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aria-label="Filed under Trailblazer Story" > Trailblazer Story</a> </div> <h1 class="h2">How I Owned My Salesforce Journey To a Dream Marketing Job</h1> <div class="hero-v2__ornaments-container "> <figure class="hero-v2__image"><span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/10/BlogHeader-LakeshaHalloway-1500x844-1.png?w=889" sizes="(min-width: 48em) 500px, 100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/10/BlogHeader-LakeshaHalloway-1500x844-1.png 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/10/BlogHeader-LakeshaHalloway-1500x844-1.png?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/10/BlogHeader-LakeshaHalloway-1500x844-1.png?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/10/BlogHeader-LakeshaHalloway-1500x844-1.png?w=150&h=84 150w" alt="Trailblazer Lakesha Halloway standing back-to-back with character Brandy-the-fox" loading="eager" fetchpriority="high" /></span><figcaption class="body-3">Take full ownership of your career and gain the skills and experience needed to turn aspirations into reality.</figcaption></figure> <div class="hero-v2__background"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/hero-legacy-back.png" alt="" fetchpriority="high" loading="eager"/> </div> <div class="hero-v2__foreground"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/hero-legacy-front.png" alt="" fetchpriority="high" loading="eager"/> </div> </div> <h2 class="hero-v2__excerpt">All the magic happened for Lakesha Holloway when she committed to her Salesforce journey, and to being part of the Trailblazer Community. Discover how you too can pursue your dream marketing job in the Salesforce ecosystem.</h2><article class="hero-byline hero-byline--1"> <a href="https://www.salesforce.com/blog/author/lakesha-holloway/" class="hero-byline__author"> <div class="hero-byline__thumbnail"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/10/Lakesha-Holloway.jpg?w=150" sizes="100px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/10/Lakesha-Holloway.jpg 200w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/10/Lakesha-Holloway.jpg?w=150&h=150 150w" alt="" loading="lazy" /></span> </div> <div class="hero-byline__contents"> <h3 class="hero-byline__full-name"> <span class="hero-byline__name">Lakesha</span> <span class="hero-byline__name">Holloway</span> </h3> <div class="hero-byline__meta"> <div class="hero-byline__info"> <time class="hero-byline__date" datetime="2023-07-03">July 3, 2023</time> <span class="hero-byline__reading-time"> 7 min read </span> </div> </div> </div> </a> </article> </div> </div> </header> </div> <div class="post__social post__social--v2 post__social--top post__social--has-title"> <h2 class="screen-reader-mobile-only post__social-title">Share article</h2> <ul class="social-nav social-nav-v2"> <li class="social-nav__item"> <a aria-label="Share on LinkedIn (Opens in a new tab)" href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fmarketing-trailblazer-lakesha-holloway%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&title=How%20I%20Owned%20My%20Salesforce%20Journey%20To%20a%20Dream%20Marketing%20Job" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" fill="none"><path fill="#032D60" d="M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Twitter (Opens in a new tab)" href="https://x.com/intent/tweet?text=How%20I%20Owned%20My%20Salesforce%20Journey%20To%20a%20Dream%20Marketing%20Job&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fmarketing-trailblazer-lakesha-holloway%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&via=salesforce" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="#032D60" viewBox="0 0 32 32"><path d="M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Facebook (Opens in a new tab)" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fmarketing-trailblazer-lakesha-holloway%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="19" fill="none"><path fill="#032D60" d="M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5" /></svg> </a> </li> <li class="social-nav__item"> <button class="copy-share js-copy-link" aria-label="Copy link to clipboard" href="#" data-clipboard-text='"How I Owned My Salesforce Journey To a Dream Marketing Job" https://www.salesforce.com/blog/marketing-trailblazer-lakesha-holloway/' > <svg xmlns="http://www.w3.org/2000/svg" width="20" height="10" fill="none"><path fill="#032D60" d="M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z" /></svg> </button> </li> </ul> </div> <div class="post__content post__content-v2"> <p>After 20 years in marketing, I thought I’d nearly done it all — SEO, social media website design, event planning, and more. Then “Salesforce discovered me,” as I like to say. I saw a Salesforce presentation while working at a nonprofit, and I was immediately intrigued by the possibilities of how having Salesforce skills would transform my marketing career. </p> <p>I knew skilling up on the platform could help put me on the path to leadership with a holistic digital marketing skill set, so I started to actively pursue related career opportunities.