VMware camp, and both companies have big parents that have the scale into private clouds and hybrid data centers.  \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"aed4a1bf-1658-4989-99dc-ed1ad0ab6bb2\" data-edition=\"us\" data-description=\"\u003Cp\u003EHPE is looking to be a hybrid and multi-cloud player, but its secret sauce may be extending to the edge with Aruba. \u003C\u002Fp\u003E\" data-hed=\"Hewlett Packard Enterprise\" data-superlative=\"HPE is looking to connect cloud to edge computing\" data-imagegroup=\"{"alt":"The new Hewlett Packard Enterprise (HPE) corporate headquarters, San Jose, Silicon Valley","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"(Image: Getty Images\u002FiStockphoto)","imageData":{"id":"12d58403-f273-45a5-ab13-bf82a1146166","title":"The new Hewlett Packard Enterprise (HPE) corporate headquarters, San Jose, Silicon Valley","filename":"istock-1169865744.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fhub\u002Fi\u002F2020\u002F01\u002F21\u002F12d58403-f273-45a5-ab13-bf82a1146166\u002Fistock-1169865744.jpg","caption":"\u003Cp\u003EAugust 13, 2019 San Jose \u002F CA \u002F USA - The new Hewlett Packard Enterprise (HPE) corporate headquarters located in Silicon Valley; HPE is an American multinational enterprise information technology\u003C\u002Fp\u003E","size":1121188,"width":1600,"height":1068,"dateCreated":{"date":"2020-01-21 17:46:14","timezone":"UTC"},"dateUpdated":{"date":"2020-01-21 17:46:17","timezone":"UTC"},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"Andrei Stanescu \u002F Getty Images","alt":"The new Hewlett Packard Enterprise (HPE) corporate headquarters, San Jose, Silicon Valley","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"typeName":"content_image"},"uuid":"12d58403-f273-45a5-ab13-bf82a1146166","imageAltText":"The new Hewlett Packard Enterprise (HPE) corporate headquarters, San Jose, Silicon Valley","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"(Image: Getty Images\u002FiStockphoto)","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"istock-1169865744.jpg","imageDateCreated":"2020\u002F01\u002F21","imageWidth":1600,"imageHeight":1068,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"(Image: Getty Images\u002FiStockphoto)\" data-merchantoffers=\"[{"useMonetization":false,"monetizedUrl":"","offerMerchant":"HPE","offerPrice":"","monetizationStatus":"off","rawUrl":"https:\u002F\u002Fwww.hpe.com\u002Fus\u002Fen\u002Fsolutions\u002Fcloud.html","url":"https:\u002F\u002Fwww.hpe.com\u002Fus\u002Fen\u002Fsolutions\u002Fcloud.html"}]\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EHewlett Packard Enterprise's hybrid cloud strategy revolves around its stack of hardware -- servers, edge compute devices via Aruba, storage and networking gear -- and its various software platforms such as Greenlake, SimpliVity, and Synergy. HPE prefers the term \"hybrid IT\" over multicloud, but its approach rhymes with what IBM and Dell Technologies are trying to do. The catch is that HPE doesn't have the scale that Red Hat and VMware have.  \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhpe-greenlake-launches-hpc-cloud-services-aims-to-accelerate-mainstream-adoption\u002F\"\u003EHPE GreenLake launches HPC cloud services, aims to accelerate mainstream adoption\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003ENevertheless, HPE has key partnerships with Red Hat, VMware, and integrated and converged systems with cloud providers. \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhpe-plans-to-go-all-in-on-everything-as-a-service-with-heavy-dose-of-greenlake\u002F\"\u003EHPE's stated goal is to offer its entire portfolio as a service over time\u003C\u002Fa\u003E. \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhpe-ceo-neri-seeing-steady-demand-as-enterprise-customers-shift-priorities\u002F\" target=\"_blank\"\u003EHPE CEO Antonio Neri outlined the strategy in an interview with ZDNet\u003C\u002Fa\u003E. Neri said: \u003C\u002Fp\u003E\u003Cblockquote\u003E\u003Cp\u003EWe want to be known as the edge-to-cloud platform as-a-service company. And in that there are three major components. One is, as-a- service because obviously customers want to consume their solutions in a more consumption driven, pay only for what you consume. And that experience, at the core is simplicity and automation for all the apps and data, wherever they live. \t \t\u003C\u002Fp\u003E\u003Cp\u003EObviously, the edge is the next frontier. And we said two years ago that the enterprise of the future will be edge-centric, cloud-enabled and data-driven. Well, guess what? The future is here now. The edge is where we live and work. \t \t\u003C\u002Fp\u003E\u003C\u002Fblockquote\u003E\u003Cp\u003E\u003Cstrong\u003EMust read:\u003C\u002Fstrong\u003E \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhpe-now-offers-its-ezmeral-data-fabric-as-a-standalone-service-in-latest-portfolio-update\u002F\"\u003EHPE now offers its Ezmeral Data Fabric as a standalone service in latest portfolio update\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhpe-buys-sd-wan-player-silver-peak-for-925-million\u002F\"\u003EHPE buys SD-WAN player Silver Peak for $925 million\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhpe-builds-out-greenlake-platform-launches-ezmeral-software\u002F\"\u003EHPE builds out GreenLake platform, launches Ezmeral software\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhpes-greenlake-central-generally-available-aims-to-manage-multi-cloud-to-edge-deployments\u002F\"\u003EHPE's GreenLake Central generally available, aims to manage multi-cloud to edge deployments\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhpe-aims-to-make-its-product-lineup-as-a-service-updates-greenlake-unveils-primera-storage\u002F\"\u003EHPE aims to make its product lineup as-a-service, updates GreenLake, unveils Primera storage\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhpe-nutanix-partner-on-hybrid-cloud-as-a-service-offering\u002F\"\u003EHPE, Nutanix partner on hybrid cloud as a service offering\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhpe-unveils-greenlake-hybrid-cloud-a-pay-per-use-managed-service\u002F\"\u003EHPE unveils GreenLake Hybrid Cloud, a pay-per-use managed service\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EWhere HPE's approach to hybrid deployments \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhpe-aims-to-make-its-product-lineup-as-a-service-updates-greenlake-unveils-primera-storage\u002F\"\u003Eis differentiated is in its Aruba unit\u003C\u002Fa\u003E, which provides edge computing platforms. HPE aims to extend its cloud platform to edge networks. That cloud-to-edge approach could pay off in the future, but edge computing is still a developing market. In the meantime, HPE is tapping into Azure for management talent.  \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"c80bceba-5d20-423a-87c0-05742d47539b\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"HPE\" data-image-alt-text=\"hpe-analyst-day-2019-2.png\" data-image-filename=\"hpe-analyst-day-2019-2.png\" data-image-date-created=\"2019\u002F10\u002F23\" data-image-width=\"886\" data-image-height=\"467\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EKeith White, a former Microsoft executive, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhpe-puts-microsoft-azure-alum-in-charge-of-greenlake-business\u002F\"\u003Ewill lead HPE's Greenlake business\u003C\u002Fa\u003E, which aims to help transform the company into an as-a-service juggernaut. \u003C\u002Fp\u003E\u003Cp\u003EHPE is also looking \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhpe-launches-container-platform-aims-to-be-100-open-source-kubernetes\u002F\"\u003Eto address container management and sprawl with its BlueData software\u003C\u002Fa\u003E.  \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"02a823a0-4af1-412f-8836-cd15621ef8b4\" data-edition=\"us\" data-description=\"\u003Cp\u003ECisco is taking a network-centric approach to multi-cloud and hybrid deployments. \u003C\u002Fp\u003E\" data-hed=\"Cisco Systems\" data-superlative=\"Hybrid cloud through a network and API prism\" data-imagegroup=\"{"alt":"cisco-switches.png","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"(Image: ZDNet)","imageData":{"id":"c8791b32-f7b3-4db5-8a52-2a7c37efae04","title":"cisco-switches","filename":"cisco-switches.png","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fhub\u002Fi\u002F2020\u002F01\u002F27\u002Fc8791b32-f7b3-4db5-8a52-2a7c37efae04\u002Fcisco-switches.png","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":236367,"width":1600,"height":1068,"dateCreated":{"date":"2020-01-27 20:32:46","timezone":"UTC"},"dateUpdated":{"date":"2020-01-27 20:32:56","timezone":"UTC"},"needsModeration":false,"mimeType":"image\u002Fpng","deleted":false,"credits":"(Image: ZDNet)","alt":"cisco-switches.png","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"typeName":"content_image"},"uuid":"c8791b32-f7b3-4db5-8a52-2a7c37efae04","imageAltText":"cisco-switches.png","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"(Image: ZDNet)","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"cisco-switches.png","imageDateCreated":"2020\u002F01\u002F27","imageWidth":1600,"imageHeight":1068,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"(Image: ZDNet)\" data-merchantoffers=\"[{"useMonetization":false,"monetizedUrl":"","offerMerchant":"Cisco Cloud","offerPrice":"","monetizationStatus":"off","rawUrl":"https:\u002F\u002Fwww.cisco.com\u002Fc\u002Fen\u002Fus\u002Fsolutions\u002Fcloud\u002Fproduct-listing.html","url":"https:\u002F\u002Fwww.cisco.com\u002Fc\u002Fen\u002Fus\u002Fsolutions\u002Fcloud\u002Fproduct-listing.html"}]\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ECisco Systems has a bevy of multi-cloud products and applications, but the headliner is \u003Ca href=\"https:\u002F\u002Fwww.cisco.com\u002Fc\u002Fen\u002Fus\u002Fsolutions\u002Fdata-center-virtualization\u002Fapplication-centric-infrastructure\u002Fcloud-aci.html\"\u003EACI\u003C\u002Fa\u003E, short for an architecture called Application Centric Infrastructure. \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fnew-cisco-appdynamics-integration-bridges-it-and-devops-for-app-management\u002F\" target=\"_blank\"\u003ECisco is also melding AppDynamics, cloud management, and DevOps\u003C\u002Fa\u003E.  \u003C\u002Fp\u003E\u003Cp\u003EThose parts are adding up to \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcisco-launches-cisco-plus-a-step-toward-network-as-a-service\u002F\" target=\"_blank\"\u003ECisco pursuing an everything-as-a-service model starting with an effort called Cisco Plus\u003C\u002Fa\u003E. \u003C\u002Fp\u003E\u003Cp\u003ENot surprisingly, \u003Ca href=\"https:\u002F\u002Fwww.techrepublic.com\u002Farticle\u002Fcisco-live-2019-ceo-chuck-robbins-pushes-multi-cloud-connectivity\u002F\"\u003ECisco's approach to multi-cloud is network-centric\u003C\u002Fa\u003E and ACI focuses on policy, management, and operations for applications deployed across cloud environments.  \u003C\u002Fp\u003E\u003Cp\u003ECisco has partnerships with Azure and AWS and has expanded a relationship with Google Cloud. Add in AppDynamics, which specializes in application and container management, and Cisco has the various parts to address hybrid and multi-cloud deployments. In addition, Cisco is a key hyper-converged infrastructure player and its servers and networking gear are staples in data centers.  \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EMust read:\u003C\u002Fstrong\u003E \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcisco-outlines-silicon-software-roadmap-for-next-generation-internet\u002F\"\u003ECisco outlines silicon, software roadmap for next-generation internet\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcisco-microsoft-expand-networking-partnership\u002F\"\u003ECisco, Microsoft expand networking partnership\u003C\u002Fa\u003E\u003Cbr\u003E \u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcisco-to-integrate-aci-with-amazon-web-services-microsoft-azure-in-multi-cloud-play\u002F\"\u003ECisco to integrate ACI with Amazon Web Services, Microsoft Azure in multi-cloud play\u003C\u002Fa\u003E\u003Cbr\u003E \u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Ch2\u003E \t \t \t \t \t\u003Cstrong\u003ESoftware as a Service\u003C\u002Fstrong\u003E \u003C\u002Fh2\u003E\u003Cp\u003ESoftware as a service is expected to be the largest revenue slice of the cloud pie. According to Gartner, \u003Ca href=\"https:\u002F\u002Fwww.gartner.com\u002Fen\u002Fnewsroom\u002Fpress-releases\u002F2019-11-13-gartner-forecasts-worldwide-public-cloud-revenue-to-grow-17-percent-in-2020\"\u003ESaaS revenue in 2020\u003C\u002Fa\u003E is expected to be $166 billion compared to $61.3 billion for IaaS.  \u003C\u002Fp\u003E\u003Cp\u003EFor large enterprises, there are a few realities. For starters, you're likely to have Salesforce in your company. You'll probably have Oracle and SAP, too. And then there may be a dose of Workday as well as Adobe. We'll focus on those five big vendors and their prospects. It's also worth noting that some of the previous vendors mentioned are primarily SaaS vendors. Microsoft Dynamics and Office are two software products likely to be delivered as a service. Your roster of software providers is as diverse as ever. \u003C\u002Fp\u003E\u003Cp\u003EHere's a look at the leading cloud software vendors. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"aec69bb6-0bae-4974-ad1c-4638ea0c52d6\" data-edition=\"us\" data-description=\"\u003Cp\u003ESalesforce's goal is to be the center of your customer data universe. \u003C\u002Fp\u003E\" data-hed=\"Salesforce\" data-superlative=\"The leading SaaS provider bulks up\" data-imagegroup=\"{"alt":"Salesforce Tower entrance, San Francisco","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"(Image: Getty Images\u002FiStockphoto)","imageData":{"id":"069930c2-7af9-46b0-9c02-392da1ea4d48","title":"Salesforce Tower entrance, San Francisco","filename":"istock-1174936082.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fhub\u002Fi\u002F2020\u002F01\u002F21\u002F069930c2-7af9-46b0-9c02-392da1ea4d48\u002Fistock-1174936082.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":1363635,"width":1600,"height":1068,"dateCreated":{"date":"2020-01-21 17:47:36","timezone":"UTC"},"dateUpdated":{"date":"2020-01-21 17:47:42","timezone":"UTC"},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"(Image: Getty Images\u002FiStockphoto)","alt":"Salesforce Tower entrance, San Francisco","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"typeName":"content_image"},"uuid":"069930c2-7af9-46b0-9c02-392da1ea4d48","imageAltText":"Salesforce Tower entrance, San Francisco","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"(Image: Getty Images\u002FiStockphoto)","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"istock-1174936082.jpg","imageDateCreated":"2020\u002F01\u002F21","imageWidth":1600,"imageHeight":1068,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"(Image: Getty Images\u002FiStockphoto)\" data-merchantoffers=\"[{"useMonetization":false,"monetizedUrl":"","offerMerchant":"Salesforce","offerPrice":"","monetizationStatus":"off","rawUrl":"https:\u002F\u002Fwww.salesforce.com\u002Fproducts\u002F","url":"https:\u002F\u002Fwww.salesforce.com\u002Fproducts\u002F"}]\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ESalesforce's ambitions are pretty clear. The company wants to enable its customers to utilize its data to provide personal experiences, sell you its portfolio of clouds, and put its Salesforce Customer 360 effort in the center of the tech world. In 2020, Salesforce expanded its reach with Work.com, a suite to enable workers to head back to the office during the COVID-19 pandemic. \u003C\u002Fp\u003E\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-covid-19-vaccine-management-software\u002F\" target=\"_blank\"\u003EVaccine management\u003C\u002Fa\u003E is also a hot area for Salesforce. Salesforce said that its \u003Ca href=\"https:\u002F\u002Fwww.salesforce.com\u002Fnews\u002Fpress-releases\u002F2021\u002F03\u002F18\u002Fvaccine-cloud-vaccinations-momentum\u002F\" target=\"_blank\"\u003Evaccine management tools are used by more than 150 government agencies and healthcare organizations\u003C\u002Fa\u003E. \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsalesforce-launches-vaccine-cloud-targets-government-healthcare\u002F\" target=\"_blank\"\u003ESalesforce's Vaccine Cloud\u003C\u002Fa\u003E is being used to build and manage COVID-19 vaccine efforts and track outbreaks.\u003C\u002Fp\u003E\u003Cp\u003ERecent developments highlight \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsalesforce-ceo-benioff-in-a-moment-of-crisis-you-need-to-invest-through-it\u002F\" target=\"_blank\"\u003ESalesforce's approach to invest through a downturn\u003C\u002Fa\u003E. \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsalesforce-acquires-slack-for-27-7-billion-in-its-largest-acquisition-ever\u002F\" target=\"_blank\"\u003ESalesforce also said it will acquire Slack to connect its various clouds\u003C\u002Fa\u003E. The company outlined its 2021 ambitions at its Dreamforce conference: \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsalesforce-launches-service-cloud-workforce-engagement-aims-to-improve-forecasting\u002F\"\u003ESalesforce launches Service Cloud Workforce Engagement, aims to improve forecasting\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsalesforce-revamps-architecture-aims-to-run-its-applications-on-any-public-cloud\u002F\"\u003ESalesforce revamps architecture, aims to run its applications on any public cloud\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsalesforce-rolls-out-einstein-automate-aims-to-be-automation-workflow-data-integration-player\u002F\"\u003ESalesforce rolls out Einstein Automate, aims to be automation, workflow, data integration player\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsalesforce-acquires-slack-for-27-7-billion-in-its-largest-acquisition-ever\u002F\"\u003ESalesforce acquires Slack for $27.7 billion in its largest acquisition ever: Here's the plan\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003ESalesforce executives have outlined \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fat-dreamforce-2019-salesforce-tries-to-pull-more-data-into-its-orbit\u002F\"\u003Ethe road to doubling revenue in fiscal 2025\u003C\u002Fa\u003E. Indeed, Salesforce has acquired or built out what could be an entire enterprise stack as it pertains to customer data. Its acquisition of \u003Ca href=\"https:\u002F\u002Fwww.tableau.com\u002F\"\u003ETableau\u003C\u002Fa\u003E may also be transformative since the analytics company has a broader footprint and gives Salesforce another way to reach the broader market.  \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsalesforce-launches-salesforce-anywhere-app-that-embeds-collaboration-data-across-platforms\u002F\"\u003ESalesforce launches Salesforce Anywhere, app that embeds collaboration, data across platforms\u003C\u002Fa\u003E \u003C\u002Fp\u003E\u003Cp\u003EWhat remains to be seen is whether Salesforce's Customer 360 platform can bring all of its clouds together in a way that prods enterprises to buy the entire portfolio in a SaaS buffet. At its analyst meeting, Salesforce noted that it had one customer in its top 25 with five clouds from the company, no customer with six, and a handful with three or four clouds. Slack will also bring more customers and reach to Salesforce. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"ccd46288-6874-464c-b1f5-1d9f3751359d\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-alt-text=\"multicloud.png\" data-image-filename=\"multicloud.png\" data-image-date-created=\"2019\u002F11\u002F23\" data-image-width=\"998\" data-image-height=\"535\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"enabled\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ESalesforce will need its top customers to adopt more clouds if the company is going to get to its $35 billion revenue target in fiscal 2025.  \u003C\u002Fp\u003E\u003Cp\u003ESalesforce's current lineup consists of clouds for integration, commerce, analytics, marketing, service platform, and sales. Service and sales clouds are the most mature, but others are growing quickly. Salesforce's Einstein is an example of AI functionality that's an upsell to its clouds. In the end, Salesforce sees a $168 billion total addressable market. Work.com could add more to that tally. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EMust read:\u003C\u002Fstrong\u003E \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsalesforce-updates-sales-cloud-for-more-digital-data-driven-sales\u002F\"\u003ESalesforce updates Sales Cloud for more digital, data-driven sales\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsalesforce-rolls-out-rebate-management-tool-for-b2b-companies\u002F\"\u003ESalesforce rolls out Rebate Management tool for B2B sales\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsalesforce-rolls-out-permanent-remote-work-plans\u002F\"\u003ESalesforce rolls out permanent remote work plans\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsalesforce-launches-loyalty-management-service-for-b2b-b2c-companies\u002F\"\u003ESalesforce launches loyalty management service for B2B, B2C companies\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsalesforce-rolls-out-video-tools-other-product\u002F\"\u003ESalesforce rolls out video tools, other products for sales reps in the COVID era\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsalesforce-updates-field-service-as-customers-respond-to-covid-19-conditions\u002F\"\u003ESalesforce updates Field Service as customers respond to COVID-19 conditions\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsalesforce-launches-new-work-com-products-for-post-coronavirus-planning\u002F\"\u003ESalesforce launches new Work.com products for post-coronavirus planning\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"da8867b9-3345-4a5b-9e23-43c89203603a\" data-edition=\"us\" data-description=\"\u003Cp\u003EOracle is moving its on-prem customers to the cloud and also finding some new audiences. \u003C\u002Fp\u003E\" data-hed=\"Oracle\" data-superlative=\"Betting SaaS, autonomous database leads to infrastructure too\" data-imagegroup=\"{"alt":"oracle-headquarters.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"(Image: Getty Images\u002FiStockphoto)","imageData":{"id":"d0f43d7a-5a46-42de-a0ed-a81be2ad42c0","title":"oracle-headquarters","filename":"oracle-headquarters.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fhub\u002Fi\u002F2020\u002F01\u002F27\u002Fd0f43d7a-5a46-42de-a0ed-a81be2ad42c0\u002Foracle-headquarters.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":494303,"width":1600,"height":1068,"dateCreated":{"date":"2020-01-27 21:10:31","timezone":"UTC"},"dateUpdated":{"date":"2020-01-27 21:10:38","timezone":"UTC"},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"(Image: Getty Images\u002FiStockphoto)","alt":"oracle-headquarters.jpg","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"typeName":"content_image"},"uuid":"d0f43d7a-5a46-42de-a0ed-a81be2ad42c0","imageAltText":"oracle-headquarters.jpg","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"(Image: Getty Images\u002FiStockphoto)","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"oracle-headquarters.jpg","imageDateCreated":"2020\u002F01\u002F27","imageWidth":1600,"imageHeight":1068,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"(Image: Getty Images\u002FiStockphoto)\" data-merchantoffers=\"[{"useMonetization":false,"monetizedUrl":"","offerMerchant":"Oracle","offerPrice":"","monetizationStatus":"off","rawUrl":"https:\u002F\u002Fcloud.oracle.com\u002Fhome","url":"https:\u002F\u002Fcloud.oracle.com\u002Fhome"}]\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EOracle does infrastructure. Oracle does platform. Oracle does database, which is increasingly autonomous. Despite its IaaS and PaaS footprint, Oracle is mostly a software provider when it comes to cloud. With the addition of \u003Ca href=\"https:\u002F\u002Fwww.netsuite.com\u002Fportal\u002Fhome.shtml\"\u003ENetSuite\u003C\u002Fa\u003E, the company can cover small, mid-sized, and large enterprises.  \u003C\u002Fp\u003E\u003Cp\u003EWhile Oracle came into 2020 as an afterthought in IaaS, it has had an eventful second half of the year. \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fzoom-deploys-its-core-videoconferencing-service-on-oracle-cloud\u002F\" target=\"_blank\"\u003EOracle landed Zoom as a reference customer\u003C\u002Fa\u003E for its cloud and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Foracle-beats-q1-estimates-wins-new-cloud-business-with-major-brands\u002F\" target=\"_blank\"\u003Eis seeing momentum\u003C\u002Fa\u003E \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Foracle-beats-q3-estimates-with-solid-cloud-erp-growth\u002F\" target=\"_blank\"\u003Einto 2021\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EMust read:\u003C\u002Fstrong\u003E \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Foracles-new-cloud-lift-services-offer-free-migration-help\u002F\"\u003EOracle's new Cloud Lift Service offers free migration help\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Foracle-brings-autonomous-data-warehouse-to-the-rest-of-us\u002F\"\u003EOracle brings Autonomous Data Warehouse to the rest of us\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Foracle-updates-cx-portfolio-with-new-sales-marketing-tools\u002F\"\u003EOracle updates CX portfolio with new sales, marketing tools\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Foracle-expands-hybrid-cloud-options-with-roving-edge-devices\u002F\"\u003EOracle expands hybrid cloud options with Roving Edge Devices\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Foracle-rolls-out-improvements-across-saas-applications\u002F\"\u003EOracle rolls out improvements across SaaS applications\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Foracle-cloud-targets-more-hpc-adds-ampere-for-first-arm-offering\u002F\"\u003EOracle Cloud targets more HPC, adds Ampere for first Arm offering\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Foracle-brings-the-autonomous-database-to-json\u002F\"\u003EOracle brings the Autonomous Database to JSON\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Foracles-cloud-vmware-solution-becomes-generally-available\u002F\"\u003EOracle's Cloud VMware Solution becomes generally available\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Foracle-brings-its-full-lineup-of-cloud-services-to-data-centers\u002F\"\u003EOracle brings its full lineup of cloud services to data centers\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EEdward Screven, Oracle's chief corporate architect, said in an interview that the company is expanding its hyperscale reach for IaaS and plans to hit 36 facilities by the end of the year. While SaaS is core, \u003Ca href=\"https:\u002F\u002Fwww.oracle.com\u002Fcloud\u002F\"\u003EOracle\u003C\u002Fa\u003E is also landing new users with infrastructure and a free tier. \"A lot of conversations we have are about SaaS, but enterprises need to build SaaS using the tools we have so they look at the platform. And everyone is looking for a fast, reliable and cost-effective compute,\" said Screven.  \u003C\u002Fp\u003E\u003Cp\u003EIn other words, IaaS players start with compute and storage and move up the stack. Oracle can start at the high end and work back into infrastructure. \"AWS was first, but we have a lot of customers with experience already with Oracle Cloud,\" he said. Screven said that Oracle Cloud is seeing more developer interest due to a free tier. \u003C\u002Fp\u003E\u003Cp\u003EThe big win for Oracle's cloud business will be SaaS and autonomous database services. Oracle's cloud is optimized for its own stack, and that will appeal to its customer base. Oracle's Cloud at Customer product line is also appealing to hybrid cloud customers. Oracle will put an optimized autonomous database in an enterprise and manage it as if it was its own cloud. \u003C\u002Fp\u003E\u003Cp\u003EWill Oracle go multi-cloud and partner with frenemies? Yes and no. \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Foracle-cloud-microsoft-azure-expand-interoperability-to-canada\u002F\"\u003EMicrosoft Azure and Oracle are partnered to combine data centers and swap data with speedy network connections\u003C\u002Fa\u003E. Oracle isn't likely to partner with Google Cloud given its court battles with the company. Oracle isn't likely to cozy up to AWS either. \u003C\u002Fp\u003E\u003Cp\u003EFor enterprises, Oracle's cloud efforts will be powered by SaaS and it will be a player in other areas. It's unclear whether Oracle's bet on what it calls Generation 2 Cloud Infrastructure will pay off, but its enterprise resource planning, human capital management, supply chain, sales and service, marketing, and NetSuite clouds will keep it a contender.   \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"61559b46-94fc-447c-bc5f-42e5145bb2e2\" data-edition=\"us\" data-description=\"\u003Cp\u003ESAP is leveraging a neutral approach with partnerships with all the leading IaaS vendors while converting customers to its HANA platform.&nbsp;\u003C\u002Fp\u003E\" data-hed=\"SAP\" data-superlative=\"Continues to show cloud gains\" data-imagegroup=\"{"alt":"59793f34e4b08a9b6c81f60f-1280x7201jul27201730451poster.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"(Image: Getty Images\u002FiStockphoto)","imageData":{"id":"a15c8595-47f1-433c-8dbc-6451cec333fb","title":"59793f34e4b08a9b6c81f60f-1280x7201jul27201730451poster","filename":"59793f34e4b08a9b6c81f60f-1280x7201jul27201730451poster.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F01\u002F27\u002Fa15c8595-47f1-433c-8dbc-6451cec333fb\u002F59793f34e4b08a9b6c81f60f-1280x7201jul27201730451poster.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":441208,"width":1600,"height":1068,"dateCreated":{"date":"2020-01-27 21:10:52","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2020-01-27 21:10:59","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"(Image: Getty Images\u002FiStockphoto)","alt":"59793f34e4b08a9b6c81f60f-1280x7201jul27201730451poster.jpg","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"a15c8595-47f1-433c-8dbc-6451cec333fb","imageAltText":"59793f34e4b08a9b6c81f60f-1280x7201jul27201730451poster.jpg","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"(Image: Getty Images\u002FiStockphoto)","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"59793f34e4b08a9b6c81f60f-1280x7201jul27201730451poster.jpg","imageDateCreated":"2020\u002F01\u002F27","imageWidth":1600,"imageHeight":1068,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"(Image: Getty Images\u002FiStockphoto)\" data-merchantoffers=\"[{"useMonetization":false,"monetizedUrl":"","offerMerchant":"SAP","offerPrice":"","monetizationStatus":"off","rawUrl":"https:\u002F\u002Fwww.sap.com\u002Fproducts\u002Fs4hana-erp.html","url":"https:\u002F\u002Fwww.sap.com\u002Fproducts\u002Fs4hana-erp.html"}]\" data-usepricing=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ESAP CEO Christian Klein is looking to keep its cloud momentum, expand HANA and Qualtrics and battle Salesforce, Oracle, and Workday. \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsap-charts-new-course-to-accelerate-cloud-shift-co-innovation-one-data-model\u002F\" target=\"_blank\"\u003EKlein is also looking to focus SAP and simplify\u003C\u002Fa\u003E. \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsap-launches-rise-with-sap-business-transformation-as-a-service\u002F\" target=\"_blank\"\u003EHe's also looking to shift SAP's customer base to the cloud on an accelerated timetable. \u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsap-launches-rise-with-sap-business-transformation-as-a-service\u002F\"\u003ESAP launches RISE with SAP, business transformation as a service\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EKlein said: \u003C\u002Fp\u003E\u003Cblockquote\u003E\u003Cp\u003EInstead of doing everything ourselves, we are co-innovating. We have always been the leading on-premise application platform. Thousands of partners and customers have built applications and extensions on SAP for almost 50 years. Our intention is to repeat that for the cloud to position SAP as the leading cloud platform to transform and change the way enterprises work in the digital age. To get there, we have put a lot of work into our cloud platform over the past 12 months, and we will continue to invest in innovation. The time when SAP developed and engaged with customers in silos are over. \t\u003C\u002Fp\u003E\u003C\u002Fblockquote\u003E\u003Cp\u003ESAP's 2021 plan is to migrate its customers to the cloud faster and create one data model. Klein added: \u003C\u002Fp\u003E\u003Cblockquote\u003E\u003Cp\u003EWe will bring the full force of our business applications and platform to drive holistic business transformation. By enabling our customers to seamlessly design, evolve or in win new business models with agility and speed. To do so, all our main solutions will adopt the cloud platform and share one semantical data model, one AI and analytics layer, one common security and authorization model and the same application business services such as workflow management, with our cloud platform, powered by SAP HANA. Process can be changed, enabling agile workflows. Innovations and extensions can be developed quickly by customers and partners accessing our open platform, using exactly the same data model in business services as our own SAP app. We are convinced that the real value driver of intelligent enterprises in the cloud will be the ability to adapt and on new business model holistically end-to-end with one consistent data model.   \t\u003C\u002Fp\u003E\u003C\u002Fblockquote\u003E\u003Cp\u003E\u003Cstrong\u003EMust read:\u003C\u002Fstrong\u003E \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsap-charts-new-course-to-accelerate-cloud-shift-co-innovation-one-data-model\u002F\"\u003ESAP charts new course to accelerate cloud shift, co-innovation, one data model\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsap-unveils-its-customer-data-platform-promising-personalized-engagements-from-enterprise-data\u002F\"\u003ESAP unveils its Customer Data Platform, promising personalized engagements from enterprise data\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsap-to-acquire-marketing-firm-emarsys-to-bolster-its-customer-experience-unit\u002F\"\u003ESAP to acquire marketing firm Emarsys to bolster its customer experience unit\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"8b9d2a29-e54b-4084-936f-c69e7e1ac659\" data-edition=\"us\" data-description=\"\u003Cp\u003EWorkday became a leading enterprise cloud player via human capital management software, but is expanding its footprint with financial applications. \u003C\u002Fp\u003E\" data-hed=\"Workday\" data-superlative=\"Expansion from HCM to financials paying off\" data-imagegroup=\"{"alt":"workday-building-sign.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"(Image: Workday)","imageData":{"id":"b045ccbf-d935-4681-8c2f-109b2e2394e8","title":"workday-building-sign","filename":"workday-building-sign.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fhub\u002Fi\u002F2020\u002F01\u002F27\u002Fb045ccbf-d935-4681-8c2f-109b2e2394e8\u002Fworkday-building-sign.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":999373,"width":1600,"height":1068,"dateCreated":{"date":"2020-01-27 21:11:17","timezone":"UTC"},"dateUpdated":{"date":"2020-01-27 21:11:26","timezone":"UTC"},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"(Image: Workday)","alt":"workday-building-sign.jpg","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"typeName":"content_image"},"uuid":"b045ccbf-d935-4681-8c2f-109b2e2394e8","imageAltText":"workday-building-sign.jpg","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"(Image: Workday)","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"workday-building-sign.jpg","imageDateCreated":"2020\u002F01\u002F27","imageWidth":1600,"imageHeight":1068,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"(Image: Workday)\" data-merchantoffers=\"[{"useMonetization":false,"monetizedUrl":"","offerMerchant":"Workday","offerPrice":"","monetizationStatus":"off","rawUrl":"https:\u002F\u002Fwww.workday.com\u002Fen-us\u002Fhomepage.html","url":"https:\u002F\u002Fwww.workday.com\u002Fen-us\u002Fhomepage.html"}]\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EWorkday has more than 3,000 customers and the human capital management software vendor is increasingly adding financial management customers too. As a result, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcloud-alters-pecking-order-among-enterprise-technology-vendors\u002F\"\u003EWorkday is among the cloud vendors gaining wallet share\u003C\u002Fa\u003E, according to a Flexera report.  \u003C\u002Fp\u003E\u003Cp\u003EThe company is at an inflection point where it is selling more clouds and has a big market to chase as it courts mid-market companies. While the SaaS menu at Workday is decidedly more limited than what rivals SAP and Oracle offer, the company enjoys tighter focus.  \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fworkday-updates-its-adaptive-planning-suite-with-new-ml-predictive-forecasting\u002F\"\u003EWorkday updates its Adaptive Planning suite with new ML, predictive forecasting\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fworkday-talent-marketplace-aims-to-quickly-match-projects-skills\u002F\"\u003EWorkday Talent Marketplace aims to quickly match projects, skills\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fworkday-launches-vibe-central-vibe-index-to-measure-diversity-and-inclusion-efforts\u002F\"\u003EWorkday launches VIBE Central, VIBE Index to measure diversity and inclusion efforts\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fworkday-launches-workday-help-journeys-people-analytics\u002F\"\u003EWorkday launches Workday Help, Journeys, People Analytics\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fworkday-reports-strong-q2-names-fernandez-co-ceo\u002F\"\u003EWorkday names Fernandez co-CEO\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fworkday-expands-fast-track-implementations-to-large-enterprises\u002F\"\u003EWorkday expands fast-track implementations to large enterprises\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EWorkday co-CEO Aneel Bhusri said that his company is entering an expansion phase that rhymes with the Salesforce playbook. Workday ultimately sees its financial platform being the equal of its HR footprint. Planning and procurement are other new areas. Ultimately, Workday's SaaS challenge will be to sell multiple clouds to customers. \u003C\u002Fp\u003E\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fworkday-delivers-strong-q3-tops-3000-customers\u002F\"\u003EBhusri said\u003C\u002Fa\u003E: \u003C\u002Fp\u003E\u003Cblockquote\u003E\u003Cp\u003E\"I would point you to the transition that Salesforce went through. They're 6 years older than us, one of our best partners. They went from being a sales company to a sales and services company to a sales and service and marketing company and platform. Now they've got analytics. We're going through that same journey and growth rates kind of ebb and flow as the different pillars take off.\" \t \t\u003C\u002Fp\u003E\u003C\u002Fblockquote\u003E\u003Cp\u003EWorkday is infusing machine learning and automation throughout its platform.   \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"db0e6637-c020-48e5-ad64-24d3b0139636\" data-edition=\"us\" data-description=\"\u003Cp\u003EAdobe's cloud plans revolve around expanding its customer base and total addressable market as content and data increasingly merge.&nbsp;\u003C\u002Fp\u003E\" data-hed=\"Adobe\" data-superlative=\"From Creative Cloud to a marketing, analytics, and data platform\" data-imagegroup=\"{"alt":"5b04cf3760b27e5ce53525f9-1280x7201may23201825332poster.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"(Image: Adobe)","imageData":{"id":"09ebfce4-f3c1-4960-94b5-013e94cd88f4","title":"5b04cf3760b27e5ce53525f9-1280x7201may23201825332poster","filename":"5b04cf3760b27e5ce53525f9-1280x7201may23201825332poster.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F01\u002F27\u002F09ebfce4-f3c1-4960-94b5-013e94cd88f4\u002F5b04cf3760b27e5ce53525f9-1280x7201may23201825332poster.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":540736,"width":1600,"height":1068,"dateCreated":{"date":"2020-01-27 21:11:42","timezone":"UTC","timezone_type":3},"dateUpdated":{"date":"2020-01-27 21:11:50","timezone":"UTC","timezone_type":3},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":"(Image: Adobe)","alt":"5b04cf3760b27e5ce53525f9-1280x7201may23201825332poster.jpg","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"primeColor":null,"hasWarning":false,"typeName":"content_image"},"uuid":"09ebfce4-f3c1-4960-94b5-013e94cd88f4","imageAltText":"5b04cf3760b27e5ce53525f9-1280x7201may23201825332poster.jpg","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"(Image: Adobe)","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"5b04cf3760b27e5ce53525f9-1280x7201may23201825332poster.jpg","imageDateCreated":"2020\u002F01\u002F27","imageWidth":1600,"imageHeight":1068,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-overridecredit=\"(Image: Adobe)\" data-merchantoffers=\"[{"useMonetization":false,"monetizedUrl":"","offerMerchant":"Adobe","offerPrice":"","monetizationStatus":"off","rawUrl":"https:\u002F\u002Fwww.adobe.com\u002Fcreativecloud.html","url":"https:\u002F\u002Fwww.adobe.com\u002Fcreativecloud.html"}]\" data-usepricing=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EAdobe has been a well-established cloud vendor among content creators and marketers, but \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fadobes-growth-strategy-revolves-around-digital-customer-experiences-expanding-market-for-creatives\u002F\"\u003Ea plan to focus on digital experiences and data management\u003C\u002Fa\u003E will put it on a collision course with the likes of Salesforce, Oracle, and SAP in areas like marketing. \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fadobe-tops-third-quarter-financial-targets\u002F\" target=\"_blank\"\u003ESo far, so good\u003C\u002Fa\u003E.  \u003C\u002Fp\u003E\u003Cp\u003EThe company continually \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fadobe-beats-q4-expectations-outlines-growth-strategy-across-core-clouds\u002F\" target=\"_blank\"\u003Eexpands its addressable market\u003C\u002Fa\u003E.  \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fadobes-document-cloud-gunning-for-docusign-digital-workflows\u002F\"\u003EAdobe's Document Cloud gunning for DocuSign, digital workflows\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fadobe-launches-ai-tools-to-track-omnichannel-spot-anomalies-quicker\u002F\"\u003EAdobe launches AI tools to track omnichannel, spot anomalies quicker\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fadobe-to-buy-marketing-software-firm-workfront-for-1-5-billion\u002F\"\u003EAdobe to buy marketing software firm Workfront for $1.5 billion\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fc3-ai-teams-with-microsoft-adobe-on-joint-enterprise-crm-platform\u002F\"\u003EC3.ai teams with Microsoft, Adobe on joint enterprise CRM platform\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Feverything-announced-at-adobe-max-2020-creative-cloud-gets-collaborative-illustrator-for-ipad-and-more\u002F\"\u003EEverything announced at Adobe Max 2020: Creative Cloud gets collaborative, Illustrator for iPad, and more\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EFor enterprises, Adobe's plan to dramatically expand its total addressable market can be a good thing -- especially if the company can be used as leverage against incumbent providers.  \u003C\u002Fp\u003E\u003Cp\u003EThe company is also looking to be a key part of your data and digital transformation strategies. Adobe has \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fadobe-taps-former-informatica-ceo-chakravarthy-to-lead-its-digital-experience-business\u002F\"\u003Ehired former Informatica CEO Anil Chakravarthy\u003C\u002Fa\u003E as head of its digital experience unit. The move highlights how Adobe sees data integration as key to its expansion. \"Every single business is going through the same digital transformation that we were lucky enough to go through almost a decade ago. And if a company cannot engage digitally with the customer, understand how the funnel, all the way from acquiring customers to renewing them, can be done digitally, they're going to be disadvantaged,\" said Adobe CEO Shantanu Narayen.  \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"e1606b4c-9cf5-482c-b32f-a49b13d6c0c0\" data-edition=\"us\" data-description=\"\u003Cp\u003EUnder CEO Bill McDermott, ServiceNow has honed its ground game and expanded its market as a platform of platforms. \u003C\u002Fp\u003E\" data-hed=\"ServiceNow\" data-superlative=\"A workflow platform finding new industries and use cases\" data-imagegroup=\"{"alt":"servicenow-hrpath.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","credits":"","imageData":{"id":"73b39f93-2d9f-41b9-bcf6-193cd79be8d3","title":"servicenow-hrpath","filename":"servicenow-hrpath.jpg","path":"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fhub\u002Fi\u002F2020\u002F09\u002F30\u002F73b39f93-2d9f-41b9-bcf6-193cd79be8d3\u002Fservicenow-hrpath.jpg","caption":"\u003Cp\u003E\u003C\u002Fp\u003E","size":254379,"width":1600,"height":1068,"dateCreated":{"date":"2020-09-30 21:05:30","timezone":"UTC"},"dateUpdated":{"date":"2020-09-30 21:05:31","timezone":"UTC"},"needsModeration":false,"mimeType":"image\u002Fjpeg","deleted":false,"credits":null,"alt":"servicenow-hrpath.jpg","restricted":false,"startDate":null,"endDate":null,"preferred":false,"watermark":false,"doNotCrop":false,"doNotResize":false,"primaryCollection":null,"vanityUrl":null,"notes":null,"crop":null,"cropGravity":0,"preservedRegion":null,"isNew":false,"keywords":[],"typeName":"content_image"},"uuid":"73b39f93-2d9f-41b9-bcf6-193cd79be8d3","imageAltText":"servicenow-hrpath.jpg","imageCaption":"\u003Cp\u003E\u003C\u002Fp\u003E","imageCredit":"","imageDoNotCrop":false,"imageDoNotResize":false,"imageWatermark":false,"imageFilename":"servicenow-hrpath.jpg","imageDateCreated":"2020\u002F09\u002F30","imageWidth":1600,"imageHeight":1068,"imageParallax":"","imageCrop":"","imageEnlarge":false}\" data-overridecaption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-linktext=\"ServiceNow\" data-linkurl=\"https:\u002F\u002Fwww.servicenow.com\u002F\" data-merchantoffers=\"[{"useMonetization":false,"monetizedUrl":"","offerMerchant":"ServiceNow","offerPrice":"","monetizationStatus":"off","rawUrl":"https:\u002F\u002Fwww.servicenow.com\u002F","url":"https:\u002F\u002Fwww.servicenow.com\u002F"}]\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EServiceNow had \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fservicenow-tops-q2-earnings-targets\u002F\" target=\"_blank\"\u003Ea strong 2020\u003C\u002Fa\u003E and emerged as a SaaS provider delivering growth and becoming a platform of platform for various workflows. \u003C\u002Fp\u003E\u003Cp\u003EAlthough ServiceNow is best known for its IT service management platform, it has expanded into \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fservicenow-under-mcdermott-plans-to-go-vertical-starting-with-banks-and-telcos\u002F\" target=\"_blank\"\u003Ea bevy of other corporate functions\u003C\u002Fa\u003E. In addition, CEO Bill McDermott \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fservicenow-aims-to-court-ceos-expand-use-cases-beyond-it\u002F\" target=\"_blank\"\u003Ehas aimed the ServiceNow platform at industry specific use cases\u003C\u002Fa\u003E, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fservicenows-vaccine-management-platform-adopted-by-department-of-homeland-security\u002F\" target=\"_blank\"\u003Eincluding vaccine management\u003C\u002Fa\u003E as \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fvaccine-management-software-may-have-to-handle-digital-passports-manage-new-risks\u002F\" target=\"_blank\"\u003Eit evolves\u003C\u002Fa\u003E. McDermott said: \u003C\u002Fp\u003E\u003Cblockquote\u003E\u003Cp\u003EHere are a few trends shaping the overarching environment for ServiceNow. This unprecedented environment is breaking physical supply chains. It is exposing the weak links in the old value chains, illuminating how companies struggle cross-functionally to deliver the workflows that create great experiences for customers, employees and partners. The world is experiencing a seismic shift from the obsolete business process evolution to the new workflow revolution. \t \t\u003C\u002Fp\u003E\u003C\u002Fblockquote\u003E\u003Cp\u003E\u003Cstrong\u003EMust read:\u003C\u002Fstrong\u003E \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fservicenows-workplace-safety-suite-integrates-with-uber-for-business\u002F\"\u003EServiceNow's workplace safety suite integrates with Uber for Business\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fservicenow-launches-four-app-suite-to-manage-the-move-back-to-the-office\u002F\"\u003EServiceNow launches four-app suite to manage the move back to the office\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fservicenows-quebec-release-of-now-platform-includes-low-code-native-ai-tools\u002F\"\u003EServiceNow's Quebec release of Now Platform includes low-code, native AI tools\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fservicenow-acquires-hyderabad-based-rpa-company-intellibot\u002F\"\u003EServiceNow acquires Hyderabad-based RPA company Intellibot\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EThe game plan for ServiceNow is to be a digital transformation engine by connecting systems of records to be a system of action. \u003C\u002Fp\u003E\u003Cp\u003EOne key example is how ServiceNow has aimed its platform at back-to-work management efforts. Among the key 2020 developments for ServiceNow: \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fservicenow-embeds-workflows-into-microsoft-teams\u002F\"\u003EServiceNow embeds workflows into Microsoft Teams\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fservicenow-scoops-up-data-management-firm-sweagle\u002F\"\u003EServiceNow scoops up data management firm Sweagle\u003C\u002Fa\u003E  \u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcisco-servicenow-announce-integration-for-workplace-contact-tracing\u002F\"\u003ECisco, ServiceNow announce integration for workplace contact tracing\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fservicenow-integrates-with-amazon-connect-eyes-cloud-call-center-market-amid-remote-works-new-normal\u002F\"\u003EServiceNow integrates with Amazon Connect, eyes cloud call center market amid remote work's new normal\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fservicenow-buys-loom-systems-to-extend-aiops-capabilities\u002F\"\u003EServiceNow buys Loom Systems to extend AIOps capabilities\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fservicenow-revs-its-now-platform-for-ai-automation-powered-workflows\u002F\"\u003EServiceNow revs its updated Now Platform for AI, automation powered workflows\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fvideo\u002Fservicenows-david-wright-on-innovation-expansion-and-ai\u002F\"\u003EServiceNow's David Wright on innovation, expansion, and AI\u003C\u002Fa\u003E  \u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cdiv data-shortcode=\"gallery\" data-uuid=\"d8d5c766-88d2-4282-a3f8-f1c58a7d021b\" data-float=\"none\" data-size=\"large\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"fe07e774-77b4-4a0e-908a-c22934474f6e\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Ffe07e774-77b4-4a0e-908a-c22934474f6e\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2021-12-22 12:40:00",timezone:"UTC",updated:c,published:c},description:"Cloud computing in 2021 became the de facto choice of IT due to digital transformation shifts accelerated by remote work and the COVID-19 pandemic. Here's a look at how the cloud leaders stack up, the hybrid market, and the key SaaS players.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"852ac291-7c06-4257-8a5f-7acfee841bc0",image:{id:"497f2d0b-6532-4f81-ac7b-6976af66e75e",filename:"istock-1160479733.jpg",dateCreated:{created:c,date:"2020-01-27 20:02:46",timezone:"UTC",updated:c,published:c},alt:"Cloud computing technology",credits:"(Image: Getty Images\u002FiStockphoto)",caption:"\u003Cp\u003E3d rendering circuit cloud on tablet for cloud computing technology\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F01\u002F27\u002F497f2d0b-6532-4f81-ac7b-6976af66e75e\u002Fistock-1160479733.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:1600,height:1068,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"best-list",hubTopicPathString:"Innovation^Cloud",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"the-top-cloud-providers-of-2021-aws-microsoft-azure-google-cloud-hybrid-saas",startYear:c,summary:b,title:"Top cloud providers: AWS, Microsoft Azure, and Google Cloud, hybrid, SaaS players",topic:{id:"101518dd-ec91-11e3-95d2-02911863765e",slug:"cloud",name:"Cloud",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"101518dd-ec91-11e3-95d2-02911863765e",slug:"cloud",name:"Cloud",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"1048432a-ec91-11e3-95d2-02911863765e",slug:"enterprise-software",name:"Enterprise Software",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"11858747-ec91-11e3-95d2-02911863765e",slug:"tech-industry",name:"Tech Industry",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"73cc194f-d555-4dde-9954-530bc9c225f8",slug:"executive-guides",name:"Executive Guides",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"af36937c-c95c-4bf0-9c02-831f70ad9a0c",slug:"best-lists",name:"Best Lists",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"f1f7db06-c6f9-4e80-8187-60ad48f035a1",slug:"zdnet-recommends",name:"ZDNET Recommends",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d}],componentLabel:"Deep-dive, compare, decide",description:c,filters:c,paging:c,slug:"dynamic-topic-3-story-carousel-product-research",title:"Product Research",label:c,viewMoreText:c,viewMoreUrl:c,relatedItems:c},{id:"58d3384f-a0d7-4628-acc1-a44626a03c4e",meta:{componentName:"58d3384f-a0d7-4628-acc1-a44626a03c4e",componentDisplayName:"Analysis & Opinion",componentType:"ContentList"},metadata:{},links:{self:{href:"https:\u002F\u002Fbender.cnetstatic.com\u002Fapi\u002Fneutron\u002Fcomponents\u002Fzdnet\u002Flisting\u002Fdynamic_listing\u002F58d3384f-a0d7-4628-acc1-a44626a03c4e\u002Fweb?searchBy=id&topicSlug=executive&componentType=ContentList&componentName=58d3384f-a0d7-4628-acc1-a44626a03c4e"}},items:[{author:{id:"995ed1b4-d059-474d-b37c-19e918f6d886",username:"pkenkare",profileUrl:c,email:c,firstName:"Pallavi",lastName:"Kenkare",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"074d8734-c450-41ba-8ed0-f4be59370047",filename:"pallavi-kenkare.jpg",dateCreated:{created:c,date:"2022-06-21 13:05:13",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F06\u002F21\u002F074d8734-c450-41ba-8ed0-f4be59370047\u002Fpallavi-kenkare.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Pallavi Kenkare is an associate editor based in Charlotte, North Carolina. She enjoys writing about personal finance, professional development and Generation Z. She previously wrote for The Cornell Daily Sun, and hails from Atlanta, Georgia.",profile:c,title:"Associate Editor",bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"9687c7c8-3fa7-466b-b34f-69a1a0a0e6f9\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-alt-text=\"evolving-digital-transformation-mckinsey-presents-the-business-building-strategy-cxotalk.jpg\" data-image-filename=\"evolving-digital-transformation-mckinsey-presents-the-business-building-strategy-cxotalk.jpg\" data-image-date-created=\"2020\u002F01\u002F29\" data-image-width=\"620\" data-image-height=\"465\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EDigital transformation is the future of business. A 2020 study by Mordor Intelligence valued digital transformation at $263 billion, and it's projected to reach $767 billion by 2026. Digital transformation can involve many things, whether it's process automation, a new website, improved user experience or a migration to the cloud. But what skills do you need to achieve successful, company-wide change? \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"020b30ce-e84e-4afc-8160-008a36ec9b3a\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F020b30ce-e84e-4afc-8160-008a36ec9b3a\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Ch3\u003E1. Digital fluency\u003C\u002Fh3\u003E\u003Cp\u003EFirst and foremost, workers need to possess a basic level of digital fluency in order to successfully implement digital transformation. Depending on the industry, digital fluency can range from a basic knowledge of Microsoft Suite to an understanding of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ffor-technology-skills-cloud-is-the-only-common-denominator\u002F\"\u003Ecloud computing.\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EThis necessity of this skill is company-wide; Harvard Business School Professor Tsedel Neeley points out that digital fluency adheres to a basic tenet of linguistics. \"I often reference the 30% rule; borrowed from the study of languages, when applied to digital fluency, it dictates that the entire company needs to be, at least, at a 30% fluency baseline in order to move in a new digital direction effectively.\"\u003C\u002Fp\u003E\u003Cp\u003EOf course, the necessity of digital fluency only increases at executive levels. The impetus lies with company leaders to possess and encourage digital fluency. Leaders who are digitally literate will be better equipped to address the gap between executives and employees – be it regarding perception of digital changes or simply the reality of data architecture caliber – which so often contributes to the failure of digital transformation. \u003C\u002Fp\u003E\u003Ch3\u003E2. Data analytics \u003C\u002Fh3\u003E\u003Cp\u003EOften, companies fall prey to an abundance of data, and struggle to analyse and draw conclusions from data sets. Data analysis expertise – encompassing data visualization and cleaning, as well as technical skills such as MATLAB, Python and R – are of paramount importance to process data and use it in a way that's both permissible and productive. \u003C\u002Fp\u003E\u003Cp\u003EThe utility of data analytic skills in today's economy is easy to track: The U.S. Bureau of Labor Statistics has predicted heavy growth, projecting that the data science field will grow about 28% through 2026 – far above average. This growth is bolstered by past data: A report by Fortune reveals a global job market value of $231.43 billion for data analytics, marking a whopping 10.6% increase from 2020's figures. \u003C\u002Fp\u003E\u003Ch3\u003E3. Digital marketing\u003C\u002Fh3\u003E\u003Cp\u003EThere's no point in streamlining company processes and creating an improved product via digital transformation if the ultimate product is unable to effectively reach its consumer base. Marketing skills are essential in engaging your customer base and ensuring a product's financial success. Today, marketing is dominantly digital – so expertise in areas such as search engine optimization, email campaigns and social media will allow companies to successfully garner and utilize customer feedback, promote their product and, most importantly, take customers on the digital transformation journey with them. After all, following a digital transformation, users also need to be educated on how best to reap the benefits of the new product.\u003C\u002Fp\u003E\u003Cp\u003EWorldwide, companies are well aware of the importance of marketing in the digital age. According to emarketer.com, digital marketing spending, especially within advertising, rose 17% to $333 billion globally in 2021. \u003C\u002Fp\u003E\u003Ch3\u003E4. Cybersecurity \u003C\u002Fh3\u003E\u003Cp\u003EAn oft-neglected component of digital transformation is \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fcomputers-tech\u002Fwhat-is-cybersecurity-and-why-cybersecurity-matters\u002F\"\u003Ecybersecurity\u003C\u002Fa\u003E. According to research and marketing firm ThoughtLab, the average number of cyberattacks rose by 15.1% in 2021, as compared to 2022. The implications are sobering: Blockchain analysis firm Chainalysis reports that victims of ransomware spent almost $700 million paying off their attackers in 2020. \u003C\u002Fp\u003E\u003Cp\u003EAs the digital transformation process accelerates, companies should cover potential risk areas by hiring those with cybersecurity skills. The potential in this investment is reflected in the discrepancy between cybersecurity supply and demand. Cybersecurity Ventures, a research firm covering the global cyber economy, predicts there will be 3.5 million unfilled cybersecurity jobs by mid-decade, and the \u003Ca href=\"https:\u002F\u002Fwww.bls.gov\u002Fooh\u002Fcomputer-and-information-technology\u002Finformation-security-analysts.htm\"\u003EU.S. Bureau of Labor Statistics \u003C\u002Fa\u003Eprojected a 33% increase in the need for security analysts by 2030. \u003C\u002Fp\u003E\u003Ch3\u003E5. Leadership\u003C\u002Fh3\u003E\u003Cp\u003EIt has been noted multiple times that the largest barrier to digital transformation is company culture. Company culture can heavily impact employees' perception of change, and an unresponsive culture can result in the expenditure of millions of dollars to achieve a transformation that will be circumvented. \u003C\u002Fp\u003E\u003Cp\u003ECompany culture can be extremely difficult to change; however, the efficacy of a cultural revamp will largely be determined by company leaders. In order to create change as significant as the shift required for digital transformation, company leaders need to possess a multitude of 'soft' skills, such as expertise in communication, influence, empathy and strategic thinking. A good leader will be able to capitalize upon core company values to promote digital transformation.\u003C\u002Fp\u003E\u003Cp\u003ERemember, digital transformation is a process that is extensive, expensive and all-encompassing – so, it will require strong leadership presence and investment to implement. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"6c034ca0-d30c-44a0-8231-ae080c6d0b94\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F6c034ca0-d30c-44a0-8231-ae080c6d0b94\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-08-10 07:35:33",timezone:"UTC",updated:c,published:c},description:"Digital transformation isn't easy. Equipping yourself with a few key skills will give your company a much greater chance of success.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"10040b4c-e61b-4192-bae5-dc88c7cc00e8",image:{id:"9687c7c8-3fa7-466b-b34f-69a1a0a0e6f9",filename:"evolving-digital-transformation-mckinsey-presents-the-business-building-strategy-cxotalk.jpg",dateCreated:{created:c,date:"2020-01-29 16:42:12",timezone:"UTC",updated:c,published:c},alt:"evolving-digital-transformation-mckinsey-presents-the-business-building-strategy-cxotalk.jpg",credits:c,caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F01\u002F29\u002F9687c7c8-3fa7-466b-b34f-69a1a0a0e6f9\u002Fevolving-digital-transformation-mckinsey-presents-the-business-building-strategy-cxotalk.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:620,height:465,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Digital Transformation",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"digital-transformation-top-5-skills-you-need-to-succeed",startYear:c,summary:b,title:"Digital transformation: Top 5 skills you need to succeed",topic:{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"db604b19-7e36-41f3-a143-6be5fe825325",username:"owenhughes",profileUrl:c,email:c,firstName:"Owen",lastName:"Hughes",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"1d752f5d-5fb9-459d-b734-266c6c962d5f",filename:"owen-hughes.jpg",dateCreated:{created:c,date:"2022-08-05 14:30:36",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002F1d752f5d-5fb9-459d-b734-266c6c962d5f\u002Fowen-hughes.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Owen is a senior editor at ZDNET. Based in London, UK, Owen covers software development, IT workforce trends and the evolution of tech and work. He also handles features for ZDNET's European contributors. Owen has previously written for titles including TechRepublic, Newsweek, Mobile Europe and TechRadar.",profile:c,title:"Senior Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"c923315f-d3c0-4d0f-9ef4-a1766e5f5914\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003ESteamhaus' offices in Manchester, UK.\u003C\u002Fp\u003E\" data-image-credit=\"Image: Pip Rustage\u002FSteamhaus\" data-image-alt-text=\"piprustagesteamhaus-00118.jpg\" data-image-filename=\"piprustagesteamhaus-00118.jpg\" data-image-date-created=\"2022\u002F03\u002F31\" data-image-width=\"900\" data-image-height=\"600\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ENow that remote working has become something of a standard, companies are having to figure out what role the office plays in their new, more distributed working environment.\u003C\u002Fp\u003E\u003Cp\u003EFor Dan Faraday-Foster, managing director and founder of Manchester, UK-based cloud consultancy Steamhaus, the purpose of the physical workplace is to serve as a place that can be used in whichever way suits the employee. And if the answer to that is 'not at all', then so be it.\u003C\u002Fp\u003E\u003Cp\u003E\"You can just come in for the free lunch, or for just the workshop or the meeting,\" Faraday-Foster tells ZDNet. \"We can all do all of our actual work remotely.\"\u003C\u002Fp\u003E\u003Cp\u003ESteamhaus was largely used to remote working prior to 2020, meaning when COVID-19 hit, the company already had the tools and experience to make things work.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"ab643a34-a6bc-4202-a90d-dbe501712bdf\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fab643a34-a6bc-4202-a90d-dbe501712bdf\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThat's not to say it's been without issue: Faraday-Foster is conscious of 'Slack fatigue' and the \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftech-workers-face-a-burnout-crisis-unless-employers-act-now\u002F\" target=\"_blank\"\u003Eburnout associated with long bouts of working at a computer\u003C\u002Fa\u003E with minimal social interaction. This is why he believes it's still important to have an office for employees to use should they wish to, although there's no pressure on anyone to come into the office at all. If they want, employees can drop in purely for the free lunch or yoga sessions, then go back home to work.\u003C\u002Fp\u003E\u003Cp\u003E\"I'm really trying to get the message across that, if you've got a friend or a partner and want to bring them in to use the office because they're both working from home, you don't need to ask permission, just use it as your space,\" he says – though he hastens to add that this doesn't include inviting 50 friends over for a party.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-hybrid-work-revolution-is-within-our-reach-its-time-to-decide-what-we-want\u002F\" target=\"_blank\"\u003EThe future of work: How everything changed and what's coming next\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EShaking off old expectations around how and where employees do their work isn't going to happen overnight. Even companies that have been quick to adapt to hybrid working post-pandemic face \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fremote-work-vs-office-life-lots-of-experiments-and-no-easy-answers\u002F\" target=\"_blank\"\u003Ea long period of learning and experimentation,\u003C\u002Fa\u003E and will need to remain agile so they can respond to changes on-the-fly.\u003C\u002Fp\u003E\u003Cp\u003EThis means being willing to dump anything that doesn't work, particularly when it comes to apps and software. \"We played around with a lot of tools, tried them out, abandoned some of them... if people don't use them then clearly it's not the right thing,\" says Faraday-Foster.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"d3b7e345-2e52-4d3d-86ca-d4fe7edca29e\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: Pip Rustage\u002FSteamhaus\" data-image-alt-text=\"piprustagesteamhaus-00025.jpg\" data-image-filename=\"piprustagesteamhaus-00025.jpg\" data-image-date-created=\"2022\u002F04\u002F11\" data-image-width=\"1920\" data-image-height=\"1280\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EPhysical aspects of the office are also being revisited to fit with the needs of a more transient workforce, the dominant thinking behind this being that offices should be a place where colleagues come together to collaborate and socialise, rather than spend a day behind a desk. For some organizations, this has meant stripping out desks to make room for high-tech meeting spaces, comfy lounge areas, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbike-desks-and-soundproof-meeting-pods-how-one-company-changed-everything-about-its-office-space\u002F\" target=\"_blank\"\u003Eand trendy soundproof pods\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003E\"I've looked at this pods thing, which are all hideously expensive, but we're going to incorporate some of those into the design of what we're doing,\" says Faraday-Foster.\u003C\u002Fp\u003E\u003Cp\u003EIt seems like a strange time to be investing in office space, given that many employees are happy to continue working remotely, which has no doubt left many of their colleagues sitting alone in empty offices with nothing but free coffee to keep them stimulated. \u003C\u002Fp\u003E\u003Cp\u003EFaraday-Foster admits that Steamhaus had briefly considered getting rid of the office entirely and allowing employees to use co-working space when needed, but eventually agreed that the company needed \"a place that's ours\".\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fremote-and-hybrid-work-5-tips-for-making-it-a-success\u002F\" target=\"_blank\"\u003ERemote and hybrid work: 5 tips for making it a success\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EEven so, keeping the office potentially puts employees on an uneven playing field based on their working preferences. It's, therefore, important as a leader to ensure that employees do not feel left out, excluded or isolated by deciding to work from home. There's \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fstriking-a-balance-how-one-company-is-rethinking-the-office-for-the-future-of-hybrid-work\u002F\" target=\"_blank\"\u003Ea balance to be struck here\u003C\u002Fa\u003E, yet it remains elusive. \"There must be absolutely no difference in what a member of staff has access to whether they ever come into the office or not,\" says Faraday-Foster.\u003C\u002Fp\u003E\u003Cp\u003EThis means encouraging everyone to use their own laptops for meetings, regardless of whether they are in the office or at home – though Steamhaus tries to avoid meetings anyway, with Faraday-Foster branding them \"a legacy of the old office.\"\u003C\u002Fp\u003E\u003Ch3\u003EFeeding culture\u003C\u002Fh3\u003E\u003Cp\u003ERecreating a strong workplace culture is also more difficult when employees aren't centred around a social location.\u003C\u002Fp\u003E\u003Cp\u003EWith fewer opportunities for impromptu office encounters and chats around the coffee machine, there has to be a more deliberate attempt to get employees together.\u003C\u002Fp\u003E\u003Cp\u003E\"We're constantly trying to think of new ideas for bringing people together socially,\" says Faraday-Foster. \"It's a real challenge to achieve that same thing in a remote manner.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fis-remote-working-here-to-stay-the-data-might-surprise-you\u002F\" target=\"_blank\"\u003EIs remote working here to stay? The data might surprise you\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EHe continues: \"We've tried the Friday afternoon Zoom thing. I came to the realization that the 20 of us wouldn't sit in the pub in a big circle, and those things are awkward and forced.\"\u003C\u002Fp\u003E\u003Cp\u003EFood is a proven method of getting people around a table. A number of Steamhaus employees are avid cooks, says Faraday-Foster, so the company is building a kitchen where employees can come together to cook and share meals together.\u003C\u002Fp\u003E\u003Cp\u003EThis has resulted in another important investment, says the MD: \"I can't believe it's taken as long as it has to get a drinks fridge. I think that's almost a prerequisite!\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"5b1db3a3-329b-4e13-8ab6-acd8d4aa7dee\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: Pip Rustage\u002FSteamhaus\" data-image-alt-text=\"piprustagesteamhaus-00245.jpg\" data-image-filename=\"piprustagesteamhaus-00245.jpg\" data-image-date-created=\"2022\u002F03\u002F31\" data-image-width=\"907\" data-image-height=\"600\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EWhen it comes to the challenges hybrid work presents to his own role as managing director, Faraday-Foster acknowledges that there are many things that will take some time to adjust to, or otherwise require a lot of trial and error.\u003C\u002Fp\u003E\u003Cp\u003EOne of these challenges is the management of employees. \"The thing I struggle with is that you have less visibility,\" he says. And Faraday-Fosters says it was important that Steamhaus employees \"realize that they don't need to work until 11pm at night.\"\u003C\u002Fp\u003E\u003Cp\u003E\"I'm really conscious of burnout,\" he adds. \"As an MD, a massive part of my job is making sure everyone is happy, as well as all the usual making sure the company is financially OK… it's a real challenge to achieve that same thing in a remote manner.\"\u003C\u002Fp\u003E\u003Cp\u003EDespite the uncertainties that lie ahead, Faraday-Foster is certain of one thing – he has no intention of ordering Steamhaus employees back to their desks: \"If we did that, we'd probably lose half of our staff.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"83f4d3f2-6acd-4f0d-957a-f89892fa55ac\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F83f4d3f2-6acd-4f0d-957a-f89892fa55ac\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-04-13 13:05:00",timezone:"UTC",updated:c,published:c},description:"Professionals no longer need the office to work. But that doesn't mean it no longer serves a purpose.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"129d57b4-0b69-46da-b399-8a3692deb62d",image:{id:"c923315f-d3c0-4d0f-9ef4-a1766e5f5914",filename:"piprustagesteamhaus-00118.jpg",dateCreated:{created:c,date:"2022-03-31 10:01:31",timezone:"UTC",updated:c,published:c},alt:"piprustagesteamhaus-00118.jpg",credits:"Image: Pip Rustage\u002F Steamhaus",caption:"\u003Cp\u003ESteamhaus operates a BYOD (bring your own dog) policy.\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F03\u002F31\u002Fc923315f-d3c0-4d0f-9ef4-a1766e5f5914\u002Fpiprustagesteamhaus-00118.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:900,height:600,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Services & Software^Productivity",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"come-for-the-free-lunch-why-going-back-to-the-office-isnt-all-work-work-work",startYear:c,summary:b,title:"'Come for the free lunch': How one company is rethinking its office for remote workers",topic:{id:"926c7fe3-bac7-46e3-b421-bf633d90ee73",slug:"productivity",name:"Productivity",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"926c7fe3-bac7-46e3-b421-bf633d90ee73",slug:"productivity",name:"Productivity",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"db604b19-7e36-41f3-a143-6be5fe825325",username:"owenhughes",profileUrl:c,email:c,firstName:"Owen",lastName:"Hughes",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"1d752f5d-5fb9-459d-b734-266c6c962d5f",filename:"owen-hughes.jpg",dateCreated:{created:c,date:"2022-08-05 14:30:36",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002F1d752f5d-5fb9-459d-b734-266c6c962d5f\u002Fowen-hughes.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Owen is a senior editor at ZDNET. Based in London, UK, Owen covers software development, IT workforce trends and the evolution of tech and work. He also handles features for ZDNET's European contributors. Owen has previously written for titles including TechRepublic, Newsweek, Mobile Europe and TechRadar.",profile:c,title:"Senior Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"c1e06924-4663-43d7-b0ad-1732c22ba2f3\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Getty Images\u002FiStockphoto\" data-image-alt-text=\"Cheerful woman in headphones greeting friend while talking on laptop at home\" data-image-filename=\"istock-12162723011.jpg\" data-image-date-created=\"2020\u002F06\u002F22\" data-image-width=\"770\" data-image-height=\"510\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ELeaving a job is a big decision, and usually comes as a result of an employee feeling that their employer can no longer meet their personal or professional needs.\u003C\u002Fp\u003E\u003Cp\u003EBut not all goodbyes are forever, and employers are increasingly discovering the value in re-hiring employees who have previously quit their jobs before deciding to return.\u003C\u002Fp\u003E\u003Cp\u003EAccording to \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fnews\u002Fstory\u002Fhello-its-your-old-boss-calling-5205836\u002F\" target=\"_blank\"\u003Edata from LinkedIn\u003C\u002Fa\u003E, boomerang employees accounted for 4.5% of company hires in 2021, up from 3.9% in 2019.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"ab643a34-a6bc-4202-a90d-dbe501712bdf\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fab643a34-a6bc-4202-a90d-dbe501712bdf\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThere are numerous benefits to hiring these so-called 'boomerangs' -- provided they left on good terms, that is -- particularly those who possess scarce technical skills and valuable business acumen.\u003C\u002Fp\u003E\u003Cp\u003ERokt recently welcomed back Dr Yan Xu, who in June 2020 left his role as one of the company's senior machine-learning engineers to join Facebook. \u003C\u002Fp\u003E\u003Cp\u003EYan spent two years working in Facebook's applied machine learning for social networks division, before returning to Rokt in June 2022 as the company's director of engineering for machine learning.\u003C\u002Fp\u003E\u003Cp\u003EOne of the first things Yan did before returning to Rokt was to open a dialogue with the company's CEO to discuss where he could \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fupgrade-your-job\u002F\" target=\"_blank\"\u003Eput his skills to use within the company and have the most impact\u003C\u002Fa\u003E. \"There are two things I considered -- whether machine learning was the core of the business, and how much impact I potentially can have,\" he says.\u003C\u002Fp\u003E\u003Cp\u003E\"The second thing I did is call a number of friends in the company to learn a bit more about the current company structure; what the team structure is looking like; how the company vision is looking; how is the financial status looking…these are also important for me to make a decision, especially in this current economic environment.\"\u003C\u002Fp\u003E\u003Cp\u003ESarah Wilson, Rokt's chief people officer, says there's a huge amount of value in having an employee return.\u003C\u002Fp\u003E\u003Cp\u003E\"The boomerang employee is valuable from two perspectives: the knowledge we lost when they left, and also the knowledge they gained while they were away.\"\u003C\u002Fp\u003E\u003Cp\u003EHiring former employees can make a lot of sense from a financial perspective. Depending on how long they have been away from the business, boomerangs cost less in onboarding and training than a new hire. On top of that, they already have established relationships within the company and with clients -- meaning time and effort that would normally be spent getting a new hire up to speed can be spent on more important company and strategic goals.\u003C\u002Fp\u003E\u003Cp\u003E\"I think many companies are very open to bringing back previous employees, because they know them, they know the benchmarks, they know the work ethics [and] they don't have to retrain them as much,\" says Paul Lewis, chief customer officer at jobs search engine Adzuna.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fcareer-regrets-heres-what-workers-wish-theyd-done-differently\u002F\" target=\"_blank\"\u003ECareer regrets? Here's what workers wish they'd done differently\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"Hiring and onboarding former employees is guaranteed to be less expensive. They are employees [companies] are already familiar with as well, so I think that's a huge tick for a company and a huge comfort factor for businesses.\"\u003C\u002Fp\u003E\u003Cp\u003EWhile staff attrition has always been a problem for companies, the issue has become more acute over the past two years, with more employees than ever leaving their roles in pursuit of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fremote-workers-want-new-benefits-this-is-how-employers-are-responding\u002F\" target=\"_blank\"\u003Emore flexible, more fulfilling or better-paying opportunities\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003EThis loss of talent has forced many companies to double-down on hiring efforts, as well as prompted them to take an introspective look at what they could be doing to stem \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fworkers-plan-to-quit-their-jobs-this-year-employers-need-to-deliver-change-and-fast\u002F\" target=\"_blank\"\u003Ethe stream of resignations\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003ELewis argues that there is another side to this trend, frequently referred to as 'The Great Resignation' or 'The Great Reshuffle', in that it has made employees more gung-ho in their career decisions. \"It's almost felt like a bit of a trend to quit and start a new job,\" he says.\u003C\u002Fp\u003E\u003Cp\u003E\"We've also seen the flip side of that, which is...the regret that sometimes comes with jumping too fast, when maybe you haven't compared perks that really mean much to you, and you've just gone for a bigger salary.\"\u003C\u002Fp\u003E\u003Cp\u003EAs well as keeping talented professionals on the books, Wilson says rehiring former employees breeds confidence in the current workforce, which is particularly important at a time when so many workers are wondering if the grass is greener on the other side.\u003C\u002Fp\u003E\u003Cp\u003E\"When someone comes back, it makes the existing team feel that, if someone so incredible left and decided to come back, maybe this place isn't so bad!\"\u003C\u002Fp\u003E\u003Cp\u003EThe decision to leave a job is often difficult, but the decision to return to an old job is undoubtedly more so, particularly as some people might be embarrassed about asking a previous employer to re-hire you.\u003C\u002Fp\u003E\u003Cp\u003EYet provided that employer and employee parted ways on good terms and there are no conflicts in core values (in which case it's usually better to move on) both Lewis and Wilson agree that a good leaver who returns to an old job will likely find themselves with more bargaining power than they would have had had they stayed.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fwant-flexible-working-or-better-benefits-heres-how-to-negotiate-with-your-boss\u002F\" target=\"_blank\"\u003EWant flexible working or better benefits? Here's how to negotiate with your boss\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"I think if you're a good employee returning, there's always going to be bargaining power because it's a really tough market,\" says Lewis. \u003C\u002Fp\u003E\u003Cp\u003ELikewise, having an employee quit and then return to a company gives employers an opportunity to rectify some of the issues that prompted their move, says Wilson, which can also have a positive impact on other employees: \"In some cases, if it's a new discovery for us…we want to make sure we have a plan to remediate those if it hasn't already been solved.\" \u003C\u002Fp\u003E\u003Ch3\u003EDon't burn bridges \u003C\u002Fh3\u003E\u003Cp\u003ELewis and Wilson offer practical tips for employees to consider before leaving their job for a new role, as well as for keeping the door open to old employers.\u003C\u002Fp\u003E\u003Cp\u003ELewis says employees need to compare both roles like-for-like so they can base their decision on data and facts, as opposed to gut feeling. \"Make a list of reasons why you've left your old company, and compare it to the reasons for joining the new company,\" he says.\u003C\u002Fp\u003E\u003Cp\u003E\"Look at things like salaries, perks, progression opportunities, your responsibilities on a day-to-day level and your future responsibilities.\"\u003C\u002Fp\u003E\u003Cp\u003EWilson believes that workers will always benefit from staying in touch with previous employers, particularly if the reason to leave was driven by practical reasons like compensation or role responsibilities. \u003C\u002Fp\u003E\u003Cp\u003E\"Even if the business wasn't in the state that you wanted it to be in at the time you were there, you never know what that business will look like in two, three, five years' time.\"\u003C\u002Fp\u003E\u003Cp\u003EOf course, in an ideal world, employees wouldn't leave their jobs in the first place. While a lot of investment is being funnelled into hiring new employees, comparatively little is being directed toward keeping existing workers happy, engaged, and in the company.\u003C\u002Fp\u003E\u003Cp\u003EThe buck stops with leaders, says Wilson: \"There are a million cheesy quotes about 'people don't leave companies, they leave leaders' -- but it's actually quite true. If you don't have the right skillset and the right capability in the leadership roles, that is where retention starts to become a real problem.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"07172adc-b697-4f22-a007-86d14c1e6259\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F07172adc-b697-4f22-a007-86d14c1e6259\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-06-30 12:00:00",timezone:"UTC",updated:c,published:c},description:"Rehiring an employee who has previously quit brings a lot of benefits, particularly at a time when talent is scarce.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"1bd8d11d-dd88-46f2-a89e-6c3d5f892a4e",image:{id:"c1e06924-4663-43d7-b0ad-1732c22ba2f3",filename:"istock-12162723011.jpg",dateCreated:{created:c,date:"2020-06-22 14:14:05",timezone:"UTC",updated:c,published:c},alt:"Cheerful woman in headphones greeting friend while talking on laptop at home",credits:"Getty Images\u002FiStockphoto",caption:"\u003Cp\u003EJoyful young female in wireless headphones waving wand greeting to screen while sitting at table and having video chat with business partners using laptop against blurred dark interior of comfortable loft office\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F06\u002F22\u002Fc1e06924-4663-43d7-b0ad-1732c22ba2f3\u002Fistock-12162723011.jpg",cropGravity:o,crop:"770x433+0+32",typeName:"content_image",imageUrl:c,width:770,height:510,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Education^Professional Development",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"boomerang-employees-could-be-your-best-bet-for-fighting-the-talent-shortage",startYear:c,summary:b,title:"Boomerang employees could be your best bet for fighting the talent shortage",topic:{id:"926460b5-b4e9-464e-859e-278dd409a3a7",slug:"professional-development",name:"Professional Development",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"926460b5-b4e9-464e-859e-278dd409a3a7",slug:"professional-development",name:"Professional Development",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"57b89c3b-5b67-4357-bd53-58c9f516a044",slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"c5f3e698-8175-11e2-9d12-0018fe8a00b0",username:"mary.branscombe",profileUrl:c,email:c,firstName:"Mary",lastName:"Branscombe",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"7e874878-1175-11e4-9732-00505685119a",filename:"mary-branscombe.jpg",dateCreated:{created:c,date:"2014-07-22 07:55:06",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F07\u002F22\u002F7e874878-1175-11e4-9732-00505685119a\u002Fmary-branscombe.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mary Branscombe is a freelance tech journalist. Mary has been a technology writer for nearly two decades, covering everything from early versions of Windows and Office to the first smartphones, the arrival of the web and most things inbetween.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cp\u003ETwilio's famous 'Ask Your Developer' billboard (and CEO Jeff Lawson's \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fask-your-developer-book-review-how-to-prosper-in-a-build-or-die-business-landscape\u002F\" target=\"_blank\"\u003Ebook of the same name\u003C\u002Fa\u003E) says a lot about the new relationship between developers and the company they work for. The cloud and the API economy enable companies to take advantage of new innovations in what's now available 'as a service'. But from changing your payment provider to dictating your cloud and database platforms, or even which legacy applications you migrate to the cloud, developers' technology choices can have long-term implications for the organization. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"4cf0d81b-0be1-4296-bdd6-b88c14bb359e\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F4cf0d81b-0be1-4296-bdd6-b88c14bb359e\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EEven when organizations thought they were rigidly specifying which database or programming framework to use, developer choices became part of the technical debt those businesses would have to deal with for years. Separate, individually sensible, decisions about which technology to use for your customer database, website and e-commerce system could leave you running a major, customer-facing site on an unsupported stack. \u003C\u002Fp\u003E\u003Cp\u003EPHP code is \u003Ca href=\"https:\u002F\u002Fredmonk.com\u002Fsogrady\u002F2020\u002F02\u002F28\u002Flanguage-rankings-1-20\u002F\" target=\"_blank\"\u003Ewidely used\u003C\u002Fa\u003E, but also widely disliked (it's the\u003Ca href=\"https:\u002F\u002Finsights.stackoverflow.com\u002Fsurvey\u002F2021#section-most-loved-dreaded-and-wanted-programming-scripting-and-markup-languages\" target=\"_blank\"\u003E 9th most dreaded language\u003C\u002Fa\u003E in the 2021 Stack Overflow developer survey). It's less maintainable than some alternatives, but you may find you're still supporting it years later following developers' choice to use it because it was easy to learn and easy to deploy. \u003C\u002Fp\u003E\u003Cp\u003EThese days, such choices are even easier for developers to make, and the unintended consequences can affect your business in ways that ripple out from the specific application they're building. Whether you're adding services to sell alongside your physical products, embedding smart features in devices to make them more sophisticated and more valuable to customers, or just working through the digital business transformation every organisation is going through to become more efficient and productive, what developers build is a key part of what your business actually does. \u003C\u002Fp\u003E\u003Ch2\u003EConvenience wins \u003C\u002Fh2\u003E\u003Cp\u003ECloud services, APIs and enterprise-grade open-source platforms mean any coder can use the same platform Google runs YouTube on by signing up for \u003Ca href=\"https:\u002F\u002Fplanetscale.com\u002F\" target=\"_blank\"\u003EPlanetScale\u003C\u002Fa\u003E or the AI-powered search engine technology behind Bing by using \u003Ca href=\"https:\u002F\u002Fazure.microsoft.com\u002Fen-us\u002Fservices\u002Fsearch\u002F\" target=\"_blank\"\u003EAzure Cognitive Search\u003C\u002Fa\u003E. But they also mean that developers can make choices based on convenience, familiarity, personal productivity or what looks interesting – and that decision effectively sets a technology strategy for the organization. \u003C\u002Fp\u003E\u003Cp\u003ECloud services rely on viral adoption by individual employees that becomes so widespread that companies start buying seats rather than processing all the individual expense claims. That could be the marketing team moving customer data to Salesforce, developers putting test VMs on AWS, calling a mapping service in an app, or just using an IDE in the cloud.  \u003C\u002Fp\u003E\u003Cp\u003EConcerns about Amazon competing with its own AWS customers might be somewhat overblown, but companies in regulated industries may need to think about the location of those cloud services. And considering recent cloud outages, every organization needs to understand if it's relying on cloud services to have the right geo-replication strategy for resiliency. \u003C\u002Fp\u003E\u003Cp\u003EThere's an API for almost everything – from making phone calls and sending emails or Facebook messages, to image recognition and transcription, looking up the specification of a car from a \u003Ca href=\"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FVehicle_identification_number\" target=\"_blank\"\u003EVIN\u003C\u002Fa\u003E number and paying suppliers. \u003C\u002Fp\u003E\u003Cp\u003EMost organizations have arrangements with payment processors, mobile carriers and other service providers, including central billing and budgeting arrangements. Developers adding a Stripe payment API to an application, ordering Twilio SIM cards for IoT devices, picking an authentication API for app sign-ins, or calling an electronic signature API for approvals in document workflows are unlikely to have the details of those corporate services. \u003C\u002Fp\u003E\u003Cp\u003EIf the applications take off, you might find that a substantial portion of the operating budget is going through these new channels. These new services may be more powerful and valuable to the business than the old arrangements, but you're also taking on external services that you might want to start \u003Ca href=\"https:\u002F\u002Fwww.api.expert\u002Fcollection\u002Fsearch\" target=\"_blank\"\u003Emonitoring for latency and uptime\u003C\u002Fa\u003E. And depending on the location of the data in your organization, you might also be depending on your internal network being completely reliable and available (which might not always be true for legacy applications on older platforms). If your organization relies on an API that turns out to be delivering faulty information, who's liable for any problems that causes? \u003C\u002Fp\u003E\u003Cp\u003EIncreasingly, development teams are making purchase decisions about platforms that would once have been centralised. MongoDB famously attracted developers by being packaged for convenience: the ability to just unpack a download and start working in 15 minutes was something a relational tool like MySQL couldn't deliver a decade ago (and MySQL was easier to get started with than Postgres because it was in a repo). Although the defaults have since changed, if a developer in your organization picked MongoDB several years ago for cloud services-like convenience rather than features, you might end up with a database that was \u003Ca href=\"https:\u002F\u002Fsnyk.io\u002Fblog\u002Fmongodb-hack-and-secure-defaults\u002F\" target=\"_blank\"\u003Eexposed to the internet by default\u003C\u002Fa\u003E because it didn't have the right security features enabled. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcloud-computing-is-the-key-to-future-business-success-but-unlocking-its-benefits-is-hard-work#link=%7B%22role%22:%22standard%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcloud-computing-is-the-key-to-future-business-success-but-unlocking-its-benefits-is-hard-work%22,%22target%22:%22_blank%22,%22absolute%22:%22%22,%22linkText%22:%22Cloud%20computing%20is%20the%20key%20to%20business%20success.%20But%20unlocking%20its%20benefits%20is%20hard%20work%22%7D\"\u003E\u003Cstrong\u003ECloud computing is the key to business success. But unlocking its benefits is hard work\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003ESimilarly, using components from open-source projects can speed up development, bringing you coding best practices from a large community, for example, with tools like GitHub's \u003Ca href=\"https:\u002F\u002Fgithub.blog\u002F2022-02-17-leveraging-machine-learning-find-security-vulnerabilities\u002F\" target=\"_blank\"\u003Ecode scanning\u003C\u002Fa\u003E and \u003Ca href=\"https:\u002F\u002Fdocs.github.com\u002Fen\u002Fcode-security\u002Fsupply-chain-security\u002Fmanaging-vulnerabilities-in-your-projects-dependencies\u002Fabout-dependabot-security-updates\" target=\"_blank\"\u003EDependabot \u003C\u002Fa\u003Ealerts to improve code quality. But it might also bring you vulnerabilities in packages like \u003Ca href=\"https:\u002F\u002Flogging.apache.org\u002Flog4j\u002F2.x\u002F\" target=\"_blank\"\u003ELog4j\u003C\u002Fa\u003E or a handful of the \u003Ca href=\"https:\u002F\u002Fwww.whitesourcesoftware.com\u002Fresources\u002Fblog\u002Fmalicious-package-npm\u002F\" target=\"_blank\"\u003E1,300 malicious npm packages\u003C\u002Fa\u003E that WhiteSource detected in 2021 alone. Maintainers of the most popular packages on npm are now \u003Ca href=\"https:\u002F\u002Fgithub.blog\u002F2022-02-01-top-100-npm-package-maintainers-require-2fa-additional-security\u002F\" target=\"_blank\"\u003Erequired to use MFA\u003C\u002Fa\u003E, but most npm packages include \u003Ca href=\"https:\u002F\u002Farxiv.org\u002Fpdf\u002F1902.09217.pdf\" target=\"_blank\"\u003Edependencies on dozens of other packages\u003C\u002Fa\u003E that you also have to trust. \u003C\u002Fp\u003E\u003Cp\u003EArchitectural decisions also have wider impacts. Microservices let developers decouple code into functional units that they can update or replace independently, reuse in different projects and orchestrate into larger systems that provide scalability and availability. But that orchestration means that what you're creating is \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fhonest_update\u002Fstatus\u002F651897353889259520?s=20&t=FeBiuCYJaKFDAoBryPgz4g\" target=\"_blank\"\u003Ea potentially complex distributed system\u003C\u002Fa\u003E where you have to care about managing state, dealing with the network and understanding consistency models – all the things that transactions in relational databases used to take care of. This may be exactly the right direction for your technology architecture to evolve, but that needs to be a strategic decision rather than a choice made by individual developers. \u003C\u002Fp\u003E\u003Ch2\u003EManaging the options \u003C\u002Fh2\u003E\u003Cp\u003EThe implications of developer choices aren't necessarily bad. What developers experiment with and find effective can turn into best practice that helps you gradually adopt new technologies and techniques.  \u003C\u002Fp\u003E\u003Cp\u003EWhen developers can run scripts in a MongoDB instance that allow them to see what's going on in the database directly, they're no longer at arm's length from production. Instead of calling a database admin when there's a problem, they could work on database issues as they come up without waiting for operations to get involved. That's exactly the kind of 'shift left' that starts organizations on the move to \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhy-devops-matters\u002F\" target=\"_blank\"\u003EDevOps\u003C\u002Fa\u003E, where development and operational teams communicate and work more closely together, using monitoring and automation to speed up getting new features into production. \u003C\u002Fp\u003E\u003Cp\u003ESimilarly, developers may adopt Docker because it makes installing new tools and sharing code with colleagues more convenient and far less fragile. But that can be a natural step towards containerising applications that you want to move to the cloud and refactor with new features that take advantage of cloud services, event-driven and serverless architectures and microservice patterns. \u003C\u002Fp\u003E\u003Cp\u003ELook for tools and practices to help you manage developer choices and set the right policies, for open-source and other technology choices. Software Bill of Materials (SBOM) tools use manifests like \u003Ca href=\"https:\u002F\u002Fspdx.dev\u002F\" target=\"_blank\"\u003ESPDX \u003C\u002Fa\u003Eto help you understand your software supply chain. \u003Ca href=\"https:\u002F\u002Fclearlydefined.io\u002F?sort=releaseDate&sortDesc=true\" target=\"_blank\"\u003EClearlyDefined\u003C\u002Fa\u003E tracks licences, source locations and security issues for open-source projects. Look for the Open Source Security Foundation (\u003Ca href=\"https:\u002F\u002Fopenssf.org\u002F\" target=\"_blank\"\u003EOpenSSF\u003C\u002Fa\u003E) \u003Ca href=\"https:\u002F\u002Fgithub.com\u002Fossf\u002Fscorecard\" target=\"_blank\"\u003EScorecards\u003C\u002Fa\u003E that show whether key open-source components meet security best practices (like whether the project requires code reviews and fuzzing, signs releases or has unfixed vulnerabilities). \u003C\u002Fp\u003E\u003Cp\u003EYou need to strike a balance here. This isn't about micro-managing developers; it's about understanding the implications of development choices the way you would think about the choice of services and suppliers you rely on in any other area of your business. