WPC 2023 Day Three: AI in the Energy Industry鈥擬aking Sense of the Noise

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Learn how AI is revolutionizing inventory planning, predictive maintenance, and more, while understanding the evolving landscape of AI regulation in Canada."> <meta name="keywords" content="World Petroleum Congress 2023<br/>Calgary<br/>Canadian energy<br/>Net-zero future<br/>Artificial Intelligence<br/>Energy Industry<br/>Bennett Jones<br/>S茅bastien Gittens<br/>WPC 2023<br/>AI Regulation in Canada<br/>AI in Oil and Gas<br/>Predictive Maintenance<br/>Machine Vision<br/>AIDA Legislation"> <meta property="og:locale" content="en_CA" /> <meta property="og:type" content="article" /> <meta property="og:title" content="WPC 2023 Day Three: AI in the Energy Industry鈥擬aking Sense of the Noise | Bennett Jones" /> <meta property="og:description" content="There is a lot of noise around using artificial intelligence (AI) in the energy industry. Bennett Jones' S&eacute;bastien" /> <meta property="og:url" content="https://www.bennettjones.com/Blogs-Section/WPC-2023-Day-Three-AI-in-the-Energy-Industry-Making-Sense-of-the-Noise" /> <meta property="og:site_name" content="J. Sébastien A. 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Harvey || Robert Harvey|/HarveyRob", "Chelsea Hatton |/HattonChelsea", "Marshall R. Haughey || Marshall Haughey|/HaugheyMarshall", "Jehad Haymour |/HaymourJehad", "James J. Heelan KC|| James Heelan|/HeelanJames", "Rhonda Heffernan |/HeffernanRhonda", "Nancy Helm |/HelmNancy", "Jane C. Helmstadter || Jane Helmstadter|/HelmstadterJane", "William B. Hembroff || William Hembroff|/HembroffWilliam", "Tatiana Henkenhaf |/HenkenhafTatiana", "Christopher (Chris) Hennigar |/HennigarChristopher", "Kim Henry |/HenryKim", "Stephanie Henry |/HenryStephanie", "Allegra Hessels |/HesselsAllegra", "Bruce A. Hibbard || Bruce Hibbard|/HibbardBruce", "Charlene Hiller |/HillerCharlene", "Jonathan Hillson |/HillsonJonathan", "Conor Holash |/HolashConor", "Emily M. Hole || Emily Hole|/HoleEmily", "Jessica B. Horwitz || Jessica Horwitz|/HorwitzJessica", "Haifeng Hu |/HuHaifeng", "Jennifer Huang |/HuangJennifer", "Randal T. Hughes ||Randy Randal Hughes|/HughesRandal", "Edward W. Hulshof || Edward Hulshof|/HulshofEdward", "Matthew J. Hunt || Matthew Hunt|/HuntMatthew", "Sarah J. Huot || Sarah Huot|/HuotSarah", "Andy Hur |/HurAndy", "Dominique T. Hussey ||Patent Agent, Trademark Agent, Patent, Trademark, Trade-mark, Trade-mark agent Dominique Hussey|/HusseyDominique", "Elizabeth Hyndman |/HyndmanElizabeth", "Natalia E. Iamundo || Natalia Iamundo|/IamundoNatalia", "Kristos J. Iatridis || Kristos Iatridis|/IatridisKristos", "Martin Ignasiak KC|/IgnasiakMartin", "Laura Inglis |/InglisLaura", "Ilan Ishai |/IshaiIlan", "Nyrie Israelian |/IsraelianNyrie", "Biancha Jacob-Okorn |/JacobOkornBiancha", "Laura James |/JamesLaura", "Mahnaz Jan Ali |/JanAliMahnaz", "Andrew L. Jeanrie || Andrew Jeanrie|/JeanrieAndrew", "Greg M. Johnson || Greg Johnson|/JohnsonGreg", "Hannah Johnston |/JohnstonHannah", "Beth L. Jonah || Beth Jonah|/JonahBeth", "Samuel Judson |/JudsonSamuel", "Flutra Kacuri |/KacuriFlutra", "Lisa Kakoske ||Lisa Andrews|/KakoskeLisa", "Adam Kalbfleisch |/KalbfleischAdam", "Varun Kapoor |/KapoorVarun", "Jaspreet Kaur |/KaurJaspreet", "Navdeep Kaur |/KaurNavdeep", "Fatima Kawar |/KawarFatima", "Mehak Kawatra |/KawatraMehak", "Timothy Ke |/KeTimothy", "Bryan E. Kelling || Bryan Kelling|/KellingBryan", "Claire M.C. Kennedy || Claire Kennedy|/KennedyClaire", "Jessica Kennedy |/KennedyJessica", "Sam Kennedy |/KennedySam", "Hon. Jason Kenney PC, ECA|/KenneyJason", "Jeffrey Kerbel |/KerbelJeffrey", "Emily P. Kettel ||Patent Agent, Trademark Agent, Patent, Trademark, Trade-mark, Trade-mark agent Emily