CINXE.COM

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml" id="sixapart-standard"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("http://web.archive.org/web"); __wm.wombat("http://blog.technorati.com:80/blogosphere/","20100212023740","http://web.archive.org/","web","/_static/", "1265942260"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/> <meta name="generator" content="http://www.typepad.com/"/> <meta name="robots" content="noindex,nofollow"/> <meta name="description" content="<a id="home-link" href="http://blog.technorati.com/">Technorati Blog</a><ul><li><a href="http://www.technorati.com/">Technorati.com</a></li><li><a href="http://www.twittorati.com/">Twittorati.com</a></li><li><a href="http://www.blogcritics.org/">Blogcritics.org</a></li><li><a href="http://www.technoratimedia.com/">Technorati Media</a></li><li><a href="http://www.adengage.com/">AdEngage</a></li></ul>"/> <link rel="stylesheet" href="http://web.archive.org/web/20100212023740cs_/http://blog.technorati.com/styles.css?v=3" type="text/css" media="screen"/> <link rel="stylesheet" href="http://web.archive.org/web/20100212023740cs_/http://static.typepad.com/.shared:v25.4:typepad:en_us/themes/common/print.css" type="text/css" media="print"/> <link rel="alternate" type="application/atom+xml" title="Posts on 'Technorati Blog' (Atom)" href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/atom.xml"/> <link rel="alternate" type="application/rss+xml" title="Posts on 'Technorati Blog' (RSS 1.0)" href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/index.rdf"/> <link rel="alternate" type="application/rss+xml" title="Posts on 'Technorati Blog' (RSS 2.0)" href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/rss.xml"/> <script type="text/javascript"> var TPApp = {}; TPApp.app_uri = "http://web.archive.org/web/20100212023740/http://www.typepad.com/"; </script> <script type="text/javascript" src="http://web.archive.org/web/20100212023740js_/http://static.typepad.com/.shared:v25.4:typepad:en_us/js/yui/yahoo-dom-event.js"></script> <script type="text/javascript" src="http://web.archive.org/web/20100212023740js_/http://static.typepad.com/.shared:v25.4:typepad:en_us/js/app/thumbnail-gallery-min.js"></script> <script type="text/javascript" src="http://web.archive.org/web/20100212023740js_/http://static.typepad.com/.shared:v25.4:typepad:en_us/js/app/flyouts.js"></script> <title>Technorati Blog: Blogosphere</title> <link rel="start" href="http://blog.technorati.com/" title="Home"/> </head> <body class="layout-two-column-right"> <div id="container"> <div id="container-inner" class="pkg">  <div id="banner"> <div id="banner-inner" class="pkg"> <h1 id="banner-header"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/" accesskey="1">Technorati Blog</a></h1> <h2 id="banner-description"><a id="home-link" href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/">Technorati Blog</a><ul><li><a href="http://web.archive.org/web/20100212023740/http://www.technorati.com/">Technorati.com</a></li><li><a href="http://web.archive.org/web/20100212023740/http://www.twittorati.com/">Twittorati.com</a></li><li><a href="http://web.archive.org/web/20100212023740/http://www.blogcritics.org/">Blogcritics.org</a></li><li><a href="http://web.archive.org/web/20100212023740/http://www.technoratimedia.com/">Technorati Media</a></li><li><a href="http://web.archive.org/web/20100212023740/http://www.adengage.com/">AdEngage</a></li></ul></h2> </div> </div> <div id="nav"> <div id="nav-inner"> <ul class="nav-list pkg"> <li class="nav-list-item"><a href="http://web.archive.org/web/20100212023740/http://www.technoratimedia.com/blog/">Home</a></li> <li class="nav-list-item"><a href="http://web.archive.org/web/20100212023740/http://www.technoratimedia.com/blog/archives.html">Archives</a></li> <li class="nav-list-item"><a href="http://web.archive.org/web/20100212023740/http://profile.typepad.com/1234221937s14534">Profile</a></li> <li class="last-nav-list-item nav-list-item"><a href="http://web.archive.org/web/20100212023740/http://www.technoratimedia.com/blog/atom.xml">Subscribe</a></li> </ul> </div> </div> <div id="pagebody"> <div id="pagebody-inner" class="pkg"> <div id="alpha"> <div id="alpha-inner" class="pkg">  <h2 class="content-header">Blogosphere</h2>  <h2 class="date-header">01/07/2010</h2> <div class="entry-category-advertising entry-category-blogging entry-category-blogosphere entry-category-social_media entry-author-jennifer_mclean entry-type-post entry" id="entry-6a0111685695c8970c0120a7b387b8970b"> <h3 class="entry-header"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2010/01/weve-launched-a-new-selfserve-portal-for-bloggers-and-publishers.html">We’ve Launched a New Self-Serve Advertising Portal for Bloggers and Publishers</a></h3> <div class="entry-content"> <div class="entry-body"> We’ve launched a new self-serve portal for bloggers and other social media publishers. The new portal will enable us to fill even more of your ad inventory much more efficiently. If you’re already part of Technorati Media, you don’t need to do anything, you’ll be moved over. If you’re not, and you want to start monetizing your blog, you can sign up <a href="http://web.archive.org/web/20100212023740/http://technoratimedia.typepad.com/technorati_media/bloggers-p.html">here</a>. </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted at 03:39 PM in <a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/advertising/">Advertising</a>, <a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/blogging/">Blogging</a>, <a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/blogosphere/">Blogosphere</a>, <a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/social-media/">Social Media</a> </span> <span class="separator">|</span> <a class="permalink" href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2010/01/weve-launched-a-new-selfserve-portal-for-bloggers-and-publishers.html">Permalink</a> </p>   </div> </div> <h2 class="date-header">10/21/2009</h2> <div class="entry-category-blogging entry-category-blogosphere entry-author-jennifer_mclean entry-type-post entry" id="entry-6a0111685695c8970c0120a664201f970c"> <h3 class="entry-header"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2009/10/where-did-all-my-authority-go.html">Where did all my authority go?