MyAds: A Social Adaptive System for Online Advertisment from Hypotheses to Implementation

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publication-listing mt-3 mb-3"> <h5 class="card-header" style="font-size:.9rem">MyAds: A Social Adaptive System for Online Advertisment from Hypotheses to Implementation</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Dana%20A.%20Al%20Qudah">Dana A. Al Qudah</a>, <a href="https://publications.waset.org/abstracts/search?q=Alexandra%20I.%20Critea"> Alexandra I. Critea</a>, <a href="https://publications.waset.org/abstracts/search?q=Rizik%20M.%20H.%20Al%20Sayyed"> Rizik M. H. Al Sayyed</a>, <a href="https://publications.waset.org/abstracts/search?q=Amer%20Obeidah"> Amer Obeidah</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Online advertisement is one of the major incomes for many companies; it has a role in the overall business flow and affects the consumer behavior directly. Unfortunately most users tend to block their ads or ignore them. MyAds is a social adaptive hypermedia system for online advertising and its main goal is to explore how to make online ads more acceptable. In order to achieve such a goal, various technologies and techniques are used. This paper presents a theoretical framework as well as the system architecture for MyAds that was designed based on a set of hypotheses and an exploratory study. The system then was implemented and a pilot experiment was conducted to validate it. The main outcomes suggest that the system has provided personalized ads for users. The main implications suggest that the system can be used for further testing and validating. <iframe src="https://publications.waset.org/abstracts/5250.pdf" style="width:100%; height:400px;" frameborder="0"></iframe> <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=adaptive%20hypermedia" title="adaptive hypermedia">adaptive hypermedia</a>, <a href="https://publications.waset.org/abstracts/search?q=e-advertisement" title=" e-advertisement"> e-advertisement</a>, <a href="https://publications.waset.org/abstracts/search?q=social" title=" social"> social</a>, <a href="https://publications.waset.org/abstracts/search?q=hypotheses" title=" hypotheses"> hypotheses</a>, <a href="https://publications.waset.org/abstracts/search?q=exploratory%20study" title=" exploratory study"> exploratory study</a>, <a href="https://publications.waset.org/abstracts/search?q=framework" title=" framework"> framework</a> </p> <a href="https://publications.waset.org/abstracts/5250/myads-a-social-adaptive-system-for-online-advertisment-from-hypotheses-to-implementation" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/5250.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">411</span> </span> </div> </div> </div> </main> <footer> <div id="infolinks" class="pt-3 pb-2"> <div class="container"> <div style="background-color:#f5f5f5;" class="p-3"> <div class="row"> <div class="col-md-2"> <ul class="list-unstyled"> About <li><a href="https://waset.org/page/support">About Us</a></li> <li><a href="https://waset.org/page/support#legal-information">Legal</a></li> <li><a target="_blank" rel="nofollow" href="https://publications.waset.org/static/files/WASET-16th-foundational-anniversary.pdf">WASET celebrates its 16th foundational anniversary</a></li> </ul> </div> <div 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MyAds: A Social Adaptive System for Online Advertisment from Hypotheses to Implementation