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href='https://expologic.com/wp-content/plugins/popup-maker/assets/css/pum-site.min.css?ver=1.20.2' type='text/css' media='all' /> <style id='popup-maker-site-inline-css' type='text/css'> /* Popup Google Fonts */ @import url('//fonts.googleapis.com/css?family=Montserrat:100'); /* Popup Theme 8772: Divi Content Only - No Background Color */ .pum-theme-8772, .pum-theme-divi-content-only-no-background-color { background-color: rgba( 0, 0, 0, 0.70 ) } .pum-theme-8772 .pum-container, .pum-theme-divi-content-only-no-background-color .pum-container { padding: 0px; border-radius: 0px; border: 1px none #000000; box-shadow: 0px 0px 0px 0px rgba( 2, 2, 2, 0.00 ); background-color: rgba( 255, 255, 255, 0.00 ) } .pum-theme-8772 .pum-title, .pum-theme-divi-content-only-no-background-color .pum-title { color: #000000; text-align: left; text-shadow: 0px 0px 0px rgba( 2, 2, 2, 0.23 ); font-family: inherit; font-weight: 400; font-size: 32px; line-height: 36px } .pum-theme-8772 .pum-content, .pum-theme-divi-content-only-no-background-color .pum-content { color: #8c8c8c; font-family: inherit; font-weight: 400 } .pum-theme-8772 .pum-content + .pum-close, .pum-theme-divi-content-only-no-background-color .pum-content + .pum-close { position: absolute; height: 18px; width: 18px; left: auto; right: -14px; bottom: auto; top: 0px; padding: 0px; color: #000000; font-family: inherit; font-weight: 700; font-size: 20px; line-height: 20px; border: 1px none #ffffff; border-radius: 15px; box-shadow: 0px 0px 0px 0px rgba( 2, 2, 2, 0.00 ); text-shadow: 0px 0px 0px rgba( 0, 0, 0, 0.00 ); background-color: rgba( 255, 255, 255, 0.00 ) } /* Popup Theme 715: Content Only - For use with page builders or block editor */ .pum-theme-715, .pum-theme-content-only { background-color: rgba( 0, 0, 0, 0.70 ) } .pum-theme-715 .pum-container, .pum-theme-content-only .pum-container { padding: 0px; border-radius: 0px; border: 1px none #000000; box-shadow: 0px 0px 0px 0px rgba( 2, 2, 2, 0.00 ) } .pum-theme-715 .pum-title, .pum-theme-content-only .pum-title { color: #000000; text-align: left; text-shadow: 0px 0px 0px rgba( 2, 2, 2, 0.23 ); font-family: inherit; font-weight: 400; font-size: 32px; line-height: 36px } .pum-theme-715 .pum-content, .pum-theme-content-only .pum-content { color: #8c8c8c; font-family: inherit; font-weight: 400 } .pum-theme-715 .pum-content + .pum-close, .pum-theme-content-only .pum-content + .pum-close { position: absolute; height: 18px; width: 18px; left: auto; right: 7px; bottom: auto; top: 7px; padding: 0px; color: #000000; font-family: inherit; font-weight: 700; font-size: 20px; line-height: 20px; border: 1px none #ffffff; border-radius: 15px; box-shadow: 0px 0px 0px 0px rgba( 2, 2, 2, 0.00 ); text-shadow: 0px 0px 0px rgba( 0, 0, 0, 0.00 ); background-color: rgba( 255, 255, 255, 0.00 ) } /* Popup Theme 714: Floating Bar - Soft Blue */ .pum-theme-714, .pum-theme-floating-bar { background-color: rgba( 255, 255, 255, 0.00 ) } .pum-theme-714 .pum-container, .pum-theme-floating-bar .pum-container { padding: 8px; border-radius: 0px; border: 1px none #000000; box-shadow: 1px 1px 3px 0px rgba( 2, 2, 2, 0.23 ); background-color: rgba( 238, 246, 252, 1.00 ) } .pum-theme-714 .pum-title, .pum-theme-floating-bar .pum-title { color: #505050; text-align: left; text-shadow: 0px 0px 0px rgba( 2, 2, 2, 0.23 ); font-family: inherit; font-weight: 400; font-size: 32px; line-height: 36px } .pum-theme-714 .pum-content, .pum-theme-floating-bar .pum-content { color: #505050; font-family: inherit; font-weight: 400 } .pum-theme-714 .pum-content + .pum-close, .pum-theme-floating-bar .pum-content + .pum-close { position: absolute; height: 18px; width: 18px; left: auto; right: 5px; bottom: auto; top: 50%; padding: 0px; color: #505050; font-family: Sans-Serif; font-weight: 700; font-size: 15px; line-height: 18px; border: 1px solid #505050; border-radius: 15px; box-shadow: 0px 0px 0px 0px rgba( 2, 2, 2, 0.00 ); text-shadow: 0px 0px 0px rgba( 0, 0, 0, 0.00 ); background-color: rgba( 255, 255, 255, 0.00 ); transform: translate(0, -50%) } /* Popup Theme 713: Framed Border */ .pum-theme-713, .pum-theme-framed-border { background-color: rgba( 255, 255, 255, 0.50 ) } .pum-theme-713 .pum-container, .pum-theme-framed-border .pum-container { padding: 18px; border-radius: 0px; border: 20px outset #dd3333; box-shadow: 