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srcset="https://i4.swiftpic.io/gpj/y4tAu3aLTA+Z1JG8zUZVNk9OeXv+cBypwiJJm+l9ZAI=/trim;resize:280,280/https://www.gpj.com/wp-content/uploads/sites/8/2024/02/nissan_w.png 2x, https://i9.swiftpic.io/gpj/9ejKC1LDI94X8g2aUTq1bJYO1zXqYbkhC/IgBvCToKI=/trim;resize:420,420/https://www.gpj.com/wp-content/uploads/sites/8/2024/02/nissan_w.png 3x, https://i3.swiftpic.io/gpj/WlxwtmxIXDZBbnaqVdRsGl+ACrRfLlGDD3I4nOjn+D8=/trim;resize:560,560/https://www.gpj.com/wp-content/uploads/sites/8/2024/02/nissan_w.png 4x"> </div> <h4 class="text-center mb-5"> </h4> <div class="w-100"> <div class="block-text"> <h2 class="text-center text-uppercase">Z Proto Reveal</h2> </div> </div> </div> <ul class="wp-block-list"> <li><span style="font-weight: 400;">15k pieces of earned media in the 3 months following event </span></li> <li><span style="font-weight: 400;">Surpassed media awareness and education KPI’s</span></li> <li><span style="font-weight: 400;">Social media results tracking or exceeding engagement and call to action KPIs</span></li> </ul> <figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-large"><img decoding="async" data-id="30534" src="https://www.gpj.com/wp-content/uploads/2020/11/200916-01_093-source-scaled.jpg" alt="" class="wp-image-30534"/></figure> <figure class="wp-block-image size-large"><img decoding="async" data-id="30526" src="https://www.gpj.com/wp-content/uploads/2020/11/200916-01_109-source-scaled.jpg" alt="" class="wp-image-30526"/></figure> <figure class="wp-block-image size-large"><img decoding="async" data-id="30558" src="https://www.gpj.com/wp-content/uploads/2020/11/200916-01_126-source-scaled.jpg" alt="" class="wp-image-30558"/></figure> </figure> <p><span style="font-weight: 400;">The Nissan Z is a legendary sports car, and the launch of a new generation Z required an innovative launch event worthy of its 50-year heritage. The Z Proto Digital Unveil needed to ignite audience excitement; it was also an opportunity to showcase Nissan’s commitment to transformation, following the Ariya world premiere earlier in the year.  </span></p> <p><br><span style="font-weight: 400;">Together with our Nissan clients, GPJ teams in North America and Japan got to work, collaborating and designing a virtual event to be broadcast from the Nissan Pavilion in Yokohama Japan. The virtual event was live streamed across the globe, and hosted as a joint initiative with Nissan North America in tandem with the 33rd Annual ZCON, which was produced as a socially distanced, drive-in event in Nashville Tennessee.</span></p> <figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-large"><img decoding="async" data-id="30571" src="https://www.gpj.com/wp-content/uploads/2020/11/NZ65305-scaled.jpeg" alt="" class="wp-image-30571"/></figure> <figure class="wp-block-image size-large"><img decoding="async" data-id="30595" src="https://www.gpj.com/wp-content/uploads/2020/11/MGP2040.jpeg" alt="" class="wp-image-30595"/></figure> <figure class="wp-block-image size-large"><img decoding="async" data-id="30579" src="https://www.gpj.com/wp-content/uploads/2020/11/NZ65354-scaled.jpeg" alt="" class="wp-image-30579"/></figure> </figure> <p><br> <span style="font-weight: 400;">“The Z, as a pure sports car, represents the spirit of Nissan,” said Nissan CEO Makoto Uchida. “It’s a key model in our Nissan NEXT transformation plan, and it’s proof of our ability to do what others don’t dare to do, from A to Z. As a Z fan myself, I’m excited to announce that the next Z is coming.”</span><br><span style="font-weight: 400;">A global community of fans young and old attended the virtual unveiling. Members of the Z Club in Japan, ZCON participants in Nashville, Tennessee, (home of Nissan North America headquarters) and enthusiasts in various other markets tuned in for the event. </span></p> <p><br><span style="font-weight: 400;">With more than 3,000 pieces of coverage in the 24 hours following the event alone, the Nissan Z Proto Digital Unveil has ignited excitement among both Z enthusiasts and sports car fans across markets.</span></p> </div> <footer> <div class="pagination mb-3"> </div> </footer> </article> </main> </div> </div> <footer class="content-info"> <div class="container pt-6 pb-4"> <div class="row justify-content-between justify-content-lg-start"> <div class="col-12 col-md-auto col-lg-3"> <a class="footer-brand" href="https://www.gpj.co.uk/"> <span class="screen-reader-text">GPJ UK</span> </a> </div> <section class="widget nav_menu-2 widget_nav_menu"><h3>About Us</h3><div class="menu-about-us-container"><ul id="menu-about-us" class="menu"><li id="menu-item-46156" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46156"><a href="https://www.gpj.co.uk/who-we-are/">About us</a></li> <li id="menu-item-46157" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46157"><a href="https://www.gpj.co.uk/what-weve-done/">Work</a></li> <li id="menu-item-46158" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46158"><a href="https://www.gpj.co.uk/what-we-do/">Services</a></li> <li id="menu-item-46159" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46159"><a href="https://www.gpj.co.uk/who-we-are/">Leadership</a></li> </ul></div></section><section class="widget nav_menu-3 widget_nav_menu"><h3>Legal</h3><div class="menu-legal-container"><ul id="menu-legal" class="menu"><li id="menu-item-46160" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46160"><a href="https://www.gpj.co.uk/privacy/">Privacy</a></li> <li id="menu-item-46161" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46161"><a href="https://www.gpj.co.uk/uk-tax-policy/">UK Tax Policy</a></li> <li id="menu-item-46162" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46162"><a href="https://www.gpj.co.uk/modern-slavery/">Modern Slavery</a></li> </ul></div></section><section class="widget nav_menu-4 widget_nav_menu"><h3>Contact</h3><div class="menu-contact-container"><ul id="menu-contact" class="menu"><li id="menu-item-46163" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46163"><a href="https://www.gpj.co.uk/contact/">Contact us</a></li> <li id="menu-item-46164" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46164"><a href="https://www.gpj.co.uk/careers/">Careers</a></li> </ul></div></section> </div> <div class="text-end mt-6 pww"> <span class="me-2">Part of the <a style="color: inherit;" href="https://www.project.com/">Project</a> network</span> <a href="https://www.project.com/"><img src="https://www.gpj.co.uk/wp-content/themes/main/dist/images/pww-logo_8f8f4a7f75eb5ecaf571.jpg" alt="Project Worldwide logo" height="46"></a> </div> <hr class="my-3"> <div class="subfooter row align-items-center g-3 flex-column-reverse flex-md-row"> <div class="col"> <small class="fw-light">Copyright ©2025 George P. Johnson. 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