Does Your Brand Need A Fresh Start?

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data-src="https://www.viabrand.com.au/wp-content/uploads/2023/10/web-banner-Branding-for-launch-3.png"></div> <div class="layoutwidth overflow-banner-tablet" style="background-image:url(https://www.viabrand.com.au/wp-content/uploads/2023/10/web-banner-Branding-for-launch-3.png)"> <div class="layoutwidth overflow-banner" style="background-image:url(https://www.viabrand.com.au/wp-content/uploads/2023/10/web-banner-Branding-for-launch-3.png)"> <div class="layoutwidth-inner"> <div class="inner"> <div class="subtitle animated" data-animate="fadeInDown" data-animate-delay="200">Reignite your brand</div> <h1 class="title animated" data-animate="fadeInDown" data-animate-delay="200">Does your brand need a fresh start?</h1> <div class="content animated " data-animate="fadeInDown" data-animate-delay="400"><p>All brands must evolve to reflect changing customer needs, increased competition and market developments. How do you decide how to evolve your brand? A brand audit helps you decide how best to reignite your brand.</p></div> <div class="actions"> <a href="#budget" class="button bg-hover bg--outline" data-animate="" role="button">Calculate a budget</a> </div> </div> </div> </div></div> </div> </div> </div> <div data-rocket-location-hash="1472979eb24934f269bd783ec27286a4" data-module="content" class="module module-content style-two layout-default title-left content-left buttons-left bg-dark-navy" id="rediscover-your-brand-with-a-brand-audit"> <div data-rocket-location-hash="d65472e2409108a254a85ca709c2d356" class="layoutwidth"> <div class="icon-list-content"> <div class="main-content"> <div class="title-block"> <h2 class="title">Rediscover your brand with a brand audit</h2> </div> <div class="content"> <p>Conducting a brand audit objectively shows you what your customers think of your brand, how you stack up against your competitors and your brands weaknesses and strengths.</p> <p>When you’re working tactically everyday with your brand it’s easy to lose sight of brand performance.</p> <p>Your brand audit may indicate you need a brand refresh which involves updating your branding elements to stay relevant and top of mind. Some businesses decide they need a total change of direction with a new identity, brand story and even business name.</p> <p> </p> </div> </div> <div class="icon-list-wrapper"> <h3>3 reasons you need a brand audit:</h3> <div class="icon-list"> <div class="item"> <div class="image"> <img src="https://www.viabrand.com.au/wp-content/uploads/2022/09/3.-Customer-needs-have-changed-icon.png" alt=""/> </div> <div class="title"><span>Your customer's needs have changed</span></div> </div> <div class="item"> <div class="image"> <img src="https://www.viabrand.com.au/wp-content/uploads/2022/09/3.-Your-product-offering-has-changed-icon.png" alt=""/> </div> <div class="title"><span>Your product offering has changed</span></div> </div> <div class="item"> <div class="image"> <img src="https://www.viabrand.com.au/wp-content/uploads/2022/09/3.-Competition-has-increased-icon.png" alt=""/> </div> <div class="title"><span>Competition has increased</span></div> </div> </div> </div> </div> <div class="actions"> <a href="https://www.viabrand.com.au/contact/" class="button bg-hover bg-pink" data-animate="" role="button">Submit your brief</a> </div> </div> </div> <div data-rocket-location-hash="bab12670598800481431098280eb45e6" data-module="banner" class="module module-banner style-compact layout-default bg-dark-navy" id="banner-3"> <div data-rocket-location-hash="5114035154e8083a93892abf7bb0a74f" class="slider"> <div class="banner layout-background banner-center"> <div class="module-bg lazy-image" data-src="https://www.viabrand.com.au/wp-content/uploads/2022/10/Contact-2_1440x500.jpg"></div> <div data-rocket-location-hash="b489c2efe4fbae7e155c3873bcbf1ac1" class="layoutwidth"> <div class="layoutwidth-inner"> <div