1px 1px 3px 0px rgba( 2, 2, 2, 0.97 ) inset; background-color: rgba( 255, 251, 239, 1.00 ) } .pum-theme-713 .pum-title, .pum-theme-framed-border .pum-title { color: #000000; text-align: left; text-shadow: 0px 0px 0px rgba( 2, 2, 2, 0.23 ); font-family: inherit; font-weight: 100; font-size: 32px; line-height: 36px } .pum-theme-713 .pum-content, .pum-theme-framed-border .pum-content { color: #2d2d2d; font-family: inherit; font-weight: 100 } .pum-theme-713 .pum-content + .pum-close, .pum-theme-framed-border .pum-content + .pum-close { position: absolute; height: 20px; width: 20px; left: auto; right: -20px; bottom: auto; top: -20px; padding: 0px; color: #ffffff; font-family: Tahoma; font-weight: 700; font-size: 16px; line-height: 18px; border: 1px none #ffffff; border-radius: 0px; box-shadow: 0px 0px 0px 0px rgba( 2, 2, 2, 0.23 ); text-shadow: 0px 0px 0px rgba( 0, 0, 0, 0.23 ); background-color: rgba( 0, 0, 0, 0.55 ) } /* Popup Theme 712: Cutting Edge */ .pum-theme-712, .pum-theme-cutting-edge { background-color: rgba( 0, 0, 0, 0.50 ) } .pum-theme-712 .pum-container, .pum-theme-cutting-edge .pum-container { padding: 18px; border-radius: 0px; border: 1px none #000000; box-shadow: 0px 10px 25px 0px rgba( 2, 2, 2, 0.50 ); background-color: rgba( 30, 115, 190, 1.00 ) } .pum-theme-712 .pum-title, .pum-theme-cutting-edge .pum-title { color: #ffffff; text-align: left; text-shadow: 0px 0px 0px rgba( 2, 2, 2, 0.23 ); font-family: Sans-Serif; font-weight: 100; font-size: 26px; line-height: 28px } .pum-theme-712 .pum-content, .pum-theme-cutting-edge .pum-content { color: #ffffff; font-family: inherit; font-weight: 100 } .pum-theme-712 .pum-content + .pum-close, .pum-theme-cutting-edge .pum-content + .pum-close { position: absolute; height: 24px; width: 24px; left: auto; right: 0px; bottom: auto; top: 0px; padding: 0px; color: #1e73be; font-family: Times New Roman; font-weight: 100; font-size: 32px; line-height: 24px; border: 1px none #ffffff; border-radius: 0px; box-shadow: -1px 1px 1px 0px rgba( 2, 2, 2, 0.10 ); text-shadow: -1px 1px 1px rgba( 0, 0, 0, 0.10 ); background-color: rgba( 238, 238, 34, 1.00 ) } /* Popup Theme 711: Hello Box */ .pum-theme-711, .pum-theme-hello-box { background-color: rgba( 0, 0, 0, 0.75 ) } .pum-theme-711 .pum-container, .pum-theme-hello-box .pum-container { padding: 30px; border-radius: 80px; border: 14px solid #81d742; box-shadow: 0px 0px 0px 0px rgba( 2, 2, 2, 0.00 ); background-color: rgba( 255, 255, 255, 1.00 ) } .pum-theme-711 .pum-title, .pum-theme-hello-box .pum-title { color: #2d2d2d; text-align: left; text-shadow: 0px 0px 0px rgba( 2, 2, 2, 0.23 ); font-family: Montserrat; font-weight: 100; font-size: 32px; line-height: 36px } .pum-theme-711 .pum-content, .pum-theme-hello-box .pum-content { color: #2d2d2d; font-family: inherit; font-weight: 100 } .pum-theme-711 .pum-content + .pum-close, .pum-theme-hello-box .pum-content + .pum-close { position: absolute; height: auto; width: auto; left: auto; right: -30px; bottom: auto; top: -30px; padding: 0px; color: #2d2d2d; font-family: Times New Roman; font-weight: 100; font-size: 32px; line-height: 28px; border: 1px none #ffffff; border-radius: 28px; box-shadow: 0px 0px 0px 0px rgba( 2, 2, 2, 0.23 ); text-shadow: 0px 0px 0px rgba( 0, 0, 0, 0.23 ); background-color: rgba( 255, 255, 255, 1.00 ) } /* Popup Theme 710: Enterprise Blue */ .pum-theme-710, .pum-theme-enterprise-blue { background-color: rgba( 0, 0, 0, 0.70 ) } .pum-theme-710 .pum-container, .pum-theme-enterprise-blue .pum-container { padding: 28px; border-radius: 5px; border: 1px none #000000; box-shadow: 0px 10px 25px 4px rgba( 2, 2, 2, 0.50 ); background-color: rgba( 255, 255, 255, 1.00 ) } .pum-theme-710 .pum-title, .pum-theme-enterprise-blue .pum-title { color: #315b7c; text-align: left; text-shadow: 0px 0px 0px rgba( 2, 2, 2, 0.23 ); font-family: inherit; font-weight: 100; font-size: 34px; line-height: 36px } .pum-theme-710 .pum-content, .pum-theme-enterprise-blue .pum-content { color: #2d2d2d; font-family: inherit; font-weight: 100 } .pum-theme-710 .pum-content + .pum-close, .pum-theme-enterprise-blue .pum-content + .pum-close { position: absolute; height: 28px; width: 28px; left: auto; right: 8px; bottom: auto; top: 8px; padding: 4px; color: #ffffff; font-family: Times New Roman; font-weight: 100; font-size: 20px; line-height: 20px; border: 1px none #ffffff; border-radius: 