</p> <div class="wp-block-yoast-seo-table-of-contents yoast-table-of-contents"><ul><li><a href="#h-diving-into-all-things-marketing-with-salesforce" data-level="2">Diving into all things marketing with Salesforce</a></li><li><a href="#h-dictating-my-own-career" data-level="2">Dictating my own career</a></li><li><a href="#h-a-momentmarketer-is-born" data-level="2">A #MomentMarketer is born</a></li><li><a href="#h-stepping-up-as-a-marketing-leader" data-level="2">Stepping up as a marketing leader</a></li><li><a href="#h-seven-ways-to-supercharge-your-marketing-career-with-salesforce" data-level="2">Seven ways to supercharge your marketing career with Salesforce</a></li><li><a href="#h-futurecmo" data-level="2">#FutureCMO</a></li></ul></div> <h2 class="wp-block-heading" id="h-diving-into-all-things-marketing-with-salesforce">Diving into all things marketing with Salesforce</h2> <p>I then went to work for a healthcare company that used the Salesforce Platform. It was just before the launch of Lightning. I was very excited to dive in, but I quickly found it was hard to make the right connections within the organization, and it was challenging to get the necessary training.</p> <p>I felt alone — but I did my best. Dividing my attention between CRM, social, web, and paid media meant I never got an opportunity to dedicate my full attention to the platform.</p> <div class="wp-block-quote-article" style=""><div class="wp-block-quote-social-wrapper"><figure class="wp-block-quote-article-quote"> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>I finally had the chance to feed my CRM passion.</p> </blockquote> <div class="post__social post__social--v2 post__social--blockquote"> <ul class="social-nav social-nav-v2"> <li class="social-nav__item"> <a aria-label="Share on LinkedIn (Opens in a new tab)" href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fmarketing-trailblazer-lakesha-holloway%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&title=How%20I%20Owned%20My%20Salesforce%20Journey%20To%20a%20Dream%20Marketing%20Job" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" fill="none"><path fill="#032D60" d="M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Twitter (Opens in a new tab)" href="https://x.com/intent/tweet?text=How%20I%20Owned%20My%20Salesforce%20Journey%20To%20a%20Dream%20Marketing%20Job&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fmarketing-trailblazer-lakesha-holloway%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&via=salesforce" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="#032D60" viewBox="0 0 32 32"><path d="M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Facebook (Opens in a new tab)" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fmarketing-trailblazer-lakesha-holloway%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="19" fill="none"><path fill="#032D60" d="M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5" /></svg> </a> </li> <li class="social-nav__item"> <button class="copy-share js-copy-link" aria-label="Copy link to clipboard" href="#" data-clipboard-text='"How I Owned My Salesforce Journey To a Dream Marketing Job" https://www.salesforce.com/blog/marketing-trailblazer-lakesha-holloway/' > <svg xmlns="http://www.w3.org/2000/svg" width="20" height="10" fill="none"><path fill="#032D60" d="M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z" /></svg> </button> </li> </ul> </div> </figure></div></div> <p>When I landed my next position at a media company, I was given the opportunity to do a <a href="https://trailhead.salesforce.com/content/learn/trails/personalize_customer_journeys_marketing_cloud?&utm_source=salesforce&utm_medium=blog-360&utm_campaign=trailblazer_blog&utm_content=ts_oct21_lakesha-holloway&icid=SFBLOG:tbc-blog:7010M0000025ltGQAQ" target="_blank" rel=" noopener">Marketing Cloud</a> implementation. I finally had the chance to feed my CRM passion. But my attention was still divided, because I was managing multiple websites and the organization’s email program, too. Shortly after that implementation, my leader asked me to focus in a different direction: websites and the product management side of my job.</p> <p>But I pushed back.</p> <h2 class="wp-block-heading" id="h-dictating-my-own-career">Dictating my own career</h2> <p>I wanted to focus on Salesforce and wasn’t going to let someone else dictate my career. It was then I realized that I was the only person in charge of paving my path.</p> <p>A mentor in the Trailblazer Community helped me fine-tune my career goals. We discussed my 20-year career and how I could design the next phase. My mentor shared a wealth of experience, and I discovered other paths I could take, like Data Architect. This program allowed me to continue to build my career development plan and a backup plan.