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<!DOCTYPE html><html dir="ltr" lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1.0"/><meta http-equiv="X-UA-Compatible" content="IE=edge"/><script async="" src="//sandbox.piano.io/xbuilder/experience/load?aid=cJo8WPy0su"></script><script></script><script>var McKinsey = {"ArticleTemplate":"","DaysSinceCMSPublication":"290","DisplayDate":"1/1/1","OriginalPublicationDate":"2/13/2025","SitecoreId":"{0192494F-2F36-4C69-9BE4-538B7E55D6B8}","Title":"Medtech","ArticleType":"","ContentType":"Industries Service Line","ServerNumber":"","IsPageRestricted":"false","UserID":"","RegistrationDate":"","LoginStatus":"logged_out","JobTitle":"","CompanyName":"","blogTags":null,"enableRegWall":false}; var pageMetaInformation = {"CurrentLanguage":"en","AlternateLanguages":[{"DisplayName":"English","LanguageCode":"en","Url":"/industries/life-sciences/how-we-help-clients/medtech"}],"NavigationLink":"industries","ActiveItemId":"{33CD0195-B756-43A8-97FF-5F119AAE152B}","OfficeCode":"","MiniSiteId":"{CDBF3A89-AE60-459E-ACF8-786E31307534}"};</script><link rel="icon" href="/favicon.ico"/><link href="https://www.mckinsey.com/redesign/resources/css/styles-rc.css" rel="stylesheet"/><link rel="manifest" href="/manifest.json"/><link rel="dns-prefetch" href="//cdn.dynamicyield.com"/><link rel="dns-prefetch" href="//st.dynamicyield.com"/><link rel="dns-prefetch" href="//rcom.dynamicyield.com"/><link rel="dns-prefetch" href="//cdn.cookielaw.org"/><link rel="preconnect" href="//assets.adobedtm.com"/><link rel="preconnect" href="//connect.facebook.net"/><link rel="preconnect" href="//static.hotjar.com"/><link rel="preload" as="font" href="/next-static/fonts/bower/Bower-Bold.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/regular/McKinseySans-Regular.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/medium/McKinseySans-Medium.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/light/McKinseySans-Light.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/italic/McKinseySans-Italic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/light-italic/McKinseySans-LightItalic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/medium-italic/McKinseySans-MediumItalic.woff2" type="font/woff2" crossorigin=""/><title>Medtech | Life Sciences | McKinsey & Company</title><meta name="apple-itunes-app" content="app-id=674902075"/><link rel="apple-touch-icon" sizes="57x57" href="/next-static/images/mck-touch-icon-57x57.png"/><link rel="apple-touch-icon" sizes="72x72" href="/next-static/images/mck-touch-icon-72x72.png"/><link rel="apple-touch-icon" sizes="114x114" href="/next-static/images/mck-touch-icon-114x114.png"/><link rel="apple-touch-icon" sizes="144x144" href="/next-static/images/mck-touch-icon-144x144.png"/><link rel="apple-touch-icon" sizes="152x152" href="/next-static/images/mck-touch-icon-152x152.png"/><link rel="apple-touch-icon" sizes="167x167" href="/next-static/images/mck-touch-icon-167x167.png"/><link rel="apple-touch-icon" sizes="180x180" href="/next-static/images/mck-touch-icon-180x180.png"/><meta content="no-referrer-when-downgrade" name="referrer"/><meta content="McKinsey & Company" property="og:site_name" name="site_name"/><meta content="Medtech" property="og:title" name="title"/><meta content="McKinsey combines deep expertise with cutting-edge capabilities across product design, digital, advanced analytics, and artificial intelligence, to help medtech companies better understand unmet patient, user, and customer needs, identify growth opportunities, and create new business models. From strategy development to commercialization, we help build innovative products, devices, equipment, software, and solutions that bring customer value and enhance patient outcomes." property="og:description" name="description"/><meta content="https://www.mckinsey.com/industries/life-sciences/how-we-help-clients/medtech" name="url" property="og:url"/><meta content="index,follow,all" name="robots"/><meta content="https://www.mckinsey.com/~/media/mckinsey/industries/life%20sciences/how%20we%20help%20clients/medtech/vi-pharma-medtech_hwhc_thumb_592647720_1536x1536.jpg" property="og:image" name="image"/><meta