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aria-hidden="true" role="presentation"> <mask id="awjmbriwym-path-1-inside-1_476_22970" fill="#fff"> <path fill-rule="evenodd" clip-rule="evenodd" d="M2 20a2 2 0 0 0-2 2v6a2 2 0 0 0 2 2h10a2 2 0 0 0 2-2v-6a2 2 0 0 0-2-2H2Zm8 4H4v2h6v-2Z"></path> </mask> <path fill-rule="evenodd" clip-rule="evenodd" d="M2 20a2 2 0 0 0-2 2v6a2 2 0 0 0 2 2h10a2 2 0 0 0 2-2v-6a2 2 0 0 0-2-2H2Zm8 4H4v2h6v-2Z" fill="#004CFF"></path> <path d="M4 24v-2H2v2h2Zm6 0h2v-2h-2v2Zm-6 2H2v2h2v-2Zm6 0v2h2v-2h-2Zm-8-4v-4a4 4 0 0 0-4 4h4Zm0 6v-6h-4v6h4Zm0 0h-4a4 4 0 0 0 4 4v-4Zm10 0H2v4h10v-4Zm0 0v4a4 4 0 0 0 4-4h-4Zm0-6v6h4v-6h-4Zm0 0h4a4 4 0 0 0-4-4v4ZM2 22h10v-4H2v4Zm2 4h6v-4H4v4Zm2 0v-2H2v2h4Zm4-2H4v4h6v-4Zm-2 0v2h4v-2H8Z" fill="#004CFF" mask="url(#awjmbriwym-path-1-inside-1_476_22970)"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M30 22H20v6h10v-6Zm-10-2a2 2 0 0 0-2 2v6a2 2 0 0 0 2 2h10a2 2 0 0 0 2-2v-6a2 2 0 0 0-2-2H20Z" fill="#00002D"></path> <path fill="#00002D" stroke="#00002D" d="M21.5 24.5h7v1h-7z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M28 3H4v6h24V3ZM4 1a2 2 0 0 0-2 2v6a2 2 0 0 0 2 2h24a2 2 0 0 0 2-2V3a2 2 0 0 0-2-2H4Z" fill="#00002D"></path> <path fill="#00002D" d="M6 5h11v2H6z"></path> <path fill="#00002D" d="M19 5h7v2h-7z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M15 15v-4h2v4h9v5h-2v-3H8v3H6v-5h9Z" fill="#00002D"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/marketing-automation" class="type-h5 text-theme-color" data-card-link >Marketing Automation</a></div> <span class="text-theme-color-secondary">Automate your growth</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#jomeysmfym-clip0_476_22331)"> <path d="M4 8V5h4v1c0 .364-.097.706-.268 1h-.318l.192.192C7.242 7.682 6.658 8 6 8H4Z" fill="#00002D"></path> <path d="M4 10v11.019a6.619 6.619 0 0 1 2 .155V10H4Z" fill="#00002D"></path> <path d="M7.352 9.766 14.586 17l-5.702 5.701a6.53 6.53 0 0 1 1.259 1.57L16 18.414l6.61 6.61 1.06-1.768L17.415 17l6.953-6.953-1.414-1.414L16 15.586 9.028 8.614a4.007 4.007 0 0 1-1.676 1.152Z" fill="#00002D"></path> <path d="M9.874 7c.082-.32.126-.655.126-1V5h10.666c.056.706.3 1.399.73 2H9.874Z" fill="#00002D"></path> <path d="M24.367 7.219 24.586 7h-.438l-.91-.91a1.991 1.991 0 0 1-.56-1.09H28v4.23a2 2 0 0 1-2-.383v-.433l-.219.22-1.414-1.415Z" fill="#00002D"></path> <path d="M26 11.123v9.916a3.041 3.041 0 0 1 2 .17V11.29a4.017 4.017 0 0 1-2-.167Z" fill="#00002D"></path> <path d="M28 24.072V29h-5.443l1.2-2h.829l-.518-.518 1.06-1.768.872.872v-2.297a1 1 0 0 1 1.614.14l.386.643Z" fill="#00002D"></path> <path d="m21.424 27-1.2 2h-9.398a6.52 6.52 0 0 0 .155-2h10.443Z" fill="#00002D"></path> <path d="M8.652 25.762 7.414 27h1.559a4.552 4.552 0 0 1-.23 2H4v-5.973a4.537 4.537 0 0 1 2 .23v2.329l1.468-1.468c.51.447.918 1.009 1.184 1.644Z" fill="#00002D"></path> <path d="M0 2a2 2 0 0 1 2-2h4a2 2 0 0 1 2 2v4a2 2 0 0 1-2 2H2a2 2 0 0 1-2-2V2Z" fill="#00002D"></path> <path d="M25.9 23.43a1 1 0 0 1 1.714 0l4.234 7.055A1 1 0 0 1 30.991 32h-8.468a1 1 0 0 1-.857-1.515l4.233-7.056Z" fill="#00002D"></path> <path d="M0 27.5a4.5 4.5 0 1 1 9 0 4.5 4.5 0 0 1-9 0Z" fill="#004CFF"></path> <path d="M25.91.59a2 2 0 0 1 2.828 0l2.672 2.672a2 2 0 0 1 0 2.828l-2.672 2.672a2 2 0 0 1-2.828 0L23.238 6.09a2 2 0 0 1 0-2.828L25.91.59Z" fill="#004CFF"></path> </g> <defs> <clipPath id="jomeysmfym-clip0_476_22331"> <path fill="#fff" d="M0 0h32v32H0z"></path> </clipPath> </defs> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/omnichannel-marketing" class="type-h5 text-theme-color" data-card-link >Omnichannel Marketing</a></div> <span class="text-theme-color-secondary">Message across all channels</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 33" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#wwtryaazmd-clip0_4629_41556)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.737 21.5 1.237 33 0 31.762l11.5-11.5 1.237 1.238Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m19.263 21.5 11.5 11.5L32 31.762l-11.5-11.5-1.237 1.238Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M7.25 2.75v13.265l8.578 8.169a.25.25 0 0 0 .344 0l8.578-8.17V2.75H7.25ZM6.5 1a1 1 0 0 0-1 1v14.336a1 1 0 0 0 .31.724l8.81 8.391a2 2 0 0 0 2.76 0l8.81-8.39a1 1 0 0 0 .31-.725V2a1 1 0 0 0-1-1h-19Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M14.746 25.548.415 12.65l1.17-1.3 14.331 12.897c.048.043.12.043.168 0l14.33-12.897 1.171 1.3-14.33 12.898a1.875 1.875 0 0 1-2.51 0Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M0 12.163c0-.76.616-1.375 1.375-1.375H5.91v1.75H1.75V31.25h28.498V12.538h-4.32v-1.75h4.695c.76 0 1.375.616 1.375 1.375v19.462c0 .76-.616 1.375-1.375 1.375H1.375C.615 33 0 32.384 0 31.625V12.163Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m11.837 6.635 8.326 3.982-3.62 1.312 2.715 3.62-1.584 1.086-2.488-3.756-2.444 2.941-.905-9.185Z" fill="#004CFF"></path> </g> <defs> <clipPath id="wwtryaazmd-clip0_4629_41556"> <path fill="#fff" transform="translate(0 .983)" d="M0 0h32v32H0z"></path> </clipPath> </defs> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/content-creation" class="type-h5 text-theme-color" data-card-link >Content Creation</a></div> <span class="text-theme-color-secondary">Design emails, forms, and landing pages</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#ciqjkjwdru-clip0_476_23199)"> <g clip-path="url(#ciqjkjwdru-clip1_476_23199)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M16 17.23c2.72 0 4.92-2.2 4.92-4.92 0-2.72-2.2-4.92-4.92-4.92-2.72 0-4.92 2.2-4.92 4.92 0 2.72 2.2 4.92 4.92 4.92Zm-12.28 7.6c.55-3.79 8.33-5.14 12.28-5.14 3.95 0 11.72 1.35 12.28 5.14.04.28-.03.57-.17.82-.82 1.42-4.21 6.36-12.11 6.36-7.9 0-11.29-4.93-12.11-6.36-.14-.25-.21-.53-.17-.82Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M30 16c0 7.73-6.27 14-14 14S2 23.73 2 16 8.27 2 16 2c2.24 0 4.36.53 6.24 1.46.21-.65.55-1.24.99-1.74C21.06.62 18.6 0 16 0 7.16 0 0 7.16 0 16s7.16 16 16 16 16-7.16 16-16c0-2.6-.62-5.06-1.72-7.23-.5.44-1.09.78-1.74.99.94 1.88 1.46 4 1.46 6.24Z" fill="#00002D"></path> <path d="M27 8a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z" fill="#004CFF"></path> </g> </g> <defs> <clipPath id="ciqjkjwdru-clip0_476_23199"> <path fill="#fff" d="M0 0h32v32H0z"></path> </clipPath> <clipPath id="ciqjkjwdru-clip1_476_23199"> <path fill="#fff" d="M0 0h32v32H0z"></path> </clipPath> </defs> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/audience-management" class="type-h5 text-theme-color" data-card-link >Audience Management</a></div> <span class="text-theme-color-secondary">Build smart contact lists</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M29 2H3a1 1 0 0 0-1 1v26a1 1 0 0 0 1 1h26a1 1 0 0 0 1-1V3a1 1 0 0 0-1-1ZM3 0a3 3 0 0 0-3 3v26a3 3 0 0 0 3 3h26a3 3 0 0 0 3-3V3a3 3 0 0 0-3-3H3Z" fill="#00002D"></path> <path fill="#004CFF" d="M5 18.126h5.428v9.931H5z"></path> <path fill="#004CFF" d="M21.855 20.495h5.428v7.562h-5.428z"></path> <path fill="#004CFF" d="M13.428 10h5.428v18.057h-5.428z"></path> <path fill="#00002D" d="M0 6h32v2H0z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M3 3.242h1.5v1.5H3v-1.5Zm2.5 0H7v1.5H5.5v-1.5Zm4 0H8v1.5h1.5v-1.5Z" fill="#00002D"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/analytics-and-reporting" class="type-h5 text-theme-color" data-card-link >Analytics and Reporting</a></div> <span class="text-theme-color-secondary">Validate your impact</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 33" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M26.0612 15.2693L28.499 15.6593H28.5234C30.2055 15.9275 30.2055 18.341 28.5234 18.6091L25.4517 19.0967C21.1855 19.7793 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1-1.221-.871l1.044-1.465-1.464-1.044a.75.75 0 0 1-.175-1.047Z" clip-rule="evenodd"></path> <path fill="#00002D" fill-rule="evenodd" d="M10.766 7.013a5.305 5.305 0 0 0-5.146 4.019.75.75 0 0 1-1.456-.362 6.805 6.805 0 0 1 6.602-5.157.75.75 0 1 1 0 1.5ZM23.407 27.805a.75.75 0 0 1-1.046.175l-2.686-1.915 1.916-2.686a.75.75 0 1 1 1.221.871l-1.044 1.465 1.464 1.044a.75.75 0 0 1 .175 1.046Z" clip-rule="evenodd"></path> <path fill="#00002D" fill-rule="evenodd" d="M21.16 24.99a5.305 5.305 0 0 0 5.146-4.019.75.75 0 1 1 1.456.362 6.805 6.805 0 0 1-6.602 5.157.75.75 0 0 1 0-1.5Z" clip-rule="evenodd"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/apps" class="type-h5 text-theme-color" data-card-link >Integrations</a></div> <span class="text-theme-color-secondary">Connect your favorite tools</span></div></div></li></ul></div></div><div class="col-span-12 md:col-span-6 xl:col-span-4 flex flex-col gap-lg-sm"><div><h3 class="text-2xs leading-tight tracking-wider uppercase block mb-lg-sm text-theme-secondary">Top Features</h3><ul class="flex flex-col gap-lg-sm"><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#zcynyavibr-clip0_476_23400)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.094 10.836 1.707 21.223.293 19.81 10.68 9.422l1.414 1.414Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m17.907 10.837 4.887 4.871 1.412-1.416-4.887-4.871-1.412 1.416Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M13.694 14.364.784 2.744 2.12 1.256 15 12.848 27.88 1.257l1.337 1.486-12.911 11.62a1.952 1.952 0 0 1-2.612 0Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M.021 2.004a2 2 0 0 1 2-2H27.77a2 2 0 0 1 2 2v15.721h-2V2.005H2.02v18.218h13.403v2H2.021a2 2 0 0 1-2-2V2.004Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M30 30v-7a7 7 0 1 0-7 7h7Zm-7-16a9 9 0 1 0 0 18h9v-9a9 9 0 0 0-9-9Z" fill="#00002D"></path> <path fill="#004CFF" d="M19 20h8v2h-8z"></path> <path fill="#004CFF" d="M19 24h5v2h-5z"></path> </g> <defs> <clipPath id="zcynyavibr-clip0_476_23400"> <path fill="#fff" d="M0 0h32v32H0z"></path> </clipPath> </defs> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/email-marketing" class="type-h5 text-theme-color" data-card-link >Email Marketing</a></div> <span class="text-theme-color-secondary">Send emails that convert</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M16 29c7.18 0 13-5.82 13-13S23.18 3 16 3 3 8.82 3 16s5.82 13 13 13Zm0 2c8.284 0 15-6.716 15-15 0-8.284-6.716-15-15-15C7.716 1 1 7.716 1 16c0 8.284 6.716 15 15 15Z" fill="#00002D"></path> <path d="M12.5 10v7.583h2.333V24l4.667-8.167h-2.333L19.5 10h-7Z" fill="#004CFF"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/dynamic-content" class="type-h5 text-theme-color" data-card-link >Dynamic Content</a></div> <span class="text-theme-color-secondary">Personalize for every customer</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 33" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M15 24.006v-12.7h2v12.7h-2Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M5.043 18.069a2 2 0 0 1 2-2h17.915a2 2 0 0 1 2 2v4.658h-2V18.07H7.043v4.658h-2V18.07Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M4.043 24.727v4h4v-4h-4Zm-1-2a1 1 0 0 0-1 1v6a1 1 0 0 0 1 1h6a1 1 0 0 0 1-1v-6a1 1 0 0 0-1-1h-6Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M14 24.727v4h4v-4h-4Zm-1-2a1 1 0 0 0-1 1v6a1 1 0 0 0 1 1h6a1 1 0 0 0 1-1v-6a1 1 0 0 0-1-1h-6Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M23.958 24.727v4h4v-4h-4Zm-1-2a1 1 0 0 0-1 1v6a1 1 0 0 0 1 1h6a1 1 0 0 0 1-1v-6a1 1 0 0 0-1-1h-6Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M26.25 4.983H5.75v4.75h20.5v-4.75Zm-20.5-2a2 2 0 0 0-2 2v4.75a2 2 0 0 0 2 2h20.5a2 2 0 0 0 2-2v-4.75a2 2 0 0 0-2-2H5.75Z" fill="#00002D"></path> <path fill="#004CFF" d="M7.25 6.483h9.625v1.75H7.25z"></path> <path fill="#004CFF" d="M18.625 6.483h6.125v1.75h-6.125z"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/segmentation" class="type-h5 text-theme-color" data-card-link >Segmentation</a></div> <span class="text-theme-color-secondary">Sort and automate contacts</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#cntmjnmfit-clip0_476_22392)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M30 4.933H19v20h11v-20Zm-13-2v22a2 2 0 0 0 2 2h11a2 2 0 0 0 2-2v-22H17Z" fill="#00002D"></path> <path d="M17.875 2.002c0-.623.504-1.127 1.127-1.127h10.996c.623 0 1.127.504 1.127 1.127v3.123h-13.25V2.002Z" fill="#004CFF" stroke="#004CFF" stroke-width="1.75"></path> <circle