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Press Release FAQ-Frequently Asked Questions

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} .tablepress-id-22 .row-1 .column-4 { background-color: #9fd425; } .tablepress-id-22 .row-1 .column-3{ border: 1px solid gray; } #tablepress-22 .column-2 a, #tablepress-22 .column-3 a, #tablepress-22 .column-4 a { color: #fff; } .tablepress-id-22 { position:relative; } .tablepress-id-22 thead{ position: sticky; top:92px; } @media (max-width:576px){ .tablepress-id-22 .row-1 .column-3 { border: none; } .tablepress-id-22 thead { top: 92px; } } </style> <!-- end Simple Custom CSS and JS --> <!-- start Simple Custom CSS and JS --> <style type="text/css"> .prcing-faqs br{ display: none; } .panel-heading .panel-title h1, .panel-heading .panel-title h2, .panel-heading .panel-title h3, .panel-heading .panel-title h4{ margin:3px 0; } .panel-heading .panel-title p{ margin: 0; } .erl-faq-post .panel-heading .panel-title>a>span { max-width: 90%; } .erl-content .align-left__flex{ flex-direction: column; } .erl-content .erl-bluebox .highlights-content { width: 100%; float: right; } .page-template-pt-wide .erl-content .erl-bluebox .video-container { width: 100%; } .page-template-pt-wide .erl-bluebox h3{ margin-top:0; } .erl-content .erl-bluebox .video-container { float: left; width: 100%; } @media (min-width: 991px) and (max-width: 1200px) { body.home .erl-numbers-module .erl-numbers-holder .erl-number .odometer { font-size: 5rem!important; } } .press-release-checklist li { list-style-type: none; position: relative; } .press-release-checklist{ list-style-image:unset!important; } .press-release-checklist li::before { content: ""; background-image: url('https://media.ereleases.com/uploads/2024/12/square.png'); background-size: cover; width: 16px; height: 16px; position: absolute; left: -25px; top: 6px; position: absolute; } .press-release-checklist li { padding-left: 24px; } .page-template-pt-about.page-id-44.logged-in .erl-page-wrap { margin-top: -8px; } .page-template-pt-about.page-id-44 .erl-page-wrap { margin-top: 24px; } .page-template-pt-about.page-id-44 .erl-about-banner h1 { padding: 35px 15px; } .page-template-pt-about.page-id-44 .erl-about-banner{ background-color: #fff; } .page-template-pt-about.page-id-44 .erl-about-banner .about-content p { text-shadow: unset; color: #000; } .page-template-pt-about.page-id-44 .erl-about-banner .about-content p a { color: #8BBA1C; border-bottom: unset; } .postid-316 #link-whisper-related-posts-widget, .postid-122 #link-whisper-related-posts-widget, .postid-13219 #link-whisper-related-posts-widget, .postid-158 #link-whisper-related-posts-widget, .postid-13636 #link-whisper-related-posts-widget, .postid-13711 #link-whisper-related-posts-widget, .postid-549 #link-whisper-related-posts-widget, .postid-620 #link-whisper-related-posts-widget, .postid-1208 #link-whisper-related-posts-widget, .postid-1612 #link-whisper-related-posts-widget, .postid-1741 #link-whisper-related-posts-widget, .postid-1763 #link-whisper-related-posts-widget, .postid-3049 #link-whisper-related-posts-widget, .postid-3036 #link-whisper-related-posts-widget, .postid-3388 #link-whisper-related-posts-widget, .postid-3641 #link-whisper-related-posts-widget, .postid-3794 #link-whisper-related-posts-widget, .postid-3804 #link-whisper-related-posts-widget, .postid-4044 #link-whisper-related-posts-widget, .postid-4088 #link-whisper-related-posts-widget, .postid-4367 #link-whisper-related-posts-widget, .postid-4496 #link-whisper-related-posts-widget, .postid-4562 #link-whisper-related-posts-widget, .postid-4712 #link-whisper-related-posts-widget, .postid-5045 #link-whisper-related-posts-widget, .postid-504 #link-whisper-related-posts-widget, .postid-5981 #link-whisper-related-posts-widget, .postid-5660 #link-whisper-related-posts-widget, .postid-5161 #link-whisper-related-posts-widget, .postid-44779 #link-whisper-related-posts-widget, .postid-44782 #link-whisper-related-posts-widget, .postid-43562 #link-whisper-related-posts-widget{ display:none; } #custom, #industry, #influencer, #local{ scroll-margin-top: 85px; } .highlight-bg { background-color: #ECF8FF; padding:5px 10px; margin-bottom:10px; } .read-more{ display: inline-flex; justify-content:center; align-items:center; background-color: #9ed329; color:#fff!important; font-size:20px; border: 1px solid #000; text-decoration: none; border-radius: 24px; padding: 10px 20px; margin-top:5px; } .read-more:hover{ text-decoration:none; color:#fff!important; } .tablepress-id-37 a { font-size: 2rem; } .tablepress-id-37 tr { height: 80px; } .tablepress-id-37 tr:last-child { height: unset; } #tablepress-37 {background-color: #ECF8FF;} .tablepress-id-37 td.column-1, .tablepress-id-37 td.column-3 {padding:0 5px;} .tablepress-id-37 td.column-2 {padding-right:20px;} .tablepress-id-37 td.column-4 {padding-right:3px;} .tablepress-id-38, .tablepress-id-38 td {border: 1px solid;} .tablepress-id-38 td {padding:5px;} .tablepress-id-38 a { font-size: 2rem; } .tablepress-id-38 tr { height: 80px; } .tablepress-id-38 td.column-1, .tablepress-id-38 td.column-2 {padding:0 20px;} #tablepress-39 {background-color: #ECF8FF; min-width:950px; border: 1px solid;} .tablepress-id-39 tr.row-1, .tablepress-id-39 tr.row-2 { height: 50px; } .tablepress-id-39 td.column-1, .tablepress-id-39 td.column-2 {padding:0 15px;} .tablepress-id-40 td { border: 1px solid; padding:5px;} .tablepress-id-40 tr.row-1 {font-weight:900;} .plan-flex{ display:flex; align-items: center; } .plan-flex__list{ flex: 1 1 35%; } .plan-flex__image{ flex: 1 1 65%; } .erl-content .highlights-content.highlights-content__trust{ margin-left: 20px; width: 355px; } .video-container-block .erl-bluebox { background-color: unset; border: unset; border-radius: unset; box-shadow: unset; } .video-container-block{ background-color: #eaf2fd; border: 1px solid #c5dbf7; border-radius: 5px; box-shadow: inset 0 0 1px #fff; } .page-id-17059 .erl-bluebox{ height:auto!important; } .page-id-17059 .row{ display: flex; flex-wrap:wrap; } .erl-footer .row{ margin-left: unset; margin-right: unset; } .erl-footer .erl-footer-top { padding-left: 0!important; } .erl-content .align-left__flex { display: flex; column-gap: 30px; } .list-image li{ list-style-image: url('https://www.ereleases.com/wp-content/themes/ereleases-v2/images/how_to_write/green-arrow.gif'); } .chapters #e-releases-bg{ width: 1050px; background-size:cover; } .alignnone.center{ display: block; margin: 0 auto; } .chapters .headlinebg { padding: 25px 0 0 70px; } .erl-single-wrap .erl-collapse p{ margin-bottom:0; } .chapters #tipsheading-1 h2 { order:1; } .chapters #tipsheading-1 p { order:2; margin-top: 70px; } #tip-1yellowbg #tips-1whitebg #tipsheading-1 p span{ color:#000!important; } #tip-1yellowbg #tips-1whitebg:nth-child(2) #tipsheading-1{ padding-top: 22px; } #tip-1yellowbg #tips-1whitebg:nth-child(3) #tipsheading-1{ padding-top: 7px; } #tip-1yellowbg #tips-1whitebg:nth-child(4) #tipsheading-1{ padding-top: 22px; } #tip-1yellowbg #tips-1whitebg:nth-child(5) #tipsheading-1{ padding-top: 22px; } #tip-1yellowbg #tips-1whitebg:nth-child(6) #tipsheading-1{ padding-top: 22px; } .chapters #tipsheading-1 h3, .chapters #tipsheading-1 h2 { font-size: 18px; font-weight: 700; color: #2565b0; padding-top: 30px; max-width: 147px; margin: 0 auto; line-height: 24px; } .chapters #tipsheading-1 h2 { margin: 13px auto 0; } .single iframe{ width:100%; height:400px; } .page .btn-page-bottom{ position:relative; top:-5px; } .chapters h3 b, .chapters h2 b{ color: #2565b0; } .page iframe{ width:100%; } .btn-page{ margin-bottom:-35px!important; } .erl-content a { color: #8BBA1C; } .wow-modal-id-1{ width: 100%; height: 65px; margin-bottom: 30px; } body .ewd-ufaq-faq-category-inner { margin-bottom: 25px; } body .ewd-ufaq-faq-title .ewd-ufaq-post-margin-symbol span { font-size: 16px; color:#fff; font-weight: 700; } body .ewd-ufaq-faq-div.ewd-ufaq-faq-column-count-two { background-color: #f4f5f6; border: 1px solid #dbdbdb; padding: 0px 14px; margin-bottom: 0; width: 100%; } body .ewd-ufaq-faq-title.ewd-ufaq-faq-toggle{ padding: 14px 0; } body .ewd-ufaq-faq-body { padding-left: 15px; } #accordion .col-md-12.col-sm-6.col-xs-12{ padding:0; } body .ewd-ufaq-faq-category-title h3{ margin-top:0; } body div.ewd-ufaq-faq-title div.ewd-ufaq-post-margin-symbol { float: right; display: inline-flex; align-items: center; justify-content: center; text-align: center; width:25px; height: 25px; border-radius:50%; background-color: #8bba1c; padding: 3px 1px 0 1px; } body .ewd-ufaq-faq-category-title { overflow: hidden; } body .ewd-ufaq-faq-category-inner { display: grid; grid-template-columns: repeat(2,1fr); align-items: flex-start; grid-gap: 20px; } body .ewd-ufaq-faq-title-text h4{ color: #666; } body #ewd-ufaq-jquery-ajax-search .ewd-ufaq-text-input { margin: 15px!important; width: 70%; border-radius: 3px!important; border-width: 1px; border-color: #000; padding: 4px 7px!important; } #ewd-ufaq-ajax-search-submit{ height: 35px; } #ewd-ufaq-jquery-ajax-search { display: flex; justify-content: center; align-items: center; } body .ewd-ufaq-faqs{ font-size: 14px; } .single .container { width: 100%; max-width:1000px; } .single .container .row, .page-template-pt-wide-php .container .row{ margin-left: unset; margin-right: unset; } .single .erl-content .alignright { /* width: 40%; */ margin: 5px 0 10px 10px; } .single #olark-container.olark-bottom-left { left: 5px !important; } .single .erl-single-wrap .erl-content p { margin-bottom:15px; } .single #olark-container{ width: 280px!important; } .erl-footer-sidebar:not(:has(.erl-widget)) { display: none; } @media (min-width: 1405px) and (max-width:1465px){ #erl-header .navbar-right ul.nav>li>a { font-size: 18px!important; line-height: normal!important; } .header-container{ display:flex; align-items:center; justify-content: space-between; } } @media (min-width: 1421px) and (max-width:1465px){ #erl-header .navbar-right ul.nav>li>a { padding: 0 15px!important; } } @media screen and (max-width: 1366px) { .page-template-pt-fullwidth-noheaderfooterwithlogo .erl-title-bar h1.erl-page-title{ font-size: 3.5rem; } } @media screen and (max-width: 1200px) { .ertl-flex{ display: flex; flex-direction: column; justify-content: center; align-items: center; } .page-id-17059 .row .col-responsive{ flex-basis: 50%; } .erl-content .align-left__flex { flex-wrap:wrap } .page-template-pt-fullwidth-noheaderfooterwithlogo .navbar-brand{ float: none; padding: 0; line-height: normal; display: block; margin-bottom: 20px; height:auto; } } @media (min-width:768px) { .erl-footer-sidebar:nth-child(3) { padding-left: 30px; } } @media screen and (max-width: 1199px) { #gform_11 .gfield-right { float: none; } } @media screen and (max-width: 992px) { .page-template-pt-fullwidth-noheaderfooterwithlogo .erl-title-bar h1.erl-page-title { font-size: 3.2rem; } .ertl-flex .container{ width:100%; padding:0; } .page-template-pt-wide .erl-bluebox h3{ margin-top:2rem; } } @media screen and (max-width: 768px) { .read-more{ margin:5px; } #ewd-ufaq-jquery-ajax-search { margin-top: 15px; } body #ewd-ufaq-jquery-ajax-search .ewd-ufaq-text-input { width: 100%; margin: 15px 15px 15px 0!important; } .wow-modal-id-1 { height: 50px; } body .ewd-ufaq-faq-category-inner { grid-template-columns: 1fr; } .ertl-flex .navbar-brand img{ width:250px; } .page-template-pt-fullwidth-noheaderfooterwithlogo .erl-title-bar h1.erl-page-title { font-size: 3rem; } .page-template-pt-fullwidth-noheaderfooterwithlogo .erl-single.erl-content *{ width:100%!important; } .page-template-pt-fullwidth-noheaderfooterwithlogo .erl-single.erl-content .gform_button { margin-left:0; padding: 15px 0; } .page-template-pt-fullwidth-noheaderfooterwithlogo .af-form-wrapper img{ display:none; } } @media screen and (max-width: 767px) { #gform_11 .gfield { max-width:100%; } } @media screen and (max-width: 576px) { .tablepress-id-22 .column-1 { width: auto; padding: 5px; } .single iframe{ height:180px; } .single .erl-content .alignright { width: 100%; } .page-id-17059 .row .col-responsive{ flex-basis: 100%; } .linkOnClick, .linkOnClick i{ word-break: break-word; } .erl-single-wrap .erl-content > p{ padding-left:0!important; } .erl-content a { word-break: break-word; } .meet-us .erl-content .alignleft { float: none; display:block; width: 100%; } .break-words { word-break: break-word; } .erl-single-wrap .container .row{ max-width: max-content; } .highlights-content{ margin-left: 0!important; } /* #table-price{ overflow: auto; max-width:100%; } */ .tablepress-id-22 .fa-check { font-size: 1.5em; } .tablepress-id-22 .row-1 .column-3, .tablepress-id-22 .row-2 .column-3 { font-size: 1.5rem; } #tablepress-22 a { font-size: 1.5rem!important; } .tablepress-id-22 .column-2, .tablepress-id-22 .column-3, .tablepress-id-22 .column-4 { width: auto; padding: 5px; font-size: 14px; } .tablepress-id-22 .column-3{ padding: 5px; } .erl-page-module.erl-features-module .erl-features .row{ max-width: max-content; } .erl-page-wrap .row{ max-width: unset; } .erl-intro-module .erl-intro-content h4{ margin-top:15px; } } .container ul.case-studies li .image-container, .container ul.case-studies li .text-container{ background-color: #fff; } video[poster]{ height:317px; width:100%; object-fit:cover; } video{ margin:44px auto 0!important; } .chapters #tipsheading-1-right { padding-left: 0; } @media screen and (max-width: 1200px) { .social-icons-block{ display: flex; justify-content: center; flex-wrap: wrap; gap: 15px; } .social-icons-block img{ width:50px; } .chapters #headlinebg { padding: 25px 0 25px 60px; background-position: center; } .erl-content .highlights-content.highlights-content__trust { margin-left: 0; width: 100%; } } @media screen and (max-width: 1199px) { .chapters #tipsheading-1-right { width: 100%; padding-left: 0; } .chapters #tipsheading-1-right { float: none; } } @media screen and (max-width: 1100px) { .single #olark-container { height: 510px!important; top: unset!important; } .single .erl-single-wrap .erl-content p { margin-bottom:5px; text-align: justify; } .single .erl-content h2, .single .erl-content h2>a { font-size: 2rem; margin: 15px 0 15px; } .single .erl-content h3, .single .erl-content h3 a { font-size: 2rem; } .single .erl-title-bar h1.erl-page-title { font-size: 3rem; } #answerdash #qazzow-helpButton { font-size: 14px !important; height:28px!important; } .single .container{ padding-left: 30px; padding-right: 30px; } #answerdash #answerdash-helpButton-contents { margin: 0.5em!important; } } @media screen and (max-width: 991px) { video { margin: 0 auto!important; } .highlights-content{ margin-left:0!important; } } @media screen and (max-width: 767px) { .chapters #tipsheading-1 { float: none; margin: 0 auto; } .chapters #headlinebg { padding: 15px 0 25px 104px; background-position: center; } } @media screen and (max-width: 576px) { #custom, #industry, #influencer, #local{ scroll-margin-top: 100px; } .blog .post-image-thumbnail { float: none; margin: 10px 0; width: 100%; } #tablepress-7 tbody, #tablepress-7 tr{ display:flex; flex-direction:column; justify-content:center; align-items: center; } #tablepress-7{ width:100%; } #tablepress-7 i{ display:none; } #tablepress-7 tr{ gap: 5px; } .tablepress li{ font-size:16px; } .tablepress h3{ font-size:20px; margin-left:10px; } .tablepress td { font-size:15px; } .page-id-28598 .wp-image-28698{ width:100%; } } @media (min-width: 768px) and (max-width: 990px){ .erl-footer .erl-sidebar { flex: 1 1 100%; text-align: center; } } @media (max-width: 480px) { .page-id-14626 iframe{ height:210px; } .erl-faq-post .panel-heading .panel-title>a>span { max-width: 85%; } .erl-content .table_of_contents a{ font-size:1.8rem; } .erl-content .table_of_contents{ padding-left:25px; } } @media (max-width: 400px) { .tablepress-id-22 .row-1 .column-3, .tablepress-id-22 .row-2 .column-3 { font-size: 13px; } } @media (max-width: 768px) { .plan-flex{ flex-wrap:wrap; } .plan-flex__list, .plan-flex__image { flex: 1 1 100%; } .af-form-wrapper input{ width:100%; } } </style> <!-- end Simple Custom CSS and JS --> <!-- start Simple Custom CSS and JS --> <script type="text/javascript"> // The function actually applying the offset function offsetAnchor() { if (location.hash.length !== 0) { window.scrollTo(window.scrollX, window.scrollY - 100); } } // Captures click events of all <a> elements with href starting with # $(document).on('click', 'a[href^="#"]', function(event) { // Click events are captured before hashchanges. 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style="background-image:url(https://media.ereleases.com/2015/04/blue-bg-large-2000x435.jpg);"> <div class="container"> <h1 class="erl-page-title"> Press Release FAQ-Frequently Asked Questions </h1> <h5 class="erl-page-subtitle"> </h5> </div> </div> <!-- Title Bar end --> <div class="erl-single-wrap"> <div class="container"> <div class="panel-group" id="accordion" role="tablist" aria-multiselectable="true"> <button style="font-size: 2.3rem;" class="wow-modal-id-1">Ask Your Question / Search Here</button> <div class="col-md-12 col-sm-6 col-xs-12"> <style>#ewd-ufaq-jquery-ajax-search {font-size: 1.6rem;} #ewd-ufaq-faq-category-title h3 {margin-top: 40px;} .ewd-ufaq-field-label{display:none;} #ewd-ufaq-jquery-ajax-search .ewd-ufaq-text-input { margin: 15px 0!important;} .ewd-ufaq-faq-category-title h3 {font-size:2.3rem;} .ewd-ufaq-faq-title-text h4 {font-size:2.0rem;} .ewd-ufaq-faq-post p {font-size:2.0rem;} </style><div class="ewd-ufaq-faq-list ewd-ufaq-page-type-distinct" id='ewd-ufaq-faq-list'> <input type='hidden' name='show_on_load' value='' id='ewd-ufaq-show-on-load' /> <input type='hidden' name='include_category' value='' id='ewd-ufaq-include-category' /> <input type='hidden' name='exclude_category' value='' id='ewd-ufaq-exclude-category' /> <input type='hidden' name='orderby' value='set_order' id='ewd-ufaq-orderby' /> <input type='hidden' name='order' value='asc' id='ewd-ufaq-order' /> <input type='hidden' name='post_count' value='-1' id='ewd-ufaq-post-count' /> <input type='hidden' name='current_url' value='/faq/' id='ewd-ufaq-current-url' /> <div class='ewd-ufaq-faqs'> <div id='ewd-ufaq-faq-category-1-our-competitors' class='ewd-ufaq-faq-category'> <div class='ewd-ufaq-faq-category-title ' > <h3 title="Click here to open Our Competitors"> Our Competitors </h3> </div> <div class='ewd-ufaq-faq-category-inner ' > <div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-31935-1OvSywJ2zB' data-post_id='31935'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> What makes your press release services different from your competitors? [VIDEO] </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <div class="entry-content-asset"><iframe width="704" height="396" src="https://www.youtube.com/embed/LJvKNq7y56Y?feature=oembed" frameborder="0" allowfullscreen></iframe></div> <p>We never charge a membership fee. Unlike other press release services, we have no hidden charges. Our low prices stay low.</p> <p>Our low price includes a custom national press release distribution through both Cision PR Newswire and the Associated Press (AP) Newswire for all of our customers. Also, Cision PR Newswire streams our press releases directly to a number of popular websites.</p> <p>We don’t spam journalists. Our sources have opted to receive our press releases. Beware of press release services who bombard journalists with unwelcome emails: you’ll run the risk of weakening your impact and alienating the very audience you want to impress.</p> <p>Through our newswire partner, we contact interested journalists directly. We reach more than 94 percent of our sources by name, and send press releases to their personal email addresses. <strong>Other press release services simply use a generic “<a href="/cdn-cgi/l/email-protection" class="__cf_email__" data-cfemail="b7d2d3dec3d8c5f7d9d2c0c4c7d6c7d2c599d4d8da">[email&#160;protected]</a>” format.