content="{0192494F-2F36-4C69-9BE4-538B7E55D6B8}" name="sid"/><link href="https://www.mckinsey.com/industries/life-sciences/how-we-help-clients/medtech" rel="canonical"/><meta content="Life Sciences" name="practice-name"/><meta content="N20" name="practice-code"/><meta content="summary_large_image" name="twitter:card"/><meta content="@mckinsey" name="twitter:site"/><meta content="Medtech" name="twitter:title"/><meta content="McKinsey combines deep expertise with cutting-edge capabilities across product design, digital, advanced analytics, and artificial intelligence, to help medtech companies better understand unmet patient, user, and customer needs, identify growth opportunities, and create new business models. 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EnhancedHero_mck-c-enhanced-hero__breadcrumb-wrapper__fLOgf EnhancedHero_mck-c-enhanced-hero__breadcrumb-wrapper--visible__Xbu88"><a data-component="mdc-c-link" href="/industries/life-sciences/how-we-help-clients" class="mck-u-screen-only mdc-c-link___lBbY1_8032924 mdc-c-link--secondary___TSFam_8032924"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--size-sm___2FLYH_8032924 mck-arrow-left-icon"></span><span class="mdc-c-link__label___Pfqtd_8032924"> How We Help Clients</span></a></div></div><div class="mck-o-container EnhancedHero_mck-c-enhanced-hero__full-height__paEpc EnhancedHero_mck-c-enhanced-hero__clip-vertical-overflow__TuC9j"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing EnhancedHero_mck-c-enhanced-hero__full-height__paEpc"><div class="EnhancedHero_mck-c-enhanced-hero__full-height__paEpc mdc-u-grid-col-lg-span-9"><style> @media screen and (min-width: 768px){ .mck-c-enhanced-hero-generic-items-wrapper-7e0810b6-fa86-4885-ada9-c858c8c54151 { width: 100%; } } </style><div class="EnhancedHero_mck-c-enhanced-hero__generic-items-wrapper__8_oCV EnhancedHero_mck-c-enhanced-hero__text-align-v-lowest__Ywdt8 mck-c-enhanced-hero__text-align-v-lowest--with-breadcrumb EnhancedHero_mck-c-enhanced-hero__generic-items-wrapper-align-h-left__ObUXi EnhancedHero_mck-c-enhanced-hero__text-content__IUhpM mck-c-enhanced-hero__text-content--default-lowest mck-c-enhanced-hero__text-content--default-lowest-with-breadcrumb"><div class="mck-c-enhanced-hero-generic-items-wrapper-7e0810b6-fa86-4885-ada9-c858c8c54151"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start mdc-u-grid-col-span-12 GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-c-content-block--size-xxl___N8MW3_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-u-ts-1"><div>Medtech</div></h1><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Healthcare is changing. Will you lead or follow?</div></div></div></div></div></div></div></div></div></div></div></div></div></div><div class="mck-o-container mck-o-container__area-c"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-u-grid mdc-u-grid-col-1 mdc-u-grid-gutter-xxs mck-o-container-universal-body"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-full-text-c mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mck-c-full-text-c__content-block FullTextC_mck-c-full-text-c__content-block--module-center-aligned__qo8OU mdc-u-grid mdc-u-grid-gutter-xxl mdc-u-grid-col-sm-1 mdc-u-grid-col-md-4"><div class="mck-c-full-text-c__column mdc-u-grid-col-md-span-4"><div class="FullTextC_mck-c-full-text-c__text-content__3NKIh mck-u-links-inline mdc-o-content-body"><p>The medical technology industry has had tremendous impact on society and has helped improve the quality of life for billions of people. However, the past few years have challenged the medtech industry in unprecedented ways. The COVID-19 pandemic has driven permanent shifts across the healthcare landscape. Macroeconomic and geopolitical uncertainties loom. Shareholder returns continue to stagnate. </p> <p>Taken together, these challenges demand leading medtech organizations to not just evolve but selectively reinvent how they operate. Drawing on deep expertise, cutting edge capabilities, and thousands of individual client engagements, our global team of senior medtech practitioners partner with bold medtech leaders to redefine what鈥檚 possible across the functional spectrum, from inception to implementation.