Go-to-Market Certified | Online GTM Course and Certification

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.b-164408210-bottom { padding-bottom: 0.0px; } .b-164408210-alignment { text-align: center; } .b-164408210-content_width { max-width: 960px; } .b-164408210-image_overlay { opacity: 0.3; } .b-164408210-background_color { background-color: #EFEFF5; } .b-164408210-heading_text_color { color: #FFFFFF; } .b-164408210-button_border_radius { border-radius: 5px; } .b-164408210-subheading_text_color { color: #FFFFFF; }</style> <div class="course-block block banner " id="block-164408210"> <style> .banner .b-164408210-heading_text_color { color: #FFFFFF } .banner .b-164408210-subheading_text_color { color: #FFFFFF } .banner__button.b-164408210-button_border_radius { border-radius: 5; } @media screen and (min-width: 768px) { .b-164408210-top { padding-top: 0px; } .b-164408210-bottom { padding-bottom: 0px; } } .bl { width: 100%; } </style> <section class="banner b-164408210-background_color"> <img src='https://cdn.fs.teachablecdn.com/AvRDMODqQH6ZEffJATNf' alt='Go-to-Market Certified | Masters banner' data-target="block.data.image_url Go-to-Market Certified | Masters banner" class=b-164408210-image_overlay /> <div class="bl"> <div class="banner__inner b-164408210-alignment b-164408210-bottom b-164408210-top b-164408210-content_width"> <div class="banner__heading-group heading-type-h2"> <div data-target="block.data.heading_text" class="header b-164408210-heading_text_color rich-text"> <h2> <span style="color:rgb(0, 0, 0);">Own repeatable and scalable strategies. </span><span style="color:rgb(0, 0, 0);background-color:transparent;">Unleash triumphant launches. </span> </h2><h2> <span style="color:rgb(0, 0, 0);background-color:transparent;">Get Go-to-Market Certified.</span><br class="softbreak"> </h2> </div> <div data-target="block.data.subheading_text" class="subheader b-164408210-subheading_text_color rich-text"> <p><span style="background-color:transparent;color:rgb(0, 0, 0);"><br class="softbreak">Master Go-to-Market strategy, deliver unassailable launches, and ascend the product marketing ranks.</span><br class="softbreak"><br class="softbreak"></p> </div> </div> <div class="banner__button-wrapper"> <a href='https://product-marketing1.teachable.com/purchase?product_id=4785443' target="_blank" rel="noopener" > <button class='banner__button b-164408210-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </div> </div> </section> </div>  <style type='text/css'>.b-164408211-top { padding-top: 22.400000000000002px; } .b-164408211-bottom { padding-bottom: 22.400000000000002px; } .b-164408211-text_color { color: #000000; } .b-164408211-content_width { max-width: 960px; } .b-164408211-background_color { background-color: #ffffff; } .b-164408211-heading_text_color { color: #000000; }</style> <div class="course-block block text " id="block-164408211"> <style> .block__text .b-164408211-text_color { color: #000000 } .block__text .b-164408211-content_width { width: 960px; } .block__text 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<h4 class="ql-align-center"> <span style="background-color:transparent;color:rgb(0, 0, 0);">👩‍🏫 6 modules ✅ 50 exam questions ⏰ 5+ hours worth of content 🔖 Official certification 🧑‍💻100% self-paced</span><br class="softbreak"> </h4> </div> </section> </div>  <div class="course-block block custom_html block-custom-name-brochure " id="block-164408212">  <style> .blank-template-body { color: #36414D; font-size: 16px; font-weight: 400; line-height: 24px; opacity: 0.6; width: 750px; text-align: left; } </style> <div style="display: flex; justify-content: center;"><button class="hs-cta-trigger-button hs-cta-trigger-button-81208293058" style="all:unset;font-family:Helvetica,Arial,sans-serif;display:inline-block;max-width:100%;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;background-color:#FF5C4D;color:#fff;font-size:16px;border-radius:5px;padding:0 26px;font-weight:bold;height:50px;cursor:pointer;line-height:50px;text-align:center;margin:0;text-decoration:none;">Download the 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padding-top: 40px; } .b-164408215-bottom { padding-bottom: 20px; } .b-164408215-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-right: 12px; } .b-164408215-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-left: 12px; } } </style> <section class='bl container block__image-with-text b-164408215-background_color b-164408215-top b-164408215-bottom b-164408215-gutter_width image-with-text-layout-right'> <div class="b-164408215-content_width block__image-with-text__wrapper b-164408215-heading_color b-164408215-text_color b-164408215-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4> <strong>Course overview.</strong><br class="softbreak"> </h4> </div> <p><span style="color:rgb(0, 0, 0);"><br class="softbreak"></span><span style="color:rgb(0, 0, 0);background-color:transparent;">Launching successful products sits at the heart of the product marketing role, so much so, that over 80% of PMMs identify product launches as a core element of their role.</span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">Following months of arduous work, time, and expenditure, the </span><em style="color:rgb(0, 0, 0);background-color:transparent;">last</em><span style="color:rgb(0, 0, 0);background-color:transparent;"> thing you want is for your product to strikeout - you wanna hit a home run - period. </span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">Go-to-Market Certified features everything you need to consolidate your knowledge of key GTM principles and understanding how this bread and butter deliverable works.</span></p><p><span style="color:rgb(0, 0, 0);background-color:transparent;">Built alongside an ensemble of GTM aficionados, this course explores a tried and tested framework for GTM success, covering the whole GTM motion, including tactical implementation through the pre-launch, hard-launch and post-launch phases.</span><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/ztFRsNSmQ5SsvCJBHNM3' alt='The cost of misalignment' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164408215-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-164408216-top { padding-top: 11.200000000000001px; } .b-164408216-bottom { padding-bottom: 22.400000000000002px; } .b-164408216-text_color { color: #000000; } .b-164408216-gutter_width { --gutter-width: 44px; } .b-164408216-content_width { width: 960px; } .b-164408216-heading_color { color: #000000; } .b-164408216-text_alignment { text-align: left; } .b-164408216-background_color { background-color: #FFFFFF; } .b-164408216-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text 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.b-164408216-top { padding-top: 20px; } .b-164408216-bottom { padding-bottom: 40px; } .b-164408216-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 22px); margin-left: 22px; } .b-164408216-gutter_width div.block__image-with-text__image { width: calc(50% - 22px); margin-right: 22px; } } </style> <section class='bl container block__image-with-text b-164408216-background_color b-164408216-top b-164408216-bottom b-164408216-gutter_width image-with-text-layout-left'> <div class="b-164408216-content_width block__image-with-text__wrapper b-164408216-heading_color b-164408216-text_color b-164408216-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/fV44GDVSTz20uMfNI3ih' alt='Go-to-Market Certified | Masters badge' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164408216-image_border_radius image" /> </div> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4><strong>Completing this course will help you:</strong></h4><h4></h4> </div> <p><br class="softbreak"><span style="background-color:transparent;color:rgb(0, 0, 0);">🚀 Execute successful product/feature/market launches</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">🏢 Own GTM strategies at companies large and small</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">🎯 Understand GTM tactics during pre-launch, hard-launch and post-launch phases</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">🤝 Keep products on the market by effectively owning the full customer cycle</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">📝 </span><span style="color:rgb(0, 0, 0);">Confidently and effectively project manage the whole GTM cycle cross-functionally</span><br class="softbreak"></p> </div> </div> </section> </div>  <style type='text/css'>.b-164408217-top { padding-top: 11.200000000000001px; } .b-164408217-bottom { padding-bottom: 0.0px; } .b-164408217-background_color { background-color: #FFFFFF; } .b-164408217-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-164408217"> <style> .block__button--button.b-164408217-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164408217-top { padding-top: 20px; } .b-164408217-bottom { padding-bottom: 0px; } } </style> <section class="container bl b-164408217-background_color b-164408217-bottom b-164408217-top"> <div class="block__button"> <a href='https://product-marketing1.teachable.com/purchase?product_id=4785443' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-164408217-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </section> </div>  <style type='text/css'>.b-164408218-top { padding-top: 2.8000000000000003px; } .b-164408218-bottom { padding-bottom: 22.400000000000002px; } .b-164408218-text_color { color: #36414D; } .b-164408218-content_width { max-width: 590px; } .b-164408218-background_color { background-color: #ffffff; } .b-164408218-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-164408218"> <style> .block__text .b-164408218-text_color { color: #36414D } .block__text .b-164408218-content_width { width: 590px; } .block__text .b-164408218-heading_text_color h1, .block__text .b-164408218-heading_text_color h2, .block__text .b-164408218-heading_text_color h3, .block__text .b-164408218-heading_text_color h4, .block__text .b-164408218-heading_text_color h5, .block__text .b-164408218-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408218-top { padding-top: 5px; } .b-164408218-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164408218-top b-164408218-bottom b-164408218-background_color'> <div class="block__text-wrapper b-164408218-content_width b-164408218-heading_text_color b-164408218-text_color" data-target="block.data.body"> <p class="ql-align-center"><a href="https://www.productmarketingalliance.com/signup/" target="_blank" style="color:rgb(0, 0, 0);"><u>Free for Pro+ members</u></a><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164408219-top { padding-top: 22.400000000000002px; } .b-164408219-bottom { padding-bottom: 22.400000000000002px; } .b-164408219-text_color { color: #000000; } .b-164408219-content_width { max-width: 960px; } .b-164408219-background_color { background-color: #F5F5F5; } .b-164408219-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-testimonial " id="block-164408219"> <style> .block__text .b-164408219-text_color { color: #000000 } .block__text .b-164408219-content_width { width: 960px; } .block__text .b-164408219-heading_text_color h1, .block__text .b-164408219-heading_text_color h2, .block__text .b-164408219-heading_text_color h3, .block__text .b-164408219-heading_text_color h4, .block__text .b-164408219-heading_text_color h5, .block__text .b-164408219-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408219-top { padding-top: 40px; } .b-164408219-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164408219-top b-164408219-bottom b-164408219-background_color'> <div class="block__text-wrapper b-164408219-content_width b-164408219-heading_text_color b-164408219-text_color" data-target="block.data.body"> <h5 class="ql-align-center"><span style="color:rgb(0, 0, 0);">"This GTM course balances teaching strategic thinking for product launches and offers practical guidance on implementing those plans. The course is especially beneficial for those new to PMM, but experienced PMMs will benefit from the case studies and insights provided as a refresher of best practices."</span></h5><p class="ql-align-center"><br></p><p class="ql-align-center"><span style="color:rgb(0, 0, 0);">Scott Shapiro, Group Product Marketing Manager at Grammarly</span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164408220-top { padding-top: 22.400000000000002px; } .b-164408220-bottom { padding-bottom: 11.200000000000001px; } .b-164408220-text_color { color: #000000; } .b-164408220-content_width { max-width: 960px; } .b-164408220-background_color { background-color: #ffffff; } .b-164408220-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-learn-from-industry-leading-guest-speakers-like... " id="block-164408220"> <style> .block__text .b-164408220-text_color { color: #000000 } .block__text .b-164408220-content_width { width: 960px; } .block__text .b-164408220-heading_text_color h1, .block__text .b-164408220-heading_text_color h2, .block__text .b-164408220-heading_text_color h3, .block__text .b-164408220-heading_text_color h4, .block__text .b-164408220-heading_text_color h5, .block__text .b-164408220-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408220-top { padding-top: 40px; } .b-164408220-bottom { padding-bottom: 20px; } } </style> <section class='container bl block__text rich-text b-164408220-top b-164408220-bottom b-164408220-background_color'> <div class="block__text-wrapper b-164408220-content_width b-164408220-heading_text_color b-164408220-text_color" data-target="block.data.body"> <h4 class="ql-align-center"> <strong>Learn from industry-leading guest speakers like...</strong><br class="softbreak"> </h4> </div> </section> </div>  <style type='text/css'>.b-164408221-top { padding-top: 11.200000000000001px; } .b-164408221-bottom { padding-bottom: 0.0px; } .b-164408221-gutter_width { --gutter-width: 80px; } .b-164408221-content_width { max-width: 1080px; } .b-164408221-text_alignment { text-align: left; } .b-164408221-background_color { background-color: #FFFFFF; } .b-164408221-heading_text_color { color: #000000; } .b-164408221-image_border_radius { border-radius: 11px; } .b-164408221-description_text_color { color: #000000; }</style> <div class="course-block block text_with_image_grid block-custom-name-contributors " id="block-164408221"> <style> .block__text-with-image-grid.b-164408221-background_color { background-color: #FFFFFF } .block__text-with-image-grid.b-164408221-text_alignment { text-align: left } .block__text-with-image-grid.b-164408221-heading_text_color .block__text-with-image-grid__column__heading-text { color: #000000 } .block__text-with-image-grid.b-164408221-description_text_color .block__text-with-image-grid__column__body { color: #000000 } .block__text-with-image-grid__column__image.b-164408221-image_border_radius { border-radius: 11px; } @media screen and (min-width: 768px) { .b-164408221-top { padding-top: 20px; } .b-164408221-bottom { padding-bottom: 0px; } .b-164408221-gutter_width .block__columns { grid-column-gap: 80px; } } </style> <section class="bl block__text-with-image-grid b-164408221-background_color b-164408221-top b-164408221-bottom b-164408221-text_alignment b-164408221-heading_text_color b-164408221-description_text_color block__columns-per-row--3 b-164408221-gutter_width"> <div class="block__columns b-164408221-content_width"> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164408221-image_border_radius" alt="Kavya Nath" src="https://cdn.fs.teachablecdn.com/DZTSjY2DQvi18Kzh91jB" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong>Kavya Nath</strong></h5><p>Product Marketing & GTM Leader at Meta</p><p><br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164408221-image_border_radius" alt="Francisco T Bram" src="https://cdn.fs.teachablecdn.com/7zQRPzaOTq2OR147WTOi" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong>Francisco T Bram</strong></h5><p>Vice President of Marketing & Customer Growth at Albertsons Companies</p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164408221-image_border_radius" alt="Igor Kranjčec " src="https://cdn.fs.teachablecdn.com/WXzk8zHgSk0qy2Yz36wl" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong>Igor Kranjčec</strong></h5><p>Head of Marketing at Determ</p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164408221-image_border_radius" alt="Crystal Crouch" src="https://cdn.fs.teachablecdn.com/fvS0e1yQMV5MR3o4exgA" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong>Crystal Crouch</strong></h5><p>Senior Product Marketing Manager at Velocity Global</p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164408221-image_border_radius" alt="Div Manickam" src="https://cdn.fs.teachablecdn.com/gcS09hyqSmWy0WuBA5jR" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong>Div Manickam</strong></h5><p>Mentor and Product Marketing Influencer<br class="softbreak"></p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> <div class="block__column"> <img class="block__text-with-image-grid__column__image b-164408221-image_border_radius" alt="Silvia Frucci" src="https://cdn.fs.teachablecdn.com/0c5umY6zSYer24i95QC0" /> <div class="block__text-with-image-grid__column__heading-text rich-text"><h5><strong>Silvia Frucci</strong></h5><p>Senior Product Marketing Manager at Optum</p></div> <div class="block__text-with-image-grid__column__body"><p><br class="softbreak"></p></div> </div> </div> </section> </div>  <style type='text/css'>.b-164408222-top { padding-top: 33.6px; } .b-164408222-bottom { padding-bottom: 33.6px; } .b-164408222-text_color { color: #FFFFFF; } .b-164408222-content_width { max-width: 590px; } .b-164408222-background_color { background-color: #1C3D52; } .b-164408222-heading_text_color { color: #FFFFFF; }</style> <div class="course-block block text " id="block-164408222"> <style> .block__text .b-164408222-text_color { color: #FFFFFF } .block__text .b-164408222-content_width { width: 590px; } .block__text .b-164408222-heading_text_color h1, .block__text .b-164408222-heading_text_color h2, .block__text .b-164408222-heading_text_color h3, .block__text .b-164408222-heading_text_color h4, .block__text .b-164408222-heading_text_color h5, .block__text .b-164408222-heading_text_color h6 { color: #FFFFFF } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408222-top { padding-top: 60px; } .b-164408222-bottom { padding-bottom: 60px; } } </style> <section class='container bl block__text rich-text b-164408222-top b-164408222-bottom b-164408222-background_color'> <div class="block__text-wrapper b-164408222-content_width b-164408222-heading_text_color b-164408222-text_color" data-target="block.data.body"> <h4 class="ql-align-center">Unlock an additional 24+ courses 🔓</h4><p class="ql-align-center"><strong><br class="softbreak"></strong>For the cost of just four Masters courses ($500 each), you'll gain access to our entire suite of courses,<br class="softbreak"><br class="softbreak">700+ hours of strategy content, templates & frameworks, mentorship opportunities, and <em>more</em> when you become <a href="https://www.productmarketingalliance.com/pro-plus-membership/?utm_source=teachable&utm_medium=landing-page&utm_campaign=pro-plus-membership" target="_blank"><strong><u>a Pro+ Member</u></strong></a>.<br class="softbreak"><br class="softbreak">We're talking $15,000+ worth of resources for $1,999. 👀<br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164408223-top { padding-top: 11.200000000000001px; } .b-164408223-bottom { padding-bottom: 11.200000000000001px; } .b-164408223-text_color { color: #000000; } .b-164408223-gutter_width { --gutter-width: 44px; } .b-164408223-content_width { width: 960px; } .b-164408223-heading_color { color: #000000; } .b-164408223-text_alignment { text-align: left; } .b-164408223-background_color { background-color: #FFFFFF; } .b-164408223-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-you're-in-good-hands " id="block-164408223"> <style> .block__image-with-text .b-164408223-text_color { color: #000000; } .block__image-with-text.b-164408223-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164408223-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164408223-text_alignment { text-align: left; } .block__image-with-text__image.b-164408223-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408223-top { padding-top: 20px; } .b-164408223-bottom { padding-bottom: 20px; } .b-164408223-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 22px); margin-right: 22px; } .b-164408223-gutter_width div.block__image-with-text__image { width: calc(50% - 22px); margin-left: 22px; } } </style> <section class='bl container block__image-with-text b-164408223-background_color b-164408223-top b-164408223-bottom b-164408223-gutter_width image-with-text-layout-right'> <div class="b-164408223-content_width block__image-with-text__wrapper b-164408223-heading_color b-164408223-text_color b-164408223-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4><strong style="color:rgb(0, 0, 0);">You're in good hands.</strong></h4> </div> <p><br class="softbreak"><span style="background-color:transparent;color:rgb(0, 0, 0);">Go-to-Market Certified has been given the seal of approval by senior professionals, each of whom have successfully mastered the art of taking a product to market with aplomb.</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">You’ll be learning from product marketing professionals at the peak of their powers, with an </span><em style="background-color:transparent;color:rgb(0, 0, 0);">embarrassment </em><span style="background-color:transparent;color:rgb(0, 0, 0);">of intellect, experience, and expertise.</span><br class="softbreak"></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/1kN6ozzRUmQDmHd1lO8X' alt='Contributors logo cloud' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164408223-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-164408224-top { padding-top: 11.200000000000001px; } .b-164408224-bottom { padding-bottom: 11.200000000000001px; } .b-164408224-text_color { color: #000000; } .b-164408224-gutter_width { --gutter-width: 54px; } .b-164408224-content_width { width: 960px; } .b-164408224-heading_color { color: #000000; } .b-164408224-text_alignment { text-align: left; } .b-164408224-background_color { background-color: #FFFFFF; } .b-164408224-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text block-custom-name-what's-included " id="block-164408224"> <style> .block__image-with-text .b-164408224-text_color { color: #000000; } .block__image-with-text.b-164408224-background_color { background-color: #FFFFFF; } .block__image-with-text .b-164408224-heading_color .block__image-with-text__inner__heading { color: #000000; } .block__image-with-text .b-164408224-text_alignment { text-align: left; } .block__image-with-text__image.b-164408224-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408224-top { padding-top: 20px; } .b-164408224-bottom { padding-bottom: 20px; } .b-164408224-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 27px); margin-left: 27px; } .b-164408224-gutter_width div.block__image-with-text__image { width: calc(50% - 27px); margin-right: 27px; } } </style> <section class='bl container block__image-with-text b-164408224-background_color b-164408224-top b-164408224-bottom b-164408224-gutter_width image-with-text-layout-left'> <div class="b-164408224-content_width block__image-with-text__wrapper b-164408224-heading_color b-164408224-text_color b-164408224-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/ZD3xF4cFSi6gb5TSNGPp' alt='The cost of misalignment' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-164408224-image_border_radius image" /> </div> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4><strong style="color:rgb(0, 0, 0);">What's included when I enroll?</strong></h4> </div> <p><span style="background-color:transparent;color:rgb(0, 0, 0);"><br class="softbreak">📙 Refine your understanding of key principles, jam-packed with professional knowledge, and exclusive resources. </span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">🛠 Consolidate your tuition and refine team processes with coursework and vetted & tested templates and frameworks. </span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">🔖 Differentiate yourself from the competition, with an Official Certification (if you pass all exams). </span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">👨🏼‍💻 Learn at your speed, with a self-paced curriculum.</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">💰Network with our community of 40,000+ PMMs for support.</span><br class="softbreak"></p> </div> </div> </section> </div>  <style type='text/css'>.b-164408225-top { padding-top: 11.200000000000001px; } .b-164408225-bottom { padding-bottom: 1.6800000000000002px; } .b-164408225-background_color { background-color: #FFFFFF; } .b-164408225-button_border_radius { border-radius: 5px; }</style> <div class="course-block block button " id="block-164408225"> <style> .block__button--button.b-164408225-button_border_radius { border-radius: 5px; } @media screen and (min-width: 768px) { .b-164408225-top { padding-top: 20px; } .b-164408225-bottom { padding-bottom: 3px; } } </style> <section class="container bl b-164408225-background_color b-164408225-bottom b-164408225-top"> <div class="block__button"> <a href='https://product-marketing1.teachable.com/purchase?product_id=4785443' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-164408225-button_border_radius base-button' data-target="block.data.button_text" > Get certified </button> </a> </div> </section> </div>  <style type='text/css'>.b-164408226-top { padding-top: 2.8000000000000003px; } .b-164408226-bottom { padding-bottom: 22.400000000000002px; } .b-164408226-text_color { color: #36414D; } .b-164408226-content_width { max-width: 590px; } .b-164408226-background_color { background-color: #ffffff; } .b-164408226-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-164408226"> <style> .block__text .b-164408226-text_color { color: #36414D } .block__text .b-164408226-content_width { width: 590px; } .block__text .b-164408226-heading_text_color h1, .block__text .b-164408226-heading_text_color h2, .block__text .b-164408226-heading_text_color h3, .block__text .b-164408226-heading_text_color h4, .block__text .b-164408226-heading_text_color h5, .block__text .b-164408226-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408226-top { padding-top: 5px; } .b-164408226-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164408226-top