Tupac Shakur: Wake Me When I鈥檓 Free | Case Study

<!DOCTYPE html> <html lang="en"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width,initial-scale=1.0"> <meta name="robots" content="max-image-preview:standard"> <link rel="alternate" type="application/rss+xml" href="https://jackmorton.com/feed/">  <script type="text/javascript" src="https://cdn.cookielaw.org/consent/a4e97e59-92ee-4940-979c-cec07e1b6403/OtAutoBlock.js" defer></script> <script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="a4e97e59-92ee-4940-979c-cec07e1b6403" async></script> <script type="text/javascript"> function OptanonWrapper() { } </script>  <link rel="preload" as="image" href="https://jackmorton.com/wp-content/uploads/2022/10/TPC_TSX_Zone3_YoungBlackMale_27_HR-1.jpg" /> <title>Tupac Shakur: Wake Me When I鈥檓 Free | Case Study | Jack Morton </title>  <script type = "text/javascript"> // // Get screen dimensions, device pixel ration and set in a cookie. // var screen_width = Math.max( screen.width, screen.height ); var devicePixelRatio = window.devicePixelRatio ? window.devicePixelRatio : 1; document.cookie = 'resolution=' + screen_width + ',' + devicePixelRatio + '; SameSite=Strict; path=/'; </script>   <script type = "text/javascript"> // // Anonymous self calling Javascript function to avoid polluting the global namespace. // (function () { // // Get the resolution cookie. // var resolution = null; var cookies = document.cookie.split( ';' ); for ( var k in cookies ) { var cookie = cookies[k].trim(); if ( cookie.indexOf( 'resolution' ) === 0 ) { resolution = cookie; } } // // Adds the resolution information to image src attributes. // function handle_images () { var imgs = document.querySelectorAll( 'img' ); for ( var k = 0; k < imgs.length; k++ ) { var img = imgs[k]; if ( img.complete || img.getAttribute( 'data-adaptive-images' ) ) { continue; } var src = img.getAttribute( 'src' ); var new_src = src.indexOf( '?' ) >=0 ? src + '&' + resolution : src + '?' + resolution; img.removeAttribute( 'src' ); img.setAttribute( 'src', new_src ); img.setAttribute( 'data-adaptive-images', true ); } } // // Start running periodically, as images are available in the DOM. // var handler = window.setInterval( handle_images, 10 ); document.addEventListener( 'DOMContentLoaded', function ( event ) { window.clearInterval( handler ); handle_images(); }); })(); </script>  <style> #wpadminbar #wp-admin-bar-p404_free_top_button .ab-icon:before { content: "\f103"; color:red; top: 2px; } </style> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <meta name="description" content="How do you create an experience that encapsulates the legacy of someone as prolific as the acclaimed artist and activist, Tupac Shakur? One of the most influential and best-selling music artists worldwide, Shakur is a man whose rich legacy continues to live on 25 years after his death. To honor the quarter anniversary, the Shakur Estate set out to create an experience that would demonstrate to the public that Shakur was a product of his social, cultural, and political environments. And through his art and world view, he became a symbol for his generation in the fight for humanity." /> <link rel="canonical" href="https://jackmorton.com/work/wake-me-when-im-free/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Tupac Shakur: Wake Me When I鈥檓 Free | Case Study | Jack Morton" /> <meta property="og:description" content="How do you create an experience that encapsulates the legacy of someone as prolific as the acclaimed artist and activist, Tupac Shakur? One of the most influential and best-selling music artists worldwide, Shakur is a man whose rich legacy continues to live on 25 years after his death. To honor the quarter anniversary, the Shakur Estate set out to create an experience that would demonstrate to the public that Shakur was a product of his social, cultural, and political environments. And through his art and world view, he became a symbol for his generation in the fight for humanity." /> <meta property="og:url" content="https://jackmorton.com/work/wake-me-when-im-free/" /> <meta property="og:site_name" content="Jack Morton | Global Brand Experience Agency" /> <meta property="article:publisher" content="https://www.facebook.com/jackmortonworldwide" /> <meta property="article:modified_time" content="2023-03-27T14:58:02+00:00" /> <meta