</strong></p> <p>We don’t just send your press release. We send you proof of distribution! As an eReleases customer, you’ll receive a customized <a title="wirewatch proof of distribution" href="https://www.ereleases.com/wirewatch/" data-wpel-link="internal">WireWatch™ report</a> with links to your press release on as many as 200 media websites, including Yahoo! and PR Newswire.</p> <p>We’re honest about your chances of success. If it were easy to get press, every company worldwide would be doing it. And PR firms wouldn’t be charging $6,000 a month with no guarantee of coverage. eReleases tells you the truth: your odds of coverage depend on several variables, including newsworthiness, your press release (the hook), timing, and luck.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-31939-JWhT2e5Y42' data-post_id='31939'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> Why are eReleases’ prices higher than PR Newswire&#8217;s PRWeb (formerly iReach service)? [VIDEO] </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <div class="entry-content-asset"><iframe width="704" height="396" src="https://www.youtube.com/embed/YEv_9xoUbAg?feature=oembed" frameborder="0" allowfullscreen></iframe></div> <p>Very simply, PRWeb/iReach is cheaper because it only reaches online news websites. Unlike eReleases, PRWeb doesn’t distribute your release to the millions of other journalists who work for non-online media.</p> <p>PR Newswire/Cision owns a web-only press release service (PRWeb, formerly iReach) in addition to its newswire direct to journalist service. And yes, prices are cheaper but this is web-only platform.</p> <p>PR Newswire points out that this service “<em>is PR Newswire’s Do-It-Yourself platform for customers only interested in online news distribution, SEO and lead generation. It is ideal for customers who want to reach consumers directly and are not interested in media pickup…</em></p> <p><em>However, if you are looking for a more targeted media reach, wider online distribution, advanced targeting, disclosure distribution and more, become a PR Newswire member…</em>“</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32398-7xBK9ccaHD' data-post_id='32398'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> What is the difference between eReleases and its web based competitors like XYZ Web, etc.? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p> eReleases distributes press releases using three mechanisms: </p> <ul style="font-size: 2.0rem"> <b>1.</b> email submission directly to subscribing journalists, where applicable.<br /> <b>2.</b> posting on websites, making them available to search engines and social media.<br /> <b>3.</b> distribution on the major newswire for press releases, Cision PR Newswire, which is by far the most important of the three.<br />   </ul> <p> It&#8217;s important to understand the 80/20 Rule (also known as the Pareto Principle or the vital few vs. the trivial many) — basically this is the observation that everything in life is distributed unequally. For example, a minority of a company&#8217;s customers are responsible for the majority of revenue. </p> <p> It&#8217;s the same with press release distribution. While there&#8217;s nothing wrong with posting a press release on websites, and nothing wrong with emailing subscribing journalists directly, the great majority of the effectiveness of any press release distribution comes from newswire distribution, like our sending of all eReleases press releases through Cision PR Newswire. When the goal is to reach journalists, the newswire distribution, by itself, is significantly more effective than both the emailing and website posting combined. </p> <p> Most of eReleases&#8217; competitors do NOT issue press releases over a newswire of press releases. While others may say that they send their releases to the Associated Press, Reuters, or UPI, it is important to note that AP, Reuters and UPI are not traditional newswires of press releases but newswires designed to send licensed content they&#8217;ve written to participating newspapers. This is a critical difference that many competitors use to mislead customers into believing they will receive traditional press release newswire distribution when they will not. </p> <p> A true newswire of press releases will run your press release over a mechanism that is being fed to newsrooms across the country. This mechanism includes dedicated terminals that stream newsfeeds, special feeds on a corporate intranet, as well as private newsrooms on the Internet for journalists who are working remotely. eReleases issues press releases over the best newswire service for press releases, Cision PR Newswire, which is the oldest and largest newswire of press releases in the country. </p> <p> Most Fortune 1000 companies and nearly all publicly traded companies use a major newswire of press releases because they recognize that is the most legitimate and widespread mechanism for reaching the media. </p> <p> With eReleases, that is what you get. </p> <p>As the only nationwide partner of Cision PR Newswire, eReleases sends all of its press releases to the complete national newswire. Nobody else does. </p> <p>There are a few competitors that promote that they are going over a major newswire of press releases like Business Wire or PR Newswire — but the few who do aren&#8217;t sending those releases out nationwide. They are generally paying a small fee for your press release to go only to a local city or small region of the country — so you are not getting a comprehensive distribution in those cases. You are given a link to your press release on that newswire and wrongly assume that you received a widespread distribution to newsrooms across the country. </p> <p> <strong>Another thing that cheaper competitors have done is to misuse the term &#8220;newswire.&#8221;</strong> They claim that they are a newswire, and when questioned, they point out that they have put their press releases on a web-based newsfeed and have a place on their website where journalists can sign up to receive press releases. This is <b>not</b> a newswire. </p> <p> Journalists are busy and are not going to go hunting from site to site looking for news. If they do go to a website, they&#8217;ll go to the largest site that has the most press releases, as well as a reputation for publishing the most newsworthy press releases, Cision PR Newswire. That&#8217;s just a fact. </p> <p> Could some journalists trickle down and go to a minor press release website? Sure, statistics say that rarely happens, and as a result, your exposure to the media is substantially less. Think of search engines. Theoretically, if you don&#8217;t find what you&#8217;re looking for on Google, could you then go to Yahoo! or Bing? Sure, but those instances are going to be very few and only attempted by the smallest number of people. </p> <p> Often people feel like their press release is not that newsworthy, so it&#8217;s not worth spending a lot of money to go over a major newswire, but with eReleases you don&#8217;t have to spend that much money to leverage newswire distribution. In addition, what you may not realize is that almost every trade publication, and every industry blogger, is going to cover their industries by using and reviewing a major newswire like PR Newswire. Even if you think you are only going to get picked up within your own industry, and such pickup is critical coverage, then having your press release issued over PR Newswire is even more important, because that&#8217;s where people will pick you up whether it is breaking news, or just an update of your product or service.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div></div> </div> <div id='ewd-ufaq-faq-category-2-ereleases-basics' class='ewd-ufaq-faq-category'> <div class='ewd-ufaq-faq-category-title ' > <h3 title="Click here to open eReleases Basics"> eReleases Basics </h3> </div> <div class='ewd-ufaq-faq-category-inner ' > <div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32421-E1Naipue3g' data-post_id='32421'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> What is the cost for &#8220;extra&#8221; words or to add more words? How many words can be used in a press release? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>Each of our distribution packages includes a certain number of words.</p> <ul style="font-size:2rem"><i>Regarding word count &#8211; the headline, dateline (including city / state), boilerplate, and media contact information all count towards the final word count. If it is content that is being distributed as part of your press release, it is included in the word count. The one EXCEPTION to this is any captions you include with image(s), a caption is not included in the word count, but is limited to 500 characters.</i></ul> <p>If your press release contains more words than are included in the distribution package you have selected, there is an additional charge, which is based upon each &#8220;block&#8221; of up to 100 additional words which is needed to satisfy the difference between the number of words in your press release and the number of words included in your distribution package.</p> <p>These are summarized at <a href="https://www.ereleases.com/pricing/" target="_blank" rel="noopener" data-wpel-link="internal">https://www.ereleases.com/pricing/</a></p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32422-bJGI16gHe8' data-post_id='32422'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> How many places does my press release go? [VIDEO] </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <div class="entry-content-asset"><iframe width="704" height="396" src="https://www.youtube.com/embed/S14WckH-DjU?feature=oembed" frameborder="0" allowfullscreen></iframe></div> <p>As the only reseller of Cision PR Newswire’s <strong>national</strong> distribution, eReleases places your press release in front of 85,000 registered journalists who are constantly trawling the wire for newsworthy items to share with their readers. </p> <p>Your release will also reach a general media audience representing more than 30,000 top media outlets across the US. </p> <p>Finally, your release will be sent to each contact listed on the target category(ies) of your choice. The number of target category contacts depends on the specific lists chosen, but most lists contain at least 500 &#8211; 1500 industry-relevant contacts. </p> <p><a href="https://www.ereleases.com/lists/" target="_blank" rel="noopener" data-wpel-link="internal">View the media outlets that eReleases reaches here.</a></p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32423-DI1X4IhEIm' data-post_id='32423'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> How does eReleases&#8217; distribution compare with PR Newswire US1? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>There are less than a dozen, small local media that eReleases doesn&#8217;t reach through our custom national distribution. But in actuality we often exceed Cision PR Newswire&#8217;s US1 reach, especially when you take into account the Direct-to-Journalists email send of our PR Pro distribution, which are hand-crafted, hyper-targeted media lists from one of the largest and most reputable journalist databases.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32424-SXqap7IWQu' data-post_id='32424'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> How much does your press release submission service cost? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p> <a target="_blank" href="https://www.ereleases.com/pricing" rel="noopener" data-wpel-link="internal">Click here</a> to view eReleases&#8217; three press release distribution plans and pricing. You may also select additional services like extra words, immediate distribution, and extra target categories. </p> <p>eReleases&#8217; special deals are available <a href="https://www.ereleases.com/coupons/" rel="noopener" target="_blank" data-wpel-link="internal">here</a>.</p> <p> We also offer press release writing services for an additional fee.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32425-zQZuUIWjpK' data-post_id='32425'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> How do I order a press release distribution? [VIDEO] </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <div class="entry-content-asset"><iframe width="704" height="528" src="https://www.youtube.com/embed/t39yoUA418A?feature=oembed" frameborder="0" allowfullscreen></iframe></div> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32426-65SXrqSdzP' data-post_id='32426'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> What time will my press release be distributed? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>All press releases are scheduled before 9:00am US Eastern Time unless same-day distribution is requested. </p> <p>eReleases has identified this distribution time window as the optimal one for attracting media attention. Morning distribution allows media members to receive releases via email while they are most receptive to considering story ideas for the day &#8212; before the market opens.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32427-mfOqUkx0ym' data-post_id='32427'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> Can you handle rush or immediate orders to be distributed today? What are your scheduling policies? Does this affect editorial review? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p><strong>Normally timed (next day or later) orders</strong><br /> We process most orders on a next work day basis.</p> <p>Press release orders which we receive during one work day are scheduled for distribution on the next work day, unless you select a later distribution date.</p> <p>We schedule all normally timed press release orders for distribution prior to 9AM (US Eastern time).</p> <p><strong>Note:</strong> Our work days are Monday &#8211; Friday from 7AM until 7PM (US Eastern time)</p> <p> <br /> <strong>Rush distribution (same work day) orders</strong></p> <p>You may order rush distribution (same day as your order), with an added fee.</p> <p>Rush orders completed before 3pm Eastern time are aimed for distribution within 2 hours of receiving your order (4 hours if image or video embedding options are selected).</p> <p>Rush orders placed when our office is closed are aimed for distribution before 10AM (12 Noon if image or video embedding options are selected).</p> <p> <strong>Editorial Review</strong></p> <p>For full editorial review, please submit your distribution order prior to 6PM (US Eastern time) on the work day prior to your desired distribution date. </p> <p>Orders submitted outside of this limit, including rush distribution orders, will receive a limited editorial review due to the time constraints.</p></p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32428-UDIr9E9N7P' data-post_id='32428'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> How are your press releases sent? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p> Your press release is issued through PR Newswire, which is a traditional newswire service. PR Newswire sends press releases to more than 22,000 newsrooms, 90,000 journalists through its media websites, and 1.4 million equities terminals. </p> <p> For PR Pro distributions and those taking advantage of our Direct-to-Journalists email sends (Cision Influencer Lists), the press release is sent via email with the text formatted for line length and presentation. The text of the press release is sent within the body of the email message as many organizations will not accept attachments because of virus and security concerns. You may include up to two images in your press release, which you will upload separately during the ordering process.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32429-xfGFlR3VO0' data-post_id='32429'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> Can I schedule my press release for a specific time? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>No. </p> <p>While you can schedule the date of distribution, you are not able to select a specific time for distribution. Press releases are normally scheduled before 9am Eastern Time in aggregate (no specific time). </p> <p>Our low price is based on standardized treatment of press releases. Because there are lots of moving parts, having a press release scheduled for a specific time creates an additional burden on our editors and creates opportunities for mistakes.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32430-AshSRPFQwL' data-post_id='32430'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> What is your Associated Press (AP) Newswire distribution? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>All of our press release services feature Associated Press (AP) Newswire distribution. This includes distribution of your press release to top US newspapers and media outlets — The New York Times, Los Angeles Times, Chicago Tribune, Philadelphia Inquirer, and Dallas Morning News — through the Associated Press (AP). AP webfeeds are accessible to more than 30,000 journalists at more than 1,300 U.S. newspapers.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32431-Scsomf5Sqo' data-post_id='32431'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> Is your press release distribution international or global? Can I distribute to Canada or other countries? [VIDEO] </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <div class="entry-content-asset"><iframe width="704" height="396" src="https://www.youtube.com/embed/OYMtq0AIuEU?feature=oembed" frameborder="0" allowfullscreen></iframe></div> <p>Our distribution is focused on the United States. We distribute the press release over the newswire and to our media contacts in the United States.</p> <p>International Distribution can be added to any standard US distribution at a rate of $150 per country or $1000 for global. When sending a press release internationally, it is important to understand that the numbers game is not going to result in more media response. Most international services are incredibly expensive and simply pad their distributions with contacts that have no interest in your company or organization.</p> <p>The eReleases International Distribution is centered around affordable Direct-to-Journalist targeting. eReleases will take your <a href="https://www.ereleases.com/pr-fuel/streamlining-your-pr-strategy-with-press-release-distribution-software/" title="Streamlining Your PR Strategy with Press Release Distribution Software" data-wpil-monitor-id="269" data-wpel-link="internal">press release and design an international distribution</a> that specifically targets only those international journalists who have an immediate need for your news based upon their subject specialty and publishing history.</p> <p>Keep in mind that we target only English-Speaking outlets. Depending on your specific target categories, we may be able to expand your distribution if you provide a translated version of your release. Because we utilize direct-to-journalists distributions, international distribution will not be reflected in your WireWatch Report™.</p> <p>International Distribution is available in the following countries:<br /> Australia<br /> Canada<br /> China<br /> France<br /> Germany<br /> Hong Kong<br /> India<br /> Indonesia<br /> Ireland<br /> Italy<br /> Japan<br /> Malaysia<br /> Mexico<br /> New Zealand<br /> Philippines<br /> South Africa<br /> South Korea<br /> Singapore<br /> Thailand<br /> United Kingdom<br /> Vietnam</p> <p>With Translation (Supplied by You):<br /> China<br /> France<br /> Japan<br /> India</p> <p>Additional Countries available on per-release basis.