class="inner"> <div class="subtitle animated" data-animate="fadeInDown" data-animate-delay="200">The Viabrand® process to launching a new brand</div> </div> </div> </div> </div> </div> </div> <div data-rocket-location-hash="4916b5ae3db93ad1fe9145c95d201f8d" data-module="side-image" class="module module-side-image style-image layout-right-image bg-light-grey consistent-content-width" id="brand-strategy"> <div data-rocket-location-hash="733560251bda7e82b136ae0d8e51a457" class="layoutwidth"> <div class="layoutwidth-wrapper"> <div class="layoutwidth-wrapper-inner"> <div class="title-block"> <h2 class="title">Brand Strategy</h2> </div> <div class="content"> <p>We create a brand strategy encompassing branding, marketing and communications plans to support your launch.</p> </div> <div class="actions"> <a href="https://www.viabrand.com.au/what-we-do/are-you-launching-something-new/brand-strategy/" class="button bg-hover bg-pink" data-animate="" role="button">Brand Strategy</a> </div> </div> <div class="image-wrapper"> <div> <img src="https://www.viabrand.com.au/wp-content/uploads/2022/10/2.-Brand-strategy-diagram-07-e1666312385387.png" alt=""> </div> </div> </div> </div> </div> <div data-rocket-location-hash="6bc26e907cc35d9d1578de26d45e5916" data-module="side-image" class="module module-side-image style-image layout-left-image bg-white consistent-content-width" id="brand-identity"> <div data-rocket-location-hash="076db075b524e29c726b5fd2ff393fcc" class="layoutwidth"> <div class="layoutwidth-wrapper"> <div class="layoutwidth-wrapper-inner"> <div class="title-block"> <h2 class="title">Brand Identity</h2> </div> <div class="content"> <p>Using research insights we develop branding assets that communicate your brand position, product offering and target customer.</p> </div> <div class="actions"> <a href="https://www.viabrand.com.au/what-we-do/are-you-launching-something-new/brand-strategy/" class="button bg-hover bg-pink" data-animate="" role="button">Brand Identity</a> </div> </div> <div class="image-wrapper"> <div> <img src="https://www.viabrand.com.au/wp-content/uploads/2022/09/2.-Create-your-brand-identity-diagram.png" alt=""> </div> </div> </div> </div> </div> <div data-rocket-location-hash="45f4ced14b2e46b7884fb3eb3fac61b1" data-module="side-image" class="module module-side-image style-image layout-right-image bg-light-grey consistent-content-width" id="brand-refresh"> <div data-rocket-location-hash="7235130483075d343ccb4d8e71f18ea8" class="layoutwidth"> <div class="layoutwidth-wrapper"> <div class="layoutwidth-wrapper-inner"> <div class="title-block"> <h2 class="title">Brand Refresh</h2> </div> <div class="content"> <p>Using research insights we develop a brand refresh strategy that encompasses branding, marketing and communications planning.</p> </div> <div class="actions"> <a href="https://www.viabrand.com.au/what-we-do/does-you-brand-need-a-fresh-start/brand-refresh/" class="button bg-hover bg-primary" data-animate="" role="button">Brand Refresh</a> </div> </div> <div class="image-wrapper"> <div> <img src="https://www.viabrand.com.au/wp-content/uploads/2022/09/Frame-1.png" alt=""> </div> </div> </div> </div> </div> <div data-rocket-location-hash="4a0b8ed158bd05328cfb171b82dd58cd" data-module="side-image" class="module module-side-image style-image layout-left-image bg-white consistent-content-width" id="rebranding"> <div data-rocket-location-hash="e97bedc6c8255e3c0bebb7b3d2a45652" class="layoutwidth"> <div class="layoutwidth-wrapper"> <div class="layoutwidth-wrapper-inner"> <div class="title-block"> <h2 class="title">Rebranding</h2> </div> <div class="content"> <p>Based on research insights we create new branding elements and marketing assets to help you reposition your business.