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class="clear"></div> </div> </div> </div> <div id="container"> <div class="leftlay"> <div class="articleinfo"> <h1>《2024年抖音家居行业趋势报告》发布，线上渠道对家居消费影响力日增</h1> <div class="author c999"> <i class="iconfont icon-shijian"></i> <i class="time">2024-09-02</i> <i class="iconfont icon-chakan1"></i> <i class="attention">525</i> <a class="blue" href="https://vip.cn10.cn/fabu/jianyi/" target="_blank"><i class="iconfont icon-fankui c999"></i> <i>举报反馈</i></a> <a class="blue" href="https://www.cn10.cn/relief/" target="_blank"><i class="iconfont icon-banquan c999"></i> <i>版权声明</i></a> <div class="name"><i class="iconfont icon-feiji"></i> <i class="c999">由 <em>聚焦能手</em> 上传提供</i></div> </div> <div class="description">抖音电商联合发布《2024年抖音家居行业趋势报告》，里边提及，用户线上浏览家居信息对其后购买决策的影响力进一步提升，线上线下融合成为大势所趋。数据显示，2023年，抖音电商平台增速迅猛，全年家居企业账号直播间数量一年内增长超2倍，动销商品数量增长115%，动销店铺数量增长94%。</div> <div class="content"> <p style="text-align:center;"><img src="https://www.jcpp.com/upload/images/20240902/10101250277_640x355.jpg" alt="" /></p> <p>2024年4月9日，抖音电商、抖音家装联合巨量算数，发布《2024年抖音家居行业趋势报告》，揭示了家居市场与营销新趋势。其中提到，线上渠道对家居消费影响力日增。</p> <p>《报告》披露，用户线上浏览家居信息对其后购买决策的影响力进一步提升，线上线下融合成为大势所趋。抖音紧跟这一趋势，开启直播带货销售模式，并逐步打通人-货-场三条链路，并取得了不错的成绩——2023年，抖音电商平台增速迅猛，全年家居企业账号直播间数量一年内增长超2倍，动销商品数量增长115%，动销店铺数量增长94%。</p> <p>此外，通过直播间、短视频获取用户线索，已成为家居企业获客的重要途径之一。相关数据显示，2022至2023年，家居企业号通过短视频收集线索数量增长697%，直播间收集线索数量增长56%。其中，家居建材类、家装类、家电类企业号通过直播收集用户线索增速更快，相比2022年，2023年家居建材类企业号通过直播获取的线索量增长超过150%。</p> </div> <div class="praisebox2"> <div class="zan" onclick="sendPraise(this)" block="news" itid="5719"><i class="iconfont icon-zan"></i><i class="ajaxpraise" block="news" itid="5719">0</i></div> </div> <div class="biaoqian"> <span>标签：</span> <a class="blue" target="_blank" href="/search/?q=家居建材">家居建材</a> <div class="articlesharebox"> <i class="c999">分享至</i> <a href="javascript:void(0);" class="bds_weixin" data-cmd="weixin" title="分享到微信" onclick="shareclick(this);"><i class="iconfont icon-weixin"></i></a> <a href="javascript:void(0);" class="bds_qzone" data-cmd="qzone" 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