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id="page-header"><div class="header-basic style-dark"> <div class="background-element header-wrapper onepage-section header-parallax style-color-wayh-bg header-only-text" data-label="Welcome" data-name="welcome" data-height="65" style="min-height: 300px;"> <div class="header-bg-wrapper"> <div class="header-bg adaptive-async" style="background-image: url(https://www.madfishdigital.com/wp-content/uploads/2019/02/sapho-case-study-1-uai-360x180.jpg);background-position: center bottom;" data-uniqueid="63448-135962" data-guid="https://www.madfishdigital.com/wp-content/uploads/2019/02/sapho-case-study-1.jpg" data-path="2019/02/sapho-case-study-1.jpg" data-width="1600" data-height="800" data-singlew="12" data-singleh="null" data-crop=""></div> <div class="block-bg-overlay style-color-wayh-bg" style="opacity: 0;"></div> </div><div class="header-main-container limit-width"> <div class="header-content header-center header-middle header-align-center"> <div class="header-content-inner" > <h1 class="header-title font-762333 fontsize-338686 font-weight-700 text-uppercase"><span>SAPHO</span></h1><div class="post-info"><div class="category-info">In <a href="https://www.madfishdigital.com/blog/portfolio_cat/b2b/" title="View all posts in B2B">B2B</a>, <a href="https://www.madfishdigital.com/blog/portfolio_cat/content/" title="View all posts in Content">Content</a>, <a href="https://www.madfishdigital.com/blog/portfolio_cat/design/" title="View all posts in Design">Design</a>, <a href="https://www.madfishdigital.com/blog/portfolio_cat/seo/" title="View all posts in SEO">SEO</a></div></div> </div> </div> </div><div class="header-scrolldown style-dark"><i class="fa fa-angle-down"></i></div></div> </div></div><script type="text/javascript">UNCODE.initHeader();</script><div class="page-body style-light-bg"> <div class="portfolio-wrapper portfolio-wrapper-- portfolio-wrapper--with-builder"><div class="portfolio-body"><div class="post-content"><div data-parent="true" class="vc_row row-container onepage-section" data-label="About" data-name="about" id="row-unique-0"><div class="row single-top-padding single-bottom-padding single-h-padding limit-width row-parent"><div class="wpb_row row-inner"><div class="wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont"><div class="vc_custom_heading_wrap "><div class="heading-text el-text" ><div><p>Remember the world before employee engagement? Employee experience, employee engagement, and work culture are the mainstays of HR and recruiting. The reason? Sapho.</p> <p>When Mad Fish Digital started working with Sapho in 2015, our focus was on increasing brand awareness and building a demand-gen strategy. In tandem with the talented team at Sapho, we crafted content strategies that leaned on visuals and press to drive results. Whether it was placements in the Huffington Post or Entrepreneur or Forbes, or building a visual strategy that helped people understand the connection between endless logins, notifications, and requests, we supported Sapho in making an industry-wide shift of how work gets done.</p> </div></div><div class="clear"></div></div></div></div></div></div></div><script id="script-row-unique-0" data-row="script-row-unique-0" type="text/javascript" class="vc_controls">UNCODE.initRow(document.getElementById("row-unique-0"));</script></div></div></div><div data-parent="true" class="vc_row style-color-lxmt-bg row-container onepage-section" data-label="Results" data-name="results" id="row-unique-1"><div class="row single-top-padding single-bottom-padding single-h-padding limit-width row-parent"><div class="wpb_row row-inner"><div class="wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont"><div class="vc_row row-internal row-container"><div class="row unequal row-child"><div class="wpb_row row-inner"><div class="wpb_column pos-top pos-center align_center column_child col-lg-12 half-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont"><div class="vc_custom_heading_wrap "><div class="heading-text el-text" ><div><p>Increase in brand specific keyword searches conducted in Google</p> </div></div><div class="clear"></div></div><div class="uncode-wrapper uncode-counter-wrap" ><p class="font-762333 h1 font-weight-600"><span class="counter-prefix text-color-132635-color">+</span><span class="uncode-counter counter text-color-132635-color" data-val="108">108</span><span class="counter-suffix text-color-132635-color">%</span></p></div></div></div></div></div></div></div></div></div><div class="vc_row row-internal row-container"><div class="row col-double-gutter row-child"><div class="wpb_row row-inner"><div class="wpb_column pos-top pos-center align_center column_child col-lg-3 no-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont"><div class="icon-box icon-box-top" ><div class="icon-box-icon fa-container" style="margin-bottom: 0px;"><span class="text-default-color btn-disable-hover"><div