</a></h3> <div class="entry-content"> <div class="entry-body"> There have been a lot of questions, discussion, and speculation about why many claimed blogs display with very low authority and without any recent posts on the new Technorati site.<br/><br/>As anyone who used our search functionality on the old site in the past year knows, one of the major problems Technorati has been battling is how to provide good, useful search results without them being poisoned by spam, scrapers, free article reposters, and the like. We obviously failed at cleaning the data after it got into our search set, as we had numerous spam blogs with authorities in the hundreds.<br/><br/>Our solution, as briefly described in our <a href="http://web.archive.org/web/20100212023740/http://technorati.com/indexing-faq/">Indexing FAQ</a> and <a href="http://web.archive.org/web/20100212023740/http://technorati.com/blog-claiming-faq/">Blog Claiming FAQ</a>, is to work from a known clean data set. It probably won't ever be perfectly clean, but try some popular keyword searches on the new site and you'll see the tremendous improvement. Sites that we have added to the clean index are being crawled, having detailed authority calculated, display recent posts (one at the moment) on our site, and contribute to other sites authority.  We are continuously adding more and more sites to this index, and are working on ways to do so faster, but as you can imagine, the volume of sites to qualify is enormous.<br/><br/>Despite some of the speculation & hyperbole you may have seen, the only judgment call that can be inferred here is that, if a site is in the index (has higher authority and displays recent posts), then Technorati is pretty certain that it is a true blog (or news site -- we have those too).  If you find any sites getting that treatment that do not belong, please feel free to let us know in the Site Details page comments on Technorati.com, or over at <a href="http://web.archive.org/web/20100212023740/http://getsatisfaction.com/Technorati" target="_blank">GetSatisfaction/Technorati</a>.  But as far as reading our minds goes, that's it.  If a site is NOT in our clean set, it doesn't mean anything other than that, today, that site is not in our index. It does not mean we have any opinion about the site and is not an assessment on the site's quality, worth, or usefulness.  It's a safe bet that we just haven't had a chance to look at it yet.<br/><br/>As I said, we are continuously adding new sites, and are investigating ways to speed up & optimize that process. We hope to have a way for Technorati community members to nominate or sponsor additional sites as well, but that will be further down the road. </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted at 11:38 AM in <a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/blogging/">Blogging</a>, <a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/blogosphere/">Blogosphere</a> </span> <span class="separator">|</span> <a class="permalink" href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2009/10/where-did-all-my-authority-go.html">Permalink</a> </p>  <p class="entry-footer-tags"> <a href="http://web.archive.org/web/20100212023740/http://www.technorati.com/search/http://blog.technorati.com/2009/10/where-did-all-my-authority-go.html" title="Find related items at Technorati.">Technorati Tags</a>: <a href="http://web.archive.org/web/20100212023740/http://technorati.com/tag/authority" rel="tag">authority</a>, <a href="http://web.archive.org/web/20100212023740/http://technorati.com/tag/Technorati%2Bauthority" rel="tag">Technorati authority</a> </p>  </div> </div> <h2 class="date-header">07/08/2009</h2> <div class="entry-category-blogosphere entry-author-jennifer_mclean entry-type-post entry" id="entry-6a0111685695c8970c0120a5da193c970c"> <h3 class="entry-header"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2009/07/weve-launched-twittorati---discover-where-blogs-and-tweets-converge.html">We’ve Launched Twittorati - Discover Where Blogs and Tweets Converge</a></h3> <div class="entry-content"> <div class="entry-body"> We’re asked all the time how platforms like <a href="http://web.archive.org/web/20100212023740/http://twitter.com/">Twitter</a> and <a href="http://web.archive.org/web/20100212023740/http://www.facebook.com/">Facebook</a> are impacting the Blogosphere. This is what we’re seeing: Twitter is not replacing blogs, but it has evolved as a major awareness vehicle for bloggers and people who read blogs (same goes for Facebook status updates). So the idea behind <a href="http://web.archive.org/web/20100212023740/http://twittorati.com/">Twittorati</a> was to allow people to view the topical geist that the most influential bloggers are tweeting and blogging about. We say this is where the Blogosphere meets the Twittersphere, but what does that mean? <a href="http://web.archive.org/web/20100212023740/http://twittorati.com/">Twittorati</a> shows what top bloggers are tweeting about, and how these trends compare to Blogosphere trends. You’ll be able to filter tweets by topic, see the most tweeted blog posts, and compare leading Blogosphere and twitter trends. We’re featuring the Technorati Top 100 Bloggers at launch, but we’re going to expand very soon to include the many more authors in the active Blogosphere. You can find the Twitter content most relevant to them, compare the day’s top blog and hash tags to see the hottest topics in both spheres, as well as see the <a href="http://web.archive.org/web/20100212023740/http://twittorati.com/links">most popular links</a> that are being tweeted and which blogs are linking to them. You can also really dig into the information source: <a href="http://web.archive.org/web/20100212023740/http://twittorati.com/suss2hyphens">writer pages</a> display each tweeter’s blogs and Twitter information and Technorati Authority. Please reach out and let us know what you think … And special thanks to <a href="http://web.archive.org/web/20100212023740/http://sawhorsemedia.com/">Sawhorse