Kettel|/KettelEmily", "Kaamil Khalfan |/KhalfanKaamil", "Kristin Kightley |/KightleyKristin", "Barbara J. Kimmitt KC|| Barbara Kimmitt|/KimmittBarbara", "Craig M. Kinsman || Craig Kinsman|/KinsmanCraig", "Vanessa Kiraly |/KiralyVanessa", "Katherine Klein |/KleinKatherine", "Lorraine J. Klemens || Lorraine Klemens|/KlemensLorraine", "Ania Konikowski |/KonikowskiAnia", "Joshua Koop |/KoopJoshua", "Kateryna Korneliuk |/KorneliukKateryna", "Mark P. Kortbeek || Mark Kortbeek|/KortbeekMark", "Bosa Kosoric |/KosoricBosa", "Shannon Kovacs |/KovacsShannon", "Brent W. Kraus || Brent Kraus|/KrausBrent", "Edwin G. Kroft KC||Ed Edwin Kroft|/KroftEd", "Russell J. Kruger || Russell Kruger|/KrugerRussell", "Hennadiy Kutsenko |/KutsenkoHennadiy", "Natasha O.Q. Laffin || Natasha Laffin|/LaffinNatasha", "Mathieu J. LaFleche || Mathieu LaFleche|/LaFlecheMathieu", "Mia Laity |/LaityMia", "Justin R. Lambert || Justin Lambert|/LambertJustin", "Eunize Lao |/LaoEunize", "Kolding Larson |/LarsonKolding", "Thomas Laur |/LaurThomas", "Yohanna Laurensia |/LaurensiaYohanna", "Chandler Lauzon |/LauzonChandler", "John Lawless |/LawlessJohn", "Kim Lawton |/LawtonKim", "Logan Lazurko |/LazurkoLogan", "Isabelle Lee |/LeeIsabelle", "Larissa D. Lees || Larissa Lees|/LeesLarissa", "Kalkidan Legesse |/LegesseKalkidan", "Darcy Legros |/LegrosDarcy", "Anna Lekach |/LekachAnna", "Jeffrey S. Leon L.S.M., FCIArb|| Jeffrey Leon|/LeonJeffrey", "Rayna S. Lew || Rayna Lew|/LewRayna", "Mark V. Lewis || Mark Lewis|/LewisMark", "Kwang Lim |/LimKwang", "David W. Little || David Little|/LittleDavid", "Mercy Liu |/LiuMercy", "Suzana A. Lobo || Suzana Lobo|/LoboSuzana", "Hayden Logan |/LoganHayden", "Oliver Loxley |/LoxleyOliver", "Samantha Lush |/LushSamantha", "David J. Macaulay || David Macaulay|/MacaulayDavid", "Maxine Macdonald |/MacdonaldMaxine", "Thomas Machell |/MachellThomas", "Troy Mack |/MackTroy", "Ciara J. Mackey || Ciara Mackey|/MackeyCiara", "Jared A. Mackey || Jared Mackey|/MackeyJared", "Christy MacKinnon |/MacKinnonChristy", "Hugh L. MacKinnon KC|| Hugh MacKinnon|/MacKinnonHugh", "Xaverie (Xav) MacLennan || Xaverie MacLennan|/MacLennanXaverie", "Karen MacMillan |/MacMillanKaren", "Ann Madden |/MaddenAnn", "Patrick T. Maguire KC||pat maguire Patrick Maguire|/MaguirePatrickT", "Zaafar Mahmood |/MahmoodZaafar", "Steven L. Major KC|| Steven Major|/MajorSteven", "Jacob Mandrusiak |/MandrusiakJacob", "Hon. John P. Manley P.C., O.C.|| John Manley|/ManleyJohn", "S. Paul Mantini || S. Mantini|/MantiniPaul", "Philip Marshall |/MarshallPhilip", "Allyson Marta |/MartaAllyson", "Scott Martyn |/MartynScott", "Jesslyn G. Maurier || Jesslyn Maurier|/MaurierJesslyn", "Tyler B. McAuley || Tyler McAuley|/McAuleyTyler", "James T. McClary || James McClary|/McClaryJames", "Gillian McCormack |/McCormackGillian", "Jonathan McCullough |/McCulloughJonathan", "Robert (Rob) D. McDonald K.C.||Patent Agent, Trademark Agent, Patent, Trademark, Trade-mark, Trade-mark agent Robert (Rob) McDonald|/McDonaldRobert", "Sam McDonald |/McDonaldSam", "Tyler McDonough |/McDonoughTyler", "Jonathan McKay |/McKayJonathan", "Christopher S. McKenna || Christopher McKenna|/McKennaChristopher", "Gordon McKenna |/McKennaGordon", "David R. McKinnon ||Dave, Dave McKinnon David McKinnon|/McKinnonDavid", "Amanda C. McLachlan || Amanda McLachlan|/McLachlanAmanda", "Louise McLean |/McLeanLouise", "Duncan McPherson |/McPhersonDuncan", "Michael N. Melanson || Michael Melanson|/MelansonMichael", "E. Bruce Mellett || E. Mellett|/MellettEBruce", "Lina Mercier |/MercierLina", "Monique Mercier Ad. E.