CINXE.COM
Our Blog: Digital Marketing Education and Resources | Rival IQ
<!DOCTYPE html> <!--[if IE 9]><html class="no-js ie9" lang="en-US"><![endif]--> <!--[if gt IE 9]><!--><html class="no-js" lang="en-US"><!--<![endif]--> <head> <script defer src="data:text/javascript;base64,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"></script> <meta name="pocket-site-verification" content="afc47a5c08d799440d11fe2ce1f223" /> <meta name="ahrefs-site-verification" content="af71378b2aae8a734bb2dd8a86dfce9d0c669f25bb5ca6f18103ddea0118b78e" /> <!-- optimize css --> <style>.async-hide { opacity: 0 !important} </style> <!-- end optimize css --> <!-- Global site tag (gtag.js) - Google Analytics --> <script defer src="https://www.googletagmanager.com/gtag/js?id=UA-27494112-2"></script> <script id="riq-google-dl-initialize"> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} </script> <script id="riq-google-initialize"> gtag('js', new Date()); gtag('config', 'UA-27494112-2', { 'optimize_id': 'GTM-PDBT3L9'}); gtag('config', 'AW-980288866'); </script> <!-- Start VWO Async SmartCode --> <link rel="stylesheet" media="print" onload="this.onload=null;this.media='all';" id="ao_optimized_gfonts" href="https://fonts.googleapis.com/css?family=Open+Sans:400,400i,700,700i,800,300,600&display=swap"><link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com" /> <script defer id="vwoCode" src="data:text/javascript;base64,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"></script> <!-- End VWO Async SmartCode --> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <link rel="pingback" href="https://www.rivaliq.com/xmlrpc.php"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https://yoast.com/wordpress/plugins/seo/ --> <title>Our Blog: Digital Marketing Education and Resources | Rival IQ</title> <meta name="description" content="Level up your marketing game with social media and content tools and tips from Rival IQ experts in the marketing industry." /> <link rel="canonical" href="https://www.rivaliq.com/blog/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="The Rival IQ Blog" /> <meta property="og:description" content="Level up your marketing game with social media and content tools and tips from Rival IQ experts in the marketing industry." /> <meta property="og:url" content="https://www.rivaliq.com/blog/" /> <meta property="og:site_name" content="Rival IQ" /> <meta property="article:modified_time" content="2019-10-28T23:34:21+00:00" /> <meta property="og:image" content="https://www.rivaliq.com/wp-content/uploads/2019/11/rivaliq-default-featured-1.png" /> <meta property="og:image:width" content="1202" /> <meta property="og:image:height" content="629" /> <meta property="og:image:type" content="image/png" /> <meta name="twitter:card" content="summary_large_image" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.rivaliq.com/blog/","url":"https://www.rivaliq.com/blog/","name":"Our Blog: Digital Marketing Education and Resources | Rival IQ","isPartOf":{"@id":"https://www.rivaliq.com/#website"},"datePublished":"2017-03-27T13:32:57+00:00","dateModified":"2019-10-28T23:34:21+00:00","description":"Level up your marketing game with social media and content tools and tips from Rival IQ experts in the marketing industry.","breadcrumb":{"@id":"https://www.rivaliq.com/blog/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.rivaliq.com/blog/"]}]},{"@type":"BreadcrumbList","@id":"https://www.rivaliq.com/blog/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.rivaliq.com/"},{"@type":"ListItem","position":2,"name":"The Rival IQ Blog"}]},{"@type":"WebSite","@id":"https://www.rivaliq.com/#website","url":"https://www.rivaliq.com/","name":"Rival IQ","description":"Social Media Analytics","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.rivaliq.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}</script> <!-- / Yoast SEO Premium plugin. --> <link href='https://fonts.gstatic.com' crossorigin='anonymous' rel='preconnect' /> <link rel="alternate" type="application/rss+xml" title="Rival IQ » Feed" href="https://www.rivaliq.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="Rival IQ » Comments Feed" href="https://www.rivaliq.com/comments/feed/" /> <link rel='stylesheet' id='wp-block-library-css' href='https://www.rivaliq.com/wp-includes/css/dist/block-library/style.min.css?ver=6.5.5' type='text/css' media='all' /> <style id='wp-block-library-theme-inline-css' type='text/css'> .wp-block-audio figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-audio figcaption{color:#ffffffa6}.wp-block-audio{margin:0 0 1em}.wp-block-code{border:1px solid #ccc;border-radius:4px;font-family:Menlo,Consolas,monaco,monospace;padding:.8em 1em}.wp-block-embed figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-embed figcaption{color:#ffffffa6}.wp-block-embed{margin:0 0 1em}.blocks-gallery-caption{color:#555;font-size:13px;text-align:center}.is-dark-theme .blocks-gallery-caption{color:#ffffffa6}.wp-block-image figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-image figcaption{color:#ffffffa6}.wp-block-image{margin:0 0 1em}.wp-block-pullquote{border-bottom:4px solid;border-top:4px solid;color:currentColor;margin-bottom:1.75em}.wp-block-pullquote cite,.wp-block-pullquote footer,.wp-block-pullquote__citation{color:currentColor;font-size:.8125em;font-style:normal;text-transform:uppercase}.wp-block-quote{border-left:.25em solid;margin:0 0 1.75em;padding-left:1em}.wp-block-quote cite,.wp-block-quote footer{color:currentColor;font-size:.8125em;font-style:normal;position:relative}.wp-block-quote.has-text-align-right{border-left:none;border-right:.25em solid;padding-left:0;padding-right:1em}.wp-block-quote.has-text-align-center{border:none;padding-left:0}.wp-block-quote.is-large,.wp-block-quote.is-style-large,.wp-block-quote.is-style-plain{border:none}.wp-block-search .wp-block-search__label{font-weight:700}.wp-block-search__button{border:1px solid #ccc;padding:.375em .625em}:where(.wp-block-group.has-background){padding:1.25em 2.375em}.wp-block-separator.has-css-opacity{opacity:.4}.wp-block-separator{border:none;border-bottom:2px solid;margin-left:auto;margin-right:auto}.wp-block-separator.has-alpha-channel-opacity{opacity:1}.wp-block-separator:not(.is-style-wide):not(.is-style-dots){width:100px}.wp-block-separator.has-background:not(.is-style-dots){border-bottom:none;height:1px}.wp-block-separator.has-background:not(.is-style-wide):not(.is-style-dots){height:2px}.wp-block-table{margin:0 0 1em}.wp-block-table td,.wp-block-table th{word-break:normal}.wp-block-table figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-table figcaption{color:#ffffffa6}.wp-block-video figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-video figcaption{color:#ffffffa6}.wp-block-video{margin:0 0 1em}.wp-block-template-part.has-background{margin-bottom:0;margin-top:0;padding:1.25em 2.375em} </style> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} .wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} .wp-block-pullquote{font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='font-awesome-slim-css' href='https://www.rivaliq.com/wp-content/themes/rivaliq-child-theme/font-awesome-slim/css/fontawesome.min.css?ver=6.5.5' type='text/css' media='all' /> <link rel='stylesheet' id='font-awesome-shim-css' href='https://www.rivaliq.com/wp-content/cache/autoptimize/css/autoptimize_single_aa7929da159a9e02ec25320f116006c6.css?ver=6.5.5' type='text/css' media='all' /> <link rel='stylesheet' id='no-minify-css-css' href='https://www.rivaliq.com/wp-content/cache/autoptimize/css/autoptimize_single_952887ebd5fc64d4f803d31602f5bff2.css?ver=6.5.5' type='text/css' media='all' /> <link rel='stylesheet' id='x-stack-css' href='https://www.rivaliq.com/wp-content/cache/autoptimize/css/autoptimize_single_226f108eb13ede8e2d4ebc04029256d8.css?ver=10.4.15' type='text/css' media='all' /> <link rel='stylesheet' id='x-child-css' href='https://www.rivaliq.com/wp-content/cache/autoptimize/css/autoptimize_single_4c22e62eb21eea4c508ff6f68d25146f.css?ver=10.4.15' type='text/css' media='all' /> <style id='cs-inline-css' type='text/css'> @media (min-width:1200px){.x-hide-xl{display:none !important;}}@media (min-width:979px) and (max-width:1199.98px){.x-hide-lg{display:none !important;}}@media (min-width:767px) and (max-width:978.98px){.x-hide-md{display:none !important;}}@media (min-width:480px) and (max-width:766.98px){.x-hide-sm{display:none !important;}}@media (max-width:479.98px){.x-hide-xs{display:none !important;}} a,h1 a:hover,h2 a:hover,h3 a:hover,h4 a:hover,h5 a:hover,h6 a:hover,.x-breadcrumb-wrap a:hover,.x-comment-author a:hover,.x-comment-time:hover,.p-meta > span > a:hover,.format-link .link a:hover,.x-main .widget ul li a:hover,.x-main .widget ol li a:hover,.x-main .widget_tag_cloud .tagcloud a:hover,.x-sidebar .widget ul li a:hover,.x-sidebar .widget ol li a:hover,.x-sidebar .widget_tag_cloud .tagcloud a:hover,.x-portfolio .entry-extra .x-ul-tags li a:hover{color:#0d90d4;}a:hover{color:hsl(201,81%,59%);}a.x-img-thumbnail:hover{border-color:#0d90d4;}.x-main{width:72%;}.x-sidebar{width:calc( 100% - 72%);}.x-post-slider-archive-active .x-container.main:not(.x-row):not(.x-grid):before{top:0;}.x-content-sidebar-active .x-container.main:not(.x-row):not(.x-grid):before{right:calc( 100% - 72%);}.x-sidebar-content-active .x-container.main:not(.x-row):not(.x-grid):before{left:calc( 100% - 72%);}.x-full-width-active .x-container.main:not(.x-row):not(.x-grid):before{left:-5000em;}.h-landmark,.x-main .h-widget,.x-main .h-widget a.rsswidget,.x-main .h-widget a.rsswidget:hover,.x-main .widget.widget_pages .current_page_item a,.x-main .widget.widget_nav_menu .current-menu-item a,.x-main .widget.widget_pages .current_page_item a:hover,.x-main .widget.widget_nav_menu .current-menu-item a:hover,.x-sidebar .h-widget,.x-sidebar .h-widget a.rsswidget,.x-sidebar .h-widget a.rsswidget:hover,.x-sidebar .widget.widget_pages .current_page_item a,.x-sidebar .widget.widget_nav_menu .current-menu-item a,.x-sidebar .widget.widget_pages .current_page_item a:hover,.x-sidebar .widget.widget_nav_menu .current-menu-item a:hover{color:#333333;}.x-main .widget,.x-main .widget a,.x-main .widget ul li a,.x-main .widget ol li a,.x-main .widget_tag_cloud .tagcloud a,.x-main .widget_product_tag_cloud .tagcloud a,.x-main .widget a:hover,.x-main .widget ul li a:hover,.x-main .widget ol li a:hover,.x-main .widget_tag_cloud .tagcloud a:hover,.x-main .widget_product_tag_cloud .tagcloud a:hover,.x-main .widget_shopping_cart .buttons .button,.x-main .widget_price_filter .price_slider_amount .button,.x-sidebar .widget,.x-sidebar .widget a,.x-sidebar .widget ul li a,.x-sidebar .widget ol li a,.x-sidebar .widget_tag_cloud .tagcloud a,.x-sidebar .widget_product_tag_cloud .tagcloud a,.x-sidebar .widget a:hover,.x-sidebar .widget ul li a:hover,.x-sidebar .widget ol li a:hover,.x-sidebar .widget_tag_cloud .tagcloud a:hover,.x-sidebar .widget_product_tag_cloud .tagcloud a:hover,.x-sidebar .widget_shopping_cart .buttons .button,.x-sidebar .widget_price_filter .price_slider_amount .button{color:#707070;}.x-main .h-widget,.x-main .widget.widget_pages .current_page_item,.x-main .widget.widget_nav_menu .current-menu-item,.x-sidebar .h-widget,.x-sidebar .widget.widget_pages .current_page_item,.x-sidebar .widget.widget_nav_menu .current-menu-item{border-color:#333333;}.x-post-slider{height:400px;}.archive .x-post-slider{height:400px;}.x-post-slider .x-post-slider-entry{padding-bottom:400px;}.archive .x-post-slider .x-post-slider-entry{padding-bottom:400px;}.format-link .link a,.x-portfolio .entry-extra .x-ul-tags li a{color:rgb(110,110,110);}.p-meta > span > a,.x-nav-articles a,.entry-top-navigation .entry-parent,.option-set .x-index-filters,.option-set .x-portfolio-filters,.option-set .x-index-filters-menu >li >a:hover,.option-set .x-index-filters-menu >li >a.selected,.option-set .x-portfolio-filters-menu > li > a:hover,.option-set .x-portfolio-filters-menu > li > a.selected{color:#072b41;}.x-nav-articles a,.entry-top-navigation .entry-parent,.option-set .x-index-filters,.option-set .x-portfolio-filters,.option-set .x-index-filters i,.option-set .x-portfolio-filters i{border-color:#072b41;}.x-nav-articles a:hover,.entry-top-navigation .entry-parent:hover,.option-set .x-index-filters:hover i,.option-set .x-portfolio-filters:hover i{background-color:#072b41;}@media (max-width:978.98px){.x-content-sidebar-active .x-container.main:not(.x-row):not(.x-grid):before,.x-sidebar-content-active .x-container.main:not(.x-row):not(.x-grid):before{left:-5000em;}body .x-main .widget,body .x-main .widget a,body .x-main .widget a:hover,body .x-main .widget ul li a,body .x-main .widget ol li a,body .x-main .widget ul li a:hover,body .x-main .widget ol li a:hover,body .x-sidebar .widget,body .x-sidebar .widget a,body .x-sidebar .widget a:hover,body .x-sidebar .widget ul li a,body .x-sidebar .widget ol li a,body .x-sidebar .widget ul li a:hover,body .x-sidebar .widget ol li a:hover{color:rgb(110,110,110);}body .x-main .h-widget,body .x-main .widget.widget_pages .current_page_item a,body .x-main .widget.widget_nav_menu .current-menu-item a,body .x-main .widget.widget_pages .current_page_item a:hover,body .x-main .widget.widget_nav_menu .current-menu-item a:hover,body .x-sidebar .h-widget,body .x-sidebar .widget.widget_pages .current_page_item a,body .x-sidebar .widget.widget_nav_menu .current-menu-item a,body .x-sidebar .widget.widget_pages .current_page_item a:hover,body .x-sidebar .widget.widget_nav_menu .current-menu-item a:hover{color:#072b41;}body .x-main .h-widget,body .x-main .widget.widget_pages .current_page_item,body .x-main .widget.widget_nav_menu .current-menu-item,body .x-sidebar .h-widget,body .x-sidebar .widget.widget_pages .current_page_item,body .x-sidebar .widget.widget_nav_menu .current-menu-item{border-color:#072b41;}}@media (max-width:766.98px){.x-post-slider,.archive .x-post-slider{height:auto !important;}.x-post-slider .x-post-slider-entry,.archive .x-post-slider .x-post-slider-entry{padding-bottom:65% !important;}}html{font-size:18px;}@media (min-width:479px){html{font-size:18px;}}@media (min-width:766px){html{font-size:18px;}}@media (min-width:978px){html{font-size:18px;}}@media (min-width:1199px){html{font-size:18px;}}body{font-style:normal;font-weight:400;color:rgb(110,110,110);background-color:hsl(0,0%,100%);}.w-b{font-weight:400 !important;}h1,h2,h3,h4,h5,h6,.h1,.h2,.h3,.h4,.h5,.h6{font-family:"Open Sans",sans-serif;font-style:normal;font-weight:800;}h1,.h1{letter-spacing:-0.02em;}h2,.h2{letter-spacing:-0.02em;}h3,.h3{letter-spacing:-0.02em;}h4,.h4{letter-spacing:0em;}h5,.h5{letter-spacing:0em;}h6,.h6{letter-spacing:0em;}.w-h{font-weight:800 !important;}.x-container.width{width:88%;}.x-container.max{max-width:1170px;}.x-bar-content.x-container.width{flex-basis:88%;}.x-main.full{float:none;clear:both;display:block;width:auto;}@media (max-width:978.98px){.x-main.full,.x-main.left,.x-main.right,.x-sidebar.left,.x-sidebar.right{float:none;display:block;width:auto !important;}}.entry-header,.entry-content{font-size:0.944rem;}body,input,button,select,textarea{font-family:"Open Sans",sans-serif;}h1,h2,h3,h4,h5,h6,.h1,.h2,.h3,.h4,.h5,.h6,h1 a,h2 a,h3 a,h4 a,h5 a,h6 a,.h1 a,.h2 a,.h3 a,.h4 a,.h5 a,.h6 a,blockquote{color:#072b41;}.cfc-h-tx{color:#072b41 !important;}.cfc-h-bd{border-color:#072b41 !important;}.cfc-h-bg{background-color:#072b41 !important;}.cfc-b-tx{color:rgb(110,110,110) !important;}.cfc-b-bd{border-color:rgb(110,110,110) !important;}.cfc-b-bg{background-color:rgb(110,110,110) !important;}.x-btn,.button,[type="submit"]{color:#ffffff;border-color:;background-color:rgb(13,144,212);text-shadow:0 0.075em 0.075em rgba(0,0,0,0.5);border-radius:0.25em;}.x-btn:hover,.button:hover,[type="submit"]:hover{color:#ffffff;border-color:;background-color:#0a77ad;text-shadow:0 0.075em 0.075em rgba(0,0,0,0.5);}.x-btn.x-btn-real,.x-btn.x-btn-real:hover{margin-bottom:0.25em;text-shadow:0 0.075em 0.075em rgba(0,0,0,0.65);}.x-btn.x-btn-real{box-shadow:0 0.25em 0 0 #141516,0 4px 9px rgba(0,0,0,0.75);}.x-btn.x-btn-real:hover{box-shadow:0 0.25em 0 0 #000000,0 4px 9px rgba(0,0,0,0.75);}.x-btn.x-btn-flat,.x-btn.x-btn-flat:hover{margin-bottom:0;text-shadow:0 0.075em 0.075em rgba(0,0,0,0.65);box-shadow:none;}.x-btn.x-btn-transparent,.x-btn.x-btn-transparent:hover{margin-bottom:0;border-width:3px;text-shadow:none;text-transform:uppercase;background-color:transparent;box-shadow:none;}.x-topbar,.x-colophon.bottom{background-color:#231f20;}.x-logobar,.x-navbar,.x-navbar .sub-menu,.x-colophon.top{background-color:#ffffff;}.x-navbar .desktop .x-nav > li > a,.x-navbar .desktop .sub-menu a,.x-navbar .mobile .x-nav li > a,.x-breadcrumb-wrap a,.x-breadcrumbs .delimiter{color:#4c535e;}.x-topbar .p-info a:hover,.x-social-global a:hover,.x-navbar .desktop .x-nav > li > a:hover,.x-navbar .desktop .x-nav > .x-active > a,.x-navbar .desktop .x-nav > .current-menu-item > a,.x-navbar .desktop .sub-menu a:hover,.x-navbar .desktop .sub-menu .x-active > a,.x-navbar .desktop .sub-menu .current-menu-item > a,.x-navbar .desktop .x-nav .x-megamenu > .sub-menu > li > a,.x-navbar .mobile .x-nav li > a:hover,.x-navbar .mobile .x-nav .x-active > a,.x-navbar .mobile .x-nav .current-menu-item > a,.x-widgetbar .widget a:hover,.x-colophon .widget a:hover,.x-colophon.bottom .x-colophon-content a:hover,.x-colophon.bottom .x-nav a:hover{color:#67abdd;}.x-navbar .desktop .x-nav > li > a:hover,.x-navbar .desktop .x-nav > .x-active > a,.x-navbar .desktop .x-nav > .current-menu-item > a{box-shadow:0 2px 0 0 #0d90d4;}.x-navbar .desktop .x-nav > li > a{height:60px;padding-top:24px;}.x-navbar-fixed-top-active .x-navbar-wrap{margin-bottom:2px;}.x-navbar .desktop .x-nav > li ul{top:calc(60px + 2px);}@media (max-width:979px){.x-navbar-fixed-top-active .x-navbar-wrap{margin-bottom:0;}}body.x-navbar-fixed-top-active .x-navbar-wrap{height:60px;}.x-navbar-inner{min-height:60px;}.x-brand{margin-top:2px;font-family:"Open Sans",sans-serif;font-size:36px;font-style:normal;font-weight:300;letter-spacing:-2em;color:#272727;}.x-brand:hover,.x-brand:focus{color:#272727;}.x-brand img{width:calc(380px / 2);}.x-navbar .x-nav-wrap .x-nav > li > a{font-family:"Open Sans",sans-serif;font-style:normal;font-weight:600;letter-spacing:0.03em;}.x-navbar .desktop .x-nav > li > a{font-size:15px;}.x-navbar .desktop .x-nav > li > a:not(.x-btn-navbar-woocommerce){padding-left:16px;padding-right:16px;}.x-navbar .desktop .x-nav > li > a > span{margin-right:-0.03em;}.x-btn-navbar{margin-top:14px;}.x-btn-navbar,.x-btn-navbar.collapsed{font-size:22px;}@media (max-width:979px){body.x-navbar-fixed-top-active .x-navbar-wrap{height:auto;}.x-widgetbar{left:0;right:0;}}.x-topbar,.x-colophon.bottom{background-color:#231f20;}.x-logobar,.x-navbar,.x-navbar .sub-menu,.x-colophon.top{background-color:#ffffff;}.x-navbar .desktop .x-nav > li > a,.x-navbar .desktop .sub-menu a,.x-navbar .mobile .x-nav li > a,.x-breadcrumb-wrap a,.x-breadcrumbs .delimiter{color:#4c535e;}.x-topbar .p-info a:hover,.x-social-global a:hover,.x-navbar .desktop .x-nav > li > a:hover,.x-navbar .desktop .x-nav > .x-active > a,.x-navbar .desktop .x-nav > .current-menu-item > a,.x-navbar .desktop .sub-menu a:hover,.x-navbar .desktop .sub-menu .x-active > a,.x-navbar .desktop .sub-menu .current-menu-item > a,.x-navbar .desktop .x-nav .x-megamenu > .sub-menu > li > a,.x-navbar .mobile .x-nav li > a:hover,.x-navbar .mobile .x-nav .x-active > a,.x-navbar .mobile .x-nav .current-menu-item > a,.x-widgetbar .widget a:hover,.x-colophon .widget a:hover,.x-colophon.bottom .x-colophon-content a:hover,.x-colophon.bottom .x-nav a:hover{color:#67abdd;}.bg .mejs-container,.x-video .mejs-container{position:unset !important;} @font-face{font-family:'FontAwesomePro';font-style:normal;font-weight:900;font-display:block;src:url('https://www.rivaliq.com/wp-content/plugins/cornerstone/assets/fonts/fa-solid-900.woff2?ver=6.4.2') format('woff2'),url('https://www.rivaliq.com/wp-content/plugins/cornerstone/assets/fonts/fa-solid-900.ttf?ver=6.4.2') format('truetype');}[data-x-fa-pro-icon]{font-family:"FontAwesomePro" !important;}[data-x-fa-pro-icon]:before{content:attr(data-x-fa-pro-icon);}[data-x-icon],[data-x-icon-o],[data-x-icon-l],[data-x-icon-s],[data-x-icon-b],[data-x-icon-sr],[data-x-icon-ss],[data-x-icon-sl],[data-x-fa-pro-icon],[class*="cs-fa-"]{display:inline-flex;font-style:normal;font-weight:400;text-decoration:inherit;text-rendering:auto;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;}[data-x-icon].left,[data-x-icon-o].left,[data-x-icon-l].left,[data-x-icon-s].left,[data-x-icon-b].left,[data-x-icon-sr].left,[data-x-icon-ss].left,[data-x-icon-sl].left,[data-x-fa-pro-icon].left,[class*="cs-fa-"].left{margin-right:0.5em;}[data-x-icon].right,[data-x-icon-o].right,[data-x-icon-l].right,[data-x-icon-s].right,[data-x-icon-b].right,[data-x-icon-sr].right,[data-x-icon-ss].right,[data-x-icon-sl].right,[data-x-fa-pro-icon].right,[class*="cs-fa-"].right{margin-left:0.5em;}[data-x-icon]:before,[data-x-icon-o]:before,[data-x-icon-l]:before,[data-x-icon-s]:before,[data-x-icon-b]:before,[data-x-icon-sr]:before,[data-x-icon-ss]:before,[data-x-icon-sl]:before,[data-x-fa-pro-icon]:before,[class*="cs-fa-"]:before{line-height:1;}@font-face{font-family:'FontAwesome';font-style:normal;font-weight:900;font-display:block;src:url('https://www.rivaliq.com/wp-content/plugins/cornerstone/assets/fonts/fa-solid-900.woff2?ver=6.4.2') format('woff2'),url('https://www.rivaliq.com/wp-content/plugins/cornerstone/assets/fonts/fa-solid-900.ttf?ver=6.4.2') format('truetype');}[data-x-icon],[data-x-icon-s],[data-x-icon][class*="cs-fa-"]{font-family:"FontAwesome" !important;font-weight:900;}[data-x-icon]:before,[data-x-icon][class*="cs-fa-"]:before{content:attr(data-x-icon);}[data-x-icon-s]:before{content:attr(data-x-icon-s);}@font-face{font-family:'FontAwesomeRegular';font-style:normal;font-weight:400;font-display:block;src:url('https://www.rivaliq.com/wp-content/plugins/cornerstone/assets/fonts/fa-regular-400.woff2?ver=6.4.2') format('woff2'),url('https://www.rivaliq.com/wp-content/plugins/cornerstone/assets/fonts/fa-regular-400.ttf?ver=6.4.2') format('truetype');}@font-face{font-family:'FontAwesomePro';font-style:normal;font-weight:400;font-display:block;src:url('https://www.rivaliq.com/wp-content/plugins/cornerstone/assets/fonts/fa-regular-400.woff2?ver=6.4.2') format('woff2'),url('https://www.rivaliq.com/wp-content/plugins/cornerstone/assets/fonts/fa-regular-400.ttf?ver=6.4.2') format('truetype');}[data-x-icon-o]{font-family:"FontAwesomeRegular" !important;}[data-x-icon-o]:before{content:attr(data-x-icon-o);}@font-face{font-family:'FontAwesomeLight';font-style:normal;font-weight:300;font-display:block;src:url('https://www.rivaliq.com/wp-content/plugins/cornerstone/assets/fonts/fa-light-300.woff2?ver=6.4.2') format('woff2'),url('https://www.rivaliq.com/wp-content/plugins/cornerstone/assets/fonts/fa-light-300.ttf?ver=6.4.2') format('truetype');}@font-face{font-family:'FontAwesomePro';font-style:normal;font-weight:300;font-display:block;src:url('https://www.rivaliq.com/wp-content/plugins/cornerstone/assets/fonts/fa-light-300.woff2?ver=6.4.2') format('woff2'),url('https://www.rivaliq.com/wp-content/plugins/cornerstone/assets/fonts/fa-light-300.ttf?ver=6.4.2') format('truetype');}[data-x-icon-l]{font-family:"FontAwesomeLight" !important;font-weight:300;}[data-x-icon-l]:before{content:attr(data-x-icon-l);}@font-face{font-family:'FontAwesomeBrands';font-style:normal;font-weight:normal;font-display:block;src:url('https://www.rivaliq.com/wp-content/plugins/cornerstone/assets/fonts/fa-brands-400.woff2?ver=6.4.2') format('woff2'),url('https://www.rivaliq.com/wp-content/plugins/cornerstone/assets/fonts/fa-brands-400.ttf?ver=6.4.2') format('truetype');}[data-x-icon-b]{font-family:"FontAwesomeBrands" !important;}[data-x-icon-b]:before{content:attr(data-x-icon-b);}.widget.widget_rss li .rsswidget:before{content:"\f35d";padding-right:0.4em;font-family:"FontAwesome";}.doc-testing-find-me{font-size:56px;}@media (min-width:1200px) {.cs-hide-xl{display:none !important;}}@media (min-width:979px) and (max-width:1199.98px) {.cs-hide-lg{display:none !important;}}@media (min-width:767px) and (max-width:978.98px) {.cs-hide-md{display:none !important;}}@media (min-width:480px) and (max-width:766.98px) {.cs-hide-sm{display:none !important;}}@media (max-width:479.98px) {.cs-hide-xs{display:none !important;}} </style> <script type="text/javascript" defer='defer' src="https://www.rivaliq.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" defer='defer' src="https://www.rivaliq.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <link rel="https://api.w.org/" href="https://www.rivaliq.com/wp-json/" /><link rel="alternate" type="application/json" href="https://www.rivaliq.com/wp-json/wp/v2/pages/10349" /><link rel='shortlink' href='https://www.rivaliq.com/?p=10349' /> <link rel="alternate" type="application/json+oembed" href="https://www.rivaliq.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.rivaliq.com%2Fblog%2F" /> <link rel="alternate" type="text/xml+oembed" href="https://www.rivaliq.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.rivaliq.com%2Fblog%2F&format=xml" /> <!-- Start Fluid Video Embeds Style Tag --> <style type="text/css"> /* Fluid Video Embeds */ .fve-video-wrapper { position: relative; overflow: hidden; height: 0; background-color: transparent; padding-bottom: 56.25%; margin: 0.5em 0; } .fve-video-wrapper iframe, .fve-video-wrapper object, .fve-video-wrapper embed { position: absolute; display: block; top: 0; left: 0; width: 100%; height: 100%; } .fve-video-wrapper a.hyperlink-image { position: relative; display: none; } .fve-video-wrapper a.hyperlink-image img { position: relative; z-index: 2; width: 100%; } .fve-video-wrapper a.hyperlink-image .fve-play-button { position: absolute; left: 35%; top: 35%; right: 35%; bottom: 35%; z-index: 3; background-color: rgba(40, 40, 40, 0.75); background-size: 100% 100%; border-radius: 10px; } .fve-video-wrapper a.hyperlink-image:hover .fve-play-button { background-color: rgba(0, 0, 0, 0.85); } </style> <!