</p> <p>Ultimately, I decided to find an organization and role where my sole focus was Salesforce. I joined Atrium Health when they had just completed an implementation of <a href="https://trailhead.salesforce.com/content/learn/trails/deliver-great-patient-care-with-health-cloud?&utm_source=salesforce&utm_medium=blog-360&utm_campaign=trailblazer_blog&utm_content=ts_oct21_lakesha-holloway&icid=SFBLOG:tbc-blog:7010M0000025ltGQAQ" target="_blank" rel=" noopener">Health Cloud</a> and <a href="https://trailhead.salesforce.com/content/learn/trails/personalize_customer_journeys_marketing_cloud?&utm_source=salesforce&utm_medium=blog-360&utm_campaign=trailblazer_blog&utm_content=ts_oct21_lakesha-holloway&icid=SFBLOG:tbc-blog:7010M0000025ltGQAQ" target="_blank" rel=" noopener">Marketing Cloud</a>. I was thrilled to dedicate myself entirely to the platform. It was like someone gave me a playground and full autonomy to build the program.</p> <p>My leader had complete trust in me, and I paid it back by dedicating my time to becoming the expert. I’m now 3x-certified as a <a href="https://trailhead.salesforce.com/credentials/marketingcloudadministrator?&utm_source=salesforce&utm_medium=blog-360&utm_campaign=trailblazer_blog&utm_content=ts_oct21_lakesha-holloway&icid=SFBLOG:tbc-blog:7010M0000025ltGQAQ" target="_blank" rel=" noopener">Marketing Cloud Administrator</a>, <a href="https://trailhead.salesforce.com/credentials/marketingcloudemailspecialist?&utm_source=salesforce&utm_medium=blog-360&utm_campaign=trailblazer_blog&utm_content=ts_oct21_lakesha-holloway&icid=SFBLOG:tbc-blog:7010M0000025ltGQAQ" target="_blank" rel=" noopener">Marketing Cloud Email Specialist</a>, and <a href="https://trailhead.salesforce.com/credentials/administrator?&utm_source=salesforce&utm_medium=blog-360&utm_campaign=trailblazer_blog&utm_content=ts_oct21_lakesha-holloway&icid=SFBLOG:tbc-blog:7010M0000025ltGQAQ" target="_blank" rel=" noopener">Certified Administrator</a>. I used my deep understanding of consumer journeys, consumer preferences, and preference management — which I learned through my hands-on experience with Salesforce — to thrive in this new role.</p> <div class="wp-block-ornament-card"> <div class="wp-block-ornament-card__content"> <p><strong><a href="https://trailhead.salesforce.com/content/learn/modules/salesforce-marketer-quick-look?&utm_source=salesforce&utm_medium=blog-360&utm_campaign=trailblazer_blog&utm_content=ts_oct21_lakesha-holloway&icid=SFBLOG:tbc-blog:7010M0000025ltGQAQ&_ga=2.228971167.2016203072.1708566123-1794925178.1708566123">Salesforce Marketer: Quick Look</a></strong></p> <p>Learn what marketers do and the skills they need to succeed.</p> </div> <div class="wp-block-ornament-card__media"> </div> </div> <h2 class="wp-block-heading" id="h-a-momentmarketer-is-born">A #MomentMarketer is born</h2> <p>I like to say all the magic happened when I committed to my Salesforce journey, and to being part of the Trailblazer Community — learning, connecting, and giving back with fellow marketers — was a major catalyst.</p> <div class="wp-block-quote-article" style=""><div class="wp-block-quote-social-wrapper"><figure class="wp-block-quote-article-quote"> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>We can’t do this alone — we need a community to continue to grow, share ideas, and make connections and life-long friendships.</p> </blockquote> <div class="post__social post__social--v2 post__social--blockquote"> <ul class="social-nav social-nav-v2"> <li class="social-nav__item"> <a aria-label="Share on LinkedIn (Opens in a new tab)" href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fmarketing-trailblazer-lakesha-holloway%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&title=How%20I%20Owned%20My%20Salesforce%20Journey%20To%20a%20Dream%20Marketing%20Job" 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width="32" height="32" fill="#032D60" viewBox="0 0 32 32"><path d="M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Facebook (Opens in a new tab)" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fmarketing-trailblazer-lakesha-holloway%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="19" fill="none"><path fill="#032D60" d="M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5" /></svg> </a> </li> <li class="social-nav__item"> <button class="copy-share js-copy-link" aria-label="Copy link to clipboard" href="#" data-clipboard-text='"How I Owned My Salesforce Journey To a Dream Marketing Job" https://www.salesforce.com/blog/marketing-trailblazer-lakesha-holloway/' > <svg xmlns="http://www.w3.org/2000/svg" width="20" height="10" fill="none"><path fill="#032D60" d="M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z" /></svg> </button> </li> </ul> </div> </figure></div></div> <p>At the beginning of my Salesforce journey, I had been pretty lost until a colleague told me about a local <a href="https://trailblazercommunitygroups.com/salesforce-admin-group-charlotte-united-states/?