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Layout2-subHeading css-82bcc3">Demos & Tools</h6></li><li><a class="Layout2-innerNav Layout2-navLinkBackgroundHover" href="/account-explorer/">Account Explorer</a></li><li><a class="Layout2-innerNav Layout2-navLinkBackgroundHover" href="/campaign-url-builder/">Campaign URL Builder</a></li><li><a class="Layout2-innerNav Layout2-navLinkBackgroundHover" href="/dimensions-metrics-explorer/">Dimensions & Metrics Explorer</a></li><li><a class="Layout2-innerNav Layout2-navLinkBackgroundHover" href="/enhanced-ecommerce/">Enhanced Ecommerce</a></li><li><a class="Layout2-innerNav Layout2-navLinkBackgroundHover" href="/hit-builder/">Hit Builder</a></li><li><a class="Layout2-innerNav Layout2-navLinkBackgroundHover" href="/query-explorer/">Query Explorer</a></li><li><a class="Layout2-innerNav Layout2-navLinkBackgroundHover" href="/request-composer/">Request Composer</a></li><li><a class="Layout2-innerNav Layout2-navLinkBackgroundHover" href="/spreadsheet-add-on/">Spreadsheet Add-on</a></li><li><a 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.ExternalLink-hover{opacity:0.3;}.css-7dri8n .ExternalLink-hover:hover{opacity:1;}</style><div class="css-7dri8n"><a class="ExternalLink-link" href="https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk" target="_blank" rel="noreferrer" aria-label="">Tag Assistant<style data-emotion="css sxqnr4">.css-sxqnr4{-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;width:1em;height:1em;display:inline-block;fill:currentColor;-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;-webkit-transition:fill 200ms cubic-bezier(0.4, 0, 0.2, 1) 0ms;transition:fill 200ms cubic-bezier(0.4, 0, 0.2, 1) 0ms;font-size:inherit;color:rgba(0, 0, 0, 0.54);}</style><svg class="MuiSvgIcon-root MuiSvgIcon-colorAction MuiSvgIcon-fontSizeInherit ExternalLink-icon css-sxqnr4" focusable="false" aria-hidden="true" viewBox="0 0 24 24" data-testid="LaunchIcon"><path d="M19 19H5V5h7V3H5c-1.11 0-2 .9-2 2v14c0 1.1.89 2 2 2h14c1.1 0 2-.9 2-2v-7h-2zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3z"></path></svg></a></div> <!-- -->is a Chrome Extension that helps you validate the measurement code on your website and troubleshoot common problems. It's an ideal tool for debugging and testing your analytics.js implementations locally and ensuring everything is correct before deploying your code to production.</p><p class="MuiTypography-root MuiTypography-body1 css-1inwiu4">Tag Assistant works by letting you record a typical user flow. It keeps track of all the hits you send, checks them for any problems, and gives you a full report of the interactions. If it detects any issues or potential improvements, it will let you know.</p><p class="MuiTypography-root MuiTypography-body1 css-1inwiu4">To see how Tag Assistant works, check out the video below. In it Philip Walton, Developer Programs Engineer on the Google Analytics team, demonstrates how you can use Tag Assistant to catch errors and check the validity of advanced measurement implementations such as<!-- --> <div class="css-7dri8n"><a class="ExternalLink-link" href="https://developers.google.com/analytics/devguides/collection/analyticsjs/cross-domain" target="_blank" rel="noreferrer" aria-label="">cross-domain measurement<svg class="MuiSvgIcon-root MuiSvgIcon-colorAction MuiSvgIcon-fontSizeInherit ExternalLink-icon css-sxqnr4" focusable="false" aria-hidden="true" viewBox="0 0 24 24" data-testid="LaunchIcon"><path d="M19 19H5V5h7V3H5c-1.11 0-2 .9-2 2v14c0 1.1.89 2 2 2h14c1.1 0 2-.9 2-2v-7h-2zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3z"></path></svg></a></div>.</p><iframe title="Validating your Google Analytics Implementations with Google Tag Assistant" width="640" height="400" src="https://www.youtube.com/embed/O_FFUw1tSfI" frameBorder="0" allowfullscreen=""></iframe><style data-emotion="css notte4">.css-notte4{margin:0;font-family:Roboto,sans-serif;font-weight:400;font-size:0.75rem;line-height:1.66;margin-bottom:16px;}</style><p class="MuiTypography-root MuiTypography-caption MuiTypography-paragraph css-notte4">Using Tag Assistant to validate your measurement implementations.