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"961fc539-4b3d-40fb-8c43-f23e79066412\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F961fc539-4b3d-40fb-8c43-f23e79066412\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-03-01 15:20:00",timezone:"UTC",updated:c,published:c},description:"If every company is now a technology company, developers can have an outsized impact on company strategy with their technology choices.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"17ff0c8e-b9d0-4526-8a63-6e881d5861a2",image:{id:"5a9310ca-feb3-4948-8a6d-f13857b4de43",filename:"programming-coding-software-developer-collaboration-it-techteams.jpg",dateCreated:{created:c,date:"2022-01-24 13:11:07",timezone:"UTC",updated:c,published:c},alt:"programming-coding-software-developer-collaboration-it-techteams.jpg",credits:"Image: skynesher\u002F Getty",caption:"\u003Cp\u003ESome tech skills remain extraordinarily high-paying.\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F01\u002F24\u002F5a9310ca-feb3-4948-8a6d-f13857b4de43\u002Fprogramming-coding-software-developer-collaboration-it-techteams.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:900,height:600,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Developer",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"developers-decisions-are-changing-your-tech-strategy-whether-you-like-it-or-not",startYear:c,summary:b,title:"Developer decisions are changing your tech strategy, whether you like it or not",topic:{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"db604b19-7e36-41f3-a143-6be5fe825325",username:"owenhughes",profileUrl:c,email:c,firstName:"Owen",lastName:"Hughes",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"1d752f5d-5fb9-459d-b734-266c6c962d5f",filename:"owen-hughes.jpg",dateCreated:{created:c,date:"2022-08-05 14:30:36",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002F1d752f5d-5fb9-459d-b734-266c6c962d5f\u002Fowen-hughes.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Owen is a senior editor at ZDNET. Based in London, UK, Owen covers software development, IT workforce trends and the evolution of tech and work. He also handles features for ZDNET's European contributors. Owen has previously written for titles including TechRepublic, Newsweek, Mobile Europe and TechRadar.",profile:c,title:"Senior Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"da5c2346-1608-4e80-a136-d4e7fa86cacc\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: courtneyk\u002FGetty Images\" data-image-alt-text=\"two business colleagues talking in front of a laptop\" data-image-filename=\"gettyimages-1332570157.jpg\" data-image-date-created=\"2022\u002F02\u002F17\" data-image-width=\"5400\" data-image-height=\"3600\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIn today's candidate-driven jobs market, recruiters are under more pressure than ever to identify talent that can help companies overcome shortfalls in digital skills and remain competitive.\u003C\u002Fp\u003E\u003Cp\u003EAnd with software developers increasingly fielding multiple job offers at once, employers are starting to realize that they no longer hold all the power – and are having to work much harder to woo the tech staff they desperately need.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"4cf0d81b-0be1-4296-bdd6-b88c14bb359e\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F4cf0d81b-0be1-4296-bdd6-b88c14bb359e\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EMany employers are focusing on reviewing perks, benefits and salaries in their efforts to gain an edge. But comparatively few are examining whether the reason they are struggling to get the talent they need is \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftech-jobs-when-searching-for-talent-you-are-probably-focusing-on-all-the-wrong-things\u002F\" target=\"_blank\"\u003Edue to shortcomings in their own hiring processes\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003E\"Interviewing is this thing that is an absolutely critical piece of the hiring process, but it tends to get overlooked and it's treated as a side job,\" says Jeff Spector, co-founder and president of interviewing platform Karat.\u003C\u002Fp\u003E\u003Cp\u003E\"It's kind of an ad hoc responsibility, which means that it's hugely time consuming, it's not candidate friendly, it's biased against certain populations, and it doesn't really get better.\"\u003C\u002Fp\u003E\u003Cp\u003EMaking good hiring decisions in tech not only needs a well-understood set of job requirements, but an interview process that involves people from within the company who understand the role and can, therefore, help identify the best candidates.\u003C\u002Fp\u003E\u003Cp\u003EAccording to a 2021 report by developer hiring marketplace Terminal, 56% of software engineers feel less enthusiastic about a job role after going through a poorly managed interview. Likewise, 49% of developers say they are more likely to pass on a job after being interviewed by someone who doesn't seem to understand the job, or the underlying technology requirements.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fquestions-to-ask-in-an-interview\u002F\" target=\"_blank\"\u003E41 impressive questions to ask in a job interview\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThis is potentially devastating for smaller companies that lack the resources to involve technical staff in the hiring process, or those that attempt to use a one-size-fits-all approach to their hiring process that fails to account for the unique set of skills and requirements needed for technical roles.\u003C\u002Fp\u003E\u003Cp\u003E\"HR has a hard time assessing for technical skills,\" Spector tells ZDNet. \"If you have an HR person or a recruiter who really deeply understands technology, they're probably in the wrong job – they should be in engineering.\"\u003C\u002Fp\u003E\u003Cp\u003EIn organizations with no formal HR\u002Frecruitment team assisting in hiring, CIOs may consider staffing a recruiter in IT or enlisting help from an IT staffing firm to fulfil some of the responsibilities, says research from tech analyst Gartner.\u003C\u002Fp\u003E\u003Cp\u003EHiring managers often call on other members of staff – usually those who perform a similar function or are housed within the same department – to assist in the interview process.\u003C\u002Fp\u003E\u003Cp\u003EThis approach allows hiring managers to conduct a more in-depth assessment of a candidates' technical competence and ensure the prospective candidate is a strong cultural fit for the team, and for the wider company.\u003C\u002Fp\u003E\u003Cp\u003EBut interviewers need to have \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-be-a-successful-developer-these-5-habits-will-help-you-get-hired\u002F\" target=\"_blank\"\u003Ethe right interpersonal skills, too\u003C\u002Fa\u003E. \"You don't want to just throw someone in an interview that is going to have a bad impression [and] doesn't care about candidate experience,\" says Spector.\u003C\u002Fp\u003E\u003Cp\u003E\"Soft skills really matter – empathy, time management, all that stuff has a huge impact on the candidate experience and, actually, your ability to close the candidate.\"\u003C\u002Fp\u003E\u003Cp\u003EKarat's solution to this problem is its team of \"interview engineers\" – experienced developers who are also trained to conduct technical interviews on behalf of other companies.\u003C\u002Fp\u003E\u003Cp\u003EThis means that hiring companies don't have to pull their own developers into the recruitment process, which both risks stretching their tech staff too far and overlooking qualified candidates.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fcomputers-tech\u002Ftech-job-interview-tips\u002F\" target=\"_blank\"\u003EYour ultimate guide to preparing for a tech job interview\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ESpector notes that software teams are already under immense pressure to deliver more in less time as businesses put digital innovation at the top of their strategies. Repeatedly pulling your best tech minds into the interview process will only serve to stretch them thinner – which is dangerous at a time when \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftech-workers-face-a-burnout-crisis-unless-employers-act-now\u002F\" target=\"_blank\"\u003Eburnout amongst tech staff is running high\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003E\"You end up in this situation where your best engineers are overwhelmed with demand,\" Spector adds. \u003C\u002Fp\u003E\u003Cp\u003E\"Then what ends up happening is they're either pulled away from their day job and they can't produce products, or they're spending all their time interviewing and they're miserable about it.\"\u003C\u002Fp\u003E\u003Cp\u003EPoorly structured interview processes can also lead to bad hires. According to research by Gartner, the average replacement cost for a candidate amounts to one to three times the annual salary of a job, including the extra time and resources spent on recruitment and onboarding.\u003C\u002Fp\u003E\u003Cp\u003EOne way employers can avoid this is by focussing on assessing candidates on their competencies – particularly ones that \"are hard to train, yet important for job and organizational fit\".\u003C\u002Fp\u003E\u003Cp\u003ESpector agrees: \"You really want to start with, what are the competencies that matter, and then create the interview formats and questions that speak to that. We don't usually advise testing for specific pieces of knowledge, because we want to test for more fundamental knowledge. Those tend to be things you can learn, like specific new technologies and languages.\"\u003C\u002Fp\u003E\u003Cp\u003EHe adds: \"You want to make it as closely related to the job as possible. That comes back down to the questions you're asking and what formats you're interviewing people on.\"\u003C\u002Fp\u003E\u003Cp\u003ELikewise, competency-based training – and questions that allow for flexibility in their responses – can also serve to help companies hire more diversely than those that rely on 'gotcha'-type questions.\u003C\u002Fp\u003E\u003Cp\u003EThis is where the \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fits-time-to-ditch-the-cv-why-tech-recruiters-are-changing-how-they-hire\u002F\" target=\"_blank\"\u003Econtentious issue of resume-based hiring\u003C\u002Fa\u003E comes into the equation, which can insert bias into the hiring process by making recruiters focus too much on a candidate's background, rather than the skills they can bring to the table.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhen-it-comes-to-tackling-diversity-in-tech-employers-have-set-themselves-up-to-fail\u002F\" target=\"_blank\"\u003EWhen it comes to tackling diversity in tech, employers have set themselves up to fail\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"The reason why people use [resumes] is because, in a world where there's not enough time, there are not enough recruiters, you are looking for shortcuts,\" says Spector.\u003C\u002Fp\u003E\u003Cp\u003EThis makes it very difficult to source and really process people through the system that might come from a non-traditional background, Spector adds. Not only is this not as effective, it's also not as fair. \u003C\u002Fp\u003E\u003Cp\u003E\"If you're overly myopic in what you're testing for, you're going to miss out on a huge number of different candidates.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"07172adc-b697-4f22-a007-86d14c1e6259\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F07172adc-b697-4f22-a007-86d14c1e6259\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-03-24 11:05:00",timezone:"UTC",updated:c,published:c},description:"The hiring process is broken. It's time to fix it.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"04086cd3-2dc8-44ca-b882-490e3705686f",image:{id:"da5c2346-1608-4e80-a136-d4e7fa86cacc",filename:"gettyimages-1332570157.jpg",dateCreated:{created:c,date:"2022-02-17 20:56:50",timezone:"UTC",updated:c,published:c},alt:"two business colleagues talking in front of a laptop",credits:"courtneyk\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F02\u002F17\u002Fda5c2346-1608-4e80-a136-d4e7fa86cacc\u002Fgettyimages-1332570157.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:5400,height:3600,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Developer",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"tech-hiring-is-broken-software-developers-could-be-the-key-to-fixing-it",startYear:c,summary:b,title:"Tech jobs: Recruitment is broken and it's adding to developer burnout",topic:{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"674ce82e-d682-11e4-9a74-d4ae52e95e57",slug:"tech-and-work",name:"Tech & Work",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"926460b5-b4e9-464e-859e-278dd409a3a7",slug:"professional-development",name:"Professional Development",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"0765e4d4-53d3-4b04-878c-c0532f646fc4",username:"Sabrina Ortiz",profileUrl:c,email:c,firstName:"Sabrina",lastName:"Ortiz",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"33a37b23-de0c-4830-a4df-0c5de6eee5bf",filename:"sabrina-ortiz.jpg",dateCreated:{created:c,date:"2022-07-25 20:11:15",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F07\u002F25\u002F33a37b23-de0c-4830-a4df-0c5de6eee5bf\u002Fsabrina-ortiz.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Sabrina Ortiz is an associate editor for ZDNET based in New York City. She specializes in the intersection of technology and everyday life. Sabrina graduated with a B.A. in Media and Journalism and Political Science from the University of North Carolina at Chapel Hill.",profile:c,title:"Associate Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"4d89768d-925a-4917-a534-8574b57bf738\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"image: Getty\" data-image-alt-text=\"constructing-a-new-software-design-1010593510-0df03483c80442989a6ce4b93474f7b7.jpg\" data-image-filename=\"constructing-a-new-software-design-1010593510-0df03483c80442989a6ce4b93474f7b7.jpg\" data-image-date-created=\"2020\u002F11\u002F17\" data-image-width=\"2119\" data-image-height=\"1192\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIf done properly, digital transformation can change the way a business operates fundamentally, bringing significant financial and operational gains. But shifting from traditional ways of working to new, technology-driven processes is a large undertaking, leaving room for things to go wrong: spending too much money, taking on more than you can handle and having a gap between innovation and execution are all common things that can go awry.\u003C\u002Fp\u003E\u003Cp\u003EDigital transformation needs to be more than just an innovative idea, but rather an implementation of a new, thought-out business process that changes how your business operates in an effective way. If this process is lost, it can lead to chaos. If you find yourself contemplating what to do next, here are some things you can do to get back on track.\u003C\u002Fp\u003E\u003Ch3\u003E1. Identify the root of the problem and formulate a recovery plan\u003C\u002Fh3\u003E\u003Cp\u003EThere are many changes that take place when a company starts to shift from the way it did things traditionally to a more efficient, digital way. This shift involves money, time, personnel growth, and procedure changes. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"020b30ce-e84e-4afc-8160-008a36ec9b3a\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F020b30ce-e84e-4afc-8160-008a36ec9b3a\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\"Digital and analytics transformations are often deployed across organizations, involving many departments and third parties. Soft factors like skills, mindsets, and ways of working, as well as hard factors like technology, infrastructure, and data flow, are all being changed at once during such a transformation,\" says Rodney Zemmel, global leader at consultant McKinsey Digital.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-digital-transformation-everything-you-need-to-know-about-how-technology-is-reshaping\u002F\" target=\"_blank\"\u003EWhat is digital transformation? Everything you need to know about how technology is changing business\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EWith so many moving pieces, it's crucial to pinpoint the origin of the issue, which could be stemming from a variety of these organizational shifts. Once you pinpoint the issue, formulate a recovery plan, fast. \u003C\u002Fp\u003E\u003Cp\u003E\"First, develop your plans using scenarios that anticipate different likely barriers and how you might overcome them or recover from them. This makes pivoting quick, minimizing negative impacts because you have options ready to go,\" Monika Sinha, VP analyst at Gartner, tells ZDNet.\u003C\u002Fp\u003E\u003Ch3\u003E2. Re-evaluate if you defined what 'digital transformation' means to your business \u003C\u002Fh3\u003E\u003Cp\u003EThere is no universal blueprint for how to execute digital transformation within a business. Digital transformation can mean different things to different companies, industries and the project it is being applied to. It can encompass anything from cloud computing, to the Internet of Things, and onto big data, artificial intelligence and automation. As such, one company's idea of digital transformation can be entirely different to another's, both in terms of application and execution. \u003C\u002Fp\u003E\u003Cp\u003E\"A common failure mode, or an insufficient success mode, is a chief executive saying, 'We're going to go digital', and then making public statements about digital strategy,\" says Zemmel. \u003C\u002Fp\u003E\u003Cp\u003E\"Then, every person on their leadership team creates their own digital road map. What you end up with, six months or a year later, are many digital pilot projects across the organization.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fpaper-catalogues-to-data-catalogues-how-digital-transformation-has-changed-everything-about-retail\u002F\" target=\"_blank\"\u003EPaper catalogues to data catalogues: How digital transformation has changed everything about retail\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIf you find yourself wondering where everything went wrong, re-evaluate if the team is still on the same page about what exactly digital transformation means to the company.\u003C\u002Fp\u003E\u003Cp\u003E\"Digital transformation is a really broad term,\" says Paul Silverglate, vice chair at consultant Deloitte LLP. \"Being clear about what it means for the organization, and how it will add value both quantitatively and qualitatively, is critical.\"\u003C\u002Fp\u003E\u003Ch3\u003E3. Make sure changes are within the range of what your business can undertake \u003C\u002Fh3\u003E\u003Cp\u003EAlthough it may be tempting, you don't always need to optimize every single aspect of the business at once. Trying to do so can cause businesses to take on more than they can handle. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdigital-transformation-strategy-6-ways-to-make-sure-your-project-stays-on-track\u002F\" target=\"_blank\"\u003EDigital transformation strategy: 6 ways to keep your project on track\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThere are many different scales of digital transformation projects, and it's crucial for a company to pinpoint exactly what it's trying to optimize – and to focus the project accordingly.\u003C\u002Fp\u003E\u003Cp\u003E\"We too often see technology implemented for technology's sake,\" Raj Sharma, EY Americas consulting vice chair, tells ZDNet. \"At the core of every technology transformation is a business problem to solve. Leaders need to be clear about what the underlying problem is, why the transformation is underway, and the value for the enterprise.\" \u003C\u002Fp\u003E\u003Cp\u003EIf you have bitten off more than you can chew, re-evaluate what you need to focus on and what can be dropped. Revisit the goals you defined at the beginning of the venture and see which solutions will get you there. You can start with small shifts and from there move on to larger ones.\u003C\u002Fp\u003E\u003Cp\u003E\"You need a bold vision to institute transformational change. But leaders need to break it up into meaningful chunks that the organization can absorb, one change at a time,\" adds Silverglate. \u003C\u002Fp\u003E\u003Cp\u003E\"Leaders need to approach digital transformation with a value creation mindset.\"\u003C\u002Fp\u003E\u003Ch3\u003E4. Make sure you have the right team to bring digital transformation to life\u003C\u002Fh3\u003E\u003Cp\u003EWhen embarking on any business project, you need to have the right team behind you. This is made up of more than just engineers and those with the skills to put the technical pieces of the project together. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdigital-transformation-top-5-skills-you-need-to-succeed\u002F\"\u003E\u003Cstrong\u003EDigital transformation: Top 5 skills you need to succeed\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"IT teams focused on digital transformation become too focused on delivering the technology capability rather than the change itself,\" says Sinha. Equally, if not more, important are trusted business leaders who can guide the company through transformative change.\u003C\u002Fp\u003E\u003Cp\u003E\"When I assign people to a team, they have to have all three things: they have to have the skill set, they have to have the bandwidth of the time, and they have to have the passion,\" adds Silverglate. \"The passion is really important because it is what fills the gaps of the things that you can't plan in advance.\"\u003C\u002Fp\u003E\u003Cp\u003EHaving a leader that employees trust and will rally behind is also extremely valuable, Silverglate says: \"Find the stars and the culture keepers within the company that can really help\tdrive change, and make them participate in the program or the project. It sends a really big signal to the company when you've taken really valuable people and you put them on a project.\"\u003C\u002Fp\u003E\u003Ch3\u003E5. Create a space for open dialogue\u003Cstrong\u003E \u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EWhen things go wrong, it is important to have a space where employees feel comfortable sharing their concerns. Without proper communication, employees will either give up or continue to feel confused. When a project fails, the company is not the only one experiencing the loss – employees are likely to feel it personally, too.  \u003C\u002Fp\u003E\u003Cp\u003E\"When digital transformation doesn't go as planned, the priority has to be staying laser-focused on your people. People have been powering the transformation and will feel the pressure of its failure or success,\" says Sharma. \u003C\u002Fp\u003E\u003Cp\u003EBuilding a community in which all members have a safe space they feel comfortable sharing their thoughts will help the company learn from its mistakes, move forwards, and make it easier to climb out of the hole it finds itself in.\u003C\u002Fp\u003E\u003Cp\u003E\"Developing a community of domain experts, technology experts, customers, business partners, and ecosystem stakeholders can provide key insights that shape the transformation and technology needed to deliver outcomes,\" says Sinha.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"6c034ca0-d30c-44a0-8231-ae080c6d0b94\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F6c034ca0-d30c-44a0-8231-ae080c6d0b94\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-08-24 10:44:00",timezone:"UTC",updated:c,published:c},description:"Shifting your business to a digital model can be hard. But even if things do go wrong, there are a number of ways you can get your project back on course.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"082873ae-f587-42bb-bb07-1a80921acf33",image:{id:"4d89768d-925a-4917-a534-8574b57bf738",filename:"constructing-a-new-software-design-1010593510-0df03483c80442989a6ce4b93474f7b7.jpg",dateCreated:{created:c,date:"2020-11-17 15:49:52",timezone:"UTC",updated:c,published:c},alt:"constructing-a-new-software-design-1010593510-0df03483c80442989a6ce4b93474f7b7.jpg",credits:c,caption:"\u003Cp\u003ETop 8 trends shaping digital transformation in 2021\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F11\u002F17\u002F4d89768d-925a-4917-a534-8574b57bf738\u002Fconstructing-a-new-software-design-1010593510-0df03483c80442989a6ce4b93474f7b7.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2119,height:1192,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Digital Transformation",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"when-digital-transformation-goes-wrong-five-ways-to-get-back-on-track",startYear:c,summary:b,title:"When digital transformation goes wrong: Five ways to get back on track",topic:{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"9d3e6108-0023-11e4-95d2-02911863765e",slug:"innovation",name:"Innovation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"f011c72e-ed77-4c8a-a687-438e5833ebad",username:"vafshar",profileUrl:c,email:c,firstName:"Vala",lastName:"Afshar",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"ab92dc3c-5d0e-4d35-930f-b8eb82c6f115",filename:"vala-afshar-author.jpg",dateCreated:{created:c,date:"2018-02-05 19:33:20",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2018\u002F02\u002F05\u002Fab92dc3c-5d0e-4d35-930f-b8eb82c6f115\u002Fvala-afshar-author.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Vala Afshar is the Chief Digital Evangelist for Salesforce. Afshar is the author of The Pursuit of Social Business Excellence. Afshar is also the co-host of DisrupTV, a weekly show covering the latest digital business and innovation market trends.",profile:c,title:"Contributing Writer",bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"92f7c980-2c18-408a-a8f2-f9ec88b357d0\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003EWelcome to the trusted experiences-led economy.&nbsp;\u003C\u002Fp\u003E\" data-image-alt-text=\"gettyimages-547016709-597f21c89abed50010c87e5e.jpg\" data-image-filename=\"gettyimages-547016709-597f21c89abed50010c87e5e.jpg\" data-image-date-created=\"2022\u002F05\u002F10\" data-image-width=\"2121\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ECustomer experience is now decidedly digital-first. Customers are empowered by choice and increasingly in control over their personal data, which means trust is their beacon. These are findings based on the fifth edition of the \u003Ca href=\"https:\u002F\u002Fwww.salesforce.com\u002Fresources\u002Fresearch-reports\u002Fstate-of-the-connected-customer\u002F\" target=\"_blank\"\u003EState of the Connected Customer report 2022\u003C\u002Fa\u003E, a \u003Ca href=\"https:\u002F\u002Fwww.salesforce.com\u002F\" target=\"_blank\"\u003ESalesforce\u003C\u002Fa\u003E survey of 13,020 consumers and 3,916 business buyers worldwide.\u003C\u002Fp\u003E\u003Cp\u003E Here's the executive summary of the report with four key takeaways: \u003C\u002Fp\u003E\u003Col\u003E\u003Cli\u003E\u003Cstrong\u003EA Trust-Based Economy Moves to the Forefront:\u003C\u002Fstrong\u003E As customers navigate a rapidly changing world, questions of trust, values, and integrity are coming to the fore. 88% of customers believe trust becomes more important in times of change.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EDigital Acceleration Sparks Demand for Personalization at Scale:\u003C\u002Fstrong\u003E Digital channels continue to dominate customer engagement, but as public health restrictions ease, it will be important for organizations to bridge new ways of engagement with tried-and-true ones. 73% of customers expect companies to understand their unique needs and expectations.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003ENew Realities Test Brand Loyalties:\u003C\u002Fstrong\u003E As consumers' priorities and behaviors shift, established brand loyalties are undergoing tests of strength. 71% of consumers have switched brands at least once in the last year.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EDigital-First Experiences Expand to Meet the Moment:\u003C\u002Fstrong\u003E While open questions remain, the long-term effects of COVID-19 on the customer experience are coming into sharper focus, with impacts across the full customer lifecycle. 68% of customers have purchased products in new ways over the past two years.\u003C\u002Fli\u003E\u003C\u002Fol\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"f3d94cbb-5d24-46ff-8a00-98cb9f1414c3\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003EState of the Connected Customer Report 2022 - Salesforce\u003C\u002Fp\u003E\" data-image-alt-text=\"picture5.png\" data-image-filename=\"picture5.png\" data-image-date-created=\"2022\u002F05\u002F10\" data-image-width=\"1120\" data-image-height=\"822\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EHere are 10 powerful statistics from the State of Connected Customer Report  2022: \u003C\u002Fp\u003E\u003Col\u003E\u003Cli\u003E88% of customers believe trust becomes more important in times of change. Here are the top 5 actions to build trust: 1. Communicate honestly and transparently, 2. Use customer information responsibly, 3. Treat me as a person, not a number, 4. Resolve issues proactively, 5. Communicate proactively.  \u003C\u002Fli\u003E\u003Cli\u003E74% of customers say communicating honestly and transparently is more important now than before the pandemic. 62% of customers feel an emotional connection to the brands they buy from most.\u003C\u002Fli\u003E\u003Cli\u003E52% of customers say they generally trust companies -- up from 48% in 2020. In addition, 88% of customers expect companies to clearly state their values, but only 50% of customers say they do. \u003C\u002Fli\u003E\u003Cli\u003E66% of customers have stopped buying from a company whose values didn't align with theirs -- up from 62% in 2020. The top reasons customers say influence their decision to buy from a competitor are 1. Treatment of customers, 2. Treatment of employees, 3. Environmental practices, 4. Actions on economic injustices, 5. Actions on racial injustices, and 5. Community involvement. \u003C\u002Fli\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"367722f5-1b87-4a16-9c86-89924accdd4d\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E&nbsp; Customer Expectations for Personalization Climb\u003C\u002Fp\u003E\" data-image-alt-text=\"picture1.png\" data-image-filename=\"picture1.png\" data-image-date-created=\"2022\u002F05\u002F10\" data-image-width=\"635\" data-image-height=\"891\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cli\u003E88% of customers say the experience a company provides is as important as its product or services -- up from 80% in 2020. To improve the customer experience, start with the employee experience. Research shows that improving the employee experience leads to better customer experience and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fex-leads-to-revenue-growth\u002F\" target=\"_blank\"\u003Erevenue growth\u003C\u002Fa\u003E. In fact, companies are leaving money on the table. Breaking silos between employee experience and customer experience can lead to a massive opportunity for revenue growth of up to 50% or more. \u003C\u002Fli\u003E\u003Cdiv data-shortcode=\"twitter_tweet\" data-size=\"medium\" data-float=\"none\" data-oembed=\"{"author_name":"Vala Afshar","author_url":"https:\\\u002F\\\u002Ftwitter.com\\\u002FValaAfshar","cache_age":"3153600000","height":null,"html":"\u003Cblockquote class=\\"twitter-tweet\\"\u003E\u003Cp lang=\\"en\\" dir=\\"ltr\\"\u003ETo improve the customer experience, begin with the employee experience. \u003Ca href=\\"https:\\\u002F\\\u002Ft.co\\\u002FPKw3heezGI\\"\u003Epic.twitter.com\\\u002FPKw3heezGI\u003C\\\u002Fa\u003E\u003C\\\u002Fp\u003E&mdash; Vala Afshar (@ValaAfshar) \u003Ca href=\\"https:\\\u002F\\\u002Ftwitter.com\\\u002FValaAfshar\\\u002Fstatus\\\u002F1520750533128167424?ref_src=twsrc^tfw\\"\u003EMay 1, 2022\u003C\\\u002Fa\u003E\u003C\\\u002Fblockquote\u003E\\n","provider_name":"Twitter","provider_url":"https:\\\u002F\\\u002Ftwitter.com","type":"rich","url":"https:\\\u002F\\\u002Ftwitter.com\\\u002FValaAfshar\\\u002Fstatus\\\u002F1520750533128167424","version":"1.0","width":550}\" data-url=\"https:\u002F\u002Ftwitter.com\u002FValaAfshar\u002Fstatus\u002F1520750533128167424?ref_src=twsrc^tfw\" data-conversation=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cli\u003E61% of consumers are comfortable with companies using relevant personal information in a transparent and beneficial manner -- up from 52% in 2020. The report notes that 58% of Gen Zers prefer to purchase online, compared to only 38% of baby boomers.\u003C\u002Fli\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"da3ab128-2fb1-4df4-9036-9b90e21d0d59\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003EReasons Consumers Switched Brands in the Past Year\u003C\u002Fp\u003E\" data-image-alt-text=\"picture2.png\" data-image-filename=\"picture2.png\" data-image-date-created=\"2022\u002F05\u002F10\" data-image-width=\"620\" data-image-height=\"524\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cli\u003E71% of consumers switched brands at least once in the past year. While better deals and product quality are the primary drivers of brand defection, myriad additional factors such as improved customer service, product availability, and convenience lure consumers away. 56% of consumers say they're more likely to buy from a brand with a loyalty program.\u003Cbr\u003E\u003C\u002Fli\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"2c89b8c4-cd12-4b4d-8443-5370fc75d4e9\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003ECustomers Embrace Channels with Speed\u003C\u002Fp\u003E\" data-image-alt-text=\"picture3.png\" data-image-filename=\"picture3.png\" data-image-date-created=\"2022\u002F05\u002F10\" data-image-width=\"677\" data-image-height=\"906\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cli\u003E83% of customers expect to interact with someone immediately when they contact a company. The number of customers who prefer to engage on organizations' dedicated mobile apps is now almost equal to those who want to be met on messenger apps they use in their personal lives, like WeChat and Google Hangouts. Engagement is as omnichannel as ever, with customers turning to an average of nine different channels to communicate with companies.\u003C\u002Fli\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"fe6631c2-bf85-4b66-b7ee-32ff04947050\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003EUse and Expected Use of the Following Technologies\u002FServices\u003C\u002Fp\u003E\" data-image-alt-text=\"picture4.png\" data-image-filename=\"picture4.png\" data-image-date-created=\"2022\u002F05\u002F10\" data-image-width=\"691\" data-image-height=\"868\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cli\u003E68% of customers have purchased products in a new way in the past two years. The uptake of the new services has been strikingly fast. For example, between 2020 and 2022, the share of customers to use curbside pickup nearly doubled, from 31% to 60%. More importantly, 61% of customers who shop via social media expect to do it more in three years.\u003Cbr\u003E\u003C\u002Fli\u003E\u003Cli\u003E Only 13% of customers say it takes little effort to get cases resolved. In fact, 83% of customers expect to solve complex problems by speaking to one person, but 53% say most support interactions are fragmented. And 75% of business buyers say sales conversations are more asynchronous than they used to be. \u003Cbr\u003E\u003C\u002Fli\u003E\u003C\u002Fol\u003E\u003Cdiv data-shortcode=\"twitter_tweet\" data-size=\"medium\" data-float=\"none\" data-oembed=\"{"author_name":"Vala Afshar","author_url":"https:\\\u002F\\\u002Ftwitter.com\\\u002FValaAfshar","cache_age":"3153600000","height":null,"html":"\u003Cblockquote class=\\"twitter-tweet\\"\u003E\u003Cp lang=\\"en\\" dir=\\"ltr\\"\u003EResearch shows that breaking silos between employee experience (EX) and customer experience (CX) can lead to a massive opportunity for revenue growth of up to 50%.\\u00a0\\u2070\u003Cbr\u003EThe biggest reason for the disconnect: outdated technology and siloed data strategies \u003Ca href=\\"https:\\\u002F\\\u002Ft.co\\\u002FJXISRhFBLV\\"\u003Ehttps:\\\u002F\\\u002Ft.co\\\u002FJXISRhFBLV\u003C\\\u002Fa\u003E \u003Ca href=\\"https:\\\u002F\\\u002Ft.co\\\u002FQIPmE1YTzV\\"\u003Epic.twitter.com\\\u002FQIPmE1YTzV\u003C\\\u002Fa\u003E\u003C\\\u002Fp\u003E&mdash; Vala Afshar (@ValaAfshar) \u003Ca href=\\"https:\\\u002F\\\u002Ftwitter.com\\\u002FValaAfshar\\\u002Fstatus\\\u002F1509552604434640896?ref_src=twsrc%5Etfw\\"\u003EMarch 31, 2022\u003C\\\u002Fa\u003E\u003C\\\u002Fblockquote\u003E\\n","provider_name":"Twitter","provider_url":"https:\\\u002F\\\u002Ftwitter.com","type":"rich","url":"https:\\\u002F\\\u002Ftwitter.com\\\u002FValaAfshar\\\u002Fstatus\\\u002F1509552604434640896","version":"1.0","width":550}\" data-url=\"https:\u002F\u002Ftwitter.com\u002FValaAfshar\u002Fstatus\u002F1509552604434640896?ref_src=twsrc^tfw\" data-conversation=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThe report concludes with a reminder of the importance of excellent customer service and support experiences with the following findings: 96% of customers say excellent customer service builds trust. In fact, 83% of customers say they're more loyal to companies that provide consistency across departments.\u003C\u002Fp\u003E\u003Cp\u003ETo learn more about the State of Connected Customer Report 2022, you can visit \u003Ca href=\"https:\u002F\u002Fwww.salesforce.com\u002Fresources\u002Fresearch-reports\u002Fstate-of-the-connected-customer\u002F\" target=\"_blank\"\u003Ehere\u003C\u002Fa\u003E. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"2aecadad-f0db-49e1-83aa-7e32415a2aaf\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F2aecadad-f0db-49e1-83aa-7e32415a2aaf\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-05-10 16:13:00",timezone:"UTC",updated:c,published:c},description:"Research found that 88% of customers say the experience a company provides is as important as its product or services -- up from 80% in 2020.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"767d9ebf-0469-438a-b802-4722b53d9929",image:{id:"e12bd7e8-6fd7-46a1-b9b3-dc015f001216",filename:"sainsburys-smartshop-scan-pay-go-trial-customers-scanning-their-shopping-with-their-smartphone-fo.jpg",dateCreated:{created:c,date:"2018-08-14 09:36:42",timezone:"UTC",updated:c,published:c},alt:"picture1.png",credits:"Image: Sainsbury's",caption:"\u003Cp\u003ECustomer Expectations for Personalization Climb\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2018\u002F08\u002F14\u002Fe12bd7e8-6fd7-46a1-b9b3-dc015f001216\u002Fsainsburys-smartshop-scan-pay-go-trial-customers-scanning-their-shopping-with-their-smartphone-fo.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:770,height:474,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^CXO",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"welcome-to-the-trusted-experiences-led-economy",startYear:c,summary:b,title:"Welcome to the trusted experiences-led economy",topic:{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"0feec2d0-ec91-11e3-95d2-02911863765e",slug:"big-data",name:"Big Data",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"103a5e4f-ec91-11e3-95d2-02911863765e",slug:"e-commerce",name:"E-Commerce",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"db604b19-7e36-41f3-a143-6be5fe825325",username:"owenhughes",profileUrl:c,email:c,firstName:"Owen",lastName:"Hughes",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"1d752f5d-5fb9-459d-b734-266c6c962d5f",filename:"owen-hughes.jpg",dateCreated:{created:c,date:"2022-08-05 14:30:36",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002F1d752f5d-5fb9-459d-b734-266c6c962d5f\u002Fowen-hughes.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Owen is a senior editor at ZDNET. Based in London, UK, Owen covers software development, IT workforce trends and the evolution of tech and work. He also handles features for ZDNET's European contributors. Owen has previously written for titles including TechRepublic, Newsweek, Mobile Europe and TechRadar.",profile:c,title:"Senior Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"e8b96045-b6c4-4af7-ac22-e8ea9f0d045e\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: Hinterhaus Productions\u002F Getty\" data-image-alt-text=\"aerial-view-of-modern-office-work.jpg\" data-image-filename=\"aerial-view-of-modern-office-work.jpg\" data-image-date-created=\"2022\u002F05\u002F19\" data-image-width=\"2120\" data-image-height=\"1193\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EShai and Naomi Aharony, managing directors of London-based digital PR agency Reboot, have embraced a new normal – in March, they moved their company to a four-day work week.\u003C\u002Fp\u003E\u003Cp\u003EThe pair were inspired to do so by the apparent success of a four-year, cross-industry trial in Iceland, which led to higher productivity amongst the 2,500 workers involved and lower rates of burnout. Many workers in Iceland have now moved permanently to 35 or 36-hour weeks.\u003C\u002Fp\u003E\u003Cp\u003E\"It alleviated our anxieties and gave us the reassurance that this could work for us,\" Aharony tells ZDNet, who says the results of Reboot's trial \"have been outstanding so far.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"ab643a34-a6bc-4202-a90d-dbe501712bdf\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fab643a34-a6bc-4202-a90d-dbe501712bdf\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EUnder the four-day working model, all Reboot staff get Fridays off. Productivity has increased and employees report being happier and more rested, Aharony says.\u003C\u002Fp\u003E\u003Cp\u003EInternal surveys have also revealed a 21% increase in the number of employees who report having a good work-life balance. \"It's the best business move we've made since we founded Reboot in 2012,\" he adds.\u003C\u002Fp\u003E\u003Cp\u003EIt's easy to see the appeal of the four-day week: working fewer hours for the same pay is hardly a hard sell, particularly at a time when the line between employees' professional and private lives has become something of an ill-defined blur.\u003C\u002Fp\u003E\u003Cp\u003EAnd Reboot is not alone: buoyed by the results of the trials in Iceland and in other countries, as well as promising outcomes reported by companies such as Microsoft in trialling shorter working weeks, more organizations are exploring whether giving employees an extra day for themselves can result in a happier, more engaged and more sustainable workforce.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"10ec70ff-bec6-4501-888d-542c8dd90b14\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003EAfter a successful trial of the four-day week over a period of six months, digital agency Reboot bit the bullet and made it permanent.\u003C\u002Fp\u003E\" data-image-credit=\"Image: Reboot\" data-image-alt-text=\"reboot-manchester-company.jpg\" data-image-filename=\"reboot-manchester-company.jpg\" data-image-date-created=\"2022\u002F05\u002F19\" data-image-width=\"1292\" data-image-height=\"775\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ECivo, a web-hosting company based in Stevenage, UK, implemented a four-day week in April 2022 after running trials with its 30-strong team in late 2021.\u003C\u002Fp\u003E\u003Cp\u003ECivo founder Mark Boost says staff unanimously embraced the move, which has not only boosted the collective wellbeing of the company but has also proved key in supporting both continued retention and attraction of new staff.\u003C\u002Fp\u003E\u003Cp\u003E\"Work should be fun; it should be something you enjoy. If you can make people happy, they will do their best work,\" Boost tells ZDNet.\u003C\u002Fp\u003E\u003Cp\u003EThe \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-four-day-work-week-is-coming-so-youd-better-get-ready\u002F\" target=\"_blank\"\u003Egrowing adoption of the four-day week\u003C\u002Fa\u003E amongst businesses comes at a time of growing evidence that reducing hours for employees reduces stress and burnout without compromising productivity. \u003C\u002Fp\u003E\u003Cp\u003EIn June, 3,000 employees across 60 companies will embark on \u003Ca href=\"https:\u002F\u002Fwww.4dayweek.com\u002F\" target=\"_blank\"\u003Ethe largest four-day week trial to date\u003C\u002Fa\u003E. Running until December 2022, the pilot will examine how shorter weeks might work within different industries and the benefits and challenges of doing so.\u003C\u002Fp\u003E\u003Cp\u003EBoost says the decision to move his staff to a four-day week was primarily driven by wanting to help employees achieve a better work-life balance – the productivity element was almost an aside. After initially having trialled a 37.5 hour week, the company has now reduced the week to 34 hours for all staff, who remain on the same pay.\u003C\u002Fp\u003E\u003Cp\u003E\"Teams are more engaged and motivated, and crucially, from a business perspective, we have seen no drop in the quality of work delivered,\" says Boost.\u003C\u002Fp\u003E\u003Cp\u003EOn the outside, the four-day working week appears to be a solution with a lot of benefits and very few downsides. Employees get an additional day to themselves to spend on hobbies, on themselves or with friends, family and loved ones, while employers benefit from happier, more engaged employees – with no trade-off in productivity.\u003C\u002Fp\u003E\u003Cp\u003EThat's not to say that it doesn't present challenges. The four-day week principle is based on the assumption that employees will be able to cram the same – or a comparable – volume of work into fewer hours. While most employers understand that the focus should be on the quality of work and not quantity, some workers might struggle to compress their work into four days. The appeal of an extra day off might quickly diminish if it means four gruelling 10-12 hour shifts per week. \u003C\u002Fp\u003E\u003Cp\u003EThough perhaps this speaks more to the broken nature of work than it does question the capability of workers to perform their jobs effectively.\u003C\u002Fp\u003E\u003Cp\u003EBrian Kropp, chief of HR research at analyst firm Gartner, says that despite mounting evidence around the benefits of a shorter working week, many employers will struggle to get comfortable with the idea \"that working less actually means creating more.\"\u003C\u002Fp\u003E\u003Ch2\u003E'Dirty little secret'\u003C\u002Fh2\u003E\u003Cp\u003EKropp is alluding to various pieces of research published over the years that have shown a detrimental relationship between long working hours and productivity. The longer employees are pushed to work, the \u003Ca href=\"https:\u002F\u002Fwww.sciencedirect.com\u002Fscience\u002Farticle\u002Fabs\u002Fpii\u002FS0927537116302445\"\u003Elower their actual output becomes\u003C\u002Fa\u003E. Human brains simply aren't geared for long bouts of highly productive, highly creative work.\u003C\u002Fp\u003E\u003Cp\u003EInstead, these studies – as well as \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwork-less-but-produce-more-in-japan-microsoft-is-trying-to-solve-that-puzzle\u002F\" target=\"_blank\"\u003Eanecdotal evidence from companies like Microsoft\u003C\u002Fa\u003E that have experimented with shorter weeks – have found that employees \u003Ca href=\"https:\u002F\u002Fdocs.iza.org\u002Fdp8129.pdf\"\u003Ework with greater efficacy when employed for fewer hours\u003C\u002Fa\u003E. As a result, the extra day that employees aren't at work is offset by the gains companies receive in productivity. \u003C\u002Fp\u003E\u003Cp\u003E\"What employees realize – and this is a dirty little secret that people don't like to talk about – is that there's a lot of wasted effort that goes into work in a typical week,\" Kropp tells ZDNet.\u003C\u002Fp\u003E\u003Cp\u003E\"A lot of the brain science shows that employees and average human beings only have about 20 to 25 hours per week of truly creative time and creative thinking. The rest of the 20-25 hours that we spend at work is just busywork.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbuzz-buzz-burnout-why-constant-notifications-are-ruining-our-productivity\u002F\" target=\"_blank\"\u003EBuzz, buzz, burnout: Constant notifications are ruining your productivity. Here's what to do about it\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ESome organizations view the four-day week as a means of changing the rhetoric around work and the unhealthy ideals that the corporate world can foster.\u003C\u002Fp\u003E\u003Cp\u003EBristol-based environmental charity City to Sea moved to a four-day week in early May 2022, while keeping staff on the same pay.\u003C\u002Fp\u003E\u003Cp\u003EThere were a number of reasons behind making the switch, although Hetti Dysch, City to Sea's HR manager, argues that work as it's structured today isn't necessarily geared towards preserving the wellbeing of workers.\u003C\u002Fp\u003E\u003Cp\u003E\"We culturally live in what I call a 'blaze and burn' culture, which is about working hard, playing hard, going for more the whole time, and then burning out,\" Dysch tells ZDNet.\u003C\u002Fp\u003E\u003Cp\u003E\"As workers, we drive and are driven very hard, as if that is the default and only way to achieve success.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"f56dfd8d-1acd-4287-8c5f-05e55b5f2064\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003ECity to Sea is a Bristol-based environmental organization on a mission to stop plastic pollution.\u003C\u002Fp\u003E\" data-image-credit=\"Image: City to Sea\" data-image-alt-text=\"citytosea-bristol-staff.jpg\" data-image-filename=\"citytosea-bristol-staff.jpg\" data-image-date-created=\"2022\u002F05\u002F19\" data-image-width=\"3237\" data-image-height=\"1821\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EDysch says the move to a four-day week was particularly symbolic for City to Sea and the nature of the work it does. When you're fighting for environmental causes, sustainability needs to be at the heart of everything you do.\u003C\u002Fp\u003E\u003Cp\u003E\"As an organization, we have to be here for the long haul,\" she explains. \"My greatest contribution that I can give the organization is to make sure we have a happy work team who are highly engaged and operating sustainably within their work practices.\"\u003C\u002Fp\u003E\u003Cp\u003EHaving employees work less can bring another climate-friendly boon: 20% less time sat at a computer means – in theory – a 20% reduction in the associated digital footprint. Likewise, reducing the number of days employees need to commute means fewer emissions for those that drive or take public transportation to work.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwant-people-back-in-the-office-youll-have-to-pay-us-more-say-staff\u002F\" target=\"_blank\"\u003EWant people back in the office? You'll have to pay us more, say staff\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"I really can't think of a reason not to do it,\" says Dysch. \"Every business has environmental targets, so I think it's important to show how this can meet some of those targets, especially large businesses.\"\u003C\u002Fp\u003E\u003Cp\u003EDespite the unanimous buy-in from staff on the four-day work week, City to See also recognized there would be teething problems in compressing a full week's work into four eight-hour days.\u003C\u002Fp\u003E\u003Cp\u003EThe feeling of being overstretched was the top concern cited by staff when the company tried to measure the challenges faced by its team in adopting the model, alongside operational challenges to managing new work patterns and the fact that workloads had not decreased. \u003C\u002Fp\u003E\u003Cp\u003EBut overcoming these challenges will pay off in the long term if it means a better world of work. \"It's easier to go with the status quo than it is to say you're going to try something new,\" says Dysch.\u003C\u002Fp\u003E\u003Cp\u003E\"People are frightened of change and people are frightened that people are going to be slack. But if you're in an organization where you've got that fear, then you've got a problem anyway.\"\u003C\u002Fp\u003E\u003Ch2\u003EA new approach to work\u003C\u002Fh2\u003E\u003Cp\u003EIn many ways, the four-day week is a continuation of the ongoing push by knowledge workers to regain some agency in their professional lives through \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-hybrid-work-revolution-is-within-our-reach-its-time-to-decide-what-we-want\u002F\" target=\"_blank\"\u003Ea more flexible approach to work\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003EHybrid working offers professionals the freedom – or at least, the option – of splitting their time between the office and remote working, although many employees are still being asked to work the same hours on the same days. \u003C\u002Fp\u003E\u003Cp\u003ETruly flexible work means giving employees the freedom to choose where \u003Cem\u003Eand \u003C\u002Fem\u003Ewhen they do their work. You could argue that the four-day week is still pretty regimented as far as flexibility is concerned, but it does at least recognize that current working patterns \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fright-to-disconnect-workers-want-a-legal-right-to-ignore-emails-from-their-boss\u002F\" target=\"_blank\"\u003Earen't tailored to our modern, hyper-connected lives\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003ETechnology workers are playing a pivotal role in the move to new models of work. As demand for developers, cloud engineers and cybersecurity staff soar, employers are being forced to make allowances for remote working and atypical working arrangements.\u003C\u002Fp\u003E\u003Cp\u003EOffering a four-day week is also valuable ammunition for organizations eager to attract – and retain – highly sought-after tech talent, particularly if they don't have the financial chops \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftech-salaries-just-hit-record-highs-but-nearly-half-of-workers-still-feel-underpaid\u002F\" target=\"_blank\"\u003Eto offer the crazy salaries\u003C\u002Fa\u003E that larger companies are attaching to their job ads.\u003C\u002Fp\u003E\u003Cp\u003E\"What companies are realizing is that you can compete by giving the gift of time to employees,\" says Kropp.\u003C\u002Fp\u003E\u003Cp\u003E\"When you give employees the gift of time through a short work week, the real thing that you're doing for your employees is decreasing the stress that they have, decreasing the likelihood of burnout that they have, and you're making their lives better by supporting their mental health.\"\u003C\u002Fp\u003E\u003Cp\u003EDevelopers will be familiar with the impact that increased workloads have on mental health, with \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftech-workers-face-a-burnout-crisis-unless-employers-act-now\u002F\" target=\"_blank\"\u003Etech workers currently facing high rates of burnout\u003C\u002Fa\u003E driven by a surge in demand for software.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftech-workers-are-fed-up-and-want-to-quit-a-few-thoughtful-changes-could-make-them-stay\u002F\" target=\"_blank\"\u003ETech workers are fed up and want to quit. A few thoughtful changes could make them stay\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThis drove Manchester-based creative agency Anything to embark on its own trial of a four-day week, which started in May.\u003C\u002Fp\u003E\u003Cp\u003EAnything co-founder Mark Holt says the company has always encouraged flexible hours and hybrid working, but was influenced to trial the four-day week after bringing a new developer on board. \u003C\u002Fp\u003E\u003Cp\u003E\"He specifically was looking for a four-day working week because he wanted a better work-life balance. We thought, why not? Let's try it and see how it goes – maybe it's something that we can learn from,\" Holt tells ZDNet.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"420a5ade-2129-4d6f-9e26-5ce3aa4336c5\" data-size=\"original\" data-float=\"right\" data-image-caption=\"\u003Cp\u003EMark Holt believes the four-day week can be an effective tool for tackling developer burnout.\u003C\u002Fp\u003E\" data-image-credit=\"Image: Anything \u002F Mark Holt\" data-image-alt-text=\"anything-mark-holt.jpg\" data-image-filename=\"anything-mark-holt.jpg\" data-image-date-created=\"2022\u002F05\u002F19\" data-image-width=\"1296\" data-image-height=\"1729\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EHolt is also attuned to the pressures of working in an industry that is perpetually moving faster and becoming more complex. \"We are very much focused on mental health and the risk of burnout. Being a developer myself, I've suffered from burnout in the past and it's something we want to avoid in the agency,\" he says.\u003C\u002Fp\u003E\u003Cp\u003EAnything's four-day week trial will initially run for one month, with a view to extending this through to September pending early results and employee feedback. There will be no change in salary and no change in working hours for employees.\u003C\u002Fp\u003E\u003Cp\u003EHolt appears confident that the pilot will prove a success, and will enable the company to both better attract new talent as well as help it meet its ambitions to become climate-neutral. \u003C\u002Fp\u003E\u003Cp\u003EIn terms of productivity, it's still early days, but Holt is optimistic that data captured during the trial will lend merit to the argument for introducing a four-day week permanently. \u003C\u002Fp\u003E\u003Cp\u003E\"As a team we're very good at logging our tasks and recording how long things take, so as the trial continues, we'll be monitoring productivity with a hope that bringing in a four-day week will, in effect, see a rise in productivity,\" he says. \u003C\u002Fp\u003E\u003Cp\u003E\"The early signs are certainly positive. The four-day week adds so many benefits to our workforce.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"07172adc-b697-4f22-a007-86d14c1e6259\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F07172adc-b697-4f22-a007-86d14c1e6259\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-05-20 11:00:00",timezone:"UTC",updated:c,published:c},description:"As work and work life continue to evolve, companies are exploring whether a shorter week can solve some of the workforce's biggest challenges.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"a5da108f-e236-4bdd-aec6-39726f583fa9",image:{id:"e8b96045-b6c4-4af7-ac22-e8ea9f0d045e",filename:"aerial-view-of-modern-office-work.jpg",dateCreated:{created:c,date:"2022-05-19 11:23:09",timezone:"UTC",updated:c,published:c},alt:"aerial-view-of-modern-office-work.jpg",credits:"Image: Hinterhaus Productions\u002F Getty",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F05\u002F19\u002Fe8b96045-b6c4-4af7-ac22-e8ea9f0d045e\u002Faerial-view-of-modern-office-work.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2120,height:1193,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Services & Software^Productivity",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"the-four-day-work-week-is-coming-heres-what-it-could-mean-for-you",startYear:c,summary:b,title:"The four-day work week is coming: Here's what it could mean for you",topic:{id:"926c7fe3-bac7-46e3-b421-bf633d90ee73",slug:"productivity",name:"Productivity",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"926c7fe3-bac7-46e3-b421-bf633d90ee73",slug:"productivity",name:"Productivity",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"b6429775-062e-4e9a-b220-f9976c394efc",username:"jadjones",profileUrl:c,email:c,firstName:"Jada",lastName:"Jones",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"83fe314b-ad45-4607-a1c7-52a5c290e6ed",filename:"jada-jones.jpg",dateCreated:{created:c,date:"2022-08-16 19:40:49",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F16\u002F83fe314b-ad45-4607-a1c7-52a5c290e6ed\u002Fjada-jones.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Jada Jones is a journalist based outside of Atlanta, Georgia. She graduated from Georgia State University with a Bachelor of Arts in Journalism. Jada covers all things tech news such as augmented and virtual reality, cloud news, e-commerce, and digital health and wellness.",profile:c,title:"Associate Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"787b533a-2c35-4535-a82d-eb157683eda8\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: Getty\" data-image-alt-text=\"Woman discussing work on video call with team members at office\" data-image-filename=\"video-call-hybrid-office-working-teams-zoom-meeting.jpg\" data-image-date-created=\"2022\u002F06\u002F16\" data-image-width=\"2121\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EHybrid work is becoming the new norm in the workplace, a new survey from \u003Ca href=\"https:\u002F\u002Fwww.advanced-workplace.com\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FHybrid-index-report-final-for-website-US.pdf\"\u003EAdvanced Workplace Associates\u003C\u002Fa\u003E (AWA) confirms. With that trend, a new concern emerges – how is hybrid work affecting the property market? For companies renting a few floors in a corporate building, the impact could be minimal. But companies that invested millions in amenities like fitness centers and child care facilities might be feeling the burn. \u003C\u002Fp\u003E\u003Cp\u003E\"The hybrid work genie is out of the bottle and organizations have a real opportunity to work with their employees to find smarter, more efficient ways of working and make better use of their real estate,\" Andrew Mawson, managing director of AWA said in a statement. \"We believe this will have a profound impact on the property market, which is not currently being recognized by the industry.\" \u003C\u002Fp\u003E\u003Cp\u003EEmpty desks and unused amenities might drive some companies to downsize office space or sub-let parts of their office. Tech companies are combating this issue by redesigning office buildings to decentralize office environments around the traditional cubicle style. Instead, tech companies are looking to \u003Ca href=\"https:\u002F\u002Ffinance.yahoo.com\u002Fnews\u002Fhybrid-work-a-big-factor-in-companies-reducing-office-space-180105803.html\"\u003Ecreate office spaces that foster collaboration and team bonding\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"942d7ebd-2a80-4188-a81b-81b1955cdcb8\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F942d7ebd-2a80-4188-a81b-81b1955cdcb8\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThe shift in office attendance and the growing sentiment that hybrid work is here to stay means a shake-up in the property market is imminent. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE:\u003C\u002Fstrong\u003E \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-rules-of-work-are-changing-and-hybrid-work-is-winning\u002F\" target=\"_blank\"\u003E\u003Cstrong\u003EThe rules of work are changing and hybrid work is winning\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003ETo reach this conclusion, AWA collected data from almost 80 offices in 13 countries across 13 sectors, accounting for nearly 80,000 employees. The study's goal was to track how many days a week employees in a hybrid work environment go to the office to work. \u003C\u002Fp\u003E\u003Cp\u003EThe survey found that, on average, workers in the US go to the office the least, averaging just over one day a week, compared to the global average of 1.4 days a week. The survey concluded that people are in the office on average about 26% of the time, and employees prefer to go to the office on Tuesday, Wednesday and Thursday.\u003C\u002Fp\u003E\u003Cp\u003EIn the US, office attendance peaks on Wednesday at 31% and falls drastically on Fridays to 12%. Pre-COVID, workers went to the office about four days a week. \u003C\u002Fp\u003E\u003Cp\u003EOut of the surveyed companies, 60% do not have a hybrid-working policy. Of the remaining 40% with hybrid policies, the most popular was to mandate employees work in-person two or three days a week. However, companies with a policy of employee attendance of two to three days a week saw that the policies were not followed by employees.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"b5e80da4-47cf-44a4-9765-6f640a72080d\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fb5e80da4-47cf-44a4-9765-6f640a72080d\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EAccording to the survey, the most effective way for companies with a hybrid policy to get employees to come to work is to allow individual teams to set their own policies and schedules. Team-specific in-person policies see employees come to the office just over two days a week, more than any other hybrid policy.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE:\u003C\u002Fstrong\u003E \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fas-living-costs-continue-to-rise-uk-employees-prefer-a-hybrid-work-model\u002F\" target=\"_blank\"\u003E\u003Cstrong\u003EAs living costs continue to rise, more employees call for hybrid work\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EIn a hybrid policy that mandates two or three in-office days, employees only come to the office on 1.6 of those days. In two-day-only policies, employees go to the office for 1.1 days, and three-day policies result in 2.1 days of employee attendance, the survey found.\u003C\u002Fp\u003E\u003Cp\u003EAcross sectors, the survey concluded that in-person office attendance is highest in the banking sector, as 47% of employees within this sector work in person on any given day. Conversely, on an average day, only 15% of tech workers go to the office to work. \u003C\u002Fp\u003E\u003Cp\u003EAcross all 13 surveyed countries, in-office attendance does not exceed 39% on a given day, with North and Latin America being the lowest at 32% and 25%, respectively. However, the starkest contrast the study found was the nature of hybrid-working policies and in-office attendance between employees in the US and the UK.\u003C\u002Fp\u003E\u003Cp\u003EOverall, surveyed employees in the UK go to the office more often than US employees by more than 4% each day. This difference could be attributed to U.S. employees enjoying clearer boundaries between their work and personal lives. \u003C\u002Fp\u003E\u003Cp\u003EOther factors could be at play; for instance, access to public transportation and mandated annual leave are more common in the UK than in the US, making hybrid work more attractive to US employees.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"07172adc-b697-4f22-a007-86d14c1e6259\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F07172adc-b697-4f22-a007-86d14c1e6259\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-09-09 20:51:00",timezone:"UTC",updated:c,published:c},description:"A report from Advanced Workplace Associates found that compared to the rest of the world, North American workers go to the office fairly infrequently.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"9eea32a2-38a1-4144-909a-c8d0cfa57610",image:{id:"787b533a-2c35-4535-a82d-eb157683eda8",filename:"video-call-hybrid-office-working-teams-zoom-meeting.jpg",dateCreated:{created:c,date:"2022-06-16 11:32:10",timezone:"UTC",updated:c,published:c},alt:"Woman discussing work on video call with team members at office",credits:"Getty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F06\u002F16\u002F787b533a-2c35-4535-a82d-eb157683eda8\u002Fvideo-call-hybrid-office-working-teams-zoom-meeting.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2121,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^CXO",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"study-finds-that-workers-around-the-world-are-fond-hybrid-work-and-explores-its-threat-to-the-property-market",startYear:c,summary:b,title:"Workers around the world are fond of hybrid work. Is it a threat to the property market?",topic:{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:a,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"2a142269-ad72-4347-a8d7-cbab9a2f6346",username:"chris_matyszczyk",profileUrl:c,email:c,firstName:"Chris",lastName:"Matyszczyk",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"dc8b697c-2b0a-4b2d-8ce9-7ff431642a42",filename:"chris-matyszczyk.jpg",dateCreated:{created:c,date:"2022-08-05 15:17:05",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Fdc8b697c-2b0a-4b2d-8ce9-7ff431642a42\u002Fchris-matyszczyk.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Chris Matyszczyk is an award-winning creative director who now runs the consultancy Howard Raucous LLC. In 2013, Mediapost named him the Most Influential Person on Madison Avenue. His writing has been published all over the world, most recently on CNET.",profile:c,title:"Contributing Writer",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"15a212bd-3c65-4678-b082-f122b37227d8\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003EInflated idealism?\u003C\u002Fp\u003E\" data-image-credit=\"SOPA Images \u002F Getty\" data-image-alt-text=\"gettyimages-1239680280.jpg\" data-image-filename=\"gettyimages-1239680280.jpg\" data-image-date-created=\"2022\u002F05\u002F04\" data-image-width=\"1024\" data-image-height=\"683\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EI want to believe.\u003C\u002Fp\u003E\u003Cp\u003EI want to believe that technology is making the world better. Just.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"0f1e4a67-250c-414e-860a-538e02dfcd64\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F0f1e4a67-250c-414e-860a-538e02dfcd64\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EI want to believe that we are all becoming more aware of the world's truths.\u003C\u002Fp\u003E\u003Cp\u003EAnd I want to believe that when companies say things, they really mean them.\u003C\u002Fp\u003E\u003Cp\u003EThat's why I was so, so moved when McDonald's began experimenting with robot ordering at the drive-thru. Yes, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fi-just-watched-mcdonalds-new-ai-drive-thru-and-ive-lost-my-appetite\u002F\" target=\"_blank\"\u003Eit looked like a perfectly awful experience\u003C\u002Fa\u003E, but I wanted to believe that, over time, the robots would come to understand our accents and our quirky individualistic orders.\u003C\u002Fp\u003E\u003Cp\u003ENot so long ago, McDonald's \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmcdonalds-just-announced-its-completely-changing-the-customer-experience\u002F\" target=\"_blank\"\u003Eannounced it was selling its McD Tech Labs\u003C\u002Fa\u003E -- formerly known as Apprente -- to IBM. The company declared that IBM had more of the core abilities needed to expand robot drive-thrus to everyone and, one imagined, making everyone happier.\u003C\u002Fp\u003E\u003Cp\u003EIn making this sale, McDonald's CEO Chris Kempczinski \u003Ca href=\"https:\u002F\u002Fwww.cnbc.com\u002F2021\u002F10\u002F27\u002Fmcdonalds-enters-strategic-partnership-with-ibm-to-automate-drive-thru-lanes.html?utm_source=pocket_mylist\" target=\"_blank\"\u003Einsisted\u003C\u002Fa\u003E that the tests the company had performed in Chicago had revealed \"substantial benefits\" to both customers and employees.\u003C\u002Fp\u003E\u003Cp\u003EI emitted a brief hosanna. Could this really be a case of technology improving everyone's lot?\u003C\u002Fp\u003E\u003Cp\u003EBut then I drove through a recent interview at JPMorgan's 50th Annual Global Technology, Media and Communications Conference.\u003C\u002Fp\u003E\u003Cp\u003EHere was IBM's senior vice-president of global markets, Rob Thomas \u003Ca href=\"https:\u002F\u002Fseekingalpha.com\u002Farticle\u002F4513922-international-business-machines-corporations-ibm-management-presents-jpmorgans-50th-annual?utm_source=pocket_mylist\" target=\"_blank\"\u003Egiving his view\u003C\u002Fa\u003E on helping McDonald's become pre-eminent in robot ordering at the drive-thru.\u003C\u002Fp\u003E\u003Cp\u003EHe said that McDonald's had \"kind of struggled\" around ordering.  \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fchick-fil-a-is-quietly-making-a-huge-customer-service-change-cyclists-may-hate-it\u002F\" target=\"_blank\"\u003EChick-fil-A is quietly making a huge customer service change (cyclists may hate it)\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"We believed, and we built a thesis around, we could use our natural language processing technology, which is very good to augment the McDonalds' technology, and we're now starting to roll that out to many of their stores, eventually all their stores,\" said Thomas.\u003C\u002Fp\u003E\u003Cp\u003EAh, so everyone really is going to get naturally linguistic robots? That should be interesting.\u003C\u002Fp\u003E\u003Cp\u003EWhat was even more pulsating, however, was Thomas's next thought: \"And this is a great application of technology, wage inflation and quick service restaurants.\"\u003C\u002Fp\u003E\u003Cp\u003EAn application of wage inflation? Do you mean it's not so much about improving the customer experience but more about pure, non-human money-making? \u003C\u002Fp\u003E\u003Cp\u003EAh, so that's the real motivation? Fewer people want to work at McDonald's for relatively little money, so voilá, technology meets quick-service restaurants and squashes wage inflation.\u003C\u002Fp\u003E\u003Cp\u003EThomas was very much on a roll (or a bun, perhaps) when he continued: \"We can do all the drive-thru ordering without requiring human intervention. Every once in a while, something will kick to the human, but it drives great economics to franchisees all through the power of software and through AI and creative construct.\"\u003C\u002Fp\u003E\u003Cp\u003EThere's nothing like the human being kicked to as they stand, perhaps all alone, making burgers all night.\u003C\u002Fp\u003E\u003Cp\u003EI wanted to believe in technology bringing substantial benefits to all. Yet the painful reality seems to be that the substantial benefits accrue to the franchisees far more than to, say, customers or employees.\u003C\u002Fp\u003E\u003Cp\u003ESo when you encounter one of these robots, and they don't understand your more personal order, just remember that they're just cheap labor. Nothing more.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-06-18 12:00:02",timezone:"UTC",updated:c,published:c},description:"When does making things better for your customers have an ulterior meaning?",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"b08a9864-62e7-4b28-a2b5-e27e18d8b475",image:{id:"15a212bd-3c65-4678-b082-f122b37227d8",filename:"gettyimages-1239680280.jpg",dateCreated:{created:c,date:"2022-05-04 20:29:39",timezone:"UTC",updated:c,published:c},alt:"gettyimages-1239680280.jpg",credits:"SOPA Images \u002F Getty",caption:"\u003Cp\u003EInflated idealism?\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F05\u002F04\u002F15a212bd-3c65-4678-b082-f122b37227d8\u002Fgettyimages-1239680280.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:1024,height:683,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"mcdonalds-said-it-was-trying-to-delight-customers-then-the-truth-slipped-out",startYear:c,summary:b,title:"McDonald's said it was trying to delight customers. Then the truth slipped out",topic:{id:"57b89c3b-5b67-4357-bd53-58c9f516a044",slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"57b89c3b-5b67-4357-bd53-58c9f516a044",slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"9d3e6108-0023-11e4-95d2-02911863765e",slug:"innovation",name:"Innovation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"959fd179-8245-11e3-b21f-14feb5ca9861",username:"joemckendrick",profileUrl:c,email:c,firstName:"Joe",lastName:"McKendrick",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"aadf959a-c685-4b4b-b144-e92dc3ac4cae",filename:"joe-mckendrick.jpg",dateCreated:{created:c,date:"2020-01-11 16:46:27",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F01\u002F11\u002Faadf959a-c685-4b4b-b144-e92dc3ac4cae\u002Fjoe-mckendrick.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. As an independent analyst, he has authored numerous research reports in partnership with Forbes Insights, IDC, and Unisphere Research, a division of Information Today, Inc. Joe speaks frequently on cloud, data, and enterprise computing topics at industry events and Webcasts. He is co-author, along with 16 leading industry leaders and thinkers, of the SOA Manifesto, which outlines the values and guiding principles of service orientation. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields. He is a graduate of Temple University.",profile:c,title:"Contributing Writer",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cp\u003EBusiness-IT alignment has been a dream talked up for decades by analysts, speakers, technologists and business leaders. Did the Covid situation finally force things into alignment? \u003C\u002Fp\u003E\u003Cp\u003ELook to the growing emphasis on customer experience (CX) among technology staffs, which has moved their priorities from the care and feeding of back-end systems to the care and feeding of actual customers. Not every organization is quite there yet, and many tech professionals still feel cut off from the final delivery of products and services to consumers. Nevertheless, the world of tech is changing, requiring new mindsets and ways of working -- including greater collaboration and greater empathy. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThe good news, relates \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmichael-wallace-441b2410\u002F\" target=\"_blank\"\u003EMichael Wallace\u003C\u002Fa\u003E, senior manager of solutions architecture at Amazon Web Services, is that most technology professionals and managers don't need major skills refreshes to get on board with these new priorities. Wallace, who shared his observations on the new technology workplace, points to the last two years as a major sea change. \u003C\u002Fp\u003E\u003Cp\u003E\"The pandemic showed IT groups they can now improve customer experience without having to learn new skills,\" Wallace relates. For example, IT professionals in contact centers \"are asking themselves how they can move past monolithic constructs and into something that's fast, adaptable, programmatic and easily managed by developers. They want the ability to functionally integrate services quickly with programming languages that are commonly understood, and without the need to spin up additional infrastructure.\"\u003C\u002Fp\u003E\u003Cp\u003EThe Covid crisis, for all its tragedy and disruption, has brought people together that formerly existed within their own silos, and often did not see eye to eye. \"The pandemic and its ensuing work-from-home model served as a powerful forcing function for IT-centric and business-centric teams to come together and be more resilient to changing market and world conditions,\" Wallace says. \"Prior to the pandemic, IT teams often had competing priorities that left customer experience CX teams deprioritized. This led to shadow IT projects by business and CX teams that were never well implemented because they didn't have the full buy-in or support from IT.\" \u003C\u002Fp\u003E\u003Cp\u003EThere still are headwinds, of course, getting in the way of such a collaborative nirvana. Wallace makes the following recommendations for achieving greater alignment: \u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003EIdentify existing inertia in corporate culture: \u003C\u002Fstrong\u003E\"From a corporate culture perspective, many large organizations have made huge investments in their technology platforms and the skills needed to drive these platforms,\" says Wallace. \"Changing these tech stacks can be scary, so customer experience teams are compelled to keep with the status quo rather than improving the customer experience -- 'good enough is good enough.'\"\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EIdentify areas where technologists need to get more deeply involved: \u003C\u002Fstrong\u003E\"The most common issue is not knowing what is needed or where to start. For example, an organization can have a lot of data but may not know the best way to analyze that data,\" Wallace explains. \"IT professionals should take a deeper look at both what is working well and what is keeping them up at night as it relates to their current tech stacks, and how they can better leverage AI and machine learning to overcome this challenge.\"\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EAdopt design thinking: \u003C\u002Fstrong\u003E\"The best thing a tech professional can do is think about a great customer service interaction they've had that can be leveraged in future CX designs,\" Wallace says. \"Most likely, the great experience was due to agents having access to technology. Integrations to back-end systems, collection of meaningful data and leveraging machine learning to get the agent information quickly are all critical components to understanding and serving customers better.\"\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003ELook to emerging technologies, such as AI and machine learning: \"\u003C\u002Fstrong\u003EIn a contact center setting for example, improving the agent experience is fundamental to improving the customer experience. In the past, it was common to have back-end disparate systems trying to work together. This can be clunky and require more effort of the agent, which then increases costs and results in negative customer experiences. By leveraging technologies such as machine learning, you can ensure the agents have access to information they need to help the customer quickly and accurately, ultimately improving experiences for both the agent and the customer.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EWe may eventually see the day when tech and business priorities are indistinguishable. Until then, keep your eye on how CX is handled, and who makes it happen. \u003C\u002Fp\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-09-13 19:37:00",timezone:"UTC",updated:c,published:c},description:"Leading AWS solutions architect says IT professionals are taking on new, more expansive roles across their businesses.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"54d55c8a-09e2-4c1d-b786-a2892cb5acc8",image:{id:"062e032b-1219-4eee-91ba-340f979c2dd0",filename:"istock-914788012.jpg",dateCreated:{created:c,date:"2019-03-13 18:05:22",timezone:"UTC",updated:c,published:c},alt:"windows-javits-center-new-york-january-2022-photo-by-joe-mckendrick",credits:"Photo: Joe McKendrick",caption:"\u003Cp\u003EBusiness woman drawing global structure networking and data exchanges customer connection on dark background\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2019\u002F03\u002F13\u002F062e032b-1219-4eee-91ba-340f979c2dd0\u002Fistock-914788012.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:1600,height:1067,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Digital Transformation",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"long-awaited-technology-business-alignment-gets-closer-to-reality",startYear:c,summary:b,title:"Long-awaited technology-business alignment gets closer to reality",topic:{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"101518dd-ec91-11e3-95d2-02911863765e",slug:"cloud",name:"Cloud",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"1048432a-ec91-11e3-95d2-02911863765e",slug:"enterprise-software",name:"Enterprise Software",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"b6429775-062e-4e9a-b220-f9976c394efc",username:"jadjones",profileUrl:c,email:c,firstName:"Jada",lastName:"Jones",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"83fe314b-ad45-4607-a1c7-52a5c290e6ed",filename:"jada-jones.jpg",dateCreated:{created:c,date:"2022-08-16 19:40:49",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F16\u002F83fe314b-ad45-4607-a1c7-52a5c290e6ed\u002Fjada-jones.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Jada Jones is a journalist based outside of Atlanta, Georgia. She graduated from Georgia State University with a Bachelor of Arts in Journalism. Jada covers all things tech news such as augmented and virtual reality, cloud news, e-commerce, and digital health and wellness.",profile:c,title:"Associate Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"d6054b2b-da4c-4a72-b7d9-18147cd212e2\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: Shutterstock\u002FMarjan Apostolovic\" data-image-alt-text=\"Frustrated laptop user\" data-image-filename=\"shutterstock-1173443506.jpg\" data-image-date-created=\"2022\u002F01\u002F11\" data-image-crop=\"5315x2986+0+259\" data-image-width=\"5315\" data-image-height=\"3543\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EQuiet quitting has been joined by 'quiet firing' as a new term for passive-aggressive conflicts playing out in the workplace.\u003C\u002Fp\u003E\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fquiet-quitting-is-becoming-the-new-normal-and-managers-might-need-to-accept-it\u002F\"\u003EQuiet quitting\u003C\u002Fa\u003E is a newly-coined term that refers to employees who work-to-rule and avoid the concept of going above and beyond. In some cases, it's seen as a rejection of hustle culture and a way for employees to create boundaries between their work and personal lives.\u003C\u002Fp\u003E\u003Cp\u003E'Quiet firing', meanwhile, is when managers intentionally distance their employees from opportunities to further their career: for example, by obstructing them from participating in special projects, or hindering their chances of a promotion or a raise. Quiet firing employees might be viewed as a response to employees quiet quitting their jobs, while employees might quiet quit as a result of suspecting their boss is trying to 'quiet fire' them. These actions serve as an endless, tiring, and unproductive feedback loop. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"83f4d3f2-6acd-4f0d-957a-f89892fa55ac\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F83f4d3f2-6acd-4f0d-957a-f89892fa55ac\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EA \u003Ca href=\"https:\u002F\u002Fwww.tiktok.com\u002F@saraisthreads\u002Fvideo\u002F7141101525778042158?is_from_webapp=v1&item_id=7141101525778042158\" target=\"_blank\"\u003Eviral TikTok video\u003C\u002Fa\u003E illustrated an example of quiet firing; managers who assign menial tasks, have unrealistic expectations for employees, and consistently deny time off are guilty of quiet firing.\u003C\u002Fp\u003E\u003Cp\u003EBut what's making managers act this way to their employees? According to Annie Rosencrans, director of people and culture at \u003Ca href=\"https:\u002F\u002Fwww.hibob.com\u002F\"\u003EHiBob\u003C\u002Fa\u003E, managers who quiet fire employees do so for a few reasons. \u003C\u002Fp\u003E\u003Cp\u003E\"It depends on the intentions of the manager,\" Rosencrans says. \"If a manager doesn't think a person on their team is successful, rather than tell them, they create distance and disengage from the employee out of hopes that person will disengage and leave on their own.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE:\u003C\u002Fstrong\u003E \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fquiet-quitting-has-nothing-to-do-with-rejecting-work-its-about-saying-no-to-toxic-work-culture\u002F\" target=\"_blank\"\u003E\u003Cstrong\u003E'Quiet quitting' has nothing to do with lazy employees. It's about rejecting broken work culture\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EManagers who lack confidence in their leadership skills might be more likely to quiet fire employees. Instead of taking the time to sit down and tactfully guide an employee through their shortcomings, managers who quiet fire will disengage entirely and hope the employee will leave on their own accord.\u003C\u002Fp\u003E\u003Cp\u003EBusy or overworked managers might not have the time, patience, or emotional capacity to have hard conversations with their employees about their job performance, says Rosencrans. But there is a way for managers to approach feedback more tactfully so that such conversations can be avoided and employees can continue to improve and grow.\u003C\u002Fp\u003E\u003Cp\u003ERosencrans suggests companies integrate progressive feedback into their company culture to help employees understand the gaps in their work performance. These meetings should be frequent to help employees better understand what they need to work on and steps they can take to meet their expectations. Managers can also use the conversations to understand where their employee needs more support or guidance.\u003C\u002Fp\u003E\u003Cp\u003EBy giving employees valuable feedback, managers are tackling the problem head-on instead of avoiding the conversation and waiting for an employee to make a move that justifies their exit, says Rosencrans.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fthe-great-resignation-continues-theres-an-obvious-fix-but-many-bosses-arent-interested\u002F\" target=\"_blank\"\u003EThe Great Resignation continues. There's an obvious fix, but many bosses aren't interested\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ECompanies may find it useful to enroll managers in feedback training to help them recognize their employees' behavior at work and help them identify when they are disengaging or falling behind.\u003C\u002Fp\u003E\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fhbr.org\u002F2013\u002F12\u002Fbuilding-a-feedback-rich-culture\"\u003EFeedback\u003C\u002Fa\u003E is particularly vital to supporting employees in a hybrid or remote environment engaged and motivated. Limited face-to-face interactions between employees and managers can leave room for employees to slip through the cracks and become less involved in their work.\u003C\u002Fp\u003E\u003Cp\u003ERosencrans says that managers who do not meet with their direct reports regularly are ultimately responsible for employees feeling left in the dark about their responsibilities, performance and job security. Setting goals for employees, creating improvement plans, and regular check-ins can decrease the likelihood of both quiet quitting and quiet firing behaviors, according to Rosencrans.\u003C\u002Fp\u003E\u003Cp\u003EThe consequences of quiet quitting and quiet firing impact both employees and employers. If they're not addressed, we can only expect interactions within the workplace to become less direct, and more damaging. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"07172adc-b697-4f22-a007-86d14c1e6259\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F07172adc-b697-4f22-a007-86d14c1e6259\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-09-15 10:15:00",timezone:"UTC",updated:c,published:c},description:"It's not just employees who are disengaging: managers are also detaching themselves from their work, potentially with even more harmful consequences.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"52aeb105-5268-4faa-9e70-4f352778a257",image:{id:"d6054b2b-da4c-4a72-b7d9-18147cd212e2",filename:"shutterstock-1173443506.jpg",dateCreated:{created:c,date:"2022-01-11 10:57:07",timezone:"UTC",updated:c,published:c},alt:"shutterstock-1896451018.jpg",credits:"Shutterstock \u002F fizkes",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F01\u002F11\u002Fd6054b2b-da4c-4a72-b7d9-18147cd212e2\u002Fshutterstock-1173443506.jpg",cropGravity:o,crop:"5315x2986+0+149",typeName:"content_image",imageUrl:c,width:5315,height:3543,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Education^Professional Development",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"move-over-quiet-quitting-quiet-firing-is-the-new-trending-topic-in-the-workplace",startYear:c,summary:b,title:"Move over, quiet quitting: 'Quiet firing' is the new workplace trend everyone's worried about",topic:{id:"926460b5-b4e9-464e-859e-278dd409a3a7",slug:"professional-development",name:"Professional Development",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"926460b5-b4e9-464e-859e-278dd409a3a7",slug:"professional-development",name:"Professional Development",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"57b89c3b-5b67-4357-bd53-58c9f516a044",slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"db604b19-7e36-41f3-a143-6be5fe825325",username:"owenhughes",profileUrl:c,email:c,firstName:"Owen",lastName:"Hughes",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"1d752f5d-5fb9-459d-b734-266c6c962d5f",filename:"owen-hughes.jpg",dateCreated:{created:c,date:"2022-08-05 14:30:36",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002F1d752f5d-5fb9-459d-b734-266c6c962d5f\u002Fowen-hughes.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Owen is a senior editor at ZDNET. Based in London, UK, Owen covers software development, IT workforce trends and the evolution of tech and work. He also handles features for ZDNET's European contributors. Owen has previously written for titles including TechRepublic, Newsweek, Mobile Europe and TechRadar.",profile:c,title:"Senior Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"155eb3ee-4644-4335-abc5-2cb13aaa6b38\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003EEmployees prioritize their own wellbeing over a game of pool with the boss. Who'd have thought?\u003C\u002Fp\u003E\" data-image-credit=\"Image: ablokhin\u002F GETTY\" data-image-alt-text=\"gettyimages-1148079843.jpg\" data-image-filename=\"gettyimages-1148079843.jpg\" data-image-date-created=\"2022\u002F02\u002F04\" data-image-width=\"2121\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EAs hiring becomes more difficult, businesses are having to put more thought into the benefits they can offer prospective employees. It's no longer about salary alone: new expectations centred around flexible working and the employee experience means organizations will need to be more thoughtful than ever they hope to find the staff they need.\u003C\u002Fp\u003E\u003Cp\u003EPlush offices are also less likely to have the same magnetic appeal as they once might have, particularly if employees are perfectly capable of doing the job they are paid to do from home. A round of pool at lunchtime and free beer on a Friday might have brought a spark of fun to an otherwise dull day, but are employees willing to wake up extra early and suffer rush-hour traffic for it? Probably not.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"dd313c81-12fa-4f4e-9ed6-c23ff08c3770\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fdd313c81-12fa-4f4e-9ed6-c23ff08c3770\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EDon't just take my word for it, though: According to \u003Ca href=\"https:\u002F\u002Frobinpowered.com\u002Flibrary\u002Fhow-employee-perks-have-evolved-to-meet-hybrid-needs\" target=\"_blank\"\u003Ea survey\u003C\u002Fa\u003E of 576 employees by workplace management platform \u003Ca href=\"http:\u002F\u002Fwww.robinpowered.com\" target=\"_blank\"\u003ERobin,\u003C\u002Fa\u003E superficial perks like ping pong tables and free cold brew still have their appeal in the new hybrid workplace, but they're no longer as valuable to workers as there once were. Instead, employees expect businesses to support both their chosen working style and their physical and mental wellbeing – whether that's more time off, health and wellness perks, or financial stipends for things like broadband and home-working equipment.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftech-workers-are-preparing-to-quit-persuading-them-stay-wont-be-easy\u002F\" target=\"_blank\"\u003ETech workers are preparing to quit. Persuading them to stay won't be easy\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ESnacks and social gatherings are also out. Prior to 2019, said Robin, these were among the top three most common workplace perks, along with work from home days. Fast forward to 2022 and working from home feels less a privilege and more a practical means of freeing oneself from workplace distractions, saving money and staying rid of any nasty illnesses that offices incubate. \u003C\u002Fp\u003E\u003Cp\u003EGiven the very clear and concerted change in employees' expectations of work, how are businesses reacting? Unfortunately – though perhaps not surprisingly – many are burying their heads in the sand. Not only are some \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoogle-is-spending-1bn-on-its-offices-didnt-they-get-the-remote-work-memo\u002F\" target=\"_blank\"\u003Ecompanies spending inordinate amounts of cash on new offices\u003C\u002Fa\u003E in an attempt to lure employees back to their desks, but many are resisting doing the things that they know will help keep them competitive amid a huge shake-up to the workforce. \u003C\u002Fp\u003E\u003Cp\u003ESkilled workers \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftech-workers-warned-they-were-going-to-quit-now-the-problem-is-spiralling-out-of-control\u002F\" target=\"_blank\"\u003Eare quitting their jobs for better offers.\u003C\u002Fa\u003E Employers know that. They also know that the number of tech vacancies greatly outstrips the number of available candidates. And they know that employees \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsoftware-developers-say-theyre-happier-working-from-home-but-its-still-far-from-perfect\u002F\" target=\"_blank\"\u003Ewant more flexibility in how they work\u003C\u002Fa\u003E and for their bosses to care about their wellbeing. So why does it feel as though so many businesses are simply waiting for employees to change their minds and decide that, actually, they do want to work from an office for eights hours a day, five days a week after all?\u003C\u002Fp\u003E\u003Cp\u003ERobin's survey found that 65% of employees said their employer hadn't created any new perks since the onset of the pandemic. At the same time, 23% of respondents said their company's perks had been wiped out. Truly, the worst of both worlds.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-it-skills-gap-is-getting-worse-here-are-10-ways-you-can-avoid-a-crisis\" target=\"_blank\"\u003EThe IT skills gap is getting worse. Here are 10 ways you can avoid a crisis\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EYou'd be forgiven for thinking that employers simply aren't listening. Take last year's Future Forum Pulse Survey by Slack, for example. It found that \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fremote-working-jobs-disaster-looms-as-managers-refuse-to-listen\u002F\" target=\"_blank\"\u003E75% of company executives want to work from an office 3-5 days a week,\u003C\u002Fa\u003E compared to just 34% of employees. Meanwhile, 66% of executives are designing post-pandemic workforce plans with little to no direct input from employees. That hardly sounds like having your finger on the pulse.\u003C\u002Fp\u003E\u003Cp\u003EEqually infuriating are findings from NTT Data and research group Oxford Economics in November. In a survey of more than 1,000 IT and businesses leaders, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmanagers-arent-worried-about-keeping-their-it-workers-happy-thats-bad-for-everyone\u002F\" target=\"_blank\"\u003Eonly 16% said employee retention and engagement was a priority\u003C\u002Fa\u003E to them. Not only that, but just 21% of executives rated flexible-working options as a top contributor to employee satisfaction. The disconnect is baffling when you consider that organizations are acutely aware of the \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ffinding-developers-is-going-to-be-your-biggest-hiring-headache-this-year\u002F\" target=\"_blank\"\u003Edifficulties they will face hiring skilled workers in 2022\u003C\u002Fa\u003E and beyond - unless action is taken.\u003C\u002Fp\u003E\u003Cp\u003EChange is hard. We all get that. Trying to strategize and implement a complete rethinking of how your workforce operates is no easy task. The ripples of the pandemic are still being felt, and more cautious organizations are likely waiting for them to settle before making any big decisions. The problem is: time is not on their side. \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fremote-work-developers-arent-planning-to-go-back-to-the-office\u002F\" target=\"_blank\"\u003EEmployees' attitudes have already changed.