Media</a>, publisher of <a href="http://web.archive.org/web/20100212023740/http://muckrack.com/">Muckrack.com</a> and <a href="http://web.archive.org/web/20100212023740/http://venturemaven.com/">VentureMaven.com</a>, who helped us produce the site. </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted at 03:30 AM in <a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/blogosphere/">Blogosphere</a> </span> <span class="separator">|</span> <a class="permalink" href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2009/07/weve-launched-twittorati---discover-where-blogs-and-tweets-converge.html">Permalink</a> </p>   </div> </div> <h2 class="date-header">05/14/2009</h2> <div class="entry-category-blogosphere entry-author-jennifer_mclean entry-type-post entry" id="entry-6a0111685695c8970c0120a5da19f8970c"> <h3 class="entry-header"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2009/05/the-technorati-attention-index.html">The Technorati Attention Index</a></h3> <div class="entry-content"> <div class="entry-body"> <a href="http://web.archive.org/web/20100212023740/http://technorati.com/weblog/2009/03/482.html">The Technorati Attention Index: </a> These are the top sites with highest number of blogs linking to them in the past 30 days. This time around, in addition to rank, we've added Attention numbers. Attention is the number of blogs (not the number of links) that have linked to the site in the past 30 days. Here are the mainstream media gainers and losers in the blogosphere: <strong>New to the top 50</strong> The Dallas Morning News San Jose Mercury News Star Tribune <strong>Out of the top 50</strong> US News & World Report Rolling Stone Christian Science Monitor International Herald Tribune (now part of nytimes.com) <strong>5 biggest gains in Rank</strong> PBS The Houston Chronicle Google News NY Post Slate <strong>5 biggest losses in Rank</strong> The Economist Chicago Tribune The White House Financial Times Newsweek <strong>5 biggest gains in attention</strong> YouTube The Wall Street Journal CNN LA Times Wired <strong>5 biggest losses in attention</strong> Reuters Telegraph.co.uk The Boston Globe Financial Times The Economist <strong> Overall Rankings and Attention</strong>   1.   <a href="http://web.archive.org/web/20100212023740/http://www.youtube.com/">YouTube</a> 60,644 2.   <a href="http://web.archive.org/web/20100212023740/http://www.nytimes.com/">The New York Times</a> 17,374 3.   <a href="http://web.archive.org/web/20100212023740/http://www.guardian.co.uk/">guardian.co.uk</a> 8,039 4.   <a href="http://web.archive.org/web/20100212023740/http://online.wsj.com/home-page">The Wall Street Journal</a> 7,513 5.   <a href="http://web.archive.org/web/20100212023740/http://www.washingtonpost.com/">The Washington Post</a> 6,891 6.   <a href="http://web.archive.org/web/20100212023740/http://www.cnn.com/">CNN</a> 6,330 7.   <a href="http://web.archive.org/web/20100212023740/http://www.telegraph.co.uk/">Telegraph.co.uk</a> 5,380 8.   <a href="http://web.archive.org/web/20100212023740/http://news.yahoo.com/">Yahoo! News</a> 5,070 9.   <a href="http://web.archive.org/web/20100212023740/http://www.msnbc.msn.com/">MSNBC</a> 5,036 10. <a href="http://web.archive.org/web/20100212023740/http://www.latimes.com/">The Los Angeles Times</a> 4,536 11. <a href="http://web.archive.org/web/20100212023740/http://www.reuters.com/">Reuters</a> 4,314 12. <a href="http://web.archive.org/web/20100212023740/http://www.foxnews.com/">FOX News</a> 4,001 13. <a href="http://web.archive.org/web/20100212023740/http://www.boston.com/">The Boston Globe</a> 3,838 14. <a href="http://web.archive.org/web/20100212023740/http://www.usatoday.com/">USA Today</a> 3,619 15. <a href="http://web.archive.org/web/20100212023740/http://www.dailymail.co.uk/home/index.html">Daily Mail</a> 3,530 16. <a href="http://web.archive.org/web/20100212023740/http://www.time.com/time/">Time</a> 3,524 17. <a href="http://web.archive.org/web/20100212023740/http://news.bbc.co.uk/">BBC News</a> 3,399 18. <a href="http://web.archive.org/web/20100212023740/http://www.npr.org/">NPR</a> 3,189 19. <a href="http://web.archive.org/web/20100212023740/http://www.nydailynews.com/">NY Daily News</a> 2,588 20. <a href="http://web.archive.org/web/20100212023740/http://www.forbes.com/">Forbes</a> 2,534 21. <a href="http://web.archive.org/web/20100212023740/http://www.sfgate.com/">San Francisco Chronicle</a> 2,420 22. <a href="http://web.archive.org/web/20100212023740/http://www.slate.com/">Slate</a> 2,187 23. <a href="http://web.archive.org/web/20100212023740/http://www.cbsnews.com/">CBS News<a> 2,156 24. <a href="http://web.archive.org/web/20100212023740/http://www.news.google.com/">Google News</a> 2,093 25. <a href="http://web.archive.org/web/20100212023740/http://www.wired.com/">Wired</a> 2,062 26. <a href="http://web.archive.org/web/20100212023740/http://www.ft.com/home/us">Financial Times</a> 2,056 27. <a href="http://web.archive.org/web/20100212023740/http://www.pbs.org/">PBS</a> 2,053 28. <a href="http://web.archive.org/web/20100212023740/http://www.nypost.com/">NY Post</a> 2,025 29. <a href="http://web.archive.org/web/20100212023740/http://www.examiner.com/">San Francisco Examiner</a> 1,968 30. <a href="http://web.archive.org/web/20100212023740/http://www.businessweek.com/">BusinessWeek</a> 1,949 31. <a href="http://web.archive.org/web/20100212023740/http://www.whitehouse.gov/">The White House</a> 1,929 32. <a href="http://web.archive.org/web/20100212023740/http://www.salon.com/">Salon</a> 1,928 33. <a href="http://web.archive.org/web/20100212023740/http://www.chicagotribune.com/">Chicago Tribune</a> 1,924 34. <a href="http://web.archive.org/web/20100212023740/http://www.newsweek.com/">Newsweek</a> 1,880 35. <a href="http://web.archive.org/web/20100212023740/http://money.cnn.com/businessweek.com">CNNMoney</a> 1,712 36. <a href="http://web.archive.org/web/20100212023740/http://www.cbc.ca/">CBC</a> 1,696 37. <a href="http://web.archive.org/web/20100212023740/http://finance.yahoo.com/">Yahoo! Finance</a> 1,642 38. <a href="http://web.archive.org/web/20100212023740/http://www.economist.com/">The Economist</a> 1,565 39. <a