How to Increase Saas software sales? Focus on your online top of funnel

<!DOCTYPE html> <html lang="en"> <head> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1" /> <meta charset="UTF-8"> <meta name="google-site-verification" content="xzP9cfC7X3FYc_EZQQXkJn15Yn5n968XcXOjR_tTIqM"> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=5"> <meta name="referrer" content="unsafe-url"> <meta name="theme-color" content="#002f4f"> <link rel="apple-touch-icon" sizes="180x180" href="/apple-icon-180x180.png"> <link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png"> <link rel="manifest" href="/manifest.json"> <title>How to Increase Saas software sales? Focus on your online top of funnel - Financesonline.com</title> <style type="text/css"> body { display: none; } body .top-bar__nav-el:nth-child(1) { width: 188px; } body .top-bar__nav-el:nth-child(2) { width: 157px; } </style> <script type="text/javascript" async="async" data-noptimize > function fo_dp_read_cookie(name) { var nameEQ = name + "="; var ca = document.cookie.split(';'); for(var i=0;i < ca.length;i++) { var c = ca[i]; while (c.charAt(0)==' ') c = c.substring(1,c.length); if (c.indexOf(nameEQ) == 0) return decodeURIComponent(c.substring(nameEQ.length,c.length)); } return null; } function get_cookie_consent(req) { var cc = fo_dp_read_cookie("cookie-consent"); cc = (cc ? JSON.parse(atob(cc)) : null); if(cc && cc.cookie) { if(req) { for(var i=0; i<cc.cookie.length; i++) { if(cc.cookie[i] === req) { return true; } } return false; } return cc.cookie; } return null; } function can_run_analytics() { var ccnrn = "cookie-consent-nr"; var ccnr = fo_dp_read_cookie(ccnrn); if(ccnr) { return true; } else { return get_cookie_consent('m'); } } </script> <script data-noptimize>var arq=new XMLHttpRequest;arqu=["https:","","s.financesonline.com","uploads","empty.gif"];arq.open("GET",arqu.join('/'));arq.send();</script> <link rel="preload" href="https://s.financesonline.com/media/themes/fot/dist/css/single-page.min.css?ver=78.89" as="style"><link rel="preload" href="https://s.financesonline.com/media/themes/fot/dist/js/single-page.bundle.min.js?v=78.89#async" as="script"><link rel="preload" href="/wp-includes/js/comment-reply.min.js" as="script"><link rel="preload" href="https://s.financesonline.com/media/themes/fot/dist/js/vendor/jquery-3.5.1.min.js?v=1.0#async" as="script"><link rel="preload" href="https://s.financesonline.com/media/themes/fot/dist/js/common.bundle.min.js?v=78.89#async" as="script"><meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <link rel="preconnect" href="https://www.googletagmanager.com" crossorigin><link rel="preconnect" href="https://www.google-analytics.com" crossorigin><link rel="preconnect" href="https://connect.facebook.net" crossorigin> <script data-noptimize> var ra = can_run_analytics(); window.fo_dp_run_analytics = function() { console.log('run_analytics'); (function (w, d, s, i) { window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', i); var f = d.getElementsByTagName(s)[0], j = d.createElement(s); j.async = true; j.src = 'https://www.googletagmanager.com/gtag/js?id=' + i; f.parentNode.insertBefore(j, f); })(window, document, 'script', "G-EJZ71SRE63"); var events = [{"ec":"Categories: B2B News","ea":"item hit"},{"ec":"Tags: general","ea":"item hit"}]; window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} for (var i=0; i<events.length; i++) { gtag('event', 'content_impression', { event_category: events[i].ea, event_label: events[i].ec }); } if(typeof fo_pa_test_code === "function") { fo_pa_test_code(); } }; window.fo_dp_delayed_run_analytics = function() { window.setTimeout(function() { if(window.requestIdleCallback === undefined) fo_dp_run_analytics(); else window.requestIdleCallback(fo_dp_run_analytics, { timeout: 1000 }); }, 200); }; if(ra) { fo_dp_delayed_run_analytics(); } else { window.fo_dp_callack = function() { if(can_run_analytics()) { fo_dp_delayed_run_analytics(); window.fo_dp_callack = null; } }; } </script> <link rel="preconnect" href="https://s.financesonline.com" crossorigin>  <link rel="canonical" href="https://financesonline.com/how-to-increases-saas-software-sales-focus-on-your-online-top-of-funnel/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="How to Increase Saas software sales? Focus on your online top of funnel - Financesonline.com" /> <meta property="og:description" content="How are you handling your top of funnel?聽I hope you don鈥檛 rely on your sales team to manage this. Your team is likely trained at the middle of the funnel. They鈥檙e good at nurturing known leads and mastering product specs to convert these prospects into buyers. Steve Richard of the sales effectiveness firm, VorsightBP, said […]" /> <meta property="og:url" content="https://financesonline.com/how-to-increases-saas-software-sales-focus-on-your-online-top-of-funnel/" /> <meta property="og:site_name" content="Financesonline.com" /> <meta property="article:published_time" content="2015-05-08T13:58:08+00:00" /> <meta property="article:modified_time" content="2024-10-07T23:40:27+00:00" /> <meta property="og:image" content="https://financesonline.com/uploads/2015/05/funnel.jpg" /> <meta property="og:image:width" content="347" /> <meta property="og:image:height" content="346" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="author" content="Astrid Eira" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Astrid Eira" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="7 minutes" />  <script type="text/javascript" data-noptimize> window.lazySizesConfig = window.lazySizesConfig || {}; //lazySizesConfig.expand = 1000; lazySizesConfig.expFactor = 4; </script> <script type="application/ld+json">{ "@context": "http://schema.org", "@type": "NewsArticle", "headline": "How are you handling your top of funnel?\u00a0I hope you don\u2019t rely on your sales team to manage this. Your team is", "datePublished": "2015-05-08T13:58:08+00:00", "dateModified": "2024-10-07T23:40:27+00:00", "author": { "@type": "Person", "name": "Astrid Eira", "url": "https://financesonline.com/author/astrid/" }, "publisher": { "@type": "Organization", "name": "FinancesOnline.com", "logo": { "@type": "ImageObject", "url": "https://financesonline.com/static/financesonline.com-logo-blue.png" } }, "inLanguage": "en", "image": "https://financesonline.com/uploads/2015/05/funnel.jpg" }</script><script type="application/ld+json">{ "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://financesonline.com/" }, { "@type": "ListItem", "position": 2, "name": "SaaS", "item": "https://financesonline.com/category/saas/" }, { "@type": "ListItem", "position": 3, "name": "How to Increase Saas software sales? Focus on your online top of funnel", "item": "https://financesonline.com/how-to-increases-saas-software-sales-focus-on-your-online-top-of-funnel/" } ] }</script><link rel="alternate" type="application/rss+xml" title="Financesonline.com » How to Increase Saas software sales? Focus on your online top of funnel Comments Feed" href="https://financesonline.com/how-to-increases-saas-software-sales-focus-on-your-online-top-of-funnel/feed/" /> <link rel='stylesheet' id='single-page-css' href='https://s.financesonline.com/media/themes/fot/dist/css/single-page.min.css?ver=78.89' type='text/css' media='none' onload='if(media!