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<li id="toc-Independent_company" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Independent_company"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.1</span> <span>Independent company</span> </div> </a> <ul id="toc-Independent_company-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Omega,_SSIH,_ASUAG,_SMH" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Omega,_SSIH,_ASUAG,_SMH"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.2</span> <span>Omega, SSIH, ASUAG, SMH</span> </div> </a> <ul id="toc-Omega,_SSIH,_ASUAG,_SMH-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Swatch_subsidiary" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Swatch_subsidiary"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.3</span> <span>Swatch subsidiary</span> </div> </a> <ul id="toc-Swatch_subsidiary-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Motto_and_slogan" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Motto_and_slogan"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Motto and slogan</span> </div> </a> <ul id="toc-Motto_and_slogan-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Innovations" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Innovations"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Innovations</span> </div> </a> <ul id="toc-Innovations-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Gallery" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Gallery"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Gallery</span> </div> </a> <ul id="toc-Gallery-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Marketing" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Marketing"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>Marketing</span> </div> </a> <ul id="toc-Marketing-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Clientele" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Clientele"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>Clientele</span> </div> </a> <ul id="toc-Clientele-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-In_popular_culture" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#In_popular_culture"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>In popular culture</span> </div> </a> <ul id="toc-In_popular_culture-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Sponsorships" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Sponsorships"> <div class="vector-toc-text"> <span class="vector-toc-numb">8</span> <span>Sponsorships</span> </div> </a> <ul id="toc-Sponsorships-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">9</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">10</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">11</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Tissot</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 33 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-33" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">33 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%AA%D9%8A%D8%B3%D9%88" title="تيسو – Arabic" lang="ar" hreflang="ar" data-title="تيسو" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-az mw-list-item"><a href="https://az.wikipedia.org/wiki/Tissot" title="Tissot – Azerbaijani" lang="az" hreflang="az" data-title="Tissot" data-language-autonym="Azərbaycanca" data-language-local-name="Azerbaijani" class="interlanguage-link-target"><span>Azərbaycanca</span></a></li><li class="interlanguage-link interwiki-azb mw-list-item"><a href="https://azb.wikipedia.org/wiki/%D8%AA%DB%8C%D8%B3%D9%88%D8%AA" title="تیسوت – South Azerbaijani" lang="azb" hreflang="azb" data-title="تیسوت" data-language-autonym="تۆرکجه" data-language-local-name="South Azerbaijani" class="interlanguage-link-target"><span>تۆرکجه</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/Tissot" title="Tissot – Czech" lang="cs" hreflang="cs" data-title="Tissot" data-language-autonym="Čeština" data-language-local-name="Czech" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/Tissot" title="Tissot – Danish" lang="da" hreflang="da" data-title="Tissot" data-language-autonym="Dansk" data-language-local-name="Danish" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Tissot" title="Tissot – German" lang="de" hreflang="de" data-title="Tissot" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-et mw-list-item"><a href="https://et.wikipedia.org/wiki/Tissot" title="Tissot – Estonian" lang="et" hreflang="et" data-title="Tissot" data-language-autonym="Eesti" data-language-local-name="Estonian" class="interlanguage-link-target"><span>Eesti</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Tissot" title="Tissot – Spanish" lang="es" hreflang="es" data-title="Tissot" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-eu mw-list-item"><a href="https://eu.wikipedia.org/wiki/Tissot" title="Tissot – Basque" lang="eu" hreflang="eu" data-title="Tissot" data-language-autonym="Euskara" data-language-local-name="Basque" class="interlanguage-link-target"><span>Euskara</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D8%AA%DB%8C%D8%B3%D9%88%D8%AA" title="تیسوت – Persian" lang="fa" hreflang="fa" data-title="تیسوت" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Tissot_(entreprise)" title="Tissot (entreprise) – French" lang="fr" hreflang="fr" data-title="Tissot (entreprise)" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%ED%8B%B0%EC%8F%98" title="티쏘 – Korean" lang="ko" hreflang="ko" data-title="티쏘" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Tissot" title="Tissot – Indonesian" lang="id" hreflang="id" data-title="Tissot" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Tissot" title="Tissot – Italian" lang="it" hreflang="it" data-title="Tissot" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/%D7%98%D7%99%D7%A1%D7%95_(%D7%99%D7%A6%D7%A8%D7%A0%D7%99%D7%AA_%D7%A9%D7%A2%D7%95%D7%A0%D7%99%D7%9D)" title="טיסו (יצרנית שעונים) – Hebrew" lang="he" hreflang="he" data-title="טיסו (יצרנית שעונים)" data-language-autonym="עברית" data-language-local-name="Hebrew" class="interlanguage-link-target"><span>עברית</span></a></li><li class="interlanguage-link interwiki-lt mw-list-item"><a href="https://lt.wikipedia.org/wiki/Tissot" title="Tissot – Lithuanian" lang="lt" hreflang="lt" data-title="Tissot" data-language-autonym="Lietuvių" data-language-local-name="Lithuanian" class="interlanguage-link-target"><span>Lietuvių</span></a></li><li class="interlanguage-link interwiki-hu mw-list-item"><a href="https://hu.wikipedia.org/wiki/Tissot" title="Tissot – Hungarian" lang="hu" hreflang="hu" data-title="Tissot" data-language-autonym="Magyar" data-language-local-name="Hungarian" class="interlanguage-link-target"><span>Magyar</span></a></li><li class="interlanguage-link interwiki-arz mw-list-item"><a