property="og:image" content="https://jackmorton.com/wp-content/uploads/2022/10/TPC_TSX_Zone3_YoungBlackMale_27_HR-1.jpg" /> <meta property="og:image:width" content="1598" /> <meta property="og:image:height" content="901" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@jackmorton" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Craig Smith" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://jackmorton.com/work/wake-me-when-im-free/","url":"https://jackmorton.com/work/wake-me-when-im-free/","name":"Tupac Shakur: Wake Me When I鈥檓 Free | Case Study | Jack Morton","isPartOf":{"@id":"https://jackmorton.com/#website"},"primaryImageOfPage":{"@id":"https://jackmorton.com/work/wake-me-when-im-free/#primaryimage"},"image":{"@id":"https://jackmorton.com/work/wake-me-when-im-free/#primaryimage"},"thumbnailUrl":"https://jackmorton.com/wp-content/uploads/2022/10/TPC_TSX_Zone3_YoungBlackMale_27_HR-1.jpg","datePublished":"2022-10-04T20:49:47+00:00","dateModified":"2023-03-27T14:58:02+00:00","description":"How do you create an experience that encapsulates the legacy of someone as prolific as the acclaimed artist and activist, Tupac Shakur? One of the most influential and best-selling music artists worldwide, Shakur is a man whose rich legacy continues to live on 25 years after his death. To honor the quarter anniversary, the Shakur Estate set out to create an experience that would demonstrate to the public that Shakur was a product of his social, cultural, and political environments. And through his art and world view, he became a symbol for his generation in the fight for humanity.","breadcrumb":{"@id":"https://jackmorton.com/work/wake-me-when-im-free/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://jackmorton.com/work/wake-me-when-im-free/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://jackmorton.com/work/wake-me-when-im-free/#primaryimage","url":"https://jackmorton.com/wp-content/uploads/2022/10/TPC_TSX_Zone3_YoungBlackMale_27_HR-1.jpg","contentUrl":"https://jackmorton.com/wp-content/uploads/2022/10/TPC_TSX_Zone3_YoungBlackMale_27_HR-1.jpg","width":1598,"height":901,"caption":"Tupac Shakur: Wake Me When I鈥檓 Free"},{"@type":"BreadcrumbList","@id":"https://jackmorton.com/work/wake-me-when-im-free/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://jackmorton.com/"},{"@type":"ListItem","position":2,"name":"Wake Me When I鈥檓 Free"}]},{"@type":"WebSite","@id":"https://jackmorton.com/#website","url":"https://jackmorton.com/","name":"Jack Morton | Global Brand Experience Agency","description":"Be extraordinary","publisher":{"@id":"https://jackmorton.com/#organization"},"alternateName":"Jack Morton Worldwide","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://jackmorton.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://jackmorton.com/#organization","name":"Jack Morton Worldwide","alternateName":"Jack Morton","url":"https://jackmorton.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://jackmorton.com/#/schema/logo/image/","url":"https://i0.wp.com/jackmorton.com/wp-content/uploads/2020/09/JM-ExperienceMark-Orange-1-e1601401840537.png?fit=808%2C654&ssl=1","contentUrl":"https://i0.wp.com/jackmorton.com/wp-content/uploads/2020/09/JM-ExperienceMark-Orange-1-e1601401840537.png?fit=808%2C654&ssl=1","width":808,"height":654,"caption":"Jack Morton Worldwide"},"image":{"@id":"https://jackmorton.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/jackmortonworldwide","https://x.com/jackmorton","https://www.linkedin.com/company/jack-morton-worldwide/","https://www.youtube.com/jackmorton","https://www.instagram.com/jackmorton/"]}]}</script>  <link rel='dns-prefetch' href='//cdnjs.cloudflare.com' /> <link rel='dns-prefetch' href='//js.hs-scripts.com' /> <style id='co-authors-plus-coauthors-style-inline-css' type='text/css'> .wp-block-co-authors-plus-coauthors.is-layout-flow [class*=wp-block-co-authors-plus]{display:inline} </style> <style id='co-authors-plus-avatar-style-inline-css' type='text/css'> .wp-block-co-authors-plus-avatar :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-avatar :where(img){vertical-align:middle}.wp-block-co-authors-plus-avatar:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-avatar.aligncenter{display:table;margin-inline:auto} </style> <style id='co-authors-plus-image-style-inline-css' type='text/css'> .wp-block-co-authors-plus-image{margin-bottom:0}.wp-block-co-authors-plus-image :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-image :where(img){vertical-align:middle}.wp-block-co-authors-plus-image:is(.alignfull,.alignwide) :where(img){width:100%}.wp-block-co-authors-plus-image:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-image.aligncenter{display:table;margin-inline:auto} </style> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='select2_style-css' href='https://cdnjs.cloudflare.com/ajax/libs/select2/4.0.10/css/select2.min.css?ver=6.6.2' type='text/css' media='all' /> <style type='text/css' data-wpacu-inline-css-file='1'> /*!