The 1% for the Planet Story

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class="menu-button w-nav-button"> <div class="top-line"></div> <div class="middle-line"></div> <div class="bottom-line"></div> </article> </div> </div> <main id="main" class="content nav-padding"> <div class="yvon-section"> <div class="mission-hero-wrapper"> <h1 class="header-small marigold">OUR STORY</h1> <h2 class="white mission-hero-text">Business as usual is failing people and the planet</h2> <h2 data-w-id="624cef1e-f389-e368-0aaa-969f05834022" style="opacity:0;-webkit-transform:translate3d(null, 32px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(null, 32px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(null, 32px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(null, 32px, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="white mission-hero-text">We’re on a mission to change that</h2> </div> <div class="scroll-down-wrapper"><a href="#story" aria-label="scroll-down" class="scroll-down w-inline-block"><img src="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/6452bf9b3c1d69988c0bf92b_chevron%20down%20marigold.avif" loading="lazy" width="40" alt="" /></a></div> </div> <div id="story" class="container"> <div class="w-layout-grid mission-story-grid"> <div id="w-node-_6b98a165-79b4-587a-27a6-cfdc02a51d0c-c4c27a42" class="story-grid-image-wrapper"><img src="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/63e2be2a6a90aa1d54d22778_Craig-Matthews.webp" loading="lazy" data-w-id="6b98a165-79b4-587a-27a6-cfdc02a51d0d" sizes="(max-width: 479px) 100vw, (max-width: 767px) 96vw, (max-width: 991px) 88vw, (max-width: 1919px) 78vw, 1020px" alt="Craig Mathews smiling at a 1% for the Planet member's retail shop" srcset="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/63e2be2a6a90aa1d54d22778_Craig-Matthews-p-500.webp 500w, https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/63e2be2a6a90aa1d54d22778_Craig-Matthews-p-800.webp 800w, https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/63e2be2a6a90aa1d54d22778_Craig-Matthews.webp 1000w" class="story-grid-image image-top" /><a href="#" data-w-id="6b98a165-79b4-587a-27a6-cfdc02a51d0e" class="story-grid-image image-bottom w-inline-block w-lightbox"><img src="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/63e2be75b1821268c091eb46_Yvon%20B%2BW.webp" loading="lazy" id="w-node-_6b98a165-79b4-587a-27a6-cfdc02a51d0f-c4c27a42" sizes="(max-width: 479px) 100vw, (max-width: 767px) 95vw, (max-width: 991px) 87vw, (max-width: 1919px) 77vw, 1000px" alt="Yvon Chouinard smiling leaning against a wooden fence post" srcset="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/63e2be75b1821268c091eb46_Yvon%20B%2BW-p-500.webp 500w, https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/63e2be75b1821268c091eb46_Yvon%20B%2BW-p-800.webp 800w, https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/63e2be75b1821268c091eb46_Yvon%20B%2BW.webp 1000w" /> <div class="play-icon"><img src="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/63b74516f16f179bf55e04e5_play-button%20(1).svg" loading="lazy" alt="Play button" /></div> <script type="application/json" class="w-json"> { "items": [{ "url": "https://vimeo.com/34926382", "originalUrl": "https://vimeo.com/34926382", "width": 940, "height": 528, "thumbnailUrl": "https://i.vimeocdn.com/video/419547358-312ef4cc081892337524b19ed99b770b55c9eba51971607cfb95232a4988e983-d_1280", "html": "<iframe class=\"embedly-embed\" src=\"//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fplayer.vimeo.com%2Fvideo%2F34926382%3Fh%3Df803899cff%26app_id%3D122963&dntp=1&display_name=Vimeo&url=https%3A%2F%2Fvimeo.com%2F34926382&image=https%3A%2F%2Fi.vimeocdn.com%2Fvideo%2F419547358-312ef4cc081892337524b19ed99b770b55c9eba51971607cfb95232a4988e983-d_1280&key=c4e54deccf4d4ec997a64902e9a30300&type=text%2Fhtml&schema=vimeo\" width=\"940\" height=\"528\" scrolling=\"no\" title=\"Vimeo embed\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"true\"></iframe>", "type": "video" }], "group": "" } </script> </a></div> <div id="w-node-_6b98a165-79b4-587a-27a6-cfdc02a51d12-c4c27a42" class="mission-story-grid-text"> <h3 id="w-node-_6b98a165-79b4-587a-27a6-cfdc02a51d13-c4c27a42" class="story-grid-heading">It all started with a fishing trip.