</p> </div> <div class="actions"> <a href="https://www.viabrand.com.au/what-we-do/does-you-brand-need-a-fresh-start/rebranding/" class="button bg-hover bg-pink" data-animate="" role="button">Rebranding</a> </div> </div> <div class="image-wrapper"> <div> <img src="https://www.viabrand.com.au/wp-content/uploads/2022/09/Frame-2.png" alt=""> </div> </div> </div> </div> </div> <div data-rocket-location-hash="f4d6e645a47fd6dae333e1868359fca8" data-module="side-image" class="module module-side-image style-image layout-right-image bg-light-grey consistent-content-width" id="brand-guidelines"> <div data-rocket-location-hash="cc8353fc06d7cff4e86386cc7ccd3a3d" class="layoutwidth"> <div class="layoutwidth-wrapper"> <div class="layoutwidth-wrapper-inner"> <div class="title-block"> <h2 class="title">Brand Guidelines</h2> </div> <div class="content"> <p>Ensure consistent use of your brand assets across internal and external stakeholders with clear brand guidelines and frameworks.</p> </div> <div class="actions"> <a href="https://www.viabrand.com.au/what-we-do/does-you-brand-need-a-fresh-start/brand-guidelines/" class="button bg-hover bg-pink" data-animate="" role="button">Brand Guidelines</a> </div> </div> <div class="image-wrapper"> <div> <img src="https://www.viabrand.com.au/wp-content/uploads/2022/09/Frame-3.png" alt=""> </div> </div> </div> </div> </div> <div data-rocket-location-hash="383e9ef70992183bbfdb0bea26f33554" data-module="testimonials" class="module module-testimonials style-grid layout-default title-left content-left buttons-left testimonial-left" id="testimonials-9"> <div data-rocket-location-hash="ac8ed807021b93b84b2bd8ebf49f3f71" class="layoutwidth"> <div class="right-wrapper"> <div class="testimonials"> <div class="testimonial-slider"> <div class="testimonial"> </div> </div> </div> </div> </div> </div> <div data-rocket-location-hash="7a5a2b96b72a061564f7c2fa39803969" data-module="banner" class="module module-banner layout-default bg-dark-navy" id="banner-10"> <div data-rocket-location-hash="84c8052cdba1d147dd25aa169a6be087" class="slider"> <div class="banner layout-image-right overflow-content bg-pink"> <div data-rocket-location-hash="bfce8e1eb9df6783244ef58aae275a0e" class="layoutwidth"> <div class="layoutwidth-inner"> <div class="inner"> <div class="subtitle animated" data-animate="fadeInDown" data-animate-delay="200">eBook</div> <h1 class="title animated" data-animate="fadeInDown" data-animate-delay="200">Agency Branding Secrets</h1> <div class="content animated " data-animate="fadeInDown" data-animate-delay="400"><p>Download the Branding Secrets eBook by Viabrand® for insights into how to grow your brand. <strong>Your guide to branding principles.</strong></p></div> <div class="actions"> <a href="https://www.viabrand.com.au/ebooks/agency-secrets-of-branding/" class="button bg-hover bg-dark-navy" data-animate="" role="button">Download now</a> </div> </div> <div class="image"> <div> <img src="https://www.viabrand.com.au/wp-content/uploads/2022/10/eBook-7-Agency-Secrets-of-Branding-mockup-1-1000x468-1.jpg" alt=""> </div> </div> </div> </div> </div> </div> </div> <div data-rocket-location-hash="b69033bed13fc9b8f97217982f4e9cf6" data-module="project_archive" class="module module-project_archive bg-dark-navy" id="success-stories"> <div class="layoutwidth"> <div class="title-block thin"> <h3 class="title">Success Stories</h3> </div> </div> <div data-rocket-location-hash="28cf78577773b2dac42e7088f85e1629" class="project-list"> <div class="project-item "> <div class="module-bg featured-video"> <div class="featured-video-wrapper"> <div> <div class="iframe-responsive-container" style="max-width: 680px;""> <div class="iframe-container"> <iframe src="https://player.vimeo.com/video/1012238462?badge=0&autopause=1&autoplay=1&loop=1&muted=1&player_id=0&app_id=0&background=1" width="680" height="500" frameborder="0" allow="autoplay; fullscreen; picture-in-picture"></iframe> </div> </div> <script src="" defer></script> </div> </div> <div class="module-bg lazy-image" data-src="https://www.viabrand.com.au/wp-content/uploads/2024/09/Artboard-8.jpg"></div> </div> <a