="all")media="all"' /> <noscript><link rel='stylesheet' id='single-page-css' href='https://s.financesonline.com/media/themes/fot/dist/css/single-page.min.css?ver=78.89' type='text/css' media='all' /> </noscript><style id='global-styles-inline-css' type='text/css'> body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--duotone--dark-grayscale: url('#wp-duotone-dark-grayscale');--wp--preset--duotone--grayscale: url('#wp-duotone-grayscale');--wp--preset--duotone--purple-yellow: url('#wp-duotone-purple-yellow');--wp--preset--duotone--blue-red: url('#wp-duotone-blue-red');--wp--preset--duotone--midnight: url('#wp-duotone-midnight');--wp--preset--duotone--magenta-yellow: url('#wp-duotone-magenta-yellow');--wp--preset--duotone--purple-green: url('#wp-duotone-purple-green');--wp--preset--duotone--blue-orange: url('#wp-duotone-blue-orange');--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} </style> <script async="" type='text/javascript' src='https://financesonline.com/media/plugins/fo-optimizations/js/lazysizes-5.2.2.min.js' id='lazysizes-js'></script> <script type="text/javascript" async="async" data-noptimize > window.addEventListener('load', function() { var vars = {"url":"https:\/\/financesonline.com\/wp-admin\/admin-ajax.php?cc","action_show":"fodp_show_cookie_info","hide":false,"reload":false,"v":"0.91"}; var reload = vars.reload?1:0; var cookie = get_cookie_consent(); if(!cookie) { var request_cookie = new XMLHttpRequest(); request_cookie.open('GET', vars.url + '&action=' + encodeURIComponent(vars.action_show) + '&reload=' + encodeURIComponent(reload), true); request_cookie.onload = function () { if (request_cookie.status >= 200 && request_cookie.status < 400) { if(!vars.hide && request_cookie.response) { var cookie_container = document.createElement('div'); cookie_container.setAttribute('id', 'cookie-main-container'); cookie_container.innerHTML = request_cookie.response; document.body.appendChild(cookie_container); var dp_script = document.createElement('script'); dp_script.setAttribute('src', 'https://financesonline.com/media/plugins/fo-dp/dp.js?v='+vars.v); dp_script.setAttribute('id', 'fo-dp-js'); dp_script.setAttribute('data-id', 'fodp-cookies-consent'); document.head.appendChild(dp_script); } if (typeof window.fo_dp_callack === 'function') { window.fo_dp_callack(); } } }; request_cookie.send(); } }); </script> <script type="text/javascript"> if (typeof ajaxurl === "undefined") { var ajaxurl = "https://financesonline.com/wp-admin/admin-ajax.php"; } </script> <link rel="preload" href="https://financesonline.com/wp-admin/admin-ajax.php?action=get_post_scroll&post_id=13854" as="fetch" crossorigin="anonymous"></head> <body class="post-template-default single single-post postid-13854 single-format-standard financesonline-theme" data-ajax="https://financesonline.com/wp-admin/admin-ajax.php"> <style> .top-bar input { outline:none; } @media only screen and (min-width: 1231px) { .top-bar input { width:235px; } } @media only screen and (max-width: 1170px) { .top-bar input { width:170px; } } </style> <div class="top-bar"> <div class="main-container main-container--post "> <div class="top-bar__toggle fo-open-menu sm-show"> <span></span> <span></span> <span></span> MENU </div> <a href="https://financesonline.com" title="FinancesOnline Homepage"><span class="top-bar__logo"><img src="https://financesonline.com/media/themes/fot/dist/img/svg/logo.svg" alt="FinancesOnline"></span></a> <div class="top-bar__search"> <form id="software-search" action="https://financesonline.com" method="get" data-url="https://financesonline.com/wp-admin/admin-ajax.php"> <input id="search-string" class="fo-main-search" name="s" placeholder="What are you looking for?" type="text" autocomplete="off" aria-label="Search"> <button type="submit" class="top-bar__search__btn icon icon--search hide-on-load" aria-label="search"></button> <span id="spinner" class="search-loading"></span> </form> <div id="hintsData" class="hints-data"></div> </div> <div class="pull-right"> <div class="top-bar__nav "> <ul> <li class="top-bar__nav-el menu-dropdown fo-open-menu"><span class="icon icon--categories"></span><span>SOFTWARE CATEGORIES</span></li> <li class="top-bar__nav-el nav-business"><span class="icon icon--small_business"></span><a href="/remote-work/" title="Remote Work">FOR REMOTE WORK</a></li> <li class="clearfix"></li> </ul> </div> <a href="/add-product/" class="btn btn--listed mini-hide" title="Get listed page"><span class="icon icon--add"></span>GET LISTED</a> </div> <div class="clearfix"></div> </div> </div> <div id="cat-menu" class="categories-menu"> <div class="main-container main-container--post"> <a href="/add-product/" class="btn btn--listed mini-show" title="Get listed page">GET LISTED</a> <nav class="categories-menu__nav" data-menu-id="93"> <ul class="categories-menu__ul"> <li class="categories-menu__el"><a href="/browse-all-software-categories/" title="B2B Software Categories">B2B Software Categories</a></li> <li class="categories-menu__el categories-menu__el--submenu"><a href="/c/accounting-software/" title="Accounting Software">Accounting Software</a> <ul class="categories-menu__submenu"><li class="categories-menu__submenu-el"><a href="/c/billing-software/" title="Billing Software">Billing Software</a></li><li class="categories-menu__submenu-el"><a href="/c/erp-software/" title="ERP Software">ERP Software</a></li></ul></li><li class="categories-menu__el"><a href="/c/appointment-scheduling-software/" title="Appointment Scheduling Software">Appointment Scheduling Software</a></li> <li class="categories-menu__el"><a href="/c/business-intelligence-software/" title="Business Intelligence Software">Business Intelligence Software</a></li> <li class="categories-menu__el categories-menu__el--submenu"><a href="/c/collaboration-software/" title="Collaboration Software">Collaboration Software</a> <ul class="categories-menu__submenu"><li class="categories-menu__submenu-el"><a href="/c/collaboration-tools/" title="Collaboration Tools">Collaboration Tools</a></li><li class="categories-menu__submenu-el"><a href="/c/document-management-systems/" title="Document Management Systems">Document Management Systems</a></li><li class="categories-menu__submenu-el"><a href="/c/enterprise-social-networking/" title="Enterprise Social Networking Software">Enterprise Social Networking Software</a></li><li class="categories-menu__submenu-el"><a href="/c/online-community-platforms/" title="Online Community Platforms">Online Community Platforms</a></li><li class="categories-menu__submenu-el"><a href="/c/productivity-suite/" title="Productivity Suite Software">Productivity Suite Software</a></li><li class="categories-menu__submenu-el"><a href="/c/project-collaboration-tools/" title="Project Collaboration Tools">Project Collaboration Tools</a></li><li class="categories-menu__submenu-el"><a href="/c/web-collaboration-tools/" title="Web Collaboration Tools">Web Collaboration Tools</a></li></ul></li><li class="categories-menu__el categories-menu__el--submenu"><a href="/c/communications-software/" title="Communications Software">Communications Software</a> <ul class="categories-menu__submenu"><li class="categories-menu__submenu-el"><a href="/c/video-conferencing-software/" title="Video Conferencing Software">Video Conferencing Software</a></li></ul></li><li class="categories-menu__el"><a href="/c/content-management-systems/" title="Content Management Software">Content Management Software</a></li> <li class="categories-menu__el categories-menu__el--submenu"><a href="/c/crm-software/" title="CRM Software">CRM Software</a> <ul class="categories-menu__submenu"><li class="categories-menu__submenu-el"><a href="/c/customer-service-software/" title="Customer Service Software">Customer Service Software</a></li><li class="categories-menu__submenu-el"><a href="/c/reviews-management-software/" title="Reviews Management Software">Reviews Management Software</a></li><li class="categories-menu__submenu-el"><a href="/c/online-crm-software/" title="Online CRM Software">Online CRM Software</a></li><li class="categories-menu__submenu-el"><a href="/c/social-media-crm/" title="Social Media CRM">Social Media CRM</a></li></ul></li><li