-- End Fluid Video Embeds Style Tag --> <link rel="icon" href="https://www.rivaliq.com/wp-content/uploads/2019/02/cropped-favicon-32x32.png" sizes="32x32" /> <link rel="icon" href="https://www.rivaliq.com/wp-content/uploads/2019/02/cropped-favicon-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://www.rivaliq.com/wp-content/uploads/2019/02/cropped-favicon-180x180.png" /> <meta name="msapplication-TileImage" content="https://www.rivaliq.com/wp-content/uploads/2019/02/cropped-favicon-270x270.png" /> </link> <meta name="p:domain_verify" content="b29d9d56ddc103d30ce34db788c5c812"> <meta name="alexaVerifyID" content="eW6lrLRCtvWB1YIvbd4s-4PkTws"> <meta name="facebook-domain-verification" content="15gkal7kkwl2lbkxpj7gyfrv15g42f" /> <style> @media only screen and (max-width: 768px) { .single.single-post #ss-hero-blue.ss-blog-single-hero { background-image: none!important; background-color: rgb (62,123,162)!important; } } </style> </head> <body class="page-template page-template-page-blog page-template-page-blog-php page page-id-10349 x-ethos x-child-theme-active x-full-width-layout-active x-full-width-active x-page-title-disabled x-portfolio-meta-disabled x-navbar-fixed-top-active cornerstone-v7_4_15 x-v10_4_15"> <div id="top" class="site"> <header class="masthead masthead-inline" role="banner"> <div class="x-navbar-wrap"> <div class="x-navbar"> <div class="x-navbar-inner"> <div class="x-container max width"> <a href="https://www.rivaliq.com/" class="x-brand img" title="Social Media Analytics"> <img src="//www.rivaliq.com/wp-content/uploads/2023/09/rivaliq-quid-new-marketing-logo-1.png" alt="Social Media Analytics"></a> <a href="#" id="x-btn-navbar" class="x-btn-navbar collapsed" data-x-toggle="collapse-b" data-x-toggleable="x-nav-wrap-mobile" aria-expanded="false" aria-controls="x-nav-wrap-mobile" role="button"> <i class='x-framework-icon x-icon-bars' data-x-icon-s='' aria-hidden=true></i> <span class="visually-hidden">Navigation</span> </a> <nav class="x-nav-wrap desktop" role="navigation"> <ul id="menu-main" class="x-nav"><li id="menu-item-20579" class="x-megamenu col-3 menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20579"><a><span>Why Rival IQ<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a> <ul class="sub-menu"> <li id="menu-item-20872" class="col-6 menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20872"><a href="#"><span>Use Cases<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a> <ul class="sub-menu"> <li id="menu-item-20987" class="usecase why-competitive menu-item menu-item-type-post_type menu-item-object-page menu-item-20987"><a href="https://www.rivaliq.com/social-media-competitive-analysis/"><span>Competitive Analysis<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-21360" class="usecase why-influencer menu-item menu-item-type-post_type menu-item-object-page menu-item-21360"><a href="https://www.rivaliq.com/product/social-posts-analysis/"><span>Social Posts Analysis<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-21058" class="usecase why-audits menu-item menu-item-type-post_type menu-item-object-page menu-item-21058"><a href="https://www.rivaliq.com/product/social-media-audits/"><span>Social Media Audits<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-32941" class="usecase why-report menu-item menu-item-type-post_type menu-item-object-page menu-item-32941"><a href="https://www.rivaliq.com/product/social-listening/"><span>Social Listening<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> </ul> </li> <li id="menu-item-20873" class="col-3 menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20873"><a href="#"><span>Features<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a> <ul class="sub-menu"> <li id="menu-item-20986" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20986"><a href="https://www.rivaliq.com/product/social-media-reporting/"><span>Social Reporting<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-21059" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21059"><a href="https://www.rivaliq.com/product/influencer-tracking/"><span>Influencer Tracking<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-20583" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20583"><a href="https://www.rivaliq.com/product/hashtag-analytics/"><span>Hashtag Analytics<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-20587" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20587"><a href="https://www.rivaliq.com/channels/"><span>Tracked Channels<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-20985" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20985"><a href="https://www.rivaliq.com/product/"><span>All Features…<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> </ul> </li> <li id="menu-item-20877" class="col-3 menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20877"><a href="#"><span>Solutions for<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a> <ul class="sub-menu"> <li id="menu-item-20878" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20878"><a href="https://www.rivaliq.com/agencies/"><span>Agencies<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-21947" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21947"><a href="https://www.rivaliq.com/consumer-packaged-goods/"><span>Consumer Packaged Goods<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-21938" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21938"><a href="https://www.rivaliq.com/health-beauty/"><span>Health and Beauty<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-20879" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20879"><a href="https://www.rivaliq.com/higher-ed/"><span>Higher Ed<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-20880" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20880"><a href="https://www.rivaliq.com/nonprofits/"><span>Nonprofits<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> </ul> </li> </ul> </li> <li id="menu-item-20580" class="x-megamenu col-3 menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20580"><a><span>Free Tools<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a> <ul class="sub-menu"> <li id="menu-item-20884" class="col-6 menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20884"><a href="#"><span>Head-to-Head Reports<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a> <ul class="sub-menu"> <li id="menu-item-20885" class="usecase nav-instagram menu-item menu-item-type-post_type menu-item-object-page menu-item-20885"><a href="https://www.rivaliq.com/free-social-media-analytics/instagram-head-to-head/"><span>Instagram<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-20886" class="usecase nav-facebook menu-item menu-item-type-post_type menu-item-object-page menu-item-20886"><a href="https://www.rivaliq.com/free-social-media-analytics/facebook-head-to-head/"><span>Facebook<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-20887" class="usecase nav-twitter menu-item menu-item-type-post_type menu-item-object-page menu-item-20887"><a href="https://www.rivaliq.com/free-social-media-analytics/twitter-head-to-head/"><span>Twitter<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-29783" class="usecase nav-tiktok menu-item menu-item-type-post_type menu-item-object-page menu-item-29783"><a href="https://www.rivaliq.com/free-social-media-analytics/tiktok-head-to-head/"><span>TikTok<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> </ul> </li> <li id="menu-item-20888" class="col-6 menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20888"><a href="#"><span>Live Benchmarks<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a> <ul class="sub-menu"> <li id="menu-item-24537" class="nav-benchmark menu-item menu-item-type-custom menu-item-object-custom menu-item-24537"><a href="/live-benchmarks/alcohol-industry-benchmarks/"><span>Alcohol<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-24535" class="nav-benchmark menu-item menu-item-type-custom menu-item-object-custom menu-item-24535"><a href="/live-benchmarks/retail-industry-benchmarks/"><span>Retail<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-21525" class="nav-benchmark menu-item menu-item-type-custom menu-item-object-custom menu-item-21525"><a href="/live-benchmarks/higher-ed-industry-benchmarks/"><span>Higher Ed<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-21526" class="nav-benchmark menu-item menu-item-type-custom menu-item-object-custom menu-item-21526"><a href="/live-benchmarks/skincare/"><span>Skincare<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-21527" class="nav-benchmark menu-item menu-item-type-custom menu-item-object-custom menu-item-21527"><a href="/live-benchmarks/makeup/"><span>Makeup<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-24536" class="nav-benchmark menu-item menu-item-type-custom menu-item-object-custom menu-item-24536"><a href="/live-benchmarks/sports-teams-industry-benchmarks/"><span>Sports Teams<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-24534" class="nav-benchmark menu-item menu-item-type-custom menu-item-object-custom menu-item-24534"><a href="/live-benchmarks/nonprofits-industry-benchmarks/"><span>Nonprofits<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-20889" class="nav-benchmark menu-item menu-item-type-post_type menu-item-object-page menu-item-20889"><a href="https://www.rivaliq.com/live-benchmarks/"><span>All Industries…<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> </ul> </li> </ul> </li> <li id="menu-item-22906" class="x-megamenu col-3 menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor current-menu-parent menu-item-has-children menu-item-22906"><a><span>Resources<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a> <ul class="sub-menu"> <li id="menu-item-22909" class="col-6 x-hide-xs x-hide-sm x-hide-md menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor current-menu-parent menu-item-has-children menu-item-22909"><a href="#"><span>Resources<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a> <ul class="sub-menu"> <li id="menu-item-20874" class="usecase nav-resource menu-item menu-item-type-post_type menu-item-object-page menu-item-20874"><a href="https://www.rivaliq.com/resources/"><span>Resource Home<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-22903" class="usecase nav-ddm menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-10349 current_page_item menu-item-22903"><a href="https://www.rivaliq.com/blog/" aria-current="page"><span>The Rival IQ Blog<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-22899" class="usecase nav-reports menu-item menu-item-type-post_type menu-item-object-page menu-item-22899"><a href="https://www.rivaliq.com/benchmark-reports/"><span>Benchmark Reports<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-27136" class="usecase nav-case menu-item menu-item-type-post_type menu-item-object-page menu-item-27136"><a href="https://www.rivaliq.com/social-media-competitive-audit-course/"><span>Social Audit Course<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> </ul> </li> <li id="menu-item-22908" class="col-6 x-hide-xs x-hide-sm x-hide-md menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-22908"><a href="#"><span>Learning<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a> <ul class="sub-menu"> <li id="menu-item-22902" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22902"><a href="https://www.rivaliq.com/data-driven-marketer/"><span>Data-Driven Marketer<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-23014" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-23014 tax-item tax-item-23"><a href="https://www.rivaliq.com/blog/category/rivaliq-news-and-events/"><span>News & Events<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-23150" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-23150"><a href="https://www.rivaliq.com/training-webinars/"><span>Training Webinars<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-23013" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-23013 tax-item tax-item-19"><a href="https://www.rivaliq.com/blog/category/content-marketing/"><span>Content Marketing<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-23012" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-23012 tax-item tax-item-24"><a href="https://www.rivaliq.com/blog/category/social-media-best-practices/"><span>Best Practices<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> </ul> </li> <li id="menu-item-22913" class="x-hide-xl x-hide-lg menu-item menu-item-type-post_type menu-item-object-page menu-item-22913"><a href="https://www.rivaliq.com/resources/"><span>Resources Home<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-22910" class="x-hide-xl x-hide-lg menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-10349 current_page_item menu-item-22910"><a href="https://www.rivaliq.com/blog/" aria-current="page"><span>The Rival IQ Blog<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-22911" class="x-hide-xl x-hide-lg menu-item menu-item-type-post_type menu-item-object-page menu-item-22911"><a href="https://www.rivaliq.com/benchmark-reports/"><span>Benchmark