\u003C\u002Fa\u003E The workforce is already on the move. Recruiters are knocking down developers' doors and offering them \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftech-salaries-just-hit-record-highs-but-nearly-half-of-workers-still-feel-underpaid\u002F\" target=\"_blank\"\u003Epretty much everything\u003C\u002Fa\u003E in exchange for a few lines of code. The new normal has begun. \u003C\u002Fp\u003E\u003Cp\u003ECompanies that are slow to prioritize employees' needs risk falling behind –  and probably already have. Rethinking perks and the wider employee experience will require more creative thinking than ping pong and pool tables. But the potential payoff for businesses and their employees is far too valuable to ignore.\u003C\u002Fp\u003E\u003Ch3\u003EZDNET'S MONDAY MORNING OPENER  \u003C\u002Fh3\u003E\u003Cp\u003E\u003Cem\u003EThe Monday Morning Opener is our opening salvo for the week in tech, written by members of our editorial team. Since we run a global site, this editorial publishes on Monday at 8:00am AEST in Sydney, Australia, which is 6:00pm Eastern Time on Sunday in the US, 10:00PM GMT in London.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Ch3\u003EPREVIOUSLY ON MONDAY MORNING OPENER : \u003C\u002Fh3\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fnew-year-new-job-the-tech-resignations-are-coming-so-get-ready\u002F\" target=\"_blank\"\u003ENew year, new job: The tech resignations are coming, so get ready\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fnot-a-token-further-could-backlashes-spur-ways-to-bring-crypto-cowboys-to-heel\u002F\" target=\"_blank\"\u003ENot a token further: Could backlashes spur ways to bring crypto-cowboys to heel?\u003C\u002Fa\u003E\u003Cbr\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fremote-working-jobs-5-problems-we-need-to-solve-in-2022\u002F\"\u003ERemote working jobs: 5 problems we need to solve in 2022\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fvolcano-powered-bitcoin-city-could-be-bond-villainy-or-the-state-of-play-in-2021\u002F\" target=\"_blank\"\u003EVolcano-powered Bitcoin City could be Bond villainy or the state of play in 2021\u003C\u002Fa\u003E\u003Cbr\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fconglomerates-are-dead-but-tech-giants-are-conglomerates-in-training\u002F\"\u003EConglomerates are dead, but tech giants are conglomerates in training\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-street-finds-its-own-uses-for-things-even-the-uks-classic-red-telephone-boxes\u002F\"\u003EThe UK's red telephone boxes are disappearing. But some are getting a second life\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhen-the-metaverse-comes-there-are-few-good-options-on-who-will-control-it\u002F\" target=\"_blank\"\u003EWhen the metaverse comes, there are few good options on who will control it\u003C\u002Fa\u003E\u003Cbr\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhy-your-next-laptop-is-going-to-be-16-inches\u002F\" target=\"_blank\"\u003EWhy your next laptop is going to be 16-inches\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fphysical-webcam-covers-not-included-on-big-spend-for-a-new-macbook-pro-or-dell-xps\u002F\"\u003EPhysical webcam covers not included on big spend for a new MacBook Pro or Dell XPS\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"07172adc-b697-4f22-a007-86d14c1e6259\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F07172adc-b697-4f22-a007-86d14c1e6259\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-02-06 22:00:00",timezone:"UTC",updated:c,published:c},description:"Benefits are more important than ever when it comes to attracting new hires. Unfortunately, some employers aren't moving with the times.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"5c9e40bc-1372-4071-86e4-267981c137bf",image:{id:"155eb3ee-4644-4335-abc5-2cb13aaa6b38",filename:"gettyimages-1148079843.jpg",dateCreated:{created:c,date:"2022-02-04 12:38:03",timezone:"UTC",updated:c,published:c},alt:"gettyimages-1148079843.jpg",credits:"Image: ablokhin\u002F GETTY",caption:"\u003Cp\u003EEmployees prioritize their own wellbeing over a game of pool with the boss. Who'd have thought?\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F02\u002F04\u002F155eb3ee-4644-4335-abc5-2cb13aaa6b38\u002Fgettyimages-1148079843.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2121,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^CXO",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"tech-workers-are-on-the-move-pool-tables-and-perks-wont-be-enough-to-keep-them",startYear:c,summary:b,title:"Tech workers are quitting. Pool tables and perks won't be enough to stop them",topic:{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"926460b5-b4e9-464e-859e-278dd409a3a7",slug:"professional-development",name:"Professional Development",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"77383e18-76ab-11e4-b569-d4ae52e95e57",username:"Frances Marcellin",profileUrl:c,email:c,firstName:"Frances",lastName:"Marcellin",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"9f78bbfb-1783-42c3-9aa1-751167b6ffbd",filename:"frances-marcellin.jpg",dateCreated:{created:c,date:"2022-09-02 17:46:00",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F09\u002F02\u002F9f78bbfb-1783-42c3-9aa1-751167b6ffbd\u002Ffrances-marcellin.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Frances Marcellin is a British freelance journalist based in south-west France from which she runs content solutions company Piece Boutique. As well as reporting from France for ZDNET, Frances writes for consumer and business-to-business titles, such as New Statesman, The Connexion (France’s English language national newspaper), The Belfast Telegraph and Progressive Digital Media’s business titles, such a Railway Technology, Ship Technology and Airport Technology. She has a particular interest in technology, transport and property, and if it is related to France, then all the better.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"c2ef95c7-cd45-4c02-947c-e86356b7cc14\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: 50inTech\" data-image-alt-text=\"a group of smiling women and men gathered around a warmly-lit room holding drinks and taking photos on their smartphones\" data-image-filename=\"screenshot-2022-08-02-at-17-46-38.png\" data-image-date-created=\"2022\u002F08\u002F02\" data-image-width=\"1918\" data-image-height=\"1130\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EGender balance in tech is lower now than it was in 1984 (\u003Ca href=\"https:\u002F\u002Fwww.accenture.com\u002F_acnmedia\u002FPDF-134\u002FAccenture-A4-GWC-Report-Final1.pdf\" target=\"_blank\"\u003E35% vs 32%\u003C\u002Fa\u003E) and despite there being more tech roles for women and a greater awareness of gender equality, \u003Ca href=\"https:\u002F\u002Feuropeanwomenonboards.eu\u002Fwp-content\u002Fuploads\u002F2021\u002F01\u002FEWoB-Gender-Diversity-Index-2020.pdf\"\u003Ewomen only represent 17% of leaders\u003C\u002Fa\u003E. Women, on average, earn \u003Ca href=\"https:\u002F\u002Fhoneypotio.github.io\u002Fwomen-in-tech\u002Feur\u002F#table-content\"\u003E€\u003C\u002Fa\u003E\u003Ca href=\"https:\u002F\u002Fhoneypotio.github.io\u002Fwomen-in-tech\u002Feur\u002F#table-content\" target=\"_blank\"\u003E400,000\u003C\u002Fa\u003E less than men during their careers – even though gender-diverse companies \u003Ca href=\"https:\u002F\u002Fwww.mckinsey.com\u002F~\u002Fmedia\u002Fmckinsey\u002Fbusiness%20functions\u002Fpeople%20and%20organizational%20performance\u002Four%20insights\u002Fwhy%20diversity%20matters\u002Fwhy%20diversity%20matters.pdf\"\u003Eincrease financial returns by 15%\u003C\u002Fa\u003E – and \u003Ca href=\"https:\u002F\u002Fwww.accenture.com\u002Fus-en\u002Fabout\u002Fcorporate-citizenship\u002Ftech-culture-reset\"\u003Eone out of two leaves tech by the age of 35\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003ECaroline Ramade – ex-head of innovation and chief digital officer for the mayor of Paris, and founder and CEO of social startup \u003Ca href=\"https:\u002F\u002Fwww.50intech.com\u002F\"\u003E50inTech\u003C\u002Fa\u003E – is dedicating her career to fixing tech's big problem of female retention. \u003C\u002Fp\u003E\u003Cp\u003E\"We know that inspiration for little girls comes from the first network,\" says Ramade. \"We can work on education, but we first need to focus on retention of talent in the tech industry…If your mother, sister or friends are happy in tech, you can inspire a lot of women.\"\u003C\u002Fp\u003E\u003Cp\u003ERamade, a UN Woman board member, is committed to gender equality. At the Paris Mayor's office under \u003Ca href=\"https:\u002F\u002Ffr.wikipedia.org\u002Fwiki\u002FBertrand_Delano%C3%AB\"\u003EBertrand Delanoë\u003C\u002Fa\u003E, Ramade used tech to engage the startup population at a time when €1bn was being poured into innovation and incubators were emerging across the city. Encountering Paris Pionnières, the first incubator for female entrepreneurs in tech, was life-changing and Ramade left the Mairie in 2015 to become the organization's MD (it was subsequently rebranded to \u003Ca href=\"https:\u002F\u002Fhellowilla.co\u002F\"\u003EWILLA\u003C\u002Fa\u003E).\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"9461d3b8-d18b-44e0-a215-a7ef7e13abd7\" data-size=\"medium\" data-float=\"right\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: James Weston\" data-image-alt-text=\"caroline-ramade-headshot-resizedjpg\" data-image-filename=\"caroline-ramade-headshot-resizedjpg.jpg\" data-image-date-created=\"2022\u002F08\u002F23\" data-image-width=\"4016\" data-image-height=\"6016\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EShe noticed that WILLA was not like the other male-dominated incubators. \"There were 50% women, it was a really inclusive place, so we had gender balance, but it was also diverse in terms of age and background,\" she says. \"It was a different atmosphere, another way of operating and it inspired me.\" \u003C\u002Fp\u003E\u003Cp\u003EHaving become aware of the difficulties that female entrepreneurs and women in tech faced finding partners to work with, she created a solution. That was the start of 50inTech: \"The vision was to connect this community of female entrepreneurs and tech women to inclusive workplaces – joining two worlds that were, for me, separated.\"\u003C\u002Fp\u003E\u003Cp\u003E50inTech is, in its simplest form, a recruitment company for women in tech – but by designing and implementing tools, sharing best employer practices and raising awareness of them to foster change, Ramade is nurturing an inclusive hiring community that she believes can help to reduce the \"great resignation of women in tech\".\u003C\u002Fp\u003E\u003Cp\u003EAccenture and Girls Who Code's \u003Ca href=\"https:\u002F\u002Fwww.accenture.com\u002F_acnmedia\u002Fpdf-134\u002Faccenture-a4-gwc-report-final1.pdf\"\u003E\u003Cem\u003EResetting Tech Culture\u003C\u002Fem\u003E\u003C\u002Fa\u003E report states that an inclusive culture is \"the master key that unlocks opportunities for women who are studying and working in technology\". The study found that the main reason women leave IT is discrimination, which starts in college, where the lack of inclusive culture influences the likelihood of women taking a job in tech.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"4c875393-b6f9-475f-9d71-9e300e920a4f\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F4c875393-b6f9-475f-9d71-9e300e920a4f\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EA 50inTech survey showed that work-life balance, equal pay, fair career path and anti-discrimination actions are key employment criteria for women. In response, Ramade launched the \u003Ca href=\"https:\u002F\u002F50intech.com\u002Fgenderscore\"\u003EGender Score Tool\u003C\u002Fa\u003E, a voluntary, free-to-use evaluation system that enables companies to assess their progress against these four criteria transparently.\u003C\u002Fp\u003E\u003Cp\u003EThe goal, explains Ramade, is to allow companies to measure their progress in gender inclusion and identify actions that promote diversity.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhen-it-comes-to-tackling-diversity-in-tech-employers-have-set-themselves-up-to-fail\u002F\" target=\"_blank\"\u003EWhen it comes to tackling diversity in tech, employers have set themselves up to fail\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ECompanies can assess themselves on each element and are given a badge with their overall score: Observer 0-24, Discoverer 25-40, Achiever 41-60, Pacemaker 61-80, Pioneer 81-100. \u003C\u002Fp\u003E\u003Cp\u003ESo far over 70 companies have joined the system. Companies don't need to be high-performers to join: what is important is that they are collecting data, operating transparently, and pursuing progression.\u003C\u002Fp\u003E\u003Cp\u003ERamade admits her company's own score of 59 needs to be improved and shares her frustration at how her startup is still small and not in a position to make the advancements or progress she would like. \"I'm conscious of our imperfection,\" she says.\u003C\u002Fp\u003E\u003Cp\u003ESome of 50inTech's top scorers include refurbished devices platform \u003Ca href=\"http:\u002F\u002Fwww.backmarket.fr\"\u003EBackMarket\u003C\u002Fa\u003E with 79, \u003Ca href=\"https:\u002F\u002Fmabanque.bnpparibas\u002F\"\u003EBNP Paribas\u003C\u002Fa\u003E at 83, \u003Ca href=\"https:\u002F\u002Fwww.blablacar.fr\u002F\"\u003EBlaBlaCar\u003C\u002Fa\u003E at 76, and \u003Ca href=\"https:\u002F\u002Fopenclassrooms.com\u002Fen\u002F\"\u003EOpenClassrooms\u003C\u002Fa\u003E at 78. Through the Tech Changer Club – 50 in Tech's peer-to-peer mentoring system that Ramade spearheaded to inspire change through sharing best practices – she was able to learn more about OpenClassrooms' pioneering policies.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"ee8b1e52-b642-4c69-8db8-06b452ed45b4\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: 50inTech\" data-image-alt-text=\"screenshot-2022-08-02-at-17-51-53.png\" data-image-filename=\"screenshot-2022-08-02-at-17-51-53.png\" data-image-date-created=\"2022\u002F08\u002F02\" data-image-width=\"1346\" data-image-height=\"890\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EHighlights include: employees not being blocked for promotion or salary increases after leave; days off to provide care for relatives or children; daycare financing support; unlimited holidays; and – the most radical – a €1,000 bonus for any employee taking 15 consecutive days off, to \"underline the need to rest and disconnect at least once a year\".\u003C\u002Fp\u003E\u003Cp\u003EBNP Paribas' policies are another positive example of inclusivity. Currently with 32% of women in IT, the banking company is aiming for 37% by 2024. There is also an emphasis on \"life balance after parenthood\", where employees create an action plan based on a healthy personal and professional balance. Days off to care for a relative are given and 80% of the staff get childcare assistance.\u003C\u002Fp\u003E\u003Cp\u003ERetaining women in tech becomes even more crucial in the light of the future skills shortage, which Ramade says requires thoughtful change and a \"massive investment in education\". \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmicrosoft-theres-a-critical-shortage-of-women-in-cybersecurity-and-we-need-to-do-something-about-it\u002F\" target=\"_blank\"\u003EThere's a critical shortage of women in cybersecurity, and we need to do something about it\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAt science and developer bootcamps, around 40% of women are looking to change career and move into tech, says Ramade. \"These 'career change' women are 30-35 years old and hear that tech is a world with many jobs, where you can make money.\" \u003C\u002Fp\u003E\u003Cp\u003EHowever, while this is a \"unique opportunity\", the reality for many women joining tech at this stage means working a full-time job while studying at the same time as managing a family – and that's if they can even find a company to hire them.\u003C\u002Fp\u003E\u003Cp\u003EAn education shift that Ramade does see working are the introduction of models, such as the \u003Ca href=\"https:\u002F\u002Fwww.holbertonschool-france.com\u002F\"\u003EHolberton School\u003C\u002Fa\u003E, which has come over to France from \u003Ca href=\"https:\u002F\u002Fwww.holbertonschool.com\u002F\"\u003ESilcon Valley\u003C\u002Fa\u003E. Holberton trains students up in subjects such as computer science, machine learning, algorithms, software engineering, and front- and back-end web development. The emphasis is on project-based learning rather than teacher-led lessons.\u003C\u002Fp\u003E\u003Cp\u003EWomen seeking education in this field are also \u003Ca href=\"https:\u002F\u002F42.fr\u002F\"\u003Eturning to coding schools like 42\u003C\u002Fa\u003E for its inclusivity. However, as the average age is 24 years old and study takes between three and five years, it's a solution that doesn't easily work for the \"career change\" women.\u003C\u002Fp\u003E\u003Cp\u003E\"We need to have something in between because many women are jumping into debt,\" says Ramade. \"We also need to value soft skills, because when you've had 10 years as a business leader, then try to become a developer you have something to bring, but that's never valorised or validated.\"  \u003C\u002Fp\u003E\u003Cp\u003EAt 50 in Tech, Ramade is focusing on opening up job prospects for this emerging category of women. \"We don't have enough opportunities for them, but I'm now targeting companies that do – there are a few,\" she says.\u003C\u002Fp\u003E\u003Cp\u003E\"I really want to find a way to solve this issue because I think it is one of the answers to our future talent shortage.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"07172adc-b697-4f22-a007-86d14c1e6259\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F07172adc-b697-4f22-a007-86d14c1e6259\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-08-23 11:38:44",timezone:"UTC",updated:c,published:c},description:"From the Mayor's Office to France's first tech incubator for female leaders, Caroline Ramade has dedicated her career to tackling tech's huge issue of female retention.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"d13f9f78-594e-4e39-9e33-8d9f8ad0d81c",image:{id:"c2ef95c7-cd45-4c02-947c-e86356b7cc14",filename:"screenshot-2022-08-02-at-17-46-38.png",dateCreated:{created:c,date:"2022-08-02 16:27:36",timezone:"UTC",updated:c,published:c},alt:"a group of smiling women and men gathered around a warmly-lit room holding drinks and taking photos on their smartphones",credits:"Image: 50inTech",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F02\u002Fc2ef95c7-cd45-4c02-947c-e86356b7cc14\u002Fscreenshot-2022-08-02-at-17-46-38.png",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:1918,height:1130,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^CXO",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"as-the-great-resignation-continues-meet-the-entrepreneur-battling-to-keep-women-in-tech",startYear:c,summary:b,title:"As the Great Resignation continues, meet the entrepreneur battling to keep women in tech",topic:{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"104a6778-ec91-11e3-95d2-02911863765e",slug:"eu",name:"EU",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"57b89c3b-5b67-4357-bd53-58c9f516a044",slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"459043fb-10d8-11e4-9732-00505685119a",username:"aimeech",profileUrl:c,email:c,firstName:"Aimee",lastName:"Chanthadavong",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"fc9a5bf1-1174-11e4-9732-00505685119a",filename:"aimee-chanthadavong.jpg",dateCreated:{created:c,date:"2014-02-17 05:53:49",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F02\u002F17\u002Ffc9a5bf1-1174-11e4-9732-00505685119a\u002Faimee-chanthadavong.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Aimee Chanthadavong is a Sydney-based journalist and content producer with 10+ years of experience.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"8ee657a4-eca0-41cc-b309-bd8171337a8d\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: Westend61\u002FGETTY\" data-image-alt-text=\"digital-burnout-right-to-disconnect.jpg\" data-image-filename=\"digital-burnout-right-to-disconnect.jpg\" data-image-date-created=\"2022\u002F03\u002F16\" data-image-width=\"899\" data-image-height=\"600\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThe \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fremote-working-jobs-vs-back-to-the-office-why-techs-great-resignation-may-have-only-just-begun\u002F\"\u003EGreat Resignation\u003C\u002Fa\u003E, coupled with ongoing skills shortages and digital transformation projects, means that businesses have never been more obsessed with trying to retain their precious tech talent.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"f0af1dbb-ebc4-4965-9581-f0f59d3eb408\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Ff0af1dbb-ebc4-4965-9581-f0f59d3eb408\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EUnfortunately, while companies are working hard to keep their staff, there are tell-tale signs that tech staff are not entirely content in their current roles, with many blaming it on \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftech-workers-face-a-burnout-crisis-unless-employers-act-now\u002F\"\u003Efeeling burnt-out\u003C\u002Fa\u003E and stressed.\u003C\u002Fp\u003E\u003Cp\u003EA recent study by Mulesoft found four leading causes that contribute to these disgruntled feelings among Australian developers: learning new skills to adapt to new technologies and approaches; increasing workload and demand from other teams; the pressures of digital transformation; and difficulties of onboarding new hires quickly. \u003C\u002Fp\u003E\u003Cp\u003E\"There's recognition from the business side that the pressure is on and there's some empathy of, 'We know we're overloading you', but at the same time, the cultural divide between business teams within a company and IT…if you're on the business side, you'll just keep throwing stuff over the wall,\" Mulesoft digital transformation office VP and global field CTO Matt McLarty told ZDNet. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fworried-your-developers-will-quit-these-are-the-5-things-that-coders-say-keep-them-happy-at-work\u002F#link=%7B%22linkText%22:%22Worried%20your%20developers%20will%20quit?%20These%20are%20the%205%20things%20that%20coders%20say%20keep%20them%20happy%20at%20work%22,%22target%22:%22_blank%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fworried-your-developers-will-quit-these-are-the-5-things-that-coders-say-keep-them-happy-at-work\u002F%22,%22role%22:%22standard%22,%22absolute%22:%22%22%7D\"\u003E\u003Cstrong\u003EWorried your developers will quit? These are the 5 things that coders say keep them happy at work\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003ESimilar findings of burnout were uncovered by talent management software solutions provider Elmo. The company's recent \u003Ca href=\"https:\u002F\u002Felmosoftware.com.au\u002Fresources\u002Fresearch-reports\u002Felmo-employee-sentiment-index-australia-period-jan-mar-22\u002F\"\u003Equarterly employee sentiment index report\u003C\u002Fa\u003E, which captured how over 1,000 Australians feel about their jobs and their workplace, found burnout hit the highest levels at 46% between January and March 2022 -- up 34% compared to the corresponding quarterly report two years ago, before the COVID-19 pandemic. \u003C\u002Fp\u003E\u003Cp\u003EThe study found that about a third of workers are overwhelmed with the amount of work they have to do, while almost a quarter have taken on more responsibility at work. \u003C\u002Fp\u003E\u003Cp\u003EElmo CEO Danny Lessem highlighted the importance of businesses listening to staff. \u003C\u002Fp\u003E\u003Cp\u003E\"It's really a question of really, really looking after your people, speaking to your people, and listening to them, and just to remember in the world of tech, people do what they do because they're passionate about it,\" he said.\u003C\u002Fp\u003E\u003Cp\u003E\"This is the thing; you've got to ensure that you fill that passion as well. People want to learn, they want to contribute, and they want it to be sustainable – it's not just cutting code, it's not what people want.\" \u003C\u002Fp\u003E\u003Cp\u003EInterestingly, Lessem said the study showed that, of the total who were feeling burnt out, 57% were generation Z versus 21% who were baby boomers.\u003C\u002Fp\u003E\u003Cp\u003E\"I'm not suggesting that baby boomers are tough as nails, but it's the changing perceptions of what employees are looking for in the workplace. Younger people have got much more complex needs in the workplace in terms of what excels them and what burns them out,\" he said.\u003C\u002Fp\u003E\u003Cp\u003E\"I think that employers need to be cognisant, particularly in tech where you have more Gen Z and millennials working in the sector, so they're even more acutely affected by the burnout.\"\u003C\u002Fp\u003E\u003Ch3\u003EEasing the burden\u003C\u002Fh3\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"ab643a34-a6bc-4202-a90d-dbe501712bdf\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fab643a34-a6bc-4202-a90d-dbe501712bdf\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EFor McLarty, part of the solution to alleviate the pressure and stress is to distribute the workload across the business by enabling employees outside of IT to integrate apps and data for themselves, noting that the move could also help accelerate transformation projects.\u003C\u002Fp\u003E\u003Cp\u003E\"It's really about restructuring your whole organisation around digital business, so part of that is thinking about how do you get the business and IT teams closer together,\" he said. \u003C\u002Fp\u003E\u003Cp\u003E\"What we're finding is sometimes that pattern is emerging, without necessarily being intentional…where tech teams are popping up all over the business and that convergence is happening.\"\u003C\u002Fp\u003E\u003Cp\u003EAs McLarty puts it, some of the biggest shifts in history did not rely solely on a single team to make it successful, and digital transformation projects are no different. \u003C\u002Fp\u003E\u003Cp\u003E\"I look back in history and when businesses went through these big shifts like moving from steam power to electricity, but also thinking about automotive production, mass production, it could never could have got to the levels that it did in the twentieth century without this division of labour and being able to mainstream the work,\" he said.\u003C\u002Fp\u003E\u003Cp\u003E\"I've always felt like this is just a big problem in the software industry, is we're always biasing towards those coders, and so more and more falls on their shoulders, and they get stressed and move around.\"\u003C\u002Fp\u003E\u003Cp\u003EStephen Street, technology evangelist at Tableau, agreed that a skill such as data literacy, for instance, is something that can be shared with employees across the business, so that IT teams can concentrate on more meaningful work rather than just keeping the lights on for the business.\u003C\u002Fp\u003E\u003Cp\u003E\"If you can set up a platform which allows most people in the business to answer their own questions, then you no longer have to rely on key individuals to answer those queries, and what that does is, yes, it does remove some of that burden from them, but it also ensures those individuals aren't the ones consistently asked for answers,\" he said. \u003C\u002Fp\u003E\u003Cp\u003E\"It means they're no longer doing repetitive work…but now they're working on more valuable aspects of the business, so that they feel they're contributing in a much more valued way.\" \u003C\u002Fp\u003E\u003Ch3\u003EEmpowering the business\u003C\u002Fh3\u003E\u003Cp\u003EFinance giant NAB is one company that has recognised the importance of boosting its skills base as part of its digital transformation journey. \u003C\u002Fp\u003E\u003Cp\u003EIn 2018, the company set up its \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fnabs-cloud-guild-giving-in-house-aws-training-to-combat-skills-shortage\u002F\"\u003Ein-house Cloud Guild\u003C\u002Fa\u003E to provide Amazon Web Services skills training to its entire business – from beginners to developers. Since launch, NAB has trained over 7,000 employees with cloud-computing skills and delivered over 2,700 cloud certifications, which the bank claims is one of the highest levels in the southern hemisphere. \u003C\u002Fp\u003E\u003Cp\u003E\"Our efforts to provide ongoing training and development play a significant role, not only to close that digital divide, but also to ensure that our people are doing meaningful, fulfilling work that is sustainable for the digital future,\" said NAB personal banking executive CIO, Ana Cammaroto.\u003C\u002Fp\u003E\u003Cp\u003E\"Cloud computing is clearly becoming the dominant technology platform and our people need and want to have the relevant skills to deliver for our customers. On the flip side, customers are increasingly demanding seamless digital experiences, so providing these skills will develop and diversify our people while enabling them to build great tech.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwant-to-get-ahead-at-work-try-using-this-often-underrated-skill\u002F#link=%7B%22linkText%22:%22Want%20to%20get%20ahead%20at%20work?%20Try%20using%20this%20often%20underrated%20skill%22,%22target%22:%22_blank%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwant-to-get-ahead-at-work-try-using-this-often-underrated-skill\u002F%22,%22role%22:%22standard%22,%22absolute%22:%22%22%7D\"\u003E\u003Cstrong\u003EWant to get ahead at work? Try using this often underrated skill\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EAccording to Cammaroto, the competition for talent is so fierce these days, especially with tech and digital roles, it was necessary for the bank to continue to provide training and development, even for those who are already working in the field. \u003C\u002Fp\u003E\u003Cp\u003E\"In addition to internally run programs, engineers at NAB have access to almost all major external digital-learning platforms so they can complement their NAB development journey with self-paced courses from industry-recognised companies,\" she said.\u003C\u002Fp\u003E\u003Cp\u003E\"So while we're seeing demand for skills increase, at the same time we're seeing record numbers of colleagues opting in to new training – there is a clear thirst for knowledge from our engineers. \u003C\u002Fp\u003E\u003Cp\u003E\"We're also seeing increasing participation outside of traditional tech roles who are looking to join a career in tech – a trend that we're accommodating through a number of initiatives including our 'Return to Work' program. This IT-focused program encourages people who have had a two-year or longer career hiatus to return to the workforce and leverage our learning and development offerings to upskill or even retrain.\"\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003ERead more from this special report: Tech skills - Upgrade your job\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fif-you-want-to-make-it-big-in-tech-these-non-tech-skills-are-essential\u002F#link=%7B%22linkText%22:%22Software%20skills%20will%20get%20you%20far,%20but%20you%20don't%20have%20to%20be%20a%20coder%20to%20make%20it%20big%20in%20tech%22,%22target%22:%22_blank%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fif-you-want-to-make-it-big-in-tech-these-non-tech-skills-are-essential\u002F%22,%22role%22:%22standard%22,%22absolute%22:%22%22%7D\"\u003E\u003Cstrong\u003ESoftware skills will get you far, but you don't have to be a coder to make it big in tech\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cstrong\u003E \u003C\u002Fstrong\u003E\u003Cbr\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fi-used-to-run-a-pub-now-i-work-in-tech-career-changers-on-why-they-made-the-switch-to-it\u002F#link=%7B%22linkText%22:%22'I%20used%20to%20run%20a%20pub,%20now%20I%20work%20in%20tech'.%20Career%20changers%20on%20why%20they%20made%20the%20switch%20to%20IT%22,%22target%22:%22_blank%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fi-used-to-run-a-pub-now-i-work-in-tech-career-changers-on-why-they-made-the-switch-to-it\u002F%22,%22role%22:%22standard%22,%22absolute%22:%22%22%7D\"\u003E\u003Cstrong\u003E'I used to run a pub, now I work in tech'. Career changers on why they made the switch to IT\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cstrong\u003E \u003C\u002Fstrong\u003E\u003Cbr\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fhow-to-get-promoted-five-ways-to-climb-the-ladder-and-have-a-successful-career\u002F#link=%7B%22linkText%22:%22How%20to%20get%20promoted:%20Five%20ways%20to%20climb%20the%20ladder%20and%20have%20a%20successful%20career%22,%22target%22:%22_blank%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fhow-to-get-promoted-five-ways-to-climb-the-ladder-and-have-a-successful-career\u002F%22,%22role%22:%22standard%22,%22absolute%22:%22%22%7D\"\u003E\u003Cstrong\u003EHow to get promoted: Five ways to climb the ladder and have a successful career\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cstrong\u003E \u003C\u002Fstrong\u003E\u003Cbr\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fupgrade-your-job\u002F#link=%7B%22linkText%22:%22Upgrade%20your%20job:%205%20ways%20to%20get%20that%20career%20boost%22,%22target%22:%22_blank%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fupgrade-your-job\u002F%22,%22role%22:%22standard%22,%22absolute%22:%22%22%7D\"\u003E\u003Cstrong\u003EUpgrade your job: 5 ways to get that career boost\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cstrong\u003E \u003C\u002Fstrong\u003E\u003Cbr\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fwant-a-happy-team-at-work-make-sure-you-dont-forget-this-vital-ingredient\u002F#link=%7B%22linkText%22:%22Want%20a%20happy%20team%20at%20work?%20Make%20sure%20you%20don't%20forget%20this%20vital%20ingredient%22,%22target%22:%22_blank%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fwant-a-happy-team-at-work-make-sure-you-dont-forget-this-vital-ingredient\u002F%22,%22role%22:%22standard%22,%22absolute%22:%22%22%7D\"\u003E\u003Cstrong\u003EWant a happy team at work? Make sure you don't forget this vital ingredient\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cstrong\u003E \u003Cbr\u003E\u003C\u002Fstrong\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-05-05 12:52:00",timezone:"UTC",updated:c,published:c},description:"Tech teams have long been burdened with the responsibility of carrying their company through digital transformation projects. Now it's time to the share load with the rest of the business.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"daaf809c-c028-4a4a-aa0a-8a143af893f8",image:{id:"8ee657a4-eca0-41cc-b309-bd8171337a8d",filename:"digital-burnout-right-to-disconnect.jpg",dateCreated:{created:c,date:"2022-03-16 11:38:30",timezone:"UTC",updated:c,published:c},alt:"Two steps authentication. Verification code message on smartphone.",credits:"Getty Images",caption:"\u003Cp\u003ERemote working has made it harder for us to switch off from work\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F03\u002F16\u002F8ee657a4-eca0-41cc-b309-bd8171337a8d\u002Fdigital-burnout-right-to-disconnect.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:899,height:600,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Education^Professional Development",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"developers-are-facing-burnout-heres-how-companies-are-trying-to-fix-it",startYear:c,summary:b,title:"Developers are facing burnout. Here's how companies are trying to fix it",topic:{id:"926460b5-b4e9-464e-859e-278dd409a3a7",slug:"professional-development",name:"Professional Development",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"926460b5-b4e9-464e-859e-278dd409a3a7",slug:"professional-development",name:"Professional Development",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"926c7fe3-bac7-46e3-b421-bf633d90ee73",slug:"productivity",name:"Productivity",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"db604b19-7e36-41f3-a143-6be5fe825325",username:"owenhughes",profileUrl:c,email:c,firstName:"Owen",lastName:"Hughes",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"1d752f5d-5fb9-459d-b734-266c6c962d5f",filename:"owen-hughes.jpg",dateCreated:{created:c,date:"2022-08-05 14:30:36",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002F1d752f5d-5fb9-459d-b734-266c6c962d5f\u002Fowen-hughes.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Owen is a senior editor at ZDNET. Based in London, UK, Owen covers software development, IT workforce trends and the evolution of tech and work. He also handles features for ZDNET's European contributors. Owen has previously written for titles including TechRepublic, Newsweek, Mobile Europe and TechRadar.",profile:c,title:"Senior Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"ae5ff5ba-f709-422f-a2da-6c71a0abe6df\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: Getty\" data-image-alt-text=\"security-team-develops-engineers-tech-workers-collaboration\" data-image-filename=\"security-team-develops-engineers-tech-workers-collaboration.jpg\" data-image-date-created=\"2022\u002F07\u002F14\" data-image-width=\"2119\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EWhile more companies are investing in beefing up their IT security, most cybersecurity practices are still reactive in their nature, relying on software tools to identify when a breach has happened – or been attempted – and then responding accordingly.\u003C\u002Fp\u003E\u003Cp\u003EBut as \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthese-are-the-cybersecurity-threats-of-tomorrow-that-you-should-be-thinking-about-today\u002F#link={%22linkText%22:%22These%20are%20the%20cybersecurity%20threats%20of%20tomorrow%20that%20you%20should%20be%20thinking%20about%20today%22,%22target%22:%22_blank%22,%22href%22:%22https:\u002Fwww.zdnet.com\u002Farticle\u002Fthese-are-the-cybersecurity-threats-of-tomorrow-that-you-should-be-thinking-about-today\u002F\" target=\"_blank\"\u003Ecyberattacks continue to increase in frequency and sophistication\u003C\u002Fa\u003E, it is clear that businesses need to take a more proactive approach to countering cybersecurity threats. Ethical hackers are being sought out to help businesses identify potential threats and weaknesses in their networks before an attack can occur, effectively working against cyber criminals to beat them at their own game.\u003C\u002Fp\u003E\u003Cp\u003E\"No matter how much budget you devote to cybersecurity tooling alone, you need a human element,\" says Haris Pylarinos, CEO of ethical hacker training platform, Hack the Box.\u003C\u002Fp\u003E\u003Cp\u003EPylarinos, a former ethical hacker and pen-tester with over 15 years of experience in IT and cybersecurity, argues that typical approaches to cybersecurity are limited in that they aren't reflective of the \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthese-are-the-biggest-cybersecurity-threats-make-sure-you-arent-ignoring-them\u002F\" target=\"_blank\"\u003Emethods and techniques hackers use for cyberattacks\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"f0af1dbb-ebc4-4965-9581-f0f59d3eb408\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Ff0af1dbb-ebc4-4965-9581-f0f59d3eb408\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EHe firmly believes that the best defence is a strong offence. \"You have to think and act like the attacker in order to find all the ways, no matter how creative they are, of gaining unauthorized access to your systems,\" he tells ZDNet.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbrazen-crooks-are-now-posing-as-cybersecurity-companies-to-trick-you-into-installing-malware\u002F\" target=\"_blank\"\u003EBrazen crooks are now posing as cybersecurity companies to trick you into installing malware\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAccording to \u003Ca href=\"https:\u002F\u002Fwww.fortinet.com\u002Fcn\u002Fcorporate\u002Fabout-us\u002Fnewsroom\u002Fpress-releases\u002F2022\u002Ffortinet-2022-cybersecurity-skills-gap-survey\" target=\"_blank\"\u003Ea recent study\u003C\u002Fa\u003E, 80% of data breaches can be attributed to \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcybersecurity-skills-surpass-cloud-skills-as-this-years-training-priority-if-professionals-can-find-the-time\u002F\" target=\"_blank\"\u003Ea shortage of cybersecurity skills\u003C\u002Fa\u003E in the working population. \u003C\u002Fp\u003E\u003Cp\u003EWhile cybersecurity training programmes can improve \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fonline-security-101-how-to-protect-your-privacy-from-hackers-spies-and-the-government\u002F\" target=\"_blank\"\u003Eorganizational awareness of and resilience to cyberattacks\u003C\u002Fa\u003E, they do not typically provide the sort of hands-on experience that allows security teams to get into the mind of adversaries, says Pylarinos, or dedicate time to stress-testing corporate networks for flaws that could be exploited by hackers.\u003C\u002Fp\u003E\u003Cp\u003EThat's where ethical hackers come into the picture. \"They are mimicking this behaviour, they are finding those holes that no tool is able to find,\" he says.\u003C\u002Fp\u003E\u003Cp\u003EPublic sector bodies are also beginning to recognize the value of ethical hacking. In May 2022, the UK Government Cabinet office \u003Ca href=\"https:\u002F\u002Fwww.civilservicejobs.service.gov.uk\u002Fcsr\u002Fjobs.cgi?jcode=1780856\" target=\"_blank\"\u003Eput out a job ad for a senior ethical hacker\u003C\u002Fa\u003E to help deliver penetration testing and red-teaming capabilities for the government, and take responsibility for \"simulating offensive cyber tools and techniques.\"\u003C\u002Fp\u003E\u003Cp\u003E\"I presume, like most organisations, they recognise the critical need to adopt a hacking mindset in today's high-threat environment,\" Pylarinos offers. \"That's the only way to stay ahead of the criminals and it's to be welcomed.\"\u003C\u002Fp\u003E\u003Cp\u003EDespite this, the profession remains something of a niche. The closest thing most organizations have to ethical hackers are penetration testers (pen testers), whose job is to probe specific parts of a company's IT environment to uncover and disclose any vulnerabilities.\u003C\u002Fp\u003E\u003Cp\u003EIn reality, ethical hacking comprises a much broader role. They will use all the tools and techniques at their disposal to stage attacks and test weaknesses across multiple parts of the IT environment, much as a criminal hacker would. \u003C\u002Fp\u003E\u003Cp\u003E\"Generally speaking, for me, a pen tester describes what someone does – a cybersecurity professional who focuses on ways to break into networks,\" explains Pylarinos.\u003C\u002Fp\u003E\u003Cp\u003EEthical hackers needn't be cybersecurity professionals, either: \"If one developer in a team thinks like an ethical hacker, they can often spot the security vulnerabilities before they happen.\"\u003C\u002Fp\u003E\u003Cp\u003EOf course, hiring and training people to be ethical hackers remains a significant obstacle, not least because there is \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbad-news-the-cybersecurity-skills-crisis-is-about-to-get-even-worse\u002F\" target=\"_blank\"\u003Ea massive shortage of available talent\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003EAgain, Pylarinos points out that ethical hackers needn't be cybersecurity people – although they do need to be highly tech-savvy and share some of the traits that make hackers good at what they do, he says.\u003C\u002Fp\u003E\u003Cp\u003E\"Evaluation of technical skills should take priority in the recruitment process, but the good news is they're often easiest to evaluate,\" says Pylarinos.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fcomputers-tech\u002Fbest-ethical-hacking-certification\u002F\" target=\"_blank\"\u003EThe 6 best ethical hacking certifications: Hone your skills\u003C\u002Fa\u003E  \u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"This allows hiring managers to gauge hackers' knowledge of the latest exploits and attack vectors across new tech solutions and platforms being used by organizations and businesses today, such as cloud expertise.\"  \u003C\u002Fp\u003E\u003Cp\u003EAn innate curiosity for how things work – which \"signals the candidate will be able to spot vulnerabilities easily, and at speed\" – as well as soft skills like communication, influence and teamworking ability are also core traits, according to Pylarinos.\u003C\u002Fp\u003E\u003Cp\u003EThe best ethical hackers have an ability to clearly communicate and accurately express the severity of different situations, he says. \"The counsel they provide, as well as their suggestions for actionable ways to mitigate issues, requires immediate trust and buy-in from the wider team to make the difference in a fast-moving, high-pressure work environment.\"\u003C\u002Fp\u003E\u003Cp\u003ETraining people to be ethical hackers also carries unique considerations, in that it requires a safe technical environment where trainees can test out different techniques and scenarios. \"You can't just go and 'hack around',\" Pylarinos notes. \"It's illegal and you can cause damage.\"\u003C\u002Fp\u003E\u003Cp\u003ECompanies can create and build their own sandbox test machines and networks, with real-world, built-in vulnerabilities, where teams can develop their skills in a safe environment where code can be run securely – or use environments that are already available.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"6765f19d-41fe-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F6765f19d-41fe-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-07-15 15:28:58",timezone:"UTC",updated:c,published:c},description:"Unless businesses can beat hackers at their own game, cybersecurity incidents will continue to escalate in frequency and severity.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"f3a73909-6e7d-439c-8bf6-f33766510085",image:{id:"ae5ff5ba-f709-422f-a2da-6c71a0abe6df",filename:"security-team-develops-engineers-tech-workers-collaboration.jpg",dateCreated:{created:c,date:"2022-07-14 11:09:05",timezone:"UTC",updated:c,published:c},alt:"security-team-develops-engineers-tech-workers-collaboration",credits:"Getty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F07\u002F14\u002Fae5ff5ba-f709-422f-a2da-6c71a0abe6df\u002Fsecurity-team-develops-engineers-tech-workers-collaboration.jpg",cropGravity:o,crop:"2119x1191+0+88",typeName:"content_image",imageUrl:c,width:2119,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Security",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"what-is-an-ethical-hacker-why-one-of-the-most-intriguing-jobs-in-cybersecurity-could-be-a-good-bet",startYear:c,summary:b,title:"What is an ethical hacker? Why one of the most intriguing jobs in cybersecurity could be a good bet",topic:{id:"113c25b6-ec91-11e3-95d2-02911863765e",slug:"security",name:"Security",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"113c25b6-ec91-11e3-95d2-02911863765e",slug:"security",name:"Security",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"db604b19-7e36-41f3-a143-6be5fe825325",username:"owenhughes",profileUrl:c,email:c,firstName:"Owen",lastName:"Hughes",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"1d752f5d-5fb9-459d-b734-266c6c962d5f",filename:"owen-hughes.jpg",dateCreated:{created:c,date:"2022-08-05 14:30:36",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002F1d752f5d-5fb9-459d-b734-266c6c962d5f\u002Fowen-hughes.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Owen is a senior editor at ZDNET. Based in London, UK, Owen covers software development, IT workforce trends and the evolution of tech and work. He also handles features for ZDNET's European contributors. Owen has previously written for titles including TechRepublic, Newsweek, Mobile Europe and TechRadar.",profile:c,title:"Senior Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"1e191d2c-6198-4cd6-9f5a-661bfb4467c1\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: Maskot\u002FGetty\" data-image-alt-text=\"two colleagues talking to each other in front of a computer displaying various graphics and code\" data-image-filename=\"programmers-coding-at-desk-man-woman-office-training.jpg\" data-image-date-created=\"2022\u002F05\u002F20\" data-image-width=\"2120\" data-image-height=\"1193\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThe struggle to close the widening skills gaps is a perpetual source of frustration for employers.\u003C\u002Fp\u003E\u003Cp\u003EThe problem for many is that the traditional approach to filling skills gaps has become less and less effective.\u003C\u002Fp\u003E\u003Cp\u003EEvery company on the planet seems to be on a mission to build a superstar tech team, and that means developers, cloud specialists and cybersecurity professionals are being snapped up at a rate that means it's almost \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbad-news-the-cybersecurity-skills-crisis-is-about-to-get-even-worse\u002F\" target=\"_blank\"\u003Eimpossible for hiring managers to keep up\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Chr\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fremote-workers-want-new-benefits-this-is-how-employers-are-responding\u002F#link=%7B%22linkText%22:%22Remote%20workers%20want%20new%20benefits.%20This%20is%20how%20employers%20are%20responding%22,%22target%22:%22_blank%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fremote-workers-want-new-benefits-this-is-how-employers-are-responding\u002F%22,%22role%22:%22standard%22,%22absolute%22:%22%22%7D\"\u003ERemote workers want new benefits. This is how employers are responding\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003Cbr\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fremote-work-or-hybrid-why-employers-have-changed-their-minds\u002F\" target=\"_blank\"\u003ERemote work or in the office? Why the tide could turn again\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcloud-computing-heres-the-security-threat-you-should-be-most-worried-about\u002F\" target=\"_blank\"\u003E\u003Cstrong\u003ECloud computing: Here's the security threat you should be most worried about\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Chr\u003E\u003Cp\u003EThere is another approach to filling organizational skills gaps: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Frecruiting-tech-workers-is-getting-harder-but-theres-another-way-to-get-the-right-skills\u002F\" target=\"_blank\"\u003Eupskilling and retraining existing staff\u003C\u002Fa\u003E to take on more technical roles. There are two benefits to this approach: not only does it help employers patch shortages in their tech teams, but it also provides workers with the learning, development and progression opportunities that they often feel are missing when weighing up their career options.\u003C\u002Fp\u003E\u003Cp\u003EAccording to \u003Ca href=\"https:\u002F\u002Fwww.pluralsight.com\u002Fresource-center\u002Fstate-of-upskilling-2022\" target=\"_blank\"\u003EPluralsight's State of Upskilling 2022 Report,\u003C\u002Fa\u003E 40% of technologists cite a lack of room for career growth as a motivator for leaving their jobs, including opportunities to develop new skills. And yet, 87% of the 7,000 respondents surveyed said they wanted to improve their tech skills – highlighting a massive opportunity for both employers and employees.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmake-time-for-casual-collisions-six-ways-to-stay-productive-with-remote-work\u002F#link=%7B%22linkText%22:%22Six%20ways%20to%20stay%20productive%20when%20working%20remote%22,%22target%22:%22_blank%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmake-time-for-casual-collisions-six-ways-to-stay-productive-with-remote-work\u002F%22,%22role%22:%22standard%22,%22absolute%22:%22%22%7D\"\u003E\u003Cstrong\u003ESix ways to stay productive when working remote\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"Skills help people stay,\" the report reads. \"They help them thrive in their roles. And they enable you to deliver on your objectives.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"f0af1dbb-ebc4-4965-9581-f0f59d3eb408\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Ff0af1dbb-ebc4-4965-9581-f0f59d3eb408\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThe problem for employees – and by extension, employers – is that other demands often prevent employees from upskilling. Pluralsight's report found that 61% of tech workers felt too busy to dedicate time to upskilling – the biggest barrier to development identified by survey respondents.\u003C\u002Fp\u003E\u003Cp\u003EThis could be seen as another effect of the skills shortage: if teams are short-staffed, their resources are already going to be stretched trying to cover the day-to-day running of the department. On top of this, companies often claim they lack the budget and resources to properly invest in skills. Whether this argument holds water is debatable when you consider \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftech-salaries-just-hit-record-highs-but-nearly-half-of-workers-still-feel-underpaid\u002F\" target=\"_blank\"\u003Ehow much money employers are willing to throw at new hires\u003C\u002Fa\u003E, and the cost that comes with onboarding new staff and replacing those who quit.\u003C\u002Fp\u003E\u003Cp\u003ERespondents to Pluralsight's survey echoed this sentiment: 18% said that their employer emphasized hiring rather than upskilling existing talent, and the same amount cited a lack of support from their employer. Interestingly, leaders said they are even more likely to feel unsupported by their managers (27%).\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdevelopers-are-burned-out-heres-what-theyre-doing-and-not-doing-to-tackle-it\u002F#link=%7B%22linkText%22:%22Developers%20are%20burned%20out.%20Here's%20what%20they're%20doing%20to%20tackle%20it%22,%22target%22:%22_blank%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdevelopers-are-burned-out-heres-what-theyre-doing-and-not-doing-to-tackle-it\u002F%22,%22role%22:%22standard%22,%22absolute%22:%22%22%7D\"\u003E\u003Cstrong\u003EDevelopers are burned out. Here's what they're doing to tackle it\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe bottom line is that tech workers feel more comfortable than ever about changing employers, and rightly so: demand for their skills has skyrocketed in the two years since the business world embraced remote working\u003Cem\u003E, \u003C\u002Fem\u003Eleaving their financial, professional and personal prospects in better shape than ever.\u003C\u002Fp\u003E\u003Cp\u003EEmployers can and should continue to keep hiring for the skills they need, but they also need to accept that this isn't the only solution available. If leaders aren't actively assigning time for their staff to train, upskill, and get better at what they do then they're really only making a half-hearted effort to fill the gaps they so often complain about.\u003C\u002Fp\u003E\u003Ch3\u003EZDNET'S MONDAY OPENER  \u003C\u002Fh3\u003E\u003Cp\u003E\u003Cem\u003EZDNet's Monday Opener is our opening take on the week in tech, written by members of our editorial team. \u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Ch3\u003EPREVIOUSLY ON ZDNET'S MONDAY OPENER : \u003C\u002Fh3\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fremote-work-or-hybrid-why-employers-have-changed-their-minds\u002F\" target=\"_blank\"\u003ERemote work or in the office? Why the tide could turn again\u003C\u002Fa\u003E\u003Cbr\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-four-day-week-will-solve-some-works-biggest-problems-but-only-if-companies-can-adapt\u002F\"\u003EThe four-day week will solve some of work's biggest problems - but only if companies can adapt\u003C\u002Fa\u003E\u003Cbr\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fremote-work-or-back-to-the-office-the-calculation-just-shifted-again\u002F\"\u003ERemote work or back to the office? The calculation just shifted again\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhen-it-comes-to-paying-remote-workers-some-companies-are-still-getting-it-wrong\u002F\"\u003EWhen it comes to paying remote workers, some companies are still getting it wrong\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmusks-twitter-goal-of-authenticating-all-users-is-good-for-ending-bots-but-bad-for-humans\u002F\"\u003EMusk's Twitter goal of authenticating all users is good for ending bots but bad for humans\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fremote-work-or-back-to-the-office-the-government-just-picked-the-wrong-side-of-this-argument\u002F\"\u003ERemote work or back to the office? The government just picked the wrong side of this argument\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-06-19 22:00:00",timezone:"UTC",updated:c,published:c},description:"Employers continue to complain about tech skills shortages - but if they don't take a longer-term view, they'll only have themselves to blame.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"f3befe19-108f-482f-89ef-6d99792e1a78",image:{id:"1e191d2c-6198-4cd6-9f5a-661bfb4467c1",filename:"programmers-coding-at-desk-man-woman-office-training.jpg",dateCreated:{created:c,date:"2022-05-20 09:59:53",timezone:"UTC",updated:c,published:c},alt:"two colleagues talking to each other in front of a computer displaying various graphics and code",credits:"Image: Maskot\u002F Getty",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F05\u002F20\u002F1e191d2c-6198-4cd6-9f5a-661bfb4467c1\u002Fprogrammers-coding-at-desk-man-woman-office-training.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2120,height:1193,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Education^Professional Development",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"the-great-resignation-continues-theres-an-obvious-fix-but-many-bosses-arent-interested",startYear:c,summary:b,title:"The Great Resignation continues. There's an obvious fix, but many bosses aren't interested",topic:{id:"926460b5-b4e9-464e-859e-278dd409a3a7",slug:"professional-development",name:"Professional Development",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"926460b5-b4e9-464e-859e-278dd409a3a7",slug:"professional-development",name:"Professional Development",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"db604b19-7e36-41f3-a143-6be5fe825325",username:"owenhughes",profileUrl:c,email:c,firstName:"Owen",lastName:"Hughes",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"1d752f5d-5fb9-459d-b734-266c6c962d5f",filename:"owen-hughes.jpg",dateCreated:{created:c,date:"2022-08-05 14:30:36",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002F1d752f5d-5fb9-459d-b734-266c6c962d5f\u002Fowen-hughes.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Owen is a senior editor at ZDNET. Based in London, UK, Owen covers software development, IT workforce trends and the evolution of tech and work. He also handles features for ZDNET's European contributors. Owen has previously written for titles including TechRepublic, Newsweek, Mobile Europe and TechRadar.",profile:c,title:"Senior Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"da910b5f-8196-4d77-9d97-13cc68de3673\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: Getty\" data-image-alt-text=\"tech-workers-office-developers-desk-collaboration.jpg\" data-image-filename=\"tech-workers-office-developers-desk-collaboration.jpg\" data-image-date-created=\"2021\u002F08\u002F09\" data-image-crop=\"899x505+0+23\" data-image-width=\"899\" data-image-height=\"600\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ETech and IT workers have been reaping the benefits of a candidate-driven jobs market in recent months, with the demand for digital talent creating a seemingly limitless number of career opportunities for seasoned software professionals.\u003C\u002Fp\u003E\u003Cp\u003EBut brewing beneath the surface are signs that the party could be coming to an end. As business leaders brace for surging inflation and higher costs, hiring and salary freezes are likely to follow – leaving emboldened tech workers feeling markedly less buoyant, and perhaps with less \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fwant-flexible-working-or-better-benefits-heres-how-to-negotiate-with-your-boss\u002F\" target=\"_blank\"\u003Eoptions in job negotiations\u003C\u002Fa\u003E than they have recently become accustomed to.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"ab643a34-a6bc-4202-a90d-dbe501712bdf\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fab643a34-a6bc-4202-a90d-dbe501712bdf\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EUntil now, the tech industry has largely sailed through the economic turbulence that has impacted other industries. Remote working and an urgency to put everything on the cloud or in an app – significantly accelerated by the pandemic – has created fierce \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftech-jobs-these-are-the-10-most-in-demand-developer-cybersecurity-and-cloud-roles\u002F\" target=\"_blank\"\u003Edemand for those who can create, migrate, and secure software\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fremote-working-jobs-for-developers-might-already-be-declining-thats-a-big-gamble-for-employers\u002F\" target=\"_blank\"\u003EFewer remote jobs for developers are being advertised as companies rethink hiring plans\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EHowever, tech leaders are bracing for tough times ahead. According to recent data by CW Jobs, 85% of IT decision makers expect their organization to be impacted by the cost of doing business – including hiring freezes (21%) and pay freezes (20%). We're already seeing this play out, with Tesla, Uber and Netflix amongst the big names to have announced hiring freezes or layoffs in recent weeks. Meanwhile, Microsoft, Coinbase and Meta have all put dampeners on recruiting.\u003C\u002Fp\u003E\u003Cp\u003EIf tech workers are concerned about this ongoing tightening of belts, they aren't showing it: the same CW Jobs report found that tech professionals remain confident enough in the industry that 57% expect a pay rise in the next year.\u003C\u002Fp\u003E\u003Cp\u003EHiring freezes and layoffs don't seem to have had much impact on worker mobility, either: just 24% of professionals surveyed by CW Jobs say they plan to stay in their current role for the next 12 months. This is down from 29% in 2021. Clearly, tech workers feel no pressure to hunker down for the approaching storm – a storm just 44% of IT leaders feel confident about weathering.\u003C\u002Fp\u003E\u003Cp\u003EThis poses the question: is it time for tech workers to take a reality check? The post-pandemic jobs boom was bound to slow eventually, and it's difficult to see how tech workers will continue being \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftech-jobs-these-are-the-highest-paying-roles-and-heres-where-to-find-them\u002F\" target=\"_blank\"\u003Eable to negotiate such huge salaries\u003C\u002Fa\u003E when companies are looking for ways to cut costs.\u003C\u002Fp\u003E\u003Cp\u003EAnd if companies start clamping down on big bumps in salaries, what's next? Could flexible working find itself in the firing line as the tech jobs market tightens and the balance of power slips back in favour of employers?\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftech-salaries-just-hit-record-highs-but-nearly-half-of-workers-still-feel-underpaid\u002F\" target=\"_blank\"\u003ETech salaries just hit record highs. So why do IT staff still feel underpaid?\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EFor the time being at least, tech workers have little to worry about. \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdemand-for-software-developers-is-still-red-hot-as-job-postings-boom\u002F\" target=\"_blank\"\u003EHiring activity in the industry remains strong\u003C\u002Fa\u003E, particularly for those with the skills that continue to prove so hard to source – cybersecurity and software development amongst the most prominent. Still, the good times can't last forever, and as business leaders move to protect their bottom lines, job-hopping tech workers will have to decide whether it's better to stick or twist. \u003C\u002Fp\u003E\u003Ch3\u003EZDNET'S MONDAY OPENER  \u003C\u002Fh3\u003E\u003Cp\u003E\u003Cem\u003EZDNet's Monday Opener is our opening take on the week in tech, written by members of our editorial team. \u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Ch3\u003EPREVIOUSLY ON ZDNET'S MONDAY OPENER : \u003C\u002Fh3\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Flove-it-or-loath-it-gen-zers-are-driving-the-push-to-work-in-the-office\u002F\" target=\"_blank\"\u003ELove it or loath it, Gen Zers are driving the push to work in the office\u003C\u002Fa\u003E\u003Cbr\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fremote-working-vs-back-to-the-office-benefits-are-clear-but-there-could-be-trouble-ahead-for-some\u002F\"\u003ERemote working vs back to the office: Benefits are clear, but there could be trouble ahead for some\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fthe-great-resignation-continues-theres-an-obvious-fix-but-many-bosses-arent-interested\u002F\"\u003EThe Great Resignation continues. There's an obvious fix, but many bosses aren't interested\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-four-day-week-will-solve-some-works-biggest-problems-but-only-if-companies-can-adapt\u002F\"\u003EThe four-day week will solve some of work's biggest problems - but only if companies can adapt\u003C\u002Fa\u003E\u003Cbr\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fremote-work-or-back-to-the-office-the-calculation-just-shifted-again\u002F\"\u003ERemote work or back to the office? The calculation just shifted again\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhen-it-comes-to-paying-remote-workers-some-companies-are-still-getting-it-wrong\u002F\"\u003EWhen it comes to paying remote workers, some companies are still getting it wrong\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fremote-working-vs-back-to-the-office-benefits-are-clear-but-there-could-be-trouble-ahead-for-some\u002F\" target=\"_blank\"\u003ERemote-working jobs vs back to the office: Why tech's Great Resignation may have only just begun\u003C\u002Fa\u003E\u003Cbr\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-07-10 22:00:00",timezone:"UTC",updated:c,published:c},description:"There are signs the tech jobs boom is beginning to cool. But for the most part, tech professionals remain unfazed.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"cd1a4f1d-1e14-4782-81a0-43fda88e3672",image:{id:"da910b5f-8196-4d77-9d97-13cc68de3673",filename:"tech-workers-office-developers-desk-collaboration.jpg",dateCreated:{created:c,date:"2021-08-09 15:41:19",timezone:"UTC",updated:c,published:c},alt:"tech-workers-office-developers-desk-collaboration.jpg",credits:"Image: Getty\u002F 10'000 Hours",caption:"\u003Cp\u003EDemand for tech workers is greatly outstripping supply following a spike in tech investment in the past 18 months.\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2021\u002F08\u002F09\u002Fda910b5f-8196-4d77-9d97-13cc68de3673\u002Ftech-workers-office-developers-desk-collaboration.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:899,height:600,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Education^Professional Development",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"as-hiring-freezes-and-layoffs-hit-is-the-bubble-about-to-burst-for-tech-workers",startYear:c,summary:b,title:"As hiring freezes and layoffs hit, is the bubble about to burst for tech workers?",topic:{id:"926460b5-b4e9-464e-859e-278dd409a3a7",slug:"professional-development",name:"Professional Development",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"926460b5-b4e9-464e-859e-278dd409a3a7",slug:"professional-development",name:"Professional Development",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"649978f8-ed84-4cd9-bad2-2fa1cd25f460",username:"ganadiotis",profileUrl:c,email:c,firstName:"George",lastName:"Anadiotis",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"83b9c200-9470-43e7-8a3e-7a824bfa8e3c",filename:"georgios-anadiotis-author.jpg",dateCreated:{created:c,date:"2016-06-27 18:32:07",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2016\u002F06\u002F27\u002F83b9c200-9470-43e7-8a3e-7a824bfa8e3c\u002Fgeorgios-anadiotis-author.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"George's got tech, data, and media, and he's not afraid to use them. Coming from an IT background, he's had the chance to learn to play many instruments on the way to becoming a one-man band and an orchestrator: being a Gigaom analyst, serving Fortune 500, startups and NGOs as a consultant, building and managing projects, products and teams of all sizes and shapes, and getting involved in award-winning research among others. George runs Linked Data Orchestration: http:\u002F\u002Flinkeddataorchestration.com",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"95711752-ec77-44fc-8dc0-70aa6204d707\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Shutterstock\" data-image-alt-text=\"data-science-shutterstock-1081970570.jpg\" data-image-filename=\"data-science-shutterstock-1081970570.jpg\" data-image-date-created=\"2021\u002F07\u002F16\" data-image-width=\"1600\" data-image-height=\"1069\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EBeing a data scientist was supposed to be \"the sexiest job of the 21st century\". Whether the \u003Ca href=\"https:\u002F\u002Fhbr.org\u002F2012\u002F10\u002Fdata-scientist-the-sexiest-job-of-the-21st-century\" target=\"_blank\"\u003Efamous \u003Cem\u003EHarvard Business Review\u003C\u002Fem\u003E aphorism of 2012\u003C\u002Fa\u003E holds water is somewhat subjective, depending on how you interpret \"sexy\". However, the data around data scientists, as well as related data engineering and data analyst roles, are starting to ring alarms.\u003C\u002Fp\u003E\u003Cp\u003EThe subjective part about HBR's aphorism is whether you actually enjoy finding and cleaning up data, building and debugging data pipelines and integration code, as well as building and improving machine learning models. That list of tasks, in that order, is what data scientists spend most of their time on.\u003C\u002Fp\u003E\u003Cp\u003ESome people are genuinely attracted to data-centered careers by the job description; the growth in demand and salaries more attracts others. While the \u003Ca href=\"https:\u002F\u002Ftowardsdatascience.com\u002Fthe-dark-side-of-the-sexiest-job-of-the-21st-century-fd9c46bf4cae\" target=\"_blank\"\u003Edark sides of the job description\u003C\u002Fa\u003E itself are not unknown, the growth and salaries part was not disputed much. That, however, may be changing: data scientist roles are still in demand but are not immune to market turmoil.\u003C\u002Fp\u003E\u003Ch2\u003EMixed signals\u003C\u002Fh2\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"9c3a2157-3446-4fce-8d01-dfb755929eba\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F9c3a2157-3446-4fce-8d01-dfb755929eba\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EAt the beginning of 2022, the first sign that something may be changing became apparent. As an \u003Ca href=\"https:\u002F\u002Fspectrum.ieee.org\u002Fsoftware-engineer-salary\" target=\"_blank\"\u003EIEEE Spectrum analysis\u003C\u002Fa\u003E of data released by online recruitment firm \u003Ca href=\"https:\u002F\u002Fwww.dice.com\u002F\" target=\"_blank\"\u003EDice\u003C\u002Fa\u003E showed, in 2021, AI and machine learning salaries dropped, even though, on average, U.S. tech salaries climbed nearly 7%.\u003C\u002Fp\u003E\u003Cp\u003EOverall, 2021 was a good year for tech professionals in the United States, with the average salary up 6.9% to $104,566. However, as the IEEE Spectrum notes, competition for machine learning, natural language processing, and AI experts softened, with average salaries dropping 2.1%, 7.8%, and 8.9%, respectively.\u003C\u002Fp\u003E\u003Cp\u003EIt's the first time this has occurred in recent years, as average U.S. salaries for software engineers with expertise in machine learning, for example, jumped 22% in 2019 over 2018, then went up another 3.1% in 2020. At the same time, demand for data scientist roles does not show any signs of subsiding -- on the contrary.\u003C\u002Fp\u003E\u003Cp\u003EDeveloper recruitment platforms report seeing a sharp rise in the demand for data science-related IT skills. The latest \u003Ca href=\"https:\u002F\u002Fdevskiller.com\u002Fit-skills-report\u002F\" target=\"_blank\"\u003EIT Skills Report\u003C\u002Fa\u003E by developer screening and interview platform DevSkiller recorded a 295% increase in the number of data science-related tasks recruiters were setting for candidates in the interview process during 2021.\u003C\u002Fp\u003E\u003Cp\u003ECodinGame and CoderPad's \u003Ca href=\"https:\u002F\u002Fwww.codingame.com\u002Fwork\u002Fcodingame-coderpad-tech-hiring-survey-2022\u002F\" target=\"_blank\"\u003E2022 Tech Hiring Survey\u003C\u002Fa\u003E also identified data science as a profession for which demand greatly outstrips supply, along with DevOps and machine-learning specialists. As a result, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Femployers-are-desperate-for-data-scientists-as-demand-booms\" target=\"_blank\"\u003E\u003Cem\u003EZDNet's \u003C\u002Fem\u003EOwen Hughes notes\u003C\u002Fa\u003E, employers will have to reassess both the salaries and benefits packages they offer employees if they hope to remain competitive.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"41849597-b8a4-4bb9-9c97-03db4ac3f920\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003EThe data science and AI market is sending mixed signals\u003C\u002Fp\u003E\" data-image-credit=\"George Anadiotis\" data-image-alt-text=\"stock-price.jpg\" data-image-filename=\"stock-price.jpg\" data-image-date-created=\"2018\u002F09\u002F14\" data-image-width=\"1000\" data-image-height=\"455\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EPlus, 2021 saw what came to be known as the \"\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fnew-year-new-job-the-tech-resignations-are-coming-so-get-ready\u002F\" target=\"_blank\"\u003EGreat Resignation\u003C\u002Fa\u003E\" or \"\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Flinkedins-global-green-skills-report-2022-green-skills-green-jobs-and-blind-spots\u002F\" target=\"_blank\"\u003EGreat Reshuffle\u003C\u002Fa\u003E\" -- a time when everyone is rethinking everything, including their careers. In theory, having a part of the workforce redefine their trajectory and goals and\u002For resign should increase demand and salaries -- analyses on why data scientists quit and \u003Ca href=\"https:\u002F\u002Fblogs.sas.com\u002Fcontent\u002Fhiddeninsights\u002F2022\u002F02\u002F25\u002Fdata-science-talent-strategies-for-the-great-resignation\u002F\" target=\"_blank\"\u003Ewhat employers can do to retain them\u003C\u002Fa\u003E started making the rounds.\u003C\u002Fp\u003E\u003Cp\u003EThen along came the layoffs, including layoffs of data scientist, data engineer and data analyst roles. As \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fnews\u002Fstory\u002Fis-the-tech-war-for-talent-over-4827217\u002F\" target=\"_blank\"\u003ELinkedIn's analysis of the latest round of layoffs notes\u003C\u002Fa\u003E, the tech sector's tumultuous year has been denoted by daily announcements of layoffs, hiring freezes and rescinded job offers.\u003C\u002Fp\u003E\u003Cp\u003EAbout 17,000 workers from more than 70 tech startups globally were laid off in May, a 350% jump from April. This is the most significant number of lost jobs in the sector since May 2020, at the height of the pandemic. In addition, tech giants such as \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fnews\u002Fstory\u002Fmore-layoffs-at-netflix-amid-slowdown-5332012\u002F\" target=\"_blank\"\u003ENetflix\u003C\u002Fa\u003E and \u003Ca href=\"https:\u002F\u002Ftechcrunch.com\u002F2022\u002F05\u002F24\u002Fpaypal-lay-off-bay-area-san-jose\u002F\" target=\"_blank\"\u003EPayPal\u003C\u002Fa\u003E are also shedding jobs, while \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fnews\u002Fstory\u002Fuber-puts-the-brakes-on-hiring-4785929\u002F\" target=\"_blank\"\u003EUber\u003C\u002Fa\u003E, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fnews\u002Fstory\u002Flyft-slows-hiring-prunes-budgets-5872546\u002F\" target=\"_blank\"\u003ELyft\u003C\u002Fa\u003E, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fnews\u002Fstory\u002Fsnaps-struggles-spell-tech-trouble-5867634\u002F\" target=\"_blank\"\u003ESnap\u003C\u002Fa\u003E and \u003Ca href=\"https:\u002F\u002Fwww.theverge.com\u002F2022\u002F5\u002F18\u002F23125571\u002Fmeta-hiring-freeze-commerce-messenger-kids-facebook-gaming\" target=\"_blank\"\u003EMeta\u003C\u002Fa\u003E have slowed hiring.\u003C\u002Fp\u003E\u003Cp\u003EAccording to data shared by the tech layoff tracking site \u003Ca href=\"https:\u002F\u002Flayoffs.fyi\u002F\" target=\"_blank\"\u003ELayoffs.fyi\u003C\u002Fa\u003E, layoffs range from 7% to 33% of the workforce in the companies tracked. Drilling down at company-specific data shows that those include data-oriented roles, too.\u003C\u002Fp\u003E\u003Cp\u003ELooking at data from \u003Ca href=\"https:\u002F\u002Fdocs.google.com\u002Fspreadsheets\u002Fd\u002F1QmK07gEz4rcaMLfLhnrB9vhNWcDQkLtoHlI55wmNuLE\u002Fedit#gid=1339940133\" target=\"_blank\"\u003EFinTech Klarna\u003C\u002Fa\u003E and \u003Ca href=\"https:\u002F\u002Fdocs.google.com\u002Fspreadsheets\u002Fd\u002F1syH_9d6QblvV2PRO2_7M0QlaGBMSfyzg5TP6IpE6Jjo\u002Fedit?resourcekey#gid=533572439\" target=\"_blank\"\u003Einsurance startup PolicyGenius\u003C\u002Fa\u003E layoffs, for example, shows that data scientist, data engineer and data analyst roles are affected at both junior and senior levels. In both companies, those roles amount to about 4% of the layoffs.\u003C\u002Fp\u003E\u003Ch2\u003EHigh-tech coolies coding themselves out of their jobs\u003C\u002Fh2\u003E\u003Cp\u003EWhat are we to make of those mixed signals then? Demand for data science-related tasks seems to be going on strong, but salaries are dropping, and those roles are not immune to layoffs either. Each of those signals comes with its own background and implications. Let's try to unpack them, and see what their confluence means for job seekers and employers.\u003C\u002Fp\u003E\u003Cp\u003EAs Dice chief marketing officer Michelle Marian told IEEE Spectrum, there are a variety of factors likely contributing to the decreases in machine learning and AI salaries, with one important consideration being that more technologists are learning and mastering these skill sets:\u003C\u002Fp\u003E\u003Cp\u003E\"The increases in the talent pool over time can result in employers needing to pay at least slightly less, given that the skill sets are easier to find. We have seen this occur with a range of certifications and other highly specialized technology skills\", said Marian.\u003C\u002Fp\u003E\u003Cp\u003EThat seems like a reasonable conclusion. However, for data science and machine learning, there may be something else at play, too. Data scientists and machine learning experts are not only competing against each other but also increasingly against automation. As Hong Kong-based quantitative portfolio manager Peter Yuen notes, \u003Ca href=\"https:\u002F\u002Fblog.goodaudience.com\u002Fmillion-dollar-salaries-for-ai-researchers-well-we-quants-have-seen-this-movie-before-8e7af51f6c63\" target=\"_blank\"\u003Equants have seen this all before\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003EPrompted by news of top AI researchers landing salaries in the $1 million range, Yuen writes that this \"should be more accurately interpreted as a continuation of a long trend of high-tech coolies coding themselves out of their jobs upon a backdrop of global oversupply of skilled labour\".\u003C\u002Fp\u003E\u003Cp\u003EIf three generations of quants' experience in automating financial markets are anything to go by, Yuen writes, the automation of rank-and-file AI practitioners across many industries is perhaps only a decade or so away. After that, he adds, a small group of elite AI practitioners will have made it to managerial or ownership status while the remaining are stuck in average-paid jobs tasked with monitoring and maintaining their creations.\u003C\u002Fp\u003E\u003Cp\u003EWe may already be at the initial stages in this cycle, as evidenced by developments such as \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fautoml-democratizing-and-improving-ai\u002F\" target=\"_blank\"\u003EAutoML\u003C\u002Fa\u003E and libraries of off-the-shelf machine learning models. If history is anything to go by, then what Yuen describes will probably come to pass, too, inevitably leading to questions about how displaced workers can \"move up the stack\".\u003C\u002Fp\u003E\u003Ch2\u003EThe bursting of the AI bubble\u003C\u002Fh2\u003E\u003Cp\u003EHowever, it's probably safe to assume that data science roles won't have to worry about that too much in the immediate future. After all, another \u003Ca href=\"https:\u002F\u002Fblogs.gartner.com\u002Fandrew_white\u002F2019\u002F01\u002F03\u002Four-top-data-and-analytics-predicts-for-2019\u002F\" target=\"_blank\"\u003Eoft-cited fact about data science projects is that ~80% of them still fail\u003C\u002Fa\u003E for a number of reasons. One of the most \u003Ca href=\"https:\u002F\u002Ffortune.com\u002Feducation\u002Fbusiness\u002Farticles\u002F2022\u002F02\u002F01\u002Fwhat-zillows-failed-algorithm-means-for-the-future-of-data-science\u002F\" target=\"_blank\"\u003Epublic cases of data science failure was Zillow\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003EZillow's business came to rely heavily on the data science team to build accurate predictive models for its home buying service. As it turned out, the models were not so accurate. As a result, the company's stock went down over 30% in 5 days, the CEO put a lot of blame on the data science team, and 25% of the staff got laid off.\u003C\u002Fp\u003E\u003Cp\u003EWhether or not the data science team was at fault at Zillow is up for debate. As for recent layoffs, they should probably be seen as part of a greater turn in the economy rather than a failure of data science teams per se. As Data Science Central Community Editor Kurt Cagle \u003Ca href=\"https:\u002F\u002Fwww.datasciencecentral.com\u002Fdsc-weekly-7-june-2022\u002F\" target=\"_blank\"\u003Ewrites\u003C\u002Fa\u003E, there is talk of a looming AI winter, harkening back to the period in the 1970s when funding for AI ventures dried up altogether.\u003C\u002Fp\u003E\u003Cp\u003ECagle believes that while an AI Winter is unlikely, an AI Autumn with a cooling off of an over-the-top venture capital field in the space can be expected. The AI Winter of the 1970s was largely due to the fact that the technology was not up to the task, and there was not enough digitized data to go about.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"9ea891e4-c1c4-4502-b6d0-e72bc436e64a\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003EThe dot-com bubble era may have some lessons in store for today's data science roles\u003C\u002Fp\u003E\" data-image-credit=\"George Anadiotis\" data-image-alt-text=\"soap-bubble-eme.jpg\" data-image-filename=\"soap-bubble-eme.jpg\" data-image-date-created=\"2018\u002F10\u002F30\" data-image-width=\"1280\" data-image-height=\"719\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EToday much greater compute power is available, and the amount of data is skyrocketing too. Cagle argues that the problem could be that we are approaching the limits of the currently employed neural network architectures. Cagle adds that a period in which brilliant minds can actually rest and innovate rather than simply apply established thinking would likely do the industry some good.\u003C\u002Fp\u003E\u003Cp\u003ELike many others, Cagle is pointing out \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fresisting-the-urge-to-be-impressed-and-knowing-what-we-are-talking-about-when-we-talk-about-ai\u002F\" target=\"_blank\"\u003Edeficiencies in the \"deep learning will be able to do everything\" school of thought\u003C\u002Fa\u003E. This critique seems valid, and incorporating approaches that are overlooked today could drive progress in the field. However, let's not forget that the technology side of things is not all that matters here.\u003C\u002Fp\u003E\u003Cp\u003EPerhaps recent history can offer some insights: what can the history of software development and the internet teach us? In some ways, the point where we are at now is reminiscent of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdot-com-bust-ten-years-after\u002F\" target=\"_blank\"\u003Ethe dot-com bubble era\u003C\u002Fa\u003E: increased availability of capital, excessive speculation, unrealistic expectations, and through-the-ceiling valuations. Today, we may be headed towards the bursting of the AI bubble.\u003C\u002Fp\u003E\u003Cp\u003EThat does not mean that data science roles will lose their appeal overnight or that what they do is without value. After all, software engineers are still in demand for all the progress and automation that software engineering has seen in the last few decades. But it probably means that a recalibration is due, and expectations should be managed accordingly.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-06-13 12:39:00",timezone:"UTC",updated:c,published:c},description:"Data science roles are still \"sexy\" but not immune to the job market turmoil.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"e0142956-b110-433c-8c29-840f7cb490d9",image:{id:"9ea891e4-c1c4-4502-b6d0-e72bc436e64a",filename:"soap-bubble-eme.jpg",dateCreated:{created:c,date:"2018-10-30 12:09:01",timezone:"UTC",updated:c,published:c},alt:"soap-bubble-eme.jpg",credits:b,caption:"\u003Cp\u003EThe dot-com bubble era may have some lessons in store for today's data science roles\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2018\u002F10\u002F30\u002F9ea891e4-c1c4-4502-b6d0-e72bc436e64a\u002Fsoap-bubble-eme.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:1280,height:719,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^AI & Robotics",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"the-data-science-and-ai-market-may-be-out-for-a-recalibration",startYear:c,summary:b,title:"The data science and AI market may be out for a recalibration",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"ai-robotics",name:"AI & Robotics",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"ai-robotics",name:"AI & Robotics",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"0feec2d0-ec91-11e3-95d2-02911863765e",slug:"big-data",name:"Big Data",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"5d68ddc2-d682-11e4-9a74-d4ae52e95e57",slug:"developer",name:"Developer",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"9d3e6108-0023-11e4-95d2-02911863765e",slug:"innovation",name:"Innovation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"bd9a5e3a-e4ff-4321-8c4f-7068b7f8435e\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: Shutterstock \u002F fizkes\" data-image-alt-text=\"shutterstock-1043108527.jpg\" data-image-filename=\"shutterstock-1043108527.jpg\" data-image-date-created=\"2021\u002F12\u002F15\" data-image-width=\"5616\" data-image-height=\"3744\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIt's not easy to get noticed at work, \u003Ca href=\"https:\u002F\u002Fhbr.org\u002F2021\u002F04\u002Fhow-to-get-your-big-ideas-noticed-by-the-right-people\" target=\"_blank\"\u003Esuggests Harvard Business Review\u003C\u002Fa\u003E, especially when you're towards the start of your professional career and you have limited resources and connections. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"020b30ce-e84e-4afc-8160-008a36ec9b3a\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F020b30ce-e84e-4afc-8160-008a36ec9b3a\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThe people who have the power to make big decisions often have their own beliefs and assumptions about how to do business based on what has – and has not – worked for them in the past. \u003C\u002Fp\u003E\u003Cp\u003EThis reality can mean junior staff often feel overlooked, especially in organisations where working from an office is not as common as it once was. Research suggests many workers \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fwant-a-happy-team-at-work-make-sure-you-dont-forget-this-vital-ingredient\u002F\" target=\"_blank\"\u003Efeel as if they're not empowered\u003C\u002Fa\u003E to make decisions and their roles lack purpose. The end result can be bad news for everyone: under-pressure bosses take on too many tasks thanks to a flurry of digital transformation projects, while junior members of staff start to feel ignored – and the business begins to stagnate.\u003C\u002Fp\u003E\u003Cp\u003ESo, how can professionals – who might have limited experience of how the world of work operates – prove their credentials and get noticed at work? Four business leaders give us their top tips.\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E1. Grab ownership of a project\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003ELee Cowie, CTO at Merlin Entertainments, says the best way to impress is to be prepared to take ownership for an initiative.\u003C\u002Fp\u003E\u003Cp\u003ECowie is leading a global programme of technology projects and he needs people who can help deliver a range of initiatives across Merlin's range of resorts, hotels and attractions.\u003C\u002Fp\u003E\u003Cp\u003E\"I think ownership is absolutely critical and that's what sets the really great people apart from the less good people. It's all about those individuals who really take a problem to heart, make it their own – and own it,\" he says. \u003C\u002Fp\u003E\u003Cp\u003E\"And it's OK if they struggle along the way and they ask for help. I'd much rather somebody came to me and said, 'I've got this problem and I'm really stuck. Can you help me solve it?' than somebody who says, 'That's too difficult. I'm going to wait for the next person to pick that problem up'.\" \u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E2. Be prepared to take the strain\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EIan Rabagliati, product and experience director at Eurotunnel, is another business leader who is eager for trusted team members to step up and take the initiative.\u003C\u002Fp\u003E\u003Cp\u003E\"I think that you've got so many different things and so many challenges to deal with when you're in a leadership role that it's really important to your own success that, when you ask someone to do something, that they take the initiative and deliver,\" he says.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-make-meetings-effective-and-useful-6-ways-to-get-actually-get-stuff-done\u002F\" target=\"_blank\"\u003EHow to make meetings effective and useful: 6 ways to actually get stuff done\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EBy taking on new responsibilities, professionals will prove their credentials and show they have the capabilities to lead bigger projects and teams in the longer term. Demonstrating those capabilities helps everyone, including the boss, says Rabagliati.\u003C\u002Fp\u003E\u003Cp\u003E\"I think the success of senior managers is all about the people who are around you. Ultimately, you can never do it all on your own. I think employing smart people is the best thing you can do,\" he says.\u003C\u002Fp\u003E\u003Cp\u003E\"And that's something I've always done in previous roles. Having smart people around you who can take the initiative is what impresses me. So, I'm looking for self-starters, ultimately. That takes the strain off me, too.\"\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E3. Show your integrity \u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003ELoïc Giraud, Novartis' global head of digital platform and product delivery, says the best way to impress your boss is to work with integrity. In fact, he says it's a must for being effective in all areas of work, never mind impressing those above you in the hierarchy.\u003C\u002Fp\u003E\u003Cp\u003E\"Not only with a boss, but with anyone, you must work with transparency, vulnerability and empathy. So, if you use these three factors, and you know what you're talking about, I think usually it works,\" he says. \u003C\u002Fp\u003E\u003Cp\u003EGiraud says another important factor – especially as you get promoted up the managerial ladder – is to show the people who matter that you have some great ideas and an awareness of how those will create benefits for the business. \u003C\u002Fp\u003E\u003Cp\u003E\"You need to be able to demonstrate you have a vision – where the company is going or where you're going with your team or your department. That's not necessarily about what's going to happen now, but often in two or three years, and then you can bring it back to your current objectives,\" he says.\u003C\u002Fp\u003E\u003Cp\u003E\"I'll give you an analogy that I present to my team. When you're in a theatre, you have an orchestra and a balcony – ask yourself where you are: are you in the orchestra or in the balcony? If you're in a balcony, you can look forward. If you're in the orchestra, you just execute day-to-day activities. I try to push my teams to be in the balcony more than they are in the orchestra.\"\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E4. Think on your feet\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EAnother important characteristic for successful professionals, says Cristiane Muller, digital marketing manager at Midea, is an ability to seek creative solutions to intractable challenges.\u003C\u002Fp\u003E\u003Cp\u003E\"What impresses me is when someone brings out something that is a point of view that I haven't thought of before – a different perspective on the same situation. Or when they are able to bring innovation. That's especially important – when they bring fresh ideas and new ways to go to the market.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fwant-a-happy-team-at-work-make-sure-you-dont-forget-this-vital-ingredient\u002F\" target=\"_blank\"\u003EWant a happy team at work? Make sure you don't forget this vital ingredient\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EMuller says there's often a tendency for people to stick to tried and trusted methods. She's impressed by people who are prepared to think outside the box.\u003C\u002Fp\u003E\u003Cp\u003ERather than simply staying within the confines of the department or the enterprise firewall, Muller is impressed by people who seek new connections and collaborations outside the organisation, such as with third-party partners and start-ups.\u003C\u002Fp\u003E\u003Cp\u003E\"Have a space in your agenda to talk to suppliers and to new companies. It doesn't matter if you're going to hire them or not. Let them tell you what's new, what they have to present, what they offer, and what's available to apply in your market. So, when people bring new things, that impresses me,\" she says. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"07172adc-b697-4f22-a007-86d14c1e6259\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F07172adc-b697-4f22-a007-86d14c1e6259\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-08-08 09:09:00",timezone:"UTC",updated:c,published:c},description:"From working with integrity to grabbing responsibility and onto seeking out creative solutions, here are four ways to impress the boss.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"259a52cd-c1f8-4874-a8d5-3456e5fa9631",image:{id:"bd9a5e3a-e4ff-4321-8c4f-7068b7f8435e",filename:"shutterstock-1043108527.jpg",dateCreated:{created:c,date:"2021-12-15 11:44:10",timezone:"UTC",updated:c,published:c},alt:"shutterstock-1043108527.jpg",credits:"Shutterstock \u002F fizkes",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2021\u002F12\u002F15\u002Fbd9a5e3a-e4ff-4321-8c4f-7068b7f8435e\u002Fshutterstock-1043108527.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:5616,height:3744,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Digital Transformation",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"what-do-bosses-really-want-four-ways-to-get-noticed-in-a-changing-world-of-work",startYear:c,summary:b,title:"Four ways to get noticed in the changing world of work",topic:{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"9d3e6108-0023-11e4-95d2-02911863765e",slug:"innovation",name:"Innovation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"db604b19-7e36-41f3-a143-6be5fe825325",username:"owenhughes",profileUrl:c,email:c,firstName:"Owen",lastName:"Hughes",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"1d752f5d-5fb9-459d-b734-266c6c962d5f",filename:"owen-hughes.jpg",dateCreated:{created:c,date:"2022-08-05 14:30:36",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002F1d752f5d-5fb9-459d-b734-266c6c962d5f\u002Fowen-hughes.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Owen is a senior editor at ZDNET. Based in London, UK, Owen covers software development, IT workforce trends and the evolution of tech and work. He also handles features for ZDNET's European contributors. Owen has previously written for titles including TechRepublic, Newsweek, Mobile Europe and TechRadar.",profile:c,title:"Senior Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"98a763d7-b00c-4be0-963c-9836d8b01699\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: Getty\" data-image-alt-text=\"it-tech-worker-male-screen-stressed-office-burnout-focus.jpg\" data-image-filename=\"it-tech-worker-male-screen-stressed-office-burnout-focus.jpg\" data-image-date-created=\"2022\u002F05\u002F10\" data-image-width=\"2120\" data-image-height=\"1193\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EAs companies continue to vie for digital talent, the incentive for technology professionals to consider new career options remains high, particularly as employers increase salaries and flexible-working benefits to attract and retain staff.\u003C\u002Fp\u003E\u003Cp\u003EHowever, job satisfaction often boils down to more than just pay and the option to work from home. In fact, data increasingly shows that the likelihood of an employee leaving or staying put is often determined by what an organization is not doing, as opposed to what it is doing.\u003C\u002Fp\u003E\u003Cp\u003EOne thing that's become clear is that workers are more willing than ever to leave employers that don't offer mentorship and learning opportunities.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"ab643a34-a6bc-4202-a90d-dbe501712bdf\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fab643a34-a6bc-4202-a90d-dbe501712bdf\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ETake recent polling from Enterprise DB (EDB), for example, which surveyed 1,400 technology professionals in July and found that 43% would consider a new job opportunity that offered greater career path options. The survey found that 46% of workers are satisfied with their current job, while 44% were satisfied but open to new opportunities – meaning a significant proportion of the tech workforce \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ffeeling-burned-out-your-boss-is-probably-more-likely-to-quit-than-you-are\u002F\" target=\"_blank\"\u003Epresents a flight risk to organizations\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fits-not-just-a-talent-shortage-employers-admit-theyre-hiring-the-wrong-people\u002F\" target=\"_blank\"\u003EIt's not just a talent shortage - employers admit they're hiring the wrong people\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ETech workers are particularly keen on mentorship opportunities (38%) and greater access to training and certifications (30%), \u003Ca href=\"https:\u002F\u002Fwww.enterprisedb.com\u002Fblog\u002Fhow-build-employee-satisfaction-edb-open-source-talent-survey-2022\" target=\"_blank\"\u003EEDB found\u003C\u002Fa\u003E. For many workers, the pandemic brought career advancement to a standstill, and now that organizations are beginning to rebound, employees are clearly eager to make up for lost time.\u003C\u002Fp\u003E\u003Cp\u003EUnfortunately for workers, employers are underdelivering when it comes to providing opportunities for growth. A recent \u003Ca href=\"https:\u002F\u002Fwww.pluralsight.com\u002Fresource-center\u002Fstate-of-upskilling-2022\" target=\"_blank\"\u003Esurvey by Pluralsight\u003C\u002Fa\u003E found that 40% of tech workers cite a lack of room for career development as one of the primary motivators to leave their employer – taking priority even over compensation. \u003C\u002Fp\u003E\u003Cp\u003EGiven that \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fas-hiring-freezes-and-layoffs-hit-is-the-bubble-about-to-burst-for-tech-workers\u002F\" target=\"_blank\"\u003Ejust 24% of tech workers plan to stay with their employer\u003C\u002Fa\u003E for the next 12 months, and with 52% of IT workers thinking of quitting at least once a month, according to Pluralsight, it is clear that development opportunities are key in the battle for talent.