cx="21.25" cy="9.433" r="1" fill="#004CFF"></circle> <path fill="#00002D" d="M23.25 8.433h5.5v2h-5.5z"></path> <circle cx="21.25" cy="14.933" r="1" fill="#004CFF"></circle> <path fill="#00002D" d="M23.25 13.933h5.5v2h-5.5z"></path> <circle cx="21.25" cy="20.433" r="1" fill="#004CFF"></circle> <path fill="#00002D" d="M23.25 19.433h5.5v2h-5.5z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M13 5H2v25h11V5ZM0 3v27a2 2 0 0 0 2 2h11a2 2 0 0 0 2-2V3H0Z" fill="#00002D"></path> <path d="M.875 2.002c0-.623.504-1.127 1.127-1.127h10.996c.623 0 1.127.504 1.127 1.127v3.123H.875V2.002Z" fill="#004CFF" stroke="#004CFF" stroke-width="1.75"></path> <circle cx="4.25" cy="9.433" r="1" fill="#004CFF"></circle> <path fill="#00002D" d="M6.25 8.433h5.5v2h-5.5z"></path> <circle cx="4.25" cy="14.933" r="1" fill="#004CFF"></circle> <path fill="#00002D" d="M6.25 13.933h5.5v2h-5.5z"></path> <circle cx="4.25" cy="20.433" r="1" fill="#004CFF"></circle> <path fill="#00002D" d="M6.25 19.433h5.5v2h-5.5z"></path> <circle cx="4.25" cy="25.933" r="1" fill="#004CFF"></circle> <path fill="#00002D" d="M6.25 24.933h5.5v2h-5.5z"></path> </g> <defs> <clipPath id="cntmjnmfit-clip0_476_22392"> <path fill="#fff" d="M0 0h32v32H0z"></path> </clipPath> </defs> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/sales-crm" class="type-h5 text-theme-color" data-card-link >CRM</a></div> <span class="text-theme-color-secondary">Track all your opportunities</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M29 15.995v13H16c-7.18 0-13-5.82-13-13 0-1.91.41-3.72 1.15-5.35-.64-.25-1.21-.64-1.69-1.11-.94 1.96-1.46 4.15-1.46 6.47 0 8.28 6.72 15 15 15h13c1.1 0 2-.9 2-2v-13c0-8.29-6.72-15.01-15-15.01-2.32 0-4.51.52-6.47 1.46.48.48.86 1.05 1.11 1.69 1.63-.74 3.44-1.15 5.35-1.15 7.18 0 13 5.82 13 13H29Z" fill="#00002D"></path> <path d="M6 8.995a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z" fill="#004CFF"></path> <path d="M23 11.995H9v2h14v-2Z" fill="#00002D"></path> <path d="M23 15.995H9v2h14v-2Z" fill="#00002D"></path> <path d="M17 19.995H9v2h8v-2Z" fill="#00002D"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/sms-marketing" class="type-h5 text-theme-color" data-card-link >SMS Marketing</a></div> <span class="text-theme-color-secondary">Always reach your contacts through mobile devices</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#cfgdznndbl-clip0_476_22845)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M29 9.75H11c-.69 0-1.25.56-1.25 1.25v18c0 .69.56 1.25 1.25 1.25h18c.69 0 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fill="#00002D"></path> <path fill="#00002D" d="M8 6h6v2H8z"></path> <path fill="#00002D" d="M8 18h12v2H8z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M22 12H10v2h12v-2ZM8 10v6h16v-6H8Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M22 24H10v2h12v-2ZM8 22v6h16v-6H8Z" fill="#004CFF"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/platform/forms" class="type-h5 text-theme-color" data-card-link >Forms</a></div> <span class="text-theme-color-secondary">Gather valuable info</span></div></div></li></ul></div></div><div class="col-span-12 md:col-span-6 xl:col-span-4 flex flex-col gap-lg-sm"><div><h3 class="text-2xs leading-tight tracking-wider uppercase block mb-lg-sm text-theme-secondary">How we Deliver</h3><ul class="flex flex-col gap-lg-sm"><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 33" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#mkqxkoraxj-clip0_5550_36055)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M5 2.983v28h22v-28H5Zm-.5-2a1.5 1.5 0 0 0-1.5 1.5v29a1.5 1.5 0 0 0 1.5 1.5h23a1.5 1.5 0 0 0 1.5-1.5v-29a1.5 1.5 0 0 0-1.5-1.5h-23Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M15 28.241V5.726h2V28.24h-2Z" fill="#004CFF"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M13.605 12.96H7v-2h6.605v2Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M13.605 17.983H7v-2h6.605v2Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M13.605 23.005H7v-2h6.605v2Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M25.303 23.005h-6.605v-2h6.605v2Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M25.303 12.96h-6.605v-2h6.605v2Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M25.303 17.983h-6.605v-2h6.605v2Z" fill="#00002D"></path> </g> <defs> <clipPath id="mkqxkoraxj-clip0_5550_36055"> <path fill="#fff" transform="translate(0 .983)" d="M0 0h32v32H0z"></path> </clipPath> </defs> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/compare" class="type-h5 text-theme-color" data-card-link >Compare</a></div> <span class="text-theme-color-secondary">See how we stack up</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 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<path fill-rule="evenodd" clip-rule="evenodd" d="M23.667 2.346 21.563 6.7l-1.8-.87 2.103-4.354 1.801.87Z" fill="#004CFF"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m25.996 16.845 4.817.438.18-1.992-4.816-.437-.18 1.991Z" fill="#004CFF"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m22.882 10.187 4.152-2.35.986 1.74-4.153 2.35-.985-1.74Z" fill="#004CFF"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M1.897 20.675a3.037 3.037 0 0 1 1.148-4.14l1.246-.705a3.037 3.037 0 0 1 4.14 1.148l2.828 4.998a3.037 3.037 0 0 1-1.147 4.14l-1.247.705a3.037 3.037 0 0 1-4.139-1.148l-2.829-4.998Zm2.133-2.399a1.037 1.037 0 0 0-.392 1.414l2.829 4.998c.282.499.915.674 1.413.392l1.247-.705c.498-.282.674-.915.391-1.414L6.69 17.963a1.037 1.037 0 0 0-1.413-.392l-1.246.705Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M.549 24.548a3.037 3.037 0 0 1 1.147-4.14l.909-.514a1 1 0 0 1 1.363.378l2.17 3.834a1 1 0 0 1-.379 1.363l-.908.514a3.037 3.037 0 0 1-4.14-1.147l-.162-.288Zm2.132-2.399a1.037 1.037 0 0 0-.392 1.414l.163.288c.282.498.915.674 1.414.391l.038-.021-1.185-2.093-.038.021Z" fill="#00002D"></path> </g> <defs> <clipPath id="jcjnpemwhp-clip0_476_23557"> <path fill="#fff" d="M0 0h32v32H0z"></path> </clipPath> </defs> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/release-updates" class="type-h5 text-theme-color" data-card-link >Product Updates</a></div> <span class="text-theme-color-secondary">Get the latest</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#xmeghqbbib-clip0_476_22863)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M22.5 13a4.5 4.5 0 1 0 0-9 4.5 4.5 0 0 0 0 9Zm-.5 6.525V27h10v-7.475C32 16.177 25.329 15 22 15c-1.084 0-2.522.125-3.97.409 2.185.966 3.97 2.384 3.97 4.116Z" fill="#004CFF"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M2.397 18.924c-.38.325-.397.515-.397.601V25h16v-5.475c0-.086-.017-.276-.397-.601-.408-.35-1.08-.71-2.002-1.025C13.767 17.272 11.493 17 10 17c-1.493 0-3.767.272-5.6.9-.922.315-1.596.674-2.003 1.024ZM20 19.525C20 16.177 13.329 15 10 15c-3.329 0-10 1.177-10 4.525V27h20v-7.475Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M10 11a2.5 2.5 0 1 0 0-5 2.5 2.5 0 0 0 0 5Zm0 2a4.5 4.5 0 1 0 0-9 4.5 4.5 0 0 0 0 9Z" fill="#00002D"></path> </g> <defs> <clipPath id="xmeghqbbib-clip0_476_22863"> <path fill="#fff" d="M0 0h32v32H0z"></path> </clipPath> </defs> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/customers" class="type-h5 text-theme-color" data-card-link >Customers</a></div> <span class="text-theme-color-secondary">Automation in action</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M20 8V2H6v28h20V8h-6Zm7.82-2a2 2 0 0 1 .18.828V30a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2h15.172a2 2 0 0 1 1.414.586l4.828 4.828A2 2 0 0 1 27.82 6ZM22 2.828 25.172 6H22V2.828Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M11 0v14a2 2 0 1 0 4 0V6.5a.5.5 0 0 0-1 0v5h-2v-5a2.5 2.5 0 0 1 5 0V14a4 4 0 0 1-8 0V0h2Z" fill="#004CFF"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M23 21H9v2h14v-2Zm-4 4H9v2h10v-2Z" fill="#00002D"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/marketing-automation-buyers-guide" class="type-h5 text-theme-color" data-card-link >Buyer's Guide</a></div> <span class="text-theme-color-secondary">Find the right automation platform for you</span></div></div></li></ul></div></div></nav></div></div></div></li><li class="w-full border-t border-theme-border-color-weak xl:border-0 xl:w-auto"><div class="hidden nojs:block"> <a class="nav-link nav-link--primary relative inline-flex items-center justify-center border rounded-full" href="https://www.activecampaign.com/solutions" text="All Solutions"> <span class="pointer-events-none">Solutions</span> <span class="h-xs-sm w-xs-sm" aria-hidden="true"> </span> </a></div><div class="nojs:hidden site-nav__mega-menu" data-site-nav-mega-menu="80"> <button aria-controls="menu-80-panel" aria-expanded="false" aria-label="Show Solutions menu" class="nav-link nav-link--primary relative inline-flex items-center justify-center border rounded-full" data-site-nav-mega-menu-toggle data-text-for-hide="Hide Solutions menu" data-text-for-show="Show Solutions menu" id="menu-80-toggle" type="button" > <span>Solutions</span> <span class="xl:hidden button button--control inline-flex items-center justify-center border rounded-sm ml-auto"> <svg class="h-xs-sm w-xs-sm" focusable="false" role="presentation"><use href="https://www.activecampaign.com/dist/images/svg/sprite.icon.svg?v=3c57f0c18aae8b6138f2dd6d8b25cfe5f1301039#icon-chevron-down" aria-hidden="true"></use></svg></span> <span class="hidden xl:inline-block w-xs-sm"> <svg class="h-xs-sm w-xs-sm" focusable="false" role="presentation"><use href="https://www.activecampaign.com/dist/images/svg/sprite.icon.svg?v=3c57f0c18aae8b6138f2dd6d8b25cfe5f1301039#icon-chevron-down" aria-hidden="true"></use></svg></span> </button><div class="pb-lg-xl xl:container xl:absolute xl:top-full xl:left-0 xl:right-0 xl:py-sm-xl" data-color-theme="light" id="menu-80-panel" ><div class="grid grid-cols-12 gap-x-sm-xl gap-y-lg-md"><div class="col-span-12 "><div class="w-fit xl:max-w-[50%]"><div class="nav-link-overview-card select-none" data-card="masked" data-card-size="sm"><div class="flex flex-col gap-4xs-3xs"> <a class="inline-flex items-center gap-sm-md text-theme-link-color" href="https://www.activecampaign.com/solutions" data-card-link> <span class="type-h4"> <span class="xl:hidden">All Solutions</span> <span class="hidden xl:block">Solutions</span> </span> <span class="shrink-0"> <svg class="w-xs-sm h-xs-sm" focusable="false" role="presentation"><use href="https://www.activecampaign.com/dist/images/svg/sprite.icon.svg?v=3c57f0c18aae8b6138f2dd6d8b25cfe5f1301039#icon-arrow-right" aria-hidden="true"></use></svg></span> </a> <span class="text-sm">Find the right intelligent marketing automation solution to grow your business</span></div></div></div></div><nav class="col-span-12 grid grid-cols-subgrid gap-y-lg-xl"><div class="col-span-12 lg:col-span-6 flex flex-col gap-md-lg"><div><h3 class="text-2xs leading-tight tracking-wider uppercase block mb-lg-sm text-theme-secondary">Featured industries</h3><ul class="grid grid-cols-1 md:grid-cols-2 gap-3xs-2xs" role="list"><li class="flex"><div class="link-card w-full p-sm-md border rounded-lg" data-card ><div class="flex flex-col"><div class="self-end w-md-lg h-md-lg"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M20 8V2H6v28h20V8h-6Zm7.82-2a2 2 0 0 1 .18.828V30a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2V2a2 2 0 0 1 2-2h15.172a2 2 0 0 1 1.414.586l4.828 4.828A2 2 0 0 1 27.82 6ZM22 2.828 25.172 6H22V2.828Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M11 0v14a2 2 0 1 0 4 0V6.5a.5.5 0 0 0-1 0v5h-2v-5a2.5 2.5 0 0 1 5 0V14a4 4 0 0 1-8 0V0h2Z" fill="#004CFF"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M23 21H9v2h14v-2Zm-4 4H9v2h10v-2Z" fill="#00002D"></path> </svg></div><div class="flex items-start gap-3xs mt-md-lg"><h3 class="type-h5"> <a href="https://www.activecampaign.com/agency-partners" class="text-theme-color" data-card-link >Agency & Consulting</a></h3></div><p class="mt-4xs text-xs">Drive client results</p></div></div></li><li class="flex"><div class="link-card w-full p-sm-md border rounded-lg" data-card ><div class="flex flex-col"><div class="self-end w-md-lg