b-164408226-bottom b-164408226-background_color'> <div class="block__text-wrapper b-164408226-content_width b-164408226-heading_text_color b-164408226-text_color" data-target="block.data.body"> <p class="ql-align-center"><a href="https://www.productmarketingalliance.com/signup/" target="_blank" style="color:rgb(0, 0, 0);"><u>Free for Pro+ members</u></a><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164408227-top { padding-top: 22.400000000000002px; } .b-164408227-bottom { padding-bottom: 22.400000000000002px; } .b-164408227-text_color { color: #000000; } .b-164408227-content_width { max-width: 960px; } .b-164408227-background_color { background-color: #F5F5F5; } .b-164408227-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-testimonial " id="block-164408227"> <style> .block__text .b-164408227-text_color { color: #000000 } .block__text .b-164408227-content_width { width: 960px; } .block__text .b-164408227-heading_text_color h1, .block__text .b-164408227-heading_text_color h2, .block__text .b-164408227-heading_text_color h3, .block__text .b-164408227-heading_text_color h4, .block__text .b-164408227-heading_text_color h5, .block__text .b-164408227-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408227-top { padding-top: 40px; } .b-164408227-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164408227-top b-164408227-bottom b-164408227-background_color'> <div class="block__text-wrapper b-164408227-content_width b-164408227-heading_text_color b-164408227-text_color" data-target="block.data.body"> <h5 class="ql-align-center"><span style="color:rgb(0, 0, 0);">"Product marketing success depends on our internal stakeholders and senior leadership and how they value product marketing. The PMA Go-To-Market certification teaches you how to align product, marketing, sales and leadership with shared OKRs." </span></h5><p class="ql-align-center"><span style="color:rgb(0, 0, 0);"><br class="softbreak">Div Manickam, Mentor | Product Marketing Influencer</span><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164408228-top { padding-top: 22.400000000000002px; } .b-164408228-bottom { padding-bottom: 22.400000000000002px; } .b-164408228-content_width { width: 710px; } .b-164408228-background_color { background-color: #FFFFFF; } .b-164408228-heading_text_color { color: #36414D; } .b-164408228-lecture_name_background_color { background-color: #F9FAFD; } .b-164408228-section_name_background_color { background-color: #EFEFF5; }</style> <div class="course-block block curriculum_v2 " id="block-164408228"> <style> @media screen and (min-width: 768px) { .b-164408228-top { padding-top: 40px; } .b-164408228-bottom { padding-bottom: 40px; } } .block__curriculum__section__title.b-164408228-section_name_background_color { background-color: #EFEFF5; } .block__curriculum__section__list__item.b-164408228-lecture_name_background_color { background-color: #F9FAFD; } </style> <div class='container bl b-164408228-top b-164408228-bottom b-164408228-background_color block__curriculum__wrapper'> <div class='block__curriculum__container b-164408228-content_width'> <div class='block__curriculum'> <div class='block__curriculum__title b-164408228-heading_text_color rich-text'><h4> <strong style="color:rgb(0, 0, 0);">Course curriculum</strong><br class="softbreak"> </h4></div> <div class='block_curriculum_sections'> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408228-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="2096784"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Module 1: Introduction [25 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47989150' data-ss-event-type='button' data-ss-lecture-id='47989150' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47989150' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">What to expect from this course </span> <span class="block__curriculum__section__list__item__lecture-duration">(1:33)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47989167' data-ss-event-type='button' data-ss-lecture-id='47989167' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47989167' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to get the most out of this course </span> <span class="block__curriculum__section__list__item__lecture-duration">(1:29)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48003912' data-ss-event-type='button' data-ss-lecture-id='48003912' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48003912' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your course pack</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48003911' data-ss-event-type='button' data-ss-lecture-id='48003911' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48003911' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Resource library</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47989170' data-ss-event-type='button' data-ss-lecture-id='47989170' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47989170' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">What is GTM and why does it matter? </span> <span class="block__curriculum__section__list__item__lecture-duration">(2:35)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47989171' data-ss-event-type='button' data-ss-lecture-id='47989171' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47989171' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to define a successful launch </span> <span class="block__curriculum__section__list__item__lecture-duration">(2:47)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47989172' data-ss-event-type='button' data-ss-lecture-id='47989172' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47989172' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How PMM changes as your company scales </span> <span class="block__curriculum__section__list__item__lecture-duration">(4:43)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47989173' data-ss-event-type='button' data-ss-lecture-id='47989173' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47989173' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Why GTM fails </span> <span class="block__curriculum__section__list__item__lecture-duration">(3:33)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47989175' data-ss-event-type='button' data-ss-lecture-id='47989175' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47989175' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Key takeaways </span> <span class="block__curriculum__section__list__item__lecture-duration">(1:45)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48005192' data-ss-event-type='button' data-ss-lecture-id='48005192' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48005192' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408228-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="2096784"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Module 2: GTM motion within specific org types [89 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47989155' data-ss-event-type='button' data-ss-lecture-id='47989155' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47989155' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Module outline </span> <span class="block__curriculum__section__list__item__lecture-duration">(1:37)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47989266' data-ss-event-type='button' data-ss-lecture-id='47989266' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47989266' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">SaaS versus physical products </span> <span class="block__curriculum__section__list__item__lecture-duration">(3:28)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47989523' data-ss-event-type='button' data-ss-lecture-id='47989523' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47989523' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Go-to-Market within PLG</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:24)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47989539' data-ss-event-type='button' data-ss-lecture-id='47989539' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47989539' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Product-led GTM metrics</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:54)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47989567' data-ss-event-type='button' data-ss-lecture-id='47989567' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47989567' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">GTM within community-led</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:18)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47989583' data-ss-event-type='button' data-ss-lecture-id='47989583' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47989583' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Community-led