</p><style data-emotion="css b82oz5">.css-b82oz5{margin:0;font-family:Roboto,sans-serif;font-weight:400;font-size:1.75em;line-height:1.167;margin-top:0.5em;margin-bottom:0.5em;}</style><h3 class="MuiTypography-root MuiTypography-h3 css-b82oz5">Links mentioned in the video</h3><ul class="MuiTypography-root MuiTypography-body1 css-1inwiu4"><li><div class="css-7dri8n"><a class="ExternalLink-link" href="https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters" target="_blank" rel="noreferrer" aria-label="">Measurement Protocol parameter reference<svg class="MuiSvgIcon-root MuiSvgIcon-colorAction MuiSvgIcon-fontSizeInherit ExternalLink-icon css-sxqnr4" focusable="false" aria-hidden="true" viewBox="0 0 24 24" data-testid="LaunchIcon"><path d="M19 19H5V5h7V3H5c-1.11 0-2 .9-2 2v14c0 1.1.89 2 2 2h14c1.1 0 2-.9 2-2v-7h-2zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3z"></path></svg></a></div></li><li><div class="css-7dri8n"><a class="ExternalLink-link" href="https://developers.google.com/analytics/devguides/collection/analyticsjs/cross-domain" target="_blank" rel="noreferrer" aria-label="">Cross-domain Linker plugin<svg class="MuiSvgIcon-root MuiSvgIcon-colorAction MuiSvgIcon-fontSizeInherit ExternalLink-icon css-sxqnr4" focusable="false" aria-hidden="true" viewBox="0 0 24 24" data-testid="LaunchIcon"><path d="M19 19H5V5h7V3H5c-1.11 0-2 .9-2 2v14c0 1.1.89 2 2 2h14c1.1 0 2-.9 2-2v-7h-2zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3z"></path></svg></a></div></li></ul><h2 class="MuiTypography-root MuiTypography-h2 css-1m3tyda">Learn More</h2><p class="MuiTypography-root MuiTypography-body1 css-1inwiu4">To learn more about Tag Assistant and using Tag Assistant Recordings, you can read about them in the Google Analytics Help Center:</p><ul class="MuiTypography-root MuiTypography-body1 css-1inwiu4"><li><div class="css-7dri8n"><a class="ExternalLink-link" href="https://support.google.com/tagassistant/answer/2947093" target="_blank" rel="noreferrer" aria-label="">About Tag Assistant<svg class="MuiSvgIcon-root MuiSvgIcon-colorAction MuiSvgIcon-fontSizeInherit ExternalLink-icon css-sxqnr4" focusable="false" aria-hidden="true" viewBox="0 0 24 24" data-testid="LaunchIcon"><path d="M19 19H5V5h7V3H5c-1.11 0-2 .9-2 2v14c0 1.1.89 2 2 2h14c1.1 0 2-.9 2-2v-7h-2zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3z"></path></svg></a></div></li><li><div class="css-7dri8n"><a class="ExternalLink-link" href="https://support.google.com/analytics/answer/6277302" target="_blank" rel="noreferrer" aria-label="">About Tag Assistant Recordings<svg class="MuiSvgIcon-root MuiSvgIcon-colorAction MuiSvgIcon-fontSizeInherit ExternalLink-icon css-sxqnr4" focusable="false" aria-hidden="true" viewBox="0 0 24 24" data-testid="LaunchIcon"><path d="M19 19H5V5h7V3H5c-1.11 0-2 .9-2 2v14c0 1.1.89 2 2 2h14c1.1 0 2-.9 2-2v-7h-2zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3z"></path></svg></a></div></li></ul></section></div><div></div><footer class="Layout2-footer"><a href="https://policies.google.com/terms">Terms of service</a><a href="https://policies.google.com/privacy">Privacy policy</a><button class="MuiButtonBase-root MuiIconButton-root MuiIconButton-sizeMedium css-1yxmbwk" tabindex="0" type="button" aria-label="Report an issue."><svg class="MuiSvgIcon-root MuiSvgIcon-fontSizeMedium css-vubbuv" focusable="false" aria-hidden="true" viewBox="0 0 24 24" data-testid="BugReportIcon"><path d="M20 8h-2.81c-.45-.78-1.07-1.45-1.82-1.96L17 4.41 15.59 3l-2.17 2.17C12.96 5.06 12.49 5 12 5c-.49 0-.96.06-1.41.17L8.41 3 7 4.41l1.62 1.63C7.88 6.55 7.26 7.22 6.81 8H4v2h2.09c-.05.33-.09.66-.09 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