Reports<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-22912" class="x-hide-xl x-hide-lg menu-item menu-item-type-post_type menu-item-object-page menu-item-22912"><a href="https://www.rivaliq.com/case-studies/"><span>Case Studies<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-22914" class="x-hide-xl x-hide-lg menu-item menu-item-type-post_type menu-item-object-page menu-item-22914"><a href="https://www.rivaliq.com/data-driven-marketer/"><span>Data-Driven Marketer<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> </ul> </li> <li id="menu-item-20875" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20875"><a href="https://www.rivaliq.com/about/"><span>About<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-20883" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20883"><a href="https://www.rivaliq.com/pricing/"><span>Pricing<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-20881" class="nav-btn ss-right menu-item menu-item-type-custom menu-item-object-custom menu-item-20881"><a href="/signup/"><span>Free Trial<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li id="menu-item-20882" class="nav-outline ss-right menu-item menu-item-type-custom menu-item-object-custom menu-item-20882"><a href="https://app.rivaliq.com"><span>Log in<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> </ul></nav> <div id="x-nav-wrap-mobile" class="x-nav-wrap mobile x-collapsed" data-x-toggleable="x-nav-wrap-mobile" data-x-toggle-collapse="1" aria-hidden="true" aria-labelledby="x-btn-navbar"> <ul id="menu-main-1" class="x-nav"><li class="x-megamenu col-3 menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20579"><a><span>Why Rival IQ<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a> <ul class="sub-menu"> <li class="col-6 menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20872"><a href="#"><span>Use Cases<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a> <ul class="sub-menu"> <li class="usecase why-competitive menu-item menu-item-type-post_type menu-item-object-page menu-item-20987"><a href="https://www.rivaliq.com/social-media-competitive-analysis/"><span>Competitive Analysis<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="usecase why-influencer menu-item menu-item-type-post_type menu-item-object-page menu-item-21360"><a href="https://www.rivaliq.com/product/social-posts-analysis/"><span>Social Posts Analysis<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="usecase why-audits menu-item menu-item-type-post_type menu-item-object-page menu-item-21058"><a href="https://www.rivaliq.com/product/social-media-audits/"><span>Social Media Audits<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="usecase why-report menu-item menu-item-type-post_type menu-item-object-page menu-item-32941"><a href="https://www.rivaliq.com/product/social-listening/"><span>Social Listening<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> </ul> </li> <li class="col-3 menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20873"><a href="#"><span>Features<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20986"><a href="https://www.rivaliq.com/product/social-media-reporting/"><span>Social Reporting<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21059"><a href="https://www.rivaliq.com/product/influencer-tracking/"><span>Influencer Tracking<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20583"><a href="https://www.rivaliq.com/product/hashtag-analytics/"><span>Hashtag Analytics<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20587"><a href="https://www.rivaliq.com/channels/"><span>Tracked Channels<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20985"><a href="https://www.rivaliq.com/product/"><span>All Features…<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> </ul> </li> <li class="col-3 menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20877"><a href="#"><span>Solutions for<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20878"><a href="https://www.rivaliq.com/agencies/"><span>Agencies<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21947"><a href="https://www.rivaliq.com/consumer-packaged-goods/"><span>Consumer Packaged Goods<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21938"><a href="https://www.rivaliq.com/health-beauty/"><span>Health and Beauty<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20879"><a href="https://www.rivaliq.com/higher-ed/"><span>Higher Ed<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20880"><a href="https://www.rivaliq.com/nonprofits/"><span>Nonprofits<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> </ul> </li> </ul> </li> <li class="x-megamenu col-3 menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20580"><a><span>Free Tools<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a> <ul class="sub-menu"> <li class="col-6 menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20884"><a href="#"><span>Head-to-Head Reports<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a> <ul class="sub-menu"> <li class="usecase nav-instagram menu-item menu-item-type-post_type menu-item-object-page menu-item-20885"><a href="https://www.rivaliq.com/free-social-media-analytics/instagram-head-to-head/"><span>Instagram<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="usecase nav-facebook menu-item menu-item-type-post_type menu-item-object-page menu-item-20886"><a href="https://www.rivaliq.com/free-social-media-analytics/facebook-head-to-head/"><span>Facebook<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="usecase nav-twitter menu-item menu-item-type-post_type menu-item-object-page menu-item-20887"><a href="https://www.rivaliq.com/free-social-media-analytics/twitter-head-to-head/"><span>Twitter<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="usecase nav-tiktok menu-item menu-item-type-post_type menu-item-object-page menu-item-29783"><a href="https://www.rivaliq.com/free-social-media-analytics/tiktok-head-to-head/"><span>TikTok<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> </ul> </li> <li class="col-6 menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20888"><a href="#"><span>Live Benchmarks<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a> <ul class="sub-menu"> <li class="nav-benchmark menu-item menu-item-type-custom menu-item-object-custom menu-item-24537"><a href="/live-benchmarks/alcohol-industry-benchmarks/"><span>Alcohol<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="nav-benchmark menu-item menu-item-type-custom menu-item-object-custom menu-item-24535"><a href="/live-benchmarks/retail-industry-benchmarks/"><span>Retail<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="nav-benchmark menu-item menu-item-type-custom menu-item-object-custom menu-item-21525"><a href="/live-benchmarks/higher-ed-industry-benchmarks/"><span>Higher Ed<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="nav-benchmark menu-item menu-item-type-custom menu-item-object-custom menu-item-21526"><a href="/live-benchmarks/skincare/"><span>Skincare<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="nav-benchmark menu-item menu-item-type-custom menu-item-object-custom menu-item-21527"><a href="/live-benchmarks/makeup/"><span>Makeup<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="nav-benchmark menu-item menu-item-type-custom menu-item-object-custom menu-item-24536"><a href="/live-benchmarks/sports-teams-industry-benchmarks/"><span>Sports Teams<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="nav-benchmark menu-item menu-item-type-custom menu-item-object-custom menu-item-24534"><a href="/live-benchmarks/nonprofits-industry-benchmarks/"><span>Nonprofits<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="nav-benchmark menu-item menu-item-type-post_type menu-item-object-page menu-item-20889"><a href="https://www.rivaliq.com/live-benchmarks/"><span>All Industries…<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> </ul> </li> </ul> </li> <li class="x-megamenu col-3 menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor current-menu-parent menu-item-has-children menu-item-22906"><a><span>Resources<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a> <ul class="sub-menu"> <li class="col-6 x-hide-xs x-hide-sm x-hide-md menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor current-menu-parent menu-item-has-children menu-item-22909"><a href="#"><span>Resources<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a> <ul class="sub-menu"> <li class="usecase nav-resource menu-item menu-item-type-post_type menu-item-object-page menu-item-20874"><a href="https://www.rivaliq.com/resources/"><span>Resource Home<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="usecase nav-ddm menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-10349 current_page_item menu-item-22903"><a href="https://www.rivaliq.com/blog/" aria-current="page"><span>The Rival IQ Blog<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="usecase nav-reports menu-item menu-item-type-post_type menu-item-object-page menu-item-22899"><a href="https://www.rivaliq.com/benchmark-reports/"><span>Benchmark Reports<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="usecase nav-case menu-item menu-item-type-post_type menu-item-object-page menu-item-27136"><a href="https://www.rivaliq.com/social-media-competitive-audit-course/"><span>Social Audit Course<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> </ul> </li> <li class="col-6 x-hide-xs x-hide-sm x-hide-md menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-22908"><a href="#"><span>Learning<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22902"><a href="https://www.rivaliq.com/data-driven-marketer/"><span>Data-Driven Marketer<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-23014 tax-item tax-item-23"><a href="https://www.rivaliq.com/blog/category/rivaliq-news-and-events/"><span>News & Events<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-23150"><a href="https://www.rivaliq.com/training-webinars/"><span>Training Webinars<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-23013 tax-item tax-item-19"><a href="https://www.rivaliq.com/blog/category/content-marketing/"><span>Content Marketing<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-23012 tax-item tax-item-24"><a href="https://www.rivaliq.com/blog/category/social-media-best-practices/"><span>Best Practices<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> </ul> </li> <li class="x-hide-xl x-hide-lg menu-item menu-item-type-post_type menu-item-object-page menu-item-22913"><a href="https://www.rivaliq.com/resources/"><span>Resources Home<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="x-hide-xl x-hide-lg menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-10349 current_page_item menu-item-22910"><a href="https://www.rivaliq.com/blog/" aria-current="page"><span>The Rival IQ Blog<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="x-hide-xl x-hide-lg menu-item menu-item-type-post_type menu-item-object-page menu-item-22911"><a href="https://www.rivaliq.com/benchmark-reports/"><span>Benchmark Reports<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="x-hide-xl x-hide-lg menu-item menu-item-type-post_type menu-item-object-page menu-item-22912"><a href="https://www.rivaliq.com/case-studies/"><span>Case Studies<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="x-hide-xl x-hide-lg menu-item menu-item-type-post_type menu-item-object-page menu-item-22914"><a href="https://www.rivaliq.com/data-driven-marketer/"><span>Data-Driven Marketer<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20875"><a href="https://www.rivaliq.com/about/"><span>About<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20883"><a href="https://www.rivaliq.com/pricing/"><span>Pricing<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="nav-btn ss-right menu-item menu-item-type-custom menu-item-object-custom menu-item-20881"><a href="/signup/"><span>Free Trial<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> <li class="nav-outline ss-right menu-item menu-item-type-custom menu-item-object-custom menu-item-20882"><a href="https://app.rivaliq.com"><span>Log in<i class="x-icon x-framework-icon x-framework-icon-menu" aria-hidden="true" data-x-icon-s=""></i></span></a></li> </ul></div> </div> </div> </div> </div> </header> <div id="ss-hero-orange" class="lazyload x-section cs-ta-center ss-hero-section bg-image thin-hero" data-bg="https://www.rivaliq.com/wp-content/uploads/2019/10/bookshelf-wide.jpg" style="margin: 0px;padding: 0 0px; background-image: url(data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20500%20300%22%3E%3C/svg%3E); background-color: transparent;" data-x-element="section" data-x-params="{"type":"image","parallax":false}"> <div class="x-container max width" style="margin: 0px auto;padding: 0px;"> <div class="x-column x-sm cs-ta-center x-1-1" style="padding: 0px;"> <div class="x-text"><h1 class="p1">The Rival IQ Blog</h1><p> Learn to conquer digital marketing with insightful articles, webinars, and reports. </p></div> </div> </div> </div> <div class="x-container max width ss-blog-posts"> <div