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32432-9RpjZjBN6w' data-post_id='32432'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> Where can I log in? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>You may create your free account, or log in, <a target="_blank" href="https://order.ereleases.com/" rel="noopener external noreferrer" data-wpel-link="external">here</a>. </p> <p>If you have trouble logging in, it is usually because you&#8217;re using the wrong password. </p> <p>You can reset your password by clicking on the &#8220;Forgot Password?&#8221; link.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32433-2a18QizXhG' data-post_id='32433'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> How do I redeem my press release credit? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>Redeem your credit(s) using these easy 1-2-3 instructions.</p> <p><em>Step 1</em> &#8211; click <a href="//order.ereleases.com/account/login/" target="_blank" rel="noopener external noreferrer" data-wpel-link="external">Login</a> or <a href="//order.ereleases.com/" target="_blank" rel="noopener external noreferrer" data-wpel-link="external">Order</a>.<br /> <img class="alignnone" style="width: 550px;height: 125px" src="https://www.ereleases.com/images/redeem1.png" alt="Step 1 - click Login or Order." width="800" height="165" /></p> <p><em>Step 2</em> &#8211; Log in using the form under the header area.<br /> <img class="alignnone" style="width: 550px;height: 130px" src="https://www.ereleases.com/images/redeem2.png" alt="Step 2 - Log in using the form under the header area." width="800" height="136" /></p> <p><em>Step 3</em> &#8211; Once logged in, you will see a list of any credit(s) you have available.<br /> Click on the <em>Use Credit</em> link to redeem your credit.<br /> <img class="alignnone" style="width: 550px;height: 234px" src="https://www.ereleases.com/images/redeem3.png" alt="Step 3 - Once logged in, you will see a list of any credit(s) you have available. Click on the Use Credit link to redeem your credit." width="800" height="203" /></p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32434-0XSBNxWx8d' data-post_id='32434'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> We have a press release scheduled for distribution and we see there is some inaccurate information. Can you please correct the error for the release? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>Yes, absolutely. You can contact us via chat or the <a target="_blank" href="https://www.ereleases.com/contact/" rel="noopener" data-wpel-link="internal">contact form here</a>, or you can email us directly at <a href="/cdn-cgi/l/email-protection" class="__cf_email__" data-cfemail="512123113423343d34302234227f3e2336">[email&#160;protected]</a>.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32435-dDdARy5b4C' data-post_id='32435'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> What will my press release look like &#8211; can I see a preview? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>Most new customers to eReleases are understandably curious to know what their press release will look like when published. They are eager to see a preview of their actual release before placing their first order with us.</p> <p>We provide below many examples of typical press releases for your review. However we do not provide any preview of your exact press release content, for the following reasons:</p> <p>1. Providing a preview would require you, our customer, to do MUCH more work, breaking your press release content into sections (the elements of the release), to be copy/pasted into several fields in a complicated submission form. It is much quicker for you to simply upload a document containing all of the textual release content.</p> <p>2. Copying information into a complicated form also means a higher potential for errors and omissions.</p> <h2 style="font-size:2.3rem">Images in your Press Release</h2> <p>You can include up to two images free of charge in your release. If one of the images is a logo, it will appear to the right of the headline and the other image will appear to the right inline with the press release text, on PR Newswire’s website. If neither of the images is a logo, both will appear to the right of the press release text.</p> <p>Please note that with the free image option, the image(s) will not appear on any of the syndicated websites’ versions of your release.</p> <p>If you choose to embed images (additional charge), they’ll appear the same on PR Newswire’s site as the free image option, and certain syndicated sites will put one image after the first paragraph and the second image at the end of the release.</p> <h2 style="font-size:2.3rem">Video in your Press Release</h2> <p>You may include one YouTube video in your press release at an additional charge. This will appear to the right inline with the press release text on the PR Newswire site, and will appear first, before any other images that are included in your release.</p> <h2 style="font-size:2.3rem">Example Press Releases</h2> <p><a target="_blank" href="https://www.prnewswire.com/news-releases/christian-aunspaugh-joins-the-viking-mergers--acquisitions-florida-division-team-300660272.html" rel="noopener noreferrer external" data-wpel-link="external">Text Only Release – No Images</a></p> <p><a target="_blank" href="https://www.prnewswire.com/news-releases/sensofusions-counter-uas-solution-airfence-preps-for-production-with-us-department-of-defense-300660685.html" rel="noopener noreferrer external" data-wpel-link="external">Two Images (One Logo), Free Image Option</a></p> <p><a target="_blank" href="https://www.prnewswire.com/news-releases/downsizing-your-home-doesnt-mean-ditching-your-wine-cellar-300646220.html" rel="noopener noreferrer external" data-wpel-link="external">Two Images, Embedded Option</a></p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-41285-rzAXD8S9P5' data-post_id='41285'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> Upcoming eReleases&#8217; Holidays (when will eReleases be closed?) </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>We observe the following holidays:</p> <p>New Year&#8217;s Day<br /> Memorial Day<br /> Independence Day<br /> Labor Day<br /> Thanksgiving Day<br /> Christmas Eve Day<br /> Christmas Day</p> <p>Those upcoming dates are:</p> <p>May 26, 2025<br /> July 4, 2025<br /> Sept. 2, 2025<br /> Nov. 27, 2025<br /> Dec. 24, 2025<br /> Dec. 25, 2025</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div></div> </div> <div id='ewd-ufaq-faq-category-3-choosing-ereleases-as-your-press-release-distribution-service' class='ewd-ufaq-faq-category'> <div class='ewd-ufaq-faq-category-title ' > <h3 title="Click here to open Choosing eReleases as Your Press Release Distribution Service"> Choosing eReleases as Your Press Release Distribution Service </h3> </div> <div class='ewd-ufaq-faq-category-inner ' > <div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32400-snqfxjaizP' data-post_id='32400'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> Do you have a comparison of your different press release distribution options and prices? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>Yes! <a target="_blank" href="https://www.ereleases.com/pricing/" rel="noopener" data-wpel-link="internal">click here</a> to view eReleases&#8217; three press release distribution services compared to each other.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32402-cDaSZUbN0O' data-post_id='32402'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> I see you&#8217;re a Cision PR Newswire partner. Why do the major newswires, including Business Wire, charge more for national distribution than you? What am I missing by going with you? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>While we are a Cision PR Newswire partner, we are not simply a reseller. eReleases features a robust distribution of its own, which you will receive through our PR Pro distribution (unless selected a la carte). We are designed to provide a comprehensive national U.S. distribution of your press release through our <a href="https://www.ereleases.com/pricing/" data-wpel-link="internal">Buzz Builder™, Newsmaker™ and PR Pro™ services</a>, which also happens to include a custom national distribution over PR Newswire. </p> <p><a href="https://www.ereleases.com/pricing/" data-wpel-link="internal">For PR Pro customers</a>, you will receive email access to subscribing journalists that you would not otherwise receive through another service without substantial costs. In addition, through our <a href="https://www.ereleases.com/pricing/" data-wpel-link="internal">Newsmaker™ and PR Pro™ plans</a>, you will receive extra words. All of the major newswires begin charging extra at 400 words. We can also provide local targeting or regional saturation as well.</p> <p>The reason we&#8217;re able to offer the Cision PR Newswire distribution is because our client base is made up of thousands of small businesses, most of which don&#8217;t have access to, or a strong understanding of, press release newswires. </p> <p>This fact allows eReleases to act as sort of a press release cooperative for small and some mid-sized businesses. And because of our volume, we are able to negotiate a substantial discount with the newswire. That discount is passed along to our customers through our more affordable prices, all without sacrificing customer service or potential media exposure.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32403-QEp4nTzau0' data-post_id='32403'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> What do you guarantee? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>We guarantee your press release will receive a custom national distribution over Cision PR Newswire. For all of our clients, this includes a WireWatch™ report with links to the press release posted on as many as 200 media websites (see <a target="_blank" href="https://www.ereleases.com/wirewatch/" title="wirewatch" rel="noopener" data-wpel-link="internal">WireWatch™</a> for details).</p> <p>Unfortunately, we cannot promise you will receive actual media coverage. The fact is that it&#8217;s difficult to receive press as so many online and offline organizations and businesses are competing for the spotlight. That being said, you can increase your likelihood of pickup by writing strategic and newsworthy press releases. Discover the press release strategies that work time and time again here: <a target="_blank" href="https://www.ereleases.com/plan/" rel="noopener" data-wpel-link="internal">https://www.ereleases.com/plan/</a>.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32404-RLFL3cfjUM' data-post_id='32404'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> Do you guarantee that I will get media coverage? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>eReleases guarantees that your release will be distributed through the oldest, largest, most well-respected newswire for press releases in North America &#8212; PR Newswire. We’ll provide you a complimentary WireWatch™ report as proof. Because media members themselves are the arbiters of what is considered newsworthy for their readership, eReleases cannot guarantee media coverage. Remember that even PR firms commanding $5,000+ monthly retainers don&#8217;t guarantee media placement. </p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32405-KZZPewHJqs' data-post_id='32405'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> What do your clients say about your press release submission services? (client reviews) </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p><a target="_blank" href="https://www.ereleases.com/case-studies/" title="client reviews" rel="noopener" data-wpel-link="internal">Click here to view client reviews</a>. Not everyone has great success but those who do always seem eager to share their results. We love to hear of your experience whether good or bad. It helps us gauge what works and who benefits most from our press release services.</p> <p><iframe width="560" height="315" src="https://www.youtube.com/embed/-QgmLPkDdfU" frameborder="0" allowfullscreen></iframe><br /> <iframe width="560" height="315" src="https://www.youtube.com/embed/WVVEMMLGmTQ" frameborder="0" allowfullscreen></iframe><br /> <iframe width="560" height="315" src="https://www.youtube.com/embed/rmdzGA7b_-U" frameborder="0" allowfullscreen></iframe><br /> <iframe width="560" height="315" src="https://www.youtube.com/embed/Wnc-uYBl_tA" frameborder="0" allowfullscreen></iframe></p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32407-MXAPlIcJWV' data-post_id='32407'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> Can I do a free test run? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>Unfortunately, our newswire partner, PR Newswire, which charges nearly $1000 to issue a 500-word press release, charges us for every press release we issue. While we would love to issue a free press release for you and show you how great our service is, we just cannot absorb the cost required to do so.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32408-3iUqAxYbsH' data-post_id='32408'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> Do you offer special rates for new customers? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>First-time customers can purchase 1, 3 or 6 Newsmaker distribution credits for a significantly reduced rate through this order form: <a href="https://order.ereleases.com/special-welcome-to-ereleases-promotion/" target="_blank" rel="noopener external noreferrer" data-wpel-link="external">https://order.ereleases.com/special-welcome-to-ereleases-promotion/</a>.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32409-VYMKBm3SMi' data-post_id='32409'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> Do you have a monthly or yearly subscription service? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>To make PR easier for our clients, eReleases allows credits to be purchased on an as-needed basis. Orders for single press releases or bundle packs of distribution credits are purchased via our secure online order form. Typically, services offering unlimited releases or priced under $200 are not issuing press releases over a real newswire, like our partner and industry-leader PR Newswire. New customers can purchase Newsmaker press releases in packages of 3, 6, or 12: <a href="https://order.ereleases.com/special-welcome-to-ereleases-promotion/" target="_blank" rel="noopener external noreferrer" data-wpel-link="external">https://order.ereleases.com/special-welcome-to-ereleases-promotion/</a> </p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div></div> </div> <div id='ewd-ufaq-faq-category-4-press-release-formatting' class='ewd-ufaq-faq-category'> <div class='ewd-ufaq-faq-category-title ' > <h3 title="Click here to open Press Release Formatting"> Press Release Formatting </h3> </div> <div class='ewd-ufaq-faq-category-inner ' > <div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32411-svr2hWm8IY' data-post_id='32411'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> How is word count calculated in my press release? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>The headline, dateline (including city / state), boilerplate, and media contact information all count towards the final word count. </p> <p>If it is content that is being distributed as part of your press release, it is included in the word count. </p> <p>The only exception to this is captions that are added to image(s) you have published in your press releases. The words in the captions are not included in the word count. Captions are limited to 500 characters.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32412-O9a9Dfor8a' data-post_id='32412'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> How many links can I have in my press release? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p> We believe having any more than five links in the average 500 word press release runs the risk of interfering with readability and may be viewed by search engines as a possible red flag. We believe you should list your url (offset in parantheses) after your first company mention in a press release, as well as in the boiler plate (&#8220;About Company&#8221; section) of your press release and perhaps in the contact information. You can certainly include links to particular products or services when mentioned as well as any files you may want to highlight. </p> <p> You can also include anchor text, also known as link label or link text, in which you have a keyword or keyword phrase that links to a webpage. Some of the newswire&#8217;s partner websites will respect these links, but some won&#8217;t. Please note that we believe it is best practice to include the actual url, and omit anchored text. Anchored text within press releases can trigger Google&#8217;s updated Link Schemes Document, which considers anchored text to be unnatural. </p> <p>We recommend that, in addition to the links mentioned above, if you mention specific products or services where a direct link to an internal page on your website would be advantageous, you include a link to those pages. Anything more runs the risk of appearing unnatural and may alienate journalists and search engines alike.</p> <p>It’s just a matter of finding the right balance. But to summarize, there is no limit to the number of links you may have in your press release.</p> <p> Keep in mind that we tag all links, anchored or not, as &#8220;no follow&#8221; as per Google’s press release requirements. Regardless of the type of link that you choose to include, these links will not be indexed by search engines. We stand behind Google in affirming that press release issuances should not affect SEO.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32413-8Z0nBJn06X' data-post_id='32413'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> Can I embed videos, pictures, or sound files in my press release? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p> Images and a video may be included either as simple links within the press release, or they can be embedded in the body of the release. </p> <p><b>Simple Linking Option (no additional charge)</b> </p> <p>You can place any type of link within your press release, including links to videos, pictures, PDFs, and other types of multimedia files.</p> <p><b>Image Specifications</b> </p> <p>For best appearance your image size should be at least 600 pixels on the longest side, with 800 pixels the preferred size.</p> <p><b>Free Image Option (no additional charge)</b> </p> <p>Two images may be included within your press release at no additional charge. The free images will appear in your press release as published on prnewswire.com <strong>but they will not be included on other syndicated sites</strong> where your press release may also be published.</p> <p><b>Embedded Media Options</b></p> <p>Your image(s) can be included on most syndicated sites by selecting Photo Embed which is an additional charge.</p> <p>A single YouTube video may be embedded for an additional charge. Your embedded video will appear on most syndicated sites which publish your press release, also.</p> <p>The embedded multimedia file will be viewable on hundreds of websites (for images, over 2000 partner websites support embedding, and for videos, over 700 partner sites support embedding). The total number that pick up your release will vary depending on industry and subject matter.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32414-HMJF9ZoYUR' data-post_id='32414'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> What&#8217;s the difference between free images and embedded images? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>With the free image option, up to two images will be included on the PR Newswire press release website, prnewswire.com, but <strong>the images will not be included</strong> on any of the syndicated sites where your press release may be published.</p> <p>To include your images in your press release on most syndicated sites which publish it, you can <strong>select the Photo Embed option</strong> (additional charge).</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32415-R8NkFlRod1' data-post_id='32415'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> Why can I not keep the format I want? (fancy letterhead, funky font, pdf, etc.) </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p> The newswire has its own very specific formatting requirements. There are formatting issues with both the newswire as well as the newswire&#8217;s partner websites that accept and re-publish these press releases. Therefore, we must send the press release in a format that is acceptable to the newswire.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div></div> </div> <div id='ewd-ufaq-faq-category-5-reaching-the-media-your-target-audience' class='ewd-ufaq-faq-category'> <div class='ewd-ufaq-faq-category-title ' > <h3 title="Click here to open Reaching the Media/Your Target Audience"> Reaching the Media/Your Target Audience </h3> </div> <div class='ewd-ufaq-faq-category-inner ' > <div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32453-RLjEFYLg7F' data-post_id='32453'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> How can I find out who wrote about us? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>We send you a WireWatch™ report shortly after distribution providing you with as many as 200 links to where you can view your press release live on the Internet. These are sites that stream much of Cision PR Newswire&#8217;s press releases, including News Alert, MarketWatch, Yahoo!, BizJournals.com, and Google. </p> <p>In addition, you can explore clipping services to properly gauge response. Remember that trade publications and some sources (due to printing schedules) may not use a press release immediately so it is advised to measure success over weeks and months rather than days and hours. [ <a target="_blank" href="https://www.ereleases.com/clipping-services/" title="clipping services" rel="noopener" data-wpel-link="internal">Click to view our roundup of clipping services</a> ]</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32454-MYcWJYyWSA' data-post_id='32454'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> Why isn&#8217;t a particular magazine or news source listed in your media database? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p> We provide a list of representative sources for each target list(s) selected: </p> <p> <a target="_blank" href="https://www.ereleases.com/lists/" title="media database" rel="noopener" data-wpel-link="internal">https://www.ereleases.com/lists/</a> </p> <p> However, we cannot force an editor or source to accept our press releases as our lists operate at the discretion and procedures of Cision PR Newswire, the oldest and most respected newswire of press releases.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32651-5mbGWPy8Gv' data-post_id='32651'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> Do you think a major newspaper or broadcaster will do a story on me after my first press release? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>While extremely unlikely, it is not impossible. Every day, we see newspapers, major and minor outlets, pick an obscure company to mention in an article. Many of these companies are plucked out of obscurity because they’ve issued a press release and appeared on a particular journalist’s radar. In those cases, it’s often more a case of luck in which a press release appeared at a time when a journalist was looking for a person, product, or company to incorporate into a story. The key is that it does happen.</p> <p>If you look at the <a href="https://www.ereleases.com/client-reviews/" data-wpel-link="internal">testimonials section</a> on our website, you can view the amazing success that many of our clients have had.</p> <p>One thing you may notice is that in most cases, it’s not their first press release that generated success. In many cases it might be their second, third or sixth press release that catapulted them out of obscurity. In most cases, their press releases are NOT breaking news. These are people who are issuing the same type of news that you probably have around you, and they are doing the same types of business activities that you are doing, which could be incorporated into a press release and get you in front of the media.</p> <p>These are the media opportunities that our customers are getting but you are not because you are not issuing <a href="https://www.ereleases.com/pr-fuel/perfect-pr-pitch-strategies-for-getting-more-press/" title="Perfect PR Pitch Strategies for Getting More Press: The Best Tactics to Grab Attention and Sell Your Story" data-wpil-monitor-id="353" data-wpel-link="internal">press releases</a> to the media.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32652-T9MAQvnGqs' data-post_id='32652'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> How do I know that the target media received my release? Can I have a WireWatch&#x2122; report that reflects my target selections? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>Rest assured that we are delivering your press release to the media in your target category selections. This is why we disclose the <a href="https://www.ereleases.com/lists/" target="_blank" rel="noopener" data-wpel-link="internal">outlets in each list here</a>. Each outlet on each list represents a real editor, reporter or journalist looking for a lead on the next great thing. Every morning, our team custom-builds the list of recipients for each release and deploys a campaign in which the intended recipients receive a specific press release via email. This campaign takes place simultaneously with the newswire distribution. This is what targeting is all about. The hits you see on your WireWatch™ report, which is delivered to all of our customers, are really instant gratification: Your release is out in the world, and here it is on major sites. Targeting, however, yields slower results because you’re dealing with the human factor. A live, breathing person is essentially making a judgment on your release — and doing it on his or her own timing. Moreover, these members of the media are often operating offline in print or broadcast outlets not visible to Google and driven by long lead-times. Any given <a href="https://www.ereleases.com/pr-fuel/things-youve-received-media-coverage/" title="Do These Things After You’ve Received Media Coverage" data-wpil-monitor-id="710" data-wpel-link="internal">press release</a> may not resonate with any given targeted contact at any given time. But if it does, the reward can be phenomenal.</p> <p>In addition, you may find some value in a clipping service like those described at <a href="https://www.ereleases.com/clipping-services/" target="_blank" rel="noopener" data-wpel-link="internal">https://www.ereleases.com/clipping-services/</a>.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32653-I5Qf53oZud' data-post_id='32653'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> What can I expect when I use your press release services? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>One client asked if he could expect between a 3-5% publishing rate. We said he would be extremely lucky to receive between three and five articles written as a result of his press release distribution. Two of our most successful clients averaged between two and four articles each press release submission. However, those articles were in the Washington Post, The Economist, Bride, and Minorities In Business magazine. In fact, the client appearing in Minorities In Business magazine was also named “Female Entrepreneur of the Year.” This doesn’t happen with everyone. But it does happen. And it can dramatically change a business when it does occur.</p> <p>For guaranteed publishing rates, expect to pay a PR firm at least $6,000 a month — and they tend to work on a tier system. That $6,000 will be directed at receiving press on the trade magazine/source level. For an additional amount, they will then move up to traditional sources such as newspapers. Again, these PR firms earn that money. It is not easy getting media coverage. But if you are on a budget, it makes sense, at the very least, to submit press releases on a regular basis. A single press release is less likely to result in press than a monthly press release or, at the very minimum, a press release sent each quarter. Viewing each press release as part of an ongoing media campaign is the best way to remain focused and to eventually receive media coverage for your company.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32654-Ac1orp1zvu' data-post_id='32654'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> My first release did not meet my expectations. Why should I continue with a second or third? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>If your goal is to get PR for your company, and to look at press releases as a way to market your company, you simply cannot judge a PR campaign on one or two press releases. No PR firm is going to sign a contract and issue one or two press releases, because they know that is not a PR campaign. A PR campaign contains a series of press releases to the media in which you use different approaches, different hooks, to engage the media. By doing this, you will eventually have success.</p> <p>If you were to dedicate yourself to between six and ten well-written press releases with an assortment of hooks and angles for your company, you WILL receive media coverage, and that media coverage WILL exceed your press release costs by at least a factor of ten.</p> <p>If you are committed to it, and you are doing it right, you WILL get media coverage. We have never seen an instance where it hasn’t happened.</p> <p>If you are having difficulty, you need to have a no-cost discussion with one of our editors about varying your approach, including different hooks and angles. There are lots of opportunities for press releases to work but it is also easy to be lulled into a one-dimensional approach to PR in which you believe you’re trying something new but you’re really not. It only takes between one and three influential places to pick up your press release to make a huge difference for your company, including trade publications, a writeup on a specialized website, or an influential blog. We are not talking about a situation where you’re getting 40 or 50 stories about your company. You can achieve major PR success with just a few quality pickups. If your news is not out there, you’re not going to make it.</p> <p>If you’re judging PR on a single press release, we don’t want to take your money in the first place. Because in all likelihood, it’s not going to be business-transformative for you. We’d rather see someone commit to doing four press releases over the next year to see if it’s going to work for them. And even that is a little bit short-sighted. We’ve just never seen an instance where PR can’t be effective for a business that sticks to a formula of issuing a series of press releases with varied hooks.</p> <p>If you visit the <a href="https://www.ereleases.com/client-reviews/" data-wpel-link="internal">Customer Success Stories on our website here</a>, you can view the experience of fellow business owners. In nearly all cases, their press releases were not breaking news. How did they do it? In one word: persistence.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32655-VcRRaYhj49' data-post_id='32655'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> How many people have read my release, and how do I track impressions? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>At eReleases, we issue your press release by emailing it to subscribing journalists, moving it over the Associated Press (AP) Newswire, and distributing it over Cision PR Newswire, which transmits your press release through newswire terminals in newsrooms across the country, as well as places it onto participating partners’ media websites.</p> <p>For that reason, it’s near impossible to measure the impressions of your press release. There are web-only press release sites, like PRWeb, that do provide you with impressions, because for the most part, your press release resides on only one website. What happens is that they have other sites and partner sites that stream the headline and link back to the actual press release. Your press release is never moving out there to other people; it’s being made available on one page on one website, and that makes it very easy to measure impressions … but not so great for getting media coverage.</p> <p>Because eReleases is actually sending the press release out to individuals and pushing it to lots of journalists, we just can’t measure impressions. It’s not just the emails that go to subscribing journalists, it’s the newswire distribution. The newswire environment just doesn’t have the capability of measuring impressions on other websites, or email open rates.</p> <p>In the WireWatch™ report, you will be provided with various view counts, which represent the views of your press release as hosted on the PR Newswire site and their partner sites. </p> <p>If another service touts that you can see how many people have viewed your news story, or how many people have opened it, this is a big indicator that your press release is NOT going over a true newswire service, because there’s no way to measure that in a newswire environment. It is also a sign that your press release is NOT being placed in front of journalists but instead resides on a single webpage on a single website, which is not a distribution but rather an expensive webpage. In either case, you’re likely dealing with a company that has simply co-opted the term “newswire.”</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div></div> </div> <div id='ewd-ufaq-faq-category-6-21st-century-pr' class='ewd-ufaq-faq-category'> <div class='ewd-ufaq-faq-category-title ' > <h3 title="Click here to open 21st-Century PR"> 21st-Century PR </h3> </div> <div class='ewd-ufaq-faq-category-inner ' > <div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32416-gBtuqn0b2I' data-post_id='32416'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> What purpose does a press release serve? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <div class="entry-content-asset"><iframe width="704" height="396" src="https://www.youtube.com/embed/LJvKNq7y56Y?feature=oembed" frameborder="0" allowfullscreen></iframe></div> <p> The purpose of a press release is to make media members aware of your news in hopes that they will turn it into a news story and thus spread the word to their readers: the public. Press releases can be effective marketing tools in that they allow clients to control the message being transmitted to the media, and by extension, the public at large.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32417-fSl9XDWCub' data-post_id='32417'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> What is the best day/time to issue a press release? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p> There is no magic day for issuing a press release. The reason for that is this: if there was a &#8220;best&#8221; day, it would quickly become the worst day, because insiders would tell their friends and colleagues, and more press releases would be published on that day, increasing competition for journalists&#8217; attention. For example, if Tuesday was the &#8220;magic day&#8221; in the industry, every publicist would soon learn that, and you&#8217;d see a huge spike in volume on that day, which would overwhelm journalists, making Tuesday the most competitive day to issue press releases. </p> <p> You find a lot of publicly-traded companies as well as the U.S. government issuing bad news after 5PM on Friday. But guess what? Every Monday morning, those stories are right there on the front pages, so they&#8217;re not fooling anybody. Journalists are paying attention every day of the week. At eReleases, we issue press releases Monday through Friday, because we find that most journalists are working a Monday through Friday schedule. Therefore, it&#8217;s most efficient to work on a Monday through Friday basis. </p> <p> On the weekends and overnight, you&#8217;re dealing with a skeleton crew of media, and they&#8217;re going to be hyper-responsive to very important news and leave all other news for the regular shift. Our clients&#8217; news, for the most part, is not breaking news. In short, there is no magic day to issue your press release. </p> <p> Regarding time of distribution, eReleases schedules its press releases for morning distribution. We have no facts to justify our position but we believe it makes sense to have your news in the inbox of subscribing journalists when they sit down for that first cup of coffee in the morning.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32418-KrbqoQhqbc' data-post_id='32418'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> What makes some press releases succeed while others fail? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>A press release that is newsworthy is what works, and then only some of the time. Announcing that you&#8217;ve put your cyber-shingle out on the web very rarely cuts it unless your services are unlike anything else on the Internet. </p> <p>However, it is worth taking a chance &#8230; and for good reason. The client appearing in Bride and named &#8220;Female Entrepreneur of the Year&#8221; by Minorities In Business magazine announced her gift shop through our service. On the surface, you wouldn&#8217;t expect this press release to be that successful. </p> <p>However, a busy editor under deadline who needs an anecdote or wants to humanize a story will turn to good examples he&#8217;s recently seen, sometimes regardless of your press release&#8217;s newsworthiness. Being in the right place at the right time happens a lot in the world of PR.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32419-KbDahDsBHF' data-post_id='32419'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> Do press releases work? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>Yes, the Internet has seen its largest growth among small and mid-sized companies. This medium has helped to level (or at least leverage) the playing field of huge overhead expenses, large contracts, and even larger advertising budgets. </p> <p>As a result, many small companies have seen their businesses flourish on the web. Sometimes this happens when a company is profiled in a trade journal or appears on the front page of the Washington Post&#8217;s business section. As long as your goals are realistic, press releases are a valuable opportunity. </p> <p>If you don&#8217;t succeed on your first release, remember that one press release is only part of an ongoing media campaign and stick with it. Each subsequent press release (crafted for its newsworthiness) will only help your company or organization gain credibility with editors and writers, who may eventually give you that mention you&#8217;ve been looking for. </p> <p>Press releases do work. </p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32420-CXlugMvati' data-post_id='32420'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> What can I do to get better results after sending out a press release? