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1 At Bat Media
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src="https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/651f218e19df4d002df3256a_page%20family%20divider.svg" loading="lazy" alt="" class="image-10"/><a href="/case-studies/makers-clean" aria-current="page" class="page-family-text w--current">Maker’s Clean</a></div></div><div data-w-id="63131788-44cc-9b60-78ac-32c99139c852" class="content-align-center max-width-large"><div data-w-id="c5d08bf2-0e0b-fb06-aa43-ac547f9c51b4" class="margin-bottom margin-small"><h1 class="heading-2">Maker’s Clean</h1></div><div data-w-id="486663c0-8b94-0ea5-c475-58f86309938c" class="margin-bottom margin-medium"><div class="cs-banner-tag">Cleaning Products</div></div></div><div class="temp-banner-flex"><div data-w-id="738c6fed-50a6-ca28-652e-bebb84d92815" class="banner cs-template-hero"><div class="cs-temp-hero-image-container"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/65393ee29e1b7db0d5c11744_Makers-cover_1-min.jpeg" class="cs-temp-hero-cover-image"/></div><div class="cs-temp-hero-desc-container"><div class="margin-bottom margin-small"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/65faf8a27edb77ea176e207d_6536df5485b8c887c5280ff6_makers-logo-white.svg" class="cs-temp-logo"/></div><div class="margin-bottom margin-medium"><div class="cs-type-tag-2"><div class="text-wrapper"><div class="tag-text-flex"><div class="text">/</div><div>Paid Media</div><div class="text">/</div><div>Email Marketing</div><div class="text w-condition-invisible">/</div><div class="w-condition-invisible">Influencer</div><div class="text w-condition-invisible">/</div><div class="w-condition-invisible">Web Development</div></div></div></div><div class="div-block-10"><div class="cs-type-tag">Paid Media</div><div class="cs-type-tag">Email Marketing</div><div class="cs-type-tag w-condition-invisible">Influencer</div><div class="cs-type-tag w-condition-invisible">Web Development</div></div></div><div class="margin-bottom margin-large"><p class="paragraph-1">Sparkling Success: Elevating Maker’s Clean Digital Presence</p></div><div class="kpi-value-container hero-banner"><div id="w-node-_363c6c5d-db88-a60a-0212-c305815c1866-95e6370d" class="kpi-block"><h4 class="value-heading">114% </h4><div class="value-subheading">Increase in Revenue</div></div><div id="w-node-_363c6c5d-db88-a60a-0212-c305815c186b-95e6370d" class="kpi-block"><h4 class="value-heading">6-figures</h4><div class="value-subheading">Added Revenue from Email Marketing</div></div><div id="w-node-_363c6c5d-db88-a60a-0212-c305815c1870-95e6370d" class="kpi-block"><h4 class="value-heading">23% </h4><div class="value-subheading">Increase in Average Order Value (AOV)</div></div></div></div></div><div class="banner cs-template-body"><div class="margin-bottom"><div class="cs-body-icon-bg"><img src="https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/651f0f23e501a1138bc82cd9_The%20Challenge%20icon.png" loading="lazy" alt="" class="cs-body-icon"/></div></div><div class="margin-bottom margin-small"><h3 class="heading-3 _2">The Challenge</h3></div><div class="margin-bottom"><div class="cs-rich-text w-richtext"><p>Maker’s Clean, a reputable name in the cleaning products industry, aimed to redefine cleaning ease with its superior quality microfiber cloths. With a decade-long journey beginning in 2006, they meticulously tested numerous products to deliver the best cleaning solutions.</p><p>Their channel, Clean My Space on YouTube, has garnered a community of over 2.5 million subscribers, educating people on efficient cleaning methods. Despite these achievements, they found themselves encumbered by a plateau in revenue growth, underutilized email marketing strategies, and a lack of consistency in paid social engagements.</p><p>The challenges included:</p><ul role="list"><li>Absence of a robust email marketing strategy and consistency in paid social advertising.</li><li>Misalignment with the email marketing tool, Mailchimp, which was not meeting their specific needs.</li><li>No solid strategy to continuously grow their email list.