/wp-content/plugins/a3-lazy-load/assets/css/jquery.lazyloadxt.spinner.css*/.lazy-hidden,.entry img.lazy-hidden,img.thumbnail.lazy-hidden{background-color:#fff;background-image:url(/wp-content/plugins/a3-lazy-load/assets/css/loading.gif);background-repeat:no-repeat;background-position:50% 50%}figure.wp-block-image img.lazy-hidden{min-width:150px}picture source[type="image/webp"]{display:block} </style> <style type='text/css' data-wpacu-inline-css-file='1'> .clear{clear:both}.nobr{white-space:nowrap}.lazy-hidden,.entry img.lazy-hidden,img.thumbnail.lazy-hidden{background-color:#fff} </style> <link rel='stylesheet' id='__EPYT__style-css' href='https://jackmorton.com/wp-content/plugins/youtube-embed-plus/styles/ytprefs.min.css?ver=14.2.1.2' type='text/css' media='all' /> <style id='__EPYT__style-inline-css' type='text/css'> .epyt-gallery-thumb { width: 33.333%; } @media (min-width:0px) and (max-width: 767px) { .epyt-gallery-rowbreak { display: none; } .epyt-gallery-allthumbs[class*="epyt-cols"] .epyt-gallery-thumb { width: 100% !important; } } </style> <link rel='stylesheet' id='appcss-css' href='https://jackmorton.com/wp-content/cache/asset-cleanup/css/item/jack2020__frontend__public__stylesheets__app-css-v831a0a4d95a1f43345e35242900e21b8c6611c6b.css' type='text/css' media='all' /> <script type="text/javascript" defer='defer' src="https://jackmorton.com/wp-content/themes/Jack2020/frontend/public/javascripts/jquery.min.js" id="jquery-js"></script> <script type="text/javascript" defer='defer' src="https://cdnjs.cloudflare.com/ajax/libs/select2/4.0.10/js/select2.min.js?ver=1" id="select2_script-js"></script> <script type="text/javascript" id="__ytprefs__-js-extra"> /* <![CDATA[ */ var _EPYT_ = {"ajaxurl":"https:\/\/jackmorton.com\/wp-admin\/admin-ajax.php","security":"c5b3c70143","gallery_scrolloffset":"20","eppathtoscripts":"https:\/\/jackmorton.com\/wp-content\/plugins\/youtube-embed-plus\/scripts\/","eppath":"https:\/\/jackmorton.com\/wp-content\/plugins\/youtube-embed-plus\/","epresponsiveselector":"[\"iframe.__youtube_prefs__\",\"iframe[src*='youtube.com']\",\"iframe[src*='youtube-nocookie.com']\",\"iframe[data-ep-src*='youtube.com']\",\"iframe[data-ep-src*='youtube-nocookie.com']\",\"iframe[data-ep-gallerysrc*='youtube.com']\"]","epdovol":"1","version":"14.2.1.2","evselector":"iframe.__youtube_prefs__[src], iframe[src*=\"youtube.com\/embed\/\"], iframe[src*=\"youtube-nocookie.com\/embed\/\"]","ajax_compat":"","maxres_facade":"eager","ytapi_load":"light","pause_others":"","stopMobileBuffer":"1","facade_mode":"1","not_live_on_channel":"","vi_active":"","vi_js_posttypes":[]}; /* ]]> */ </script> <script type="text/javascript" defer='defer' src="https://jackmorton.com/wp-content/plugins/youtube-embed-plus/scripts/ytprefs.min.js?ver=14.2.1.2" id="__ytprefs__-js"></script>  <script class="hsq-set-content-id" data-content-id="blog-post"> var _hsq = _hsq || []; _hsq.push(["setContentType", "blog-post"]); </script>  <link rel="icon" href="https://jackmorton.com/wp-content/uploads/2020/09/cropped-JM-ExperienceMark-Orange-32x32.png" sizes="32x32" /> <link rel="icon" href="https://jackmorton.com/wp-content/uploads/2020/09/cropped-JM-ExperienceMark-Orange-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://jackmorton.com/wp-content/uploads/2020/09/cropped-JM-ExperienceMark-Orange-180x180.png" /> <meta name="msapplication-TileImage" content="https://jackmorton.com/wp-content/uploads/2020/09/cropped-JM-ExperienceMark-Orange-270x270.png" /> <style type="text/css" id="wp-custom-css"> .ethosscreencap {padding-bottom: 0px !important;} </style> </head> <body>  <script type="module" src="dist/modern.[hash].js"></script>  <script nomodule src="dist/legacy.