42px; box-shadow: 0px 0px 0px 0px rgba( 2, 2, 2, 0.23 ); text-shadow: 0px 0px 0px rgba( 0, 0, 0, 0.23 ); background-color: rgba( 49, 91, 124, 1.00 ) } /* Popup Theme 709: Light Box */ .pum-theme-709, .pum-theme-lightbox { background-color: rgba( 0, 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gm-dropdown-with-scrollbar" id="gm-675aea97a6318" data-version="2.6.3"> <div class="gm-wrapper"><div class="gm-inner"> <div class="gm-inner-bg"></div> <div class="gm-container"><div class="gm-logo"><a href="https://expologic.com/" ><img decoding="async" src="https://expologic.com/wp-content/uploads/2022/05/Expo-Logic-Momentive-Logo-Color-by-MS.svg" class="gm-logo__img gm-logo__img-default" alt="" /><img decoding="async" src="https://expologic.com/wp-content/uploads/2022/05/Expo-Logic-Momentive-Logo-Color-by-MS.svg" class="gm-logo__img gm-logo__img-mobile" alt="" /></a></div><div class="gm-menu-btn gm-burger hamburger"><div class="hamburger-box"><div class="hamburger-inner"></div></div></div><div class="gm-main-menu-wrapper"><nav id="gm-main-menu"><ul id="menu-main-menu" class="gm-navbar-nav"><li id="menu-item-725" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children gm-menu-item gm-menu-item--lvl-0 gm-dropdown mega-gm-dropdown"><a href="https://expologic.com/products/" class="gm-anchor gm-dropdown-toggle"><span class="gm-menu-item__txt-wrapper"><span class="gm-menu-item__txt">Products</span></span><span class="gm-caret" aria-label="dropdown"><i class="fa fa-fw fa-angle-down"></i></span></a> <div class="gm-dropdown-menu-wrapper"><ul class="gm-dropdown-menu gm-dropdown-menu--lvl-1" > <li><div class="gm-mega-menu-wrapper"><div class="gm-grid-container"><div class="gm-grid-row"><div class="gm-mega-menu__item mobile-grid-100 grid-100"><div class="et_pb_section et_pb_section_1 et_section_regular" > <div class="et_pb_row et_pb_row_1"> <div class="et_pb_column et_pb_column_1_4 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_3 nav-title et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Products</p></div> </div><div class="et_pb_module et_pb_text et_pb_text_4 nav-list first-nav-list et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><ul> <a href="/products/online-event-registration/"><li>Online Registration <span>Easily create a personalized online registration experience</span></li></a> <a href="/products/event-check-in/"><li>Onsite Event Check-In <span>Take the attendee check-in experience from minutes to seconds</span></li></a> </ul></div> </div> </div><div class="et_pb_column et_pb_column_1_4 et_pb_column_4 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_5 nav-list second-nav-list et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><ul> <a href="/products/attendee-tracking-software/"><li>Attendee Tracking <span>Manage and control session access and award CEUs</span></li></a> <a href="/products/expo-management/lead-retrieval/"><li>Lead Retrieval <span>Maximize exhibitor ROI with innovative lead retrieval solutions</span></li></a> </ul></div> </div> </div><div class="et_pb_column et_pb_column_1_2 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_code et_pb_code_1 horiz-blog-code-container"> <div class="et_pb_code_inner"><div class="horiz-blog-container"> <p class="horiz-text">What's New? <div class="horiz-blog"> <a href="https://expologic.com/resources/whitepapers/best-email-marketing-campaigns/" class="entry-featured-image-url"><div class="horiz-blog-img-container"> <img decoding="async" class="horiz-blog-img" loading="lazy" src="https://expologic.com/wp-content/uploads/2024/10/EL-WEB2410-13-BEST-EM-MKTG-CAMPAIGNS-WHP-NP-Card.png" alt="blog post styles and ad components"><br> </div> <div class="horiz-blog-text"> <p class="post-meta">Blog <p class="entry-title">The 13 Best Email Marketing Campaigns for Your Event <p class="post-content">Build a strong marketing strategy to exceed your event goals. </div> </a> </div> </div></div> </div> </div> </div> </div></div></div></div></div></li></ul></div> </li> <li id="menu-item-125" class="first-level first-level-2 menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children gm-menu-item gm-menu-item--lvl-0 gm-dropdown mega-gm-dropdown"><a href="https://expologic.com/who-we-help/" class="gm-anchor gm-dropdown-toggle"><span class="gm-menu-item__txt-wrapper"><span class="gm-menu-item__txt">Who We Help</span></span><span