id="icon-467247" style="width:140px" class="icon-media"><img decoding="async" src="https://www.madfishdigital.com/wp-content/uploads/2021/02/writing-pages-icon.svg" alt="writing content pages icon" /></div></span></div></div><div class="uncode_text_column" ><p style="text-align: center;">112,000 Words written</p> </div></div></div></div></div></div><div class="wpb_column pos-top pos-center align_center column_child col-lg-3 no-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont"><div class="icon-box icon-box-top" ><div class="icon-box-icon fa-container" style="margin-bottom: 0px;"><span class="text-default-color btn-disable-hover"><div id="icon-164734" style="width:140px" class="icon-media"><img decoding="async" src="https://www.madfishdigital.com/wp-content/uploads/2021/02/blog-post-page-icon.svg" alt="blog post page icon" /></div></span></div></div><div class="uncode_text_column" ><p style="text-align: center;">80 Blog posts</p> </div></div></div></div></div></div><div class="wpb_column pos-top pos-center align_center column_child col-lg-3 no-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont"><div class="icon-box icon-box-top" ><div class="icon-box-icon fa-container" style="margin-bottom: 0px;"><span class="text-default-color btn-disable-hover"><div id="icon-182043" style="width:140px" class="icon-media"><img decoding="async" src="https://www.madfishdigital.com/wp-content/uploads/2021/02/product-guide-icon.svg" alt="product guide icon" /></div></span></div></div><div class="uncode_text_column" ><p style="text-align: center;">31 Product guides</p> </div></div></div></div></div></div><div class="wpb_column pos-top pos-center align_center column_child col-lg-3 no-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont"><div class="icon-box icon-box-top" ><div class="icon-box-icon fa-container" style="margin-bottom: 0px;"><span class="text-default-color btn-disable-hover"><div id="icon-118283" style="width:140px" class="icon-media"><img decoding="async" src="https://www.madfishdigital.com/wp-content/uploads/2021/02/infographic-data-icon.svg" alt="infographic data icon" /></div></span></div></div><div class="uncode_text_column" ><p style="text-align: center;">10 Infographics</p> </div></div></div></div></div></div></div></div></div></div></div></div></div></div><script id="script-row-unique-1" data-row="script-row-unique-1" type="text/javascript" class="vc_controls">UNCODE.initRow(document.getElementById("row-unique-1"));</script></div></div></div><div data-parent="true" class="vc_row row-container" id="row-unique-2"><div class="row limit-width row-parent"><div class="wpb_row row-inner"><div class="wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont"><div class="uncode_text_column" ><h3>Did you know an epic novel is anything over 110,000 words? So, we basically wrote Wuthering Heights, but B2B style. You can call us the B2Bronte sisters.</h3> </div></div></div></div></div></div><script id="script-row-unique-2" data-row="script-row-unique-2" type="text/javascript" class="vc_controls">UNCODE.initRow(document.getElementById("row-unique-2"));</script></div></div></div><div data-parent="true" class="vc_row row-container onepage-section" data-label="Our Work" data-name="our-work" id="row-unique-3"><div class="row one-top-padding one-bottom-padding single-h-padding limit-width row-parent"><div class="wpb_row row-inner"><div class="wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont"><div class="uncode-single-media text-center"><div class="single-wrapper" style="max-width: 100%;"><div class="tmb tmb-light tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg"><div class="t-inside"><div class="t-entry-visual"><div class="t-entry-visual-tc"><div class="uncode-single-media-wrapper"><img fetchpriority="high" decoding="async" class="adaptive-async wp-image-83049" src="https://www.madfishdigital.com/wp-content/uploads/2020/09/mad-fish-team-scaled-uai-360x161.jpg" width="360" height="161" alt="group of people sitting around a table looking at a laptop" data-uniqueid="83049-882562" data-guid="https://www.madfishdigital.com/wp-content/uploads/2020/09/mad-fish-team-scaled.jpg" data-path="2020/09/mad-fish-team-scaled.jpg" data-width="2560" data-height="1143" data-singlew="12" data-singleh="" data-crop="" data-fixed=""></div> </div> </div></div></div></div></div><div class="vc_custom_heading_wrap "><div class="heading-text el-text" ><div><p>Through product guides, solution briefs, and clever blog posts, we got to the heart of audience needs. We worked together with their product and marketing teams to craft messaging that hooked decision-makers, explaining the benefits using the ROI of their staff. More efficient processes lead to more bandwidth, happier employees, and more revenue. After all, that’s what we’re all looking for, right?