href="https://www.viabrand.com.au/projects/everride/" class="item-wrapper"> <div class="item"> <h3>Century EverRide</h3> <div class="content"> Revving Up - A Powersports Brand Built for Every Ride </div> <div class="actions"> <span class="link">Read More</span> </div> </div> </a> </div> <div class="project-item small"> <div class="module-bg lazy-image" data-src="https://www.viabrand.com.au/wp-content/uploads/2024/09/Vertical-catalogue-mockup-05-CFI-v3.jpg"></div> <a href="https://www.viabrand.com.au/projects/cfi/" class="item-wrapper"> <div class="item"> <h3>Composites Fibreglass International</h3> <div class="content"> The Evolution of Composites Fibreglass International (CFI) </div> <div class="actions"> <span class="link">Read More</span> </div> </div> </a> </div> <div class="project-item small"> <div class="module-bg lazy-image" data-src="https://www.viabrand.com.au/wp-content/uploads/2024/08/Artboard-8.jpg"></div> <a href="https://www.viabrand.com.au/projects/workcom/" class="item-wrapper"> <div class="item"> <h3>Workcom</h3> <div class="content"> Better Health, Together: Workcom’s Brand Evolution </div> <div class="actions"> <span class="link">Read More</span> </div> 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small"> <div class="module-bg lazy-image" data-src="https://www.viabrand.com.au/wp-content/uploads/2024/04/ABM-project-Artboard-2.jpg"></div> <a href="https://www.viabrand.com.au/projects/airbag-man/" class="item-wrapper"> <div class="item"> <h3>Airbag Man</h3> <div class="content"> Driving Success for Airbag Man's Digital Transformation Journey </div> <div class="actions"> <span class="link">Read More</span> </div> </div> </a> </div> <div class="project-item "> <div class="module-bg lazy-image" data-src="https://www.viabrand.com.au/wp-content/uploads/2023/01/Project-4-1-scaled.jpg"></div> <a href="https://www.viabrand.com.au/projects/aletek/" class="item-wrapper"> <div class="item"> <h3>Aletek</h3> <div class="content"> Crafting a robust digital brand for an Australian leader in the natural resources sector </div> <div class="actions"> <span class="link">Read More</span> </div> </div> </a> </div> <div class="project-item "> <div class="module-bg featured-video"> <div class="featured-video-wrapper"> <div> <div class="iframe-responsive-container" style="max-width: 680px;""> <div class="iframe-container"> <iframe src="https://player.vimeo.com/video/827101929?badge=0&autopause=1&autoplay=1&loop=1&muted=1&player_id=0&app_id=0&background=1" width="680" height="500" frameborder="0" allow="autoplay; fullscreen; picture-in-picture"></iframe> </div> </div> <script src="" defer></script> </div> </div> <div class="module-bg lazy-image" data-src="https://www.viabrand.com.au/wp-content/uploads/2023/05/Untitled-1-scaled.jpg"></div> </div> <a href="https://www.viabrand.com.au/projects/less-cropped/" class="item-wrapper"> <div class="item"> <h3>Less Cropped</h3> <div class="content"> Empowering Confidence: A Journey with an Active Lifestyle Fashion Brand </div> <div class="actions"> <span class="link">Read More</span> </div> </div> </a> </div> <div class="project-item small"> <div class="module-bg lazy-image" data-src="https://www.viabrand.com.au/wp-content/uploads/2023/06/Shafston-Project-Cover-Image.png"></div> <a href="https://www.viabrand.com.au/projects/shafston/" class="item-wrapper"> <div class="item"> <h3>Shafston International School</h3> <div class="content"> Unlocking Global Education Excellence </div> <div class="actions"> <span class="link">Read More</span> </div> </div> </a> </div> <div class="project-item small"> <div class="module-bg lazy-image" data-src="https://www.viabrand.com.au/wp-content/uploads/2023/01/Artboard-3-scaled-e1682658742499.jpg"></div> <a href="https://www.viabrand.com.au/projects/accuvest/" class="item-wrapper"> <div class="item"> <h3>AccuVest</h3> <div class="content"> Sailing towards success with a bold and memorable brand </div> <div class="actions"> <span