class="gm-caret" aria-label="dropdown"><i class="fa fa-fw fa-angle-down"></i></span></a> <div class="gm-dropdown-menu-wrapper"><ul class="gm-dropdown-menu gm-dropdown-menu--lvl-1" > <li><div class="gm-mega-menu-wrapper"><div class="gm-grid-container"><div class="gm-grid-row"><div class="gm-mega-menu__item mobile-grid-100 grid-100"><div class="et_pb_section et_pb_section_3 et_section_regular" > <div class="et_pb_row et_pb_row_3 et_pb_equal_columns"> <div class="et_pb_column et_pb_column_1_4 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_9 nav-title et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Who We Help</p></div> </div><div class="et_pb_module et_pb_text et_pb_text_10 nav-list third-nav-list et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><ul> <a href="https://expologic.com/who-we-help/association-solutions/"><li>Associations <span>Create event experiences that drive member value</span></li></a> <a href="https://expologic.com/who-we-help/corporation-solutions/"><li>Corporations <span>Give your attendees and staff an optimal event experience</span></li></a> </ul></div> </div> </div><div class="et_pb_column et_pb_column_1_4 et_pb_column_10 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_11 nav-list fourth-nav-list et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><ul> <a href="https://expologic.com/who-we-help/trade-show-solutions/"><li>Trade Shows <span>Keep your exhibitors focused on building relationships</span></li></a> </ul></div> </div> </div><div class="et_pb_column et_pb_column_1_2 et_pb_column_11 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_code et_pb_code_3 horiz-blog-code-container"> <div class="et_pb_code_inner"><div class="horiz-blog-container"><p class="horiz-text">What's New? <div class="horiz-blog"> <a href="https://expologic.com/resources/whitepapers/submitting-event-registration-software-rfp/" class="entry-featured-image-url"><div class="horiz-blog-img-container"> <img decoding="async" class="horiz-blog-img" loading="lazy" src="https://expologic.com/wp-content/uploads/2024/08/EL-WEB2407-RFP-Event-Registration-Software-WHP-NP-Card-215x140-1.png" alt="read about submitting your event registration RFP"><br> </div> <div class="horiz-blog-text"> <p class="post-meta">Whitepaper <p class="entry-title">Ultimate Guide for Submitting Your Event Registration Software RFP. </div> </a> </div> </div></div> </div> </div> </div> </div></div></div></div></div></li></ul></div> </li> <li id="menu-item-726" class="menu-item menu-item-type-custom menu-item-object-custom gm-menu-item gm-menu-item--lvl-0"><a href="https://expologic.com/why-expo-logic/" class="gm-anchor"><span class="gm-menu-item__txt-wrapper"><span class="gm-menu-item__txt">Why Expo Logic</span></span></a></li> <li id="menu-item-1578" class="menu-item menu-item-type-custom menu-item-object-custom gm-menu-item gm-menu-item--lvl-0"><a href="https://expologic.com/solutions/" class="gm-anchor"><span class="gm-menu-item__txt-wrapper"><span class="gm-menu-item__txt">Solutions</span></span></a></li> <li id="menu-item-130" class="first-level first-level-3 menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children gm-menu-item gm-menu-item--lvl-0 gm-dropdown mega-gm-dropdown"><a href="https://expologic.com/resources/" class="gm-anchor gm-dropdown-toggle"><span class="gm-menu-item__txt-wrapper"><span class="gm-menu-item__txt">Event Resources</span></span><span class="gm-caret" aria-label="dropdown"><i class="fa fa-fw fa-angle-down"></i></span></a> <div class="gm-dropdown-menu-wrapper"><ul class="gm-dropdown-menu gm-dropdown-menu--lvl-1" > <li><div class="gm-mega-menu-wrapper"><div class="gm-grid-container"><div class="gm-grid-row"><div class="gm-mega-menu__item mobile-grid-100 grid-100"><div class="et_pb_section et_pb_section_5 et_section_regular" > <div class="et_pb_row et_pb_row_5"> <div class="et_pb_column et_pb_column_1_4 et_pb_column_15 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_17 nav-blurb-link et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><a href="https://expologic.com/resources/">All resources <img decoding="async" src="https://expologic.com/wp-content/uploads/2021/12/chevron-right-1.svg" style="padding-left: 5px;" /></a></p></div> </div><div class="et_pb_module et_pb_text et_pb_text_18 nav-title et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Event