class="categories-menu__el categories-menu__el--submenu"><a href="/c/customer-support-software/" title="Customer Support Software">Customer Support Software</a> <ul class="categories-menu__submenu"><li class="categories-menu__submenu-el"><a href="/c/live-chat-software/" title="Live Chat Software">Live Chat Software</a></li></ul></li><li class="categories-menu__el"><a href="/c/file-sharing-software/" title="File Sharing Software">File Sharing Software</a></li> <li class="categories-menu__el categories-menu__el--submenu"><a href="/c/help-desk-software/" title="Help Desk Software">Help Desk Software</a> <ul class="categories-menu__submenu"><li class="categories-menu__submenu-el"><a href="/c/industry-help-desk-software/" title="Industry-Specific Help Desk Software">Industry-Specific Help Desk Software</a></li><li class="categories-menu__submenu-el"><a href="/c/service-desk-software/" title="Service Desk Software">Service Desk Software</a></li></ul></li><li class="categories-menu__el"><a href="/c/hr-software/" title="HR Management Software">HR Management Software</a></li> <li class="categories-menu__el categories-menu__el--submenu"><a href="/c/learning-management-systems/" title="Learning Management Systems (LMS)">Learning Management Systems (LMS)</a> <ul class="categories-menu__submenu"><li class="categories-menu__submenu-el"><a href="https://learning-management-systems.financesonline.com/c/corporate-lms" title="Corporate LMS Software">Corporate LMS Software</a></li><li class="categories-menu__submenu-el"><a href="https://learning-management-systems.financesonline.com/c/talent-management-system" title="Talent Management System">Talent Management System</a></li></ul></li><li class="categories-menu__el categories-menu__el--submenu"><a href="/c/project-management-software/" title="Project Management Software">Project Management Software</a> <ul class="categories-menu__submenu"><li class="categories-menu__submenu-el"><a href="https://project-management-software.financesonline.com/c/agile-project-management" title="Agile Project Management Software">Agile Project Management Software</a></li><li class="categories-menu__submenu-el"><a href="/c/field-service-management/" title="Field Service Management Software - FSM">Field Service Management Software - FSM</a></li><li class="categories-menu__submenu-el"><a href="/c/maintenance-management-systems/" title="Maintenance Management Software - CMMS">Maintenance Management Software - CMMS</a></li><li class="categories-menu__submenu-el"><a href="/c/professional-services-automation-psa/" title="Professional Services Automation Software - PSA">Professional Services Automation Software - PSA</a></li><li class="categories-menu__submenu-el"><a href="/c/project-portfolio-management/" title="Project Portfolio Management Software - PPM">Project Portfolio Management Software - PPM</a></li><li class="categories-menu__submenu-el"><a href="/c/task-management/" title="Task Management Software">Task Management Software</a></li><li class="categories-menu__submenu-el"><a href="https://project-management-software.financesonline.com/c/time-tracking" title="Time Tracking Software">Time Tracking Software</a></li><li class="categories-menu__submenu-el"><a href="/c/visual-project-management-tools/" title="Visual Project Management Tools">Visual Project Management Tools</a></li></ul></li><li class="categories-menu__el"><a href="/c/shopping-cart-software/" title="Shopping Cart Software">Shopping Cart Software</a></li> <li class="categories-menu__el categories-menu__el--submenu"><a href="/c/sales-tools/" title="Sales Tools">Sales Tools</a> <ul class="categories-menu__submenu"><li class="categories-menu__submenu-el"><a href="/c/contact-management-software/" title="Contact Management Software">Contact Management Software</a></li><li class="categories-menu__submenu-el"><a href="/c/inventory-management-software/" title="Inventory Management Software">Inventory Management Software</a></li><li class="categories-menu__submenu-el"><a href="/c/lead-management-systems/" title="Lead Management Systems">Lead Management Systems</a></li><li class="categories-menu__submenu-el"><a href="/c/sales-automation-software/" title="Sales Automation Software">Sales Automation Software</a></li><li class="categories-menu__submenu-el"><a href="/c/sales-management-software/" title="Sales Management Software">Sales Management Software</a></li></ul></li><li class="categories-menu__el categories-menu__el--submenu"><a href="/c/marketing-software/" title="Marketing Software">Marketing Software</a> <ul class="categories-menu__submenu"><li class="categories-menu__submenu-el"><a href="/c/marketing-automation-software/" title="Marketing Automation Software">Marketing Automation Software</a></li><li class="categories-menu__submenu-el"><a href="/c/email-marketing-software/" title="Email Marketing Software">Email Marketing Software</a></li><li class="categories-menu__submenu-el"><a href="/c/mobile-marketing-software/" title="Mobile Marketing Software">Mobile Marketing Software</a></li><li class="categories-menu__submenu-el"><a href="/c/search-marketing-software/" title="Search Marketing Software">Search Marketing Software</a></li></ul></li><li class="categories-menu__el"><a href="/c/binary-options/" title="Binary Options Brokers">Binary Options Brokers</a></li> <li class="categories-menu__el"><a href="/category/financial-news/" title="Financial News">Financial News</a></li> <li class="clearfix"></li></ul> </nav> </div> <div id="cat-show" class="categories-menu__show-all">SHOW <span class="all">ALL</span><span class="popular">POPULAR</span> CATEGORIES</div> </div> <div class="single-page" data-id="13854"> <div class="single-page__bc"> <div class="main-container main-container--post"> <ul><li><a href="https://financesonline.com" title="FinancesOnline">Home</a></li><li><a href="/category/saas/" title="SaaS">SaaS</a></li><li><a href="/how-to-increases-saas-software-sales-focus-on-your-online-top-of-funnel/" title="How to Increase Saas software sales? Focus on your online top of funnel">How to Increase Saas software sales? Focus on your online top of funnel</a></li></ul> <div class="why-fo-free"> <a data-modal="#why-fo-free" title="Why FO is free" href="#"> Why is FinancesOnline free <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://financesonline.com/media/themes/fot/dist/img/why.png" data-srcset="https://financesonline.com/media/themes/fot/dist/img/why.png 1x, https://financesonline.com/media/themes/fot/dist/img/why@2x.png 2x" alt="Why FO is free" class="lazyload"> </a> </div> <div class="clearfix"></div> </div> </div> <div class="main-container main-container--post"> <div class="single-page__content"> <div class="row flex-fixer flex-wrap"> <div class="single-page__title col col--75 col--sm"> <h1>How to Increase Saas software sales? Focus on your online top of funnel</h1> </div> <div class="clearfix"></div> </div> <div class="row"> <div id="content" class="single-page__entry single-page__entry--post col col--75 col--sm"> <p><img class="alignleft size-thumbnail wp-image-13860 lazyload" alt="funnel" width="150" height="150" sizes="(max-width: 150px) 100vw, 150px" data-src="https://financesonline.com/uploads/2015/05/funnel-150x150.jpg" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAQAAAAe/WZNAAAADklEQVR42mNkgAJGDAYAAFEABCaLYqoAAAAASUVORK5CYII=" data-srcset="https://s.financesonline.com/uploads/2015/05/funnel-150x150.jpg 150w, https://s.financesonline.com/uploads/2015/05/funnel-300x300.jpg 300w, https://s.financesonline.com/uploads/2015/05/funnel-48x48.jpg 48w, https://s.financesonline.com/uploads/2015/05/funnel-145x145.jpg 145w, https://s.financesonline.com/uploads/2015/05/funnel.jpg 347w">How are you handling your top of funnel? I hope you don’t rely on your sales team to manage this. Your team is likely trained at the middle of the funnel. They’re good at nurturing known leads and mastering product specs to convert these prospects into buyers. Steve Richard of the sales effectiveness firm, VorsightBP, said that most <a href="http://marketing.vorsight.com/blog/bid/66124/Why-Top-of-Funnel-Sales-Training-is-so-Important">sales teams are sophisticated at the bottom of the funnel</a>, but when it comes to the top of the funnel, “There is a massive void.” This is unfortunate considering that prospects are discovering you at the top of the funnel, not in the middle or bottom. But then again, the top of funnel should be handled by you, the big boss.