href="https://arz.wikipedia.org/wiki/%D8%AA%D9%8A%D8%B3%D9%88" title="تيسو – Egyptian Arabic" lang="arz" hreflang="arz" data-title="تيسو" data-language-autonym="مصرى" data-language-local-name="Egyptian Arabic" class="interlanguage-link-target"><span>مصرى</span></a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/Tissot" title="Tissot – Malay" lang="ms" hreflang="ms" data-title="Tissot" data-language-autonym="Bahasa Melayu" data-language-local-name="Malay" class="interlanguage-link-target"><span>Bahasa Melayu</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Tissot_(horlogemerk)" title="Tissot (horlogemerk) – Dutch" lang="nl" hreflang="nl" data-title="Tissot (horlogemerk)" data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E3%83%86%E3%82%A3%E3%82%BD" title="ティソ – Japanese" lang="ja" hreflang="ja" data-title="ティソ" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-no mw-list-item"><a href="https://no.wikipedia.org/wiki/Tissot" title="Tissot – Norwegian Bokmål" lang="nb" hreflang="nb" data-title="Tissot" data-language-autonym="Norsk bokmål" data-language-local-name="Norwegian Bokmål" class="interlanguage-link-target"><span>Norsk bokmål</span></a></li><li class="interlanguage-link interwiki-uz mw-list-item"><a href="https://uz.wikipedia.org/wiki/Tissot" title="Tissot – Uzbek" lang="uz" hreflang="uz" data-title="Tissot" data-language-autonym="Oʻzbekcha / ўзбекча" data-language-local-name="Uzbek" class="interlanguage-link-target"><span>Oʻzbekcha / ўзбекча</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Tissot_(przedsi%C4%99biorstwo)" title="Tissot (przedsiębiorstwo) – Polish" lang="pl" hreflang="pl" data-title="Tissot (przedsiębiorstwo)" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Tissot" title="Tissot – Portuguese" lang="pt" hreflang="pt" data-title="Tissot" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/Tissot" title="Tissot – Russian" lang="ru" hreflang="ru" data-title="Tissot" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-sk mw-list-item"><a href="https://sk.wikipedia.org/wiki/Tissot" title="Tissot – Slovak" lang="sk" hreflang="sk" data-title="Tissot" data-language-autonym="Slovenčina" data-language-local-name="Slovak" class="interlanguage-link-target"><span>Slovenčina</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Tissot" title="Tissot – Finnish" lang="fi" hreflang="fi" data-title="Tissot" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Tissot" title="Tissot – Swedish" lang="sv" hreflang="sv" data-title="Tissot" data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Tissot" title="Tissot – Turkish" lang="tr" hreflang="tr" data-title="Tissot" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/%D0%A2%D1%96%D1%81%D1%81%D0%BE" title="Тіссо – Ukrainian" lang="uk" hreflang="uk" data-title="Тіссо" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Tissot" title="Tissot – Vietnamese" lang="vi" hreflang="vi" data-title="Tissot" data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E5%A4%A9%E6%A2%AD" title="天梭 – Chinese" lang="zh" hreflang="zh" data-title="天梭" data-language-autonym="中文" data-language-local-name="Chinese" class="interlanguage-link-target"><span>中文</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q659530#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Namespaces"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Tissot" title="View the content page [c]" 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free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Swiss watch manufacturer</div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">For other uses, see <a href="/wiki/Tissot_(disambiguation)" class="mw-disambig" title="Tissot (disambiguation)">Tissot (disambiguation)</a>.</div> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org">Tissot SA</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span typeof="mw:File"><a href="/wiki/File:Tissot_Logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/c/ce/Tissot_Logo.svg/200px-Tissot_Logo.svg.png" decoding="async" width="200" height="73" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/ce/Tissot_Logo.svg/300px-Tissot_Logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/ce/Tissot_Logo.svg/400px-Tissot_Logo.svg.png 2x" data-file-width="393" data-file-height="144" /></a></span></td></tr><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span typeof="mw:File"><a href="/wiki/File:Le_Locle,_usine_Tissot.JPG" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/e/ee/Le_Locle%2C_usine_Tissot.JPG/230px-Le_Locle%2C_usine_Tissot.JPG" decoding="async" width="230" height="173" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/ee/Le_Locle%2C_usine_Tissot.JPG/345px-Le_Locle%2C_usine_Tissot.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/ee/Le_Locle%2C_usine_Tissot.JPG/460px-Le_Locle%2C_usine_Tissot.JPG 2x" data-file-width="4000" data-file-height="3000" /></a></span><div class="infobox-caption">Tissot's headquarters in Le Locle, Switzerland</div></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category">Subsidiary</td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><a href="/wiki/Watchmaking" class="mw-redirect" title="Watchmaking">Watchmaking</a></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">1853<span class="noprint">; 171 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">1853</span>)</span> in <a href="/wiki/Le_Locle" title="Le Locle">Le Locle</a></td></tr><tr><th scope="row" class="infobox-label">Founders</th><td class="infobox-data agent">Charles-Félicien Tissot<br />Charles-Emile Tissot</td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data label"><a href="/wiki/Le_Locle" title="Le Locle">Le Locle</a>, <div class="ib-company-country country-name"><a href="/wiki/Switzerland" title="Switzerland">Switzerland</a></div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Area served</div></th><td class="infobox-data">Worldwide</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent">Sylvain Dolla (CEO)<br />Georges Nicolas Hayek Jr. (chairman of the board)</td></tr><tr><th scope="row" class="infobox-label">Products</th><td class="infobox-data">Watches, timing devices and systems</td></tr><tr><th scope="row" class="infobox-label">Revenue</th><td class="infobox-data">€1.0 billion (2017)</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of employees</div></th><td class="infobox-data">250</td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Parent_company" class="mw-redirect" title="Parent company">Parent</a></th><td class="infobox-data"><a href="/wiki/The_Swatch_Group" title="The Swatch Group">The Swatch Group</a></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><a rel="nofollow" class="external text" href="https://www.tissotwatches.com/">tissotwatches.com</a></td></tr></tbody></table> <p><b>Tissot</b> <b>SA</b> (<style data-mw-deduplicate="TemplateStyles:r1177148991">.mw-parser-output .IPA-label-small{font-size:85%}.mw-parser-output .references .IPA-label-small,.mw-parser-output .infobox .IPA-label-small,.mw-parser-output .navbox .IPA-label-small{font-size:100%}</style><span class="IPA-label IPA-label-small">French pronunciation:</span> <span class="IPA nowrap" lang="fr-Latn-fonipa"><a href="/wiki/Help:IPA/French" title="Help:IPA/French">[ti'so]</a></span>) is a Swiss watch brand owned by <a href="/wiki/The_Swatch_Group" title="The Swatch Group">the Swatch Group</a>.