Resources</p></div> </div><div class="et_pb_module et_pb_text et_pb_text_19 nav-list nav-list-5 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><ul> <a href="https://expologic.com/blog/"><li>Blog <span>Stay on top of trending insights shaping the events industry</span></li></a> <a href="https://expologic.com/resources/webinars/"><li>Webinars <span>Access Thought Leadership and product webinars - live and on-demand </span></li></a> </ul></div> </div><div class="et_pb_module et_pb_text et_pb_text_20 nav-blurb-link et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><a href="https://expologic.com/resources/">All resources <img decoding="async" src="https://expologic.com/wp-content/uploads/2021/12/chevron-right-1.svg" style="padding-left: 5px;" /></a></p></div> </div> </div><div class="et_pb_column et_pb_column_1_4 et_pb_column_16 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_21 nav-list nav-list-6 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><ul> <a href="https://expologic.com/resources/whitepapers/"><li>Whitepapers <span>Access guides that help you chart your path to success</span></li></a> <a href="https://expologic.com/resources/case-study/"><li>Case Studies <span>Learn how other organizations are simplifying event logistics with Expo Logic</span></li></a> </ul></div> </div> </div><div class="et_pb_column et_pb_column_1_2 et_pb_column_17 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_code et_pb_code_5 horiz-blog-code-container"> <div class="et_pb_code_inner"><div class="horiz-blog-container"><p class="horiz-text">What's New? <div class="horiz-blog"> <a href="https://expologic.com/resources/whitepapers/ultimate-guide-to-event-marketing/" class="entry-featured-image-url"><div class="horiz-blog-img-container"> <img decoding="async" class="horiz-blog-img" loading="lazy" src="https://expologic.com/wp-content/uploads/2024/10/EL-WEB2410-Ultimate-Guide-Event-Card.png" alt="Gain comprehensive insights of how to approach event marketing"><br> </div> <div class="horiz-blog-text"> <p class="post-meta">Whitepaper <p class="entry-title">The Ultimate Guide to Event Marketing </div> </a> </div> </div></div> </div> </div> </div> </div></div></div></div></div></li></ul></div> </li> <li id="menu-item-727" class="menu-item menu-item-type-custom menu-item-object-custom gm-menu-item gm-menu-item--lvl-0"><a href="https://expologic.com/contact/" class="gm-anchor"><span class="gm-menu-item__txt-wrapper"><span class="gm-menu-item__txt">Contact Us</span></span></a></li> <li id="menu-item-728" class="menu-item menu-item-type-custom menu-item-object-custom gm-menu-item gm-menu-item--lvl-0"><a href="https://expologic.com/client-support/" class="gm-anchor"><span class="gm-menu-item__txt-wrapper"><span class="gm-menu-item__txt">Client 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Find out how onsite badge printing technology can benefit your next event. </div> </a> </div> </div></div> </div> </div> </div> </div></li> </ul></div> </li> <li id="menu-item-mobile-2226" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children gm-menu-item gm-menu-item--lvl-0 gm-dropdown"><a href="https://expologic.com/who-we-help/" class="gm-anchor gm-dropdown-toggle"><span class="gm-menu-item__txt-wrapper"><span class="gm-menu-item__txt">Who We Help</span></span><span class="gm-caret" aria-label="dropdown"><i class="fa fa-fw fa-angle-down"></i></span></a> <div class="gm-dropdown-menu-wrapper"><div class="gm-dropdown-menu-title"></div><ul class="gm-dropdown-menu gm-dropdown-menu--lvl-1" > <li id="menu-item-mobile-2244" class="menu-item menu-item-type-post_type menu-item-object-gm_menu_block gm-menu-item gm-menu-item--lvl-1"><div class="et_pb_section et_pb_section_9 et_section_regular" > <div class="et_pb_row et_pb_row_9"> <div class="et_pb_column 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0ms;border-radius:10px;z-index:0!important;"> <div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"> </div>  <div class="et_pb_module et_pb_text et_pb_text_2b et_clickable et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <h1 style="margin-bottom:0; color: #ffffff!important;font-family: 'Montserrat', Open Sans, sans-serif !important;margin-top:0px;font-weight:bold!important;" class="newblogh1">How To Manage Your Event Leads and Increase ROI</h1> </div> <a style="color:#ffffff;font-weight:400;"> </a> </div> <a