A blog for social media communicators at MIT

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property="rdfs:label skos:prefLabel" datatype="">Jenny Li Fowler</a></a></span> <span class="date">August 19, 2024</span> </p> <p>During the 2023-24 academic year, MIT often found itself in national and even international news. There was constant media coverage of on-campus protests and unrest, putting a spotlight on just one aspect of what was happening on campus and overshadowing all the other amazing discoveries, research, innovation, and...</p> <a href="/blog/mit-bereal" class="read">Read the Post</a> </div> </span> </div> <div> <span><div class="categories clearfix"><a href="/blog/category/social-media" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">social media</a> </div></span> </div> </div> <div class="views-row views-row-2 views-row-even post-item"> <h2> <span><a href="/blog/dealing-trolling-update-2023">Dealing with Trolling: Update for 2023</a></span> </h2> <div> <span><div class="post-item-wrapper clearfix"> <p class="by clearfix"> <span class="author">By <a href="blog-by-author.html"><a href="/author/jenny-li-fowler" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Jenny Li Fowler</a></a></span> <span class="date">October 19, 2023</span> </p> <p>The more time you spend on the internet, the greater the chance you will either witness or become a victim of trolling. Trolling is defined as antagonizing others online by deliberately posting inflammatory, irrelevant, or offensive comments or other disruptive content. Internet trolls aim to provoke an emotional...</p> <a href="/blog/dealing-trolling-update-2023" class="read">Read the Post</a> </div> </span> </div> <div> <span><div class="categories clearfix"> <a href="/blog/tag/trolling" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">trolling</a><a href="/blog/tag/social-media" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">social media</a></div></span> </div> </div> <div class="views-row views-row-3 views-row-odd post-item"> <h2> <span><a href="/blog/my-summer-mit%E2%80%99s-tumblr">My Summer with MIT’s Tumblr</a></span> </h2> <div> <span><div class="post-item-wrapper clearfix"> <p class="by clearfix"> <span class="date">September 25, 2023</span> </p> <p>By Emma Briggs, Social Media Intern Ten or 15 years ago, Tumblr was a creative social platform known for fostering innovative energy with billions of website views per month. In the last decade, the blogging platform has lost many of its users to Instagram, X (formerly Twitter), and most recently, TikTok. The younger...</p> <a href="/blog/my-summer-mit%E2%80%99s-tumblr" class="read">Read the Post</a> </div> </span> </div> <div> <span><div class="categories clearfix"><a href="/blog/category/social-media" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">social media</a> <a href="/blog/tag/tumblr" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">tumblr</a></div></span> </div> </div> <div class="views-row views-row-4 views-row-even post-item"> <h2> <span><a href="/blog/mit-tiktok">MIT on TikTok</a></span> </h2> <div> <span><div class="post-item-wrapper clearfix"> <p class="by clearfix"> <span class="author">By <a href="blog-by-author.html"><a href="/author/jenny-li-fowler" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Jenny Li Fowler</a></a></span> <span class="date">September 6, 2022</span> </p> <p>Why we decided to get on TikTok One of MIT’s primary goals for social media is to feature our community and share our rich culture. We want prospective students who are deciding between MIT and peer universities to know that you absolutely can pursue other interests here outside of math, science, and engineering. And...</p> <a href="/blog/mit-tiktok" class="read">Read the Post</a> </div> </span> </div> <div> <span><div class="categories clearfix"> <a href="/blog/tag/social-media" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">social media</a></div></span> </div> </div> <div class="views-row views-row-5 views-row-odd post-item"> <h2> <span><a href="/blog/heres-what-you-need-know-about-facebook-page-likes-and-follows">Here's what you need to know about Facebook page likes and follows</a></span> </h2> <div> <span><div class="post-item-wrapper clearfix"> <p class="by clearfix"> <span class="author">By <a href="blog-by-author.html"><a href="/author/jenny-li-fowler" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Jenny Li Fowler</a></a></span> <span class="date">June 8, 2022</span> </p> <p>Why does Facebook offer both page like and page follow options, and what’s the difference, anyway? I admit that trying to figure out the difference between the two baffled me for years, mainly because I wasn’t sure which metric to track. In this blog post I’ll break down the differences between the two and explain why...