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> The company was founded in <a href="/wiki/Le_Locle" title="Le Locle">Le Locle</a>, Switzerland by Charles-Félicien Tissot and his son, Charles-Émile Tissot, in 1853.<sup id="cite_ref-Tissot:_The_Brand_2-0" class="reference"><a href="#cite_note-Tissot:_The_Brand-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-fallet_3-0" class="reference"><a href="#cite_note-fallet-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p><p>Tissot is not associated with <a href="/wiki/Mathey-Tissot" title="Mathey-Tissot">Mathey-Tissot</a>, another Swiss watchmaking firm. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Tissot&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="Independent_company">Independent company</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Tissot&action=edit&section=2" title="Edit section: Independent company"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Tissot was founded in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot in the Swiss city of Le Locle, in the <a href="/wiki/Neuch%C3%A2tel" title="Neuchâtel">Neuchâtel</a> canton of the <a href="/wiki/Jura_Mountains" title="Jura Mountains">Jura Mountains</a> area.<sup id="cite_ref-Tissot:_The_Brand_2-1" class="reference"><a href="#cite_note-Tissot:_The_Brand-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> The father and son team worked as a casemaker (Charles-Félicien Tissot) and watchmaker (Charles-Emile). His son having expressed an interest in watchmaking from a young age. The two turned their house at the time into a small 'factory'.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> Charles-Emile Tissot left for Russia in 1858 and succeeded in selling their <a href="/wiki/Pocket_watch#Hunter-case_watches" title="Pocket watch">savonnette pocket watches</a> across the <a href="/wiki/Russian_Empire" title="Russian Empire">Russian Empire</a>.<sup id="cite_ref-Tissot_Official_5-0" class="reference"><a href="#cite_note-Tissot_Official-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> Russia became Tissot's greatest market, with the brand gaining popularity even in the Tsar's court; so Charles Tissot, Charles-Émile's son, moved to Moscow in 1885 to manage the branch his father had set up there.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Omega,_SSIH,_ASUAG,_SMH"><span id="Omega.2C_SSIH.2C_ASUAG.2C_SMH"></span>Omega, SSIH, ASUAG, SMH</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Tissot&action=edit&section=3" title="Edit section: Omega, SSIH, ASUAG, SMH"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 1929, the global financial collapse brought the entire watch industry to a standstill, and <a href="/wiki/Omega_SA" title="Omega SA">Omega</a> and Tissot forged an alliance under the leadership of Paul Tissot-Daguette, who had been trained at Tissot and became Omega's chief executive officer in 1930.<sup id="cite_ref-Watchmaster_7-0" class="reference"><a href="#cite_note-Watchmaster-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> The merger formed <a href="/wiki/Soci%C3%A9t%C3%A9_Suisse_pour_l%27Industrie_Horlog%C3%A8re" title="Société Suisse pour l'Industrie Horlogère">Société Suisse pour l'Industrie Horlogère</a> (SSIH),<sup id="cite_ref-fallet_3-1" class="reference"><a href="#cite_note-fallet-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup><sup class="reference nowrap"><span title="Page / location: 208">: 208 </span></sup> and Tissot-Omega watches from this era are sought after by collectors. </p><p>Tissot's first engagement as an official timekeeper was in 1938 where they timed a series of ski races in <a href="/wiki/Villars-sur-Ollon" title="Villars-sur-Ollon">Villars-sur-Ollon</a>, near the company's home town in the Jura mountains. Tissot was used for timing downhill skiing in Switzerland in 1938, and for the <a href="/wiki/1957_Davis_Cup" title="1957 Davis Cup">Davis Cup in 1957</a>.<sup id="cite_ref-Superwatchman_8-0" class="reference"><a href="#cite_note-Superwatchman-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p><p>SSIH-ASUAG was formed in 1983 (Allgemeine Schweizerische Uhrenindustrie Aktiengesellschaft, ASUAG, was a holding company supplying the watch industry),<sup id="cite_ref-fallet_3-2" class="reference"><a href="#cite_note-fallet-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup><sup class="reference nowrap"><span title="Page / location: 208–209">: 208–209 </span></sup> then SMH (Société Suisse de Microélectronique et d’horlogerie; 1983–1985).<sup id="cite_ref-fallet_3-3" class="reference"><a href="#cite_note-fallet-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup><sup class="reference nowrap"><span title="Page / location: 20–22">: 20–22 </span></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Swatch_subsidiary">Swatch subsidiary</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Tissot&action=edit&section=4" title="Edit section: Swatch subsidiary"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>SMH took the name of <i>the Swatch Group</i> in 1998.<sup id="cite_ref-fallet_3-4" class="reference"><a href="#cite_note-fallet-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup><sup class="reference nowrap"><span title="Page / location: 20–22">: 20–22 </span></sup> Tissot SA remained in <a href="/wiki/Le_Locle" title="Le Locle">Le Locle</a>, Switzerland, and marketed in 160 countries. Tissot watches are classified by the Swatch Group as "mid-range market" products.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p><p>Tissot is an official timekeeper for the world championships in cycling, motorcycling, fencing and ice hockey, etc. Tissot was a sponsor for the Formula One car-racing teams Lotus, Renault, and Sauber. In the past handheld stopwatches were sufficient to provide official timings; in more recent times manufacturers and sporting bodies together develop more accurate systems for specific events. In competitive cycling, for instance, sensors are placed on the bikes and track, and linked by computers to provide track timings and performance data.