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js_desktop-horizontal-ad"><div is="bulbs-dfp" class="ad-container dfp dfp-slot-TOP_BANNER ad-top-banner collapsed-ad placement-default" data-ad-unit="TOP_BANNER" data-targeting="{"pos":"top"}"></div><div class="bt-wrapper"><span data-uid="5d1b8a5c7d-384" class="bt-uid-tg" style="display:none !important;text-align:center" data-css-selector="ad-container.ad-top-banner collapsed-ad"></span></div></div></div><div class="sc-157agsr-0 hXCpwZ"><script type="application/ld+json">{"@type":"NewsArticle","@context":"http://schema.org","url":"https://qz.com/amazon-kuiper-broadband-satellites-1851095971","author":[{"@type":"Person","name":"Mara Johnson-Groh"}],"headline":"How Amazon's satellite leader is slinging more computers (and competition) into space","description":"As the head of Project Kuiper, Rajeev Badyal has big plans for building a satellite internet competitor to SpaceX","dateline":"12/18/2023 at 10:00","datePublished":"2023-12-18T10:00:00-05:00","dateModified":"2023-12-18T10:00:21-05:00","mainEntityOfPage":{"@type":"WebPage","url":"https://qz.com/amazon-kuiper-broadband-satellites-1851095971"},"image":{"@type":"ImageObject","height":675,"width":1200,"url":"https://i.kinja-img.com/image/upload/c_fill,h_675,pg_1,q_80,w_1200/84c486e9f7901998c65789a27381b608.png","thumbnail":{"@type":"ImageObject","height":180,"width":320,"url":"https://i.kinja-img.com/image/upload/c_fill,h_180,pg_1,q_80,w_320/84c486e9f7901998c65789a27381b608.png"}},"isAccessibleForFree":"False","hasPart":{"@type":"WebPageElement","isAccessibleForFree":"False","cssSelector":".js_regwalled-content"},"articleBody":"The internet has become an integral connector of our modern world. Yet more than a third of the globe’s population remains without access to it. Rajeev Badyal is looking to change that—by sending internet-beaming satellites into orbit.\n\nSince 2018, Badyal has served as vice president for technology at Project Kuiper, Amazon’s burgeoning satellite internet provider. This year Badyal oversaw the successful launch of two prototype satellites, which will eventually be joined by 3,000 others to create a global network. In industry parlance, these flocks of satellites are called constellations.\n\n“Like most people on the Kuiper team, my biggest source of motivation is our mission to provide fast, affordable broadband to unserved and underserved communities around the world,” Badyal tells Quartz. “This is an enormous challenge, but it’s also an opportunity to make a real difference for tens of millions of people, and we’ve designed our entire constellation—and every component within it—to support that mission.”\n\nIf Project Kuiper sounds similar to SpaceX’s Starlink, it’s not coincidental. Badyal was a top Starlink leader when SpaceX launched its initial two test satellites. In 2018, Elon Musk reportedly fired Badyal (and six other Starlink managers) because he was displeased with the speed of the division’s development. One billionaire’s loss makes another’s gain: Badyal and a few members of his team were quickly scooped up by Jeff Bezos’s Amazon.\n\nSure, Project Kuiper may be reaching the galactic starting line late. (Starlink already has some 5,000 satellites in orbit and two million subscribers to their networks; some industry experts estimate it will take a while for the newcomer to catch up.) But Kuiper’s entry into the game hastens a satellite internet race that could benefit millions of people who currently lack access to broadband.\n\nKuiper says it’s working to build a network that loosens costs in the market. Although it hasn’t yet released pricing, Amazon notes their standard customer terminal currently costs about $400 to produce, and are working to reduce that further. In comparison, a Starlink kit costs $599. Should Kuiper deliver on its aims, satellite broadband could become more affordable—which, in turn, could bring the internet to more people in the developing economies currently lacking a connection. It remains to be seen if Kuiper will meaningfully drive down costs for those communities. But at the minimum, Badyal’s team could also help diversify and spur innovation among the small satellite internet market.