|/MercierMonique", "John M. Mercury || John Mercury|/MercuryJohn", "Andrei Mesesan |/MesesanAndrei", "Kelsey J. Meyer || Kelsey Meyer|/MeyerKelsey", "Ian C. Michael || Ian Michael|/MichaelIan", "Jesse Mighton |/MightonJesse", "Gavin A. Millan || Gavin Millan|/MillanGavin", "Jennifer A. Miller KC|| Jennifer Miller|/MillerJennifer", "Benjamin Mintzberg |/People/M/Mintzberg-Benjamin", "Linda Misetich Dann |/MisetichDannLinda", "Tamara Mitterer |/MittererTamara", "Darcy D. Moch KC|| Darcy Moch|/MochDarcy", "Munaf Mohamed KC|/MohamedMunaf", "James G. Morand ||Jim James Morand|/MorandJames", "Luke Morrison ||Luke, Luke Morrison|/MorrisonLucas", "Shelby Morrison |/MorrisonShelby", "Daniel L. Morrow || Daniel Morrow|/MorrowDaniel", "Sacha Mullen |/MullenSacha", "Jessica Munro |/MunroJessica", "Shawn M. Munro || Shawn Munro|/MunroShawn", "Valerie Munro |/MunroValerie", "Tim Myers |/MyersTim", "Michael D. Mysak || Michael Mysak|/MysakMichael", "Kevin Myson |/MysonKevin", "Daron K. Naffin || Daron Naffin|/NaffinDaron", "Ali J. Naushahi || Ali Naushahi|/NaushahiAli", "Aiden C.R. Nelms || Aiden Nelms|/NelmsAiden", "Anu Nijhawan |/NijhawanAnu", "Ana Nizharadze |/NizharadzeAna", "Wesley R. Novotny || Wesley Novotny|/NovotnyWesley", "Michael O'Grady |/OGradyMichael", "Nolan Okrusko |/OkruskoNolan", "Megan J. Ollivier || Megan Ollivier|/BertramMegan", "Sydney Olsen |/OlsenSydney", "Orla O'Malley |/OMalleyOrla", "Derrick Osborne |/OsborneDerrick", "William S. Osler KC|| William Osler|/OslerWilliam", "Louis-Philippe Otis |/OtisLouisPhillipe", "Alexanne Ouellet |/OuelletAlexanne", "Rachel Pageau |/PageauRachel", "Stephanie Paige |/PaigeStephanie", "Vasilis F. L. Pappas, FCIArb|| Vasilis Pappas,|/PappasVasilis", "Sara G. Parchello || Sara Parchello|/ParchelloSara", "Pavan Pasha |/PashaPavan", "Julia N. Pasieka || Julia Pasieka|/PasiekaJulia", "Ashley L. Paterson || Ashley Paterson|/PatersonAshley", "Jonas Patron |/PatronJonas", "Jim Patterson |/PattersonJim", "Dane Patton |/PattonDane", "Alexander C. Payne || Alexander Payne|/PayneAlexander", "William (Buck) A. Payne || William (Buck) Payne|/PayneWilliam", "Darrel H. Pearson || Darrel Pearson|/PearsonDarrel", "Lauren Peebles |/PeeblesLauren", "Arthur J. Peltomaa || Arthur Peltomaa|/PeltomaaArthur", "Colin R. Perry || Colin Perry|/PerryColin", "Esther Peterson |/PetersonEsther", "Christopher Petrucci ||construction litigation|/PetrucciChristopher", "Christine Plante |/PlanteChristine", "Caroline Poirier |/PoirierCaroline", "Mark S. Powell || Mark Powell|/PowellMark", "Valerie R. Prather KC|| Valerie Prather|/PratherValerie", "Ruth E. Promislow || Ruth Promislow|/PromislowRuth", "Akash Purewal |/PurewalAkash", "Siobain N. Quinton || Siobain Quinton|/QuintonSiobain", "Alison Quist-Levesque |/QuistLevesqueAlison", "Jung Kuo (John) Ra ||John Ra|/RaJohn", "Amanda Raimondi |/RaimondiAmanda", "Michael D. W. Ramsay || Michael Ramsay|/RamsayMichael", "Belinda Raposo |/RaposoBelinda", "Mark Rasile |/RasileMark", "Brian P. Reid ||construction litigation Brian Reid|/ReidBrian", "George W. H. Reid || George Reid|/ReidGeorge", "Kristen Reinbold |/ReinboldKristen", "Benjamin K. Reingold || Benjamin Reingold|/ReingoldBenjamin", "Barry J. Reiter || Barry Reiter|/ReiterBarry", "Kohi A. Richardson || Kohi Richardson|/RichardsonKohi", "Matt Riskin |/RiskinMatthew", "Wade Ritchie |/RitchieWade", "Corrin Roadhouse |/RoadhouseCorrin", "Luc Rollingson |/RollingsonLuc", "Paul Romaniuk |/RomaniukPaul", "Kellen W. Rosenau || Kellen Rosenau|/RosenauKellen", "Helen Ross |/RossHelen", "David S. Rotchtin || David Rotchtin|/RotchtinDavid", "Jason D. Roth || Jason Roth|/RothJason", "Victoria Rudolf |/RudolfVictoria", "James G. Rumball ||Jim Rumball James Rumball|/RumballJames", "Jeremy A.J. Russell || Jeremy Russell|/RussellJeremy", "Andrew Sahai |/SahaiAndrew", "Raj S. Sahni || Raj Sahni|/SahniRaj", "Larissa Sakumoto |/SakumotoLarissa", "Dr. Indira V. Samarasekera PhD, FRSC, FCAE, DSc, O.C.