</p> </div></div><div class="clear"></div></div><div class="vc_custom_heading_wrap "><div class="heading-text el-text" ><h2 class="font-762333 fontsize-155944 fontspace-781688 text-color-148140-color" ><span>A Partnership that Works</span></h2><div><p>Together, Sapho and Mad Fish Digital drove change and purpose, leading the industry from a heads-down task-oriented mindset to one that opened the door to better business for people and profits. We’re proud to have worked with them until their successful acquisition by Citrix, as well as going on to work with the VP of Marketing in her next role.</p> </div></div><div class="clear"></div></div><div class="vc_row row-internal row-container"><div class="row row-child"><div class="wpb_row row-inner"><div class="wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell single-block-padding" ><div class="uncont"><div class="vc_custom_heading_wrap "><div class="heading-text el-text" ><h2 class="font-762333 fontsize-155944 fontspace-781688 text-color-148140-color" ><span>The Challenge</span></h2><div><p>Sapho came to us to help build their online reputation. We needed to help establish Sapho as a global leader in employee experience technology, increasing search traffic and brand awareness.</p> </div></div><div class="clear"></div></div></div></div></div></div></div><div class="wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell single-block-padding" ><div class="uncont"><div class="vc_custom_heading_wrap "><div class="heading-text el-text" ><h2 class="font-762333 fontsize-155944 fontspace-781688 text-color-148140-color" ><span>Our Approach</span></h2><div><p>Crafting an innovative visual content strategy that drove earned and owned media, increased demand, and brand awareness. We created incentive and interest around key terms, as well as the brand itself.</p> </div></div><div class="clear"></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><script id="script-row-unique-3" data-row="script-row-unique-3" type="text/javascript" class="vc_controls">UNCODE.initRow(document.getElementById("row-unique-3"));</script></div></div></div><div data-parent="true" class="vc_row row-container onepage-section" data-label="Designs" data-name="designs" id="row-unique-4"><div class="row double-top-padding double-bottom-padding single-h-padding limit-width row-parent" data-height-ratio="30"><div class="wpb_row row-inner"><div class="wpb_column pos-middle pos-center align_left column_parent col-lg-12 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont"><div class="vc_custom_heading_wrap "><div class="heading-text el-text" ><h2><span class="font-762333">Leading the Future of Work</span></h2> <div><p>Crafting the right story to increase awareness around how Sapho was leading the charge on the future of work was a challenge. Together with the client, we created content themes and roadmaps that centered compelling visual designs that delivered the message.</p> </div></div><div class="clear"></div></div><div class="uncode-single-media text-left"><div class="single-wrapper" style="max-width: 100%;"><div class="tmb tmb-light tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox"><div class="t-inside"><div class="t-entry-visual"><div class="t-entry-visual-tc"><div class="uncode-single-media-wrapper"><div class="dummy" style="padding-top: 75%;"></div><a tabindex="-1" href="https://www.madfishdigital.com/wp-content/uploads/2020/08/sapho-infographic-case-study-2-scaled.jpg" class="pushed" data-active="1" data-lbox="ilightbox_single-82737" data-options="width:2560,height:1920,thumbnail: 'https://www.madfishdigital.com/wp-content/uploads/2020/08/sapho-infographic-case-study-2-300x225.jpg'"><img decoding="async" class="adaptive-async wp-image-82737" src="https://www.madfishdigital.com/wp-content/uploads/2020/08/sapho-infographic-case-study-2-scaled-uai-360x270.jpg" width="360" height="270" alt="sapho infographic" data-uniqueid="82737-113616" data-guid="https://www.madfishdigital.com/wp-content/uploads/2020/08/sapho-infographic-case-study-2-scaled.jpg" data-path="2020/08/sapho-infographic-case-study-2-scaled.jpg" data-width="2560" data-height="1920" data-singlew="12" data-singleh="" data-crop="" data-fixed=""></a></div> </div> </div></div></div></div></div><div class="vc_custom_heading_wrap "><div class="heading-text el-text" ><h2><span class="font-762333">Providing Value at Every Touchpoint</span></h2> <div><p>By creating downloadable content that filled the pipeline and educated the market, Sapho was able to establish themselves as an industry leader quickly. By using search query data, audience research, and market insights, we created pieces that spoke directly to consumer questions and enticed leads.