</li><li>Unoptimized email flows, missing flows, and lack of proper list segmentation.</li></ul></div><div class="cs-rich-text hide w-richtext"><h2>What’s a Rich Text element?</h2><p>The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.</p><h4>Static and dynamic content editing</h4><ul role="list"><li>A rich text element can be used with static or dynamic content. </li><li>For static content, just drop it into any page and begin editing. </li><li>For dynamic content, add a rich text field to any collection </li><li>And then connect a rich text element to that field in the settings panel. Voila!</li></ul><p></p><blockquote>A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!</blockquote><p></p><h4>How to customize formatting for each rich text</h4><p>Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.</p><ol start="" role="list"><li>A rich text element can be used with static or dynamic content. </li><li>For static content, just drop it into any page and begin editing. </li><li>For dynamic content, add a rich text field to any collection </li><li>And then connect a rich text element to that field in the settings panel. Voila!</li></ol><p></p></div></div></div><div class="banner cs-template-body"><div class="margin-bottom"><div class="cs-body-icon-bg"><img src="https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/651f121d378edc9ce51dd8f2_The%20Solution%20icon.png" loading="lazy" alt="" class="cs-body-icon"/></div></div><div class="margin-bottom margin-small"><h3 class="heading-3 _2">The Solution</h3></div><div class="margin-bottom"><div class="cs-rich-text w-richtext"><p>1 At Bat Media was enlisted to unclog the digital bottlenecks and streamline Maker’s Clean’s marketing channels. Our strategy was multi-pronged:</p><ul role="list"><li>Email Marketing: Transitioned from Mailchimp to Klaviyo for their US and CA Shopify stores, ensuring a better fit for their email marketing needs.</li><li>Paid Media (Social): Implemented re-engagement campaigns and list growth strategies such as on-site popups and giveaways to a warm audience on social channels.</li><li>Comprehensive Email Flows: Built new email flows from the ground up, optimizing flow triggers based on lists and segments.</li></ul><p>Collaborations with technology partners like Meta, Klaviyo, and Shopify were pivotal in delivering these solutions.</p></div><div class="cs-rich-text hide w-richtext"><h2>What’s a Rich Text element?</h2><p>The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.</p><h4>Static and dynamic content editing</h4><ul role="list"><li>A rich text element can be used with static or dynamic content. </li><li>For static content, just drop it into any page and begin editing. </li><li>For dynamic content, add a rich text field to any collection </li><li>And then connect a rich text element to that field in the settings panel. Voila!</li></ul><blockquote>A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!</blockquote><h4>How to customize formatting for each rich text</h4><p>Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.</p><ol start="" role="list"><li>A rich text element can be used with static or dynamic content. </li><li>For static content, just drop it into any page and begin editing. </li><li>For dynamic content, add a rich text field to any collection </li><li>And then connect a rich text element to that field in the settings panel. Voila!</li></ol><p></p></div></div></div><div class="banner cs-template-body"><div class="margin-bottom"><div class="cs-body-icon-bg"><img src="https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/652d69cb0eb93db154db8d22_Outcome.png" loading="lazy" sizes="(max-width: 767px) 24px, (max-width: 991px) 28.796875px, 33.59375px" srcset="https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/652d69cb0eb93db154db8d22_Outcome-p-500.png 500w, https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/652d69cb0eb93db154db8d22_Outcome.png 512w" alt="" class="cs-body-icon"/></div></div><div class="margin-bottom margin-small"><h3 class="heading-3 _2">The Outcome</h3></div><div class="margin-bottom"><div class="cs-rich-text w-richtext"><p>The transformation ushered in by 1 At Bat Media rapidly drove significant results, paving the way for a brighter digital future for Maker's Clean.