</p> <a href="/blog/heres-what-you-need-know-about-facebook-page-likes-and-follows" class="read">Read the Post</a> </div> </span> </div> <div> <span><div class="categories clearfix"><a href="/blog/category/social-media" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">social media</a> </div></span> </div> </div> <div class="views-row views-row-6 views-row-even post-item"> <h2> <span><a href="/blog/mit-central-social-media-strategy-2021">MIT Central Social Media Strategy for 2021 </a></span> </h2> <div> <span><div class="post-item-wrapper clearfix"> <p class="by clearfix"> <span class="author">By <a href="blog-by-author.html"><a href="/author/jenny-li-fowler" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Jenny Li Fowler</a></a></span> <span class="date">April 26, 2021</span> </p> <p>This year, we will continue to leverage our flagship social media channels to reaffirm our global reputation and support Institute-level messaging priorities. In addition, we will continue to feature MIT’s rich, creative culture and the amazing students, faculty, and staff who make MIT the special place it is. Here is...</p> <a href="/blog/mit-central-social-media-strategy-2021" class="read">Read the Post</a> </div> </span> </div> <div> <span><div class="categories clearfix"><a href="/blog/category/social-media" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">social media</a> </div></span> </div> </div> <div class="views-row views-row-7 views-row-odd post-item"> <h2> <span><a href="/blog/what-we-discovered-about-organic-listening">What We Discovered About Organic Listening</a></span> </h2> <div> <span><div class="post-item-wrapper clearfix"> <p class="by clearfix"> <span class="author">By <a href="blog-by-author.html"><a href="/author/jenny-li-fowler" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Jenny Li Fowler</a></a></span> <span class="date">March 4, 2021</span> </p> <p>Listening and monitoring have always been an important part of social media management. In 2020, these practices became crucial, not only in our handling of social media, but also in gaining an understanding of audience sentiment in general during some critical times. One practice we were able to refine is what I call...</p> <a href="/blog/what-we-discovered-about-organic-listening" class="read">Read the Post</a> </div> </span> </div> <div> <span><div class="categories clearfix"> </div></span> </div> </div> <div class="views-row views-row-8 views-row-even post-item"> <h2> <span><a href="/blog/what-2020-taught-us">What 2020 Taught Us</a></span> </h2> <div> <span><div class="post-item-wrapper clearfix"> <p class="by clearfix"> <span class="author">By <a href="blog-by-author.html"><a href="/author/jenny-li-fowler" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Jenny Li Fowler</a></a></span> <span class="date">January 4, 2021</span> </p> <p>2020 had us rethinking our social media strategy and tactics and responding to a changing climate all year long. Until last year, we primarily used our flagship social media channels to reaffirm our global reputation and support Institute-level messaging priorities. We also aimed to show more of MIT’s rich, creative...</p> <a href="/blog/what-2020-taught-us" class="read">Read the Post</a> </div> </span> </div> <div> <span><div class="categories clearfix"><a href="/blog/category/uncategorized" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Uncategorized</a> <a href="/blog/tag/social-media" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">social media</a></div></span> </div> </div> <div class="views-row views-row-9 views-row-odd post-item"> <h2> <span><a href="/blog/dealing-trolling">Dealing with Trolling</a></span> </h2> <div> <span><div class="post-item-wrapper clearfix"> <p class="by clearfix"> <span class="author">By <a href="blog-by-author.html"><a href="/author/jenny-li-fowler" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Jenny Li Fowler</a></a></span> <span class="date">October 8, 2019</span> </p> <p>This past year (2018-19), a few members of the MIT community experienced some fairly serious trolling on social media. The online harassment was not directed at any DLC in particular, and did not take place on a DLC-owned social media channel. Rather, they were instances where a staff member or student experienced...</p> <a href="/blog/dealing-trolling" class="read">Read the Post</a> </div> </span> </div> <div> <span><div class="categories clearfix"><a href="/blog/category/social-media" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">social media</a> <a href="/blog/tag/trolling" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">trolling</a><a href="/blog/tag/trolls" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">trolls</a></div></span> </div> </div> <div class="views-row views-row-10 views-row-even views-row-last post-item"> <h2> <span><a href="/blog/mit-social-media-hub">MIT Social Media Hub </a></span> </h2> <div> <span><div class="post-item-wrapper clearfix"> <p class="by clearfix"> <span class="author">By <a href="blog-by-author.html"><a href="/author/jenny-li-fowler" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Jenny Li Fowler</a></a></span> <span class="date">January 14, 2019</span> </p> <p>In January 2019 we unveiled the MIT Social Media Hub, which is a refresh of MIT Connect. We renamed the site for better searchability — Looking for MIT social media? You got it! We also wanted it to be more reflective of what you’ll find on the site: MIT social media content, channels, and best practices. 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