h-md-lg"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M8 23.085V14H6v9.139c0 .577.256 1.191.82 1.564C7.912 25.426 10.884 27 16 27s8.088-1.574 9.18-2.297A1.86 1.86 0 0 0 26 23.14V14h-2v9.085c-.883.566-3.46 1.915-8 1.915s-7.117-1.35-8-1.915Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m15.18 5.562-12.495 5.62 12.428 6.148a2 2 0 0 0 1.774 0l12.428-6.148-12.495-5.62.82-1.824 12.496 5.62c1.541.693 1.581 2.867.066 3.616l-12.428 6.149a4 4 0 0 1-3.548 0L1.798 12.974c-1.515-.75-1.475-2.923.066-3.617l12.495-5.62a4 4 0 0 1 3.282 0l-.82 1.825a2 2 0 0 0-1.641 0Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m15.811 10.018.378 1.964L4 14.326V27H2V12.674l13.811-2.656Z" fill="#004CFF"></path> <path d="M5 27H1l2-8 2 8Z" fill="#004CFF"></path> <ellipse cx="16" cy="11" rx="2" ry="1" fill="#00002D"></ellipse> </svg></div><div class="flex items-start gap-3xs mt-md-lg"><h3 class="type-h5"> <a href="https://www.activecampaign.com/education" class="text-theme-color" data-card-link >Online Education</a></h3></div><p class="mt-4xs text-xs">Market and automate learning</p></div></div></li><li class="flex"><div class="link-card w-full p-sm-md border rounded-lg" data-card ><div class="flex flex-col"><div class="self-end w-md-lg h-md-lg"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1 2.372h4.71c1.065 0 1.994.721 2.26 1.753l.472 1.837h21.593a1.667 1.667 0 0 1 1.559 2.256l-4.376 11.57a2.333 2.333 0 0 1-2.182 1.507H12.532a2.333 2.333 0 0 1-2.241-1.684L6.7 7.226l-.668-2.603a.333.333 0 0 0-.323-.25H1v-2Zm11.186 5.59H8.998l1.352 4.667h2.512l-.676-4.667Zm.966 6.667h-2.223l1.283 4.426c.04.142.171.24.32.24h1.296l-.676-4.666Zm2.697 4.666-.677-4.666h3.29v4.666h-2.614Zm4.613 0h1.932l.882-4.666h-2.814v4.666Zm0-6.666h3.192l.883-4.667h-4.075v4.667Zm-2-4.667h-4.255l.676 4.667h3.579V7.962Zm6.85 6.667-.883 4.666h.607a.333.333 0 0 0 .312-.215l1.683-4.451h-1.72Zm2.476-2H25.69l.882-4.667h2.98l-1.764 4.667Z" fill="#004CFF"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M1 2.372h4.683c1.08 0 2.024.732 2.293 1.778l.466 1.812H30.01a1.684 1.684 0 0 1 1.575 2.28l-4.358 11.523a2.367 2.367 0 0 1-2.215 1.53H12.557a2.367 2.367 0 0 1-2.274-1.708L6.703 7.226l-.663-2.578a.368.368 0 0 0-.356-.276H1v-2Zm7.998 5.59 3.206 11.068c.046.157.19.265.353.265h12.455c.153 0 .29-.094.344-.237l4.197-11.096H8.998Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m6.881 22.949 3.981-3.413 1.302 1.519-3.332 2.856h18.954v2H7.976c-1.562 0-2.282-1.945-1.095-2.962Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.847 26.983a.322.322 0 1 0 0 .645.322.322 0 0 0 0-.645Zm-2.322.322a2.322 2.322 0 1 1 4.645 0 2.322 2.322 0 0 1-4.645 0Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M22.898 26.983a.322.322 0 1 0 0 .645.322.322 0 0 0 0-.645Zm-2.323.322a2.322 2.322 0 1 1 4.645 0 2.322 2.322 0 0 1-4.645 0Z" fill="#00002D"></path> </svg></div><div class="flex items-start gap-3xs mt-md-lg"><h3 class="type-h5"> <a href="https://www.activecampaign.com/ecommerce" class="text-theme-color" data-card-link >Ecommerce & Retail</a></h3></div><p class="mt-4xs text-xs">Sell more online</p></div></div></li><li class="flex"><div class="link-card w-full p-sm-md border rounded-lg" data-card ><div class="flex flex-col"><div class="self-end w-md-lg h-md-lg"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 33" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#ctndlboolz-clip0_6070_47492)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M4.81372 28.9829V30.9829H6.81372V28.9829H4.81372ZM3.81372 26.9829C3.26144 26.9829 2.81372 27.4306 2.81372 27.9829V31.9829C2.81372 32.5352 3.26144 32.9829 3.81372 32.9829H7.81372C8.36601 32.9829 8.81372 32.5352 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id="ctndlboolz-path-8-inside-1_6070_47492" fill="white"> <path d="M12.8577 11.1064C12.8577 10.5542 13.3054 10.1064 13.8577 10.1064H17.6393C18.1916 10.1064 18.6393 10.5542 18.6393 11.1064V18.8848H12.8577V11.1064Z"></path> </mask> <path d="M12.8577 11.1064C12.8577 10.5542 13.3054 10.1064 13.8577 10.1064H17.6393C18.1916 10.1064 18.6393 10.5542 18.6393 11.1064V18.8848H12.8577V11.1064Z" fill="#004CFF" stroke="#004CFF" stroke-width="4" mask="url(#ctndlboolz-path-8-inside-1_6070_47492)"></path> </g> <defs> <clipPath id="ctndlboolz-clip0_6070_47492"> <rect width="32" height="32" fill="white" transform="translate(0 0.98291)"></rect> </clipPath> </defs> </svg></div><div class="flex items-start gap-3xs mt-md-lg"><h3 class="type-h5"> <a href="https://www.activecampaign.com/franchise" class="text-theme-color" data-card-link >Multi-location & Franchises</a></h3></div><p class="mt-4xs text-xs">Consistent experiences at scale</p></div></div></li></ul></div></div><div class="col-span-12 md:col-span-6 xl:col-span-3 flex flex-col gap-lg-sm"><div><h3 class="text-2xs leading-tight tracking-wider uppercase block mb-lg-sm text-theme-secondary">All Industries</h3><ul class="flex flex-col gap-lg-sm"><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M29 2H3a1 1 0 0 0-1 1v26a1 1 0 0 0 1 1h26a1 1 0 0 0 1-1V3a1 1 0 0 0-1-1ZM3 0a3 3 0 0 0-3 3v26a3 3 0 0 0 3 3h26a3 3 0 0 0 3-3V3a3 3 0 0 0-3-3H3Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M31.5 7.5H.5v-2h31v2Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M3 3h1.5v1.5H3V3Zm2.25 0h1.5v1.5h-1.5V3ZM9 3H7.5v1.5H9V3Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m23.797 18.24-4.691-3.518 1.05-1.4 5.625 4.219a.875.875 0 0 1 0 1.4l-5.625 4.218-1.05-1.4 4.691-3.518Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m8.203 18.24 4.691 3.52-1.05 1.4-5.625-4.22a.875.875 0 0 1 0-1.4l5.625-4.218 1.05 1.4-4.691 3.518Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m13.494 25.271 2.77-14.021 1.697.43-2.77 14.02-1.697-.428Z" fill="#004CFF"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/industry/saas-and-technology" class="type-h5 text-theme-color" data-card-link >SaaS & Technology</a></div> <span class="text-theme-color-secondary">Scale your tech business</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M17 16a1 1 0 0 1 1-1h7a4 4 0 0 1 4 4v8a4 4 0 0 1-4 4h-7a1 1 0 0 1-1-1V16Zm2 1v12h6a2 2 0 0 0 2-2v-8a2 2 0 0 0-2-2h-6Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M17 10a1 1 0 0 1 1-1h7a2 2 0 0 1 2 2v4a2 2 0 0 1-2 2h-7a1 1 0 0 1-1-1v-6Zm2 1v4h6v-4h-6Z" fill="#00002D"></path> <path fill="#00002D" d="M19 21h8v4h-8z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M3 11a4 4 0 0 1 4-4h8a4 4 0 0 1 4 4v16a4 4 0 0 1-4 4H7a4 4 0 0 1-4-4V11Zm4-2a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h8a2 2 0 0 0 2-2V11a2 2 0 0 0-2-2H7Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M3 3a2 2 0 0 1 2-2h12a2 2 0 0 1 2 2v4a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V3Zm14 0H5v4h12V3Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M12 16h-2v2H8v2h2v2h2v-2h2v-2h-2v-2Z" fill="#004CFF"></path> <path fill="#00002D" d="M15 29h4v2h-4z"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/industry/healthcare" class="type-h5 text-theme-color" data-card-link >Healthcare</a></div> <span class="text-theme-color-secondary">Drive better patient experiences</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M.002 13.483h12v16h-12v-16Zm2 2v12h8v-12h-8Z" fill="#00002D"></path> <path d="M6.002 25.483c.55 0 1-.45 1-1s-.45-1-1-1-1 .45-1 1 .45 1 1 1Z" fill="#004CFF"></path> <path d="M19.502 29.483c-1.04 0-2.1-.07-3.18-.27-1.34-.26-2.59-.69-3.69-1.08-.67-.23-1.31-.46-1.9-.62a.994.994 0 0 1-.74-.96v-10.29c0-.55.45-1 1-1h.16s1.4.07 1.91-.86c.9-1.64 1.54-2.57 2-3.25.59-.85.81-1.17.98-2.07.17-.94-.03-3.14-.28-4.78-.05-.36.06-.69.29-.96.51-.59 1.66-.79 2.05-.82 1.78-.2 3.43.8 4.11 2.49.57 1.44.63 2.63.67 3.68.09 1.5-.16 3.01-.41 4.12h6.84c.82 0 1.58.37 2.09 1.02.54.68.72 1.57.51 2.43a2.73 2.73 0 0 1-1.08 1.61c.29.59.36 1.27.2 1.94a2.73 2.73 0 0 1-1.08 1.61c.29.59.36 1.27.2 1.94a2.73 2.73 0 0 1-1.08 1.61c.29.59.36 1.27.2 1.94-.29 1.17-1.27 2.01-2.44 2.09-1.1.05-2.17.15-3.2.24-1.35.13-2.73.26-4.13.26v-.02Zm-7.5-3.68c.42.13.85.28 1.29.44 1.09.38 2.21.77 3.4 1 2.23.41 4.43.21 6.75-.01 1.06-.1 2.15-.2 3.28-.25.27-.02.52-.25.6-.58.06-.26.01-.52-.14-.72a.637.637 0 0 0-.51-.25c-.55 0-1-.45-1-1s.45-1 1-1h.88c.32 0 .57-.21.65-.56a.84.84 0 0 0-.14-.73.649.649 0 0 0-.51-.25c-.55 0-1-.45-1-1s.45-1 1-1h.88c.32 0 .57-.22.65-.56.07-.27.02-.54-.14-.73a.649.649 0 0 0-.51-.25c-.55 0-1-.45-1-1s.45-1 1-1h.88c.32 0 .57-.21.65-.56.07-.27.02-.54-.14-.73a.667.667 0 0 0-.51-.25h-7.24c-.49 0-.95-.22-1.27-.62-.34-.42-.47-.95-.36-1.47.25-1.02.53-2.5.44-3.92-.04-.99-.08-1.91-.53-3.04-.34-.85-1.15-1.35-2.02-1.25h-.11c-.07 0-.23.04-.39.09.16 1.16.43 3.52.19 4.85-.25 1.32-.67 1.92-1.3 2.83-.44.65-1.05 1.53-1.9 3.08-.7 1.28-1.95 1.71-2.83 1.84v8.61l.01-.01Z" fill="#00002D"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/industry/creators-and-influencers" class="type-h5 text-theme-color" data-card-link >Creators & Influencers</a></div> <span class="text-theme-color-secondary">Grow your audience</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <g clip-path="url(#xmiqjolxpl-clip0_476_22628)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M22.493 1.138a1 1 0 0 1 .993-.012l4.5 2.5-.972 1.748L24 3.7V9h-2V2a1 1 0 0 1 .493-.862Z" fill="#004CFF"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="m4.894 5.553 7 14a1 1 0 0 1-1.558 1.194l-9-8 1.328-1.495 5.12 4.55-4.678-9.355 1.788-.894Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M1 19h24v1a12 12 0 0 1-24 0v-1Zm2.05 2a10 10 0 0 0 19.9 0H3.05Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M14.68 8h16.407L28.75 32.01H17.685l-.328-2.752 1.986-.238.118.99h7.475L28.883 10H16.894l1.015 9.983-1.99.202L14.681 8Z" fill="#00002D"></path> </g> <defs> <clipPath 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1.848.33.05-.05.11-.1.16-.15 1.288-1.2 2.297-2.148 4.405-2.418 1.278-.17 2.047.28 2.517 1.179v.05c.16.35 0 .699-.3.859l.05.01Z" fill="#0E1C38"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/industry/non-profit" class="type-h5 text-theme-color" data-card-link >Non-Profit</a></div> <span class="text-theme-color-secondary">Build momentum with automation</span></div></div></li><li> <a class="cta-link inline-flex items-center gap-xs text-sm select-none" href="https://www.activecampaign.com/solutions" text="Explore all Industries"> <span>Explore all Industries</span> <span> <svg class="w-xs-sm h-xs-sm" focusable="false" role="presentation"><use href="https://www.activecampaign.com/dist/images/svg/sprite.icon.svg?v=3c57f0c18aae8b6138f2dd6d8b25cfe5f1301039#icon-chevron-right" aria-hidden="true"></use></svg></span> </a></li></ul></div></div><div class="col-span-12 md:col-span-6 xl:col-span-3 flex flex-col gap-lg-sm"><div><h3 class="text-2xs leading-tight tracking-wider uppercase block mb-lg-sm text-theme-secondary">ActiveCampaign for</h3><ul class="flex flex-col gap-lg-sm"><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 33" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M7.235 20.655c-.468.401-.54.683-.54.878v6.45h18.61v-6.45c0-.195-.072-.477-.54-.878-.496-.426-1.292-.845-2.35-1.207-2.105-.72-4.705-1.03-6.415-1.03s-4.31.31-6.416 1.03c-1.057.362-1.853.781-2.349 1.207Zm20.07.878c0-3.785-7.542-5.115-11.305-5.115s-11.304 1.33-11.304 5.115v8.45h22.608v-8.45Z" fill="#00002D"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M16 12.157a3.087 3.087 0 1 0 0-6.174 3.087 3.087 0 0 0 0 6.174Zm0 2a5.087 5.087 0 1 0 0-10.174 5.087 5.087 0 0 0 0 10.174Z" fill="#00002D"></path> </svg></div><div class="flex flex-col gap-4xs"><div class="flex items-start gap-3xs"> <a href="https://www.activecampaign.com/solutions/solopreneurs" class="type-h5 text-theme-color" data-card-link >Solopreneurs</a></div> <span class="text-theme-color-secondary">Grow your ideas</span></div></div></li><li class="flex gap-xs"><div class="nav-link-icon-card inline-flex items-start gap-xs-sm text-xs select-none" data-card="masked" data-card-size="sm"><div class="shrink-0 w-md-lg mt-4xs"><svg class="spot-illustration scale-100 w-full h-auto max-h-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" fill="none" focusable="false" aria-label="" aria-hidden="true" role="presentation"> <path fill-rule="evenodd" clip-rule="evenodd" d="M5 11v17h22V11H5ZM4 9a1 1 0 0 0-1 1v19a1 1 0 0 0 1 1h24a1 1 0 0 0 1-1V10a1 1 0 0 0-1-1H4Z" fill="#00002D"></path> <path 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No credit card needed. Instant setup.