|| Indira Samarasekera|/SamarasekeraIndiraV", "Dr. Sabrina Sandhu |/SandhuSabrina", "Annaliisa Sando |/SandoAnnaliisa", "Larry R. Sandrin || Larry Sandrin|/SandrinLarry", "Will Sardo |/SardoWill", "Gino Scapillati |/ScapillatiGino", "Quinn Scarlett |/ScarlettQuinn", "Sophie Schaffer-Wood |/SchafferWoodSophie", "Julia E. Schatz || Julia Schatz|/SchatzJulia", "Ethan Z. Schiff || Ethan Schiff|/SchiffEthan", "Jim Schmidt |/SchmidtJim", "Jacob Schroeter |/SchroeterJacob", "Doug Scully |/ScullyDoug", "Susan G. Seller || Susan Seller|/SellerSusan", "Michael Selnes |/SelnesMichael", "Jane Sergievskaya |/SergievskayaJane", "Nathan J. Shaheen || Nathan Shaheen|/ShaheenNathan", "Michael S. Shakra || Michael Shakra|/ShakraMichael", "Bronwynn Shaw |/ShawBronwynn", "Oleg Shcheglov |/ShcheglovOleg", "Kruti Sheth |/ShethKruti", "Noriko Shimura |/ShimuraNoriko", "Dunni Shodipo |/ShodipoDunni", "Ted M. Shoub || Ted Shoub|/ShoubTed", "Adam Shumka |/ShumkaAdam", "Stephen P. Sibold KC|| Stephen Sibold|/SiboldStephen", "Julien Sicco |/SiccoJulien", "Brendan Sigalet |/SigaletBrendan", "Arti Singh |/SinghArti", "Jaspreet K. Singh || Jaspreet Singh|/SinghJaspreet", "Krishen Singh |/SinghKrishen", "Christopher R. Skelton || Christopher Skelton|/SkeltonChristopher", "Christina Skinner |/SkinnerChristina", "Lawrence (Laurie) E. Smith KC|| Lawrence (Laurie) Smith|/SmithLawrence", "Michael C. Smith || Michael Smith|/SmithMichael", "Owen Smith |/SmithOwen", "Yvonne So |/SoYvonne", "Raghav Sodhi |/SodhiRaghav", "Bahar Soltani |/SoltaniBahar", "Gary S.A. Solway || Gary Solway|/SolwayGary", "Aaron E. Sonshine || Aaron Sonshine|/SonshineAaron", "Dom Sorbara |/SorbaraDom", "Jackson Spencer |/SpencerJackson", "Perry Spitznagel KC|/SpitznagelPerry", "Robert W. Staley || Robert Staley|/StaleyRobert", "Carolyne J. Stanton || Carolyne Stanton|/StantonCarolyne", "Grant N. Stapon KC|| Grant Stapon|/StaponGrant", "Andrea Steele (n茅e Stempien) |/SteeleAndrea", "Megan Steeves |/SteevesMegan", "Evan Stein |/SteinEvan", "Kiera G. Stel || Kiera Stel|/StelKiera", "Madison Stemmler |/StemmlerMadison", "Geoffrey P. Stenger || Geoffrey Stenger|/StengerGeoffrey", "Lucas Stevens-Hall |/StevensHallLucas", "Karen A. Stevenson || Karen Stevenson|/StevensonKaren", "Lisa Stewart |/StewartLisa", "Barbara J. Stratton KC|| Barbara Stratton|/StrattonBarbara", "Luke Stretch |/StretchLuke", "Suzie Suliman |/SulimanSuzie", "Olga Summers |/SummersOlga", "Madison Sutherland |/SutherlandMadison", "Richard B. Swan || Richard Swan|/SwanRichard", "Maisah Syed |/SyedMaisah", "Francesca Taddeo |/TaddeoFrancesca", "Sharon A. Takacs || Sharon Takacs|/TakacsSharon", "Dana Talucci |/TalucciDana", "Heather Taskey |/TaskeyHeather", "Adam W. Taylor || Adam Taylor|/TaylorAdam", "Jeff Taylor |/TaylorJeff", "Marcia Taylor |/TaylorMarcia", "Rebecca M. Taylor || Rebecca Taylor|/TaylorRebecca", "Melanie Teetaert |/TeetaertMelanie", "John W. Teolis || John Teolis|/TeolisJohn", "Alexandra Terpoy-Heinemann |/Terpoy-HeinemannAlexandra", "Daniel P. Tessaro || Daniel Tessaro|/TessaroDaniel", "Jean Tessier |/TessierJean", "Zachary Thacker |/ThackerZachary", "Michael P. Theroux KC||Mike Theroux Michael Theroux|/TherouxMichael", "Ian W. Thompson || Ian Thompson|/ThompsonIan", "Jessica Thrower |/ThrowerJessica", "Deborah Toaze |/ToazeDeborah", "Shaan P. Tolani || Shaan Tolani|/TolaniShaan", "Leah Tolton KC, FEA|/ToltonLeah", "Annie B. Tonken || Annie Tonken|/TonkenAnnie", "Marshall Torgov |/TorgovMarshall", "Christopher A. Travascio || Christopher Travascio|/TravascioChristopherA", "Elad Travis |/TravisElad", "Vanessa Tr茅panier ||Vanessa Trepanier|/TrepanierVanessa", "Jon C. Truswell || Jon Truswell|/TruswellJon", "Victor Tsao |/TsaoVictor", "Victoria Tulk |/TulkVictoria", "Meg Tweedlie |/TweedlieMeg", "Osie Ukwuoma |/UkwuomaOsie", "Martin J. Valasek || Martin Valasek|/ValasekMartin", "John D. van Gent || John van Gent|/vanGentJohn", "Quentin Vander Schueren |/VanderSchuerenQuentin", "Michael H. VanderMeer || Michael VanderMeer|/VanderMeerMichael", "Karlo Varga |/VargaKarlo", "Amy Verhoeff |/VerhoeffAmy", "Christine A. Viney || Christine Viney|/VineyChristine", "Sophie Virji |/VirjiSophie", "Jenna Vivian |/VivianJenna", "David J. Wahl, FCIArb|| David Wahl,|/WahlDavid", "David Wainer |/People/W/Wainer-David", "Adam Walji |/WaljiAdam", "Alana Walter |/WalterAlana", "Daphne Wang |/WangDaphne", "Jason Wang |/WangJason", "Julia Qian Wang || Julia Wang|/WangJulia", "Kathleen Wang |/WangKathleen", "Maureen M. Ward || Maureen Ward|/WardMaureen", "Philip B. Ward || Philip Ward|/WardPhilip", "Mykala Way |/WayMykala", "Brendan J. Weiler || Brendan Weiler|/WeilerBrendan", "Katelyn Weller |/WellerKatelyn", "Samantha Weng |/WengSamantha", "Adam Weryha |/WeryhaAdam", "Ashley M. White || Ashley White|/WhiteAshley", "Jacquie White |/WhiteJacquie", "Venetia E.K. Whiting || Venetia Whiting|/WhitingVenetia", "Riley Whitlock |/WhitlockRiley", "Wayne R. Whitlock KC|| Wayne Whitlock|/WhitlockWayne", "Adam J. Williams || Adam Williams|/WilliamsAdam", "Connor Wilson |/WilsonConnor", "Michelle M. Wilson || Michelle Wilson|/WilsonMichelle", "John (Jay) A. Winters ||Jay, Jay Winters John (Jay) Winters|/WintersJohn", "Xenia Wong |/WongXenia", "Stirling H.G. Wood || Stirling Wood|/WoodStirling", "Cheryl M. Woodin || Cheryl Woodin|/WoodinCheryl", "Frances Wu |/WuFrances", "Vincent Yagayandi |/YagayandiVincent", "Nicole Yap |/YapNicole", "Dylan H. Yegendorf || Dylan Yegendorf|/YegendorfDylan", "Corey A. Yermus || Corey Yermus|/YermusCorey", "Makda Yohannes |/YohannesMakda", "Edward (Ted) Yoo ||Ted, Ted Yoo, Patent Agent, Trademark Agent, Patent, Trademark, Trade-mark, Trade-mark agent Edward Yoo|/YooEdward", "Blair C. Yorke-Slader KC|| Blair Yorke-Slader|/YorkeSladerBlair", "Andrew Young |/YoungAndrew", "Alicia Yowart |/YowartAlicia", "Evana Yukanna |/YukannaEvana", "Michelle F. Yung || Michelle Yung|/YungMichelle", "Belal Zaher |/ZaherBelal", "Asif Zalfackruddin |/ZalfackruddinAsif", "Haley Zerr |/ZerrHaley", "Jie (Kevin) Zhou |/ZhouKevin", "Peter Zvanitajs |/ZvanitajsPeter", "Sean Zweig |/ZweigSean", "Kevin J. Zych || Kevin Zych|/ZychKevin"];</script> </div> </div> </div> </div> </div> <div id="HeaderDropDownExpertise" class="visible-lg visible-md hidden menu-wrapper"> <div class="row"> <div class="col-lg-6 col-md-6"> <div class="menu-wrapper-menu menu-wrapper-menu-correction"> <div class="col-lg-4 col-md-4"> <strong class="header-menu-parent"><a href="/Practices">Practices</a></strong> <br /> <a href="/Practices#Corporate">Corporate</a> <a href="/Practices#Litigation ">Litigation</a> <a href="/Practices#Regulatory ">Regulatory</a> <a href="/Practices#Tax ">Tax</a> <a class="action-link" href="/Practices">View all</a> </div> <div class="col-lg-4 col-md-4"> <strong class="header-menu-parent"><a href="/Industries">Industries</a></strong> <br /> <a href="/Featured/Energy">Energy</a> <a href="/CapitalProjects">Infrastructure</a> <a href="/Featured/Mining">Mining</a> <a href="/PrivateEquity">Private Equity & Investment Funds</a> <a class="action-link" href="/Industries">View all</a> </div> <div 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/> <img src="/Styles/images/linkedin_hover.png" alt="LinkedIn" /> </a> <a href="https://twitter.com/BennettJonesLaw"> <img src="/Styles/images/twitter.png" alt="Twitter" /> <img src="/Styles/images/twitter_hover.png" alt="Twitter" /> </a> <a href="https://vimeo.com/bennettjones"> <img src="/Styles/images/vimeo.png" alt="Vimeo" /> <img src="/Styles/images/vimeo_hover.png" alt="Vimeo" /> </a> </div> </div> </div> </div> </div> </div> </div> </div> <div