Video Ad Creative Tools and Resources

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class="ytads-js-append-subid ytads-js-start-now-cta lb-button lb-button datalayer-items lb-button--filled lb-header__cta" data-g-cta-name="" data-g-module-name="yt-nav" href="/web/20230922145913/https://www.youtube.com/intl/en_us/ads/signup/" data-page-locale-code="en_us"> Start now </a> </div> </div> </div> </header> <main id="content" class="ytads-main ytads-main--resources"> <div class="ytads-hero ytads-hero--beta"> <div class="ytads-hero__inner"> <h1 class="lb-margin-bottom-xs"> <span class="lb-font-headline-1 lb-font-weight-700"> YouTube resources </span> </h1> <h2> <span class="lb-font-subhead-2 lb-font-weight-400"> Discover tools to help you launch and measure video campaigns, find a creative partner, learn what works on YouTube, and more. </span> </h2> </div> </div> <div class="ytads-main__inner ytads-resources"> <div class="ytads-resources__inner"> <section class="ytads-section ytads-section--full-bleed ytads-resources-media ytads-resources-media--no-bg ytads-resources__media-block"> <div class="ytads-resources-media__inner ytads-resources-media__inner--multiple ytads-resources-media__inner--flush-media" id="media-com-1"> <div class="ytads-resources-media__media-wrapper"> <div class="ytads-resources-media__media ytads-resources-media-js-media" style="background-image: url(http://web.archive.org/web/20230922145913im_/https://lh3.googleusercontent.com/PtqL7chCesdubW_2NxJYhQQbqNS_0Fjt3UvE9NjZtASFzRQasrzVj9k763EI30-P2x60HwqOV-fwSBLNql4r1usFXHGDhmQGuxCK0w=s1024);"> </div> </div> <div class="ytads-resources-media__content ytads-resources-media-js-content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop"> Creative resources </span> </h2> <div> <p>Create a video ad that gets results with free helpful tools, data-backed guidelines, and inspiring ad examples from businesses like yours.</p> </div> <div class="lb-margin-top-xxs ytads-resources-media__action"> <a class="datalayer-items lb-button" data-g-cta-name="" data-g-module-name="yt-animated-text" href="/web/20230922145913/https://www.youtube.com/intl/en_us/ads/resources/creative-resources/"> Explore creative resources </a> </div> </div> </div> <div class="ytads-resources-media__inner ytads-resources-media__inner--multiple ytads-resources-media__inner--flush-media" id="media-com-2"> <div class="ytads-resources-media__media-wrapper"> <div class="ytads-resources-media__media ytads-resources-media-js-media" style="background-image: url(http://web.archive.org/web/20230922145913im_/https://lh3.googleusercontent.com/IYr48pmj93BanAxEkVmcIX84L961OBUJRzRGCk2zVB2bvsjsLXW8y9WJPfEkW3pKkvkaxdzEONoVnHT5e-Nle_AzVJk_if3scv1GIdE=s1024);"> </div> </div> <div class="ytads-resources-media__content ytads-resources-media-js-content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop"> YouTube creative directory </span> </h2> <div> <p>Whether you’re starting from scratch or repurposing a video you already have, our trusted creative partners can help you make a great ad.</p> </div> <div class="lb-margin-top-xxs ytads-resources-media__action"> <a class="datalayer-items lb-button" data-g-cta-name="" data-g-module-name="yt-animated-text" href="/web/20230922145913/https://www.youtube.com/intl/en_us/ads/resources/creative-directory/"> Find a creative partner </a> </div> </div> </div> <div class="ytads-resources-media__inner ytads-resources-media__inner--multiple ytads-resources-media__inner--flush-media" id="media-com-3"> <div class="ytads-resources-media__media-wrapper"> <div class="ytads-resources-media__media ytads-resources-media-js-media" style="background-image: url(http://web.archive.org/web/20230922145913im_/https://lh3.googleusercontent.com/PghPZ7YnfiKpKHITBe8xvRISkh9JZgyewcwqlbKRoG23ziP31NiaC4h7oK9qGZ96GH77jnW58KPYTGQJJKHbFuJRnLfUo7s6kLZU=s1024);"> </div> </div> <div class="ytads-resources-media__content ytads-resources-media-js-content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop"> Measurement tools </span> </h2> <div> <p>Already have a campaign running? Use our measurement tools to see how it’s doing – and what to adjust for even better results.</p> </div> <div class="lb-margin-top-xxs ytads-resources-media__action"> <a class="datalayer-items lb-button" data-g-cta-name="" data-g-module-name="yt-animated-text" href="/web/20230922145913/https://www.youtube.com/intl/en_us/ads/resources/measurement-tools/"> Explore measurement tools </a> </div> </div> </div> <div class="ytads-resources-media__inner ytads-resources-media__inner--multiple ytads-resources-media__inner--flush-media" id="media-com-4"> <div class="ytads-resources-media__media-wrapper"> <div class="ytads-resources-media__media ytads-resources-media-js-media" style="background-image: url(http://web.archive.org/web/20230922145913im_/https://lh3.googleusercontent.com/eS6x6E0DhFHY9B5Af0f406xRla6_W_QzVNSw0YWGb9qMWizqi3lAkJ7N0whoDX9_dqsmzLYrXCdCHGIec0oCmQC3QyeY_1aXNiL1SNH8m2cA9cis7-0=s1024);"> </div> </div> <div class="ytads-resources-media__content ytads-resources-media-js-content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop"> Best practices for video ads </span> </h2> <div> <p>Whether you want to get noticed or get more purchases, these proven guides are a good place to start.</p> </div> <div class="lb-margin-top-xxs ytads-resources-media__action"> <a class="datalayer-items lb-button" data-g-cta-name="" data-g-module-name="yt-animated-text" href="/web/20230922145913/https://www.youtube.com/intl/en_us/ads/resources/best-practices/"> See best practices </a> </div> </div> </div> <div class="ytads-resources-media__inner ytads-resources-media__inner--multiple ytads-resources-media__inner--flush-media" id="media-com-5"> <div class="ytads-resources-media__media-wrapper"> <div class="ytads-resources-media__media ytads-resources-media-js-media" style="background-image: url(http://web.archive.org/web/20230922145913im_/https://lh3.googleusercontent.com/PakX2M9VUtJYKeLicRwur2cdWO06xMBRBL_Sj4YzvshBEUhnl7HFxsex8SXP8Mia3ZYhFiF2RDQ4LO4o0Lsc-6hnSsX3n8pnR_35aw=s1024);"> </div> </div> <div class="ytads-resources-media__content ytads-resources-media-js-content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop"> Success stories </span> </h2> <div> <p>See how businesses of all sizes are growing with YouTube – and watch the ads that help them do it.</p> </div> <div class="lb-margin-top-xxs ytads-resources-media__action"> <a class="datalayer-items lb-button" data-g-cta-name="" data-g-module-name="yt-animated-text" href="/web/20230922145913/https://www.youtube.com/intl/en_us/ads/resources/success-stories/"> View success stories </a> </div> </div> </div> </section> <section class="ytads-section ytads-get-started"> <div class="lb-margin-bottom-m"> <svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 158 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