</p></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="ThreeUpLinkList_mck-c-3ull__F0W5g mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-c-heading--title___5qyOB_8032924 mdc-c-heading--border___K8dj3_8032924 UpModule_mdc-c-heading--title__4XbMT"><div>How we can help</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start"><ul class="LinkListItems_mck-c-ll-items__list__LSn64"><li><a data-component="mdc-c-link" href="/industries/life-sciences/how-we-help-clients/medtech/product-development-design-and-innovation" class="mdc-c-link___lBbY1_8032924"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--size-xs___g8-q5_8032924 mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_8032924">Product development design and innovation</span></a></li><li><a data-component="mdc-c-link" href="/industries/life-sciences/how-we-help-clients/medtech/operational-excellence" class="mdc-c-link___lBbY1_8032924"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--size-xs___g8-q5_8032924 mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_8032924">Operational excellence</span></a></li><li><a data-component="mdc-c-link" href="/industries/life-sciences/how-we-help-clients/medtech/growth" class="mdc-c-link___lBbY1_8032924"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--size-xs___g8-q5_8032924 mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_8032924">Growth</span></a></li><li><a data-component="mdc-c-link" href="/industries/life-sciences/how-we-help-clients/medtech/portfolio-and-value-creation" class="mdc-c-link___lBbY1_8032924"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--size-xs___g8-q5_8032924 mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_8032924">Portfolio and value creation</span></a></li><li><a data-component="mdc-c-link" href="/industries/life-sciences/how-we-help-clients/medtech/transformation" class="mdc-c-link___lBbY1_8032924"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--size-xs___g8-q5_8032924 mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_8032924">Transformation</span></a></li><li><a data-component="mdc-c-link" href="/industries/life-sciences/how-we-help-clients/medtech/digital-and-analytics" class="mdc-c-link___lBbY1_8032924"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--size-xs___g8-q5_8032924 mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_8032924">Digital and Analytics</span></a></li><li><a data-component="mdc-c-link" href="/industries/life-sciences/how-we-help-clients/medtech/new-business-building" class="mdc-c-link___lBbY1_8032924"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--size-xs___g8-q5_8032924 mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_8032924">New business building</span></a></li></ul></div><div class="mck-c-up__footer"></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-general-up mck-c-module-wrapper" data-module-name="general-up"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-c-heading--title___5qyOB_8032924 mdc-c-heading--border___K8dj3_8032924 UpModule_mdc-c-heading--title__4XbMT"><div>Featured Insights</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-lg-4"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/life-sciences/our-insights/how-medtech-companies-can-create-value-via-inventory-optimization" class="mdc-c-link___lBbY1_8032924"><picture data-component="mdc-c-picture"><img alt="Warehouse conveyor belt with orange crates that are being packed with medicine" src="/~/media/mckinsey/industries/life%20sciences/our%20insights/how%20medtech%20companies%20can%20create%20value%20via%20inventory%20optimization/how-medtech-companies-can-create-value-via-inventory-1204147100-thumb-1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924"><a data-component="mdc-c-link" href="/industries/life-sciences/our-insights/how-medtech-companies-can-create-value-via-inventory-optimization" class="mdc-c-link-heading___Zggl8_8032924 mdc-c-link-heading--with-icon___ssPll_8032924 mdc-c-link___lBbY1_8032924"><span>How medtech companies can create value via inventory optimization</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_8032924"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2025-01-24T12:00:00Z">January 24, 2025</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">With more efficient inventory management, medtechs can reduce inventory by up to 30 percent—freeing up cash and reducing write-offs.