<span id="more-13854"></span>When industry experts say that B2B marketing today looks more like B2C, they’re referring to events that are disrupting the top of funnel; in short, how B2B buyers–senior executives, middle and junior managers are discovering products. Where before you introduced the product with a cold call or unsolicited email to prospects, today, they research your product even before your sales rep knows them.</p><blockquote><p>Let’s hear it from an Acquity Group study: “<a href="http://www.acquitygroup.com/docs/default-source/Whitepapers/acquitygroup_2014-b2bstudy.pdf">94 percent of B2B buyers report that they conduct some form of online research before purchasing a business product</a>.”</p> <p>In fact, the Google-sponsored CEB’s Marketing Leadership Council is more direct to the point: “<a href="https://www.thinkwithgoogle.com/articles/b2b-digital-evolution.html">57% of the purchase process has been completed before prospects contact you</a>.”</p></blockquote><p>So, one effective and fast solution to how increase SaaS sales is to solidify your online top of funnel so that it generates more leads, and that means more conversions.</p><h3 style="text-align: center;"><b>How to create more leads from these 4 top-of-funnel channels</b></h3><h4 style="text-align: left;"><span style="font-size: 16px; line-height: 1.5;">1. Website visitors: Project rock-solid credibility</span></h4><p>Even if your website doesn’t have a high Page Rank, it can generate more organic leads than you’d expect especially on the far end of the top of funnel. That means a prospect sees you some place and is led to your product website. Once she’s in there, your goal is to move her into the middle of funnel by making her to trust you so she gives her customer data.</p><p>Successful B2B marketers know that to convince a prospect they need to project solid-rock credibility in their product site by using at least five of these techniques that provide effective solutions to the question how to increase SaaS sales:</p><p><strong>Displaying trust seals</strong> – An Econsultancy study shows that <a href="https://econsultancy.com/blog/7941-which-e-commerce-trustmarks-are-most-effective/">trust marks are the top factor that makes people to trust a website</a>, even surpassing “referral by family and friends.”  Use a combination of seals for technical security like Norton, general business credibility like BBB, and a specialist seal that focuses on B2B software like the <a href="/4-ways-to-increase-b2b-lead-generation-with-financesonline-com-verified-quality-seal/">Verified Quality Seal</a> by FinancesOnline.</p><p><strong>Testimonials and social sharing</strong> – they give your product social proof that other customers find it useful and trust you, so a prospect might, too.</p><p><strong>Contact details</strong> – not only does it tell prospects how to contact you, but that you can be reached in case there’s an issue or dispute. That’s outright transparency.</p><p><strong>Case studies</strong> – although it’s vendor-generated and, therefore, bias, it gives a prospect a formal structure to assess your product’s pros and cons based on other companies’ experience.</p><p><strong>Product rating</strong> – A CompUSA/iPerceptions study revealed that <a href="http://www.searchenginejournal.com/the-power-of-social%C2%A0proof/21896/">63% of buyers are more likely to purchase from a website that has product ratings and reviews</a>. A user-generated rating signals to prospects that you’re confident about the product and transparent about its strengths and weaknesses.</p><p><img class="aligncenter wp-image-13856 lazyload" alt="freshboks" width="800" height="357" sizes="(max-width: 800px) 100vw, 800px" data-src="https://financesonline.com/uploads/2015/05/freshboks-1024x457.png" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAQAAAAe/WZNAAAADklEQVR42mNkgAJGDAYAAFEABCaLYqoAAAAASUVORK5CYII=" data-srcset="https://s.financesonline.com/uploads/2015/05/freshboks-1024x457.png 1024w, https://s.financesonline.com/uploads/2015/05/freshboks-300x134.png 300w, https://s.financesonline.com/uploads/2015/05/freshboks-768x343.png 768w, https://s.financesonline.com/uploads/2015/05/freshboks-93x42.png 93w, https://s.financesonline.com/uploads/2015/05/freshboks-325x145.png 325w, https://s.financesonline.com/uploads/2015/05/freshboks.png 1106w"><b style="line-height: 1.5;"></b></p><h4>2. Campaign opt-in subscribers: Focus on industry topics rather than your product</h4><p>Your goal in lead-generation campaigns is not to make a sale, but to solicit customer data, valuable information that you can later use to tailor middle-of-funnel campaigns. In a Content Marketing Institute article, <a href="http://contentmarketinginstitute.com/2014/11/why-your-content-sabotaging-lead-generation/">Mike Nierengarten</a>, President of Obility (a B2B demand generation company), said that industry-analyst reports, buyer’s guides, and strategy guides are likely to get more leads than product-centric content, such as, product features, case studies, and on-demand webinars.</p><p>A compelling offer aside, you also need to create a winnable landing page, which should have these important elements:</p><ul> <li>a magnetic headline</li> <li>brief description of your awesome offer</li> <li>an engaging image</li> <li>social proofs like testimonial quotes and social sharing</li> <li>simple form that captures basic customer data</li> <li>clear call-to-action</li> </ul><p><img class="aligncenter size-full wp-image-13858 lazyload" alt="landing_page" width="988" height="972" sizes="(max-width: 988px) 100vw, 988px" data-src="https://financesonline.com/uploads/2015/05/landing_page.png" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAQAAAAe/WZNAAAADklEQVR42mNkgAJGDAYAAFEABCaLYqoAAAAASUVORK5CYII=" data-srcset="https://s.financesonline.com/uploads/2015/05/landing_page.png 988w, https://s.financesonline.com/uploads/2015/05/landing_page-300x295.png 300w, https://s.financesonline.com/uploads/2015/05/landing_page-768x756.png 768w, https://s.financesonline.com/uploads/2015/05/landing_page-49x48.png 49w, https://s.financesonline.com/uploads/2015/05/landing_page-147x145.png 147w"><b style="line-height: 1.5;"></b></p><h4>3. Social media fans (and haters): Mine them for leads</h4><p>There are plenty of <a href="/c/crm-software/">powerful apps today that help you to monitor social</a> comments, posts, shares, tweets, likes, etc. about your product. Most of these platforms feature a dashboard that lets you to quickly see positive, negative, and neutral posts about you. All three can give you more leads. Here’s how:</p><p><strong>Amplify positive shoutouts</strong> – it’s the best testimonial you can get, a word-of-mouth advertising for your product. You can also Storify these positive social media comments or screengrab and post them on your website, landing page, or social media channels so other prospects can see them.