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Motto_and_slogan">Motto and slogan</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Tissot&action=edit&section=5" title="Edit section: Motto and slogan"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:HK_%E4%B8%8A%E6%B0%B4_Sheung_Shui_%E4%B8%8A%E6%B0%B4%E5%BB%A3%E5%A0%B4_Landmark_North_mall_shops_November_2020_SS2_27.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/9/98/HK_%E4%B8%8A%E6%B0%B4_Sheung_Shui_%E4%B8%8A%E6%B0%B4%E5%BB%A3%E5%A0%B4_Landmark_North_mall_shops_November_2020_SS2_27.jpg/220px-HK_%E4%B8%8A%E6%B0%B4_Sheung_Shui_%E4%B8%8A%E6%B0%B4%E5%BB%A3%E5%A0%B4_Landmark_North_mall_shops_November_2020_SS2_27.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/98/HK_%E4%B8%8A%E6%B0%B4_Sheung_Shui_%E4%B8%8A%E6%B0%B4%E5%BB%A3%E5%A0%B4_Landmark_North_mall_shops_November_2020_SS2_27.jpg/330px-HK_%E4%B8%8A%E6%B0%B4_Sheung_Shui_%E4%B8%8A%E6%B0%B4%E5%BB%A3%E5%A0%B4_Landmark_North_mall_shops_November_2020_SS2_27.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/98/HK_%E4%B8%8A%E6%B0%B4_Sheung_Shui_%E4%B8%8A%E6%B0%B4%E5%BB%A3%E5%A0%B4_Landmark_North_mall_shops_November_2020_SS2_27.jpg/440px-HK_%E4%B8%8A%E6%B0%B4_Sheung_Shui_%E4%B8%8A%E6%B0%B4%E5%BB%A3%E5%A0%B4_Landmark_North_mall_shops_November_2020_SS2_27.jpg 2x" data-file-width="4128" data-file-height="3096" /></a><figcaption>Tissot store in <a href="/wiki/Hong_Kong" title="Hong Kong">Hong Kong</a></figcaption></figure> <p>The company motto/slogan of Tissot is "Innovators by Tradition"<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> and its mission statement is "gold value at silver price".<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Innovations">Innovations</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Tissot&action=edit&section=6" title="Edit section: Innovations"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Tissot introduced the first mass-produced pocket watch as well as the first pocket watch with two time zones in 1853 and the first anti-magnetic watch, in 1929–30.<sup id="cite_ref-Tissot_Official_5-1" class="reference"><a href="#cite_note-Tissot_Official-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> Tissot was also one of the first companies to manufacture an antimagnetic wristwatch in the early 1930s.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> The Tissot company was also the first to make watches out of plastic (Idea 2001 in 1971), stone (the Alpine <a href="/wiki/Granite" title="Granite">granite</a> <a href="/wiki/RockWatch_(watch)" class="mw-redirect" title="RockWatch (watch)">RockWatch</a> in 1985), <a href="/wiki/Mother_of_pearl" class="mw-redirect" title="Mother of pearl">mother of pearl</a> (the Pearl watch in 1987), and wood (the Wood watch in 1988).<sup id="cite_ref-Tissot:_The_Brand_2-2" class="reference"><a href="#cite_note-Tissot:_The_Brand-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p><p>Tissot introduced its first tactile watch, with "T-Touch," technology in 1999; watches containing this technology have touch-sensitive sapphire crystals to control various functions including compass, barometer, altimeter and thermometer. The 2014 T-Touch Expert Solar and T-Touch Lady Solar had 25 functions.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Gallery">Gallery</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Tissot&action=edit&section=7" title="Edit section: Gallery"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul class="gallery mw-gallery-traditional"> <li class="gallerybox" style="width: 155px"> <div class="thumb" style="width: 150px; height: 150px;"><span typeof="mw:File"><a href="/wiki/File:Tissot_-_1958.jpg" class="mw-file-description" title="Tissot watch from 1958, manual winding, 33 millimeters, in-house movement with Manual winding"><img alt="Tissot watch from 1958, manual winding, 33 millimeters, in-house movement with Manual winding" src="//upload.wikimedia.org/wikipedia/commons/thumb/2/20/Tissot_-_1958.jpg/90px-Tissot_-_1958.jpg" decoding="async" width="90" height="120" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/20/Tissot_-_1958.jpg/136px-Tissot_-_1958.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/2/20/Tissot_-_1958.jpg 2x" data-file-width="151" data-file-height="200" /></a></span></div> <div class="gallerytext">Tissot watch from <a href="/wiki/1958" title="1958">1958</a>, manual winding, 33 millimeters, in-house movement with <a href="/wiki/Manual_winding" class="mw-redirect" title="Manual winding">Manual winding</a></div> </li> <li class="gallerybox" style="width: 155px"> <div class="thumb" style="width: 150px; height: 150px;"><span typeof="mw:File"><a href="/wiki/File:Tissot_watch.jpg" class="mw-file-description" title="Tissot 1853 hand watch in Chennai Tamil Nadu"><img alt="Tissot 1853 hand watch in Chennai Tamil Nadu" src="//upload.wikimedia.org/wikipedia/commons/thumb/4/4a/Tissot_watch.jpg/68px-Tissot_watch.jpg" decoding="async" width="68" height="120" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/4/4a/Tissot_watch.jpg/102px-Tissot_watch.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/4/4a/Tissot_watch.jpg/135px-Tissot_watch.jpg 2x" data-file-width="2352" data-file-height="4160" /></a></span></div> <div class="gallerytext">Tissot 1853 hand watch in <a href="/wiki/Chennai" title="Chennai">Chennai</a> <a href="/wiki/Tamil_Nadu" title="Tamil Nadu">Tamil Nadu</a></div> </li> <li class="gallerybox" style="width: 155px"> <div class="thumb" style="width: 150px; height: 150px;"><span typeof="mw:File"><a href="/wiki/File:Tissot_Couturier_watch_on_hand.jpg" class="mw-file-description" title="Tissot Couturier"><img alt="Tissot Couturier" src="//upload.wikimedia.org/wikipedia/commons/thumb/4/43/Tissot_Couturier_watch_on_hand.jpg/120px-Tissot_Couturier_watch_on_hand.jpg" decoding="async" width="120" height="90" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/4/43/Tissot_Couturier_watch_on_hand.jpg/180px-Tissot_Couturier_watch_on_hand.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/4/43/Tissot_Couturier_watch_on_hand.jpg/240px-Tissot_Couturier_watch_on_hand.jpg 2x" data-file-width="2000" data-file-height="1500" /></a></span></div> <div class="gallerytext">Tissot Couturier</div> </li> <li class="gallerybox" style="width: 155px"> <div class="thumb" style="width: 150px; height: 150px;"><span typeof="mw:File"><a href="/wiki/File:Tissot_Handaufzug,_1958.jpg" class="mw-file-description" title="Tissot 1958"><img alt="Tissot 1958" src="//upload.wikimedia.org/wikipedia/commons/thumb/0/01/Tissot_Handaufzug%2C_1958.jpg/80px-Tissot_Handaufzug%2C_1958.jpg" decoding="async" width="80" height="120" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/0/01/Tissot_Handaufzug%2C_1958.jpg/120px-Tissot_Handaufzug%2C_1958.