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>Most importantly, make sure you include your press releases on your website. Unfortunately, many people don&#8217;t get that, so they don&#8217;t follow up and place the text of their press release on their website (and it does belong on your website, not on our website or another company&#8217;s site). Not only are you losing opportunities among your customers who may want to know more about your company and services (read &#8220;credibility&#8221; here), you are losing media opportunities. </p> <p>Say you have three <a href="https://www.ereleases.com/pr-fuel/press-release-checklist-to-maximize-your-results/" title="Press Release Checklist to Maximize Your Results" data-wpil-monitor-id="343" data-wpel-link="internal">press releases</a> on your site and an editor who received the most recent one visits your site for more information (not all editors will call — in fact, most don&#8217;t). Some facts and additional news gleaned from those previous releases can be just what that editor needed to tip the scales in your favor. </p> <p>Even if you only have one <a href="https://www.ereleases.com/pr-fuel/how-to-send-a-press-release-and-why-they-still-matter-in-2020/" title="How to Send a Press Release and Why They Still Matter in 2020" data-wpil-monitor-id="465" data-wpel-link="internal">press release</a>, start a press room or media kit for your website. At the very least, the additional text will be welcome for search engine spidering — making it a little easier for customers and <a href="https://www.ereleases.com/pr-fuel/frequency-should-you-send-press-releases/" title="How Much Is Too Much? At What Frequency Should You Send Press Releases?" data-wpil-monitor-id="1244" data-wpel-link="internal">media</a> to find you.</p> <p>Also, be sure to read our <a href="https://www.ereleases.com/how-to-write-chapter-1/" title="how to write a press release" data-wpel-link="internal">advice on how to write a press release</a>, as well as <a href="https://www.ereleases.com/how-to-submit/" title="how to send a press release" data-wpel-link="internal">advice on how to send a press release</a> if you decide to distribute it yourself. </p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div></div> </div> <div id='ewd-ufaq-faq-category-7-search-engine-optimization' class='ewd-ufaq-faq-category'> <div class='ewd-ufaq-faq-category-title ' > <h3 title="Click here to open Search Engine Optimization"> Search Engine Optimization </h3> </div> <div class='ewd-ufaq-faq-category-inner ' > <div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32656-JV7GJQuqbR' data-post_id='32656'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> How do you perform SEO on press releases? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>SEO isn’t something that you should be performing on your press release. What you should be doing is writing something for the end-users of the press release, which is journalists, possibly bloggers in your industry. By doing that you will have your important keywords in your release in a natural progression. If there are acronyms or buzzwords in your industry, you may want to initially mention the full name a bit more.</p> <p>One of the things that we find ourselves doing when we write about <a href="https://www.ereleases.com/pr-fuel/think-outside-link-google-crowned-pr-new-seo/" title="Outside the Link: Google’s Crowned PR as the New SEO" data-wpil-monitor-id="608" data-wpel-link="internal">press releases</a> is that we use the word “release” instead of “press release” or “news release” — so one of the things that we are conscious of is to go back and edit our copy and use the full phrases a few times in the copy. And that’s it; that’s all you should focus on.</p> <p>What we do at eReleases is to optimize press releases for search engines. We take care of the title tags, H1 tags, meta descriptions, and other things to make sure that the search engines can discover the release, but we don’t do any “black hat” or deceptive SEO stuff in an attempt to influence the search engines. The moment that you do that, you are likely violating the terms of service of the search engines. So we just make sure that it is coded in a way that is easy for the search engines to read and understand. When it comes to writing the <a href="https://www.ereleases.com/pr-fuel/press-releases-and-seo-what-are-the-links-between-the-two/" title="Press Releases and SEO: What Are the Links Between the Two?" data-wpil-monitor-id="364" data-wpel-link="internal">press release</a>, we don’t think you should even focus on the search engines, other than going back and briefly reviewing your keywords and making sure that they appear in a natural way. If you find that your keywords are appearing too often, you should go back and omit some of them, so that it doesn’t appear as though you are “keyword-stuffing” your press release, which will result in search engines ignoring or penalizing your content.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div><div class="ewd-ufaq-faq-div ewd-ufaq-faq-column-count-two ewd-ufaq-faq-responsive-columns-1 ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled" id='ewd-ufaq-post-32657-8X9G8iSkYu' data-post_id='32657'> <div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'> <a class="ewd-ufaq-post-margin" href="#" role="button"> <div class='ewd-ufaq-post-margin-symbol ewd-ufaq-'> <span >a</span> </div> <div class='ewd-ufaq-faq-title-text'> <h4> Can you make me #1 on Google for a search for my company name or keywords? </h4> </div> <div class='ewd-ufaq-clear'></div> </a> </div> <div class='ewd-ufaq-faq-body ewd-ufaq-hidden' > <div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'> <p>The great thing about press releases is that lots of people see a temporary increase in visibility on the search engines just because of the fact that your company or product name is mentioned in a press release that’s out there on a lot of different websites. However, this effect is ephemeral. News sites don’t list stuff permanently. You’re quickly going to drift back downward anyway. If you get any SEO benefit from press releases, and we know a lot of customers who swear by it, we think it should be viewed only as a temporary side effect or bonus. It should NOT be the reason for doing press releases. The goal for press releases should be to get that media coverage, and to stay committed to the process of engaging the media with varying types of press releases.</p> <p>We believe that the SEO game is just that. If press releases were a magic wand in which you achieved long-term rankings, Google would change their algorithm. Google is smart, and we think that rather than “gaming the search engines,” you should simply issue great content, make sure you put those press releases on your own website, because they are keyword-rich, with a lot of great content, and you are the author, but we wouldn’t waste any time chasing press release services that promote that they can have you rank on page one of Google, because you will generally see that happen for your company and product/service name anyway.</p> <p>A company that touts that they’ll get you on the front page of Google isn’t a real press release company; they are an SEO voodoo company who’s likely to get your website penalized in the search engines, and that’s another red flag indicating that’s not a company that you want to work with.</p> </div> <div class='ewd-ufaq-faq-custom-fields'> </div> <div class='ewd-ufaq-back-to-top'> <a class='ewd-ufaq-back-to-top-link'> Back to Top </a> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> </div> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script nitro-exclude> var heartbeatData = new FormData(); heartbeatData.append('nitroHeartbeat', '1'); fetch(location.href, {method: 'POST', body: heartbeatData, credentials: 'omit'}); </script> <script nitro-exclude> document.cookie = 'nitroCachedPage=' + (!window.NITROPACK_STATE ? 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All Rights Reserved. Designated trademarks and brands are the property of their respective owners.<br> Issuers of press releases and not eReleases are solely responsible for the accuracy of the content. Complete terms <a href="https://www.ereleases.com/pr-terms/" target="_blank" data-wpel-link="internal">here.</a> </span> </div> </div> <!-- Footer bottom Begin --> </footer> <div class="erl-footer-cta"> <div class="container"> <div class="row"> <div class="col-sm-3 col-sm-offset-3 col-xs-6"> <a href="tel:410-931-2966" class="erl-btn-round btn" data-wpel-link="internal">Call</a> </div> <div class="col-sm-3 col-xs-6"> <a href="#" class="erl-btn-round btn erl-olark-init">Chat</a> </div> </div> </div> </div> <script type='text/javascript'> /* <![CDATA[ */ var question_titles = ["What makes your press release services different from your competitors? [VIDEO]","Why are eReleases\u2019 prices higher than PR Newswire's PRWeb (formerly iReach service)? [VIDEO]","What is the difference between eReleases and its web based competitors like XYZ Web, etc.?","What is the cost for \"extra\" words or to add more words? How many words can be used in a press release?","How many places does my press release go? [VIDEO]","How does eReleases' distribution compare with PR Newswire US1?","How much does your press release submission service cost?","How do I order a press release distribution? [VIDEO]","What time will my press release be distributed?","Can you handle rush or immediate orders to be distributed today? What are your scheduling policies? Does this affect editorial review?","How are your press releases sent?","Can I schedule my press release for a specific time?","What is your Associated Press (AP) Newswire distribution?","Is your press release distribution international or global? Can I distribute to Canada or other countries? [VIDEO]","Where can I log in?","How do I redeem my press release credit?","We have a press release scheduled for distribution and we see there is some inaccurate information. Can you please correct the error for the release?","What will my press release look like - can I see a preview?","Do you have a comparison of your different press release distribution options and prices?","I see you're a Cision PR Newswire partner. Why do the major newswires, including Business Wire, charge more for national distribution than you? What am I missing by going with you?","What do you guarantee?","Do you guarantee that I will get media coverage?","What do your clients say about your press release submission services? (client reviews)","Can I do a free test run?","Do you offer special rates for new customers?","Do you have a monthly or yearly subscription service?","How is word count calculated in my press release?","How many links can I have in my press release?","Can I embed videos, pictures, or sound files in my press release?","What's the difference between free images and embedded images?","Why can I not keep the format I want? (fancy letterhead, funky font, pdf, etc.)","What purpose does a press release serve?","What is the best day\/time to issue a press release?","What makes some press releases succeed while others fail?","Do press releases work?","What can I do to get better results after sending out a press release?","How can I find out who wrote about us?","Why isn't a particular magazine or news source listed in your media database?","Do you think a major newspaper or broadcaster will do a story on me after my first press release?","How do I know that the target media received my release? Can I have a WireWatch\u2122 report that reflects my target selections?","What can I expect when I use your press release services?","My first release did not meet my expectations. Why should I continue with a second or third?","How many people have read my release, and how do I track impressions?","How do you perform SEO on press releases?","Can you make me #1 on Google for a search for my company name or keywords?","Upcoming eReleases' Holidays (when will eReleases be closed?)"] /* ]]> */ </script> <script type='text/javascript'> /* <![CDATA[ */ var ewd_ufaq_php_data = {"faq_accordion":"1","faq_scroll":"1","reveal_effect":"size","retrieving_results":"Retrieving Results","question_titles":["What makes your press release services different from your competitors? [VIDEO]","Why are eReleases\u2019 prices higher than PR Newswire's PRWeb (formerly iReach service)? [VIDEO]","What is the difference between eReleases and its web based competitors like XYZ Web, etc.?","What is the cost for \"extra\" words or to add more words? How many words can be used in a press release?","How many places does my press release go? 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Can you please correct the error for the release?","What will my press release look like - can I see a preview?","Do you have a comparison of your different press release distribution options and prices?","I see you're a Cision PR Newswire partner. Why do the major newswires, including Business Wire, charge more for national distribution than you? What am I missing by going with you?","What do you guarantee?","Do you guarantee that I will get media coverage?","What do your clients say about your press release submission services? (client reviews)","Can I do a free test run?","Do you offer special rates for new customers?","Do you have a monthly or yearly subscription service?","How is word count calculated in my press release?","How many links can I have in my press release?","Can I embed videos, pictures, or sound files in my press release?","What's the difference between free images and embedded images?","Why can I not keep the format I want? (fancy letterhead, funky font, pdf, etc.)","What purpose does a press release serve?","What is the best day\/time to issue a press release?","What makes some press releases succeed while others fail?","Do press releases work?","What can I do to get better results after sending out a press release?","How can I find out who wrote about us?","Why isn't a particular magazine or news source listed in your media database?","Do you think a major newspaper or broadcaster will do a story on me after my first press release?","How do I know that the target media received my release? Can I have a WireWatch\u2122 report that reflects my target selections?","What can I expect when I use your press release services?","My first release did not meet my expectations. Why should I continue with a second or third?","How many people have read my release, and how do I track impressions?","How do you perform SEO on press releases?","Can you make me #1 on Google for a search for my company name or keywords?","Upcoming eReleases' Holidays (when will eReleases be closed?)"],"display_faq":"0","nonce":"9484e5b9b6"} /* ]]> */ </script> <div id="wow-modal-overlay-1" class="wow-modal-overlay" style="display:none;"><div id="wow-modal-overclose-1" class="wow-modal-overclose"></div><div id="wow-modal-window-1" class="wow-modal-window" style="display:none;"><div id="wow-modal-close-1" class="mw-close-btn topRight text"></div><div class="modal-window-content"><div><style>#ewd-ufaq-jquery-ajax-search {font-size: 1.6rem;} #ewd-ufaq-faq-category-title h3 {margin-top: 40px;} .ewd-ufaq-field-label{display:none;} #ewd-ufaq-jquery-ajax-search .ewd-ufaq-text-input { margin: 15px 0!important;} .ewd-ufaq-faq-category-title h3 {font-size:2.3rem;} .ewd-ufaq-faq-title-text h4 {font-size:2.0rem;} .ewd-ufaq-faq-post p {font-size:2.0rem;} </style><div id='ewd-ufaq-jquery-ajax-search'> <label class='ewd-ufaq-field-label' for='ewd-ufaq-text-search'> Enter your question: </label> <input type='hidden' name='show_on_load' value='' id='ewd-ufaq-show-on-load' /> <input type='hidden' name='include_category' value='' id='ewd-ufaq-include-category' /> <input type='hidden' name='exclude_category' value='' id='ewd-ufaq-exclude-category' /> <input type='hidden' name='orderby' value='set_order' id='ewd-ufaq-orderby' /> <input type='hidden' name='order' value='asc' id='ewd-ufaq-order' /> <input type='hidden' name='post_count' value='-1' id='ewd-ufaq-post-count' /> <input type='hidden' name='current_url' value='/faq/' id='ewd-ufaq-current-url' /> <div class="search-field"> <input id='ewd-ufaq-text-search' type='search' class='ewd-ufaq-text-input ' placeholder='Enter your question...' value='' /> <button type="button" class="clear-field" data-state="hidden">x</button> </div> <label for='ewd-ufaq-search-submit'></label> <input type='button' id='ewd-ufaq-ajax-search-submit' name='Search' value='Search'> </div><div class="ewd-ufaq-faq-list ewd-ufaq-page-type-distinct ewd-ufaq-search" id='ewd-ufaq-faq-list'> <input type='hidden' name='show_on_load' value='' id='ewd-ufaq-show-on-load' /> <input type='hidden' name='include_category' value='' id='ewd-ufaq-include-category' /> <input type='hidden' name='exclude_category' value='' id='ewd-ufaq-exclude-category' /> <input type='hidden' name='orderby' value='set_order' id='ewd-ufaq-orderby' /> <input type='hidden' name='order' value='asc' id='ewd-ufaq-order' /> <input type='hidden' name='post_count' value='-1' id='ewd-ufaq-post-count' /> <input type='hidden' name='current_url' value='/faq/' id='ewd-ufaq-current-url' /> <div class='ewd-ufaq-faqs'> </div> </div></div></div></div></div><script type="application/ld+json" class="ewd-ufaq-ld-json-data">{"@context":"https:\/\/schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What makes your press release services different from your competitors? [VIDEO]","acceptedAnswer":{"@type":"Answer","text":"https:\/\/www.youtube.com\/watch?v=LJvKNq7y56Y\r\n\r\nWe never charge a membership fee. Unlike other press release services, we have no hidden charges. Our low prices stay low.\r\n\r\nOur low price includes a custom national press release distribution through both Cision PR Newswire and the Associated Press (AP) Newswire for all of our customers. Also, Cision PR Newswire streams our press releases directly to a number of popular websites.\r\n\r\nWe don\u2019t spam journalists. Our sources have opted to receive our press releases. Beware of press release services who bombard journalists with unwelcome emails: you\u2019ll run the risk of weakening your impact and alienating the very audience you want to impress.\r\n\r\nThrough our newswire partner, we contact interested journalists directly. We reach more than 94 percent of our sources by name, and send press releases to their personal email addresses.\u00a0<strong>Other press release services simply use a generic \u201ceditor@newspaper.com\u201d format.<\/strong>\r\n\r\nWe don\u2019t just send your press release. We send you proof of distribution! As an eReleases customer, you\u2019ll receive a customized\u00a0<a title=\"wirewatch proof of distribution\" href=\"https:\/\/www.ereleases.com\/wirewatch\/\" data-wpel-link=\"internal\">WireWatch&#x2122; report<\/a>\u00a0with links to your press release on as many as 200 media websites, including Yahoo! and PR Newswire.\r\n\r\nWe\u2019re honest about your chances of success. If it were easy to get press, every company worldwide would be doing it. And PR firms wouldn\u2019t be charging $6,000 a month with no guarantee of coverage. eReleases tells you the truth: your odds of coverage depend on several variables, including newsworthiness, your press release (the hook), timing, and luck.","author":{"@type":"Person","name":"Tangram Canada"}}},{"@type":"Question","name":"Why are eReleases\u2019 prices higher than PR Newswire's PRWeb (formerly iReach service)? [VIDEO]","acceptedAnswer":{"@type":"Answer","text":"https:\/\/www.youtube.com\/embed\/YEv_9xoUbAg\r\n\r\nVery simply, PRWeb\/iReach is cheaper because it only reaches online news websites. Unlike eReleases, PRWeb doesn\u2019t distribute your release to the millions of other journalists who work for non-online media.