\n\nBefore shooting satellites into space, Badyal worked on engineering products considerably more earthbound. He began his career at Hewlett Packard, realizing a childhood dream of becoming an engineer. There, he invented technology for optimal mouses and inkjet printing, and later led hardware development for Microsoft’s Zune.\n\nLast year, Badyal was selected to sit on the US National Space Council’s User Advisory Group, which provides space policy recommendations to the White House. Badyal calls it an honor. “LEO constellations like Project Kuiper play an important role in the growing space economy,” he says. \n\nThis story is part of Quartz’s Innovators List 2023, a series that spotlights the people deploying bold technologies and reimagining the way we do business for good across the globe. Find the full list here.\n\n","articleSection":"amazon","keywords":["amazon","satellite","small satellite","spacex","environment","starlink","spacex","rajeev badyal","zune","kuiper","spacex satellites","technology internet","kuiper systems","project kuiper","jeff bezos","satellite internet access","hewlett packard"],"publisher":{"@type":"Organization","@context":"http://schema.org","name":"Quartz","url":"https://qz.com","logo":{"@type":"ImageObject","width":500,"url":"https://x.kinja-static.com/assets/images/logos/newsletter/quartz-500px.png"},"sameAs":["https://www.facebook.com/quartznews","https://www.youtube.com/channel/UC9f78Z5hgtDt0n8JWyfBk8Q","https://twitter.com/qz","https://instagram.com/qz"]},"video":[]}</script><div class="sc-1b7600m-0 cWKHmw js_starterpost"><header class="sc-e0r41v-0 cXEcGJ"><div class="sc-gkv9lo-3 ePxMzu"><div class="sc-235a11-0 gvExkh"><a class="sc-1out364-0 dPMosf sc-fek4t4-0 gSkeaw js_link" data-ga="[["Permalink meta","Channel click","/tech-innovation/innovators-2023"]]" href="/tech-innovation/innovators-2023"><div class="sc-fek4t4-1 bmGKQq">Innovators 2023</div></a></div><h1 class="sc-gkv9lo-4 fQtbXI">How Amazon's satellite leader is slinging more computers (and competition) into space</h1><div class="sc-1c2uhxh-0 gLhRST">As the head of Project Kuiper, Rajeev Badyal has big plans for building a satellite internet competitor to SpaceX</div></div><div class="sc-gkv9lo-0 iRbqPw"><div width="1180px" class="sc-gkv9lo-1 exPsCF"><div class="sc-gkv9lo-2 gSWFNd"><picture class="sc-epkw7d-0 dHTLqK"><source media="(max-width: 37.31em)" type="image/jpeg" srcset="https://i.kinja-img.com/image/upload/c_fill,h_362,q_60,w_645/84c486e9f7901998c65789a27381b608.jpg"/><source media="(min-width: 37.37em) and (max-width: 49.94em)" type="image/jpeg" srcset="https://i.kinja-img.com/image/upload/c_fill,h_542,q_60,w_965/84c486e9f7901998c65789a27381b608.jpg"/><source media="(min-width: 50em)" type="image/jpeg" srcset="https://i.kinja-img.com/image/upload/c_fill,h_900,q_60,w_1600/84c486e9f7901998c65789a27381b608.jpg"/><img alt="How Amazon's satellite leader is slinging more computers (and competition) into space" data-chomp-id="84c486e9f7901998c65789a27381b608" data-format="png" data-alt="How Amazon's satellite leader is slinging more computers (and competition) into space" data-anim-src="" src="https://i.kinja-img.com/image/upload/c_fill,h_900,q_60,w_1600/84c486e9f7901998c65789a27381b608.jpg"/></picture></div></div></div></header><div class="sc-1b7600m-2 dRpLcn"><div class="sc-1gszd9x-0 hHawbJ"><div class="sc-1gszd9x-1 cmnGvQ"><div class="sc-1gszd9x-3 fDwseQ">Illustration: David Saracino</div></div></div><div class="sc-1b7600m-1 esrbRd"><div class="sc-83o472-4 kjDxAb"><div