</div></div><input type="hidden" name="locale" value="en"> <input type="hidden" name="salmon" value='{"version": 6, "status": -1}'></form></div></div></div></div><div class="relative col-span-12 lg:col-span-6 "><div id="732822-163998" class="relative overflow-hidden pointer-events-none aspect-1/1 rounded-lg"><img id="img-163998-447904161" class="absolute inset-0 w-full h-full object-cover select-none" src="https://active-campaign.transforms.svdcdn.com/production/general/Girl-smiling-at-laptop.png?w=1600&h=1600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1723234891&s=eaef1b957b38c1e3518dad612296f7d4" srcset="https://active-campaign.transforms.svdcdn.com/production/general/Girl-smiling-at-laptop.png?w=1600&h=1600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1723234891&s=eaef1b957b38c1e3518dad612296f7d4 1600w, 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https://active-campaign.transforms.svdcdn.com/production/general/Girl-smiling-at-laptop.png?w=300&h=300&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1723234891&s=c6d2ea560bf8273e6dba6441ecd639fd 300w" width="1326" height="1326" alt="Female-presenting marketing professional wearing a sage green sweater using a laptop and smiling." sizes="50vw" decoding="sync" draggable="false" fetchpriority="high"><noscript><img id="img-163998-447904161" class="absolute inset-0 w-full h-full object-cover select-none" src="https://active-campaign.transforms.svdcdn.com/production/general/Girl-smiling-at-laptop.png?w=1600&h=1600&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1723234891&s=eaef1b957b38c1e3518dad612296f7d4" width="1326" height="1326" alt="Female-presenting marketing professional wearing a sage green sweater using a laptop and smiling." decoding="sync"></noscript></div></div></div></section><article><section class="section section--post-body py-2xl-3xl" data-color-theme="light"><div class="container w-full grid grid-cols-12 gap-x-sm-xl gap-y-xl-2xl"><aside class="siderail col-span-full lg:col-span-3"><div class="siderail__content lg:sticky lg:top-3xl"><div class="flex flex-col gap-sm lg:gap-2xs-xs" ><h3 class="text-2xs leading-tight tracking-wider uppercase">Contents</h3><ul class="flex flex-col gap-sm lg:gap-2xs-xs text-root" role="list" ><li data-listgroup-item> <a class="inline-flex items-center gap-2xs-xs" href="#what-tool-are-you-using-today"> <span class="text-pretty">What tool are you using today?</span> </a></li><li data-listgroup-item> <a class="inline-flex items-center gap-2xs-xs" href="#what-exactly-is-a-good-marketing-automation-platform"> <span class="text-pretty">What exactly is a good marketing automation platform?</span> </a></li><li data-listgroup-item> <a class="inline-flex items-center gap-2xs-xs" href="#how-people-research-and-buy-software-today"> <span class="text-pretty">How people research and buy software today</span> </a></li><li data-listgroup-item> <a class="inline-flex items-center gap-2xs-xs" href="#what-are-you-trying-to-achieve-with-your-automation-platform"> <span class="text-pretty">What are you trying to achieve with your automation platform?</span> </a></li><li data-listgroup-item> <a class="inline-flex items-center gap-2xs-xs" href="#the-problems-to-avoid-when-choosing-a-new-tool"> <span class="text-pretty">The problems to avoid when choosing a new tool</span> </a></li><li data-listgroup-item> <a class="inline-flex items-center gap-2xs-xs" href="#your-pain-points-determine-the-features-you-need"> <span class="text-pretty">Your pain points determine the features you need</span> </a></li><li data-listgroup-item> <a class="inline-flex items-center gap-2xs-xs" href="#what-are-you-really-getting-with-a-platforms-integrations"> <span class="text-pretty">What are you really getting with a platform’s integrations?</span> </a></li><li data-listgroup-item> <a class="inline-flex items-center gap-2xs-xs" href="#discovery-questions-to-ask-before-you-sign"> <span class="text-pretty">Discovery questions to ask before you sign</span> </a></li><li data-listgroup-item> <a class="inline-flex items-center gap-2xs-xs" href="#whats-the-total-cost-of-a-new-tool-including-hidden-costs"> <span class="text-pretty">What's the total cost of a new tool (including hidden costs)?</span> </a></li><li data-listgroup-item> <a class="inline-flex items-center gap-2xs-xs" href="#what-to-expect-from-billing"> <span class="text-pretty">What to expect from billing</span> </a></li><li data-listgroup-item> <a class="inline-flex items-center gap-2xs-xs" href="#youre-ready-to-make-a-decision"> <span class="text-pretty">You’re ready to make a decision</span> </a></li></ul></div></div></aside><div class="col-span-full lg:col-span-9 grid grid-cols-12 auto-rows-min gap-x-sm-xl lg:grid-cols-9"><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><h2>Are you reconsidering your tech stack?</h2><p>You’re busy, working on everything at once, and you’re realizing that the tools you have are causing more of a headache than necessary. To execute and deliver on specific goals, you need tools that help you get it all done and make your day-to-day easier.</p><p>You’ve heard it before: do more with less. Easier said than done, especially for those who work on an endless list of tasks like writing emails, creating content, managing customer relationships, managing a website, and supporting sales, all while maintaining a memorable, top-of-mind brand. It’s a lot.</p></div></div><div class="post-block post-block--callout col-span-full lg:col-span-6 lg:col-start-2"><div class="flex flex-col gap-sm-md p-lg-xl rounded-md" data-color-theme="cool" ><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>When you find yourself at this point, there’s one answer you need to establish before you begin your search for a new marketing automation platform.</p><ul><li>Are you using a basic marketing automation tool?</li><li>Are you using an advanced marketing automation tool?</li><li>Are you using no marketing automation tool at all?</li></ul></div></div></div></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>Once you know where you’re starting from, other more specific questions will arise about the logistics of migrating, your unique challenges, and how much your preferred tool will cost you.</p><p>No matter if your tool is basic, advanced, or nonexistent, it’s totally normal to feel overwhelmed by the beginnings of the research process. There’s a lot to consider. Every platform out there claims to be the best marketing automation platform, but when you actually dig in, it's not always obvious what each platform does or how it's different from the other options. And the features you need are dependent on the goals you’re focused on whether they be marketing-related, sales-related, or a mix of both.</p><p>In this guide, you won’t be told what tool is the best. Instead, you’ll walk away with a clearer understanding of how to make that decision for yourself. You’ll have a better idea of what different platforms offer and how to identify the features that can help your business reach its goals, whether you're focused on marketing, sales, or both. Let’s make this process a little easier and get you on track to finding the right solution.</p><h3>The impact of email and automation</h3><p>Let’s zoom out and talk about email. There’s a reason so many businesses rely on email marketing today. In a Forbes report, <a href="https://www.forbes.com/advisor/business/software/email-marketing-statistics/#:~:text=The%20average%20email%20conversion%20rate,or%20improve%20this%20conversion%20rate.">73% of B2B marketers</a> said email marketing is their most effective way of contacting prospects. And when you couple email and automation together, the return on investment is huge. Automated emails achieved <a href="https://explodingtopics.com/blog/marketing-automation-stats">84% higher open rates</a>, 341% higher click rates, and a staggering 2,270% increase in conversion rates.</p><p>Today, there are hundreds of tools out there that all want your attention. This is why choosing the right email marketing or marketing automation platform can be such a time-consuming and overwhelming process.</p></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="what-tool-are-you-using-today" class="type-h2" tabindex="-1">What tool are you using today?</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>Think about the marketing automation tool you're using. What made you choose it?</p><ul><li>It seemed like a quick fix for handling my email campaigns.</li><li>It promised to help with customer engagement and lead nurturing when things started slipping through the cracks.</li><li>I needed a simple way to automate tasks and track conversions without too much setup.</li></ul><p>But now, ask yourself: how many different tools are you juggling to get the full picture? Are there things you're still doing manually or across multiple platforms that could be handled by just one tool? Let’s look at a real-world example.</p><h3>Why Bonjoro switched tools</h3><p>In 2020, Bonjoro realized that they were running into limitations with their systems. They used Mailchimp for their email marketing, pairing it with HubSpot CRM to handle all sales motions. Ultimately, they came to the realization that they needed to choose another tool for two main reasons: they were hitting the ceiling with basic features and using multiple tools to connect the entire buying process. On top of that, Mailchimp’s pricing kept going up and they realized they were spending $500 for a tool that only offered basic email functionality.</p><p>This was their “I need to switch tools” moment. They grew out of certain features and had an incompatibility of their tech stack making managing the entire process a nightmare. Bonjoro set a goal to replace as many tools as they could with one singular tool, knowing that managing email, automation, and sales under one roof would prove tremendous value. Migrating to ActiveCampaign gave them that value.</p></div></div><blockquote class="post-block post-block--quote col-span-full lg:col-span-9 grid grid-cols-subgrid gap-y-xs-sm"><div class="col-span-full lg:col-span-1"><div class="text-2xl text-ac-blue-400 flex lg:justify-end"> <svg class="w-em h-em" focusable="false" role="presentation"><use href="https://www.activecampaign.com/dist/images/svg/sprite.icon.svg?v=3c57f0c18aae8b6138f2dd6d8b25cfe5f1301039#icon-quote-left" aria-hidden="true"></use></svg></div></div><div class="col-span-full lg:col-span-8"><div class="type-h3">Using ActiveCampaign custom fields like the last purchase and last log-in allowed us to save tens of thousands of dollars in customer revenue each year through better nurturing and engagement.</div><footer class="mt-sm-md"><div class="flex gap-xs items-center"><div class="flex flex-col gap-4xs-3xs"><div class="text-sm">Casey Hill</div><div class="flex items-center gap-2xs text-xs"> <span>Former Head of Growth, Bonjoro</span></div></div></div></footer></div></blockquote><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>This in tandem with their integrated CRM made ActiveCampaign the right tool for Bonjoro, eliminating the need for disparate tools.</p><p>You may be in the same position as you research marketing automation tools, or you could be in a position where you need to simplify and choose a tool that does exactly what you need it to do without having to pay for all the features you don’t use yet. There’s no one-size-fits-all tool. A tool that works for one company may be the wrong choice for another.</p></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="what-exactly-is-a-good-marketing-automation-platform" class="type-h2" tabindex="-1">What exactly is a good marketing automation platform?