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/life-sciences/our-insights/value-creation-priorities-shaping-medtech" class="mdc-c-link___lBbY1_8032924"><picture data-component="mdc-c-picture"><img alt="Undulating lines in shades of blue, green, and orange against a dark blue background." src="/~/media/mckinsey/industries/life%20sciences/our%20insights/value%20creation%20priorities%20shaping%20medtech/value-creation-priorities-1149490318-thumb-1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924"><a data-component="mdc-c-link" href="/industries/life-sciences/our-insights/value-creation-priorities-shaping-medtech" class="mdc-c-link-heading___Zggl8_8032924 mdc-c-link-heading--with-icon___ssPll_8032924 mdc-c-link___lBbY1_8032924"><span>Value creation priorities shaping medtech</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_8032924"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2024-10-16T12:00:00Z">October 16, 2024</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">With pandemic-related volatility subsiding, the strategies separating industry leaders from their peers are coming into focus.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/life-sciences/our-insights/liquid-biopsy-charting-innovation-in-early-cancer-screening" class="mdc-c-link___lBbY1_8032924"><picture data-component="mdc-c-picture"><img alt="Seamless pattern made from glass beakers on a blue background" src="/~/media/mckinsey/industries/life%20sciences/our%20insights/liquid%20biopsy%20charting%20innovation%20in%20early%20cancer%20screening/mckinsey-direct-beakers-1182712501-thumb-1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924"><a data-component="mdc-c-link" href="/industries/life-sciences/our-insights/liquid-biopsy-charting-innovation-in-early-cancer-screening" class="mdc-c-link-heading___Zggl8_8032924 mdc-c-link-heading--with-icon___ssPll_8032924 mdc-c-link___lBbY1_8032924"><span>Liquid biopsy: Charting innovation in early cancer screening</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_8032924"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2024-07-29T12:00:00Z">July 29, 2024</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">What can diagnostics players do to foster widespread adoption of liquid biopsy for early cancer screening?</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/life-sciences/our-insights/commercial-capabilities-a-predictor-of-growth-for-medtech-companies" class="mdc-c-link___lBbY1_8032924"><picture data-component="mdc-c-picture"><img alt="A wall composed of repeating metal pyramids" src="/~/media/mckinsey/industries/life%20sciences/our%20insights/commercial%20capabilities%20a%20predictor%20of%20growth%20for%20medtech%20companies/1410029453-ca_1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924"><a data-component="mdc-c-link" href="/industries/life-sciences/our-insights/commercial-capabilities-a-predictor-of-growth-for-medtech-companies" class="mdc-c-link-heading___Zggl8_8032924 mdc-c-link-heading--with-icon___ssPll_8032924 mdc-c-link___lBbY1_8032924"><span>Commercial capabilities: A predictor of growth for medtech companies</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_8032924"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2024-06-11T12:00:00Z">June 11, 2024</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">Medtech companies can achieve above-market growth and margin expansion by upping their ‘Commercial Quotient’ through investing in basic, omnichannel, and ecosystem selling capabilities.