class="sc-83o472-0 ehisvA"><div class="sc-1jc3ukb-0 AVNwg"><div class="sc-1jc3ukb-4 gSRUuI"><span>By</span><div class="sc-1mep9y1-0 sc-1ixdk2y-0 iVflSZ iWcoBg"><a class="sc-1out364-0 dPMosf js_link" data-ga="[["Permalink meta","Author click","https://kinja.com/mara-johnson-groh"]]" href="/author/mara-johnson-groh">Mara Johnson-Groh</a></div></div></div><div class="sc-83o472-10 YLYps"><div class="sc-1jc3ukb-2 hHUrUU"><time class="sc-uhd9ir-0 ckDoGx" dateTime="2023-12-18T10:00:00-05:00"><span class="sc-uhd9ir-2 jXmLA-D">Published</span>December 18, 2023</time></div><div class="sc-15g8630-0 kOCKVN"></div><div class="sc-83o472-11 LnLDT"><div class="post-tools-wrapper" data-state="{"type":"permalink","postId":"1851095971","authorIds":["5876237249240045907"],"sharedToBlogId":null,"status":"PUBLISHED","postPermalink":"https://qz.com/amazon-kuiper-broadband-satellites-1851095971","wordCount":524,"isFeatured":true,"isVideo":false,"isEmbiggened":false,"parentId":null,"parentAuthorId":null,"defaultBlogId":"1638532506","index":0,"pageType":"permalink","isDismissed":false,"isBlocked":false}" data-post-id="1851095971" data-post-permalink="https://qz.com/amazon-kuiper-broadband-satellites-1851095971"><div 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9.95220833,14.0477917 C8.11941667,12.2149167 7.93241667,8.99658333 9.95220833,6.97670833 L9.95220833,6.97670833 Z" id="Combined-Shape"></path></g></g></g></g></g></svg></span></span></a></div></div></div></div></div><div class="sc-kf1sa9-0 eVUvzP"><div class="js_regwalled-content"><div data-is-expanded="true" class="sc-goou3z-0 iVaXtO"><div><div class="sc-xs32fe-0 hKyVvC js_post-content"><div class="sc-r43lxo-1 cwnrYD"><p class="sc-77igqf-0 fnnahv">The internet has become an integral connector of our modern world. Yet more than a third of the globe’s population remains without access to it. Rajeev Badyal is looking to change that—by sending internet-beaming satellites into orbit.</p><p class="sc-77igqf-0 fnnahv">Since 2018, Badyal has served as vice president for technology at Project Kuiper, Amazon’s burgeoning satellite internet provider. This year Badyal oversaw the successful launch of two prototype satellites, which will eventually be joined by 3,000 others to create a global network. In industry parlance, these flocks of satellites are called constellations.</p><div class="sc-bxm4mm-3 kbkhfU js_midbanner_ad_slot"><div class="sc-bxm4mm-5 jgBSrk"><label class="sc-bxm4mm-4 chWAYs">Advertisement</label><div is="bulbs-dfp" class="ad-container dfp dfp-slot-MID_BANNER ad-middleboard placement-default" data-ad-unit="MID_BANNER" data-targeting="{"pos":"mid_banner"}"></div><div class="bt-wrapper"><span data-uid="5d1b8a6cd5-384" class="bt-uid-tg" style="display:none !important;text-align:center" data-css-selector="ad-container.ad-middleboard"></span></div></div></div><p class="sc-77igqf-0 fnnahv">“Like most people on the Kuiper team, my biggest source of motivation is our mission to provide fast, affordable broadband to unserved and underserved communities around the world,” Badyal tells Quartz. “This is an enormous challenge, but it’s also an opportunity to make a real difference for tens of millions of people, and we’ve designed our entire constellation—and every component within it—to support that mission.”</p><p class="sc-77igqf-0 fnnahv">If Project Kuiper sounds similar to SpaceX’s Starlink, it’s not coincidental. Badyal was a top Starlink leader when SpaceX launched its initial two test satellites. In 2018, Elon Musk <span><a class="sc-1out364-0 dPMosf sc-145m8ut-0 eqRerm js_link" data-ga="[["Embedded Url","External link","https://qz.com/1446024/elon-musk-fired-senior-leaders-on-spacexs-satellite-team",{"metric25":1}]]" href="https://qz.com/1446024/elon-musk-fired-senior-leaders-on-spacexs-satellite-team" target="_blank" rel="noopener noreferrer">reportedly fired Badyal</a></span> (and six other Starlink managers) because he was displeased with the speed of the division’s development. One billionaire’s loss makes another’s gain: Badyal and a few members of his team were <span><a class="sc-1out364-0 dPMosf sc-145m8ut-0 eqRerm js_link" data-ga="[["Embedded Url","External link","https://qz.com/how-amazon-became-the-first-tech-giant-in-space-1850941332",{"metric25":1}]]" href="https://qz.com/how-amazon-became-the-first-tech-giant-in-space-1850941332" target="_blank" rel="noopener noreferrer">quickly scooped up</a></span> by Jeff Bezos’s Amazon.