\r\n\r\nPR Newswire\/Cision owns a web-only press release service (PRWeb, formerly iReach) in addition to its newswire direct to journalist service. And yes, prices are cheaper but this is web-only platform.\r\n\r\nPR Newswire points out that this service \u201c<em>is PR Newswire\u2019s Do-It-Yourself platform for customers only interested in online news distribution, SEO and lead generation. It is ideal for customers who want to reach consumers directly and are not interested in media pickup\u2026<\/em>\r\n\r\n<em>However, if you are looking for a more targeted media reach, wider online distribution, advanced targeting, disclosure distribution and more, become a PR Newswire member\u2026<\/em>\u201c","author":{"@type":"Person","name":"Tangram Canada"}}},{"@type":"Question","name":"What is the difference between eReleases and its web based competitors like XYZ Web, etc.?","acceptedAnswer":{"@type":"Answer","text":"<p>\r\neReleases distributes press releases using three mechanisms:\r\n<\/p>\r\n<ul style=\"font-size: 2.0rem;\">\r\n<b>1.<\/b> email submission directly to subscribing journalists, where applicable.<br>\r\n<b>2.<\/b> posting on websites, making them available to search engines and social media.<br>\r\n<b>3.<\/b> distribution on the major newswire for press releases, Cision PR Newswire, which is by far the most important of the three.<br>\r\n&nbsp;<br>\r\n<\/ul>\r\n<p>\r\nIt's important to understand the 80\/20 Rule (also known as the Pareto Principle or the vital few vs. the trivial many) \u2014 basically this is the observation that everything in life is distributed unequally. For example, a minority of a company's customers are responsible for the majority of revenue.\r\n<\/p>\r\n<p>\r\nIt's the same with press release distribution. While there's nothing wrong with posting a press release on websites, and nothing wrong with emailing subscribing journalists directly, the great majority of the effectiveness of any press release distribution comes from newswire distribution, like our sending of all eReleases press releases through Cision PR Newswire. When the goal is to reach journalists, the newswire distribution, by itself, is significantly more effective than both the emailing and website posting combined.\r\n<\/p>\r\n<p>\r\nMost of eReleases' competitors do NOT issue press releases over a newswire of press releases. While others may say that they send their releases to the Associated Press, Reuters, or UPI, it is important to note that AP, Reuters and UPI are not traditional newswires of press releases but newswires designed to send licensed content they've written to participating newspapers. This is a critical difference that many competitors use to mislead customers into believing they will receive traditional press release newswire distribution when they will not.\r\n<\/p>\r\n<p>\r\nA true newswire of press releases will run your press release over a mechanism that is being fed to newsrooms across the country. This mechanism includes dedicated terminals that stream newsfeeds, special feeds on a corporate intranet, as well as private newsrooms on the Internet for journalists who are working remotely. eReleases issues press releases over the best newswire service for press releases, Cision PR Newswire, which is the oldest and largest newswire of press releases in the country.\r\n<\/p>\r\n<p>\r\nMost Fortune 1000 companies and nearly all publicly traded companies use a major newswire of press releases because they recognize that is the most legitimate and widespread mechanism for reaching the media.\r\n<\/p>\r\n<p>\r\nWith eReleases, that is what you get. \r\n\r\nAs the only nationwide partner of Cision PR Newswire, eReleases sends all of its press releases to the complete national newswire. Nobody else does. \r\n\r\nThere are a few competitors that promote that they are going over a major newswire of press releases like Business Wire or PR Newswire \u2014 but the few who do aren't sending those releases out nationwide. They are generally paying a small fee for your press release to go only to a local city or small region of the country \u2014 so you are not getting a comprehensive distribution in those cases. You are given a link to your press release on that newswire and wrongly assume that you received a widespread distribution to newsrooms across the country.\r\n<\/p>\r\n<p>\r\n<strong>Another thing that cheaper competitors have done is to misuse the term \"newswire.\"<\/strong> They claim that they are a newswire, and when questioned, they point out that they have put their press releases on a web-based newsfeed and have a place on their website where journalists can sign up to receive press releases. This is <b>not<\/b> a newswire.\r\n<\/p>\r\n<p>\r\nJournalists are busy and are not going to go hunting from site to site looking for news. If they do go to a website, they'll go to the largest site that has the most press releases, as well as a reputation for publishing the most newsworthy press releases, Cision PR Newswire. That's just a fact.\r\n<\/p>\r\n<p>\r\nCould some journalists trickle down and go to a minor press release website? Sure, statistics say that rarely happens, and as a result, your exposure to the media is substantially less. Think of search engines. Theoretically, if you don't find what you're looking for on Google, could you then go to Yahoo! or Bing? Sure, but those instances are going to be very few and only attempted by the smallest number of people.\r\n<\/p>\r\n<p>\r\nOften people feel like their press release is not that newsworthy, so it's not worth spending a lot of money to go over a major newswire, but with eReleases you don't have to spend that much money to leverage newswire distribution. In addition, what you may not realize is that almost every trade publication, and every industry blogger, is going to cover their industries by using and reviewing a major newswire like PR Newswire. Even if you think you are only going to get picked up within your own industry, and such pickup is critical coverage, then having your press release issued over PR Newswire is even more important, because that's where people will pick you up whether it is breaking news, or just an update of your product or service.\r\n<\/p>","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"What is the cost for \"extra\" words or to add more words? How many words can be used in a press release?","acceptedAnswer":{"@type":"Answer","text":"Each of our distribution packages includes a certain number of words.\r\n<ul style=\"font-size:2rem;\"><i>Regarding word count - the headline, dateline (including city \/ state), boilerplate, and media contact information all count towards the final word count. If it is content that is being distributed as part of your press release, it is included in the word count. The one EXCEPTION to this is any captions you include with image(s), a caption is not included in the word count, but is limited to 500 characters.<\/i><\/ul>\r\nIf your press release contains more words than are included in the distribution package you have selected, there is an additional charge, which is based upon each \"block\" of up to 100 additional words which is needed to satisfy the difference between the number of words in your press release and the number of words included in your distribution package.\r\n\r\nThese are summarized at <a href=\"https:\/\/www.ereleases.com\/pricing\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ereleases.com\/pricing\/<\/a>","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"How many places does my press release go? [VIDEO]","acceptedAnswer":{"@type":"Answer","text":"https:\/\/www.youtube.com\/watch?v=S14WckH-DjU\r\n\r\nAs the only reseller of Cision PR Newswire\u2019s <strong>national<\/strong> distribution, eReleases places your press release in front of 85,000 registered journalists who are constantly trawling the wire for newsworthy items to share with their readers. \r\n\r\nYour release will also reach a general media audience representing more than 30,000 top media outlets across the US. \r\n\r\nFinally, your release will be sent to each contact listed on the target category(ies) of your choice. The number of target category contacts depends on the specific lists chosen, but most lists contain at least 500 - 1500 industry-relevant contacts. \r\n\r\n<a href=\"https:\/\/www.ereleases.com\/lists\/\" target=\"_blank\" rel=\"noopener\">View the media outlets that eReleases reaches here.<\/a>","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"How does eReleases' distribution compare with PR Newswire US1?","acceptedAnswer":{"@type":"Answer","text":"<p>There are less than a dozen, small local media that eReleases doesn't reach through our custom national distribution. But in actuality we often exceed Cision PR Newswire's US1 reach, especially when you take into account the Direct-to-Journalists email send of our PR Pro distribution, which are hand-crafted, hyper-targeted media lists from one of the largest and most reputable journalist databases.\r\n<\/p>","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"How much does your press release submission service cost?","acceptedAnswer":{"@type":"Answer","text":"<p>\r\n<a target=\"_blank\" href=\"https:\/\/www.ereleases.com\/pricing\" rel=\"noopener\">Click here<\/a> to view eReleases' three press release distribution plans and pricing. You may also select additional services like extra words, immediate distribution, and extra target categories.\r\n<\/p>\r\n<p>eReleases' special deals are available <a href=\"https:\/\/www.ereleases.com\/coupons\/\" rel=\"noopener\" target=\"_blank\">here<\/a>.<\/p>\r\n<p>\r\nWe also offer press release writing services for an additional fee.\r\n<\/p>","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"How do I order a press release distribution? [VIDEO]","acceptedAnswer":{"@type":"Answer","text":"https:\/\/www.youtube.com\/watch?v=t39yoUA418A\r\n","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"What time will my press release be distributed?","acceptedAnswer":{"@type":"Answer","text":"All press releases are scheduled before 9:00am US Eastern Time unless same-day distribution is requested. \r\n\r\neReleases has identified this distribution time window as the optimal one for attracting media attention. Morning distribution allows media members to receive releases via email while they are most receptive to considering story ideas for the day -- before the market opens.","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"Can you handle rush or immediate orders to be distributed today? What are your scheduling policies? Does this affect editorial review?","acceptedAnswer":{"@type":"Answer","text":"<p><strong>Normally timed (next day or later) orders<\/strong><br \/>\r\nWe process most orders on a next work day basis.<br \/><br \/>\r\nPress release orders which we receive during one work day are scheduled for distribution on the next work day, unless you select a later distribution date.<br \/><br \/>\r\nWe schedule all normally timed press release orders for distribution prior to 9AM (US Eastern time).<br \/><br \/>\r\n<strong>Note:<\/strong> Our work days are Monday - Friday from 7AM until 7PM (US Eastern time)<br \/><br \/><br \/> \r\n<strong>Rush distribution (same work day) orders<\/strong><br \/><br \/>\r\nYou may order rush distribution (same day as your order), with an added fee.<br \/><br \/>\r\nRush orders completed before 3pm Eastern time are aimed for distribution within 2 hours of receiving your order (4 hours if image or video embedding options are selected).<br \/><br \/>\r\nRush orders placed when our office is closed are aimed for distribution before 10AM (12 Noon if image or video embedding options are selected).<br \/><br \/><br \/>\r\n<strong>Editorial Review<\/strong><br \/><br \/>\r\nFor full editorial review, please submit your distribution order prior to 6PM (US Eastern time) on the work day prior to your desired distribution date. <br \/><br \/>\r\nOrders submitted outside of this limit, including rush distribution orders, will receive a limited editorial review due to the time constraints.<\/p>\r\n<\/p>","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"How are your press releases sent?","acceptedAnswer":{"@type":"Answer","text":"<p>\r\nYour press release is issued through PR Newswire, which is a traditional newswire service. PR Newswire sends press releases to more than 22,000 newsrooms, 90,000 journalists through its media websites, and 1.4 million equities terminals.\r\n<\/p>\r\n<p>\r\nFor PR Pro distributions and those taking advantage of our Direct-to-Journalists email sends (Cision Influencer Lists), the press release is sent via email with the text formatted for line length and presentation. The text of the press release is sent within the body of the email message as many organizations will not accept attachments because of virus and security concerns. You may include up to two images in your press release, which you will upload separately during the ordering process. \r\n<\/p>\r\n","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"Can I schedule my press release for a specific time?","acceptedAnswer":{"@type":"Answer","text":"No. \r\n\r\nWhile you can schedule the date of distribution, you are not able to select a specific time for distribution. Press releases are normally scheduled before 9am Eastern Time in aggregate (no specific time). \r\n\r\nOur low price is based on standardized treatment of press releases. Because there are lots of moving parts, having a press release scheduled for a specific time creates an additional burden on our editors and creates opportunities for mistakes.\r\n\t\t\t\t\t\t\t\t","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"What is your Associated Press (AP) Newswire distribution?","acceptedAnswer":{"@type":"Answer","text":"All of our press release services feature Associated Press (AP) Newswire distribution. This includes distribution of your press release to top US newspapers and media outlets \u2014 The New York Times, Los Angeles Times, Chicago Tribune, Philadelphia Inquirer, and Dallas Morning News \u2014 through the Associated Press (AP). AP webfeeds are accessible to more than 30,000 journalists at more than 1,300 U.S. newspapers.\r\n\t\t\t\t\t\t\t\t","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"Is your press release distribution international or global? Can I distribute to Canada or other countries? [VIDEO]","acceptedAnswer":{"@type":"Answer","text":"https:\/\/www.youtube.com\/watch?v=OYMtq0AIuEU\r\n\r\nOur distribution is focused on the United States. We distribute the press release over the newswire and to our media contacts in the United States.\r\n\r\nInternational Distribution can be added to any standard US distribution at a rate of $150 per country or $1000 for global. When sending a press release internationally, it is important to understand that the numbers game is not going to result in more media response. Most international services are incredibly expensive and simply pad their distributions with contacts that have no interest in your company or organization.\r\n\r\nThe eReleases International Distribution is centered around affordable Direct-to-Journalist targeting. eReleases will take your <a href=\"https:\/\/www.ereleases.com\/pr-fuel\/streamlining-your-pr-strategy-with-press-release-distribution-software\/\" title=\"Streamlining Your PR Strategy with Press Release Distribution Software\" data-wpil-monitor-id=\"269\">press release and design an international distribution<\/a> that specifically targets only those international journalists who have an immediate need for your news based upon their subject specialty and publishing history.\r\n\r\nKeep in mind that we target only English-Speaking outlets. Depending on your specific target categories, we may be able to expand your distribution if you provide a translated version of your release. Because we utilize direct-to-journalists distributions, international distribution will not be reflected in your WireWatch Report&#x2122;.\r\n\r\nInternational Distribution is available in the following countries:\r\nAustralia\r\nCanada\r\nChina\r\nFrance\r\nGermany\r\nHong Kong\r\nIndia\r\nIndonesia\r\nIreland\r\nItaly\r\nJapan\r\nMalaysia\r\nMexico\r\nNew Zealand\r\nPhilippines\r\nSouth Africa\r\nSouth Korea\r\nSingapore\r\nThailand\r\nUnited Kingdom\r\nVietnam\r\n\r\nWith Translation (Supplied by You):\r\nChina\r\nFrance\r\nJapan\r\nIndia\r\n\r\nAdditional Countries available on per-release basis.","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"Where can I log in?","acceptedAnswer":{"@type":"Answer","text":"You may create your free account, or log in, <a target=\"_blank\" href=\"https:\/\/order.ereleases.com\/\" rel=\"noopener\">here<\/a>. \r\n\r\nIf you have trouble logging in, it is usually because you're using the wrong password. \r\n\r\nYou can reset your password by clicking on the \"Forgot Password?\" link.\r\n\t\t\t\t\t\t\t\t","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"How do I redeem my press release credit?","acceptedAnswer":{"@type":"Answer","text":"Redeem your credit(s) using these easy 1-2-3 instructions.\r\n\r\n<em>Step 1<\/em> - click <a href=\"\/\/order.ereleases.com\/account\/login\/\" target=\"_blank\" rel=\"noopener\">Login<\/a> or <a href=\"\/\/order.ereleases.com\/\" target=\"_blank\" rel=\"noopener\">Order<\/a>.\r\n<img class=\"alignnone\" style=\"width: 550px;height: 125px\" src=\"https:\/\/www.ereleases.com\/images\/redeem1.png\" alt=\"Step 1 - click Login or Order.\" width=\"800\" height=\"165\" \/>\r\n\r\n<em>Step 2<\/em> - Log in using the form under the header area.\r\n<img class=\"alignnone\" style=\"width: 550px;height: 130px\" src=\"https:\/\/www.ereleases.com\/images\/redeem2.png\" alt=\"Step 2 - Log in using the form under the header area.\" width=\"800\" height=\"136\" \/>\r\n\r\n<em>Step 3<\/em> - Once logged in, you will see a list of any credit(s) you have available.\r\nClick on the <em>Use Credit<\/em> link to redeem your credit.\r\n<img class=\"alignnone\" style=\"width: 550px;height: 234px\" src=\"https:\/\/www.ereleases.com\/images\/redeem3.png\" alt=\"Step 3 - Once logged in, you will see a list of any credit(s) you have available. Click on the Use Credit link to redeem your credit.\" width=\"800\" height=\"203\" \/>","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"We have a press release scheduled for distribution and we see there is some inaccurate information. Can you please correct the error for the release?","acceptedAnswer":{"@type":"Answer","text":"Yes, absolutely. You can contact us via chat or the <a target=\"_blank\" href=\"https:\/\/www.ereleases.com\/contact\/\" rel=\"noopener\">contact form here<\/a>, or you can email us directly at pr@ereleases.org.","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"What will my press release look like - can I see a preview?","acceptedAnswer":{"@type":"Answer","text":"Most new customers to eReleases are understandably curious to know what their press release will look like when published. They are eager to see a preview of their actual release before placing their first order with us.\r\n\r\nWe provide below many examples of typical press releases for your review. However we do not provide any preview of your exact press release content, for the following reasons:\r\n\r\n1. Providing a preview would require you, our customer, to do MUCH more work, breaking your press release content into sections (the elements of the release), to be copy\/pasted into several fields in a complicated submission form. It is much quicker for you to simply upload a document containing all of the textual release content.\r\n\r\n2. Copying information into a complicated form also means a higher potential for errors and omissions.