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/0/01/Tissot_Handaufzug%2C_1958.jpg/160px-Tissot_Handaufzug%2C_1958.jpg 2x" data-file-width="3960" data-file-height="5948" /></a></span></div> <div class="gallerytext">Tissot 1958</div> </li> <li class="gallerybox" style="width: 155px"> <div class="thumb" style="width: 150px; height: 150px;"><span typeof="mw:File"><a href="/wiki/File:Tissot_Twotimer.jpg" class="mw-file-description" title="Tissot Twotimer, 1990"><img alt="Tissot Twotimer, 1990" src="//upload.wikimedia.org/wikipedia/commons/thumb/d/d3/Tissot_Twotimer.jpg/78px-Tissot_Twotimer.jpg" decoding="async" width="78" height="120" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/d3/Tissot_Twotimer.jpg/117px-Tissot_Twotimer.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/d3/Tissot_Twotimer.jpg/156px-Tissot_Twotimer.jpg 2x" data-file-width="3800" data-file-height="5832" /></a></span></div> <div class="gallerytext">Tissot Twotimer, 1990</div> </li> <li class="gallerybox" style="width: 155px"> <div class="thumb" style="width: 150px; height: 150px;"><span typeof="mw:File"><a href="/wiki/File:Tissot_PRC_200_T17.1.586.52.jpg" class="mw-file-description" title="Tissot PRC 200 (T17.1.586.52)"><img alt="Tissot PRC 200 (T17.1.586.52)" src="//upload.wikimedia.org/wikipedia/commons/thumb/8/8a/Tissot_PRC_200_T17.1.586.52.jpg/120px-Tissot_PRC_200_T17.1.586.52.jpg" decoding="async" width="120" height="90" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/8a/Tissot_PRC_200_T17.1.586.52.jpg/180px-Tissot_PRC_200_T17.1.586.52.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/8a/Tissot_PRC_200_T17.1.586.52.jpg/240px-Tissot_PRC_200_T17.1.586.52.jpg 2x" data-file-width="4000" data-file-height="3000" /></a></span></div> <div class="gallerytext">Tissot PRC 200 (T17.1.586.52) </div> </li> <li class="gallerybox" style="width: 155px"> <div class="thumb" style="width: 150px; height: 150px;"><span typeof="mw:File"><a href="/wiki/File:Tissot_pocket_watch,_open_-_20110212.jpg" class="mw-file-description" title="Tissot pocket watch, open"><img alt="Tissot pocket watch, open" src="//upload.wikimedia.org/wikipedia/commons/thumb/9/9f/Tissot_pocket_watch%2C_open_-_20110212.jpg/120px-Tissot_pocket_watch%2C_open_-_20110212.jpg" decoding="async" width="120" height="80" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/9f/Tissot_pocket_watch%2C_open_-_20110212.jpg/180px-Tissot_pocket_watch%2C_open_-_20110212.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/9f/Tissot_pocket_watch%2C_open_-_20110212.jpg/240px-Tissot_pocket_watch%2C_open_-_20110212.jpg 2x" data-file-width="4288" data-file-height="2848" /></a></span></div> <div class="gallerytext">Tissot pocket watch, open</div> </li> </ul> <div class="mw-heading mw-heading2"><h2 id="Marketing">Marketing</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Tissot&action=edit&section=8" title="Edit section: Marketing"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Tissot has partnered with a wide range of celebrities from basketball players, actors, cricket players, to MotoGP racers to be their brand ambassadors. Tissot brand ambassadors have included: <a href="/wiki/Tony_Parker" title="Tony Parker">Tony Parker</a>, <a href="/wiki/Liu_Yi_Fei" class="mw-redirect" title="Liu Yi Fei">Liu Yi Fei</a>, <a href="/wiki/Virat_Kohli" title="Virat Kohli">Virat Kohli</a>, <a href="/wiki/Deepika_Padukone" title="Deepika Padukone">Deepika Padukone</a>, <a href="/wiki/Huang_Xiaoming" title="Huang Xiaoming">Huang Xiaoming</a>, <a href="/wiki/Jorge_Lorenzo" title="Jorge Lorenzo">Jorge Lorenzo</a>, <a href="/wiki/Thomas_L%C3%BCthi" title="Thomas Lüthi">Thomas Lüthi</a>, <a href="/wiki/Neha_Kakkar" title="Neha Kakkar">Neha Kakkar</a>, <a href="/wiki/Marc_M%C3%A1rquez" title="Marc Márquez">Marc Márquez</a> and <a href="/wiki/Rana_Daggubati" title="Rana Daggubati">Rana Daggubati</a>, <a href="/wiki/Gong_Jun" title="Gong Jun"> Simon Gong Jun</a>.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> Tissot is also currently the official watch for the <a href="/wiki/NBA" class="mw-redirect" title="NBA">NBA</a>.<sup id="cite_ref-NBA_16-0" class="reference"><a href="#cite_note-NBA-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Clientele">Clientele</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Tissot&action=edit&section=9" title="Edit section: Clientele"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Tissot watches have been worn by <a href="/wiki/Catherine,_Princess_of_Wales" title="Catherine, Princess of Wales">Catherine, Princess of Wales</a>, <a href="/wiki/Sarah_Bernhardt" title="Sarah Bernhardt">Sarah Bernhardt</a>, singer <a href="/wiki/Carmen_Miranda" title="Carmen Miranda">Carmen Miranda</a>, <a href="/wiki/Grace_Kelly" title="Grace Kelly">Grace Kelly</a>, and <a href="/wiki/Nelson_Mandela" title="Nelson Mandela">Nelson Mandela</a>.<sup id="cite_ref-Tissot_Official_5-2" class="reference"><a href="#cite_note-Tissot_Official-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="In_popular_culture">In popular culture</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Tissot&action=edit&section=10" title="Edit section: In popular culture"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1251242444">.mw-parser-output .ambox{border:1px solid #a2a9b1;border-left:10px solid #36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output .ambox.mbox-small-left{margin:4px 1em 4px 0;overflow:hidden;width:238px;border-collapse:collapse;font-size:88%;line-height:1.25em}.mw-parser-output .ambox-speedy{border-left:10px solid #b32424;background-color:#fee7e6}.mw-parser-output .ambox-delete{border-left:10px solid #b32424}.mw-parser-output .ambox-content{border-left:10px solid #f28500}.mw-parser-output .ambox-style{border-left:10px solid #fc3}.mw-parser-output .ambox-move{border-left:10px solid #9932cc}.mw-parser-output .ambox-protection{border-left:10px solid #a2a9b1}.mw-parser-output .ambox .mbox-text{border:none;padding:0.25em 0.5em;width:100%}.mw-parser-output .ambox .mbox-image{border:none;padding:2px 0 2px 0.5em;text-align:center}.mw-parser-output .ambox .mbox-imageright{border:none;padding:2px 0.5em 2px 0;text-align:center}.mw-parser-output .ambox .mbox-empty-cell{border:none;padding:0;width:1px}.mw-parser-output .ambox .mbox-image-div{width:52px}@media(min-width:720px){.mw-parser-output .ambox{margin:0 10%}}@media print{body.ns-0 .mw-parser-output .ambox{display:none!important}}</style><table class="box-Unreferenced_section plainlinks metadata ambox ambox-content ambox-Unreferenced" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><a href="/wiki/File:Question_book-new.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/50px-Question_book-new.svg.png" decoding="async" width="50" height="39" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/75px-Question_book-new.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/100px-Question_book-new.svg.png 2x" data-file-width="512" data-file-height="399" /></a></span></div></td><td class="mbox-text"><div class="mbox-text-span">This section <b>does not <a href="/wiki/Wikipedia:Citing_sources" title="Wikipedia:Citing sources">cite</a> any <a href="/wiki/Wikipedia:Verifiability" title="Wikipedia:Verifiability">sources</a></b>.