[hash].js"></script> <a class="skip-link screen-reader-text" href="#content"Skip to content</a>  <header class="c-hero c-hero2"> <nav class="c-site-nav" data-module="site-nav"> <div class="o-container o-container--full c-site-nav__container"> <a href="/" class="c-site-nav__logo"> <img style="width: 100% and height: auto;" src="/wp-content/uploads/images/logo.svg" alt="Jack Morton global Experiential Marketing Agency" loading="lazy"> </a> <button class="c-site-nav__trigger js-nav-trigger menu-toggle" aria-controls="siteNavPanel" aria-pressed="false"> <span class="u-visually-hidden">Menu</span> <span class="c-site-nav__trigger-icon"></span> </button> <div class="c-site-nav__panel js-nav-panel" id="siteNavPanel" aria-hidden="true"> <div class="c-site-nav__inner js-nav-scrollarea"> <ul class="c-site-nav__list"> <li> <a href="/about/"><span>About</span></a> <button class="c-site-nav__dropdown-trigger" data-module="accordion" data-close-others="true" aria-pressed="false"> <span class="u-visually-hidden">Open Menu</span> </button> <div class="c-site-nav__dropdown js-nav-dropdown"> <ul class="c-site-nav__dropdown-list"> <li> <a href="/culture-careers/"><span>Careers</span></a> </li> <li> <a href="/our-culture/">Culture</a> </li> <li> <a href="/deib-at-jack-morton/">DEI+B</a> </li> <li> <a href="/sustainability/">Sustainability</a> </li> </ul> </div> </li> <li> <a href="/work/"><span>Work</span></a> </li> <li> <a href="/services/"><span>Services</span></a> <button class="c-site-nav__dropdown-trigger" data-module="accordion" data-close-others="true" aria-pressed="false"> <span class="u-visually-hidden">Open Menu</span> </button> <div class="c-site-nav__dropdown js-nav-dropdown"> <ul class="c-site-nav__dropdown-list"> <li> <a href="/services/brand-acts/">Brand Acts</a> </li> <li> <a href="/services/event-marketing/">Event Marketing</a> </li> <li> <a href="/services/employee-engagement/">Employee Experiences</a> </li> <li> <a href="/services/integrated-marketing/">Integrated Marketing</a> </li> <li> <a href="/services/sponsorship-marketing/">Sponsorship Activation</a> </li> <li> <a href="/services/digital-social-mobile/">Digital Experience</a> </li> <li> <a href="/services/experience-content/">Experience Content</a> </li> <li> <a href="/services/broadcast-design/">Broadcast Design</a> </li> <li> <a href="/services/tradeshow-marketing-services/">Exhibits & Trade Shows</a> </li> </ul> </div> </li> <li> <a href="/experience-better/"><span>Insights</span></a> </li> <li> <a href="/news-ideas/"><span>Press</span></a> </li> <li> <a href="#"> <span> Brands </span> </a> <button class="c-site-nav__dropdown-trigger" data-module="accordion" data-close-others="true" aria-pressed="false"> <span class="u-visually-hidden">Open Menu</span> </button> <div class="c-site-nav__dropdown js-nav-dropdown"> <ul class="c-site-nav__dropdown-list"> <li> <a href="https://wearegenuine.com">Genuine</a> </li> <li> <a href="https://jack-health.com">Jack Health</a> </li> <li> <a href="/services/sponsorship-consulting/">Jack 39</a> </li> <li> <a href="/jackx/">Jack X</a> </li> <li> <a href="https://heyvivi.com">Vivi</a> </li> </ul> </div> </li> <li> <a href="/contact/"><span>Contact</span></a> </li> </ul> </div> </div> </div> </nav> <div class="o-container o-container--wide c-hero__container"> <div class="c-hero__content"> <h1 class="c-hero__title c-hero__title--small"> Tupac Shakur Estate </h1> <h2 class="c-hero__subtitle"> Wake Me When I鈥檓 Free </h2> </div> </div> <div class="c-hero__img"> <img class="skip-lazy" fetchpriority="high" src="https://jackmorton.com/wp-content/uploads/2022/10/TPC_TSX_Zone3_YoungBlackMale_27_HR-1.jpg" loading="eager" data-adaptive-images="true" width="800" height="600" alt="Tupac Shakur: Wake Me When I鈥檓 Free" /> </div> </header> <main class="c-main"> <section class="c-section"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto c-title-large"> Tupac Shakur: Wake Me When I鈥檓 Free </div> </div> </section> <section class="c-section c-section--ornament u-pb-0"> <div class="c-section__title"> <h2>Wake Me When I鈥檓 Free</h2> </div> <div class="o-container"> <div class="u-breakout-right"> <div class="c-carousel" data-module="carousel"> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2022/10/TPC_046A4065_HR.jpg"/> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2022/10/TPC_046A4357_HR.jpg"/> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2022/10/TPC_TSX_Zone9_Changes_19_HR.jpg"/> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__img"> <img