style="color:#ffffff;font-weight:400;">  </a> </div> <a style="color:#ffffff;font-weight:400;">  <div class="et_pb_column et_pb_column_2_5 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough et-last-child et_pb_column_empty"> </div>  </a> </div> <div class="et_pb_row et_pb_row_2 et_pb_row_1-4_1-2_1-4" style="background-color: #ffffff;padding-right: 0px!important;padding-bottom: 0px!important;padding-left: 30px!important;border-bottom:0;max-height:107px;border-top-left-radius:10px;border-top-right-radius:10px;"> <div class="et_pb_column et_pb_column_1_4 et_pb_column_4 et_pb_css_mix_blend_mode_passthrough blogtab"> <div class="et_pb_module et_pb_blurb et_pb_blurb_1 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light" style="box-shadow:none!important;">  <div class="et_pb_blurb_content author"> <div class="et_pb_main_blurb_image" style="width:50px;"> <a href="https://expologic.com/blog/author/expologic-team/"><span class="et_pb_image_wrap author-img"><img alt='' src='https://expologic.com/wp-content/uploads/2021/11/profile_icon01.png' srcset='https://expologic.com/wp-content/uploads/2021/11/profile_icon01.png 2x' class='avatar avatar-96wp-user-avatar wp-user-avatar-96 photo' height='96' width='96' decoding='async'/></span></a> </div> <div class="et_pb_blurb_container" style=""> <h4 class="et_pb_module_header" style="margin-bottom: 0px!important;margin-top: 0px!important; padding-bottom: 0; line-height: 1em; padding-top: 2px;"> <a href="https://expologic.com/blog/author/expologic-team/"><span style="font-size:14px;">Expologic Team</span></a> </h4> <div class="et_pb_blurb_description"> <p style="font-size:14px !important; margin-top:0 !important;padding-top:0 !important;">January 7, 2022</p> </div> </div> </div>   </div>  </div>  <div class="et_pb_column et_pb_column_1_2 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <h5 style="text-transform:uppercase; color:#00B0B9; font-weight:500 !important; font-size:12px!important;margin-top:0px;"><ul class="tag-list" style="margin-bottom: 0px;margin-top:0px;"></ul></h5> </div> </div>  </div>  <div class="et_pb_column et_pb_column_1_4 no-hover-effect" style="margin-bottom:0px;min-height:10px;box-shadow:none;"> <ul class="social-icons hover-effect"> <li class="et-social-icon et-social-linkedin socialzoom"> <a target="_blank" href="http://www.linkedin.com/shareArticle?mini=true&url=https://expologic.com/blog/how-to-manage-your-event-leads-and-increase-roi/" class="icon"> <span>LinkedIn</span> </a> </li> <li class="et-social-icon et-social-facebook socialzoom"> <a target="_blank" href="http://www.facebook.com/sharer.php?u=https://expologic.com/blog/how-to-manage-your-event-leads-and-increase-roi/" class="icon"> <span>Facebook</span> </a> </li><li class="et-social-icon et-social-twitter socialzoom"> <a target="_blank" href="https://twitter.com/share?url=https://expologic.com/blog/how-to-manage-your-event-leads-and-increase-roi/" class="icon"> <span>Twitter</span> </a> </li><li class="et-social-icon et-social-mail socialzoom"> <a target="_blank" href="mailto:?body=Check out this blog https://expologic.com/blog/how-to-manage-your-event-leads-and-increase-roi/" class="icon"> <span>Email</span> </a> </li></ul> </div>  </div> </div> <div class="container no-top-padding"> <div id="content-area" class="clearfix"> <div id="left-area"> <div class="et_pb_section et_pb_section_2b et_pb_with_background et_section_regular" style="border-bottom-right-radius:10px!important;border-bottom-left-radius:10px!important;"> <div class="et_pb_row et_pb_row_3 adjust-single-post-content"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_7 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_3b et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p><span style="font-weight: 400;">Leads are the nucleus of any event. Event lead management involves a substantial financial investment. However, the true commitment to these events doesn’t involve just money. It’s in the people who attend. </span></p> <h2><b>Managing Event Leads</b></h2> <p><span style="font-weight: 400;">For best results, </span><a href="https://expologic.com/products/expo-management/lead-retrieval/"><span style="font-weight: 400;">event lead management</span></a><span style="font-weight: 400;"> works alongside hiring a professional to plan and host your in-person functions. This typically involves determining if a conference, discussion panel, educational course, or trade show would most represent your event. If none of these suits you, perhaps you might want to instead coordinate an entertainment act, art show, or musical performance.