<span class="hide-when-compact"> Please help <a href="/wiki/Special:EditPage/Tissot" title="Special:EditPage/Tissot">improve this section</a> by <a href="/wiki/Help:Referencing_for_beginners" title="Help:Referencing for beginners">adding citations to reliable sources</a>. Unsourced material may be challenged and <a href="/wiki/Wikipedia:Verifiability#Burden_of_evidence" title="Wikipedia:Verifiability">removed</a>.</span> <span class="date-container"><i>(<span class="date">July 2022</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <p><a href="/wiki/James_Stewart" title="James Stewart">James Stewart</a> wore a Tissot watch in <i><a href="/wiki/Rear_Window" title="Rear Window">Rear Window</a></i>. T-Touch watches have been worn by <a href="/wiki/Angelina_Jolie" title="Angelina Jolie">Angelina Jolie</a> in the movies <i><a href="/wiki/Lara_Croft_Tomb_Raider:_The_Cradle_of_Life" class="mw-redirect" title="Lara Croft Tomb Raider: The Cradle of Life">Lara Croft Tomb Raider: The Cradle of Life</a></i> and <i><a href="/wiki/Mr._%26_Mrs._Smith_(2005_film)" title="Mr. & Mrs. Smith (2005 film)">Mr. & Mrs. Smith</a></i>. <a href="/wiki/Simon_Pegg" title="Simon Pegg">Simon Pegg</a> wore a T-Touch in <i><a href="/wiki/Mission:_Impossible_%E2%80%93_Rogue_Nation" title="Mission: Impossible – Rogue Nation">Mission: Impossible – Rogue Nation</a></i>.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (August 2022)">citation needed</span></a></i>]</sup>. <a href="/wiki/Richard_Roundtree" title="Richard Roundtree">Richard Roundtree</a> appears to wear a Tissot PR 516 with steel rally bracelet in <i><a href="/wiki/Shaft_(1971_film)" title="Shaft (1971 film)">Shaft</a></i>. Indian actor <a href="/wiki/Kamal_Haasan" title="Kamal Haasan">Kamal Haasan</a> wore a Tissot watch in 2008 Tamil film <i><a href="/wiki/Dasavathaaram" title="Dasavathaaram">Dasavathaaram</a></i>. </p> <div class="mw-heading mw-heading2"><h2 id="Sponsorships">Sponsorships</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Tissot&action=edit&section=11" title="Edit section: Sponsorships"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Tissot has been the official timekeeper responsible for timing in several sports including <a href="/wiki/MotoGP" class="mw-redirect" title="MotoGP">MotoGP</a>, the <a href="/wiki/International_Ice_Hockey_Federation" title="International Ice Hockey Federation">International Ice Hockey Federation</a>, the <a href="/wiki/Union_Cycliste_Internationale" title="Union Cycliste Internationale">Union Cycliste Internationale</a>, the <a href="/wiki/International_Basketball_Federation" class="mw-redirect" title="International Basketball Federation">International Basketball Federation</a> (FIBA), the <a href="/wiki/International_Fencing_Federation" title="International Fencing Federation">International Fencing Federation</a>, the <a href="/wiki/Women%27s_National_Basketball_Association" title="Women's National Basketball Association">Women's National Basketball Association</a>,<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> for many years. In basketball it has sponsored the <a href="/wiki/Switzerland_national_basketball_team" class="mw-redirect" title="Switzerland national basketball team">Swiss national team</a>,<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> the <a href="/wiki/Chinese_Basketball_Association" title="Chinese Basketball Association">Chinese Basketball Association</a>, the <a href="/wiki/NBA" class="mw-redirect" title="NBA">NBA</a> and other related events, teams, and organizations. On 20 November 2019 it was announced that Tissot would serve as the official timekeeper and results service for the <a href="/wiki/2022_World_Games" title="2022 World Games">2022 World Games</a>.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Tissot&action=edit&section=12" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1259569809">.mw-parser-output .portalbox{padding:0;margin:0.5em 0;display:table;box-sizing:border-box;max-width:175px;list-style:none}.mw-parser-output .portalborder{border:1px solid var(--border-color-base,#a2a9b1);padding:0.1em;background:var(--background-color-neutral-subtle,#f8f9fa)}.mw-parser-output .portalbox-entry{display:table-row;font-size:85%;line-height:110%;height:1.9em;font-style:italic;font-weight:bold}.mw-parser-output .portalbox-image{display:table-cell;padding:0.2em;vertical-align:middle;text-align:center}.mw-parser-output .portalbox-link{display:table-cell;padding:0.2em 0.2em 0.2em 0.3em;vertical-align:middle}@media(min-width:720px){.mw-parser-output .portalleft{clear:left;float:left;margin:0.5em 1em 0.5em 0}.mw-parser-output .portalright{clear:right;float:right;margin:0.5em 0 0.5em 1em}}</style><ul role="navigation" aria-label="Portals" class="noprint portalbox portalborder portalright"> <li class="portalbox-entry"><span class="portalbox-image"><span class="noviewer" typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/28px-Industry5.svg.png" decoding="async" width="28" height="28" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/42px-Industry5.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/56px-Industry5.svg.png 2x" data-file-width="512" data-file-height="512" /></span></span></span><span class="portalbox-link"><a href="/wiki/Portal:Companies" title="Portal:Companies">Companies portal</a></span></li></ul> <ul><li><a href="/wiki/List_of_watch_manufacturers" title="List of watch manufacturers">List of watch manufacturers</a></li> <li><a href="/wiki/Swiss_Made" class="mw-redirect" title="Swiss Made">Swiss Made</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Tissot&action=edit&section=13" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=9548261">"Company Overview of Tissot SA"</a>. <i>www.bloomberg.com</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2019-02-04</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.bloomberg.com&rft.atitle=Company+Overview+of+Tissot+SA&rft_id=https%3A%2F%2Fwww.bloomberg.com%2Fresearch%2Fstocks%2Fprivate%2Fsnapshot.asp%3FprivcapId%3D9548261&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATissot" class="Z3988"></span></span> </li> <li id="cite_note-Tissot:_The_Brand-2"><span class="mw-cite-backlink">^ <a href="#cite_ref-Tissot:_The_Brand_2-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Tissot:_The_Brand_2-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-Tissot:_The_Brand_2-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20141202222443/http://www.tissot.ch/thebrand.html">"Tissot: The Brand"</a>. Tissot. Archived from <a rel="nofollow" class="external text" href="http://www.tissot.ch/thebrand.html">the original</a> on 2 December 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">10 December</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Tissot%3A+The+Brand&rft.pub=Tissot&rft_id=http%3A%2F%2Fwww.tissot.ch%2Fthebrand.