</p> </div></div><div class="clear"></div></div><div class="uncode-single-media text-left"><div class="single-wrapper" style="max-width: 100%;"><div class="tmb tmb-light tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox"><div class="t-inside"><div class="t-entry-visual"><div class="t-entry-visual-tc"><div class="uncode-single-media-wrapper"><div class="dummy" style="padding-top: 75%;"></div><a tabindex="-1" href="https://www.madfishdigital.com/wp-content/uploads/2020/06/sapho-case-study-scaled.jpg" class="pushed" data-active="1" data-lbox="ilightbox_single-82653" data-options="width:2560,height:1919,thumbnail: 'https://www.madfishdigital.com/wp-content/uploads/2020/06/sapho-case-study-300x225.jpg'"><img decoding="async" class="adaptive-async wp-image-82653" src="https://www.madfishdigital.com/wp-content/uploads/2020/06/sapho-case-study-scaled-uai-360x270.jpg" width="360" height="270" alt="case study graphic" data-uniqueid="82653-148160" data-guid="https://www.madfishdigital.com/wp-content/uploads/2020/06/sapho-case-study-scaled.jpg" data-path="2020/06/sapho-case-study-scaled.jpg" data-width="2560" data-height="1919" data-singlew="12" data-singleh="" data-crop="" data-fixed=""></a></div> </div> </div></div></div></div></div><div class="vc_custom_heading_wrap "><div class="heading-text el-text" ><h2><span class="font-762333">The Results</span></h2> <div><p>Organic traffic and on-site performance improved dramatically with the strategies put in place by the Mad Fish Digital and Sapho teams. We saw exponential growth over the two years we worked together before Sapho was acquired by Citrix.</p> </div></div><div class="clear"></div></div><div class="vc_row row-internal row-container"><div class="row col-double-gutter row-child"><div class="wpb_row row-inner"><div class="wpb_column pos-top pos-center align_left column_child col-lg-4 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont"><div class="uncode-single-media text-left"><div class="single-wrapper" style="max-width: 100%;"><div class="tmb tmb-light tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox"><div class="t-inside"><div class="t-entry-visual"><div class="t-entry-visual-tc"><div class="uncode-single-media-wrapper"><div class="dummy" style="padding-top: 100%;"></div><a tabindex="-1" href="https://www.madfishdigital.com/wp-content/uploads/2020/06/sapho-infographic-call-out-1-scaled.jpg" class="pushed" data-active="1" data-lbox="ilightbox_single-82655" data-options="width:2560,height:2560,thumbnail: 'https://www.madfishdigital.com/wp-content/uploads/2020/06/sapho-infographic-call-out-1-300x300.jpg'"><img decoding="async" class="adaptive-async wp-image-82655" src="https://www.madfishdigital.com/wp-content/uploads/2020/06/sapho-infographic-call-out-1-scaled-uai-360x360.jpg" width="360" height="360" alt="infographic" data-uniqueid="82655-981664" data-guid="https://www.madfishdigital.com/wp-content/uploads/2020/06/sapho-infographic-call-out-1-scaled.jpg" data-path="2020/06/sapho-infographic-call-out-1-scaled.jpg" data-width="2560" data-height="2560" data-singlew="4" data-singleh="" data-crop="" data-fixed=""></a></div> </div> </div></div></div></div></div></div></div></div></div></div><div class="wpb_column pos-top pos-center align_left column_child col-lg-4 single-internal-gutter"><div class="uncol style-light" ><div class="uncoltable"><div class="uncell no-block-padding" ><div 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Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.</div> </div> <a class="cli-privacy-readmore" aria-label="Show more" role="button" data-readmore-text="Show more" data-readless-text="Show less"></a> </div> </div> <div class="cli-col-12 cli-align-items-stretch cli-px-0 cli-tab-section-container"> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab"> Necessary </a> <div class="wt-cli-necessary-checkbox"> <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-necessary" data-id="checkbox-necessary" checked="checked" /> <label class="form-check-label" for="wt-cli-checkbox-necessary">Necessary</label> </div> <span class="cli-necessary-caption">Always Enabled</span> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="necessary"> <div class="wt-cli-cookie-description"> Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-advertisement</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-functional</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-others</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-performance</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">JSESSIONID</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">Used by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">PHPSESSID</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">uncode_privacy[consent_types]</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by Uncode WordPress theme and is used to manage privacy settings on the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">viewed_cookie_policy</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="functional" data-toggle="cli-toggle-tab"> Functional </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-functional" class="cli-user-preference-checkbox" data-id="checkbox-functional" /> <label for="wt-cli-checkbox-functional" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Functional</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="functional"> <div class="wt-cli-cookie-description"> Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bcookie</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lang</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">language</td><td class="cookielawinfo-column-3"></td><td class="cookielawinfo-column-4">This cookie is used to store the language preference of the user.