href="http://web.archive.org/web/20100212023740/http://www.nymag.com/">New York Magazine</a> 1,550 40. <a href="http://web.archive.org/web/20100212023740/http://www.philly.com/">philly.com</a> 1,288  41. <a href="http://web.archive.org/web/20100212023740/http://www.chron.com/">The Houston Chronicle</a> 1,120 42. <a href="http://web.archive.org/web/20100212023740/http://www.sciencedaily.com/">Science Daily</a> 1,093 43. <a href="http://web.archive.org/web/20100212023740/http://www.marketwatch.com/">MarketWatch</a> 1,076 44. <a href="http://web.archive.org/web/20100212023740/http://www.people.com/">People</a> 1,066 45. <a href="http://web.archive.org/web/20100212023740/http://www.miamiherald.com/">Miami Herald</a> 1,049 46. <a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/seattletimes.nwsource.com">The Seattle Times</a> 1,049 47. <a href="http://web.archive.org/web/20100212023740/http://sports.yahoo.com/">Yahoo! Sports</a> 1,047 48. <a href="http://web.archive.org/web/20100212023740/http://www.dallasnews.com/">The Dallas Morning News</a> 939 49. <a href="http://web.archive.org/web/20100212023740/http://www.mercurynews.com/">San Jose Mercury News</a> 879 50. <a href="http://web.archive.org/web/20100212023740/http://www.startribune.com/">Star Tribune</a> 877</a></a> </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted at 10:18 PM in <a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/blogosphere/">Blogosphere</a> </span> <span class="separator">|</span> <a class="permalink" href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2009/05/the-technorati-attention-index.html">Permalink</a> </p>   </div> </div> <h2 class="date-header">03/10/2009</h2> <div class="entry-category-blogosphere entry-author-jennifer_mclean entry-type-post entry" id="entry-6a0111685695c8970c0120a583a5ab970b"> <h3 class="entry-header"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2009/03/better-data-and-shifts-in-technorati-authority.html">Better Data and Shifts in Technorati Authority</a></h3> <div class="entry-content"> <div class="entry-body"> After reading the TechCrunch <a href="http://web.archive.org/web/20100212023740/http://www.techcrunch.com/2009/03/10/are-blogs-losing-their-authority-to-the-statusphere/">article</a> today, I wanted to shed some light on the Technorati part of the equation. While it's true that the online conversation extends through platforms like Facebook and Twitter, the fluctuations in Technorati Authority are primarily due to improvements we've made to our data. We have cleaned up our data set and there is definitely an impact on Technorati Authority numbers for many bloggers. We've seen some blogs drop in Authority and others rise. Last year, we saw a major proliferation of spam blogs (splogs) - which tend to link to well known blogs to drive traffic and to disguise themselves. Since July, we've been putting major effort into <a href="http://web.archive.org/web/20100212023740/http://technorati.com/weblog/2008/08/443.html">purging splogs</a> from our index and we continue to fight the onslaught every day. As we remove bad data and spam, authority numbers shift. Furthermore, as we continue to move our focus toward conversation and attention, links in blog posts become much more meaningful to the conversation than sidebar links. Just looking at the <a href="http://web.archive.org/web/20100212023740/http://technorati.com/pop/blogs/">Technorati Top 100</a> since February, we've actually seen a lot of the blogs in the lower end of the Top 100 make significant gains in Authority while some blogs at the upper end have slipped downward. The following table shows re-calculated Technorati Authority from 3 months ago vs. today. Both time periods are calculated against the cleaner Technorati index. <table border="1"> <tr><th>Authority 3 months ago</th><th>Authority today</th><th>Blog</th></tr> <tr><td align="right">29,018</td><td align="right">28,924</td><td><a href="http://web.archive.org/web/20100212023740/http://technorati.com/blogs/huffingtonpost.com">huffingtonpost.com</a></td></tr> <tr><td align="right">15,594</td><td align="right">16,292</td><td><a href="http://web.archive.org/web/20100212023740/http://technorati.com/blogs/engadget.com">engadget.com</a></td></tr> <tr><td align="right">17,590</td><td align="right">15,633</td><td><a href="http://web.archive.org/web/20100212023740/http://technorati.com/blogs/techcrunch.com">techcrunch.com</a></td></tr> <tr><td align="right">17,615</td><td align="right">12,241</td><td><a href="http://web.archive.org/web/20100212023740/http://technorati.com/blogs/gizmodo.com">gizmodo.com</a></td></tr> <tr><td align="right">12,448</td><td align="right">12,473</td><td><a href="http://web.archive.org/web/20100212023740/http://technorati.com/blogs/boingboing.net">boingboing.net</a></td></tr> </table> You can see that 2 really haven't changed much, 1 has gone up and two have dropped. We'll continue our efforts to clean the index and to manage Technorati Authority to the high standard of integrity you expect. </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted at 06:47 PM in <a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/blogosphere/">Blogosphere</a> </span> <span class="separator">|</span> <a class="permalink" href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2009/03/better-data-and-shifts-in-technorati-authority.html">Permalink</a> </p>   </div> </div> <h2 class="date-header">03/07/2009</h2> <div class="entry-category-blogosphere entry-author-jennifer_mclean entry-type-post entry" id="entry-6a0111685695c8970c0120a583a535970b"> <h3 class="entry-header"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2009/03/mr-president---welcome-to-the-technorati-top-100.html">Mr. President - Welcome to the Technorati Top 100</a></h3> <div class="entry-content"> <div class="entry-body"> On March 2nd, 2009, <a href="http://web.archive.org/web/20100212023740/http://technorati.com/blogs/www.whitehouse.gov/blog">Blog</a>, more commonly known as the White House Blog, entered the <a href="http://web.archive.org/web/20100212023740/http://technorati.com/pop/blogs">Technorati Top 100</a> for the first time at #99. The blog was started January 20th, 2009. 