\u003C\u002Fp\u003E\u003Ch3\u003EAction, not words\u003C\u002Fh3\u003E\u003Cp\u003EIt is not enough for companies to simply tell staff that they have learning and development programs in place – they must practice what they preach. \u003C\u002Fp\u003E\u003Cp\u003EAll too often, organizations will tell staff that they are committed to their ongoing development while failing to give them time out of their day-to-day schedules to participate in training. Pluralsight's survey found that 61% of workers felt they were too busy with other demands to participate in learning, suggesting that leaders either need to reduce workloads or otherwise get better at communicating the importance of learning and development.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fthe-great-resignation-continues-theres-an-obvious-fix-but-many-bosses-arent-interested\u002F\" target=\"_blank\"\u003EThe Great Resignation continues. There's an obvious fix, but many bosses aren't interested\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EEDB's survey found that respondents who were most satisfied with their current employer said their organization rolled out a mentoring program in the past 12 months (21%), whereas those who were dissatisfied (43%) said their employer had not introduced any training and mentoring in 2022. In all, 46% of participants said they were satisfied with their jobs, while 10% were unsatisfied and 44% said they were satisfied, but open to new opportunities. \u003C\u002Fp\u003E\u003Cp\u003ETraining and development have an even more significant role to play beyond attracting and retaining talent. As the number of tech job vacancies continues to outstrip the supply of new talent into the workforce, providing career progression and growth opportunities are key to supporting employee mobility.\u003C\u002Fp\u003E\u003Cp\u003EA recent r\u003Ca href=\"https:\u002F\u002Fwww.cipd.co.uk\u002Fknowledge\u002Fwork\u002Ftrends\u002Fgoodwork#40068\" target=\"_blank\"\u003Eeport\u003C\u002Fa\u003E by the UK's Chartered Institute of Personnel and Development (CIPD) found that a lack of development opportunities was keeping people trapped in low-paid, low-skilled roles. Just 39% of workers earning up to £20,000 ($24,000) per year said their job offered good skill development opportunities, compared with 72% of those earning earners £60,000 ($72,000) or above. Likewise, just 25% of lower earners said their job offered good career advancement prospects, compared with 51% of higher earners.\u003C\u002Fp\u003E\u003Cp\u003EBudget restraints will always be one argument companies will offer for not investing more in employee training and upskilling. But when you consider US employers are \u003Ca href=\"https:\u002F\u002Fwww.recruiter.com\u002Frecruiting\u002Frecruiter-com-expects-a-50b-increase-spent-on-hiring-in-2022\u002F\" target=\"_blank\"\u003Epredicted to spend an extra $50bn on hiring in 2022\u003C\u002Fa\u003E, it begs the question of whether this money would be better spent \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Frecruiting-tech-workers-is-getting-harder-but-theres-another-way-to-get-the-right-skills\u002F\" target=\"_blank\"\u003Einvesting in the growth of existing staff\u003C\u002Fa\u003E – particularly those that organizations cannot afford to lose.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"07172adc-b697-4f22-a007-86d14c1e6259\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F07172adc-b697-4f22-a007-86d14c1e6259\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-07-19 11:01:19",timezone:"UTC",updated:c,published:c},description:"Hiring woes will continue unless employers focus on a key demand from staff that is regularly overlooked.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"5963c892-0f25-425a-a1a7-64ce3530c542",image:{id:"98a763d7-b00c-4be0-963c-9836d8b01699",filename:"it-tech-worker-male-screen-stressed-office-burnout-focus.jpg",dateCreated:{created:c,date:"2022-05-10 10:51:58",timezone:"UTC",updated:c,published:c},alt:"it-tech-worker-male-screen-stressed-office-burnout-focus.jpg",credits:"Image: Ratnakorn Piyasirisorost\u002F Getty",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F05\u002F10\u002F98a763d7-b00c-4be0-963c-9836d8b01699\u002Fit-tech-worker-male-screen-stressed-office-burnout-focus.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2120,height:1193,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Education^Professional Development",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"when-it-comes-to-tackling-the-skills-shortage-employers-are-obsessing-over-the-wrong-thing",startYear:c,summary:b,title:"When it comes to tackling the skills shortage, employers are obsessing over the wrong thing",topic:{id:"926460b5-b4e9-464e-859e-278dd409a3a7",slug:"professional-development",name:"Professional Development",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"926460b5-b4e9-464e-859e-278dd409a3a7",slug:"professional-development",name:"Professional Development",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"68b90c5e-3376-4103-acba-05184016e6dc\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: Getty\" data-image-alt-text=\"getty-a-group-of-it-staff-working-together-in-a-workspace-pointing-at-a-computer.jpg\" data-image-filename=\"getty-a-group-of-it-staff-working-together-in-a-workspace-pointing-at-a-computer.jpg\" data-image-date-created=\"2022\u002F05\u002F27\" data-image-width=\"2120\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EMost tech projects inevitably involve the innovative use of data, whether that's through analytics, IoT, artificial intelligence or machine learning. In fact, most digital transformation projects are more \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-digital-transformation-everything-you-need-to-know-about-how-technology-is-reshaping\u002F\"\u003Eabout data-led change than anything else\u003C\u002Fa\u003E. So, how can professionals create data-led strategies that make the most of the information their organisations collect? \u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E1. Build the right foundations\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EBrandon Hootman, director of digital data at Caterpillar, believes there's been a pivot when it comes to exploiting data during the past couple of years. While data wrangling – the process that transforms raw data into more readily used formats – is still important, some executives are focusing more on business requirements to drive experimentation quicker.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"020b30ce-e84e-4afc-8160-008a36ec9b3a\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F020b30ce-e84e-4afc-8160-008a36ec9b3a\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\"I think the companies that you're going to see that are really successful in this space have taken a more mature approach to managing and building data capability. So, when it's time to do that experimentation, you bring the business to the data instead of taking the data to the business,\" he says.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:\u003C\u002Fstrong\u003E \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Ftopic\u002Fdigital-transformation-trends-and-insights-for-success\u002F\"\u003EDigital transformation: Trends and insights for success\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EAt Caterpillar, Hootman has built a foundation for analysis – using data pipelines, management functions and data lake technology from Snowflake – that allows his company to use consolidated information sources to support new business use cases. He advises other digital leaders to take a similar approach, but recognises that isn't always straightforward.\u003C\u002Fp\u003E\u003Cp\u003E\"That's a shift – and unfortunately, there is no easy button,\" he says. \"I feel very fortunate that we've made the investment that we have to be able to do this work and I feel that we're doing that in a way that means we're starting to see the benefits.\"\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E2. Understand where better data can make a difference\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EAccess to the right data is important across the business – from analysing customer sentiment right through to security. Prabhath Karanth, director of security compliance and assurance at travel management company TripActions, encourages everyone to see security from the point of view of data that can be shared with management. \u003C\u002Fp\u003E\u003Cp\u003E\"If you set your environment up in a way where you are building your security practices and programmes on top of the data layer, it becomes much easier to scale and it becomes much easier to produce the metrics that your management is expecting,\" he says. \u003C\u002Fp\u003E\u003Cp\u003E\"It also becomes much easier to provide deep, data-driven insights to your executive management to get further security investments for your programme.\"\u003C\u002Fp\u003E\u003Cp\u003EKaranth also encourages professionals to consider carefully the technology solutions and vendor partners that will help them to think about security in a data-driven way.\u003C\u002Fp\u003E\u003Cp\u003E\"This movement is here to stay,\" he says. \"The teams and programmes that embrace a data-driven mindset for security and compliance are going to be hugely successful.\"\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E3. Give control to business users\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003ESalim Syed, vice president of slingshot engineering at Capital One Software, says companies must focus on democratising data expertise and pass more control to line-of-business users. The faster the business can more, the more likely its success.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-digital-transformation-everything-you-need-to-know-about-how-technology-is-reshaping\u002F\" target=\"_blank\"\u003EWhat is digital transformation? Everything you need to know about how technology is changing business\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"Data needs to be democratised – data engineering needs to become democratised,\" he says. \"What business wants is to get to the insights it needs, the models it wants to run, and to move at the speed that modern work demands.\"\u003C\u002Fp\u003E\u003Cp\u003ESyed says organisations that get stuck on engineering and backend integration waste a lot of time. Instead, create a platform that works, put the right policies and processes in place, and then give business users the opportunity to experiment with data. \u003C\u002Fp\u003E\u003Cp\u003E\"Treat data as a product and have an owner and manage everything effectively,\" he says. \"Something I say is: 'central policy, central tooling, federated ownership' – that's the model. Think of the risk, put the guardrails in place, and then go and innovate.\"\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E4. Be prepared to tweak systems\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EDaniel Smith, head of analytics at fashion house PANGAIA, says it's crucial that professionals who are looking to get the most from data put the right source systems in place. It's then much easier to think about how to exploit insight for decision-making processes.\u003C\u002Fp\u003E\u003Cp\u003E\"You've got to have a 'fail fast, learn and iterate' culture. You're never going to build the perfect solution, version one. You have to iterate and, even when you think you've got it right, the important changes you'll have to do are constantly moving,\" he says.\u003C\u002Fp\u003E\u003Cp\u003ESmith is working with Board International to transform the sales-reporting process, to consolidate multiple data sources and to enhance the company's analytical capabilities.  \u003C\u002Fp\u003E\u003Cp\u003EThe key message, says Smith, is that any attempt to make the most of data is a constant work in progress: \"I wouldn't say that we've ever had a dashboard that hasn't been tweaked. The longest a dashboard has gone without being tweaked has probably been two months.\"\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E5. Aim to build an information ecosystem\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EMilena Nikolic, CTO at Trainline, says professionals shouldn't just confine their data-led transformations to internal knowledge. Her company uses data – some of which it collects internally and some of which it draws from across the industry – to power features that improve the experiences of its customers. \u003C\u002Fp\u003E\u003Cp\u003E\"We use data a lot for decision making – that's very important,\" she says. \"Certainly, the data that we acquire from how users are using our products, which we obviously acquire in a consented and privacy-conscious way. We use that a lot internally to make sure we count and measure the right things, we set the right goals, we set the right level of ambition, and we detect when things go wrong.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-do-bosses-really-want-four-ways-to-get-noticed-in-a-changing-world-of-work\u002F\"\u003EFour ways to get noticed in the changing world of work\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EShe says the long-term approach at Trainline is to build application programming interfaces with external parties. The aim is to create benefits for the business, its customers and other organisations across the sector.\u003C\u002Fp\u003E\u003Cp\u003E\"Rail is an ecosystem, and we understand that we are part of the ecosystem and that the only way for us to succeed is to work with the rest of the ecosystem, which is train-operating companies as well as everyone else. So, it's all about partnerships. It's very much about doing the right thing to bring more and more customers to rail.\" \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"07172adc-b697-4f22-a007-86d14c1e6259\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F07172adc-b697-4f22-a007-86d14c1e6259\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-09-21 10:41:29",timezone:"UTC",updated:c,published:c},description:"Companies continue to collect ever-increasing amounts of data. Smart professionals will find ways to turn information into a competitive advantage.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"4e67ce80-d01e-4033-811a-de5ef2063b14",image:{id:"68b90c5e-3376-4103-acba-05184016e6dc",filename:"getty-a-group-of-it-staff-working-together-in-a-workspace-pointing-at-a-computer.jpg",dateCreated:{created:c,date:"2022-05-27 09:44:25",timezone:"UTC",updated:c,published:c},alt:"getty-a-group-of-it-staff-working-together-in-a-workspace-pointing-at-a-computer.jpg",credits:"Image: Getty",caption:"\u003Cp\u003EA group of IT staff working together in a workspace, one is pointing at a computer\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F05\u002F27\u002F68b90c5e-3376-4103-acba-05184016e6dc\u002Fgetty-a-group-of-it-staff-working-together-in-a-workspace-pointing-at-a-computer.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2120,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^CXO",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"digital-transformation-5-ways-to-make-the-most-of-all-that-data-you-have",startYear:c,summary:b,title:"Digital transformation: 5 ways to make the most of all that data you have",topic:{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:a,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"db604b19-7e36-41f3-a143-6be5fe825325",username:"owenhughes",profileUrl:c,email:c,firstName:"Owen",lastName:"Hughes",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"1d752f5d-5fb9-459d-b734-266c6c962d5f",filename:"owen-hughes.jpg",dateCreated:{created:c,date:"2022-08-05 14:30:36",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002F1d752f5d-5fb9-459d-b734-266c6c962d5f\u002Fowen-hughes.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Owen is a senior editor at ZDNET. Based in London, UK, Owen covers software development, IT workforce trends and the evolution of tech and work. He also handles features for ZDNET's European contributors. Owen has previously written for titles including TechRepublic, Newsweek, Mobile Europe and TechRadar.",profile:c,title:"Senior Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"97a70356-90ec-4c17-bee8-b86e4c6b0610\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: Hinterhaus Productions\u002FGetty\" data-image-alt-text=\"Young man leaving the office pushing a bicycle accompanied by his male colleague talking together and looking happy\" data-image-filename=\"office-workers-4day-week-colleagues-worklife-balance.jpg\" data-image-date-created=\"2022\u002F05\u002F27\" data-image-width=\"1296\" data-image-height=\"729\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EKnowledge workers have made up their minds about how they want work to look from now on. For most, that means not having to drag themselves out of bed and into an office five days a week – or at all, in some cases.\u003C\u002Fp\u003E\u003Cp\u003EBut location is only one part of the puzzle when it comes to redesigning work. Professionals are not only \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fwant-flexible-working-or-better-benefits-heres-how-to-negotiate-with-your-boss\u002F\" target=\"_blank\"\u003Ewrangling for control over where they do their work\u003C\u002Fa\u003E, but when. And it seems the answer to that is increasingly \"not on Fridays, please.\"\u003C\u002Fp\u003E\u003Cp\u003EThe four-day week presents something of a utopian vision of a world where a work-life balance is exactly that – a harmonious and (near) equal balance of working and not working. One less day of work and one day more of rest and relaxation. Twenty-four whole hours of additional free leisure time each week. Imagine that!\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"07172adc-b697-4f22-a007-86d14c1e6259\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F07172adc-b697-4f22-a007-86d14c1e6259\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThe four-day week in itself isn't new. Some companies have been working on these models for years, often by compressing a regular work week into fewer days. In this case, a longer working day would be the trade-off for having to only come in (or log on) four days a week. Would you rather work five eight-hour days, or four 10-hour days? Personally, I don't think either bears significant appeal over the other, even if I do like the idea of a three-day weekend.\u003C\u002Fp\u003E\u003Cp\u003EBut that's not always the case, and increasingly, employers are beginning to explore how cutting hours can be a vehicle for happier, more motivated staff who are more engaged, and thus, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fworkers-plan-to-quit-their-jobs-this-year-employers-need-to-deliver-change-and-fast\u002F\" target=\"_blank\"\u003Eless likely to quit\u003C\u002Fa\u003E. It's also an understandably powerful tool for attracting talent at a time when \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fits-not-just-a-talent-shortage-employers-admit-theyre-hiring-the-wrong-people\u002F\" target=\"_blank\"\u003Ehiring activity is off the charts\u003C\u002Fa\u003E – particularly in tech, IT and other specialized professions. If you're a smaller company that doesn't have the budget to offer the same salaries as a larger rival organization, giving the gift of time and a better work-life balance could prove an effective incentive.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-four-day-work-week-is-coming-heres-what-it-could-mean-for-you\u002F\" target=\"_blank\"\u003EThe four-day work week is coming: Here's what it could mean for you\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ETrials of shorter working weeks have largely proven successful. Microsoft Japan, for instance, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwork-less-but-produce-more-in-japan-microsoft-is-trying-to-solve-that-puzzle\u002F\" target=\"_blank\"\u003Ereported a 40% increase in productivity\u003C\u002Fa\u003E after moving to a four-day week. Meanwhile, Iceland's famous four-year trial was deemed such a success that many of the country's workers are now able to request to work a shorter week. \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-four-day-work-week-is-coming-heres-what-it-could-mean-for-you\u002F\" target=\"_blank\"\u003ECompanies that I've spoken to\u003C\u002Fa\u003E say that moving their staff to a four-day week has boosted morale and wellbeing, and academic research also indicates that cutting hours actually leads to better output, rather than worse. \u003C\u002Fp\u003E\u003Cp\u003EAnd let's not forget the potential a shorter working week could have for promoting gender equality in the workplace, not just by making it easier for partners to share caregiving responsibilities more evenly, but also by making it easier for women to remain in full-time employment after having children – reducing the gender pay gap as a result.\u003C\u002Fp\u003E\u003Cp\u003EA four-day week won't work for everyone, and it's not always a case of telling everyone they can have Fridays off. What happens if a client has an urgent complaint at 5:30pm on a Thursday, for instance? \u003C\u002Fp\u003E\u003Cp\u003ETrying to fit everything that needs to be done over the course of a typical week into fewer days might also cause scheduling headaches, particularly if your week consists of numerous meetings, catch-ups and brainstorming sessions. That's not going to help with stress, which is one of the main things the four-day week is supposed to address. Then again, maybe this just means that employers will be \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgoing-back-to-the-office-watch-out-for-these-workplace-blunders-that-threaten-your-productivity\u002F\" target=\"_blank\"\u003Eforced to cut out unnecessary meetings\u003C\u002Fa\u003E in order to let employees get on with – you know – actual work.\u003C\u002Fp\u003E\u003Cp\u003EAll these questions might be answered when worldwide pilots wrap up later this year. If they prove successful, business leaders will be faced with a solid argument for moving their staff to a shorter working week. Those who resist without any practical, logistical or operational reason for doing so are likely to find themselves in the perilous position of having to explain why.\u003C\u002Fp\u003E\u003Ch3\u003EZDNET'S MONDAY OPENER  \u003C\u002Fh3\u003E\u003Cp\u003E\u003Cem\u003EZDNet's Monday Opener is our opening take on the week in tech, written by members of our editorial team. \u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Ch3\u003EPREVIOUSLY ON ZDNET'S MONDAY OPENER : \u003C\u002Fh3\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fremote-work-or-back-to-the-office-the-calculation-just-shifted-again\u002F\"\u003ERemote work or back to the office? The calculation just shifted again\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhen-it-comes-to-paying-remote-workers-some-companies-are-still-getting-it-wrong\u002F\"\u003EWhen it comes to paying remote workers, some companies are still getting it wrong\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmusks-twitter-goal-of-authenticating-all-users-is-good-for-ending-bots-but-bad-for-humans\u002F\"\u003EMusk's Twitter goal of authenticating all users is good for ending bots but bad for humans\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fremote-work-or-back-to-the-office-the-government-just-picked-the-wrong-side-of-this-argument\u002F\"\u003ERemote work or back to the office? The government just picked the wrong side of this argument\u003C\u002Fa\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-05-30 08:20:00",timezone:"UTC",updated:c,published:c},description:"A three-day weekend, forever? Dreams can come true, but only if we can figure out how to restructure work accordingly.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"7911039f-e820-458a-97df-4dc826e20f97",image:{id:"97a70356-90ec-4c17-bee8-b86e4c6b0610",filename:"office-workers-4day-week-colleagues-worklife-balance.jpg",dateCreated:{created:c,date:"2022-05-27 09:54:34",timezone:"UTC",updated:c,published:c},alt:"Young man leaving the office pushing a bicycle accompanied by his male colleague talking together and looking happy",credits:"Image: Hinterhaus Productions\u002F Getty",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F05\u002F27\u002F97a70356-90ec-4c17-bee8-b86e4c6b0610\u002Foffice-workers-4day-week-colleagues-worklife-balance.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:1296,height:729,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Services & Software^Productivity",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"the-four-day-week-will-solve-some-works-biggest-problems-but-only-if-companies-can-adapt",startYear:c,summary:b,title:"The four-day week will solve some of work's biggest problems - but only if companies can adapt",topic:{id:"926c7fe3-bac7-46e3-b421-bf633d90ee73",slug:"productivity",name:"Productivity",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"926c7fe3-bac7-46e3-b421-bf633d90ee73",slug:"productivity",name:"Productivity",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"b6429775-062e-4e9a-b220-f9976c394efc",username:"jadjones",profileUrl:c,email:c,firstName:"Jada",lastName:"Jones",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"83fe314b-ad45-4607-a1c7-52a5c290e6ed",filename:"jada-jones.jpg",dateCreated:{created:c,date:"2022-08-16 19:40:49",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F16\u002F83fe314b-ad45-4607-a1c7-52a5c290e6ed\u002Fjada-jones.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Jada Jones is a journalist based outside of Atlanta, Georgia. She graduated from Georgia State University with a Bachelor of Arts in Journalism. Jada covers all things tech news such as augmented and virtual reality, cloud news, e-commerce, and digital health and wellness.",profile:c,title:"Associate Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"2338310d-5f95-4752-95ce-f5039e01d95d\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: Getty Images\" data-image-alt-text=\"Woman discussing work on video call with team members at office\" data-image-filename=\"male-desk-worker-tired-it-burnout-office-employee-stressed.jpg\" data-image-date-created=\"2022\u002F05\u002F09\" data-image-width=\"2118\" data-image-height=\"1192\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EQuiet quitting and quiet firing are suddenly having a big impact in the modern workplace. \u003C\u002Fp\u003E\u003Cp\u003EQuiet quitting refers to staff who – for whatever reason – disengage from work, so that they are only doing enough to get by – and certainly not going 'above and beyond' as some employers would want. Quiet firing is the employers' version of this trend – disengaging with staff and not offering them opportunities for development in the hope that they will get the message and leave.\u003C\u002Fp\u003E\u003Cp\u003EBecause of the quiet nature of quiet quitting, it can be hard for managers to spot and tackle. For some staff, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fquiet-quitting-has-nothing-to-do-with-rejecting-work-its-about-saying-no-to-toxic-work-culture\u002F\"\u003Equiet quitting is their response to being overworked\u003C\u002Fa\u003E and having their work-life balance ignored by pestering managers. In other cases, staff might simply be struggling with the changing world of work and needing more support to re-engage with the business to find work motivating and maybe even fun.\u003C\u002Fp\u003E\u003Cp\u003EJo Deal, chief people officer at GoTo, has some ideas to reduce the frequency of quiet quitting around the workplace.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:\u003C\u002Fstrong\u003E \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhighly-skilled-workers-are-becoming-a-rarity-and-returning-to-the-office-is-unpopular-with-employees-tech-companies-have-tough-decisions-to-make\u002F\" target=\"_blank\"\u003EHighly skilled tech workers are becoming a rarity, and companies have tough decisions to make\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EOne area to consider is employers' treatment of its staff over the last couple of years. Companies that offered the right support to their employees during this challenging time \u003Ca href=\"https:\u002F\u002Fwww.bbc.com\u002Fworklife\u002Farticle\u002F20210629-the-great-resignation-how-employers-drove-workers-to-quit\"\u003Eprobably experienced less quiet quitting and fewer resignations\u003C\u002Fa\u003E amid the Great Resignation.\u003C\u002Fp\u003E\u003Cp\u003E\"How much goodwill did you build up and how did you think about COVID support, relief, time off, burnout, mental health, all of the things everyone was going through,\" Deal says. \"I think for companies that have built up more goodwill, they are probably seeing less quiet quitting.\"\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003EDON'T: Allow your employees to neglect their personal life in the name of work\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EUncontrollable life factors often affect our workday, like sick children or car problems. If it's not easy for employees to address a personal emergency, that situation might leave them feeling disengaged and lacking respect. Deal explains that it's up to management to exhibit these behaviors to their employees to demonstrate that it's normal sometimes to need to leave work to handle something.\u003C\u002Fp\u003E\u003Cp\u003E\"You know what, that's life,\" Deal says. \"So, leaders [need] to model: 'I'm taking my child to soccer practice, I'll be back later. That gives people permission to say, 'This is okay.'\"\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003EDO: Allow your employees to create boundaries around communication at work\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EThe lines between work and personal life have always blurred, even before remote and hybrid work became the norm. Being able to take work everywhere – and having colleagues that can contact you at any hour – can add to the stresses of work.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"83f4d3f2-6acd-4f0d-957a-f89892fa55ac\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F83f4d3f2-6acd-4f0d-957a-f89892fa55ac\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EThis sentiment is particularly true for companies that have employees working across many time zones. Deal suggests companies should allow employees to make it very clear when they will respond to colleagues, which methods of communication are best for urgent situations, and which mediums are best for when something can wait. \u003C\u002Fp\u003E\u003Cp\u003EEncourage direct messaging platforms for informal but essential messages, and emails for formal and less urgent messages. It's also good for employees to snooze notifications after a specific time, and – for example – to snooze Slack or other notifications during meetings to alleviate the pressure to respond immediately. \u003C\u002Fp\u003E\u003Cp\u003E\"One thing, a very simple thing, people put in their email, 'I may send things during this time, it doesn't mean I expect a response,'\" Deal says. \"Be really clear with people. Because quiet quitting is not about quitting; it's about doing a reasonable amount of work. Help people to find what reasonable is.\"\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003EDON'T: Lose contact with former employees\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003ETo understand the risk of quiet quitting in current employees, keep in touch with former employees and find out what made them leave the company. Their insight can help you improve culture for current employees and reduce further resignations. Deal suggests conducting thorough exit interviews with employees who leave the company and reaching out six months later to assess their experience at their new job if they have one.\u003C\u002Fp\u003E\u003Cp\u003EThis six-month communication opportunity can be the route back to the former workplace for some employees. If an employee expresses dissatisfaction at their new job and an interest in returning to your company, see what you can do for them. \u003C\u002Fp\u003E\u003Cp\u003EEmployees who left your company on good terms, and later want to return to their old jobs, are called boomerang employees, and they can be very beneficial to your company. \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fboomerang-employees-could-be-your-best-bet-for-fighting-the-talent-shortage\u002F\"\u003EBoomerang employees cost less to onboard and train, and they're already equipped with the necessary skills for the job\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003EBut beware: some employees may hesitate to ask for their old jobs back. They might fear a response from former colleagues who were unhappy at their departure, or they might be concerned about an employee they didn't like who is still in the business. But if you're lucky, this is an opportunity to have excellent talent return to your company.\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003EDO: Offer flexible work schedules\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EOf course, there are hours in the workday when employees are expected to attend meetings or collaborate with other employees, and employees should respect those working hours. But if employees don't need to work specific hours, let them focus on getting the work done and not putting excessive hours in. Deal suggests focusing on the work employees are putting out instead of the hours they're putting in. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE:\u003C\u002Fstrong\u003E \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhybrid-workers-dont-want-to-return-to-the-office-but-soon-they-might-have-to\u002F\" target=\"_blank\"\u003EHybrid workers don't want to return to the office. But soon, the might have to\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.roberthalf.com.sg\u002Fblog\u002Femployers\u002Fflexible-working-arrangements-7-benefits-your-business-missing-out#toc4\"\u003EFlexible working attracts talent, boosts employee morale, raises productivity, and increases employee retention\u003C\u002Fa\u003E. These factors will decrease the probability of quiet quitting and make employees more engaged if handled well.\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003EDON'T: Place the burden of quiet quitting on managers\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EContrary to popular belief, it's not up to middle managers alone to resolve quiet quitting in the workplace. In fact, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ffeeling-burned-out-your-boss-is-probably-more-likely-to-quit-than-you-are\u002F\"\u003Emanagers at your company are probably quiet quitting too, and are just as likely as employees to resign from their jobs\u003C\u002Fa\u003E. That means managers might need more support as well, something that is often forgotten. \u003C\u002Fp\u003E\u003Cp\u003EAt it's worst, managers who aren't supported may \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fmove-over-quiet-quitting-quiet-firing-is-the-new-trending-topic-in-the-workplace\u002F\"\u003Eignore struggling employees, which means quiet quitting and quiet firing happen at the same time\u003C\u002Fa\u003E. That combination creates a miserable cycle, which doesn't solve any problems and creates new ones.\u003C\u002Fp\u003E\u003Cp\u003E\"Managers are also quiet quitting,\" Deal says. \"Putting that burden on managers to fix it for employees is a little bit dangerous because you're just overburdening a group that's also struggling.\"\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003EDO: Invest in company culture and new human resources initiatives\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EIf your company is plagued by quiet quitting and continuous resignations, it's time to overhaul old HR practices and get creative about new ones. Company culture is the glue that keeps employees connected to the company. Without a strong culture, employees feel less tied to company values. \u003C\u002Fp\u003E\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fnetworking\u002Fsingapore-workers-feel-disconnected-in-hybrid-workplace\u002F\"\u003EThis gap is especially true for hybrid and remote work environments\u003C\u002Fa\u003E, where employees have fewer face-to-face interactions and fewer opportunities to connect with other employees.\u003C\u002Fp\u003E\u003Cp\u003EDeal suggests investing in opportunities for employees to connect outside the office if they don't live in office-hub cities, and upping the budget for training employees. Increasing face-to-face meetings for employees that aren't work-related can strengthen relationships, and creating a \u003Ca href=\"https:\u002F\u002Ftheundercoverrecruiter.com\u002Fbenefits-of-hiring-graduates\u002F\"\u003Egraduate hire pipeline that can help steer new talent\u003C\u002Fa\u003E into the business is also key, not just to replace those who leave but to bring new ways of thinking into the organisation.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"07172adc-b697-4f22-a007-86d14c1e6259\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F07172adc-b697-4f22-a007-86d14c1e6259\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-09-23 11:59:26",timezone:"UTC",updated:c,published:c},description:"Quiet quitting is still a concern for managers everywhere, but companies can employ these initiatives to keep employees happy and productive.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"6ff2dd3c-125d-47a3-9d07-fcf2b3eef448",image:{id:"2338310d-5f95-4752-95ce-f5039e01d95d",filename:"male-desk-worker-tired-it-burnout-office-employee-stressed.jpg",dateCreated:{created:c,date:"2022-05-09 10:23:48",timezone:"UTC",updated:c,published:c},alt:"Woman discussing work on video call with team members at office",credits:"Image: 10'000 Hours\u002F GETTY",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F05\u002F09\u002F2338310d-5f95-4752-95ce-f5039e01d95d\u002Fmale-desk-worker-tired-it-burnout-office-employee-stressed.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2118,height:1192,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"worried-about-quiet-quitting-these-dos-and-donts-could-stop-it-becoming-a-problem",startYear:c,summary:b,title:"Worried about quiet quitting? These Dos and Don'ts could stop it becoming a problem",topic:{id:"57b89c3b-5b67-4357-bd53-58c9f516a044",slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"57b89c3b-5b67-4357-bd53-58c9f516a044",slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"926460b5-b4e9-464e-859e-278dd409a3a7",slug:"professional-development",name:"Professional Development",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d}],componentLabel:"Explore a fresh perspective",description:c,filters:c,paging:c,slug:"dynamic-topic-3-story-carousel-analysis",title:"Analysis & Opinion",label:c,viewMoreText:c,viewMoreUrl:c,relatedItems:c},{id:"ddc9226f-14b1-4a1c-9cfa-46a60a305f1f",meta:{componentName:"ddc9226f-14b1-4a1c-9cfa-46a60a305f1f",componentDisplayName:"Latest",componentType:"ContentList"},metadata:{},links:{self:{href:"https:\u002F\u002Fbender.cnetstatic.com\u002Fapi\u002Fneutron\u002Fcomponents\u002Fzdnet\u002Flisting\u002Fdynamic_listing\u002Fddc9226f-14b1-4a1c-9cfa-46a60a305f1f\u002Fweb?searchBy=id&topicSlug=executive&componentType=ContentList&componentName=ddc9226f-14b1-4a1c-9cfa-46a60a305f1f"}},items:[{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:"Senior Contributor",bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"c53b232c-263c-4699-a6e7-54e2a433c403\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"SDI Productions\u002FGetty Images\" data-image-alt-text=\"deicircle-gettyimages-482067838\" data-image-filename=\"deicircle-gettyimages-482067838.jpg\" data-image-date-created=\"2024\u002F10\u002F25\" data-image-width=\"2121\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EResearch earlier this year suggested \u003Ca href=\"https:\u002F\u002Fwww.gallup.com\u002Fworkplace\u002F647564\u002Femployee-engagement-inches-slightly-year-low.aspx\"\u003Eemployee engagement in the US remains low\u003C\u002Fa\u003E. A July survey by Gallup found just 32% of workers are actively engaged, and as many as 16% feel actively disengaged. \u003C\u002Fp\u003E\u003Cp\u003EThe researcher suggests \u003Ca href=\"https:\u002F\u002Fwww.gallup.com\u002Fworkplace\u002F643286\u002Fengagement-hits-11-year-low.aspx\"\u003Eengagement trends matter\u003C\u002Fa\u003E because they are linked to critical business performance outcomes, such as productivity, employee retention, customer service, safety incidents, quality of work, and profitability.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Ffive-ways-to-balance-self-promotion-with-therequirements-of-the-business\u002F\" target=\"_blank\"\u003E5 ways to balance self-promotion with the demands of the business\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIn short, a successful business keeps its staff engaged. So, what's a great way to keep your team motivated? Five business leaders give their best-practice tips.\u003C\u002Fp\u003E\u003Ch2\u003E1. Give people opportunities to shine\u003C\u002Fh2\u003E\u003Cp\u003ESophie Gallay, global data and client IT director at retailer \u003Ca href=\"https:\u002F\u002Fus.etam.com\u002F\" target=\"_blank\"\u003EEtam\u003C\u002Fa\u003E, said great managers ensure all their team members are heard and feel visible.\u003C\u002Fp\u003E\u003Cp\u003E\"We're all humans,\" she said. \"Just answering top-down orders is not fulfilling. People need to be heard. They need to be part of the conversation from the start.\" \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EGallay told ZDNET that her solution to this challenge is to involve people in strategy discussions. \u003C\u002Fp\u003E\u003Cp\u003E\"Maybe not the top strategy with the executive committee, but at least in the discussions on the direction we take to follow the different steps,\" she said. \"I am trying to include the operational teams as much as possible. So, even if they're not part of the meeting, I will ask all my managers to listen to all the feedback because it's super helpful.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-get-to-the-top-of-the-it-profession-according-to-this-cio\u002F\"\u003E\u003Cstrong\u003E5 ways to get to the top of the IT profession, according to this CIO\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EGallay said teams, not individuals, deliver successful transformation. She ensures everyone is visible and gets credit, not just senior managers like herself, who are the figureheads for large-scale initiatives.\u003C\u002Fp\u003E\u003Cp\u003E\"So, if we have an internal coffee meeting with the business team to explain the data transformation, I won't go,\" she said. \"Instead, it will be a manager of my team representing the data transformation. I want to give space to everyone to showcase the projects they are working towards.\"\u003C\u002Fp\u003E\u003Ch2\u003E2. Create a strong sense of purpose\u003C\u002Fh2\u003E\u003Cp\u003EJames Fleming, CIO at the \u003Ca href=\"https:\u002F\u002Fwww.crick.ac.uk\u002F\" target=\"_blank\"\u003EFrancis Crick Institute\u003C\u002Fa\u003E, said the best way to motivate people is to give them great projects to work on.\u003C\u002Fp\u003E\u003Cp\u003E\"I try to give them good problems, which isn't a problem at the Crick,\" he said, referring to the fact that the institute is one of Europe's biggest biomedical labs and home to more than 1,500 scientists working to cure diseases.\u003C\u002Fp\u003E\u003Cp\u003E\"After many, many years of working with engineers and technologists, what motivates them more than anything else is working on good problems that are interesting, innovative, require them to learn new skills, and also give them a sense of purpose.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwant-to-be-an-it-pro-here-are-4-ways-to-look-like-a-great-job-candidate\u002F\"\u003EWant to be an IT pro? Here are 4 ways to look like a great job candidate\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EFleming told ZDNET the big benefit of working for the Crick is people go to work every day and can feel they're helping to cure cancer and other human diseases.\u003C\u002Fp\u003E\u003Cp\u003EHowever, while those long-term aims create a fantastic sense of purpose, he said people must have short-term objectives to achieve along the way.\u003C\u002Fp\u003E\u003Cp\u003E\"You've got to break that work down into small chunks that say, 'This is why we're solving this problem today, and this is how it relates to a much bigger problem and opportunity,'\" he said. \"And when people see that connection between the work they're doing today and the long-term goal, I think creating motivation becomes much more straightforward.\"\u003C\u002Fp\u003E\u003Ch2\u003E3. Use creative techniques\u003C\u002Fh2\u003E\u003Cp\u003EDebra Bonomi, head of learning and development at \u003Ca href=\"https:\u002F\u002Frakutenadvertising.com\u002F\" target=\"_blank\"\u003ERakuten Advertising\u003C\u002Fa\u003E, said the key to motivating people is to keep things creative.\u003C\u002Fp\u003E\u003Cp\u003E\"Get people to think, 'What could you create versus predict? What do you want to do and have never been given the authority or power to do?'\" she said.\u003C\u002Fp\u003E\u003Cp\u003EBonomi told ZDNET that managers should find new ways to get people to think about creative answers to those questions.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F6-ways-to-exploit-the-clever-ideas-in-innovative-startups\u002F#link=%7B%22role%22:%22standard%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F6-ways-to-exploit-the-clever-ideas-in-innovative-startups\u002F%22,%22target%22:%22_blank%22,%22absolute%22:%22%22,%22linkText%22:%226%20ways%20to%20utilize%20the%20clever%20ideas%20behind%20innovative%20startups%22%7D\"\u003E\u003Cstrong\u003E6 ways to utilize the clever ideas behind innovative startups\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EFor example, she's encouraging people to think creatively by running a course on \u003Cem\u003E\u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"5a2d84bc-8884-4c96-9bf2-ddbc7808c8d5\" data-raw-url=\"https:\u002F\u002Fwww.amazon.com\u002FLoonshots-Nurture-Diseases-Transform-Industries\u002Fdp\u002F1250185963\" data-link-shortcode-text=\"Loonshots\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E\u003C\u002Fem\u003E, a management book by Safi Bahcall that shows professionals how certain conditions can help foster innovation.\u003C\u002Fp\u003E\u003Cp\u003E\"I'm rolling out a book club to get people to start having fun,\" she said. \"It's a different way of learning and looks to reinforce skills that aren't necessarily in a traditional course.\"\u003C\u002Fp\u003E\u003Cp\u003EEach session in the company-wide book club focuses on the chapters in the book, and the discussions encourage people to think about their priorities. \u003C\u002Fp\u003E\u003Cp\u003E\"We'll consider questions like, 'What are your loonshots? What do you want to do? And how can we help you start framing that idea and make it happen?'\"\u003C\u002Fp\u003E\u003Ch2\u003E4. Help staff complete a bigger puzzle\u003C\u002Fh2\u003E\u003Cp\u003EGerard Francis, firmwide product head for data and analytics at JP Morgan Chase and head of \u003Ca href=\"https:\u002F\u002Ffusion.jpmorgan.com\u002F\" target=\"_blank\"\u003EFusion by JP Morgan\u003C\u002Fa\u003E, is another business leader who said the best way to motivate people is to give them exciting work.\u003C\u002Fp\u003E\u003Cp\u003E\"I think people like delivering value,\" he said. \"If you're going fast and delivering value, and you see your work's impact on clients, I think those things excite clever people.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-be-a-great-leader-at-work\u002F\"\u003E5 ways to be a great leader at work\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EFrancis told ZDNET that the most interesting work often involves working on big projects, even if the individual component you're responsible for is just one part of a larger puzzle.\u003C\u002Fp\u003E\u003Cp\u003E\"It's hard to do the good stuff in small pieces. Success often comes from solving big problems and having different teams contribute to the solution,\" he said. \"I think people feel like they're on a good journey when they see the value of how a big problem gets solved by all the teams interoperating together.\"\u003C\u002Fp\u003E\u003Ch2\u003E5. Encourage people to become experts\u003C\u002Fh2\u003E\u003Cp\u003ESasha Jory, CIO at insurance firm \u003Ca href=\"https:\u002F\u002Fwww.hastingsdirect.com\u002F\" target=\"_blank\"\u003EHastings Direct\u003C\u002Fa\u003E, said successful managers give people opportunities to learn new things through hands-on experiences, especially the benefits of digital transformation.\u003C\u002Fp\u003E\u003Cp\u003E\"It's about always bringing new technology to the fore and giving people the chance to learn about it,\" she said. \"They need to have the time to improve their skill sets. I think that's a big motivator -- and working with new technology is a real motivator for people in the tech industry.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-climb-the-career-ladder-and-become-a-successful-cio\u002F\"\u003E5 ways to climb the career ladder and become a successful CIO\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EShe told ZDNET that a good example of that learning process was her company's shift to Azure when it moved its applications into the cloud.\u003C\u002Fp\u003E\u003Cp\u003E\"We did work with EY [Ernst & Young] and Microsoft, but I also worked with my existing technology team. They went from knowing nothing about the technology to being able to move all our applications into the cloud,\" she said. \"Some of them are now absolute experts. And that's all self-learned and self-taught. They've been allowed to do that on the job. It's amazing how great people can be if you give them the chance.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-10-27 11:00:00",timezone:"UTC",updated:c,published:c},description:"Many employees don't feel engaged at work. Managers can use these techniques to boost team member motivation.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"aaff3858-f29c-46e8-84dc-e5ed66905e86",image:{id:"c53b232c-263c-4699-a6e7-54e2a433c403",filename:"deicircle-gettyimages-482067838.jpg",dateCreated:{created:c,date:"2024-10-25 18:41:53",timezone:"UTC",updated:c,published:c},alt:"deicircle-gettyimages-482067838",credits:"SDI Productions\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F10\u002F25\u002Fc53b232c-263c-4699-a6e7-54e2a433c403\u002Fdeicircle-gettyimages-482067838.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2121,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Executive",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"5-ways-to-inspire-people-and-create-a-more-engaged-productive-team",startYear:c,summary:b,title:"5 ways to inspire people and create a more engaged, productive team",topic:{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"57b89c3b-5b67-4357-bd53-58c9f516a044",slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"926c7fe3-bac7-46e3-b421-bf633d90ee73",slug:"productivity",name:"Productivity",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"2780e9fe-c3f3-4130-8a74-585d1fa45be0\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"John M Lund Photography Inc\u002FGetty Images\" data-image-alt-text=\"cloudboard2gettyimages-573106799\" data-image-filename=\"cloudboard2gettyimages-573106799.jpg\" data-image-date-created=\"2024\u002F09\u002F19\" data-image-width=\"1115\" data-image-height=\"747\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"82009abc-2fac-49c6-b497-15a143be71c3\" data-edition=\"us\" data-description=\"\u003Cp\u003EDigital transformation involves using technology to make a business process more efficient or effective. The idea is to use technology not just to replicate an existing service in a digital form, but to use technology to transform that service into something significantly better.\u003C\u002Fp\u003E\u003Cp\u003EWhile the concept sounds simple, digital transformation can be a long, expensive, and complicated process that doesn't always go according to plan.\u003C\u002Fp\u003E\" data-hed=\"What is digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003E\u003Cbr\u003E\u003C\u002Fh2\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"e86228ff-37a5-4909-9086-e8b61cd569fe\" data-edition=\"us\" data-description=\"\u003Cp\u003EDefinitions of digital transformation differ depending on the industry and the project. What everyone can agree on is that -- beneath the hype, the fluff, and the confusion -- digital transformation involves significant changes. The main components might include rethinking business models, changing the underlying technology stack, innovating with customer experiences, and potentially changing organizational culture.\u003C\u002Fp\u003E\" data-hed=\"What are the key areas of digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"8339ad16-3047-461e-98a9-e84df603125a\" data-edition=\"us\" data-description=\"\u003Cp\u003EWhile digital transformation is one of the most used phrases in the IT industry, precise definitions vary. The scope and scale of a transformation range from a public sector organization digitalizing its paper records to a blue-chip enterprise using a host of emerging technologies to support a wide-scale business transformation.\u003C\u002Fp\u003E\u003Cp\u003EDigital transformation can draw on many different technologies. The hottest areas are&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-cloud-computing-everything-you-need-to-know-from-public-and-private-cloud-to-software-as-a\u002F"\u003Ecloud computing\u003C\u002Fa\u003E, the&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-the-internet-of-things-everything-you-need-to-know-about-the-iot-right-now\u002F"\u003EInternet of Things\u003C\u002Fa\u003E, and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-everything-you-need-to-know-about-artificial-intelligence\u002F"\u003Eartificial intelligence\u003C\u002Fa\u003E, particularly using large language models (LLMs) and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-generative-ai-and-why-is-it-so-popular-heres-everything-you-need-to-know\u002F"\u003Egenerative AI\u003C\u002Fa\u003E&nbsp;(Gen AI). During the next few years, we should expect increased attention on other hyped-up tech topics, including the metaverse, blockchain, and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-quantum-computing-everything-you-need-to-know-about-the-strange-world-of-quantum-computers\u002F"\u003Equantum computing\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\" data-hed=\"What does digital transformation involve?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-your-business-can-best-exploit-ai-tell-your-board-these-4-things\u002F\" target=\"_blank\"\u003EHow your business can best exploit AI: Tell your board these 4 things\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EHowever, it's not just about transforming an organization using technology: Changing business processes and corporate culture are just as vital to the success of these initiatives. Digital transformation projects offer large and established organizations a way to compete with nimbler, digital-only rivals. These transformation projects, which might involve \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdo-ai-tools-make-it-easier-to-start-a-new-business-5-factors-to-consider\u002F\"\u003Elaunching new business models\u003C\u002Fa\u003E, are large in scope and ambition but come with risks.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"d6de74c3-21d7-4770-9cf1-a760187785ee\" data-edition=\"us\" data-description=\"\u003Cp\u003EDigitalization is not, as is commonly perceived, simply about implementing more technology systems and services. A genuine digital transformation project involves fundamentally rethinking business models and processes, rather than tinkering with or enhancing traditional methods.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EThis creative requirement to rethink existing models remains a tough ask for business leaders. Almost half (45%) of CEOs say they do not believe their business will be viable in a decade if it continues on its current path, according to&nbsp;\u003Ca href="https:\u002F\u002Fwww.pwc.com\u002Fgx\u002Fen\u002Fnews-room\u002Fpress-releases\u002F2024\u002Feconomic-optimism-doubles-yet-almost-half-of-ceos-do-not-believe-their-businesses-will-be-viable-in-a-decade.html"\u003EPwC's 2024 Global CEO Survey\u003C\u002Fa\u003E, a rise from 39% in 2023. The consultant says the onslaught of emerging technologies, particularly Gen AI, is causing increased concern among business leaders.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftime-for-businesses-to-move-past-generative-ai-hype-and-find-real-value\u002F"\u003ETime for businesses to move past generative AI hype and find real value\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThis gap between innovation and execution helps explain why digitalization and disruption have traditionally been seen as the preserve of nimble start-ups. But it doesn't have to be this way -- there are great examples of digital transformation in the enterprise sector, too.&nbsp;\u003C\u002Fp\u003E\" data-hed=\"What is included in a digital transformation project?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"161f3d90-1fd7-4bcc-8123-315af285857a\" data-edition=\"us\" data-description=\"\u003Cp\u003EAs cited above, digital transformation can involve a large-scale shift to a new business model in a traditional firm. Examples of successful new business models include Microsoft moving from packaged off-the-shelf software into cloud-based subscription services and Netflix transitioning from posting mail-order DVDs to an online streaming platform.\u003C\u002Fp\u003E\u003Cp\u003EHowever, not all digitalization programs are so grand. An oft-cited example of digital transformation is the transition of legacy systems to cloud platforms. Many companies began their transition to on-demand IT more than a decade ago. Even today, transitioning to the cloud remains a key ambition for many CIOs. It's easier for organizations that move older systems to the cloud to update and change applications in response to new user demands. In this case, digital transformation helps support nimbler and flexible IT operations, making an existing process much more efficient and effective.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdo-ai-tools-make-it-easier-to-start-a-new-business-5-factors-to-consider\u002F"\u003EDo AI tools make it easier to start a new business? 5 factors to consider\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EUsing technology to change or remove an inefficient working process is another example of digital transformation. Digitization of paper records is a good example. Using technology to change how information is recorded and stored makes it easier to search digital records in a way that would have been unthinkable in an era of paper records. Digitization is also a prerequisite for the introduction of generative AI. Employees can then use bots to search enterprise records for insight and boost productivity.\u003C\u002Fp\u003E\" data-hed=\"What are some examples of digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"8adc23c6-90cb-4013-b089-ddb6e5d6bf21\" data-edition=\"us\" data-description=\"\u003Cp\u003EFor those who weren't convinced about the positive benefits of digital transformation, the power of digitalization won over many doubters during the COVID-19 pandemic. When lockdown and social distancing started, digital transformation programs -- and the IT departments that carried out the work -- helped businesses function as normally as possible in the most challenging of conditions.\u003C\u002Fp\u003E\u003Cp\u003EDigital transformation strategies were fast-forwarded at breakneck speed. Executive teams that might once have hesitated over the implementation of a multi-year investment in video-conferencing and collaborative technologies tasked their IT departments with establishing remote-working strategies in days or even hours.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-create-an-effective-hybrid-working-strategy-according-to-these-business-leaders\u002F" target="_blank"\u003E5 ways to create an effective hybrid working strategy, according to business leaders\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ECIOs and their IT teams stepped up and delivered -- from&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcoronavirus-how-we-got-10000-staff-remote-working-from-home-in-just-one-weekend\u002F"\u003Ethe support for home working\u003C\u002Fa\u003E&nbsp;to the&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-a-massive-five-year-transformation-plan-was-delivered-in-a-week-because-of-coronavirus\u002F"\u003Eprovision of online learning\u003C\u002Fa\u003E, the establishment of new online e-commerce channels, and even&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhos-the-greatest-golfer-of-all-time-this-data-led-project-might-have-the-answer\u002F"\u003Ethe creation of whole new business models\u003C\u002Fa\u003E. The consensus from tech experts is that the rapid digital transformation pushed by CIOs and their teams has&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ffor-cios-the-game-is-about-to-change-again\u002F"\u003Ehelped change the perception of IT for good\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003ERather than being seen primarily as a service to other functions, such as sales and finance, technology is now recognized as a critical factor for long-term business success. Smart IT executives and their teams use that platform change to&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-climb-the-career-ladder-and-become-a-successful-cio\u002F"\u003Epursue new digital transformation opportunities\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\" data-hed=\"How important is digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"85ebed4d-4e21-4a41-9064-4159354471e3\" data-edition=\"us\" data-description=\"\u003Cp\u003EWith digital transformation proving its worth, business and digital leaders must find new technology projects to get their teeth stuck into.\u003C\u002Fp\u003E\u003Cp\u003EAnalyst Gartner says&nbsp;\u003Ca href="https:\u002F\u002Fwww.gartner.com\u002Fen\u002Finformation-technology\u002Finsights\u002Ftop-technology-trends" target="_blank"\u003ECEOs know they must accelerate the adoption of digital business\u003C\u002Fa\u003E&nbsp;and are seeking more direct digital routes to connect with their customers. However, with an eye on economic risks, bosses want to be efficient and protect margins and cash flow. Current digital transformation trends include:\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F6-ways-to-exploit-the-clever-ideas-in-innovative-startups\u002F" target="_blank"\u003E6 ways to utilize the clever ideas behind innovative startups\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003ECloud computing&nbsp;\u003C\u002Fstrong\u003E– On-demand IT has been at the core of digital transformation efforts for the past decade, but that focus doesn't mean the work is done. While many organizations aim for a cloud-first approach, few have moved their systems 100% to the cloud. Legacy tech remains a major hindrance to modernization.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EAI and machine learning\u003C\u002Fstrong\u003E\u003Cem\u003E&nbsp;–\u003C\u002Fem\u003E&nbsp;Companies have spent the past decade collecting information. That effort looked prescient two years ago with the emergence and rapid rise of generative AI (Gen AI). Professionals must now bring data together and use AI to improve customer experiences and decision-making processes. Expect&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhens-the-right-time-to-invest-in-ai-4-ways-to-help-you-decide\u002F"\u003Einvestment in AI and machine learning to grow significantly\u003C\u002Fa\u003E&nbsp;as companies explore new opportunities.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EAutomation\u003C\u002Fstrong\u003E&nbsp;– Executives who&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Frobotic-process-automation-this-is-how-to-stop-your-workers-from-resenting-the-bots\u002F"\u003Einvested in robotic process automation\u003C\u002Fa\u003E&nbsp;to free up workers' time received a new boost from the rise of Gen AI. Automation has moved from the fringes to the core of digital transformation efforts. Whether reducing software coding demands or introducing bots to automate service requests, companies are exploring how technology can cull repetitive tasks and allow staff to focus on creative and collaborative work that produces value.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003ECybersecurity\u003C\u002Fstrong\u003E&nbsp;– Underlying all these digital transformation efforts is a continued requirement for investment in cyber-defense mechanisms. Gartner points to the rise of the cybersecurity mesh, which enables stand-alone security solutions to work together and improve an organization's overall security posture. The analyst expects to see&nbsp;\u003Ca href="https:\u002F\u002Fwww.gartner.com\u002Fen\u002Fnewsroom\u002Fpress-releases\u002F2024-08-21-gartner-2024-hype-cycle-for-emerging-technologies-highlights-developer-productivity-total-experience-ai-and-security#:~:text=Hype Cycle for Emerging Technologies, 2024,-Source: Gartner (August&amp;text=Autonomous AI: AI's fast evolution,decision-making in complex environments."\u003Ehuman-centric security\u003C\u002Fa\u003E&nbsp;that weaves privacy into the organization's digital design.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EEmerging technologies\u003C\u002Fstrong\u003E&nbsp;– AI might have hogged the limelight for the past two years but other emerging technologies are bubbling up. These technologies will impact the business and its customers during the rest of the decade. Gartner's&nbsp;\u003Ca href="https:\u002F\u002Fwww.gartner.com\u002Fen\u002Fnewsroom\u002Fpress-releases\u002F2024-08-21-gartner-2024-hype-cycle-for-emerging-technologies-highlights-developer-productivity-total-experience-ai-and-security#:~:text=Hype Cycle for Emerging Technologies, 2024,-Source: Gartner (August&amp;text=Autonomous AI: AI's fast evolution,decision-making in complex environments."\u003E2024 Hype Cycle for Emerging Technologies\u003C\u002Fa\u003E&nbsp;lists 25 disruptive technologies across four areas: autonomous AI, developer productivity, total experience, and human-centric security and privacy programs. Expect to see more investment in digital twins, autonomous agents, and, in the much longer term, humanoid working robots.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\" data-hed=\"What are the big digital transformation trends?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"ab499268-e583-4901-8637-c2c24468f155\" data-edition=\"us\" data-description=\"\u003Cp\u003EGen AI is the latest -- and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwelcome-to-the-ai-revolution-from-horsepower-to-manpower-to-machine-power\u002F"\u003Eperhaps greatest\u003C\u002Fa\u003E&nbsp;-- technology to impact digital transformation. Two years since OpenAI first unleashed ChatGPT on the world, the hype about the technology remains cacophonous. Some experts predict its effect on global value chains is&nbsp;\u003Ca href="https:\u002F\u002Fwww.weforum.org\u002Fevents\u002Fworld-economic-forum-annual-meeting-2024\u002Fsessions\u002Findustry-applications-of-generative-ai\u002F"\u003Eanalogous to the steam engines of the Industrial Revolution\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003EThe rapid rise of Gen AI is such that it wasn't even mentioned the latest time we updated this article (in August 2022). Since then, CIOs and their business peers have told ZDNET how their businesses are exploring how Gen AI can boost productivity and help to transform workplace activities, such as content creation, customer service, and coding.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003C\u002Fstrong\u003E\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F4-ways-to-help-your-organization-overcome-ai-inertia\u002F#link=%7B%22role%22:%22standard%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F4-ways-to-help-your-organization-overcome-ai-inertia\u002F%22,%22target%22:%22%22,%22absolute%22:%22%22,%22linkText%22:%224%20ways%20to%20help%20your%20organization%20overcome%20AI%20inertia%22%7D"\u003E\u003Cstrong\u003E4 ways to help your organization overcome AI inertia\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EGabriela Vogel, senior director analyst in the Executive Leadership of Digital Business (ELDB) practice at research firm Gartner, told ZDNET that Gen AI is a rare technology -- one whose potential influence has piqued the interest of chief executives as much as CIOs and IT professionals. All eyes on digital transformation are now turning to how the business can create a competitive advantage through AI and machine learning.\u003C\u002Fp\u003E\u003Cp\u003E"Our CEO survey shows that technology-related change is the second biggest priority for the CEO after growth," she said. "So, technology-enabled change is a top-of-mind topic for CEOs right now -- trying to understand how to generate value from all these investments that have been happening."\u003C\u002Fp\u003E\" data-hed=\"How has Gen AI affected digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"ecb2981a-4212-48df-a1df-2e3f47a4a62d\" data-edition=\"us\" data-description=\"\u003Cp\u003ENo one likes a futurist who sits on the fence, but I'm afraid this prediction requires some splinters. While the rapid rise of Gen AI has been remarkable, it's important to recognize that the rollout of high-profile services like&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-chatgpt-the-worlds-most-popular-ai-chatbot-explained\u002F" target="_blank"\u003EChatGPT\u003C\u002Fa\u003E,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-microsoft-copilot-heres-everything-you-need-to-know\u002F" target="_blank"\u003EMicrosoft Copilot\u003C\u002Fa\u003E,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-use-gemini-formerly-google-bard-everything-you-should-know\u002F" target="_blank"\u003EGoogle's Gemini\u003C\u002Fa\u003E, and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fapple-intelligence-arrives-next-month-6-ai-upgrades-iphone-users-can-expect-first\u002F" target="_blank"\u003EApple Intelligence\u003C\u002Fa\u003E&nbsp;are the visible manifestations of many years of research. What we see today with Gen AI is the tip of a much larger development iceberg beneath the surface -- and how that iceberg will change shape is up for debate.\u003C\u002Fp\u003E\u003Cp\u003EAfter two years of non-stop hype, we're seeing the first signs of Gen AI fatigue from business leaders. Most companies struggle to move Gen AI projects from initial stages into production,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthere-are-many-reasons-why-companies-struggle-to-exploit-gen-ai-says-deloitte-survey\u002F"\u003Eaccording to Deloitte\u003C\u002Fa\u003E. The consulting giant says 70% of business leaders said their organization has moved 30% or fewer of their experiments into production. Worse still, Gartner recently predicted at least&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fa-third-of-all-gen-ai-projects-will-be-abandoned-says-gartner\u002F"\u003E30% of Gen AI projects will be abandoned\u003C\u002Fa\u003E&nbsp;after the proof-of-concept stage by the end of 2025.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdo-ai-tools-make-it-easier-to-start-a-new-business-5-factors-to-consider\u002F"\u003EDo AI tools make it easier to start a new business? 5 factors to consider\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThose indicators point to some concern about the long-term impact of AI on digital transformation. However, it's also important to recognize that those failures aren't stopping companies from investing cash in Gen AI -- at least not yet. The rate at which companies deployed Gen AI programs doubled between December last year and July 2024,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fenterprises-double-their-gen-ai-deployment-efforts-bloomberg-survey-says\u002F"\u003Eaccording to Bloomberg Intelligence\u003C\u002Fa\u003E.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EAs a starting point for building AI momentum in slower-moving organizations, Caroline Carruthers, CEO at Carruthers and Jackson,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F4-ways-to-help-your-organization-overcome-ai-inertia\u002F"\u003Esuggested four priorities for data leaders\u003C\u002Fa\u003E: start with purpose, focus on targeted outcomes, shout about your successes, and use data to prove your case. She told ZDNET that businesses looking to pursue Gen AI projects as part of a digital transformation initiative are on a journey: "While many data leaders feel they need to be doing something with AI, they also face an intrinsic level of resistance built-in before they can even start doing anything."\u003C\u002Fp\u003E\" data-hed=\"What is the impact of Gen AI on digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"145531c5-44ce-4531-804c-1077b1fbf426\" data-edition=\"us\" data-description=\"\u003Cp\u003EWhile most experts can agree that digitalization involves using technology to make a process more efficient or effective, just about every project that involves using technology gets badged as a digital transformation initiative.\u003C\u002Fp\u003E\u003Cp\u003EDigital transformation has become the go-to marketing phrase for almost any adoption of new technology. The term is applied so broadly that it is in danger of becoming meaningless. Its ubiquity is such that it's no surprise when an attention-craving organization badges its new app or even something as mundane as a laptop refresh program as a "digital transformation initiative.".\u003C\u002Fp\u003E\u003Cp\u003ETech workers also express cynicism about the grand talk of digital. IT professionals don't want to spend their working days digitally transforming rather than coding, programming, and developing. For their part, CIOs will tell you the implementation of technology is simply the conduit to help the business meet its objectives, whether selling more widgets, making more money, or raising customer satisfaction.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003C\u002Fstrong\u003E\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-reasons-to-work-with-the-competition-according-to-business-leaders\u002F#link=%7B%22role%22:%22standard%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-reasons-to-work-with-the-competition-according-to-business-leaders\u002F%22,%22target%22:%22%22,%22absolute%22:%22%22,%22linkText%22:%225%20reasons%20to%20work%20with%20the%20competition,%20according%20to%20business%20leaders%22%7D"\u003E\u003Cstrong\u003E5 reasons to work with the competition, according to business leaders\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003ETo critics, digital transformation offers tech vendors another opportunity to rebrand their offerings; it's not uncommon to see systems and services sold as a golden bullet for digital transformation. Such hype is just more fuel for detractors who feel that digital transformation is simply a solution searching for a problem.\u003C\u002Fp\u003E\u003Cp\u003ENone of this criticism should come as a shock. Even back in 2017, analyst Gartner warned that over-selling meant&nbsp;\u003Ca href="https:\u002F\u002Fwww.gartner.com\u002Fsmarterwithgartner\u002Fembrace-the-urgency-of-digital-transformation\u002F" target="_blank"\u003Edigital transformation was fast approaching the trough of disillusionment\u003C\u002Fa\u003E. Seven years later, critics would say we're now at the bottom of that trough.\u003C\u002Fp\u003E\" data-hed=\"What are the criticisms of digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"7ff224ad-406f-4728-ab5b-016e50a9ec0e\" data-edition=\"us\" data-description=\"\u003Cp\u003EOne way to help silence the critics would be to find another name for digital transformation. We should stop using the term blindly and instead focus on the outcomes we're trying to achieve with technology.\u003C\u002Fp\u003E\u003Cp\u003EThat approach resonates with the CIO community: Almost every IT chief will tell you that their organization is running business transformation, not technology transformation, projects. Other industry commentators suggest culling the phrase digital transformation and creating a slightly modified alternative, such as digital landscape, underlying digital environment, or data-led plumbing.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EThe big problem with all these alternative names is that they mean even less than digital transformation. For all its inherent faults, we all have a preconceived idea of what digital transformation means, even if making heavy use of the cloud or using emerging technology to automate work tasks previously dominated by manual means.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003C\u002Fstrong\u003E\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthree-ways-to-create-the-right-data-culture-in-your-business\u002F#link=%7B%22role%22:%22standard%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthree-ways-to-create-the-right-data-culture-in-your-business\u002F%22,%22target%22:%22%22,%22absolute%22:%22%22,%22linkText%22:%223%20ways%20to%20create%20the%20right%20data%20culture%20in%20your%20business%22%7D"\u003E\u003Cstrong\u003E3 ways to create the right data culture in your business\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EThese kinds of digital transformations have shown how technology can change the business for the better. Proving the value of technology has been&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-climb-the-career-ladder-and-become-a-successful-cio\u002F"\u003Ea tough battle for CIOs and other IT professionals\u003C\u002Fa\u003E. Yes, the concept of digital transformation has flaws, but -- in some ways -- the IT industry should be pleased the business recognizes the great work the technology team is undertaking, regardless of what it's called.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003ERemember that the rest of the business tends to have a problem with big IT concepts. Take the example of the phrase "cloud computing," which used to be met with nonplussed expressions from non-IT execs 10-plus years ago. Now, the cloud is a broadly understood and accepted term.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003ECloud found its footing by proving its value -- and so it is with other digital transformation projects, such as exploring Gen AI or implementing IoT and sensors. The business has seen the value of digital transformation in recent years and wants a lot more in the future.\u003C\u002Fp\u003E\" data-hed=\"What else could we call digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"ddc725c4-7e1f-491a-baaf-0f1205bddb19\" data-edition=\"us\" data-description=\"\u003Cp\u003EBeneath the buzzwords, there is a crucial concept: Digitalization is helping smart businesses change the established economic order -- and the effects are everywhere.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EFrom Amazon's influence over retailing to Facebook's impact on publishing and onto fleet-of-foot FinTechs that are destabilizing banking and insurance operations, traditional firms are being challenged by nimble, digital-savvy operators.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003C\u002Fstrong\u003E\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fnot-just-another-initiative-how-pepsico-is-combining-innovation-and-sustainability\u002F#link=%7B%22role%22:%22standard%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fnot-just-another-initiative-how-pepsico-is-combining-innovation-and-sustainability\u002F%22,%22target%22:%22%22,%22absolute%22:%22%22,%22linkText%22:%22'Not%20just%20another%20initiative':%20How%20PepsiCo%20is%20combining%20innovation%20and%20sustainability%22%7D"\u003E\u003Cstrong\u003E'Not just another initiative': How PepsiCo is combining innovation and sustainability\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EConsultant&nbsp;\u003Ca href="https:\u002F\u002Fwww.pwc.com\u002Fgx\u002Fen\u002Fceo-survey\u002F2024\u002Fdownload\u002F27th-ceo-survey.pdf" target="_blank"\u003EPwC's 2024 CEO survey\u003C\u002Fa\u003E&nbsp;concludes that the impetus to reinvent business models is intensifying. CEOs expect more pressure for change during the next three years than in the previous five due to digital transformation and a series of megatrends, such as sustainability and geopolitical instability.\u003C\u002Fp\u003E\u003Cp\u003EIt's also important to recognize that digital transformation is more than an IT concern. Line-of-business units are crucial to identifying where digitalization can create big benefits. As the Harvard Business Review suggests,&nbsp;\u003Ca href="https:\u002F\u002Fhbr.org\u002F2021\u002F03\u002Fdigitizing-isnt-the-same-as-digital-transformation" target="_blank"\u003Edigitalization is a road to nowhere\u003C\u002Fa\u003E&nbsp;without a fundamental business transformation.\u003C\u002Fp\u003E\" data-hed=\"Why does digital transformation matter?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"6952e28f-e839-4405-b46a-d4ac5c0937ca\" data-edition=\"us\" data-description=\"\u003Cp\u003EBeauty company Avon International has used a direct-selling model for 130 years. The company normally sells its products through reps who call at clients' doors and collect orders from a paper brochure. However, that business model became untenable during the pandemic crisis and lockdown.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EThe solution came in&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdigital-transformation-keeping-business-moving-even-when-everyone-is-stuck-at-home\u002F"\u003Ethe form of a rapid digital transformation\u003C\u002Fa\u003E&nbsp;that allowed reps to carry on selling. The IT team focused first on putting in place a mechanism that allowed reps to ensure that the orders they were taking -- through WhatsApp, a text message, an email, or a phone call -- were delivered directly to Avon's customers rather than by hand.\u003C\u002Fp\u003E\u003Cp\u003EAs the company had 60 different enterprise resource planning systems globally and more than 200 back-office systems, changing the delivery address meant modifying a range of ordering and invoicing processes. The team implemented that new approach on top of its legacy platforms in 30 markets in six weeks.\u003Cstrong\u003E&nbsp;\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F3-ways-to-help-your-staff-use-generative-ai-confidently-and-productively\u002F" target="_blank"\u003E3 ways to help your staff use generative AI confidently and productively\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAvon also started to develop a stronger e-commerce platform, such as via mobile and web. Sales through e-commerce channels grew six times in the first three weeks following lockdown. The company also started to produce digital brochures that could be updated far more easily and shared through social channels.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EEstimates suggest about&nbsp;\u003Ca href="https:\u002F\u002Fwww.theguardian.com\u002Ffashion\u002F2021\u002Fsep\u002F19\u002Favon-now-calling-with-omni-channel-cosmetic-sales-in-a-digital-age"\u003E30% of the company's come from online orders\u003C\u002Fa\u003E, up from less than 10% before the pandemic. What's more, Avon's business transformation continues. CEO Angela Cretu said&nbsp;\u003Ca href="https:\u002F\u002Fwww.theguardian.com\u002Ffashion\u002F2021\u002Fsep\u002F19\u002Favon-now-calling-with-omni-channel-cosmetic-sales-in-a-digital-age\u002F" target="_blank"\u003Ethe company wants to become fully omnichannel\u003C\u002Fa\u003E. The company announced&nbsp;\u003Ca href="https:\u002F\u002Fwww.bbc.co.uk\u002Fnews\u002Fbusiness-67406434"\u003Eplans to open physical stores\u003C\u002Fa\u003E&nbsp;in the UK for the first time late last year.\u003C\u002Fp\u003E\u003Cp\u003EAvon's approach to business transformation -- which spans years, platforms, and channels -- shows that effective digitalization is an ongoing journey that involves unexpected turns and new avenues to market.\u003C\u002Fp\u003E\" data-hed=\"What does digital transformation look like?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"019ecda4-8b9c-4937-a5ba-2d25f2750c61\" data-edition=\"us\" data-description=\"\u003Cp\u003ETech analyst IDC says worldwide digital transformation spending will&nbsp;\u003Ca href="https:\u002F\u002Fcdn.idc.com\u002Fgetdoc.jsp?containerId=prUS52305724"\u003Ereach almost $4 trillion in 2027\u003C\u002Fa\u003E. The researcher says investments in AI and Gen AI will lead to an annual growth rate of 16.2% through 2027.\u003C\u002Fp\u003E\u003Cp\u003E"Digital transformation is no longer a discretionary investment: Companies that want to be competitive and win in the digital economy are leading the way," said Angela Vacca, senior research manager with IDC's Data &amp; Analytics Group.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-will-change-the-role-of-developers-forever-but-leaders-say-thats-good-news\u002F"\u003EAI will change the role of developers forever, but leaders say that's good news\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ESomething to note, though: Digitalization is far from easy. While 89% of large companies globally have a digital and AI transformation underway, these efforts have&nbsp;\u003Ca href="https:\u002F\u002Fwww.mckinsey.com\u002Fcapabilities\u002Fmckinsey-digital\u002Four-insights\u002Fthree-new-mandates-for-capturing-a-digital-transformations-full-value"\u003Eonly captured 31% of the expected revenue lift\u003C\u002Fa\u003E&nbsp;and 25% of the expected cost savings, according to the&nbsp;\u003Ca href="https:\u002F\u002Fhbr.org\u002F2023\u002F07\u002Fthe-value-of-digital-transformation"\u003EHarvard Business Review\u003C\u002Fa\u003E, quoting McKinsey research.\u003C\u002Fp\u003E\" data-hed=\"How much does digital transformation cost?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"dd2c29f2-310e-42a7-8b98-9c6145461c33\" data-edition=\"us\" data-description=\"\u003Cp\u003EDigital transformation projects have traditionally been associated with multi-year strategies. Here, CIOs have worked with their peers to think about how technology might help their organizations react to the threat of digital disruption. They've then created a long-term business strategy that uses technology to help the organization meet its aims.\u003C\u002Fp\u003E\u003Cp\u003EThe problem with many of those long-term strategies is that they've taken too long to come to fruition. IT teams are good at creating spot digitalization projects, such as moving systems to the cloud or creating new channels to market, but struggle to transform the whole business to support new operating models.\u003C\u002Fp\u003E\u003Cp\u003EIn an age where fleet-of-foot digital challengers can move into a new sector almost overnight, multi-year digital strategies are too slow. The multiple challenges associated with technological change, new geopolitical tensions, and macroeconomic pressures have shown that flexibility and agility are the watchwords for modern digital strategies.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-a-chief-ai-officer-and-how-do-you-become-one\u002F"\u003EWhat is a Chief AI Officer, and how do you become one?\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EMcKinsey reflects that most&nbsp;\u003Ca href="https:\u002F\u002Fwww.mckinsey.com\u002Fbusiness-functions\u002Fmckinsey-digital\u002Four-insights\u002Fthe-new-digital-edge-rethinking-strategy-for-the-postpandemic-era"\u003Ecompanies' adoption of digital technologies sped up from years to months\u003C\u002Fa\u003E&nbsp;during the pandemic. That increase in pace is having a lasting impact. The consultant says what was considered best-in-class speed for business change four or five years ago is now seen as slower than average.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EThis need for speed has an impact on digital transformation strategies. Instead of talking about five-year plans, boards demand constant iteration. That increase in pace has required a new agile way of working in many organizations.\u003C\u002Fp\u003E\" data-hed=\"How long does digital transformation take?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"35c9a4c7-ae39-4673-940f-018c6670140a\" data-edition=\"us\" data-description=\"\u003Cp\u003EDigital transformation is&nbsp;\u003Ca href="http:\u002F\u002Fwww3.weforum.org\u002Fdocs\u002FWEF_Digital_Culture_Guidebook_2021.pdf"\u003Eas much about establishing the right cultural change program\u003C\u002Fa\u003E&nbsp;as introducing new tech. Digitalization needs IT organizations to work out quickly what their business needs and how to deliver the best solutions. For many senior managers, the best way to find these answers is through an agile approach.\u003C\u002Fp\u003E\u003Cp\u003EAgile management originated&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-agile-software-development-everything-you-need-to-know-about-delivering-better-code-faster\u002F"\u003Ein software development\u003C\u002Fa\u003E, but as Harvard Business Review suggests, it has spread far&nbsp;\u003Ca href="https:\u002F\u002Fhbr.org\u002F2021\u002F04\u002Fhave-we-taken-agile-too-far"\u003Ebeyond its product development and manufacturing roots\u003C\u002Fa\u003E. While agile won't be applied the same way in every organization, the basic principles -- decentralized decision-making, cross-organization teams, and cross-team empowerment -- are likely to resonate with most business leaders.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fagile-development-can-unlock-the-power-of-generative-ai-heres-how\u002F" target="_blank"\u003EAgile development can unlock the power of generative AI - here's how\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EExperienced digital leaders suggest the big benefit of an agile approach is cultural. By working in small, cross-organization groups to explore challenges and deliver solutions, IT staff and line-of-business professionals iterate around a problem and quickly create digital solutions.\u003C\u002Fp\u003E\u003Cp\u003EAgile is also a good fit for companies that want to put AI at the core of their digital transformation strategies. Toby Alcock, CTO at Logicalis,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fagile-development-can-unlock-the-power-of-generative-ai-heres-how\u002F"\u003Etold ZDNET that agile development has great potential\u003C\u002Fa\u003E&nbsp;for delivering generative AI projects. His firm's research suggests integrating AI effectively into the business is the&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-ways-cios-can-manage-the-business-demand-for-generative-ai\u002F"\u003Enumber one priority for CIOs in 2024\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\" data-hed=\"What's the relationship between agile and digital transformation? \" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"8138b10d-e658-4596-a7e7-4340d158e687\" data-edition=\"us\" data-description=\"\u003Cp\u003ECompanies have invested a lot of cash in cloud and collaboration technologies. These services will prove crucial in the coming years, as organizations attempt to find ways to support a hybrid mix of at-home and in-office knowledge workers.\u003C\u002Fp\u003E\u003Cp\u003EEvidence so far suggests that&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Fhybrid-work-is-in-trouble-here-are-4-ways-to-make-it-work-in-the-longer-term\u002F"\u003Emanaging this shift is far from easy\u003C\u002Fa\u003E. While many professionals have now got used to working from home -- and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmajority-of-workers-are-more-productive-and-communicative-at-home\u002F"\u003Eresearch suggests they're more productive, too\u003C\u002Fa\u003E&nbsp;--&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Freturn-to-the-office-or-hybrid-work-heres-whats-happening-next\u002F"\u003Etheir bosses are not always quite as keen\u003C\u002Fa\u003E&nbsp;to see them detached from the corporate HQ. Finding a successful middle ground between home and office work will be crucial.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgenerative-ai-is-the-technology-that-it-feels-most-pressure-to-exploit\u002F"\u003EGenerative AI is the technology that IT feels most pressure to exploit\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EManagers will need to continue investing their digital transformation cash in technologies to help create the hybrid workplace of the future. They'll need to accompany this investment in digitization with an organizational transformation. Business leaders told ZDNET that&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-create-an-effective-hybrid-working-strategy-according-to-these-business-leaders\u002F"\u003Ea range of approaches\u003C\u002Fa\u003E, such as open communication and flexible guidelines, help companies to create an effective hybrid working strategy.\u003C\u002Fp\u003E\" data-hed=\"How does digital transformation support hybrid working?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"adada537-254e-49fd-b2cd-c1d8024f2cc9\" data-edition=\"us\" data-description=\"\u003Cp\u003EAs the traditional guardians of technology investment, CIOs tend to have a big say in digital change projects. Yet CIOs are far from the only executives with a role in digital transformation management, and the pressure for change has led to the rise of other C-suite specialists, such as chief digital officers (CDOs).\u003C\u002Fp\u003E\u003Cp\u003EAnalyst firms fanned the flames by suggesting the appointment of CDOs could hasten the demise of the traditional IT leadership role.&nbsp;\u003Ca href="http:\u002F\u002Fwww.gartner.com\u002Fnewsroom\u002Fid\u002F2208015"\u003EGartner\u003C\u002Fa\u003E&nbsp;said a quarter of businesses would have a digital chief by 2015 and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fidc-has-blind-faith-in-chief-digital-officers\u002F"\u003EIDC said\u003C\u002Fa\u003E&nbsp;60% of CIOs would be replaced by CDOs by 2020. Today, those predictions look way off-beam.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EWhat no one can deny, however, is the ever-increasing role of business professionals in IT purchasing decisions. Rather than the IT department going off and buying systems it thinks the company needs, modern business operations rely on professionals identifying their key challenges and then thinking about -- or even going out and buying -- technological solutions to these problems.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-be-a-great-leader-at-work\u002F" target="_blank"\u003E5 ways to be a great leader at work\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ECloud computing makes it far easier for professionals in any department to buy IT services on demand. When requirements change, professionals can scale these services up or down depending on demand -- with or without the say-so of the tech team. The extent of the swing away from IT departments controlling procurement is such that Gartner's 2024 CEO Survey reports that 80% of CXOs and business leaders believe digital leadership is part of their job.\u003C\u002Fp\u003E\u003Cp\u003EGartner analyst Gabriela Vogel told ZDNET the story of modern digital transformation is about people beyond the IT department having a say in the direction of investment. While value comes from a collaborative approach to digitalization, most non-IT professionals don't feel digitally proficient and are looking to hone their technology skills.\u003C\u002Fp\u003E\u003Cp\u003E"I think it's similar to what happened in finance many years ago," she said. "Today, people in all parts of the business know about the basics of finance because they did an MBA. We'll start seeing this trend happening in digital, where you have people who understand technology and departments that don't necessarily work with the core of technology."\u003C\u002Fp\u003E\" data-hed=\"Who oversees digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"5dd84962-f30f-4600-8433-46fba84ad475\" data-edition=\"us\" data-description=\"\u003Cp\u003EHowever, the game is far from up for CIOs. While line-of-business employees might believe they can spot discrete digital solutions to their organizational challenges, CIOs have experience integrating systems and services. Effective digital transformation requires a close relationship between CIOs and their line-of-business colleagues.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E"Digital transformation is all about outcomes," said Nick Woods, CIO at MAG, a UK airport group that owns and operates Manchester, London Stansted, and East Midlands Airports. "It comes back to the partnerships and allegiances you're forming," he told ZDNET. "As a CIO, you can't be successful on your own. The business still needs to own its outcomes."\u003C\u002Fp\u003E\u003Cp\u003EWith companies now looking to get more from recent digital transformation projects, even greater focus will be placed on the tech leadership capabilities of CIOs, which means building even stronger bonds with the chief executive and the rest of the C-suite.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Fcoworker-conflict-5-ways-to-deal-with-a-difficult-colleague\u002F"\u003ECoworker conflict? 5 ways to deal with a difficult colleague\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EVogel told ZDNET that&nbsp;\u003Ca href="https:\u002F\u002Fwww.gartner.com\u002Fen\u002Fchief-information-officer\u002Finsights\u002Fcio-agenda"\u003EGartner's 2024 CIO Agenda\u003C\u002Fa\u003E&nbsp;highlights how CIOs should base their partnership with CXOs on a franchise model, where they co-lead, co-deliver, and co-govern digital delivery. Gartner reports that 63% of digital initiatives meet or exceed outcome targets when CIOs set up franchise models. However, Vogel said only 12% of CIOs currently use a franchise model where they create digital solutions with the business.\u003C\u002Fp\u003E\u003Cp\u003EThe good news is CIOs who help their business colleagues reap the benefits of digitalization will be valued. Helen Fleming, executive director of search and specialisms at recruiter Harvey Nash, told ZDNET that CIOs who get the right approach could end up rising to the top of the business and fulfilling other senior roles in the organization, such as COO or even CEO. "CIOs are diversifying or progressing into the COO role," she said.\u003C\u002Fp\u003E\u003Cp\u003EFleming pointed to the example of Nash Squared, where CEO Bev White began her CIO career at one organization and progressed to COO and MD roles. White then took CEO positions at other companies. For most CIOs, this careful progression is the likely route to the top in an age of digital transformation.\u003C\u002Fp\u003E\" data-hed=\"How can CIOs contribute to digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"c3b99eb9-98e0-4ae8-bf44-ffc0fd5bc5bd\" data-edition=\"us\" data-description=\"\u003Cp\u003EIt doesn't. Many people make the mistake of thinking of digital transformation as a discrete project. As researcher Forrester suggests,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-new-rules-of-business-digital-transformation-must-thrive-throughout-your-company\u002F"\u003Etrue transformation is a journey, not a destination\u003C\u002Fa\u003E. Digital transformation remains a slippery concept that involves the delivery of value to the business and its customers in new -- and perhaps unexpected -- ways.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-climb-the-career-ladder-and-become-a-successful-cio\u002F" target="_blank"\u003E5 ways to climb the career ladder and become a successful CIO\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EJust as digital transformation constantly changes, so do its constituent elements. Gartner's 2024 CEO Survey reports that over half (53%) of CEOs say their company's digital transformation is just beginning or is less than half done. Most transformation activities today involve the innovative use of data, whether AI, machine learning, or IoT. As digital transformation has evolved, it has become more about data-led change than anything else.\u003C\u002Fp\u003E\u003Cp\u003ESo, digital transformation continues to evolve, meaning the process of defining digitalization remains complex and contested. The one thing we can be sure of is that digital transformation -- in whatever form it takes -- is here to stay, which means IT professionals and their business peers must build an agile and sustainable strategy for change.