class="ss-blog-search-container"> <form method="get" id="searchform" class="form-search" action="https://www.rivaliq.com/"> <div class="x-form-search-icon-wrapper"> <i class='x-framework-icon x-form-search-icon' data-x-icon-s='' aria-hidden=true></i> </div> <label for="s" class="visually-hidden">Search</label> <input type="text" id="s" name="s" class="search-query" placeholder="Search" /> </form> </div> <style type="text/css">.alm-btn-wrap{display:block;margin:0 0 25px;padding:10px 0 0;position:relative;text-align:center}.alm-btn-wrap:after{clear:both;content:"";display:table;height:0}.alm-btn-wrap .alm-load-more-btn{appearance:none;background:#ed7070;border:none;border-radius:4px;box-shadow:0 1px 1px rgba(0,0,0,.04);color:#fff;cursor:pointer;display:inline-block;font-size:15px;font-weight:500;height:43px;line-height:1;margin:0;padding:0 20px;position:relative;text-align:center;text-decoration:none;transition:all .3s ease;user-select:none;width:auto}.alm-btn-wrap .alm-load-more-btn.loading,.alm-btn-wrap .alm-load-more-btn:hover{background-color:#e06161;box-shadow:0 1px 3px rgba(0,0,0,.09);color:#fff;text-decoration:none}.alm-btn-wrap .alm-load-more-btn:active{box-shadow:none;text-decoration:none}.alm-btn-wrap .alm-load-more-btn.loading{cursor:wait;outline:none;padding-left:44px;pointer-events:none}.alm-btn-wrap .alm-load-more-btn.done,.alm-btn-wrap .alm-load-more-btn:disabled{background-color:#ed7070;box-shadow:none!important;opacity:.15;outline:none!important;pointer-events:none}.alm-btn-wrap .alm-load-more-btn.done:before,.alm-btn-wrap .alm-load-more-btn:before,.alm-btn-wrap .alm-load-more-btn:disabled:before{background:none;width:0}.alm-btn-wrap .alm-load-more-btn.loading:before{background:#fff url(https://www.rivaliq.com/wp-content/plugins/ajax-load-more/build/frontend/img/ajax-loader.gif) no-repeat 50%;border-radius:3px;content:"";display:inline-block;height:31px;left:0;margin:6px;overflow:hidden;position:absolute;top:0;transition:width .5s ease-in-out;width:30px;z-index:0}.alm-btn-wrap .alm-elementor-link{display:block;font-size:13px;margin:0 0 15px}@media screen and (min-width:768px){.alm-btn-wrap .alm-elementor-link{left:0;margin:0;position:absolute;top:50%;transform:translateY(-50%)}}.ajax-load-more-wrap.white .alm-load-more-btn{background-color:#fff;border:1px solid #e0e0e0;color:#787878;outline:none;overflow:hidden;transition:none}.ajax-load-more-wrap.white .alm-load-more-btn.loading,.ajax-load-more-wrap.white .alm-load-more-btn:focus,.ajax-load-more-wrap.white .alm-load-more-btn:hover{background-color:#fff;border-color:#aaa;color:#333}.ajax-load-more-wrap.white .alm-load-more-btn.done{background-color:#fff;border-color:#ccc;color:#444}.ajax-load-more-wrap.white .alm-load-more-btn.loading{background-color:rgba(0,0,0,0);border-color:rgba(0,0,0,0)!important;box-shadow:none!important;color:hsla(0,0%,100%,0)!important;outline:none!important;padding-left:20px}.ajax-load-more-wrap.white .alm-load-more-btn.loading:before{background-color:rgba(0,0,0,0);background-image:url(https://www.rivaliq.com/wp-content/plugins/ajax-load-more/build/frontend/img/ajax-loader-lg.gif);background-position:50%;background-size:25px 25px;height:100%;left:0;margin:0;top:0;width:100%}.ajax-load-more-wrap.light-grey .alm-load-more-btn{background-color:#efefef;border:1px solid #e0e0e0;color:#787878;outline:none;overflow:hidden;transition:all 75ms ease}.ajax-load-more-wrap.light-grey .alm-load-more-btn.done,.ajax-load-more-wrap.light-grey .alm-load-more-btn.loading,.ajax-load-more-wrap.light-grey .alm-load-more-btn:focus,.ajax-load-more-wrap.light-grey .alm-load-more-btn:hover{background-color:#f1f1f1;border-color:#aaa;color:#222}.ajax-load-more-wrap.light-grey .alm-load-more-btn.loading{background-color:rgba(0,0,0,0);border-color:rgba(0,0,0,0)!important;box-shadow:none!important;color:hsla(0,0%,100%,0)!important;outline:none!important;padding-left:20px}.ajax-load-more-wrap.light-grey .alm-load-more-btn.loading:before{background-color:rgba(0,0,0,0);background-image:url(https://www.rivaliq.com/wp-content/plugins/ajax-load-more/build/frontend/img/ajax-loader-lg.gif);background-position:50%;background-size:25px 25px;height:100%;left:0;margin:0;top:0;width:100%}.ajax-load-more-wrap.blue .alm-load-more-btn{background-color:#1b91ca}.ajax-load-more-wrap.blue .alm-load-more-btn.done,.ajax-load-more-wrap.blue .alm-load-more-btn.loading,.ajax-load-more-wrap.blue .alm-load-more-btn:hover{background-color:#1b84b7}.ajax-load-more-wrap.green .alm-load-more-btn{background-color:#80ca7a}.ajax-load-more-wrap.green .alm-load-more-btn.done,.ajax-load-more-wrap.green .alm-load-more-btn.loading,.ajax-load-more-wrap.green .alm-load-more-btn:hover{background-color:#81c17b}.ajax-load-more-wrap.purple .alm-load-more-btn{background-color:#b97eca}.ajax-load-more-wrap.purple .alm-load-more-btn.done,.ajax-load-more-wrap.purple .alm-load-more-btn.loading,.ajax-load-more-wrap.purple .alm-load-more-btn:hover{background-color:#a477b1}.ajax-load-more-wrap.grey .alm-load-more-btn{background-color:#a09e9e}.ajax-load-more-wrap.grey .alm-load-more-btn.done,.ajax-load-more-wrap.grey .alm-load-more-btn.loading,.ajax-load-more-wrap.grey .alm-load-more-btn:hover{background-color:#888}.ajax-load-more-wrap.infinite>.alm-btn-wrap .alm-load-more-btn{background-color:rgba(0,0,0,0)!important;background-image:url(https://www.rivaliq.com/wp-content/plugins/ajax-load-more/build/frontend/img/spinner.gif);background-position:50%;background-repeat:no-repeat;border:none!important;box-shadow:none!important;cursor:default!important;opacity:0;outline:none!important;overflow:hidden;text-indent:-9999px;transition:opacity .2s ease;width:100%}.ajax-load-more-wrap.infinite>.alm-btn-wrap .alm-load-more-btn:before{display:none!important}.ajax-load-more-wrap.infinite>.alm-btn-wrap .alm-load-more-btn:active,.ajax-load-more-wrap.infinite>.alm-btn-wrap .alm-load-more-btn:focus{outline:none}.ajax-load-more-wrap.infinite>.alm-btn-wrap .alm-load-more-btn.done{opacity:0}.ajax-load-more-wrap.infinite>.alm-btn-wrap .alm-load-more-btn.loading{opacity:1}.ajax-load-more-wrap.infinite.skype>.alm-btn-wrap .alm-load-more-btn{background-image:url(https://www.rivaliq.com/wp-content/plugins/ajax-load-more/build/frontend/img/spinner-skype.gif)}.ajax-load-more-wrap.infinite.ring>.alm-btn-wrap .alm-load-more-btn{background-image:url(https://www.rivaliq.com/wp-content/plugins/ajax-load-more/build/frontend/img/spinner-ring.gif)}.ajax-load-more-wrap.infinite.fading-blocks>.alm-btn-wrap .alm-load-more-btn{background-image:url(https://www.rivaliq.com/wp-content/plugins/ajax-load-more/build/frontend/img/loader-fading-blocks.gif)}.ajax-load-more-wrap.infinite.fading-circles>.alm-btn-wrap .alm-load-more-btn{background-image:url(https://www.rivaliq.com/wp-content/plugins/ajax-load-more/build/frontend/img/loader-fading-circles.gif)}.ajax-load-more-wrap.infinite.chasing-arrows>.alm-btn-wrap .alm-load-more-btn{background-image:url(https://www.rivaliq.com/wp-content/plugins/ajax-load-more/build/frontend/img/spinner-chasing-arrows.gif)}.ajax-load-more-wrap.alm-horizontal .alm-btn-wrap{align-items:center;display:flex;margin:0;padding:0}.ajax-load-more-wrap.alm-horizontal .alm-btn-wrap button{margin:0}.ajax-load-more-wrap.alm-horizontal .alm-btn-wrap button.done{display:none}.alm-btn-wrap--prev{clear:both;display:flex;justify-content:center;margin:0;padding:0;width:100%}.alm-btn-wrap--prev:after{clear:both;content:"";display:table;height:0}.alm-btn-wrap--prev a.alm-load-more-btn--prev{display:inline-block;font-size:14px;font-weight:500;line-height:1;margin:0 0 15px;padding:5px;position:relative;text-decoration:none}.alm-btn-wrap--prev a.alm-load-more-btn--prev:focus,.alm-btn-wrap--prev a.alm-load-more-btn--prev:hover{text-decoration:underline}.alm-btn-wrap--prev a.alm-load-more-btn--prev.loading,.alm-btn-wrap--prev a.alm-load-more-btn--prev.loading:focus{cursor:wait;text-decoration:none}.alm-btn-wrap--prev a.alm-load-more-btn--prev.loading:before,.alm-btn-wrap--prev a.alm-load-more-btn--prev.loading:focus:before{background:url(https://www.rivaliq.com/wp-content/plugins/ajax-load-more/build/frontend/img/ajax-loader-lg.gif) no-repeat 0;background-size:16px 16px;content:"";display:block;height:16px;left:-18px;position:absolute;top:50%;transform:translateY(-50%);width:16px}.alm-btn-wrap--prev a.alm-load-more-btn--prev.skype.loading:before{background-image:url(https://www.rivaliq.com/wp-content/plugins/ajax-load-more/build/frontend/img/spinner-skype.gif)}.alm-btn-wrap--prev a.alm-load-more-btn--prev.ring.loading:before{background-image:url(https://www.rivaliq.com/wp-content/plugins/ajax-load-more/build/frontend/img/spinner-ring.gif)}.alm-btn-wrap--prev a.alm-load-more-btn--prev.fading-blocks.loading:before{background-image:url(https://www.rivaliq.com/wp-content/plugins/ajax-load-more/build/frontend/img/loader-fading-blocks.gif)}.alm-btn-wrap--prev a.alm-load-more-btn--prev.chasing-arrows.loading:before{background-image:url(https://www.rivaliq.com/wp-content/plugins/ajax-load-more/build/frontend/img/spinner-chasing-arrows.gif)}.alm-btn-wrap--prev a.alm-load-more-btn--prev button:not([disabled]),.alm-btn-wrap--prev a.alm-load-more-btn--prev:not(.disabled){cursor:pointer}.alm-btn-wrap--prev a.alm-load-more-btn--prev.done{display:none!important}.alm-listing,.alm-paging-content{outline:none}.alm-listing:after,.alm-paging-content:after{clear:both;content:"";display:table;height:0}.alm-listing{margin:0;padding:0}.alm-listing .alm-paging-content>li,.alm-listing>li{position:relative}.alm-listing .alm-paging-content>li.alm-item,.alm-listing>li.alm-item{background:none;list-style:none;margin:0 0 30px;padding:0 0 0 80px;position:relative}@media screen and (min-width:480px){.alm-listing .alm-paging-content>li.alm-item,.alm-listing>li.alm-item{padding:0 0 0 100px}}@media screen and (min-width:768px){.alm-listing .alm-paging-content>li.alm-item,.alm-listing>li.alm-item{padding:0 0 0 135px}}@media screen and (min-width:1024px){.alm-listing .alm-paging-content>li.alm-item,.alm-listing>li.alm-item{padding:0 0 0 160px}}.alm-listing .alm-paging-content>li.alm-item h3,.alm-listing>li.alm-item h3{margin:0}.alm-listing .alm-paging-content>li.alm-item p,.alm-listing>li.alm-item p{margin:10px 0 0}.alm-listing .alm-paging-content>li.alm-item p.entry-meta,.alm-listing>li.alm-item p.entry-meta{opacity:.75}.alm-listing .alm-paging-content>li.alm-item img,.alm-listing>li.alm-item img{border-radius:2px;left:0;max-width:65px;position:absolute;top:0}@media screen and (min-width:480px){.alm-listing .alm-paging-content>li.alm-item img,.alm-listing>li.alm-item img{max-width:85px}}@media screen and (min-width:768px){.alm-listing .alm-paging-content>li.alm-item img,.alm-listing>li.alm-item img{max-width:115px}}@media screen and (min-width:1024px){.alm-listing .alm-paging-content>li.alm-item img,.alm-listing>li.alm-item img{max-width:140px}}.alm-listing .alm-paging-content>li.no-img,.alm-listing>li.no-img{padding:0}.alm-listing.products li.product{padding-left:inherit}.alm-listing.products li.product img{border-radius:inherit;position:static}.alm-listing.stylefree .alm-paging-content>li,.alm-listing.stylefree>li{margin:inherit;padding:inherit}.alm-listing.stylefree .alm-paging-content>li img,.alm-listing.stylefree>li img{border-radius:inherit;margin:inherit;padding:inherit;position:static}.alm-listing.rtl .alm-paging-content>li{padding:0 170px 0 0;text-align:right}.alm-listing.rtl .alm-paging-content>li img{left:auto;right:0}.alm-listing.rtl.products li.product{padding-right:inherit}.alm-masonry{clear:both;display:block;overflow:hidden}.alm-placeholder{display:none;opacity:0;transition:opacity .2s ease}.ajax-load-more-wrap.alm-horizontal{display:flex;flex-wrap:nowrap;width:100%}.ajax-load-more-wrap.alm-horizontal .alm-listing{display:flex;flex-direction:row;flex-wrap:nowrap}.ajax-load-more-wrap.alm-horizontal .alm-listing>li.alm-item{background-color:#fff;border:1px solid #efefef;border-radius:4px;height:auto;margin:0 2px;padding:20px 20px 30px;text-align:center;width:300px}.ajax-load-more-wrap.alm-horizontal .alm-listing>li.alm-item img{border-radius:4px;box-shadow:0 2px 10px rgba(0,0,0,.075);margin:0 auto 15px;max-width:125px;position:static}.ajax-load-more-wrap.alm-horizontal .alm-listing:after{display:none}.alm-toc{display:flex;padding:10px 0;width:auto}.alm-toc button{background:#f7f7f7;border:1px solid #efefef;border-radius:4px;box-shadow:none;color:#454545;cursor:pointer;font-size:14px;font-weight:500;height:auto;line-height:1;margin:0 5px 0 0;outline:none;padding:7px 10px;transition:all .15s ease}.alm-toc button:focus,.alm-toc button:hover{border-color:#ccc;color:#222}.alm-toc button:hover{text-decoration:underline}.alm-toc button:focus{box-shadow:0 0 0 3px rgba(0,0,0,.05)}</style><div id="ajax-load-more" class="ajax-load-more-wrap default" data-alm-id="" data-canonical-url="https://www.rivaliq.com/blog/" data-slug="blog" data-post-id="10349" data-localized="ajax_load_more_vars" data-alm-object="ajax_load_more"><div aria-live="polite" aria-atomic="true" class="alm-listing alm-ajax" data-preloaded="true" data-preloaded-amount="15" data-container-type="div" data-loading-style="default" data-repeater="default" data-post-type="post" data-category-not-in="55,97" data-order="DESC" data-orderby="date" data-offset="0" data-posts-per-page="6" data-scroll="false" data-pause="true" data-button-label="Load More"><div class="blog-column"> <a href="https://www.rivaliq.com/blog/what-is-bluesky/"> <img width="720" height="360" src="https://www.rivaliq.com/wp-content/uploads/2025/02/bluesky-720x360.png" class="attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" fetchpriority="high" /> </a> <p class="post-meta"> <time datetime="February 11, 2025" pubdate>February 11, 2025</time> <span class="post-author">By <a href="https://www.rivaliq.com/blog/author/theresenguyen/">Therese Nguyen</a></span> </p> <h3><a href="https://www.rivaliq.com/blog/what-is-bluesky/">What Is Bluesky? Is This Social Media Platform an Alternative to X (Twitter)?