&utm_source=salesforce&utm_medium=blog-360&utm_campaign=trailblazer_blog&utm_content=ts_oct21_lakesha-holloway&icid=SFBLOG:tbc-blog:7010M0000025ltGQAQ" target="_blank" rel=" noopener">Salesforce Admin Group</a>. After attending for a few months, I knew I needed to start a marketing group. We can’t do this alone — we need a community to continue to grow, share ideas, and make connections and lifelong friendships.</p> <p>So I started the <a href="https://trailblazercommunitygroups.com/salesforce-marketer-group-marketing-cloud-charlotte-united-states/?&utm_source=salesforce&utm_medium=blog-360&utm_campaign=trailblazer_blog&utm_content=ts_oct21_lakesha-holloway&icid=SFBLOG:tbc-blog:7010M0000025ltGQAQ" target="_blank" rel=" noopener">Salesforce Marketer Group</a> in Charlotte, North Carolina. We meet quarterly to share product expertise and ideas, best practices, connections, and mentorship. The shared learning and connections make us all better marketers and people. The Trailblazer Community has helped me grow into the #MomentMarketer I am today. I started sharing my knowledge through speaking engagements, earning certifications, and connecting with amazing Trailblazers along the way.</p> <figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper"> <blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">I’m still in awe of how Salesforce has changed my life! <a href="https://t.co/bSgqxx22C2">https://t.co/bSgqxx22C2</a></p>— Lakesha G. Holloway (@keshagholloway) <a href="https://twitter.com/keshagholloway/status/1429841093416439810?ref_src=twsrc%5Etfw">August 23, 2021</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> </div></figure> <h2 class="wp-block-heading" id="h-stepping-up-as-a-marketing-leader">Stepping up as a marketing leader</h2> <p>In less than 2 years, I was promoted to digital director! My leadership determined that I was the best person for the position because of my well-rounded digital marketing experience.</p> <div class="wp-block-quote-article" style=""><div class="wp-block-quote-social-wrapper"><figure class="wp-block-quote-article-quote"> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>Black women need to see other black women climbing and breaking glass ceilings, and know that they can be next.</p> </blockquote> <div class="post__social post__social--v2 post__social--blockquote"> <ul class="social-nav social-nav-v2"> <li class="social-nav__item"> <a aria-label="Share on LinkedIn (Opens in a new tab)" href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fmarketing-trailblazer-lakesha-holloway%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&title=How%20I%20Owned%20My%20Salesforce%20Journey%20To%20a%20Dream%20Marketing%20Job" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" fill="none"><path fill="#032D60" d="M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Twitter (Opens in a new tab)" href="https://x.com/intent/tweet?text=How%20I%20Owned%20My%20Salesforce%20Journey%20To%20a%20Dream%20Marketing%20Job&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fmarketing-trailblazer-lakesha-holloway%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&via=salesforce" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="#032D60" viewBox="0 0 32 32"><path d="M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Facebook (Opens in a new tab)" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fmarketing-trailblazer-lakesha-holloway%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="19" fill="none"><path fill="#032D60" d="M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5" /></svg> </a> </li> <li class="social-nav__item"> <button class="copy-share js-copy-link" aria-label="Copy link to clipboard" href="#" data-clipboard-text='"How I Owned My Salesforce Journey To a Dream Marketing Job" https://www.salesforce.com/blog/marketing-trailblazer-lakesha-holloway/' > <svg xmlns="http://www.w3.org/2000/svg" width="20" height="10" fill="none"><path fill="#032D60" d="M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z" /></svg> </button> </li> </ul> </div> </figure></div></div> <p>And I recently realized my dream of inspiring fellow marketers during the <a href="https://www.salesforce.com/connections/" target="_blank" rel=" noopener">Connections ’21</a> Keynote.</p> <figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper"> <blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">This could happen to you. 