42 days later it had rocketed into the Top 100. I am pretty certain that is the fastest any blog has ever done that. As of this writing, it sits at #96 right between <a href="http://web.archive.org/web/20100212023740/http://technorati.com/blogs/jalopnik.com">Jalopnik</a> and <a href="http://web.archive.org/web/20100212023740/http://technorati.com/blogs/deliciousdays.com">delicious:days</a>, an auto blog and a food blog. <img class="at-xid-6a0111685695c8970c0120a583a53f970b" src="http://web.archive.org/web/20100212023740im_/http://www.technoratimedia.com/.a/6a0111685695c8970c0120a583a53f970b-pi"/> All I can say is, welcome to the Technorati Top 100, Mr. President. Well done. Technorati Tags: <a href="http://web.archive.org/web/20100212023740/http://technorati.com/tag/white+house" rel="tag">White House</a>, <a href="http://web.archive.org/web/20100212023740/http://technorati.com/tag/technorati+top+100" rel="tag">Technorati Top 100</a>, <a href="http://web.archive.org/web/20100212023740/http://technorati.com/tag/obama" rel="tag">Obama</a> </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted at 11:16 PM in <a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/blogosphere/">Blogosphere</a> </span> <span class="separator">|</span> <a class="permalink" href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2009/03/mr-president---welcome-to-the-technorati-top-100.html">Permalink</a> </p>   </div> </div> <h2 class="date-header">02/03/2009</h2> <div class="entry-category-blogosphere entry-author-jennifer_mclean entry-type-post entry" id="entry-6a0111685695c8970c0120a583a51c970b"> <h3 class="entry-header"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2009/02/trust.html">Trust</a></h3> <div class="entry-content"> <div class="entry-body"> <blockquote>"Companies should inform, with a real commitment to speed, the conversations among the new influencers — always under way on blogs, in discussion forums, and bulletin boards." <cite>2009 Edelman Trust Barometer</cite></blockquote> Last week, Edelman released their annual <a href="http://web.archive.org/web/20100212023740/http://www.edelman.com/trust/2009/"> Trust Barometer</a>. No surprise — consumer trust in business and institutions is at an all time low. Trust in U.S. business — at 38% down from 58% last year — is the lowest in the Barometer’s 10-year history. 77% of consumers said they refused to buy products or services from a distrusted company. Mainstream media fared worse: only 36% trust TV news, and only 34% trust newspapers. Who DO we trust? Experts and peers. Where do you find experts and peers? The blogosphere. How to rebuild? The qualities companies need to embrace to succeed in 2009 are inherent to the blogosphere: transparency, word of mouth, and trust. Bloggers themselves (60%) place the most trust in what they’re hearing in the <a href="http://web.archive.org/web/20100212023740/http://technorati.com/blogging/state-of-the-blogosphere/"> blogosphere</a>. 90% of them are writing about brands. Right now, bloggers (and their audiences) want straight talk and something to believe in, and they need to know you’re still in business. If this is the year of getting back to basics, here are the most basic things you can do: Listen: monitor what’s being said about your brand, your products, your competitors, and your blog posts. <a href="http://web.archive.org/web/20100212023740/http://technorati.com/search?advanced">Technorati advanced search</a> With advanced search you can track who is talking about you and your competitors in the same breath. You can see the blogosphere’s reaction to articles about you, or your blog posts. <a href="http://web.archive.org/web/20100212023740/http://technorati.com/watchlist/"> Watchlists </a> let you track any subject. Simply give Technorati a few words or website URLs you're interested in, and we'll tell you whenever they're mentioned. <a href="http://web.archive.org/web/20100212023740/http://technorati.com/faves/"> Favorites</a> let you track, organize and filter your favorite blogs. <a href="http://web.archive.org/web/20100212023740/http://technorati.com/tag/">Tag pages: </a> You’ll find these when you click on a tag. Or, to automatically generate a tag page about anything, simply enter Technorati.com/tag/ and any topic you can think of. Once you’re there, you’ll see all of the content in the blogosphere around that tag: posts, videos, images and a chart of the tag’s popularity over time. You can even plot multiple tags against each other. Communicate: – one to one, one to many – but go where the conversations are. Blog, comment, comment back to the people who are commenting on you. Participate in the conversations that are already taking place in the blogosphere every day. Or just be present in environments of relevance and trust. Advertising in the blogosphere has come a long way and now offers everything from display and rich media to formats such as conversational media, designed specifically to harness the power of the blogosphere. </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted at 05:30 PM in <a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/blogosphere/">Blogosphere</a> </span> <span class="separator">|</span> <a class="permalink" href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2009/02/trust.html">Permalink</a> </p>   </div> </div> <h2 class="date-header">09/30/2008</h2> <div class="entry-category-blogging entry-category-blogosphere entry-category-events entry-category-technorati_news entry-author-jennifer_mclean entry-type-post entry" id="entry-6a0111685695c8970c0120a583a629970b"> <h3 class="entry-header"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2008/09/help-us-support-the-donorschooseorg-blogger-challenge.html">Help Us Support the DonorsChoose.org Blogger Challenge</a></h3> <div class="entry-content"> <div class="entry-body"> On October 1st, we’re teaming up to support <a href="http://web.archive.org/web/20100212023740/http://www.donorschoose.org/">DonorsChoose.org</a> in their <a href="http://web.archive.org/web/20100212023740/http://www.donorschoose.org/bloggers">2nd Annual Blogger Challenge</a> DonorsChoose.org