1961-1970 | Bridgestone Story | History | Corporate

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Bridgestone</a></li> <li><a href="/corporate/history/">History</a></li> <li><a href="/corporate/history/story/">Bridgestone Story</a></li> <li>1961-1970</li> </ul> <div id="main-content" class="grd-6-8 grd-no-gutter-l"> <h1 class="page-title-s">1961-1970<br><span>Radial tires and overseas expansion</span></h1> <ul class="sns-list"> <li class="twitter x"><a href="#"><img src="/etc/images/detail/icon_x-logo_darkgray.svg" alt="X" /></a></li> <li class="fb"><a href="#"><img src="/etc/images/detail/icon_fb.png" alt="Facebook" /></a></li> <li class="tumblr"><a href="#"><img src="/etc/images/detail/icon_tumblr.png" alt="tumblr" /></a></li> </ul> <div class="article"> <div class="image-right"> <img src="/corporate/history/images/img_1961_01.jpg" alt=""> <p>The company's motto written by the<br> founder (established in 1968)</p> </div> <div class="article-text figure-body" style="overflow:hidden;"> <p>In 1961, Bridgestone was listed on the stock exchange---<br> adopted a new management structure with Shojiro Ishibashi as the chairman, and Kanichiro Ishibashi as the president. As part of the management transition, the company adopted the Deming Plan, which involves overall quality control activities. In 1968, Bridgestone earned the prestigious Deming Prize for excellence in quality management.</p> <p>Additions were built onto the Tokyo plant in 1962 to house the new Technical Center, and a progressive system of research and development was established. On the product front, 1967 saw the sale of its first passenger-vehicle radial tire, the RD-10. Our first overseas plant since the end of the war was opened in Singapore in 1965, and production was also commenced in Thailand in 1969. For Bridgestone, the 60s was an era of overseas expansion that included the establishment of Bridgestone Tire Company of America in 1967 to serve as the company's U.S. sales headquarters.</p> </div> <div class="category-list"> <div class="container"> <ul class="category-content js-category-content"> <li class="category-content-column grd-2-8 grd-m-1-2" > <img src="/corporate/history/images/img_1961_02.jpg" alt="" width="100%"> <p> Bridgestone's first overseas plant since the end of the war is opened in Singapore (the plant began operation as the Bridgestone Malaysia Plant in 1965, and then changed the name to Bridgestone Singapore in 1968.) </p> </li> </ul> </div> </div> </div> <ul class="step-simple-navi"> <li><a href="/corporate/history/story/1951-1960.html"><span aria-hidden="true" class="icon icon-arrowhead-thin-l-white"></span>1951-1960</a></li><li><a href="/corporate/history/story/1971-1980.html">1971-1980<span aria-hidden="true" class="icon icon-arrowhead-thin-r-white"></span></a></li> </ul> <ul class="step-navi"> <li><a href="/corporate/history/story/01.index.html">1</a></li><li><a href="/corporate/history/story/1906-1930.html">2</a></li><li><a href="/corporate/history/story/1931-1940.html">3</a></li><li><a href="/corporate/history/story/1941-1950.html">4</a></li><li><a href="/corporate/history/story/1951-1960.html">5</a></li><li class="current"><a href="/corporate/history/story/1961-1970.html">6</a></li><li><a href="/corporate/history/story/1971-1980.html">7</a></li><li><a href="/corporate/history/story/1981-1990.html">8</a></li><li><a href="/corporate/history/story/1991-2000.html">9</a></li><li><a href="/corporate/history/story/2001-2007.html">10</a></li> </ul> <div class="bnr-history"> <a href="/corporate/history/story/"> <img src="/corporate/history/images/bnr_story.png" alt="Bridgestone Story"> </a> <a href="/corporate/history/90th_anniversary/"> <img src="/corporate/history/images/bnr_90th.png" alt="Bridgestone 90th Anniversary"> </a> </div> </div> <div id="side-content" class="grd-2-8-last grd-no-gutter-r"> <p class="h-side-content">About Bridgestone<span aria-hidden="true" class="icon icon-arrowhead-thin-large-b-white"></span></p> <div class="bg-side-content"> <ul class="location-navi"> <li><a href="/corporate/philosophy/">Philosophy</a></li> <li><a href="/corporate/strategy/">Strategy</a></li> <li><a href="/corporate/governance/">Corporate Governance</a></li> <li><a href="/corporate/profile/">Profile</a> <ul> <li><a href="/corporate/profile/executives/">Executives</a></li> </ul> </li> <li><a href="/corporate/locations/">Location</a> <ul> <li><a href="/corporate/locations/tire/americas.html">Tire Plants</a> <ul> <li><a href="/corporate/locations/tire/americas.html">The Americas</a></li> <li><a href="/corporate/locations/tire/europe.html">Europe / Middle East / Africa</a></li> <li><a href="/corporate/locations/tire/asia_oceania.html">Asia / Pacific / India / China</a></li> <li><a href="/corporate/locations/tire/japan.html">Japan</a></li> </ul> </li> <li><a href="/corporate/locations/raw_materials/americas.html">Raw Materials Plants</a> <ul> <li><a href="/corporate/locations/raw_materials/americas.html">The Americas</a></li> <li><a href="/corporate/locations/raw_materials/europe.html">Europe / Middle East / Africa</a></li> <li><a href="/corporate/locations/raw_materials/asia_oceania.html">Asia / Pacific / India / China</a></li> <li><a href="/corporate/locations/raw_materials/japan.html">Japan</a></li> </ul> </li> <li><a href="/corporate/locations/diversified/americas.html">Diversified Products Plants</a> <ul> <li><a href="/corporate/locations/diversified/americas.html">The Americas</a></li> <li><a href="/corporate/locations/diversified/europe.html">Europe / Middle East / Africa</a></li> <li><a href="/corporate/locations/diversified/asia_oceania.html">Asia / Pacific / India / China</a></li> <li><a href="/corporate/locations/diversified/japan.html">Japan</a></li> </ul> </li> <li><a href="/corporate/locations/rd/">R&D Facilities</a></li> <li><a href="/corporate/locations/hq/">Regional Head Offices</a></li> </ul> </li> <li><a href="/corporate/library/">Library</a></li> <li><a href="/corporate/history/">History</a> <ul> <li><a href="/corporate/history/story/">Bridgestone Story</a> <ul> <li><a href="/corporate/history/story/01.index.html">A Global Dream</a></li> <li><a href="/corporate/history/story/1906-1930.html">1906-1930</a></li> <li><a href="/corporate/history/story/1931-1940.html">1931-1940</a></li> <li><a href="/corporate/history/story/1941-1950.html">1941-1950</a></li> <li><a href="/corporate/history/story/1951-1960.html">1951-1960</a></li> <li><a href="/corporate/history/story/1961-1970.html">1961-1970</a></li> <li><a href="/corporate/history/story/1971-1980.html">1971-1980</a></li> <li><a href="/corporate/history/story/1981-1990.html">1981-1990</a></li> <li><a href="/corporate/history/story/1991-2000.html">1991-2000</a></li> <li><a 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1961-1970 | Bridgestone Story | History | Corporate | Bridgestone Corporation