🔮 <br><br>We loved hearing <a href="https://twitter.com/keshagholloway?ref_src=twsrc%5Etfw">@KeshaGHolloway</a> recount the ✨magic✨ of Connections and how she went from attendee to speaker. <br><br>👀 ➡ 🎤 <a href="https://t.co/uxQiWXDrgc">https://t.co/uxQiWXDrgc</a> <a href="https://t.co/P8WVdQb197">pic.twitter.com/P8WVdQb197</a></p>— Salesforce Marketing Cloud (@MarketingCloud) <a href="https://twitter.com/MarketingCloud/status/1417617753553346562?ref_src=twsrc%5Etfw">July 20, 2021</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> </div></figure> <p>I do this for other women, especially women of color, who will come after me. When I got promoted, I received a message from a colleague that said, “I’m not only happy for you, I’m happy for us!” Black women need to see other black women climbing and breaking glass ceilings, and know that they can be next. Representation truly matters, and it’s so important that women of color see other women of color rising in the workplace.</p> <div class="wp-block-quote-article" style=""><div class="wp-block-quote-social-wrapper"><figure class="wp-block-quote-article-quote"> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>[My son] is watching my every step… and I’m proud to be an example that he doesn’t have to let life happen to him. He knows he can take charge of his career one day, too.</p> </blockquote> <div class="post__social post__social--v2 post__social--blockquote"> <ul class="social-nav social-nav-v2"> <li class="social-nav__item"> <a aria-label="Share on LinkedIn (Opens in a new tab)" href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fmarketing-trailblazer-lakesha-holloway%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&title=How%20I%20Owned%20My%20Salesforce%20Journey%20To%20a%20Dream%20Marketing%20Job" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" fill="none"><path fill="#032D60" d="M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Twitter (Opens in a new tab)" href="https://x.com/intent/tweet?text=How%20I%20Owned%20My%20Salesforce%20Journey%20To%20a%20Dream%20Marketing%20Job&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fmarketing-trailblazer-lakesha-holloway%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&via=salesforce" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="#032D60" viewBox="0 0 32 32"><path d="M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Facebook (Opens in a new tab)" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fmarketing-trailblazer-lakesha-holloway%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="19" fill="none"><path fill="#032D60" d="M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5" /></svg> </a> </li> <li class="social-nav__item"> <button class="copy-share js-copy-link" aria-label="Copy link to clipboard" href="#" data-clipboard-text='"How I Owned My Salesforce Journey To a Dream Marketing Job" https://www.salesforce.com/blog/marketing-trailblazer-lakesha-holloway/' > <svg xmlns="http://www.w3.org/2000/svg" width="20" height="10" fill="none"><path fill="#032D60" d="M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z" /></svg> </button> </li> </ul> </div> </figure></div></div> <p>Best of all, my son, who is now 6 years old, is watching my every step. He knows Atrium Health and Salesforce and truly lights up when he sees both because he knows mommy is happy and thriving in her career. I’m proud to be an example that he doesn’t have to let life happen to him. He knows he can take charge of his career one day, too.</p> <h2 class="wp-block-heading" id="h-seven-ways-to-supercharge-your-marketing-career-with-salesforce">Seven ways to supercharge your marketing career with Salesforce</h2> <p>My journey is about taking full ownership of my career and gaining the necessary skills and experience to turn my aspirations into reality. I made it happen, and so can you!</p> <p>Here’s my best advice for fellow Trailblazers who want to build successful marketing careers:</p> <ol class="wp-block-list"> <li><strong>Own your path.</strong> <br>If you want to take on marketing leadership roles or supercharge your career, own your path. Even if leadership or those around you try to redirect you, know and own what <strong><em>you</em> </strong>want. I wouldn’t be where I am today if I had listened to someone else and allowed them to direct my career.</li> <li><strong>Get clear about your career journey.</strong> <br>Before I got the senior CRM and personalization strategist position, I wrote a job description of everything I wanted in my next role. When I got the job, I was amazed at the similarities between my description and the actual job description. Make sure you’re clear about what you want and use it to evaluate new opportunities.</li> <li><strong>Skill up by earning Trailhead badges.</strong> <br>In my previous role, I needed to understand how our implementation partner set up flows, reports, and automation. I immersed myself in Trailhead, earning <a href="https://trailhead.salesforce.com/content/learn/modules/lex_implementation_reports_dashboards?&utm_source=salesforce&utm_medium=blog-360&utm_campaign=trailblazer_blog&utm_content=ts_oct21_lakesha-holloway&icid=SFBLOG:tbc-blog:7010M0000025ltGQAQ" target="_blank" rel=" noopener">badges</a> and working on <a href="https://trailhead.salesforce.com/content/learn/projects/build-a-simple-flow?