\u003C\u002Fp\u003E\" data-hed=\"When does digital transformation stop?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003E\u003Cbr\u003E\u003C\u002Fh2\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"6c034ca0-d30c-44a0-8231-ae080c6d0b94\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F6c034ca0-d30c-44a0-8231-ae080c6d0b94\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-09-19 18:42:00",timezone:"UTC",updated:c,published:c},description:"Digital transformation: Here's why it matters, what the big trends are, how it impacts you - and why it will never end.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"51bcfba8-b3d2-4c39-8112-69a1b71898cd",image:{id:"2780e9fe-c3f3-4130-8a74-585d1fa45be0",filename:"cloudboard2gettyimages-573106799.jpg",dateCreated:{created:c,date:"2024-09-19 17:16:13",timezone:"UTC",updated:c,published:c},alt:"cloudboard2gettyimages-573106799",credits:"John M Lund Photography Inc\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F09\u002F19\u002F2780e9fe-c3f3-4130-8a74-585d1fa45be0\u002Fcloudboard2gettyimages-573106799.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:1115,height:747,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Digital Transformation",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"what-is-digital-transformation-everything-you-need-to-know-about-how-technology-is-changing-business",startYear:c,summary:b,title:"What is digital transformation? Everything you need to know about how technology is changing business",topic:{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"73cc194f-d555-4dde-9954-530bc9c225f8",slug:"executive-guides",name:"Executive Guides",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"926c7fe3-bac7-46e3-b421-bf633d90ee73",slug:"productivity",name:"Productivity",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"9d3e6108-0023-11e4-95d2-02911863765e",slug:"innovation",name:"Innovation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"ba8d8100-f2d7-42e1-a4c9-879d358929f6\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"EschCollection\u002FGetty Images\" data-image-alt-text=\"Figures pass against a colorful LED light background\" data-image-filename=\"gettyimages-855383234.jpg\" data-image-date-created=\"2024\u002F07\u002F23\" data-image-crop=\"2106x1184+0+68\" data-image-width=\"2106\" data-image-height=\"1424\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EBusiness leaders recognize the value of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-unlock-creative-thinking-and-produce-great-results\u002F\" target=\"_blank\"\u003Eintellectual property\u003C\u002Fa\u003E (IP) -- they go to great lengths to ensure their organization's best ideas don't fall into the hands of competitors, using everything from \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdespite-all-the-ai-hype-success-depends-on-just-one-thing\u002F\" target=\"_blank\"\u003Etight data policies\u003C\u002Fa\u003E to strict access privileges and enforceable patent applications. \u003C\u002Fp\u003E\u003Cp\u003EHowever, sometimes professionals benefit from working with people in organizations that might otherwise be considered rivals.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthree-ways-to-create-the-right-data-culture-in-your-business\u002F\" target=\"_blank\"\u003E3 ways to create the right data culture in your business\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ESo when -- and why -- should you collaborate with the competition? Five business leaders gave ZDNET their advice.\u003C\u002Fp\u003E\u003Ch2\u003E1. You can find common ground\u003C\u002Fh2\u003E\u003Cp\u003EAttiq Qureshi, chief digital information officer at Manchester United Football Club, works for an organization defined by competition. As one of the world's biggest sports teams, Manchester United is characterized by intense rivalry, which Qureshi recognizes -- but he told ZDNET that off the field, he maintains close relationships with other sports CIOs, usually informally. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F4-ways-to-help-your-organization-overcome-ai-inertia\u002F\"\u003E4 ways to help your organization overcome AI inertia\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EQureshi is part of a network with other Premier League CIOs, where IT executives talk about using technology in football clubs. \"That could be similar challenges or areas where some people are further along the journey or further behind, whether that's cybersecurity, broadcasting, or matchday logistics,\" he told ZDNET. \u003C\u002Fp\u003E\u003Cp\u003EHe also meets with CIOs at major European clubs who discuss the opportunities and challenges of digital transformation.\u003C\u002Fp\u003E\u003Cp\u003E\"We're very mindful about where we collaborate. We're never going to collaborate on cutting-edge technology that we're introducing. But we might share experiences on broadcast technology, networks, IT service desk tools, and data platforms,\" he said. \u003C\u002Fp\u003E\u003Cp\u003E\"So, we participate in those conversations. It's a respectful set of groups and the output is useful. But the knowledge we share is in no way competitive.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003E2. You can learn something new\u003C\u002Fh2\u003E\u003Cp\u003EAmbrose Earle, CIO at food service distributor Southwest Traders, said specialist groups help business leaders in his industry share knowledge. Two examples of those groups are the food service distribution cooperative UniPro and the trade association IFDA.\u003C\u002Fp\u003E\u003Cp\u003E\"There's certainly an amount of respect for your competitors in this industry -- we're often doing the same things,\" Earle said. \"You can learn something from other firms; they can learn something from you. I think groups like UniPro and IFDA encourage that knowledge-sharing process. And I think that's healthy because a rising tide floats all boats.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-be-a-great-leader-at-work\u002F\" target=\"_blank\"\u003E5 ways to be a great leader at work\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EOf course, there are limits. Earle's colleague, Brad Smith, VP of procurement at Southwest Traders, said people at the California-based business are more willing to share ideas with professionals beyond the local vicinity.\u003C\u002Fp\u003E\u003Cp\u003E\"We are limited by geography, so I don't have to worry about sharing ideas with people in the Pacific Northwest or New England,\" he said. \u003C\u002Fp\u003E\u003Cp\u003EWhen he attends industry events, Smith told ZDNET he likes to \"keep some things close to his chest.\"\u003C\u002Fp\u003E\u003Cp\u003E\"I do a lot more listening than talking,\" he said. \"I go there to hear the latest things and see what's happening. I will share, but I want to ensure we know who's in the room before I do.\"\u003C\u002Fp\u003E\u003Ch2\u003E3. You can meet new customer demands\u003C\u002Fh2\u003E\u003Cp\u003EBenoît Dageville, co-founder of technology firm Snowflake, said his company's north star is its customers -- and they'll work with other software providers if it means clients can benefit.\u003C\u002Fp\u003E\u003Cp\u003E\"When I know that this is what our customers want, we'll do it,\" he said. \"When I think it's not good for our customers, we won't do it.\" \u003C\u002Fp\u003E\u003Cp\u003EDageville told ZDNET at the recent \u003Ca href=\"https:\u002F\u002Fwww.snowflake.com\u002Fsummit\u002F\"\u003ESnowflake Summit 2024\u003C\u002Fa\u003E in San Francisco that it's sometimes difficult to judge what good and bad looks like for your customers. \u003C\u002Fp\u003E\u003Cp\u003E\"Sometimes, they might say, 'What you're trying to do isn't that smart.' And you'll listen and say, 'Okay, I understand your point of view.' So, listening is super-important.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Fcoworker-conflict-5-ways-to-deal-with-a-difficult-colleague\u002F\"\u003ECoworker conflict? 5 ways to deal with a difficult colleague\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EDageville said business leaders must stay sensitive to customer demands, and need to be prepared to flex in response to evolving requirements. \u003C\u002Fp\u003E\u003Cp\u003E\"If you lose the dialogue and connection with your customers, and they feel that you are not doing the right thing for them, they will drop you and won't trust you anymore,\" he said.\u003C\u002Fp\u003E\u003Cp\u003E\"If our customers tell us they want us to work with a company like Microsoft, then we'll do it -- it's as simple as that.\"\u003C\u002Fp\u003E\u003Ch2\u003E4. You can optimize data insights\u003C\u002Fh2\u003E\u003Cp\u003EGerard Francis, firmwide product head for data and analytics at JP Morgan Chase, agreed that client requirements dictate the direction of travel for working with competitors, especially regarding the importance of sharing data.\u003C\u002Fp\u003E\u003Cp\u003E\"I think to some extent our customers are going to demand collaboration. If I'm a customer, I don't want to get information from 30 places, regardless of who the actual source of the data is,\" he said.\u003C\u002Fp\u003E\u003Cp\u003E\"I want to get information from somebody who can standardize data. So, by default, it means we will work with data vendors, our partners, and our competitors, who have other types of data our clients care about.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fbusiness-management\u002Foverwhelmed-6-ways-to-stop-small-stresses-at-work-from-becoming-big-problems\u002F\"\u003EOverwhelmed? 6 ways to stop small stresses at work from becoming big problems\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EWhile clients will demand collaboration, it's Francis and his team who turn relationships into business benefits through two approaches: design and delivery.\u003C\u002Fp\u003E\u003Cp\u003E\"One approach, right out of the box, is to check we're designing the technology for collaboration and that everybody is on a level playing field for how the data operates and works,\" Francis said. \"We need to enable our competitors' data on our platform with the same velocity that we can enable our data.\" \u003C\u002Fp\u003E\u003Cp\u003EHe added that over time, the task becomes ensuring that customers are seeing the value of that collaboration instantly. \"Data is hard. People struggle so much with trying to fix their data problems,\" he continued. \"I think customers just want their data issues sorted so they can move on.\"\u003C\u002Fp\u003E\u003Ch2\u003E5. You can improve security \u003C\u002Fh2\u003E\u003Cp\u003ESasha Jory, CIO at Hastings Direct, said it's crucial to recognize the importance of working with what might once have been seen as competitors in the fast-changing digital age.\u003C\u002Fp\u003E\u003Cp\u003EShe gave the example of fraud. Experts suggest \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-generative-ai-and-why-is-it-so-popular-heres-everything-you-need-to-know\u002F\" target=\"_blank\"\u003Ethe rise of generative AI\u003C\u002Fa\u003E allows fleet-of-foot attackers to find \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwatch-out-generative-ai-will-level-up-cyber-attacks-according-to-new-google-report\u002F\" target=\"_blank\"\u003Enew ways to attack\u003C\u002Fa\u003E or steal from your business.\u003C\u002Fp\u003E\u003Cp\u003E\"I think it's probably coming faster than we expect,\" she said, anticipating an increase in gen AI-powered breaches. \"Success is all about finding areas where we can all gain from non-competitive relationships.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Ffive-ways-to-get-the-best-from-people-at-work\u002F\"\u003E5 ways to get the best from people, according to business leaders\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EShe told ZDNET that organizations that work together might be able to exchange best-practice techniques to help reduce external threats.\u003C\u002Fp\u003E\u003Cp\u003E\"AI can be used for good, but it can also be used for bad,\" she said. \"When people in the industry collaborate to identify things that might be fraud, the potential benefits will drive collaboration to a higher level than we might have expected.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-07-25 17:34:34",timezone:"UTC",updated:c,published:c},description:"Professionals are rightly wary of rival firms gaining a first-mover advantage. But in some instances, talking about challenges and opportunities with potential competitors can be beneficial.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"ad523cd8-3c92-4425-b8e7-9590615ec670",image:{id:"ba8d8100-f2d7-42e1-a4c9-879d358929f6",filename:"gettyimages-855383234.jpg",dateCreated:{created:c,date:"2024-07-23 20:16:54",timezone:"UTC",updated:c,published:c},alt:"Figures pass against a colorful LED light background",credits:"EschCollection\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F07\u002F23\u002Fba8d8100-f2d7-42e1-a4c9-879d358929f6\u002Fgettyimages-855383234.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2106,height:1424,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"5-reasons-to-work-with-the-competition-according-to-business-leaders",startYear:c,summary:b,title:"5 reasons to work with the competition, according to business leaders",topic:{id:"57b89c3b-5b67-4357-bd53-58c9f516a044",slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"57b89c3b-5b67-4357-bd53-58c9f516a044",slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"5bc37757-ddb5-4bd0-b656-6cf12f2a5cee\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Kobus Louw\u002FGetty Images\" data-image-alt-text=\"youngpro5gettyimages-1332104710\" data-image-filename=\"youngpro5gettyimages-1332104710.jpg\" data-image-date-created=\"2024\u002F07\u002F19\" data-image-width=\"2384\" data-image-height=\"1257\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ETalented IT professionals are in high demand and are \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fthe-top-ten-highest-paid-tech-skills-can-make-you-lots-of-money-heres-how-much\u002F\"\u003Ewell-rewarded for their expertise\u003C\u002Fa\u003E. With businesses keen to exploit emerging technologies like \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-heres-everything-you-need-to-know-about-artificial-intelligence\u002F\"\u003Eartificial intelligence\u003C\u002Fa\u003E (AI) and machine learning, the \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F66-of-leaders-wouldnt-hire-someone-without-ai-skills-report-finds\u002F\"\u003Edemand for talented tech staff\u003C\u002Fa\u003E will continue to increase.\u003C\u002Fp\u003E\u003Cp\u003EBut if you want to snare one of the best jobs, how can you stand out from other people? We asked four business leaders to provide their best-practice tips for professionals who want to look like the ideal candidate.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fthe-top-ten-highest-paid-tech-skills-can-make-you-lots-of-money-heres-how-much\u002F\"\u003EThe top ten highest-paid tech skills can make you a lot of money - here's how much\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Ch2\u003E1. Be open to learning new skills\u003C\u002Fh2\u003E\u003Cp\u003ESasha Jory, CIO at insurance firm Hastings Direct, said she always hires for energy and the best young professionals are hungry to learn new things.\u003C\u002Fp\u003E\u003Cp\u003E\"They have passion,\" she said. \"Graduates who are joining your business have already proven they're smart. But you can teach somebody anything if they've got passion, excitement, and the willingness to learn. So, I hire for personality and hunger.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EJory told ZDNET that the capability to gain new skills is important, as many young professionals enter the workplace with the wrong capabilities.\u003C\u002Fp\u003E\u003Cp\u003E\"They're coming into the industry, and they might have done three or four years in college, they've worked their socks off, and they arrive in the business and don't understand some of the new technologies,\" she said.\u003C\u002Fp\u003E\u003Cp\u003E\"They don't know how things work. They've never worked in a scrum team or used Agile practices, and the IT workplace is a massive shock.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Fcoworker-conflict-5-ways-to-deal-with-a-difficult-colleague\u002F\"\u003ECoworker conflict? 5 ways to deal with a difficult colleague\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe good news is that people with the right attitude will quickly settle in.\u003C\u002Fp\u003E\u003Cp\u003E\"Within six months, they will have learned the technology, learned how to work, and they will have learned how to work in an Agile environment,\" said Jory. \"I don't think college is necessarily equipping young people to cope with working life and the fast pace of technology change.\"\u003C\u002Fp\u003E\u003Ch2\u003E2. Show you can communicate effectively\u003C\u002Fh2\u003E\u003Cp\u003EAmbrose Earle, CIO at food service distributor Southwest Traders, said technical skills are far from the most important characteristic for potential employees.\u003C\u002Fp\u003E\u003Cp\u003ERather than developing IT solutions in-house, the company sources off-the-shelf solutions to well-identified business challenges. \"We're taking stuff off the shelf or working with partners that maintain the solution,\" he said.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Ffive-ways-to-get-the-best-from-people-at-work\u002F\"\u003E5 ways to get the best from people, according to business leaders\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EEarle told ZDNET the disparate work of the modern IT profession means an ability to interact with non-technical staff is a must-have skill.\u003C\u002Fp\u003E\u003Cp\u003E\"The main thing is, 'Can you understand the business and work with them? And then can you implement and help them adopt the technology?' And that work involves a lot of change management and communication rather than technology.\"\u003C\u002Fp\u003E\u003Cp\u003EEarle said successful IT professionals acclimatize quickly to their new work environment.\u003C\u002Fp\u003E\u003Cp\u003E\"A lot of it comes down to culture,\" he said. \"If you don't fit in with the culture, you're an energy-drainer. The tenure of our associates is high, and they have a lot of experience. You've got to fit in with the culture to understand their problems. They have to trust you enough to share their problem, and then you need the technical skills to go and solve it.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F66-of-leaders-wouldnt-hire-someone-without-ai-skills-report-finds\u002F\"\u003E66% of leaders wouldn't hire someone without AI skills, report finds\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EEarle said the best IT professionals communicate potential solutions in an easy-to-understand manner. \u003C\u002Fp\u003E\u003Cp\u003E\"I think if you lead with technology, there's a chance you're going to alienate business people. You won't be on the same page. You won't be talking the same language, and you'll have a less-than-optimal solution.\"\u003C\u002Fp\u003E\u003Ch2\u003E3. Demonstrate strong technical aptitude\u003C\u002Fh2\u003E\u003Cp\u003EJon Grainger, CTO of legal firm DWF, said it's important to recognize that the best up-and-coming professionals possess a blend of hard and soft skills.\u003C\u002Fp\u003E\u003Cp\u003EMost organizations look for core capabilities that suit their strategic objectives, whether moving to the cloud, developing programs, or embracing AI.\u003C\u002Fp\u003E\u003Cp\u003EGrainger told ZDNET it's common for business leaders to say they recruit for attitude. But he referred to a LinkedIn post he'd seen about the importance of soft skills over hard skills, where someone responded, \"But what if they can't fly the helicopter?\"\u003C\u002Fp\u003E\u003Cp\u003E\"At that early part of your career, aptitude is so important,\" he said. \"Anyone who can get their head around data will probably have a good set of transferable skills. Analytical thinking is important, too.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-build-a-great-network-according-to-business-leaders\u002F\"\u003E5 ways to build a great network, according to business leaders\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EGrainger said technical aptitude doesn't have to mean a top qualification in a course from a well-regarded college.\u003C\u002Fp\u003E\u003Cp\u003E\"It's important to have demonstrated some academic progress, but that doesn't always mean graduating with a college degree. There's a lot of people now talking more about apprenticeships.\"\u003C\u002Fp\u003E\u003Cp\u003EThe crucial thing, said Grainger, is for young professionals to think very carefully about the skills they develop and the people they work with as they take their first steps into the world of work.\u003C\u002Fp\u003E\u003Cp\u003E\"I would take that responsibility extremely seriously because I know from my experience that you have no idea how much direction those first few jobs are setting for your later career.\"\u003C\u002Fp\u003E\u003Ch2\u003E4. Display a flexible attitude\u003C\u002Fh2\u003E\u003Cp\u003EMiguel Morgado, senior product owner for the Performance Hub at satellite operator Eutelsat Group, said he's more interested in passion and commitment than technical aptitude.\u003C\u002Fp\u003E\u003Cp\u003E\"I want to know why they want the job,\" he said. \"You sometimes see people who come to the workplace from college and don't know what they want. I want people who have a passion and want to learn the skills for the job quickly.\"\u003C\u002Fp\u003E\u003Cp\u003EAs well as a commitment to the role, Morgado said it's important for professionals to be engaged with the rest of the team.\u003C\u002Fp\u003E\u003Cp\u003E\"You could have someone passionate and committed to the role, but who will not integrate with the wider team, and then they will feel isolated,\" he said. \"If you just focus on one skill, you can get locked into areas where you're unhappy.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fbusiness-management\u002Foverwhelmed-6-ways-to-stop-small-stresses-at-work-from-becoming-big-problems\u002F\"\u003EOverwhelmed? 6 ways to stop small stresses at work from becoming big problems\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThat unhappiness isn't just a problem for the individual. Unhappy staff are much more likely to move on -- and that gap can create problems for the business.\u003C\u002Fp\u003E\u003Cp\u003EMorgado told ZDNET he avoids some of these challenges by ensuring new joiners are not given a set role during their first six months.\u003C\u002Fp\u003E\u003Cp\u003E\"They could be more comfortable as a data scientist or data engineer, or better on the sales side of the business. They might want to go into project management, be a scrum master, or a team leader. But they can decide where they want to go.\"\u003C\u002Fp\u003E\u003Cp\u003EMost crucially, Morgado said he enjoys taking on interns and apprentices. There are lots of opportunities for the right candidates. \"I like to work with young people,\" he said. \"They have bright minds, and they're open and fresh.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-07-21 08:00:00",timezone:"UTC",updated:c,published:c},description:"Companies aren't just looking for people with strong tech aptitude. Attitude matters, too, say business leaders.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"4a059473-4f91-435d-a95a-bf44db60427c",image:{id:"5bc37757-ddb5-4bd0-b656-6cf12f2a5cee",filename:"youngpro5gettyimages-1332104710.jpg",dateCreated:{created:c,date:"2024-07-19 20:02:32",timezone:"UTC",updated:c,published:c},alt:"youngpro5gettyimages-1332104710",credits:"Kobus Louw\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F07\u002F19\u002F5bc37757-ddb5-4bd0-b656-6cf12f2a5cee\u002Fyoungpro5gettyimages-1332104710.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2384,height:1257,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Executive",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"want-to-be-an-it-pro-here-are-4-ways-to-look-like-a-great-job-candidate",startYear:c,summary:b,title:"Want to be an IT pro? Here are 4 ways to look like a great job candidate",topic:{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"57b89c3b-5b67-4357-bd53-58c9f516a044",slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"863fe219-de4d-4c2d-9e95-55e19301075a",slug:"education",name:"Education",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"9841d7c0-1be2-42d4-963b-3d0c080290bc",slug:"tech",name:"Tech",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"ec2ad210-aa67-4b39-a497-bc4016ed1511\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Userba011d64_201\u002FGetty Images\" data-image-alt-text=\"genai77gettyimages-1628553826\" data-image-filename=\"genai77gettyimages-1628553826.jpg\" data-image-date-created=\"2024\u002F07\u002F15\" data-image-width=\"2121\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EEmerging technologies promise big benefits on paper that can be tough to realize in practice. Research from the Capgemini Research Institute suggests the adoption of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-generative-ai-and-why-is-it-so-popular-heres-everything-you-need-to-know\u002F\" target=\"_blank\"\u003Egenerative artificial intelligence\u003C\u002Fa\u003E (GenAI) is still at an early stage, with \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftime-for-businesses-to-move-past-generative-ai-hype-and-find-real-value\u002F\"\u003Enine in 10 organizations\u003C\u002Fa\u003E yet to scale these nascent projects.\u003C\u002Fp\u003E\u003Cp\u003EHowever, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-ways-cios-can-manage-the-business-demand-for-generative-ai\u002F\"\u003Eboards exert increasing pressure on CIOs\u003C\u002Fa\u003E and their teams to gain a competitive advantage from innovation. So, what is the key thing business leaders have learned about AI so far? Four business leaders share their tips.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftime-for-businesses-to-move-past-generative-ai-hype-and-find-real-value\u002F\"\u003ETime for businesses to move past generative AI hype and find real value\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Ch2\u003E1. Ensure you keep a human in the loop\u003C\u002Fh2\u003E\u003Cp\u003EMiguel Morgado, senior product owner for the Performance Hub at Eutelsat Group, said his firm's use of AI and machine learning is related to outage predictions and root-cause analysis, such as the effect of weather on a satellite dish. \u003C\u002Fp\u003E\u003Cp\u003EThese explorations into emerging technology show the importance of high-quality information.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\"We do lots of tests with real data,\" he said. \"And validating the models is very important. Because if you don't have an accurate model and then use it, it will be a case of 'garbage in, garbage out'. It's important to have a good data set.\" \u003C\u002Fp\u003E\u003Cp\u003EMorgado said his business is lucky -- the satellite company collects billions of rows of data daily for various use cases. However, the firm ensures this information is applied safely and effectively.\u003C\u002Fp\u003E\u003Cp\u003E\"We still need to test models and the results over and over again until we validate the approach,\" he said. \"The results won't be perfect -- there will always be a degree of imperfection. But it is an indication.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhens-the-right-time-to-invest-in-ai-4-ways-to-help-you-decide\u002F\"\u003EWhen's the right time to invest in AI? 4 ways to help you decide\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EMorgado told ZDNET that other companies should ensure a skilled expert stays in the loop and communicates the significance of outputs to business colleagues.\u003C\u002Fp\u003E\u003Cp\u003E\"Then you can get that person to say these results indicate a particular value or could potentially be taken as guidance,\" he said. \"So, it's always, in the end, the user who decides if they trust the AI or not. My advice to other people is to ensure there is always a human element to your AI results.\"\u003C\u002Fp\u003E\u003Ch2\u003E2. Get senior buy-in for organizational change\u003C\u002Fh2\u003E\u003Cp\u003EUlf Holmström, lead data scientist at Scania Group, said his company is exploring how it might use AI for internal support processes. \u003C\u002Fp\u003E\u003Cp\u003EThe company is investigating how to make the most of \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"ab236813-dfdc-4747-bad3-c28cbf200d2e\" data-raw-url=\"https:\u002F\u002Faws.amazon.com\u002Fbedrock\u002F\" data-link-shortcode-text=\"Amazon Bedrock\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E and is keen to explore how it can use some of Snowflake's tools, including \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"39d05b67-e1af-499d-903b-493fe99530d6\" data-raw-url=\"https:\u002F\u002Fwww.snowflake.com\u002Fen\u002Fdata-cloud\u002Fcortex\u002F\" data-link-shortcode-text=\"Cortex AI\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E.\u003C\u002Fp\u003E\u003Cp\u003ELike \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthree-ways-to-create-the-right-data-culture-in-your-business\u002F\"\u003Eother business leaders\u003C\u002Fa\u003E, Holmström pointed to the importance of underlying data and technology concerns. \u003C\u002Fp\u003E\u003Cp\u003E\"Call it whatever you want to call it, but you need to have trust in data and infrastructure and governance, otherwise you can never scale, and you'll only do proof of concepts. And like other organizations, we need to put stuff into production.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fagile-development-can-unlock-the-power-of-generative-ai-heres-how\u002F\"\u003EAgile development can unlock the power of generative AI - here's how\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EHolmström told ZDNET the good news is the implementation of technology seems to get easier all the time. Access to technical knowledge has been democratized through technologies like the cloud and generative AI.\u003C\u002Fp\u003E\u003Cp\u003EHowever, Holmström said new processes must be introduced for users to make the most of emerging technologies.\u003C\u002Fp\u003E\u003Cp\u003E\"If we're going to implement AI in production, that comes with implications -- and one of the big implications is that we need to change our way of working. It means new business processes and a new type of organization,\" he said.\u003C\u002Fp\u003E\u003Cp\u003E\"We need to have new skills and we need to change our way of working. That shift is difficult in all organizations, especially in legacy enterprises. But without that transformation, AI will never fly.\"\u003C\u002Fp\u003E\u003Cp\u003EHolmström said senior executives must drive the move to this new way of working. \"Top management commitment is crucial,\" he said. \"You can never do an AI transformation bottom-up. It must come top-down.\"\u003C\u002Fp\u003E\u003Ch2\u003E3. Remember the existence of real-world biases\u003C\u002Fh2\u003E\u003Cp\u003EAnastasiia Stefanska, data analyst for analytics and AI at holiday firm TUI, said it's important to think about how we can turn the huge quantities of data we collect into high-quality information -- and that task requires a recognition of human biases.\u003C\u002Fp\u003E\u003Cp\u003ELike other professionals, Stefanska recognized that ensuring your organization has high-quality data is a prerequisite to any successful AI project.\u003C\u002Fp\u003E\u003Cp\u003EHowever, it's not the only key issue -- smart professionals will ally a focus on data-quality concerns with a consideration of real-world biases.\u003C\u002Fp\u003E\u003Cp\u003E\"AI is a simplified reflection of the real-world reality in which we live,\" she said. \"On one hand, driving AI adoption with data quality in mind is paramount. However, a critical eye on the status quo of the real world can allow us to go beyond data quality. We can think in the direction of having an opportunity to solve the biases that are deeply embedded in the real world.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F4-ways-to-help-your-organization-overcome-ai-inertia\u002F\"\u003E4 ways to help your organization overcome AI inertia\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EStefanska told ZDNET how TUI uses the Snowflake platform to consolidate enterprise information and create a digital platform for data-led change.\u003C\u002Fp\u003E\u003Cp\u003EAs part of this work, Stefanska and her colleagues watch how data is used and exploited.\u003C\u002Fp\u003E\u003Cp\u003E\"That's why we say at TUI that the human eye is important. We acknowledge that the biases are there in the real world around us,\" she said.\u003C\u002Fp\u003E\u003Cp\u003E\"My main message would be, 'Yes, data quality is important, but have a holistic view on whether you have a chance to convert a quantity of the existing data into something with a new quality.'\"\u003C\u002Fp\u003E\u003Ch2\u003E4. Use AI when it's right for your business\u003C\u002Fh2\u003E\u003Cp\u003ERichard Wazacz, CEO of foreign exchange specialist Travelex, advised other professionals not to walk before they can run. He recognized there's huge hype about AI. However, the fear of being left behind must not color professionals' judgments.\u003C\u002Fp\u003E\u003Cp\u003E\"At the moment, we're not going to be early adopters of AI,\" he said. \"But we will use AI when the case study for how it's helped others has been proven.\"\u003C\u002Fp\u003E\u003Cp\u003EWazacz told ZDNET that his extensive business experiences, including as director at Octopus Energy, helped him develop a strong awareness of the times when emerging technology can play a key role.\u003C\u002Fp\u003E\u003Cp\u003E\"I worked at Octopus and they've successfully used AI to help improve customer services,\" he said. \"A lot of customer questions are answered through AI. Do I think there's an option for us to do that now? Yeah, and because they've proven it can be done, it's less of a risk.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdo-ai-tools-make-it-easier-to-start-a-new-business-5-factors-to-consider\u002F\" target=\"_blank\"\u003EDo AI tools make it easier to start a new business? 5 factors to consider\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EWazacz said his approach at Travelex is to draw on consultancy expertise from \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"63e56632-9ce1-4f58-be40-72bde083befa\" data-raw-url=\"https:\u002F\u002Fwww.mesh.ai\u002F\" data-link-shortcode-text=\"Mesh-AI\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003Eto ensure digital investment is directed to the right places.\u003C\u002Fp\u003E\u003Cp\u003EMesh-AI has helped Travelex establish a cloud-based data platform, with an initial focus on real-time reporting. The company will move into other emerging areas when the time is right.\u003C\u002Fp\u003E\u003Cp\u003E\"I'm being very narrow in the scope,\" said Wazacz. \"So, at the moment, that's what Mesh-AI is working on. They're excited about what they're doing. They're taking the approach of, 'We'll prove that we can make our customers self-sufficient because we'll win more business.' And that's what I feel like they're doing.\" \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-07-15 19:44:02",timezone:"UTC",updated:c,published:c},description:"How can organizations gain a competitive advantage from emerging technologies like GenAI and machine learning? Four business leaders share what they've learned.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"37324775-d5bc-490f-a2c4-219308d1a0ab",image:{id:"ec2ad210-aa67-4b39-a497-bc4016ed1511",filename:"genai77gettyimages-1628553826.jpg",dateCreated:{created:c,date:"2024-07-15 19:33:40",timezone:"UTC",updated:c,published:c},alt:"genai77gettyimages-1628553826",credits:"Userba011d64_201\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F07\u002F15\u002Fec2ad210-aa67-4b39-a497-bc4016ed1511\u002Fgenai77gettyimages-1628553826.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2121,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"how-your-business-can-best-exploit-ai-tell-your-board-these-4-things",startYear:c,summary:b,title:"How your business can best exploit AI: Tell your board these 4 things",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"57b89c3b-5b67-4357-bd53-58c9f516a044",slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d}],componentLabel:c,description:c,filters:c,paging:c,slug:"dynamic-topic-listing-right-rail-basic-latest",title:"Latest",label:c,viewMoreText:c,viewMoreUrl:c,relatedItems:c},{id:"2ffa34dd-efe5-440b-bcdf-7eae560bba29",meta:{componentName:"2ffa34dd-efe5-440b-bcdf-7eae560bba29",componentDisplayName:c,componentType:"ContentList"},metadata:{},links:{self:{href:"https:\u002F\u002Fbender.cnetstatic.com\u002Fapi\u002Fneutron\u002Fcomponents\u002Fzdnet\u002Flisting\u002Fdynamic_listing\u002F2ffa34dd-efe5-440b-bcdf-7eae560bba29\u002Fweb?searchBy=id&topicSlug=executive&componentType=ContentList&componentName=2ffa34dd-efe5-440b-bcdf-7eae560bba29"}},items:[{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:"Senior Contributor",bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"c53b232c-263c-4699-a6e7-54e2a433c403\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"SDI Productions\u002FGetty Images\" data-image-alt-text=\"deicircle-gettyimages-482067838\" data-image-filename=\"deicircle-gettyimages-482067838.jpg\" data-image-date-created=\"2024\u002F10\u002F25\" data-image-width=\"2121\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EResearch earlier this year suggested \u003Ca href=\"https:\u002F\u002Fwww.gallup.com\u002Fworkplace\u002F647564\u002Femployee-engagement-inches-slightly-year-low.aspx\"\u003Eemployee engagement in the US remains low\u003C\u002Fa\u003E. A July survey by Gallup found just 32% of workers are actively engaged, and as many as 16% feel actively disengaged. \u003C\u002Fp\u003E\u003Cp\u003EThe researcher suggests \u003Ca href=\"https:\u002F\u002Fwww.gallup.com\u002Fworkplace\u002F643286\u002Fengagement-hits-11-year-low.aspx\"\u003Eengagement trends matter\u003C\u002Fa\u003E because they are linked to critical business performance outcomes, such as productivity, employee retention, customer service, safety incidents, quality of work, and profitability.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Ffive-ways-to-balance-self-promotion-with-therequirements-of-the-business\u002F\" target=\"_blank\"\u003E5 ways to balance self-promotion with the demands of the business\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIn short, a successful business keeps its staff engaged. So, what's a great way to keep your team motivated? Five business leaders give their best-practice tips.\u003C\u002Fp\u003E\u003Ch2\u003E1. Give people opportunities to shine\u003C\u002Fh2\u003E\u003Cp\u003ESophie Gallay, global data and client IT director at retailer \u003Ca href=\"https:\u002F\u002Fus.etam.com\u002F\" target=\"_blank\"\u003EEtam\u003C\u002Fa\u003E, said great managers ensure all their team members are heard and feel visible.\u003C\u002Fp\u003E\u003Cp\u003E\"We're all humans,\" she said. \"Just answering top-down orders is not fulfilling. People need to be heard. They need to be part of the conversation from the start.\" \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EGallay told ZDNET that her solution to this challenge is to involve people in strategy discussions. \u003C\u002Fp\u003E\u003Cp\u003E\"Maybe not the top strategy with the executive committee, but at least in the discussions on the direction we take to follow the different steps,\" she said. \"I am trying to include the operational teams as much as possible. So, even if they're not part of the meeting, I will ask all my managers to listen to all the feedback because it's super helpful.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-get-to-the-top-of-the-it-profession-according-to-this-cio\u002F\"\u003E\u003Cstrong\u003E5 ways to get to the top of the IT profession, according to this CIO\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EGallay said teams, not individuals, deliver successful transformation. She ensures everyone is visible and gets credit, not just senior managers like herself, who are the figureheads for large-scale initiatives.\u003C\u002Fp\u003E\u003Cp\u003E\"So, if we have an internal coffee meeting with the business team to explain the data transformation, I won't go,\" she said. \"Instead, it will be a manager of my team representing the data transformation. I want to give space to everyone to showcase the projects they are working towards.\"\u003C\u002Fp\u003E\u003Ch2\u003E2. Create a strong sense of purpose\u003C\u002Fh2\u003E\u003Cp\u003EJames Fleming, CIO at the \u003Ca href=\"https:\u002F\u002Fwww.crick.ac.uk\u002F\" target=\"_blank\"\u003EFrancis Crick Institute\u003C\u002Fa\u003E, said the best way to motivate people is to give them great projects to work on.\u003C\u002Fp\u003E\u003Cp\u003E\"I try to give them good problems, which isn't a problem at the Crick,\" he said, referring to the fact that the institute is one of Europe's biggest biomedical labs and home to more than 1,500 scientists working to cure diseases.\u003C\u002Fp\u003E\u003Cp\u003E\"After many, many years of working with engineers and technologists, what motivates them more than anything else is working on good problems that are interesting, innovative, require them to learn new skills, and also give them a sense of purpose.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwant-to-be-an-it-pro-here-are-4-ways-to-look-like-a-great-job-candidate\u002F\"\u003EWant to be an IT pro? Here are 4 ways to look like a great job candidate\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EFleming told ZDNET the big benefit of working for the Crick is people go to work every day and can feel they're helping to cure cancer and other human diseases.\u003C\u002Fp\u003E\u003Cp\u003EHowever, while those long-term aims create a fantastic sense of purpose, he said people must have short-term objectives to achieve along the way.\u003C\u002Fp\u003E\u003Cp\u003E\"You've got to break that work down into small chunks that say, 'This is why we're solving this problem today, and this is how it relates to a much bigger problem and opportunity,'\" he said. \"And when people see that connection between the work they're doing today and the long-term goal, I think creating motivation becomes much more straightforward.\"\u003C\u002Fp\u003E\u003Ch2\u003E3. Use creative techniques\u003C\u002Fh2\u003E\u003Cp\u003EDebra Bonomi, head of learning and development at \u003Ca href=\"https:\u002F\u002Frakutenadvertising.com\u002F\" target=\"_blank\"\u003ERakuten Advertising\u003C\u002Fa\u003E, said the key to motivating people is to keep things creative.\u003C\u002Fp\u003E\u003Cp\u003E\"Get people to think, 'What could you create versus predict? What do you want to do and have never been given the authority or power to do?'\" she said.\u003C\u002Fp\u003E\u003Cp\u003EBonomi told ZDNET that managers should find new ways to get people to think about creative answers to those questions.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F6-ways-to-exploit-the-clever-ideas-in-innovative-startups\u002F#link=%7B%22role%22:%22standard%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F6-ways-to-exploit-the-clever-ideas-in-innovative-startups\u002F%22,%22target%22:%22_blank%22,%22absolute%22:%22%22,%22linkText%22:%226%20ways%20to%20utilize%20the%20clever%20ideas%20behind%20innovative%20startups%22%7D\"\u003E\u003Cstrong\u003E6 ways to utilize the clever ideas behind innovative startups\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EFor example, she's encouraging people to think creatively by running a course on \u003Cem\u003E\u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"5a2d84bc-8884-4c96-9bf2-ddbc7808c8d5\" data-raw-url=\"https:\u002F\u002Fwww.amazon.com\u002FLoonshots-Nurture-Diseases-Transform-Industries\u002Fdp\u002F1250185963\" data-link-shortcode-text=\"Loonshots\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E\u003C\u002Fem\u003E, a management book by Safi Bahcall that shows professionals how certain conditions can help foster innovation.\u003C\u002Fp\u003E\u003Cp\u003E\"I'm rolling out a book club to get people to start having fun,\" she said. \"It's a different way of learning and looks to reinforce skills that aren't necessarily in a traditional course.\"\u003C\u002Fp\u003E\u003Cp\u003EEach session in the company-wide book club focuses on the chapters in the book, and the discussions encourage people to think about their priorities. \u003C\u002Fp\u003E\u003Cp\u003E\"We'll consider questions like, 'What are your loonshots? What do you want to do? And how can we help you start framing that idea and make it happen?'\"\u003C\u002Fp\u003E\u003Ch2\u003E4. Help staff complete a bigger puzzle\u003C\u002Fh2\u003E\u003Cp\u003EGerard Francis, firmwide product head for data and analytics at JP Morgan Chase and head of \u003Ca href=\"https:\u002F\u002Ffusion.jpmorgan.com\u002F\" target=\"_blank\"\u003EFusion by JP Morgan\u003C\u002Fa\u003E, is another business leader who said the best way to motivate people is to give them exciting work.\u003C\u002Fp\u003E\u003Cp\u003E\"I think people like delivering value,\" he said. \"If you're going fast and delivering value, and you see your work's impact on clients, I think those things excite clever people.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-be-a-great-leader-at-work\u002F\"\u003E5 ways to be a great leader at work\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EFrancis told ZDNET that the most interesting work often involves working on big projects, even if the individual component you're responsible for is just one part of a larger puzzle.\u003C\u002Fp\u003E\u003Cp\u003E\"It's hard to do the good stuff in small pieces. Success often comes from solving big problems and having different teams contribute to the solution,\" he said. \"I think people feel like they're on a good journey when they see the value of how a big problem gets solved by all the teams interoperating together.\"\u003C\u002Fp\u003E\u003Ch2\u003E5. Encourage people to become experts\u003C\u002Fh2\u003E\u003Cp\u003ESasha Jory, CIO at insurance firm \u003Ca href=\"https:\u002F\u002Fwww.hastingsdirect.com\u002F\" target=\"_blank\"\u003EHastings Direct\u003C\u002Fa\u003E, said successful managers give people opportunities to learn new things through hands-on experiences, especially the benefits of digital transformation.\u003C\u002Fp\u003E\u003Cp\u003E\"It's about always bringing new technology to the fore and giving people the chance to learn about it,\" she said. \"They need to have the time to improve their skill sets. I think that's a big motivator -- and working with new technology is a real motivator for people in the tech industry.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-climb-the-career-ladder-and-become-a-successful-cio\u002F\"\u003E5 ways to climb the career ladder and become a successful CIO\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EShe told ZDNET that a good example of that learning process was her company's shift to Azure when it moved its applications into the cloud.\u003C\u002Fp\u003E\u003Cp\u003E\"We did work with EY [Ernst & Young] and Microsoft, but I also worked with my existing technology team. They went from knowing nothing about the technology to being able to move all our applications into the cloud,\" she said. \"Some of them are now absolute experts. And that's all self-learned and self-taught. They've been allowed to do that on the job. It's amazing how great people can be if you give them the chance.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-10-27 11:00:00",timezone:"UTC",updated:c,published:c},description:"Many employees don't feel engaged at work. Managers can use these techniques to boost team member motivation.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"aaff3858-f29c-46e8-84dc-e5ed66905e86",image:{id:"c53b232c-263c-4699-a6e7-54e2a433c403",filename:"deicircle-gettyimages-482067838.jpg",dateCreated:{created:c,date:"2024-10-25 18:41:53",timezone:"UTC",updated:c,published:c},alt:"deicircle-gettyimages-482067838",credits:"SDI Productions\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F10\u002F25\u002Fc53b232c-263c-4699-a6e7-54e2a433c403\u002Fdeicircle-gettyimages-482067838.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2121,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Executive",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"5-ways-to-inspire-people-and-create-a-more-engaged-productive-team",startYear:c,summary:b,title:"5 ways to inspire people and create a more engaged, productive team",topic:{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"57b89c3b-5b67-4357-bd53-58c9f516a044",slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"926c7fe3-bac7-46e3-b421-bf633d90ee73",slug:"productivity",name:"Productivity",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"2780e9fe-c3f3-4130-8a74-585d1fa45be0\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"John M Lund Photography Inc\u002FGetty Images\" data-image-alt-text=\"cloudboard2gettyimages-573106799\" data-image-filename=\"cloudboard2gettyimages-573106799.jpg\" data-image-date-created=\"2024\u002F09\u002F19\" data-image-width=\"1115\" data-image-height=\"747\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"82009abc-2fac-49c6-b497-15a143be71c3\" data-edition=\"us\" data-description=\"\u003Cp\u003EDigital transformation involves using technology to make a business process more efficient or effective. The idea is to use technology not just to replicate an existing service in a digital form, but to use technology to transform that service into something significantly better.\u003C\u002Fp\u003E\u003Cp\u003EWhile the concept sounds simple, digital transformation can be a long, expensive, and complicated process that doesn't always go according to plan.\u003C\u002Fp\u003E\" data-hed=\"What is digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003E\u003Cbr\u003E\u003C\u002Fh2\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"e86228ff-37a5-4909-9086-e8b61cd569fe\" data-edition=\"us\" data-description=\"\u003Cp\u003EDefinitions of digital transformation differ depending on the industry and the project. What everyone can agree on is that -- beneath the hype, the fluff, and the confusion -- digital transformation involves significant changes. The main components might include rethinking business models, changing the underlying technology stack, innovating with customer experiences, and potentially changing organizational culture.\u003C\u002Fp\u003E\" data-hed=\"What are the key areas of digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"8339ad16-3047-461e-98a9-e84df603125a\" data-edition=\"us\" data-description=\"\u003Cp\u003EWhile digital transformation is one of the most used phrases in the IT industry, precise definitions vary. The scope and scale of a transformation range from a public sector organization digitalizing its paper records to a blue-chip enterprise using a host of emerging technologies to support a wide-scale business transformation.\u003C\u002Fp\u003E\u003Cp\u003EDigital transformation can draw on many different technologies. The hottest areas are&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-cloud-computing-everything-you-need-to-know-from-public-and-private-cloud-to-software-as-a\u002F"\u003Ecloud computing\u003C\u002Fa\u003E, the&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-the-internet-of-things-everything-you-need-to-know-about-the-iot-right-now\u002F"\u003EInternet of Things\u003C\u002Fa\u003E, and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-everything-you-need-to-know-about-artificial-intelligence\u002F"\u003Eartificial intelligence\u003C\u002Fa\u003E, particularly using large language models (LLMs) and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-generative-ai-and-why-is-it-so-popular-heres-everything-you-need-to-know\u002F"\u003Egenerative AI\u003C\u002Fa\u003E&nbsp;(Gen AI). During the next few years, we should expect increased attention on other hyped-up tech topics, including the metaverse, blockchain, and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-quantum-computing-everything-you-need-to-know-about-the-strange-world-of-quantum-computers\u002F"\u003Equantum computing\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\" data-hed=\"What does digital transformation involve?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-your-business-can-best-exploit-ai-tell-your-board-these-4-things\u002F\" target=\"_blank\"\u003EHow your business can best exploit AI: Tell your board these 4 things\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EHowever, it's not just about transforming an organization using technology: Changing business processes and corporate culture are just as vital to the success of these initiatives. Digital transformation projects offer large and established organizations a way to compete with nimbler, digital-only rivals. These transformation projects, which might involve \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdo-ai-tools-make-it-easier-to-start-a-new-business-5-factors-to-consider\u002F\"\u003Elaunching new business models\u003C\u002Fa\u003E, are large in scope and ambition but come with risks.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"d6de74c3-21d7-4770-9cf1-a760187785ee\" data-edition=\"us\" data-description=\"\u003Cp\u003EDigitalization is not, as is commonly perceived, simply about implementing more technology systems and services. A genuine digital transformation project involves fundamentally rethinking business models and processes, rather than tinkering with or enhancing traditional methods.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EThis creative requirement to rethink existing models remains a tough ask for business leaders. Almost half (45%) of CEOs say they do not believe their business will be viable in a decade if it continues on its current path, according to&nbsp;\u003Ca href="https:\u002F\u002Fwww.pwc.com\u002Fgx\u002Fen\u002Fnews-room\u002Fpress-releases\u002F2024\u002Feconomic-optimism-doubles-yet-almost-half-of-ceos-do-not-believe-their-businesses-will-be-viable-in-a-decade.html"\u003EPwC's 2024 Global CEO Survey\u003C\u002Fa\u003E, a rise from 39% in 2023. The consultant says the onslaught of emerging technologies, particularly Gen AI, is causing increased concern among business leaders.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftime-for-businesses-to-move-past-generative-ai-hype-and-find-real-value\u002F"\u003ETime for businesses to move past generative AI hype and find real value\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThis gap between innovation and execution helps explain why digitalization and disruption have traditionally been seen as the preserve of nimble start-ups. But it doesn't have to be this way -- there are great examples of digital transformation in the enterprise sector, too.&nbsp;\u003C\u002Fp\u003E\" data-hed=\"What is included in a digital transformation project?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"161f3d90-1fd7-4bcc-8123-315af285857a\" data-edition=\"us\" data-description=\"\u003Cp\u003EAs cited above, digital transformation can involve a large-scale shift to a new business model in a traditional firm. Examples of successful new business models include Microsoft moving from packaged off-the-shelf software into cloud-based subscription services and Netflix transitioning from posting mail-order DVDs to an online streaming platform.\u003C\u002Fp\u003E\u003Cp\u003EHowever, not all digitalization programs are so grand. An oft-cited example of digital transformation is the transition of legacy systems to cloud platforms. Many companies began their transition to on-demand IT more than a decade ago. Even today, transitioning to the cloud remains a key ambition for many CIOs. It's easier for organizations that move older systems to the cloud to update and change applications in response to new user demands. In this case, digital transformation helps support nimbler and flexible IT operations, making an existing process much more efficient and effective.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdo-ai-tools-make-it-easier-to-start-a-new-business-5-factors-to-consider\u002F"\u003EDo AI tools make it easier to start a new business? 5 factors to consider\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EUsing technology to change or remove an inefficient working process is another example of digital transformation. Digitization of paper records is a good example. Using technology to change how information is recorded and stored makes it easier to search digital records in a way that would have been unthinkable in an era of paper records. Digitization is also a prerequisite for the introduction of generative AI. Employees can then use bots to search enterprise records for insight and boost productivity.\u003C\u002Fp\u003E\" data-hed=\"What are some examples of digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"8adc23c6-90cb-4013-b089-ddb6e5d6bf21\" data-edition=\"us\" data-description=\"\u003Cp\u003EFor those who weren't convinced about the positive benefits of digital transformation, the power of digitalization won over many doubters during the COVID-19 pandemic. When lockdown and social distancing started, digital transformation programs -- and the IT departments that carried out the work -- helped businesses function as normally as possible in the most challenging of conditions.\u003C\u002Fp\u003E\u003Cp\u003EDigital transformation strategies were fast-forwarded at breakneck speed. Executive teams that might once have hesitated over the implementation of a multi-year investment in video-conferencing and collaborative technologies tasked their IT departments with establishing remote-working strategies in days or even hours.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-create-an-effective-hybrid-working-strategy-according-to-these-business-leaders\u002F" target="_blank"\u003E5 ways to create an effective hybrid working strategy, according to business leaders\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ECIOs and their IT teams stepped up and delivered -- from&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcoronavirus-how-we-got-10000-staff-remote-working-from-home-in-just-one-weekend\u002F"\u003Ethe support for home working\u003C\u002Fa\u003E&nbsp;to the&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-a-massive-five-year-transformation-plan-was-delivered-in-a-week-because-of-coronavirus\u002F"\u003Eprovision of online learning\u003C\u002Fa\u003E, the establishment of new online e-commerce channels, and even&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhos-the-greatest-golfer-of-all-time-this-data-led-project-might-have-the-answer\u002F"\u003Ethe creation of whole new business models\u003C\u002Fa\u003E. The consensus from tech experts is that the rapid digital transformation pushed by CIOs and their teams has&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ffor-cios-the-game-is-about-to-change-again\u002F"\u003Ehelped change the perception of IT for good\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003ERather than being seen primarily as a service to other functions, such as sales and finance, technology is now recognized as a critical factor for long-term business success. Smart IT executives and their teams use that platform change to&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-climb-the-career-ladder-and-become-a-successful-cio\u002F"\u003Epursue new digital transformation opportunities\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\" data-hed=\"How important is digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"85ebed4d-4e21-4a41-9064-4159354471e3\" data-edition=\"us\" data-description=\"\u003Cp\u003EWith digital transformation proving its worth, business and digital leaders must find new technology projects to get their teeth stuck into.\u003C\u002Fp\u003E\u003Cp\u003EAnalyst Gartner says&nbsp;\u003Ca href="https:\u002F\u002Fwww.gartner.com\u002Fen\u002Finformation-technology\u002Finsights\u002Ftop-technology-trends" target="_blank"\u003ECEOs know they must accelerate the adoption of digital business\u003C\u002Fa\u003E&nbsp;and are seeking more direct digital routes to connect with their customers. However, with an eye on economic risks, bosses want to be efficient and protect margins and cash flow. Current digital transformation trends include:\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F6-ways-to-exploit-the-clever-ideas-in-innovative-startups\u002F" target="_blank"\u003E6 ways to utilize the clever ideas behind innovative startups\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003ECloud computing&nbsp;\u003C\u002Fstrong\u003E– On-demand IT has been at the core of digital transformation efforts for the past decade, but that focus doesn't mean the work is done. While many organizations aim for a cloud-first approach, few have moved their systems 100% to the cloud. Legacy tech remains a major hindrance to modernization.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EAI and machine learning\u003C\u002Fstrong\u003E\u003Cem\u003E&nbsp;–\u003C\u002Fem\u003E&nbsp;Companies have spent the past decade collecting information. That effort looked prescient two years ago with the emergence and rapid rise of generative AI (Gen AI). Professionals must now bring data together and use AI to improve customer experiences and decision-making processes. Expect&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhens-the-right-time-to-invest-in-ai-4-ways-to-help-you-decide\u002F"\u003Einvestment in AI and machine learning to grow significantly\u003C\u002Fa\u003E&nbsp;as companies explore new opportunities.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EAutomation\u003C\u002Fstrong\u003E&nbsp;– Executives who&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Frobotic-process-automation-this-is-how-to-stop-your-workers-from-resenting-the-bots\u002F"\u003Einvested in robotic process automation\u003C\u002Fa\u003E&nbsp;to free up workers' time received a new boost from the rise of Gen AI. Automation has moved from the fringes to the core of digital transformation efforts. Whether reducing software coding demands or introducing bots to automate service requests, companies are exploring how technology can cull repetitive tasks and allow staff to focus on creative and collaborative work that produces value.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003ECybersecurity\u003C\u002Fstrong\u003E&nbsp;– Underlying all these digital transformation efforts is a continued requirement for investment in cyber-defense mechanisms. Gartner points to the rise of the cybersecurity mesh, which enables stand-alone security solutions to work together and improve an organization's overall security posture. The analyst expects to see&nbsp;\u003Ca href="https:\u002F\u002Fwww.gartner.com\u002Fen\u002Fnewsroom\u002Fpress-releases\u002F2024-08-21-gartner-2024-hype-cycle-for-emerging-technologies-highlights-developer-productivity-total-experience-ai-and-security#:~:text=Hype Cycle for Emerging Technologies, 2024,-Source: Gartner (August&amp;text=Autonomous AI: AI's fast evolution,decision-making in complex environments."\u003Ehuman-centric security\u003C\u002Fa\u003E&nbsp;that weaves privacy into the organization's digital design.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EEmerging technologies\u003C\u002Fstrong\u003E&nbsp;– AI might have hogged the limelight for the past two years but other emerging technologies are bubbling up. These technologies will impact the business and its customers during the rest of the decade. Gartner's&nbsp;\u003Ca href="https:\u002F\u002Fwww.gartner.com\u002Fen\u002Fnewsroom\u002Fpress-releases\u002F2024-08-21-gartner-2024-hype-cycle-for-emerging-technologies-highlights-developer-productivity-total-experience-ai-and-security#:~:text=Hype Cycle for Emerging Technologies, 2024,-Source: Gartner (August&amp;text=Autonomous AI: AI's fast evolution,decision-making in complex environments."\u003E2024 Hype Cycle for Emerging Technologies\u003C\u002Fa\u003E&nbsp;lists 25 disruptive technologies across four areas: autonomous AI, developer productivity, total experience, and human-centric security and privacy programs. Expect to see more investment in digital twins, autonomous agents, and, in the much longer term, humanoid working robots.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\" data-hed=\"What are the big digital transformation trends?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"ab499268-e583-4901-8637-c2c24468f155\" data-edition=\"us\" data-description=\"\u003Cp\u003EGen AI is the latest -- and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwelcome-to-the-ai-revolution-from-horsepower-to-manpower-to-machine-power\u002F"\u003Eperhaps greatest\u003C\u002Fa\u003E&nbsp;-- technology to impact digital transformation. Two years since OpenAI first unleashed ChatGPT on the world, the hype about the technology remains cacophonous. Some experts predict its effect on global value chains is&nbsp;\u003Ca href="https:\u002F\u002Fwww.weforum.org\u002Fevents\u002Fworld-economic-forum-annual-meeting-2024\u002Fsessions\u002Findustry-applications-of-generative-ai\u002F"\u003Eanalogous to the steam engines of the Industrial Revolution\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003EThe rapid rise of Gen AI is such that it wasn't even mentioned the latest time we updated this article (in August 2022). Since then, CIOs and their business peers have told ZDNET how their businesses are exploring how Gen AI can boost productivity and help to transform workplace activities, such as content creation, customer service, and coding.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003C\u002Fstrong\u003E\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F4-ways-to-help-your-organization-overcome-ai-inertia\u002F#link=%7B%22role%22:%22standard%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F4-ways-to-help-your-organization-overcome-ai-inertia\u002F%22,%22target%22:%22%22,%22absolute%22:%22%22,%22linkText%22:%224%20ways%20to%20help%20your%20organization%20overcome%20AI%20inertia%22%7D"\u003E\u003Cstrong\u003E4 ways to help your organization overcome AI inertia\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EGabriela Vogel, senior director analyst in the Executive Leadership of Digital Business (ELDB) practice at research firm Gartner, told ZDNET that Gen AI is a rare technology -- one whose potential influence has piqued the interest of chief executives as much as CIOs and IT professionals. All eyes on digital transformation are now turning to how the business can create a competitive advantage through AI and machine learning.\u003C\u002Fp\u003E\u003Cp\u003E"Our CEO survey shows that technology-related change is the second biggest priority for the CEO after growth," she said. "So, technology-enabled change is a top-of-mind topic for CEOs right now -- trying to understand how to generate value from all these investments that have been happening."\u003C\u002Fp\u003E\" data-hed=\"How has Gen AI affected digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"ecb2981a-4212-48df-a1df-2e3f47a4a62d\" data-edition=\"us\" data-description=\"\u003Cp\u003ENo one likes a futurist who sits on the fence, but I'm afraid this prediction requires some splinters. While the rapid rise of Gen AI has been remarkable, it's important to recognize that the rollout of high-profile services like&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-chatgpt-the-worlds-most-popular-ai-chatbot-explained\u002F" target="_blank"\u003EChatGPT\u003C\u002Fa\u003E,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-microsoft-copilot-heres-everything-you-need-to-know\u002F" target="_blank"\u003EMicrosoft Copilot\u003C\u002Fa\u003E,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-use-gemini-formerly-google-bard-everything-you-should-know\u002F" target="_blank"\u003EGoogle's Gemini\u003C\u002Fa\u003E, and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fapple-intelligence-arrives-next-month-6-ai-upgrades-iphone-users-can-expect-first\u002F" target="_blank"\u003EApple Intelligence\u003C\u002Fa\u003E&nbsp;are the visible manifestations of many years of research. What we see today with Gen AI is the tip of a much larger development iceberg beneath the surface -- and how that iceberg will change shape is up for debate.\u003C\u002Fp\u003E\u003Cp\u003EAfter two years of non-stop hype, we're seeing the first signs of Gen AI fatigue from business leaders. Most companies struggle to move Gen AI projects from initial stages into production,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthere-are-many-reasons-why-companies-struggle-to-exploit-gen-ai-says-deloitte-survey\u002F"\u003Eaccording to Deloitte\u003C\u002Fa\u003E. The consulting giant says 70% of business leaders said their organization has moved 30% or fewer of their experiments into production. Worse still, Gartner recently predicted at least&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fa-third-of-all-gen-ai-projects-will-be-abandoned-says-gartner\u002F"\u003E30% of Gen AI projects will be abandoned\u003C\u002Fa\u003E&nbsp;after the proof-of-concept stage by the end of 2025.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdo-ai-tools-make-it-easier-to-start-a-new-business-5-factors-to-consider\u002F"\u003EDo AI tools make it easier to start a new business? 5 factors to consider\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThose indicators point to some concern about the long-term impact of AI on digital transformation. However, it's also important to recognize that those failures aren't stopping companies from investing cash in Gen AI -- at least not yet. The rate at which companies deployed Gen AI programs doubled between December last year and July 2024,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fenterprises-double-their-gen-ai-deployment-efforts-bloomberg-survey-says\u002F"\u003Eaccording to Bloomberg Intelligence\u003C\u002Fa\u003E.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EAs a starting point for building AI momentum in slower-moving organizations, Caroline Carruthers, CEO at Carruthers and Jackson,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F4-ways-to-help-your-organization-overcome-ai-inertia\u002F"\u003Esuggested four priorities for data leaders\u003C\u002Fa\u003E: start with purpose, focus on targeted outcomes, shout about your successes, and use data to prove your case. She told ZDNET that businesses looking to pursue Gen AI projects as part of a digital transformation initiative are on a journey: "While many data leaders feel they need to be doing something with AI, they also face an intrinsic level of resistance built-in before they can even start doing anything."\u003C\u002Fp\u003E\" data-hed=\"What is the impact of Gen AI on digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"145531c5-44ce-4531-804c-1077b1fbf426\" data-edition=\"us\" data-description=\"\u003Cp\u003EWhile most experts can agree that digitalization involves using technology to make a process more efficient or effective, just about every project that involves using technology gets badged as a digital transformation initiative.\u003C\u002Fp\u003E\u003Cp\u003EDigital transformation has become the go-to marketing phrase for almost any adoption of new technology. The term is applied so broadly that it is in danger of becoming meaningless. Its ubiquity is such that it's no surprise when an attention-craving organization badges its new app or even something as mundane as a laptop refresh program as a "digital transformation initiative.".\u003C\u002Fp\u003E\u003Cp\u003ETech workers also express cynicism about the grand talk of digital. IT professionals don't want to spend their working days digitally transforming rather than coding, programming, and developing. For their part, CIOs will tell you the implementation of technology is simply the conduit to help the business meet its objectives, whether selling more widgets, making more money, or raising customer satisfaction.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003C\u002Fstrong\u003E\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-reasons-to-work-with-the-competition-according-to-business-leaders\u002F#link=%7B%22role%22:%22standard%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-reasons-to-work-with-the-competition-according-to-business-leaders\u002F%22,%22target%22:%22%22,%22absolute%22:%22%22,%22linkText%22:%225%20reasons%20to%20work%20with%20the%20competition,%20according%20to%20business%20leaders%22%7D"\u003E\u003Cstrong\u003E5 reasons to work with the competition, according to business leaders\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003ETo critics, digital transformation offers tech vendors another opportunity to rebrand their offerings; it's not uncommon to see systems and services sold as a golden bullet for digital transformation. Such hype is just more fuel for detractors who feel that digital transformation is simply a solution searching for a problem.\u003C\u002Fp\u003E\u003Cp\u003ENone of this criticism should come as a shock. Even back in 2017, analyst Gartner warned that over-selling meant&nbsp;\u003Ca href="https:\u002F\u002Fwww.gartner.com\u002Fsmarterwithgartner\u002Fembrace-the-urgency-of-digital-transformation\u002F" target="_blank"\u003Edigital transformation was fast approaching the trough of disillusionment\u003C\u002Fa\u003E. Seven years later, critics would say we're now at the bottom of that trough.\u003C\u002Fp\u003E\" data-hed=\"What are the criticisms of digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"7ff224ad-406f-4728-ab5b-016e50a9ec0e\" data-edition=\"us\" data-description=\"\u003Cp\u003EOne way to help silence the critics would be to find another name for digital transformation. We should stop using the term blindly and instead focus on the outcomes we're trying to achieve with technology.\u003C\u002Fp\u003E\u003Cp\u003EThat approach resonates with the CIO community: Almost every IT chief will tell you that their organization is running business transformation, not technology transformation, projects. Other industry commentators suggest culling the phrase digital transformation and creating a slightly modified alternative, such as digital landscape, underlying digital environment, or data-led plumbing.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EThe big problem with all these alternative names is that they mean even less than digital transformation. For all its inherent faults, we all have a preconceived idea of what digital transformation means, even if making heavy use of the cloud or using emerging technology to automate work tasks previously dominated by manual means.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003C\u002Fstrong\u003E\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthree-ways-to-create-the-right-data-culture-in-your-business\u002F#link=%7B%22role%22:%22standard%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthree-ways-to-create-the-right-data-culture-in-your-business\u002F%22,%22target%22:%22%22,%22absolute%22:%22%22,%22linkText%22:%223%20ways%20to%20create%20the%20right%20data%20culture%20in%20your%20business%22%7D"\u003E\u003Cstrong\u003E3 ways to create the right data culture in your business\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EThese kinds of digital transformations have shown how technology can change the business for the better. Proving the value of technology has been&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-climb-the-career-ladder-and-become-a-successful-cio\u002F"\u003Ea tough battle for CIOs and other IT professionals\u003C\u002Fa\u003E. Yes, the concept of digital transformation has flaws, but -- in some ways -- the IT industry should be pleased the business recognizes the great work the technology team is undertaking, regardless of what it's called.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003ERemember that the rest of the business tends to have a problem with big IT concepts. Take the example of the phrase "cloud computing," which used to be met with nonplussed expressions from non-IT execs 10-plus years ago. Now, the cloud is a broadly understood and accepted term.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003ECloud found its footing by proving its value -- and so it is with other digital transformation projects, such as exploring Gen AI or implementing IoT and sensors. The business has seen the value of digital transformation in recent years and wants a lot more in the future.\u003C\u002Fp\u003E\" data-hed=\"What else could we call digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"ddc725c4-7e1f-491a-baaf-0f1205bddb19\" data-edition=\"us\" data-description=\"\u003Cp\u003EBeneath the buzzwords, there is a crucial concept: Digitalization is helping smart businesses change the established economic order -- and the effects are everywhere.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EFrom Amazon's influence over retailing to Facebook's impact on publishing and onto fleet-of-foot FinTechs that are destabilizing banking and insurance operations, traditional firms are being challenged by nimble, digital-savvy operators.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003C\u002Fstrong\u003E\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fnot-just-another-initiative-how-pepsico-is-combining-innovation-and-sustainability\u002F#link=%7B%22role%22:%22standard%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fnot-just-another-initiative-how-pepsico-is-combining-innovation-and-sustainability\u002F%22,%22target%22:%22%22,%22absolute%22:%22%22,%22linkText%22:%22'Not%20just%20another%20initiative':%20How%20PepsiCo%20is%20combining%20innovation%20and%20sustainability%22%7D"\u003E\u003Cstrong\u003E'Not just another initiative': How PepsiCo is combining innovation and sustainability\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EConsultant&nbsp;\u003Ca href="https:\u002F\u002Fwww.pwc.com\u002Fgx\u002Fen\u002Fceo-survey\u002F2024\u002Fdownload\u002F27th-ceo-survey.pdf" target="_blank"\u003EPwC's 2024 CEO survey\u003C\u002Fa\u003E&nbsp;concludes that the impetus to reinvent business models is intensifying. CEOs expect more pressure for change during the next three years than in the previous five due to digital transformation and a series of megatrends, such as sustainability and geopolitical instability.\u003C\u002Fp\u003E\u003Cp\u003EIt's also important to recognize that digital transformation is more than an IT concern. Line-of-business units are crucial to identifying where digitalization can create big benefits. As the Harvard Business Review suggests,&nbsp;\u003Ca href="https:\u002F\u002Fhbr.org\u002F2021\u002F03\u002Fdigitizing-isnt-the-same-as-digital-transformation" target="_blank"\u003Edigitalization is a road to nowhere\u003C\u002Fa\u003E&nbsp;without a fundamental business transformation.\u003C\u002Fp\u003E\" data-hed=\"Why does digital transformation matter?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"6952e28f-e839-4405-b46a-d4ac5c0937ca\" data-edition=\"us\" data-description=\"\u003Cp\u003EBeauty company Avon International has used a direct-selling model for 130 years. The company normally sells its products through reps who call at clients' doors and collect orders from a paper brochure. However, that business model became untenable during the pandemic crisis and lockdown.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EThe solution came in&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdigital-transformation-keeping-business-moving-even-when-everyone-is-stuck-at-home\u002F"\u003Ethe form of a rapid digital transformation\u003C\u002Fa\u003E&nbsp;that allowed reps to carry on selling. The IT team focused first on putting in place a mechanism that allowed reps to ensure that the orders they were taking -- through WhatsApp, a text message, an email, or a phone call -- were delivered directly to Avon's customers rather than by hand.\u003C\u002Fp\u003E\u003Cp\u003EAs the company had 60 different enterprise resource planning systems globally and more than 200 back-office systems, changing the delivery address meant modifying a range of ordering and invoicing processes. The team implemented that new approach on top of its legacy platforms in 30 markets in six weeks.\u003Cstrong\u003E&nbsp;\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F3-ways-to-help-your-staff-use-generative-ai-confidently-and-productively\u002F" target="_blank"\u003E3 ways to help your staff use generative AI confidently and productively\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAvon also started to develop a stronger e-commerce platform, such as via mobile and web. Sales through e-commerce channels grew six times in the first three weeks following lockdown. The company also started to produce digital brochures that could be updated far more easily and shared through social channels.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EEstimates suggest about&nbsp;\u003Ca href="https:\u002F\u002Fwww.theguardian.com\u002Ffashion\u002F2021\u002Fsep\u002F19\u002Favon-now-calling-with-omni-channel-cosmetic-sales-in-a-digital-age"\u003E30% of the company's come from online orders\u003C\u002Fa\u003E, up from less than 10% before the pandemic. What's more, Avon's business transformation continues. CEO Angela Cretu said&nbsp;\u003Ca href="https:\u002F\u002Fwww.theguardian.com\u002Ffashion\u002F2021\u002Fsep\u002F19\u002Favon-now-calling-with-omni-channel-cosmetic-sales-in-a-digital-age\u002F" target="_blank"\u003Ethe company wants to become fully omnichannel\u003C\u002Fa\u003E. The company announced&nbsp;\u003Ca href="https:\u002F\u002Fwww.bbc.co.uk\u002Fnews\u002Fbusiness-67406434"\u003Eplans to open physical stores\u003C\u002Fa\u003E&nbsp;in the UK for the first time late last year.\u003C\u002Fp\u003E\u003Cp\u003EAvon's approach to business transformation -- which spans years, platforms, and channels -- shows that effective digitalization is an ongoing journey that involves unexpected turns and new avenues to market.\u003C\u002Fp\u003E\" data-hed=\"What does digital transformation look like?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"019ecda4-8b9c-4937-a5ba-2d25f2750c61\" data-edition=\"us\" data-description=\"\u003Cp\u003ETech analyst IDC says worldwide digital transformation spending will&nbsp;\u003Ca href="https:\u002F\u002Fcdn.idc.com\u002Fgetdoc.jsp?containerId=prUS52305724"\u003Ereach almost $4 trillion in 2027\u003C\u002Fa\u003E. The researcher says investments in AI and Gen AI will lead to an annual growth rate of 16.2% through 2027.\u003C\u002Fp\u003E\u003Cp\u003E"Digital transformation is no longer a discretionary investment: Companies that want to be competitive and win in the digital economy are leading the way," said Angela Vacca, senior research manager with IDC's Data &amp; Analytics Group.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-will-change-the-role-of-developers-forever-but-leaders-say-thats-good-news\u002F"\u003EAI will change the role of developers forever, but leaders say that's good news\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ESomething to note, though: Digitalization is far from easy. While 89% of large companies globally have a digital and AI transformation underway, these efforts have&nbsp;\u003Ca href="https:\u002F\u002Fwww.mckinsey.com\u002Fcapabilities\u002Fmckinsey-digital\u002Four-insights\u002Fthree-new-mandates-for-capturing-a-digital-transformations-full-value"\u003Eonly captured 31% of the expected revenue lift\u003C\u002Fa\u003E&nbsp;and 25% of the expected cost savings, according to the&nbsp;\u003Ca href="https:\u002F\u002Fhbr.org\u002F2023\u002F07\u002Fthe-value-of-digital-transformation"\u003EHarvard Business Review\u003C\u002Fa\u003E, quoting McKinsey research.\u003C\u002Fp\u003E\" data-hed=\"How much does digital transformation cost?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"dd2c29f2-310e-42a7-8b98-9c6145461c33\" data-edition=\"us\" data-description=\"\u003Cp\u003EDigital transformation projects have traditionally been associated with multi-year strategies. Here, CIOs have worked with their peers to think about how technology might help their organizations react to the threat of digital disruption. They've then created a long-term business strategy that uses technology to help the organization meet its aims.\u003C\u002Fp\u003E\u003Cp\u003EThe problem with many of those long-term strategies is that they've taken too long to come to fruition. IT teams are good at creating spot digitalization projects, such as moving systems to the cloud or creating new channels to market, but struggle to transform the whole business to support new operating models.\u003C\u002Fp\u003E\u003Cp\u003EIn an age where fleet-of-foot digital challengers can move into a new sector almost overnight, multi-year digital strategies are too slow. The multiple challenges associated with technological change, new geopolitical tensions, and macroeconomic pressures have shown that flexibility and agility are the watchwords for modern digital strategies.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-a-chief-ai-officer-and-how-do-you-become-one\u002F"\u003EWhat is a Chief AI Officer, and how do you become one?\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EMcKinsey reflects that most&nbsp;\u003Ca href="https:\u002F\u002Fwww.mckinsey.com\u002Fbusiness-functions\u002Fmckinsey-digital\u002Four-insights\u002Fthe-new-digital-edge-rethinking-strategy-for-the-postpandemic-era"\u003Ecompanies' adoption of digital technologies sped up from years to months\u003C\u002Fa\u003E&nbsp;during the pandemic. That increase in pace is having a lasting impact. The consultant says what was considered best-in-class speed for business change four or five years ago is now seen as slower than average.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EThis need for speed has an impact on digital transformation strategies. Instead of talking about five-year plans, boards demand constant iteration. That increase in pace has required a new agile way of working in many organizations.\u003C\u002Fp\u003E\" data-hed=\"How long does digital transformation take?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"35c9a4c7-ae39-4673-940f-018c6670140a\" data-edition=\"us\" data-description=\"\u003Cp\u003EDigital transformation is&nbsp;\u003Ca href="http:\u002F\u002Fwww3.weforum.org\u002Fdocs\u002FWEF_Digital_Culture_Guidebook_2021.pdf"\u003Eas much about establishing the right cultural change program\u003C\u002Fa\u003E&nbsp;as introducing new tech. Digitalization needs IT organizations to work out quickly what their business needs and how to deliver the best solutions. For many senior managers, the best way to find these answers is through an agile approach.\u003C\u002Fp\u003E\u003Cp\u003EAgile management originated&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-agile-software-development-everything-you-need-to-know-about-delivering-better-code-faster\u002F"\u003Ein software development\u003C\u002Fa\u003E, but as Harvard Business Review suggests, it has spread far&nbsp;\u003Ca href="https:\u002F\u002Fhbr.org\u002F2021\u002F04\u002Fhave-we-taken-agile-too-far"\u003Ebeyond its product development and manufacturing roots\u003C\u002Fa\u003E. While agile won't be applied the same way in every organization, the basic principles -- decentralized decision-making, cross-organization teams, and cross-team empowerment -- are likely to resonate with most business leaders.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fagile-development-can-unlock-the-power-of-generative-ai-heres-how\u002F" target="_blank"\u003EAgile development can unlock the power of generative AI - here's how\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EExperienced digital leaders suggest the big benefit of an agile approach is cultural. By working in small, cross-organization groups to explore challenges and deliver solutions, IT staff and line-of-business professionals iterate around a problem and quickly create digital solutions.\u003C\u002Fp\u003E\u003Cp\u003EAgile is also a good fit for companies that want to put AI at the core of their digital transformation strategies. Toby Alcock, CTO at Logicalis,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fagile-development-can-unlock-the-power-of-generative-ai-heres-how\u002F"\u003Etold ZDNET that agile development has great potential\u003C\u002Fa\u003E&nbsp;for delivering generative AI projects. His firm's research suggests integrating AI effectively into the business is the&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-ways-cios-can-manage-the-business-demand-for-generative-ai\u002F"\u003Enumber one priority for CIOs in 2024\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\" data-hed=\"What's the relationship between agile and digital transformation? \" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"8138b10d-e658-4596-a7e7-4340d158e687\" data-edition=\"us\" data-description=\"\u003Cp\u003ECompanies have invested a lot of cash in cloud and collaboration technologies. These services will prove crucial in the coming years, as organizations attempt to find ways to support a hybrid mix of at-home and in-office knowledge workers.\u003C\u002Fp\u003E\u003Cp\u003EEvidence so far suggests that&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Fhybrid-work-is-in-trouble-here-are-4-ways-to-make-it-work-in-the-longer-term\u002F"\u003Emanaging this shift is far from easy\u003C\u002Fa\u003E. While many professionals have now got used to working from home -- and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmajority-of-workers-are-more-productive-and-communicative-at-home\u002F"\u003Eresearch suggests they're more productive, too\u003C\u002Fa\u003E&nbsp;--&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Freturn-to-the-office-or-hybrid-work-heres-whats-happening-next\u002F"\u003Etheir bosses are not always quite as keen\u003C\u002Fa\u003E&nbsp;to see them detached from the corporate HQ. Finding a successful middle ground between home and office work will be crucial.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgenerative-ai-is-the-technology-that-it-feels-most-pressure-to-exploit\u002F"\u003EGenerative AI is the technology that IT feels most pressure to exploit\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EManagers will need to continue investing their digital transformation cash in technologies to help create the hybrid workplace of the future. They'll need to accompany this investment in digitization with an organizational transformation. Business leaders told ZDNET that&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-create-an-effective-hybrid-working-strategy-according-to-these-business-leaders\u002F"\u003Ea range of approaches\u003C\u002Fa\u003E, such as open communication and flexible guidelines, help companies to create an effective hybrid working strategy.\u003C\u002Fp\u003E\" data-hed=\"How does digital transformation support hybrid working?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"adada537-254e-49fd-b2cd-c1d8024f2cc9\" data-edition=\"us\" data-description=\"\u003Cp\u003EAs the traditional guardians of technology investment, CIOs tend to have a big say in digital change projects. Yet CIOs are far from the only executives with a role in digital transformation management, and the pressure for change has led to the rise of other C-suite specialists, such as chief digital officers (CDOs).\u003C\u002Fp\u003E\u003Cp\u003EAnalyst firms fanned the flames by suggesting the appointment of CDOs could hasten the demise of the traditional IT leadership role.&nbsp;\u003Ca href="http:\u002F\u002Fwww.gartner.com\u002Fnewsroom\u002Fid\u002F2208015"\u003EGartner\u003C\u002Fa\u003E&nbsp;said a quarter of businesses would have a digital chief by 2015 and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fidc-has-blind-faith-in-chief-digital-officers\u002F"\u003EIDC said\u003C\u002Fa\u003E&nbsp;60% of CIOs would be replaced by CDOs by 2020. Today, those predictions look way off-beam.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EWhat no one can deny, however, is the ever-increasing role of business professionals in IT purchasing decisions. Rather than the IT department going off and buying systems it thinks the company needs, modern business operations rely on professionals identifying their key challenges and then thinking about -- or even going out and buying -- technological solutions to these problems.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-be-a-great-leader-at-work\u002F" target="_blank"\u003E5 ways to be a great leader at work\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ECloud computing makes it far easier for professionals in any department to buy IT services on demand. When requirements change, professionals can scale these services up or down depending on demand -- with or without the say-so of the tech team. The extent of the swing away from IT departments controlling procurement is such that Gartner's 2024 CEO Survey reports that 80% of CXOs and business leaders believe digital leadership is part of their job.\u003C\u002Fp\u003E\u003Cp\u003EGartner analyst Gabriela Vogel told ZDNET the story of modern digital transformation is about people beyond the IT department having a say in the direction of investment. While value comes from a collaborative approach to digitalization, most non-IT professionals don't feel digitally proficient and are looking to hone their technology skills.\u003C\u002Fp\u003E\u003Cp\u003E"I think it's similar to what happened in finance many years ago," she said. "Today, people in all parts of the business know about the basics of finance because they did an MBA. We'll start seeing this trend happening in digital, where you have people who understand technology and departments that don't necessarily work with the core of technology."\u003C\u002Fp\u003E\" data-hed=\"Who oversees digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"5dd84962-f30f-4600-8433-46fba84ad475\" data-edition=\"us\" data-description=\"\u003Cp\u003EHowever, the game is far from up for CIOs. While line-of-business employees might believe they can spot discrete digital solutions to their organizational challenges, CIOs have experience integrating systems and services. Effective digital transformation requires a close relationship between CIOs and their line-of-business colleagues.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E"Digital transformation is all about outcomes," said Nick Woods, CIO at MAG, a UK airport group that owns and operates Manchester, London Stansted, and East Midlands Airports. "It comes back to the partnerships and allegiances you're forming," he told ZDNET. "As a CIO, you can't be successful on your own. The business still needs to own its outcomes."\u003C\u002Fp\u003E\u003Cp\u003EWith companies now looking to get more from recent digital transformation projects, even greater focus will be placed on the tech leadership capabilities of CIOs, which means building even stronger bonds with the chief executive and the rest of the C-suite.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Fcoworker-conflict-5-ways-to-deal-with-a-difficult-colleague\u002F"\u003ECoworker conflict? 5 ways to deal with a difficult colleague\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EVogel told ZDNET that&nbsp;\u003Ca href="https:\u002F\u002Fwww.gartner.com\u002Fen\u002Fchief-information-officer\u002Finsights\u002Fcio-agenda"\u003EGartner's 2024 CIO Agenda\u003C\u002Fa\u003E&nbsp;highlights how CIOs should base their partnership with CXOs on a franchise model, where they co-lead, co-deliver, and co-govern digital delivery. Gartner reports that 63% of digital initiatives meet or exceed outcome targets when CIOs set up franchise models. However, Vogel said only 12% of CIOs currently use a franchise model where they create digital solutions with the business.\u003C\u002Fp\u003E\u003Cp\u003EThe good news is CIOs who help their business colleagues reap the benefits of digitalization will be valued. Helen Fleming, executive director of search and specialisms at recruiter Harvey Nash, told ZDNET that CIOs who get the right approach could end up rising to the top of the business and fulfilling other senior roles in the organization, such as COO or even CEO. "CIOs are diversifying or progressing into the COO role," she said.\u003C\u002Fp\u003E\u003Cp\u003EFleming pointed to the example of Nash Squared, where CEO Bev White began her CIO career at one organization and progressed to COO and MD roles. White then took CEO positions at other companies. For most CIOs, this careful progression is the likely route to the top in an age of digital transformation.\u003C\u002Fp\u003E\" data-hed=\"How can CIOs contribute to digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"c3b99eb9-98e0-4ae8-bf44-ffc0fd5bc5bd\" data-edition=\"us\" data-description=\"\u003Cp\u003EIt doesn't. Many people make the mistake of thinking of digital transformation as a discrete project. As researcher Forrester suggests,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-new-rules-of-business-digital-transformation-must-thrive-throughout-your-company\u002F"\u003Etrue transformation is a journey, not a destination\u003C\u002Fa\u003E. Digital transformation remains a slippery concept that involves the delivery of value to the business and its customers in new -- and perhaps unexpected -- ways.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-climb-the-career-ladder-and-become-a-successful-cio\u002F" target="_blank"\u003E5 ways to climb the career ladder and become a successful CIO\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EJust as digital transformation constantly changes, so do its constituent elements. Gartner's 2024 CEO Survey reports that over half (53%) of CEOs say their company's digital transformation is just beginning or is less than half done. Most transformation activities today involve the innovative use of data, whether AI, machine learning, or IoT. As digital transformation has evolved, it has become more about data-led change than anything else.\u003C\u002Fp\u003E\u003Cp\u003ESo, digital transformation continues to evolve, meaning the process of defining digitalization remains complex and contested. The one thing we can be sure of is that digital transformation -- in whatever form it takes -- is here to stay, which means IT professionals and their business peers must build an agile and sustainable strategy for change.\u003C\u002Fp\u003E\" data-hed=\"When does digital transformation stop?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003E\u003Cbr\u003E\u003C\u002Fh2\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"6c034ca0-d30c-44a0-8231-ae080c6d0b94\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F6c034ca0-d30c-44a0-8231-ae080c6d0b94\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-09-19 18:42:00",timezone:"UTC",updated:c,published:c},description:"Digital transformation: Here's why it matters, what the big trends are, how it impacts you - and why it will never end.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"51bcfba8-b3d2-4c39-8112-69a1b71898cd",image:{id:"2780e9fe-c3f3-4130-8a74-585d1fa45be0",filename:"cloudboard2gettyimages-573106799.jpg",dateCreated:{created:c,date:"2024-09-19 17:16:13",timezone:"UTC",updated:c,published:c},alt:"cloudboard2gettyimages-573106799",credits:"John M Lund Photography Inc\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F09\u002F19\u002F2780e9fe-c3f3-4130-8a74-585d1fa45be0\u002Fcloudboard2gettyimages-573106799.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:1115,height:747,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Digital Transformation",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"what-is-digital-transformation-everything-you-need-to-know-about-how-technology-is-changing-business",startYear:c,summary:b,title:"What is digital transformation? Everything you need to know about how technology is changing business",topic:{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"73cc194f-d555-4dde-9954-530bc9c225f8",slug:"executive-guides",name:"Executive Guides",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"926c7fe3-bac7-46e3-b421-bf633d90ee73",slug:"productivity",name:"Productivity",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"9d3e6108-0023-11e4-95d2-02911863765e",slug:"innovation",name:"Innovation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"ba8d8100-f2d7-42e1-a4c9-879d358929f6\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"EschCollection\u002FGetty Images\" data-image-alt-text=\"Figures pass against a colorful LED light background\" data-image-filename=\"gettyimages-855383234.jpg\" data-image-date-created=\"2024\u002F07\u002F23\" data-image-crop=\"2106x1184+0+68\" data-image-width=\"2106\" data-image-height=\"1424\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EBusiness leaders recognize the value of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-unlock-creative-thinking-and-produce-great-results\u002F\" target=\"_blank\"\u003Eintellectual property\u003C\u002Fa\u003E (IP) -- they go to great lengths to ensure their organization's best ideas don't fall into the hands of competitors, using everything from \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdespite-all-the-ai-hype-success-depends-on-just-one-thing\u002F\" target=\"_blank\"\u003Etight data policies\u003C\u002Fa\u003E to strict access privileges and enforceable patent applications. \u003C\u002Fp\u003E\u003Cp\u003EHowever, sometimes professionals benefit from working with people in organizations that might otherwise be considered rivals.