metrics</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:00)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47989618' data-ss-event-type='button' data-ss-lecture-id='47989618' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47989618' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">GTM for B2B </span> <span class="block__curriculum__section__list__item__lecture-duration">(3:34)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47989632' data-ss-event-type='button' data-ss-lecture-id='47989632' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47989632' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">GTM for B2C</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:15)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47989696' data-ss-event-type='button' data-ss-lecture-id='47989696' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47989696' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">GTM for B2D</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:47)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47989697' data-ss-event-type='button' data-ss-lecture-id='47989697' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47989697' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">GTM for start-ups and new markets </span> <span class="block__curriculum__section__list__item__lecture-duration">(1:30)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47989698' data-ss-event-type='button' data-ss-lecture-id='47989698' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47989698' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Metrics to track for B2B, B2C and B2D</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:31)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47989761' data-ss-event-type='button' data-ss-lecture-id='47989761' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47989761' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Key takeaways</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:25)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47989760' data-ss-event-type='button' data-ss-lecture-id='47989760' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47989760' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:22)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47991412' data-ss-event-type='button' data-ss-lecture-id='47991412' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47991412' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48005230' data-ss-event-type='button' data-ss-lecture-id='48005230' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48005230' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408228-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="2096784"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Bonus footage [20 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48028308' data-ss-event-type='button' data-ss-lecture-id='48028308' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48028308' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">[Bonus footage] Launching a product in APAC markets </span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408228-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="2096784"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Module 3: Pre-launch strategy [120 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47989931' data-ss-event-type='button' data-ss-lecture-id='47989931' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47989931' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Module outline </span> <span class="block__curriculum__section__list__item__lecture-duration">(1:15)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47989955' data-ss-event-type='button' data-ss-lecture-id='47989955' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47989955' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Establishing alignment</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:28)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990019' data-ss-event-type='button' data-ss-lecture-id='47990019' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990019' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to prioritize products and features</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:07)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990034' data-ss-event-type='button' data-ss-lecture-id='47990034' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990034' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Tiering your product launch </span> <span class="block__curriculum__section__list__item__lecture-duration">(1:04)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990064' data-ss-event-type='button' data-ss-lecture-id='47990064' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990064' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Pre-order marketing for launches</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:34)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990152' data-ss-event-type='button' data-ss-lecture-id='47990152' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990152' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Creating differentiation</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990528' data-ss-event-type='button' data-ss-lecture-id='47990528' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990528' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to build a launch roadmap</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:31)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/55949704' data-ss-event-type='button' data-ss-lecture-id='55949704' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/55949704' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to build your roadmap</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:21)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48008247' data-ss-event-type='button' data-ss-lecture-id='48008247' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48008247' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Defining your target audience through VoC </span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990547' data-ss-event-type='button' data-ss-lecture-id='47990547' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990547' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Segmenting messaging before launch</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:02)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990561' data-ss-event-type='button' data-ss-lecture-id='47990561' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990561' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Beta testing </span> <span class="block__curriculum__section__list__item__lecture-duration">(2:55)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990577' data-ss-event-type='button' data-ss-lecture-id='47990577' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990577' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Limited availability/soft launch</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:17)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990668' data-ss-event-type='button' data-ss-lecture-id='47990668' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990668' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Defining sales strategy</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:24)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990699' data-ss-event-type='button' data-ss-lecture-id='47990699' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990699' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">10 PMM KPIs to track success</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:44)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48105800' data-ss-event-type='button' data-ss-lecture-id='48105800' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48105800' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Key takeaways</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:27)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990731' data-ss-event-type='button' data-ss-lecture-id='47990731' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990731' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:28)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47991415' data-ss-event-type='button' data-ss-lecture-id='47991415' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47991415' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48005236' data-ss-event-type='button' data-ss-lecture-id='48005236' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48005236' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408228-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="2096784"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Bonus footage [23 