src="https://jackmorton.com/wp-content/uploads/2022/10/TPC_046A4453_HR.jpg"/> </div> </div> </div> </div> </div> </div> </section> <section class="c-section"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto"> <div class="o-layout u-justify-between"> <div class="o-layout__item u-5-of-10@lg"> <h2 class="c-title"> Honoring one of Hip Hop鈥檚 G.O.A.T鈥檚 </h2> </div> <div class="o-layout__item u-4-of-10@lg"> <div class="u-pt-xxl@lg"> <p>How do you create an experience that encapsulates the legacy of someone as prolific as the acclaimed artist and activist, Tupac Shakur? One of the most influential and best-selling music artists worldwide, Shakur is a man whose rich legacy continues to live on 25 years after his death.</p> <p>To honor the quarter anniversary, the Shakur Estate set out to create an experience that would demonstrate to the public that Shakur was a product of his social, cultural, and political environments. And through his art and world view, he became a symbol for his generation in the fight for humanity.</p> <p>Tupac Shakur. Wake Me When I鈥檓 Free, is a groundbreaking, immersive exhibit that leverages technology, contemporary art, and never-before-seen artifacts to explore Shakur鈥檚 life and legacy. Part museum, part art installation, part sensory experience — this 20,000 square foot space delves into the greater meaning of how the world, his influences and his experiences shaped him as an activist and artist. Taking guests on an educational and enlightening journey through a labyrinth of emotions that highlight the reason why his short life retains a powerful pull for fans across multiple generations.</p> <p>As the experience partner, we helped to execute the creative generated by Project Art Collective, bringing to life Tupac’s personality, rich history, and enduring impact. Using our production and technical expertise, we fabricated 11 rooms that resurrect the story and spirit of Tupac Shakur from 12-foot sculptures of his tattoos, a 360-degree theater, a recreation of the California Love music video and much more. Visitors journey through the experience while listening to individual multimedia devices, allowing each guest to explore at their own pace.</p> <p><strong>Impact</strong></p> <p>Given Shakur鈥檚 influence, it鈥檚 no surprise that tickets sold out for the first opening days. The experience launched with an exclusive from local news station, KTLA and received coverage from major media outlets including Ebony, BET, Rolling Stone, The Washington Post, Variety, and more.</p> <p>The experience also drew attention from a variety of celebrities and athletes including Madonna, Eminem, R&B artist Ledisi, and the entire Portland Trailblazers team and their staff who all shared their experience on social.</p> </div> </div> </div> </div> </div> </section> <section class="c-section u-pt-0"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto"> <h4>Industries: <a href="https://jackmorton.com/industries/entertainment-media/" rel="tag">Entertainment & Media Industry</a></h4> <h4>Services involved:</h4> <ul > <li><b><a href="https://jackmorton.com/services/brand-acts/">Brand Acts</a></b> </li> <li><b><a href="https://jackmorton.com/services/event-marketing/">Event Marketing</a></b> </li> <li><b><a href="https://jackmorton.com/services/experiential-technology/">Experiential Technology</a></b> </li> <li><b><a href="https://jackmorton.com/services/sponsorship-consulting/">Sponsorship Consulting</a></b> </li> <li><b><a href="https://jackmorton.com/services/sponsorship-innovation/">Sponsorship Innovation</a></b> </li> </ul> </div> </div> </section> <section class="c-banner" style="background-image: url(/wp-content/uploads/2023/03/MicrosoftTeams-image-1.jpg)" data-module="banner" alt="global event marketing agency"> <a href="/contact/" target="_blank" rel="noopener" class="c-btn js-banner-btn"> <span>Let's Chat</span> <svg class="o-icon c-btn__icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#arrow-right"></use> </svg> </a> </section> </main> <footer class="c-page-footer"> <div class="c-page-footer__top"> <div class="o-container o-container--wide"> <div class="o-layout o-layout--vertical u-justify-between