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthree-ways-to-create-the-right-data-culture-in-your-business\u002F\" target=\"_blank\"\u003E3 ways to create the right data culture in your business\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ESo when -- and why -- should you collaborate with the competition? Five business leaders gave ZDNET their advice.\u003C\u002Fp\u003E\u003Ch2\u003E1. You can find common ground\u003C\u002Fh2\u003E\u003Cp\u003EAttiq Qureshi, chief digital information officer at Manchester United Football Club, works for an organization defined by competition. As one of the world's biggest sports teams, Manchester United is characterized by intense rivalry, which Qureshi recognizes -- but he told ZDNET that off the field, he maintains close relationships with other sports CIOs, usually informally. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F4-ways-to-help-your-organization-overcome-ai-inertia\u002F\"\u003E4 ways to help your organization overcome AI inertia\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EQureshi is part of a network with other Premier League CIOs, where IT executives talk about using technology in football clubs. \"That could be similar challenges or areas where some people are further along the journey or further behind, whether that's cybersecurity, broadcasting, or matchday logistics,\" he told ZDNET. \u003C\u002Fp\u003E\u003Cp\u003EHe also meets with CIOs at major European clubs who discuss the opportunities and challenges of digital transformation.\u003C\u002Fp\u003E\u003Cp\u003E\"We're very mindful about where we collaborate. We're never going to collaborate on cutting-edge technology that we're introducing. But we might share experiences on broadcast technology, networks, IT service desk tools, and data platforms,\" he said. \u003C\u002Fp\u003E\u003Cp\u003E\"So, we participate in those conversations. It's a respectful set of groups and the output is useful. But the knowledge we share is in no way competitive.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003E2. You can learn something new\u003C\u002Fh2\u003E\u003Cp\u003EAmbrose Earle, CIO at food service distributor Southwest Traders, said specialist groups help business leaders in his industry share knowledge. Two examples of those groups are the food service distribution cooperative UniPro and the trade association IFDA.\u003C\u002Fp\u003E\u003Cp\u003E\"There's certainly an amount of respect for your competitors in this industry -- we're often doing the same things,\" Earle said. \"You can learn something from other firms; they can learn something from you. I think groups like UniPro and IFDA encourage that knowledge-sharing process. And I think that's healthy because a rising tide floats all boats.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-be-a-great-leader-at-work\u002F\" target=\"_blank\"\u003E5 ways to be a great leader at work\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EOf course, there are limits. Earle's colleague, Brad Smith, VP of procurement at Southwest Traders, said people at the California-based business are more willing to share ideas with professionals beyond the local vicinity.\u003C\u002Fp\u003E\u003Cp\u003E\"We are limited by geography, so I don't have to worry about sharing ideas with people in the Pacific Northwest or New England,\" he said. \u003C\u002Fp\u003E\u003Cp\u003EWhen he attends industry events, Smith told ZDNET he likes to \"keep some things close to his chest.\"\u003C\u002Fp\u003E\u003Cp\u003E\"I do a lot more listening than talking,\" he said. \"I go there to hear the latest things and see what's happening. I will share, but I want to ensure we know who's in the room before I do.\"\u003C\u002Fp\u003E\u003Ch2\u003E3. You can meet new customer demands\u003C\u002Fh2\u003E\u003Cp\u003EBenoît Dageville, co-founder of technology firm Snowflake, said his company's north star is its customers -- and they'll work with other software providers if it means clients can benefit.\u003C\u002Fp\u003E\u003Cp\u003E\"When I know that this is what our customers want, we'll do it,\" he said. \"When I think it's not good for our customers, we won't do it.\" \u003C\u002Fp\u003E\u003Cp\u003EDageville told ZDNET at the recent \u003Ca href=\"https:\u002F\u002Fwww.snowflake.com\u002Fsummit\u002F\"\u003ESnowflake Summit 2024\u003C\u002Fa\u003E in San Francisco that it's sometimes difficult to judge what good and bad looks like for your customers. \u003C\u002Fp\u003E\u003Cp\u003E\"Sometimes, they might say, 'What you're trying to do isn't that smart.' And you'll listen and say, 'Okay, I understand your point of view.' So, listening is super-important.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Fcoworker-conflict-5-ways-to-deal-with-a-difficult-colleague\u002F\"\u003ECoworker conflict? 5 ways to deal with a difficult colleague\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EDageville said business leaders must stay sensitive to customer demands, and need to be prepared to flex in response to evolving requirements. \u003C\u002Fp\u003E\u003Cp\u003E\"If you lose the dialogue and connection with your customers, and they feel that you are not doing the right thing for them, they will drop you and won't trust you anymore,\" he said.\u003C\u002Fp\u003E\u003Cp\u003E\"If our customers tell us they want us to work with a company like Microsoft, then we'll do it -- it's as simple as that.\"\u003C\u002Fp\u003E\u003Ch2\u003E4. You can optimize data insights\u003C\u002Fh2\u003E\u003Cp\u003EGerard Francis, firmwide product head for data and analytics at JP Morgan Chase, agreed that client requirements dictate the direction of travel for working with competitors, especially regarding the importance of sharing data.\u003C\u002Fp\u003E\u003Cp\u003E\"I think to some extent our customers are going to demand collaboration. If I'm a customer, I don't want to get information from 30 places, regardless of who the actual source of the data is,\" he said.\u003C\u002Fp\u003E\u003Cp\u003E\"I want to get information from somebody who can standardize data. So, by default, it means we will work with data vendors, our partners, and our competitors, who have other types of data our clients care about.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fbusiness-management\u002Foverwhelmed-6-ways-to-stop-small-stresses-at-work-from-becoming-big-problems\u002F\"\u003EOverwhelmed? 6 ways to stop small stresses at work from becoming big problems\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EWhile clients will demand collaboration, it's Francis and his team who turn relationships into business benefits through two approaches: design and delivery.\u003C\u002Fp\u003E\u003Cp\u003E\"One approach, right out of the box, is to check we're designing the technology for collaboration and that everybody is on a level playing field for how the data operates and works,\" Francis said. \"We need to enable our competitors' data on our platform with the same velocity that we can enable our data.\" \u003C\u002Fp\u003E\u003Cp\u003EHe added that over time, the task becomes ensuring that customers are seeing the value of that collaboration instantly. \"Data is hard. People struggle so much with trying to fix their data problems,\" he continued. \"I think customers just want their data issues sorted so they can move on.\"\u003C\u002Fp\u003E\u003Ch2\u003E5. You can improve security \u003C\u002Fh2\u003E\u003Cp\u003ESasha Jory, CIO at Hastings Direct, said it's crucial to recognize the importance of working with what might once have been seen as competitors in the fast-changing digital age.\u003C\u002Fp\u003E\u003Cp\u003EShe gave the example of fraud. Experts suggest \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-generative-ai-and-why-is-it-so-popular-heres-everything-you-need-to-know\u002F\" target=\"_blank\"\u003Ethe rise of generative AI\u003C\u002Fa\u003E allows fleet-of-foot attackers to find \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwatch-out-generative-ai-will-level-up-cyber-attacks-according-to-new-google-report\u002F\" target=\"_blank\"\u003Enew ways to attack\u003C\u002Fa\u003E or steal from your business.\u003C\u002Fp\u003E\u003Cp\u003E\"I think it's probably coming faster than we expect,\" she said, anticipating an increase in gen AI-powered breaches. \"Success is all about finding areas where we can all gain from non-competitive relationships.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Ffive-ways-to-get-the-best-from-people-at-work\u002F\"\u003E5 ways to get the best from people, according to business leaders\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EShe told ZDNET that organizations that work together might be able to exchange best-practice techniques to help reduce external threats.\u003C\u002Fp\u003E\u003Cp\u003E\"AI can be used for good, but it can also be used for bad,\" she said. \"When people in the industry collaborate to identify things that might be fraud, the potential benefits will drive collaboration to a higher level than we might have expected.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-07-25 17:34:34",timezone:"UTC",updated:c,published:c},description:"Professionals are rightly wary of rival firms gaining a first-mover advantage. But in some instances, talking about challenges and opportunities with potential competitors can be beneficial.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"ad523cd8-3c92-4425-b8e7-9590615ec670",image:{id:"ba8d8100-f2d7-42e1-a4c9-879d358929f6",filename:"gettyimages-855383234.jpg",dateCreated:{created:c,date:"2024-07-23 20:16:54",timezone:"UTC",updated:c,published:c},alt:"Figures pass against a colorful LED light background",credits:"EschCollection\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F07\u002F23\u002Fba8d8100-f2d7-42e1-a4c9-879d358929f6\u002Fgettyimages-855383234.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2106,height:1424,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"5-reasons-to-work-with-the-competition-according-to-business-leaders",startYear:c,summary:b,title:"5 reasons to work with the competition, according to business leaders",topic:{id:"57b89c3b-5b67-4357-bd53-58c9f516a044",slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"57b89c3b-5b67-4357-bd53-58c9f516a044",slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"5bc37757-ddb5-4bd0-b656-6cf12f2a5cee\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Kobus Louw\u002FGetty Images\" data-image-alt-text=\"youngpro5gettyimages-1332104710\" data-image-filename=\"youngpro5gettyimages-1332104710.jpg\" data-image-date-created=\"2024\u002F07\u002F19\" data-image-width=\"2384\" data-image-height=\"1257\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ETalented IT professionals are in high demand and are \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fthe-top-ten-highest-paid-tech-skills-can-make-you-lots-of-money-heres-how-much\u002F\"\u003Ewell-rewarded for their expertise\u003C\u002Fa\u003E. With businesses keen to exploit emerging technologies like \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-heres-everything-you-need-to-know-about-artificial-intelligence\u002F\"\u003Eartificial intelligence\u003C\u002Fa\u003E (AI) and machine learning, the \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F66-of-leaders-wouldnt-hire-someone-without-ai-skills-report-finds\u002F\"\u003Edemand for talented tech staff\u003C\u002Fa\u003E will continue to increase.\u003C\u002Fp\u003E\u003Cp\u003EBut if you want to snare one of the best jobs, how can you stand out from other people? We asked four business leaders to provide their best-practice tips for professionals who want to look like the ideal candidate.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fthe-top-ten-highest-paid-tech-skills-can-make-you-lots-of-money-heres-how-much\u002F\"\u003EThe top ten highest-paid tech skills can make you a lot of money - here's how much\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Ch2\u003E1. Be open to learning new skills\u003C\u002Fh2\u003E\u003Cp\u003ESasha Jory, CIO at insurance firm Hastings Direct, said she always hires for energy and the best young professionals are hungry to learn new things.\u003C\u002Fp\u003E\u003Cp\u003E\"They have passion,\" she said. \"Graduates who are joining your business have already proven they're smart. But you can teach somebody anything if they've got passion, excitement, and the willingness to learn. So, I hire for personality and hunger.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EJory told ZDNET that the capability to gain new skills is important, as many young professionals enter the workplace with the wrong capabilities.\u003C\u002Fp\u003E\u003Cp\u003E\"They're coming into the industry, and they might have done three or four years in college, they've worked their socks off, and they arrive in the business and don't understand some of the new technologies,\" she said.\u003C\u002Fp\u003E\u003Cp\u003E\"They don't know how things work. They've never worked in a scrum team or used Agile practices, and the IT workplace is a massive shock.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Fcoworker-conflict-5-ways-to-deal-with-a-difficult-colleague\u002F\"\u003ECoworker conflict? 5 ways to deal with a difficult colleague\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe good news is that people with the right attitude will quickly settle in.\u003C\u002Fp\u003E\u003Cp\u003E\"Within six months, they will have learned the technology, learned how to work, and they will have learned how to work in an Agile environment,\" said Jory. \"I don't think college is necessarily equipping young people to cope with working life and the fast pace of technology change.\"\u003C\u002Fp\u003E\u003Ch2\u003E2. Show you can communicate effectively\u003C\u002Fh2\u003E\u003Cp\u003EAmbrose Earle, CIO at food service distributor Southwest Traders, said technical skills are far from the most important characteristic for potential employees.\u003C\u002Fp\u003E\u003Cp\u003ERather than developing IT solutions in-house, the company sources off-the-shelf solutions to well-identified business challenges. \"We're taking stuff off the shelf or working with partners that maintain the solution,\" he said.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Ffive-ways-to-get-the-best-from-people-at-work\u002F\"\u003E5 ways to get the best from people, according to business leaders\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EEarle told ZDNET the disparate work of the modern IT profession means an ability to interact with non-technical staff is a must-have skill.\u003C\u002Fp\u003E\u003Cp\u003E\"The main thing is, 'Can you understand the business and work with them? And then can you implement and help them adopt the technology?' And that work involves a lot of change management and communication rather than technology.\"\u003C\u002Fp\u003E\u003Cp\u003EEarle said successful IT professionals acclimatize quickly to their new work environment.\u003C\u002Fp\u003E\u003Cp\u003E\"A lot of it comes down to culture,\" he said. \"If you don't fit in with the culture, you're an energy-drainer. The tenure of our associates is high, and they have a lot of experience. You've got to fit in with the culture to understand their problems. They have to trust you enough to share their problem, and then you need the technical skills to go and solve it.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F66-of-leaders-wouldnt-hire-someone-without-ai-skills-report-finds\u002F\"\u003E66% of leaders wouldn't hire someone without AI skills, report finds\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EEarle said the best IT professionals communicate potential solutions in an easy-to-understand manner. \u003C\u002Fp\u003E\u003Cp\u003E\"I think if you lead with technology, there's a chance you're going to alienate business people. You won't be on the same page. You won't be talking the same language, and you'll have a less-than-optimal solution.\"\u003C\u002Fp\u003E\u003Ch2\u003E3. Demonstrate strong technical aptitude\u003C\u002Fh2\u003E\u003Cp\u003EJon Grainger, CTO of legal firm DWF, said it's important to recognize that the best up-and-coming professionals possess a blend of hard and soft skills.\u003C\u002Fp\u003E\u003Cp\u003EMost organizations look for core capabilities that suit their strategic objectives, whether moving to the cloud, developing programs, or embracing AI.\u003C\u002Fp\u003E\u003Cp\u003EGrainger told ZDNET it's common for business leaders to say they recruit for attitude. But he referred to a LinkedIn post he'd seen about the importance of soft skills over hard skills, where someone responded, \"But what if they can't fly the helicopter?\"\u003C\u002Fp\u003E\u003Cp\u003E\"At that early part of your career, aptitude is so important,\" he said. \"Anyone who can get their head around data will probably have a good set of transferable skills. Analytical thinking is important, too.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-build-a-great-network-according-to-business-leaders\u002F\"\u003E5 ways to build a great network, according to business leaders\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EGrainger said technical aptitude doesn't have to mean a top qualification in a course from a well-regarded college.\u003C\u002Fp\u003E\u003Cp\u003E\"It's important to have demonstrated some academic progress, but that doesn't always mean graduating with a college degree. There's a lot of people now talking more about apprenticeships.\"\u003C\u002Fp\u003E\u003Cp\u003EThe crucial thing, said Grainger, is for young professionals to think very carefully about the skills they develop and the people they work with as they take their first steps into the world of work.\u003C\u002Fp\u003E\u003Cp\u003E\"I would take that responsibility extremely seriously because I know from my experience that you have no idea how much direction those first few jobs are setting for your later career.\"\u003C\u002Fp\u003E\u003Ch2\u003E4. Display a flexible attitude\u003C\u002Fh2\u003E\u003Cp\u003EMiguel Morgado, senior product owner for the Performance Hub at satellite operator Eutelsat Group, said he's more interested in passion and commitment than technical aptitude.\u003C\u002Fp\u003E\u003Cp\u003E\"I want to know why they want the job,\" he said. \"You sometimes see people who come to the workplace from college and don't know what they want. I want people who have a passion and want to learn the skills for the job quickly.\"\u003C\u002Fp\u003E\u003Cp\u003EAs well as a commitment to the role, Morgado said it's important for professionals to be engaged with the rest of the team.\u003C\u002Fp\u003E\u003Cp\u003E\"You could have someone passionate and committed to the role, but who will not integrate with the wider team, and then they will feel isolated,\" he said. \"If you just focus on one skill, you can get locked into areas where you're unhappy.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fbusiness-management\u002Foverwhelmed-6-ways-to-stop-small-stresses-at-work-from-becoming-big-problems\u002F\"\u003EOverwhelmed? 6 ways to stop small stresses at work from becoming big problems\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThat unhappiness isn't just a problem for the individual. Unhappy staff are much more likely to move on -- and that gap can create problems for the business.\u003C\u002Fp\u003E\u003Cp\u003EMorgado told ZDNET he avoids some of these challenges by ensuring new joiners are not given a set role during their first six months.\u003C\u002Fp\u003E\u003Cp\u003E\"They could be more comfortable as a data scientist or data engineer, or better on the sales side of the business. They might want to go into project management, be a scrum master, or a team leader. But they can decide where they want to go.\"\u003C\u002Fp\u003E\u003Cp\u003EMost crucially, Morgado said he enjoys taking on interns and apprentices. There are lots of opportunities for the right candidates. \"I like to work with young people,\" he said. \"They have bright minds, and they're open and fresh.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-07-21 08:00:00",timezone:"UTC",updated:c,published:c},description:"Companies aren't just looking for people with strong tech aptitude. Attitude matters, too, say business leaders.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"4a059473-4f91-435d-a95a-bf44db60427c",image:{id:"5bc37757-ddb5-4bd0-b656-6cf12f2a5cee",filename:"youngpro5gettyimages-1332104710.jpg",dateCreated:{created:c,date:"2024-07-19 20:02:32",timezone:"UTC",updated:c,published:c},alt:"youngpro5gettyimages-1332104710",credits:"Kobus Louw\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F07\u002F19\u002F5bc37757-ddb5-4bd0-b656-6cf12f2a5cee\u002Fyoungpro5gettyimages-1332104710.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2384,height:1257,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Executive",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"want-to-be-an-it-pro-here-are-4-ways-to-look-like-a-great-job-candidate",startYear:c,summary:b,title:"Want to be an IT pro? Here are 4 ways to look like a great job candidate",topic:{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"57b89c3b-5b67-4357-bd53-58c9f516a044",slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"863fe219-de4d-4c2d-9e95-55e19301075a",slug:"education",name:"Education",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"9841d7c0-1be2-42d4-963b-3d0c080290bc",slug:"tech",name:"Tech",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"ec2ad210-aa67-4b39-a497-bc4016ed1511\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Userba011d64_201\u002FGetty Images\" data-image-alt-text=\"genai77gettyimages-1628553826\" data-image-filename=\"genai77gettyimages-1628553826.jpg\" data-image-date-created=\"2024\u002F07\u002F15\" data-image-width=\"2121\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EEmerging technologies promise big benefits on paper that can be tough to realize in practice. Research from the Capgemini Research Institute suggests the adoption of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-generative-ai-and-why-is-it-so-popular-heres-everything-you-need-to-know\u002F\" target=\"_blank\"\u003Egenerative artificial intelligence\u003C\u002Fa\u003E (GenAI) is still at an early stage, with \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftime-for-businesses-to-move-past-generative-ai-hype-and-find-real-value\u002F\"\u003Enine in 10 organizations\u003C\u002Fa\u003E yet to scale these nascent projects.\u003C\u002Fp\u003E\u003Cp\u003EHowever, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-ways-cios-can-manage-the-business-demand-for-generative-ai\u002F\"\u003Eboards exert increasing pressure on CIOs\u003C\u002Fa\u003E and their teams to gain a competitive advantage from innovation. So, what is the key thing business leaders have learned about AI so far? Four business leaders share their tips.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftime-for-businesses-to-move-past-generative-ai-hype-and-find-real-value\u002F\"\u003ETime for businesses to move past generative AI hype and find real value\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Ch2\u003E1. Ensure you keep a human in the loop\u003C\u002Fh2\u003E\u003Cp\u003EMiguel Morgado, senior product owner for the Performance Hub at Eutelsat Group, said his firm's use of AI and machine learning is related to outage predictions and root-cause analysis, such as the effect of weather on a satellite dish. \u003C\u002Fp\u003E\u003Cp\u003EThese explorations into emerging technology show the importance of high-quality information.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\"We do lots of tests with real data,\" he said. \"And validating the models is very important. Because if you don't have an accurate model and then use it, it will be a case of 'garbage in, garbage out'. It's important to have a good data set.\" \u003C\u002Fp\u003E\u003Cp\u003EMorgado said his business is lucky -- the satellite company collects billions of rows of data daily for various use cases. However, the firm ensures this information is applied safely and effectively.\u003C\u002Fp\u003E\u003Cp\u003E\"We still need to test models and the results over and over again until we validate the approach,\" he said. \"The results won't be perfect -- there will always be a degree of imperfection. But it is an indication.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhens-the-right-time-to-invest-in-ai-4-ways-to-help-you-decide\u002F\"\u003EWhen's the right time to invest in AI? 4 ways to help you decide\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EMorgado told ZDNET that other companies should ensure a skilled expert stays in the loop and communicates the significance of outputs to business colleagues.\u003C\u002Fp\u003E\u003Cp\u003E\"Then you can get that person to say these results indicate a particular value or could potentially be taken as guidance,\" he said. \"So, it's always, in the end, the user who decides if they trust the AI or not. My advice to other people is to ensure there is always a human element to your AI results.\"\u003C\u002Fp\u003E\u003Ch2\u003E2. Get senior buy-in for organizational change\u003C\u002Fh2\u003E\u003Cp\u003EUlf Holmström, lead data scientist at Scania Group, said his company is exploring how it might use AI for internal support processes. \u003C\u002Fp\u003E\u003Cp\u003EThe company is investigating how to make the most of \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"ab236813-dfdc-4747-bad3-c28cbf200d2e\" data-raw-url=\"https:\u002F\u002Faws.amazon.com\u002Fbedrock\u002F\" data-link-shortcode-text=\"Amazon Bedrock\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E and is keen to explore how it can use some of Snowflake's tools, including \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"39d05b67-e1af-499d-903b-493fe99530d6\" data-raw-url=\"https:\u002F\u002Fwww.snowflake.com\u002Fen\u002Fdata-cloud\u002Fcortex\u002F\" data-link-shortcode-text=\"Cortex AI\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E.\u003C\u002Fp\u003E\u003Cp\u003ELike \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthree-ways-to-create-the-right-data-culture-in-your-business\u002F\"\u003Eother business leaders\u003C\u002Fa\u003E, Holmström pointed to the importance of underlying data and technology concerns. \u003C\u002Fp\u003E\u003Cp\u003E\"Call it whatever you want to call it, but you need to have trust in data and infrastructure and governance, otherwise you can never scale, and you'll only do proof of concepts. And like other organizations, we need to put stuff into production.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fagile-development-can-unlock-the-power-of-generative-ai-heres-how\u002F\"\u003EAgile development can unlock the power of generative AI - here's how\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EHolmström told ZDNET the good news is the implementation of technology seems to get easier all the time. Access to technical knowledge has been democratized through technologies like the cloud and generative AI.\u003C\u002Fp\u003E\u003Cp\u003EHowever, Holmström said new processes must be introduced for users to make the most of emerging technologies.\u003C\u002Fp\u003E\u003Cp\u003E\"If we're going to implement AI in production, that comes with implications -- and one of the big implications is that we need to change our way of working. It means new business processes and a new type of organization,\" he said.\u003C\u002Fp\u003E\u003Cp\u003E\"We need to have new skills and we need to change our way of working. That shift is difficult in all organizations, especially in legacy enterprises. But without that transformation, AI will never fly.\"\u003C\u002Fp\u003E\u003Cp\u003EHolmström said senior executives must drive the move to this new way of working. \"Top management commitment is crucial,\" he said. \"You can never do an AI transformation bottom-up. It must come top-down.\"\u003C\u002Fp\u003E\u003Ch2\u003E3. Remember the existence of real-world biases\u003C\u002Fh2\u003E\u003Cp\u003EAnastasiia Stefanska, data analyst for analytics and AI at holiday firm TUI, said it's important to think about how we can turn the huge quantities of data we collect into high-quality information -- and that task requires a recognition of human biases.\u003C\u002Fp\u003E\u003Cp\u003ELike other professionals, Stefanska recognized that ensuring your organization has high-quality data is a prerequisite to any successful AI project.\u003C\u002Fp\u003E\u003Cp\u003EHowever, it's not the only key issue -- smart professionals will ally a focus on data-quality concerns with a consideration of real-world biases.\u003C\u002Fp\u003E\u003Cp\u003E\"AI is a simplified reflection of the real-world reality in which we live,\" she said. \"On one hand, driving AI adoption with data quality in mind is paramount. However, a critical eye on the status quo of the real world can allow us to go beyond data quality. We can think in the direction of having an opportunity to solve the biases that are deeply embedded in the real world.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F4-ways-to-help-your-organization-overcome-ai-inertia\u002F\"\u003E4 ways to help your organization overcome AI inertia\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EStefanska told ZDNET how TUI uses the Snowflake platform to consolidate enterprise information and create a digital platform for data-led change.\u003C\u002Fp\u003E\u003Cp\u003EAs part of this work, Stefanska and her colleagues watch how data is used and exploited.\u003C\u002Fp\u003E\u003Cp\u003E\"That's why we say at TUI that the human eye is important. We acknowledge that the biases are there in the real world around us,\" she said.\u003C\u002Fp\u003E\u003Cp\u003E\"My main message would be, 'Yes, data quality is important, but have a holistic view on whether you have a chance to convert a quantity of the existing data into something with a new quality.'\"\u003C\u002Fp\u003E\u003Ch2\u003E4. Use AI when it's right for your business\u003C\u002Fh2\u003E\u003Cp\u003ERichard Wazacz, CEO of foreign exchange specialist Travelex, advised other professionals not to walk before they can run. He recognized there's huge hype about AI. However, the fear of being left behind must not color professionals' judgments.\u003C\u002Fp\u003E\u003Cp\u003E\"At the moment, we're not going to be early adopters of AI,\" he said. \"But we will use AI when the case study for how it's helped others has been proven.\"\u003C\u002Fp\u003E\u003Cp\u003EWazacz told ZDNET that his extensive business experiences, including as director at Octopus Energy, helped him develop a strong awareness of the times when emerging technology can play a key role.\u003C\u002Fp\u003E\u003Cp\u003E\"I worked at Octopus and they've successfully used AI to help improve customer services,\" he said. \"A lot of customer questions are answered through AI. Do I think there's an option for us to do that now? Yeah, and because they've proven it can be done, it's less of a risk.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdo-ai-tools-make-it-easier-to-start-a-new-business-5-factors-to-consider\u002F\" target=\"_blank\"\u003EDo AI tools make it easier to start a new business? 5 factors to consider\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EWazacz said his approach at Travelex is to draw on consultancy expertise from \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"63e56632-9ce1-4f58-be40-72bde083befa\" data-raw-url=\"https:\u002F\u002Fwww.mesh.ai\u002F\" data-link-shortcode-text=\"Mesh-AI\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003Eto ensure digital investment is directed to the right places.\u003C\u002Fp\u003E\u003Cp\u003EMesh-AI has helped Travelex establish a cloud-based data platform, with an initial focus on real-time reporting. The company will move into other emerging areas when the time is right.\u003C\u002Fp\u003E\u003Cp\u003E\"I'm being very narrow in the scope,\" said Wazacz. \"So, at the moment, that's what Mesh-AI is working on. They're excited about what they're doing. They're taking the approach of, 'We'll prove that we can make our customers self-sufficient because we'll win more business.' And that's what I feel like they're doing.\" \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-07-15 19:44:02",timezone:"UTC",updated:c,published:c},description:"How can organizations gain a competitive advantage from emerging technologies like GenAI and machine learning? Four business leaders share what they've learned.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"37324775-d5bc-490f-a2c4-219308d1a0ab",image:{id:"ec2ad210-aa67-4b39-a497-bc4016ed1511",filename:"genai77gettyimages-1628553826.jpg",dateCreated:{created:c,date:"2024-07-15 19:33:40",timezone:"UTC",updated:c,published:c},alt:"genai77gettyimages-1628553826",credits:"Userba011d64_201\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F07\u002F15\u002Fec2ad210-aa67-4b39-a497-bc4016ed1511\u002Fgenai77gettyimages-1628553826.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2121,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"how-your-business-can-best-exploit-ai-tell-your-board-these-4-things",startYear:c,summary:b,title:"How your business can best exploit AI: Tell your board these 4 things",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"57b89c3b-5b67-4357-bd53-58c9f516a044",slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"959fd179-8245-11e3-b21f-14feb5ca9861",username:"joemckendrick",profileUrl:c,email:c,firstName:"Joe",lastName:"McKendrick",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"aadf959a-c685-4b4b-b144-e92dc3ac4cae",filename:"joe-mckendrick.jpg",dateCreated:{created:c,date:"2020-01-11 16:46:27",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F01\u002F11\u002Faadf959a-c685-4b4b-b144-e92dc3ac4cae\u002Fjoe-mckendrick.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. As an independent analyst, he has authored numerous research reports in partnership with Forbes Insights, IDC, and Unisphere Research, a division of Information Today, Inc. Joe speaks frequently on cloud, data, and enterprise computing topics at industry events and Webcasts. He is co-author, along with 16 leading industry leaders and thinkers, of the SOA Manifesto, which outlines the values and guiding principles of service orientation. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields. He is a graduate of Temple University.",profile:c,title:"Contributing Writer",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"b8088232-5a6e-43bc-abc7-5c179fef5d78\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Goodboy Picture Company\u002FGetty Images\" data-image-alt-text=\"immersion-gettyimages-157643082\" data-image-filename=\"immersion-gettyimages-157643082.jpg\" data-image-date-created=\"2024\u002F06\u002F07\" data-image-width=\"2121\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ELeading a technology team these days -- whether you're a chief information officer, chief innovation officer, or other IT manager -- is no longer a matter of corralling programmers and administrators into a common purpose. Now, CIOs and other tech leaders need to corral the rest of the business into their orbits as well. The question is: Are IT teams still too entangled in managing infrastructure, applications, and related security issues to lead their businesses down new paths?  \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-ways-to-prepare-for-the-impact-of-generative-ai-on-the-it-profession\u002F\"\u003E5 ways to prepare for the impact of generative AI on the IT profession\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ETechnology leaders such as CIOs are increasingly tasked with running the business and moving it forward, a recent Deloitte \u003Ca href=\"https:\u002F\u002Fwww.prnewswire.com\u002Fnews-releases\u002Fcio-perspectives-new-deloitte-survey-unveils-technology-leaders-current-priorities-performance-and-competencies-302162591.html?tc=eml_cleartime\" target=\"_blank\"\u003Esurvey\u003C\u002Fa\u003E of 211 CIOs confirms. Close to half of the respondents, 46%, report their greatest priority this year is shaping, aligning, and delivering a unified tech strategy and vision. \u003C\u002Fp\u003E\u003Cp\u003EIn addition, they have high visibility, and many roles beyond the CIO are now involved. Nearly two-thirds (63%) say they report directly to the CEO. Transformation and innovation also topped to-do lists of tech heads, at 59%. A majority of tech leaders, 54%, consider themselves to be change agents. Currently, 83% of organizations have either a CIO or chief digital information officer, 52% have a chief technology officer, 31% have a chief information security officer, 30% have a chief data analytics officer, and 22% have a chief technology innovation officer.  \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EMoving into these technology leadership roles means \"not only have a firm grasp of the tech landscape and the capabilities available, but they are becoming fully immersed in the business and market trends, \u003Ca href=\"https:\u002F\u002Fwww2.deloitte.com\u002Fus\u002Fen\u002Fprofiles\u002Fanjali-shaikh.html\" target=\"_blank\"\u003EAnjali Shaikh\u003C\u002Fa\u003E, managing director and CIO program experience director at Deloitte Consulting, told ZDNET. \"This ability to be 'bilingual' puts tech leaders at a clear advantage within the business because they can translate the complexities of technology and clearly communicate the value it can bring and the problems it can solve.\"  \u003C\u002Fp\u003E\u003Cp\u003EHere are what CIOs and tech leaders are focusing on this year:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003EStaying ahead of emerging technologies and solutions (such as AI\u002Fgenerative AI, Quantum, AR\u002FVR).\u003C\u002Fli\u003E\u003Cli\u003EEmbracing the full potential of data, analytics, AI, and machine learning.\u003C\u002Fli\u003E\u003Cli\u003EMitigating cyber risks and preventing cyber incidents and attacks.\u003C\u002Fli\u003E\u003Cli\u003EOrganizing, managing, and rationalizing technology strategy inside the organization.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fready-to-upskill-look-to-the-edge-where-its-not-all-about-ai\u002F\"\u003EReady to upskill? Look to the edge (where it's not all about AI)\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"There is no denying the pervasiveness of AI, both culturally and within businesses, and it will certainly bring change,\" \u003Ca href=\"https:\u002F\u002Fwww2.deloitte.com\u002Fus\u002Fen\u002Fprofiles\u002Flou-dilorenzo.html\" target=\"_blank\"\u003ELou DiLorenzo Jr.\u003C\u002Fa\u003E, principal and national CIO program leader for Deloitte, told ZDNET. CIOs and tech leaders across the board \"are working to understand how to make a positive and valuable impact and are helping educate those within the enterprise about AI and other technologies so they too can have a full understanding of their value and potential.\"   \u003C\u002Fp\u003E\u003Cp\u003EStill, AI is but one part of a technology leader's job. \u003C\u002Fp\u003E\u003Cp\u003E\"Embracing AI, machine learning, and analytics has ranked second only to a focus on staying ahead of emerging technologies,\" DiLorenzo said. \"Keeping up with the rapid clip of change in tech is certainly a challenge for tech leaders, especially since they may be learning about the new technologies, identifying opportunities within the organization based on needs and priorities, and communicating value to the business almost simultaneously.\"\u003C\u002Fp\u003E\u003Cp\u003EThere's a lot of basic technology work on the ground that still has to be done. Only one-third of technology leaders grade their organizations as \"leading edge\" in talent management, optimizing IT strategy, and sustainable IT.    \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbank-cio-we-dont-need-ai-pros-we-need-critical-thinkers-to-challenge-ai\u002F\"\u003EBank CIO: We don't need AI whizzes, we need critical thinkers to challenge AI\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EWhen asked to rank the defining characteristics of a leading CIO, respondents were split between the conventional (those viewed by themselves and others as running IT) and contemporary (those embracing the opportunity and reinventing the CIO role), saying the traditional, more IT-centric qualities are just as important as the strategic and more customer-focused ones.   \u003C\u002Fp\u003E\u003Cp\u003EWhile aligning tech vision and strategy with the business has been the role of CIOs and technology leaders for some time, the scope of their duties now extends deeper into the business itself. \u003C\u002Fp\u003E\u003Cp\u003E\"Establishing and managing a tech vision isn't enough,\" said DiLorenzo. \"Today's CIOs need to own all the various technology uses across their organizations and ensure they're actively coordinating and orchestrating their fellow tech leaders -- as well as their business peers -- to co-create a vision and tech strategy that aligns with, and furthers, the overall enterprise strategy.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-a-chief-ai-officer-and-how-do-you-become-one\u002F\"\u003EWhat is a Chief AI Officer, and how do you become one?\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EGetting to a leadership position also requires immersing oneself in the business, Shaikh advised. \"Business acumen, which includes understanding various business functions and industry dynamics, can be cultivated by spending time in business units,\" she said. \"This understanding is crucial for strategic thinking, to help identify opportunities where technology can impact goals.\"\u003C\u002Fp\u003E\u003Cp\u003EPart and parcel of any tech leadership position is excellent communication skills, Shaikh continued. \"Leading cross-functional projects that cut across departments and involve stakeholders from different roles can foster these skills. Collaboration and relationship-building across departments, vital for fostering partnerships, can be developed by leading cross-functional projects and building an external network of peers, advisors, and thought leaders.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-06-07 19:18:00",timezone:"UTC",updated:c,published:c},description:"Are IT teams still too entangled in managing infrastructure, applications, and security to lead their businesses down new paths? A survey takes the pulse of more than 200 CIOs.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"05187eab-1fac-4f10-8adb-879fe466e780",image:{id:"b8088232-5a6e-43bc-abc7-5c179fef5d78",filename:"immersion-gettyimages-157643082.jpg",dateCreated:{created:c,date:"2024-06-07 18:53:09",timezone:"UTC",updated:c,published:c},alt:"immersion-gettyimages-157643082",credits:"Goodboy Picture Company\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F06\u002F07\u002Fb8088232-5a6e-43bc-abc7-5c179fef5d78\u002Fimmersion-gettyimages-157643082.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2121,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Executive",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"to-lead-a-technology-team-immerse-yourself-in-the-business-first",startYear:c,summary:b,title:"To lead a technology team, immerse yourself in the business first",topic:{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"863fe219-de4d-4c2d-9e95-55e19301075a",slug:"education",name:"Education",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"959fd179-8245-11e3-b21f-14feb5ca9861",username:"joemckendrick",profileUrl:c,email:c,firstName:"Joe",lastName:"McKendrick",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"aadf959a-c685-4b4b-b144-e92dc3ac4cae",filename:"joe-mckendrick.jpg",dateCreated:{created:c,date:"2020-01-11 16:46:27",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F01\u002F11\u002Faadf959a-c685-4b4b-b144-e92dc3ac4cae\u002Fjoe-mckendrick.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. As an independent analyst, he has authored numerous research reports in partnership with Forbes Insights, IDC, and Unisphere Research, a division of Information Today, Inc. Joe speaks frequently on cloud, data, and enterprise computing topics at industry events and Webcasts. He is co-author, along with 16 leading industry leaders and thinkers, of the SOA Manifesto, which outlines the values and guiding principles of service orientation. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields. He is a graduate of Temple University.",profile:c,title:"Contributing Writer",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"a16866b3-c5c0-487d-9990-7085ebec5995\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"PM Images\u002FGetty Images\" data-image-alt-text=\"Hand pointing at pink circles going up\" data-image-filename=\"gettyimages-1752192068.jpg\" data-image-date-created=\"2024\u002F05\u002F14\" data-image-width=\"2120\" data-image-height=\"1415\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EWith so much focus on \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-heres-everything-you-need-to-know-about-artificial-intelligence\u002F\" target=\"_blank\"\u003Eartificial intelligence\u003C\u002Fa\u003E (AI), the question of who will lead AI at an executive level is becoming increasingly pertinent. Some of this responsibility is likely to be encapsulated by the rise of the chief AI officer (CAIO). Regardless of the title given to an AI leader, however, such individuals are needed to promote the responsible and productive use of the emerging technology. \u003C\u002Fp\u003E\u003Cp\u003ESo, is CAIO or AI leader a worthy career aspiration, and when you get there, how many toes will you step on? \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fagile-development-can-unlock-the-power-of-generative-ai-heres-how\u002F\" target=\"_blank\"\u003EAgile development can unlock the power of generative AI - here's how\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EResearch suggests a consensus that CAIO is a worthy role -- 98% of 700 IT executives in a new \u003Ca href=\"https:\u002F\u002Fwww.ironmountain.com\u002Fresources\u002Fwhitepapers\u002Fc\u002Fcapitalizing-on-generative-artificial-intelligence-the-role-of-a-chief-ai-officer\" target=\"_blank\"\u003Esurvey\u003C\u002Fa\u003E released by Iron Mountain believe a CAIO can accelerate generative AI adoption. Around a third (32%) of organizations currently have a CAIO on board, which is expected to grow to 94% over time.\u003C\u002Fp\u003E\u003Cp\u003EThe research recognizes that the wide availability of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-generative-ai-and-why-is-it-so-popular-heres-everything-you-need-to-know\u002F\" target=\"_blank\"\u003Egenerative AI tools\u003C\u002Fa\u003E has created a form of shadow AI: \"End users wield AI without the education, guidance, discipline, and control data scientists and other experts have long brought to the AI value versus risk equation,\" according to co-authors Debra Slapak and Jill Shoup, both with Iron Mountain.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ELeading AI efforts doesn't necessarily mean having the title of CAIO. It's essentially \"a functional role, not a title role,\" \u003Ca href=\"https:\u002F\u002Fwww.constellationr.com\u002Fusers\u002Fandy-thurai\" target=\"_blank\"\u003EAndy Thurai\u003C\u002Fa\u003E, principal analyst with Constellation Research, told ZDNet. \"Where the role is placed depends on the organization and the sponsor. It can be pretty much placed anywhere, even reporting to the CEO.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F2024-is-the-year-of-generative-ai-implementation-and-optimization\u002F\"\u003E3 ways to accelerate generative AI implementation and optimization\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIt's likely that adjacent roles, such as \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-a-cio-the-chief-information-officer-role-explained\u002F\" target=\"_blank\"\u003Echief information officer\u003C\u002Fa\u003E, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-a-chief-digital-officer-everything-you-need-to-know-about-the-cdo\u002F\" target=\"_blank\"\u003Echief digital officer\u003C\u002Fa\u003E, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-a-chief-data-officer-everything-you-need-to-know-about-the-cdo-role\u002F\" target=\"_blank\"\u003Echief data office\u003C\u002Fa\u003Er, and chief analytics officer, will also be charged with seeing AI implementation through from start to finish. \u003C\u002Fp\u003E\u003Cp\u003EHowever, a CAIO role would have a broader reach, Thurai argued. \"They are spread across the organization horizontally. They deal with governance, security, compliance, legal, risk management, business, and line-of-business units that generally never get exposed to the other tech side.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgenerative-ai-is-the-technology-that-it-feels-most-pressure-to-exploit\u002F\"\u003EGenerative AI is the technology that IT feels most pressure to exploit\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EWhile leading AI inherently requires a deep understanding of emerging technology, potential CAIOs should have an even stronger foundation in the business. \"They don't have to be data scientists, which would probably work against the goals of this role,\" Thurai said. \"This role is \u003Cem\u003Enot \u003C\u002Fem\u003Ea technical role and shouldn't be.\"\u003C\u002Fp\u003E\u003Cp\u003EIdeally, the CAIO or AI leader will assume the following responsibilities:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003EManage expectations for AI\u003C\u002Fstrong\u003E - With democratized generative AI products, such as \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-chatgpt-and-why-does-it-matter-heres-everything-you-need-to-know\u002F\" target=\"_blank\"\u003EChatGPT\u003C\u002Fa\u003E, people assume \"AI is so easy that anyone can implement any solution in a matter of days, without realizing the liabilities and consequences [for] their organization,\" Thurai observed in a \u003Ca href=\"https:\u002F\u002Fwww.constellationr.com\u002Fblog-news\u002Fresearch-summary-urgent-case-chief-ai-officer-caio\" target=\"_blank\"\u003Ereport\u003C\u002Fa\u003E co-authored with R. Ray Wang of Constellation Research. \"A CAIO will balance the opportunities with the risks. For example, AI projects need standardized security, privacy, governance, auditing, legal, and risk management.\"\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EMake sure resource needs are orchestrated\u003C\u002Fstrong\u003E - The CAIO or AI leader needs to work across the organization, \"so that talent, training, and implementation capabilities are in place to accelerate generative AI adoption,\" Slapak and Shoup said.  \u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EMeasure impact with finance and operations teams\u003C\u002Fstrong\u003E - \"CAIOs must deliver quantifiable results. Leaders are expected to track ROI calculations, valuation of business graphs, and value exchange in data collectives,\" Thurai and Wang said. \u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EEnsure ethical and legal practices are followed\u003C\u002Fstrong\u003E - A CAIO or AI leader will help ensure \"the generative AI models used by their organization are reliable, fair, and transparent,\" Slapak and Shoup said. This focus also includes overseeing legal implications that stem from \"uncertainties regarding copyright and ownership of content created by generative AI.\"\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EOrchestrate design, creation, testing, and deployment of AI with IT leaders\u003C\u002Fstrong\u003E - \"From AI strategy and model design to technology-vendor and services-provider selection, CAIOs will work closely with their technology counterparts to determine the short, medium, and long-term strategy,\" Thurai and Wang said.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EGiven the frantic pace of AI adoption in businesses, it's time for managers and professionals to step up and ensure emerging technologies deliver value for the money spent. AI leaders will also need to ensure hasty implementations of AI do not take their businesses down an erroneous or even dangerous path.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-05-15 10:47:00",timezone:"UTC",updated:c,published:c},description:"Research suggests more businesses are appointing AI leaders. Here are the roles and responsibilities you can expect to take on.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"536cc076-c2b4-4e95-aa0f-cc22da60a2ed",image:{id:"a16866b3-c5c0-487d-9990-7085ebec5995",filename:"gettyimages-1752192068.jpg",dateCreated:{created:c,date:"2024-05-14 20:49:04",timezone:"UTC",updated:c,published:c},alt:"Person pointing at pink circles going up",credits:"PM Images\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F05\u002F14\u002Fa16866b3-c5c0-487d-9990-7085ebec5995\u002Fgettyimages-1752192068.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2120,height:1415,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"what-is-a-chief-ai-officer-and-how-do-you-become-one",startYear:c,summary:b,title:"What is a Chief AI Officer, and how do you become one?",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"926460b5-b4e9-464e-859e-278dd409a3a7",slug:"professional-development",name:"Professional Development",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"ff0b6c57-85eb-4e78-89b1-d888ede9c7aa\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Danai Jetawattana\u002FGetty Images\" data-image-alt-text=\"Business global network connection telecommunication.\" data-image-filename=\"gettyimages-1358543465.jpg\" data-image-date-created=\"2023\u002F11\u002F08\" data-image-crop=\"1980x1113+223+0\" data-image-width=\"2695\" data-image-height=\"1113\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIf your company isn't already implementing \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-heres-everything-you-need-to-know-about-artificial-intelligence\u002F\" target=\"_blank\"\u003Eartificial intelligence\u003C\u002Fa\u003E (AI) technology, then it will be during the next few years. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-at-the-edge-exciting-times-ahead-for-5g-and-the-internet-of-things\u002F\"\u003EAI at the edge: Fast times ahead for 5G and the Internet of Things\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"b4a13508-d627-4355-b66e-c202b2e1f1be\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fb4a13508-d627-4355-b66e-c202b2e1f1be\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EFrom machine learning and analytics to bots and generative tools, AI is being embedded in technologies and businesses around the globe.\u003C\u002Fp\u003E\u003Cp\u003ESomeone senior in the organization will need to oversee these implementations. \u003C\u002Fp\u003E\u003Cp\u003ESo, what are the five essential characteristics that make up a \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fnew-role-emerges-for-software-leaders-overseeing-generative-ai\u002F\" target=\"_blank\"\u003Esuccessful AI leader\u003C\u002Fa\u003E? \u003C\u002Fp\u003E\u003Cp\u003EFive executives suggest the capabilities that will define the role.\u003C\u002Fp\u003E\u003Ch2\u003E1. Visionary\u003C\u002Fh2\u003E\u003Cp\u003EMukul Agrawal, director of technology at Vistaprint, says the great AI leaders of the future will not be your typical IT chiefs.\u003C\u002Fp\u003E\u003Cp\u003E\"These are going to be very different roles,\" he says. \"You'll have to think about things from a very deep perspective. Any director of AI will need to be more technical than a director of engineering.\" \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EAgrawal says in a video interview with ZDNET that future AI leaders will also need to have a clear viewpoint on future directions.\u003C\u002Fp\u003E\u003Cp\u003E\"And not just one year, but five years or 10 years,\" he says. \"And they'll have to have expertise in these emerging areas as well.\" \u003C\u002Fp\u003E\u003Cp\u003EAgrawal says it's crucial to remember that AI technologies aren't built overnight. While the \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-chatgpt-and-why-does-it-matter-heres-everything-you-need-to-know\u002F\" target=\"_blank\"\u003Erise of ChatGPT\u003C\u002Fa\u003E and other generative AIs during the past year has been remarkable, their emergence was prefaced by many years of development and refinement. \u003C\u002Fp\u003E\u003Cp\u003E\"The journey takes time,\" he says. \"People will need to have patience and better long-term vision in these roles, and they will have to be more technical in nature than anything else.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fyour-ai-experiments-will-fail-if-you-dont-focus-on-this-special-ingredient\u002F\"\u003EYour AI experiments will fail if you don't focus on this special ingredient\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EHowever, Agrawal says the opportunities are considerable for senior professionals who have patience, an awareness of the total cost of ownership, and an eye on value-generating opportunities.\u003C\u002Fp\u003E\u003Cp\u003E\"People in these roles can be very successful,\" he says. \"You will have to be ahead of the curve in technology to be a director of AI.\"\u003C\u002Fp\u003E\u003Ch2\u003E2. Influencer\u003C\u002Fh2\u003E\u003Cp\u003ELily Haake, head of technology and digital executive search at recruiter Harvey Nash, also believes a technical grounding is important for successful AI chiefs.\u003C\u002Fp\u003E\u003Cp\u003E\"A successful AI leader will need to have a technical grounding that most of us just don't have,\" she says. \"They'll need to understand AI technologies, machine learning, computer vision, AI frameworks, and algorithms.\"\u003C\u002Fp\u003E\u003Cp\u003EHowever, Haake says technical aptitude must be allied to soft skills: \"Amazing commercial acumen, strategic ability, spotting opportunities, horizon scanning, and then leadership.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsix-skills-you-need-to-become-an-ai-prompt-engineer\u002F\"\u003ESix skills you need to become an AI prompt engineer\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIn fact, she believes one leadership skill is going to be crucial: influence. \u003C\u002Fp\u003E\u003Cp\u003E\"This person is going to have to influence their peer group, right across every department,\" she says in a video conversation with ZDNET.\u003C\u002Fp\u003E\u003Cp\u003E\"Those soft skills and that ability to drive change -- without having direct line-management accountability -- is going to be important. It's quite a person we're describing because they're a techie, but with \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-be-a-better-manager-best-practices-every-leader-should-know\u002F\" target=\"_blank\"\u003Ephenomenal leadership skills\u003C\u002Fa\u003E.\"\u003C\u002Fp\u003E\u003Ch2\u003E3. Builder\u003C\u002Fh2\u003E\u003Cp\u003ENigel Richardson, SVP & CIO Europe at PepsiCo, says successful digital leaders today understand business operations and possess the leadership skills to inspire others across the organization. \u003C\u002Fp\u003E\u003Cp\u003EFuture AI leaders will need to understand what really drives competitive advantage -- and that's going to involve a blend of traditional and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgenerative-ai-tops-gartners-top-25-emerging-technologies-list-for-2023\u002F\" target=\"_blank\"\u003Eemerging technologies\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003E\"Spending time getting to know all areas of their business end to end is critical,\" he says, replying to ZDNET via email. \u003C\u002Fp\u003E\u003Cp\u003E\"You'll need to think strategically about where the business is heading and look into the future -- whatever that may look like.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fleadership-alert-the-dust-will-never-settle-and-generative-ai-can-help\u002F\"\u003ELeadership alert: The dust will never settle and generative AI can help\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ERichardson says successful leaders will be the ones who continually build talent and find the balance between ground-breaking technologies that have tangible business impact, while retaining the core skills needed to run flawless day-to-day operations.\u003C\u002Fp\u003E\u003Cp\u003E\"To do so, we need to fully embrace modern technology and processes to increase the pace at which new capabilities are deployed. We're already making huge strides in this area,\" he says.\u003C\u002Fp\u003E\u003Cp\u003E\"From the widespread adoption of cloud and software as a service to rapidly embedding AI\u002FML into solutions, we are developing advanced capabilities at an incredible rate. Understanding how to build robust, secure, and scalable platforms on which all teams can build digital products will also be a key capability.\" \u003C\u002Fp\u003E\u003Ch2\u003E4. Connector\u003C\u002Fh2\u003E\u003Cp\u003EGreat ideas for digital innovation don't come just from the IT department. Lisa Diehl, director of consumer care at Freshpet, is considering how a generative AI tool like ChatGPT might be used to help bolster customer service.\u003C\u002Fp\u003E\u003Cp\u003E\"I'd like to be able to integrate some of what we're doing today to make things a little bit easier,\" she says to ZDNET in a one-to-one video interview.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-safety-and-bias-untangling-the-complex-chain-of-ai-training\u002F\"\u003EAI safety and bias: Untangling the complex chain of AI training\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"I know there's a lot of concern around IT and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-gold-rush-makes-basic-data-security-hygiene-critical\u002F\" target=\"_blank\"\u003Esecurity issues\u003C\u002Fa\u003E. Everyone's understandably moving at a snail's pace on AI right now to make sure they think very carefully about how we might use it.\"\u003C\u002Fp\u003E\u003Cp\u003EDiehl is no stranger to AI-enabled applications. She's already using Emplifi's AI-powered \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-ai-chatbot\u002F\" target=\"_blank\"\u003Echatbot technology\u003C\u002Fa\u003E to answer customer queries automatically and to allow employees to focus on high-priority consumer issues that need a human touch. \u003C\u002Fp\u003E\u003Cp\u003EShe says AI leadership success will rely on someone being able to connect the dots in terms of challenges and opportunities. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftwo-divergent-skills-that-matter-in-an-ai-world-math-and-business-development\u002F\"\u003ETwo divergent skills that matter in an AI world: Math and business development\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"We collect a lot of data around consumer care and the voice of the consumer,\" she says. \u003C\u002Fp\u003E\u003Cp\u003E\"That information goes down our innovation pipeline and over to our marketing teams. It's critical that the data we are collecting is making its way through our organization.\"\u003C\u002Fp\u003E\u003Ch2\u003E5. All-rounder\u003C\u002Fh2\u003E\u003Cp\u003ESasha Jory, CIO at insurance firm Hastings Direct, says the AI leader of the future will need a \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fnew-role-emerges-for-software-leaders-overseeing-generative-ai\u002F\" target=\"_blank\"\u003Ekitbag of skills\u003C\u002Fa\u003E. \u003C\u002Fp\u003E\u003Cp\u003E\"They'll need to be adaptable,\" she says. \"The business will require a person who has experience with customers, who understands the market, and who knows their work colleagues.\"\u003C\u002Fp\u003E\u003Cp\u003EJory, who spoke with ZDNET at the recent \u003Ca href=\"https:\u002F\u002Fwww.snowflake.com\u002Fevents\u002Fdata-cloud-world-tour-london\u002F\"\u003ELondon leg of Snowflake's Data Cloud World Tour\u003C\u002Fa\u003E, also points to the importance of understanding new risks and challenges in a fast-moving marketplace, and the ability to consider how these threats and opportunities related to work activities.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fnearly-10-of-people-ask-ai-chatbots-for-explicit-content-will-it-lead-llms-astray\u002F\"\u003ENearly 10% of people ask AI chatbots for explicit content. Will it lead LLMs astray?\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"They'll need to understand good behaviors and bad behaviors,\" she says. \"They'll need to understand that success in AI is such an important thing to be able to achieve. But they'll also need to recognize how bad AI could be bad for everybody; bad for business, bad for customers, bad for colleagues.\"\u003C\u002Fp\u003E\u003Cp\u003EJory says the upshot is the successful AI leader is going to require more skills than just an aptitude for emerging technologies: \"I think that would be somebody who's more of an all-rounder than somebody who's just a technologist.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2023-11-08 20:19:00",timezone:"UTC",updated:c,published:c},description:"Here are the skills you'll need if you want to steer your organization's AI deployments in the right direction.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"edd83ce2-77ff-4bcf-8d04-c656c1b24fca",image:{id:"ff0b6c57-85eb-4e78-89b1-d888ede9c7aa",filename:"gettyimages-1358543465.jpg",dateCreated:{created:c,date:"2023-11-08 20:09:51",timezone:"UTC",updated:c,published:c},alt:"5leaders-gettyimages-1210785875",credits:"Pict Rider\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2023\u002F11\u002F08\u002Fff0b6c57-85eb-4e78-89b1-d888ede9c7aa\u002Fgettyimages-1358543465.jpg",cropGravity:o,crop:"1980x1113+247+0",typeName:"content_image",imageUrl:c,width:2695,height:1113,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"5-essential-traits-that-tomorrows-ai-leader-must-have",startYear:c,summary:b,title:"5 essential traits that tomorrow's AI leader must have",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"57b89c3b-5b67-4357-bd53-58c9f516a044",slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"9841d7c0-1be2-42d4-963b-3d0c080290bc",slug:"tech",name:"Tech",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"959fd179-8245-11e3-b21f-14feb5ca9861",username:"joemckendrick",profileUrl:c,email:c,firstName:"Joe",lastName:"McKendrick",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"aadf959a-c685-4b4b-b144-e92dc3ac4cae",filename:"joe-mckendrick.jpg",dateCreated:{created:c,date:"2020-01-11 16:46:27",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F01\u002F11\u002Faadf959a-c685-4b4b-b144-e92dc3ac4cae\u002Fjoe-mckendrick.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. As an independent analyst, he has authored numerous research reports in partnership with Forbes Insights, IDC, and Unisphere Research, a division of Information Today, Inc. Joe speaks frequently on cloud, data, and enterprise computing topics at industry events and Webcasts. He is co-author, along with 16 leading industry leaders and thinkers, of the SOA Manifesto, which outlines the values and guiding principles of service orientation. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields. He is a graduate of Temple University.",profile:c,title:"Contributing Writer",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"62ac94ed-45c5-4ce1-bdce-093843401034\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"gremlin\u002FGetty Images\" data-image-alt-text=\"exec-vr-gettyimages-1367549726\" data-image-filename=\"exec-vr-gettyimages-1367549726.jpg\" data-image-date-created=\"2023\u002F09\u002F21\" data-image-width=\"2121\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EEvery company may be now a technology company, but it may only be a clever catchphrase. A recent \u003Ca href=\"https:\u002F\u002Fwww.accenture.com\u002Fus-en\u002Finsights\u002Fstrategy\u002Fstrategy-pace-technology\" target=\"_blank\"\u003Esurvey\u003C\u002Fa\u003E out of Accenture finds only 21% of companies have advanced their strategy development to \"integrate technology in a meaningful way.\"\u003C\u002Fp\u003E\u003Cp\u003EThe problem is business executives may be able to use laptops and mobile phones, but that's where \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002F5-ways-to-boost-your-skills-and-increase-your-career-opportunities\u002F\" target=\"_blank\"\u003Etheir grasp of technology trails\u003C\u002Fa\u003E off. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fone-in-four-tech-professionals-are-ready-to-leave-their-jobs-survey-reveals\u002F\"\u003EOne in four tech professionals are ready to leave their jobs\u003C\u002Fa\u003E \u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"The stumbling block may be the way you and your leadership team think -- or limit your thinking -- about technology,\" the Accenture authors relate. \"You expect your executive team to demonstrate a comprehensive understanding of your products and customers, your business model, and your balance sheet. There should be a similar expectation that those same executives have an equally fluent understanding of technology and its potential for your business. Yet that's not the case at many companies.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051358\" data-copy=\"ZDNET Innovation Weekly\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIn some organizations, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002F5-ways-to-boost-your-skills-and-increase-your-career-opportunities\u002F\" target=\"_blank\"\u003Etech-savvy goes all the way to the top\u003C\u002Fa\u003E, other industry experts observe. At JPMorgan Chase, for instance, the bank's CEO, Jamie Dimon, demonstrated an intimate understanding of technology in its annual report. \"He talks about the journey to the cloud, about how difficult it is, and how many applications they have to refactor,\" observes \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fgursteif\u002F\" target=\"_blank\"\u003EGur Steif\u003C\u002Fa\u003E, president of digital business automation at BMC Software. \u003C\u002Fp\u003E\u003Cp\u003E\"What struck me isn't the fact that he has 4,000 applications, or that it's easy or difficult, or any of that,\" Steif continues. \"The thing that struck me is that five years ago, you wouldn't have the CEO of a bank talking about refactoring applications. Now we have the CEO of a bank talking about how many applications they have, and how they have to refactor them in order to take advantage of the cloud.\"  \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-attract-top-tech-talent-according-to-these-business-leaders\u002F\"\u003E5 ways to attract top tech talent, according to these business leaders\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIf you are fluent in technology, your role may soon expand \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Flow-code-and-no-code-meant-for-citizen-developers-but-embraced-by-it\u002F\" target=\"_blank\"\u003Ebeyond coding and development\u003C\u002Fa\u003E. Technology professionals need to become educators, providing executives with a crash course -- along with regular updates, of course -- in technology essentials. Here are some ways to educate upward.  \u003C\u002Fp\u003E\u003Ch2\u003E1. Present data on business success stories\u003C\u002Fh2\u003E\u003Cp\u003EThe Accenture authors identified \"tech-forward\" enterprises -- with business leaders who have a solid grasp of technology -- and found they tend to outperform their peers. \"Before and during the pandemic, these companies were 2.3X more likely to outperform peers in terms of revenue growth and return on invested capital.\" \u003C\u002Fp\u003E\u003Ch2\u003E2. Get receptive sponsors on board\u003C\u002Fh2\u003E\u003Cp\u003EIf you are not in the C-suite yet, you need a champion with access to his or her colleagues.   \u003C\u002Fp\u003E\u003Ch2\u003E3. Develop estimates of the impact of technologies \u003C\u002Fh2\u003E\u003Cp\u003ETechnologists in tech-forward companies \"have explicitly taken it on themselves to develop outlooks on the business potential of technology,\" the Accenture team notes. \u003C\u002Fp\u003E\u003Ch2\u003E4. Look to low-code, and preferably no-code, solutions\u003C\u002Fh2\u003E\u003Cp\u003EIt's imperative to make it as easy as possible for executives to leverage technology through self-service environments. It isn't their job to fuss with underlying technologies.\u003C\u002Fp\u003E\u003Ch2\u003E5. Executives don't have to know Python, but they need to be aware of what it can do \u003C\u002Fh2\u003E\u003Cp\u003E\"By doing so, they can speak with confidence about how nascent technologies, such as generative AI, relate to the company's current strategy and strategic alternatives,\" the Accenture team states.\u003C\u002Fp\u003E\u003Ch2\u003E6. Offer challenging workshops\u003C\u002Fh2\u003E\u003Cp\u003EDon't just conduct training sessions -- present tech pitch sessions. For example, technologists at tech-forward companies \"challenge executives' orthodoxies during recurring 'reinvention sessions,' to imagine a different future for the company.\" These technologists \"are prepared to be challenged and debate potential risks and mitigation -- much like a start-up pitch to a venture capital committee.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Feveryone-wants-responsible-ai-but-few-people-are-doing-anything-about-it\u002F\"\u003EEveryone wants responsible AI, but few people are doing anything about it\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThere is plenty of concern about reskilling workers for the tech-driven, AI-infused economy ahead. But it's just as important to provide reskilling to executive leadership as well. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2023-09-21 14:44:43",timezone:"UTC",updated:c,published:c},description:"There is plenty of concern about reskilling workers for the tech-driven, AI-infused economy ahead. Executive leaders need training as well.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"7367a37f-0274-435f-a76b-eabdf7ab7582",image:{id:"62ac94ed-45c5-4ce1-bdce-093843401034",filename:"exec-vr-gettyimages-1367549726.jpg",dateCreated:{created:c,date:"2023-09-21 14:23:44",timezone:"UTC",updated:c,published:c},alt:"exec-vr-gettyimages-1367549726",credits:"gremlin\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2023\u002F09\u002F21\u002F62ac94ed-45c5-4ce1-bdce-093843401034\u002Fexec-vr-gettyimages-1367549726.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2121,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Executive",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"executives-need-better-tech-skills-here-are-six-ways-to-educate-upward",startYear:c,summary:b,title:"Executives need better tech skills. Here are six ways to educate upward",topic:{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"863fe219-de4d-4c2d-9e95-55e19301075a",slug:"education",name:"Education",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"834d26eb-b459-4eee-b55f-df511d55806e\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: Getty Images\u002FiStockphoto\" data-image-alt-text=\"Tired Young Woman Leaning Head on Hands\" data-image-filename=\"istock-1040991478.jpg\" data-image-date-created=\"2020\u002F08\u002F17\" data-image-width=\"1254\" data-image-height=\"837\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIt's mid-afternoon and you've been working hard since early morning. You're already flagging and the next thing in your calendar is back-to-back Teams meetings. If this scenario sounds familiar, how can you find ways to beat the 3pm slump? Five experts give us their top tips.\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E1. Take a break to reset your mind\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003ESimon Liste, chief information technology officer at the Pension Protection Fund, says the right technique to combat the 3pm slump depends on the individual. However, everyone can benefit from having a break and taking 15 minutes away from the computer screen. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c20a9d86-5bb9-4729-97f3-299c0b1182e4\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc20a9d86-5bb9-4729-97f3-299c0b1182e4\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\"It's good to take a little bit of time to reflect,\" he says. \"Whether it's going for a walk or something to clear your mind, such as reading a book, it's good to reset because then you're switching on another aspect of your mind.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftech-jobs-are-changing-here-are-the-real-skills-youll-need-to-get-promoted\u002F\"\u003E\u003Cstrong\u003ETech jobs are changing. Here are the real skills you'll need to get promoted\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EListe says he enjoys having a workout in the morning, which helps to keep his mind fresh through the rest of the day. The key to success is to avoid overthinking and to avoid getting bogged down mentally.\u003C\u002Fp\u003E\u003Cp\u003E\"What you don't want is your mind to be running 100 miles per hour on one thing. It's not healthy to just sit in front of a screen for hours on end. Beating the slump is all about finding a mechanism that works for you,\" he says.\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E2. Avoid heavy transactional meetings\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003ELisa Heneghan, global chief digital officer at consultancy firm KPMG, says professionals must think very carefully about the types of meetings they have at different times of day.\u003C\u002Fp\u003E\u003Cp\u003E\"I think about what I call 'the rainbow of meetings' and the different experiences that you have. What you don't want at 3pm is your transactional meetings, where you've got to go through loads of administrative stuff.\"\u003C\u002Fp\u003E\u003Cp\u003EHeneghan says professionals should look for early afternoon meetings that inspire and motivate. Ideally those meetings will be in-person, but they can be made to work online too. Success is all about thinking creatively.\u003C\u002Fp\u003E\u003Cp\u003E\"Balance out your day, so that you've got a real opportunity to think and do some of the things that we do better when we're physically together,\" she says. \"If you're online, doing those kinds of meetings at that time gives you something where you're thinking a little bit more creatively; you're thinking about other things, the opportunities.\" \u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E3. Explore experimental ways of working\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EDanny Gonzalez, chief digital and innovation officer at London North Eastern Railway, says one of the things that can help professionals swerve a mid-afternoon slump is avoiding an over-reliance on video-conferencing technology. \u003C\u002Fp\u003E\u003Cp\u003ESomething that all professionals have learnt during the past two years is that participating in back-to-back video calls is physically and emotionally draining. Gonzalez says managers must make sure hybrid working doesn't simply mean being stuck in front of a screen.\u003C\u002Fp\u003E\u003Cp\u003E\"We as a team – and I think as an organization – are trying to make sure that there is a really good balance between using Teams, meeting physically and actually just providing headspace,\" he says.\u003C\u002Fp\u003E\u003Cp\u003EGonzalez's department is trying things like having days where there are no Teams meetings unless they're necessary. He says running these kinds of experiments is crucial to establishing the right kind of cadence for work.\u003C\u002Fp\u003E\u003Cp\u003E\"I think the risk is that if we just continue in the world that we were in a year ago, where it was literally people staring at a screen from 9am to 5.30pm, then people fatigue quite quickly. I also think it starts to affect a lot of people's mental wellbeing,\" he says. \u003C\u002Fp\u003E\u003Cp\u003E\"So, for us, it's trying to just make sure that there is a healthy balance in terms of the different ways that we are approaching work\u002Flife balance.\"\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E4. Meet inspiring people in-person\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003ENot every professional works all day every day at home. David Schwartz, VP of PepsiCo Labs, spends most of his time in the office or on the road: \"I love being in the office with startups, my staff and our leaders.\"\u003C\u002Fp\u003E\u003Cp\u003ESchwartz believes video calls are still not an effective replacement for the benefits that come from in-person conversations. One of the ways he keeps things bright and breezy if he's at home during the afternoon is to get entrepreneurs from startups to come over to a coffee shop near his house. He advises other professionals to think about similar tactics, too.\u003C\u002Fp\u003E\u003Cp\u003E\"During the afternoon slump, have that in-person coffee, or go out to the coffee shop and have those meetings,\" he says. \"Then have meetings in the fun areas that excite you. For me, that's about learning a new technology, because we're on a continuous journey of scouting. When I'm learning something new, the adrenaline starts pumping.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fpepsico-is-working-with-startups-to-tap-new-sources-of-innovation-heres-how-it-does-it\u002F\"\u003E\u003Cstrong\u003EPepsiCo is working with startups to tap new sources of innovation. Here's how it does it\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003ELike other professionals, Schwartz says a personal break is good – 3pm is when his daughter comes home from school. Taking time out from work to play for a half an hour is an energy-booster: \"It gives purpose to work beyond the upsides it brings to the company. Having flexibility in your day brings benefits to the family.\"\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E5. Split up your working day\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EDaniel Smith, head of analytics at clothing brand PANGAIA, says he spends as much as 80% of his time in the office now – but when he's at home, he recognizes that working solidly on your own can mean you spend less time away from the desk. His coping strategy involves taking short breaks when he needs to.\u003C\u002Fp\u003E\u003Cp\u003E\"The best way to avoid the slump is to split your lunch time,\" he says. \"I go for a walk. You've got to step away for however long you need. If I have a 20-minute walk, then have lunch a bit later, then I don't get that slump.\" \u003C\u002Fp\u003E\u003Cp\u003ESmith says exercise is crucial to making sure your enthusiasm for work doesn't flag later in the day. \u003C\u002Fp\u003E\u003Cp\u003E\"I stop caffeine after lunch – if I drink after that time, I find I can't switch off late at night,\" he says. \"And when you have a break, you need to do something where you're standing up and moving. That's always been the case for me.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"07172adc-b697-4f22-a007-86d14c1e6259\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F07172adc-b697-4f22-a007-86d14c1e6259\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-11-29 11:05:16",timezone:"UTC",updated:c,published:c},description:"It's tough to keep your energy up mid-afternoon, especially if you've been stuck on a series of video calls.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"41fb3e0e-2c74-4ea8-902a-3a74903cbd2b",image:{id:"834d26eb-b459-4eee-b55f-df511d55806e",filename:"istock-1040991478.jpg",dateCreated:{created:c,date:"2020-08-17 09:47:19",timezone:"UTC",updated:c,published:c},alt:"Tired Young Woman Leaning Head on Hands",credits:"Getty Images\u002FiStockphoto",caption:"\u003Cp\u003ECloseup of sad young Asian woman at cafe leaning head on clasped hands and staring into vacancy. Tired freelancer feeling burnout. Stress and bad news concept\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F08\u002F17\u002F834d26eb-b459-4eee-b55f-df511d55806e\u002Fistock-1040991478.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:1254,height:837,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"news",hubTopicPathString:"Innovation^Services & Software^Productivity",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"hybrid-working-tips-5-ways-to-beat-the-mid-afternoon-slump",startYear:c,summary:b,title:"Hybrid working tips: 5 ways to beat the mid-afternoon slump",topic:{id:"926c7fe3-bac7-46e3-b421-bf633d90ee73",slug:"productivity",name:"Productivity",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"926c7fe3-bac7-46e3-b421-bf633d90ee73",slug:"productivity",name:"Productivity",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d}],componentLabel:c,description:c,filters:c,paging:c,slug:"dynamic-topic-five-story-feature-latest-offset-5",title:c,label:c,viewMoreText:c,viewMoreUrl:c,relatedItems:c},{id:"61aded77-4ad4-412f-850f-e183cdc51b1d",meta:{componentName:"61aded77-4ad4-412f-850f-e183cdc51b1d",componentDisplayName:c,componentType:"ContentList"},metadata:{},links:{self:{href:"https:\u002F\u002Fbender.cnetstatic.com\u002Fapi\u002Fneutron\u002Fcomponents\u002Fzdnet\u002Flisting\u002Fdynamic_listing\u002F61aded77-4ad4-412f-850f-e183cdc51b1d\u002Fweb?searchBy=id&topicSlug=executive&componentType=ContentList&componentName=61aded77-4ad4-412f-850f-e183cdc51b1d",meta:{pageNum:1,count:15}},prev:{href:c,meta:c},next:{href:"https:\u002F\u002Fbender.cnetstatic.com\u002Fapi\u002Fneutron\u002Fcomponents\u002Fzdnet\u002Flisting\u002Fdynamic_listing\u002F61aded77-4ad4-412f-850f-e183cdc51b1d\u002Fweb?searchBy=id&topicSlug=executive&componentType=ContentList&componentName=61aded77-4ad4-412f-850f-e183cdc51b1d&offset=15&limit=15",meta:{pageNum:2,count:15}},first:{href:"https:\u002F\u002Fbender.cnetstatic.com\u002Fapi\u002Fneutron\u002Fcomponents\u002Fzdnet\u002Flisting\u002Fdynamic_listing\u002F61aded77-4ad4-412f-850f-e183cdc51b1d\u002Fweb?searchBy=id&topicSlug=executive&componentType=ContentList&componentName=61aded77-4ad4-412f-850f-e183cdc51b1d&offset=0&limit=15",meta:{pageNum:1,count:15}},last:{href:"https:\u002F\u002Fbender.cnetstatic.com\u002Fapi\u002Fneutron\u002Fcomponents\u002Fzdnet\u002Flisting\u002Fdynamic_listing\u002F61aded77-4ad4-412f-850f-e183cdc51b1d\u002Fweb?searchBy=id&topicSlug=executive&componentType=ContentList&componentName=61aded77-4ad4-412f-850f-e183cdc51b1d&offset=23205&limit=15",meta:{pageNum:1548,count:6}}},items:[{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:"Senior Contributor",bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"c53b232c-263c-4699-a6e7-54e2a433c403\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"SDI Productions\u002FGetty Images\" data-image-alt-text=\"deicircle-gettyimages-482067838\" data-image-filename=\"deicircle-gettyimages-482067838.jpg\" data-image-date-created=\"2024\u002F10\u002F25\" data-image-width=\"2121\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EResearch earlier this year suggested \u003Ca href=\"https:\u002F\u002Fwww.gallup.com\u002Fworkplace\u002F647564\u002Femployee-engagement-inches-slightly-year-low.aspx\"\u003Eemployee engagement in the US remains low\u003C\u002Fa\u003E. A July survey by Gallup found just 32% of workers are actively engaged, and as many as 16% feel actively disengaged. \u003C\u002Fp\u003E\u003Cp\u003EThe researcher suggests \u003Ca href=\"https:\u002F\u002Fwww.gallup.com\u002Fworkplace\u002F643286\u002Fengagement-hits-11-year-low.aspx\"\u003Eengagement trends matter\u003C\u002Fa\u003E because they are linked to critical business performance outcomes, such as productivity, employee retention, customer service, safety incidents, quality of work, and profitability.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Ffive-ways-to-balance-self-promotion-with-therequirements-of-the-business\u002F\" target=\"_blank\"\u003E5 ways to balance self-promotion with the demands of the business\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIn short, a successful business keeps its staff engaged. So, what's a great way to keep your team motivated? Five business leaders give their best-practice tips.\u003C\u002Fp\u003E\u003Ch2\u003E1. Give people opportunities to shine\u003C\u002Fh2\u003E\u003Cp\u003ESophie Gallay, global data and client IT director at retailer \u003Ca href=\"https:\u002F\u002Fus.etam.com\u002F\" target=\"_blank\"\u003EEtam\u003C\u002Fa\u003E, said great managers ensure all their team members are heard and feel visible.\u003C\u002Fp\u003E\u003Cp\u003E\"We're all humans,\" she said. \"Just answering top-down orders is not fulfilling. People need to be heard. They need to be part of the conversation from the start.\" \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EGallay told ZDNET that her solution to this challenge is to involve people in strategy discussions. \u003C\u002Fp\u003E\u003Cp\u003E\"Maybe not the top strategy with the executive committee, but at least in the discussions on the direction we take to follow the different steps,\" she said. \"I am trying to include the operational teams as much as possible. So, even if they're not part of the meeting, I will ask all my managers to listen to all the feedback because it's super helpful.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-get-to-the-top-of-the-it-profession-according-to-this-cio\u002F\"\u003E\u003Cstrong\u003E5 ways to get to the top of the IT profession, according to this CIO\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EGallay said teams, not individuals, deliver successful transformation. She ensures everyone is visible and gets credit, not just senior managers like herself, who are the figureheads for large-scale initiatives.\u003C\u002Fp\u003E\u003Cp\u003E\"So, if we have an internal coffee meeting with the business team to explain the data transformation, I won't go,\" she said. \"Instead, it will be a manager of my team representing the data transformation. I want to give space to everyone to showcase the projects they are working towards.\"\u003C\u002Fp\u003E\u003Ch2\u003E2. Create a strong sense of purpose\u003C\u002Fh2\u003E\u003Cp\u003EJames Fleming, CIO at the \u003Ca href=\"https:\u002F\u002Fwww.crick.ac.uk\u002F\" target=\"_blank\"\u003EFrancis Crick Institute\u003C\u002Fa\u003E, said the best way to motivate people is to give them great projects to work on.\u003C\u002Fp\u003E\u003Cp\u003E\"I try to give them good problems, which isn't a problem at the Crick,\" he said, referring to the fact that the institute is one of Europe's biggest biomedical labs and home to more than 1,500 scientists working to cure diseases.\u003C\u002Fp\u003E\u003Cp\u003E\"After many, many years of working with engineers and technologists, what motivates them more than anything else is working on good problems that are interesting, innovative, require them to learn new skills, and also give them a sense of purpose.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwant-to-be-an-it-pro-here-are-4-ways-to-look-like-a-great-job-candidate\u002F\"\u003EWant to be an IT pro? Here are 4 ways to look like a great job candidate\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EFleming told ZDNET the big benefit of working for the Crick is people go to work every day and can feel they're helping to cure cancer and other human diseases.\u003C\u002Fp\u003E\u003Cp\u003EHowever, while those long-term aims create a fantastic sense of purpose, he said people must have short-term objectives to achieve along the way.\u003C\u002Fp\u003E\u003Cp\u003E\"You've got to break that work down into small chunks that say, 'This is why we're solving this problem today, and this is how it relates to a much bigger problem and opportunity,'\" he said. \"And when people see that connection between the work they're doing today and the long-term goal, I think creating motivation becomes much more straightforward.\"\u003C\u002Fp\u003E\u003Ch2\u003E3. Use creative techniques\u003C\u002Fh2\u003E\u003Cp\u003EDebra Bonomi, head of learning and development at \u003Ca href=\"https:\u002F\u002Frakutenadvertising.com\u002F\" target=\"_blank\"\u003ERakuten Advertising\u003C\u002Fa\u003E, said the key to motivating people is to keep things creative.\u003C\u002Fp\u003E\u003Cp\u003E\"Get people to think, 'What could you create versus predict? What do you want to do and have never been given the authority or power to do?'\" she said.\u003C\u002Fp\u003E\u003Cp\u003EBonomi told ZDNET that managers should find new ways to get people to think about creative answers to those questions.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F6-ways-to-exploit-the-clever-ideas-in-innovative-startups\u002F#link=%7B%22role%22:%22standard%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F6-ways-to-exploit-the-clever-ideas-in-innovative-startups\u002F%22,%22target%22:%22_blank%22,%22absolute%22:%22%22,%22linkText%22:%226%20ways%20to%20utilize%20the%20clever%20ideas%20behind%20innovative%20startups%22%7D\"\u003E\u003Cstrong\u003E6 ways to utilize the clever ideas behind innovative startups\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EFor example, she's encouraging people to think creatively by running a course on \u003Cem\u003E\u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"5a2d84bc-8884-4c96-9bf2-ddbc7808c8d5\" data-raw-url=\"https:\u002F\u002Fwww.amazon.com\u002FLoonshots-Nurture-Diseases-Transform-Industries\u002Fdp\u002F1250185963\" data-link-shortcode-text=\"Loonshots\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E\u003C\u002Fem\u003E, a management book by Safi Bahcall that shows professionals how certain conditions can help foster innovation.\u003C\u002Fp\u003E\u003Cp\u003E\"I'm rolling out a book club to get people to start having fun,\" she said. \"It's a different way of learning and looks to reinforce skills that aren't necessarily in a traditional course.\"\u003C\u002Fp\u003E\u003Cp\u003EEach session in the company-wide book club focuses on the chapters in the book, and the discussions encourage people to think about their priorities. \u003C\u002Fp\u003E\u003Cp\u003E\"We'll consider questions like, 'What are your loonshots? What do you want to do? And how can we help you start framing that idea and make it happen?'\"\u003C\u002Fp\u003E\u003Ch2\u003E4. Help staff complete a bigger puzzle\u003C\u002Fh2\u003E\u003Cp\u003EGerard Francis, firmwide product head for data and analytics at JP Morgan Chase and head of \u003Ca href=\"https:\u002F\u002Ffusion.jpmorgan.com\u002F\" target=\"_blank\"\u003EFusion by JP Morgan\u003C\u002Fa\u003E, is another business leader who said the best way to motivate people is to give them exciting work.\u003C\u002Fp\u003E\u003Cp\u003E\"I think people like delivering value,\" he said. \"If you're going fast and delivering value, and you see your work's impact on clients, I think those things excite clever people.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-be-a-great-leader-at-work\u002F\"\u003E5 ways to be a great leader at work\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EFrancis told ZDNET that the most interesting work often involves working on big projects, even if the individual component you're responsible for is just one part of a larger puzzle.\u003C\u002Fp\u003E\u003Cp\u003E\"It's hard to do the good stuff in small pieces. Success often comes from solving big problems and having different teams contribute to the solution,\" he said. \"I think people feel like they're on a good journey when they see the value of how a big problem gets solved by all the teams interoperating together.\"\u003C\u002Fp\u003E\u003Ch2\u003E5. Encourage people to become experts\u003C\u002Fh2\u003E\u003Cp\u003ESasha Jory, CIO at insurance firm \u003Ca href=\"https:\u002F\u002Fwww.hastingsdirect.com\u002F\" target=\"_blank\"\u003EHastings Direct\u003C\u002Fa\u003E, said successful managers give people opportunities to learn new things through hands-on experiences, especially the benefits of digital transformation.\u003C\u002Fp\u003E\u003Cp\u003E\"It's about always bringing new technology to the fore and giving people the chance to learn about it,\" she said. \"They need to have the time to improve their skill sets. I think that's a big motivator -- and working with new technology is a real motivator for people in the tech industry.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-climb-the-career-ladder-and-become-a-successful-cio\u002F\"\u003E5 ways to climb the career ladder and become a successful CIO\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EShe told ZDNET that a good example of that learning process was her company's shift to Azure when it moved its applications into the cloud.\u003C\u002Fp\u003E\u003Cp\u003E\"We did work with EY [Ernst & Young] and Microsoft, but I also worked with my existing technology team. They went from knowing nothing about the technology to being able to move all our applications into the cloud,\" she said. \"Some of them are now absolute experts. And that's all self-learned and self-taught. They've been allowed to do that on the job. It's amazing how great people can be if you give them the chance.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-10-27 11:00:00",timezone:"UTC",updated:c,published:c},description:"Many employees don't feel engaged at work. Managers can use these techniques to boost team member motivation.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"aaff3858-f29c-46e8-84dc-e5ed66905e86",image:{id:"c53b232c-263c-4699-a6e7-54e2a433c403",filename:"deicircle-gettyimages-482067838.jpg",dateCreated:{created:c,date:"2024-10-25 18:41:53",timezone:"UTC",updated:c,published:c},alt:"deicircle-gettyimages-482067838",credits:"SDI Productions\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F10\u002F25\u002Fc53b232c-263c-4699-a6e7-54e2a433c403\u002Fdeicircle-gettyimages-482067838.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2121,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Executive",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"5-ways-to-inspire-people-and-create-a-more-engaged-productive-team",startYear:c,summary:b,title:"5 ways to inspire people and create a more engaged, productive team",topic:{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"57b89c3b-5b67-4357-bd53-58c9f516a044",slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"926c7fe3-bac7-46e3-b421-bf633d90ee73",slug:"productivity",name:"Productivity",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"2780e9fe-c3f3-4130-8a74-585d1fa45be0\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"John M Lund Photography Inc\u002FGetty Images\" data-image-alt-text=\"cloudboard2gettyimages-573106799\" data-image-filename=\"cloudboard2gettyimages-573106799.jpg\" data-image-date-created=\"2024\u002F09\u002F19\" data-image-width=\"1115\" data-image-height=\"747\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"82009abc-2fac-49c6-b497-15a143be71c3\" data-edition=\"us\" data-description=\"\u003Cp\u003EDigital transformation involves using technology to make a business process more efficient or effective. The idea is to use technology not just to replicate an existing service in a digital form, but to use technology to transform that service into something significantly better.\u003C\u002Fp\u003E\u003Cp\u003EWhile the concept sounds simple, digital transformation can be a long, expensive, and complicated process that doesn't always go according to plan.\u003C\u002Fp\u003E\" data-hed=\"What is digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003E\u003Cbr\u003E\u003C\u002Fh2\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"e86228ff-37a5-4909-9086-e8b61cd569fe\" data-edition=\"us\" data-description=\"\u003Cp\u003EDefinitions of digital transformation differ depending on the industry and the project. What everyone can agree on is that -- beneath the hype, the fluff, and the confusion -- digital transformation involves significant changes. The main components might include rethinking business models, changing the underlying technology stack, innovating with customer experiences, and potentially changing organizational culture.\u003C\u002Fp\u003E\" data-hed=\"What are the key areas of digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"8339ad16-3047-461e-98a9-e84df603125a\" data-edition=\"us\" data-description=\"\u003Cp\u003EWhile digital transformation is one of the most used phrases in the IT industry, precise definitions vary. The scope and scale of a transformation range from a public sector organization digitalizing its paper records to a blue-chip enterprise using a host of emerging technologies to support a wide-scale business transformation.