</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>At their core, marketing automation platforms are designed to help you manage and streamline repetitive marketing tasks—think sending emails, scheduling social media posts, or segmenting your audience—without having to do it all manually. These tools help you create automated workflows that trigger based on customer actions, like sending a welcome email after someone signs up or offering a discount when they abandon their cart.</p><p>There are also things that aren’t possible without automation. If a tool doesn’t have something like site or event tracking, you’re not able to identify the products, pages, or content your customers are interested in. Without site tracking, you don’t have the chance to follow up after someone lands on a site page (eliminating the chance they make a purchase decision).</p></div></div><div class="post-block post-block--callout col-span-full lg:col-span-6 lg:col-start-2"><div class="flex flex-col gap-sm-md p-lg-xl rounded-md" data-color-theme="cool" ><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>In another real-world example, Tower, a software development company, found that ActiveCampaign’s new email designer was a game-changer for them. Previously, they relied on duplicating old campaigns, which led to inefficiencies and inconsistencies. With the new editor, Tower was able to create responsive, well-designed emails that significantly boosted engagement. This led to a 400% increase in click-through rates on Tower’s newsletters.</p></div></div></div></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>This improvement wouldn’t be possible without automation.</p><p>But here’s the thing… your overall marketing strategy is either constrained or unlocked by the capabilities of your tools. If you’re working with a platform that can’t handle complex automations or integrate with the rest of your tech stack, your growth is going to hit a ceiling. On the other hand, you don’t want to pay for a tool that has an abundance of functionality you have never used.</p><p>Choosing the right marketing automation platform is not just about saving time, it’s about unlocking your potential to scale, personalize, and fine-tune every aspect of your marketing while addressing the challenges personal to your business.</p></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="how-people-research-and-buy-software-today" class="type-h2" tabindex="-1">How people research and buy software today</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>As you’re researching marketing automation software, you’re usually looking to solve a few common problems: automate repetitive tasks, improve customer engagement, send emails to the right group of people at the right time, and track results in one place.</p></div></div><div class="post-block post-block--callout col-span-full lg:col-span-6 lg:col-start-2"><div class="flex flex-col gap-sm-md p-lg-xl rounded-md" data-color-theme="dark" ><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p><strong>When comparing tools, a lot of questions come up: </strong></p><ul><li><strong>What platform offers the features I need?</strong> Which one can help me accomplish the core tasks and to-dos that come up often? Some extra digging may be needed here as sometimes two platforms’ features don’t offer the same functionality.</li><li><strong>Will it integrate with my existing tools? </strong>Can I use the data already collected in my existing tools to build effective automations? How easy is connecting an app?</li><li><strong>How easy is it to use? </strong>Is this a tool that colleagues of every level can understand and navigate? If the main admin is out, can someone else jump in and immediately understand where to find certain features?</li><li><strong>Which platform will save me the most time? </strong>What actions in the tool will save me the most headaches based on the workflow I already have?</li><li><strong>How much is this going to cost? </strong>Will my preferred tool be within budget and will it deliver results that prove it was a worthy investment?</li></ul></div></div></div></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>All of these answers can be found on sites like G2, where real users leave honest reviews. Today's buyers don’t just take a company’s word for it. In fact, <a href="https://www.kalungi.com/blog/the-importance-of-b2b-saas-reviews-and-referrals#:~:text=And%20for%20B2B%20buyers%20or,(G2%20and%20Heinz%20Marketing).">92% of B2B buyers</a> are more likely to purchase after reading a trusted review. Review sites play a huge role in helping people make informed decisions. Buyers rely heavily on third-party opinions to gauge real user experiences and see how a platform stacks up in the real world.</p><p>Most decision-makers will spend a lot of time reading these reviews, comparing features, and checking out ratings before they even think about reaching out for a demo or trial. By the time they do reach out, they’ve usually already narrowed down their choices and are looking for that final piece of information to push them over the line.</p><h3>Immediate benefits of investing in marketing automation</h3><p>When you begin using an automation platform, there are a handful of benefits you’ll see right out of the gate. Below are just a few that you can expect with most platforms:</p></div></div><figure class="post-block post-block--table col-span-full lg:col-span-6 lg:col-start-2 rich-text"><table><thead><tr><th><p><strong>Saves time with automated tasks</strong></p><p>The most obvious change will be the decrease in manual work like writing and sending individual emails to leads, manually sorting customers based on behavior or demographics for targeting, or setting reminders to follow up with leads after specific actions have been taken. This means you have more time to focus on strategy, sales, and scaling your business.</p></th></tr></thead><tbody><tr><td><p><strong>Increases customer engagement</strong></p><p>When you send your audience personalized, targeted messages at the perfect time, you’ll see higher open rates, clicks, and conversions.</p></td></tr><tr><td><p><strong>Improves lead nurturing</strong></p><p>Building automated follow-ups keeps your leads warm, guiding them through the buyer journey without you having to lift a finger.</p></td></tr><tr><td><p><strong>Boosts revenue potential</strong></p><p>Timely automations (like cart abandonment emails or exclusive offers) can quickly lead to more sales and higher conversion rates. In addition, using site tracking is another great feature for sending timely automations based on the web pages a lead may visit.</p></td></tr><tr><td><p><strong>Provides real-time insights</strong></p><p>Easily track what’s working and make data-driven tweaks to optimize campaigns, improving your marketing ROI.</p></td></tr></tbody></table></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p><strong>And there’s data from real customers to back up the benefits you’ll see when you start using an automation platform:</strong></p><ul><li>Belkins, a B2B lead generation agency, <a href="https://www.hubspot.com/case-studies/belkins?_gl=1*z2cc8z*_gcl_aw*R0NMLjE3MjQ0MjMyNDguQ2p3S0NBanc1cUMyQmhCOEVpd0F2cWE0MWdYbzFZT0d6SDM5ZUxIVGV0eE1EVGV2NjdaaFN4eTBneGJjNHBNLTM0M0VGR1N5Q1NGQzh4b0MtV1lRQXZEX0J3RQ..*_gcl_au*OTQ5NjQ5NDcxLjE3Mjc4ODY3Nzc.*_ga*NDMwMTUxODAzLjE3MTk4NTgxNjA.*_ga_LXTM6CQ0XK*MTcyNzg5NDUzMC4xOS4wLjE3Mjc4OTQ1MzAuNjAuMC4w&hubs_content=www.hubspot.com/case-studies/directory/marketing-advertising&hubs_content-cta=Read%20more" target="_blank" rel="noreferrer noopener">reduced time spent on agreements by 90%</a> with the PandaDoc app for HubSpot.</li><li>Salon chain Hair Candy saw a <a href="https://www.activecampaign.com/customers/hair-candy-ecommerce-case-study" target="_blank" rel="noreferrer noopener">528% year-over-year growth in revenue</a> since implementing ActiveCampaign.</li><li>AdHoc, a publication and concert promoter, <a href="https://mailchimp.com/resources/adhoc-presents-grows-their-audience/" target="_blank" rel="noreferrer noopener">grew its audience by 93%</a> after using Mailchimp’s tags and Eventbrite integration.</li></ul><p>All of this is helpful data to understand why automation is so valuable. Before talking about the challenges you may be facing and the features that can address them, it’s important to note that the core of your decision comes down to what you’re trying to <i>do</i> with the platform.</p></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="what-are-you-trying-to-achieve-with-your-automation-platform" class="type-h2" tabindex="-1">What are you trying to achieve with your automation platform?</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>When you’re reevaluating an existing tool or looking for an entirely new one, the one question that will guide you is “What am I fundamentally trying to do with this tool?”</p><ul><li>If you need to send a newsletter every so often and need access to a library of nice templates, tools like <strong>Mailchimp and Constant Contact </strong>offer basic plans that will work perfectly for you.</li><li>If you need a tool that can handle email marketing, managing leads, outbound marketing, PPC management, and also comes with a content management system to help you build a website, create blog content, and access analytics, <strong>HubSpot </strong>is a better choice.</li><li>If you need a tool that combines powerful email marketing and automation that allows you to segment leads based on behavior or send personalized follow-up emails, <strong>ActiveCampaign </strong>fits the bill. They also offer an integrated CRM for those who may need a tool for contact management, lead scoring, and deal monitoring.</li><li>If you’re running an e-commerce business on Shopify and need a tool that can automate abandoned cart reminders, product recommendations, and post-purchase emails that are all personalized based on customer shopping behavior, <strong>Klaviyo</strong> is a common choice.</li></ul><p>Every company will need something a little different depending on the goals they’re working towards and what kind of customers they have. And the fact is, there are hundreds of other tools that may be better than those listed above, making this entire process a lot more complex.</p></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="the-problems-to-avoid-when-choosing-a-new-tool" class="type-h2" tabindex="-1">The problems to avoid when choosing a new tool</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>It’s true that even the best platforms come with growing pains. Maybe you find that after migrating to a new tool, some of your automations broke or didn’t migrate over at all. Or an integration you absolutely need doesn’t work in the way you need it to.</p><p>These are real concerns when choosing a new tool, whether it’s your first automation platform or you’re coming from a platform that no longer serves you. Looking at real reviews from G2, even the most popular tools have dissatisfied users.</p></div></div><figure class="post-block post-block--table col-span-full lg:col-span-6 lg:col-start-2 rich-text"><table><thead><tr><th><strong>Real Mailchimp review</strong><br /><br />“If you're a B2B or experienced marketer working on long-term goals, there are better tools that cover MORE of what you need to do multi-channel marketing. You're going to find limitations along the way when you want to get really into things like logic sequences, highly detailed segmenting, automatic reports, etc." <a href="https://www.g2.com/products/intuit-mailchimp/reviews/intuit-mailchimp-review-6696511" target="_blank" rel="noreferrer noopener"><strong>Source</strong></a></th><th><strong>Real HubSpot review</strong><br /><br />“All that the workflows and the core records are missing very basic functions such as the capability of using today's date, a custom date-time field etc. We lost count of how many times we ended up saying: ‘I can't believe this system doesn't have something that should be fundamental.’" <a href="https://www.g2.com/products/hubspot-marketing-hub/reviews/hubspot-marketing-hub-review-6558594" target="_blank" rel="noreferrer noopener"><strong>Source</strong></a></th></tr></thead></table></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>So what should you look for in a marketing automation tool to make sure you won’t be leaving a review like this in a year? It depends on each feature and what you need it to do. But it all starts with the setup process.