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48028312' data-ss-event-type='button' data-ss-lecture-id='48028312' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48028312' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">[Bonus footage] Becoming the voice of the customer </span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408228-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="2096784"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Fireside chat [28 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48098146' data-ss-event-type='button' data-ss-lecture-id='48098146' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48098146' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">[Fireside chat] Pre-launch strategy </span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408228-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="2096784"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Module 4: Hard Launch [70 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990737' data-ss-event-type='button' data-ss-lecture-id='47990737' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990737' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Module outline</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:50)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990768' data-ss-event-type='button' data-ss-lecture-id='47990768' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990768' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Hard launch campaign checklist</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:57)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990777' data-ss-event-type='button' data-ss-lecture-id='47990777' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990777' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Sales enablement assets for hard launch</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:55)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990787' data-ss-event-type='button' data-ss-lecture-id='47990787' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990787' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to communicate your launch to customers</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:58)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990796' data-ss-event-type='button' data-ss-lecture-id='47990796' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990796' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">GTM case study: Launching in a new category</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:18)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990812' data-ss-event-type='button' data-ss-lecture-id='47990812' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990812' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Launch metrics</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:42)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990841' data-ss-event-type='button' data-ss-lecture-id='47990841' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990841' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Key takeaways</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:56)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990819' data-ss-event-type='button' data-ss-lecture-id='47990819' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990819' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:26)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47991417' data-ss-event-type='button' data-ss-lecture-id='47991417' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47991417' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48005244' data-ss-event-type='button' data-ss-lecture-id='48005244' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48005244' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408228-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="2096784"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Bonus footage [27 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48028319' data-ss-event-type='button' data-ss-lecture-id='48028319' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48028319' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">[Bonus footage] Building empathy for the challenge of working with the sales teams</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408228-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="2096784"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Module 5: Post-launch strategy [60 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990854' data-ss-event-type='button' data-ss-lecture-id='47990854' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990854' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Module outline</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:13)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990874' data-ss-event-type='button' data-ss-lecture-id='47990874' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990874' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Analyzing win rates</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:07)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47991214' data-ss-event-type='button' data-ss-lecture-id='47991214' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47991214' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Analyzing product adoption OKRs</span> <span class="block__curriculum__section__list__item__lecture-duration">(32:32)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47991238' data-ss-event-type='button' data-ss-lecture-id='47991238' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47991238' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Post-launch marketing strategies</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:35)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47991353' data-ss-event-type='button' data-ss-lecture-id='47991353' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47991353' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Driving GTM success post-launch</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:52)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47991360' data-ss-event-type='button' data-ss-lecture-id='47991360' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47991360' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Discussing lessons learned</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:16)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47991312' data-ss-event-type='button' data-ss-lecture-id='47991312' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47991312' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Lead generation</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:16)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47991366' data-ss-event-type='button' data-ss-lecture-id='47991366' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47991366' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Coursework</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:51)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47991397' data-ss-event-type='button' data-ss-lecture-id='47991397' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47991397' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Key takeaways</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:43)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47991418' data-ss-event-type='button' data-ss-lecture-id='47991418' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47991418' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48005258' data-ss-event-type='button' data-ss-lecture-id='48005258' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48005258' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408228-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="2096784"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Bonus footage [6 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48028280' data-ss-event-type='button' data-ss-lecture-id='48028280' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48028280' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">[Bonus footage] Repositioning a failing product </span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408228-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="2096784"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Module 6: Project management [80 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990871' data-ss-event-type='button' data-ss-lecture-id='47990871' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990871' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Module outline </span> <span class="block__curriculum__section__list__item__lecture-duration">(1:30)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990873' data-ss-event-type='button' data-ss-lecture-id='47990873' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990873' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Building motivation and investment cross functionally </span> <span class="block__curriculum__section__list__item__lecture-duration">(15:02)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990875' data-ss-event-type='button' data-ss-lecture-id='47990875' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990875' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Ownership of GTM strategy (PMM, GTM specialist or product-led?)