</a></h3> <p class="post-categories"> <span class="categories"><a href="https://www.rivaliq.com/blog/category/marketing-tools-tips/" rel="category tag">Marketing Tools & Tips</a> <a href="https://www.rivaliq.com/blog/category/news/" rel="category tag">News</a></span> </p> </div><div class="blog-column"> <a href="https://www.rivaliq.com/blog/competitor-benchmarking/"> <noscript><img width="720" height="360" src="https://www.rivaliq.com/wp-content/uploads/2025/01/competitor-benchmarking-featured-image-720x360.jpg" class="attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" /></noscript><img width="720" height="360" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20720%20360%22%3E%3C/svg%3E' data-src="https://www.rivaliq.com/wp-content/uploads/2025/01/competitor-benchmarking-featured-image-720x360.jpg" class="lazyload attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" /> </a> <p class="post-meta"> <time datetime="January 29, 2025" pubdate>January 29, 2025</time> <span class="post-author">By <a href="https://www.rivaliq.com/blog/author/theresenguyen/">Therese Nguyen</a></span> </p> <h3><a href="https://www.rivaliq.com/blog/competitor-benchmarking/">Competitor Benchmarking: What It Is and Why It鈥檚 Important</a></h3> <p class="post-categories"> <span class="categories"><a href="https://www.rivaliq.com/blog/category/competitive-analysis/" rel="category tag">Competitive Analysis</a> <a href="https://www.rivaliq.com/blog/category/data-driven-marketing/" rel="category tag">Data-Driven Marketing</a> <a href="https://www.rivaliq.com/blog/category/marketing-tools-tips/" rel="category tag">Marketing Tools & Tips</a></span> </p> </div><div class="blog-column"> <a href="https://www.rivaliq.com/blog/nike-branding-strategy/"> <noscript><img width="720" height="360" src="https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-720x360.jpg" class="attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" srcset="https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-720x360.jpg 720w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-300x150.jpg 300w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-768x384.jpg 768w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-1024x512.jpg 1024w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-100x50.jpg 100w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-500x250@2x.jpg 1000w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-500x250.jpg 500w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-1170x585.jpg 1170w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-720x360@2x.jpg 1440w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-300x150@2x.jpg 600w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-1024x512@2x.jpg 2048w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-100x50@2x.jpg 200w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-1000x500@2x.jpg 2000w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-1170x585@2x.jpg 2340w" sizes="(max-width: 720px) 100vw, 720px" /></noscript><img width="720" height="360" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20720%20360%22%3E%3C/svg%3E' data-src="https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-720x360.jpg" class="lazyload attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" data-srcset="https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-720x360.jpg 720w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-300x150.jpg 300w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-768x384.jpg 768w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-1024x512.jpg 1024w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-100x50.jpg 100w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-500x250@2x.jpg 1000w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-500x250.jpg 500w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-1170x585.jpg 1170w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-720x360@2x.jpg 1440w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-300x150@2x.jpg 600w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-1024x512@2x.jpg 2048w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-100x50@2x.jpg 200w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-1000x500@2x.jpg 2000w, https://www.rivaliq.com/wp-content/uploads/2017/01/blog-nike-strategy-1170x585@2x.jpg 2340w" data-sizes="(max-width: 720px) 100vw, 720px" /> </a> <p class="post-meta"> <time datetime="January 15, 2025" pubdate>January 15, 2025</time> <span class="post-author">By <a href="https://www.rivaliq.com/blog/author/ariannapride/">Arianna Pride</a></span> </p> <h3><a href="https://www.rivaliq.com/blog/nike-branding-strategy/">What You Can Learn from Nike’s Branding Strategy</a></h3> <p class="post-categories"> <span class="categories"><a href="https://www.rivaliq.com/blog/category/marketing-tools-tips/" rel="category tag">Marketing Tools & Tips</a> <a href="https://www.rivaliq.com/blog/category/social-media-best-practices/" rel="category tag">Social Media Best Practices</a></span> </p> </div><div class="blog-column"> <a href="https://www.rivaliq.com/blog/social-media-audit-template/"> <noscript><img width="720" height="360" src="https://www.rivaliq.com/wp-content/uploads/2023/07/blog-bg-audit-720x360.jpg" class="attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" /></noscript><img width="720" height="360" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20720%20360%22%3E%3C/svg%3E' data-src="https://www.rivaliq.com/wp-content/uploads/2023/07/blog-bg-audit-720x360.jpg" class="lazyload attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" /> </a> <p class="post-meta"> <time datetime="January 13, 2025" pubdate>January 13, 2025</time> <span class="post-author">By <a href="https://www.rivaliq.com/blog/author/samlauron/">Sam Lauron</a></span> </p> <h3><a href="https://www.rivaliq.com/blog/social-media-audit-template/">How to Conduct a Social Media Audit in 8 Easy Steps: Template Included</a></h3> <p class="post-categories"> <span class="categories"><a href="https://www.rivaliq.com/blog/category/competitive-analysis/" rel="category tag">Competitive Analysis</a> <a href="https://www.rivaliq.com/blog/category/marketing-tools-tips/" rel="category tag">Marketing Tools & Tips</a> <a href="https://www.rivaliq.com/blog/category/social-media-best-practices/" rel="category tag">Social Media Best Practices</a></span> </p> </div><div class="blog-column"> <a href="https://www.rivaliq.com/blog/user-generated-content/"> <noscript><img width="720" height="360" src="https://www.rivaliq.com/wp-content/uploads/2024/12/user-generated-featured-image-720x360.jpg" class="attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" /></noscript><img width="720" height="360" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20720%20360%22%3E%3C/svg%3E' data-src="https://www.rivaliq.com/wp-content/uploads/2024/12/user-generated-featured-image-720x360.jpg" class="lazyload attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" /> </a> <p class="post-meta"> <time datetime="December 04, 2024" pubdate>December 04, 2024</time> <span class="post-author">By <a href="https://www.rivaliq.com/blog/author/theresenguyen/">Therese Nguyen</a></span> </p> <h3><a href="https://www.rivaliq.com/blog/user-generated-content/">What Is User-Generated Content (UGC) and Why Is It Important?</a></h3> <p class="post-categories"> <span class="categories"><a href="https://www.rivaliq.com/blog/category/content-marketing/" rel="category tag">Content Marketing</a> <a href="https://www.rivaliq.com/blog/category/marketing-tools-tips/" rel="category tag">Marketing Tools & Tips</a></span> </p> </div><div class="blog-column"> <a href="https://www.rivaliq.com/blog/top-nonprofits-social-media/"> <noscript><img width="720" height="360" src="https://www.rivaliq.com/wp-content/uploads/2024/10/Screenshot-2024-10-09-at-3.31.59鈥疨M-720x360.png" class="attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" /></noscript><img width="720" height="360" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20720%20360%22%3E%3C/svg%3E' data-src="https://www.rivaliq.com/wp-content/uploads/2024/10/Screenshot-2024-10-09-at-3.31.59鈥疨M-720x360.png" class="lazyload attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" /> </a> <p class="post-meta"> <time datetime="November 11, 2024" pubdate>November 11, 2024</time> <span class="post-author">By <a href="https://www.rivaliq.com/blog/author/blairfeehan/">Blair Feehan</a></span> </p> <h3><a href="https://www.rivaliq.com/blog/top-nonprofits-social-media/">Top 100 Nonprofits on Social Media</a></h3> <p class="post-categories"> <span class="categories"><a href="https://www.rivaliq.com/blog/category/competitive-analysis/" rel="category tag">Competitive Analysis</a> <a href="https://www.rivaliq.com/blog/category/social-media-best-practices/" rel="category tag">Social Media Best Practices</a> <a href="https://www.rivaliq.com/blog/category/things-we-notice/" rel="category tag">Things we notice</a></span> </p> </div><div class="blog-column"> <a href="https://www.rivaliq.com/blog/top-baby-product-brands-on-social-media/"> <noscript><img width="720" height="360" src="https://www.rivaliq.com/wp-content/uploads/2024/10/best-baby-product-brands-on-social-media-featured-image-720x360.jpg" class="attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" /></noscript><img width="720" height="360" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20720%20360%22%3E%3C/svg%3E' data-src="https://www.rivaliq.com/wp-content/uploads/2024/10/best-baby-product-brands-on-social-media-featured-image-720x360.jpg" class="lazyload attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" /> </a> <p class="post-meta"> <time datetime="October 31, 2024" pubdate>October 31, 2024</time> <span class="post-author">By <a href="https://www.rivaliq.com/blog/author/theresenguyen/">Therese Nguyen</a></span> </p> <h3><a href="https://www.rivaliq.com/blog/top-baby-product-brands-on-social-media/">Top Baby Product Brands On Social Media</a></h3> <p class="post-categories"> <span class="categories"><a href="https://www.rivaliq.com/blog/category/competitive-analysis/" rel="category tag">Competitive Analysis</a> <a href="https://www.rivaliq.com/blog/category/data-driven-marketing/" rel="category tag">Data-Driven Marketing</a></span> </p> </div><div class="blog-column"> <a href="https://www.rivaliq.com/blog/social-media-trends/"> <noscript><img width="720" height="360" src="https://www.rivaliq.com/wp-content/uploads/2021/06/dole777-EQSPI11rf68-unsplash-720x360.jpg" class="attachment-new-thumb size-new-thumb wp-post-image" alt="Social media apps" decoding="async" /></noscript><img width="720" height="360" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20720%20360%22%3E%3C/svg%3E' data-src="https://www.rivaliq.com/wp-content/uploads/2021/06/dole777-EQSPI11rf68-unsplash-720x360.jpg" class="lazyload attachment-new-thumb size-new-thumb wp-post-image" alt="Social media apps" decoding="async" /> </a> <p class="post-meta"> <time datetime="October 07, 2024" pubdate>October 07, 2024</time> <span class="post-author">By <a href="https://www.rivaliq.com/blog/author/nickmorpus/">Nick Morpus</a></span> </p> <h3><a href="https://www.rivaliq.com/blog/social-media-trends/">Top 5 Social Media Trends for 2024 (and Beyond)</a></h3> <p class="post-categories"> <span class="categories"><a href="https://www.rivaliq.com/blog/category/content-marketing/" rel="category tag">Content Marketing</a> <a href="https://www.rivaliq.com/blog/category/marketing-tools-tips/" rel="category tag">Marketing Tools & Tips</a> <a href="https://www.rivaliq.com/blog/category/social-media-best-practices/" rel="category tag">Social Media Best Practices</a></span> </p> </div><div class="blog-column"> <a href="https://www.rivaliq.com/blog/mobile-marketing/"> <noscript><img width="720" height="360" src="https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-720x360.jpg" class="attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" srcset="https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-720x360.jpg 720w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-300x150.jpg 300w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-768x384.jpg 