</p><p><strong>Addressing a brewing issue before it spills over</strong> – engage negative comments with sincerity like you’re addressing a live customer complaint. There are two reasons why you should pay attention to genuine issues. First, you can guide customers on how to fairly assess your product. A customer may be complaining for the wrong reason like expecting more non-core functions in a specialist app like time-tracking. Second, you can use these issues to showcase to other prospects how you take customer complaints seriously. In the SaaS business, your awesome customer service can be the winning factor.</p><p><strong>Answer a prospect’s question and lead her to the sales funnel</strong> – it’s striking the iron while it’s hot. A prospect who’s asking about your product is really asking to be led down to your sales funnel. But don’t hard sell her at once; instead, gently guide her to the funnel by addressing her specific question.</p><p>You can also collate your social mentions’ user data to get a clearer picture of your actual customers or prospects.</p><h4><img class="aligncenter size-full wp-image-13859 lazyload" alt="social_comment" width="535" height="601" sizes="(max-width: 535px) 100vw, 535px" data-src="https://financesonline.com/uploads/2015/05/social_comment.png" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAQAAAAe/WZNAAAADklEQVR42mNkgAJGDAYAAFEABCaLYqoAAAAASUVORK5CYII=" data-srcset="https://s.financesonline.com/uploads/2015/05/social_comment.png 535w, https://s.financesonline.com/uploads/2015/05/social_comment-267x300.png 267w, https://s.financesonline.com/uploads/2015/05/social_comment-43x48.png 43w, https://s.financesonline.com/uploads/2015/05/social_comment-129x145.png 129w">4. External review sites: Leverage their tools to outmaneuver the competition</h4><p>According to Kissmetrics article, more than <a href="https://blog.kissmetrics.com/social-proof-factors-2/">70% of Americans look at product reviews before buying</a>. B2B buyers are comparing your product against the competition even without you knowing it. They do it in external review sites, independent information resource platforms that assess your product in two ways: an editorial review by their in-house experts and user-generated ratings by your customers.</p><p><strong>So why are review sites popular?</strong></p><ul> <li>they rank high in search because they have consistent new content and high user engagement</li> <li>it’s easy to find products in one location</li> <li>it’s easy to compare products feature by feature and pricing terms</li> </ul><p>If you’re a SaaS company most likely your product has already been assessed in a B2B software review site like <a href="https://reviews.financesonline.com/">FinancesOnline.com</a>. However, a savvy marketer knows that it’s not enough to be just a stick in a bundle of sticks; your product has to stand out to get leads. To do that, you need to take a closer look at the marketing tools available in a review site. For example, FinancesOnline.com has <a href="/example">lead generation services</a>, such as: Product Page Buttons, which directly link the review site to your homepage or fulfillment page; Product Box Examples, which suggest your software as an alternative product to your competition; and Comparison Page Highlight, which highlights your product column in a product comparison table. Another useful service is a detailed review of your product by an in-house expert team. Review sites often use a standard format to compare all products. A detailed review is like a paid listing that gives readers more information about your product; in short, it stands out from the standard format. The key is to look for other tools or services being offered by the review site that will give you even a small advantage over the others.</p><blockquote> <h4>CONCLUSION</h4> <p>Reinforcing your online top of funnel is like increasing your contact rate. In the traditional B2B marketing sense, you know that the more people you contact the more chances you get more deals. Only that in today’s B2B landscape it’s prospects that are contacting you, maybe not directly, but through your digital presence. Is your online top of funnel ready for them?</p></blockquote> <div id="fot-social" class="fot-social" data-id="13854" data-type="post" data-url="https://financesonline.com/how-to-increases-saas-software-sales-focus-on-your-online-top-of-funnel/" style="opacity: 0;"> <div class="fot-social__el fot-social__el--network "> <span class="icon icon--network"></span> <span class="count">20<span class="shares"> shares</span></span> </div> <a class="fot-social__el fb fb-button" href="https://www.facebook.com/sharer/sharer.php?u=https://financesonline.com/how-to-increases-saas-software-sales-focus-on-your-online-top-of-funnel/" target="_blank"> <div> <span class="icon icon--fb"></span> <span class="txt">Share</span> </div> <span class="count">14</span> </a> <a class="fot-social__el tw" href="http://twitter.com/share?url=https://financesonline.com/how-to-increases-saas-software-sales-focus-on-your-online-top-of-funnel/" target="_blank"> <div> <span class="icon icon--tw"></span> <span class="txt">Tweet</span> </div> <span class="count">2</span> </a> <a class="fot-social__el li" href="https://www.linkedin.com/shareArticle?mini=true&url=https://financesonline.com/how-to-increases-saas-software-sales-focus-on-your-online-top-of-funnel/" target="_blank"> <div> <span class="icon icon--in"></span> <span class="txt">Share</span> </div> <span class="count">4</span> </a> </div> <div id="fot-social-inline" class="fot-social fot-social--inline"> <a class="fot-social__el fb fb-button" href="https://www.facebook.com/sharer/sharer.php?u=https://financesonline.com/how-to-increases-saas-software-sales-focus-on-your-online-top-of-funnel/" target="_blank"> <span> <span class="icon icon--fb"></span> <span class="txt">Share</span> </span> <span class="count">14</span> </a> <a class="fot-social__el tw" href="http://twitter.com/share?url=https://financesonline.com/how-to-increases-saas-software-sales-focus-on-your-online-top-of-funnel/" target="_blank"> <span> <span class="icon icon--tw"></span> <span class="txt">Tweet</span> </span> <span class="count">2</span> </a> <a class="fot-social__el li" href="https://www.linkedin.com/shareArticle?mini=true&url=https://financesonline.com/how-to-increases-saas-software-sales-focus-on-your-online-top-of-funnel/" target="_blank"> <span> <span class="icon icon--in"></span> <span class="txt">Share</span> </span> <span class="count">4</span> </a> <div class="fot-social__el fot-social__el--network "> <span class="icon icon--network"></span> <span class="count">20<span class="shares"> shares</span></span> </div> </div> <div class="single-page__author"> <div class="single-page__avatar"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://sip.financesonline.com/uploads/2020/07/astrid_eira.png?width=100&token=w1An9ukfzCuwAT1watWwCw" alt="Astrid Eira" class="lazyload" onerror="this.onerror=null; this.src='https://financesonline.com/media/themes/fot/dist/img/svg/user-avatar.svg'" > </div> <div class="single-page__author__desc"> <h4>By <a href="/author/astrid/" title="Astrid Eira">Astrid Eira</a></h4> <p>Astrid Eira is a resident B2B expert of FinancesOnline, focusing on the SaaS niche. She specializes in accounting and human resource management software, writing honest and straightforward reviews of some of the most popular systems around. Being a small business owner herself, Astrid uses her expertise to help educate business owners and entrepreneurs on how new technology can help them run their operations. She's an avid fan of the outdoors, where you'll find her when she's not crunching numbers or testing out new software.