</p><p class="sc-77igqf-0 fnnahv">Sure, Project Kuiper may be reaching the galactic starting line late. (Starlink already has some 5,000 satellites in orbit and two million subscribers to their networks; some industry experts estimate it will take a while for the newcomer to catch up.) But Kuiper’s <span><a class="sc-1out364-0 dPMosf sc-145m8ut-0 eqRerm js_link" data-ga="[["Embedded Url","External link","https://qz.com/amazon-kuiper-satellites-space-laser-test-starlink-1851098098",{"metric25":1}]]" href="https://qz.com/amazon-kuiper-satellites-space-laser-test-starlink-1851098098" target="_blank" rel="noopener noreferrer">entry into the game</a></span> hastens a satellite internet race that could benefit millions of people who currently lack access to broadband.</p><div class="sc-v7tysz-0 ilZXoP connatix-main-container"><div id="connatix-mid-article-thumbnails"></div></div><p class="sc-77igqf-0 fnnahv">Kuiper says it’s working to build a network that loosens costs in the market. Although it hasn’t yet released pricing, Amazon notes their standard customer terminal currently costs about $400 to produce, and are working to reduce that further. In comparison, a Starlink kit costs $599. Should Kuiper deliver on its aims, satellite broadband could become more affordable—which, in turn, could bring the internet to more people in the developing economies currently lacking a connection. It remains to be seen if Kuiper will meaningfully drive down costs for those communities. But at the minimum, Badyal’s team could also help diversify and spur innovation among the small satellite internet market.</p><div class="sc-bxm4mm-3 kbkhfU js_midbanner_ad_slot"><div class="sc-bxm4mm-5 jgBSrk"><label class="sc-bxm4mm-4 chWAYs">Advertisement</label><div is="bulbs-dfp" class="ad-container dfp dfp-slot-MID_BANNER ad-middleboard placement-default" data-ad-unit="MID_BANNER" data-targeting="{"pos":"mid_banner"}"></div><div class="bt-wrapper"><span data-uid="5d1b8a6cd5-384" class="bt-uid-tg" style="display:none !important;text-align:center" data-css-selector="ad-container.ad-middleboard"></span></div></div></div><p class="sc-77igqf-0 fnnahv">Before shooting satellites into space, Badyal worked on engineering products considerably more earthbound. He began his career at Hewlett Packard, realizing a childhood dream of becoming an engineer. There, he invented technology for optimal mouses and inkjet printing, and later led hardware development for Microsoft’s Zune.</p><p class="sc-77igqf-0 fnnahv">Last year, Badyal was selected to sit on the US National Space Council’s User Advisory Group, which provides space policy recommendations to the White House. Badyal calls it an honor. “LEO constellations like Project Kuiper play an important role in the growing space economy,” he says. </p><div class="sc-166b7vj-0 eEDRKr js_ymal-below-post" data-vtas-click="inner:Recommendation:ymal-below-post"></div><p class="sc-77igqf-0 fnnahv"><em>This story is part of </em><span><a class="sc-1out364-0 dPMosf sc-145m8ut-0 eqRerm js_link" data-ga="[["Embedded Url","External link","https://qz.com/tech-innovation/innovators-2023",{"metric25":1}]]" href="https://qz.com/tech-innovation/innovators-2023" target="_blank" rel="noopener noreferrer"><em>Quartz’s Innovators List 2023</em></a></span><em>, a series that spotlights the people deploying bold technologies and reimagining the way we do business for good across the globe. </em><span><a class="sc-1out364-0 dPMosf sc-145m8ut-0 eqRerm js_link" data-ga="[["Embedded Url","External link","https://qz.com/tech-innovation/innovators-2023",{"metric25":1}]]" href="https://qz.com/tech-innovation/innovators-2023" target="_blank" rel="noopener noreferrer"><em>Find the full list here</em></a></span><em>.