\u003C\u002Fp\u003E\u003Cp\u003EDigital transformation can draw on many different technologies. The hottest areas are&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-cloud-computing-everything-you-need-to-know-from-public-and-private-cloud-to-software-as-a\u002F"\u003Ecloud computing\u003C\u002Fa\u003E, the&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-the-internet-of-things-everything-you-need-to-know-about-the-iot-right-now\u002F"\u003EInternet of Things\u003C\u002Fa\u003E, and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-everything-you-need-to-know-about-artificial-intelligence\u002F"\u003Eartificial intelligence\u003C\u002Fa\u003E, particularly using large language models (LLMs) and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-generative-ai-and-why-is-it-so-popular-heres-everything-you-need-to-know\u002F"\u003Egenerative AI\u003C\u002Fa\u003E&nbsp;(Gen AI). During the next few years, we should expect increased attention on other hyped-up tech topics, including the metaverse, blockchain, and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-quantum-computing-everything-you-need-to-know-about-the-strange-world-of-quantum-computers\u002F"\u003Equantum computing\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\" data-hed=\"What does digital transformation involve?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-your-business-can-best-exploit-ai-tell-your-board-these-4-things\u002F\" target=\"_blank\"\u003EHow your business can best exploit AI: Tell your board these 4 things\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EHowever, it's not just about transforming an organization using technology: Changing business processes and corporate culture are just as vital to the success of these initiatives. Digital transformation projects offer large and established organizations a way to compete with nimbler, digital-only rivals. These transformation projects, which might involve \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdo-ai-tools-make-it-easier-to-start-a-new-business-5-factors-to-consider\u002F\"\u003Elaunching new business models\u003C\u002Fa\u003E, are large in scope and ambition but come with risks.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"d6de74c3-21d7-4770-9cf1-a760187785ee\" data-edition=\"us\" data-description=\"\u003Cp\u003EDigitalization is not, as is commonly perceived, simply about implementing more technology systems and services. A genuine digital transformation project involves fundamentally rethinking business models and processes, rather than tinkering with or enhancing traditional methods.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EThis creative requirement to rethink existing models remains a tough ask for business leaders. Almost half (45%) of CEOs say they do not believe their business will be viable in a decade if it continues on its current path, according to&nbsp;\u003Ca href="https:\u002F\u002Fwww.pwc.com\u002Fgx\u002Fen\u002Fnews-room\u002Fpress-releases\u002F2024\u002Feconomic-optimism-doubles-yet-almost-half-of-ceos-do-not-believe-their-businesses-will-be-viable-in-a-decade.html"\u003EPwC's 2024 Global CEO Survey\u003C\u002Fa\u003E, a rise from 39% in 2023. The consultant says the onslaught of emerging technologies, particularly Gen AI, is causing increased concern among business leaders.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftime-for-businesses-to-move-past-generative-ai-hype-and-find-real-value\u002F"\u003ETime for businesses to move past generative AI hype and find real value\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThis gap between innovation and execution helps explain why digitalization and disruption have traditionally been seen as the preserve of nimble start-ups. But it doesn't have to be this way -- there are great examples of digital transformation in the enterprise sector, too.&nbsp;\u003C\u002Fp\u003E\" data-hed=\"What is included in a digital transformation project?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"161f3d90-1fd7-4bcc-8123-315af285857a\" data-edition=\"us\" data-description=\"\u003Cp\u003EAs cited above, digital transformation can involve a large-scale shift to a new business model in a traditional firm. Examples of successful new business models include Microsoft moving from packaged off-the-shelf software into cloud-based subscription services and Netflix transitioning from posting mail-order DVDs to an online streaming platform.\u003C\u002Fp\u003E\u003Cp\u003EHowever, not all digitalization programs are so grand. An oft-cited example of digital transformation is the transition of legacy systems to cloud platforms. Many companies began their transition to on-demand IT more than a decade ago. Even today, transitioning to the cloud remains a key ambition for many CIOs. It's easier for organizations that move older systems to the cloud to update and change applications in response to new user demands. In this case, digital transformation helps support nimbler and flexible IT operations, making an existing process much more efficient and effective.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdo-ai-tools-make-it-easier-to-start-a-new-business-5-factors-to-consider\u002F"\u003EDo AI tools make it easier to start a new business? 5 factors to consider\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EUsing technology to change or remove an inefficient working process is another example of digital transformation. Digitization of paper records is a good example. Using technology to change how information is recorded and stored makes it easier to search digital records in a way that would have been unthinkable in an era of paper records. Digitization is also a prerequisite for the introduction of generative AI. Employees can then use bots to search enterprise records for insight and boost productivity.\u003C\u002Fp\u003E\" data-hed=\"What are some examples of digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"8adc23c6-90cb-4013-b089-ddb6e5d6bf21\" data-edition=\"us\" data-description=\"\u003Cp\u003EFor those who weren't convinced about the positive benefits of digital transformation, the power of digitalization won over many doubters during the COVID-19 pandemic. When lockdown and social distancing started, digital transformation programs -- and the IT departments that carried out the work -- helped businesses function as normally as possible in the most challenging of conditions.\u003C\u002Fp\u003E\u003Cp\u003EDigital transformation strategies were fast-forwarded at breakneck speed. Executive teams that might once have hesitated over the implementation of a multi-year investment in video-conferencing and collaborative technologies tasked their IT departments with establishing remote-working strategies in days or even hours.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-create-an-effective-hybrid-working-strategy-according-to-these-business-leaders\u002F" target="_blank"\u003E5 ways to create an effective hybrid working strategy, according to business leaders\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ECIOs and their IT teams stepped up and delivered -- from&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcoronavirus-how-we-got-10000-staff-remote-working-from-home-in-just-one-weekend\u002F"\u003Ethe support for home working\u003C\u002Fa\u003E&nbsp;to the&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-a-massive-five-year-transformation-plan-was-delivered-in-a-week-because-of-coronavirus\u002F"\u003Eprovision of online learning\u003C\u002Fa\u003E, the establishment of new online e-commerce channels, and even&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhos-the-greatest-golfer-of-all-time-this-data-led-project-might-have-the-answer\u002F"\u003Ethe creation of whole new business models\u003C\u002Fa\u003E. The consensus from tech experts is that the rapid digital transformation pushed by CIOs and their teams has&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ffor-cios-the-game-is-about-to-change-again\u002F"\u003Ehelped change the perception of IT for good\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003ERather than being seen primarily as a service to other functions, such as sales and finance, technology is now recognized as a critical factor for long-term business success. Smart IT executives and their teams use that platform change to&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-climb-the-career-ladder-and-become-a-successful-cio\u002F"\u003Epursue new digital transformation opportunities\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\" data-hed=\"How important is digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"85ebed4d-4e21-4a41-9064-4159354471e3\" data-edition=\"us\" data-description=\"\u003Cp\u003EWith digital transformation proving its worth, business and digital leaders must find new technology projects to get their teeth stuck into.\u003C\u002Fp\u003E\u003Cp\u003EAnalyst Gartner says&nbsp;\u003Ca href="https:\u002F\u002Fwww.gartner.com\u002Fen\u002Finformation-technology\u002Finsights\u002Ftop-technology-trends" target="_blank"\u003ECEOs know they must accelerate the adoption of digital business\u003C\u002Fa\u003E&nbsp;and are seeking more direct digital routes to connect with their customers. However, with an eye on economic risks, bosses want to be efficient and protect margins and cash flow. Current digital transformation trends include:\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F6-ways-to-exploit-the-clever-ideas-in-innovative-startups\u002F" target="_blank"\u003E6 ways to utilize the clever ideas behind innovative startups\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003ECloud computing&nbsp;\u003C\u002Fstrong\u003E– On-demand IT has been at the core of digital transformation efforts for the past decade, but that focus doesn't mean the work is done. While many organizations aim for a cloud-first approach, few have moved their systems 100% to the cloud. Legacy tech remains a major hindrance to modernization.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EAI and machine learning\u003C\u002Fstrong\u003E\u003Cem\u003E&nbsp;–\u003C\u002Fem\u003E&nbsp;Companies have spent the past decade collecting information. That effort looked prescient two years ago with the emergence and rapid rise of generative AI (Gen AI). Professionals must now bring data together and use AI to improve customer experiences and decision-making processes. Expect&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhens-the-right-time-to-invest-in-ai-4-ways-to-help-you-decide\u002F"\u003Einvestment in AI and machine learning to grow significantly\u003C\u002Fa\u003E&nbsp;as companies explore new opportunities.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EAutomation\u003C\u002Fstrong\u003E&nbsp;– Executives who&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Frobotic-process-automation-this-is-how-to-stop-your-workers-from-resenting-the-bots\u002F"\u003Einvested in robotic process automation\u003C\u002Fa\u003E&nbsp;to free up workers' time received a new boost from the rise of Gen AI. Automation has moved from the fringes to the core of digital transformation efforts. Whether reducing software coding demands or introducing bots to automate service requests, companies are exploring how technology can cull repetitive tasks and allow staff to focus on creative and collaborative work that produces value.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003ECybersecurity\u003C\u002Fstrong\u003E&nbsp;– Underlying all these digital transformation efforts is a continued requirement for investment in cyber-defense mechanisms. Gartner points to the rise of the cybersecurity mesh, which enables stand-alone security solutions to work together and improve an organization's overall security posture. The analyst expects to see&nbsp;\u003Ca href="https:\u002F\u002Fwww.gartner.com\u002Fen\u002Fnewsroom\u002Fpress-releases\u002F2024-08-21-gartner-2024-hype-cycle-for-emerging-technologies-highlights-developer-productivity-total-experience-ai-and-security#:~:text=Hype Cycle for Emerging Technologies, 2024,-Source: Gartner (August&amp;text=Autonomous AI: AI's fast evolution,decision-making in complex environments."\u003Ehuman-centric security\u003C\u002Fa\u003E&nbsp;that weaves privacy into the organization's digital design.\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EEmerging technologies\u003C\u002Fstrong\u003E&nbsp;– AI might have hogged the limelight for the past two years but other emerging technologies are bubbling up. These technologies will impact the business and its customers during the rest of the decade. Gartner's&nbsp;\u003Ca href="https:\u002F\u002Fwww.gartner.com\u002Fen\u002Fnewsroom\u002Fpress-releases\u002F2024-08-21-gartner-2024-hype-cycle-for-emerging-technologies-highlights-developer-productivity-total-experience-ai-and-security#:~:text=Hype Cycle for Emerging Technologies, 2024,-Source: Gartner (August&amp;text=Autonomous AI: AI's fast evolution,decision-making in complex environments."\u003E2024 Hype Cycle for Emerging Technologies\u003C\u002Fa\u003E&nbsp;lists 25 disruptive technologies across four areas: autonomous AI, developer productivity, total experience, and human-centric security and privacy programs. Expect to see more investment in digital twins, autonomous agents, and, in the much longer term, humanoid working robots.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\" data-hed=\"What are the big digital transformation trends?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"ab499268-e583-4901-8637-c2c24468f155\" data-edition=\"us\" data-description=\"\u003Cp\u003EGen AI is the latest -- and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwelcome-to-the-ai-revolution-from-horsepower-to-manpower-to-machine-power\u002F"\u003Eperhaps greatest\u003C\u002Fa\u003E&nbsp;-- technology to impact digital transformation. Two years since OpenAI first unleashed ChatGPT on the world, the hype about the technology remains cacophonous. Some experts predict its effect on global value chains is&nbsp;\u003Ca href="https:\u002F\u002Fwww.weforum.org\u002Fevents\u002Fworld-economic-forum-annual-meeting-2024\u002Fsessions\u002Findustry-applications-of-generative-ai\u002F"\u003Eanalogous to the steam engines of the Industrial Revolution\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003EThe rapid rise of Gen AI is such that it wasn't even mentioned the latest time we updated this article (in August 2022). Since then, CIOs and their business peers have told ZDNET how their businesses are exploring how Gen AI can boost productivity and help to transform workplace activities, such as content creation, customer service, and coding.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003C\u002Fstrong\u003E\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F4-ways-to-help-your-organization-overcome-ai-inertia\u002F#link=%7B%22role%22:%22standard%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F4-ways-to-help-your-organization-overcome-ai-inertia\u002F%22,%22target%22:%22%22,%22absolute%22:%22%22,%22linkText%22:%224%20ways%20to%20help%20your%20organization%20overcome%20AI%20inertia%22%7D"\u003E\u003Cstrong\u003E4 ways to help your organization overcome AI inertia\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EGabriela Vogel, senior director analyst in the Executive Leadership of Digital Business (ELDB) practice at research firm Gartner, told ZDNET that Gen AI is a rare technology -- one whose potential influence has piqued the interest of chief executives as much as CIOs and IT professionals. All eyes on digital transformation are now turning to how the business can create a competitive advantage through AI and machine learning.\u003C\u002Fp\u003E\u003Cp\u003E"Our CEO survey shows that technology-related change is the second biggest priority for the CEO after growth," she said. "So, technology-enabled change is a top-of-mind topic for CEOs right now -- trying to understand how to generate value from all these investments that have been happening."\u003C\u002Fp\u003E\" data-hed=\"How has Gen AI affected digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"ecb2981a-4212-48df-a1df-2e3f47a4a62d\" data-edition=\"us\" data-description=\"\u003Cp\u003ENo one likes a futurist who sits on the fence, but I'm afraid this prediction requires some splinters. While the rapid rise of Gen AI has been remarkable, it's important to recognize that the rollout of high-profile services like&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-chatgpt-the-worlds-most-popular-ai-chatbot-explained\u002F" target="_blank"\u003EChatGPT\u003C\u002Fa\u003E,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-microsoft-copilot-heres-everything-you-need-to-know\u002F" target="_blank"\u003EMicrosoft Copilot\u003C\u002Fa\u003E,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-use-gemini-formerly-google-bard-everything-you-should-know\u002F" target="_blank"\u003EGoogle's Gemini\u003C\u002Fa\u003E, and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fapple-intelligence-arrives-next-month-6-ai-upgrades-iphone-users-can-expect-first\u002F" target="_blank"\u003EApple Intelligence\u003C\u002Fa\u003E&nbsp;are the visible manifestations of many years of research. What we see today with Gen AI is the tip of a much larger development iceberg beneath the surface -- and how that iceberg will change shape is up for debate.\u003C\u002Fp\u003E\u003Cp\u003EAfter two years of non-stop hype, we're seeing the first signs of Gen AI fatigue from business leaders. Most companies struggle to move Gen AI projects from initial stages into production,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthere-are-many-reasons-why-companies-struggle-to-exploit-gen-ai-says-deloitte-survey\u002F"\u003Eaccording to Deloitte\u003C\u002Fa\u003E. The consulting giant says 70% of business leaders said their organization has moved 30% or fewer of their experiments into production. Worse still, Gartner recently predicted at least&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fa-third-of-all-gen-ai-projects-will-be-abandoned-says-gartner\u002F"\u003E30% of Gen AI projects will be abandoned\u003C\u002Fa\u003E&nbsp;after the proof-of-concept stage by the end of 2025.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdo-ai-tools-make-it-easier-to-start-a-new-business-5-factors-to-consider\u002F"\u003EDo AI tools make it easier to start a new business? 5 factors to consider\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThose indicators point to some concern about the long-term impact of AI on digital transformation. However, it's also important to recognize that those failures aren't stopping companies from investing cash in Gen AI -- at least not yet. The rate at which companies deployed Gen AI programs doubled between December last year and July 2024,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fenterprises-double-their-gen-ai-deployment-efforts-bloomberg-survey-says\u002F"\u003Eaccording to Bloomberg Intelligence\u003C\u002Fa\u003E.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EAs a starting point for building AI momentum in slower-moving organizations, Caroline Carruthers, CEO at Carruthers and Jackson,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F4-ways-to-help-your-organization-overcome-ai-inertia\u002F"\u003Esuggested four priorities for data leaders\u003C\u002Fa\u003E: start with purpose, focus on targeted outcomes, shout about your successes, and use data to prove your case. She told ZDNET that businesses looking to pursue Gen AI projects as part of a digital transformation initiative are on a journey: "While many data leaders feel they need to be doing something with AI, they also face an intrinsic level of resistance built-in before they can even start doing anything."\u003C\u002Fp\u003E\" data-hed=\"What is the impact of Gen AI on digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"145531c5-44ce-4531-804c-1077b1fbf426\" data-edition=\"us\" data-description=\"\u003Cp\u003EWhile most experts can agree that digitalization involves using technology to make a process more efficient or effective, just about every project that involves using technology gets badged as a digital transformation initiative.\u003C\u002Fp\u003E\u003Cp\u003EDigital transformation has become the go-to marketing phrase for almost any adoption of new technology. The term is applied so broadly that it is in danger of becoming meaningless. Its ubiquity is such that it's no surprise when an attention-craving organization badges its new app or even something as mundane as a laptop refresh program as a "digital transformation initiative.".\u003C\u002Fp\u003E\u003Cp\u003ETech workers also express cynicism about the grand talk of digital. IT professionals don't want to spend their working days digitally transforming rather than coding, programming, and developing. For their part, CIOs will tell you the implementation of technology is simply the conduit to help the business meet its objectives, whether selling more widgets, making more money, or raising customer satisfaction.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003C\u002Fstrong\u003E\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-reasons-to-work-with-the-competition-according-to-business-leaders\u002F#link=%7B%22role%22:%22standard%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-reasons-to-work-with-the-competition-according-to-business-leaders\u002F%22,%22target%22:%22%22,%22absolute%22:%22%22,%22linkText%22:%225%20reasons%20to%20work%20with%20the%20competition,%20according%20to%20business%20leaders%22%7D"\u003E\u003Cstrong\u003E5 reasons to work with the competition, according to business leaders\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003ETo critics, digital transformation offers tech vendors another opportunity to rebrand their offerings; it's not uncommon to see systems and services sold as a golden bullet for digital transformation. Such hype is just more fuel for detractors who feel that digital transformation is simply a solution searching for a problem.\u003C\u002Fp\u003E\u003Cp\u003ENone of this criticism should come as a shock. Even back in 2017, analyst Gartner warned that over-selling meant&nbsp;\u003Ca href="https:\u002F\u002Fwww.gartner.com\u002Fsmarterwithgartner\u002Fembrace-the-urgency-of-digital-transformation\u002F" target="_blank"\u003Edigital transformation was fast approaching the trough of disillusionment\u003C\u002Fa\u003E. Seven years later, critics would say we're now at the bottom of that trough.\u003C\u002Fp\u003E\" data-hed=\"What are the criticisms of digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"7ff224ad-406f-4728-ab5b-016e50a9ec0e\" data-edition=\"us\" data-description=\"\u003Cp\u003EOne way to help silence the critics would be to find another name for digital transformation. We should stop using the term blindly and instead focus on the outcomes we're trying to achieve with technology.\u003C\u002Fp\u003E\u003Cp\u003EThat approach resonates with the CIO community: Almost every IT chief will tell you that their organization is running business transformation, not technology transformation, projects. Other industry commentators suggest culling the phrase digital transformation and creating a slightly modified alternative, such as digital landscape, underlying digital environment, or data-led plumbing.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EThe big problem with all these alternative names is that they mean even less than digital transformation. For all its inherent faults, we all have a preconceived idea of what digital transformation means, even if making heavy use of the cloud or using emerging technology to automate work tasks previously dominated by manual means.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003C\u002Fstrong\u003E\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthree-ways-to-create-the-right-data-culture-in-your-business\u002F#link=%7B%22role%22:%22standard%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthree-ways-to-create-the-right-data-culture-in-your-business\u002F%22,%22target%22:%22%22,%22absolute%22:%22%22,%22linkText%22:%223%20ways%20to%20create%20the%20right%20data%20culture%20in%20your%20business%22%7D"\u003E\u003Cstrong\u003E3 ways to create the right data culture in your business\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EThese kinds of digital transformations have shown how technology can change the business for the better. Proving the value of technology has been&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-climb-the-career-ladder-and-become-a-successful-cio\u002F"\u003Ea tough battle for CIOs and other IT professionals\u003C\u002Fa\u003E. Yes, the concept of digital transformation has flaws, but -- in some ways -- the IT industry should be pleased the business recognizes the great work the technology team is undertaking, regardless of what it's called.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003ERemember that the rest of the business tends to have a problem with big IT concepts. Take the example of the phrase "cloud computing," which used to be met with nonplussed expressions from non-IT execs 10-plus years ago. Now, the cloud is a broadly understood and accepted term.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003ECloud found its footing by proving its value -- and so it is with other digital transformation projects, such as exploring Gen AI or implementing IoT and sensors. The business has seen the value of digital transformation in recent years and wants a lot more in the future.\u003C\u002Fp\u003E\" data-hed=\"What else could we call digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"ddc725c4-7e1f-491a-baaf-0f1205bddb19\" data-edition=\"us\" data-description=\"\u003Cp\u003EBeneath the buzzwords, there is a crucial concept: Digitalization is helping smart businesses change the established economic order -- and the effects are everywhere.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EFrom Amazon's influence over retailing to Facebook's impact on publishing and onto fleet-of-foot FinTechs that are destabilizing banking and insurance operations, traditional firms are being challenged by nimble, digital-savvy operators.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003C\u002Fstrong\u003E\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fnot-just-another-initiative-how-pepsico-is-combining-innovation-and-sustainability\u002F#link=%7B%22role%22:%22standard%22,%22href%22:%22https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fnot-just-another-initiative-how-pepsico-is-combining-innovation-and-sustainability\u002F%22,%22target%22:%22%22,%22absolute%22:%22%22,%22linkText%22:%22'Not%20just%20another%20initiative':%20How%20PepsiCo%20is%20combining%20innovation%20and%20sustainability%22%7D"\u003E\u003Cstrong\u003E'Not just another initiative': How PepsiCo is combining innovation and sustainability\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EConsultant&nbsp;\u003Ca href="https:\u002F\u002Fwww.pwc.com\u002Fgx\u002Fen\u002Fceo-survey\u002F2024\u002Fdownload\u002F27th-ceo-survey.pdf" target="_blank"\u003EPwC's 2024 CEO survey\u003C\u002Fa\u003E&nbsp;concludes that the impetus to reinvent business models is intensifying. CEOs expect more pressure for change during the next three years than in the previous five due to digital transformation and a series of megatrends, such as sustainability and geopolitical instability.\u003C\u002Fp\u003E\u003Cp\u003EIt's also important to recognize that digital transformation is more than an IT concern. Line-of-business units are crucial to identifying where digitalization can create big benefits. As the Harvard Business Review suggests,&nbsp;\u003Ca href="https:\u002F\u002Fhbr.org\u002F2021\u002F03\u002Fdigitizing-isnt-the-same-as-digital-transformation" target="_blank"\u003Edigitalization is a road to nowhere\u003C\u002Fa\u003E&nbsp;without a fundamental business transformation.\u003C\u002Fp\u003E\" data-hed=\"Why does digital transformation matter?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"6952e28f-e839-4405-b46a-d4ac5c0937ca\" data-edition=\"us\" data-description=\"\u003Cp\u003EBeauty company Avon International has used a direct-selling model for 130 years. The company normally sells its products through reps who call at clients' doors and collect orders from a paper brochure. However, that business model became untenable during the pandemic crisis and lockdown.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EThe solution came in&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdigital-transformation-keeping-business-moving-even-when-everyone-is-stuck-at-home\u002F"\u003Ethe form of a rapid digital transformation\u003C\u002Fa\u003E&nbsp;that allowed reps to carry on selling. The IT team focused first on putting in place a mechanism that allowed reps to ensure that the orders they were taking -- through WhatsApp, a text message, an email, or a phone call -- were delivered directly to Avon's customers rather than by hand.\u003C\u002Fp\u003E\u003Cp\u003EAs the company had 60 different enterprise resource planning systems globally and more than 200 back-office systems, changing the delivery address meant modifying a range of ordering and invoicing processes. The team implemented that new approach on top of its legacy platforms in 30 markets in six weeks.\u003Cstrong\u003E&nbsp;\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F3-ways-to-help-your-staff-use-generative-ai-confidently-and-productively\u002F" target="_blank"\u003E3 ways to help your staff use generative AI confidently and productively\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EAvon also started to develop a stronger e-commerce platform, such as via mobile and web. Sales through e-commerce channels grew six times in the first three weeks following lockdown. The company also started to produce digital brochures that could be updated far more easily and shared through social channels.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EEstimates suggest about&nbsp;\u003Ca href="https:\u002F\u002Fwww.theguardian.com\u002Ffashion\u002F2021\u002Fsep\u002F19\u002Favon-now-calling-with-omni-channel-cosmetic-sales-in-a-digital-age"\u003E30% of the company's come from online orders\u003C\u002Fa\u003E, up from less than 10% before the pandemic. What's more, Avon's business transformation continues. CEO Angela Cretu said&nbsp;\u003Ca href="https:\u002F\u002Fwww.theguardian.com\u002Ffashion\u002F2021\u002Fsep\u002F19\u002Favon-now-calling-with-omni-channel-cosmetic-sales-in-a-digital-age\u002F" target="_blank"\u003Ethe company wants to become fully omnichannel\u003C\u002Fa\u003E. The company announced&nbsp;\u003Ca href="https:\u002F\u002Fwww.bbc.co.uk\u002Fnews\u002Fbusiness-67406434"\u003Eplans to open physical stores\u003C\u002Fa\u003E&nbsp;in the UK for the first time late last year.\u003C\u002Fp\u003E\u003Cp\u003EAvon's approach to business transformation -- which spans years, platforms, and channels -- shows that effective digitalization is an ongoing journey that involves unexpected turns and new avenues to market.\u003C\u002Fp\u003E\" data-hed=\"What does digital transformation look like?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"019ecda4-8b9c-4937-a5ba-2d25f2750c61\" data-edition=\"us\" data-description=\"\u003Cp\u003ETech analyst IDC says worldwide digital transformation spending will&nbsp;\u003Ca href="https:\u002F\u002Fcdn.idc.com\u002Fgetdoc.jsp?containerId=prUS52305724"\u003Ereach almost $4 trillion in 2027\u003C\u002Fa\u003E. The researcher says investments in AI and Gen AI will lead to an annual growth rate of 16.2% through 2027.\u003C\u002Fp\u003E\u003Cp\u003E"Digital transformation is no longer a discretionary investment: Companies that want to be competitive and win in the digital economy are leading the way," said Angela Vacca, senior research manager with IDC's Data &amp; Analytics Group.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-will-change-the-role-of-developers-forever-but-leaders-say-thats-good-news\u002F"\u003EAI will change the role of developers forever, but leaders say that's good news\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ESomething to note, though: Digitalization is far from easy. While 89% of large companies globally have a digital and AI transformation underway, these efforts have&nbsp;\u003Ca href="https:\u002F\u002Fwww.mckinsey.com\u002Fcapabilities\u002Fmckinsey-digital\u002Four-insights\u002Fthree-new-mandates-for-capturing-a-digital-transformations-full-value"\u003Eonly captured 31% of the expected revenue lift\u003C\u002Fa\u003E&nbsp;and 25% of the expected cost savings, according to the&nbsp;\u003Ca href="https:\u002F\u002Fhbr.org\u002F2023\u002F07\u002Fthe-value-of-digital-transformation"\u003EHarvard Business Review\u003C\u002Fa\u003E, quoting McKinsey research.\u003C\u002Fp\u003E\" data-hed=\"How much does digital transformation cost?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"dd2c29f2-310e-42a7-8b98-9c6145461c33\" data-edition=\"us\" data-description=\"\u003Cp\u003EDigital transformation projects have traditionally been associated with multi-year strategies. Here, CIOs have worked with their peers to think about how technology might help their organizations react to the threat of digital disruption. They've then created a long-term business strategy that uses technology to help the organization meet its aims.\u003C\u002Fp\u003E\u003Cp\u003EThe problem with many of those long-term strategies is that they've taken too long to come to fruition. IT teams are good at creating spot digitalization projects, such as moving systems to the cloud or creating new channels to market, but struggle to transform the whole business to support new operating models.\u003C\u002Fp\u003E\u003Cp\u003EIn an age where fleet-of-foot digital challengers can move into a new sector almost overnight, multi-year digital strategies are too slow. The multiple challenges associated with technological change, new geopolitical tensions, and macroeconomic pressures have shown that flexibility and agility are the watchwords for modern digital strategies.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-a-chief-ai-officer-and-how-do-you-become-one\u002F"\u003EWhat is a Chief AI Officer, and how do you become one?\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EMcKinsey reflects that most&nbsp;\u003Ca href="https:\u002F\u002Fwww.mckinsey.com\u002Fbusiness-functions\u002Fmckinsey-digital\u002Four-insights\u002Fthe-new-digital-edge-rethinking-strategy-for-the-postpandemic-era"\u003Ecompanies' adoption of digital technologies sped up from years to months\u003C\u002Fa\u003E&nbsp;during the pandemic. That increase in pace is having a lasting impact. The consultant says what was considered best-in-class speed for business change four or five years ago is now seen as slower than average.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EThis need for speed has an impact on digital transformation strategies. Instead of talking about five-year plans, boards demand constant iteration. That increase in pace has required a new agile way of working in many organizations.\u003C\u002Fp\u003E\" data-hed=\"How long does digital transformation take?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"35c9a4c7-ae39-4673-940f-018c6670140a\" data-edition=\"us\" data-description=\"\u003Cp\u003EDigital transformation is&nbsp;\u003Ca href="http:\u002F\u002Fwww3.weforum.org\u002Fdocs\u002FWEF_Digital_Culture_Guidebook_2021.pdf"\u003Eas much about establishing the right cultural change program\u003C\u002Fa\u003E&nbsp;as introducing new tech. Digitalization needs IT organizations to work out quickly what their business needs and how to deliver the best solutions. For many senior managers, the best way to find these answers is through an agile approach.\u003C\u002Fp\u003E\u003Cp\u003EAgile management originated&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-agile-software-development-everything-you-need-to-know-about-delivering-better-code-faster\u002F"\u003Ein software development\u003C\u002Fa\u003E, but as Harvard Business Review suggests, it has spread far&nbsp;\u003Ca href="https:\u002F\u002Fhbr.org\u002F2021\u002F04\u002Fhave-we-taken-agile-too-far"\u003Ebeyond its product development and manufacturing roots\u003C\u002Fa\u003E. While agile won't be applied the same way in every organization, the basic principles -- decentralized decision-making, cross-organization teams, and cross-team empowerment -- are likely to resonate with most business leaders.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fagile-development-can-unlock-the-power-of-generative-ai-heres-how\u002F" target="_blank"\u003EAgile development can unlock the power of generative AI - here's how\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EExperienced digital leaders suggest the big benefit of an agile approach is cultural. By working in small, cross-organization groups to explore challenges and deliver solutions, IT staff and line-of-business professionals iterate around a problem and quickly create digital solutions.\u003C\u002Fp\u003E\u003Cp\u003EAgile is also a good fit for companies that want to put AI at the core of their digital transformation strategies. Toby Alcock, CTO at Logicalis,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fagile-development-can-unlock-the-power-of-generative-ai-heres-how\u002F"\u003Etold ZDNET that agile development has great potential\u003C\u002Fa\u003E&nbsp;for delivering generative AI projects. His firm's research suggests integrating AI effectively into the business is the&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-ways-cios-can-manage-the-business-demand-for-generative-ai\u002F"\u003Enumber one priority for CIOs in 2024\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\" data-hed=\"What's the relationship between agile and digital transformation? \" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"8138b10d-e658-4596-a7e7-4340d158e687\" data-edition=\"us\" data-description=\"\u003Cp\u003ECompanies have invested a lot of cash in cloud and collaboration technologies. These services will prove crucial in the coming years, as organizations attempt to find ways to support a hybrid mix of at-home and in-office knowledge workers.\u003C\u002Fp\u003E\u003Cp\u003EEvidence so far suggests that&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Fhybrid-work-is-in-trouble-here-are-4-ways-to-make-it-work-in-the-longer-term\u002F"\u003Emanaging this shift is far from easy\u003C\u002Fa\u003E. While many professionals have now got used to working from home -- and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fmajority-of-workers-are-more-productive-and-communicative-at-home\u002F"\u003Eresearch suggests they're more productive, too\u003C\u002Fa\u003E&nbsp;--&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Freturn-to-the-office-or-hybrid-work-heres-whats-happening-next\u002F"\u003Etheir bosses are not always quite as keen\u003C\u002Fa\u003E&nbsp;to see them detached from the corporate HQ. Finding a successful middle ground between home and office work will be crucial.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgenerative-ai-is-the-technology-that-it-feels-most-pressure-to-exploit\u002F"\u003EGenerative AI is the technology that IT feels most pressure to exploit\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EManagers will need to continue investing their digital transformation cash in technologies to help create the hybrid workplace of the future. They'll need to accompany this investment in digitization with an organizational transformation. Business leaders told ZDNET that&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-create-an-effective-hybrid-working-strategy-according-to-these-business-leaders\u002F"\u003Ea range of approaches\u003C\u002Fa\u003E, such as open communication and flexible guidelines, help companies to create an effective hybrid working strategy.\u003C\u002Fp\u003E\" data-hed=\"How does digital transformation support hybrid working?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"adada537-254e-49fd-b2cd-c1d8024f2cc9\" data-edition=\"us\" data-description=\"\u003Cp\u003EAs the traditional guardians of technology investment, CIOs tend to have a big say in digital change projects. Yet CIOs are far from the only executives with a role in digital transformation management, and the pressure for change has led to the rise of other C-suite specialists, such as chief digital officers (CDOs).\u003C\u002Fp\u003E\u003Cp\u003EAnalyst firms fanned the flames by suggesting the appointment of CDOs could hasten the demise of the traditional IT leadership role.&nbsp;\u003Ca href="http:\u002F\u002Fwww.gartner.com\u002Fnewsroom\u002Fid\u002F2208015"\u003EGartner\u003C\u002Fa\u003E&nbsp;said a quarter of businesses would have a digital chief by 2015 and&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fidc-has-blind-faith-in-chief-digital-officers\u002F"\u003EIDC said\u003C\u002Fa\u003E&nbsp;60% of CIOs would be replaced by CDOs by 2020. Today, those predictions look way off-beam.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003EWhat no one can deny, however, is the ever-increasing role of business professionals in IT purchasing decisions. Rather than the IT department going off and buying systems it thinks the company needs, modern business operations rely on professionals identifying their key challenges and then thinking about -- or even going out and buying -- technological solutions to these problems.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-be-a-great-leader-at-work\u002F" target="_blank"\u003E5 ways to be a great leader at work\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ECloud computing makes it far easier for professionals in any department to buy IT services on demand. When requirements change, professionals can scale these services up or down depending on demand -- with or without the say-so of the tech team. The extent of the swing away from IT departments controlling procurement is such that Gartner's 2024 CEO Survey reports that 80% of CXOs and business leaders believe digital leadership is part of their job.\u003C\u002Fp\u003E\u003Cp\u003EGartner analyst Gabriela Vogel told ZDNET the story of modern digital transformation is about people beyond the IT department having a say in the direction of investment. While value comes from a collaborative approach to digitalization, most non-IT professionals don't feel digitally proficient and are looking to hone their technology skills.\u003C\u002Fp\u003E\u003Cp\u003E"I think it's similar to what happened in finance many years ago," she said. "Today, people in all parts of the business know about the basics of finance because they did an MBA. We'll start seeing this trend happening in digital, where you have people who understand technology and departments that don't necessarily work with the core of technology."\u003C\u002Fp\u003E\" data-hed=\"Who oversees digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"5dd84962-f30f-4600-8433-46fba84ad475\" data-edition=\"us\" data-description=\"\u003Cp\u003EHowever, the game is far from up for CIOs. While line-of-business employees might believe they can spot discrete digital solutions to their organizational challenges, CIOs have experience integrating systems and services. Effective digital transformation requires a close relationship between CIOs and their line-of-business colleagues.&nbsp;\u003C\u002Fp\u003E\u003Cp\u003E"Digital transformation is all about outcomes," said Nick Woods, CIO at MAG, a UK airport group that owns and operates Manchester, London Stansted, and East Midlands Airports. "It comes back to the partnerships and allegiances you're forming," he told ZDNET. "As a CIO, you can't be successful on your own. The business still needs to own its outcomes."\u003C\u002Fp\u003E\u003Cp\u003EWith companies now looking to get more from recent digital transformation projects, even greater focus will be placed on the tech leadership capabilities of CIOs, which means building even stronger bonds with the chief executive and the rest of the C-suite.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Fcoworker-conflict-5-ways-to-deal-with-a-difficult-colleague\u002F"\u003ECoworker conflict? 5 ways to deal with a difficult colleague\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EVogel told ZDNET that&nbsp;\u003Ca href="https:\u002F\u002Fwww.gartner.com\u002Fen\u002Fchief-information-officer\u002Finsights\u002Fcio-agenda"\u003EGartner's 2024 CIO Agenda\u003C\u002Fa\u003E&nbsp;highlights how CIOs should base their partnership with CXOs on a franchise model, where they co-lead, co-deliver, and co-govern digital delivery. Gartner reports that 63% of digital initiatives meet or exceed outcome targets when CIOs set up franchise models. However, Vogel said only 12% of CIOs currently use a franchise model where they create digital solutions with the business.\u003C\u002Fp\u003E\u003Cp\u003EThe good news is CIOs who help their business colleagues reap the benefits of digitalization will be valued. Helen Fleming, executive director of search and specialisms at recruiter Harvey Nash, told ZDNET that CIOs who get the right approach could end up rising to the top of the business and fulfilling other senior roles in the organization, such as COO or even CEO. "CIOs are diversifying or progressing into the COO role," she said.\u003C\u002Fp\u003E\u003Cp\u003EFleming pointed to the example of Nash Squared, where CEO Bev White began her CIO career at one organization and progressed to COO and MD roles. White then took CEO positions at other companies. For most CIOs, this careful progression is the likely route to the top in an age of digital transformation.\u003C\u002Fp\u003E\" data-hed=\"How can CIOs contribute to digital transformation?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Cdiv data-shortcode=\"cnetlisticle\" data-id=\"c3b99eb9-98e0-4ae8-bf44-ffc0fd5bc5bd\" data-edition=\"us\" data-description=\"\u003Cp\u003EIt doesn't. Many people make the mistake of thinking of digital transformation as a discrete project. As researcher Forrester suggests,&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-new-rules-of-business-digital-transformation-must-thrive-throughout-your-company\u002F"\u003Etrue transformation is a journey, not a destination\u003C\u002Fa\u003E. Digital transformation remains a slippery concept that involves the delivery of value to the business and its customers in new -- and perhaps unexpected -- ways.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:&nbsp;\u003Ca href="https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-climb-the-career-ladder-and-become-a-successful-cio\u002F" target="_blank"\u003E5 ways to climb the career ladder and become a successful CIO\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EJust as digital transformation constantly changes, so do its constituent elements. Gartner's 2024 CEO Survey reports that over half (53%) of CEOs say their company's digital transformation is just beginning or is less than half done. Most transformation activities today involve the innovative use of data, whether AI, machine learning, or IoT. As digital transformation has evolved, it has become more about data-led change than anything else.\u003C\u002Fp\u003E\u003Cp\u003ESo, digital transformation continues to evolve, meaning the process of defining digitalization remains complex and contested. The one thing we can be sure of is that digital transformation -- in whatever form it takes -- is here to stay, which means IT professionals and their business peers must build an agile and sustainable strategy for change.\u003C\u002Fp\u003E\" data-hed=\"When does digital transformation stop?\" data-imagegroup=\"{}\" data-merchantoffers=\"[]\" data-usepricing=\"true\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003E\u003Cbr\u003E\u003C\u002Fh2\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"6c034ca0-d30c-44a0-8231-ae080c6d0b94\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F6c034ca0-d30c-44a0-8231-ae080c6d0b94\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-09-19 18:42:00",timezone:"UTC",updated:c,published:c},description:"Digital transformation: Here's why it matters, what the big trends are, how it impacts you - and why it will never end.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"51bcfba8-b3d2-4c39-8112-69a1b71898cd",image:{id:"2780e9fe-c3f3-4130-8a74-585d1fa45be0",filename:"cloudboard2gettyimages-573106799.jpg",dateCreated:{created:c,date:"2024-09-19 17:16:13",timezone:"UTC",updated:c,published:c},alt:"cloudboard2gettyimages-573106799",credits:"John M Lund Photography Inc\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F09\u002F19\u002F2780e9fe-c3f3-4130-8a74-585d1fa45be0\u002Fcloudboard2gettyimages-573106799.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:1115,height:747,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Digital Transformation",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"what-is-digital-transformation-everything-you-need-to-know-about-how-technology-is-changing-business",startYear:c,summary:b,title:"What is digital transformation? Everything you need to know about how technology is changing business",topic:{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"73cc194f-d555-4dde-9954-530bc9c225f8",slug:"executive-guides",name:"Executive Guides",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"926c7fe3-bac7-46e3-b421-bf633d90ee73",slug:"productivity",name:"Productivity",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"9d3e6108-0023-11e4-95d2-02911863765e",slug:"innovation",name:"Innovation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"ba8d8100-f2d7-42e1-a4c9-879d358929f6\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"EschCollection\u002FGetty Images\" data-image-alt-text=\"Figures pass against a colorful LED light background\" data-image-filename=\"gettyimages-855383234.jpg\" data-image-date-created=\"2024\u002F07\u002F23\" data-image-crop=\"2106x1184+0+68\" data-image-width=\"2106\" data-image-height=\"1424\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EBusiness leaders recognize the value of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-unlock-creative-thinking-and-produce-great-results\u002F\" target=\"_blank\"\u003Eintellectual property\u003C\u002Fa\u003E (IP) -- they go to great lengths to ensure their organization's best ideas don't fall into the hands of competitors, using everything from \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdespite-all-the-ai-hype-success-depends-on-just-one-thing\u002F\" target=\"_blank\"\u003Etight data policies\u003C\u002Fa\u003E to strict access privileges and enforceable patent applications. \u003C\u002Fp\u003E\u003Cp\u003EHowever, sometimes professionals benefit from working with people in organizations that might otherwise be considered rivals.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthree-ways-to-create-the-right-data-culture-in-your-business\u002F\" target=\"_blank\"\u003E3 ways to create the right data culture in your business\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ESo when -- and why -- should you collaborate with the competition? Five business leaders gave ZDNET their advice.\u003C\u002Fp\u003E\u003Ch2\u003E1. You can find common ground\u003C\u002Fh2\u003E\u003Cp\u003EAttiq Qureshi, chief digital information officer at Manchester United Football Club, works for an organization defined by competition. As one of the world's biggest sports teams, Manchester United is characterized by intense rivalry, which Qureshi recognizes -- but he told ZDNET that off the field, he maintains close relationships with other sports CIOs, usually informally. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F4-ways-to-help-your-organization-overcome-ai-inertia\u002F\"\u003E4 ways to help your organization overcome AI inertia\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EQureshi is part of a network with other Premier League CIOs, where IT executives talk about using technology in football clubs. \"That could be similar challenges or areas where some people are further along the journey or further behind, whether that's cybersecurity, broadcasting, or matchday logistics,\" he told ZDNET. \u003C\u002Fp\u003E\u003Cp\u003EHe also meets with CIOs at major European clubs who discuss the opportunities and challenges of digital transformation.\u003C\u002Fp\u003E\u003Cp\u003E\"We're very mindful about where we collaborate. We're never going to collaborate on cutting-edge technology that we're introducing. But we might share experiences on broadcast technology, networks, IT service desk tools, and data platforms,\" he said. \u003C\u002Fp\u003E\u003Cp\u003E\"So, we participate in those conversations. It's a respectful set of groups and the output is useful. But the knowledge we share is in no way competitive.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Ch2\u003E2. You can learn something new\u003C\u002Fh2\u003E\u003Cp\u003EAmbrose Earle, CIO at food service distributor Southwest Traders, said specialist groups help business leaders in his industry share knowledge. Two examples of those groups are the food service distribution cooperative UniPro and the trade association IFDA.\u003C\u002Fp\u003E\u003Cp\u003E\"There's certainly an amount of respect for your competitors in this industry -- we're often doing the same things,\" Earle said. \"You can learn something from other firms; they can learn something from you. I think groups like UniPro and IFDA encourage that knowledge-sharing process. And I think that's healthy because a rising tide floats all boats.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-be-a-great-leader-at-work\u002F\" target=\"_blank\"\u003E5 ways to be a great leader at work\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EOf course, there are limits. Earle's colleague, Brad Smith, VP of procurement at Southwest Traders, said people at the California-based business are more willing to share ideas with professionals beyond the local vicinity.\u003C\u002Fp\u003E\u003Cp\u003E\"We are limited by geography, so I don't have to worry about sharing ideas with people in the Pacific Northwest or New England,\" he said. \u003C\u002Fp\u003E\u003Cp\u003EWhen he attends industry events, Smith told ZDNET he likes to \"keep some things close to his chest.\"\u003C\u002Fp\u003E\u003Cp\u003E\"I do a lot more listening than talking,\" he said. \"I go there to hear the latest things and see what's happening. I will share, but I want to ensure we know who's in the room before I do.\"\u003C\u002Fp\u003E\u003Ch2\u003E3. You can meet new customer demands\u003C\u002Fh2\u003E\u003Cp\u003EBenoît Dageville, co-founder of technology firm Snowflake, said his company's north star is its customers -- and they'll work with other software providers if it means clients can benefit.\u003C\u002Fp\u003E\u003Cp\u003E\"When I know that this is what our customers want, we'll do it,\" he said. \"When I think it's not good for our customers, we won't do it.\" \u003C\u002Fp\u003E\u003Cp\u003EDageville told ZDNET at the recent \u003Ca href=\"https:\u002F\u002Fwww.snowflake.com\u002Fsummit\u002F\"\u003ESnowflake Summit 2024\u003C\u002Fa\u003E in San Francisco that it's sometimes difficult to judge what good and bad looks like for your customers. \u003C\u002Fp\u003E\u003Cp\u003E\"Sometimes, they might say, 'What you're trying to do isn't that smart.' And you'll listen and say, 'Okay, I understand your point of view.' So, listening is super-important.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Fcoworker-conflict-5-ways-to-deal-with-a-difficult-colleague\u002F\"\u003ECoworker conflict? 5 ways to deal with a difficult colleague\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EDageville said business leaders must stay sensitive to customer demands, and need to be prepared to flex in response to evolving requirements. \u003C\u002Fp\u003E\u003Cp\u003E\"If you lose the dialogue and connection with your customers, and they feel that you are not doing the right thing for them, they will drop you and won't trust you anymore,\" he said.\u003C\u002Fp\u003E\u003Cp\u003E\"If our customers tell us they want us to work with a company like Microsoft, then we'll do it -- it's as simple as that.\"\u003C\u002Fp\u003E\u003Ch2\u003E4. You can optimize data insights\u003C\u002Fh2\u003E\u003Cp\u003EGerard Francis, firmwide product head for data and analytics at JP Morgan Chase, agreed that client requirements dictate the direction of travel for working with competitors, especially regarding the importance of sharing data.\u003C\u002Fp\u003E\u003Cp\u003E\"I think to some extent our customers are going to demand collaboration. If I'm a customer, I don't want to get information from 30 places, regardless of who the actual source of the data is,\" he said.\u003C\u002Fp\u003E\u003Cp\u003E\"I want to get information from somebody who can standardize data. So, by default, it means we will work with data vendors, our partners, and our competitors, who have other types of data our clients care about.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fbusiness-management\u002Foverwhelmed-6-ways-to-stop-small-stresses-at-work-from-becoming-big-problems\u002F\"\u003EOverwhelmed? 6 ways to stop small stresses at work from becoming big problems\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EWhile clients will demand collaboration, it's Francis and his team who turn relationships into business benefits through two approaches: design and delivery.\u003C\u002Fp\u003E\u003Cp\u003E\"One approach, right out of the box, is to check we're designing the technology for collaboration and that everybody is on a level playing field for how the data operates and works,\" Francis said. \"We need to enable our competitors' data on our platform with the same velocity that we can enable our data.\" \u003C\u002Fp\u003E\u003Cp\u003EHe added that over time, the task becomes ensuring that customers are seeing the value of that collaboration instantly. \"Data is hard. People struggle so much with trying to fix their data problems,\" he continued. \"I think customers just want their data issues sorted so they can move on.\"\u003C\u002Fp\u003E\u003Ch2\u003E5. You can improve security \u003C\u002Fh2\u003E\u003Cp\u003ESasha Jory, CIO at Hastings Direct, said it's crucial to recognize the importance of working with what might once have been seen as competitors in the fast-changing digital age.\u003C\u002Fp\u003E\u003Cp\u003EShe gave the example of fraud. Experts suggest \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-generative-ai-and-why-is-it-so-popular-heres-everything-you-need-to-know\u002F\" target=\"_blank\"\u003Ethe rise of generative AI\u003C\u002Fa\u003E allows fleet-of-foot attackers to find \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwatch-out-generative-ai-will-level-up-cyber-attacks-according-to-new-google-report\u002F\" target=\"_blank\"\u003Enew ways to attack\u003C\u002Fa\u003E or steal from your business.\u003C\u002Fp\u003E\u003Cp\u003E\"I think it's probably coming faster than we expect,\" she said, anticipating an increase in gen AI-powered breaches. \"Success is all about finding areas where we can all gain from non-competitive relationships.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Ffive-ways-to-get-the-best-from-people-at-work\u002F\"\u003E5 ways to get the best from people, according to business leaders\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EShe told ZDNET that organizations that work together might be able to exchange best-practice techniques to help reduce external threats.\u003C\u002Fp\u003E\u003Cp\u003E\"AI can be used for good, but it can also be used for bad,\" she said. \"When people in the industry collaborate to identify things that might be fraud, the potential benefits will drive collaboration to a higher level than we might have expected.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-07-25 17:34:34",timezone:"UTC",updated:c,published:c},description:"Professionals are rightly wary of rival firms gaining a first-mover advantage. But in some instances, talking about challenges and opportunities with potential competitors can be beneficial.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"ad523cd8-3c92-4425-b8e7-9590615ec670",image:{id:"ba8d8100-f2d7-42e1-a4c9-879d358929f6",filename:"gettyimages-855383234.jpg",dateCreated:{created:c,date:"2024-07-23 20:16:54",timezone:"UTC",updated:c,published:c},alt:"Figures pass against a colorful LED light background",credits:"EschCollection\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F07\u002F23\u002Fba8d8100-f2d7-42e1-a4c9-879d358929f6\u002Fgettyimages-855383234.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2106,height:1424,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"5-reasons-to-work-with-the-competition-according-to-business-leaders",startYear:c,summary:b,title:"5 reasons to work with the competition, according to business leaders",topic:{id:"57b89c3b-5b67-4357-bd53-58c9f516a044",slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"57b89c3b-5b67-4357-bd53-58c9f516a044",slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"5bc37757-ddb5-4bd0-b656-6cf12f2a5cee\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Kobus Louw\u002FGetty Images\" data-image-alt-text=\"youngpro5gettyimages-1332104710\" data-image-filename=\"youngpro5gettyimages-1332104710.jpg\" data-image-date-created=\"2024\u002F07\u002F19\" data-image-width=\"2384\" data-image-height=\"1257\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ETalented IT professionals are in high demand and are \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fthe-top-ten-highest-paid-tech-skills-can-make-you-lots-of-money-heres-how-much\u002F\"\u003Ewell-rewarded for their expertise\u003C\u002Fa\u003E. With businesses keen to exploit emerging technologies like \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-heres-everything-you-need-to-know-about-artificial-intelligence\u002F\"\u003Eartificial intelligence\u003C\u002Fa\u003E (AI) and machine learning, the \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F66-of-leaders-wouldnt-hire-someone-without-ai-skills-report-finds\u002F\"\u003Edemand for talented tech staff\u003C\u002Fa\u003E will continue to increase.\u003C\u002Fp\u003E\u003Cp\u003EBut if you want to snare one of the best jobs, how can you stand out from other people? We asked four business leaders to provide their best-practice tips for professionals who want to look like the ideal candidate.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fthe-top-ten-highest-paid-tech-skills-can-make-you-lots-of-money-heres-how-much\u002F\"\u003EThe top ten highest-paid tech skills can make you a lot of money - here's how much\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Ch2\u003E1. Be open to learning new skills\u003C\u002Fh2\u003E\u003Cp\u003ESasha Jory, CIO at insurance firm Hastings Direct, said she always hires for energy and the best young professionals are hungry to learn new things.\u003C\u002Fp\u003E\u003Cp\u003E\"They have passion,\" she said. \"Graduates who are joining your business have already proven they're smart. But you can teach somebody anything if they've got passion, excitement, and the willingness to learn. So, I hire for personality and hunger.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EJory told ZDNET that the capability to gain new skills is important, as many young professionals enter the workplace with the wrong capabilities.\u003C\u002Fp\u003E\u003Cp\u003E\"They're coming into the industry, and they might have done three or four years in college, they've worked their socks off, and they arrive in the business and don't understand some of the new technologies,\" she said.\u003C\u002Fp\u003E\u003Cp\u003E\"They don't know how things work. They've never worked in a scrum team or used Agile practices, and the IT workplace is a massive shock.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Fcoworker-conflict-5-ways-to-deal-with-a-difficult-colleague\u002F\"\u003ECoworker conflict? 5 ways to deal with a difficult colleague\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThe good news is that people with the right attitude will quickly settle in.\u003C\u002Fp\u003E\u003Cp\u003E\"Within six months, they will have learned the technology, learned how to work, and they will have learned how to work in an Agile environment,\" said Jory. \"I don't think college is necessarily equipping young people to cope with working life and the fast pace of technology change.\"\u003C\u002Fp\u003E\u003Ch2\u003E2. Show you can communicate effectively\u003C\u002Fh2\u003E\u003Cp\u003EAmbrose Earle, CIO at food service distributor Southwest Traders, said technical skills are far from the most important characteristic for potential employees.\u003C\u002Fp\u003E\u003Cp\u003ERather than developing IT solutions in-house, the company sources off-the-shelf solutions to well-identified business challenges. \"We're taking stuff off the shelf or working with partners that maintain the solution,\" he said.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002Ffive-ways-to-get-the-best-from-people-at-work\u002F\"\u003E5 ways to get the best from people, according to business leaders\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EEarle told ZDNET the disparate work of the modern IT profession means an ability to interact with non-technical staff is a must-have skill.\u003C\u002Fp\u003E\u003Cp\u003E\"The main thing is, 'Can you understand the business and work with them? And then can you implement and help them adopt the technology?' And that work involves a lot of change management and communication rather than technology.\"\u003C\u002Fp\u003E\u003Cp\u003EEarle said successful IT professionals acclimatize quickly to their new work environment.\u003C\u002Fp\u003E\u003Cp\u003E\"A lot of it comes down to culture,\" he said. \"If you don't fit in with the culture, you're an energy-drainer. The tenure of our associates is high, and they have a lot of experience. You've got to fit in with the culture to understand their problems. They have to trust you enough to share their problem, and then you need the technical skills to go and solve it.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F66-of-leaders-wouldnt-hire-someone-without-ai-skills-report-finds\u002F\"\u003E66% of leaders wouldn't hire someone without AI skills, report finds\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EEarle said the best IT professionals communicate potential solutions in an easy-to-understand manner. \u003C\u002Fp\u003E\u003Cp\u003E\"I think if you lead with technology, there's a chance you're going to alienate business people. You won't be on the same page. You won't be talking the same language, and you'll have a less-than-optimal solution.\"\u003C\u002Fp\u003E\u003Ch2\u003E3. Demonstrate strong technical aptitude\u003C\u002Fh2\u003E\u003Cp\u003EJon Grainger, CTO of legal firm DWF, said it's important to recognize that the best up-and-coming professionals possess a blend of hard and soft skills.\u003C\u002Fp\u003E\u003Cp\u003EMost organizations look for core capabilities that suit their strategic objectives, whether moving to the cloud, developing programs, or embracing AI.\u003C\u002Fp\u003E\u003Cp\u003EGrainger told ZDNET it's common for business leaders to say they recruit for attitude. But he referred to a LinkedIn post he'd seen about the importance of soft skills over hard skills, where someone responded, \"But what if they can't fly the helicopter?\"\u003C\u002Fp\u003E\u003Cp\u003E\"At that early part of your career, aptitude is so important,\" he said. \"Anyone who can get their head around data will probably have a good set of transferable skills. Analytical thinking is important, too.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-build-a-great-network-according-to-business-leaders\u002F\"\u003E5 ways to build a great network, according to business leaders\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EGrainger said technical aptitude doesn't have to mean a top qualification in a course from a well-regarded college.\u003C\u002Fp\u003E\u003Cp\u003E\"It's important to have demonstrated some academic progress, but that doesn't always mean graduating with a college degree. There's a lot of people now talking more about apprenticeships.\"\u003C\u002Fp\u003E\u003Cp\u003EThe crucial thing, said Grainger, is for young professionals to think very carefully about the skills they develop and the people they work with as they take their first steps into the world of work.\u003C\u002Fp\u003E\u003Cp\u003E\"I would take that responsibility extremely seriously because I know from my experience that you have no idea how much direction those first few jobs are setting for your later career.\"\u003C\u002Fp\u003E\u003Ch2\u003E4. Display a flexible attitude\u003C\u002Fh2\u003E\u003Cp\u003EMiguel Morgado, senior product owner for the Performance Hub at satellite operator Eutelsat Group, said he's more interested in passion and commitment than technical aptitude.\u003C\u002Fp\u003E\u003Cp\u003E\"I want to know why they want the job,\" he said. \"You sometimes see people who come to the workplace from college and don't know what they want. I want people who have a passion and want to learn the skills for the job quickly.\"\u003C\u002Fp\u003E\u003Cp\u003EAs well as a commitment to the role, Morgado said it's important for professionals to be engaged with the rest of the team.\u003C\u002Fp\u003E\u003Cp\u003E\"You could have someone passionate and committed to the role, but who will not integrate with the wider team, and then they will feel isolated,\" he said. \"If you just focus on one skill, you can get locked into areas where you're unhappy.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fbusiness-management\u002Foverwhelmed-6-ways-to-stop-small-stresses-at-work-from-becoming-big-problems\u002F\"\u003EOverwhelmed? 6 ways to stop small stresses at work from becoming big problems\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThat unhappiness isn't just a problem for the individual. Unhappy staff are much more likely to move on -- and that gap can create problems for the business.\u003C\u002Fp\u003E\u003Cp\u003EMorgado told ZDNET he avoids some of these challenges by ensuring new joiners are not given a set role during their first six months.\u003C\u002Fp\u003E\u003Cp\u003E\"They could be more comfortable as a data scientist or data engineer, or better on the sales side of the business. They might want to go into project management, be a scrum master, or a team leader. But they can decide where they want to go.\"\u003C\u002Fp\u003E\u003Cp\u003EMost crucially, Morgado said he enjoys taking on interns and apprentices. There are lots of opportunities for the right candidates. \"I like to work with young people,\" he said. \"They have bright minds, and they're open and fresh.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-07-21 08:00:00",timezone:"UTC",updated:c,published:c},description:"Companies aren't just looking for people with strong tech aptitude. Attitude matters, too, say business leaders.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"4a059473-4f91-435d-a95a-bf44db60427c",image:{id:"5bc37757-ddb5-4bd0-b656-6cf12f2a5cee",filename:"youngpro5gettyimages-1332104710.jpg",dateCreated:{created:c,date:"2024-07-19 20:02:32",timezone:"UTC",updated:c,published:c},alt:"youngpro5gettyimages-1332104710",credits:"Kobus Louw\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F07\u002F19\u002F5bc37757-ddb5-4bd0-b656-6cf12f2a5cee\u002Fyoungpro5gettyimages-1332104710.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2384,height:1257,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Executive",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"want-to-be-an-it-pro-here-are-4-ways-to-look-like-a-great-job-candidate",startYear:c,summary:b,title:"Want to be an IT pro? Here are 4 ways to look like a great job candidate",topic:{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"57b89c3b-5b67-4357-bd53-58c9f516a044",slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"863fe219-de4d-4c2d-9e95-55e19301075a",slug:"education",name:"Education",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"9841d7c0-1be2-42d4-963b-3d0c080290bc",slug:"tech",name:"Tech",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"ec2ad210-aa67-4b39-a497-bc4016ed1511\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Userba011d64_201\u002FGetty Images\" data-image-alt-text=\"genai77gettyimages-1628553826\" data-image-filename=\"genai77gettyimages-1628553826.jpg\" data-image-date-created=\"2024\u002F07\u002F15\" data-image-width=\"2121\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EEmerging technologies promise big benefits on paper that can be tough to realize in practice. Research from the Capgemini Research Institute suggests the adoption of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-generative-ai-and-why-is-it-so-popular-heres-everything-you-need-to-know\u002F\" target=\"_blank\"\u003Egenerative artificial intelligence\u003C\u002Fa\u003E (GenAI) is still at an early stage, with \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftime-for-businesses-to-move-past-generative-ai-hype-and-find-real-value\u002F\"\u003Enine in 10 organizations\u003C\u002Fa\u003E yet to scale these nascent projects.\u003C\u002Fp\u003E\u003Cp\u003EHowever, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-ways-cios-can-manage-the-business-demand-for-generative-ai\u002F\"\u003Eboards exert increasing pressure on CIOs\u003C\u002Fa\u003E and their teams to gain a competitive advantage from innovation. So, what is the key thing business leaders have learned about AI so far? Four business leaders share their tips.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftime-for-businesses-to-move-past-generative-ai-hype-and-find-real-value\u002F\"\u003ETime for businesses to move past generative AI hype and find real value\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Ch2\u003E1. Ensure you keep a human in the loop\u003C\u002Fh2\u003E\u003Cp\u003EMiguel Morgado, senior product owner for the Performance Hub at Eutelsat Group, said his firm's use of AI and machine learning is related to outage predictions and root-cause analysis, such as the effect of weather on a satellite dish. \u003C\u002Fp\u003E\u003Cp\u003EThese explorations into emerging technology show the importance of high-quality information.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\"We do lots of tests with real data,\" he said. \"And validating the models is very important. Because if you don't have an accurate model and then use it, it will be a case of 'garbage in, garbage out'. It's important to have a good data set.\" \u003C\u002Fp\u003E\u003Cp\u003EMorgado said his business is lucky -- the satellite company collects billions of rows of data daily for various use cases. However, the firm ensures this information is applied safely and effectively.\u003C\u002Fp\u003E\u003Cp\u003E\"We still need to test models and the results over and over again until we validate the approach,\" he said. \"The results won't be perfect -- there will always be a degree of imperfection. But it is an indication.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhens-the-right-time-to-invest-in-ai-4-ways-to-help-you-decide\u002F\"\u003EWhen's the right time to invest in AI? 4 ways to help you decide\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EMorgado told ZDNET that other companies should ensure a skilled expert stays in the loop and communicates the significance of outputs to business colleagues.\u003C\u002Fp\u003E\u003Cp\u003E\"Then you can get that person to say these results indicate a particular value or could potentially be taken as guidance,\" he said. \"So, it's always, in the end, the user who decides if they trust the AI or not. My advice to other people is to ensure there is always a human element to your AI results.\"\u003C\u002Fp\u003E\u003Ch2\u003E2. Get senior buy-in for organizational change\u003C\u002Fh2\u003E\u003Cp\u003EUlf Holmström, lead data scientist at Scania Group, said his company is exploring how it might use AI for internal support processes. \u003C\u002Fp\u003E\u003Cp\u003EThe company is investigating how to make the most of \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"ab236813-dfdc-4747-bad3-c28cbf200d2e\" data-raw-url=\"https:\u002F\u002Faws.amazon.com\u002Fbedrock\u002F\" data-link-shortcode-text=\"Amazon Bedrock\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E and is keen to explore how it can use some of Snowflake's tools, including \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"39d05b67-e1af-499d-903b-493fe99530d6\" data-raw-url=\"https:\u002F\u002Fwww.snowflake.com\u002Fen\u002Fdata-cloud\u002Fcortex\u002F\" data-link-shortcode-text=\"Cortex AI\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E.\u003C\u002Fp\u003E\u003Cp\u003ELike \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthree-ways-to-create-the-right-data-culture-in-your-business\u002F\"\u003Eother business leaders\u003C\u002Fa\u003E, Holmström pointed to the importance of underlying data and technology concerns. \u003C\u002Fp\u003E\u003Cp\u003E\"Call it whatever you want to call it, but you need to have trust in data and infrastructure and governance, otherwise you can never scale, and you'll only do proof of concepts. And like other organizations, we need to put stuff into production.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fagile-development-can-unlock-the-power-of-generative-ai-heres-how\u002F\"\u003EAgile development can unlock the power of generative AI - here's how\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EHolmström told ZDNET the good news is the implementation of technology seems to get easier all the time. Access to technical knowledge has been democratized through technologies like the cloud and generative AI.\u003C\u002Fp\u003E\u003Cp\u003EHowever, Holmström said new processes must be introduced for users to make the most of emerging technologies.\u003C\u002Fp\u003E\u003Cp\u003E\"If we're going to implement AI in production, that comes with implications -- and one of the big implications is that we need to change our way of working. It means new business processes and a new type of organization,\" he said.\u003C\u002Fp\u003E\u003Cp\u003E\"We need to have new skills and we need to change our way of working. That shift is difficult in all organizations, especially in legacy enterprises. But without that transformation, AI will never fly.\"\u003C\u002Fp\u003E\u003Cp\u003EHolmström said senior executives must drive the move to this new way of working. \"Top management commitment is crucial,\" he said. \"You can never do an AI transformation bottom-up. It must come top-down.\"\u003C\u002Fp\u003E\u003Ch2\u003E3. Remember the existence of real-world biases\u003C\u002Fh2\u003E\u003Cp\u003EAnastasiia Stefanska, data analyst for analytics and AI at holiday firm TUI, said it's important to think about how we can turn the huge quantities of data we collect into high-quality information -- and that task requires a recognition of human biases.\u003C\u002Fp\u003E\u003Cp\u003ELike other professionals, Stefanska recognized that ensuring your organization has high-quality data is a prerequisite to any successful AI project.\u003C\u002Fp\u003E\u003Cp\u003EHowever, it's not the only key issue -- smart professionals will ally a focus on data-quality concerns with a consideration of real-world biases.\u003C\u002Fp\u003E\u003Cp\u003E\"AI is a simplified reflection of the real-world reality in which we live,\" she said. \"On one hand, driving AI adoption with data quality in mind is paramount. However, a critical eye on the status quo of the real world can allow us to go beyond data quality. We can think in the direction of having an opportunity to solve the biases that are deeply embedded in the real world.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F4-ways-to-help-your-organization-overcome-ai-inertia\u002F\"\u003E4 ways to help your organization overcome AI inertia\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EStefanska told ZDNET how TUI uses the Snowflake platform to consolidate enterprise information and create a digital platform for data-led change.\u003C\u002Fp\u003E\u003Cp\u003EAs part of this work, Stefanska and her colleagues watch how data is used and exploited.\u003C\u002Fp\u003E\u003Cp\u003E\"That's why we say at TUI that the human eye is important. We acknowledge that the biases are there in the real world around us,\" she said.\u003C\u002Fp\u003E\u003Cp\u003E\"My main message would be, 'Yes, data quality is important, but have a holistic view on whether you have a chance to convert a quantity of the existing data into something with a new quality.'\"\u003C\u002Fp\u003E\u003Ch2\u003E4. Use AI when it's right for your business\u003C\u002Fh2\u003E\u003Cp\u003ERichard Wazacz, CEO of foreign exchange specialist Travelex, advised other professionals not to walk before they can run. He recognized there's huge hype about AI. However, the fear of being left behind must not color professionals' judgments.\u003C\u002Fp\u003E\u003Cp\u003E\"At the moment, we're not going to be early adopters of AI,\" he said. \"But we will use AI when the case study for how it's helped others has been proven.\"\u003C\u002Fp\u003E\u003Cp\u003EWazacz told ZDNET that his extensive business experiences, including as director at Octopus Energy, helped him develop a strong awareness of the times when emerging technology can play a key role.\u003C\u002Fp\u003E\u003Cp\u003E\"I worked at Octopus and they've successfully used AI to help improve customer services,\" he said. \"A lot of customer questions are answered through AI. Do I think there's an option for us to do that now? Yeah, and because they've proven it can be done, it's less of a risk.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdo-ai-tools-make-it-easier-to-start-a-new-business-5-factors-to-consider\u002F\" target=\"_blank\"\u003EDo AI tools make it easier to start a new business? 5 factors to consider\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EWazacz said his approach at Travelex is to draw on consultancy expertise from \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"63e56632-9ce1-4f58-be40-72bde083befa\" data-raw-url=\"https:\u002F\u002Fwww.mesh.ai\u002F\" data-link-shortcode-text=\"Mesh-AI\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003Eto ensure digital investment is directed to the right places.\u003C\u002Fp\u003E\u003Cp\u003EMesh-AI has helped Travelex establish a cloud-based data platform, with an initial focus on real-time reporting. The company will move into other emerging areas when the time is right.\u003C\u002Fp\u003E\u003Cp\u003E\"I'm being very narrow in the scope,\" said Wazacz. \"So, at the moment, that's what Mesh-AI is working on. They're excited about what they're doing. They're taking the approach of, 'We'll prove that we can make our customers self-sufficient because we'll win more business.' And that's what I feel like they're doing.\" \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-07-15 19:44:02",timezone:"UTC",updated:c,published:c},description:"How can organizations gain a competitive advantage from emerging technologies like GenAI and machine learning? Four business leaders share what they've learned.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"37324775-d5bc-490f-a2c4-219308d1a0ab",image:{id:"ec2ad210-aa67-4b39-a497-bc4016ed1511",filename:"genai77gettyimages-1628553826.jpg",dateCreated:{created:c,date:"2024-07-15 19:33:40",timezone:"UTC",updated:c,published:c},alt:"genai77gettyimages-1628553826",credits:"Userba011d64_201\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F07\u002F15\u002Fec2ad210-aa67-4b39-a497-bc4016ed1511\u002Fgenai77gettyimages-1628553826.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2121,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"how-your-business-can-best-exploit-ai-tell-your-board-these-4-things",startYear:c,summary:b,title:"How your business can best exploit AI: Tell your board these 4 things",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"57b89c3b-5b67-4357-bd53-58c9f516a044",slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"959fd179-8245-11e3-b21f-14feb5ca9861",username:"joemckendrick",profileUrl:c,email:c,firstName:"Joe",lastName:"McKendrick",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"aadf959a-c685-4b4b-b144-e92dc3ac4cae",filename:"joe-mckendrick.jpg",dateCreated:{created:c,date:"2020-01-11 16:46:27",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F01\u002F11\u002Faadf959a-c685-4b4b-b144-e92dc3ac4cae\u002Fjoe-mckendrick.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. As an independent analyst, he has authored numerous research reports in partnership with Forbes Insights, IDC, and Unisphere Research, a division of Information Today, Inc. Joe speaks frequently on cloud, data, and enterprise computing topics at industry events and Webcasts. He is co-author, along with 16 leading industry leaders and thinkers, of the SOA Manifesto, which outlines the values and guiding principles of service orientation. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields. He is a graduate of Temple University.",profile:c,title:"Contributing Writer",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"b8088232-5a6e-43bc-abc7-5c179fef5d78\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Goodboy Picture Company\u002FGetty Images\" data-image-alt-text=\"immersion-gettyimages-157643082\" data-image-filename=\"immersion-gettyimages-157643082.jpg\" data-image-date-created=\"2024\u002F06\u002F07\" data-image-width=\"2121\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ELeading a technology team these days -- whether you're a chief information officer, chief innovation officer, or other IT manager -- is no longer a matter of corralling programmers and administrators into a common purpose. Now, CIOs and other tech leaders need to corral the rest of the business into their orbits as well. The question is: Are IT teams still too entangled in managing infrastructure, applications, and related security issues to lead their businesses down new paths?  \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F5-ways-to-prepare-for-the-impact-of-generative-ai-on-the-it-profession\u002F\"\u003E5 ways to prepare for the impact of generative AI on the IT profession\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ETechnology leaders such as CIOs are increasingly tasked with running the business and moving it forward, a recent Deloitte \u003Ca href=\"https:\u002F\u002Fwww.prnewswire.com\u002Fnews-releases\u002Fcio-perspectives-new-deloitte-survey-unveils-technology-leaders-current-priorities-performance-and-competencies-302162591.html?tc=eml_cleartime\" target=\"_blank\"\u003Esurvey\u003C\u002Fa\u003E of 211 CIOs confirms. Close to half of the respondents, 46%, report their greatest priority this year is shaping, aligning, and delivering a unified tech strategy and vision. \u003C\u002Fp\u003E\u003Cp\u003EIn addition, they have high visibility, and many roles beyond the CIO are now involved. Nearly two-thirds (63%) say they report directly to the CEO. Transformation and innovation also topped to-do lists of tech heads, at 59%. A majority of tech leaders, 54%, consider themselves to be change agents. Currently, 83% of organizations have either a CIO or chief digital information officer, 52% have a chief technology officer, 31% have a chief information security officer, 30% have a chief data analytics officer, and 22% have a chief technology innovation officer.  \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EMoving into these technology leadership roles means \"not only have a firm grasp of the tech landscape and the capabilities available, but they are becoming fully immersed in the business and market trends, \u003Ca href=\"https:\u002F\u002Fwww2.deloitte.com\u002Fus\u002Fen\u002Fprofiles\u002Fanjali-shaikh.html\" target=\"_blank\"\u003EAnjali Shaikh\u003C\u002Fa\u003E, managing director and CIO program experience director at Deloitte Consulting, told ZDNET. \"This ability to be 'bilingual' puts tech leaders at a clear advantage within the business because they can translate the complexities of technology and clearly communicate the value it can bring and the problems it can solve.\"  \u003C\u002Fp\u003E\u003Cp\u003EHere are what CIOs and tech leaders are focusing on this year:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003EStaying ahead of emerging technologies and solutions (such as AI\u002Fgenerative AI, Quantum, AR\u002FVR).\u003C\u002Fli\u003E\u003Cli\u003EEmbracing the full potential of data, analytics, AI, and machine learning.\u003C\u002Fli\u003E\u003Cli\u003EMitigating cyber risks and preventing cyber incidents and attacks.\u003C\u002Fli\u003E\u003Cli\u003EOrganizing, managing, and rationalizing technology strategy inside the organization.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fready-to-upskill-look-to-the-edge-where-its-not-all-about-ai\u002F\"\u003EReady to upskill? Look to the edge (where it's not all about AI)\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"There is no denying the pervasiveness of AI, both culturally and within businesses, and it will certainly bring change,\" \u003Ca href=\"https:\u002F\u002Fwww2.deloitte.com\u002Fus\u002Fen\u002Fprofiles\u002Flou-dilorenzo.html\" target=\"_blank\"\u003ELou DiLorenzo Jr.\u003C\u002Fa\u003E, principal and national CIO program leader for Deloitte, told ZDNET. CIOs and tech leaders across the board \"are working to understand how to make a positive and valuable impact and are helping educate those within the enterprise about AI and other technologies so they too can have a full understanding of their value and potential.\"   \u003C\u002Fp\u003E\u003Cp\u003EStill, AI is but one part of a technology leader's job. \u003C\u002Fp\u003E\u003Cp\u003E\"Embracing AI, machine learning, and analytics has ranked second only to a focus on staying ahead of emerging technologies,\" DiLorenzo said. \"Keeping up with the rapid clip of change in tech is certainly a challenge for tech leaders, especially since they may be learning about the new technologies, identifying opportunities within the organization based on needs and priorities, and communicating value to the business almost simultaneously.\"\u003C\u002Fp\u003E\u003Cp\u003EThere's a lot of basic technology work on the ground that still has to be done. Only one-third of technology leaders grade their organizations as \"leading edge\" in talent management, optimizing IT strategy, and sustainable IT.    \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbank-cio-we-dont-need-ai-pros-we-need-critical-thinkers-to-challenge-ai\u002F\"\u003EBank CIO: We don't need AI whizzes, we need critical thinkers to challenge AI\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EWhen asked to rank the defining characteristics of a leading CIO, respondents were split between the conventional (those viewed by themselves and others as running IT) and contemporary (those embracing the opportunity and reinventing the CIO role), saying the traditional, more IT-centric qualities are just as important as the strategic and more customer-focused ones.   \u003C\u002Fp\u003E\u003Cp\u003EWhile aligning tech vision and strategy with the business has been the role of CIOs and technology leaders for some time, the scope of their duties now extends deeper into the business itself. \u003C\u002Fp\u003E\u003Cp\u003E\"Establishing and managing a tech vision isn't enough,\" said DiLorenzo. \"Today's CIOs need to own all the various technology uses across their organizations and ensure they're actively coordinating and orchestrating their fellow tech leaders -- as well as their business peers -- to co-create a vision and tech strategy that aligns with, and furthers, the overall enterprise strategy.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-a-chief-ai-officer-and-how-do-you-become-one\u002F\"\u003EWhat is a Chief AI Officer, and how do you become one?\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EGetting to a leadership position also requires immersing oneself in the business, Shaikh advised. \"Business acumen, which includes understanding various business functions and industry dynamics, can be cultivated by spending time in business units,\" she said. \"This understanding is crucial for strategic thinking, to help identify opportunities where technology can impact goals.\"\u003C\u002Fp\u003E\u003Cp\u003EPart and parcel of any tech leadership position is excellent communication skills, Shaikh continued. \"Leading cross-functional projects that cut across departments and involve stakeholders from different roles can foster these skills. Collaboration and relationship-building across departments, vital for fostering partnerships, can be developed by leading cross-functional projects and building an external network of peers, advisors, and thought leaders.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-06-07 19:18:00",timezone:"UTC",updated:c,published:c},description:"Are IT teams still too entangled in managing infrastructure, applications, and security to lead their businesses down new paths? A survey takes the pulse of more than 200 CIOs.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"05187eab-1fac-4f10-8adb-879fe466e780",image:{id:"b8088232-5a6e-43bc-abc7-5c179fef5d78",filename:"immersion-gettyimages-157643082.jpg",dateCreated:{created:c,date:"2024-06-07 18:53:09",timezone:"UTC",updated:c,published:c},alt:"immersion-gettyimages-157643082",credits:"Goodboy Picture Company\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F06\u002F07\u002Fb8088232-5a6e-43bc-abc7-5c179fef5d78\u002Fimmersion-gettyimages-157643082.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2121,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Executive",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"to-lead-a-technology-team-immerse-yourself-in-the-business-first",startYear:c,summary:b,title:"To lead a technology team, immerse yourself in the business first",topic:{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"863fe219-de4d-4c2d-9e95-55e19301075a",slug:"education",name:"Education",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"959fd179-8245-11e3-b21f-14feb5ca9861",username:"joemckendrick",profileUrl:c,email:c,firstName:"Joe",lastName:"McKendrick",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"aadf959a-c685-4b4b-b144-e92dc3ac4cae",filename:"joe-mckendrick.jpg",dateCreated:{created:c,date:"2020-01-11 16:46:27",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F01\u002F11\u002Faadf959a-c685-4b4b-b144-e92dc3ac4cae\u002Fjoe-mckendrick.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. As an independent analyst, he has authored numerous research reports in partnership with Forbes Insights, IDC, and Unisphere Research, a division of Information Today, Inc. Joe speaks frequently on cloud, data, and enterprise computing topics at industry events and Webcasts. He is co-author, along with 16 leading industry leaders and thinkers, of the SOA Manifesto, which outlines the values and guiding principles of service orientation. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields. He is a graduate of Temple University.",profile:c,title:"Contributing Writer",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"a16866b3-c5c0-487d-9990-7085ebec5995\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"PM Images\u002FGetty Images\" data-image-alt-text=\"Hand pointing at pink circles going up\" data-image-filename=\"gettyimages-1752192068.jpg\" data-image-date-created=\"2024\u002F05\u002F14\" data-image-width=\"2120\" data-image-height=\"1415\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EWith so much focus on \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-heres-everything-you-need-to-know-about-artificial-intelligence\u002F\" target=\"_blank\"\u003Eartificial intelligence\u003C\u002Fa\u003E (AI), the question of who will lead AI at an executive level is becoming increasingly pertinent. Some of this responsibility is likely to be encapsulated by the rise of the chief AI officer (CAIO). Regardless of the title given to an AI leader, however, such individuals are needed to promote the responsible and productive use of the emerging technology. \u003C\u002Fp\u003E\u003Cp\u003ESo, is CAIO or AI leader a worthy career aspiration, and when you get there, how many toes will you step on? \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fagile-development-can-unlock-the-power-of-generative-ai-heres-how\u002F\" target=\"_blank\"\u003EAgile development can unlock the power of generative AI - here's how\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EResearch suggests a consensus that CAIO is a worthy role -- 98% of 700 IT executives in a new \u003Ca href=\"https:\u002F\u002Fwww.ironmountain.com\u002Fresources\u002Fwhitepapers\u002Fc\u002Fcapitalizing-on-generative-artificial-intelligence-the-role-of-a-chief-ai-officer\" target=\"_blank\"\u003Esurvey\u003C\u002Fa\u003E released by Iron Mountain believe a CAIO can accelerate generative AI adoption. Around a third (32%) of organizations currently have a CAIO on board, which is expected to grow to 94% over time.\u003C\u002Fp\u003E\u003Cp\u003EThe research recognizes that the wide availability of \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-generative-ai-and-why-is-it-so-popular-heres-everything-you-need-to-know\u002F\" target=\"_blank\"\u003Egenerative AI tools\u003C\u002Fa\u003E has created a form of shadow AI: \"End users wield AI without the education, guidance, discipline, and control data scientists and other experts have long brought to the AI value versus risk equation,\" according to co-authors Debra Slapak and Jill Shoup, both with Iron Mountain.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ELeading AI efforts doesn't necessarily mean having the title of CAIO. It's essentially \"a functional role, not a title role,\" \u003Ca href=\"https:\u002F\u002Fwww.constellationr.com\u002Fusers\u002Fandy-thurai\" target=\"_blank\"\u003EAndy Thurai\u003C\u002Fa\u003E, principal analyst with Constellation Research, told ZDNet. \"Where the role is placed depends on the organization and the sponsor. It can be pretty much placed anywhere, even reporting to the CEO.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002F2024-is-the-year-of-generative-ai-implementation-and-optimization\u002F\"\u003E3 ways to accelerate generative AI implementation and optimization\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIt's likely that adjacent roles, such as \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-a-cio-the-chief-information-officer-role-explained\u002F\" target=\"_blank\"\u003Echief information officer\u003C\u002Fa\u003E, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-a-chief-digital-officer-everything-you-need-to-know-about-the-cdo\u002F\" target=\"_blank\"\u003Echief digital officer\u003C\u002Fa\u003E, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-a-chief-data-officer-everything-you-need-to-know-about-the-cdo-role\u002F\" target=\"_blank\"\u003Echief data office\u003C\u002Fa\u003Er, and chief analytics officer, will also be charged with seeing AI implementation through from start to finish. \u003C\u002Fp\u003E\u003Cp\u003EHowever, a CAIO role would have a broader reach, Thurai argued. \"They are spread across the organization horizontally. They deal with governance, security, compliance, legal, risk management, business, and line-of-business units that generally never get exposed to the other tech side.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgenerative-ai-is-the-technology-that-it-feels-most-pressure-to-exploit\u002F\"\u003EGenerative AI is the technology that IT feels most pressure to exploit\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EWhile leading AI inherently requires a deep understanding of emerging technology, potential CAIOs should have an even stronger foundation in the business. \"They don't have to be data scientists, which would probably work against the goals of this role,\" Thurai said. \"This role is \u003Cem\u003Enot \u003C\u002Fem\u003Ea technical role and shouldn't be.\"\u003C\u002Fp\u003E\u003Cp\u003EIdeally, the CAIO or AI leader will assume the following responsibilities:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cstrong\u003EManage expectations for AI\u003C\u002Fstrong\u003E - With democratized generative AI products, such as \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-chatgpt-and-why-does-it-matter-heres-everything-you-need-to-know\u002F\" target=\"_blank\"\u003EChatGPT\u003C\u002Fa\u003E, people assume \"AI is so easy that anyone can implement any solution in a matter of days, without realizing the liabilities and consequences [for] their organization,\" Thurai observed in a \u003Ca href=\"https:\u002F\u002Fwww.constellationr.com\u002Fblog-news\u002Fresearch-summary-urgent-case-chief-ai-officer-caio\" target=\"_blank\"\u003Ereport\u003C\u002Fa\u003E co-authored with R. Ray Wang of Constellation Research. \"A CAIO will balance the opportunities with the risks. For example, AI projects need standardized security, privacy, governance, auditing, legal, and risk management.