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">lidc</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is set by LinkedIn and used for routing.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="performance" data-toggle="cli-toggle-tab"> Performance </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-performance" class="cli-user-preference-checkbox" data-id="checkbox-performance" /> <label for="wt-cli-checkbox-performance" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Performance</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="performance"> <div class="wt-cli-cookie-description"> Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab"> Analytics </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-analytics" class="cli-user-preference-checkbox" data-id="checkbox-analytics" /> <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Analytics</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="analytics"> <div class="wt-cli-cookie-description"> Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_2LFNMM4F5L</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ga_2WQSZX8GHS</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gcl_au</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is used by Google Analytics to understand user interaction with the website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_gid</td><td class="cookielawinfo-column-3">1 day</td><td class="cookielawinfo-column-4">This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjFirstSeen</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjid</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjIncludedInPageviewSample</td><td class="cookielawinfo-column-3">2 minutes</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_hjTLDTest</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">demdex</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">This cookie is set under the domain demdex.net and is used by Adobe Audience Manager to help identify a unique visitor across domains.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="advertisement" data-toggle="cli-toggle-tab"> Advertisement </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-advertisement" class="cli-user-preference-checkbox" data-id="checkbox-advertisement" /> <label for="wt-cli-checkbox-advertisement" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Advertisement</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="advertisement"> <div class="wt-cli-cookie-description"> Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cc_aud</td><td class="cookielawinfo-column-3">8 months 26 days</td><td class="cookielawinfo-column-4">The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cc_cc</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cc_dc</td><td class="cookielawinfo-column-3">8 months 26 days</td><td class="cookielawinfo-column-4">The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_cc_id</td><td class="cookielawinfo-column-3">8 months 26 days</td><td class="cookielawinfo-column-4">The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_fbp</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">bscookie</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is a browser ID cookie set by Linked share Buttons and ad tags.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">dpm</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">The cookie is set by demdex.net. This cookie assigns a unique ID to each visiting user that allows third-party advertisers target that users with relevant ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">fr</td><td class="cookielawinfo-column-3">3 months</td><td class="cookielawinfo-column-4">The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">IDE</td><td class="cookielawinfo-column-3">1 year 24 days</td><td class="cookielawinfo-column-4">Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">mautic_device_id</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by the provider Mautic.This cookie is used for identifying visitor across visits and devices. Mautic cookies are used for supporting marketing activities.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">mautic_referer_id</td><td class="cookielawinfo-column-3">30 minutes</td><td class="cookielawinfo-column-4">This cookie is set by the provider Mautic. This cookie is used for marketing purposes. It heps in tracking people submitting forms.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">mtc_id</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the provider Mautic.This cookie is used for setting unique ID for visitor, to track visitor across multiple websites inorder to serve them with relevant advertisements. Mautic cookies are used for supporting marketing activities.