</div></div></div></div></div></div><div class="mck-c-up__footer"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_8032924 mdc-c-link-container--align-center___ar3mu_8032924"><a data-component="mdc-c-link" href="/industries/life-sciences/how-we-help-clients/medtech/medtech-insights" class="mck-u-flex-align-center mdc-c-button___U4iY2_8032924 mdc-c-button--secondary___Boipq_8032924 mdc-c-button--size-large___jwpUy_8032924"><span class="mdc-c-link__label___Pfqtd_8032924">See all Medtech Insights</span></a></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="StandalonePromo" class="mck-c-three-up-circle ThreeUpCircleMedium_mck-c-three-up-circle--align-cards-center__MItxM mck-o-edge-to-edge mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8 mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-c-heading--title___5qyOB_8032924 mdc-u-align-center UpModule_mdc-c-heading--title__4XbMT"><div>Featured Experts</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start ThreeUpCircleMedium_mck-c-three-up-circle__items-wrapper__3h9bc mdc-u-grid-col-sm-1 mdc-u-grid-col-md-4 mdc-u-grid-col-lg-6"><div class="ThreeUpCircleMedium_mck-c-three-up-circle__profile-card__tAWa1"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircleMedium_mck-c-three-up-circle__generic-item__k0R8M ThreeUpCircleMedium_mck-c-three-up-circle__generic-item--top-image__94_53 ThreeUpCircleMedium_mck-c-three-up-circle__generic-item--with-hover-effect__MlU2p GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" class="mdc-c-avatar-f491a2e6-573d-4aee-a443-b6935a749c00 mdc-c-avatar___kVSTP_8032924 mdc-c-avatar--image___levct_8032924 mdc-c-avatar--size-2"><style> .mdc-c-avatar-f491a2e6-573d-4aee-a443-b6935a749c00 { --mdc-avatar-size: 200px; } </style><img src="/~/media/mckinsey/our people/peter pfeiffer/profile_peter-pfieffer_profile_1536x1152.jpg?cq=50&mw=480&car=1:1&cpy=Center" alt=""/></div></div><div class="mdc-u-grid mdc-u-grid-gutter-sm mck-c-three-up-circle__content"><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 ThreeUpCircleMedium_mck-c-three-up-circle__profile-title__IjaF6"><a data-component="mdc-c-link" href="/our-people/peter-pfeiffer" class="mdc-c-link-heading___Zggl8_8032924"><span class="mdc-c-link__label___Pfqtd_8032924">Peter Pfeiffer</span></a></h6><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 ThreeUpCircleMedium_mck-c-three-up-circle__sub-heading__3TsVh">Senior PartnerNew Jersey</h6><div class="ThreeUpCircleMedium_mck-c-three-up-circle__divider__SxF_p ThreeUpCircleMedium_mck-c-three-up-circle__divider--center__Dv7pn"></div><div class="ThreeUpCircleMedium_mck-c-three-up-circle__description__KT1wJ">Global leader of McKinsey鈥檚 Medical Technology Practice</div></div></div></div><div class="ThreeUpCircleMedium_mck-c-three-up-circle__profile-card__tAWa1"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircleMedium_mck-c-three-up-circle__generic-item__k0R8M ThreeUpCircleMedium_mck-c-three-up-circle__generic-item--top-image__94_53 ThreeUpCircleMedium_mck-c-three-up-circle__generic-item--with-hover-effect__MlU2p GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" class="mdc-c-avatar-cb26471a-1a0f-48b8-a532-f19c0026133e mdc-c-avatar___kVSTP_8032924 mdc-c-avatar--image___levct_8032924 mdc-c-avatar--size-2"><style> .mdc-c-avatar-cb26471a-1a0f-48b8-a532-f19c0026133e { --mdc-avatar-size: 200px; } </style><img src="/~/media/mckinsey/our people/gerti pellumbi/gerti-pellumbi_profile_1536x1152.jpg?cq=50&mw=480&car=1:1&cpy=Center" alt=""/></div></div><div class="mdc-u-grid mdc-u-grid-gutter-sm mck-c-three-up-circle__content"><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 ThreeUpCircleMedium_mck-c-three-up-circle__profile-title__IjaF6"><a data-component="mdc-c-link" href="/our-people/gerti-pellumbi" class="mdc-c-link-heading___Zggl8_8032924"><span class="mdc-c-link__label___Pfqtd_8032924">Gerti Pellumbi</span></a></h6><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 ThreeUpCircleMedium_mck-c-three-up-circle__sub-heading__3TsVh">Senior PartnerWashington DC</h6><div class="ThreeUpCircleMedium_mck-c-three-up-circle__divider__SxF_p ThreeUpCircleMedium_mck-c-three-up-circle__divider--center__Dv7pn"></div><div