\"\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EMake sure resource needs are orchestrated\u003C\u002Fstrong\u003E - The CAIO or AI leader needs to work across the organization, \"so that talent, training, and implementation capabilities are in place to accelerate generative AI adoption,\" Slapak and Shoup said.  \u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EMeasure impact with finance and operations teams\u003C\u002Fstrong\u003E - \"CAIOs must deliver quantifiable results. Leaders are expected to track ROI calculations, valuation of business graphs, and value exchange in data collectives,\" Thurai and Wang said. \u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EEnsure ethical and legal practices are followed\u003C\u002Fstrong\u003E - A CAIO or AI leader will help ensure \"the generative AI models used by their organization are reliable, fair, and transparent,\" Slapak and Shoup said. This focus also includes overseeing legal implications that stem from \"uncertainties regarding copyright and ownership of content created by generative AI.\"\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003EOrchestrate design, creation, testing, and deployment of AI with IT leaders\u003C\u002Fstrong\u003E - \"From AI strategy and model design to technology-vendor and services-provider selection, CAIOs will work closely with their technology counterparts to determine the short, medium, and long-term strategy,\" Thurai and Wang said.\u003C\u002Fli\u003E\u003C\u002Ful\u003E\u003Cp\u003EGiven the frantic pace of AI adoption in businesses, it's time for managers and professionals to step up and ensure emerging technologies deliver value for the money spent. AI leaders will also need to ensure hasty implementations of AI do not take their businesses down an erroneous or even dangerous path.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2024-05-15 10:47:00",timezone:"UTC",updated:c,published:c},description:"Research suggests more businesses are appointing AI leaders. Here are the roles and responsibilities you can expect to take on.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"536cc076-c2b4-4e95-aa0f-cc22da60a2ed",image:{id:"a16866b3-c5c0-487d-9990-7085ebec5995",filename:"gettyimages-1752192068.jpg",dateCreated:{created:c,date:"2024-05-14 20:49:04",timezone:"UTC",updated:c,published:c},alt:"Person pointing at pink circles going up",credits:"PM Images\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2024\u002F05\u002F14\u002Fa16866b3-c5c0-487d-9990-7085ebec5995\u002Fgettyimages-1752192068.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2120,height:1415,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"what-is-a-chief-ai-officer-and-how-do-you-become-one",startYear:c,summary:b,title:"What is a Chief AI Officer, and how do you become one?",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"926460b5-b4e9-464e-859e-278dd409a3a7",slug:"professional-development",name:"Professional Development",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"ff0b6c57-85eb-4e78-89b1-d888ede9c7aa\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Danai Jetawattana\u002FGetty Images\" data-image-alt-text=\"Business global network connection telecommunication.\" data-image-filename=\"gettyimages-1358543465.jpg\" data-image-date-created=\"2023\u002F11\u002F08\" data-image-crop=\"1980x1113+223+0\" data-image-width=\"2695\" data-image-height=\"1113\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIf your company isn't already implementing \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-ai-heres-everything-you-need-to-know-about-artificial-intelligence\u002F\" target=\"_blank\"\u003Eartificial intelligence\u003C\u002Fa\u003E (AI) technology, then it will be during the next few years. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-at-the-edge-exciting-times-ahead-for-5g-and-the-internet-of-things\u002F\"\u003EAI at the edge: Fast times ahead for 5G and the Internet of Things\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"b4a13508-d627-4355-b66e-c202b2e1f1be\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fb4a13508-d627-4355-b66e-c202b2e1f1be\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EFrom machine learning and analytics to bots and generative tools, AI is being embedded in technologies and businesses around the globe.\u003C\u002Fp\u003E\u003Cp\u003ESomeone senior in the organization will need to oversee these implementations. \u003C\u002Fp\u003E\u003Cp\u003ESo, what are the five essential characteristics that make up a \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fnew-role-emerges-for-software-leaders-overseeing-generative-ai\u002F\" target=\"_blank\"\u003Esuccessful AI leader\u003C\u002Fa\u003E? \u003C\u002Fp\u003E\u003Cp\u003EFive executives suggest the capabilities that will define the role.\u003C\u002Fp\u003E\u003Ch2\u003E1. Visionary\u003C\u002Fh2\u003E\u003Cp\u003EMukul Agrawal, director of technology at Vistaprint, says the great AI leaders of the future will not be your typical IT chiefs.\u003C\u002Fp\u003E\u003Cp\u003E\"These are going to be very different roles,\" he says. \"You'll have to think about things from a very deep perspective. Any director of AI will need to be more technical than a director of engineering.\" \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051361\" data-copy=\"ZDNET Tech Today\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EAgrawal says in a video interview with ZDNET that future AI leaders will also need to have a clear viewpoint on future directions.\u003C\u002Fp\u003E\u003Cp\u003E\"And not just one year, but five years or 10 years,\" he says. \"And they'll have to have expertise in these emerging areas as well.\" \u003C\u002Fp\u003E\u003Cp\u003EAgrawal says it's crucial to remember that AI technologies aren't built overnight. While the \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-chatgpt-and-why-does-it-matter-heres-everything-you-need-to-know\u002F\" target=\"_blank\"\u003Erise of ChatGPT\u003C\u002Fa\u003E and other generative AIs during the past year has been remarkable, their emergence was prefaced by many years of development and refinement. \u003C\u002Fp\u003E\u003Cp\u003E\"The journey takes time,\" he says. \"People will need to have patience and better long-term vision in these roles, and they will have to be more technical in nature than anything else.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fyour-ai-experiments-will-fail-if-you-dont-focus-on-this-special-ingredient\u002F\"\u003EYour AI experiments will fail if you don't focus on this special ingredient\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EHowever, Agrawal says the opportunities are considerable for senior professionals who have patience, an awareness of the total cost of ownership, and an eye on value-generating opportunities.\u003C\u002Fp\u003E\u003Cp\u003E\"People in these roles can be very successful,\" he says. \"You will have to be ahead of the curve in technology to be a director of AI.\"\u003C\u002Fp\u003E\u003Ch2\u003E2. Influencer\u003C\u002Fh2\u003E\u003Cp\u003ELily Haake, head of technology and digital executive search at recruiter Harvey Nash, also believes a technical grounding is important for successful AI chiefs.\u003C\u002Fp\u003E\u003Cp\u003E\"A successful AI leader will need to have a technical grounding that most of us just don't have,\" she says. \"They'll need to understand AI technologies, machine learning, computer vision, AI frameworks, and algorithms.\"\u003C\u002Fp\u003E\u003Cp\u003EHowever, Haake says technical aptitude must be allied to soft skills: \"Amazing commercial acumen, strategic ability, spotting opportunities, horizon scanning, and then leadership.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fsix-skills-you-need-to-become-an-ai-prompt-engineer\u002F\"\u003ESix skills you need to become an AI prompt engineer\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIn fact, she believes one leadership skill is going to be crucial: influence. \u003C\u002Fp\u003E\u003Cp\u003E\"This person is going to have to influence their peer group, right across every department,\" she says in a video conversation with ZDNET.\u003C\u002Fp\u003E\u003Cp\u003E\"Those soft skills and that ability to drive change -- without having direct line-management accountability -- is going to be important. It's quite a person we're describing because they're a techie, but with \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-be-a-better-manager-best-practices-every-leader-should-know\u002F\" target=\"_blank\"\u003Ephenomenal leadership skills\u003C\u002Fa\u003E.\"\u003C\u002Fp\u003E\u003Ch2\u003E3. Builder\u003C\u002Fh2\u003E\u003Cp\u003ENigel Richardson, SVP & CIO Europe at PepsiCo, says successful digital leaders today understand business operations and possess the leadership skills to inspire others across the organization. \u003C\u002Fp\u003E\u003Cp\u003EFuture AI leaders will need to understand what really drives competitive advantage -- and that's going to involve a blend of traditional and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fgenerative-ai-tops-gartners-top-25-emerging-technologies-list-for-2023\u002F\" target=\"_blank\"\u003Eemerging technologies\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003E\"Spending time getting to know all areas of their business end to end is critical,\" he says, replying to ZDNET via email. \u003C\u002Fp\u003E\u003Cp\u003E\"You'll need to think strategically about where the business is heading and look into the future -- whatever that may look like.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fleadership-alert-the-dust-will-never-settle-and-generative-ai-can-help\u002F\"\u003ELeadership alert: The dust will never settle and generative AI can help\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ERichardson says successful leaders will be the ones who continually build talent and find the balance between ground-breaking technologies that have tangible business impact, while retaining the core skills needed to run flawless day-to-day operations.\u003C\u002Fp\u003E\u003Cp\u003E\"To do so, we need to fully embrace modern technology and processes to increase the pace at which new capabilities are deployed. We're already making huge strides in this area,\" he says.\u003C\u002Fp\u003E\u003Cp\u003E\"From the widespread adoption of cloud and software as a service to rapidly embedding AI\u002FML into solutions, we are developing advanced capabilities at an incredible rate. Understanding how to build robust, secure, and scalable platforms on which all teams can build digital products will also be a key capability.\" \u003C\u002Fp\u003E\u003Ch2\u003E4. Connector\u003C\u002Fh2\u003E\u003Cp\u003EGreat ideas for digital innovation don't come just from the IT department. Lisa Diehl, director of consumer care at Freshpet, is considering how a generative AI tool like ChatGPT might be used to help bolster customer service.\u003C\u002Fp\u003E\u003Cp\u003E\"I'd like to be able to integrate some of what we're doing today to make things a little bit easier,\" she says to ZDNET in a one-to-one video interview.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-safety-and-bias-untangling-the-complex-chain-of-ai-training\u002F\"\u003EAI safety and bias: Untangling the complex chain of AI training\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"I know there's a lot of concern around IT and \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fai-gold-rush-makes-basic-data-security-hygiene-critical\u002F\" target=\"_blank\"\u003Esecurity issues\u003C\u002Fa\u003E. Everyone's understandably moving at a snail's pace on AI right now to make sure they think very carefully about how we might use it.\"\u003C\u002Fp\u003E\u003Cp\u003EDiehl is no stranger to AI-enabled applications. She's already using Emplifi's AI-powered \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fbest-ai-chatbot\u002F\" target=\"_blank\"\u003Echatbot technology\u003C\u002Fa\u003E to answer customer queries automatically and to allow employees to focus on high-priority consumer issues that need a human touch. \u003C\u002Fp\u003E\u003Cp\u003EShe says AI leadership success will rely on someone being able to connect the dots in terms of challenges and opportunities. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftwo-divergent-skills-that-matter-in-an-ai-world-math-and-business-development\u002F\"\u003ETwo divergent skills that matter in an AI world: Math and business development\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"We collect a lot of data around consumer care and the voice of the consumer,\" she says. \u003C\u002Fp\u003E\u003Cp\u003E\"That information goes down our innovation pipeline and over to our marketing teams. It's critical that the data we are collecting is making its way through our organization.\"\u003C\u002Fp\u003E\u003Ch2\u003E5. All-rounder\u003C\u002Fh2\u003E\u003Cp\u003ESasha Jory, CIO at insurance firm Hastings Direct, says the AI leader of the future will need a \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fnew-role-emerges-for-software-leaders-overseeing-generative-ai\u002F\" target=\"_blank\"\u003Ekitbag of skills\u003C\u002Fa\u003E. \u003C\u002Fp\u003E\u003Cp\u003E\"They'll need to be adaptable,\" she says. \"The business will require a person who has experience with customers, who understands the market, and who knows their work colleagues.\"\u003C\u002Fp\u003E\u003Cp\u003EJory, who spoke with ZDNET at the recent \u003Ca href=\"https:\u002F\u002Fwww.snowflake.com\u002Fevents\u002Fdata-cloud-world-tour-london\u002F\"\u003ELondon leg of Snowflake's Data Cloud World Tour\u003C\u002Fa\u003E, also points to the importance of understanding new risks and challenges in a fast-moving marketplace, and the ability to consider how these threats and opportunities related to work activities.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fnearly-10-of-people-ask-ai-chatbots-for-explicit-content-will-it-lead-llms-astray\u002F\"\u003ENearly 10% of people ask AI chatbots for explicit content. Will it lead LLMs astray?\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"They'll need to understand good behaviors and bad behaviors,\" she says. \"They'll need to understand that success in AI is such an important thing to be able to achieve. But they'll also need to recognize how bad AI could be bad for everybody; bad for business, bad for customers, bad for colleagues.\"\u003C\u002Fp\u003E\u003Cp\u003EJory says the upshot is the successful AI leader is going to require more skills than just an aptitude for emerging technologies: \"I think that would be somebody who's more of an all-rounder than somebody who's just a technologist.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c1c64b97-f918-4f5b-acae-43981f87d8e6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc1c64b97-f918-4f5b-acae-43981f87d8e6\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2023-11-08 20:19:00",timezone:"UTC",updated:c,published:c},description:"Here are the skills you'll need if you want to steer your organization's AI deployments in the right direction.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"edd83ce2-77ff-4bcf-8d04-c656c1b24fca",image:{id:"ff0b6c57-85eb-4e78-89b1-d888ede9c7aa",filename:"gettyimages-1358543465.jpg",dateCreated:{created:c,date:"2023-11-08 20:09:51",timezone:"UTC",updated:c,published:c},alt:"5leaders-gettyimages-1210785875",credits:"Pict Rider\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2023\u002F11\u002F08\u002Fff0b6c57-85eb-4e78-89b1-d888ede9c7aa\u002Fgettyimages-1358543465.jpg",cropGravity:o,crop:"1980x1113+247+0",typeName:"content_image",imageUrl:c,width:2695,height:1113,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Artificial Intelligence",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"5-essential-traits-that-tomorrows-ai-leader-must-have",startYear:c,summary:b,title:"5 essential traits that tomorrow's AI leader must have",topic:{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"57b89c3b-5b67-4357-bd53-58c9f516a044",slug:"business",name:"Business",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"9841d7c0-1be2-42d4-963b-3d0c080290bc",slug:"tech",name:"Tech",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"959fd179-8245-11e3-b21f-14feb5ca9861",username:"joemckendrick",profileUrl:c,email:c,firstName:"Joe",lastName:"McKendrick",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"aadf959a-c685-4b4b-b144-e92dc3ac4cae",filename:"joe-mckendrick.jpg",dateCreated:{created:c,date:"2020-01-11 16:46:27",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F01\u002F11\u002Faadf959a-c685-4b4b-b144-e92dc3ac4cae\u002Fjoe-mckendrick.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. As an independent analyst, he has authored numerous research reports in partnership with Forbes Insights, IDC, and Unisphere Research, a division of Information Today, Inc. Joe speaks frequently on cloud, data, and enterprise computing topics at industry events and Webcasts. He is co-author, along with 16 leading industry leaders and thinkers, of the SOA Manifesto, which outlines the values and guiding principles of service orientation. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields. He is a graduate of Temple University.",profile:c,title:"Contributing Writer",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"62ac94ed-45c5-4ce1-bdce-093843401034\" data-size=\"large\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"gremlin\u002FGetty Images\" data-image-alt-text=\"exec-vr-gettyimages-1367549726\" data-image-filename=\"exec-vr-gettyimages-1367549726.jpg\" data-image-date-created=\"2023\u002F09\u002F21\" data-image-width=\"2121\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EEvery company may be now a technology company, but it may only be a clever catchphrase. A recent \u003Ca href=\"https:\u002F\u002Fwww.accenture.com\u002Fus-en\u002Finsights\u002Fstrategy\u002Fstrategy-pace-technology\" target=\"_blank\"\u003Esurvey\u003C\u002Fa\u003E out of Accenture finds only 21% of companies have advanced their strategy development to \"integrate technology in a meaningful way.\"\u003C\u002Fp\u003E\u003Cp\u003EThe problem is business executives may be able to use laptops and mobile phones, but that's where \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002F5-ways-to-boost-your-skills-and-increase-your-career-opportunities\u002F\" target=\"_blank\"\u003Etheir grasp of technology trails\u003C\u002Fa\u003E off. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fone-in-four-tech-professionals-are-ready-to-leave-their-jobs-survey-reveals\u002F\"\u003EOne in four tech professionals are ready to leave their jobs\u003C\u002Fa\u003E \u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003E\"The stumbling block may be the way you and your leadership team think -- or limit your thinking -- about technology,\" the Accenture authors relate. \"You expect your executive team to demonstrate a comprehensive understanding of your products and customers, your business model, and your balance sheet. There should be a similar expectation that those same executives have an equally fluent understanding of technology and its potential for your business. Yet that's not the case at many companies.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"newsletter\" data-id=\"2051358\" data-copy=\"ZDNET Innovation Weekly\" data-image=\"{"id":null,"alt":null}\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIn some organizations, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002F5-ways-to-boost-your-skills-and-increase-your-career-opportunities\u002F\" target=\"_blank\"\u003Etech-savvy goes all the way to the top\u003C\u002Fa\u003E, other industry experts observe. At JPMorgan Chase, for instance, the bank's CEO, Jamie Dimon, demonstrated an intimate understanding of technology in its annual report. \"He talks about the journey to the cloud, about how difficult it is, and how many applications they have to refactor,\" observes \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fgursteif\u002F\" target=\"_blank\"\u003EGur Steif\u003C\u002Fa\u003E, president of digital business automation at BMC Software. \u003C\u002Fp\u003E\u003Cp\u003E\"What struck me isn't the fact that he has 4,000 applications, or that it's easy or difficult, or any of that,\" Steif continues. \"The thing that struck me is that five years ago, you wouldn't have the CEO of a bank talking about refactoring applications. Now we have the CEO of a bank talking about how many applications they have, and how they have to refactor them in order to take advantage of the cloud.\"  \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fwork-life\u002F5-ways-to-attract-top-tech-talent-according-to-these-business-leaders\u002F\"\u003E5 ways to attract top tech talent, according to these business leaders\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EIf you are fluent in technology, your role may soon expand \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Flow-code-and-no-code-meant-for-citizen-developers-but-embraced-by-it\u002F\" target=\"_blank\"\u003Ebeyond coding and development\u003C\u002Fa\u003E. Technology professionals need to become educators, providing executives with a crash course -- along with regular updates, of course -- in technology essentials. Here are some ways to educate upward.  \u003C\u002Fp\u003E\u003Ch2\u003E1. Present data on business success stories\u003C\u002Fh2\u003E\u003Cp\u003EThe Accenture authors identified \"tech-forward\" enterprises -- with business leaders who have a solid grasp of technology -- and found they tend to outperform their peers. \"Before and during the pandemic, these companies were 2.3X more likely to outperform peers in terms of revenue growth and return on invested capital.\" \u003C\u002Fp\u003E\u003Ch2\u003E2. Get receptive sponsors on board\u003C\u002Fh2\u003E\u003Cp\u003EIf you are not in the C-suite yet, you need a champion with access to his or her colleagues.   \u003C\u002Fp\u003E\u003Ch2\u003E3. Develop estimates of the impact of technologies \u003C\u002Fh2\u003E\u003Cp\u003ETechnologists in tech-forward companies \"have explicitly taken it on themselves to develop outlooks on the business potential of technology,\" the Accenture team notes. \u003C\u002Fp\u003E\u003Ch2\u003E4. Look to low-code, and preferably no-code, solutions\u003C\u002Fh2\u003E\u003Cp\u003EIt's imperative to make it as easy as possible for executives to leverage technology through self-service environments. It isn't their job to fuss with underlying technologies.\u003C\u002Fp\u003E\u003Ch2\u003E5. Executives don't have to know Python, but they need to be aware of what it can do \u003C\u002Fh2\u003E\u003Cp\u003E\"By doing so, they can speak with confidence about how nascent technologies, such as generative AI, relate to the company's current strategy and strategic alternatives,\" the Accenture team states.\u003C\u002Fp\u003E\u003Ch2\u003E6. Offer challenging workshops\u003C\u002Fh2\u003E\u003Cp\u003EDon't just conduct training sessions -- present tech pitch sessions. For example, technologists at tech-forward companies \"challenge executives' orthodoxies during recurring 'reinvention sessions,' to imagine a different future for the company.\" These technologists \"are prepared to be challenged and debate potential risks and mitigation -- much like a start-up pitch to a venture capital committee.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Feveryone-wants-responsible-ai-but-few-people-are-doing-anything-about-it\u002F\"\u003EEveryone wants responsible AI, but few people are doing anything about it\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EThere is plenty of concern about reskilling workers for the tech-driven, AI-infused economy ahead. But it's just as important to provide reskilling to executive leadership as well. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2023-09-21 14:44:43",timezone:"UTC",updated:c,published:c},description:"There is plenty of concern about reskilling workers for the tech-driven, AI-infused economy ahead. Executive leaders need training as well.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"7367a37f-0274-435f-a76b-eabdf7ab7582",image:{id:"62ac94ed-45c5-4ce1-bdce-093843401034",filename:"exec-vr-gettyimages-1367549726.jpg",dateCreated:{created:c,date:"2023-09-21 14:23:44",timezone:"UTC",updated:c,published:c},alt:"exec-vr-gettyimages-1367549726",credits:"gremlin\u002FGetty Images",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2023\u002F09\u002F21\u002F62ac94ed-45c5-4ce1-bdce-093843401034\u002Fexec-vr-gettyimages-1367549726.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2121,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Executive",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"executives-need-better-tech-skills-here-are-six-ways-to-educate-upward",startYear:c,summary:b,title:"Executives need better tech skills. Here are six ways to educate upward",topic:{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"3414bf30-82eb-4a6a-a561-f193482f1643",slug:"artificial-intelligence",name:"Artificial Intelligence",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"4bbd52b3-12fc-4183-9f2a-1274944fbf8d",slug:"digital-transformation",name:"Digital Transformation",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"863fe219-de4d-4c2d-9e95-55e19301075a",slug:"education",name:"Education",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"834d26eb-b459-4eee-b55f-df511d55806e\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: Getty Images\u002FiStockphoto\" data-image-alt-text=\"Tired Young Woman Leaning Head on Hands\" data-image-filename=\"istock-1040991478.jpg\" data-image-date-created=\"2020\u002F08\u002F17\" data-image-width=\"1254\" data-image-height=\"837\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIt's mid-afternoon and you've been working hard since early morning. You're already flagging and the next thing in your calendar is back-to-back Teams meetings. If this scenario sounds familiar, how can you find ways to beat the 3pm slump? Five experts give us their top tips.\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E1. Take a break to reset your mind\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003ESimon Liste, chief information technology officer at the Pension Protection Fund, says the right technique to combat the 3pm slump depends on the individual. However, everyone can benefit from having a break and taking 15 minutes away from the computer screen. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c20a9d86-5bb9-4729-97f3-299c0b1182e4\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc20a9d86-5bb9-4729-97f3-299c0b1182e4\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\"It's good to take a little bit of time to reflect,\" he says. \"Whether it's going for a walk or something to clear your mind, such as reading a book, it's good to reset because then you're switching on another aspect of your mind.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftech-jobs-are-changing-here-are-the-real-skills-youll-need-to-get-promoted\u002F\"\u003E\u003Cstrong\u003ETech jobs are changing. Here are the real skills you'll need to get promoted\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EListe says he enjoys having a workout in the morning, which helps to keep his mind fresh through the rest of the day. The key to success is to avoid overthinking and to avoid getting bogged down mentally.\u003C\u002Fp\u003E\u003Cp\u003E\"What you don't want is your mind to be running 100 miles per hour on one thing. It's not healthy to just sit in front of a screen for hours on end. Beating the slump is all about finding a mechanism that works for you,\" he says.\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E2. Avoid heavy transactional meetings\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003ELisa Heneghan, global chief digital officer at consultancy firm KPMG, says professionals must think very carefully about the types of meetings they have at different times of day.\u003C\u002Fp\u003E\u003Cp\u003E\"I think about what I call 'the rainbow of meetings' and the different experiences that you have. What you don't want at 3pm is your transactional meetings, where you've got to go through loads of administrative stuff.\"\u003C\u002Fp\u003E\u003Cp\u003EHeneghan says professionals should look for early afternoon meetings that inspire and motivate. Ideally those meetings will be in-person, but they can be made to work online too. Success is all about thinking creatively.\u003C\u002Fp\u003E\u003Cp\u003E\"Balance out your day, so that you've got a real opportunity to think and do some of the things that we do better when we're physically together,\" she says. \"If you're online, doing those kinds of meetings at that time gives you something where you're thinking a little bit more creatively; you're thinking about other things, the opportunities.\" \u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E3. Explore experimental ways of working\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EDanny Gonzalez, chief digital and innovation officer at London North Eastern Railway, says one of the things that can help professionals swerve a mid-afternoon slump is avoiding an over-reliance on video-conferencing technology. \u003C\u002Fp\u003E\u003Cp\u003ESomething that all professionals have learnt during the past two years is that participating in back-to-back video calls is physically and emotionally draining. Gonzalez says managers must make sure hybrid working doesn't simply mean being stuck in front of a screen.\u003C\u002Fp\u003E\u003Cp\u003E\"We as a team – and I think as an organization – are trying to make sure that there is a really good balance between using Teams, meeting physically and actually just providing headspace,\" he says.\u003C\u002Fp\u003E\u003Cp\u003EGonzalez's department is trying things like having days where there are no Teams meetings unless they're necessary. He says running these kinds of experiments is crucial to establishing the right kind of cadence for work.\u003C\u002Fp\u003E\u003Cp\u003E\"I think the risk is that if we just continue in the world that we were in a year ago, where it was literally people staring at a screen from 9am to 5.30pm, then people fatigue quite quickly. I also think it starts to affect a lot of people's mental wellbeing,\" he says. \u003C\u002Fp\u003E\u003Cp\u003E\"So, for us, it's trying to just make sure that there is a healthy balance in terms of the different ways that we are approaching work\u002Flife balance.\"\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E4. Meet inspiring people in-person\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003ENot every professional works all day every day at home. David Schwartz, VP of PepsiCo Labs, spends most of his time in the office or on the road: \"I love being in the office with startups, my staff and our leaders.\"\u003C\u002Fp\u003E\u003Cp\u003ESchwartz believes video calls are still not an effective replacement for the benefits that come from in-person conversations. One of the ways he keeps things bright and breezy if he's at home during the afternoon is to get entrepreneurs from startups to come over to a coffee shop near his house. He advises other professionals to think about similar tactics, too.\u003C\u002Fp\u003E\u003Cp\u003E\"During the afternoon slump, have that in-person coffee, or go out to the coffee shop and have those meetings,\" he says. \"Then have meetings in the fun areas that excite you. For me, that's about learning a new technology, because we're on a continuous journey of scouting. When I'm learning something new, the adrenaline starts pumping.\" \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fpepsico-is-working-with-startups-to-tap-new-sources-of-innovation-heres-how-it-does-it\u002F\"\u003E\u003Cstrong\u003EPepsiCo is working with startups to tap new sources of innovation. Here's how it does it\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003ELike other professionals, Schwartz says a personal break is good – 3pm is when his daughter comes home from school. Taking time out from work to play for a half an hour is an energy-booster: \"It gives purpose to work beyond the upsides it brings to the company. Having flexibility in your day brings benefits to the family.\"\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E5. Split up your working day\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EDaniel Smith, head of analytics at clothing brand PANGAIA, says he spends as much as 80% of his time in the office now – but when he's at home, he recognizes that working solidly on your own can mean you spend less time away from the desk. His coping strategy involves taking short breaks when he needs to.\u003C\u002Fp\u003E\u003Cp\u003E\"The best way to avoid the slump is to split your lunch time,\" he says. \"I go for a walk. You've got to step away for however long you need. If I have a 20-minute walk, then have lunch a bit later, then I don't get that slump.\" \u003C\u002Fp\u003E\u003Cp\u003ESmith says exercise is crucial to making sure your enthusiasm for work doesn't flag later in the day. \u003C\u002Fp\u003E\u003Cp\u003E\"I stop caffeine after lunch – if I drink after that time, I find I can't switch off late at night,\" he says. \"And when you have a break, you need to do something where you're standing up and moving. That's always been the case for me.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"07172adc-b697-4f22-a007-86d14c1e6259\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F07172adc-b697-4f22-a007-86d14c1e6259\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-11-29 11:05:16",timezone:"UTC",updated:c,published:c},description:"It's tough to keep your energy up mid-afternoon, especially if you've been stuck on a series of video calls.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"41fb3e0e-2c74-4ea8-902a-3a74903cbd2b",image:{id:"834d26eb-b459-4eee-b55f-df511d55806e",filename:"istock-1040991478.jpg",dateCreated:{created:c,date:"2020-08-17 09:47:19",timezone:"UTC",updated:c,published:c},alt:"Tired Young Woman Leaning Head on Hands",credits:"Getty Images\u002FiStockphoto",caption:"\u003Cp\u003ECloseup of sad young Asian woman at cafe leaning head on clasped hands and staring into vacancy. Tired freelancer feeling burnout. Stress and bad news concept\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2020\u002F08\u002F17\u002F834d26eb-b459-4eee-b55f-df511d55806e\u002Fistock-1040991478.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:1254,height:837,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"news",hubTopicPathString:"Innovation^Services & Software^Productivity",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"hybrid-working-tips-5-ways-to-beat-the-mid-afternoon-slump",startYear:c,summary:b,title:"Hybrid working tips: 5 ways to beat the mid-afternoon slump",topic:{id:"926c7fe3-bac7-46e3-b421-bf633d90ee73",slug:"productivity",name:"Productivity",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"926c7fe3-bac7-46e3-b421-bf633d90ee73",slug:"productivity",name:"Productivity",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"9a23272b-10d6-11e4-9732-00505685119a",username:"David Gewirtz",profileUrl:c,email:c,firstName:"David",lastName:"Gewirtz",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"de4475ef-be59-4858-beb8-6f7696c85945",filename:"david-gewirtz.jpg",dateCreated:{created:c,date:"2022-08-05 15:19:52",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F05\u002Fde4475ef-be59-4858-beb8-6f7696c85945\u002Fdavid-gewirtz.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"In addition to hosting the ZDNET Government and ZDNet DIY-IT blogs, David Gewirtz is an author, U.S. policy advisor, and computer scientist. He is featured in The History Channel special The President's Book of Secrets, is one of America's foremost cyber-security experts, and is a top expert on saving and creating jobs. He is also director of the U.S. Strategic Perspective Institute as well as the founder of ZATZ Publishing.\r\n\r\nDavid is a member of FBI InfraGard, the Cyberwarfare Advisor for the International Association for Counterterrorism & Security Professionals, a columnist for The Journal of Counterterrorism and Homeland Security, and has been a regular CNN contributor, and a guest commentator for the Nieman Watchdog of the Nieman Foundation for Journalism at Harvard University. He is the author of Where Have All the Emails Gone?, the definitive study of email in the White House, as well as How To Save Jobs and The Flexible Enterprise, the classic book that served as a foundation for today's agile business movement.",profile:c,title:"Senior Contributing Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"37b473bb-87ee-4487-af7c-1140d3051436\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"(Image: Getty Images\u002FiStockphoto)\" data-image-alt-text=\"turkey-head.gif\" data-image-filename=\"istock-1181395628.jpg\" data-image-date-created=\"2019\u002F11\u002F26\" data-image-width=\"2121\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIt's been more than a decade since I wrote the first edition of \"David's guide to surviving Thanksgiving\" as an article for my website. It dealt with the mix of dark meat turkey, Jedi family management skills, and a little tech. It was one of my most popular articles ever. \u003C\u002Fp\u003E\u003Cp\u003ESince then, I've evolved and refined the techniques each year and published it here on ZDNET\u003Cem\u003E.\u003C\u002Fem\u003E \u003C\u002Fp\u003E\u003Cp\u003EIn America, Thanksgiving means parades, football, families, and food. The last two, of course, are the challenge, and here's where my life-changing survival guide comes in.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:\u003C\u002Fstrong\u003E \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fhome-entertainment\u002Fwhy-i-chose-youtube-tv-over-the-other-live-tv-streaming-services\u002F\" target=\"_blank\"\u003E\u003Cstrong\u003EWhy I chose YouTube TV over the other live TV streaming services\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EIt took me well into my 30s to develop techniques that, when used together, never fail to make Thanksgiving enjoyable to me and those around me.\u003C\u002Fp\u003E\u003Ch2\u003E1. Understand that sharing air makes things weird\u003C\u002Fh2\u003E\u003Cp\u003EWe've just been through nearly three years of a global pandemic. Some people are living in a glorious, returned-to-normal post-pandemic world. For others, masks, isolation, and precautions are still very necessary. \u003C\u002Fp\u003E\u003Cp\u003EAnd all of that doesn't even consider the rise in flu and RSV cases we're seeing this year. Combined, \u003Ca href=\"https:\u002F\u002Ftoday.tamu.edu\u002F2022\u002F11\u002F18\u002Fcovid-19-rsv-and-the-flu-are-straining-health-care-systems\u002F\" target=\"_blank\"\u003ECovid, RSV, and the flu are straining some health care systems\u003C\u002Fa\u003E. And it's bound to get worse over the holidays.\u003C\u002Fp\u003E\u003Cp\u003EThis \u003Ca href=\"https:\u002F\u002Fcovid.cdc.gov\u002Fcovid-data-tracker\u002F#trends_weeklycases_7daydeathsper100k_00\" target=\"_blank\"\u003Echart from the CDC\u003C\u002Fa\u003E shows weekly cases (in blue) and deaths (in orange). Notice the two yellow zones. Those represent the month or so just after Thanksgiving and Christmas. See how the death rates jump? That's most likely because of the increase in exposure during the holidays, which resulted in deaths a few weeks later.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"134d8b21-6fe3-41e4-9604-d22253dd134a\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003EImage: CDC\u003C\u002Fp\u003E\" data-image-alt-text=\"us-state-trends\" data-image-filename=\"us-state-trends.jpg\" data-image-date-created=\"2022\u002F11\u002F20\" data-image-width=\"2640\" data-image-height=\"1144\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIf you have a Thanksgiving gathering, keep this in mind. If a family member needs to wear a mask, be kind and understanding. If you live somewhere warm, consider holding your event outdoors, to reduce the chance of flu, RSV or Covid from spreading much as it does indoors. \u003C\u002Fp\u003E\u003Cp\u003EBack in 2020, at the height of unvaccinated Covid, I wrote a \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fdavids-guide-to-surviving-thanksgiving-special-2020-edition\u002F\" target=\"_blank\"\u003Eguide for how to do Thanksgiving while staying home\u003C\u002Fa\u003E. Even in 2022, setting up a Zoom or Teams call for those who don't feel safe but want to attend is still a great option.\u003C\u002Fp\u003E\u003Ch2\u003E2. Leave politics at the door\u003C\u002Fh2\u003E\u003Cp\u003EWow! 2022 has been a heck of a year, hasn't it? I can't talk to anyone, anywhere without politics jumping into the discussion. Folks are upset, angry, happy, proud, pissed, cranky, furious, elated, and worried. No matter where you fall on the political spectrum, one thing you're sure to agree with is that the emotional content is charged.\u003C\u002Fp\u003E\u003Cp\u003ESave yourself pain, not to mention flying mashed potatoes, and agree that everyone, \u003Cem\u003Eeveryone\u003C\u002Fem\u003E (that means \u003Cem\u003Eyou\u003C\u002Fem\u003E, Cousin Frank) will leave politics at the door.\u003C\u002Fp\u003E\u003Ch2\u003E3. Really giving thanks\u003C\u002Fh2\u003E\u003Cp\u003EAfter all the fraught stuff I just discussed, I want to point out the real importance and power of giving thanks.\u003C\u002Fp\u003E\u003Cp\u003EIt's been a few years since my parents passed away. It's easy to go to a dark place with that, but instead, I've chosen to be thankful for all the years I had with them, all they taught me, and all they provided me. I'm thankful for their wisdom and guidance.\u003C\u002Fp\u003E\u003Cp\u003EI'm also thankful for my wonderful wife, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fworking-from-home-the-pets-of-zdnet\u002F\" target=\"_blank\"\u003Emy adorable pup\u003C\u002Fa\u003E, our \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fmeet-the-team\u002F\" target=\"_blank\"\u003Eeditors here at ZDNET\u003C\u002Fa\u003E, and all of you. This is a two-way conversation and we here at ZDNET are always aware that we get to do this great gig because of all of you. Thank you.\u003C\u002Fp\u003E\u003Cp\u003EWhether or not you thank your deity, the Force, or just nothing at all, the act of feeling grateful, of truly acknowledging what good is in your life, can be deeply affirming and powerful.\u003C\u002Fp\u003E\u003Ch2\u003E4. It's all about the dark meat\u003C\u002Fh2\u003E\u003Cp\u003EThis is the technique that started it all. You may or may not like turkey, and you may or may not like dark meat. I love dark meat turkey, and I'm not really a fan of white meat. A key element of David's Patent-Pending Thanksgiving Survival Program is to make the day all about dark meat turkey.\u003C\u002Fp\u003E\u003Cp\u003EYour mission, notwithstanding the above Covid discussion, is to get to the celebration and to get the dark meat before anyone else can. If you have to hockey check your uncle Bill to get that haunch, do it. If you have to blockade the kitchen door, do it. Whatever it takes, get yourself that plate full of dark meat (and maybe some gravy).\u003C\u002Fp\u003E\u003Cp\u003EThe dark meat quest is extremely satisfying, but it'll backfire without the next technique.\u003C\u002Fp\u003E\u003Ch2\u003E5. Effusively compliment the cook\u003C\u002Fh2\u003E\u003Cp\u003ENothing reclassifies you from \"rude, gluttonous pig\" to \"extremely polite, nice person\" than complimenting the cook. A lot. In every way you can think of. You may have just practiced your body block technique on Uncle Bob, but if you turn to Aunt Alice and tell her how much you love her turkey, you'll get that welcome smile.\u003C\u002Fp\u003E\u003Cp\u003EI'm serious about this. You can get away with nearly any marginally reprehensible behavior at a family gathering if you make sure to effusively say nice things to the cook.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EEditor's note: Even better, help clean up while you compliment the cook. \u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Ch2\u003E6. Speak actual words to your family\u003C\u002Fh2\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F635210bb-41ff-11e4-b6a0-d4ae52e95e57\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EI know how compelling the portable electronic gadgets we have can be, especially when Aunt Martha is going on and on about her bursitis. We have now reached a point in our world where it's considered commonplace for everyone at an event to spend more time staring into their phones than at the other guests.\u003C\u002Fp\u003E\u003Cp\u003ENo matter. The point of this tip is simple: If you find yourself talking more to Siri than your family, it's time to turn off the devices and ask your aunt what bursitis is, anyway. Then make nice, sympathetic noises, say \"awww\" and \"I hope it gets better\" a few times, and then snag some more food.\u003C\u002Fp\u003E\u003Cp\u003EThe inevitable discussion of family illnesses, the shameful children poorly raised by the neighbors, and whether or not Uncle Jack will be denied parole again are all part of what makes Thanksgiving the holiday it is. And, besides, if you listen to your family, on the way home, you'll be able to turn to your partner and exclaim, \"Can you believe that Martha and her bursitis, bursitis, bursitis?\"\u003C\u002Fp\u003E\u003Ch2\u003E7. Put away all your tiny screens\u003C\u002Fh2\u003E\u003Cp\u003EWe're all tethered to these small devices that somehow seem to suck in all our attention. During the workweek, and even during normal weekends, we often need to keep the channels of communication open. \u003C\u002Fp\u003E\u003Cp\u003EBut there is nothing else going on while you're eating your Thanksgiving dinner. Everyone else in America is doing the same thing. Your co-workers are with their families, your friends are with theirs. Even customers and clients are busy scooping mashed potatoes into their faces.\u003C\u002Fp\u003E\u003Cp\u003ETake this incredibly rare opportunity to turn off the \u003Cem\u003Eblinkenlights\u003C\u002Fem\u003E. Shut down your screens. \u003C\u002Fp\u003E\u003Cp\u003EWe all need a break, don't we? Just a few short hours without boinks and beeps and flashes and tiny little text would be nice, wouldn't it?\u003C\u002Fp\u003E\u003Ch2\u003E8. Thanksgiving doesn't have to be traditional\u003C\u002Fh2\u003E\u003Cp\u003ENow, you all know I love me some dark meat turkey. It might surprise you, then, to learn that some years, I didn't have any dark meat. In fact, there have been many Thanksgivings where I didn't even have turkey.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"75ad37da-2ea4-4584-8981-67f73e26ea13\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F75ad37da-2ea4-4584-8981-67f73e26ea13\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EOne year, because of certain scheduling issues, we couldn't get together on the traditional day, so we picked the preceding Sunday and decided to meet at a completely non-traditional choice: An awesome BBQ ribs place. And, yes, for you folks south of the Mason-Dixon line, who know the difference between grilling and barbeque, this was barbeque. Oh, my frickin' gosh, was this barbeque. Whooowah!\u003C\u002Fp\u003E\u003Cp\u003EAfter college, I moved to California and my family was still back East. For a while, I couldn't afford to fly home for Thanksgiving, and neither could many of my other recent college graduate-age friends. We all went out to Chinese food. As a result, I often conflate Chinese food with Thanksgiving because of all those wonderful holidays with the best of friends.\u003C\u002Fp\u003E\u003Cp\u003ESo, as you move toward your Thanksgiving, remember that it's not only about traditional foods, and it's not even about the traditional day, it's about friends and family and feeling thankful.\u003C\u002Fp\u003E\u003Ch2\u003E9. Give mom a break\u003C\u002Fh2\u003E\u003Cp\u003EI know that mom isn't the only one who toils in the kitchen all week to masterfully create a Thanksgiving dinner experience. This is about giving a break to anyone who takes on this important chore.\u003C\u002Fp\u003E\u003Cp\u003ESometimes, creating a Thanksgiving feast is just too much, especially as our parents' age. For years, my mom would insist on doing all the work, although in later years it became clear it was harder and harder for her. She identified with making a nice table for her family and couldn't be talked out of it.\u003C\u002Fp\u003E\u003Cp\u003EIn her last few years, though, it really was too much. Somehow, the feast-making gene didn't pass down to either my wife or me, but the ordering food gene is almost a superpower. So, instead of my mom putting in all the hard work those years, we pre-ordered Thanksgiving meals from one of our favorite local restaurants and brought the entire feast down to Mom and Dad's.\u003C\u002Fp\u003E\u003Cp\u003ENo, it wasn't just like mom used to make, and no, there wasn't even be any dark meat. But it's one of those special memories I can be grateful for this year.\u003C\u002Fp\u003E\u003Ch2\u003E10. Bring your repair kit, or don't \u003C\u002Fh2\u003E\u003Cp\u003EThanksgiving has taken on another role in American society, that of the \"Great American Fix My Computer Day.\" That's right, for most moms and dads in America, Thanksgiving is the culmination of a week of food preparation. And for most of us geeks, it's the day we spend fixing all our relatives' stuff.\u003C\u002Fp\u003E\u003Cp\u003EMost geeks don't mind spending their day off essentially working. Many of us are often more comfortable fiddling with wires than conversing with Cousin Harriet about her recent surgery.\u003C\u002Fp\u003E\u003Cp\u003EAnd while us good techies are ready and willing to fix anything our families throw at us, we do find one thing hard to manage: the coordination between eating and fixing.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:\u003C\u002Fstrong\u003E \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fnetworking\u002Fhow-to-convert-your-homes-old-tv-cabling-into-useful-ethernet-lines\u002F\" target=\"_blank\"\u003E\u003Cstrong\u003EHow to convert your home's old TV cabling into powerful Ethernet lines\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EMost non-geeks rightly think of us as technical gods, able to fix anything instantly with a mere wave of our mouse hand. This, of course, is true. Except for the instantly part.\u003C\u002Fp\u003E\u003Cp\u003EReinstalling an operating system, removing viruses, or upgrading software takes time. In between typing in codes, clicking on annoying reminders, and selecting the time zone, we're able to come to the table and chow down. \u003C\u002Fp\u003E\u003Cp\u003EBefore you embark for your Thanksgiving adventure, you have a big decision to make. Would you prefer to spend more time fixing computers (and thereby avoiding your family) or would you prefer to spend more time eating (but having to endure endless chat about doctors)?\u003C\u002Fp\u003E\u003Cp\u003EIf you choose to hide, bring your full repair kit. But if you prefer to eat, then don't.\u003C\u002Fp\u003E\u003Ch2\u003E11. Discuss new assistive devices that might help older family members\u003C\u002Fh2\u003E\u003Cp\u003EA few years ago, the \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"e06d311d-524d-4a4e-a7b0-f5c995119c19\" data-raw-url=\"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BDHQQCFH\u002F\" data-link-shortcode-text=\"Apple Watch\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E was just a fancy watch. But now, it's a medical device and an emergency notification devices, all in one package. As my dad got older, he tended to fall. This is a problem for seniors, and one fall can cause very serious harm. Worse, for those seniors living alone, or who might fall in a part of the house where others can't hear (like a garage or a backyard), it could be hours before help is available.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhow-to-use-your-apple-watchs-built-in-walkie-talkie\u002F\" target=\"_blank\"\u003E\u003Cstrong\u003EHow to use your Apple Watch's built-in Walkie Talkie\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003ENow, however, the Apple Watch (Series 4 and later) has a fall detection feature. Once set up, if the watch wearer takes a tumble and doesn't disable the notification, the watch can contact emergency services or a family member. If you want to make sure your family member can have fall notification even if they're away from the house, be sure to purchase the cellular version of the Watch. An Apple Watch isn't cheap, but the cost of delaying medical care after a severe fall can be far more expensive. If you want, get a \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"4435fcaa-d534-4b6d-9b9a-d207456d8f98\" data-raw-url=\"https:\u002F\u002Fwww.amazon.com\u002Fapple-watch-refurbished\u002Fs?k=apple+watch+refurbished\" data-link-shortcode-text=\"refurbished Series 4 Watch\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E, which is \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fapple-watch-new-or-refurbished-why-im-glad-i-bought-a-used-series-4\u002F\" target=\"_blank\"\u003Ewhat I did\u003C\u002Fa\u003E. I don't regret the decision one bit.\u003C\u002Fp\u003E\u003Cp\u003EAnother device that can support aging family members is the \u003Cspan data-shortcode=\"commercelinkshortcode\" data-id=\"50b1aa3d-cf5d-4d9f-b234-56bb4d091cdf\" data-raw-url=\"https:\u002F\u002Fwww.amazon.com\u002Fecho-show-10\u002Fdp\u002FB07VHZ41L8\u002F\" data-link-shortcode-text=\"Echo Show\" data-use-monetization=\"true\" data-edition=\"us\"\u003E\u003C\u002Fspan\u003E. This is a device that allows you to teleconference family members quickly and easily. With permission from members of your family, you can easily drop in to see how they're doing, chat together from a distance, and give grandparents a no-fuss way to see their grandkids. Plus, \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Famazon-makes-the-echo-show-more-helpful-for-the-blind-and-visually-impaired\u002F\" target=\"_blank\"\u003Ea new feature allows a sight-impaired individual to hold up a pantry item\u003C\u002Fa\u003E to the device for help identifying common household supplies.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:\u003C\u002Fstrong\u003E \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fhome-and-office\u002Fhome-entertainment\u002Fbest-amazon-echo\u002F\" target=\"_blank\"\u003E\u003Cstrong\u003EThe 12 best Echo speakers\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EI know I told you to leave the technology at the door during Thanksgiving, but these devices can be so transformative and helpful in caring for aging parents, that it might be worth taking the time Thanksgiving provides to either show off how these devices work or at least talk over the benefits. With \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Fcollection\u002Fblack-friday\u002F\" target=\"_blank\"\u003EBlack Friday\u003C\u002Fa\u003E sales already in progress, you might even be able to get these products at a substantial discount.\u003C\u002Fp\u003E\u003Ch2\u003E12. Do Black Friday online\u003C\u002Fh2\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"3d3fced7-aaf2-4d1e-bad2-5038ae9fb1c1\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F3d3fced7-aaf2-4d1e-bad2-5038ae9fb1c1\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EMy last Thanksgiving survival tip for the year is this: Chill out.\u003C\u002Fp\u003E\u003Cp\u003EThere is nothing human about people who get up at 5am after a ginormous Thanksgiving dinner, just to stand in line for a few bargains. We all have too much stuff, anyway.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:\u003C\u002Fstrong\u003E \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fearly-black-friday-laptop-deals-november-22-2022\u002F\" target=\"_blank\"\u003E\u003Cstrong\u003E25+ Black Friday laptop deals\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EInstead, feel free to shop on Friday, but do it from your couch. There are going to be great bargains online and, besides, bargains will be around for weeks.\u003C\u002Fp\u003E\u003Cp\u003EStay home. Use the internet. Eat leftovers. \u003C\u002Fp\u003E\u003Cp\u003ESeriously, be smart and be safe. Have a great Thanksgiving. And remember, save all the dark meat for me!\u003C\u002Fp\u003E\u003Cp\u003E\u003Cem\u003EYou can follow my day-to-day project updates on social media. Be sure to follow me on Twitter at \u003Ca href=\"http:\u002F\u002Ftwitter.com\u002Fdavidgewirtz\"\u003E@DavidGewirtz\u003C\u002Fa\u003E, on Facebook at \u003Ca href=\"http:\u002F\u002Ffacebook.com\u002FDavidGewirtz\"\u003EFacebook.com\u002FDavidGewirtz\u003C\u002Fa\u003E, on Instagram at \u003Ca href=\"http:\u002F\u002Finstagram.com\u002FDavidGewirtz\"\u003EInstagram.com\u002FDavidGewirtz\u003C\u002Fa\u003E, and on YouTube at \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002FDavidGewirtzTV\"\u003EYouTube.com\u002FDavidGewirtzTV\u003C\u002Fa\u003E.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"12922153-5c9c-495e-a36a-5dbbc9302a9f\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F12922153-5c9c-495e-a36a-5dbbc9302a9f\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-11-23 13:54:00",timezone:"UTC",updated:c,published:c},description:"Learn about dark meat turkey, Jedi family management skills, and a little tech. Plus some tips about how to have and enjoy a non-traditional holiday.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"9524bd86-3340-11e4-9e6a-00505685119a",image:{id:"3f0b09e7-79d2-497f-b519-837b84a15483",filename:"istock-1181395628.jpg",dateCreated:{created:c,date:"2019-11-26 14:55:41",timezone:"UTC",updated:c,published:c},alt:"turkey-head.gif",credits:"Getty Images\u002FiStockphoto",caption:"\u003Cp\u003EMulti-ethnic group of smiling young people enjoying dinner together standing at table in modern interior and holding wine glasses, copy space\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2019\u002F11\u002F26\u002F3f0b09e7-79d2-497f-b519-837b84a15483\u002Fistock-1181395628.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2121,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Innovation^Smartphones^Mobility",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"davids-guide-to-surviving-thanksgiving",startYear:c,summary:b,title:"David's guide to surviving Thanksgiving (2022 edition)",topic:{id:"10d0341c-ec91-11e3-95d2-02911863765e",slug:"mobility",name:"Mobility",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"10d0341c-ec91-11e3-95d2-02911863765e",slug:"mobility",name:"Mobility",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},{id:"114a15be-ec91-11e3-95d2-02911863765e",slug:"smb",name:"SMB",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"b6429775-062e-4e9a-b220-f9976c394efc",username:"jadjones",profileUrl:c,email:c,firstName:"Jada",lastName:"Jones",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"83fe314b-ad45-4607-a1c7-52a5c290e6ed",filename:"jada-jones.jpg",dateCreated:{created:c,date:"2022-08-16 19:40:49",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F16\u002F83fe314b-ad45-4607-a1c7-52a5c290e6ed\u002Fjada-jones.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Jada Jones is a journalist based outside of Atlanta, Georgia. She graduated from Georgia State University with a Bachelor of Arts in Journalism. Jada covers all things tech news such as augmented and virtual reality, cloud news, e-commerce, and digital health and wellness.",profile:c,title:"Associate Editor",bio:b,bureau:"US",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"50abb53b-1010-4a35-88de-47d94148e122\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: Getty Images\u002F10'000 Hours\" data-image-alt-text=\"Worried woman working at her computer\" data-image-filename=\"gettyimages-878980342.jpg\" data-image-date-created=\"2022\u002F08\u002F26\" data-image-width=\"2119\" data-image-height=\"1414\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ERiding the coattails of last year's \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fthe-great-resignation-continues-theres-an-obvious-fix-but-many-bosses-arent-interested\u002F\" target=\"_blank\"\u003EGreat Resignation\u003C\u002Fa\u003E, employees are demanding more out of their employers than ever. But according to an external survey conducted by Amazon, younger workers don't feel their employers are delivering, with 74% saying they are likely to quit their job in the next year - due to a lack of development opportunities.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"1762dbc8-5b12-4642-bc12-a0f4756e8301\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F1762dbc8-5b12-4642-bc12-a0f4756e8301\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EIn \u003Ca href=\"http:\u002F\u002Fworkplaceintelligence.com\u002Fupskilling-study\u002F\" target=\"_blank\"\u003Ea survey\u003C\u002Fa\u003E of 3,000 US professionals conducted by Amazon and Workplace Intelligence, 64% of employees said they feared losing their job due to new skills requirements for which they have not been equipped. A further 58% of employees said they were worried that their skills had gone stale since the pandemic, while 70% reported feeling unprepared for the future of work.\u003C\u002Fp\u003E\u003Cp\u003EAs a result, around two-thirds of employees said it was \"extremely\" or \"somewhat\" likely they'll leave their employer within the next year because there aren't enough opportunities for skills development (64%) or career advancement (66%), or because there's no way for them to transition to a different job or a new career path (65%).\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthese-three-tech-skills-could-help-recession-proof-your-career-say-bosses\u002F\" target=\"_blank\"\u003EThese three tech skills could help recession-proof your career, say bosses\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EMillennial and Gen Z workers are particularly motivated to quit their jobs due to \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthe-future-of-work-includes-high-demand-digital-skills-will-you-fit-in\u002F\" target=\"_blank\"\u003Ea lack of skills development opportunities\u003C\u002Fa\u003E, with three-quarters of those surveyed by Amazon planning to do so.\u003C\u002Fp\u003E\u003Cp\u003ELearning new skills and developing existing ones has become a priority for employees in the two years since the pandemic, Amazon found.\u003C\u002Fp\u003E\u003Cp\u003ELooking ahead to 2023, 89% of employees said they were highly motivated to advance their skills, with 80% of employees attributing this newfound motivation to the pandemic. Likewise, 88% said they are already finding ways to improve their skills.\u003C\u002Fp\u003E\u003Cp\u003EHigher pay (59%), \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthis-engineering-insights-company-switched-to-a-four-day-workweek-they-detailed-the-process-so-you-can-too\u002F\" target=\"_blank\"\u003Ebetter work-life balance \u003C\u002Fa\u003E(48%), and an increased sense of purpose (41%) were identified as the main motivators behind employees wanting to polish their skills. But employees also identified their employers as the main roadblock to accessing better learning and development opportunities.\u003C\u002Fp\u003E\u003Cp\u003EAccording to the survey, employees want their employers to provide them with opportunities to further their education and participate in networking activities. But only 51% of respondents said their employers provide college tuition, while just 55% reported having access to networking opportunities.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"1c507e66-2a18-430e-a72d-d7c47feb78e3\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F1c507e66-2a18-430e-a72d-d7c47feb78e3\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fhybrid-working-why-more-needs-to-be-done-to-help-women-thrive\u002F\" target=\"_blank\"\u003EHybrid working: Why more needs to be done to help women thrive\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EBecause companies aren't consistently teaching employees any new skills or advancing their education, many workers feel underemployed. Over half of professionals surveyed felt it would be difficult to advance their career (56%) or transition into another type of job or a different industry (57%). \u003C\u002Fp\u003E\u003Cp\u003EDan Schawbel, managing partner at Workplace Intelligence, said: \"In today's employee-driven job market, employees feel empowered to seek out an employer that truly supports their long-term career goals and ambitions.\"\u003C\u002Fp\u003E\u003Cp\u003E\"Companies who recognize this and provide a high level of support – from more time for skills development during the workday to better learning benefits and programs – are going to stay one step ahead in the ongoing war for talent.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"07172adc-b697-4f22-a007-86d14c1e6259\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F07172adc-b697-4f22-a007-86d14c1e6259\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-11-16 11:17:00",timezone:"UTC",updated:c,published:c},description:"Employees want to develop their skills, but employers are holding them back.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"92ffb2f4-55fb-437b-9bb7-2249767bc4e1",image:{id:"50abb53b-1010-4a35-88de-47d94148e122",filename:"gettyimages-878980342.jpg",dateCreated:{created:c,date:"2022-08-26 15:40:02",timezone:"UTC",updated:c,published:c},alt:"Worried woman working at her computer",credits:"Getty Images\u002F10'000 Hours",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F08\u002F26\u002F50abb53b-1010-4a35-88de-47d94148e122\u002Fgettyimages-878980342.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:2119,height:1414,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"news",hubTopicPathString:"Education^Professional Development",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"most-workers-are-thinking-of-quitting-the-real-surprise-is-whats-forcing-them-leave",startYear:c,summary:b,title:"Most workers are thinking of quitting. The real surprise is what's forcing them to leave",topic:{id:"926460b5-b4e9-464e-859e-278dd409a3a7",slug:"professional-development",name:"Professional Development",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:"926460b5-b4e9-464e-859e-278dd409a3a7",slug:"professional-development",name:"Professional Development",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"bf7a4285-c9ae-4bfa-9202-5f45b309f803\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: Jasper Cole\u002FGetty\" data-image-alt-text=\"it-leader-cio-cto-software-develop-it-teamwork.jpg\" data-image-filename=\"it-leader-cio-cto-software-develop-it-teamwork.jpg\" data-image-date-created=\"2021\u002F09\u002F24\" data-image-width=\"900\" data-image-height=\"600\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ESome argue that the recent fall in Big Tech share prices is a sign the golden age of digital growth is drawing to an end. \u003C\u002Fp\u003E\u003Cp\u003EBut while investors might be getting jittery about the prospects of hyped trends such as the \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Ftopic\u002Fhow-the-metaverse-will-change-the-future-of-work-and-society\u002F\" target=\"_blank\"\u003Emetaverse\u003C\u002Fa\u003E, Nash Squared chief executive Bev White says a commitment to tech spending is still very much at the top of the boardroom agenda.\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"c20a9d86-5bb9-4729-97f3-299c0b1182e4\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002Fc20a9d86-5bb9-4729-97f3-299c0b1182e4\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\"This is a wave of change that isn't set to reverse,\" she says. \"Change has started and people are open to it. As we move forward, digital leaders need to continue to change the way that businesses operate.\"\u003C\u002Fp\u003E\u003Cp\u003EProof for this sentiment comes in the form of Nash Squared's \u003Ca href=\"https:\u002F\u002Fwww.nashsquared.com\u002Fdlr-2022\" target=\"_blank\"\u003EDigital Leadership Report\u003C\u002Fa\u003E. The annual survey of 1,800 digital leaders, produced by the recruitment firm in collaboration with CIONET, suggests global tech spend is set to grow at its third-fastest rate in over 15 years.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003ESEE: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-digital-transformation-everything-you-need-to-know-about-how-technology-is-reshaping\u002F\"\u003E\u003Cstrong\u003EWhat is digital transformation? Everything you need to know about how technology is reshaping business\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EMore than half (52%) of digital leaders expect their technology budget to rise during the next year – and that's despite 87% of respondents expecting an economic downturn.\u003C\u002Fp\u003E\u003Cp\u003EWhite suggests the explanation for this growth is that digital transformation projects during the past two years have stimulated executives' interests in technology.\u003C\u002Fp\u003E\u003Cp\u003EBusinesses had to find tech-enabled ways of doing things differently as a result of the coronavirus pandemic, whether that was putting processes into the cloud or creating new digital platforms to help customers interact effectively.\u003C\u002Fp\u003E\u003Cp\u003EYet the board's interest in all-things digital is not just about looking back on recent glories; White says organisations are continuing to invest in technology in the post-COVID age because they think it will help them cope with what's coming next. \u003C\u002Fp\u003E\u003Cp\u003EIn short, digital leaders believe an investment in technology – whether that's on-demand IT, data analytics or automation – will help their organisations deal with what's already a hugely challenging business environment.\u003C\u002Fp\u003E\u003Cp\u003EThat's something that also comes through in \u003Ca href=\"https:\u002F\u002Fwww.gartner.com\u002Fen\u002Fnewsroom\u002Fpress-releases\u002F2022-10-17-gartner-identifies-the-top-10-strategic-technology-trends-for-2023\"\u003EGartner's technology predictions for 2023\u003C\u002Fa\u003E. The analyst says digital leaders looking to enhance their organization's financial position during times of economic turbulence must look to new forms of operational excellence while continuing to accelerate digital transformation.\u003C\u002Fp\u003E\u003Cp\u003EWhite says huge macro-economic pressures around the globe are causing senior executives to think much more carefully about how to get close to customers, to boost growth, and to potentially take cost out of the business.\u003C\u002Fp\u003E\u003Cp\u003EShe also refers to pressures on supply chains. Executives have seen the disruptions caused first by the pandemic and then Russia's invasion of Ukraine, and are now looking for tools to respond flexibly to fluctuations in supply and demand.\u003C\u002Fp\u003E\u003Cp\u003EThe solutions to many of these challenges, says White, are likely to come via technology. And for many businesses, the starting point for that response is going to a continued investment in cloud computing.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-cloud-computing-everything-you-need-to-know-about-the-cloud\u002F\"\u003E\u003Cstrong\u003EWhat is cloud computing? Everything you need to know about the cloud explained\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EThis focus on on-demand IT might seem surprising. After a decade or more on the IT agenda, and a couple of years of targeted investment due to the pandemic, you'd be forgiven for assuming that a shift to cloud computing was yesterday's news. \u003C\u002Fp\u003E\u003Cp\u003EHowever, the Nash Squared survey shows that interest in the cloud is still very much today's priority. \u003C\u002Fp\u003E\u003Cp\u003E\"It's still growing and evolving as a market, with a quite young set of technologies and capabilities,\" says White. \u003C\u002Fp\u003E\u003Cp\u003EJust under two-thirds (63%) of digital leaders report large-scale use of the cloud and half of respondents expect it to deliver a competitive advantage over the coming 12 months. \u003C\u002Fp\u003E\u003Cp\u003E\"Growth will come from people continuing to move into the cloud,\" she says. \"The very large organisations still have big legacy platforms. At some point in the future, those platforms are going to need to shift and move as well.\"\u003C\u002Fp\u003E\u003Cp\u003ESo, the commitment to the cloud remains strong – and White says that's because digital leaders want their sunk investments in on-demand IT to settle before they embark on a whole new range of initiatives focused on emerging technological areas.\u003C\u002Fp\u003E\u003Cp\u003EShe gives an example: \"If you're in retail, it's a very different kind of experience as an employee than it was two or three years ago. Right now, people just want to embed that change a bit before they go on to the next big wave.\"\u003C\u002Fp\u003E\u003Cp\u003EFor many digital leaders, the next area of attention is likely to be data, which the report refers to as \"the gem in the digital economy\".\u003C\u002Fp\u003E\u003Cp\u003EAlmost two-thirds (64%) of digital leaders believe big data and analytics will be in the top two technologies to deliver a competitive advantage during the next year. \u003C\u002Fp\u003E\u003Cp\u003EHowever, the research also suggests that polishing these data gems remains a challenge for most organisations. Only a fifth (21%) of digital leaders feel their businesses are very or extremely effective at using data insights to generate more revenue.\u003C\u002Fp\u003E\u003Cp\u003EWhile companies recognise the power of analytical insight, the reports suggests the complexity of managing big data is starting to take its toll. \u003C\u002Fp\u003E\u003Cp\u003EOne big challenge is getting the right skills – almost half (43%) of digital leaders are hampered by a skills shortage in big data and analytics.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ffinding-a-mentor-can-supercharge-your-career-here-are-five-big-benefits\u002F\"\u003E\u003Cstrong\u003EFinding a mentor can supercharge your career. Here are 5 big benefits\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EAnother explanation for a drop in confidence, says White, is that many companies are still fixated on reaping the potential benefits from the cloud.\u003C\u002Fp\u003E\u003Cp\u003EDigital leaders and their business counterparts are often taking a wait-and-see approach to big data, which means letting the market mature a bit more before splashing the cash in emerging areas such as artificial intelligence (AI) and machine learning (ML). \u003C\u002Fp\u003E\u003Cp\u003E\"Quite often, these AI and ML initiatives start with small projects,\" she says. \"Businesses are still putting their IT investment into big, sustainable change, such as underlying cloud infrastructures and applications.\"\u003C\u002Fp\u003E\u003Cp\u003EHowever, digital leaders and line-of-business professionals must be careful not to take their eyes off the ball. While an investment in a flexible cloud platform is crucial to delivering digital transformation, they must continue to explore the potential for data-led change.\u003C\u002Fp\u003E\u003Cp\u003E\"An investment in AI and robotics means that businesses can be more efficient, which means they can start thinking about taking out some of the day-to-day costs in their organisations,\" she says. \u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003EMore on the tech trends to watch in 2023:\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cul\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftech-in-2023-weve-analysed-the-data-and-heres-whats-really-going-to-matter\u002F\"\u003E\u003Cstrong\u003ETech in 2023: We've analysed the data, and here's what's really going to matter\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cstrong\u003E \u003C\u002Fstrong\u003E\u003Cbr\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcybersecurity-these-are-the-new-things-to-worry-about-in-2023\u002F\"\u003E\u003Cstrong\u003ECybersecurity: These are the new things to worry about in 2023\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cbr\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcybersecurity-cloud-and-coding-why-these-three-skills-will-lead-demand-in-2023\u002F\"\u003E\u003Cstrong\u003ECybersecurity, cloud and coding: Why these three skills will lead demand in 2023\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cstrong\u003E \u003C\u002Fstrong\u003E\u003Cbr\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Femployers-want-tech-skills-but-you-dont-have-to-be-a-developer-to-get-a-better-job\u002F\" target=\"_blank\"\u003EEmployers want tech skills, but you don't have to be a developer to get a better job\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003Cbr\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-to-expect-in-the-office-next-year-top-work-trends-to-watch-out-for-in-2023\u002F\" target=\"_blank\"\u003EThe office of 2023: Top workforce trends that will shape the year ahead\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003Cbr\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fthree-tech-trends-on-the-verge-of-a-breakthrough-in-2023\u002F\"\u003EThree tech trends on the verge of a breakthrough in 2023\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003Cbr\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftech-in-2023-6-new-priorities-for-your-shortlist\u002F\"\u003E\u003Cstrong\u003ETech in 2023: 6 new priorities for your shortlist\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003Cbr\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-11-16 10:06:00",timezone:"UTC",updated:c,published:c},description:"IT spending is surging ahead despite fears for the wider economy. And one area of tech is likely to be a key focus for investment.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"6a396be2-278b-4fcf-8d9e-53db7d94d24c",image:{id:"bf7a4285-c9ae-4bfa-9202-5f45b309f803",filename:"it-leader-cio-cto-software-develop-it-teamwork.jpg",dateCreated:{created:c,date:"2021-09-24 14:59:08",timezone:"UTC",updated:c,published:c},alt:"it-leader-cio-cto-software-develop-it-teamwork.jpg",credits:"Image: Jasper Cole\u002F Getty",caption:"\u003Cp\u003EDigital transformation has become synonymous with the Covid pandemic - but CIOs and CTOs have been tackling it for years.\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2021\u002F09\u002F24\u002Fbf7a4285-c9ae-4bfa-9202-5f45b309f803\u002Fit-leader-cio-cto-software-develop-it-teamwork.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:900,height:600,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^Executive",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"technology-spending-will-rise-next-year-and-this-old-favourite-is-still-a-top-priority",startYear:c,summary:b,title:"Technology spending will rise next year. And this old favourite is still a top priority",topic:{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:i,slug:"executive",name:"Executive",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"101518dd-ec91-11e3-95d2-02911863765e",slug:"cloud",name:"Cloud",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"84a10d05-aa04-4de0-a42a-1c0dd9fab98c\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: Pressmaster \u002F Shutterstock\" data-image-alt-text=\"shutterstock-132769316.jpg\" data-image-filename=\"shutterstock-132769316.jpg\" data-image-date-created=\"2022\u002F01\u002F10\" data-image-width=\"5616\" data-image-height=\"3744\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ETalented cybersecurity professionals are in huge demand. The number of open cybersecurity jobs globally grew 350% between 2013 and 2021, from 1 million to 3.5 million, according to research from \u003Ca href=\"https:\u002F\u002Fwww.secureworks.com\u002Fresources\u002Frp-boardroom-cybersecurity-report\" target=\"_blank\"\u003ESecureworks\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\u003Cp\u003EThat's a big issue as no one \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fcybersecurity-cloud-and-coding-why-these-three-skills-will-lead-demand-in-2023\u002F\"\u003Ecan afford to skimp on skilled IT security staff\u003C\u002Fa\u003E because of ever-growing macro-economic and geopolitical challenges that present fresh risks to the business.\u003C\u002Fp\u003E\u003Cp\u003EIn fact, research from recruiter Nash Squared suggests managing cybersecurity has never been more challenging – and the bigger an organisation is, the more likely it is to be attacked. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"6765f19d-41fe-11e4-b6a0-d4ae52e95e57\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F6765f19d-41fe-11e4-b6a0-d4ae52e95e57\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ETherefore, it's crucial that enterprises have a talented CISO in situ; someone who is responsible for overseeing cybersecurity and ensuring data and systems are safe and secure. \u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Fwhat-is-a-ciso-everything-you-need-to-know-about-the-chief-information-security-officer\u002F\" target=\"_blank\"\u003EWhat is a CISO? Everything you need to know about the Chief Information Security Officer role\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003ESo, what characteristics do you need if you're a cybersecurity professional and you want to reach the very top of the career ladder? \u003C\u002Fp\u003E\u003Cp\u003EFor Stu Hirst, CISO at Trustpilot, the answer is clear: integrity, empathy, and resilience. \u003C\u002Fp\u003E\u003Cp\u003EThese three qualities have become increasingly important for CISOs, says Hirst, who has years of practice building IT defences at big-name companies such as Capital One UK, Trainline and Just Eat.\u003C\u002Fp\u003E\u003Cp\u003EWhen it comes to integrity, he says a certain level of honesty is crucial for anyone who wants to be an effective cyber chief.\u003C\u002Fp\u003E\u003Cp\u003EAs CISO for consumer review website Trustpilot, a public company that's listed on the London Stock Exchange, Hirst reports to the board.\u003C\u002Fp\u003E\u003Cp\u003EIt's absolutely critical he provides a \"warts and all view\" of what's happening now and what might happen next. \u003C\u002Fp\u003E\u003Cp\u003E\"I don't try and paint a picture that isn't happening,\" he says. \u003C\u002Fp\u003E\u003Cp\u003E\"I try and give a pragmatic view of what the industry is doing, where the company's at, and what's required as the next step. I think you need to have integrity to be able to do that and be comfortable being extremely honest with the information you have.\" \u003C\u002Fp\u003E\u003Cp\u003EIn terms of empathy, Hirst says the work that modern CISOs undertake to keep systems and data safe secure means their interactions span the entire range of business activities. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"image\" data-uuid=\"cbfc17ec-de83-4212-a44d-048376de1130\" data-size=\"medium\" data-float=\"left\" data-image-caption=\"\u003Cp\u003EStu Hirst: "We deal with a lot of nonsense in security, unfortunately, and it can be a high-stress job."\u003C\u002Fp\u003E\" data-image-credit=\"Image: Trustpilot\" data-image-alt-text=\"picture-1.png\" data-image-filename=\"picture-1.png\" data-image-date-created=\"2022\u002F11\u002F14\" data-image-width=\"852\" data-image-height=\"1178\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\"You've got to be empathetic to what's going on in other teams and how your role and the work the security team does might affect them,\" he says. \u003C\u002Fp\u003E\u003Cp\u003EFinally, CISOs must be resilient. Hirst says working in security is tough at the best of times. But when you're responsible for cyber defences at a big business, you need to be really robust. \u003C\u002Fp\u003E\u003Cp\u003E\"We deal with a lot of nonsense in security, unfortunately, and it can be a high-stress job,\" he says. \u003C\u002Fp\u003E\u003Cp\u003E\"I think you've got to be capable of dealing with changing landscapes, conflicting ideas and priorities, and different people shouting at you at different times from different angles.\"\u003C\u002Fp\u003E\u003Cp\u003EHirst recognises the pressure that comes with being a CISO can be tough for some professionals to handle.\u003C\u002Fp\u003E\u003Cp\u003ECybersecurity work often involves what he refers to as high-stress environments, where you either don't know what's happening or you're waiting for something bad to happen.\u003C\u002Fp\u003E\u003Cp\u003EBev White, chief executive at Nash Squared, says the almost-constant demands involved in the CISO role mean cybersecurity professionals should ask an important question: is it the right role for you?\u003C\u002Fp\u003E\u003Cp\u003E\"Be careful what you ask for because it's not easy at the top,\" she says. \u003C\u002Fp\u003E\u003Cp\u003E\"Making sure people have the skills and are fully equipped, resilience-wise, to deal with the role when they get to the top is really important.\"\u003C\u002Fp\u003E\u003Cp\u003EThe pressures involved in working in cybersecurity – especially given the context of stretched resources due to an ever-growing skills gap – mean that some people might decide they'd rather leave the industry altogether rather than carry on climbing the ladder.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ftech-jobs-are-changing-here-are-the-real-skills-youll-need-to-get-promoted\u002F\" target=\"_blank\"\u003ETech jobs are changing. Here are the real skills you'll need to get promoted\u003C\u002Fa\u003E\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\u003Cp\u003EFor White, that's a big shame. \"I think it's a bittersweet decision,\" she says. \u003C\u002Fp\u003E\u003Cp\u003E\"We're finding that more cybersecurity professionals are questioning whether should they take a different career path or whether they should they carry on with the one they have.\"\u003C\u002Fp\u003E\u003Cp\u003EWith an ever-growing cyber skills gap, it's a matter of urgency that everyone at the top of the IT industry encourages talented cybersecurity professionals to not just stick around but to hone their craft and feel confident they're developing a long-term and fulfilling career.\u003C\u002Fp\u003E\u003Cp\u003EThat's something that resonates strongly with Hirst, who looks to guide up-and-coming cyber stars and who is heavily involved in the security community, including speaking to ZDNET from the \u003Ca href=\"https:\u002F\u002Fwww.scotsoft.scot\u002F\"\u003EScotSoft annual tech conference\u003C\u002Fa\u003E run by trade body ScotlandIS.\u003C\u002Fp\u003E\u003Cp\u003EHe believes many cybersecurity professionals suffer from 'imposter syndrome' and it's something that definitely affected him in the past.\u003C\u002Fp\u003E\u003Cp\u003E\"I've probably just about overcome it over the years,\" he says. \"I think it's more prevalent in security for the simple reason that there are so many things we have to understand. And it's impossible to know all of them.\"\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Ffinding-a-mentor-can-supercharge-your-career-here-are-five-big-benefits\u002F\"\u003E\u003Cstrong\u003EFinding a mentor can supercharge your career. Here are 5 big benefits\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EBut despite the trials and tribulations involved in climbing the career ladder, Hirst still relishes the problem-solving aspects of the role and enjoys the cultural side of leadership, particularly trying to build and motivate teams.\u003C\u002Fp\u003E\u003Cp\u003EReflecting on his journey to becoming a CISO, Hirst offers five tips for cybersecurity professionals who are looking to make their way in the industry:\u003C\u002Fp\u003E\u003Col\u003E\u003Cli\u003ELearn from others – If you want to be a CISO, spend time talking to and learning from others who have already done the role\u003Cbr\u003E\u003C\u002Fli\u003E\u003Cli\u003ETruly understand risk – Define what risk means to the business and know how to prioritise it because that's the key element of a CISO's day-to-day role \u003Cbr\u003E\u003C\u002Fli\u003E\u003Cli\u003EBuild a balance of skills – Develop an equal understanding of technical and business knowledge because senior roles demand capability in both of those areas\u003Cbr\u003E\u003C\u002Fli\u003E\u003Cli\u003ELook after yourself physically and mentally – Security leaderships is a high-pressure job that can involve some very stressful and intense periods of work\u003Cbr\u003E\u003C\u002Fli\u003E\u003Cli\u003EImmerse yourself in cyber communities – Interact with people who can help you grow and learn, as that's where you'll find a huge amount of information \u003Cbr\u003E\u003C\u002Fli\u003E\u003C\u002Fol\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"07172adc-b697-4f22-a007-86d14c1e6259\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F07172adc-b697-4f22-a007-86d14c1e6259\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-11-15 11:05:17",timezone:"UTC",updated:c,published:c},description:"If you're keen to snare the top job in cybersecurity, you'll need to develop some core strengths and be prepared for challenging times.",filterKey:c,filterLabel:c,genreGroups:c,icon:b,nodeId:b,subCategory:c,id:"2128bdf0-de46-4b98-a08e-0a30e6c4bdb5",image:{id:"84a10d05-aa04-4de0-a42a-1c0dd9fab98c",filename:"shutterstock-132769316.jpg",dateCreated:{created:c,date:"2022-01-10 11:20:24",timezone:"UTC",updated:c,published:c},alt:"shutterstock-132769316.jpg",credits:"Pressmaster \u002F Shutterstock",caption:"\u003Cp\u003E\u003C\u002Fp\u003E",path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2022\u002F01\u002F10\u002F84a10d05-aa04-4de0-a42a-1c0dd9fab98c\u002Fshutterstock-132769316.jpg",cropGravity:o,crop:c,typeName:"content_image",imageUrl:c,width:5616,height:3744,bucketPath:c,bucketType:c,title:c},label:b,metaData:{typeTitle:"analysis\u002Fopinion",hubTopicPathString:"Business^CXO",relatedItems:[]},name:b,promoTitle:b,section:b,slug:"cybersecurity-jobs-five-ways-to-help-you-build-your-career",startYear:c,summary:b,title:"Cybersecurity jobs: Five ways to help you build your career",topic:{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:d,topicPath:[]},topics:[{id:i,slug:"cxo",name:"CXO",typeName:"content_topic",uuid:b,primary:a,topicPath:[]},{id:"113c25b6-ec91-11e3-95d2-02911863765e",slug:"security",name:"Security",typeName:"content_topic",uuid:b,primary:d,topicPath:[]}],hubTopicPathString:c,type:"content_article",typeName:b,url:b,isSponsored:d},{author:{id:"35e7efdb-10d7-11e4-9732-00505685119a",username:"Mark Samuels",profileUrl:c,email:c,firstName:"Mark",lastName:"Samuels",jobTitle:c,dateCreated:{created:c,date:c,timezone:c,updated:c,published:c},image:{id:"a31d923b-7b4c-11e4-9a74-d4ae52e95e57",filename:"marksamuels.jpg",dateCreated:{created:c,date:"2014-11-18 11:27:16",timezone:"UTC",updated:c,published:c},alt:c,credits:c,caption:c,path:"https:\u002F\u002Fwww.zdnet.com\u002Fa\u002Fimg\u002F2014\u002F11\u002F18\u002Fa31d923b-7b4c-11e4-9a74-d4ae52e95e57\u002Fmarksamuels.jpg",cropGravity:c,crop:c,typeName:"content_image",imageUrl:c,width:c,height:c,bucketPath:c,bucketType:c,title:c},socialProfileIds:c,authorBio:"Mark Samuels is a business journalist specialising in IT leadership issues. Formerly editor at CIO Connect and features editor of Computing, he has written for various organisations, including the Economist Intelligence Unit, The Guardian, The Times, The Sunday Times and Times Higher Education.",profile:c,title:b,bio:b,bureau:"AU",awards:b,expertise:b,authorDisclosure:c},body:"\u003Cdiv data-shortcode=\"image\" data-uuid=\"4ad693fa-144a-4448-b4c0-6ee30935a579\" data-size=\"original\" data-float=\"none\" data-image-caption=\"\u003Cp\u003E\u003C\u002Fp\u003E\" data-image-credit=\"Image: Getty \u002F Maskot\" data-image-alt-text=\"tech-it-workers-collaborate-happy-coding-teamwork-productivity.jpg\" data-image-filename=\"tech-it-workers-collaborate-happy-coding-teamwork-productivity.jpg\" data-image-date-created=\"2022\u002F02\u002F02\" data-image-width=\"899\" data-image-height=\"600\" data-image-do-not-crop=\"false\" data-image-do-not-resize=\"false\" data-image-watermark=\"false\" data-lightbox=\"false\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003EFrom programming through to digital business expertise and onto management and collaboration capabilties, young IT professionals can hone a range of potential skillsets to help them get to the top. \u003C\u002Fp\u003E\u003Cp\u003EBut where should you focus your attention if you want to climb the tech career ladder? Five industry experts give us their opinions. \u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E1. Show your team ethics \u003C\u002Fstrong\u003E\u003Cbr\u003E\u003C\u002Fh3\u003E\u003Cp\u003EDanny Gonzalez, chief digital and innovation officer at London North Eastern Railway (LNER), says there's no getting away it – if you're doing to do a technical role, you're going to need the hard skills. \u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"6bac314b-0492-4251-8cfa-ed79a82bcdb6\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F6bac314b-0492-4251-8cfa-ed79a82bcdb6\" data-float=\"right\"\u003E\u003C\u002Fdiv\u003E\u003Cp\u003ETo that end, his organisation is investing time and money into developing people with the skills LNER needs to continue its data-led digital transformation agenda. \u003C\u002Fp\u003E\u003Cp\u003E\"Take machine learning, for example – we've got several people in our team who are going through various types of machine-learning development courses to get those hard skills,\" he says.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso:\u003C\u002Fstrong\u003E \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Feducation\u002Fprofessional-development\u002Fdata-scientist-vs-data-engineer-how-demand-for-these-roles-is-changing\u002F\"\u003E\u003Cstrong\u003EData scientist vs data engineer: How demand for these roles is changing\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EHowever, Gonzalez is also a great believer that it's the soft skills that help you get the important stuff done, especially as you start to take responsibility for programmes of work.\u003C\u002Fp\u003E\u003Cp\u003E\"You've got to bring people on the journey with you. People have got to feel passionate about what you're trying to achieve,\" he says.\u003C\u002Fp\u003E\u003Cp\u003E\"People have got to bring the right behaviours to teamworking. We can't get anything done in the company on our own – we rely on almost every other part of the business. If you're not bringing solid soft skills, then you're not really going to get very far at all because everyone comes together to make something happen.\"\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E2.  Exploit your know-how\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EStephen Booth, CIO at Coventry University, says anyone looking to work in IT will need to be technically proficient, but by far the most important skills are the right attitude and an ability to connect with people.\u003C\u002Fp\u003E\u003Cp\u003EBooth says that focus on softer skills has become more critical because many of the traditional tasks undertaken by IT professionals are being accounted for by external providers. In-house staff that remain might have to deal with a shift in focus.\u003C\u002Fp\u003E\u003Cp\u003E\"The roles are changing,\" he says. \"Yes, we still have pure coders and infrastructure engineers. But the cloud has led to huge change. What used to be a server engineer is now someone who manages a relationship with a supplier to provide a service.\" \u003C\u002Fp\u003E\u003Cp\u003EThat shift in roles and responsibilities means IT professionals who want to succeed must deal with a broad range of people with disparate demands. Booth says the most effective employees use their technical know-how to help the business solve its challenges.\u003C\u002Fp\u003E\u003Cp\u003E\"You've got to understand the tech, so that you can translate the requirements and the need. So, you still need that tech baseline. But more and more, we're looking for people who can engage and who can translate what people want into this thing that they're building.\"\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E3. Become an influencer\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EBev White, CEO at recruiter Nash Squared, also says soft skills are crucial for professionals looking to climb the career ladder successfully, especially those who want to move into senior management positions. \u003C\u002Fp\u003E\u003Cp\u003E\"Being able to take people with you, being a good leader, and being able to motivate and encourage people is really key,\" she says. \u003C\u002Fp\u003E\u003Cp\u003EBeing a pure technical specialist \"isn't going to cut it\", adds White, because someone who's steered clear of honing their softer skills won't necessarily see the value of creating a strong culture within teams and the importance of developing a compelling mission for change.\u003C\u002Fp\u003E\u003Cp\u003E\u003Cstrong\u003EAlso: \u003C\u002Fstrong\u003E\u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Frecruiting-tech-workers-is-getting-harder-but-theres-another-way-to-get-the-right-skills\"\u003E\u003Cstrong\u003ERecruiting tech workers is getting harder. But there's another way to get the right skills\u003C\u002Fstrong\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003Cp\u003EWhat's more, the increased responsibility for elements of the technology stack by non-IT lines means business communication skills are critical for what remains of the core tech team.\u003C\u002Fp\u003E\u003Cp\u003E\"I think what we're seeing here is that the IT leadership role is becoming much broader,\" she says. \"Senior professionals have to interact with a lot of people that are doing in business roles what might once have been seen as tech jobs. Digital experts come in all guises these days. So, soft skills are key because you've got to be a really good influencer.\"\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E4. Develop presentation skills \u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EDaniel Smith, head of analytics at clothing brand PANGAIA, says IT professionals need an ability to present data and show the business the benefits of digital transformation projects.\u003C\u002Fp\u003E\u003Cp\u003E\"That's where we're seeing skill shortages – and that's in terms of packages as well as communications skills,\" he says. \"Even getting familiar with something like Power BI can help. Once you start using one tool, it helps you get to grips with whatever tools you use.\" \u003C\u002Fp\u003E\u003Cp\u003EProfessionals with capabilities to present data should then hone their softer skills, particularly a confident communication style.\u003C\u002Fp\u003E\u003Cp\u003ESmith gives an example from his work own work. He recently spent time with the internal impact team to try and help them with carbon-reporting requirements. \u003C\u002Fp\u003E\u003Cp\u003EHaving listened to their demands, Smith was able to define the technical work in a format the business could understand – and he says that's likely to be a big requirement for all IT professionals.\u003C\u002Fp\u003E\u003Cp\u003E\"The best description I could give to them was, 'This is a carbon balance sheet that looks no different to a financial balance sheet but is all about carbon.' And they said, 'Yes, finally, someone has explained it to us.' And so, for me, it's those soft skills. Because drawing that problem out of the business is where it gets painful at times.\"\u003C\u002Fp\u003E\u003Ch3\u003E\u003Cstrong\u003E5. Adopt the right behaviours\u003C\u002Fstrong\u003E\u003C\u002Fh3\u003E\u003Cp\u003EMark Bramwell, CIO at Saïd Business School, University of Oxford, says that despite the general need for technical proficiency, his department always looks for key values from new recruits.\u003C\u002Fp\u003E\u003Cp\u003E\"Technical skills can be taught, but behavioural skills are very difficult to change,\" he says. \"We always look for key things around our values, such as honesty, trust, respect, excellence, collaboration, entrepreneurship. If people can exhibit and demonstrate those skills, they're the sorts of people we would like in our organisation, and that I would like in my team.\"\u003C\u002Fp\u003E\u003Cdiv data-shortcode=\"pinbox\" data-uuid=\"07172adc-b697-4f22-a007-86d14c1e6259\" data-uri=\"\u002Fapi\u002Fcomponent\u002Feditorial\u002F07172adc-b697-4f22-a007-86d14c1e6259\" data-float=\"none\"\u003E\u003C\u002Fdiv\u003E",gallery:c,category:c,children:c,contentType:b,contentUrl:b,coreImages:c,date:c,datePublished:{created:c,date:"2022-11-10 14:00:22",timezone:"UTC",updated:c,published:c},description:"The old assumptions about tech and tech jobs are going away. 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