&utm_source=salesforce&utm_medium=blog-360&utm_campaign=trailblazer_blog&utm_content=ts_oct21_lakesha-holloway&icid=SFBLOG:tbc-blog:7010M0000025ltGQAQ" target="_blank" rel=" noopener">projects</a> to build my understanding.</li> <li><strong>Pursue Salesforce Certifications.</strong> <br>Certifications validate your skill set and expertise. Having the credentials to verify my knowledge was very helpful in my pursuit of new opportunities, and the same is true for many.</li> <li><strong>Set learning goals and schedule time.</strong> <br>When I was really diving into Trailhead and earning certifications, I created a calendar of what I wanted to study each week and scheduled times to make it happen.</li> <li><strong>Find your community.</strong> <br>The lessons I’ve learned and the ideas that have come from connecting with peers have been pivotal in helping me get new roles. So, look for <a href="http://trailblazercommunitygroups.com/?&utm_source=salesforce&utm_medium=blog-360&utm_campaign=trailblazer_blog&utm_content=ts_oct21_lakesha-holloway&icid=SFBLOG:tbc-blog:7010M0000025ltGQAQ" target="_blank" rel=" noopener">Community Groups</a> in your area and join the <a href="https://trailhead.salesforce.com/trailblazercommunity?&utm_source=salesforce&utm_medium=blog-360&utm_campaign=trailblazer_blog&utm_content=ts_oct21_lakesha-holloway&icid=SFBLOG:tbc-blog:7010M0000025ltGQAQ" target="_blank" rel=" noopener">Trailblazer Community</a> online to find your people and mentors. The <a href="https://trailhead.salesforce.com/trailblazer-community/groups/0F94S000000GyJUSA0?&utm_source=salesforce&utm_medium=blog-360&utm_campaign=trailblazer_blog&utm_content=ts_oct21_lakesha-holloway&icid=SFBLOG:tbc-blog:7010M0000025ltGQAQ" target="_blank" rel=" noopener">Marketing Trailblazers</a> group and <a href="https://twitter.com/hashtag/MomentMarketer" target="_blank" rel=" noopener">#MomentMarketer</a> on social are both fun, easy ways to start!</li> <li><strong>Appreciate, appreciate, appreciate. </strong>Someone who’s currently on my team encouraged me to apply for the digital director role. She said, “I always knew there was a possibility that you could be my boss.” I consistently let her know that I wouldn’t be here if it weren’t for her help. Supporters are all around us — let them know you value and appreciate them.</li> </ol> <h2 class="wp-block-heading" id="h-futurecmo">#FutureCMO</h2> <p>I recently received a text from a business partner — it had my picture on it and said #FutureCMO. Before that, I hadn’t thought about the possibility of being a chief marketing officer. But when I saw it, something leaped in me and I thought, wow, they see that before I do.</p> <figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper"> <blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">A few years ago, someone of influence in the organization I was working for tried to convince me to walk away from a Salesforce career! Boy…were they wrong…. 💯 <a href="https://t.co/raw63dSzT2">https://t.co/raw63dSzT2</a></p>— Lakesha G. Holloway (@keshagholloway) <a href="https://twitter.com/keshagholloway/status/1400900111308410880?ref_src=twsrc%5Etfw">June 4, 2021</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> </div></figure> <p>I know there are more leadership opportunities on the horizon. Those around me see it, and it’s something I’ve realized I want — so I own that as a future ambition! But right now, I’m focusing 100% of my professional life and energy on my new role, using my Salesforce knowledge and everything I’ve acquired throughout my career to take our digital experience and platforms to the next level.</p> <p><strong>Check out my favorite resources!</strong></p> <ul class="wp-block-list"> <li><strong>Trailblazer Community Groups: </strong><a href="https://trailblazercommunitygroups.com/salesforce-marketer-group-marketing-cloud-charlotte-united-states/?&utm_source=salesforce&utm_medium=blog-360&utm_campaign=trailblazer_blog&utm_content=ts_oct21_lakesha-holloway&icid=SFBLOG:tbc-blog:7010M0000025ltGQAQ" target="_blank" rel=" noopener">Charlotte User Group</a> and <a href="https://trailblazercommunitygroups.com/salesforce-marketer-group-marketing-cloud-phoenix-united-states/?&utm_source=salesforce&utm_medium=blog-360&utm_campaign=trailblazer_blog&utm_content=ts_oct21_lakesha-holloway&icid=SFBLOG:tbc-blog:7010M0000025ltGQAQ" target="_blank" rel=" noopener">Phoenix User Group</a> (through which I took the Marketing Cloud Admin course)</li> <li><strong>Trailmix:</strong> <a href="https://trailhead.salesforce.com/users/abhisheksfdc/trailmixes/marketing-cloud-email-specialist?&utm_source=salesforce&utm_medium=blog-360&utm_campaign=trailblazer_blog&utm_content=ts_oct21_lakesha-holloway&icid=SFBLOG:tbc-blog:7010M0000025ltGQAQ" target="_blank" rel=" noopener">Marketing Cloud Email Specialist</a>, <a href="https://trailhead.salesforce.com/content/learn/trails/develop-for-marketing-cloud?