u-items-center"> <div class="o-layout__item u-size-auto@md"> <a href="/" class="c-page-footer__logo"> <img style="width: 100% and height: auto;" src="/wp-content/uploads/images/logo.svg" alt="Jack Morton global experiential marketing agency" loading="lazy"> </a> </div> <div class="o-layout__item u-size-auto@md"> <ul class="c-page-footer__social"> <li> <a href="https://www.facebook.com/jackmortonworldwide"> <span class="u-visually-hidden">Facebook</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#facebook"></use> </svg> </a> </li> <li> <a href="https://twitter.com/jackmorton"> <span class="u-visually-hidden">Twitter</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#twitter"></use> </svg> </a> </li> <li> <a href="https://www.youtube.com/user/JackMortonWW/videos"> <span class="u-visually-hidden">Youtube</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#youtube"></use> </svg> </a> </li> <li> <a href="https://www.linkedin.com/company/jack-morton-worldwide"> <span class="u-visually-hidden">LinkedIn</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#linkedin"></use> </svg> </a> </li> <li> <a href="https://www.instagram.com/jackmorton/"> <span class="u-visually-hidden">Instagram</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#instagram"></use> </svg> </a> </li> </ul> </div> <div class="o-layout__item u-size-auto@md accessibility-toggle-section" style="padding-top:24px"> <ul class="c-page-footer__social">  <li class="accessibility-toggle"> <label for="dark-mode-toggle">Dark mode</label> <label class="switch"> <input type="checkbox" id="dark-mode-toggle"> <span class="slider"></span> </label> </li> <li class="accessibility-toggle"> <label for="high-contrast-toggle">High contrast</label> <label class="switch"> <input type="checkbox" id="high-contrast-toggle"> <span class="slider"></span> </label> </li> </ul> </div> </div> </div> </div> <div class="o-container o-container--wide"> <div class="u-py-xxl"> <div class="c-page-footer__locations"> <div class="c-page-footer__locations-item"> <h2 class="c-page-footer__locations-title"><a href="/regions/americas/"><span style="color:white">Jack Morton <span class="u-underline-short">Americas</span></span></a> </h2> <div class="c-page-footer__locations-lists"> <ul> <li> <a href="/offices/boston/">Boston</a> </li> <li> <a href="/offices/chicago/">Chicago</a> </li> <li> <a href="/offices/detroit/">Detroit</a> </li> </ul> <ul> <li> <a href="/offices/los-angeles/">Los Angeles</a> </li> <li> <a href="/offices/new-york/">New York</a> </li> <li> <a href="/offices/san-francisco/">San Francisco</a> </li> </ul> </div> </div> <div class="c-page-footer__locations-item"> <h2 class="c-page-footer__locations-title"><a href="/regions/emea/"><span style="color:white">Jack Morton <span class="u-underline-short">EMEA</span></span></a> </h2> <div class="c-page-footer__locations-lists"> <ul> <li> <a href="/offices/doha-qatar/">Doha</a> </li> <li> <a href="/offices/dubai/">Dubai</a> </li> <li> <a href="/offices/dusseldorf/">D眉sseldorf</a> </li> </ul> <ul> <li> <a href="/offices/london/">London</a> </li> <li> <a href="/offices/munich-events-agency/">Munich</a> </li> <li> <a href="/offices/saudi-arabia/">Riyadh</a> </li> </ul> </div> </div> <div class="c-page-footer__locations-item"> <h2 class="c-page-footer__locations-title"><a href="/regions/asia-pacific/"><span style="color:white">Jack Morton <span class="u-underline-short">APAC</span></span></a> </h2> <div class="c-page-footer__locations-lists"> <ul> <li><a href="/offices/singapore/">Asia</a></li> </ul> <ul> <li><a href="/offices/melbourne/">Melbourne</a></li> <li><a href="/offices/sydney/">Sydney</a></li> </ul> </div> </div> </div> </div> <div class="c-page-footer__bottom"> <p class="c-page-footer__copyright">© 2024 Jack Morton Worldwide, Global Experiential Marketing Agency. All rights reserved. </p> <ul class="c-page-footer__list"> <li> <a href="/privacy-policy/">Privacy Policy</a> </li> <li> <a href="/wp-content/uploads/2024/02/CA-Privacy-Notice-Jack-2024-Update.pdf">CA Privacy Notice</a> </li> <li> <a href="/sustainability/">Sustainability</a> </li> </ul> </div> </div> </footer>  <script async src="https://www.googletagmanager.com/gtag/js?id=G-QEZB7810B8"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag("js", new