id="HeaderActionBarFake">   </div> <div class="row"> <div class="col-lg-12"> <div id="HeaderInternal"> <span class="h3" role="heading" aria-level="2"> Blog </span> <h1 role="heading" aria-level="1"> WPC 2023 Day Three: AI in the Energy Industry鈥擬aking Sense of the Noise </h1> <h2 role="heading" aria-level="2"> September 20, 2023 </h2> </div> </div> </div> </div> </div> </header> <section role="main" id="BodyContent"> <div class="container"> <div class="row"> <div class="content-body col-lg-8 col-md-8 social-share"> <h3 class="authors" role="heading" aria-level="3"> Written By Sébastien Gittens </h3> <div class="content-form"> </div> <p><span>There is a lot of noise around using artificial intelligence (AI) in the energy industry. Bennett Jones' <a href="/People/G/Gittens-J-Sebastien" target="_self">S茅bastien Gittens</a>聽helped make sense of it on Day Three of the </span><a rel="noopener noreferrer" rel="noopener noreferrer" href="https://www.24wpc.com/" target="_blank"><span>World Petroleum Congress</span></a><span> in Calgary. He spoke with conference attendees about how AI is being used right now and what energy companies should consider when onboarding it.</span></p> <h2><span>How AI is Being Used in the Energy Industry</span></h2> <p><span>Regardless of where an energy company may be along its energy transition journey, AI can be used in a number of ways, including:</span></p> <ul> <li><span>to improve inventory demand planning;</span></li> <li><span>avoid wastage of products and raw materials;</span></li> <li><span>decrease machinery idle time;</span></li> <li><span>optimize production processes in real-time; and</span></li> <li><span>identify anomalies in facilities using machine vision.</span></li> </ul> <p><span>Some of the largest energy companies in the world are currently using AI in their existing operations. For example:</span></p> <ul> <li><span>Shell uses AI in predictive maintenance and to improve the efficiency and lower the emissions of its fleet of LNG tankers; </span> </li> <li><span>Saudi Aramco is applying AI to optimize reservoir management, flare monitoring and power consumption; and</span> </li> <li><span>Chevron uses AI to inform its exploration and drilling decisions, and to advance how the company captures and permanently stores carbon deep underground.</span></li> </ul> <h2><span>Where AI Regulation Now Stands in Canada</span></h2> <ul> <li><strong><span>There are many competing definitions and frameworks and a consensus is not yet established</span></strong><span>. The proposed federal<em><span> Artificial Intelligence and Data Act</span></em> (AIDA) defines AI as "a technological system that, autonomously or partly autonomously, processes data related to human activities through the use of a genetic algorithm, a neural network, machine learning or another technique in order to generate content or make decisions, recommendations or predictions." Other jurisdictions define it differently.</span></li> <li><strong><span>AIDA is now at its second reading in the House of Commons</span></strong><span>. It was introduced as part of Bill C-27 and if the Bill receives Royal Assent</span><span>, a聽consultation process聽for AI regulation will be initiated. It is envisioned that there would be a period of at least two years聽after Bill C-27 receives Royal Assent before AIDA comes into force.