</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:52)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990876' data-ss-event-type='button' data-ss-lecture-id='47990876' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990876' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Leveraging new tech for GTM management</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:43)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990879' data-ss-event-type='button' data-ss-lecture-id='47990879' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990879' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">How to lead meetings</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:38)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990880' data-ss-event-type='button' data-ss-lecture-id='47990880' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990880' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Managing up and down</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:31)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990882' data-ss-event-type='button' data-ss-lecture-id='47990882' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990882' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Key takeaways</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:34)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/47990883' data-ss-event-type='button' data-ss-lecture-id='47990883' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/47990883' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48005261' data-ss-event-type='button' data-ss-lecture-id='48005261' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48005261' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Time to reflect</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408228-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="2096784"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Bonus footage [28 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48028334' data-ss-event-type='button' data-ss-lecture-id='48028334' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48028334' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">[Bonus footage] This meeting could have been an email</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-164408228-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="2096784"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Wrap up <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48003898' data-ss-event-type='button' data-ss-lecture-id='48003898' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48003898' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Code icon"> <use xlink:href="#icon__Code"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Course satisfaction survey</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48003899' data-ss-event-type='button' data-ss-lecture-id='48003899' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48003899' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Resource library</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48003900' data-ss-event-type='button' data-ss-lecture-id='48003900' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48003900' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Fancy leaving a review?</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48003901' data-ss-event-type='button' data-ss-lecture-id='48003901' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48003901' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Code icon"> <use xlink:href="#icon__Code"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Your feedback</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48003902' data-ss-event-type='button' data-ss-lecture-id='48003902' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48003902' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Let's get social</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48003903' data-ss-event-type='button' data-ss-lecture-id='48003903' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48003903' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Showcase your cert</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48003906' data-ss-event-type='button' data-ss-lecture-id='48003906' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48003906' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Learn. Level-up. Lead</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48003907' data-ss-event-type='button' data-ss-lecture-id='48003907' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48003907' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Continue your professional development</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-164408228-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='2096784' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/go-to-market-certified-masters/lectures/48003909' data-ss-event-type='button' data-ss-lecture-id='48003909' data-ss-school-id='459083' data-ss-user-id='' href='/courses/go-to-market-certified-masters/lectures/48003909' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Get your certificate</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> </div> <button class='block__curriculum__view-all-lectures-btn' type='button'> <span>Show All Lectures</span> <img alt="show all lectures icon" class='block__curriculum__view-all-lectures-btn-icon__svg' src="https://fedora.teachablecdn.com/assets/icons/chevron-down-solid-263093b97bd01b06adb0ad6caee9cc0ed3fd93607596fb8dee102ebd20d6d85e.svg" /> </button> </div> </div> </div> </div>  <style type='text/css'>.b-164408229-top { padding-top: 22.400000000000002px; } .b-164408229-bottom { padding-bottom: 22.400000000000002px; } .b-164408229-text_color { color: #000000; } .b-164408229-content_width { max-width: 720px; } .b-164408229-background_color { background-color: #F5F5F5; } .b-164408229-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-team-rates " id="block-164408229"> <style> .block__text .b-164408229-text_color { color: #000000 } .block__text .b-164408229-content_width { width: 720px; } .block__text .b-164408229-heading_text_color h1, .block__text .b-164408229-heading_text_color h2, .block__text .b-164408229-heading_text_color h3, .block__text .b-164408229-heading_text_color h4, .block__text .b-164408229-heading_text_color h5, .block__text .b-164408229-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408229-top { padding-top: 40px; } .b-164408229-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164408229-top b-164408229-bottom b-164408229-background_color'> <div class="block__text-wrapper b-164408229-content_width b-164408229-heading_text_color b-164408229-text_color" data-target="block.data.body"> <h4 class="ql-align-center"><span style="background-color:transparent;color:rgb(0, 0, 0);">Looking to learn as a team?</span></h4><p class="ql-align-center"><span style="background-color:transparent;color:rgb(0, 0, 0);"><br class="softbreak">If you're looking to get a team of three or more PMMs certified, then speak to Adam about team rates at </span><a href="/cdn-cgi/l/email-protection#65040312251508080409090c040b06004b060a08" target="_blank"><span class="__cf_email__" data-cfemail="c8a9aebf88b8a5a5a9a4a4a1a9a6abade6aba7a5">[email protected]</span></a></p><p class="ql-align-center"><span style="background-color:transparent;color:rgb(0, 0, 0);">P.s. If you need help convincing your boss, </span><a href="https://docs.google.com/document/d/1kH3mepI9k7i5YZNtYt9z6DJV6uYbJdb59wEjfFYZR3E/edit#heading=h.xe2z82xi0l97" target="_blank" style="background-color:transparent;color:rgb(250, 93, 76);">we've done the hard part for you</a><span style="background-color:transparent;color:rgb(0, 0, 0);">.