\r\n<h2 style=\"font-size:2.3rem;\">Images in your Press Release<\/h2>\r\nYou can include up to two images free of charge in your release. If one of the images is a logo, it will appear to the right of the headline and the other image will appear to the right inline with the press release text, on PR Newswire\u2019s website. If neither of the images is a logo, both will appear to the right of the press release text.\r\n\r\nPlease note that with the free image option, the image(s) will not appear on any of the syndicated websites\u2019 versions of your release.\r\n\r\nIf you choose to embed images (additional charge), they\u2019ll appear the same on PR Newswire\u2019s site as the free image option, and certain syndicated sites will put one image after the first paragraph and the second image at the end of the release.\r\n<h2 style=\"font-size:2.3rem;\">Video in your Press Release<\/h2>\r\nYou may include one YouTube video in your press release at an additional charge. This will appear to the right inline with the press release text on the PR Newswire site, and will appear first, before any other images that are included in your release.\r\n<h2 style=\"font-size:2.3rem;\">Example Press Releases<\/h2>\r\n<a target=\"_blank\" href=\"https:\/\/www.prnewswire.com\/news-releases\/christian-aunspaugh-joins-the-viking-mergers--acquisitions-florida-division-team-300660272.html\" rel=\"noopener noreferrer\">Text Only Release \u2013 No Images<\/a>\r\n\r\n<a target=\"_blank\" href=\"https:\/\/www.prnewswire.com\/news-releases\/sensofusions-counter-uas-solution-airfence-preps-for-production-with-us-department-of-defense-300660685.html\" rel=\"noopener noreferrer\">Two Images (One Logo), Free Image Option<\/a>\r\n\r\n<a target=\"_blank\" href=\"https:\/\/www.prnewswire.com\/news-releases\/downsizing-your-home-doesnt-mean-ditching-your-wine-cellar-300646220.html\" rel=\"noopener noreferrer\">Two Images, Embedded Option<\/a>","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"Do you have a comparison of your different press release distribution options and prices?","acceptedAnswer":{"@type":"Answer","text":"Yes! <a target=\"_blank\" href=\"https:\/\/www.ereleases.com\/pricing\/\" rel=\"noopener\">click here<\/a> to view eReleases' three press release distribution services compared to each other.","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"I see you're a Cision PR Newswire partner. Why do the major newswires, including Business Wire, charge more for national distribution than you? What am I missing by going with you?","acceptedAnswer":{"@type":"Answer","text":"While we are a Cision PR Newswire partner, we are not simply a reseller. eReleases features a robust distribution of its own, which you will receive through our PR Pro distribution (unless selected a la carte). We are designed to provide a comprehensive national U.S. distribution of your press release through our <a href=\"https:\/\/www.ereleases.com\/pricing\/\">Buzz Builder&#x2122;, Newsmaker&#x2122; and PR Pro&#x2122; services<\/a>, which also happens to include a custom national distribution over PR Newswire. \r\n\r\n<a href=\"https:\/\/www.ereleases.com\/pricing\/\">For PR Pro customers<\/a>, you will receive email access to subscribing journalists that you would not otherwise receive through another service without substantial costs. In addition, through our <a href=\"https:\/\/www.ereleases.com\/pricing\/\">Newsmaker&#x2122; and PR Pro&#x2122; plans<\/a>, you will receive extra words. All of the major newswires begin charging extra at 400 words. We can also provide local targeting or regional saturation as well.\r\n\r\nThe reason we're able to offer the Cision PR Newswire distribution is because our client base is made up of thousands of small businesses, most of which don't have access to, or a strong understanding of, press release newswires. \r\n\r\nThis fact allows eReleases to act as sort of a press release cooperative for small and some mid-sized businesses. And because of our volume, we are able to negotiate a substantial discount with the newswire. That discount is passed along to our customers through our more affordable prices, all without sacrificing customer service or potential media exposure.","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"What do you guarantee?","acceptedAnswer":{"@type":"Answer","text":"We guarantee your press release will receive a custom national distribution over Cision PR Newswire. For all of our clients, this includes a WireWatch&#x2122; report with links to the press release posted on as many as 200 media websites (see <a target=\"_blank\" href=\"https:\/\/www.ereleases.com\/wirewatch\/\" title=\"wirewatch\" rel=\"noopener\">WireWatch&#x2122;<\/a> for details).\r\n\r\nUnfortunately, we cannot promise you will receive actual media coverage. The fact is that it's difficult to receive press as so many online and offline organizations and businesses are competing for the spotlight. That being said, you can increase your likelihood of pickup by writing strategic and newsworthy press releases. Discover the press release strategies that work time and time again here: <a target=\"_blank\" href=\"https:\/\/www.ereleases.com\/plan\/\" rel=\"noopener\">https:\/\/www.ereleases.com\/plan\/<\/a>.","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"Do you guarantee that I will get media coverage?","acceptedAnswer":{"@type":"Answer","text":"<p>eReleases guarantees that your release will be distributed through the oldest, largest, most well-respected newswire for press releases in North America -- PR Newswire. We\u2019ll provide you a complimentary WireWatch&#x2122; report as proof. Because media members themselves are the arbiters of what is considered newsworthy for their readership, eReleases cannot guarantee media coverage. Remember that even PR firms commanding $5,000+ monthly retainers don't guarantee media placement. <\/p>","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"What do your clients say about your press release submission services? (client reviews)","acceptedAnswer":{"@type":"Answer","text":"<p><a target=\"_blank\" href=\"https:\/\/www.ereleases.com\/case-studies\/\" title=\"client reviews\" rel=\"noopener\">Click here to view client reviews<\/a>. Not everyone has great success but those who do always seem eager to share their results. We love to hear of your experience whether good or bad. It helps us gauge what works and who benefits most from our press release services.<\/p>\r\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/-QgmLPkDdfU\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\r\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/WVVEMMLGmTQ\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\r\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/rmdzGA7b_-U\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\r\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Wnc-uYBl_tA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"Can I do a free test run?","acceptedAnswer":{"@type":"Answer","text":"<p>Unfortunately, our newswire partner, PR Newswire, which charges nearly $1000 to issue a 500-word press release, charges us for every press release we issue. While we would love to issue a free press release for you and show you how great our service is, we just cannot absorb the cost required to do so.\r\n<\/p>","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"Do you offer special rates for new customers?","acceptedAnswer":{"@type":"Answer","text":"<p>First-time customers can purchase 1, 3 or 6 Newsmaker distribution credits for a significantly reduced rate through this order form: <a href=\"https:\/\/order.ereleases.com\/special-welcome-to-ereleases-promotion\/\" target=\"_blank\" rel=\"noopener\">https:\/\/order.ereleases.com\/special-welcome-to-ereleases-promotion\/<\/a>.<\/p>","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"Do you have a monthly or yearly subscription service?","acceptedAnswer":{"@type":"Answer","text":"<p>To make PR easier for our clients, eReleases allows credits to be purchased on an as-needed basis. Orders for single press releases or bundle packs of distribution credits are purchased via our secure online order form. Typically, services offering unlimited releases or priced under $200 are not issuing press releases over a real newswire, like our partner and industry-leader PR Newswire. New customers can purchase Newsmaker press releases in packages of 3, 6, or 12: <a href=\"https:\/\/order.ereleases.com\/special-welcome-to-ereleases-promotion\/\" target=\"_blank\" rel=\"noopener\">https:\/\/order.ereleases.com\/special-welcome-to-ereleases-promotion\/<\/a> <\/p>","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"How is word count calculated in my press release?","acceptedAnswer":{"@type":"Answer","text":"<p>The headline, dateline (including city \/ state), boilerplate, and media contact information all count towards the final word count.\r\n<\/p>\r\n<p>If it is content that is being distributed as part of your press release, it is included in the word count.\r\n<\/p>\r\n<p>The only exception to this is captions that are added to image(s) you have published in your press releases. The words in the captions are not included in the word count. Captions are limited to 500 characters.<\/p>","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"How many links can I have in my press release?","acceptedAnswer":{"@type":"Answer","text":"<p>\r\nWe believe having any more than five links in the average 500 word press release runs the risk of interfering with readability and may be viewed by search engines as a possible red flag. We believe you should list your url (offset in parantheses) after your first company mention in a press release, as well as in the boiler plate (\"About Company\" section) of your press release and perhaps in the contact information. You can certainly include links to particular products or services when mentioned as well as any files you may want to highlight.\r\n<\/p>\r\n<p>\r\nYou can also include anchor text, also known as link label or link text, in which you have a keyword or keyword phrase that links to a webpage. Some of the newswire's partner websites will respect these links, but some won't. Please note that we believe it is best practice to include the actual url, and omit anchored text. Anchored text within press releases can trigger Google's updated Link Schemes Document, which considers anchored text to be unnatural.\r\n<\/p>\r\nWe recommend that, in addition to the links mentioned above, if you mention specific products or services where a direct link to an internal page on your website would be advantageous, you include a link to those pages. Anything more runs the risk of appearing unnatural and may alienate journalists and search engines alike.\r\n\r\nIt\u2019s just a matter of finding the right balance. But to summarize, there is no limit to the number of links you may have in your press release.\r\n\r\n<p>\r\nKeep in mind that we tag all links, anchored or not, as \"no follow\" as per Google\u2019s press release requirements. Regardless of the type of link that you choose to include, these links will not be indexed by search engines. We stand behind Google in affirming that press release issuances should not affect SEO.\r\n<\/p>\t\t\t\t\t\t\t","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"Can I embed videos, pictures, or sound files in my press release?","acceptedAnswer":{"@type":"Answer","text":"<p>\r\nImages and a video may be included either as simple links within the press release, or they can be embedded in the body of the release. <\/p>\r\n\r\n<p><b>Simple Linking Option (no additional charge)<\/b> <\/p>\r\n<p>You can place any type of link within your press release, including links to videos, pictures, PDFs, and other types of multimedia files.<\/p> \r\n\r\n<p><b>Image Specifications<\/b> <\/p>\r\n<p>For best appearance your image size should be at least 600 pixels on the longest side, with 800 pixels the preferred size.<\/p>\r\n\r\n<p><b>Free Image Option (no additional charge)<\/b> <\/p>\r\n<p>Two images may be included within your press release at no additional charge. The free images will appear in your press release as published on prnewswire.com <strong>but they will not be included on other syndicated sites<\/strong> where your press release may also be published.<\/p> \r\n\r\n<p><b>Embedded Media Options<\/b><\/p>\r\n<p>Your image(s) can be included on most syndicated sites by selecting Photo Embed which is an additional charge.<\/p>\r\n<p>A single YouTube video may be embedded for an additional charge. Your embedded video will appear on most syndicated sites which publish your press release, also.<\/p>\r\n<p>The embedded multimedia file will be viewable on hundreds of websites (for images, over 2000 partner websites support embedding, and for videos, over 700 partner sites support embedding). The total number that pick up your release will vary depending on industry and subject matter.<\/p>","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"What's the difference between free images and embedded images?","acceptedAnswer":{"@type":"Answer","text":"<p>With the free image option, up to two images will be included on the PR Newswire press release website, prnewswire.com, but <strong>the images will not be included<\/strong> on any of the syndicated sites where your press release may be published.<\/p>\r\n<p>To include your images in your press release on most syndicated sites which publish it, you can <strong>select the Photo Embed option<\/strong> (additional charge).<\/p>","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"Why can I not keep the format I want? (fancy letterhead, funky font, pdf, etc.)","acceptedAnswer":{"@type":"Answer","text":"<p>\r\nThe newswire has its own very specific formatting requirements. There are formatting issues with both the newswire as well as the newswire's partner websites that accept and re-publish these press releases. Therefore, we must send the press release in a format that is acceptable to the newswire.\r\n<\/p>\r\n","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"What purpose does a press release serve?","acceptedAnswer":{"@type":"Answer","text":"https:\/\/www.youtube.com\/watch?v=LJvKNq7y56Y\r\n<p>\r\nThe purpose of a press release is to make media members aware of your news in hopes that they will turn it into a news story and thus spread the word to their readers: the public. Press releases can be effective marketing tools in that they allow clients to control the message being transmitted to the media, and by extension, the public at large.\r\n<\/p>\t","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"What is the best day\/time to issue a press release?","acceptedAnswer":{"@type":"Answer","text":"<p>\r\nThere is no magic day for issuing a press release. The reason for that is this: if there was a \"best\" day, it would quickly become the worst day, because insiders would tell their friends and colleagues, and more press releases would be published on that day, increasing competition for journalists' attention. For example, if Tuesday was the \"magic day\" in the industry, every publicist would soon learn that, and you'd see a huge spike in volume on that day, which would overwhelm journalists, making Tuesday the most competitive day to issue press releases.\r\n<\/p>\r\n<p>\r\nYou find a lot of publicly-traded companies as well as the U.S. government issuing bad news after 5PM on Friday. But guess what? Every Monday morning, those stories are right there on the front pages, so they're not fooling anybody. Journalists are paying attention every day of the week. At eReleases, we issue press releases Monday through Friday, because we find that most journalists are working a Monday through Friday schedule. Therefore, it's most efficient to work on a Monday through Friday basis.\r\n<\/p>\r\n<p>\r\nOn the weekends and overnight, you're dealing with a skeleton crew of media, and they're going to be hyper-responsive to very important news and leave all other news for the regular shift. Our clients' news, for the most part, is not breaking news. In short, there is no magic day to issue your press release.\r\n<\/p>\r\n<p>\r\nRegarding time of distribution, eReleases schedules its press releases for morning distribution. We have no facts to justify our position but we believe it makes sense to have your news in the inbox of subscribing journalists when they sit down for that first cup of coffee in the morning.\r\n<\/p>\t\t\t\t\t\t\t\t","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"What makes some press releases succeed while others fail?","acceptedAnswer":{"@type":"Answer","text":"A press release that is newsworthy is what works, and then only some of the time. Announcing that you've put your cyber-shingle out on the web very rarely cuts it unless your services are unlike anything else on the Internet. \r\n\r\nHowever, it is worth taking a chance ... and for good reason. The client appearing in Bride and named \"Female Entrepreneur of the Year\" by Minorities In Business magazine announced her gift shop through our service. On the surface, you wouldn't expect this press release to be that successful. \r\n\r\nHowever, a busy editor under deadline who needs an anecdote or wants to humanize a story will turn to good examples he's recently seen, sometimes regardless of your press release's newsworthiness. Being in the right place at the right time happens a lot in the world of PR.","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"Do press releases work?","acceptedAnswer":{"@type":"Answer","text":"Yes, the Internet has seen its largest growth among small and mid-sized companies. This medium has helped to level (or at least leverage) the playing field of huge overhead expenses, large contracts, and even larger advertising budgets. \r\n\r\nAs a result, many small companies have seen their businesses flourish on the web. Sometimes this happens when a company is profiled in a trade journal or appears on the front page of the Washington Post's business section. As long as your goals are realistic, press releases are a valuable opportunity. \r\n\r\nIf you don't succeed on your first release, remember that one press release is only part of an ongoing media campaign and stick with it. Each subsequent press release (crafted for its newsworthiness) will only help your company or organization gain credibility with editors and writers, who may eventually give you that mention you've been looking for. \r\n\r\nPress releases do work.\t","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"What can I do to get better results after sending out a press release?","acceptedAnswer":{"@type":"Answer","text":"Most importantly, make sure you include your press releases on your website. Unfortunately, many people don't get that, so they don't follow up and place the text of their press release on their website (and it does belong on your website, not on our website or another company's site). Not only are you losing opportunities among your customers who may want to know more about your company and services (read \"credibility\" here), you are losing media opportunities. \r\n\r\nSay you have three <a href=\"https:\/\/www.ereleases.com\/pr-fuel\/press-release-checklist-to-maximize-your-results\/\" title=\"Press Release Checklist to Maximize Your Results\" data-wpil-monitor-id=\"343\">press releases<\/a> on your site and an editor who received the most recent one visits your site for more information (not all editors will call \u2014 in fact, most don't). Some facts and additional news gleaned from those previous releases can be just what that editor needed to tip the scales in your favor. \r\n\r\nEven if you only have one <a href=\"https:\/\/www.ereleases.com\/pr-fuel\/how-to-send-a-press-release-and-why-they-still-matter-in-2020\/\" title=\"How to Send a Press Release and Why They Still Matter in 2020\" data-wpil-monitor-id=\"465\">press release<\/a>, start a press room or media kit for your website. At the very least, the additional text will be welcome for search engine spidering \u2014 making it a little easier for customers and <a href=\"https:\/\/www.ereleases.com\/pr-fuel\/frequency-should-you-send-press-releases\/\" title=\"How Much Is Too Much? At What Frequency Should You Send Press Releases?