</em></p></div></div><div class="js_liveblog-controls"></div><div class="js_qanda-controls"></div><div data-list-slug="daily-brief" class="sc-73739c-0 dRBWNx js_qz_newsletter_signup_placeholder"><div class="sc-tmdvvg-0 fbSaxz"><h2 class="sc-tmdvvg-1 hzsltP">📬 Sign up for the Daily Brief</h2><div class="sc-tmdvvg-3 bCMkmt"><p class="sc-tmdvvg-2 hyNpDG">Our free, fast, and fun briefing on the global economy, delivered every weekday morning.</p><form class="sc-tmdvvg-4 evhFBI"><div class="sc-zguhvl-1 dnNNmW"><label class="sc-zguhvl-4 ixtKMb"></label><label class="sc-1k7q01z-0 kESHJc field"><input type="email" placeholder="Enter email address" value="" name="newsletter-signup-email" required="" class="sc-zguhvl-0 QBnjK"/></label></div><button disabled="" type="submit" aria-label="Sign me up" class="sc-peggds-2 iUTUGM"><div class="sc-peggds-1 jLdYYh"><span class="sc-w46in-3 flNstV"><span class="sc-w46in-0 dUZAYa"></span><span class="sc-w46in-1 SJpYr"></span><span class="sc-w46in-2 fwiIJo"></span></span></div></button></form><p class="sc-tmdvvg-5 dXofGM"></p></div></div></div><div class="sc-166b7vj-0 eEDRKr js_ymal-below-post" data-vtas-click="inner:Recommendation:ymal-below-post"></div><div class="js_postbottom-waypoint-hook"></div><div class="sc-hrm52d-0 fJSfeA taboola-container"><div id="taboola-below-article-thumbnails"></div></div></div></div></div><div class="sc-1bdg1q0-0 gWeaYM js_sticky-footer"><div class="sc-xs5oto-0 iRIWiO js_ad-sticky-footer"><div class="sc-xs5oto-1 bykbjH"><div is="bulbs-dfp" class="ad-container dfp dfp-slot-MOBILE_STICKY_BOTTOM ad-mobile-sticky-bottom placement-default" data-ad-unit="MOBILE_STICKY_BOTTOM" data-targeting="{"pos":"mobile_sticky_bottom"}"></div></div></div></div></div></div></div><div><div class="sc-1f135w2-0 eRFThw js_reading-list"></div></div><div class="js_footer-container"></div><div class="js_lightbox-container"></div></div><div class="js_modal_exit_intent"></div><div class="js_modal"></div><script id="kinja-data" type="application/json">{"meta":{"blog":{"id":"1638532506","name":"quartz","displayName":"Quartz","canonicalHost":"qz.com","properties":{"disablePartnerRecommendation":"GB","logoLink":"https://x.kinja-static.com/assets/images/logos/newsletter/quartz-500px.png","aboutPostId":"1849658098","recircGroup":"fmgNonSatire","twitterScreenName":"qz","isPromotionTarget":true,"channelPageMetaDescription":"In-depth coverage and articles from Quartz about {channel}.","videoPermalinkPlaylists":"a:mr,a:mp,s:4358,s:4322","videoNetwork":"quartz","surveyMonkeyId":"tRaiETqnLgj758hTBazgd_2FEdBRN7V8_2F3XefDs5ycJcmwt8X8tCaH_2BRz8vZ9_2BgV0u","channelPageMetaTitle":"{channel} - Quartz","googleAnalyticsID":"UA-20189-48","tagPageDescription":"In-depth coverage and articles about {tag} from Quartz","googleSiteVerification":"Gw2dGJnVMI3pq0GKnZhuLcbWkaRm8IbZxjm2hHxn9YY","isSearchable":true,"facebookScreenName":"quartznews","mainColor":"#171a23","navigationGroup":"fmg","robotsAllowed":true,"youtubeUrl":"https://www.youtube.com/channel/UC9f78Z5hgtDt0n8JWyfBk8Q","sitemapStartTime":"2012-09-04T00:00:00","instagramScreenName":"qz","blogGroup":"quartz","blogTheme":"quartz","metaTitle":"Quartz - Global business news and insights","singleOptIn":true,"restrictedHomepageLayoutEditing":true,"tagPageTitle":"{tag} - Quartz","metaDescription":"Quartz is a guide to the new global economy for people who are excited by change. 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