</p> </div> <div class="clearfix"></div> </div> </div> <div class="fot-sidebar col col--25 col--sm"> </div> <div class="clearfix"></div> </div> <div style="margin-top: 15px"> Page last modified <time datetime="2024-10-07T23:40:27+00:00" title="2024-10-07 23:40:27">2024-10-07</time> </div> </div> </div> <div class="row"> <div class="news-tabs tabs"> <div class="news-tabs__content" data-items="2"> <div class="news-tabs__content-inner main-container tabs-content active"> <div id="related-posts-carousel" class="single-page-fixer glide"> <h3>Related posts</h3> <div data-glide-el="track" class="news-carousel glide__track"> <div class="glide__slides"> <div class="news-tabs__item item glide__slide"> <div class="news-tabs__news"> <a href="/top-benefits-of-saas-products-and-how-to-leverage-them-for-sales/"> <img src="https://financesonline.com/uploads/2024/08/Thumbnail-232x120.jpeg" alt="Top Benefits of SaaS Products and How to Leverage Them for Sales" class="lazyload"> </a> <div class="news-tabs__news-content"> <p class="news-title"> <a href="/top-benefits-of-saas-products-and-how-to-leverage-them-for-sales/" title="Top Benefits of SaaS Products and How to Leverage Them for Sales"> Top Benefits of SaaS Products and How to Leverage Them for Sales </a> </p> <span class="category">Category: B2B News</span> </div> </div> <div class="news-tabs__news"> <a href="/how-to-increase-b2b-sales-with-trust-elements-on-your-website/"> <img src="https://financesonline.com/uploads/2015/07/b2b-232x120.jpg" alt="How To Increase B2B Sales With Trust Elements On Your Website" class="lazyload"> </a> <div class="news-tabs__news-content"> <p class="news-title"> <a href="/how-to-increase-b2b-sales-with-trust-elements-on-your-website/" title="How To Increase B2B Sales With Trust Elements On Your Website"> How To Increase B2B Sales With Trust Elements On Your Website </a> </p> <span class="category">Category: B2B News</span> </div> </div> <div class="news-tabs__news"> <a href="/number-of-walmart-stores-in-the-us/"> <img src="https://financesonline.com/uploads/2018/04/Walmart-image-for-2.-Lukas-Walton-edited-232x120.jpg" alt="Number of Walmart Stores in the US in 2024: Demographics, Statistics, and Predictions" class="lazyload"> </a> <div class="news-tabs__news-content"> <p class="news-title"> <a href="/number-of-walmart-stores-in-the-us/" title="Number of Walmart Stores in the US in 2024: Demographics, Statistics, and Predictions"> Number of Walmart Stores in the US in 2024: Demographics, Statistics, and Predictions </a> </p> <span class="category">Category: B2B News</span> </div> </div> <div class="news-tabs__news"> <a href="/business-intelligence-key-performance-indicators-kpis-with-examples/"> <img src="https://financesonline.com/uploads/2019/05/kpi-232x120.jpg" alt="Business Intelligence Key Performance Indicators (KPIs) with Examples in 2024" class="lazyload"> </a> <div class="news-tabs__news-content"> <p class="news-title"> <a href="/business-intelligence-key-performance-indicators-kpis-with-examples/" title="Business Intelligence Key Performance Indicators (KPIs) with Examples in 2024"> Business Intelligence Key Performance Indicators (KPIs) with Examples in 2024 </a> </p> <span class="category">Category: B2B News</span> </div> </div> </div><div class="news-tabs__item item glide__slide"> <div class="news-tabs__news"> <a href="/salesforce-service-cloud-zendesk-comparison/"> <img src="https://financesonline.com/uploads/2022/04/Salesforce-Service-Cloud-vs-Zendesk-232x120.jpg" alt="Salesforce Service Cloud vs. Zendesk: 2024 Comparison of Features, Pricing & Integrations" class="lazyload"> </a> <div class="news-tabs__news-content"> <p class="news-title"> <a href="/salesforce-service-cloud-zendesk-comparison/" title="Salesforce Service Cloud vs. Zendesk: 2024 Comparison of Features, Pricing & Integrations"> Salesforce Service Cloud vs. Zendesk: 2024 Comparison of Features, Pricing & Integrations </a> </p> <span class="category">Category: B2B News</span> </div> </div> <div class="news-tabs__news"> <a href="/what-is-restaurant-management-system-analysis-of-features-benefits-pricing/"> <img src="https://financesonline.com/uploads/2018/10/res-232x120.jpg" alt="What is Restaurant Management System: Analysis of Features, Benefits & Pricing in 2024" class="lazyload"> </a> <div class="news-tabs__news-content"> <p class="news-title"> <a href="/what-is-restaurant-management-system-analysis-of-features-benefits-pricing/" title="What is Restaurant Management System: Analysis of Features, Benefits & Pricing in 2024"> What is Restaurant Management System: Analysis of Features, Benefits & Pricing in 2024 </a> </p> <span class="category">Category: B2B News</span> </div> </div> <div class="news-tabs__news"> <a href="/grant-management/"> <img src="https://financesonline.com/uploads/2020/01/grant-mgt-soft-1-232x120.jpg" alt="20 Best Grant Management Software in 2024" class="lazyload"> </a> <div class="news-tabs__news-content"> <p class="news-title"> <a href="/grant-management/" title="20 Best Grant Management Software in 2024"> 20 Best Grant Management Software in 2024 </a> </p> <span class="category">Category: B2B News</span> </div> </div> <div class="news-tabs__news"> <a href="/what-is-crm-process/"> <img src="https://financesonline.com/uploads/2020/01/crm-software-232x120.png" alt="What is CRM process in 2024?" class="lazyload"> </a> <div class="news-tabs__news-content"> <p class="news-title"> <a href="/what-is-crm-process/" title="What is CRM process in 2024?"> What is CRM process in 2024? </a> </p> <span class="category">Category: B2B News</span> </div> </div> <div class="news-tabs__news"> <a href="/list-of-best-cybersecurity-software-companies/"> <img src="https://financesonline.com/uploads/2019/04/cybersec-232x120.jpg" alt="List of 20 Best Cybersecurity Software Companies in 2024" class="lazyload"> </a> <div class="news-tabs__news-content"> <p class="news-title"> <a href="/list-of-best-cybersecurity-software-companies/" title="List of 20 Best Cybersecurity Software Companies in 2024"> List of 20 Best Cybersecurity Software Companies in 2024 </a> </p> <span class="category">Category: B2B News</span> </div> </div> <div class="news-tabs__news"> <a href="/5-crm-business-solutions-built-for-large-enterprises/"> <img src="https://financesonline.com/uploads/2022/03/CRM-software-232x120.jpg" alt="5 CRM Business Solutions Built For Large Enterprises in 2024" class="lazyload"> </a> <div class="news-tabs__news-content"> <p class="news-title"> <a href="/5-crm-business-solutions-built-for-large-enterprises/" title="5 CRM Business Solutions Built For Large Enterprises in 2024"> 5 CRM Business Solutions Built For Large Enterprises in 2024 </a> </p> <span class="category">Category: B2B News</span> </div> </div> <div class="news-tabs__news"> <a href="/employee-monitoring-software-analysis-features-benefits-pricing/"> <img src="https://financesonline.com/uploads/2017/12/employee-monitoring-featured-232x120.jpg" alt="What is Employee Monitoring Software? Analysis of Features, Benefits and Pricing" class="lazyload"> </a> <div class="news-tabs__news-content"> <p class="news-title"> <a href="/employee-monitoring-software-analysis-features-benefits-pricing/" title="What is Employee Monitoring Software? Analysis of Features, Benefits and Pricing"> What is Employee Monitoring Software? Analysis of Features, Benefits and Pricing </a> </p> <span class="category">Category: B2B News</span> </div> </div> <div class="news-tabs__news"> <a href="/best-seo-monitoring-tracking-tools/"> <img src="https://financesonline.com/uploads/2022/07/SEO-monitoring-and-tracking-tools-232x120.jpg" alt="20 Best SEO Monitoring & Tracking Tools in 2024" class="lazyload"> </a> <div class="news-tabs__news-content"> <p class="news-title"> <a href="/best-seo-monitoring-tracking-tools/" title="20 Best SEO Monitoring & Tracking Tools in 2024"> 20 Best SEO Monitoring & Tracking Tools in 2024 </a> </p> <span class="category">Category: B2B News</span> </div> </div> </div><div class="news-tabs__item item glide__slide"> <div class="news-tabs__news"> <a href="/jamf-pro-pricing/"> <img src="https://financesonline.com/uploads/2021/01/mobile-device-management-software-4-232x120.jpg" alt="Jamf Pro Pricing Packages: What鈥檚 Included in Each Plan?" class="lazyload"> </a> <div class="news-tabs__news-content"> <p class="news-title"> <a href="/jamf-pro-pricing/" title="Jamf Pro Pricing Packages: What鈥檚 Included in Each Plan?"