class="link">Read More</span> </div> </div> </a> </div> </div> <div class="layoutwidth"> <div class="title-block thin"> <a href="https://www.viabrand.com.au/work/" class="projects-link">See all projects ></a> </div> </div> </div> <div data-rocket-location-hash="ed4cf33ad5e341a83fc5485ef6705a18" data-module="form" class="module module-form layout-default title-center content-left buttons-center" id="budget" data-form-id="4"> <div class="layoutwidth"> <div class="left-wrapper"> <div class="title-block"> <h2 class="title">Budget Calculator</h2> </div> <div class='gf_browser_unknown gform_wrapper gravity-theme gform-theme--no-framework gppt-has-page-transitions_wrapper gform-theme__no-reset--el_wrapper' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_4' > <div class='gform_heading'> <p class='gform_required_legend'>"<span class="gfield_required gfield_required_asterisk">*</span>" indicates required fields</p> </div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_4' id='gform_4' action='/what-we-do/does-you-brand-need-a-fresh-start/' data-formid='4' novalidate class="row component component-form-4 gppt-has-page-transitions gform-theme__no-reset--el " data-component="form" data-form-id="4" novalidate="novalidate"><input id="gw_page_progression" name="gw_page_progression" value="1" type="hidden" /><div class='gf_invisible ginput_recaptchav3' data-sitekey='6LeNEJcjAAAAAJgg4yQwOO-fjsr4aNr71ST34rA6' data-tabindex='1000'><input id="input_b1d5f7a0c3a2154bb174a190015425ba" class="gfield_recaptcha_response" type="hidden" name="input_b1d5f7a0c3a2154bb174a190015425ba" value=""/></div> <div id='gf_progressbar_wrapper_4' class='gf_progressbar_wrapper' data-start-at-zero=''> <p class="gf_progressbar_title">Step <span class='gf_step_current_page'>1</span> of <span class='gf_step_page_count'>3</span> </p> <div class='gf_progressbar gf_progressbar_blue' aria-hidden='true'> <div class='gf_progressbar_percentage percentbar_blue percentbar_33' style='width:33%;'><span>33%</span></div> </div></div> <div class='gform-body gform_body'><div id='gform_page_4_1' class='gform_page ' data-js='page-field-id-1' > <div class='gform_page_fields'><div id='gform_fields row_4' class='gform_fields row row top_label form_sublabel_below description_below validation_below'><div id="field_4_1" class="gfield col gfield--type-textarea col-1-1 gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible" data-field-class="col col-1-1" data-js-reload="field_4_1" ><label class='gfield_label gform-field-label' for='input_4_1'>Project Details<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_textarea'><textarea name='input_1' id='input_4_1' class='textarea large' tabindex='1001' placeholder='Please write your project brief. Be as detailed as possible... *' aria-required="true" aria-invalid="false" rows='10' cols='50'></textarea></div></div><div id="field_4_7" class="gfield col gfield--type-text col-1-1 gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible" data-field-class="col col-1-1" data-js-reload="field_4_7" ><label class='gfield_label gform-field-label' for='input_4_7'>Business Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_7' id='input_4_7' type='text' value='' class='medium' tabindex='1002' placeholder='Business Name *' aria-required="true" aria-invalid="false" /> </div></div><div id="field_4_3" class="gfield col gfield--type-select col-1-1 select-field gppt-auto-progress-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible" data-field-class="col col-1-1" data-js-reload="field_4_3" ><label class='gfield_label gform-field-label' for='input_4_3'>Describe Yourself<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_select select-wrap'><select name='input_3' id='input_4_3' class='large gfield_select' tabindex='1003' aria-required="true" aria-invalid="false" ><option value='' selected='selected' class='gf_placeholder'>How would you describe yourself? *</option><option value='I am a Company Director' >I am a