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATissot" class="Z3988"></span></span> </li> <li id="cite_note-fallet-3"><span class="mw-cite-backlink">^ <a href="#cite_ref-fallet_3-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-fallet_3-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-fallet_3-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-fallet_3-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-fallet_3-4"><sup><i><b>e</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFEstelle_Fallet2002" class="citation book cs1">Estelle Fallet (2002). <a rel="nofollow" class="external text" href="https://www.tissotwatches.com/media/downloadable/pocket_book_en.pdf"><i>The Story of a Watch Company</i></a> <span class="cs1-format">(PDF)</span>. Tissot. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/2-940333-00-9" title="Special:BookSources/2-940333-00-9"><bdi>2-940333-00-9</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=The+Story+of+a+Watch+Company&rft.pub=Tissot&rft.date=2002&rft.isbn=2-940333-00-9&rft.au=Estelle+Fallet&rft_id=https%3A%2F%2Fwww.tissotwatches.com%2Fmedia%2Fdownloadable%2Fpocket_book_en.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATissot" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text">"A LOOK BACK AT TISSOT." Montres Publiques, 07/26/2021, <a rel="nofollow" class="external free" href="https://montrespubliques.com/new-1minute-reads/a-look-back-at-tissot">https://montrespubliques.com/new-1minute-reads/a-look-back-at-tissot</a></span> </li> <li id="cite_note-Tissot_Official-5"><span class="mw-cite-backlink">^ <a href="#cite_ref-Tissot_Official_5-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Tissot_Official_5-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-Tissot_Official_5-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.tissot.ch/?mod_communication/chapter_history">"Tissot Official Website: History"</a>. Tissot<span class="reference-accessdate">. Retrieved <span class="nowrap">2009-09-18</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Tissot+Official+Website%3A+History&rft.pub=Tissot&rft_id=http%3A%2F%2Fwww.tissot.ch%2F%3Fmod_communication%2Fchapter_history&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATissot" class="Z3988"></span></span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.firstclasswatches.co.uk/blog/2018/05/tissot-innovation-since-1853/">"Tissot watches, Innovation Since 1853"</a>. <i>First Class Watches</i><span class="reference-accessdate">. Retrieved <span class="nowrap">26 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=First+Class+Watches&rft.atitle=Tissot+watches%2C+Innovation+Since+1853&rft_id=https%3A%2F%2Fwww.firstclasswatches.co.uk%2Fblog%2F2018%2F05%2Ftissot-innovation-since-1853%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATissot" class="Z3988"></span></span> </li> <li id="cite_note-Watchmaster-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-Watchmaster_7-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.watchmaster.com/en/journal/stories-en/how-ssih-became-the-swatch-group-which-rescued-the-swiss-watch-industry">"From SSIH to Swatch Group: The rescue of the Swiss watch industry"</a>. <i>Watchmaster</i><span class="reference-accessdate">. Retrieved <span class="nowrap">26 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Watchmaster&rft.atitle=From+SSIH+to+Swatch+Group%3A+The+rescue+of+the+Swiss+watch+industry&rft_id=https%3A%2F%2Fwww.watchmaster.com%2Fen%2Fjournal%2Fstories-en%2Fhow-ssih-became-the-swatch-group-which-rescued-the-swiss-watch-industry&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATissot" class="Z3988"></span></span> </li> <li id="cite_note-Superwatchman-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-Superwatchman_8-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://superwatchman.com/a-brief-tour-of-tissot/">"A Brief Tour of Tissot"</a>. <i>Superwatchman</i>. Superwatchman AB<span class="reference-accessdate">. Retrieved <span class="nowrap">26 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Superwatchman&rft.atitle=A+Brief+Tour+of+Tissot&rft_id=https%3A%2F%2Fsuperwatchman.com%2Fa-brief-tour-of-tissot%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATissot" class="Z3988"></span></span> </li> <li id="cite_note-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-9">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20180422170501/http://www.swatchgroup.com/brands_and_companies/watches_and_jewelry/middle_range">"Middle Range watches – (Tissot, Balmain, Certina, Mido, Hamilton, Calvin Klein)"</a>. <i>The Swatch Group</i>. Archived from the original on 22 April 2018.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Swatch+Group&rft.atitle=Middle+Range+watches+%E2%80%93+%28Tissot%2C+Balmain%2C+Certina%2C+Mido%2C+Hamilton%2C+Calvin+Klein%29&rft_id=http%3A%2F%2Fwww.swatchgroup.com%2Fbrands_and_companies%2Fwatches_and_jewelry%2Fmiddle_range&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATissot" class="Z3988"></span><span class="cs1-maint citation-comment"><code class="cs1-code">{{<a href="/wiki/Template:Cite_web" title="Template:Cite web">cite web</a>}}</code>: CS1 maint: unfit URL (<a href="/wiki/Category:CS1_maint:_unfit_URL" title="Category:CS1 maint: unfit URL">link</a>)</span></span> </li> <li id="cite_note-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-10">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.swisstiming.com/sports/cycling-track/">"Cycling"</a>. <i>Swiss Timing</i><span class="reference-accessdate">. Retrieved <span class="nowrap">26 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Swiss+Timing&rft.atitle=Cycling&rft_id=https%3A%2F%2Fwww.swisstiming.com%2Fsports%2Fcycling-track%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATissot" class="Z3988"></span></span> </li> <li id="cite_note-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-11">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://medium.com/@swisswatchbrand/tissot-the-innovator-by-tradition-240de7e82112">"Tissot — The "Innovator By Tradition"<span class="cs1-kern-right"></span>"</a>. <i>Swiss Watch Brand</i>. 2018-03-30<span class="reference-accessdate">. Retrieved <span class="nowrap">2019-02-04</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Swiss+Watch+Brand&rft.atitle=Tissot+%E2%80%94+The+%22Innovator+By+Tradition%22&rft.date=2018-03-30&rft_id=https%3A%2F%2Fmedium.com%2F%40swisswatchbrand%2Ftissot-the-innovator-by-tradition-240de7e82112&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATissot" class="Z3988"></span></span> </li> <li id="cite_note-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-12">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.tissotwatches.com/en-us/collection/all-our-watches/t-gold.html">"Tissot® official website"</a>. <i>Tissot Watches</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2022-09-10</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Tissot+Watches&rft.atitle=Tissot%C2%AE+official+website&rft_id=https%3A%2F%2Fwww.tissotwatches.com%2Fen-us%2Fcollection%2Fall-our-watches%2Ft-gold.