&utm_source=salesforce&utm_medium=blog-360&utm_campaign=trailblazer_blog&utm_content=ts_oct21_lakesha-holloway&icid=SFBLOG:tbc-blog:7010M0000025ltGQAQ" target="_blank" rel=" noopener">Develop for Marketing Cloud</a>, and <a href="https://trailhead.salesforce.com/users/mikewheeler/trailmixes/mike-wheeler-administrator-certification-trailmix?&utm_source=salesforce&utm_medium=blog-360&utm_campaign=trailblazer_blog&utm_content=ts_oct21_lakesha-holloway&icid=SFBLOG:tbc-blog:7010M0000025ltGQAQ" target="_blank" rel=" noopener">Mike Wheeler Administrator Certification Trailmix</a></li> <li><strong>Trailhead modules:</strong> <a href="https://trailhead.salesforce.com/content/learn/modules/lex_implementation_reports_dashboards?&utm_source=salesforce&utm_medium=blog-360&utm_campaign=trailblazer_blog&utm_content=ts_oct21_lakesha-holloway&icid=SFBLOG:tbc-blog:7010M0000025ltGQAQ" target="_blank" rel=" noopener">Reports & Dashboards for Lightning Experience</a>, <a href="https://trailhead.salesforce.com/content/learn/modules/marketing-automation-strategies?&utm_source=salesforce&utm_medium=blog-360&utm_campaign=trailblazer_blog&utm_content=ts_oct21_lakesha-holloway&icid=SFBLOG:tbc-blog:7010M0000025ltGQAQ" target="_blank" rel=" noopener">Marketing Automation Strategies</a>, <a href="https://trailhead.salesforce.com/content/learn/modules/journey-builder-campaigns?&utm_source=salesforce&utm_medium=blog-360&utm_campaign=trailblazer_blog&utm_content=ts_oct21_lakesha-holloway&icid=SFBLOG:tbc-blog:7010M0000025ltGQAQ" target="_blank" rel=" noopener">Journey Builder Campaigns</a></li> <li><strong>Trailhead project:</strong> <a href="https://trailhead.salesforce.com/content/learn/projects/build-a-simple-flow?&utm_source=salesforce&utm_medium=blog-360&utm_campaign=trailblazer_blog&utm_content=ts_oct21_lakesha-holloway&icid=SFBLOG:tbc-blog:7010M0000025ltGQAQ" target="_blank" rel=" noopener">Build a Simple Flow</a></li> <li><strong>Community blogs: </strong><a href="https://www.howtosfmc.com/" target="_blank" rel=" noopener">HowToSFMC</a>, <a href="https://www.salesforce.com/blog/category/marketing-cloud/" target="_blank" rel=" noopener">The 360 Blog</a>, <a href="https://insights.levdigital.com/blog" target="_blank" rel=" noopener">Lev Digital Blog</a>, <a href="https://horizontal.blog/" target="_blank" rel=" noopener">Horizontal Blog</a>, and <a href="https://www.salesforceben.com/" target="_blank" rel=" noopener">Salesforce Ben</a></li> <li><strong>AppExchange app:</strong> <a href="https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FP3yFUAT" target="_blank" rel=" noopener">Query Studio for Marketing Cloud</a></li> </ul> <p><em>Follow Lakesha on the Trailblazer Community at </em><a href="https://trailblazer.me/id/lakeshaholloway" target="_blank" rel=" noopener"><em>trailblazer.me/id/lakeshaholloway</em></a>.</p> </div> <div class="post__social post__social--v2 post__social--has-title post__social--bottom"> <h2 class="screen-reader-mobile-only post__social-title">Share article</h2> <ul class="social-nav social-nav-v2"> <li class="social-nav__item"> <a aria-label="Share on LinkedIn (Opens in a new tab)" 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label="Reunion">Reunion</option> <option value="RO" label="Romania">Romania</option> <option value="RU" label="Russia">Russia</option> <option value="RW" label="Rwanda">Rwanda</option> <option value="SH" label="Saint Helena">Saint Helena</option> <option value="KN" label="Saint Kitts And Nevis">Saint Kitts And Nevis</option> <option value="LC" label="Saint Lucia">Saint Lucia</option> <option value="PM" label="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option> <option value="VC" label="Saint Vincent And The Grenadines">Saint Vincent And The Grenadines</option> <option value="WS" label="Samoa">Samoa</option> <option value="SM" label="San Marino">San Marino</option> <option value="ST" label="Sao Tome and Principe">Sao Tome and Principe</option> <option value="SA" label="Saudi Arabia">Saudi Arabia</option> <option value="SN" label="Senegal">Senegal</option> <option value="rs" label="Serbia">Serbia</option> <option value="SC" label="Seychelles">Seychelles</option> <option value="SL" label="Sierra Leone">Sierra Leone</option> <option value="SG" label="Singapore">Singapore</option> <option value="SK" label="Slovakia">Slovakia</option> <option value="SI" label="Slovenia">Slovenia</option> <option value="SB" label="Solomon Islands">Solomon Islands</option> <option value="SO" label="Somalia">Somalia</option> <option value="ZA" label="South Africa">South Africa</option> <option value="GS" label="South Georgia & The S. Sandwich Is">South Georgia & The S. 