768w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-1024x512.jpg 1024w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-100x50.jpg 100w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-500x250@2x.jpg 1000w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-500x250.jpg 500w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-1170x585.jpg 1170w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-720x360@2x.jpg 1440w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-300x150@2x.jpg 600w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-1024x512@2x.jpg 2048w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-100x50@2x.jpg 200w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-1000x500@2x.jpg 2000w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-1170x585@2x.jpg 2340w" sizes="(max-width: 720px) 100vw, 720px" /></noscript><img width="720" height="360" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20720%20360%22%3E%3C/svg%3E' data-src="https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-720x360.jpg" class="lazyload attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" data-srcset="https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-720x360.jpg 720w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-300x150.jpg 300w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-768x384.jpg 768w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-1024x512.jpg 1024w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-100x50.jpg 100w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-500x250@2x.jpg 1000w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-500x250.jpg 500w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-1170x585.jpg 1170w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-720x360@2x.jpg 1440w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-300x150@2x.jpg 600w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-1024x512@2x.jpg 2048w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-100x50@2x.jpg 200w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-1000x500@2x.jpg 2000w, https://www.rivaliq.com/wp-content/uploads/2016/09/blog-mobile-marketing-tools-1170x585@2x.jpg 2340w" data-sizes="(max-width: 720px) 100vw, 720px" /> </a> <p class="post-meta"> <time datetime="October 05, 2024" pubdate>October 05, 2024</time> <span class="post-author">By <a href="https://www.rivaliq.com/blog/author/danicab/">Danica Benson</a></span> </p> <h3><a href="https://www.rivaliq.com/blog/mobile-marketing/">What is Mobile Marketing? Plus, 13 Tools to Help You Leverage It</a></h3> <p class="post-categories"> <span class="categories"><a href="https://www.rivaliq.com/blog/category/marketing-tools-tips/" rel="category tag">Marketing Tools & Tips</a></span> </p> </div><div class="blog-column"> <a href="https://www.rivaliq.com/blog/top-pet-brands-social-media/"> <noscript><img width="720" height="360" src="https://www.rivaliq.com/wp-content/uploads/2024/06/blog-bg-pets-720x360.jpg" class="attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" /></noscript><img width="720" height="360" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20720%20360%22%3E%3C/svg%3E' data-src="https://www.rivaliq.com/wp-content/uploads/2024/06/blog-bg-pets-720x360.jpg" class="lazyload attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" /> </a> <p class="post-meta"> <time datetime="October 01, 2024" pubdate>October 01, 2024</time> <span class="post-author">By <a href="https://www.rivaliq.com/blog/author/blairfeehan/">Blair Feehan</a></span> </p> <h3><a href="https://www.rivaliq.com/blog/top-pet-brands-social-media/">Top Pet Brands on Social Media</a></h3> <p class="post-categories"> <span class="categories"><a href="https://www.rivaliq.com/blog/category/competitive-analysis/" rel="category tag">Competitive Analysis</a> <a href="https://www.rivaliq.com/blog/category/social-media-best-practices/" rel="category tag">Social Media Best Practices</a></span> </p> </div><div class="blog-column"> <a href="https://www.rivaliq.com/blog/social-media-dashboard/"> <noscript><img width="720" height="360" src="https://www.rivaliq.com/wp-content/uploads/2024/09/social-media-dashboard-featured-image-720x360.jpg" class="attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" /></noscript><img width="720" height="360" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20720%20360%22%3E%3C/svg%3E' data-src="https://www.rivaliq.com/wp-content/uploads/2024/09/social-media-dashboard-featured-image-720x360.jpg" class="lazyload attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" /> </a> <p class="post-meta"> <time datetime="September 21, 2024" pubdate>September 21, 2024</time> <span class="post-author">By <a href="https://www.rivaliq.com/blog/author/theresenguyen/">Therese Nguyen</a></span> </p> <h3><a href="https://www.rivaliq.com/blog/social-media-dashboard/">How To Create A Social Media Reporting Dashboard: A Step-By-Step Guide</a></h3> <p class="post-categories"> <span class="categories"><a href="https://www.rivaliq.com/blog/category/competitive-analysis/" rel="category tag">Competitive Analysis</a> <a href="https://www.rivaliq.com/blog/category/social-media-best-practices/" rel="category tag">Social Media Best Practices</a></span> </p> </div><div class="blog-column"> <a href="https://www.rivaliq.com/blog/social-media-reputation-management/"> <noscript><img width="720" height="360" src="https://www.rivaliq.com/wp-content/uploads/2024/09/Social-Media-Reputation-Management-featured-image-720x360.jpg" class="attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" /></noscript><img width="720" height="360" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20720%20360%22%3E%3C/svg%3E' data-src="https://www.rivaliq.com/wp-content/uploads/2024/09/Social-Media-Reputation-Management-featured-image-720x360.jpg" class="lazyload attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" /> </a> <p class="post-meta"> <time datetime="September 06, 2024" pubdate>September 06, 2024</time> <span class="post-author">By <a href="https://www.rivaliq.com/blog/author/theresenguyen/">Therese Nguyen</a></span> </p> <h3><a href="https://www.rivaliq.com/blog/social-media-reputation-management/">What Is Social Media Reputation Management And Why Does It Matter?</a></h3> <p class="post-categories"> <span class="categories"><a href="https://www.rivaliq.com/blog/category/marketing-tools-tips/" rel="category tag">Marketing Tools & Tips</a> <a href="https://www.rivaliq.com/blog/category/social-media-best-practices/" rel="category tag">Social Media Best Practices</a></span> </p> </div><div class="blog-column"> <a href="https://www.rivaliq.com/blog/higher-ed-social-media-engagement-report/"> <noscript><img width="720" height="360" src="https://www.rivaliq.com/wp-content/uploads/2024/08/blog-header-higher-ed-720x360.png" class="attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" /></noscript><img width="720" height="360" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20720%20360%22%3E%3C/svg%3E' data-src="https://www.rivaliq.com/wp-content/uploads/2024/08/blog-header-higher-ed-720x360.png" class="lazyload attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" /> </a> <p class="post-meta"> <time datetime="August 28, 2024" pubdate>August 28, 2024</time> <span class="post-author">By <a href="https://www.rivaliq.com/blog/author/blairfeehan/">Blair Feehan</a></span> </p> <h3><a href="https://www.rivaliq.com/blog/higher-ed-social-media-engagement-report/">2024 Higher Education Social Media Engagement Report</a></h3> <p class="post-categories"> <span class="categories"><a href="https://www.rivaliq.com/blog/category/competitive-analysis/" rel="category tag">Competitive Analysis</a> <a href="https://www.rivaliq.com/blog/category/social-media-best-practices/" rel="category tag">Social Media Best Practices</a></span> </p> </div><div class="blog-column"> <a href="https://www.rivaliq.com/blog/how-to-automate-social-media-reports/"> <noscript><img width="720" height="360" src="https://www.rivaliq.com/wp-content/uploads/2024/08/automated-social-media-reporting-featured-image-720x360.jpg" class="attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" /></noscript><img width="720" height="360" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20720%20360%22%3E%3C/svg%3E' data-src="https://www.rivaliq.com/wp-content/uploads/2024/08/automated-social-media-reporting-featured-image-720x360.jpg" class="lazyload attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" /> </a> <p class="post-meta"> <time datetime="August 18, 2024" pubdate>August 18, 2024</time> <span class="post-author">By <a href="https://www.rivaliq.com/blog/author/theresenguyen/">Therese Nguyen</a></span> </p> <h3><a href="https://www.rivaliq.com/blog/how-to-automate-social-media-reports/">How To Automate Social Media Reports</a></h3> <p class="post-categories"> <span class="categories"><a href="https://www.rivaliq.com/blog/category/competitive-analysis/" rel="category tag">Competitive Analysis</a> <a href="https://www.rivaliq.com/blog/category/marketing-tools-tips/" rel="category tag">Marketing Tools & Tips</a> <a href="https://www.rivaliq.com/blog/category/social-media-best-practices/" rel="category tag">Social Media Best Practices</a></span> </p> </div><div class="blog-column"> <a href="https://www.rivaliq.com/blog/social-media-branding/"> <noscript><img width="720" height="360" src="https://www.rivaliq.com/wp-content/uploads/2024/08/social-media-branding-featured-image-720x360.jpg" class="attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" /></noscript><img width="720" height="360" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20720%20360%22%3E%3C/svg%3E' data-src="https://www.rivaliq.com/wp-content/uploads/2024/08/social-media-branding-featured-image-720x360.jpg" class="lazyload attachment-new-thumb size-new-thumb wp-post-image" alt="" decoding="async" /> </a> <p class="post-meta"> <time datetime="August 14, 2024" pubdate>August 14, 2024</time> <span class="post-author">By <a href="https://www.rivaliq.com/blog/author/theresenguyen/">Therese Nguyen</a></span> </p> <h3><a href="https://www.rivaliq.com/blog/social-media-branding/">Everything You Need to Know About Social Media Branding</a></h3> <p class="post-categories"> <span class="categories"><a href="https://www.rivaliq.com/blog/category/content-marketing/" rel="category tag">Content Marketing</a> <a href="https://www.rivaliq.com/blog/category/social-media-best-practices/" rel="category tag">Social Media Best Practices</a></span> </p> </div></div><div class="alm-btn-wrap" data-rel="ajax-load-more"><button class="alm-load-more-btn more " type="button">Load More</button></div></div></div> <div class="ss-blog-subscribe-footer"> <div class="x-container max width"> <h3>Subscribe for updates:</h3> <!--[if lte IE 8]> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2-legacy.js"></script> <![endif]--> <script defer charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2.js"></script> <script defer src="data:text/javascript;base64,CiAgICAgICAgIGhic3B0LmZvcm1zLmNyZWF0ZSh7CiAgICAgICAgICAgY3NzOiAnJywKICAgICAgICAgICBwb3J0YWxJZDogJzI2OTYwMjYnLAogICAgICAgICAgIGZvcm1JZDogJ2EzYmE0MjQ5LTg0MGUtNDI3NS1iYTAzLWFmMmZmYTBiNDQwMycKICAgICAgICAgfSk7CiAgICAgICAg"></script> </div> </div> <footer class="x-colophon top"> <div class="x-container max width"> <div class="x-column x-md x-1-4"><div id="nav_menu-9" class="widget widget_nav_menu"><h4 class="h-widget">Product</h4><div class="menu-footer-product-container"><ul id="menu-footer-product" class="menu"><li id="menu-item-22692" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22692"><a href="https://www.rivaliq.com/product/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Product<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-28708" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-28708"><a href="https://www.rivaliq.com/social-media-competitive-analysis/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Social Media Competitive Analysis<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-32945" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-32945"><a href="https://www.rivaliq.com/product/social-listening/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Social Listening<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-23116" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-23116"><a href="https://www.rivaliq.com/product/social-posts-analysis/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Social Posts Analysis<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-28709" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-28709"><a href="https://www.rivaliq.com/product/social-media-audits/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Social Media Audits<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-28710" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-28710"><a href="https://www.rivaliq.com/product/social-media-reporting/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Social