</span></li> <li><strong><span>AIDA will apply to "high-impact AI systems," </span></strong><span>but what exactly this includes is not clearly defined by AIDA. A Companion Document for AIDA provides some examples of "high-impact AI systems" as:</span> <ul> <li> screening systems聽impacting access to services; </li> <li> biometric systems聽used for identification and inference; </li> <li> systems that can聽influence human behaviour at scale; and </li> <li> systems critical to聽health and safety. </li> </ul> </li> <li><strong><span>As AIDA progresses,</span></strong><span> the Canadian government has: (i) commenced consultations on its proposed </span><a rel="noopener noreferrer" rel="noopener noreferrer" href="https://ised-isde.canada.ca/site/ised/en/consultation-development-canadian-code-practice-generative-artificial-intelligence-systems/canadian-guardrails-generative-ai-code-practice?mkt_tok=MTM4LUVaTS0wNDIAAAGNqCQw-cc8PNwETZvKCtLlQX2cKLrq3YKt8R-IbBNpIpsipCxwtRUiCPMAbLnUb9DINZHp2-ocxbhPRLkTeUuJd9r6aPU1SBMJtzuCyDelNYJI" target="_blank"><em><span>Code of Practice</span></em></a>;<span>聽and (ii) published a </span><a rel="noopener noreferrer" rel="noopener noreferrer" href="https://www.canada.ca/en/government/system/digital-government/digital-government-innovations/responsible-use-ai/guide-use-generative-ai.html" target="_blank"><em><span>Guide on the use of Generative AI</span></em></a><span>. The Guide is intended to: (i) provide preliminary guidance to federal institutions on their use of generative AI tools; and (ii) facilitate compliance with existing laws and policies. The Code, however, is intended to be implemented on a voluntary basis by Canadian firms ahead of the coming into force of AIDA.</span></li> <li><strong><span>Existing laws continue to apply</span></strong><span>, including in the areas of privacy, intellectual property and human rights. Standards, codes and rules from applicable regulators should also be considered.</span></li> </ul> <h2><span>Key Considerations and Risks with AI in Energy</span></h2> <p><span>While not exhaustive, some of the things that energy companies should consider when using AI include:</span></p> <ul> <li><strong><span>AI is a tool</span></strong><span>. It does not allow users to abdicate their responsibilities.</span></li> <li><strong><span>Governance regarding the adoption/implementation of AI</span></strong><span>. Organizations should adopt practical policies, practices and procedures with respect to the adoption of AI that incorporate various considerations to identify, assess and mitigate risk. Such consideration include, among numerous others, the following:</span> <ul> <li><strong><span>Does the AI solution meet your business requirements?</span></strong><span> Since there is a lot of noise around AI, companies need to: (i) diligently assess if adopting a particular AI solution will actually meet their needs; and (ii) ensure that there is a business case for adoption (that reflects costs, timing, etc.).</span></li> </ul> <ul> <li><strong><span>What are the design inputs and outcomes</span></strong><span>? For example, what are the sources of data used by the AI solution? Does the organization have all necessary rights and permissions to use such data? What is the quality, integrity and reliability of the output? Can the output be validated independently? What's the likelihood of the AI solution "hallucinating" or perpetuating biases? Will there be human oversight and monitoring of the AI solution?</span></li> </ul> <ul> <li><strong><span>What are the ramifications of errors?</span></strong><span> Depending on the use case, there can be significant consequences (including legal liability, loss of opportunity, loss of goodwill/reputational and brand risk) by adopting a particular AI solution.</span></li> </ul> <ul> <li><strong><span>How is the AI being delivered?</span></strong><span> For example, is the solution being delivered "on premises" or in the cloud? Is the solution sufficiently resilient and reliable? Is the AI solution secure?</span></li> </ul> <ul> <li><strong><span>How transparent is the AI?