</p><h3>How easy is setup or migration?</h3><p>One of the first barriers to entry is set up or migration. A lot of hesitation that comes with switching to another tool comes from a non-intuitive setup process and if you’re coming from another tool, an intense migration that doesn’t bring everything over one-to-one.</p><p><strong>You may be wondering:</strong></p><ul><li>Will migration and setup be straightforward? Will it cost extra outside the sticker price?</li><li>Will I need to work with an outside party to get the tool set up?</li><li>Will I even be able to move everything (tags, fields, templates, automations, contact records, reporting history, etc.) from my old platform?</li><li>If you’re promised a dedicated set up team, what specifically does that mean? What are they going to do to help make the process as easy as it can be?</li></ul><p>Let’s look at this a little closer.</p><h3>What to look for when onboarding and migrating</h3><p>What you’ll need to look for in terms of onboarding and migration support will depend on the size of your business and how many lists, templates, automations, etc. you’ll need to transfer to another tool. With tools like HubSpot and Keap, you may have to work with an outside partner to set up your instance whereas tools like Mailchimp, ConvertKit, and ActiveCampaign claim that setup can be done on your own.</p><p>Migration is a mixed bag across tools. Let’s look at a few tools and the range of assistance they offer for setup, migration, and onboarding.</p><h4>Setup with Mailchimp</h4><p>Mailchimp offers extensive help with both migration and setup, claiming you’re able to easily migrate from any platform to Mailchimp with help from their resources and <a href="https://mailchimp.com/help/what-happens-when-you-switch-esps/#:~:text=You%20can%20easily%20switch%20from,to%20help%20you%20get%20started.">onboarding professionals</a> to get you started. They also promise help with set up. When you choose their Standard or Premium plan, you get to meet with a dedicated onboarding specialist 1:1 for multiple one-hour sessions in your first 90 days. If you know you’ll need hands-on assistance when you’re setting up your account, Mailchimp may be the best fit.</p><h4>Migration with HubSpot</h4><p>If migration is your headache, HubSpot offers things like template setup, website migration, and CRM migration to transition your content, design, and data to help you get your account up and running. This is part of their Professional Services and it’ll cost you extra. For example, their template setup is $250 and provides a premade set of templates that will resemble your website branding.</p></div></div><div class="post-block post-block--callout col-span-full lg:col-span-6 lg:col-start-2"><div class="flex flex-col gap-sm-md p-lg-xl rounded-md" data-color-theme="warm" ><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>“HubSpot will reference your website's header, footer, and typography to apply a similar look and feel to standardized page layouts that you can customize and use with the default and theme modules. The content and features in the body of your page will not be included (we will only recreate some content from your header and footer).” <a href="https://www.hubspot.com/services/professional/migrations/template-setup"><strong>Source</strong></a></p></div></div></div></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>Their website migration runs an extra $500 for setup and $20 per page of content. This is all important to know as you consider your options and decide if you’ll have enough support (and budget) while migrating to another tool. This price may work for you if you’ve got a healthy budget and don’t have hundreds of website pages to migrate.</p><h4>Migration and setup with Keap</h4><p>If you need help with both migration and setup, tools like Keap and ActiveCampaign may be your best bet. With Keap, you get an entire team of experts who will help you get up and running quickly. This includes a customer success manager, an implementation success manager, and import/migration specialists.</p></div></div><div class="post-block post-block--buttons col-span-full lg:col-span-6 lg:col-start-2"><div class="flex flex-wrap gap-2xs"> <a class="button button--primary relative inline-flex items-center justify-center gap-2xs py-xs px-md rounded-full text-sm leading-snug" href="https://keap.com/resources/implementation-services"><span class="button__text">Find more information here</span><span class="button__icon button__icon--chevron-right"> <svg class="w-xs-sm h-xs-sm" focusable="false" role="presentation"><use href="https://www.activecampaign.com/dist/images/svg/sprite.icon.svg?v=3c57f0c18aae8b6138f2dd6d8b25cfe5f1301039#icon-chevron-right" aria-hidden="true"></use></svg></span></a></div></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><h4>Migration and onboarding with ActiveCampaign</h4><p>ActiveCampaign’s onboarding process is quite extensive. Your email lists will be migrated, your templates will be transferred, your automations will be rebuilt, and your forms and landing pages will be set up. All for free. You’ll also get one-on-one sessions with a real person along with resources like help articles and the ActiveCampaign community to get you set up fast.</p></div></div><div class="post-block post-block--buttons col-span-full lg:col-span-6 lg:col-start-2"><div class="flex flex-wrap gap-2xs"> <a class="button button--primary relative inline-flex items-center justify-center gap-2xs py-xs px-md rounded-full text-sm leading-snug" href="https://www.activecampaign.com/onboarding-services"><span class="button__text">Find more information here</span><span class="button__icon button__icon--chevron-right"> <svg class="w-xs-sm h-xs-sm" focusable="false" role="presentation"><use href="https://www.activecampaign.com/dist/images/svg/sprite.icon.svg?v=3c57f0c18aae8b6138f2dd6d8b25cfe5f1301039#icon-chevron-right" aria-hidden="true"></use></svg></span></a></div></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>Once you’ve assessed how hands-on you’ll need a tool’s support team to be as you migrate and set up, there’s plenty more to consider that ties directly to the work you do inside the tool. Some companies will need a simple tool with basic features. Some will need a tool that can support all their email marketing, build multi-step automation, and help them manage their leads.</p><p>Narrowing down your search for a new tool will hinge on the specific problems you’re dealing with today.</p></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="your-pain-points-determine-the-features-you-need" class="type-h2" tabindex="-1">Your pain points determine the features you need</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>Every business will have a different set of challenges that call for specific features. While you may be able to live with them for a while, it’s important to identify the specific pain points that are holding you back so you can have a clearer understanding of what you actually need to look for when looking for a new automation tool.</p></div></div><figure class="post-block post-block--table col-span-full lg:col-span-6 lg:col-start-2 rich-text"><h3 class="type-h3 mb-sm-md">Mapping pain points to features you’ll need in a new tool:</h3><table><thead><tr><th><strong>Pain point</strong></th><th><strong>How it affects your business</strong></th><th><strong>Look for these features</strong></th></tr></thead><tbody><tr><td><strong>Our workflows require lots of workarounds to get what we need done</strong></td><td>We can’t create complex workflows and are missing the opportunity to tap customers when they’re on the verge of making a purchase.</td><td><p><strong>Complex automation like “if/then”</strong> <strong>conditions, branching logic</strong>, and triggers based on customer actions. For example, if someone opens an email but doesn’t click, you can follow up with a new offer. If they do click, you can trigger a different follow-up. Automations that trigger other automations can also be useful to keep communication consistent.</p><p><strong>Goal tracking </strong>so you can set specific objectives (like completing a purchase or booking a demo), and the tool will automate follow-ups until that goal is achieved.</p></td></tr><tr><td><strong>We’re wasting time building the same email sequences from scratch</strong></td><td>Our productivity and efficiency have slowed and we can’t focus on more strategic tasks like refining our messaging, optimizing campaigns, or closing sales.</td><td><p>A <strong>fully customizable library of pre-built templates</strong> for common tasks like welcome sequences, cart abandonment, or lead nurturing.</p><p><strong>Reusable content blocks</strong> that you can create once and use across multiple campaigns, saving you time in repetitive work.</p><p><strong>Conditional content </strong>so you can save time having to duplicate or rebuild campaigns over and over.</p></td></tr><tr><td><strong>We’re struggling to connect with our audience across multiple channels</strong></td><td>Results in reduced reach and engagement, missed opportunities for customer touchpoints across different platforms, and less effective customer journeys.</td><td><p><strong>Multi-channel campaign management </strong>so you can design, execute, and monitor campaigns across various channels from one central dashboard.</p><p><strong>Unified customer profiles</strong> to compile data from all your channels and help you tailor your messaging based on their preferences and behaviors across platforms.</p><p><strong>Customer journey mapping</strong> to visualize the customer experience and identify gaps in engagement so you can refine your strategies for better reach.</p></td></tr><tr><td><strong>Our messaging isn’t resonating with different customers and we don’t know how to target the right audience</strong></td><td>We’re seeing poor customer engagement metrics, reduced email open and click-through rates, and lower conversion rates due to a lack of relevant content.</td><td><p><strong>Behavior-based segmentation</strong> so you can segment your audience based on actions like viewing a product or abandoning a cart, giving you the chance to send more relevant messages and boost engagement.<br /><strong>Merge tags</strong> so you can easily add personalized touches like using the recipient’s name or including recommendations based on their past purchases.</p><p><strong>Automatically updating custom fields</strong> based on a lead score so you can categorize leads into groups and send them content that drives them closer to a purchase.</p><p><strong>Predictive sending</strong> so you can automatically send emails at the optimal time for each individual based on their engagement history.</p></td></tr><tr><td><strong>We’re not sure what content works best in our emails or automations</strong></td><td>We’re noticing lower engagement and fewer customer interactions, are missing sales opportunities, and can’t build trust with our customers because of an inconsistent experience.</td><td><p><strong>A/B testing</strong> to compare the performance of different subject lines, content, or automation workflows.</p><p><strong>Dynamic content</strong> to personalize different sections of your emails based on the recipient’s preferences or past behavior. For example, someone who’s browsed women’s shoes sees shoes, while someone else might see accessories—all in the same email.