> Jamf Pro Pricing Packages: What鈥檚 Included in Each Plan? </a> </p> <span class="category">Category: B2B News</span> </div> </div> <div class="news-tabs__news"> <a href="/how-to-create-a-successful-mobile-crm-strategy/"> <img src="https://financesonline.com/uploads/2019/04/crm-232x120.jpg" alt="How to Create a Successful Mobile CRM Strategy" class="lazyload"> </a> <div class="news-tabs__news-content"> <p class="news-title"> <a href="/how-to-create-a-successful-mobile-crm-strategy/" title="How to Create a Successful Mobile CRM Strategy"> How to Create a Successful Mobile CRM Strategy </a> </p> <span class="category">Category: B2B News</span> </div> </div> <div class="news-tabs__news"> <a href="/best-seo-keyword-research-tools/"> <img src="https://financesonline.com/uploads/2022/07/Best-SEO-keyword-research-tools-232x120.png" alt="20 Best SEO Keyword Research Tools in 2024" class="lazyload"> </a> <div class="news-tabs__news-content"> <p class="news-title"> <a href="/best-seo-keyword-research-tools/" title="20 Best SEO Keyword Research Tools in 2024"> 20 Best SEO Keyword Research Tools in 2024 </a> </p> <span class="category">Category: B2B News</span> </div> </div> <div class="news-tabs__news"> <a href="/top-20-social-media-management-software-tools/"> <img src="https://financesonline.com/uploads/2019/11/social-media-management-tools-232x120.jpg" alt="20 Best Social Media Management Software Tools of 2024" class="lazyload"> </a> <div class="news-tabs__news-content"> <p class="news-title"> <a href="/top-20-social-media-management-software-tools/" title="20 Best Social Media Management Software Tools of 2024"> 20 Best Social Media Management Software Tools of 2024 </a> </p> <span class="category">Category: B2B News</span> </div> </div> <div class="news-tabs__news"> <a href="/best-employee-scheduling-mobile-applications-for-android-and-ios/"> <img src="https://financesonline.com/uploads/2022/09/employee-scheduling-software-232x120.jpg" alt="20 Best Employee Scheduling Mobile Applications for Android and iOS in 2024" class="lazyload"> </a> <div class="news-tabs__news-content"> <p class="news-title"> <a href="/best-employee-scheduling-mobile-applications-for-android-and-ios/" title="20 Best Employee Scheduling Mobile Applications for Android and iOS in 2024"> 20 Best Employee Scheduling Mobile Applications for Android and iOS in 2024 </a> </p> <span class="category">Category: B2B News</span> </div> </div> <div class="news-tabs__news"> <a href="/zendesk-salesforce-freshdesk-comparison-of-top-3-help-desk-solutions/"> <img src="https://financesonline.com/uploads/2019/03/Image-call-center1200x690-232x120.jpg" alt="Zendesk vs Freshdesk vs Salesforce: Comparison of Top 3 Help Desk Solutions" class="lazyload"> </a> <div class="news-tabs__news-content"> <p class="news-title"> <a href="/zendesk-salesforce-freshdesk-comparison-of-top-3-help-desk-solutions/" title="Zendesk vs Freshdesk vs Salesforce: Comparison of Top 3 Help Desk Solutions"> Zendesk vs Freshdesk vs Salesforce: Comparison of Top 3 Help Desk Solutions </a> </p> <span class="category">Category: B2B News</span> </div> </div> <div class="news-tabs__news"> <a href="/benefits-of-pos-software-examples-of-leading-solutions-explained/"> <img src="https://financesonline.com/uploads/2018/05/po-232x120.jpg" alt="Benefits of POS Software: Examples of Leading Solutions Explained" class="lazyload"> </a> <div class="news-tabs__news-content"> <p class="news-title"> <a href="/benefits-of-pos-software-examples-of-leading-solutions-explained/" title="Benefits of POS Software: Examples of Leading Solutions Explained"> Benefits of POS Software: Examples of Leading Solutions Explained </a> </p> <span class="category">Category: B2B News</span> </div> </div> <div class="news-tabs__news"> <a href="/workbright-pricing/"> <img src="https://financesonline.com/uploads/2020/08/workbright-pricing-featured-232x120.jpg" alt="WorkBright Pricing Packages: What鈥檚 Included in the Subscription Plans?" class="lazyload"> </a> <div class="news-tabs__news-content"> <p class="news-title"> <a href="/workbright-pricing/" title="WorkBright Pricing Packages: What鈥檚 Included in the Subscription Plans?"> WorkBright Pricing Packages: What鈥檚 Included in the Subscription Plans? </a> </p> <span class="category">Category: B2B News</span> </div> </div> </div> </div> </div> <div class="glide__bullets" data-glide-el="controls[nav]"> <button class="glide__bullet" data-glide-dir="=0"></button> <button class="glide__bullet" data-glide-dir="=1"></button> <button class="glide__bullet" data-glide-dir="=2"></button> </div> </div> </div> </div> </div> <div class="clearfix"></div> </div> <div class="main-container main-container--post"> <div class="row"> <div class="col col--75 col--sm"> <div id="respond" class="comments-box"> <h3>Leave a comment!</h3> <form action="https://financesonline.com/wp-comments-post.php" method="post" id="commentform" class="comments-box__form"> <p>Add your comment below.</p> <p>Be nice. Keep it clean. Stay on topic. No spam.</p> <div class="comments-box__row"> <input type="text" name="author" id="author" value="" size="22" tabindex="1" class="comments-box__input" placeholder="Name (required)" required> <input type="text" name="email" id="email" value="" size="22" tabindex="2" class="comments-box__input" placeholder="Mail (will not be published)"> </div> <div> <input type='hidden' name='comment_post_ID' value='13854' id='comment_post_ID' /> <input type='hidden' name='comment_parent' id='comment_parent' value='0' /> <input type="hidden" name="redirect_to" value="/how-to-increases-saas-software-sales-focus-on-your-online-top-of-funnel/" /></div> <p><textarea autocomplete="new-password" id="g870abf955" name="g870abf955" cols="100%" rows="15" tabindex="4" class="comments-box__textarea"></textarea><textarea id="comment" aria-label="hp-comment" aria-hidden="true" name="comment" autocomplete="new-password" style="padding:0 !important;clip:rect(1px, 1px, 1px, 1px) !important;position:absolute !important;white-space:nowrap !important;height:1px !important;width:1px !important;overflow:hidden !important;" tabindex="-1"></textarea><script data-noptimize>document.getElementById("comment").setAttribute( "id", "a222b57a9e3488c641d8c46d65a06444" );document.getElementById("g870abf955").setAttribute( "id", "comment" );</script></p> <p><input name="submit" class="comments-box__btn comments-box__submit btn" type="submit" id="submit" tabindex="5" value="Post Comment"> <input type="hidden" name="comment_post_ID" value="13854" /> </p> </form> </div> </div> <div class="clearfix"></div> </div> <div class="clearfix"></div> </div> </div> <div id="back-to-top" class="btn btn--top" title="Go to top"><span class="icon icon--arrow-down"></span>TOP</div> <div id="why-fo-free" class="fot-modal why-fo-free-modal"> <div class="fot-modal__close"><span></span><span></span></div> <h3> <img width="30" height="30" class="why_fo_free_modal_img" alt="Why is FinancesOnline free?" srcset="https://financesonline.com/media/themes/fot/dist/img/information.png 1x,https://financesonline.com/media/themes/fot/dist/img/information@2x.png 2x" src="https://financesonline.com/media/themes/fot/dist/img/information.png"> Why is FinancesOnline free? </h3> <p>FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we鈥檙e not limited only to the ones that pay us, and all software providers have an <a href="/scoring-methodology/" title="Scoring methodology">equal opportunity</a> to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.