Date());gtag("config", "G-QEZB7810B8", {"allow_google_signals": false}); </script> <script> document.addEventListener('DOMContentLoaded', function() { var menuButton = document.querySelector('button.menu-toggle'); menuButton.addEventListener('click', function() { var expanded = this.getAttribute('aria-pressed') === 'true' || false; this.setAttribute('aria-pressed', !expanded); // You should also handle the actual opening/closing of the menu here }); }); </script> <script> document.addEventListener('DOMContentLoaded', function() { var menuButton = document.querySelector('button.menu-toggle'); var menuPanel = document.querySelector('.c-site-nav__panel'); // Adjust the class if necessary menuButton.addEventListener('click', function() { var isExpanded = this.getAttribute('aria-pressed') === 'true'; this.setAttribute('aria-pressed', !isExpanded); menuPanel.setAttribute('aria-hidden', isExpanded); // Handle opening/closing of the menu here as well }); }); </script> <script> document.addEventListener('DOMContentLoaded', function() { var menuButton = document.querySelector('button.menu-toggle'); var lastMenuItem = document.querySelector('.c-site-nav__panel a:last-child'); // Adjust the selector as needed lastMenuItem.addEventListener('keydown', function(event) { if (event.key === 'Tab' && !event.shiftKey) { event.preventDefault(); menuButton.focus(); } }); }); </script> <script> document.addEventListener('DOMContentLoaded', function() { var menuButton = document.querySelector('button.menu-toggle'); var menuPanel = document.querySelector('.c-site-nav__panel'); // Adjust the class if necessary menuButton.addEventListener('click', toggleMenu); document.addEventListener('keydown', function(event) { if (event.key === 'Escape') { closeMenu(); } }); function toggleMenu() { var isExpanded = menuButton.getAttribute('aria-pressed') === 'true'; menuButton.setAttribute('aria-pressed', !isExpanded); menuPanel.setAttribute('aria-hidden', isExpanded); // Handle opening/closing of the menu here as well } function closeMenu() { menuButton.setAttribute('aria-pressed', 'false'); menuPanel.setAttribute('aria-hidden', 'true'); // Also add any additional code required to close the menu } }); </script> <script> document.addEventListener('DOMContentLoaded', function() { var flkty = new Flickity('.carousel'); // Initialize Flickity and assign it to a variable var dots = document.querySelectorAll('.flickity-page-dots .dot'); dots.forEach(function(dot, index) { dot.addEventListener('focus', function() { flkty.select(index); // Select the slide that corresponds to the focused dot }); }); }); </script> <script> document.addEventListener('DOMContentLoaded', function() { var flkty = new Flickity('.carousel'); flkty.on('ready', function() { var dots = document.querySelectorAll('.flickity-page-dots .dot'); dots.forEach(function(dot) { // Create a new button element var button = document.createElement('button'); button.className = 'dot'; button.setAttribute('type', 'button'); button.setAttribute('aria-label', 'Select item'); // Replace the li with the button dot.parentNode.replaceChild(button, dot); }); }); // Add event listeners to the new buttons document.addEventListener('click', function(event) { if (event.target.matches('.flickity-page-dots .dot')) { var index = Array.from(event.target.parentNode.children).indexOf(event.target); flkty.select(index); } }, true); }); </script> <script> document.addEventListener('DOMContentLoaded', function() { var slides = document.querySelectorAll('.leader-carousel-slide'); slides.forEach(function(slide) { // Event listener for mouse click slide.addEventListener('click', function() { toggleDiv(slide); }); // Event listener for keyboard slide.addEventListener('keydown', function(event) { // Check if Enter or Spacebar was pressed if (event.key === 'Enter' || event.key === ' ') { event.preventDefault(); // Prevent the default spacebar scroll toggleDiv(slide); } }); }); function toggleDiv(slide) { var divToShow = slide.querySelector('.c-leadership-box__overlay'); // Assuming you toggle a class to show the div divToShow.classList.toggle('is-visible'); // You may need to manage the aria-expanded state if applicable } }); </script> <script> document.addEventListener('DOMContentLoaded', function() { var flkty = new Flickity('.carousel'); // Function to update aria-hidden on slides var updateAriaHidden = function() { flkty.slides.forEach(function(slide) { // Set