Company Director</option><option value='I am a Sales Professional' >I am a Sales Professional</option><option value='I am a Marketing Professional' >I am a Marketing Professional</option><option value='Other' >Other</option></select></div></div></div> </div> <div class='gform_page_footer top_label'> <input type='button' id='gform_next_button_4_12' class='gform_next_button gform-theme-button button' value='Next' tabindex='1004' onclick='jQuery("#gform_target_page_number_4").val("2"); jQuery("#gform_4").trigger("submit",[true]); ' onkeypress='if( event.keyCode == 13 ){ jQuery("#gform_target_page_number_4").val("2"); jQuery("#gform_4").trigger("submit",[true]); } ' /> </div> </div> <div id='gform_page_4_2' class='gform_page' data-js='page-field-id-12' style='display:none;'> <div class='gform_page_fields'> <div id='gform_fields row_4_2' class='gform_fields row row top_label form_sublabel_below description_below validation_below'><fieldset id="field_4_14" class="gfield col gfield--type-checkbox gfield--type-choice col-1-1 checkbox-field field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-field-class="col col-1-1" data-js-reload="field_4_14" ><legend class='gfield_label gform-field-label gfield_label_before_complex' >The Support I require is in...</legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox' id='input_4_14'><div class='gchoice gchoice_4_14_1'> <input class='gfield-choice-input' name='input_14.1' type='checkbox' value='Strategy' id='choice_4_14_1' tabindex='1005' /> <label for='choice_4_14_1' id='label_4_14_1' class='gform-field-label gform-field-label--type-inline'>Strategy</label> </div><div class='gchoice gchoice_4_14_2'> <input class='gfield-choice-input' name='input_14.2' type='checkbox' value='Design' id='choice_4_14_2' tabindex='1006' /> <label for='choice_4_14_2' id='label_4_14_2' class='gform-field-label gform-field-label--type-inline'>Design</label> </div><div class='gchoice gchoice_4_14_3'> <input class='gfield-choice-input' name='input_14.3' type='checkbox' value='Development' id='choice_4_14_3' tabindex='1007' /> <label for='choice_4_14_3' id='label_4_14_3' class='gform-field-label gform-field-label--type-inline'>Development</label> </div><div 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gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible" data-field-class="col col-1-1" data-js-reload="field_4_4" ><label class='gfield_label gform-field-label' for='input_4_4'>Timeframe<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_select select-wrap'><select name='input_4' id='input_4_4' class='large gfield_select' tabindex='1010' aria-required="true" aria-invalid="false" ><option value='' selected='selected' class='gf_placeholder'>My Timeframe is... *</option><option value='As soon as possible' >As soon as possible</option><option value='1 month' >1 month</option><option value='3 months' >3 months</option><option value='6 months' >6 months</option><option value='Ongoing' >Ongoing</option></select></div></div><div id="field_4_15" class="gfield col gfield--type-select col-1-1 select-field gppt-auto-progress-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible" data-field-class="col col-1-1" data-js-reload="field_4_15" ><label class='gfield_label gform-field-label' for='input_4_15'>Team Size<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_select select-wrap'><select name='input_15' id='input_4_15' class='large gfield_select' tabindex='1011' aria-required="true" aria-invalid="false" ><option value='' selected='selected' class='gf_placeholder'>My Team size is... *</option><option value='1 - 5' >1 - 5</option><option value='5 - 15' >5 - 15</option><option value='15 - 50' >15 - 50</option><option value='50+' >50+</option></select></div></div><div id="field_4_6" class="gfield col gfield--type-select col-1-1 select-field gppt-auto-progress-field gfield_contains_required field_sublabel_below 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