is dedicated to getting our kids the materials, resources and experiences they need to learn. They’re challenging the blogosphere to compete to see who can rally the most support for public schools. Across the blogosphere, bloggers are creating giving pages that list specific classroom requests in public schools--and then encouraging their readers to donate to those classroom requests. Technorati is sponsoring the "generosity rankings" – which also means that at the end of the challenge we’ll be broadcasting the results showing which bloggers drove the most generosity. You can see the current giving contest <a href="http://web.archive.org/web/20100212023740/http://www.donorschoose.org/donors/motherboard.html?motherboardId=1/"> here</a>. During the last DonorsChoose.org Blogger Challenge, blog readers donated $420,000 toward classroom projects benefitting 75,000 students in low-income communities. This year, the need is even more urgent: the rough road ahead for the US economy means an even rougher road for public schools. With your participation, you and your readers can help thousands of public school kids. It’s easy: HOW YOUR BLOG CAN HELP 1. Pick a few classroom requests posted on DonorsChoose.org and add them to a challenge page which takes 1-2 minutes to set up. 2. Do a post on October 1 encouraging your readers to donate to any of the classroom requests on each of your challenge page. Your readers can give as little as $5. 3. Publish a <a href="http://web.archive.org/web/20100212023740/http://www.donorschoose.org/bloggers">widget</a> which pulls in the classroom requests you have selected and shouts out the readers who have donated to those requests. Simply select the category to which your blog belongs to grab the appropriate widget. If you have additional questions or need help getting started, feel free to contact DonorsChoose.org directly at bloggers@DonorsChoose.org. BACKGROUND ON THE CHARITY DonorsChoose.org grew out of a high school in the Bronx where teachers saw their students going without the materials needed to learn. Our website provides an easy way for everyday people to address this problem. Public school teachers post project requests that range from a $100 classroom library, to a $600 digital projector, to a $1,000 trip to the zoo. People like you can choose which projects to fund and then get photos and thank-you letters from the classroom. BACKGROUND ON THE 2008 DONORSCHOOSE.ORG BLOGGER CHALLENGE In October of 2007, bloggers competed to see who could rally the most support for public schools via DonorsChoose.org. Blog readers gave $420,000 to classroom projects benefitting 75,000 students in low-income communities. While A-list bloggers like Engadget and TechCrunch inspired great generosity, smaller blogs with really engaged readers generated even more! In fact, it was a personal blog from Brooklyn, <a href="http://web.archive.org/web/20100212023740/http://tomatonation.com/">TomatoNation</a> who brought in a whopping $100,000. Thank you so much for your support. </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted at 12:40 AM in <a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/blogging/">Blogging</a>, <a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/blogosphere/">Blogosphere</a>, <a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/events/">Events</a>, <a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/technorati-news/">Technorati News</a> </span> <span class="separator">|</span> <a class="permalink" href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2008/09/help-us-support-the-donorschooseorg-blogger-challenge.html">Permalink</a> </p>   </div> </div> <h2 class="date-header">09/22/2008</h2> <div class="entry-category-blogosphere entry-author-jennifer_mclean entry-type-post entry" id="entry-6a0111685695c8970c0120a5da19ac970c"> <h3 class="entry-header"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2008/09/state-of-the-blogosphere-2008.html">State of the Blogosphere 2008</a></h3> <div class="entry-content"> <div class="entry-body"> I’m very happy to announce that we released the 2008 State of the Blogosphere report this morning. If you missed my talk at Blog World Expo on Saturday, you can see the study <a href="http://web.archive.org/web/20100212023740/http://www.technorati.com/blogging/state-of-the-blogosphere/">here.</a> We’ve been publishing this report since <a href="http://web.archive.org/web/20100212023740/http://www.sifry.com/alerts/">Dave Sifry </a> wrote the first one in 2004. This year, we wanted to go beyond the numbers and deliver deeper insights into bloggers and the state of blogging today. In addition to analyzing the data from the Technorati Index, for the first time, we’ve reached out to the blogosphere to understand the role of blogging in their lives; tools, time and resources used for their blogs; and how blogging has impacted them personally, professionally and financially. <strong>So what did Technorati measure this year and why?</strong> There’s a wide range of estimates of the number of global blogs as well as blog readership (including ours), but all the numbers agree that blogs are a global phenomenon that has hit the mainstream. Further, as the blogosphere grows in size and influence, the lines between what is a blog and what is a mainstream site become less clear. Larger blogs are taking on more characteristics of mainstream sites and mainstream sites are incorporating styles and formats from the blogosphere. We feel that the real story now lies with the <strong>Active Blogosphere</strong>. The trends, stories and behaviors here influence not only the rest of the blogosphere but mainstream media as well. Technorati defines the <strong>Active Blogosphere</strong> as: <em>The ecosystem of interconnected communities of bloggers and readers at the convergence of journalism and conversation. </em> So how do we determine who’s active? Some blogs are more integral to the blogosphere than others: How frequently does this blog post? Is this blog linking to others and are others linking to it? Does this blogger post original, opinion, or reactive content? These are all factors that