{"title":"Decision Making about the Environmental Management Implementation \u2013 Incentives and Expectations","authors":"Eva \u0160t\u011bp\u00e1nkov\u00e1","volume":96,"journal":"International Journal of Economics and Management Engineering","pagesStart":3966,"pagesEnd":3971,"ISSN":"1307-6892","URL":"https:\/\/publications.waset.org\/pdf\/10000178","abstract":"<p>Environmental management implementation is<br \/>\r\npresently one of the ways of organization success and value<br \/>\r\nimprovement. Increasing an organization motivation to<br \/>\r\nenvironmental measures introduction is caused primarily by the rising<br \/>\r\npressure of the society that generates various incentives to endeavor<br \/>\r\nfor the environmental performance improvement.<br \/>\r\nThe aim of the paper is to identify and characterize the key<br \/>\r\nincentives and expectations leading organizations to the<br \/>\r\nenvironmental management implementation. The author focuses on<br \/>\r\nfive businesses of different size and field, operating in the Czech<br \/>\r\nRepublic. The qualitative approach and grounded theory procedure<br \/>\r\nare used in research.<br \/>\r\nThe results point out that the significant incentives for<br \/>\r\nenvironmental management implementation represent primarily<br \/>\r\ndemands of customers, the opportunity to declare the environmental<br \/>\r\ncommitment and image improvement. The researched enterprises less<br \/>\r\ncommonly expect the economical contribution, competitive<br \/>\r\nadvantage increase or export rate improvement. The results show that<br \/>\r\nmarketing contributions are primarily expected from the<br \/>\r\nenvironmental management implementation.<\/p>\r\n","references":"[1] J. Veber, Management kvality, environmentu a bezpe\u010dnosti pr\u00e1ce. Praha:\r\nManagement Press, 2006.\r\n[2] M. Kramer, H. Strebel, J. 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