</p><ul role="list"><li>A significant 114% increase in revenue within the first 45 days of collaboration.</li><li>6-figures of additional revenue generated directly from email marketing.</li><li>A 23% increase in Average Order Value (AOV).</li></ul><p></p><p>On the qualitative front:</p><ul role="list"><li>Better-designed emails reflecting the brand’s quality, leading to higher engagement with the existing customer base.</li><li>A decrease in email unsubscribers due to proper segmentation, indicating improved customer satisfaction.</li></ul><p></p><h3>Lessons & Future Endeavors:</h3><p>Key takeaways:</p><ul role="list"><li>The importance of diversifying marketing channels to avoid over-reliance on a single platform, as seen from their heavy reliance on YouTube.</li><li>The significant impact of a well-structured email marketing strategy in nurturing and retaining customer relationships at scale.</li><li>The necessity of layering Paid Media (social and search) into the overall marketing strategy for holistic growth.</li></ul><p></p><h3>Conclusion:</h3><p>Maker's Clean’s journey with 1 At Bat Media demonstrates the substantial uplift a tailored digital strategy can bring. By addressing the email marketing and paid social hurdles, Maker's Clean now enjoys a more engaged customer base, a substantial increase in revenue, and a solid foundation for future digital endeavors.</p></div><div class="cs-rich-text hide w-richtext"><h2>What’s a Rich Text element?</h2><p>The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.</p><h3>Static and dynamic content editing</h3><ul role="list"><li>A rich text element can be used with static or dynamic content. </li><li>For static content, just drop it into any page and begin editing. </li><li>For dynamic content, add a rich text field to any collection </li><li>And then connect a rich text element to that field in the settings panel. Voila!</li></ul><p></p><blockquote>A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!</blockquote><p></p><h4>How to customize formatting for each rich text</h4><p>Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.</p><ol start="" role="list"><li>A rich text element can be used with static or dynamic content. </li><li>For static content, just drop it into any page and begin editing. </li><li>For dynamic content, add a rich text field to any collection </li><li>And then connect a rich text element to that field in the settings panel. Voila!</li></ol><p></p></div></div></div></div></div></div></div><div class="section hero"><img src="https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/651f15f0b52db1b35cbbdbe6_Ellipse%2023.svg" loading="lazy" alt="" class="image-17"/><div class="padding-section-small"><div class="container"><div class="content-align-center"><div class="custom-padding-margin"><h3 class="heading-3">Results</h3></div><div class="cs-temp-bottom-result-grid"><div id="w-node-b940a0e6-5155-34f1-eeb7-86cb8abf8732-95e6370d" class="bottom-kpi-block"><div class="margin-bottom margin-xsmall"><h1 class="result-value-heading">114% </h1></div><div class="margin-bottom"><h5 class="heading-5">Increase in Revenue</h5></div></div><div id="w-node-dd247f30-0e72-afeb-8e59-a06d8fa16e07-95e6370d" class="bottom-kpi-block"><div class="margin-bottom margin-xsmall"><h1 class="result-value-heading">6-figures</h1></div><div class="margin-bottom"><h5 class="heading-5">Added Revenue from Email Marketing</h5></div></div><div id="w-node-f071e88d-9987-86a0-722a-e0792fc11305-95e6370d" class="bottom-kpi-block"><div class="margin-bottom margin-xsmall"><h1 class="result-value-heading">23% </h1></div><div class="margin-bottom"><h5 class="heading-5">Increase in Average Order Value (AOV)</h5></div></div></div></div></div></div></div><div class="section hero"><div class="padding-section-medium"><div class="container cs-container-template"><div data-w-id="5ec539a1-810a-f9ce-abb7-53c9947c1077" class="content-align-center"><div