</p></td></tr><tr><td><strong>Reporting is lacking, we don’t have clear insights into how our campaigns are performing</strong></td><td>We lack clear insights into performance and end up taking stabs in the dark on how to adjust our campaigns/strategy resulting in wasted budget on ineffective campaigns.</td><td><p><strong>A range of reports</strong> on campaign performance, including open rates, click-through rates, and conversion rates. Even better if they cover e-commerce and revenue reporting so you understand what efforts are driving business.</p><p><strong>Customizable reports </strong>to create custom reports tailored to your business goals and KPIs.</p></td></tr><tr><td><strong>Our current tool doesn’t integrate well with our CRM</strong></td><td>The team is missing opportunities for sales follow-ups, we have inconsistent customer data, don’t nurture our leads well, and end up losing them.</td><td><strong>An integrated CRM</strong> to keep up-to-date customer data in one place so you can connect your marketing and sales motions. Or, <strong>ask for a demo</strong> that fully explains how the tool will integrate with your current CRM to make sure it works as you’d like.</td></tr><tr><td><strong>We’re ineffective in lead scoring</strong></td><td>This causes us to waste sales efforts on low-quality leads, miss opportunities with high-potential leads, and decrease our overall sales efficiency.</td><td><p><strong>Customizable lead scoring criteria</strong> so you can set up <strong>custom lead scoring rules</strong> based on specific actions (like email opens, clicks, or website visits), demographic data, and engagement history.</p><p><strong>Behavior-based scoring </strong>to automatically adjust scores based on a lead’s actions. For example, visiting a pricing page could add more points than reading a blog post, giving you a better sense of when a lead is getting close to buying.</p></td></tr><tr><td><strong>Our website and emails look horrible on mobile</strong></td><td>We’ve noticed that when someone visits our site on mobile, they bounce quickly and we lose a large number of leads. Plus, emails opened on mobile see much less engagement than those opened on desktop.</td><td><p>Make sure your tool <strong>optimizes emails and landing pages so they’re mobile-friendly</strong> and look great on all devices.</p><p><strong>Mobile preview functionality </strong>that allows you to see how your emails will appear on mobile before you send them out.</p></td></tr></tbody></table></figure><figure class="post-block post-block--table col-span-full lg:col-span-6 lg:col-start-2 rich-text"><h3 class="type-h3 mb-sm-md">And what if the fundamentals are broken?</h3><table><thead><tr><th><strong>Pain point</strong></th><th><strong>How it affects your business</strong></th><th><strong>Look for these features</strong></th></tr></thead><tbody><tr><td><strong>The integrations we need don’t work in the way we need them to</strong></td><td>We’re forced to use third-party tools to sync our data properly, costing us extra and forcing us to manage another tool.</td><td><p><strong>Native integrations with your key platforms </strong>so your CRM, e-commerce, or CMS tools work without extra steps or clunky third-party connections.</p><p><strong>Data mapping and field matching</strong> lets you match fields between systems and gives you control over how data syncs across tools.</p><p><strong>Custom API access</strong> to create custom integrations for your specific workflows.</p></td></tr><tr><td><strong>The support we have from our current tool is slow or limited</strong></td><td>We experience prolonged downtime, lose potential sales, and have seen a major decrease in productivity.</td><td><p><strong>A tool with a dedicated support specialist </strong>or team available during your working hours who understands your business, platform usage, and specific needs.</p><p><strong>24/7 live chat or phone support</strong> for round-the-clock support to address any immediate issues.</p><p>A <strong>community forum </strong>with peer-to-peer support where you can ask questions and learn from others who’ve faced similar challenges.</p></td></tr><tr><td><strong>Our current tool isn’t scaling with us as our business grows</strong></td><td>This is stunting our growth and we now need to pay for a costly platform migration and lose momentum when we need it most. We’ve officially outgrown the platform.</td><td><p><strong>Scalable email and contact management</strong> to ensure the platform can handle a growing number of contacts and email sends without slowing down or increasing costs drastically.</p><p><strong>Guided onboarding and training resources</strong> like live training sessions and even webinars to get your team up to speed quickly when you migrate.</p></td></tr></tbody></table></figure><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>Not all platforms will have the features or complexity you require. Some only handle email marketing automation and that’s okay if that’s all you need it for. But the quicker you map out your pain points with your current tool, the better you can prepare yourself by knowing what specific features you will need to look for in another tool.</p></div></div><div class="post-block post-block--htmlEmbed col-span-full lg:col-span-6 lg:col-start-2"><div><style>@import url(https://fonts.bunny.net/css?family=ibm-plex-sans:400,600);</style><style>#_form_3006_{font-size:14px;line-height:1.6;font-family:arial,helvetica,sans-serif}#_form_3006_ *{outline:0}._form_hide{display:none;visibility:hidden}._form_show{display:block;visibility:visible}#_form_3006_._form-top{top:0}#_form_3006_._form-bottom{bottom:0}#_form_3006_._form-left{left:0}#_form_3006_._form-right{right:0}#_form_3006_ input[type=date],#_form_3006_ input[type=tel],#_form_3006_ input[type=text],#_form_3006_ textarea{padding:6px;height:auto;border:1px solid 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value="sub" /> <input type="hidden" name="v" value="2" /> <input type="hidden" name="or" value="add8361d6c72f18ae88d36a9315df935" /><div class="_form-content"><div class="_form_element _x10119272 _full_width _clear" ><div class="_form-title"><h3>Download the Buyer's Guide to Marketing Automation now</h3></div></div><div class="_form_element _x19964116 _full_width " > <label for="fullname" class="_form-label"> Your Name* </label><div class="_field-wrapper"> <input type="text" id="fullname" name="fullname" placeholder="Name" required/></div></div><div class="_form_element _x48866251 _full_width " > <label for="email" class="_form-label"> Email* </label><div class="_field-wrapper"> <input type="text" id="email" name="email" placeholder="Type your email" required/></div></div><div class="_form_element _x12101174 _full_width " > <label for="field[953]" class="_form-label"> Organization* </label><div class="_field-wrapper"> <input type="text" id="field[953]" name="field[953]" value="" 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_form_serialize=function(form){if(!form||form.nodeName!=="FORM"){return}var i,j,q=[];for(i=0;i<form.elements.length;i++){if(form.elements[i].name===""){continue}switch(form.elements[i].nodeName){case"INPUT":switch(form.elements[i].type){case"tel":q.push(form.elements[i].name+"="+encodeURIComponent(form.elements[i].previousSibling.querySelector('div.iti__selected-dial-code').innerText)+encodeURIComponent(" 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q.join("&")};const formSupportsPost=false;var form_submit=function(e){e.preventDefault();if(validate_form()){var submitButton=e.target.querySelector('#_form_3006_submit');submitButton.disabled=true;submitButton.classList.add('processing');var serialized=_form_serialize(document.getElementById('_form_3006_')).replace(/%0A/g,'\\n');var err=form_to_submit.querySelector('._form_error');err?err.parentNode.removeChild(err):false;async function submitForm(){var formData=new FormData();const searchParams=new URLSearchParams(serialized);searchParams.forEach((value,key)=>{if(key!=='hideButton'){formData.append(key,value);}});let request={headers:{"Accept":"application/json"},body:formData,method:"POST"};let pageUrlParams=new URLSearchParams(window.location.search);if(pageUrlParams.has('t')){request.headers.Authorization='Bearer '+pageUrlParams.get('t');} const response=await fetch('https://ac.activehosted.com/proc.php?jsonp=true',request);return response.json();} if(formSupportsPost){submitForm().then((data)=>{eval(data.js);});}else{_load_script('https://ac.activehosted.com/proc.php?'+serialized+'&jsonp=true',null,true);}} return false;};addEvent(form_to_submit,'submit',form_submit);})();</script></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="what-are-you-really-getting-with-a-platforms-integrations" class="type-h2" tabindex="-1">What are you really getting with a platform’s integrations?</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>A standard marketing automation tool will include integrations to give you tons of ways to connect your favorite apps and streamline your workflow. Although including integrations is fairly typical, it’s important to know the difference between native integrations and third-party integrations.</p></div></div><div class="post-block post-block--callout col-span-full lg:col-span-6 lg:col-start-2"><div class="flex flex-col gap-sm-md p-lg-xl rounded-md" data-color-theme="cool" ><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><ul><li><strong>Native integrations</strong> are built directly into the platform, offering easy functionality without needing extra steps or tools. When you’re looking for a new tool, it’s the safest bet to choose one where the tools you <i>absolutely </i>need are native integrations.</li><li><strong>Third-party integrations</strong>, on the other hand, rely on external services to connect, which can sometimes add complexity.</li></ul></div></div></div></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>With a tool like ActiveCampaign, you get a solid mix of both, 950+ to be exact. Their native integrations really stand out, ensuring smooth connections with popular platforms like Shopify, Salesforce, WordPress, Square, and many more.</p></div></div><div class="post-block post-block--buttons col-span-full lg:col-span-6 lg:col-start-2"><div class="flex flex-wrap gap-2xs"> <a class="button button--primary relative inline-flex items-center justify-center gap-2xs py-xs px-md rounded-full text-sm leading-snug" href="https://www.activecampaign.com/apps"><span class="button__text">Browse ActiveCampaign's app marketplace</span><span class="button__icon button__icon--chevron-right"> <svg class="w-xs-sm h-xs-sm" focusable="false" role="presentation"><use href="https://www.activecampaign.com/dist/images/svg/sprite.icon.svg?v=3c57f0c18aae8b6138f2dd6d8b25cfe5f1301039#icon-chevron-right" aria-hidden="true"></use></svg></span></a></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="discovery-questions-to-ask-before-you-sign" class="type-h2" tabindex="-1">Discovery questions to ask before you sign</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>When you’ve narrowed down the features you know you need in a new tool and you have a few in mind, you’re getting closer to the procurement process. But you’re not done yet. Before each call, put together a list of must-haves and questions you need answered before you do so much as to sign up for a free trial.</p></div></div><div class="post-block post-block--callout col-span-full lg:col-span-6 lg:col-start-2"><div class="flex flex-col gap-sm-md p-lg-xl rounded-md" data-color-theme="cool" ><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p><strong>Specific questions like:</strong></p><ul><li>Can you walk me through the steps I’d need to take to set up a Stripe integration?</li><li>How quickly does data pass between tools and how can I know it’ll trigger the right automation?</li><li>Who can I reach out to for support? Are they available during (timezone) hours?</li><li>Can you show me how I’d set up a similar automation to the one in my current tool?</li><li>How reliable is the information passed into fields? Does it overwrite old data?