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value="TR" label="Turkey">Turkey</option> <option value="TC" label="Turks And Caicos Is">Turks And Caicos Is</option> <option value="TM" label="Turkmenistan">Turkmenistan</option> <option value="TV" label="Tuvalu">Tuvalu</option> <option value="UG" label="Uganda">Uganda</option> <option value="UA" label="Ukraine">Ukraine</option> <option value="AE" label="United Arab Emirates">United Arab Emirates</option> <option value="GB" label="United Kingdom">United Kingdom</option> <option value="UM" label="United States Minor Outlying Is">United States Minor Outlying Is</option> <option value="UY" label="Uruguay">Uruguay</option> <option value="UZ" label="Uzbekistan">Uzbekistan</option> <option value="VU" label="Vanuatu">Vanuatu</option> <option value="VA" label="Vatican City State (Holy See)">Vatican City State (Holy See)</option> <option value="VE" label="Venezuela">Venezuela</option> <option value="VN" label="Vietnam">Vietnam</option> <option value="VG" label="Virgin Islands (British)">Virgin 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selected="" value="">State/province</option> <option value="Hokkaido" label="北海道 - Hokkaido">北海道 - Hokkaido</option> <option value="Aomori" label="青森県 - Aomori">青森県 - Aomori</option> <option value="Iwate" label="岩手県 - Iwate">岩手県 - Iwate</option> <option value="Miyagi" label="宮城県 - Miyagi">宮城県 - Miyagi</option> <option value="Akita" label="秋田県 - Akita">秋田県 - Akita</option> <option value="Yamagata" label="山形県 - Yamagata">山形県 - Yamagata</option> <option value="Fukushima" label="福島県 - Fukushima">福島県 - Fukushima</option> <option value="Ibaraki" label="茨城県 - Ibaraki">茨城県 - Ibaraki</option> <option value="Tochigi" label="栃木県 - Tochigi">栃木県 - Tochigi</option> <option value="Gunma" label="群馬県 - Gunma">群馬県 - Gunma</option> <option value="Saitama" label="埼玉県 - Saitama">埼玉県 - Saitama</option> <option value="Chiba" label="千葉県 - Chiba">千葉県 - Chiba</option> <option value="Tokyo" label="東京都 - Tokyo">東京都 - Tokyo</option> <option value="Kanagawa" label="神奈川県 - Kanagawa">神奈川県 - Kanagawa</option> <option value="Niigata" label="新潟県 - Niigata">新潟県 - Niigata</option> <option value="Toyama" label="富山県 - Toyama">富山県 - Toyama</option> <option value="Ishikawa" label="石川県 - Ishikawa">石川県 - Ishikawa</option> <option value="Fukui" label="福井県 - Fukui">福井県 - Fukui</option> <option value="Yamanashi" label="山梨県 - Yamanashi">山梨県 - Yamanashi</option> <option value="Nagano" label="長野県 - Nagano">長野県 - Nagano</option> <option value="Gifu" label="岐阜県 - Gifu">岐阜県 - Gifu</option> <option value="Shizuoka" label="静岡県 - Shizuoka">静岡県 - Shizuoka</option> <option value="Aichi" label="愛知県 - Aichi">愛知県 - Aichi</option> <option value="Mie" label="三重県 - Mie">三重県 - Mie</option> <option value="Shiga" label="滋賀県 - Shiga">滋賀県 - Shiga</option> <option value="Kyoto" label="京都府 - Kyoto">京都府 - Kyoto</option> <option value="Osaka" label="大阪府 - Osaka">大阪府 - Osaka</option> <option value="Hyogo" label="兵庫県 - Hyogo">兵庫県 - Hyogo</option> <option value="Nara" label="奈良県 - Nara">奈良県 - Nara</option> <option value="Wakayama" label="和歌山県 - Wakayama">和歌山県 - Wakayama</option> <option value="Tottori" label="鳥取県 - Tottori">鳥取県 - Tottori</option> <option value="Shimane" label="島根県 - Shimane">島根県 - Shimane</option> <option value="Okayama" label="岡山県 - Okayama">岡山県 - Okayama</option> <option value="Hiroshima" label="広島県 - Hiroshima">広島県 - Hiroshima</option> <option value="Yamaguchi" label="山口県 - Yamaguchi">山口県 - Yamaguchi</option> <option value="Tokushima" label="徳島県 - Tokushima">徳島県 - Tokushima</option> <option value="Kagawa" label="香川県 - Kagawa">香川県 - Kagawa</option> <option value="Ehime" label="愛媛県 - Ehime">愛媛県 - Ehime</option> <option value="Kochi" label="高知県 - Kochi">高知県 - Kochi</option> <option value="Fukuoka" label="福岡県 - Fukuoka">福岡県 - Fukuoka</option> <option value="Saga" label="佐賀県 - Saga">佐賀県 - Saga</option> <option value="Nagasaki" label="長崎県 - Nagasaki">長崎県 - Nagasaki</option> <option value="Kumamoto" label="熊本県 - Kumamoto">熊本県 - Kumamoto</option> <option value="Oita" label="大分県 - Oita">大分県 - Oita</option> <option value="Miyazaki" label="宮崎県 - Miyazaki">宮崎県 - Miyazaki</option> <option value="Kagoshima" label="鹿児島県 - Kagoshima">鹿児島県 - Kagoshima</option> <option value="Okinawa" label="沖縄県 - Okinawa">沖縄県 - Okinawa</option> </select> <label for="CompanyStateJP_modal" class="screen-reader-only">Select a state/province</label> <span class="error-msg body-fine" id="CompanyStateJP-errMsg_modal" aria-live="assertive">Select a state/province</span> </div> <div id="field-company-state-ca" class="field-company-state"> <select class="select-company-state-ca subscribe__field-info" data-error-id="CompanyStateCA-errMsg_modal" id="CompanyStateCA_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryCA-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="AB" label="Alberta">Alberta</option> <option value="BC" label="British Columbia">British Columbia</option> 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