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">mtc_sid</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookie is set by the provider Mautic.This cookie is used for setting unique ID for visitor, to track visitor across multiple websites inorder to serve them with relevant advertisements. Mautic cookies are used for supporting marketing activities.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">NID</td><td class="cookielawinfo-column-3">6 months</td><td class="cookielawinfo-column-4">This cookie is used to a profile based on user's interest and display personalized ads to the users.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">personalization_id</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">This cookie is set by twitter.com. It is used integrate the sharing features of this social media. It also stores information about how the user uses the website for tracking and targeting.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">ssi</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by Sitescout.This cookie is used for marketing and advertising. The cookie stores a unique ID used for identifying the return users device and to provide them with relevant ads.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">TapAd_3WAY_SYNCS</td><td class="cookielawinfo-column-3">2 months</td><td class="cookielawinfo-column-4">This cookie is set by the provider Tapad. This cookie is used for data synchronization with advertising networks.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">TapAd_DID</td><td class="cookielawinfo-column-3">2 months</td><td class="cookielawinfo-column-4">The cookie is set by tapad.com. The purpose of the cookie is to track users across devices to enable targeted advertising</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">TapAd_TS</td><td class="cookielawinfo-column-3">2 months</td><td class="cookielawinfo-column-4">The cookie is set by Tapad.com. The purpose of the cookie is to track users across devices to enable targeted advertising.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">test_cookie</td><td class="cookielawinfo-column-3">15 minutes</td><td class="cookielawinfo-column-4">This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">VISITOR_INFO1_LIVE</td><td class="cookielawinfo-column-3">5 months 27 days</td><td class="cookielawinfo-column-4">This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">YSC</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">This cookies is set by Youtube and is used to track the views of embedded videos.</td></tr></tbody></table> </div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a role="button" tabindex="0" class="cli-nav-link cli-settings-mobile" data-target="others" data-toggle="cli-toggle-tab"> Others </a> <div class="cli-switch"> <input type="checkbox" id="wt-cli-checkbox-others" class="cli-user-preference-checkbox" data-id="checkbox-others" /> <label for="wt-cli-checkbox-others" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">Others</span></label> </div> </div> <div class="cli-tab-content"> <div class="cli-tab-pane cli-fade" data-id="others"> <div class="wt-cli-cookie-description"> Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. <table class="cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th class="cookielawinfo-column-1">Cookie</th><th class="cookielawinfo-column-3">Duration</th><th class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_dc_gtm_UA-404265-16</td><td class="cookielawinfo-column-3">1 minute</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_ssuma</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">_upcity_production_session</td><td class="cookielawinfo-column-3"></td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">1a5cf0287e9f17d9c74992864ae78803</td><td class="cookielawinfo-column-3">session</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">3u9bdh7jkg376hav2mmd7zi</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">AnalyticsSyncHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">CONSENT</td><td class="cookielawinfo-column-3">16 years 5 months 24 days 8 hours</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">li_gc</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">mautic_session_id</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">This cookie is set by the provider Mautic. This cookie is used for tracking people submitting forms.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">pkuwqmio22rvzoagxg6hjzn</td><td class="cookielawinfo-column-3">1 year</td><td class="cookielawinfo-column-4">No description</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">UserMatchHistory</td><td class="cookielawinfo-column-3">1 month</td><td class="cookielawinfo-column-4">Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-connected-devices</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">yt-remote-device-id</td><td class="cookielawinfo-column-3">never</td><td class="cookielawinfo-column-4">No description available.