aria-hidden to false on each slide element slide.getCellElements().forEach(function(cellElement) { cellElement.setAttribute('aria-hidden', 'false'); }); }); }; // Update aria-hidden when Flickity is ready and when it settles on a new slide flkty.on('ready', updateAriaHidden); flkty.on('settle', updateAriaHidden); }); </script> <script> document.addEventListener('DOMContentLoaded', function() { var flkty = new Flickity('.carousel'); // Function to add focusin and focusout event listeners to each slide var addFocusEvents = function() { flkty.slides.forEach(function(slide, index) { var focusableElements = slide.getCellElements()[0].querySelectorAll('a, button, input, select, textarea, [tabindex]:not([tabindex="-1"])'); focusableElements.forEach(function(el) { el.addEventListener('focusin', function() { flkty.select(index); // Select the slide corresponding to the focused element }); }); }); }; // Call addFocusEvents when Flickity is ready flkty.on('ready', addFocusEvents); }); </script> <script type="text/javascript"> document.addEventListener('DOMContentLoaded', function() { var darkModeToggle = document.getElementById('dark-mode-toggle'); var highContrastToggle = document.getElementById('high-contrast-toggle'); // Dark Mode toggle darkModeToggle.addEventListener('change', function() { if (this.checked) { document.body.classList.add('dark-mode'); localStorage.setItem('darkMode', 'enabled'); } else { document.body.classList.remove('dark-mode'); localStorage.setItem('darkMode', 'disabled'); } }); // High Contrast toggle highContrastToggle.addEventListener('change', function() { if (this.checked) { document.body.classList.add('high-contrast'); localStorage.setItem('highContrast', 'enabled'); } else { document.body.classList.remove('high-contrast'); localStorage.setItem('highContrast', 'disabled'); } }); // Load settings from localStorage if (localStorage.getItem('darkMode') === 'enabled') { document.body.classList.add('dark-mode'); darkModeToggle.checked = true; } if (localStorage.getItem('highContrast') === 'enabled') { document.body.classList.add('high-contrast'); highContrastToggle.checked = true; } }); </script> <script type="speculationrules"> {"prerender":[{"source":"document","where":{"and":[{"href_matches":"\/*"},{"not":{"href_matches":["\/wp-login.php","\/wp-admin\/*","\/*\\?*(^|&)_wpnonce=*","\/wp-content\/uploads\/*","\/wp-content\/*","\/wp-content\/plugins\/*","\/wp-content\/themes\/Jack2020\/*"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prerender"}}]},"eagerness":"moderate"}]} </script> <script type="text/javascript" id="leadin-script-loader-js-js-extra"> /* <![CDATA[ */ var leadin_wordpress = {"userRole":"visitor","pageType":"post","leadinPluginVersion":"11.1.66"}; /* ]]> */ </script> <script type="text/javascript" defer='defer' src="https://js.hs-scripts.com/4459403.js?integration=WordPress&ver=11.1.66" id="leadin-script-loader-js-js"></script> <script type="text/javascript" id="jquery-lazyloadxt-js-extra"> /* <![CDATA[ */ var a3_lazyload_params = {"apply_images":"1","apply_videos":"1"}; /* ]]> */ </script> <script type="text/javascript" defer='defer' src="//jackmorton.com/wp-content/plugins/a3-lazy-load/assets/js/jquery.lazyloadxt.extra.min.js?ver=2.7.3" id="jquery-lazyloadxt-js"></script> <script type="text/javascript" defer='defer' src="//jackmorton.com/wp-content/plugins/a3-lazy-load/assets/js/jquery.lazyloadxt.srcset.min.js?ver=2.7.3" id="jquery-lazyloadxt-srcset-js"></script> <script type="text/javascript" id="jquery-lazyloadxt-extend-js-extra"> /* <![CDATA[ */ var a3_lazyload_extend_params = {"edgeY":"0","horizontal_container_classnames":""}; /* ]]> */ </script> <script type="text/javascript" defer='defer' src="https://jackmorton.com/wp-content/cache/asset-cleanup/js/item/a3-lazy-load__assets__js__jquery-lazyloadxt-extend-js-vb42445de4a89dce0c45ac4e9e64fbbf5f55cfb7a.js" id="jquery-lazyloadxt-extend-js"></script> <script type="text/javascript" defer='defer' src="https://jackmorton.com/wp-content/themes/Jack2020/frontend/public/javascripts/app.js" id="appjs-js"></script> <script type="text/javascript" defer='defer' src="https://jackmorton.com/wp-content/plugins/youtube-embed-plus/scripts/fitvids.min.js?ver=14.2.1.2" id="__ytprefsfitvids__-js"></script> </body> </html>

CINXE.COM

Tupac Shakur: Wake Me When I鈥檓 Free | Case Study | Jack Morton