factor into a blog’s authority and determine its place in the active blogosphere. In short, these are the bloggers that are making the space tick. The study goes live over the course of this week: Live today: Overview, and Who are the Bloggers? Tuesday: The What and Why of Blogging Wednesday: The How of Blogging Thursday: Blogging for profit Friday: Brands in the blogosphere </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted at 08:00 PM in <a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/blogosphere/">Blogosphere</a> </span> <span class="separator">|</span> <a class="permalink" href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2008/09/state-of-the-blogosphere-2008.html">Permalink</a> </p>   </div> </div> <h2 class="date-header">08/12/2008</h2> <div class="entry-category-blogosphere entry-author-jennifer_mclean entry-type-post entry" id="entry-6a0111685695c8970c0120a5da19a2970c"> <h3 class="entry-header"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2008/08/the-state-of-conversational-branding-notes-from-ad-tech.html">The State of Conversational Branding: notes from ad-tech</a></h3> <div class="entry-content"> <div class="entry-body"> I was in Chicago last week to participate in <a href="http://web.archive.org/web/20100212023740/http://www.ad-tech.com/">ad-tech</a>. The content and speakers struck me as particularly good this time around, with a major focus on social media. The media shift of the past few years is fundamental – you can’t underestimate this – and it’s critical that brands adapt to life in this new environment. There was definitely an air of urgency on the part of everyone present to figure it all out. Overwhelmingly, the two main themes I heard were: <blockquote> <p>Brands need to be part of or at least adjacent to the conversation</p> <p>Brands need to go where their audiences are versus trying to bring audiences to them</p> </blockquote> A few highlights and how-tos from the sessions I attended: The six drivers of brand credibility in social media environments* <ul> <li>Trust</li> <li>Authenticity</li> <li>Transparency</li> <li>Affirmation</li> <li>Listening</li> <li>Responsiveness</li> </ul> The commitment needs to permeate the entire company, not just the marketing organization. The conversation is less about brands and more about the issues and topics that surround brands, or that are passion points for the audiences of those brands. Every brand is different: You might need to blog, you might need to listen and interact or you might simply need to be present alongside the conversation. <blockquote> <em> Speaking of execution: The microsite was declared dead. Rising up in its place are media that function as the microsite, but do it one better by putting that content and interactivity where your audiences ARE: conversational ads and channels, widgets. </em> </blockquote> Even the most universally loved brands have their critics. Look at this new era not as a problem to solve but as an unprecedented opportunity to truly know what people think about you, and to engage with them. The long tail is where you find influence. Even if a blogger has a relatively small number of followers, the level of influence and trust is exponentially higher than with large, mainstream media And finally, don’t wait for a crisis to get started. The case studies are there: conversational strategies are working. <strong>“We’re not serving them dinner anymore, we’re at the dinner party.”</strong> - Richard Binhammer, Dell, Inc <div style="margin-left:20em;margin-top: 5em;"> *Pete Blackshaw, EVP of Nielsen Online </div> </div> </div> <div class="entry-footer"> <p class="entry-footer-info"> <span class="post-footers">Posted at 08:48 PM in <a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/blogosphere/">Blogosphere</a> </span> <span class="separator">|</span> <a class="permalink" href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2008/08/the-state-of-conversational-branding-notes-from-ad-tech.html">Permalink</a> </p>   </div> </div> <div class="pager-bottom pager-entries pager content-nav"> <div class="pager-inner"> <span class="pager-right"> <a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/blogosphere/page/2/"><span class="pager-label">Next</span> <span class="chevron">»</span></a> </span> </div> </div> </div> </div> <div id="beta"> <div id="beta-inner" class="pkg">  <div class="module-miniprofile module"> <div class="module-content"> <iframe width="160" height="100" src="http://web.archive.org/web/20100212023740if_/http://www.typepad.com/services/connect/profile_module?user_id=6p0111685695c8970c&dfi=&source_uri=http%3A%2F%2Fblog.technorati.com%2Fblogosphere%2F" frameborder="0" scrolling="no" id="follow-button-frame" name="follow-button-frame"></iframe> </div> </div> <div class="module-archives module"> <h2 class="module-header"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/archives.html">Archives</a></h2> <div class="module-content"> <ul class="module-list"> <li class="module-list-item"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2010/02/index.html">February 2010</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2010/01/index.html">January 2010</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2009/10/index.html">October 2009</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2009/09/index.html">September 2009</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2009/08/index.html">August 2009</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2009/07/index.html">July 2009</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2009/06/index.html">June 2009</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2009/05/index.html">May 2009</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2009/04/index.html">April 2009</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/2009/03/index.html">March 2009</a></li> </ul> </div> </div> <div class="module-categories module"> <h2 class="module-header"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/archives.html">Categories</a></h2> <div class="module-content"> <ul class="module-list"> <li