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Shaping Traditional Chinese Culture in Contemporary Fashion: ‘Guochao’ as a Rising Aesthetic and the Case Study of the Designer Brand Angel Chen
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With the unprecedented spread of cultural Chinese fashion design in the global fashion system, the under-identified ‘Guochao’ aesthetic that has emerged in the global market needs to be academically emphasized with a methodological approach looking at the Western-Eastern cultural hybridization present in fashion visualization. Through an in-depth and comprehensive investigation of a representative international-based Chinese designer, Angel Chen's fashion show 'Madam Qing', this paper provides a methodological approach on how a form of traditional culture can be effectively extracted and applied to modern design using the most effective techniques. The central approach examined in this study involves creating aesthetic revolutions by addressing Chinese cultural identity through re-creating and modernizing traditional Chinese culture in design. <iframe src="https://publications.waset.org/abstracts/131274.pdf" style="width:100%; height:400px;" frameborder="0"></iframe> <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=style%20modernization" title="style modernization">style modernization</a>, <a href="https://publications.waset.org/abstracts/search?q=Chinese%20culture" title=" Chinese culture"> Chinese culture</a>, <a href="https://publications.waset.org/abstracts/search?q=guochao" title=" guochao"> guochao</a>, <a href="https://publications.waset.org/abstracts/search?q=design%20identity" title=" design identity"> design identity</a>, <a href="https://publications.waset.org/abstracts/search?q=fashion%20show" title=" fashion show"> fashion show</a>, <a href="https://publications.waset.org/abstracts/search?q=Angel%20Chen" title=" Angel Chen"> Angel Chen</a> </p> <a href="https://publications.waset.org/abstracts/131274/shaping-traditional-chinese-culture-in-contemporary-fashion-guochao-as-a-rising-aesthetic-and-the-case-study-of-the-designer-brand-angel-chen" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/131274.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">356</span> </span> </div> </div> </div> </main> <footer> <div id="infolinks" class="pt-3 pb-2"> <div class="container"> <div style="background-color:#f5f5f5;" class="p-3"> <div class="row"> <div class="col-md-2"> <ul class="list-unstyled"> About <li><a href="https://waset.org/page/support">About Us</a></li> <li><a href="https://waset.org/page/support#legal-information">Legal</a></li> <li><a target="_blank" 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