\" data-wpil-monitor-id=\"1244\">media<\/a> to find you.\r\n\r\nAlso, be sure to read our <a href=\"https:\/\/www.ereleases.com\/how-to-write-chapter-1\/\" title=\"how to write a press release\">advice on how to write a press release<\/a>, as well as <a href=\"https:\/\/www.ereleases.com\/how-to-submit\/\" title=\"how to send a press release\">advice on how to send a press release<\/a> if you decide to distribute it yourself.\t\t\t\t\t","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"How can I find out who wrote about us?","acceptedAnswer":{"@type":"Answer","text":"We send you a WireWatch&trade; report shortly after distribution providing you with as many as 200 links to where you can view your press release live on the Internet. These are sites that stream much of Cision PR Newswire's press releases, including News Alert, MarketWatch, Yahoo!, BizJournals.com, and Google. \r\n\r\nIn addition, you can explore clipping services to properly gauge response. Remember that trade publications and some sources (due to printing schedules) may not use a press release immediately so it is advised to measure success over weeks and months rather than days and hours. [ <a target=\"_blank\" href=\"https:\/\/www.ereleases.com\/clipping-services\/\" title=\"clipping services\" rel=\"noopener\">Click to view our roundup of clipping services<\/a> ]","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"Why isn't a particular magazine or news source listed in your media database?","acceptedAnswer":{"@type":"Answer","text":"<p>\r\nWe provide a list of representative sources for each target list(s) selected:\r\n<\/p>\r\n<p>\r\n<a target=\"_blank\" href=\"https:\/\/www.ereleases.com\/lists\/\" title=\"media database\" rel=\"noopener\">https:\/\/www.ereleases.com\/lists\/<\/a>\r\n<\/p>\r\n<p>\r\nHowever, we cannot force an editor or source to accept our press releases as our lists operate at the discretion and procedures of Cision PR Newswire, the oldest and most respected newswire of press releases. \r\n<\/p>","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"Do you think a major newspaper or broadcaster will do a story on me after my first press release?","acceptedAnswer":{"@type":"Answer","text":"While extremely unlikely, it is not impossible. Every day, we see newspapers, major and minor outlets, pick an obscure company to mention in an article. Many of these companies are plucked out of obscurity because they\u2019ve issued a press release and appeared on a particular journalist\u2019s radar. In those cases, it\u2019s often more a case of luck in which a press release appeared at a time when a journalist was looking for a person, product, or company to incorporate into a story. The key is that it does happen.\r\n\r\nIf you look at the\u00a0<a href=\"https:\/\/www.ereleases.com\/client-reviews\/\" data-wpel-link=\"internal\">testimonials section<\/a>\u00a0on our website, you can view the amazing success that many of our clients have had.\r\n\r\nOne thing you may notice is that in most cases, it\u2019s not their first press release that generated success. In many cases it might be their second, third or sixth press release that catapulted them out of obscurity. In most cases, their press releases are NOT breaking news. These are people who are issuing the same type of news that you probably have around you, and they are doing the same types of business activities that you are doing, which could be incorporated into a press release and get you in front of the media.\r\n\r\nThese are the media opportunities that our customers are getting but you are not because you are not issuing <a href=\"https:\/\/www.ereleases.com\/pr-fuel\/perfect-pr-pitch-strategies-for-getting-more-press\/\" title=\"Perfect PR Pitch Strategies for Getting More Press: The Best Tactics to Grab Attention and Sell Your Story\" data-wpil-monitor-id=\"353\">press releases<\/a> to the media.","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"How do I know that the target media received my release? Can I have a WireWatch&#x2122; report that reflects my target selections?","acceptedAnswer":{"@type":"Answer","text":"Rest assured that we are delivering your press release to the media in your target category selections. This is why we disclose the\u00a0<a href=\"https:\/\/www.ereleases.com\/lists\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">outlets in each list here<\/a>. Each outlet on each list represents a real editor, reporter or journalist looking for a lead on the next great thing. Every morning, our team custom-builds the list of recipients for each release and deploys a campaign in which the intended recipients receive a specific press release via email. This campaign takes place simultaneously with the newswire distribution. This is what targeting is all about. The hits you see on your WireWatch&#x2122; report, which is delivered to all of our customers, are really instant gratification: Your release is out in the world, and here it is on major sites. Targeting, however, yields slower results because you\u2019re dealing with the human factor. A live, breathing person is essentially making a judgment on your release \u2014 and doing it on his or her own timing. Moreover, these members of the media are often operating offline in print or broadcast outlets not visible to Google and driven by long lead-times. Any given <a href=\"https:\/\/www.ereleases.com\/pr-fuel\/things-youve-received-media-coverage\/\" title=\"Do These Things After You\u2019ve Received Media Coverage\" data-wpil-monitor-id=\"710\">press release<\/a> may not resonate with any given targeted contact at any given time. But if it does, the reward can be phenomenal.\r\n\r\nIn addition, you may find some value in a clipping service like those described at\u00a0<a href=\"https:\/\/www.ereleases.com\/clipping-services\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">https:\/\/www.ereleases.com\/clipping-services\/<\/a>.","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"What can I expect when I use your press release services?","acceptedAnswer":{"@type":"Answer","text":"One client asked if he could expect between a 3-5% publishing rate. We said he would be extremely lucky to receive between three and five articles written as a result of his press release distribution. Two of our most successful clients averaged between two and four articles each press release submission. However, those articles were in the Washington Post, The Economist, Bride, and Minorities In Business magazine. In fact, the client appearing in Minorities In Business magazine was also named \u201cFemale Entrepreneur of the Year.\u201d This doesn\u2019t happen with everyone. But it does happen. And it can dramatically change a business when it does occur.\r\n\r\nFor guaranteed publishing rates, expect to pay a PR firm at least $6,000 a month \u2014 and they tend to work on a tier system. That $6,000 will be directed at receiving press on the trade magazine\/source level. For an additional amount, they will then move up to traditional sources such as newspapers. Again, these PR firms earn that money. It is not easy getting media coverage. But if you are on a budget, it makes sense, at the very least, to submit press releases on a regular basis. A single press release is less likely to result in press than a monthly press release or, at the very minimum, a press release sent each quarter. Viewing each press release as part of an ongoing media campaign is the best way to remain focused and to eventually receive media coverage for your company.","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"My first release did not meet my expectations. Why should I continue with a second or third?","acceptedAnswer":{"@type":"Answer","text":"If your goal is to get PR for your company, and to look at press releases as a way to market your company, you simply cannot judge a PR campaign on one or two press releases. No PR firm is going to sign a contract and issue one or two press releases, because they know that is not a PR campaign. A PR campaign contains a series of press releases to the media in which you use different approaches, different hooks, to engage the media. By doing this, you will eventually have success.\r\n\r\nIf you were to dedicate yourself to between six and ten well-written press releases with an assortment of hooks and angles for your company, you WILL receive media coverage, and that media coverage WILL exceed your press release costs by at least a factor of ten.\r\n\r\nIf you are committed to it, and you are doing it right, you WILL get media coverage. We have never seen an instance where it hasn\u2019t happened.\r\n\r\nIf you are having difficulty, you need to have a no-cost discussion with one of our editors about varying your approach, including different hooks and angles. There are lots of opportunities for press releases to work but it is also easy to be lulled into a one-dimensional approach to PR in which you believe you\u2019re trying something new but you\u2019re really not. It only takes between one and three influential places to pick up your press release to make a huge difference for your company, including trade publications, a writeup on a specialized website, or an influential blog. We are not talking about a situation where you\u2019re getting 40 or 50 stories about your company. You can achieve major PR success with just a few quality pickups. If your news is not out there, you\u2019re not going to make it.\r\n\r\nIf you\u2019re judging PR on a single press release, we don\u2019t want to take your money in the first place. Because in all likelihood, it\u2019s not going to be business-transformative for you. We\u2019d rather see someone commit to doing four press releases over the next year to see if it\u2019s going to work for them. And even that is a little bit short-sighted. We\u2019ve just never seen an instance where PR can\u2019t be effective for a business that sticks to a formula of issuing a series of press releases with varied hooks.\r\n\r\nIf you visit the\u00a0<a href=\"https:\/\/www.ereleases.com\/client-reviews\/\" data-wpel-link=\"internal\">Customer Success Stories on our website here<\/a>, you can view the experience of fellow business owners. In nearly all cases, their press releases were not breaking news. How did they do it? In one word: persistence.","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"How many people have read my release, and how do I track impressions?","acceptedAnswer":{"@type":"Answer","text":"At eReleases, we issue your press release by emailing it to subscribing journalists, moving it over the Associated Press (AP) Newswire, and distributing it over Cision PR Newswire, which transmits your press release through newswire terminals in newsrooms across the country, as well as places it onto participating partners\u2019 media websites.\r\n\r\nFor that reason, it\u2019s near impossible to measure the impressions of your press release. There are web-only press release sites, like PRWeb, that do provide you with impressions, because for the most part, your press release resides on only one website. What happens is that they have other sites and partner sites that stream the headline and link back to the actual press release. Your press release is never moving out there to other people; it\u2019s being made available on one page on one website, and that makes it very easy to measure impressions \u2026 but not so great for getting media coverage.\r\n\r\nBecause eReleases is actually sending the press release out to individuals and pushing it to lots of journalists, we just can\u2019t measure impressions. It\u2019s not just the emails that go to subscribing journalists, it\u2019s the newswire distribution. The newswire environment just doesn\u2019t have the capability of measuring impressions on other websites, or email open rates.\r\n\r\nIn the WireWatch&#x2122; report, you will be provided with various view counts, which represent the views of your press release as hosted on the PR Newswire site and their partner sites. \r\n\r\nIf another service touts that you can see how many people have viewed your news story, or how many people have opened it, this is a big indicator that your press release is NOT going over a true newswire service, because there\u2019s no way to measure that in a newswire environment. It is also a sign that your press release is NOT being placed in front of journalists but instead resides on a single webpage on a single website, which is not a distribution but rather an expensive webpage. In either case, you\u2019re likely dealing with a company that has simply co-opted the term \u201cnewswire.\u201d","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"How do you perform SEO on press releases?","acceptedAnswer":{"@type":"Answer","text":"SEO isn\u2019t something that you should be performing on your press release. What you should be doing is writing something for the end-users of the press release, which is journalists, possibly bloggers in your industry. By doing that you will have your important keywords in your release in a natural progression. If there are acronyms or buzzwords in your industry, you may want to initially mention the full name a bit more.\r\n\r\nOne of the things that we find ourselves doing when we write about <a href=\"https:\/\/www.ereleases.com\/pr-fuel\/think-outside-link-google-crowned-pr-new-seo\/\" title=\"Outside the Link: Google&#8217;s Crowned PR as the New SEO\" data-wpil-monitor-id=\"608\">press releases<\/a> is that we use the word \u201crelease\u201d instead of \u201cpress release\u201d or \u201cnews release\u201d \u2014 so one of the things that we are conscious of is to go back and edit our copy and use the full phrases a few times in the copy. And that\u2019s it; that\u2019s all you should focus on.\r\n\r\nWhat we do at eReleases is to optimize press releases for search engines. We take care of the title tags, H1 tags, meta descriptions, and other things to make sure that the search engines can discover the release, but we don\u2019t do any \u201cblack hat\u201d or deceptive SEO stuff in an attempt to influence the search engines. The moment that you do that, you are likely violating the terms of service of the search engines. So we just make sure that it is coded in a way that is easy for the search engines to read and understand. When it comes to writing the <a href=\"https:\/\/www.ereleases.com\/pr-fuel\/press-releases-and-seo-what-are-the-links-between-the-two\/\" title=\"Press Releases and SEO: What Are the Links Between the Two?\" data-wpil-monitor-id=\"364\">press release<\/a>, we don\u2019t think you should even focus on the search engines, other than going back and briefly reviewing your keywords and making sure that they appear in a natural way. If you find that your keywords are appearing too often, you should go back and omit some of them, so that it doesn\u2019t appear as though you are \u201ckeyword-stuffing\u201d your press release, which will result in search engines ignoring or penalizing your content.","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"Can you make me #1 on Google for a search for my company name or keywords?","acceptedAnswer":{"@type":"Answer","text":"The great thing about press releases is that lots of people see a temporary increase in visibility on the search engines just because of the fact that your company or product name is mentioned in a press release that\u2019s out there on a lot of different websites. However, this effect is ephemeral. News sites don\u2019t list stuff permanently. You\u2019re quickly going to drift back downward anyway. If you get any SEO benefit from press releases, and we know a lot of customers who swear by it, we think it should be viewed only as a temporary side effect or bonus. It should NOT be the reason for doing press releases. The goal for press releases should be to get that media coverage, and to stay committed to the process of engaging the media with varying types of press releases.\r\n\r\nWe believe that the SEO game is just that. If press releases were a magic wand in which you achieved long-term rankings, Google would change their algorithm. Google is smart, and we think that rather than \u201cgaming the search engines,\u201d you should simply issue great content, make sure you put those press releases on your own website, because they are keyword-rich, with a lot of great content, and you are the author, but we wouldn\u2019t waste any time chasing press release services that promote that they can have you rank on page one of Google, because you will generally see that happen for your company and product\/service name anyway.\r\n\r\nA company that touts that they\u2019ll get you on the front page of Google isn\u2019t a real press release company; they are an SEO voodoo company who\u2019s likely to get your website penalized in the search engines, and that\u2019s another red flag indicating that\u2019s not a company that you want to work with.","author":{"@type":"Person","name":"Dave Seldon"}}},{"@type":"Question","name":"Upcoming eReleases' Holidays (when will eReleases be closed?)","acceptedAnswer":{"@type":"Answer","text":"We observe the following holidays:\r\n\r\nNew Year's Day\r\nMemorial Day\r\nIndependence Day\r\nLabor Day\r\nThanksgiving Day\r\nChristmas Eve Day\r\nChristmas Day\r\n\r\nThose upcoming dates are:\r\n\r\nMay 26, 2025\r\nJuly 4, 2025\r\nSept. 2, 2025\r\nNov. 27, 2025\r\nDec. 24, 2025\r\nDec. 25, 2025\r\n\r\n","author":{"@type":"Person","name":"Dave Seldon"}}}]}</script><link rel='stylesheet' id='ewd-ufaq-rrssb-css' href='/wp-content/plugins/ultimate-faqs/assets/css/rrssb-min.css' type='text/css' media='all' /> <link rel='stylesheet' id='ewd-ufaq-jquery-ui-css' href='/wp-content/plugins/ultimate-faqs/assets/css/jquery-ui.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='ewd-ufaq-css-css' href='/wp-content/plugins/ultimate-faqs/assets/css/ewd-ufaq.css' type='text/css' media='all' /> <link rel='stylesheet' id='modal-window-css' href='/wp-content/plugins/modal-window/public/assets/css/style.min.css' type='text/css' 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document.createElement('script'); tag.src = "https://www.youtube.com/player_api"; var firstScriptTag = document.getElementsByTagName('script')[0]; firstScriptTag.parentNode.insertBefore(tag, firstScriptTag); // block user agent Tangram for testing purposes as web server blocks requests from the Googlebot function isGoogleBot() { return /Googlebot|Googlebot-Video|Mediapartners-Google|Tangram/i.test(navigator.userAgent); } var player; function onYouTubePlayerAPIReady() { var ytContainer = document.getElementById("ytplayer"); if (!ytContainer) return; if (isGoogleBot()) { ytContainer.innerHTML = ""; return; } ytContainer.setAttribute("data-nosnippet", "true"); player = new YT.Player('ytplayer', { height: '390', width: '640', playerVars: { autoplay: 0 }, videoId: 'LJvKNq7y56Y' }); } $(window).scroll(function() { if (player) { $("#ytplayer").each(function() { if ($(window).scrollTop() > $(this).offset().top - 400) { player.playVideo(); } else { player.stopVideo(); } }); } }); </script> <!-- 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