</span><br class="softbreak"></p><p><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164408230-top { padding-top: 22.400000000000002px; } .b-164408230-bottom { padding-bottom: 22.400000000000002px; } .b-164408230-text_color { color: #000000; } .b-164408230-content_width { max-width: 720px; } .b-164408230-background_color { background-color: #ffffff; } .b-164408230-heading_text_color { color: #000000; }</style> <div class="course-block block text block-custom-name-faqs " id="block-164408230"> <style> .block__text .b-164408230-text_color { color: #000000 } .block__text .b-164408230-content_width { width: 720px; } .block__text .b-164408230-heading_text_color h1, .block__text .b-164408230-heading_text_color h2, .block__text .b-164408230-heading_text_color h3, .block__text .b-164408230-heading_text_color h4, .block__text .b-164408230-heading_text_color h5, .block__text .b-164408230-heading_text_color h6 { color: #000000 } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-164408230-top { padding-top: 40px; } .b-164408230-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-164408230-top b-164408230-bottom b-164408230-background_color'> <div class="block__text-wrapper b-164408230-content_width b-164408230-heading_text_color b-164408230-text_color" data-target="block.data.body"> <h4><strong style="background-color:transparent;color:rgb(0, 0, 0);">FAQs.</strong></h4><p><strong style="background-color:transparent;color:rgb(0, 0, 0);"><br class="softbreak">Q: Who’s this course for?</strong></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">A: </strong><span style="background-color:transparent;color:rgb(0, 0, 0);">This course is perfect for product marketers ready to lead a cross-functional team through the GTM process. It’s also relevant for PMMs who specialize in another area of product marketing and want to learn more about GTM to enhance their chances of promotion/strategic influence.</span></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">Q: How does the course work?</strong></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">A: The course is 100% online and entirely self-paced. After enrolling, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Go-to-Market Certified!</span></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">Q: How long will the course take to complete?</strong></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">A: Of course, this will depend on you - you can dip in and learn as and when you please.</span></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">Q: What happens if I don’t pass the exams?</strong></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">A: If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.</span></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">Q: How long will I have access to the course content?</strong></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">A: For life! One, one-off payment gives you unlimited to all the course’s content, plus access to updated features. </span></p><p><strong style="background-color:transparent;color:rgb(0, 0, 0);">Q: I’d love to get my whole team certified, do you offer any discounts?</strong></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);">A: Yep! All our team packages are bespoke to make sure they’re tailored towards what you’re after. Contact Adam at </span><a href="/cdn-cgi/l/email-protection#7b1a1d0c3b0b16161a1717121a15181e55181416" target="_blank"><span class="__cf_email__" data-cfemail="fc9d9a8bbc8c91919d9090959d929f99d29f9391">[email protected]</span></a><span style="background-color:transparent;color:rgb(250, 93, 76);"> </span><span style="background-color:transparent;color:rgb(0, 0, 0);">and let him know what you want, and he’ll put a personalized package together for you.</span><br class="softbreak"><br class="softbreak"></p> </div> </section> </div>  <style type='text/css'>.b-164408231-top { padding-top: 22.400000000000002px; } .b-164408231-bottom { padding-bottom: 22.400000000000002px; } .b-164408231-card_style { --card_style: grid; } .b-164408231-gutter_width { --gutter-width: 24px; } .b-164408231-content_width { max-width: 960px; } .b-164408231-heading_color { color: #000000; } .b-164408231-background_color { background-color: #ffffff; } .b-164408231-card_border_color { border-color: #F5F5F5; } .b-164408231-card_border_width { border-width: 0px; 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} @media screen and (min-width: 768px) { .b-164408231-top { padding-top: 40px; } .b-164408231-bottom { padding-bottom: 40px; } .b-164408231-gutter_width .block__columns, .b-164408231-gutter_width .block__columns__fixed { grid-column-gap: 24px; } } </style> <section class="bl block__featured-products block__featured-products__cards block__columns-per-row--3 b-164408231-top b-164408231-bottom b-164408231-gutter_width b-164408231-background_color"> <div class="block__featured-products__heading_text b-164408231-heading_color rich-text"><h4><strong>Check out our other courses</strong></h4></div> <div class="block__columns b-164408231-content_width">  <div data-featured-product-type="Course" data-featured-product-id="825512" class="featured-product-card card-style-grid block__column b-164408231-card_background_color b-164408231-card_border_color b-164408231-card_border_width b-164408231-card_border_radius b-164408231-card_text_alignment"> <a href="/p/product-marketing-certified-core">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/Iehdqx6Q3KihvGaxDpgH" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Product Marketing Certified: Core"> Product Marketing Certified: Core </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-825512" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Propel your product and career to the next level with our fully self-paced certification program."> Propel your product and career to the next level with our fully self-paced certification program. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/0aojsf9Sc2T7fzmBhuSH" alt="Product Marketing Alliance" /> <p class="featured-product-card__author__name" title="Product Marketing Alliance"> Product Marketing Alliance </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-825512" data-featured-product-id="825512"> % </span> COMPLETE </div>  <p data-include-vat-price=1814482 class="featured-product-card__meta__item featured-product-card__price"> $1,299 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1780783" class="featured-product-card card-style-grid block__column b-164408231-card_background_color b-164408231-card_border_color b-164408231-card_border_width b-164408231-card_border_radius b-164408231-card_text_alignment"> <a href="/p/marketing-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/XgraIlocR6SuWDIGN2rp" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Marketing Certified | Masters"> Marketing Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1780783" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Transform your marketing strategy and position yourself for the CMO role. "> Transform your marketing strategy and position yourself for the CMO role. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/0aojsf9Sc2T7fzmBhuSH" alt="Product Marketing Alliance" /> <p class="featured-product-card__author__name" title="Product Marketing Alliance"> Product Marketing Alliance </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1780783" data-featured-product-id="1780783"> % </span> COMPLETE </div>  <p data-include-vat-price=4016893 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1563412" class="featured-product-card card-style-grid block__column b-164408231-card_background_color b-164408231-card_border_color b-164408231-card_border_width b-164408231-card_border_radius b-164408231-card_text_alignment"> <a href="/p/market-research-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/ZdldhwSIeJtpY8amFo8A" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Market Research Certified | Masters"> Market Research Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1563412" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Get the know-how for one of the most key tools in business: market research."> Get the know-how for one of the most key tools in business: market research. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/0aojsf9Sc2T7fzmBhuSH" alt="Product Marketing Alliance" /> <p class="featured-product-card__author__name" title="Product Marketing Alliance"> Product Marketing Alliance </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1563412" data-featured-product-id="1563412"> % </span> COMPLETE </div>  <p data-include-vat-price=3522860 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1484014" class="featured-product-card card-style-grid block__column b-164408231-card_background_color b-164408231-card_border_color b-164408231-card_border_width b-164408231-card_border_radius b-164408231-card_text_alignment"> <a href="/p/storytelling-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/aSAK9slJTHaPcSURIf0k" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Storytelling Certified | Masters"> Storytelling Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1484014" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Understand the science behind telling a story that sells. 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