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href="/articles/author/therese-fessenden/">Therese Fessenden</a></li> <li><a href="/articles/author/kim-flaherty/">Kim Flaherty</a></li> <li><a href="/articles/author/sarah-gibbons/">Sarah Gibbons</a></li> <li><a href="/articles/author/kelley-gordon/">Kelley Gordon</a></li> <li><a href="/articles/author/aurora-harley/">Aurora Harley</a></li> <li><a href="/articles/author/alita-joyce/">Alita Joyce</a></li> <li><a href="/articles/author/anna-kaley/">Anna Kaley</a></li> <li><a href="/articles/author/lexie-kane/">Lexie Kane</a></li> <li><a href="/articles/author/kate-kaplan/">Kate Kaplan</a></li> <li><a href="/articles/author/tanner-kohler/">Tanner Kohler</a></li> <li><a href="/articles/author/rachel-krause/">Rachel Krause</a></li> <li><a href="/articles/author/page-laubheimer/">Page Laubheimer</a></li> <li><a href="/articles/author/feifei-liu/">Feifei Liu</a></li> <li><a href="/articles/author/hoa-loranger/">Hoa Loranger</a></li> <li><a href="/articles/author/kate-moran/">Kate Moran</a></li> <li><a href="/articles/author/tarun-mugunthan/">Tarun Mugunthan</a></li> <li><a href="/articles/author/tim-neusesser/">Tim Neusesser</a></li> <li><a href="/articles/author/jakob-nielsen/">Jakob Nielsen</a></li> <li><a href="/articles/author/don-norman/">Don Norman</a></li> <li><a href="/articles/author/sara-ramaswamy/">Sara Paul</a></li> <li><a href="/articles/author/kara-pernice/">Kara Pernice</a></li> <li><a href="/articles/author/christian-rohrer/">Christian Rohrer</a></li> <li><a href="/articles/author/maria-rosala/">Maria Rosala</a></li> <li><a href="/articles/author/katie-sherwin/">Katie Sherwin</a></li> <li><a href="/articles/author/caleb-sponheim/">Caleb Sponheim</a></li> <li><a href="/articles/author/evan-sunwall/">Evan Sunwall</a></li> <li><a href="/articles/author/samhita-tankala/">Samhita Tankala</a></li> <li><a href="/articles/author/bruce-tognazzini/">Bruce Tognazzini</a></li> <li><a href="/articles/author/huei-hsin-wang/">Huei-Hsin Wang</a></li> <li><a href="/articles/author/kathryn-whitenton/">Kathryn Whitenton</a></li> <li><a href="/articles/author/amy-zhang/">Amy Zhang</a></li> <li><a href="/articles/author/mingjin-zhang/">Mingjin Zhang</a></li> </ul> </div> </div> <section class="announcements-container" data-zone="articles-left"></section> </div> </aside> <div id="body-content" class="ten wide mobile-twelve m-12-wide m-row-2 body-content"> <section class="fixed twelve column grid"> <div class="three wide"> <img loading="lazy" class="fluid" src="https://media.nngroup.com/media/people/photos/lexie-kane_800x800.jpg.600x600_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/people/photos/lexie-kane_800x800.jpg.600x600_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/people/photos/lexie-kane_800x800.jpg.1200x1200_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> </div> <div class="nine wide"> <h2>Lexie Kane</h2> <p>Lexie Kane worked as a User Experience Specialist with Nielsen Norman Group. She combined her background in psychology with her design and usability experience to drive insights into user behavior that form the basis for increasing the business value of interactive systems.</p> </div> </section> <section class="padded"> <h2>Articles and Videos</h2> <ul class="publication-list"> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/changes-seniors-computers/">Changes in How Senior Citizens Use Computers</a></h2> <time><span class="small large desktop only">October 18, 2019</span><span class="mobile only">Oct 18, 2019</span> | 2 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/changes-seniors-computers/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Changes_in_How_Senior_Citizens_Use_Computers_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Changes_in_How_Senior_Citizens_Use_Computers_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Our new user research with seniors (users aged 65 and up) shows 3 major shifts in how they use computers, compared with our first research with this audience, 20 years ago. Design for today's older users, and not for your stereotype of how these users used to be. </p> </div> <div class="media four-wide"> <a href="/videos/changes-seniors-computers/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Changes_in_How_Senior_Citizens_Use_Computers_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Changes_in_How_Senior_Citizens_Use_Computers_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Changes_in_How_Senior_Citizens_Use_Computers_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/usability-for-senior-citizens/">Usability for Seniors: Challenges and Changes</a> </h2> <time><span class="small large desktop only">September 8, 2019</span><span class="mobile only">Sep 8, 2019</span> | Article: 7 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Users ages 65 and older face unique challenges when using websites and apps. Digital literacy among this demographic is rising, but designs need to accommodate aging users.</p> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/flexibility-efficiency-use/">Usability Heuristic 7: Flexibility and Efficiency of Use</a></h2> <time><span class="small large desktop only">August 16, 2019</span><span class="mobile only">Aug 16, 2019</span> | 2 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/flexibility-efficiency-use/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Usability_Heuristic_7_Flexibility_and_Efficiency_of_Use_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Usability_Heuristic_7_Flexibility_and_Efficiency_of_Use_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> No. 7 of the top 10 UX design heuristics is to speed up the interaction for expert users while still catering to inexperienced users. </p> </div> <div class="media four-wide"> <a href="/videos/flexibility-efficiency-use/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Usability_Heuristic_7_Flexibility_and_Efficiency_of_Use_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Usability_Heuristic_7_Flexibility_and_Efficiency_of_Use_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Usability_Heuristic_7_Flexibility_and_Efficiency_of_Use_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/steering-law/">Steering