data-w-id="bb660441-14c7-22bc-0370-16704303d1da" class="margin-bottom margin-medium"><h1 class="heading-2">discover other Case Studies</h1></div><div data-w-id="01863392-693c-7a4a-8388-f68c3324fa5d" class="w-dyn-list"><div role="list" class="cs-collection-list w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/case-studies/nooee-pet" class="case-study-card w-inline-block"><div class="cs-top"><div class="margin-bottom margin-small"><h3 class="cs-card-heading">Nooee Pet</h3></div><div class="margin-bottom margin-small"><div class="cs-catagory-tag">Pet Supplies</div></div><div class="cs-card-image-wrapper"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3cd9ce733e5a2e874919_meta-ad_7999-min.png" sizes="(max-width: 479px) 100vw, (max-width: 767px) 318px, (max-width: 991px) 41vw, (max-width: 1919px) 24vw, 371.34375px" srcset="https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3cd9ce733e5a2e874919_meta-ad_7999-min-p-500.png 500w, https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3cd9ce733e5a2e874919_meta-ad_7999-min-p-800.png 800w, https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3cd9ce733e5a2e874919_meta-ad_7999-min-p-1080.png 1080w, https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3cd9ce733e5a2e874919_meta-ad_7999-min-p-1600.png 1600w, https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3cd9ce733e5a2e874919_meta-ad_7999-min.png 1996w" class="cs-card-cover"/></div><div class="cs-card-value-grid margin-top margin-small"><div id="w-node-_01863392-693c-7a4a-8388-f68c3324fa68-95e6370d" class="cs-value-box"><h1 class="cs-card-value-heading">317%</h1><div class="value-description">Growth in eCommerce Revenue YoY</div></div><div id="w-node-_01863392-693c-7a4a-8388-f68c3324fa6b-95e6370d" class="cs-value-box"><h1 class="cs-card-value-heading">65%</h1><div class="value-description">Increase in Conversion Rate</div></div><div id="w-node-_01863392-693c-7a4a-8388-f68c3324fa6e-95e6370d" class="cs-value-box"><h1 class="cs-card-value-heading">1000s</h1><div class="value-description">New Email Subscribers Added</div></div></div></div><div class="cs-card-botton"><div><div class="button cs-card">View Case Study</div></div></div></a><div class="cs-card-block hide"></div></div><div role="listitem" class="w-dyn-item"><a href="/case-studies/raw-support" class="case-study-card w-inline-block"><div class="cs-top"><div class="margin-bottom margin-small"><h3 class="cs-card-heading">RAW Support</h3></div><div class="margin-bottom margin-small"><div class="cs-catagory-tag">Pet Supplements</div></div><div class="cs-card-image-wrapper"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/65393ee28349609934dd86f2_raw-cover_1-min.jpeg" class="cs-card-cover"/></div><div class="cs-card-value-grid margin-top margin-small"><div id="w-node-_01863392-693c-7a4a-8388-f68c3324fa68-95e6370d" class="cs-value-box"><h1 class="cs-card-value-heading">32%</h1><div class="value-description">Increase in Conversions</div></div><div id="w-node-_01863392-693c-7a4a-8388-f68c3324fa6b-95e6370d" class="cs-value-box"><h1 class="cs-card-value-heading">15%</h1><div class="value-description">Increase in Average Order Value (AOV)</div></div><div id="w-node-_01863392-693c-7a4a-8388-f68c3324fa6e-95e6370d" class="cs-value-box"><h1 class="cs-card-value-heading">29%</h1><div class="value-description">Decrease in Customer Acquisition Cost (CAC)</div></div></div></div><div class="cs-card-botton"><div><div class="button cs-card">View Case Study</div></div></div></a><div class="cs-card-block hide"></div></div><div role="listitem" class="w-dyn-item"><a href="/case-studies/jackjaw" class="case-study-card w-inline-block"><div class="cs-top"><div class="margin-bottom margin-small"><h3 class="cs-card-heading">JackJaw</h3></div><div class="margin-bottom margin-small"><div class="cs-catagory-tag">Construction Accessories</div></div><div class="cs-card-image-wrapper"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3fc0e873578e63b3f132_JJ0200pullingstakebelowform%20(1).jpg" sizes="(max-width: 479px) 100vw, (max-width: 767px) 318px, (max-width: 991px) 41vw, (max-width: 1919px) 24vw, 