</td></tr></tbody></table> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cli-modal-footer"> <div class="wt-cli-element cli-container-fluid cli-tab-container"> <div class="cli-row"> <div class="cli-col-12 cli-align-items-stretch cli-px-0"> <div class="cli-tab-footer wt-cli-privacy-overview-actions"> <a id="wt-cli-privacy-save-btn" role="button" tabindex="0" data-cli-action="accept" class="wt-cli-privacy-btn cli_setting_save_button wt-cli-privacy-accept-btn cli-btn">SAVE & ACCEPT</a> </div> <div class="wt-cli-ckyes-footer-section"> <div class="wt-cli-ckyes-brand-logo">Powered by <a href="https://www.cookieyes.com/"><img src="https://www.madfishdigital.com/wp-content/plugins/cookie-law-info/legacy/public/images/logo-cookieyes.svg" alt="CookieYes Logo"></a></div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cli-modal-backdrop cli-fade cli-settings-overlay"></div> <div class="cli-modal-backdrop cli-fade cli-popupbar-overlay"></div>  <script type="text/javascript" alt='evo_map_styles'> /*<![CDATA[*/ var gmapstyles = 'default'; 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WordPress ships with current jQuery versions. But if you are seeing this message, it's likely that another plugin is including an earlier version.","resultTemplate":"<ul id=\"dwls_search_results\" class=\"search_results dwls_search_results\">\n<input type=\"hidden\" name=\"query\" value=\"<%- resultsSearchTerm %>\" \/>\n<% _.each(searchResults, function(searchResult, index, list) { %>\n <%\n \/\/ Thumbnails\n if(DavesWordPressLiveSearchConfig.showThumbs == \"true\" && searchResult.attachment_thumbnail) {\n liClass = \"post_with_thumb\";\n }\n else {\n liClass = \"\";\n }\n %>\n <li class=\"post-<%= searchResult.ID %> daves-wordpress-live-search_result <%- liClass %>\">\n\n <a href=\"<%= searchResult.permalink %>\" class=\"daves-wordpress-live-search_title\">\n <% if(DavesWordPressLiveSearchConfig.displayPostCategory == \"true\" && searchResult.post_category !== undefined) { %>\n <span class=\"search-category\"><%= searchResult.post_category %><\/span>\n <% } %><span class=\"search-title\"><%= searchResult.post_title %><\/span><\/a>\n\n <% if(searchResult.post_price !== undefined) { %>\n <p class=\"price\"><%- searchResult.post_price %><\/p>\n <% } %>\n\n <% if(DavesWordPressLiveSearchConfig.showExcerpt == \"true\" && searchResult.post_excerpt) { %>\n <%= searchResult.post_excerpt %>\n <% } %>\n\n <% if(e.displayPostMeta) { %>\n <p class=\"meta clearfix daves-wordpress-live-search_author\" id=\"daves-wordpress-live-search_author\">Posted by <%- searchResult.post_author_nicename %><\/p><p id=\"daves-wordpress-live-search_date\" class=\"meta clearfix daves-wordpress-live-search_date\"><%- searchResult.post_date %><\/p>\n <% } %>\n <div class=\"clearfix\"><\/div><\/li>\n<% }); %>\n\n<% if(searchResults[0].show_more !== undefined && searchResults[0].show_more && DavesWordPressLiveSearchConfig.showMoreResultsLink == \"true\") { %>\n <div class=\"clearfix search_footer\"><a href=\"<%= DavesWordPressLiveSearchConfig.blogURL %>\/?s=<%- resultsSearchTerm %>\"><%- DavesWordPressLiveSearchConfig.viewMoreText %><\/a><\/div>\n<% } %>\n\n<\/ul>"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-content/plugins/uncode-daves-wordpress-live-search/js/daves-wordpress-live-search.js?ver=6.6.1" id="daves-wordpress-live-search-js"></script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-content/plugins/contact-form-7/includes/swv/js/index.js?ver=5.9.5" id="swv-js"></script> <script type="text/javascript" id="contact-form-7-js-extra"> /* <![CDATA[ */ var wpcf7 = {"api":{"root":"https:\/\/www.madfishdigital.com\/wp-json\/","namespace":"contact-form-7\/v1"},"cached":"1"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-content/plugins/contact-form-7/includes/js/index.js?ver=5.9.5" id="contact-form-7-js"></script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-content/plugins/uncode-privacy/assets/js/js-cookie.min.js?ver=2.2.0" id="js-cookie-js"></script> <script type="text/javascript" id="uncode-privacy-js-extra"> /* <![CDATA[ */ var Uncode_Privacy_Parameters = {"accent_color":"#375872"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-content/plugins/uncode-privacy/assets/js/uncode-privacy-public.min.js?ver=2.2.3" id="uncode-privacy-js"></script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-content/plugins/duracelltomi-google-tag-manager/dist/js/gtm4wp-form-move-tracker.js?ver=1.20.2" id="gtm4wp-form-move-tracker-js"></script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-content/themes/uncode/library/js/plugins.min.js" id="uncode-plugins-js"></script> <script type="text/javascript" src="https://www.madfishdigital.com/wp-content/themes/uncode/library/js/app.min.js" id="uncode-app-js"></script> <script></script> <script type="text/javascript" id="wpsp-script-frontend"></script> </body> </html>