Law for Cursor and Mouse Movements in a GUI Tunnel</a></h2> <time><span class="small large desktop only">August 2, 2019</span><span class="mobile only">Aug 2, 2019</span> | 2 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/steering-law/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Steering_Law_for_Cursor_and_Mouse_Movements_in_GUI_Tunnel_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Steering_Law_for_Cursor_and_Mouse_Movements_in_GUI_Tunnel_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> In a graphical user interface, having the user move a cursor within a narrow path (e.g., in a hierarchical menu or a slider) follows a strict law for how easy or difficult it is to do, depending on the specifics of the GUI. </p> </div> <div class="media four-wide"> <a href="/videos/steering-law/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Steering_Law_for_Cursor_and_Mouse_Movements_in_GUI_Tunnel_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Steering_Law_for_Cursor_and_Mouse_Movements_in_GUI_Tunnel_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Steering_Law_for_Cursor_and_Mouse_Movements_in_GUI_Tunnel_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/ux-portfolios/">UX Portfolios</a></h2> <time><span class="small large desktop only">July 19, 2019</span><span class="mobile only">Jul 19, 2019</span> | 2 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/ux-portfolios/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/UX_Portfolios_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/UX_Portfolios_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> The portfolio of UX professionals (whether experienced, entry-level, or career-changers) should present both projects and deliverables. Tell a story for your user (the hiring manager). </p> </div> <div class="media four-wide"> <a href="/videos/ux-portfolios/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/UX_Portfolios_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/UX_Portfolios_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/UX_Portfolios_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/attention-economy/">The Attention Economy</a> </h2> <time><span class="small large desktop only">June 30, 2019</span><span class="mobile only">Jun 30, 2019</span> | Article: 6 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Digital products are competing for users’ limited attention. The modern economy increasingly revolves around the human attention span and how products capture that attention.</p> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/inclusive-design-welcome-mat/">Inclusive Design Is a Welcome Mat</a></h2> <time><span class="small large desktop only">June 21, 2019</span><span class="mobile only">Jun 21, 2019</span> | 2 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/inclusive-design-welcome-mat/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/InclusiveDesign.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/InclusiveDesign.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Inclusive design is a philosophy that redefines what it means to be human-centered. To design inclusively, designers need to respect and represent many different perspectives. </p> </div> <div class="media four-wide"> <a href="/videos/inclusive-design-welcome-mat/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/InclusiveDesign.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/InclusiveDesign.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/InclusiveDesign.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/social-media-gamification/">Social Media and Gamification</a></h2> <time><span class="small large desktop only">May 31, 2019</span><span class="mobile only">May 31, 2019</span> | 2 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/social-media-gamification/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/SocialMediaGamification.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/SocialMediaGamification.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Gamification brings the visual design and the mechanics of games to other products. As we examine our ethical responsibilities as UX professionals, social media deserves special consideration. Gamification in social media can make people feel as though their social lives are being scored. </p> </div> <div class="media four-wide"> <a href="/videos/social-media-gamification/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/SocialMediaGamification.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/SocialMediaGamification.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/SocialMediaGamification.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/budgeting-design-changes/">Budgeting for Design Changes</a></h2> <time><span class="small large desktop only">March 15, 2019</span><span class="mobile only">Mar 15, 2019</span> | 2 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/budgeting-design-changes/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Budgeting_for_Design_Changes_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Budgeting_for_Design_Changes_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Design changes can be costly in terms of time, money, and resources. There are important things to consider when creating a budget for design projects and the inevitable changes. </p> </div> <div class="media four-wide"> <a href="/videos/budgeting-design-changes/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Budgeting_for_Design_Changes_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Budgeting_for_Design_Changes_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Budgeting_for_Design_Changes_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/ux-researcher-portfolio/">Portfolios for UX Researchers: Top 10 Recommendations</a> </h2> <time><span class="small large desktop only">March 10, 2019</span><span class="mobile only">Mar 10, 2019</span> | Article: 7 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>A portfolio of past projects can advance the career of a UX researcher. 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