371.34375px" srcset="https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3fc0e873578e63b3f132_JJ0200pullingstakebelowform%20(1)-p-500.jpg 500w, https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3fc0e873578e63b3f132_JJ0200pullingstakebelowform%20(1)-p-800.jpg 800w, https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3fc0e873578e63b3f132_JJ0200pullingstakebelowform%20(1)-p-1080.jpg 1080w, https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3fc0e873578e63b3f132_JJ0200pullingstakebelowform%20(1)-p-1600.jpg 1600w, https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3fc0e873578e63b3f132_JJ0200pullingstakebelowform%20(1)-p-2000.jpg 2000w, https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3fc0e873578e63b3f132_JJ0200pullingstakebelowform%20(1)-p-2600.jpg 2600w, https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3fc0e873578e63b3f132_JJ0200pullingstakebelowform%20(1)-p-3200.jpg 3200w, https://cdn.prod.website-files.com/651ef5431dd245d647916bc1/66ce3fc0e873578e63b3f132_JJ0200pullingstakebelowform%20(1).jpg 3264w" class="cs-card-cover"/></div><div class="cs-card-value-grid margin-top margin-small"><div id="w-node-_01863392-693c-7a4a-8388-f68c3324fa68-95e6370d" class="cs-value-box"><h1 class="cs-card-value-heading">105%</h1><div class="value-description">Increase in YoY Revenue</div></div><div id="w-node-_01863392-693c-7a4a-8388-f68c3324fa6b-95e6370d" class="cs-value-box"><h1 class="cs-card-value-heading">21%</h1><div class="value-description">Decrease in Customer Acquisition Cost (CAC)</div></div><div id="w-node-_01863392-693c-7a4a-8388-f68c3324fa6e-95e6370d" class="cs-value-box"><h1 class="cs-card-value-heading">87%</h1><div class="value-description">Increase in Conversion Rate</div></div></div></div><div class="cs-card-botton"><div><div class="button cs-card">View Case Study</div></div></div></a><div class="cs-card-block hide"></div></div></div></div><div data-w-id="f9e5e20c-c86c-1815-8c1d-76666d229138" class="margin-top margin-large"><a href="/case-studies" class="button w-button">view them all</a></div></div></div></div></div><div data-w-id="562efd84-fa7a-992f-0419-7e0ebc39ab0e" class="section cta-banner"><div class="padding-section-medium"><div class="container push-up"><div class="content-align-center"><div data-w-id="562efd84-fa7a-992f-0419-7e0ebc39ab12" class="margin-bottom margin-small"><h1 class="fadgasdfgasdfasd">We swing for the fences.</h1></div><div data-w-id="c5bbb6a2-018c-cd0b-d595-08118724eca8" class="margin-bottom margin-medium max-width-medium"><p class="paragraph-1">Is your brand ready to scale?</p></div><div data-w-id="562efd84-fa7a-992f-0419-7e0ebc39ab15" class="margin-bottom"><a href="/contact" class="button w-button">Book a Call</a></div></div></div></div><img src="https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/651f034435b75e7485e5ead8_CTA%20Banner%20blue.svg" loading="lazy" alt="" class="image-8"/><div data-w-id="35e0277b-04b1-a3ae-222f-bbd51576af14" class="html-embed hide w-embed"><svg width="currectwidth" height="currentheight" 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srcset="https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/65282596bff11a69369363fd_Brand%20testure-p-500.png 500w, https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/65282596bff11a69369363fd_Brand%20testure-p-800.png 800w, https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/65282596bff11a69369363fd_Brand%20testure-p-1080.png 1080w, https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/65282596bff11a69369363fd_Brand%20testure.png 1728w" alt="" class="testure-bg"/></div><div class="section"><div class="padding-section-medium footer"><div class="container"><div class="flex-horizontal align-top"><div class="footer-left"><div class="margin-bottom margin-small"><a href="/" class="w-inline-block"><img src="https://cdn.prod.website-files.com/6519c6f8b8c55792944dc6dd/6523fa8442fa9accfed80213_White%20Logo%20(1).svg" loading="lazy" alt="" class="footer-logo"/></a></div><div class="margin-bottom hide"><div class="paragraph-2">We Swing For The 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