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATissot" class="Z3988"></span></span> </li> <li id="cite_note-13"><span class="mw-cite-backlink"><b><a href="#cite_ref-13">^</a></b></span> <span class="reference-text">"THE 1-MINUTE HISTORY OF ANTI-MAGNETIC WATCHES." Montres Publiques, 12/06/2019, <a rel="nofollow" class="external free" href="https://montrespubliques.com/1minute-reads/the-1-minute-history-of-anti-magnetic-watches?rq=tissot">https://montrespubliques.com/1minute-reads/the-1-minute-history-of-anti-magnetic-watches?rq=tissot</a></span> </li> <li id="cite_note-14"><span class="mw-cite-backlink"><b><a href="#cite_ref-14">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.anytimewatches.com/en/the-new-tissot-t-touch-expert-solar.html">"The New Tissot T-Touch Expert Solar"</a>. Anytime Watches. 14 November 2014.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=The+New+Tissot+T-Touch+Expert+Solar&rft.pub=Anytime+Watches&rft.date=2014-11-14&rft_id=http%3A%2F%2Fwww.anytimewatches.com%2Fen%2Fthe-new-tissot-t-touch-expert-solar.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATissot" class="Z3988"></span></span> </li> <li id="cite_note-15"><span class="mw-cite-backlink"><b><a href="#cite_ref-15">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.tissotwatches.com/en-us/tissot-world-ambassadors">"Official Tissot Website – Meet our ambassadors"</a>. <i>www.tissotwatches.com</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2023-09-07</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.tissotwatches.com&rft.atitle=Official+Tissot+Website+%E2%80%93+Meet+our+ambassadors&rft_id=https%3A%2F%2Fwww.tissotwatches.com%2Fen-us%2Ftissot-world-ambassadors&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATissot" class="Z3988"></span></span> </li> <li id="cite_note-NBA-16"><span class="mw-cite-backlink"><b><a href="#cite_ref-NBA_16-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.tissotwatches.com/en-en/magazine-news-55.html">"NBA Renewal announcement 2021"</a>. <i>www.tissotwatches.com</i>. 20 October 2021<span class="reference-accessdate">. Retrieved <span class="nowrap">9 June</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.tissotwatches.com&rft.atitle=NBA+Renewal+announcement+2021&rft.date=2021-10-20&rft_id=https%3A%2F%2Fwww.tissotwatches.com%2Fen-en%2Fmagazine-news-55.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATissot" class="Z3988"></span></span> </li> <li id="cite_note-17"><span class="mw-cite-backlink"><b><a href="#cite_ref-17">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.espn.com/nba/story/_/id/13813208/nba-watchmaker-tissot-announce-multi-year-partnership">"NBA, watchmaker Tissot announce multiyear partnership"</a>. ESPN<span class="reference-accessdate">. Retrieved <span class="nowrap">23 February</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=NBA%2C+watchmaker+Tissot+announce+multiyear+partnership&rft.pub=ESPN&rft_id=https%3A%2F%2Fwww.espn.com%2Fnba%2Fstory%2F_%2Fid%2F13813208%2Fnba-watchmaker-tissot-announce-multi-year-partnership&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATissot" class="Z3988"></span></span> </li> <li id="cite_note-18"><span class="mw-cite-backlink"><b><a href="#cite_ref-18">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.fiba.basketball/eurobasket/2017/qualifiers/Switzerland/#iset=716054ac-6f03-4c86-8f2a-8e4bccbd32dc&iid=73368a21-f38b-4a95-a006-2d913f206dd5">FIBA EuroBasket 2017</a>, FIBA.com, Retrieved 31 August 2017.</span> </li> <li id="cite_note-19"><span class="mw-cite-backlink"><b><a href="#cite_ref-19">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://www.theworldgames.org/news/The-World-Games-2022-32/Tissot-Official-Timekeeper-of-The-World-Games-2021-1975">Tissot Official Timekeeper of The World Games 2021</a>, The World Games, Retrieved 16 July 2022</span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Tissot&action=edit&section=14" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1235681985">.mw-parser-output .side-box{margin:4px 0;box-sizing:border-box;border:1px solid #aaa;font-size:88%;line-height:1.25em;background-color:var(--background-color-interactive-subtle,#f8f9fa);display:flow-root}.mw-parser-output .side-box-abovebelow,.mw-parser-output .side-box-text{padding:0.25em 0.9em}.mw-parser-output .side-box-image{padding:2px 0 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srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" data-file-width="20" data-file-height="20" /></a></span></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">International</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"><ul><li><span class="uid"><a rel="nofollow" class="external text" href="https://viaf.org/viaf/3154159248251804870000">VIAF</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="http://id.worldcat.org/fast/1636289/">FAST</a></span></li></ul></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">National</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"><ul><li><span class="uid"><a rel="nofollow" class="external text" href="https://d-nb.info/gnd/5557121-9">Germany</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://id.loc.gov/authorities/n2006014667">United States</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://catalogue.bnf.fr/ark:/12148/cb11375557t">France</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://data.bnf.fr/ark:/12148/cb11375557t">BnF data</a></span></li></ul></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"><ul><li><span class="uid"><a rel="nofollow" class="external text" href="https://hls-dhs-dss.ch/fr/articles/041957">Historical Dictionary of Switzerland</a></span></li></ul></div></td></tr></tbody></table></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Tissot&oldid=1259093598">https://en.wikipedia.org/w/index.php?title=Tissot&oldid=1259093598</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Categories</a>: <ul><li><a href="/wiki/Category:The_Swatch_Group" title="Category:The Swatch Group">The Swatch Group</a></li><li><a href="/wiki/Category:1853_establishments_in_Switzerland" title="Category:1853 establishments in Switzerland">1853 establishments in Switzerland</a></li><li><a href="/wiki/Category:Swiss_companies_established_in_1853" title="Category:Swiss companies established in 1853">Swiss companies 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