class="module-list-item"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/advertising/">Advertising</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/blogging/">Blogging</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/blogosphere/">Blogosphere</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/contests/">Contests</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/events/">Events</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/favorites/">Favorites</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/pop-culture/">Pop Culture</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/social-media/">Social Media</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/technorati-news/">Technorati News</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/widgets/">widgets</a></li> <li class="module-list-item"><a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/world-news/">World News</a></li> </ul> </div> </div> <div class="module-syndicate module"> <div class="module-content"> <a href="http://web.archive.org/web/20100212023740/http://blog.technorati.com/atom.xml">Subscribe to this blog's feed</a> </div> </div>  <div class="module-powered module"> <div class="module-content"> <a href="http://web.archive.org/web/20100212023740/http://www.typepad.com/" title="Blog">Blog</a> powered by <a href="http://web.archive.org/web/20100212023740/http://www.typepad.com/" title="TypePad">TypePad</a> </div> </div> </div> </div> </div> </div>  <div id="footer"> <div id="footer-inner"> <ul class="footer-buttons"> <li class="btn-technorati"><a href="http://web.archive.org/web/20100212023740/http://twitter.com/technorati">Follow Technorati on Twitter</a></li> <li class="btn-twittorati"><a href="http://web.archive.org/web/20100212023740/http://twitter.com/twittoratinews">Follow Twittorati on Twitter</a></li> <li class="btn-blogcritics"><a href="http://web.archive.org/web/20100212023740/http://twitter.com/blogcritics">Follow Blogcritics on Twitter</a></li> </ul> <ul> <li class="title">Network</li> <li><a href="http://web.archive.org/web/20100212023740/http://twittorati.com/">Twittorati</a></li> <li><a href="http://web.archive.org/web/20100212023740/http://blogcritics.org/">Blogcritics</a></li> <li><a href="http://web.archive.org/web/20100212023740/http://www.technoratimedia.com/">Technorati Media</a></li> <li><a href="http://web.archive.org/web/20100212023740/http://www.adengage.com/">AdEngage</a></li> <li><a href="http://web.archive.org/web/20100212023740/http://www.technorati.jp/">Technorati Japan</a></li> </ul> <ul> <li class="title">RSS feeds</li> <li><a href="http://web.archive.org/web/20100212023740/http://feeds09.technorati.com/articles">Technorati Articles</a></li> <li><a href="http://web.archive.org/web/20100212023740/http://feeds09.technorati.com/blogposts">Hottest Blog Posts</a></li> </ul> <ul> <li class="title">Support</li> <li><a href="http://web.archive.org/web/20100212023740/http://staging01.technorati.com/support/">Support Home</a></li> <li><a href="http://web.archive.org/web/20100212023740/http://staging01.technorati.com/contact-us/">Contact Us</a></li> </ul> <ul class="footer-techmedia"> <li class="title"><a href="http://web.archive.org/web/20100212023740/http://www.technoratimedia.com/">Technorati Media Partners</a></li> <li>Visit these great blogs in our network:</li> <li class="techmedia-lists"> <ul> <li><a href="http://web.archive.org/web/20100212023740/http://wesay.com/">WeSay</a></li> <li><a href="http://web.archive.org/web/20100212023740/http://gyminee.com/">Gyminee.com</a></li> <li><a href="http://web.archive.org/web/20100212023740/http://graphjam.com/">GraphJam</a></li> </ul> <ul> <li><a href="http://web.archive.org/web/20100212023740/http://icanhascheezburger.com/">I Can Has Cheezburger?</a></li> <li><a href="http://web.archive.org/web/20100212023740/http://www.geekalerts.com/">GeekAlerts</a></li> <li><a href="http://web.archive.org/web/20100212023740/http://betterpropaganda.com/"> betterPropaganda</a></li> </ul> <ul> <li><a href="http://web.archive.org/web/20100212023740/http://punditkitchen.com/">Pundit Kitchen</a></li> <li><a href="http://web.archive.org/web/20100212023740/http://torrentfreak.com/">TorrentFreak</a></li> <li><a href="http://web.archive.org/web/20100212023740/http://britneyzone.com/">Britney Zone</a></li> </ul> </li> </ul> <div class="footer-copyright"> <a href="http://web.archive.org/web/20100212023740/http://www.technorati.com/">© Technorati, Inc</a> / <a href="http://web.archive.org/web/20100212023740/http://www.technoratimedia.com/">Technorati Media</a> / <a href="http://web.archive.org/web/20100212023740/http://www.technorati.com/">Technorati.com</a> / <a href="http://web.archive.org/web/20100212023740/http://blogcritics.org/">Blogcritics</a> / <a href="http://web.archive.org/web/20100212023740/http://www.adengage.com/">AdEngage</a><br/> <a href="">About Technorati</a> / <a href="">Terms of Service</a> / <a href="">Privacy</a> / <a href="">CC License</a> / <a href="">Ping Technorati</a> / <a href="">Publish on Technorati</a> / <a href="">Advertise</a> </div> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? "http://web.archive.org/web/20100212023740/https://ssl." : "http://web.archive.org/web/20100212023740/http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> try { var pageTracker = _gat._getTracker("UA-4781905-8"); pageTracker._trackPageview(); } catch(err) {}</script> </div> </div> </div> </div> <script type="text/javascript">  </script>  <script type="text/javascript" src="http://web.archive.org/web/20100212023740js_/http://edge.quantserve.com/quant.js"></script> <script type="text/javascript">_qoptions = { tags:"typepad.extended" }; _qacct="p-fcYWUmj5YbYKM"; quantserve();</script> <noscript> <a href="http://web.archive.org/web/20100212023740/http://www.quantcast.com/p-fcYWUmj5YbYKM" target="_blank"><img src="http://web.archive.org/web/20100212023740im_/http://pixel.quantserve.com/pixel/p-fcYWUmj5YbYKM.gif?tags=typepad.extended" style="display: none" border="0" height="1" width="1" alt="Quantcast"/></a> </noscript>  <script src="http://web.archive.org/web/20100212023740js_/http://cdn.media6degrees.com/static/ty2093.js" type="text/javascript"></script></body> </html>