Reporting<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-14726" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-14726"><a href="https://www.rivaliq.com/product/boosted-post-detection/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Boosted Post Detection<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-28711" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-28711"><a href="https://www.rivaliq.com/product/influencer-tracking/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Influencer Tracking<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-28712" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-28712"><a href="https://www.rivaliq.com/product/hashtag-analytics/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Hashtag Analytics<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-14728" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-14728"><a href="https://www.rivaliq.com/product/facebook-ads-analytics/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Facebook Ads Analytics<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-22694" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22694"><a href="https://www.rivaliq.com/product/alerts/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Alerts<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-28713" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-28713"><a href="https://www.rivaliq.com/developers/google-data-studio/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Google Data Studio Connector<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> </ul></div></div></div><div class="x-column x-md x-1-4"><div id="nav_menu-19" class="widget widget_nav_menu"><h4 class="h-widget">Solutions</h4><div class="menu-footer-solutions-container"><ul id="menu-footer-solutions" class="menu"><li id="menu-item-14732" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-14732"><a href="https://www.rivaliq.com/agencies/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Agencies<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-14734" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-14734"><a href="https://www.rivaliq.com/higher-ed/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Higher Ed<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-14736" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-14736"><a href="https://www.rivaliq.com/nonprofits/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Nonprofits<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-14733" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-14733"><a href="https://www.rivaliq.com/consumer-packaged-goods/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Consumer Packaged Goods<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-22191" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22191"><a href="https://www.rivaliq.com/health-beauty/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Health and Beauty<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> </ul></div></div><div id="nav_menu-21" class="widget widget_nav_menu"><h4 class="h-widget">Channels</h4><div class="menu-footer-channels-container"><ul id="menu-footer-channels" class="menu"><li id="menu-item-30892" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30892"><a href="https://www.rivaliq.com/channels/tiktok-analytics/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>TikTok Analytics<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-29795" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-29795"><a href="https://www.rivaliq.com/channels/instagram-analytics/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Instagram Analytics<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-29796" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-29796"><a href="https://www.rivaliq.com/channels/facebook-analytics/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Facebook Analytics<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-29797" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-29797"><a href="https://www.rivaliq.com/channels/twitter-analytics/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Twitter Analytics<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-29798" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-29798"><a href="https://www.rivaliq.com/channels/linkedin/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>LinkedIn Analytics<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-29799" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-29799"><a href="https://www.rivaliq.com/channels/youtube/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>YouTube Analytics<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> </ul></div></div></div><div class="x-column x-md x-1-4"><div id="nav_menu-20" class="widget widget_nav_menu"><h4 class="h-widget">Resources</h4><div class="menu-footer-resources-container"><ul id="menu-footer-resources" class="menu"><li id="menu-item-14739" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-10349 current_page_item menu-item-14739"><a href="https://www.rivaliq.com/blog/" aria-current="page"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Blog<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-28715" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-28715"><a href="https://www.rivaliq.com/benchmark-reports/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Benchmark Reports<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-28718" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-28718"><a href="https://www.rivaliq.com/free-social-media-analytics/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Free Tools<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-28756" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-28756"><a href="https://www.rivaliq.com/live-benchmarks/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Live Benchmarks<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-28717" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-28717"><a href="https://www.rivaliq.com/social-media-competitive-audit-course/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Social Media Audit Course<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-28719" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-28719"><a href="https://www.rivaliq.com/data-driven-marketer/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Webinar Series<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-28720" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-28720"><a href="https://www.rivaliq.com/training-webinars/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Learning Rival IQ<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> </ul></div></div></div><div class="x-column x-md x-1-4 last"><div id="nav_menu-17" class="widget widget_nav_menu"><h4 class="h-widget">About</h4><div class="menu-footer-about-container"><ul id="menu-footer-about" class="menu"><li id="menu-item-28726" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-28726"><a href="https://www.rivaliq.com/about/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>About<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-28727" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-28727"><a href="https://www.rivaliq.com/pricing/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Plans and Pricing<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> </ul></div></div><div id="nav_menu-6" class="widget widget_nav_menu"><h4 class="h-widget">Support & Contact</h4><div class="menu-footer-contact-container"><ul id="menu-footer-contact" class="menu"><li id="menu-item-20310" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20310"><a href="https://help.rivaliq.com"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Help Center<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-2883" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2883"><a href="https://www.rivaliq.com/contact-us/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Contact Us<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-20312" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20312"><a href="https://www.rivaliq.com/demo-request/"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Schedule a Demo<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-2884" class="highlight-footer menu-item menu-item-type-custom menu-item-object-custom menu-item-2884"><a href="mailto:support@rivaliq.com"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Email us: support@rivaliq.com<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> <li id="menu-item-2885" class="highlight-footer menu-item menu-item-type-custom menu-item-object-custom menu-item-2885"><a href="tel:+1-206-395-8572"><i class='x-framework-icon x-framework-icon-initial' data-x-icon-l='' aria-hidden=true></i>Phone: +1.206.395.8572<i class='x-framework-icon x-framework-icon-menu' data-x-icon-s='' aria-hidden=true></i></a></li> </ul></div></div></div> </div> </footer> <footer class="x-colophon bottom" role="contentinfo"> <div class="x-container max width"> <div class="x-colophon-content"> © 2025 Rival IQ, a Quid Company. All Rights Reserved. <a href="/terms/">Terms of Use</a> | <a href="/privacy/">Privacy Policy</a> | <a href="/cookies/">Cookies</a> | <a href="/gdpr/">GDPR</a> </div> <div class="x-social-global"><a href="https://www.facebook.com/RivalIQ" class="facebook" title="Facebook" target="_blank" rel=""><i class='x-framework-icon x-icon-facebook-square' data-x-icon-b='' aria-hidden=true></i></a><a href="https://twitter.com/RivalIQ" class="twitter" title="X / Twitter" target="_blank" rel=""><i class='x-framework-icon x-icon-twitter-square' data-x-icon-b='' aria-hidden=true></i></a><a href="https://www.linkedin.com/company/rival-iq" class="linkedin" title="LinkedIn" target="_blank" rel=""><i class='x-framework-icon x-icon-linkedin-square' data-x-icon-b='' aria-hidden=true></i></a><a href="https://www.instagram.com/rival_iq/" class="instagram" title="Instagram" target="_blank" rel=""><i class='x-framework-icon x-icon-instagram' data-x-icon-b='' aria-hidden=true></i></a></div> </div> </footer> </div> <!-- END #top.site --> <noscript><style>.lazyload{display:none;}</style></noscript><script data-noptimize="1">window.lazySizesConfig=window.lazySizesConfig||{};window.lazySizesConfig.loadMode=1;</script><script defer data-noptimize="1" src='https://www.rivaliq.com/wp-content/plugins/autoptimize/classes/external/js/lazysizes.min.js?ao_version=3.1.11'></script><script defer id="ajax_load_more_vars" src="data:text/javascript;base64,dmFyIGFqYXhfbG9hZF9tb3JlX3ZhcnMgPSB7InRvdGFsX3Bvc3RzIjo2MjIsInBvc3RfY291bnQiOjE1LCJwYWdlIjoxLCJwYWdlcyI6MTA0LCJpZCI6ImFqYXgtbG9hZC1tb3JlIiwic2NyaXB0IjoiYWpheF9sb2FkX21vcmVfdmFycyJ9"></script><script defer id="cs-js-extra" src="data:text/javascript;base64,Ci8qIDwhW0NEQVRBWyAqLwp2YXIgY3NKc0RhdGEgPSB7ImxpbmtTZWxlY3RvciI6IiN4LXJvb3QgYVtocmVmKj1cIiNcIl0iLCJicCI6eyJiYXNlIjo0LCJyYW5nZXMiOlswLDQ4MCw3NjcsOTc5LDEyMDBdLCJjb3VudCI6NH19OwovKiBdXT4gKi8K"></script> <script type="text/javascript" defer='defer' src="https://www.rivaliq.com/wp-content/cache/autoptimize/js/autoptimize_single_c42426df8a5a05024c5dde6d5c06de3f.js?ver=7.4.15" id="cs-js"></script> <script type="text/javascript" defer='defer' src="https://www.rivaliq.com/wp-content/cache/autoptimize/js/autoptimize_single_73e1a052d046e30e0c2cf5cfaa4a33d3.js?ver=1.0.0" id="riq_global_js-js"></script> <script defer id="x-site-js-extra" src="data:text/javascript;base64,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"></script> <script type="text/javascript" defer='defer' src="https://www.rivaliq.com/wp-content/cache/autoptimize/js/autoptimize_single_de827088dd8a6f88beaa1bdd37091ac8.js?ver=10.4.15" id="x-site-js"></script> <script type="text/javascript" defer='defer' src="https://www.rivaliq.com/wp-includes/js/comment-reply.min.js?ver=6.5.5" id="comment-reply-js" async="async" data-wp-strategy="async"></script> <script defer id="ajax-load-more-js-extra" src="data:text/javascript;base64,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"></script> <script type="text/javascript" defer='defer' src="https://www.rivaliq.com/wp-content/plugins/ajax-load-more/build/frontend/ajax-load-more.min.js?ver=7.1.0.1" id="ajax-load-more-js"></script> <script defer src="data:text/javascript;base64,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"></script> <!-- Hotjar Tracking Code for www.rivaliq.com --> <script defer src="data:text/javascript;base64,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"></script> <!-- Facebook Pixel Code --> <script defer src="data:text/javascript;base64,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"></script> <noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1593337914276389&ev=PageView&noscript=1" /></noscript> <!-- DO NOT MODIFY --> <!-- End Facebook Pixel Code --> <!-- G2 Pixel Code --> <!-- DO NOT MODIFY --> <!-- End G2 Pixel Code --> <!-- 6s Pixel Code --> <script defer src="data:text/javascript;base64,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"></script> <!-- DO NOT MODIFY --> <!-- End 6s --> </body> </html>