</h3> <div class="mission-story-grid-paragraph w-richtext"> <p>1% for the Planet originated along the banks of the Madison River when two longtime friends and successful businessmen went for a fishing trip in 2001. </p> <p>Realizing businesses are responsible for their environmental impact, they pledged to donate 1% of their annual sales—not profits—to environmental organizations. </p> <p>In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.</p> </div> </div> </div> <div class="w-layout-grid mission-story-grid image-right"> <div id="w-node-_02367971-8655-b6ac-4fcd-2762e48ecbf9-c4c27a42" class="story-grid-image-wrapper"><img src="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/6419fad34e34a136f2ebc3cb_20220316_1-Percent-Summit-Day-2-Cam-A_0616%201.avif" loading="lazy" data-w-id="02367971-8655-b6ac-4fcd-2762e48ecbfa" alt="a bartender pouring beer from a 1% for the planet member brewery" class="story-grid-image image-top" /><img src="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/6419fafda4a5463830ef86e9_20220316_1-Percent-Summit-Day-2-Cam-A_0625%20(2)%201.avif" loading="lazy" data-w-id="02367971-8655-b6ac-4fcd-2762e48ecbfc" alt="a sunski representative with arms wide open" class="story-grid-image image-bottom jack" /></div> <div id="w-node-_02367971-8655-b6ac-4fcd-2762e48ecbff-c4c27a42" class="mission-story-grid-text"> <h3 id="w-node-_02367971-8655-b6ac-4fcd-2762e48ecc00-c4c27a42" class="story-grid-heading">Soon after, 1% for the Planet’s mission began to resonate.</h3> <div class="mission-story-grid-paragraph w-richtext"> <p>The idea was simple: because companies profit from the resources they take from the earth, they should protect those resources. </p> <p>With Patagonia leading the charge, this idea resonated with other brands such as Brushfire Records, Klean Kanteen, New Belgium Brewing, Caudalie and many more followed suit and joined the 1% for the Planet network.</p> </div> </div> </div> <div class="w-layout-grid mission-story-grid"> <div id="w-node-_590a5c49-e04b-339f-6890-8101ee8363e4-c4c27a42" class="story-grid-image-wrapper"><img src="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/6419fba07f0111eb8e756531__MG_5189%20(1)%202.avif" loading="lazy" data-w-id="cd1a4d98-d6cd-1f20-2816-197c88171bfb" alt="an educator teaching kids about plants and food" class="story-grid-image image-top environmental-partner" /><img src="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/6419fbc5fee3e85c92e1bd1b_3Bears_Wildbienenwiese_S_Kirschner_Z07_6974_sRGB%202.avif" loading="lazy" data-w-id="f6dd7fe9-9f3e-e738-9bab-01c7a968da92" id="w-node-f6dd7fe9-9f3e-e738-9bab-01c7a968da92-c4c27a42" alt="environmental partner putting up a sign in a field" class="story-grid-image image-bottom lower" /></div> <div id="w-node-_590a5c49-e04b-339f-6890-8101ee8363e6-c4c27a42" class="mission-story-grid-text"> <div class="mission-story-grid-text"> <h3 id="w-node-_8607bc69-88ac-888c-31bd-a7df06572584-c4c27a42" class="story-grid-heading">Today, 1% for the Planet can be found around the globe.</h3> <div class="margin-bottom-24px w-dyn-list"> <div role="list" class="w-dyn-items"> <div role="listitem" class="w-dyn-item"> <p class="inline">To date, the 1% for the Planet has certified over $</p> <p class="inline">672</p> <div class="inline"> million in donations to environmental causes. This number grows exponentially as our network grows each year—proving the power of collective action. <br /><br />Are you with us?</div> </div> </div> </div> </div> </div> </div> </div> <div id="flex-center-section" class="flex-center"> <h2>"Commit, then figure it out"</h2> <div class="centered-paragraph width-40ch">1% for the Planet was founded on the idea that a company has a responsibility to give back for use of our planet’s resources. 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