</span></p> <p><a href="https://expologic.com/"><span style="font-weight: 400;">In-person events</span></a><span style="font-weight: 400;"> will often connect to online technology, providing a link to </span><a href="https://pathable.com/"><span style="font-weight: 400;">virtual</span></a><span style="font-weight: 400;"> participants. In the process, you can incorporate a variety of lead-gathering tools. Keep in mind the primary goal of increasing ROI when you use these features.</span></p> <h2><b>Tools to Gather Leads</b></h2> <p><span style="font-weight: 400;">Tools used to gather leads often link to mobile apps and handheld devices. This might also involve collecting data through barcode scanning, online portal syncing, and customized surveys. Tools you might use for this purpose include the following:</span></p> <h4><span style="font-weight: 400;"><strong>Quick Data Collection</strong></span></h4> <p><span style="font-weight: 400;">You can have your meeting participants scan QR codes or standard UPC codes with their smartphones. Otherwise, they might push a button when they see it on their device screen. Both methods work, depending on whether they attend in person or not.</span></p> <h4><span style="font-weight: 400;"><strong>Real-Time Registration</strong> </span></h4> <p><span style="font-weight: 400;">Your guests can </span><a href="https://expologic.com/products/event-check-in/"><span style="font-weight: 400;">register onsite</span></a><span style="font-weight: 400;"> or online on any device. Their applications remain stored online in your event account. This makes setting up an automated calendar or email reminders to your registered participants easier. As a bonus, this can involve quick data collection tools.</span></p> <h4><span style="font-weight: 400;"><strong>CTAs</strong></span></h4> <p><span style="font-weight: 400;">You can add call-to-action links to your event email collection lists. These can even integrate into live streaming events. Whether in person or online, people can sign up using their handheld devices.</span></p> <h4><span style="font-weight: 400;"><strong>Online Lead Access</strong></span></h4> <p><span style="font-weight: 400;">Sometimes, lead gathering tools help you collect the leads you need to make a profit. Technology enhances the communication required to build relationships with your potential buyers. This most likely would include information your potential customers provide using quick data collection tools. You also can automatically save your online leads.</span></p> <h4><span style="font-weight: 400;"><strong>Survey Customization</strong></span></h4> <p><span style="font-weight: 400;">You don’t have to use random surveys with questions that aren’t relevant to your campaign. Customizations will help you gather data that applies to your lead-gathering campaign. Make it apply directly to your live event, or use it to introduce upcoming offerings.</span></p> <h4><strong>Note Space</strong></h4> <p><span style="font-weight: 400;">Your stored online leads from your events also could provide you </span><a href="https://www.govconwire.com/articles/the-top-15-tips-to-get-the-most-out-of-online-events/"><span style="font-weight: 400;">room to add notes</span></a><span style="font-weight: 400;">. This works well when you have a lengthy conversation with a current or future customer. Keeping records of whom you talk to, can personalize future communication with them.</span></p> <h4><strong>Real-Time Tracking</strong></h4> <p><span style="font-weight: 400;">See your </span><a href="https://expologic.com/products/attendee-tracking-software/"><span style="font-weight: 400;">event results</span></a><span style="font-weight: 400;"> as soon as they post. This works excellent for counting participants who have signed up for offers. It also works well for picking contest winners if you decide to have prize drawings.</span></p> <h4><strong>Immediate Follow-Up</strong></h4> <p><span style="font-weight: 400;">Technology moves so fast that it’s possible to follow up with your event participants instantly. This includes online and in-person attendees who sign up for offers and information. This will enable you to keep in touch with them long after your event . You can also use this data to invite them to ones in the future.