</p> </div> <script> window.addEventListener('FoExitPopupScriptLoaded', function() { fo_show_ep(); }); </script> <div id="ad-banner" class="side-banner" data-taxonomy="category_apps" data-terms=""> <div id="close-banner" class="side-banner__close"><span></span><span></span></div> </div> <style> .footer li { width: 100%!important; float:none; } @media screen and (min-width: 481px) { .footer ul { display: block!important; } } @media screen and (max-width: 480px) { .footer ul { margin-bottom: 0; display: none; } .footer li { width: 50%!important; float:left; } .footer ul:after { content: ''; clear: both; display: block; } .footer__heading { cursor:pointer; } } </style> <div class="footer"> <div class="main-container main-container--post"> <div class="col col--50 col--sm"> <a href="https://financesonline.com" title="FinancesOnline Homepage" class="footer__title"><span>Finances</span>Online</a> <p><strong>EU Office:</strong> Grojecka 70/13 Warsaw, 02-359 Poland</p> <p><strong>US Office:</strong> 120 St James Ave Floor 6, Boston, MA 02116</p> <a href="/add-product/" class="btn btn--listed" title="Get listed page"><span class="icon icon--add"></span>GET LISTED</a> </div> <div class="col col--50 col--sm"> <div class="col col--33 col--sm"> <div class="footer__heading">Company</div> <ul> <li><a href="/about-us/" title="About Us">About Us</a></li> <li><a href="/contact-us/" title="Contact Us">Contact Us</a></li> <li><a href="/add-product/" title="Add Your Product">Add Your Product</a></li> <li><a href="/careers/" title="Careers">Careers</a></li> <li><a href="/research-center/" title="Research Center">Research Center</a></li> <li><a href="/research-team/" title="Research Team">Research Team</a></li> </ul> </div> <div class="col col--33 col--sm"> <div class="footer__heading">Policies</div> <ul> <li><a href="/terms-of-use/" title="Terms of Use">Terms of Use</a></li> <li><a href="/privacy-policy/" title="Privacy Policy">Privacy Policy</a></li> <li><a href="/cookies-policy/" title="Cookies Policy">Cookies Policy</a></li> <li><a href="/scoring-methodology/" title="Scoring Methodology">Scoring Methodology</a></li> <li><a href="/ccpa/" title="Do not sell my personal information">Do not sell my personal information</a></li> </ul> </div> <div class="col col--33 col--sm"> <div class="footer__heading">Content</div> <ul> <li><a href="/write-for-us/" title="Write For Us">Write For Us</a></li> <li><a href="/software-for-small-business/" title="For Small Business">For Small Business</a></li> <li><a href="/topapps/" title="Top Software">Top Software</a></li> <li><a href="https://reviews.financesonline.com/" title="Software reviews">Software reviews</a></li> <li><a href="https://comparisons.financesonline.com/" title="Software comparisons">Software comparisons</a></li> <li><a href="https://alternatives.financesonline.com/" title="Software alternatives">Software alternatives</a></li> </ul> </div> </div> <div class="clearfix"></div> </div> <div class="footer__copyright"> <div class="main-container main-container--post"> <p class="mini-hide">Copyright 漏 2024 FinancesOnline. All B2B Directory Rights Reserved.</p> <div class="footer__sm"> <a href="https://www.facebook.com/FinancesOnline" class="footer__sm-item icon icon--fb" title="FinancesOnline.com Facebook" target="_blank" rel="noopener"></a> <a href="https://twitter.com/Financesonline" class="footer__sm-item icon icon--tw" title="FinancesOnline.com Twitter" target="_blank" rel="noopener"></a> <a href="https://www.linkedin.com/company/financesonline-com" class="footer__sm-item icon icon--in" title="FinancesOnline.com LinkedIn" target="_blank" rel="noopener"></a> </div> <div class="clearfix"></div> </div> </div> </div> <link rel='stylesheet' id='fo-social-buttons-css-css' href='https://financesonline.com/media/plugins/fo-social/css/social-buttons.css?ver=1.2.6' type='text/css' media='none' onload='if(media!="all")media="all"' /> <noscript><link rel='stylesheet' id='fo-social-buttons-css-css' href='https://financesonline.com/media/plugins/fo-social/css/social-buttons.css?ver=1.2.6' type='text/css' media='all' /> </noscript><script data-noptimize> loadjs=function(){var h=function(){},c={},u={},f={};function o(e,n){if(e){var r=f[e];if(u[e]=n,r)for(;r.length;)r[0](e,n),r.splice(0,1)}}function l(e,n){e.call&&(e={success:e}),n.length?(e.error||h)(n):(e.success||h)(e)}function d(r,t,s,i){var c,o,e=document,n=s.async,u=(s.numRetries||0)+1,f=s.before||h,l=r.replace(/[\?|#].*$/,""),a=r.replace(/^(css|img)!/,"");i=i||0,/(^css!|\.css$)/.test(l)?((o=e.createElement("link")).rel="stylesheet",o.href=a,(c="hideFocus"in o)&&o.relList&&(c=0,o.rel="preload",o.as="style")):/(^img!|\.(png|gif|jpg|svg|webp)$)/.test(l)?(o=e.createElement("img")).src=a:((o=e.createElement("script")).src=r,o.async=void 0===n||n),!(o.onload=o.onerror=o.onbeforeload=function(e){var n=e.type[0];if(c)try{o.sheet.cssText.length||(n="e")}catch(e){18!=e.code&&(n="e")}if("e"==n){if((i+=1)<u)return d(r,t,s,i)}else if("preload"==o.rel&&"style"==o.as)return o.rel="stylesheet";t(r,n,e.defaultPrevented)})!==f(r,o)&&e.head.appendChild(o)}function r(e,n,r){var t,s;if(n&&n.trim&&(t=n),s=(t?r:n)||{},t){if(t in c)throw"LoadJS";c[t]=!0}function i(n,r){!function(e,t,n){var r,s,i=(e=e.push?e:[e]).length,c=i,o=[];for(r=function(e,n,r){if("e"==n&&o.push(e),"b"==n){if(!r)return;o.push(e)}--i||t(o)},s=0;s<c;s++)d(e[s],r,n)}(e,function(e){l(s,e),n&&l({success:n,error:r},e),o(t,e)},s)}if(s.returnPromise)return new Promise(i);i()}return r.ready=function(e,n){return function(e,r){e=e.push?e:[e];var n,t,s,i=[],c=e.length,o=c;for(n=function(e,n){n.length&&i.push(e),--o||r(i)};c--;)t=e[c],(s=u[t])?n(t,s):(f[t]=f[t]||[]).push(n)}(e,function(e){l(n,e)}),r},r.done=function(e){o(e,[])},r.reset=function(){c={},u={},f={}},r.isDefined=function(e){return e in c},r}(); </script><script async="" type='text/javascript' src='https://financesonline.com/media/plugins/fo-social/js/social-buttons.min.js?ver=1.2.6' id='fo-social-buttons-js-js'></script> <script data-noptimize> loadjs("https:\/\/financesonline.com\/media\/plugins\/fo-optimizations\/js\/sentry-6.17.9.min.js", function() { Sentry.init({ dsn: "https:\/\/086a3f82ec284134878e01085f6170e5@sentry.io\/1217238", environment: "production", blacklistUrls: [ // Facebook flakiness /graph\.facebook\.com/i, // Facebook blocked /connect\.facebook\.net\/en_US\/all\.js/i, // Woopra flakiness /eatdifferent\.com\.woopra-ns\.com/i, ] }); Sentry.setExtra("screenWith", window.screen.width); Sentry.setExtra("screeHeight", window.screen.height); Sentry.setExtra("devicePixelRatio", window.devicePixelRatio); }); </script> <script data-noptimize> loadjs(["\/wp-includes\/js\/comment-reply.min.js"]);loadjs(["https:\/\/s.financesonline.com\/media\/themes\/fot\/dist\/js\/vendor\/jquery-3.5.1.min.js?v=1.0#async"], function() {loadjs(["https:\/\/s.financesonline.com\/media\/themes\/fot\/dist\/js\/single-page.bundle.min.js?v=78.89#async","https:\/\/s.financesonline.com\/media\/themes\/fot\/dist\/js\/common.bundle.min.js?v=78.89#async"], function() {loadjs([], function() {loadjs([], function() {loadjs([], function() {});});});});}); </script> </body> </html>

CINXE.COM

How to Increase Saas software sales? Focus on your online top of funnel - Financesonline.com