</li></ul></div></div></div></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>Get super specific to the unique functionality you need. When you bring specific questions like this into these demo calls, it’ll be easier to spot the red flags where features may be lacking.</p></div></div><div class="post-block post-block--callout col-span-full lg:col-span-6 lg:col-start-2"><div class="flex flex-col gap-sm-md p-lg-xl rounded-md" data-color-theme="cool" ><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p><strong>For example, you may discover that:</strong></p><ul><li>The integration you <i>absolutely </i>need is harder to connect than you expected.</li><li>Your support team will be outsourced and won’t be available during the hours you need them to be. If you’re a global brand, this is especially important.</li><li>When you have more granular questions about a tool’s automation capabilities, you don’t get a straight answer on how to set up an automation that’s much more complex.</li></ul></div></div></div></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>All of these discoveries should be conversations you have with each platform. It’s to your benefit to ask about these things before you sign any contract. Use these demos to pressure test each tool and work out which tool has the features, support, and growth path you need to help you drive your business forward in the coming years.</p></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="whats-the-total-cost-of-a-new-tool-including-hidden-costs" class="type-h2" tabindex="-1">What’s the total cost of a new tool (including hidden costs)?</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>Your next consideration is to understand the true cost (outside the sticker price). Here’s a breakdown of what you should consider before buying a tool — and being surprised by the bill.</p><h3>Onboarding fees</h3><p><strong>Setup and activation costs: </strong>Some tools charge initial fees to set up your account or activate specific features. These fees can vary significantly, so be sure to ask if there are any costs associated with getting started.</p><p><strong>Onboarding and training:</strong> Some tools offer onboarding services to help you set up and use the platform effectively, but these may come at an additional cost. Training your team to use the new system can also incur costs, especially if you need to hire external trainers.</p><ul><li>For example, Mailchimp Marketing Hub’s one-time <a href="https://www.hubspot.com/services/onboarding/marketing-hub">onboarding fee</a> starts at $3,000 and go up to $7,000. With a tool like <a href="https://keap.com/resources/implementation-services">Keap</a>, onboarding fees start at $1,500 and go up to $3,500 depending on the plan you choose. These prices vary from tool to tool and are outside of the subscription fee. As you migrate and set up with another tool, it’s important to keep these extra fees in mind.</li></ul><p><strong>Integration costs:</strong> If the new tool needs to be integrated with existing software (like CRM or e-commerce platforms), consider the costs associated with these integrations. Custom integrations can be particularly expensive.</p><h3>Hidden fees</h3><p><strong>Transaction fees: </strong>Some platforms may impose transaction fees for certain actions, like sending emails or processing payments. Be sure to read the fine print to understand what costs could be lurking.</p><p><strong>User licenses: </strong>If you have a team that will be using the tool, check if there are extra charges for additional user licenses. Many tools have tiered pricing based on the number of users.</p><h3>Data migration costs</h3><p><strong>Migrating email lists:</strong> If you’re moving from another email marketing platform, consider the costs of migrating your email lists. Some tools provide this service for free, while others may charge a fee.</p><p><strong>Transferring existing templates: </strong>If you have custom email templates or workflows, moving these to the new platform can involve additional costs, especially if they require redesigning or adjustments to fit the new tool’s specifications.</p><h3>Risk mitigation during data transfer</h3><p><strong>Data backup services: </strong>It’s crucial to ensure that your data is safe during the transfer process. Check if the new tool offers data backup services to mitigate the risk of losing valuable customer information during migration.</p><p><strong>Contact verification: </strong>Look for tools that provide options for contact verification during migration to ensure that the email addresses and other data being transferred are accurate and up-to-date.</p><h3>Ongoing costs</h3><p><strong>Subscription fees: </strong>Understand the subscription model (monthly or annual) and how costs may change as your business grows. Be aware of any potential price increases over time.</p><p><strong>Maintenance and upgrades: </strong>Some tools require regular maintenance or come with upgrade fees for new features. Make sure to factor these potential costs into your budget.</p></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="what-to-expect-from-billing" class="type-h2" tabindex="-1">What to expect from billing</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>Understanding typical billing practices can save you a lot of headaches (and dollars). As you explore your options, a few different considerations about subscription models that should be top of mind.</p><h3>Monthly vs. annual fees</h3><p>Most marketing automation platforms operate on a subscription model, where you pay a monthly or annual fee. The choice you make depends on convenience versus cost savings. Many platforms offer a discount if you pay annually, so it’s worth considering how that fits into your budget.</p></div></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><h3>Subscriber-based pricing</h3><p>A common practice among these tools is to charge based on the number of subscribers you have. This means that as your email list grows, so does your monthly bill. Not all platforms follow this model. Some charge based on active contacts which helps you save money by regularly cleaning your list and removing inactive subscribers.</p><h3>Charging based on email sends vs. contacts</h3><p>While many tools use a subscriber-based pricing structure, some charge based on the number of emails sent rather than the number of contacts. This can work in your favor if you have a small list but send frequent communications.</p><h3>Add-ons and premium features</h3><p>A large number of platforms offer add-ons for advanced features that may not be included in their basic plan. For example, if you want additional automation capabilities, SMS marketing, or advanced reporting, these may cost you extra. Before committing, determine what features are included in the base price versus what features you cannot live without, and if those features will put extra strain on your budget.</p><p>The true cost of adopting a new marketing automation tool goes beyond the initial price tag. By considering the above, you can make a more informed decision about whether the tool is worth the investment. Always take the time to do thorough research and assess the long-term financial implications before making a switch, ensuring that your new tool aligns with your business goals without breaking the bank.</p><p>It’s also important to acknowledge that there’s a balance between cost and value. What’s more affordable at first may limit you as you continue to grow your business. While an attractive initial pricing structure can be tempting, consider the long-term costs associated with using the platform. Look at how your expenses might evolve as your business grows—more subscribers, more features, and potentially more hidden fees.</p></div></div><div class="post-block post-block--heading col-span-full lg:col-span-6 lg:col-start-2"><h2 id="youre-ready-to-make-a-decision" class="type-h2" tabindex="-1">You’re ready to make a decision</h2></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p>Considering everything you’ve just read, you’re in a better position to make a decision on what marketing automation platform will suit you best.</p></div></div><div class="post-block post-block--callout col-span-full lg:col-span-6 lg:col-start-2"><div class="flex flex-col gap-sm-md p-lg-xl rounded-md" data-color-theme="cool" ><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><p><strong>Remember these takeaways:</strong></p><ul><li>Always start by outlining the actions and goals you’re trying to achieve and look for a tool that can help you do that (and more).</li><li>Identify the specific pain points holding you back so you know what features you actually need when looking for a new tool.</li><li>Make sure you get clear expectations on what migration and onboarding support looks like so avoid getting stuck with little to no help.</li><li>Understand the true cost (and the hidden costs) of adopting each tool. This includes extra fees for things like onboarding or additional user licenses.</li><li>Come up with a list of questions to ask to make sure each tool you’re considering can actually do what you need it to do. No question is too small.</li></ul></div></div></div></div><div class="post-block post-block--richText col-span-full lg:col-span-6 lg:col-start-2"><div class="rich-text text-md"><h3>Learn more about ActiveCampaign</h3><p>Curious about what ActiveCampaign can offer you? Learn more about how it stacks up against other marketing automation platforms and dive deeper with these resources.</p></div></div><figure class="post-block post-block--table col-span-full lg:col-span-6 lg:col-start-2 rich-text"><p></p><table><thead><tr><th><a href="https://www.activecampaign.com/compare" rel="noopener noreferrer" target="_blank"><strong>ActiveCampaign vs. other marketing automation tools</strong></a></th></tr></thead><tbody><tr><td><a href="https://www.activecampaign.com/customers" rel="noopener noreferrer" target="_blank"><strong>Hear from real ActiveCampaign customers</strong></a></td></tr><tr><td><a href="https://www.activecampaign.com/about/faq" rel="noopener noreferrer" target="_blank"><strong>Visit the FAQ page for lingering questions</strong></a></td></tr><tr><td><a href="https://www.activecampaign.com/marketplace/" rel="noopener noreferrer" target="_blank"><strong>Browse our recipes for hundreds of pre-built automations</strong></a></td></tr></tbody></table></figure></div></div></section></article></main><section class="section section--ctaCompact py-2xl-3xl relative z-10 -mt-5 rounded-t-lg" data-color-theme="blue-bright"><div class="container w-full grid grid-cols-12 gap-x-sm-xl gap-y-lg-xl"><div class="col-span-12 lg:col-span-6 flex justify-center text-center lg:justify-start lg:text-left"><div ><h2 class="type-h2">Ready to take ActiveCampaign for a spin?</h2><div class="rich-text text-sm mt-3xs-2xs"><p>Try it free for 14 days.</p></div></div></div><div class="col-span-12 lg:col-span-5 lg:col-start-8 2xl:col-span-4 2xl:col-start-9 flex justify-center text-center lg:justify-start lg:text-left"><div><form class="form w-full" data-module="FreeTrialForm" data-module-options='{"errorText":"Please enter a valid email address"}' novalidate><div class="flex flex-col gap-2xs-xs"><div class="px-sm-md ">Free 14-day trial with email sign-up</div><div class="form__nested-fields"><div class="form__field "> <label class="sr-only" for="signupEmail">Email address</label><div class="form__input-container"><input type="email" id="signupEmail" class="form__input" name="om_e" placeholder="Email address" required></div></div> <button type="submit" class="button button--secondary relative inline-flex items-center justify-center gap-2xs py-xs px-md rounded-full text-sm leading-snug"><span class="button__text">Get started</span></button></div><div class="inline-block w-full px-sm-md text-2xs text-theme-color-secondary">Join over 180k customers. 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