</span></p> <h2><b>How to Use Lead Gathering Tools</b></h2> <p><span style="font-weight: 400;">You can use various lead gathering tools to improve ROI or return on investment. This typically applies to measuring how many leads you gather and how many of those leads convert to sales. However, it can just apply to the lead gathering or the sales conversion rates in separate instances.</span></p> <p><span style="font-weight: 400;">Either way, </span><a href="https://expologic.com/"><span style="font-weight: 400;">event planning that increases ROI</span></a><span style="font-weight: 400;"> usually starts with deciding what type of event you will host. You can make it fun or educational, for instance. This might involve offering quizzes, surveys, games, or other interactive tools for incentives or prizes.</span></p> <p><span style="font-weight: 400;">These audience engagement tools will also involve data gathering, which you can make anonymous if you want. However, you also can gather personal information with your participants’ consent.</span></p> <p><span style="font-weight: 400;">Get as creative as possible while you attempt to attract your target audience. Giving your targets motivation to participate in event interaction makes staying in touch with them easier. In turn, this increases your chance they will buy from you. In the process, you also need to consider why you engage your audience.</span></p> <p><span style="font-weight: 400;">You can use all the data you collected at your events – whether online, virtual, or hybrid – to extract important lead information. Knowing how to use this data is the next step after gathering it with the right tools.</span></p> <h2><b>Usage of Leads Collected From Event</b></h2> <p><span style="font-weight: 400;">You already have some idea of lead gathering tools that you use to engage directly with your audience. Now, you can measure the success rates of your online </span><a href="https://www.eventtechsoftware.com/marketing-automation"><span style="font-weight: 400;">marketing campaigns</span></a><span style="font-weight: 400;"> using data collection tools. This works for all events, including where people are present both in-person and online.</span></p> <h2><b>Measuring Event ROI Data</b></h2> <p><span style="font-weight: 400;">After collecting event ROI data, it can tell you quite a bit about your current and future customers. For instance, you learn what blog post or landing page titles they’d be most likely to visit. This will show you how much clickthrough success you have for those pages.</span></p> <p><span style="font-weight: 400;">After measuring how many clicks you have to a certain page, you can decide where to place your sign-up forms. You could perhaps use your event ROI data to determine what position on mobile versus desktop computers attracts your customers to a registration form. Then, place those sign-up links in the most profitable places on your landing or blog pages.</span></p> <h2><b>Applying Event ROI Data</b></h2> <p><span style="font-weight: 400;">You will soon see what methods you use to attract leads at events actually increase ROI. It might take some trial and error, but experience also teaches you.</span></p> <p><span style="font-weight: 400;">Data can be your best friend when planning your next important function. Ask a quality </span><a href="https://expologic.com/contact/"><span style="font-weight: 400;">event management</span></a><span style="font-weight: 400;"> professional for more information.</span></p> </div> </div>  </div>  </div> </div> </div>  </div>  </div> <div class="et_pb_section et_pb_section_3 et_pb_with_background et_section_regular" style="background: #f8f8f8;"> <div class="et_pb_row et_pb_row_4b et_had_animation" style="background: #fff;padding-right: 10px;padding-left: 30px;padding-bottom: 0px;border-radius:10px!important"> <div class="et_pb_column et_pb_column_2_3 et_pb_column_8 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <h3 style="font-size: 28px!important;margin-top:8px;padding-left:20px;padding-bottom:20px;margin-bottom:0px!important;">Stay on top of the latest and greatest. 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