class="ThreeUpCircleMedium_mck-c-three-up-circle__description__KT1wJ">Advises medical device, specialty pharmaceuticals, and pharmaceutical services companies across strategic, operational, organizational, and commercial topics</div></div></div></div><div class="ThreeUpCircleMedium_mck-c-three-up-circle__profile-card__tAWa1"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircleMedium_mck-c-three-up-circle__generic-item__k0R8M ThreeUpCircleMedium_mck-c-three-up-circle__generic-item--top-image__94_53 ThreeUpCircleMedium_mck-c-three-up-circle__generic-item--with-hover-effect__MlU2p GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" class="mdc-c-avatar-932bb22d-9879-4290-b4db-b3bf2d233c49 mdc-c-avatar___kVSTP_8032924 mdc-c-avatar--image___levct_8032924 mdc-c-avatar--size-2"><style> .mdc-c-avatar-932bb22d-9879-4290-b4db-b3bf2d233c49 { --mdc-avatar-size: 200px; } </style><img src="/~/media/mckinsey/our people/delphine zurkiya/delphine-nain-zurkiya_profile_1536x1152.jpg?cq=50&mw=480&car=1:1&cpy=Center" alt=""/></div></div><div class="mdc-u-grid mdc-u-grid-gutter-sm mck-c-three-up-circle__content"><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 ThreeUpCircleMedium_mck-c-three-up-circle__profile-title__IjaF6"><a data-component="mdc-c-link" href="/our-people/delphine-nain-zurkiya" class="mdc-c-link-heading___Zggl8_8032924"><span class="mdc-c-link__label___Pfqtd_8032924">Delphine Nain Zurkiya</span></a></h6><h6 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 ThreeUpCircleMedium_mck-c-three-up-circle__sub-heading__3TsVh">Senior PartnerBoston</h6><div class="ThreeUpCircleMedium_mck-c-three-up-circle__divider__SxF_p ThreeUpCircleMedium_mck-c-three-up-circle__divider--center__Dv7pn"></div><div class="ThreeUpCircleMedium_mck-c-three-up-circle__description__KT1wJ"> A leader in the North America Life Sciences and Technology Practices</div></div></div></div><div class="ThreeUpCircleMedium_mck-c-three-up-circle__profile-card__tAWa1"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircleMedium_mck-c-three-up-circle__generic-item__k0R8M ThreeUpCircleMedium_mck-c-three-up-circle__generic-item--top-image__94_53 ThreeUpCircleMedium_mck-c-three-up-circle__generic-item--with-hover-effect__MlU2p GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" 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class="ThreeUpCircleMedium_mck-c-three-up-circle__divider__SxF_p ThreeUpCircleMedium_mck-c-three-up-circle__divider--center__Dv7pn"></div><div class="ThreeUpCircleMedium_mck-c-three-up-circle__description__KT1wJ"> Advises Life Sciences companies on performance transformation, productivity, growth strategy, and commercial excellence</div></div></div></div><div class="ThreeUpCircleMedium_mck-c-three-up-circle__profile-card__tAWa1"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircleMedium_mck-c-three-up-circle__generic-item__k0R8M ThreeUpCircleMedium_mck-c-three-up-circle__generic-item--top-image__94_53 ThreeUpCircleMedium_mck-c-three-up-circle__generic-item--with-hover-effect__MlU2p GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" class="mdc-c-avatar-47001325-9457-49e2-932e-fd28d9e0e634 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ThreeUpCircleMedium_mck-c-three-up-circle__divider--center__Dv7pn"></div><div class="ThreeUpCircleMedium_mck-c-three-up-circle__description__KT1wJ">Supports innovators in biopharmaceutical and medical devices with a broad range of challenges, from shaping portfolios to transforming go-to-market models and leads our global domain for biopharma launch</div></div></div></div><div class="ThreeUpCircleMedium_mck-c-three-up-circle__profile-card__tAWa1"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start ThreeUpCircleMedium_mck-c-three-up-circle__generic-item__k0R8M ThreeUpCircleMedium_mck-c-three-up-circle__generic-item--top-image__94_53 ThreeUpCircleMedium_mck-c-three-up-circle__generic-item--with-hover-effect__MlU2p GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><div data-component="mdc-c-avatar" class="mdc-c-avatar-2969e1f8-af43-4b42-9109-530b21e34680 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