</span></strong><span> Can the organization explain the AI solution? Does the organization understand the strengths and limitations of the AI solution?</span></li> </ul> </li> <li><strong><span>Governance regarding the use of AI</span></strong><span>. Organizations should adopt practical policies, practices and procedures with respect to the use of AI by employees and others.</span></li> <li><strong><span>No one size fits all.</span></strong><span> Parameters with respect to the responsible use of AI will be different for every organization.</span></li> <li><strong><span>Regulatory requirements are going to change from jurisdiction to jurisdiction</span></strong><span> around the world. Countries are at different stages of the policy continuum.聽It will be important to monitor regulatory and legal developments.</span></li> </ul> <p><span>Bennett Jones just published a new insight on </span><span><em><a href="/Blogs-Section/Generative-Artificial-Intelligence-AI-Canadian-Government-Continues-to-Clarify-Use" target="_self">Generative Artificial Intelligence (AI): Canadian Government Continues to Clarify Use of Generative AI Systems</a></em></span><span>.</span></p> <p><span>The firm wrote on the latest on AIDA in </span><span><em><a href="/Blogs-Section/Artificial-Intelligence-A-Companion-Document-Offers-a-New-Roadmap-for-Future-AI-Regulation-in-Canada" target="_self">Artificial Intelligence鈥擜 Companion Document Offers a New Roadmap for Future AI Regulation in Canada</a></em></span><span>.</span></p> <p><span>To learn more about artificial intelligence in the energy sector, contact </span><span><a href="/People/G/Gittens-J-Sebastien" target="_self">S茅bastien Gittens</a></span><span>.</span></p> <table border="0" cellpadding="0" cellspacing="0" style="background: #f4f4f4; width:100%;"> <tbody> <tr> <td style="padding:20px;"> <h2><span>More WPC 2023 Recaps</span></h2> <p>Bennett Jones provided daily blogs with briefing notes of crucial developments from WPC 2023, the Olympics of the petroleum industry. Read the other insights here:</p> <p style="margin-bottom:0px;"><a href="/Blogs-Section/WPC-2023-Day-One-Canada-as-a-Global-Energy-Supplier" target="_self">Day One: Canada as a Global Energy Supplier</a><br /> <a href="/Blogs-Section/WPC-2023-Day-Two-What-Matters-Most-in-Hydrogen-Production-and-CCUS" target="_self">Day Two: What Matters Most in Hydrogen Production and CCUS</a><br /> <a href="/Blogs-Section/WPC-2023-Day-Four-Fueling-Innovation-in-Biofuels-RNG-and-SAF" target="_self">Day Four: Fueling Innovation in Biofuels, RNG and SAF</a></p> </td> </tr> </tbody> </table> <br /> <br /> <div class="disclaimer-brief"> <p><em>Please note that this publication presents an overview of notable legal trends and related updates. It is intended for informational purposes and not as a replacement for detailed legal advice. If you need guidance tailored to your specific circumstances, please contact one of the authors to explore how we can help you navigate your legal needs.</em> </p> <p> <em>For permission to republish this or any other publication, contact Amrita Kochhar at <a href="mailto: kochhara@bennettjones.com">kochhara@bennettjones.com</a></em>. </p> </div> <p> <a href="?pdf=basic&s={337D8F1B-036E-4E17-8DBC-B73AD861FF94}&d=September 20, 2023&lang=en">Download PDF</a> </p> </div> <div class="content-menu col-lg-4 col-md-4 social-share"> <div class="cta"> <div class="information"> <a class="action-summary-event-block " href="https://bennettjones.com/WPC">Bennett Jones at WPC</a> <br /> </div> </div> <h4>Author</h4> <nav role="navigation" class="contacts"> <ul> <li> <img src="/-/media/Images/BennettJones/People/Gittens_Sebastien.png" alt="J. Sébastien A. Gittens" /> <span class="contacts-title"> <a href="/GittensJSebastien">J. S茅bastien A. 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